Learn Etsy from a Top 1% Seller: Branding, Strategies & SEO

1. Introduction: You are here. That means that you are ready to start your Etsy adventure. I'm Laura and I will be your instructor. I have been selling on Etsy since 2014, reaching over 18 thousand sales and 5 thousand five-star reviews. Do you want to know my secret? In this course? I will share with you all my secrets, bonuses and all the tools that I use right now and that I have used in the past in developing your brand to SEO, we will talk about all the aspects that you need to master. At last year, I have worked with more than $300 and I haven't understood exactly your questions and what you need to be successful on Etsy, if I can do it, everyone can. You can too. If you believe in yourself and in your product, nothing can stop you. Nothing. Now is your time to shine. Are you ready to begin your ESI journey? Join me now in this Exclusive course, no matter if you're a beginner or if you already have an Etsy shop for some time now, this is the core that will bring you from here to becoming a top 1% AT team salary. 2. Discover Your Product: Before we begin to talk about branding, we have to figure out what you want to sell. Maybe you know what he wanted to sell already or maybe you have an idea. This lesson will help you decide what is the best thing for you. Let's discover your product. Etsy is a magical land for custom-made items, vintage and pretty much anything handmade that can be personalized or anything creative. It's not the best platform to re-sell something. So don't just buy in bulk stuff from Alibaba or other marketplaces and resell them on Etsy at higher prices. This is not the best idea. Number one, Follow trends. Let's see what are the top selling items on Etsy right now, It's always great to follow the trends and see what people are searching for. You can also type in a word and see what the end and suggests. This is also a great way to see the trending items and also a great way to choose your keywords. But we will talk more about this further on in discourse number. To explore keywords, you can always explore different keywords and search for different words and not only on Etsy, use Google Trends, Checkout Google trends, and see what the world is searching for. For example, let's look at dress. Let's see how this trend went in the last 12 months in the United States. You can see that at some point there wasn't such a big interest in dresses. But let's compare dress with face masks. Now that's interesting. In the last 12 months, dresses dress was definitely more popular than face mask. However, in the last 90 days, face masks had a big increase. So this is really interesting to notice and Explorer, you can explore keywords on other marketplaces as well. You can also use other tools like Keywords Everywhere, Keywords tool, keyword inspector, sonar tool, and of course, iraq, which is at the rank. And you may be familiar with that already. Number of free solve a problem. Solving a customer's problem has always been the key in marketing. This is a great way to develop any product. Listen to the frustration of customers, of shoppers in any field that you wish and think how you can solve that. It can be a completely innovative product or something as simple as possible. Sometimes the easiest solutions are the hardest to see. At the same time, it can be matter of quality or flexibility. You don't have to reinvent the wheel. You can just bring a better product on the market for why does your professional experience, what are you good at? Have you gained more experience in a particular field or do you have a certain skill that makes you stand out? Use that, think of how you can share with the world this particular thing, it doesn't have to be a physical product. You can also sell digital items on Etsy, graphics or even guides and books. Five, follow your passion. This is probably the most essential one. And this will always work because it is what you love and you'll find a million ways to share your passion with the world. You will never get tired and it will keep you motivated. There is another thing that comes with it. Honesty. Your intention will not be to get rich no matter what, but to show the world who you are and what you can do. This comes with emotion and this will generate a trust that you wish to get in your potential customers. The key here is to be flexible, creative, and to think outside the box. If you can combine the current trends with your passion than six SAS is written all over you. 3. What is Your Niche: Your niche is directly related to your product. Basically, if you know what you wish to sell, you know your niche as well. Is there a market for your niche? Explore the trends, the keywords, and checkout, your competition. There is competition than there is definitely a market for it. If it's too much competition, figure out how to narrow down your niche. Create something that non is zooming yet or do it better. Remember, you don't have to invent anything, you just have to do it better than your competition. And maybe more affordable. Go that extra mile and give them a little something more. Tip. The best way to get better or to really find your best audience is by actually doing. Don't waste too much time researching and studying as you will get stuck in a quest for perfection that you will never reach. We were all beginners at some point, who is your competition? Researching your competitors is the best thing you can do, no matter your level of success. You can learn so much from your competition. And that is what makes today's market brilliant and powerful. People will always aim for more and work harder to become the best in their field. The quality and the diversity of your work will only grow in time. If you are just getting started, knowing your competition will allow yourself to find your place in your niche. You will get new ideas of marketing and you'll learn how to showcase your work or product and don't get intimidated by the various brands that exist nowadays because everyone has a spot under the sun. And if you bring your own story and bring your uniqueness, there is no other way, there is no one else like you. So of course, that your brand and your product and everything that you represent will be so unique if you are honest and genuine, determining your audience. Who is your ideal customer? Close your eyes and imagine him or her. Is it a woman, a man? Both. What does she like? Seemed to support? What are their favorite films? Are they cinema lovers, travelers? Are you addressing to newlyweds? Are young couples, teenagers into music concerts? Knowing your ideal costumer will help you know exactly what to tell them. It will also help you target your ads to the right audience. 4. Find The Core of Your Brand: Find the core of your brand. What is your why? What is your passion? What do you want to say? What is your vision? What from? Do you wish to solve in the world? All these questions will help you to find the core of your brand. If you want to create something that will last for years and maybe even long before us, then you are in the right place. Many people confuse building a brand. Was building the visual identity of your brand, even if the logo is important and the color scheme and everything visually, these are not your brand. That is why it is really important to discover your why your secret engine, what makes you take, what is that thing that makes you burn, that fire inside you, that inspires you, that motivates you, that helps you create and move on further. Find the heart of your brand. What makes that beating go? What is that pause? What is the theme that helps you create even more? Send your message out into the world and deliver your message to the right people. Deliver your message to your audience, matter the channel that you use, a method of platform. You have to be everywhere. Your brand has to be like a spiderweb. Try to reach as many people as possible using all these channels that are given to us, use everything that we have nowadays, all the tools. 5. Develop Your Brand Identity: Develop your brand identity. We, as humans, react to almost the same things. We are emotional beings. We have more or less the same triggers. The golden rule of marketing is that we are always selling a dreamy feeling, an emotion or a solution to a problem. We are not selling an actual physical product. Well, we do. But it's not about the product. It's about how you will feel when you buy the product, how you will feel as a customer wearing my clothing through branding, through your message, you tell your audience, you tell your potential customer how will they feel when wearing your product, when using your product, using your service? For example, I told my costumers that they will feel empowered. They will brighten up the world. They will brighten up their life. They will feel comfortable, yet powerful and daring and beautiful and glorious. And this is what I'm selling. I am selling empowerment. Create a visual identity. If you have established already the core of your brand, your audios, your competitors, and who your brand is. Now, only now you can create the visual identity of your brands, starting with the logo, continuing with the color scheme, the fonts, and all these visual things. The logo can be as simple as possible, like think of Apple and the bite, or more complex, if you have a fashion brand or you have like a futuristic app, it can be just your name written with some very interesting fonts or a simple colorful brush that highlights the name of your brand. Fonts are also very suggested and say a lot about your brand. If you have an elegant fashion line, you can use some class you thoughts. If you have an empowering sports brand, you need bold font or the color scheme is again very important because you can use that not only for your website, but you can use that on all your social media accounts. Think about your audience. What colors do they like? Then to think again about your brand, what color suits your brand? Find the voice of your brand. All these exercises will help you find the voice of your brand. And this is just as important as the visual identity of your brand. Never forget that you are addressing to an actual person. So you don't need a very cold voice because you are addressing to someone else. There is another person just like I am addressing to you now. I put I put a lot of passion and sold in what I'm saying. Imagine if I would talk just like a robot. Thank you for watching my course. I am here to teach you how to become successful if you know, the world is no longer like that and we'd have blood in our veins. You need to show that. Don't be afraid to show the life that you have, the fire that burns in you, the passion that you have. Translate, take that passion and put it out there. Take that passion and give it to the audience. Take your energy and give it to the audience because they feel that they want, that they need that you need to have life in the voice of your brand. Always consider the human touch in every little thing that you do, every detail you are talking to another person. And that person needs to feel you nice to hear your voice. And in order to listen to you, you need to have a voice, a powerful voice, a strong voice or real voice, or revoice an honest voice. You need to tell them the truth. Only the truth will guarantee your success. Choose the face of your brand. No, what is that emotion that you want to sell? What is the feeling? How will your costumer feel after using your product or wearing your product? This has to be your message. You will feel empowered, you will feel amazing. You'll feel beautiful, you'll fill, glorious, you'll feel young again. You will conquer the world. Give a girl the right shoes and shoe conquer the world. This is what you need to tell to your audience. This is branding. When we add a space, is this feeling, then the potential customer or the customer will connect easier to you and your brand. No matter if it is model, an influencer, a mask at a cartoon yourself, or somewhere from your team, your brand needs a recognizable image in time, find the personality of your brand. This is linked in many ways with all the previous things that we have discussed so far. But this goes beyond images and texts. This is the actual feeling that your brand projects. Do you know those very optimistic people fool us light and joy that just shine. They enter a room and everything starts glowing around themselves and you get that warm, cozy, nice feeling when you are next to them. Well, this is exactly what you need to create with your brand. You can't put your finger on just one quality or aspect to say, this is what makes them so radiant, yet they instantly light up a room and make you feel good. You will not build this right away. This happens in time, but think about it. How would you like to make people feel focused on building a community? This is the key to all great branding. Most people just want to sell and they really forget about anything else they lack in delivering a story, sending out a message and building a community. Everybody wants to be part of a community or part of something greater, part of a revolution. Turn them into VIP customers in order to attract them, in order to welcome them into your world, you need to offer them free things, offer them prizes, special discounts offered them free shipping promos, all sorts of things. These will help you grow tremendously and these will attract lots of people in the beginning in building the community, social media is must. Not only social media, but blog and YouTube. I feel that these two are the best channels, most essential ones nowadays, of course, you need to have them all. You need facebook, Instagram and Pinterest and Twitter, LinkedIn, Tumblr, everything you have to be there, tiktok. But you need these as well. 6. The Anatomy of a Successful Etsy Listing - Part I: Welcome to the anatomy of a successful Etsy listing. Since Etsy doesn't let you pass demise your sharp as you wish, the core of your store is your listing and how you created. This also means SEO photography and the way you address to your potential customers through the description. Let's dive into this topic and start with a secret tip. The key to success is to be very active and have lots and lots of listings. What means to be very active activity is when you post new list things as often as possible. Renew your old ones, creates sales campaigns and use ads. The ads. The more I work with different shops in different niches, the more convinced I am that having lots of listings is essential. I have reached 1 thousand listings now, and I see the difference every time I brought in my collection. So this really is a game changer. It also makes a lot of sense if you think about it. Imagine if you are looking for custom pendants. There are over 35 thousand listings on Etsy with custom pennants. If you had one thousandth of those listings in your store, well, chances to show up in searches without even doing any promotions will be very high. When you have more listings, you can also use various titles and tags, which is another very important tip. Always use various titles and tags. Don't use the same tags or titles over and over again, using various words in your titles and tags will help you tremendously with SEO. Now, let's start creating our Etsy listing and go through all the settings. When you add a new listing, the first thing that shows is photography. Photography is essential, but it is not everything. So don't get stuck trying to have the perfect photo or spending all your budget on photography. One of my first list things that didn't have its own good photos and became a best-seller at some point. Even reached the first spot on Etsy for coats. And it was the cover photo for the category jackets and coats. People were crazy about that coat. And that was a moment when I realized that It's not all about photography. I've stopped worrying that I don't have all the time Vogue worthy photos. You can add up to ten photos, but don't worry if you have less. This feature is available since 2017, but before you could add only five photos. You can imagine that most listings on Etsy added before have only five photos is I believe is ideal and try to add at least five photos. Not only that, this is good for indexing better your listing, but it also helps your potential customer getter better idea and feeling about your product. Photography tips. At the offers you some tips which are very good and I will elaborate more and share with you what I like to do and use. First of all, always use natural light. This is essential. I am personally not a fan of studio photos unless it is really necessary libraries in cold outside and you need to take shots of summer tops, natural light. Not only that represents your product and the color of it better, but it also offers a sort of three-dimensional look and feelings. Studio photography, countless more dull, flatter, while street photography makes your model the sharper. Second tip, natural light doesn't mean direct sunlight. Avoid that as it will burn your photo and we'll change the color of the product. You can use it though, if you are taking photos very early in the morning when the light is milder or in the afternoon when you have that beautiful golden hour. Tip number three, add the human touch. No matter what you are selling, show it in use. If you are selling clothes, wear them. If you are selling pans, hold them, show someone writing with them. Any item that you have. Show it next to a person or used by someone. Tip number four, show your product in an environment. Helping the imagination of your potential costumer is essential. This is linked to the previous point, the human touch, as it is always best to show the product in use and in its environment. If you sell pillows, show them on a couch, in a bed, or in any other cozy environment. Tip number five, use a clean background. Or one that contrasts your product or model. Many platforms encouraged the white background, but I personally don't like it at all as it helps you nowadays lose the identity of the brand but blend easier on popular marketplaces that Arabella, their overall look more than your identity. So it is important to have a clean background even if it is a white room. Try to play with your photos and see what you like best, what represents you and your brand. Remember what we have discussed about your brand identity, the color scheme used that here in creating your Etsy photography. Tip number six, always focus on the product. Make it shine. Sometimes using a very colorful yet clean background made a wonders for your listing. It will help you stand out in searches and in a sea of products shot on white backgrounds, guess on which one the customer will click. That's right. Click go. So your colorful listing, as it makes them curious, it intrigues them. Who is this sharp? Who dares to use such fun, colorful backgrounds? Take my example. I use this technique at the beginning of 2020. By accident, I took a street pig but had someone in the frame. I thought I should remove the background and add the colorful abstract one. The photo had such a huge impact on social media that I have decided to do the whole collection like this. Sooner than later I saw the ETC views rising in a time when things started to be uncertain for most Etsy sellers, vdu, I'm personally very excited about this new brand feature. Really enlivens your listing and makes your product shine. So definitely start using it today. Now, let's discuss about listing details. Let's start with the title. The title of your product is very important and just as the tags, it has to be reached in keywords and various. Do not repeat the same title over and over again as this will not help your SEO, let's explore some tips about the perfect title. You're entitled should be descriptive. That means you should use prepositions like for two, width, etc. Don't use too many commas. It doesn't really help your SEO to have some address comma maxi dress, comma extravagant dress comma elegant dress comma. That's not the way to go. The title doesn't have to look spammy. You don't need to just enumerate words. Instead of saying women's dress, classic dress, black maxi dress roughly address women party gown, cocktail dress, you can say black maxi dress for women, cocktail dress with ruffles, polity gown. Do you see the difference? The next tip is that the first words are the most important. So start with popular keywords. Don't start with the name of your brand store product code. If you really need to add the product code somewhere, added at the end of the title, never at the beginning. You can skip the name of your store because that doesn't help with SEO. And if someone already knows your name, it will land in your shop anyway. The title and tags are for you to get discovered by potential customers browsing the Etsy marketplace that had no idea of your existence. You need to help them with that. Very valuable tip. Research. Is everything. Study your competition and explore. Similarly listings. See what words are they using? Checkout their titles and tags. Do not copy them. Just let yourself inspired. Let's move on to about this listing. This is where you can mention who created the product. You, a member of your shop, or another company. If you are using a production partner, it is essential to mention them. For example, if you are using print on demand company by their principal or print define, it is really important to add them as production partners. And mentioned here another company or person, then you can say if it is a finished product or a supplier tool and the year when it was made or if it is made to order. If you're selling vintage products, then this is your place to mention the year category. This is another very important part of your Etsy listing because this helps you get indexed better. Anti has plenty of categories. So all you need to do is type in the one that you believe is the closest to your product. And you'll see then a number of suggestions. You can also get inspired from your competitors and see what categories did they use. These show up at the bottom of a listing next to the tags. Attributes. The moment when you will choose the category, a couple more fields will show up depending on the category. And they are called attributes like primary color, occasion. Make sure to always add all these attributes as they're not so optional. They help Etsy better index listing for the occasion you can change and play with it from graduation, birthday, anniversary, you can have one occasion for each and every listing renewal options you can control here if you wish to listing to be automatically renewed when it expires, every renewal cost $0.20 or if you wish to manually renew the list and this is up to you. It doesn't really influence the strength of listing. It just allows you to have better control over what you spend. Type, choose if you are selling a physical or a digital product. Description. Here is the fun part. Descriptions should be very easy to read, informative, yet friendly. Remember, the voice of your brand has to be here as well. Think of how would you present your product to a friend. You may want to say that it's so versatile that it can be used with so many outfits. You may want to add. Its fin and soft, amazing for summer days but a bit chilly for summer nights, so you may need a jacket with it. Important rules. Be honest and transparent, be friendly, share a personal story or experience. This is the core of everything. All good marketing starts and ends with a great story. So what is your story? This is a place where you can share the story behind the product if you want to sell on Etsy than you are probably selling something made by you. So you will for sure have a story linked to this. How did you come up with the idea? What inspired you? You may have a personal funny story or an emotional one. What was your motivation to finish this product? What do you want to achieve with this item or with your store and brand? How do you want your customer to feel when using this product? If it is a vintage product, where did you find it? Write down the story of the item or the product, or the creation, the art. If you answer all these questions addressing to them to your potential customers, then you will have a fantastic description. Don't forget to be transparent. Share all the ingredients, fabrics used, carrying instructions, any other technical detail that they need to know. Now, ladies and gentlemen, some SEO tips, there are just a couple of rules that you need to remember and use to each and every description. Rule number one, always repeat the first free words in the title at the beginning of your description in a sentence. If your title is t-shirt with saying for women funny adult shirts, you'll begin your description like this. T-shirts we've seen for women, fun and creative, versatile piece that will put a smile on everyone's face. Rule number two, add a call to action with link to your store. Remember that you don't have to add any external links. So don't add links to your social media or your website. Calls to action always do wonders. You sometimes need to tell people what to do. So adding at least one call to action is very important. You can mention somewhere at the end of your description. Thank you so much for visiting checkout my other collections at add the link to your Etsy store, or you can add this one at the end and add another one somewhere at the beginning, sending the customer to a similar listing or a product in another color or that may complete the outfit. Rule number three, don't copy, paste a description to all your listings. You can have a similar text, especially if you share your mission and vision size chart or the same production process. However, try to have the first 23 short paragraphs different for every listing past them, orders. Make sure to check this box if customers can request customization for your products. In section, choose one of the sections of your store. This is also important for having your listings and your store index better if you have a lot of listenings, it is also important to help your visitors browse your shop with more ease. Now we have reached the best part of the listing. Tags. You probably know that titles and tags are the most important elements of your listing, but I would say that tags are even more valuable. So let's explore some tips that will help you get those perfect tags. Tip number one, always use all 13 tags. Tip number two, Use long tail keywords. That means those tanks that are formed from 23 or even four words, tip number three, nether, but never add single words. Don't add tags like gift, mom, shirt, etc. These are not at all helpful because only the word gift has over 18 million results. You can imagine that you will never be found in this large amount of listings only by using gift. But if you add the tag gift set for mom, there are only 75 thousand results. Still a lot, but better than 18 million. You probably start to see now, the power of the long tail keywords. Tip number four, avoid hugely popular keywords like gift for her, unique gift, Christmas gifts. These have become way too general and although it's okay to use some of the holiday related tags when a big holidays near, try to limit this use at only one tag per listing. But we will talk much more about SEO in the next section, understanding SEO. Let's get back to our listing below tags. You'll see the materials this is great to use as the words added will work as tags so you don't have to add them again above, if you're selling jewelry or accessories that have certain stones, add them here in the materials section so that you can use a tags for more diverse searches. Another secret tip at these categories work as tags too. So there is no need to repeat that either. If you are selling dress, which is in women's dresses category, there is no need to add the tags. Women's dresses. Again. 7. The Anatomy of a Successful Etsy Listing - Part II: As we all know, pricing can be a deal breaker in so many cases. So before deciding this, do these things. Number one, study or competition, see the prices that they have. Number to calculate your production cost, number f3, calculate shipping, and number four, calculate your profit. You must have a very clear data of these essentials because they will contribute to your branding as well. Don't forget about discounts and free shipping. It is also important to know that customers love free shipping and they love sales. So they prefer paying more on a unique product than to pay on shipping. Because it's normal to want to contribute more to the work and time of an artist than to a shipping company. Quantity. There is a secret regarding this, and that is when adding a lower quantity, Etsy lets your potential costumer know that there are only two available or only one. This will create an urgency in the mind of the customer and they are more likely to buy it if they see that there are 99 in stock. Well, no worries. We have plenty of time, but you want to let them know that the clock is ticking and they should buy how SKU I was mentioning that there is no need to add the product code in the title and you can add it here. Variations. Here is where you can add variations to your listing. If your shirt comes in more colors, here is where you can add one variation for color and add as many colors as you want. If you offer more sizes or more dimensions here you can add these as well. It is important to know that only two variations can be added for listening and people usually go for a size and color here you can also add a variation for Spanish. Let's say if your product is a painting that may come framed or unframed, there are many options that you can use. Remember when I said that having lots and lots of listings is the key to success. Well, although variations are very practical, they can also stop you from having more listings. If you're just starting out, feel free to not use this and add more listings, one for each and every color to different listings for framed versus unframed and so on. However, don't create more listings for different sizes that will confuse the customer for having different prices for each and every variation, you just need to click the box with prices vary for each size or four colors, style, finished, and then manually add the prices that you wish before publishing listing. Personalisation. Personalized items are really popular on Etsy. If you are offering that, you can turn on this box and add some instructions, let the customer know what you need so that you can personalize their item. Do you need their name? The very short message, a quote. This doesn't help you with photos, though. You will need to ask the customer to send all visuals via messages. You can also make this box optional or mandatory. Now, let's move on to the next lesson where we will talk more about shipping and production partners. 8. Shipping & Production Partners: Welcome to shipping and production partners. When you will upload your first listing, you'll have a shipping section as well. You can set up the shipping from there and save it as your profile or visit your shop manager once your store is live, go to settings, shipping settings, and make sure first of all, that you offer free shipping to United States guaranteed. This is really important because Etsy shows first the listings from the stores that have this. It is better to even have a bigger price for your product, but have this option turned on. Go to your shipping profiles queue. You can have even more profiles, each of them linked to a number of listings depending on the product or the weight of the product. Processing time is also important as shoppers are used to getting things very fast. So it's best to have this under one week if possible. This is not the same with the delivery time. This means how long it takes you to send the order once it is received in your store, delivery time means how long does it actually take for the sharper to receive the package? How to ship only to a specific location, usually in your country. Sending packages worldwide can be a challenge. If you wish to ship only in a couple of countries are only 219 states. If you are from there, especially go to the profile, leave only the country of origin and delete other countries and everywhere else, option, upgrades and costs. I have seen that many people just leave Etsy to calculate the shipping costs, but this is not the best. The best is to set up a fixed cost better yet have free shipping. There is a good thing that adds he does here to help you out when people buy more items from you, it's charges another additional fee for every second item purchased. You can charge $5 for one item, for example, and extra $2 for the second item, purchase, or extra $1 or $3, usually it's best to have half of the initial sum. So if someone gets free items from your shop, they will pay $9.5 plus two plus two, that may reduce your shipping cost. You can also add upgrades. Thus, you can offer free shipping for standard posts and also express shipping at a bigger cost, but a quicker turnaround. So everyone is happy. You'll probably learn after the First Order is a real cost of your shipping, but you should know in advance all the prices. Visit your local postal office and ask for the fees around the country or even the world, depending on the weight and volume of the package, try to contact some of the international carriers as well like DHL or FedEx. However, they are more expensive, but you can get a contract with them for a better price when you will have more orders on a daily basis. And don't worry that time we'll come to how to add production partners. The production partner is accompany that helps you physically produce your art or products based on your own designs like printing on t-shirt, a parallel fine art in grieving or even 3D printing. You can add a production partner while you add a new listing, click here, add the new production partner. You can choose to not display their name, but it is important to let anybody know who they are and make their name private to your buyers by clicking the orange button, just mentioned, print shop or a friend's shop. The location of their warehouse. If you are not sure, double-check this on their website. Let your shoppers briefly know how this partner helps you out. This description is for the public. The next questions are just for Etsy, be very honest and transparent and let Etsy know exactly why you chose to work with the production partner. Why are you working with them? What is your role? What is a partner's role? Save partner. You can also add a partner by clicking Settings. Production partner add the new production partner and you will see the same window. Remember to link all your listings made with the help of another company or person to the production partner. You can also have more partners. Let's move on to the next lesson, where we will discuss about sales and campaigns and found extra secrets and tips. 9. Discounts & Free Shipping: We all know that buyers love sales and free shipping. I know this may not be so easy all the time, but it is best to even have a higher price to the product, still competitive in your niche, and offer free shipping and a discount because it's not only promotes the listings with free shipping, but also less the customers choose to see only the list things on sale. And with free shipping, in most costumers have these filters turned on and you can see the difference in the number of listings. Not everyone offers free shipping or this counts for this search gifts for men leather from over 140 thousand listings, we have narrow the search down to about 30 thousand listings just by applying these two filters. That is quite a lot. You can also see the other filters on the left for color style. Remember the listing attributes? Well, literally not so optional. Let's move on to our dashboard and you'll see marketing, sales and two ponds. You will see here my overall performance for this month. For the last three weeks, I'll have received 93 orders with a discount, the average order value and revenue from discount only. Then you'll see all the sales and coupon codes that you have active, I personally use a lot of coupon codes that I offered my VIP customers, and I will get to that strategy later on in this section. But I have some permanent sales as well, always active in my shop from 20% off to 30% off, it always have some sections on sale. I highly suggest to add at least 70% of your list things with a special discount and keep virtually present just for your special VIP customers. Of course, it's a bigger price for the brand new costumers. Let's set up some special offers. In this lesson, we will focus just on sales and coupon codes. Choose percentage off, choose the country where you wish to offer this. You can offer a special sale or free shipping only to your country or a certain country where shipping is less expensive. So you can play with these minimum order to qualify. Here, you can offer the discount. If someone purchases two items or spends $200 in your store, then the discount will be applied and they get 20% of $200. If you wish to place the discounts just for a certain section of your shop or just some listings, leave this nun. And in the next step, you'll be able to choose the listing that you wish. That's it, confirmed and create. If you wish to offer free shipping, you you can do this as well. If you have a fixed costs at your shipping profile, create a sale for free shipping. We go back here instead of percentage, we add free shipping. It can be domestic only. And again, you can choose quantity or value order total to offer free shipping when someone buys free items or spans $200 in your store, then you set it up exactly as the previous offer. For the coupon code, you can set up a bigger value, especially if you are offering wholesale, that boutique owners purchase more from your store in order to get 50% off or 30% of. This also works for your VIP world. I always offer more to my VIP customers. If I have already a sale of 20% off in my store, my VAP world gets 25% off, or even 30% off or even more if you have a really special occasion. Sometimes when it is my birthday, I offer even 40% off to mine sales with coupon codes. Keep the codes for your special community and for wholesalers and add sales for everyone. Visitors tend to buy quicker when they see the discount already applied than to use a code, make their shopping experience as easy as possible, and as quick as possible. Make it fun. You want to make this process as simple as possible. 10. Ads & Other Gems: Etsy adds the secret for ETC. Ets is having very good SEO. Very important to know that Etsy we'll spend most of the time all your daily budget. So it is best to set up a daily budget comfortable for you. Also lay with your budget. A good budget starts at more than $3 per day, and you should try $5.10 dollars during weekends or in key moments, or for upcoming holidays, and you can go up to $20 a day. To be honest, I have had great results with ten or $15 per day. I never use more than twenty-five dollars and I didn't see huge changes in the clicks and sales. As he says, that it is best to keep your budget for at least 30 days so that it figures out how to and where to spend it to your ideal audience. However, when you are already in the game, you can change your budget more often. It is also a matter of the number of listings that you advertise. I mentioned many times the activity that you need in your story and the fact that one of the keys to ATI success is having as many listings as possible. I notice a big difference when I had 300 listings than five hundred, one hundred, ten hundred and so on. Focus on the list things with sales, reviews, favorites, and even more views or clicks. Those weigh more for Etsy. My strategy is to start with all listings, Then after three or four weeks to see which ones perform better and select only those listings to focus a budget on the list things that have more clicks and sales, but always have more than 50% of your store promoted. If you're having a seasonal product which is very popular, the moment that holidays very close or past, ETC, will continue to push that listing as it gets sales and it will consume all or most of your budget just on that particular listening. So be very careful to turn it off when the time comes. Renews. This is also something that works and you should renew your old listings from time to time. When someone purchases something, that listening automatically gets renewed. Of course, with the $0.20 fee, the engine pushes the listening higher in searches. Imagine if you had 15 sales a day on just that particular listing, the search engine will push it higher 15 times. There are bigger chances to show up on the first or second page. You can also do this manually by clicking renew on a certain item. This combined with the ETC ads, has a different impact. If you wish to renew your listings automatically, you can also use this tool. Etienne sale.com. Renews cost $0.20 just like every time that you publish a new listing. So don't spend too much on this. It's best to focus your budget on the heads, but from time to time, refreshing all listings is very good for your entire store and the entire overall rank of your store. I usually edit the listing first, change something in the title, switch the thumbnail photo, adjust the description, maybe change one or two tags. And then after I update the listing, I also click renew abandoned cart. When the customer holds your listing for more than 24 hours in their cart, Etsy automatically sends your coupon code to the customer. If you have an abandoned cart campaign setup to push them to shop, it is always best to have a greater discount than the one already running in your store. If you have a 10% off already, you can create a special coupon of 15% off or 20% of do the exact same thing for the recently favorited campaign. But keep in mind that here you can have a lower discount. Make your customers buy more. Lot of my revenue every month comes from returning customers, sometimes more than 50%. You have to get them back into your store. One thing that I use is email marketing, sending them newsletters with special promotions and discounts. But you can also send them a thank you coupon inside ads, you create a special coupon code that you do not have to share with anyone else and just check the box with yes. Automatically e-mail these compounds to buyers 24 hours after you have marked your order as complete. The secret is to create a very irresistible offer, a greater discount, but conditioned by quantity or order value. Yes, we offer them 40% off, but they have to purchase for $500 or maybe quantity. You offer them 50% of if they buy eight listings, most of the time, they will place another order. Low quantity. This is also a great strategy. Keep a low quantity to your inventory. Let's say just one or two items that the customer sees that there's only one left and it's in other people's cards. This is create a sense of urgency that will make the customer proceed with the purchase. Now, let's talk about an amazing strategy for Etsy ads. 11. Interactive Workshop: Practice Lesson 1: Welcome to the interactive workshop, but you will see live how I create three different listings. One for a digital product, a personalized physical product, and one print on-demand item through print full. We will start with the digital product. And this is our practice video number one. As we move on and learn some more Etsy magic, we will go for practice video number 23. We previously talked about SEO and the SEO rules, understanding how to choose the best tags and how to search for them. Let's revise some of these rules. Number one, keep your titles short and sweet. This is a new rule that came with the offsite ads and Google Shopping integration. Focus on the first three words from the title. Number two, always repeat the first three words from the title in the sentence at the beginning of your description. For example, Beaux art prints that will brighten up your favorite room. Number three, focus on the first paragraph of your description that has to be unique and rich in keywords, then you can have more or less the same description. Number four, add calls to action with links to your Etsy store in your description. Number five, always use long tail keywords and always use all 13 tags. Let's start with the digital product. Add your photos, at least five. Add your video and we will talk all about this in the power of visuals section. Now, let's dive into the SEO fun part of a listing. First of all, let's discover the best tags, type in the search box, your new product, generally describe it without too many details. So let's say that we have a quote print. We can type quote art print, or even just quote print. You can see that the custom prints are very popular, so I highly recommend them. You can also check out the most popular ones are the best sellers and explore their tags. If you have any particular theme, like a retro quote print, then we will definitely use that as a tag as well. You can find the tags of the listings at the bottom of the page. So both these related searches and categories are the actual tags of this best-selling listing. These are axes, categories, Item, collectibles, prints, digital prints. So we don't need to add them again as tags, but we can get inspired and use some of the rest. Remember to always check the search volume. Don't use way too general tags and don't use tags that are too specific. Revise the lesson on how to choose the right keywords to practice this. So let's see, quote, wall art, over 700 thousand results. Quite generous, but we need it as we do need one or two more general keywords. Let's add it. Then we can use motivational art with over 200 thousand results. Now, let's think outside the box before using any tools. Let's think of another word. For quote, we can have seen or simply text. What about text? Print. Over 40 thousand results. We are on the right path now. What about text poster? Over 13 thousand results even better. Let's try typography, print over 158 thousand results. That's good. We use quote prints and text poster. Let's combine these two into quote poster. Over 300 thousand results, not bad at all. We can use it. This is a printable quote, but also a printable text. Let's try this. Over 40 thousand results jackpot. It's also a digital text print. Over 20 thousand results. Perfect. What I've done here is to accurately describe the product in different ways using different words. These tags can basically be used on any quote print. And yet they are specific and really amazing. And we managed to create a tags, are ready. Now, I hope you'll pick my brain on this and understand the logic behind and my strategy. This is the best way to find tags that are accurate and can further help you move on. From this point on, you can either find other best sellers to get inspired on new ideas, use keyword tools or describe in greater detail your print, my mentioning the theme, something related to the quote or any word used in your art print. At the same time, don't forget about your buyer. Is this an inspirational quote? Maybe it is for an entrepreneur, a bus bay for Office Depot or a boss gift. All these can become tags like boss babe, quote, over 4 thousand results. Great. Then we can combine more words into one keyword like quote, Motivation, art, over 100 thousand results, perfect. Don't forget to keep your tags up to 20 characters. We are at ten tanks, three more to go. That's your quote, inspire success. Yes. Then add this in your tags. Success, wall art has over 8 thousand results. Amazing. What about success? Quotes over 9 thousand results. Well, let's go wild and typing success digital over 8 thousand results. Perfect, We have all our tags now. Let's revise them. Quote, wall art, motivational art tags, print texts, posters, typography, print, quote poster, printable text, digital text, print, boss, babe, quote, quote, Motivation, art, success, wall art, success quotes success, digital from this point on, it's very easy to create a title. Remember it has to be short and you need to accurately describe your product. So use your keywords. And let's say quote, art, print, motivational topography, wall art. Don't use the exact keywords. Twist the order of it, and create your title. Play with the words that you have already found. If you have a specific theme or some specific words, add them in your title, but don't add the entire quote. Also skip your shops brand's name, and don't enumerate keywords, make it concise and easy to read after we created a tax and the title, let's have some fun with the details and attributes at about this listing, you can choose either that you did it or a member of your shop if you're using any production company. And this will be the case with printf or print or five, you'll add another company choose what it is a finished product in our case, made to order if it's a custom product. Choosing the anti category is very important as it helps a lot with indexing better your listing. So make sure you accurately describe the product and add it in the right category, digital prints. In this case, as soon as you choose this, you'll see all the attributes, scholar, subject, room, and so on. These are not a tone optional. Always add everything as they also held at his algorithm. Better rank your listing in searches. For renewal options is best to choose automatic so that you do not worry about expired listings. If you wish to have full control over your fees, then choose manual, choose either a physical or digital product. Digital in our case, let's move on to our description. Start with the first three words from the title in the sentence and have a unique first paragraph rich in keywords. This is a template that you can use on your future listings for digital products. We will also talk about writing, selling descriptions in a special lesson dedicated to this quote, art print with an inspirational and uplifting quotes to start your day in style. We all need some little encouragement throughout the day and if there isn't someone to offer it, we can always use the magic and art of quote prints. Enliven your home with motivational sayings and quotes that will put a smile on your face and brighten up your day. Topography iron has become widely popular in the last few years and it's a fantastic way to add a modern touch to your favorite room while keeping yourself inspired, we aim to bring you the best, quote, Wall Art. Get in touch if you wish to have something customized, especially for you. This is an instant download. You will not receive any physical products. You will receive one PDF file with the printable quote, art, how to order her chase this listing and you'll be able to download it right away. As soon as the payment is processed, you'll find your file in your account, purchases and reviews. You will also receive an e-mail from Etsy with the direct link for download. This is for personal use only. You may not resell, share, distribute, or post this file. You may not edit it or reuse the file for any other purpose. We own all the copyrights and this file is only for non-commercial use. Thank you so much for understanding. No refund or cancellations are allowed due to the nature of this product. If you have any issues with the download or the file, please get in touch and we will be happy to help you and send it to you. Thank you so much for visiting our digital world, explore all our collections, and get in touch if you wish, any custom work created especially for you. Let's enliven the world with fun and creative art prints and digital products. Of course, add here at the end your Etsy shops link. Or if you have any other similar products or if you want to send them to one of your shops section, select the section or add any new section. This is also essential for Etsy SEO. Your price quantity. Remember to always keep a low quantity and we will talk all about pricing and add the sales and campaigns later on. If you offer any kind of personalization, feel free to turn on this box and ask for instructions. And finally, upload your files. Make sure that the final file uploaded PNG or PDF, is in high resolution, at least 300 dots per inch, so that they get a very good printing quality, even if they scale up and print on larger materials. Include watermarks on the photos that you upload, a listing photography, not the files themselves that the customer downloads after purchase, so that they cannot simply save the photo from Etsy without buying it always include a disclaimer, just like I added in the description where you mentioned that the listing is for personal use only and they cannot resell it and you own all the copyrights. He's a design becomes popular. You can also sell commercial license for 100 prints, one thousand, ten thousand, one hundred thousand, and so on. Very important to mention in your shop policies that you do not accept any returns, exchanges, or cancellations since the buyer gets the product right away due to the nature of the product, It's also great to mention this in your description. Be very clear on what the listing is about, on what they will receive, how to download the files that it tastes for personal use only and you own all the copyrights. Quotes can also have copyrights are trademarks. So make sure to mention somewhere in small letters and name of the author if the case better yet, create your own. We had an entire lesson dedicated to copyrights and trademarks. Later on. This was practiced video number one, and we have two more amazing workshops in our course. Now, let's discover another Etsy secret. Are you ready? Let's go. 12. Proven Secret Strategy for Etsy Ads: This is a strategy for ads, the ads when they are not so efficient as in the beginning, like I previously mentioned, one of the keys to success is being active and playing with your ATI budget is also important, especially when you do not see the results. Now, this is a proven strategy. I tried it with my clients and they all had amazing results. When you see that the Ads Don't bring you visits and sales as before, do not raise the budget. Lower it down. I know it's insane because your first instinct is to add more money and this is what adds he wants, but you need to do the opposite. And at the same time, create new discounts and new listings, at least one new listing. It can be a seasonal product, a gift set, or a limited edition bundle. If you are a $20 per day, go at 15 or even ten, and at the same time, stop the current sales and create new ones. Even if you keep the same discounts, it doesn't really matter. Wait for 56 days and go back to the initial ad budget. We talked about the ad budget, but let's also talk about very turn on investment, which is more important than your budget. The ETC. Ads build should never be more than the actual sales. Also, if you spend $100 on ads and it gets sales of $100 or so, your return will be 0%. If you have a return of 100%, That's not so bad. However, a good return would be at least 200%. If I run ads for $500, I have to get at least in 1500 in sales coming only from the ads. I sometimes get much more. This fluctuate a bit. However, this is more or less my personal airway. I've seen bigger returns. We Facebook or other platforms. And usually if you consider the whole budget of your brand or company, you shouldn't invest more than ten, up to 15% of your income in ads. Ethic clearly has bigger rates. However, lots of these customers coming from ads become my regular customers and usually end up purchasing much more. But Etsy counts only the clicks and purchases coming through that specific promoted listing. I also feel that the offsite ads are very productive and even if they take bigger commissions, I do have a greater return from these than the ETC ads themselves. I have seen results without Etsy heads, but I don't recommend doing this, especially in the beginning, they definitely work. And the important thing is to have very good SEO and this is what we are learning. Now. You're ready for more. Let's go. 13. Understanding How the Search Engine Works: Everybody talks about SEO these days, no matter if you're just starting your blog, if you're using YouTube or if you are just launching your Etsy shop. Seo sounds very fancy. But in fact, it means search engine optimization. It is all about improving the visibility of your store and figuring out not only what your customers want, but also how they search for that. I am going to share with you some technicalities so that you get the whole picture. The no worries. I will explain to you everything that you need to know to master at CSU. In this lesson, we will talk about how Etsy search works. The most challenging thing about SEL is that it is always changing. It is like a living organism that changes every couple of months. The algorithm is always improve and modify it as the IT guys learn better the behavior of their users in order to always offer a better shopping experience, they changed the way SEO works. This is definitely better for the customers and for the platform. But a pain in the sellers, especially when non tells you exactly how it works. So you have to figure everything on your own, but no worries. That's why I'm here. Etsy search works in two main phases, query matches and ranking. Query matches. This is symbol. It means that Etsy literally searches all it's listings when someone enters some keywords or search term, the better your listing matches this term, the greater chances you have to show up in that search. Ranking. This is a whole different aspect and it means how high your list things rank. There are a couple of things that adds the analyses here, like how relevant is your listing? This is when Etsy analyzes your title, description, tags, attributes, categories, everything that you wrote when you created the listing titles or keywords that are a perfect match with the customers search term will always rank higher quality. Every listing has a quality score and that is given by the listings five-star reviews, favorites, views, and conversions. Customer experience reviews are clearly essential both for the customer and for ads. Not only that adds he analyzes the listings quality, but it also analyzes the shops quality. How many accidents reviews, thus the sharpe have any open cases, any reports, and how complete it is the shops profile from your about section, announcement, shop members, shop policies, recency. You may have seen listings that are very new from new shops that barely have two reviews and rank on the first page. And you might have wondered how do they do it? The answer is more symbol and rather adult Etsy temporarily boosts new listings to see how they perform. If the listing gets tons of sales, then great. If not, it will be buried under the millions of listings and the shop will have to work hard to rank in the first pages. Shifting and price can be the game changer all the time. Customers love free shipping and discounts, so Etsy loves them to. It is also very important to have the free shipping guaranteed to us turned on. Shop location can also influenza search. This is a rather new change in its algorithm and the concept is symbol. Etsy believes that if you are closer to the customer, she or he has greater chances to receive fostered the package. This is not a clear rule and customers will still see shops from all around the world. I'm selling mostly to the United States, so customers see me, but sometimes closer shops May when the search results, shoppers behavior will also influence the search. Etsy learns every time what the customer loves more, and it will start showing the things that are more likely to be purchased. This is done with the help of context-specific ranking that easily learns what customers want and they give them what they want. If you understand these concepts, it will be easier for you to learn how Etsy works and know how to create your list things and what words and terms to use. First of all, know your audience, just like we discussed in the branding section, this is one of the first steps that you need to do in creating your brand and starting your Etsy adventure. When you know who your ideal customer is, you'll also know how they talk and what words do they use. Secondly, make sure you accurately describe your product. Don't add words that just because they are popular, because you can't trick, ETC, the better you describe your product, the greater chances you have to be found in searches and none of the layers to make sales titles and tags are also very important. In the next lesson, you'll get the key to successful titles and tags. You're ready. Yeah, let's go. 14. The Key to Successful Titles and Tags: Let the fun begin. Are you ready? Now we will go deeper into understanding how Etsy works and more important understanding your costumers. Etsy might be an algorithm that this algorithm is made by humans to fulfill the wishes and needs of other humans. It's all in their AP psychology to, and understanding what words or phrases people are searching for and use those phrases in your titles and tags. Keep your titles various and reach in keywords. Get as creative as possible with your words because you can have so many different phrases and words for one single product, even if you have five products that are similar or almost identical, you must have different words for all. Let's say you are selling t-shirts and have five unisex t-shirts with more or less a similar design. Maybe they all have a motivational quote or message and you may be inclined to use the same words, but you shouldn't. And I will show you how to create those perfect titles. First of all, to see what people are looking for on Etsy, use the autocomplete tool, just like the Google autocomplete. Go on the Etsy search bar and type T-Shirt. And this shows you what are the most popular searches now on Etsy. Let's not stop here and dig deeper. Let's look for t-shirts. We've sayings, this search result has about 170 thousand results, which makes it a good phrase, popular but not as popular as 1 million results. The secret is to combine in one list thing freezes that are very popular, less popular, and very niche at about 2 thousand results, up to 5 thousand results do not use words that have just 100 or 200 results are not at all because they will not bring you any visitors. You also see in the results, the ad, everybody who is using Etsy ads may or may not show up in these results. We have already discussed the importance of these. Not only that they may show you're listening on the first row, and they will make it rank higher even after the ad is finished and they help your entire shop ranked higher. What you need to do right now is to click on the list things that come from shops with more reviews because that means they have greater experience on Etsy and they will probably have better titles and tags. Look for products that are similar with yours and see the words that they use. Do not copy them, but get inspired. Then go back and try another phrase that Etsy suggested. Clicked on T-shirts for women. And this one has more than 2.6 million results, which means it is hugely popular. Can see here more shirts that have the SE badge of bestseller. Those are definitely listings from where you can get inspired because it means they have good SEO, great reviews, lots of views, favorites, sales, of course. You can see they have various titles and the US very popular words with less popular ones don't stop in the first two rows. Scroll down and explore other shops with even more reviews and sales and different words than checkout. What else he has to say when you type t-shirts for women, it will show you even more interesting results that can get you new ideas like t-shirts for women with sayings, t-shirts for women, vintage, and so on. How else can you name a T-shirt? How about shirts for women? You can also use T-shirt, top, tank. Some are shirt, sleeveless shirt, short sleeve shirt, blouse, workout shirt. You can see in how many ways you can name a shirt and how many combinations may be. The options are endless. You can have hundreds of listings and still find new ways to name them. Remember to keep your title short last year. A good title was longer one with more keywords. The longer the better. That's why most shops still have the long titles myself, including with Etsy announce all sellers a couple of months ago to keep their titles short. And updates that showed up in our dashboard. This is because of Google and the offsite ads they old prefers shorter titles for their SEO, so anti changed its algorithm as well. There are other ways in which customers will search for a product and we will discuss it right away. But there are some options that you need to set up when you add listing that you do not repeat the same words in your titles and tags. These are the attributes that are not at all optional. So a lot of people are looking for a certain color, and sometime ago we all had to have that color written in the title, like red dress or blue shirt with now, as he has a color option in the list thing, just like it has clothing style or some options about the item. Four paintings or prints. It has dimensions and sizes if they are framed or unframed, the vertical or horizontal. So all these options that you already have mentioned in the listings, you do not need to add as worthy the titles and tags in order to save those spaces for different, more specific or unique ways of describing your product. It is very important to understand your customer and his or her Psychology. Think about yourself too. How are you searching for a gift or something to wear for yourself? What words do you use? You're looking for something specific. Maybe especially vent, or maybe you are looking for a theme or a particular style or size or something custom-made or personalized. Since Etsy is home of custom items. You can also add in your title materials, cotton, linen, lace, metal, gold, silver, occasional season, wedding, birthday, anniversary, summer, fall, winter. Style, behold rockabilly, pinup, infinity shape, round, square, apple shaped theme, abstract, geometric, Safari, city life, places where they will use the object. Bedroom painting, kitchen art, office art, person, something for mom, for wife, for husband, hobby, dad, tuples, grandma, parents, brother, sister, newly weds, and so on. When it comes to special occasions and anniversaries or birthdays, you can deed even more and very popular. As you can see, our phrases like first anniversary, five-year wedding anniversary, seventh anniversary, ten-year anniversary, first anniversary, first dance, second anniversary. You should also use words like personalised, cost them customized because these are very popular. And even if you can choose this option when you create a listing and as he would show your listing in searches, these words are so popular that it is best to use them as well as make sure to really offer this option to your customers in your settings. Other great words that you can toy with our adjectives, these can be so various and so specific and can bring value to your listings. Makes sure to use those with high search results. And some examples are funny, trending, cool, unique, affordable. Then as you can see, the options are endless. All you have to do is take your time and explore the marketplace and check out your niche research shops and listings with similar products. And if it helps you write down all sorts of words and combinations, you will see that you'll have many wording ideas and you could easily make your list things more diverse. And here comes a tip. Always update your titles and tags and don't stick with the same title for monks, Etsy is a living organism and it always changes. You have to stay on top and always update your listings. Some words may work now and be popular, but I promise that in oral five months, other words and keywords will become more popular. You should update your listings with the upcoming holidays and make sure to change the title or tags at least two months before the holiday, so that you have time to get noticed by the search engine, seen by costumers in time for them to order and receive their products by that holiday. So don't wait until the last minute. Let's talk about tags and recap the rules that we have discussed in the lesson, the anatomy of a successful Etsy listing tip number one, always use all 13 tags. Tip number two, use long tail keywords. That means those tanks that are formed from 23 or even four words, tip number three, never, but never add single words for, avoid hugely popular keywords like gift for her. Let's do now some do's and don'ts about tags. Dues, do use all 13 tags. Do use complex tags formed by multi-word examples, statements, necklace, and not. If statement and necklace do use synonyms and regional phrases. Think of what a particular local would call your item and use that in your tags. Make them very personal. Do use long tail keywords. We have already discussed about them and we know that the long tail keywords are formed of three or even four words and become very specific search phrases. They are used by customers who really know what they are looking for. These are more likely to make a purchase right away exactly in that minute, because they are actively looking for that and you need to be there with your listening. Combined popular keywords with less popular and niche. Once these long tail keywords are these nourished one very popular keywords have lots of search results just like women dress. So it will be very difficult for your listing to show up in the first 4810 listings from over 800 thousand results. But if you add long summer women dress, you get only 30 thousand results. So it is getting more specific because you have added an adjective and a season. What about something even more specific? Like a style Gothic summer women dress has One 1399 results. There is, you're very particular long-tail keyword. Domes. Don't use similar tags. For example, if you have flamingo print and flamingo art, it's not that great. If you use flamingo art print and tropical world Dekker, you will have better chances to be discovered. Don't repeat categories and attributes, just like we have discussed earlier, there is no need to repeat the tag women's clothing if your item is already in that category, don't use any misspellings. This is available for titles and descriptions to be very careful with your spelling, I've seen many, many, many misspellings around Etsy sellers not paying attention of writing in a hurry and this will not help you at all. Don't add plurals. Shirt or shirts is basically the same for the search engine. However, personalized and personalized or jewelry and jewelry or regional worlds and their spelling may matter depending on the location of your ideal customer. If you're selling to the United States, you definitely have to write with the US spelling. But if your audience is in the UK, then you need to adapt your spelling through the UK customer. Don't add tags in different languages. The tags should be in the language that you choose when you set up your shop, and that should be English for better indexing, regardless, your location. 15. Interactive Workshop: Practice Lesson 2: Welcome to our second practice lesson, where we will learn how to add a personalized physical product from scratch. Let's try personalized accessories, because this will give you the freedom to create as many items as you wish. We will create a basic template that you can use for weddings, bachelorette parties, anniversary gifts, Mother's Day, and sell, sell so many more. For the sake of this workshop, we will create a personalized name Nicholas for birthday. You can easily replace named Nicholas or necklace with your own item afterwards. Are you ready? Let's begin. As we've discussed in the first workshop, we will start with the tags. I've shown you my personal favorite method to find the best tags. Now, let's use one of the keyword tools, my favorite one and the best is the Google Keyword Planner, as it will give you tons of ideas if you already have a similar listing in your shop or some similar custom products, check out the ETC analytics and your search terms, see which keywords are the most popular and use them if you're just getting started, let's dive into the Google Keyword Planner, type in personalized name necklace, and choose your audience. You can choose a certain country, state, city, or even more countries. Let's add the United States. You'll find over 1600 ideas. This is, wow. You can see that the competition is high for most of these keywords, there are so many amazing ideas. Let's refine keywords and choose nameplate, necklace, and gold to focus on these attributes. And now we have almost 1 thousand results. It's still a lot, but you can get amazing ideas. Let's choose from these custom name Nicholas, custom name chain, customized name pendant, and a couple more. Then we save all these keywords and create a new plan. If you're using Google ads, you can further create a campaign based on these. But what we will do is to try them out in Etsy. Don't forget that we have the 20 character limit for each and every keyword. So we have to find the right combinations to fit here. Great, So let's start with the first one bar named Nicholas over 20 thousand results. Perfect. Best named Nicholas over 10 thousand results. Great. If you wish to double-check the characters, use word counter, dotnet, copy, paste the keyword and see the characters above. Chain custom name over 20 thousand results. Great. We will check out all the tags like this. And apparently they are all very, very good. If one of the tags is too long, just remove any preposition if the case or turn customized into costume, and also personalized into personalize without D as you get the same results. Our final tanks are var name Nicholas, best named, Nicholas chain customer name, customer name, choker, custom name, Nicholas, custom word, necklace, custom name, pendant, cute, named Nicholas, engraved Nicholas. Name Nicholas, mom, and and name your name Nicholas. And the more general one, personalize necklace. From these, we will create our title. And since we didn't include any celebrations in the tags, we can do this in the title. So let's say personalized name necklace for birthday, custom engraved necklace with your name, choose who made it. And if you are using production partners, you really have to add them to your store from settings, production partners and mentioned here another company or person. It's a finished product made to order. The category will be monogram and name necklaces. Then makes sure to add all attributes, all the details possible. We have a physical product and now let's see our description. Personalize, name necklace for birthdays, anniversaries, graduations, and all the special occasions. This gold necklace is the perfect gift for your loved one. It is lightweight and so delicate, a great gift for yourself as well, and a wonderful, charming touch to your daily work with this beautiful and versatile custom name pendant, feel beautiful and empowered by this elegant and stylish necklace, a whimsical gold charm that will dazzle your outfit and style. Sanders, a name that you wish engraved in the personalization box. And we will create the most beautiful custom name Nicholas for you. Choose the fonts that you wish from our variations, dimensions, depending on your font choice, height sizes range from one to 1.5 inches. Finish 24 k gold, rose, gold, white gold. All our jewelry is costume handmade with love and care. In our workshop. All items are beautifully packed in elegant jewelry boxes ready to be offered as gifts. Thank you so much for visiting our whimsical jewelry world. Your exquisite personalized necklaces, bracelets, and earrings at your fingertips. Explore all our collections in our store and feel free to reach out if you have any questions or special requests. And this is our description. Makes sure to add all the details like sizes, length, materials, and other important information or any disclosure. Add your price. You can also set up different prices for your country and for other regions to save on shipping. And here is where we will also add variations. First of all, we will add primary color or finish gold, rose, gold, white, gold. Then you will need a photo that shows the different available funds with a number for each. And here is an example and you will add another variation with style that has fonts, one font to fund three and so on. So that the customers can easily choose. You can add only two variations for each and every listing. So keep it simple and remember that it's always great to have as many listings as possible. For more variations, you can create separate listings. Turn on the personalization box as well so that they can send you their name. Finally, choose your shipping profile and click Publish. This was a practice lesson number two. And we have one more to go where we will learn how to add an item with principal. Now, let's move on to our next section. 16. The Importance of Customer Service: Customer service is just as important as your product, the quality of it, the delivery speed, SEO, photography, and all these essential things. Costumer service is that secret. That will get you those extraordinary Etsy reviews that will only help your shop rank higher. Customer service is what will get you from here to that top 1%. This is one of the secrets that will make you better than your competition. If you check out my shop, you can see this right way. Buyers are receiving this sharp got multiple five-star reviews in the past seven days as he recently added this small announcement that gives your visitors a sort of guarantee and comfort. Then you can see my reviews that they talk about free things, quality, shipping, and customer service. And you can notice that customer service comes second, That's for quality. Excellent customer service will get you out of in any situation. That is the promise. How do you achieve this comunication? Remember what we have discussed so far about making your customer feel good and special, the voice of your brand and the stage, no matter if you yourself take care of the messages with your customers or someone from your team, you need to decide on the tone that you use with your customers. You need that friendly, heartwarming tone in all your messages. No matter how amazing or bad they are, you need to keep that tone every single time when you communicate with your customers my process, I receive an order and I immediately contact the customer, welcoming her to my store, telling the time so very happy that she loves my collections and that she chose my brand from over 2 million sellers. She chose me in that particular moment in that day, she chose my shop. So this is something really essential. You need to be grateful for this. You need to show them that you are grateful that they chose you. They clicked on your listing and they finally purchased your product. Then if you are able to send the order in time and the delivery date works just fine, then it's perfect. Give them the tracking number, all the data that they need to follow the package and let them know that you are there. If they have any questions, any problems, any issues, whatever they need York there. This is really important to let them know that you are reliable and therefore them 247, you are there. But if you're not able to meet that date, let them know, connect with platform, that relationship and that bond. This is really important. Show them that you are there in time when you will have hundreds and hundreds of customers, even thousands of customers and you'll get there. When you have that, you'll start to feel a certain customer, you'll start to know them just from the way they write, just from their punctuation marks, just from the way they use words. You will feel if that customer is very impatient, maybe even if he says Yeah, Okay, no problem. But you feel that it is the problem. So all you need to do is send that order right away, offer it priority. The customer will be so surprised because you said in 23 days you will receive your package and they receive it the next day. You win them, keep your costs summer updated all the time, all the time. If you no longer have the product or if you don't have that same color as pictured, you just have to ask them, Hey, are you okay with this? Do you like this? Do you want this? It wasn't meant to be right now. I can offer you the refund. That's it. I mean, this happens as well, have a very open dialogue with your customers. Most of the times they understand and they appreciate so much a seller who comes forward, they would appreciate you even more. And most of the times they will say, yeah, that's fine with me. Thank you for asking. This is so important. Let's talk about E and satisfied customer. The customer has received their item and they are not happy at all. Usually if you have shown them from the start that you are open to dialogue, they will write you a message and they will let you know what the problem is. They will also try to sort it out with you. They wouldn't give you a bad review. They just want to receive the right product or they just wanted to be happy with their purchase. So they will try to sort it out and that's fine. That's perfect. You just have to negotiate with them what they want, see what you can offer. Can you send them again the product free of any charge? Can you, I don't know, offer them credit in your store, just negotiate and sort this out with them, make them happy. 17. Interactive Workshop: Practice Lesson 3: Welcome to our third and last interactive workshop, where we will add one product through print, full print on demand is very popular on Etsy. I have worked with so many sellers who were starting their POD journey, either with print, full printed, five year bubble, and so many others. Rainfall is one of the most popular. So let's dive into this new way of selling on Etsy. First of all, you need to have an active at Etsy shop. So it has to be live not in the setup mode. Then you need a print full account and integrate your Etsy store. This is super easy and here is how you can do it. Logging into print full goods stores. Here you'll see that I already have an activity sharp, but I can add another one. Choose your platform, choose Etsy and click Connect. Click Connect to Etsy, and then login to your Etsy store and authorize the printf full app, then you should see your store active in your print full dashboard, and also in Etsy at your integrations manage and there you must see painful, it's very, very easy. Now, go back to your principal dashboard and add your product. The principal catalog will pop up and you can browse through the many products offered by this company, from clothing and accessories to home and living. There are lots of items that you can choose. The beauty of print-on-demand is that you can upload one graphic design on 205100 products if you wish. You can go wild and have the same thing on t-shirts, bags, hats, blankets, towels, and so on. Now, I wouldn't recommend this though, but if you do have a design that is very popular, why not? It's also very easy to have a lot of listings, which is one of the keys to success, as we talked about, let's choose a coffee mug. The first two seem to be more popular and they have amazing reviews. I personally love the one with color inside. So let's go with that. Now. We will configure the design. You can also create a quick design and print full, add some texts or clip art, but it's best to upload your own upload a new design from here, or choose one from your library. First of all, makes sure that the printing quality is good. You need at least 300 dots per inch. Although I'd go with much more than transform and position your design, we have a 3D view which is amazing and it will help you see the final product better. You can also duplicate the design on both sides. We also have the mock-up of view. We will see this better when we proceed to mockups. Here you can choose the style of mockups, but no worries, you can also upload your own mockups directly in Etsy. I highly recommend using the human touch, always smiling models who are holding the cup, drinking from it, having fun and feeling absolutely fabulous. The golden rule of marketing is that we are always selling a feeling, a dream, and a solution to a problem. I'm also a big fan of life style photos and not so passionate about those flat mockups on white backgrounds. So I choose maybe spring, summer vibes, mockups as they're more colorful and outstanding, precede the details. Here is where you can work on your tags, titles, and descriptions. But I rather do this an Etsy as the listing comes as a draft there. So you can do all those changes before publishing. Choose to display your product with free shipping and proceeds to pricing. Here you can see exactly what print full charges for this mug. Shipping is not included. Also, don't forget about taxes, Etsy and PayPal commissions ban commissions at the ads, discounts and so on. Watch again the lesson on how to price your item to get a better perspective and understanding on how to set up a prize that is competitive and yet brings you a profit. This is a thing that you will learn in time after selling some items and seeing your actual costs. So don't worry about pricing from the very beginning. Test the waters. Also. It's okay if you do not have a very big profit in the beginning until you get your first sales, get noticed, and get those amazing reviews. If you check out monks on Etsy, you'll see prices that vary from $13 up to forty-five dollars. Don't forget that you offer free shipping. So let's make the retail price without any discount, $28 to begin with. Also check out on print for the shipping rates for each and every product. This is for monks. And you can see that if someone buys two monks, the shipping is lower for the second product. That's why it's always best to offer special sales and campaigns for customers who purchase 23 or more items from your store. From your profit, you can easily pay the shipping and still have plenty money to play with the ads with discounts and for any other expenses including your time and effort. Click then submit to store. We will continue now to do the final edits in ETC. It's important to have these variations sink here in green. These variations are the different mach colors that we have. You can either click here, added in Etsy or visit your Etsy shop listings and drafts. The photos look really good. And I'd personally remove these, add more lifestyle mockups with the human touch places. Dotnet is a great resource for this, and they also have videos you could play with the platform. Envato Elements is another great source. Add your video too. It can also be a slideshow with photos or even some instructions on how to order about shipping or details of your product. Let's start with the tags. Feel free to use Google Keyword Planner, or my favorite method where you get inspired from the best selling listings. This is what I used, sell the best tags found our quote, monks, Saint, monks, inspirational monk, lived loved mug, topography monk, love, Repeat, mark for girlfriend, loved coffee mug, love teacup. Colorful monk, color inside month, motivational mock up, lifting man, add ceramic to add materials. Let's go back to our title and say inspirational quote, mug with coloring side, uplifting, live love mug. Here comes the most important part. You need to mention here, another company or person, and then scroll down and production partners too, either choose your partner if you already added it, or add your new production partner. You need to let Etsy know the name of your partner, but you can make this private for the customer and write a print shop. Add one of Principles locations depending on where you will be selling. Write a short description about your partner production, warehousing and shipping service for small online retailers. At a couple more details, and save your new partner. Makes sure you add all attributes. Now, let's dive into the description. You should keep this standard description mostly for the product details and just add your first paragraph that needs to be unique for each and every listing and rich in keywords. So let's say inspirational quote month with the uplifting saying live love, repeat. Brighten up all your mornings with this motivational coffee mug, they will put a smile on your face. This typography mark is a perfect gift for all your loved ones. And especially you're passionate friends who live life to the fullest in live and every day with this motivational ceramic mug, continue with principals description and add your call to action. Thank you so much for visiting my online world. Explore all my collections, and feel free to reach out if you have any questions or special requests. Perfect. Now, add one of your stores sections or add a new one. Check out other variations and always keep a low quantity. This is a great strategy to urge your customer to place the order. If you want to have different prices for each variation, you can manually set up the prices here. The shipping is already set up. So all you need to do is click publish. The product is now live in your store and any orders you receive in your Etsy shop will be automatically sent to your principal account for fulfillment. Spend more time on designing and marketing, and let print full Take care about your production process, packaging, and shipping. From this point on, you don't need to manually complete any other step. 18. BONUS: How To Tell Your Story Right: Today I want to talk to you about a really special topic, story telling. I'm going to share with you a couple of essential things that will help you to tell your story, right? Since the very beginning, we have use storytelling to share our experiences, our knowledge, beliefs, to inspire warriors to go to battles and win them, and to teach us OLS how to dream everybody. He's using storytelling every single day when you tell a funny story to your best friend. When we vlog, I am telling you a story right now. I'm just kidding. This part was scripted parts of my story. This part, this part. Number one, know your audience. When you know your audience, you know better how to address, to tell your story Rav, who's your audience? Do define your core message. What is the essence of your story? What is your why? Why are you doing this? What do you really want to say? Bloomberg free? How to tell your story? What is your tone? What is the mood that he wanted to create? What is the atmosphere that you wanted to create? What kind of story you tally? From what angle are you telling the story? You talk directly to the people Are you using? Maybe a narrator? Are you telling the story through a seam? Are you telling me a story for a short animation, a short film? Are you choosing a blog posts apart cast? How do you tell your story? There are so many fitting me. My script wasn't my term weighting what people, people who were recorded, sorry guys, for what is your purpose? Define the call to action. You have to decide if you want to entertain, if you want to educate your audience, you also need to define the purpose in your story by the key ingredients. Storytelling. When we hear a story, our body produces the hormone oxytocin, which makes us form an instant connection to our storyteller. I hope you feel that the first ingredient connection, keep that in mind. If you manage to establish that connection, it's so much easier to deliver your message and to tell your story in the right way. Another ingredient is emotion. After you establish that connection, the audience is ready to receive more information, is maybe more relaxed. Maybe they don't have any walls. Nothing is between you and them. And now you can trigger more emotions by using empathy, suspense. You can touch a sensitive court, make them remember something from their childhood. Make them relate to something in your story. They either related to you with what you represent, or they can relate with an element from your story, with a character maybe from your story, these senses help or imagination go even further. They help us in-reach reality. Or maybe they help us create reality. Everyone's still mate, the imagination of your listener. Create that atmosphere. Given sound. Music. Give it a nice image. Give it, give it, give it silence. Give it space. Give it a time. Use the facts or not. Make it raw. Magic. Put some cartoons around. Do whatever you need to do to tell your story, right? Sometimes it's best to not follow any rules, forget everything. Don't listen to anyone, and just do watch you want. But I'm telling you one thing. Before getting that fancy camera. Don't. All that you need is in your pocket, with your phone, you can create anything or with the basic camera. It's not about the equipment. It's about what's here, your creativity, and your ability to tell a story, your talent that you have, trust me, you have, we all have it. We told stories long before technology, and we will keep on telling stories no matter the tools that we have. Now we have this medium, we are creators now here on this platform, we are using all the tools that we have. But maybe in ten years, who knows what tools we might have then we will keep on telling stories regardless of our memes. But we will keep on doing that because the need is in us and people want to hear stories. We need to hear stories. If you focus on these and try to make your audience connect with you, feel you, and listen to you and react to your message. You will become a fantastic storyteller. 19. Conclusion & Advice: Congratulations, you have completed the ETC course. It has been such a pleasure to be your instructor. I am confident now that you are ready to conquer Etsy and keep in mind to always have faith in yourself. You have learned how to find your product, tell your story, how to successfully running your store, Etsy marketing and all the secrets of etsy SEO. Now focus on SEO in the next few months and on all the strategies on sales and campaigns to grow your store. Keeping in mind that being active is very important for Etsy, that you should keep on adding listings as often as possible while creating new sales and campaigns. I also encourage you to share your progress in the class's project gallery. I'm happy to offer you feedback and to help you when the algorithm we are here to learn together because every platform is like a living organism. It has a pulse, a beat, and rhythm. We grow together. Thank you so much for joining my course. And now it's time to shine.