Transcripts
1. About The Course Introduction Made with Clipchamp (1): Hello, everyone. My name is Brook Taspa and I'm here to
teach you about Google Ads. We will see in this course the different types
of campaigns. How can we create them? And finally, we will see
how to create video using different image with the Googled at templates on demand
generation campaign. So in this course, we will see how to create
search campaign, display campaign,
performance Max campaign. And the video campaign. Finally, we will see how
to create video using different image with the
Google sample templates. So I hope you will get enough knowledge
about the Googles. If you have any question,
you can contact me. Thank you.
2. How to use Google Ads (SEM) Introduction Made with Clipchamp: Hello, everyone.
Welcome to this course. I'm here to teach you
about Google Ads. In this course, you will
learn how to create a Google Ad account and how to create different
types of campaigns in the Google Ads like search
campaign, display campaign. Performance max at campaign
and video campaign. Finally, I will teach
you how to create videos with image in the Google at
AI with different templates. So stat you so let's start by searching
Google Ads on Google. Then after that, we'll sign
in with Archim Account. If we don't have
Googler Account, we'll sign up for Google Ads. That is the steps.
Then after that, I will teach you the
different types of campaigns, also the different types
of campaign objectives. So now we are signing on
the Google Lad account. So we have one account
here, and on AAC, the structure is
campaign at grouping Ds and we can do experimenting
campaign goals ads. This is a structure. So let's see the different campaigns. You can click the
new campaign here. Then after clicking
the new campaign, we can see the different types of campaign objective before
selecting the campaign tape. Abs slid, website traffic, a promotion, awareness, and so. After selecting the
campaign objective, you can continue to selecting
the campaign types. There are different
types of campaigns. One thing you can also add
the campaign objective. So after selecting the
campaign objective, here are the different
types of campaign search, performance maps,
demand generation, display, shopping, and video. We will see the different
types in one by one, different video, but this is the main view of
the campaign tape. So this is the dashboard. So we'll see the details. And.
3. How to create Search Ads Campaign on Google ads (SEM) : In this video, I will
teach you how can you create search AD campaign
on Google Ads and also how can you select
different types of campaign objective for your
Google Search AD campaign. Now, let's select new campaign. Here you can select
New campaign. Then you would see what is
your campaign objective? You can select a different
campaign objective based on your campaign goal. So for knowledge, select sales. If you want to brand awareness, you can select brand awareness. Also, you can select a brand
I mean, the campaign goal. If you have different
campaign goals. Then after that, you see the campaign type as we see before, different
campaign names. For now, let's select
search campaign. Then also, you can select
campaign codes here. If you select website traffic, you can add your website here. Then the campaign name select
your campaign name here. Of for now, I say
el search dist. Then the bidding. Can select your bidding type. Conversion conversion value. As you can select
cost per action. So you can bid for the new conversion only if
you want to a new users. Now on the next step, you can choose locations. Can search here till. So for that purpose, let's select United States
and the United Kingdom. Get all andros that
Coca supports it adds. Then also language. Suppose different
types of language. For my convenience,
only for English, so let's leave it like English. Now here, you can can specify what
particular services ing. Can describe it here. And then the AI
will generate you yards if you give
him an generates. It has an AI. It also generates from
from the URL you provide. Kot. Okay, so you can upload suggest. These are the suggested
Kurds by the AI. Let's leave it like that. Then the main part
it the ad creation. On the creation, there is a different things
needs to be added. The first one the UR URL, where the customer lands at
UR then the display URL, you can use actually it needs
to be the same as your URL. It doesn't need to be different. Google will says that
it's misleading. If you RL, let's say test.com, it needs to be
test or something. It then after that,
there is a headline. I to add your
headlines for your ad. It's up to 30 characters. Add here. I'll also suggest you campaign. I mean, the headlines. C use that tools.
Then after that, if you finished
with your headline, you can go to the
description board. This decrucion going to
add your description. Describe what is your
campaign will be. It's allos you 90 character. It will be displayed
like this, you see? And you see like desktop, it will be displayed like this. Description, then
your brand name. What's your brand name
or business name Ade. After adding your business name now and your business logo, you can upload it
from your device. Then if you have a stink, you can add sight links
or you can create on. Also, you can add
call to action. Then we have finished setting
a campaign search chart. Then finally, you need
to have set a budget. Sometimes google ask you
to verify if you or not, but it took it's for
security purpose. Start confirming. Now
let's at the budgets. You can set daily budgets. Oh, I can have custom daily budgets or
it would suggest you. But you can custom
your daily wdgets. For now, it's at
hundred daily wage. After selecting
your budgets, no. Come push the campaign. Come published. Then after that, you will
see the performance. You can optimize it. After completing all
the sets like that, the campaign objective
the delivers, now you are finished so you can publish your campaign. I
4. How to Create Performance Ad campaign on Google Ads: In this video, I
will also teach you how can you create a
performance Max campaign, and also how can you select the best campaign objective for your performance,
Max campaign? Now select new campaign. After selecting campaign,
as we said before, there are different types
of campaign objectives. Sales awareness lead,
most of the time, it will be sales or awareness. So let's select sales. Then after that campaign type, for sure, this campaign
type for now is performance max, select
performance max. Then your RAL here. After adding your URL, set your camping.
Then let's continue. Now, as we said before,
here is a bidding. You can see bidding here also. You can sell it based on
your camping objective. Conversion or conversion. Also, if you want to
conceit Csp action. Also here, the same. You can bid for the new result. It is the same process like
the search campaign before. Can add your location here, Csarch your location
based on your location. Yeah, your weekly
estimate is fluctuated. Yes. Now, let's select language. Cancer different
types of language. More option. You can a schedule started
in the date can adapt here. This is the asset generation. This is the new feature
that that comes new. Yes, you can can skip it. But if you want, you can
generate an acid here by the EI. Now, let's create a group. On ad group, you can see sets. First, you need to add URL. Then headlines, up
to 15 15 headlines that can explain your campaign. Okay. After you finish your headline, you can go for your description. Also, here you can generate the AI, generate
description option. You can give it an idea for the Now, after the description,
we go to the image. Before that, we have a
long description here. I go up to five long headlines. Up to 19 characters. Okay, after finishing this one, we'll go to the image. On the image, we
have a 20 image, different types of image
with different size. It all selected manually. You can correct it if you want. But if you don't want, go and leave it as it is. The maximum image 20. You Portrait, square
and landscape, the image tapes the image generated from
freetocks websites, from your sets, you can upload from your
device if you want. It has a plan the options. You can also generate
it based on text, you can give it an idea. The AI will generate
an Then let's add a L. After that, you add your business name or
company name if you like. If you have a company. For now let's say
it is ten after that can adapt to
five videos here. You cannot you can phone
search from YouTube. Consert your video
from YouTube here. Also, if you can past
your video array here, it will be uploaded. You cannot upload a
video from your device. It only needs to
be from YouTube. Then there is a set link and then call to action paintings. This had the cult
action buttons. G search team here. Also audience signals. You can search for you
browse it. Your audience. Type, if it's
marketing or finance, you can create if you like. Then this is the last step, the budget, Setydi budgets. If it has read, it means you need
to pick something, so you can go back and check it. After that, you can
publish your opinion.
5. How to Create Display ads on Google ads (SEM): In this video,
I'll teach you how can you create
display ad campaigns, and also how can you select the best campaign objective
for your campaign? And how can you upload images
for your display campaigns? As we see before. Let's start with
the new campaign and select the
campaign objective. If it sells, select sales. Its brand awareness. Also, it has a brand awareness, awareness and
consideration actually. Then on campaign tape
select display campaign. Then at your business website. Then let's continue.
Set your compan. Let's let's test. Then continue. Then Campaigns, the
location language. Let's select I mean search your location
where your art will be. Ten language. Concert
also the language here. For now, let's leave it as
English and more option. G at your schedule device. Also, you can add a data feed for your
display campaigns if you have then your budgeting bidding strategy. Can select a daily budget and you can select
a bidding strategy. It is conversion click
conversion value or you can use
viewporimpression. You will pay for impression. If you select that one cannot manual
bidding or automatic? I suggest I recommended to
use the automatic bidding. It's good for your
campaign performance. Now, let's select
the nexus targeting. At your targets like codings, demographic, QR topic placement, that's included you can
edit them here if you want, but if you don't, as it is. Now, let's create that. As always, we start
with the varied then the business name here. Okay. Then you add image up to 15 image. Here's the same like
the Parvo Masmos. You can add from a C library, can generate it from the AI can upload from website
and from your device. Also free stock image. There's plenty options. So after you finish
selecting your image, I need to have three sides. Then add your logo here. Your business logo,
your camp logo. Then after that, you
need to have a video. As I told you before,
it needs to be uploaded from the YouTube search. From headlines. Then after that, you can add your headline
description also up to five headlines and
then add one long headline. You can get more
ideas from here. Add a long headline, up to 19 characters. Then add your description. After if you have
completed well, your strings will be good. I mean, excellent. Can add your cult action, but you have different
cult action buttons can change the language. Your cult action Then after you finish its review
and publish your campaign, this is the steps. I hope it's very clear.
6. How to Create Video Ads Campaign on Google ads (SEM): In this video, I will
teach you how can you create the video at
campaigns for YouTube ad. And also, how can you upload
the video from YouTube, from your on YouTube, J? Let's start with
adding new campaign. After we add, as always, let's select the campaign
objectives can add sales awareness different
Form select sales and then you can add
your campaign goal. After that select your
campaign type to video. Now, let's continue. In here for sat your campaigname location,
language, pitching strategy. No cast that group
finally you're at Start with the campaign name. Then you can add
your location here. This was added before. You can select I mean, search your ad here, I mean, location here. Just
different locations. Even you can select with the cities also not
even with the country. Select your language, your
desired language here. The different types of language. Then select your
bidding strategy. Can select maximum
conversion also if you want to the CPA. Then the budgets and you can select campaign
or daily budget. And you can add
schedule, I mean, from how long your
campaign will going on? If you want, you
cannot sit things. Concrete one. Then your device, frequent cubing,
scheduler parts. Then let's rename your cop name. As an audience, you can
create your audience here. It's better if you create one. Else Google will see for
the random person or it will provide for and wonder
customers for your campaign. Then this is the part
we create our video ad. We just started with
searching our video ad. Here can search it by name, also, you can search by. It needs to be ten
second up to 3 minutes. You can add your video
URL if you want. Okay. I'm just searching
my video here. Here it is. Then after that, we'll add URL. As I told you before, your final URL and display
RL tends to be the same. Or the google and
polish block your ad. Then add your call
to action button. If it's a watch or
can say watch up, sign up book, buy
whatever you want. You can select
through it from here. Then as the other
campaign steps, we need to have a headline,
long headline description. To clear your campaign. This needs to be added. You can add up to five long
headlines with 90 characters, also description
with 90 characters, up to five descriptions. It's better if you add a unique description
for then finally, can upload the image here, but it's recommended if
it's auto generated. For the banner. Then after that, this
is the final step. You can review your Capen
and probably sure coping.
7. How to Create a video using Google Ads (SEM) AI: So this is a final lecture. In this video, I will teach
you how can you create videos from using image on Google Ads, demand
generation campaigns. There are different templates to use to create these videos. So we'll use one template
to create this video, and also we will use one
voice over for that. Now, we selecting the new
campaign campaign objective, then select the demand
generation campaign. Then let's continue. If you have a draft campaign, it will be displayed like this. Now so rename your campaign. Then can select the campaign go it's converging click
based on your campaign. Then add your daily budget here. After that, select continue
or you can edit as things. In your let's rename our ad group and select
location in the language. Also, you can select audience, and then if you want to can optimize regions on those if you want to you can
add a new ad group. Here with one campaign. On type, we have a single image, video image, and carasol image. For now, you'll see
only the video, video d. In here, you can rename your Adnan like the other campaigns at URL, and the media part, we create we can
search video here. But for now for this video, you'll see the great video. So after selecting great video, we will see different templates. Then select the best
template that suits you. After that, you can select one template as different things needs to be for this one. You need to add four image, one logo, and five texts. So let's select this
one for sample. First, you can add texts. It's just for this purpose. To add your logo and to t from a set lebr or set can upload
from your sels. And then after we
finish this one next in here to let
you to add image. As we see before, we
need to add four image, five text M. So let's
start with one. I'll give you the image size. So it's better if you
resize it before you're uploading the image here. Then text three here,
and you text three. Then the image two and three. We just added one image before. Now the second sort image
sizes are different. So it's better if you resize it before uploading your image. As we said before, you
can generate from the AI. Just give the idea. As look for the image. Then let's say next. C preview if you want. Then for text. Yeah. No. That's simple steps. Then take five, the final. You can get back and edit
if you want. After preview. If you don't like the images. Then we finish, let's review. A I think it's good. Then let's continue to upload. You can upload the video
on your YouTube channel, or you can select YouTube
to created via YouTube. It's based on your choice. Then if the upload, then you can use the video. Let's say 15 second video. Then upload the video. This is it. Thank you.
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