Learn Advanced Facebook Ads from Scratch - Get more Leads and Sales

1. Introduction to Facebook Ads: Hello everyone. My cell phone with Karzai. So today we are going to learn about Facebook ads. So let's see what you will learn in this course. But before we dive into the Facebook ads, let me introduce you to myself. As I said to myself, Oh, beth Qazi and I carry 3.5 years of experience in digital marketing field and have worked with 50 plus brands in India all over the world and have generated around $50 million for them by using the PPC, Facebook Ads campaigns, google ads campaigns, SEO, social marketing, and email marketing. So basically I have worked in the various sectors such as real estate, manufacturing, FMCG, and I've worked with Venus, B2B and B2C sectors in my career. So I do have ample of Emperor of experience in digital marketing field. So I will be teaching you whole Facebook ad scores from scratch, from which you will gain more leads and definitely more sales. Okay? So I do have some hobby which is reading a book. So I love to read books basically, my favorite book is Ray's dad and poor dad. So after my little bit of intersection, Let's see what you will learn in this course. So firstly, we will see what our Facebook ads, how to create the Facebook ads, how to target the audience in the Facebook ads, how to create the Facebook ads accounts, okay? So basically if you create a Facebook page only for the Facebook ads, or Facebook ads might get banned. Or your Facebook page also might get banned. Or your accounts get restricted because you have created a Facebook page for only the sole purpose of creating the ads. Okay? So I will, I will show you how to create DPH for only for Facebook page. So read your account will not get banned and you will keep running your ad continuously. I will show you how to create laser target audience. I will show you how to create the perfect Business Manager account for your Facebook ads, right? I will also show you how to create, set up and run Facebook ads campaign. And I will also show you what is Facebook pixel, how to set up the Facebook pixel. Basically, Facebook Pixel is a tracking code which is placed on your website, whether it is created on WordPress, HTML, PHP. So I will show you how to put that code into your website. And from through that you can track your audience like day and night. And after that, we will also see how to optimize the budget for your ad campaign because this is an important party. If you put the little budget in your ad campaign, ads will not run. If you put the more budget in your ad campaign, then you will, there are higher chances that you will burn your cash, okay? So I will show you how to set up your budget correctly in your ad campaigns and in the old goals, you will see how to optimize your art. And we will also see how to create the converting ad copies for your ads. Okay? So this is basically, we will not limited to these outcomes, but we will definitely going into deep and we will also see how to basically generate sales through the Facebook ads. Okay? Now you might have the question like, who should take this course, okay? So basically those who want to become a digital marketer, or Facebook ads expert or PPC expert, I will say those who want to get jobs. So this is the best course for you. You will get a certificate after this you can get, or you can apply for the job anywhere, at, anytime online. And the second audience will be like those who are into business of e-commerce, those who are selling any product to their own e-commerce website. So this course is very, very, very beneficial for them because this course will definitely get them leads plus sales. And the third is those who want to get more exposure. I will say those who are to increase the brand evidence for their business, they must learn this course. And the fourth is like those who want to re-engage with their audience. I mean, re-marketing or look-alike audience, those who want to remark at the current audience. So most of the people who create the ad from the Google and they do the SUS, well from there they get the traffic, but they don't know how to create the how to retarget that audience so that they can get both seals from them. Those who are celebrity or social solubility tables or influenza want to increase their brand awareness, personal brand evidence, I will say then this course is also very, very, very benefit, will benefit for them. So as of now, I'm just signing off from this lecture and we'll meet you in the next lecture. So start learning now. 2. How Facebook ads can Benefit your business: Hello everyone. I hope you all are doing great. So welcome to our next lecture, which is about how Facebook can benefit for your business. Okay? So basically Facebook ads or online advertisements created and published on the Facebook platform in order to be targeted to its users. So basically, if Facebook is a PPC platform, which is basically means we can create a PPC campaigns on the Facebook ads platform. Okay? So Facebook has basically two types, or it is, we can say, divided into two sections. First is your personal profile, okay? And second is your Facebook business manager. Through Facebook business manager, you can create your Facebook ads for your business or for your personal brand building. So I will show you an example of Facebook ads. So this is the basically Facebook ad for a brand which is called as element. You can see it is sponsored, is written it here. You might have also noticed about this sponsored post in your Facebook news feed or in your Instagram news feeds. So basically this is the Facebook ad, okay? This is how it is being displayed to your audience. And your, you can see that you have to put some text idea. Okay? Then you can add link as well on the tax section. Okay, then you have to put, We can say you have to create the images idea, okay? And you have to put the headline, which is top-notch. Web design, is written it here. And this is basically a secondary description, we can say for the Facebook ads, okay? And here you can see a call to action button is given, which is called as learn more. So this ad can be engagement and it can be a lead generation and it can be a traffic or a brand Evan is add. So we will see in the upcoming lectures how to create the Facebook ads and how to create these all types of ads and what are the campaign objectives are there on the Facebook ads, okay? Basically it helps to target your exact audience such as their age you can target thereby age, gender, location, which language they speak. We can target your audience through each and every this expect. So we will going to see each and everything in the upcoming lectures, okay? And Facebook ads gives you highest ROS for your retail business, or we can say for your e-commerce business. Okay? So if you want to test the facebook ads, you can basically create an e-commerce website. Or if you have any commerce business, then you can basically create the ad on Facebook and put P, or I can say select the convergence, add through that you can check which ad is working, which is not working. So I will show you this in the upcoming lecture, how to test your ad set, which is a very, very important to get the best results from your Facebook ads. You can upload multiple types of images. You can upload multiple types of videos. Or we can say stories messenger, or you can read the arousal as well. So there is various ways on the Facebook to create your ad. You can creative, hired by using the photo or image. You can use your algebra using the videos as well. Okay? So there are basically various ways through you can create your ad. And the second last point is it is quite affordable. Okay? So Facebook artists, very, very much, I will say affordable as compared to the Google ads. Because Google Ads charge you much, much higher as compared to the Facebook ads. You can start with the $1 a day as well with the Facebook ads or $1 a day? Yes, I will show you that as well. So Facebook ads basically offered this specific goals. Specific goals in terms of if you need to create a brand evidence on the social media platforms such as Facebook and Instagram. Then it gives an option to create a brand evidence as well. Through Add section, you can create the brand awareness. You can create deep engagement as well, okay, You can increase the engagement for your post. You can increase the traffic as well for your website, through Facebook ads. You can increase the convergence as well. Okay? So there are multiple options. Facebook ads can benefit to their business. There are multiple variables are there to create a Facebook ads, okay? So it gives you very flexible in terms of the budget, in terms of the images, videos whatsoever, we upload a media in terms of the audience selection. So these three things are very, very important for the business nowadays. Okay? So we will see in the upcoming lecture how to create a Facebook ads, how to target the audience and how to get more sales and leads using the Facebook ads, how to use the resources of the Facebook to get the result from the Facebook ad. Okay, So as of now I'm signing off in this lecture, we will see you in the next lecture. Thank you. 3. What is Business Manager and How to Create it: Hello beautiful people. So welcome to the third part of the Facebook ads series. So today we are going to learn about Facebook business manager and how to create Facebook business manager account, right? How to create a Facebook Ads account, and how to create the Facebook ads. And what are the different options in the Facebook ads? What are the current campaign objectives, right? So we're going to learn everything is in the upcoming lectures, right? So let's see what is basically business managers. Basically, Facebook business manager is a Facebook tool that helps you to organize and manage your business. Right? So by managing business, it doesn't mean that it will manage your whole business, right? So basically it will help you to manage your ad accounts, right? Facebook pages, and the people who work on them all in one place, right? E.g. if you want to give access, admin access, or if you want to give editor access to anyone, then you can give in the business manager, right? Then he can edit the ad for you. He can edit, add for you. We can create the ad for you, right? So there are different, different options are there. We will see each of them in the coming lectures, right? So if I select Business Manager is a basically overall hub for accessing all of your Facebook marketing needs, such as ads, accounts, catalogs. If you're advertising for e-commerce products, you have to definitely use catalog sales are right, and for that you need to create a catalog, right? So we will see that how to predict catalog and how to create that add in the coming lectures, right? Then you have the pixels as well. Pixels is basically used to track, right? And the Aldi business pages you have, it becomes very easy to manage all these things. Alright, so let's go to the screen and seen how to create a Facebook business manager basically. See at year, I will first open the open Nieto window. Okay. So far. Okay, so to create a Facebook business manager account, you must have your personal account first, right? If you do not have the personal account and you can not create a Facebook business manager account. It is very important. The personal account. And remember one thing the puzzle account should be named on. Should we on your name, right? It should mean it should not be on the name of the company. So many people do that. So on. In that case, Facebook bands, that account, it's strictly prohibited to know to predict a personal account on the name of the company. Facebook provides a fair business pages. You can create a business page for that company, right? Hip, remember, remember this, right? So let's see how to create a business account. So for to creating the business cycle, you must go to business. Business. Facebook dot, right? You will be prompted the screen than you have to click on the Create Account. Then first you have to login into Facebook. After logging into Facebook, you will be you will be prompted that the pop-up, which will be asking your information such as your business name, your e-mail ID. You have to fill all that details. Right? After filling the details, you will see your account at here. It will be empty, right? Why? It will be empty? I will show you, I will tell you in a minute. Okay? So it will be, you will not see this type of screen. Basically, this is my personal account, so this is the business manager basically. But this is my ad accounts are there. Okay, so once you will start creating the ad accounts, then it will start showing on your business account, right? You can see this is my mean, and this is Ad account performance like how much f span till now? I have three basically three, yeah. Accounts. Okay. So how much did in last seven days how much I have spent? All I can see, what is the reach, what is the inflation, okay. So I can see you, right? And this is my, the name of my ad account, basically. Right? So this is the you can see all options are there for the, you can say the Ad account, right? So on the left-hand side, you will see you have the Ads Manager, audiences, ads reporting, ad account settings, events manager, all these options are there. And that is a business setting option is there, right? So if you want to create the ad account, after creating the business manager, you just have to click on this business setting button. And then click on the ad accounts. Right. See, I have currently, like a three-year-old accounts has been disabled. You do payment method and one is working, which is this one. Okay, so if I want to create a new ad account and I will click on this. Okay. But do you do I have, you know, like my leg, I have used my account so I can not create a new ad account. But you have to grit if okay. So let me check whether I can create a new account. Business manager basically. Okay. Sorry, this is people. Okay. So yeah, so you will see a screen like that. Okay. So you have to click on add and create a new elegant light. Then after creating the new era count, clicking on that, you have to put your name, Time Zone and currency. E.g. Jasper. Jasper. And time zone will be, I will select Los Angeles and US dollar. Right? Click, click, click on the Next. Then it will ask this ad account will be used for my business or another business or client does this. I will select my business right. And click on Create. If you have any doubt regarding regarding this, like how to create the ad accounts and you can definitely ask me the questions in the discussion sections. I will love to help you and I love to give answers to all of your questions, right? So then you have to give the permissions. You must have the permissions like, you should select your name, like I have selected, and you should get the permissions, right. So I will, what I will do, I will give you full control that is managed at account that is that means I can create control and account settings. I can do the females and the permissions and all all I can do. Click on Assign, then you do lots to add the payment info. Right? Let's see, current drain India. I will select the just for the educational purpose. I will select USA, Great Pacific Time, and I will click on Save. I can, I can edit, edit, edit this information. Let Ronald and says, Well, I will change it as well by going into these settings, settings option, right? And you have to add the payments option. Okay? What are you going to use like people debit or credit? Online banking, what do you have? Options you can create, right? And remember that you have the edit option button as well. Okay? So you have to create all you have to fill in, all your information regarding the business. So he must be list, right? And you have to click on See. Once you will fill the information, once you will build information about your business, then once you will you know the information about the payment, then you are ready to create the ads specifically. Okay? I hope you have understood how to create the answer, right? Then to go into the Ads Manager opening, right? You will see it. It does your business see if you do not fill the information properly, properly, sorry. Then it will give you many years, okay? So you have to fill your information properly in the edit section on business in functions. Okay? I will, I will also show you how to fill the information, how to edit that information, right? And here you can see the additional information is showing a deal. So it is saying, does your business a bit Qazi focus punk politics or advocating, advocating for issues and national importance. We will use this information to improve the quality of ads shown to people. If this conditions apply to you, then you click on yes to pretty snow cone. Right? Okay. So whenever I hold my mouse towards the Create button, it's saying verify your business e-mail address to continue, right? You have to go to the business settings. And as I shown you, as I told you, that, you know, you have to feel all your information, then the Create button will get started, right? You have to fill this information as well. You have to email address. Yeah. You will have to put your email address as well. If I will put the e-mail address, then we'll get started, right? Yeah. So you will see this information on the business info section. Alright. So I hope you have a team to know, like how to create the Facebook Ads account, right? How to edit and put the payment information in your account, right? You can go to the payment methods as well from here, from left hand side, right? And you might have, you might know till now how to build your business details or business info, right? And how to verify your account and how to answer. Right? So in the next lecture we will see all these options like, what are these options are there? How to add? If you want to add more users, you can add from here as well, right? Yeah, so see you in the next lecture. Till bye, bye. Bye. 4. Facebook Page Setup and Optimization : Hello friends. I hope you all are doing great. So today we're going to learn about, so how does add up the Facebook page and how to optimize it, okay, so let's say it into the Facebook. Let's go to the Facebook. Facebook is zero and you will find the options of the ages are dear. To click idea and you have to just click on Create New Page. And you have to give the name of a pig, e.g. digital. Give I will I will basically create a demo page. Just show you a page name will be digital marketing. Okay? And the category I will be select as marketing agency. Marketing agency. And I will keep the name as digital marketing agency India. And always keep remember that the category you are selecting should be correct and should resonate your business. Now, e.g. if you're creating a page for digital marketing agency and you are selecting the category e.g. it is related to do something for the food industry. So in that case, Facebook will not give you more reach for your post. You have to make sure you have choosing the correct category as per the, as per your business. Now let's select the bio. Let's write the bio. Now. In the bio, I will write our digital marketing agency located in India. Okay. I will click on the Create page now to create the basically logo. And we had Ruby, our profile of a beach, we have to go. Mostly I use the Canva to create the graphics for the Facebook. For any social media platform, because it is very easy and it has many tablets available on their platform. So I will select the Create design, I will write the logo. I will select the logo. Once you will create the logo and downloaded. So basically, you can use that logo or any platform, whether it is on Instagram, Twitter, facebook, LinkedIn, it will work on each and every platform. This is the main benefit of Canva. So we will select Marketing logo is available. Okay, so we will use this one, digital marketing, digital marketing agency, okay. I will just click on the Download and I will download D logo. That's it. This is, this is basically very, very simple if you want to create any basic logo. Okay? So I will go, I will first film and contact details, e.g. if I if I have the xyz.com website, this is just a demo account. So that is I'm just using the demo content ID, okay, so you have to put a country code as well. My Country Code and XYZ, gmail.com. And if you want to put the address, you can put the address as well. Like put the mean code. If you want to select the R's, you can select the Rs as well. E.g. if you are opened only selected hours, then you can click on it and you can basically select your opening and closing. And you have to just click on the button, sorry, Save button. And if you are always open, then you have to check on the always opening hours available. That means you do not want to show any hours on your Facebook page. Okay, so I will click on the next after finishing this. So basically this is very, very important steps. You have to complete each and every steps. Whatever facebook provides you, you have to complete each and every step so that, you know your page should start getting attraction. Once you will upload the post. And after that, we will add the logo. So this is the logo we have created. Then we will create a Facebook cover. To create a Facebook cover, I will click, I will type facebook, will click on Facebook cover. So ADEA as well, I will write the marketing. And select this one. This is just a demo content, so I will download it. Okay. So once it will be downloaded, I will just go at his book covers and just upload it. Okay? And this is an action button. This is basically it will be shown at, okay, so e.g. if any people who want to know more about your products or your business, so they will basically message you directly. So this is an very important features, are very important button we can see. Okay. So to add, we have to click on Add Action button and we have to click on Send message. Basically, there are various buttons are there e.g. book now button is there to schedule an appointment if you're a Dr. you can definitely select the book now, if you want to, the people should come on your website and sign up for that. Then you can select Sign Up button, then start auto button, view, sharp, get tickets. They have many, many, many buttons you can select as per your need. My need is to get more and more messages from the individual, from the people. So I will select the sandwiches. Are we can all just like the contact us as well. Okay. I will select I will select this envisage button. And we'll just click on Next. Okay, so on which, which I have to use this button on digital marketing agency India. So I will click on Save and boil at that, That's it. Button has been added. We will say that in the next step. Okay, and I really think on the next. If you want to invite your friends, you can invite definitely. Okay. And then I will click on the next. So this is basically very simple process to set up a Facebook page. If you want notifications and you can definitely switch on this if you've worn neuro marketing and promotional emails about your P is, then you can select this one. I'm not selecting anything, didn't want it done. Okay. Always remember that. Set up the peach like this, and then create the ad. Then see the difference between, you know, who have not optimized the page and Whorf, who have optimize the pH. Because not filling proper page details. The Facebook fills that the physical Facebook algorithm fields that you are just spamming and you are a spamming page. So do not do that. If you credit ads like this, like creating first page and optimizing it. And then after, once you create the ad, the Facebook will give the good impressions and reach as well. In that case, as well, you will get the benefits. In the More section you will, you can see you have videos option. Then if you want to upload the video, you can go the live as well. We have group, you can connect the groups as well. You can listen to music, you can add the music as well. You can have check-ins, sports flames, each and every options at year. And you have to just check whether all these details are correct or not. Okay? And remember one thing that you should also try to get the reviews from your users. This will also increase the test in the eye of the Facebook algorithm. So this is basically very good feature we can say. Or you can add the hobbies as well. If you have. Or you can add featured images or stories as well on your page, okay. An idea on the left-hand side, you can see you can link to the WhatsApp as well. Just you have to click it here. And you have to just put a number. And that's it. You will get even core on the over WhatsApp and you just have to predict code and you will, you can have your p.ball disconnected. Basically. The second thing is, I forgot to explain you. The second thing is Instagram account. If you want to connect the Instagram account, you can connect as well by clicking it here. You can click a deal current Connect account, and you just have to click on Connect. Okay? So basically, right now, I am not logged in into the Instagram, so that is why it is showing it here. I can login to your Instagram account. After putting the username and password, my account will come up. And that's their account will be connected to your Facebook page. So right now basically I do not have an Instagram account, so that is why I am not connected. Okay, so this is basically very simple process. Even five-year-old, five-year-old can also do that. You derive insights as well. So if you want to see how many people have liked your post, how many people have shared, commented, or they are formed by each country. What is that? Each group you can see each and everything in the inside section. And you have the option of boost post and create automated ads and boost Instagram posts. So remember that do not create the ads from your, always create the ads on the Facebook ads manager. Because as I said in the last lecture as well, it gives you the proper report in terms of the performance. How much is the reach of your ad, how much is the impression of your ad? So that gives you a detailed statistics about your ad. So do not use this. I will recommend you to use only Facebook ads manager, okay? Then you have the made-up business suit as well. So before seeing that, Let's see the professional dashboard. Professional dashboarding professional dies, but do you have made our business? So do you have inbox as well? Okay. Whenever someone will, e.g. if you have connected D Instagram and Facebook together. So whenever someone will message you on Instagram, you can see that message on Instagram direct. Okay. And whenever someone will message on the Facebook page, you can see directly on the messenger that's obvious. And the commands also you can see on one place. So this is basically very good option, we can say because it allows us to manage everything in one place. And you have this plan other options as well. If you want to plan the post, you can click this options. You have the business apps as well, posting stories as well. And moderation assist as well you have. So e.g. if you want to moderate the comments, most of the people commonly spam something, which we denote like so we can moderate data itself, we can remove that as well. Okay? So once you have time, please go through this section as well. Okay. So this is basically all this means in plain English, you can see each and everything one by one and check by yourself as well. If you didn't find if you find anything a problematic in this entire scenario, then please, please, please ask me. I will be very, very happy to help you. Now. Let's come to business suit. In business suit as well, you can find in Box content planner add inside. And in this section, you can see there is an ads and ads manager. You can go directly to the Ads Manager from your as well. This is an instant firms. In the next lecture we will see how to create, delete your duration instant farms and how degrade degeneration campaigns. Okay? So you have landed on your Facebook Ads Manager. You can analyze the reports as well of a Labs in the admin in the mirror business suits. And that's it. So this is the middle business suit. As I am repeating again, if you have any doubt in this setting up DP Facebook page and seeing any metric or seeing any like anything, any problem. If you have them, please do contact me on the Q&A section. Thank you. 5. How to setup Lead Generation Campaign: Hello guys. I hope you all are doing great. So today we are going to learn how to set up the lead generation campaign, right? E.g. if you have visits so you can create the lead generation campaign for yourself as well as for their clients, right? So we will see how, you know how to set up the campaign, how to create the ads manager, how to create the ads account, what is business I convert this parcel account and everything would see in this chapter. Alright, so let's go onto the screen off Facebook article, right? So basically facebook has two types of accounts. Suppose this parcel article and second is business and account, which is also called as business manager. Got it. So personalized accounts, basically, it is located on your personal profile, or we can say it is connected to your personal profile, right? So to go to the personal ad account, you have to just put the URL, facebook.com. And on the left-hand side you will see the option of ads manager, right? You can click on that and you can directly go into your personal account, right? So it will be on your name. This is my name. So it will be on my need calcium. And this is all my campaigns. Right? Along the left-hand side, you can see there are many, many options that are available. E.g. business setting in and account settings, billing Events Manager, audience. We will see everything in that, right? And this is the interface of the business manager or begins a business account, okay? Most, most particularly lucrative for it adds, as a business manager, right, to go at here, you have to just type the URL, business.facebook.com, what it down if you want, can note it down. You have to create an account at you. Got it. You have to create an account. Actually, I have created the account, so I'm not creating it again. And if you find any difficulty in that, then please don't hesitate to ask me why creating your account. Okay. I'm disclosing. Once you will register this on this account, you will see this type of interface. Actually right now cannot create a more business accounts, okay? Because I have reached the limit. I have only two. I have the limit of non-nutrient creating to business outcomes. Okay. So you can see this is my demo. I can set demo business accounts names. Okay? Here you can see it also has many options, right? So once you will create the account, you will also see this type of interface. And to go at year directly from a personal account, you can go in business settings. Once we will go on to your business settings, you will see directly, got it. On the personal ad account. Let's talk about personal Add icon first. Okay, I'll go set up. Or are these all options and these options basically a pretty similar in the business at hand icon next to it, right? Only the major difference is billing difference. On billing. If you are formed like India, then I have outstanding amount until you have the option to pay the amount from debit card, a credit card or ATM, the remaining services available you can directly paid to them. Okay. And if you're a holder of business account, okay. Then you have to put your debit card only only David Carr option is there and it will automatically deduct your amount. If one's the amount has been started. Once your ad has been started, Then we'll then it will automatically deducted from your from your basically from your debit card or credit card. Okay. So let's go to the first, understand more things about the personal ad account. The most preferably like it is, always seem it is, it is almost same. You can see Ads Manager, first, nurse manager, you can create the ad. Okay. Let it be loading. In Ads Manager. You can create the ad. You can see the name of your account at here. Okay? Once you have created the ad and you have not published it, it will go directly into your draft. You can discard it drafted by clicking idea. And once first we have to select the campaign, then you have to click it in, discard the graphs, even publish as well from your simultaneously you can click on bacteria as I have not paying the bills read is why my account has added on it. If you want to see the report, like how many, how many, how much it had spent, how many clicks you have got. For today's report, you can click on the today. If you want to see yesterday's report, you can click on the yesterday. Right? And you have account settings as well. Add Account Settings option here. Okay? So if you want to add any, anyone account, you can add people as well, okay, You can give them the rule. Basically this is the oldest interface of the Facebook, right? So if you want to add, I will show you another way also. From that also you can add to people's way. You're going to add from injury as well. Okay. You just have to write the name of the friends, your friend, and whatever you have employer, friend, you can type it here. And you can describe, you can define the rural as well. They will be admin, advertiser account, any list right here. But you can, like your advertising settings automatically apply across all. If you have any existing customer, isn't there, you can select from here as well. We will discuss that in the later. Okay. In the detail, you have payment options is you can see it's bending and I can pay it from a debit card on it because it is too old interface. So yeah, so this is the basic of parcel into account. Flexing the audiences will, if you have created any audience or B, C, that is custom audience. So you can see all this audience have been saved their deal, right? And it's ready to advertise. You must have at least at least thousand audience estimated size of the audience to get free credit, to get it, advertise, to start advertising on it. Okay, so you can see you can create the audience at you. I will show you how to create the audience in just five to 10 min. Okay? So you can create the audience idea and you will, you can see the audience at here is we're creating from this audience only you can create a lookalike audiences. I will show you everything. Events Manager, events manager has pixel so that you can set up the pixel on your website. Okay, So what is, so I have created another video which is basically advanced Facebook ads that I have explained you. Each and everything like events, nobody's events manager. What are the each and every object of the ads? How to create the audience, how to create the look-alike. So you can just send me the link on the image. So keep an eye on that email. I did send me the email and you can just enter it from there, right? And you have the media library as well. You can store your images is weird year, which later on you can use on the ads. You have rights, land rights, production shop locations. So each and everything is there. You have to just explore, you have to just click on it and you know, you have to just exploded. And if you have any doubt in this, you can accidentally on the comments section as well. And in the next slide, as I told you, I have launched the advanced Facebook ads course and soon I will teach you a village and everything in that. So let's focus on basically on your own creating the ad. Nutrition came in on this. Our tutorial right after the personal account. Let's see the business. So you have to click on the business. Basically what weakness you have, you have to just click on the icons. Once you will create a business account on the business or facebook.com, you will not have ads manager or Ad account. You have to create it manually, right? So you have to click on that. As I have clicked, you have to click on a business idea. You have to select Add Account. Okay? And you have to create a new account. You do not have to add account. Okay. Do not have the request to any Antarctica splitting this particular typically different civil Dakota, but we will talk about it later. But you have to create a new ad account, UConn, that name, right account, I'm naming it M1. So I'm selecting my time zone and I will be selecting the currency. So it will be INR. Ah, I don't think so. Yeah, it's available. So INR is available and click on the next. Okay. So it will now asks whether this ad accounts will be used for particular business or not. So you have to select a business name and you have to create, right? So give it a time to create an account and you have to give yourself permission to manage that account. You have to get a permission. You we know. You can even control the Add Account Settings, finances, permissions. You can give the permission to other person as well. You can get the access to other person is from Edward. I said, Okay, I'm selecting this business and I'm saying, Okay, now it will ask to create a payment in full. The court to update your payment in full. So you have to just click on the Next. We have to first check it on the next and you have to add your credit or debit card. And remember one thing you have to put your details such as whether you have GST number band details, details, whatever details you have, and whatever the law the country has, you have to put all the details at here. You have to put it in business name, street, address, and everything, and then you have to click on the Save, right? So I'm just closing it. Okay? So now you can see on the right-hand side you have the option which is called Ads Manager. You can open this in the ads manager. Right. Now. You have your own ads manager, right? You can see the name of our account which is demo one. Does your business cards Iraq is business focusing politics, advocating for issues of national importance. We will use this information to improve the quality of action to the people. If you are promoting any political campaign or any damping which is related to a country, then you have to be contiguous or the vesicle. Then you have to just first you have to create the campaign. And for degeneration campaign. You can see accounting for needed. So as I told you, you have to first put the account details and that payment option. Okay. And another thing is you have to go to settings. Okay? You have to put their business info here as well. Right? So you can see it is unverified. You have to verify it, okay. If you find any difficulty in verifying your account in adding the business environment, then please don't hesitate to ask me and asked me at anytime on DOB, right? Let's create our first campaign. And degenerate d leaves. Basically, we will use the leads objective. And you can see idea how you can collect the leaves. Through instant forms. Messenger conversations are caught in calls. You can directly put a number in order to add. You will get to directly calling and phone number. You can directly get your coat, the colon, the phone number from potential customers, right? An audience and get people to share their contact information can be too rigid. Registration form, submit an application or take an action on our website on okay, so what it will do, it will create a traffic campaign. That means when, whenever someone who will see your ad on the newsfeed, they will click on it. They will go on, on your website. They will complete an action such as some reading, filling up the farms, putting their e-mails, phone number. So once they do that, to be counted as one can watch it. And how does Facebook tracks that tracks through pixel? The pixel I will show in the advanced Facebook account. Now solidly pad ones Facebook ads course. Okay. You can the leaves through Messenger as well. I will show you right now. Okay. And for the four-quadrant, like for current course, we're focusing on in standard form some messenger and goals. Okay? So after selecting the leads, we have to name our campaign, which is, let's select demo campaign. Okay? We have to just, I will just copy, paste it into here and click on continue. Okay? So once you will do that. You have your option which is called as special ed categories. If your ad is about credit cards, employment, housing, like e.g. if you're selling or renting a property, then you can select the housing. If you have created a campaign for the political, political parties, then you can select the social issues, elections of quantity X-ray. You have your campaign details. The campaign details. That is a we can see three options. Okay, Foster is B9 type. Second is campaign objective, 30s campaigns spending limit. Right? Now, buying type has only one option, which is called this oxygen. Oxygen means, I hope you know about decoction. E.g. I. Have created the cat and you have also created the act, right? And we are competing with each other. E.g. my budget per day is, we can say ten dollar per day. And your budget is $15 per day. Right? So, so you know what Facebook will do? It will, it will put your, put our add to the oxygen. So those who those who will have, those who will have the larger budget per day or per month. Okay? It will try to show their ad first. Got it. So how do not, do not panic that you have to spend the more budget or like that. But you can optimize the ad. Okay? We can see each and everything in the advanced Facebook ads schools Right? Now campaign objective is lit, we have selected previously and campaign spending limit. Okay, we have, which is basically an option. If you want to put any limit on campaign spending like e.g. you're telling Facebook that please do not run my campaign above rs500 or rs5,000 or Facebook. Once your ad spend will become rs5,000 for ad will go get stop them. Okay? So this is optional basically, please do not do that because we do not give any instructions to the page booklet. Facebook ran that campaign automatic. Okay, this is AB and AB testing basically how to do this. We will see in the upcoming lectures this advantage campaign budget, right? So advantage campaign budget will distribute your budget across AdSense to get more results depending on your delivery optimization choices, and bid strategy, you can control spending on each ad set. If you, e.g. if you have to do for assets, right? And if you want that, you are e.g. for set one as well and I'd say two to four as you want seeing budget for affordable for all of them, for all of them. E.g. and then you can, you know, e.g. if you have four assets and you want that Facebook should spend equal amount in that. You can switch it on. And Facebook will spend equal amount on that, right? So you have to just put 800.800 equally be spend it on that. Right? So we do not want that as of now. Okay. We're just clicking on Next. Okay. And you can see it here in standard forms, is there we have selected that. So e.g. if e.g. if someone won more information about our business, more information about our ad, they will click on the ad and one form will get automatically. It will get generated in front of them. What they will do, they will put dignities such as email, phone number, and the name and that detail. We will we will get the details and we can directly contact them. Okay? So this is basically an instant forms what I've explained on more debt. Okay, so let's select about Facebook page, silica with Facebook page. So our Facebook be named wars digital marketing agency, right? We have created, you have to accept the terms and conditions as we entered, right? Once you have accepted, it will go all right. You can click on Reload this way. So you can see it has written, it is written idea that you have exactly accepted. My task leader. Tom's, what is pitch? Then we have dynamic creative optimisation for ad delivery cost per reserves of coal. And you have daily budget as well, right? Whatever daily budget you have, you can put it here. You can schedule the AD as well for the future, right from here you can put the end data as well as you want. But I will suggest you do not put the end date. Okay. Just see the Al how it's running. And based on that, you can make your decision whether you want to put that ad running or, you know, you want to stop that. And now this part is like audience part. How to select the audience. We will see this in an upcoming lecture, right? Idea. You can see placements are also there. You can upload your creatives basically, like if you have any images or if you have any videos, you can upload it and you have to write these primary texts and headline. Okay? So I'm stopping at you. In the next lecture we will see how to create our audience or how to select the audience and how to please a target. How big selling the laser target audience, right? So see you in the next lecture. Till then. 6. How to create instant form to Collect Leads: So let's see how to create the forms to collect deletes, e.g. you have created lead generation. Then how you will collect the literacy, we'll collect that there are basically two. You can see options to calculate. Pluses are websites like Facebook and standard forms. So e.g. if you do not have any website, then you can absolutely create instant pumps. And once the leads when the Facebook will, you know, when you will have the ladies in your forms, you can download that into Excel sheet as well. To go and recreate the forms you have to just go into metta business suit and you have to click on the All Tools. And you have to go at here in standard forms. And after that you have to click on Create form, new form. Then we will go at a demo one, we will name it demo one. We will always keep it higher intend because Facebook always add a review step. So you wouldn't get a spam leads. Click on the intro. It has, it also has a two options. One is use the initial add formula AD, or use uploaded image. If you upload the image, it will be, you can see at you. And if you use the image from the ad and whatever you need will be there on your ad copy. It will be shown into by default, okay. Or we can say automatically from Facebook and you have to just stop the lead. You'll have to just provide your headline. This is just a demo purpose. Just for demo purpose. You can, you can write whatever you are into industry, you can write that type of headline for you. Also, it has two options. One is least and second is this paragraph. As you can see, if you, if you include the paragraph, then it will be very good. The customer will come to know with whom they are interacting. I'm just reading a dummy text. Please provide your tails. So fill this very like you must, you must know what you're writing and you must know, you know, like if this is basically a door, if you write it properly, then only customer will have a better trust on you. And after that, there will be a quotient. The quotients you have two options. First is custom cautious, then second is pre-filled potions. Let's see what is custom quotients basically, custom potions has four types. First is multiple choice, short answer, conditional appointment request. If you are running an ad for the Dr. the Dr. for the Nazis, then you can upgrade the appointment request because they need that. Because doctors mostly need they need to book the appointment. So you can, you can you can absolutely select this option or you can select the multiple choice, e.g. are you selecting the multiple choice? Let's see. Are you interested? Works in digital marketing? Marketing courses? Like yes. No. Okay. So yeah, you can see, you can see here, you can see you have many depleted questions, okay? So once you will select the quotients, then you can it will be yeah. So you can see has been redirected to pre-fill questions. Okay. So I will provide I will write it to your bromide. This is just a dummy text. Okay? And I will add the contact phone number. And remember this. If you want more information from your users, such as their phone number, street, address, city, state, Provence, all this you can add and you will get all this information in the form of lead. And if you have any demographic questions such as debater, date of birth, gender, marital status, relationship status, military status, all all information you can take from them. And the contact fields you have. I'm selecting phone number, okay. The privacy concern, you have to put your website privacy policy link at here. If we do not have to not hesitated to denote scared because we are copying, pasting any website link and it will be not a problem for sure. Because I'm doing that. Is there saluting clicks? I'm putting this website link and see. Honestly, I'm ready. Okay. If you have custom disclaimer. Then you can add a disclaimer as well. If you do not put the, if you do not want to put link, then you can definitely create, create your own custom, custom disclaimer, right? Then there is a review options, screen option is there then is a completion option is that you want you can write the headline description. And yeah, you can see call-to-action button is there. At the bottom of the form. You can see the website button is there? Okay. You have adoption of coal business and download button as well, right? Yeah. Okay. And if you if you want the people after submitting the form, if you want the people to take to a website and you can put divi website button, call-to-action, and you can put any tests like visit, visit our website, right? You can put this and you can put the link off of your website like that. You can create. You can. If you want someone to call you, then you can definitely write call us, right? And then you can put your number same as goes with the download button. You e.g. download. Now you can write it here and you can pull up, provide the link at him, okay. Once you will do that, this just publish it. I'm just reading thing Q for providing in form. Right? And I will just put the link google.com. This is for just demo. I will just click on the Publish button and here is my form. And let's see now quickly how to add this form into our ads, right? I will go to facebook.com, I will go here. I will change this to my personal profile. After changing it, I will go to the Ads Manager. After we load our Ads Manager, we'll go into my ad account which we have created, which is jam word account and click on it. Let's see it. Yeah, it is, it will lead generation. Let's change it to regeneration. Go at demo campaign. Select the page on which page we have created on digital marketing page, right? Selling that idea, you cannot see the forms. Second purpose in standard form, so we'll select from I don't remember that, right. Sorry. Don't forget that. Okay. So you can see a demo. One form is already been selected idea by default. But if Facebook, okay. So it has created from option as well in the Add section, but it doesn't work on my laptop basically. So it is work on your laptop then it is good you can get from you as well. Okay? And after the computing all the information, you just have to click on Publish. Okay, so, yeah, till now, this is it. So we'll meet you in the next section. 7. How to Create Facebook Messenger Ads: Hi friends. I hope you all are doing great. So today we're going to learn about Facebook Messenger ads and WhatsApp ads and how to create the ads in the Ads Manager. So let's go into the ads manager directly. And to create the Messenger and WhatsApp ads, you need to click on the Create button. And you need to select the campaign objective. So basically you can create the Messenger ads in the four types of campaign objectives versus traffic, engagement leads and sales, okay? Not this, all this campaign objective has different goals. Now e.g. if your goal is to get more and more traffic, to get more and more messages on the audio, on your Messenger or WhatsApp, then you can definitely select the traffic. That means you do not have anything goal. You do not want to sell anything. You want to convert your customers or convert your leads into the customers, then you can definitely create a traffic ads, okay? We can definitely select the traffic campaign objective. And in that you have, you will have the option to create the Messenger ads. And the second is engagement campaign objective, e.g. if your goal is to get more engagement on your posts so that people will message you on the messenger or on WhatsApp or an Instagram, then you can definitely select the engagement campaign objective. Then you have Lear's campaign objective. Now e.g. if your goal is to get more and more leaves, e.g. if you want more and more like the customer name, phone number, email address, you can definitely sell it. The lids campaign objective. Now you have seals campaign objective. Now your goal is to convert more and more customers are more and more audience to a paid customers. So you can create the sales campaign objective. And in that campaign objective, you will type such, such kind of quotients so that people will convert and it will purchase from your website. Okay? So mine to my campaign objective in this course is to get more and more lives. Okay? So I will click on the Continue. I will type the name New messenger leads campaign. Okay. I will put this blank. I will not select the AB test. I will select the option as a buying type and I will click on Next. And at convergent label, I will select the messenger, okay? Because I want to lead through Messenger. And then I will select the pH on which I want to advertise. Okay? Then you have at your optimization and delivery. So in the optimization and delivery, I will select the leaves, which is my campaign objective, which is my campaign objective. And second is bit control. So I will leave this as a blank. In the budget. I'm just putting anything like 800 for a diaper poppers. And I will select the start date. This is basically selected by default form the Facebook audience. I will keep the same. Because this is the demo campaign. I will click on Next. After clicking on next. You can see ad set up audio is single image and I have selected a single image and add creative also uploaded and I will type some dummy text. And then call to action is always remember if you're creating in Messenger app, then you have to select the standard message call-to-action. And this is the most important part, which is message template, okay? So once you will set up the everything you have to create the message template. So basically facebook has created a default message template for you. You can see here, this is like please answer a few questions so that we can get to know you better whenever someone will write d high. So Facebook will by default show this message. And they have Beidi by default, some quotients as well. So you can change these quotients or you can write your own quotients as well. So whenever you will write options. So you can see on right hand side there are three options for this next question. Second is completion, and third is disqualification. If the customer click on Yes, it will be posted to the next question, which is which what town, city do you live in? Okay? So if the customer click on disqualification than the this chat will add and you have to write t or you have to contact them, okay? If the customer clicks on completion, that means this process has been completed and that lead will be created in your system. Okay. Now what information you can take from the customer? You can take their phone number, email address, home address, use any information, full name, firstname, surname, job title company named gender custom quotient if you have any, you can also create, okay? And you can basically asks for causal questions as well. Okay? So this is an example of the custom question. Okay? Okay, So once, Once customer will complete all these cushions, so they will see the completion message, which is this one. Thanks for answering our questions. We will contact you to let you know what happens next, okay? If you have any if you have any attachments such as call-to-action button, the completion of a, you can connect it here. And once this customer disqualified, if you remember this one, this qualifications. So once they will disqualify, that means once they will click on not, not now, okay. Then they will see this type of message. Okay? This is the privacy policy became basically you have to, if you have any privacy policy for a website, you have to just be straight at you. Okay? Now we add one section. You will see safe template option is there if you want, you can save this template. You can name the template. Conformation to pause cushions myths, e.g. if a customer leaves the chat in-between, then this message will be shown to them. Like automatic quotients have been passed. Reminder means e.g. people leave your chat okay. And did not come within 5 min, then they do not come within five-minutes, then this message will be shown to them. And I'm just clicking idea, see even finished and got it. Okay, so here you can see the name of our template which we have created just now, okay? And after that you just have to click on the Publish. Okay, once you have created the template. So this basically completes our Messenger ads campaign, okay? And once it will approve, then it will definitely start running. Okay? 8. What is A/B Testing ?: Hey, Hi everybody. I hope you all are doing great. So today we are going to learn about AB testing or split testing. So what is the AB testing? Ab testing is also known as B testing. The features are seeing but they have different names. Some people call it split testing while some call it AB testing. So AB testing is a randomized experimentation process in which two or more versions of a variable such as images, videos, audience text has shown to different segments of visitors simultaneously determine which Virgil has the greatest impact and drive business metrics, e.g. if you have three different images and you want to test the image is in front of an audience. And you want to Major the metrics in terms of cost per lead, lowest cost per lead, and lowest cost per click. So what you will do, you will create three different ad set and we will put the three different images into that ad set. And we will test that adds. And we will check which ad set has the lowest, lowest cost per click and has the lowest cost per link click. Once we will get the winning ad set, we will switch off the boat and set solids. Solids. See this with a graphical representation. So here you can see we have created three different ads sets at set 12.3. And it has images as well, which is called as image one image to an image three. And the image to your, you can see it's clearly been because it has the lowest cost per lead. And it will be definitely, if it is has, it has the lowest cost per lead. It will be having the lowest cost per link clicks as well. But we can see it, but we can see it here. Clearly see here that it has the lowest cost per lead. So for us this will be the winning ad set of what we will do. We will switch it off this one, and I'll set one and set three. So the same thing we will do with D, we will do in the Facebook ads manager. We will create the three versions of ad sets, right? And the facebook's algorithm automatically show the winning ad set, or you can. It will automatically show you the beginning, outset by giving, giving you the proper results. So that we will see in the literature later on how to create the ads for the AB testing and how to see the metrics. Okay? Now let's understand is deeply with some more examples. So you can see we have e.g. digital marketing agency or e.g. I'm selling their digital marketing course. And I do not know who is my audience, what is that age? So what I will do, I will create the three ad set in asset one. I will keep 18 to 24. In asset two, I will keep 25 to 34 enacts at three, I will keep 35 to 44. Okay. Now e.g. add said one is doing great. So how do I come to know that it is doing great? Okay, So you can, so you can see I've written here e.g. the ad set one has the lowest cost per lead or e.g. lowest cost per link. Click Okay, and it has the highest number of convergence e.g. converging in the sense of e.g. if you have the landing page and then on that landing page you have to contact form and people are feeling that contact form. And you are getting the convergent from it. You're getting to the database. So that will be called as a conversion here, e.g. from acts at one, you are getting the good convergent. We're getting the good results. Cost per lead, cost per link click. You have to see these, all these metrics. And you have to decide which ad set is doing well for you. Okay? For me to accept when will be the winning ad set? Let's see this in Facebook Ads Manager, how to create it, okay? So you can see we have a demo one campaign, the campaign section is itself. There is a button called A B testing. Whenever you will create the campaign, it will be called as your version one. And version two will be called as when you will create the another, we can say another asset, okay? So the demo one, ben is our version one. And you can see it has very various conversion options. You can redirect users to the website. You can get an instance bombs Messenger, instant forms and manager messenger. You can, you can give your number to the Facebook, the people who will directly call you. And you have the app options as well. E.g. if you want more installs or you want to generate leads and literally apps, then you can do that as well. So e.g. I'm taking the website, e.g. someone, e.g. someone click on my ad, they will directly be redirected to my website. Okay. So for website, I guess I have to choose an event basically. Okay. So e.g. I. Am choosing a complete registration and budget. I'm setting up his two great rupees per day. Okay? And in this ad, I'm just checking the audience each. Okay. I do not know who is my what is the age of my audience, okay. So font that I'm creating the first version of our AB testing yet. And I will get this detailed targeting for now. Blank. Okay, I will click on the next. So I have taken the pH four, which is called a cell membrane property, which is the requested page. And I'm going to upload. And at C, you can see the format which is a single image or video. It has chorus girl arousal and it has collection as well. So I'm going to select single lineage, okay, That's what worn. Show the browser, add one to create the crowds or add. So that is what I will be, single image and this will be my image. Or we can say creative for ad copy. Okay? And I will put a dummy in the primary texts because we are only doing the demo routing table. Okay, dummy at your dummy ideas, right? The call to actions like more. Google.com. And I will click on Publish, right? Let it published. So here it is. Ab testing, setting hip come up as popped up. So let's see how we can create EB testing campaign further. So here you can see it is written idea finished setting up your EB AB test by creating a vacant parcel, eating another campaign to compare against the original. So you have to select whether you want to select another campaign to compare, okay? Or you can create deviant as well. So what I will do, what is written here? How do you want to set up your test? Duplicate an ad from him selected demo one campaign, pick existing campaigns or ad set. So what I will do, I will pick existing campaigns. Which company do we pick? It will pick the demo when campaign, okay. Click on next campaign AND means demo, one. Campaign be name will be demo to n. If you want, you can test more campaigns by typing the name, okay? You have the option of Existing Ad Set as well, right? E.g. demo one is an asset. Okay? And I have created the ad set as well before. So there will be, we can say a different images rebuild there in the Ad Set B. Okay, so here you can see next. Test name will be different. Images. Okay, Got it. So key metric determining the vena. Now you have to tell the Facebook who will be the winner according to you, okay? So pick a key metric which will determine the building virgin. You will see a recommendation based on your ad objectives and budget. You have to first pick the key metric. You have to first select whether you want to result from CPC cost per mile or we can say per thousand of cost per purchase. Okay? So you have to say most of the people click on cost-per-click ligament is also recommended. And after publishing this one, after you, once your ad will start running, you will see Facebook. I will also show you recommendation based on your Obviously budget and the ad objectives and your results. And here on the right-hand side, you can schedule the ads as well, but I do not want to schedule it. I just want to just keep it running again and don't want to end the test. I will I will I will do that. Okay. Include upper funnel metrics and test report, which is basically I do not want to keep that. Okay. And then after I have to just click on Publish test, okay, so right now I'm not clicking it because I do not want to create. But keep in mind that the the thing is that you have to create a different ad set, right? Then only you can put that into the AB testing. Got it. So e.g. if you haven't create that, you have one campaign and in you can quickly, if you want to create three different ads set, then you can duplicate it. You can click on duplicate. So if Gandhi quickly duplicate it will not ask you anything directly, duplicate it. So what I will do, I will do the add-on name instead of this, so I will quickly duplicate it. You can see copy has been created and I will duplicate one more. Okay? Okay, so now you have to put different, different images idea in this age of the asset. And you have to select the AB, AB testing campaign level to test the different ad set. Okay. And I hope you have understood till now what is AB testing? I think so it will, if you are new to this value, will do definitely not going to understand in the one video, you need to practice it. And e.g. a. While doing the practice, if you've got any quotients or if you have any doubts and do not hesitate to ask me. You can also ask me on my Instagram and you can also ask me on my on to the Udemy as well. Okay. So for now, I'm just signing off. Meet you in the next video. Thanks. 9. How to create converting Ad Copy: Hi guys. I hope you all are doing great. So today we are going to learn how to critique converting ad copy for our Facebook ads. Okay, so before we dive into this, ad copy is lit. Revise what we have learned till now. Okay. We have learned how to create a business manager and what is a business manager, okay, what are its features of the business manager? How to create a Facebook page and how to optimize the Facebook page for the ads. How to create a lead generation campaign? Basically, this is the most important step and how to create the forms to collect the lips. Okay, so now in this lecture we're going to see how to create the converting ad copy, whether it is in the form of image, whether it is a form of video. Okay? So basically we have, basically we have two types of medias. We can say image and video. So we can upload these two type of media to, on the Facebook ad platform to create. Okay? You cannot upload a GIF files. Gif files, okay. So now converting ad copy, what do I mean is your ad copy should be created in such a way that it should be a two-way communication between you and your consumer or, or between you and your, we can say the people who are viewing your ad. One. So whenever someone will see your ad, okay. So they, they should feel that the, as they relate to the ER, they relate to these ads so that they can click on it. Okay, so always remember these three steps while creating your ad copy in a text form. Whenever you will write the ad copy it here. So always remember these three steps if you want, you can note it down. I'm explaining in a very simple English. Got it. So what I will do first, I will ask the question in the first line of a radical. Okay. Are you suffering from a type two diabetes? If yes. My company or I can say diabetes clinic, diabetes clinic is providing a solution to Quaoar your type two diabetes. This will be my second line. Then after that there will be white features. I will add the features that it is not it does not have any side effect. It is very affordable. Are we provide shipping Oliver worldwide so that I can put the features in the third step. Okay? So always remember that this three-step you must follow while creating your text ad copy, okay? And while creating your image, I'll copy, you must provide human fees and you must ask the question, okay? Now, with that, quotient should be related to the pinpoint of your customers. Okay? Now, in my case, the pinpoint of my customers is they are suffering from the diabetes. This is, are the two main important steps while creating your ad copy. Okay? So with these steps and with this creatives basically you are convergent. Convergent rate will also increase, okay? And the, I will say the more people will click on your ad and you will get the less cost per lead or less Cost Per Click. Okay? Now remember always one thing that the only ad copies will not only give you the convergent or if e.g. if your ad is not working, e.g. you have created an absolutely amazing ad copy then also some people's add doesn't work. Then at that point you have to check your landing page. Okay. Whether your landing page has been created properly or not, whether your landing page has proper form or not, whether you have pointed out pinpoint on your landing page or not. Okay. So this is all are the quotients. This is all we can say. Points you need to remember before creating your ad copies. Got it. So let's go into the Canva and create the opposite. This is basically ad copy I have created for the truck drivers. I want more data from the truck towers. So I have taken this image from the Paxil. Paxil is in stock photo website and I have removed that background from removed dot Vg. Okay. And I have taken a truck image from here, and I have just pasted area. This is a simple text. Okay? So this is basically a demo campaign or demo image. You. And I do believe that you can create absolutely amazing images as compared to this image. Okay? So this is, this will be my ad copy and I will just upload it into hi, feasible guards. Okay. I will add it into my account. And one more thing, Keep remember that always use 1080 by 1080 pixel image for that ad copy. This image sizes 1080 by one pixel. I will write at year zero to 100. Excellent noted down this side. This side is basically works best with the Facebook ads, and it runs on the Instagram ads as well. Okay, So this is our d2 important thing I learned. This is or the Important some points for the procreating be converting ad copy. Now let's do some examples. We have an idea, you also see that is a sponsored post is written and definitely it is an add. So idea. You can also see, have you fall in love with, with our new textile collection yet, the question has been asked at a year as well. Okay. And some textile collection has been they are showing some textile collection as well, okay. And in this ad as well. Okay. Now here is a link, is a link to one of our favorite camping build recipes. So e.g. people who are looking for camping meal, this is basically not an ad, but this is also a good post for the ad. You do not have to put the link in the Facebook ads. Okay? So because we have the call to action at the bottom of here. Okay. So those were searching for camping meal recipes. The ad will be shown to them and basically they will definitely click on the call-to-action button. Okay, got it. So this is it. And if you find any difficulty in writing the text on headlines are creating the images and do definitely ask me, I will definitely I will love to basically help you. Okay. Thank you. 10. Spy on your competitor's ads: Hi friends. I hope you all are doing great. So today we're going to learn how to inspire competitors. Okay? So basically there are two tools are available to inspire competitors versus Facebook ads library. And secondly is Facebook page, which is basically absolutely free. So let's see how to spy first, you have to go to the browser and you have to type at here. Facebook ads library, okay? So once you type the correct keyword or reconfiguring sentence, then you can see the first link add library you have to click on that. This page will pop up on, this webpage will come up in front of you. And it says that the ad library provides advertising transparency by offering a comprehensive, searchable collection of all ads currently running from across meter technologies. So on this platform, you will be able to see all ads which aren't even Facebook on Instagram, Okay? On this search ads section, you can see, you can select your country from here. Okay? You can put the name of your country and you can select the name of the country, e.g. my countries, India. So I have selected the India and the ad category. You have two options. First is all add. Second is issues. Elections are covered politics category. So as of now I'm selecting the all ads. And my niche is into e.g. into jewelry, jewelry business. Okay. Now here you can see those who are advertising on this particular keyword or interests. You can see their pages are shown up in this suggestion session. But we want to see overall all ads which are running on the Facebook. So what we will do, we will click on the Enter button. So I'm just deleting this default for speech. Yeah, you can see 92 reserves are showing it here. I don't want the library right-hand side. You can see this button is there. From Filters button, you can select your language, e.g. English are all languages. You can select the advertisers for which, which is your competitor you can select from here. These are the activity advertising on Facebook. So you can select from here and all platforms, e.g. if you want to see the ads only from the Facebook or only from the Instagram, then you can select from you and from only from the Instagram ads will be shown. As of now I'm selecting the oil platforms. Media types also there, e.g. which are, which creative you want to see whether these images means videos. Images with means whatever you want you can select from here. And the status of the ads. E.g. I. Already see only active ads, so I will select the ActiveX and I will pecan apply filter. So it didn't results have been according to different results. So it didn't add has been, it's been running now, which are active. So you can see someone has created the image is someone has videos. So you can see that ad copies as well. And you can see their pages as well from which piece they are running the ads. That's it. And you can see, you can see from here as well, on which network they are, on, which platforms they are running their ads, whether on Facebook, instagram, Audience Network, a messenger. You can see from your mostly, I think we're running ads on the Instagram, mostly. Jewelry is famous on Instagram. What people do? People basically create the ads and on the Instagram or on Facebook, and it is connected to Instagram. And they provide the Shop Now button. Then people go to their website directly, see this is their landing pages. So people will go here, select their product and will order them. Okay? So here you can see the ad creative that copies as well How they have written. And you can do similar to that. Basically, you will get the idea how to write the ad copy is how it is written, how you should write. It will be very, very helpful content for you. So if you want to see the more details you can click on see, add details, e.g. if you want to see their more creatives or normal, if you wanted to see like how many ads they are running right now. So 234, I think. So they are running for ads right now. Okay, So this is basically on different platforms. They are running, the ads seem as they're running on different platforms. So if you click on the Learn mode, it will go directly onto the ends that Instagram account. Okay? So this is the basically first spine tool, what your competitors are doing and what we'd on which creative they are running the ads. Okay, So you will come to know from this very good tool which is called Facebook ads libraries. Again, this facebook.com itself. So let's see how to see the ads on facebook.com itself so fast, I will put d, I can say the keyword, personalized jewelry. I will click on the pages. And after that, I will select anyone page which is called MOND personalize jewelry. And what I will do, I will go to the beach transparency. If you go down, you can see they are not currently running the ads basically, but if they run the ad in the future, then you can definitely see that ad by going to the Add celebrity there. So this link is basically taking you into the Add Library only. But if you want to research and in particular competitors, then you get, then this is the second method you can use. Okay? So I hope you got the word I'm trying to explain you. And if you didn't get anything, you can ask me in the Q&A section. I'm I'm very happy to explain you. 11. Select Laser Target Audience: Hi friends. I hope you all are doing great. So in the last lecture, we have seen how to create a business manager. How to create a personal ad account. How to create the ads, what it is building section, how to how to do the Benin for the ads. Okay. And if you have any doubt from the last section, then please don't hesitate to ask, right? Okay. So now in this section we will see how to create the audience. Or we can see how to create the laser target audience. But before going into that, let me tell you let me tell you the chronology of a campaign. Okay. Let me tell you how the campaign, the name of each and every step of the campaign. Right? So you can see, I'm closing it now. You can see written Campaigns, right? In this section. There are basically three section of an art. The first section is called as campaigns. Second is Ad Sets and 30s ads, right? In the campaign section, you will have your name of your campaign spatial categories if you want to select, you can select from here. You can select the objective from here you can select whether you want to do AB testing or advantage. Campaign budget. If you want to select, you can select formula, right? In the asset section, you have the convergent section where you want to take your audience and you can see how much audience you have. And you're like whatever budget you have, you know, you have, you have in the day leap budget. And that budget, you have this much of audience, which is basically estimated odds are the insights, right? This is basically specific and prod. Okay? So this is an estimated and you don't have to rely on that. So if you have audience in all less than 1 million or less than one lag or hundred thousand. It's okay. If it is going to be giving you good results, then it's okay. But I will recommend you to at least select the audience, at least minimum of 1 million. Okay? You will have estimated daily results at here, okay, if we spent rs800 per day, this much of perigee will get this mass of lead is you will get this everything is there in the ad set. You have the audience option is also there. You have the placement option is also there. In the Add section. You have your creatives and add copies. So if you have any images you can upload, DO YOU CAN, right. Okay. I hope you've already got my point. What I'm trying to explain. If you want, you can note it down. Okay. So basically a camping has, or we can say an ad has three steps. First is Campaign, second is access and 30s at, okay, so let's go to our topic, which is creating a laser targeting audience. So before creating a laser targeting audience, you must understand, you must know who is your audience. E.g. in this demo, Campbell, I'm taking the example of the real estate industry. E.g. I'm I'm a real estate agent and selling flats and when beach gear to be h k customers. With selecting the audience at year. You can see it here. Detailed targeting option is that first I will understand in my mind first, I think in my mind who will be my Orleans, where the hanger, whether they hang out, whether they had whether they read magazines, whether they are on real estate websites. Okay. Whether they are on buy and sell properties, websites, you know, they have certain type of interest. That the first term virus. Okay, so let's, lists are doing research little bit. Suppose this magazines. So we will select real estate mixin. So many magazines are there. In India, e.g. who were reading this magazines? Okay. We'll definitely are interested into real estate, but keep in mind in the real estate industry. Maxine's always the people who are the owner of the real estate companies to basically read the magazines are the people, e.g. if they want to buy the houses as well, e.g. the budget is more than 100 million, $200 million. So mostly rich people read the magazines. Okay? So this basically good source of audience. So e.g. this is regularity plus magazine is their reality. Reality Plus magazines. Such this audience into the detailed targeting. Or we can say search this website, reality. Guilty author's name is VMT plus. Okay. So it's not available. Okay. If you have like that, you have to research on each and each and every website. You have to put it in each and every name of the website. Okay. E.g. the silicone India is that you will want to take insulin e.g. is not available. You can put each and every name of the website and see whether it has audience or not and whether it has detailed targeting. It is there in audience section are not ideal. And second dislike, we have buy and sell properties, websites as well. So in India, like magic breaks, 99 acres of a pretty common. If I if I type metric bricks, they are basically brokers. So yeah, so we have to, we can select that as well because the people who are searching it, right? They might have like their beach on the Facebook or they might have interest on the Facebook profile. Okay? So the Facebook ads, if they have interest and they have like the pages of magic bricks, then they might be interested in buying the homes because then, you know, yp by people will come at here to such an house, to buy a house to rent an ounce, right? So you can select this magic bricks as well. This is magic tricks, right? So you can see, you can see the Guardian sizes in millions. Okay? Now you have, you have the, we can say an magic bricks isn't website, real estate website. We know this isn't a real website. So instead of going on to Google and searching for each and every website, we can use this suggestions options, right? You can see property. It is also in broker like magic bricks. You have fast and buyer as well. This is also a good interest. You can say you have quarter-inch properties. So all these are basically interests are related to the properties. Okay. So I mean to say, I'm explaining you that you have to select the interests which are related to your audience, related to your industry. And you have one more option here, which is called browse option. From here, you can select the demographics of your customer, e.g. if a customer is highly educated, you know that your customers highly educated, you can select the education, labor lawyers. Financial condition is very income. You can say here. If you are from USA, you can select this otherwise from any other, like from any other country. We cannot select one from India. Answer live events, e.g. they have an E where E, However, they are away from family. So all these, you know, each and everything we can select from demographics and interests. This is basically an interest in which, in which industry they have interest more. You can select from your right. What are the behaviors? We can select from you? Whether they're using any device, like mobile devices or mobile device they used to each and everything you would get from you. Right? So I mean to say that you have to select the audience which are basically related to your to your industry, right? And e.g. this is first-time buyer and we can also select the first-time home buyers plus 101 by aesthetic. So we can select this peoples as well. Okay? And if you do not know the age of your audience, right? This is the important step. Detailed targeting is the most important step you have to, you must know who is your audience. Okay, What is your industry? You must understand. What are their interests. You must understand that this is important. Even if you selected the wrong age group, then it's okay. We will, we will, we can create the three to four assets. We can select the different different ages in it. And once we get d Rho weaning age, e.g. people 25-35 or gay. We're getting more leads from them. And their cost per click or cost per lead is also low. We can keep running that ad. So we'll talk about that on the later sections or on the later lectures. You can, if you know it, it's better. If we don't know it, then it is also not an issue. If you know e.g. I. Don't know how people had money from the age of 25 and the age of 60. So they are pretty much pretty much interested in buying the house. Okay. And you can see it reach people beyond to targeting, targeting selections when it's likely to improve performance of e.g. the niche that interest you have provided at here. Right? Now, what Facebook will do if you select this option, what Facebook will do, they will show the ads to the people who are not interested in your industry. So always remember that uncheck this option. This can be used for the traffic campaigns if you want more and more traffic for your ads, for your website, and you can use this option. And you have the language option as well. E.g. my audience speak English, so I can select English from here as well. And has more options, which is called connections with people. You can select that and you can see this audience. Once you receive the audience, it will bring you the name demo one, and I will click on Save. It will be shown you audience section, which you've probably seen in the last videos. Right? So I will show you the, yeah, you can see them. This our audience, right? So this is our origin sites which are ready. We can create a lookalike as well. See your lookalike audience. So we will teach you, I will teach over time. Let's go to our ads manager. I hope you have understood this laser targeting options and how to do a laser targeting audience. Okay? And if in this lecture, in this lecture, if you do not understand anything that you want to ask me, you can ask me anytime in the comments section, right? One more thing I have forgot to explain here, which is locations. So on the location you have four options. First is people living in or recently in this location, people living in dislocation, people who recently in this location, probably people traveling in this location. You must ensure you have to always select people living in dislocation, want current audience not to swabbed onto x2, are planning lean, right? And e.g. if I want to select these cities, e.g. in India, Mumbai is sitting. You can select, I can type it here. Can I can select, I can select the radius as the minimum 70, maximum is 18. I will not select it. You don't want to target in Mumbai. So I will select it. Hi, and I want to exclude the audience. So what I will do, I will type in Delhi. I wanted to exclude the people. Want to show the ads to the people obtaining. Can exclude, select, Exclude. I can. Okay. So what Facebook? Facebook basically been not show the ads to these people. Or in other words, I can show you one more thing. If you want to show the ads to all over India. Okay? To show the ads in all over India, what you will do. Have to just select the India is a country, but you do not want to show in Delhi. So just have to Delhi and that's it adds will be shown in all over the people of India, but it will not show in the deli, right? So you can exclude the location as well. You have to click on update and you add has been updated, right? And you can see your audience into the SIP audience. I hope you caught this section. If you have any doubt, then please you can check box. Okay. Thank you. 12. Connect Facebook Page With Instagram and Whatsapp: Hello everyone. I hope you all are doing great. So today we are going to learn how to connect Instagram account and Facebook page together. Okay? So this is the most important step in the Facebook ads creation tutorial basically. So why is it important to connect a Facebook page with an Instagram account? So basically, whenever you will, your ad will start showing to the people, okay? So there'll be two parts. One part will be shown on the Facebook ad on Facebook platform itself. And second is, it will be shown on this diagram, obviously because you have selected both the placements. Okay. But when someone who legally can do your name, e.g. my Facebook page name is digital marketing agency. So my Instagram account name, you'll also be digital marketing agency, which will be created by default by the Facebook. Okay? Now someone will click on the digital marketing agency in the Instagram. Okay? So it will not be clickable. First and second, it will not take them to either you are basically Instagram page or on a Facebook page. Okay. So what happened with this? The customer will not get trust on you first. Then second, you are lacking the chance of creating a brand oven is okay. So if you create an account on Instagram, first, your brand evidence will be done. And second, there will be a more trust into your customers, okay? In other words, you can build a trust among your customers. Got it. So let's see how to connect it with Instagram. Before continuing with this, Let's see where you have to select the Instagram account. So you can see at identity section in Facebook ads, you have to select your Instagram account. I have connected my parcel icon with this page. Okay. But you have to connect your business account. Okay? So that basically it will give you the more exposure to a brand. Got it. So let's see how to connect it. So before connecting, let's switch our profile to the Facebook page. Okay? So I will switch it. Switch now. Okay. Now we have switched to our profile. Now. You can see there are many options are available. Professional dashboard insights created as automated ads link WhatsApp, business suits. So I will go into the professional dashboard. And in professional dashboard, I will click on linked accounts. Got it. In the linked accounts sections, you will see there are two options. First is Instagram, secondly, swatch set. So you can see there is no account disconnected now. Okay. So I will click on the Connect and I will connect it to my personal page because this is this. I will connect it on my personal Instagram account because this is just an demo paste, I will say page. Okay. So here you can also see what rights you have on your Instagram account. Basically, you can read the content ads and you can see the insights as well from your, you can see the messages and comments as well from your Facebook page itself. Or we can say Facebook or dashboard itself. And you can do the settings and permissions as well. You have the options to change from your LEA. If you want everyone to review the roles on your Facebook page, then you can click on the Facebook page setting. But right now I will click on Connect and I will click on Confirm. Got it. Okay. So yeah, you can see the Instagram account is connected and your page, which is called as digital marketing agency, is now connected to the obit Cassie 20 Instagram account. Okay. Now you just have to click. Now, it's done. Okay, So this is a basically very simple process. Even a five-year-old kid can do this. But for the new people antigen, for the new people who, who doesn't know how to connect the Instagram page. Basically, they get confused whenever they see the complex. We can say things. So that is why this course is for them and learn, learn from this course. And if you do not understand and it is in this course, then I will love to help you. And you can ask the question in the Q&A section. Okay. Now this is talking on my account is done. Now. Second is WhatsApp account. So e.g. if you have N business and you want to, you know, your customer showed you want that your customer should message on WhatsApp so you can connect your WhatsApp as well. We don't number just you have to put your number in here. And what that will do. It will raise, we will do basically it will send a code on your WhatsApp number. You just have to put the code in your WhatsApp account is also connected. Okay? So these are the features which is most important, I will say basically see if you connect your Instagram account, then it will benefit you, as I said in two ways, increasing your brand Avenue. Second days, it really easily build trust among our customers. So basically this is the tutorial for Connecting Facebook, Instagram, WhatsApp account with the Facebook page together. So we'll meet you in the next lecture and we'll see how to select the laser targeted audience. 13. Understanding Types of Campaign Objective: Hello everyone. I hope you all are doing great. So today we are going to learn about different types of campaign objectives which Facebook ads has. Suppose this brand evidence. Second is reach, traffic, engagement, video messages, lead generation, et cetera, et cetera. So basically, facebook has 11 types of campaign objectives. You must remember that this is very important in caution if you're going for an interview. So let's first understand what is brand awareness campaign objective. Now e.g. you have a brand and you want to create the agonist among users. So what you will do, you will select the brand M&S campaign objective. In that campaign objective, Facebook ad will show your ads to the people who are more likely to remember them for the next two days. Okay? So if you ask that people for next two days are within two days, whether they remembered, remember, you would add or not, they will definitely say yes. So what you can do, you can create a convergent ad for them. You can retarget that people by using the conversion campaign objective. So it is very beneficial to people who are into e-commerce business. Okay, now how Facebook calculate a hop is what comes to know that, yes, these people will remember your ad for the next two days. Facebook uses simply Facebook uses estimated ad recall lift metric. In this sentence, you will come to the brand objectives. Provides you with the estimated ad recall lift metric, which indicates how many people we believe will remember your ad if we asked them into days. Just see this ad. Recall lift metric to 160 to 1,000. 160 people will remember ad within four, next two days. Okay, So this is a metric which Facebook uses. Now how to select this metric, How to see this metric in the Facebook ads manager. So for that we have to go into the Ads Manager and we have to click on the columns, and then we have to click on the Custom Columns. Okay? You have to write here and you have to select the ad recall lift metric and just click on the Apply. Once your result will start getting popped up, you will definitely see your audience a deal. Okay? And you can see, you can see how many people will remember an ad for next two days. I hope you have. If you have any doubt, then do not hesitate to ask me in the Q&A section. So now the next objective is to reach objective. Okay? So rich objects, objectives as shown to the maximum people, and it is more focused on the frequency. So there is a major difference between region brand evidence is random and this is based on the estimated ad recall lift and reach is based on the frequency. Frequency means that e.g. your ad has been shown to the three people, e.g. or you can say what? Three times for one individual, it will show three times. Your ad will be shown to one individual for three times. So three times will be your frequency. Frequency is calculated basically. So frequencies is equal to impression divided by h. You will get your frequency. I hope you are getting a little bit. Okay, so major difference between brand awareness and reaches. Reach has, which is calculated using frequency. Brand M&S is calculated using estimated ad recall lift. But the goal of both campaign objective is same. They will be shown to the maximum people as possible by the Facebook ads. Okay? Now, the third is staffing campaign objective. You can see that it has three types of stages, or we can say it has three types of categories. First is awareness, second is concentration, third is convergent. Let's come to the traffic campaign objective, e.g. if you have a landing page, then let's see an example of the e-commerce products. You have a landing page, you have a website of the e-commerce product, or we can say you are selling t-shirts. Okay? So what you will do, we will create a traffic campaign. We will send the as much as traffic possible to our Facebook, to our landing page or to our website through Facebook ads. Then what we will do, we will create the convergent campaigns. We will read targeted audience and we will create the conversion ad campaigns. Okay, so that more and more people will buy from our website. What is convergent campaigns and what is before that Unity installed the pixel. So what is pixel and how to create that campus we will definitely see in the upcoming lectures. Okay? Second is engagement campaign. Now e.g. if your goal is to get more and more like comment and share on your post, then you can definitely use the engagement campaigns. You can see it has like 1.4 K likes, 25 comments, 74 shares. And if this is one of your campaign objective, this is one of your goals, then you can definitely select the engagement campaign objective. But e.g. if you have app in the Play Store, you can directly connect with your Facebook account. And you can directly install the apps from the Play Store itself. Okay, so once you click on the Add, it will redirect them to the Play Store and they will, they can download the apps In increase your installed, you can use the app installs. Seemed like same, same app installs, objective video views, objectives are also same. So if you want to increase the views of your videos and you can definitely use a video views objective if you want more and more lead generation. Or if you want to generate more and more lead for the business, then you can use it. Lead generation campaign. And the last but not least, his messages. If you want more and more messages for your business, or if you want that people should ask more and more quotients. Or if people have more, people have doubt, then they will definitely message you. Write to clear that out. But that you can create the messages camping or you can select the messages, can pins. How to create all these campaigns and how to connect DP cell with the website we will see in the upcoming lectures. And if you do not know how to create the lead generation campaign, you can see my previous videos as well. I have clearly explained how to create the origination camp camping, and I have explained it practically. So I'm signing off from this section. So let's see you in the next session. 14. What is Facebook Pixel: Hello everyone. I hope you all are doing Ren. It's pretty, we're going to learn about Facebook pixel. So what is it? Facebook pixel? Basically it is a small piece of JavaScript code that you place on a website. It works as an analytics tool, enabling you to drag, optimize, and measure the effectiveness of your Facebook advertising campaigns is mostly used on your website. You will please the code on a website, then, then that code will track each and every activity of your users or we can set your visitors. So before continuing further, Let's see how the Facebook pixel coordinate looks like. And so I will go to my browser and we'll show you how it is. Look like. You can see this isn't Facebook pixel code. I have written your Facebook pixel just to show you. Okay? So Facebook pixel code starts from here. It is a basically JavaScript code, okay? So it starts from script and answer that slash backslash script. And we then this is a port. In the yellow mark, you can see this is this is your account ID. So always remember that nobody sees this because it's very unimportant. Or we can say it is a very confidential information. Okay. So, so by collecting data on your website, visitors, actions, the pixel helps you create more targeted and relevant acts. I'm telling you the benefits of the pixel. It improves your convergent rate. And you will better understand the return on investment or ROI for our Facebook ads campaign. Okay? So how to implement a Facebook pixel on your website to drag the visitors. Let's see how to do that. First. Basically you have to go into your ads manager account, okay? Then you have to click on three lines. Okay? Then you have to click on Events Manager. Okay? Then you have to click on Connect data sources. Okay? So here isn't connected data sources. So on which platform you want to, you want to track your visitors. So you want to try to visitors from a website, then you can select the web. If you want to track visitors on your app, you can select the app. It will give a code and you have to give it to the developer of the app. You will place that according to the app. Or if you want to track the offline convergence, or if you have any CRM such as HubSpot at last resort, any CRM if you need Generation Z, I want to track visitors from there. Then you can also select this, okay? As of now, we will probably see how to track the visitors on your website. Let's check at you and then I have to give the name of my pixel. So e.g. my pixel name will be demo. E.g. do. We create pixel? And if you have the website, then in this, you know, it is very, very good and you must have the website optimized for iOS 14 updates. So now what is pious for an update? I will read the current lecture. For this. You can see that in the upcoming lectures. Okay? And in that lecture, you will come to know what is, IS 14. Update on it. So as of now, I'm picking on pied do not have sake. And again, for the demo purpose only. And you can see the success story as well. How people have used succeeded using this megapixel and convergent CPI. Okay? So convergent is CPI is basically is different day. We will see this in the upcoming lecture, what is called virgin CPA. But as of now, we will select on my topics and click on Next. So once I will click on Next, I have to go on the data sources. So once I, once I will go into the data sources are ones I will click on the data sources. So they will show me the instructions to install your pixel on the website. So first, you have the option like manually installing the code on your website. You can also install code manually on a website. And I will show you right now how to do that. And you can also use partner integration, like if you have the WordPress, Shopify or any other Wix website or if you have, then you can use the partner integration as well. But we highly recommend you to install it manually. Got it. You can also email these instructions to your software developer or website nebula. Then he will definitely help you in EV, install the code for him. So basically you have to copy this code. This is the code and you have to click on continue, but before picking on continuing, you must see better. We have to paste it. Got it. So we have to paste the code just about the had tech. There is an ending hat diagonal to studying head tag it. So this isn't basically what bread and nieces and starting egg. This is the head and then you have two. There will be, some code will be written yet. Sample code. Now, afterwards the code will finish the year. Then you have to please job made up of pixels like this. So make them, you have two bits to it. So if you have the what this website and it will be easier for you because you can install the login says into the WordPress website. And there's a plugin called insert, hyper and food. I will show you that in each fall, right? It's nice to see there is a plugin also called, which is called insert headers and footers. So you can just paste that into the header as well. The installing this plugin, it gives it two boxes as this adder and secondly scooter in a paste the code here as well. So this spine, and you can see what it, once you can save it, then there will be an option to check whether you are for this properly installed on foot timed. So once you have installed that code, you have to put the aim of your website at it. And then you have the pupil opening. So once you will click on Open website, the box will appear that d or whatever, e.g. if someone will visit your website, e.g. you have visited deeper. E.g. you have visited the website. Now, the Facebook will start tracking Europe. It will be. So this is, this is, this is just just starting off Facebook pixel. I will sit and tracking things. Okay? So in the next lecture, we will also see how to create the events. Got it, and how to track the events. Events such as jesse when add two guardians. For time being. If you have any doubting this lecture, please do not hesitate to ask. 15. What is Lookalike Audience: Hello everyone. I hope you all are doing great. Today we're going to learn about Lookalike Audience and How to Create it into Facebook Ads Manager. So basically a Lookalike Audiences, a way to reach new people who are similar to always best to existing customers and are likely to be interested in your business. Okay, so basically Lookalike Audiences a Targeting feature which is available in to the Facebook Ads that allows advertisers to find and reach new users who are similar to the existing customers or a custom audience they have created. There it is similar to the existing customers on or custom audience or a custom audience which they have created. Always remember that we create, lookalike audience based on the custom audience on these. How to do that? We will check in few minutes. Let's understand this first, Lookalike Audiences and deeper. So let me give an example. Now imagine you have a box of your favorite toys. You really enjoy playing with them. And you think that other kids are similar to you might also like this twice. Facebook can help you find more kids who are like you might enjoy playing with the same toys. I hope you aren't getting. Facebook. Takes a look at the kids who already like your toys and tries to find other kids who have similar interests and characteristics. It's like finding friends who have this same Favorite Things as you do. Or in other words, finding the people who have same interests or characteristics As your profile has. Got it. One Facebook. So once Facebook, once Facebook finds this similar kids, it creates a special group of for you. This group is called a Lookalike Audience. So once we will find your audience, once the fetus will find the people who are more likely to, your interests are characteristics. Then it will create a group which is called as a Lookalike Audience. It's like having a new group of friends who are just like you and might enjoy your toys. So this is just an example of toys. So don't get serious about then who? Then when you want to show their toys to more kids, you can tell Facebook to show toys to the Lookalike Audience. She has created. Facebook will help you find and show your toys to those New, to those new kids who are just like your existing friends. By doing this, you can make even more kids happy by sharing your toys with them and finding new friends who love playing with the same things you do. A Lookalike Audiences like finding new friends who are similar to you and might enjoy the scene. Things you do, just like finding more kids who love playing with your favorite toys. Okay. Let's understand is by doing practically. So for this, we have to go into a Facebook Ads Manager at Campaign level. On this. And I will click on all tools. And I will click on audiences. Okay? So once I will click on audiences, you can see I have created the two demo audiences. Which one is? First one is demo custom 1 s, this demo, one. Okay? The new. Then you have to click on Create audience. You have to click on Lookalike Audiences. Lookalike audience. We will select the demo one. It's already created for us. Okay? Then you can see at your there are certain events. For example, first to select event with value. So if anyone had purchased from a website and you want to create a lookalike of that. You can select the purchase and you can add the value as if the event has been triggered, purchase events has been triggered, then it will directly take your audience. And it will directly show, I'm sorry, it will directly to create a lookalike audience from it. Other event with value. You can, if you do not want to read a Lookalike of your purchases. For example, if you want to create a lookalike off your know, people who have added product to the cart, then you can definitely select other event with value. After that, you have to click on location and always remember that in the location, you can only target countries, not cities or states. Always remember that this bar you have to keep. Remember that 0% means that Facebook will not create any Lookalike Audiences. 1% means Facebook we Create look, Lookalike audience of 1% Lookalike Audience. Facebook, really great. One-percent lookalike audience of your hundred percent Audience. Same, you can find it has 10%, 1% to 10%. Okay? So always remember that keep it on one person because 1% Lookalike will be better than dentist compared to the 10-person. So here you can see estimated ridges around the repeal activity, six lakhs, people, around 5.7 million. And the name of our audiences demo one, your Targeting Indian people and a 1% of one we have to Create. Click on Create Audience. You Lookalike Audience source may not include some people using iOS 14.5 on it and devices. Okay, So this we will see in the next lecture, what is this? And let's first see these other sources too small. Let's choose a combination of social event at a protest, hundred people includes at least hundred people in the same country. So here you can see we do not have even 100 people. You can see the size of the audience. It's absolutely zero. So you must have at least 100 people to create the Lookalike Audience. Remember that once you will have the audience, then you can click on the Create and it will create a lookalike audience. You, you will see one person Lookalike Audience. You can see the option. Use the neglect audience in your ad campaigns. Once the Lookalike Audiences created, you can select it as Targeting option when creating a Facebook Ads campaigns. Yes. So this allows you to reach people who resemble your existing customers and engaged audience. Remember to regularly update your Lookalike Audience by refreshing the source audience to ensure it remains relevant and effective. Please note that Facebook's interface and options may change over time. So it's always a good idea to refer the Facebook official document or support resources for the most up-to-date instructions on creating a lookalike audience. I hope you have understood what is Lookalike Audience. If you didn't understand anything, then please do ask me. Thank you. 16. What are facebook events: Hello everyone. I hope you all are doing great. So today we are going to learn about Facebook Pixel events, okay, and how to create them. For example, if you're running a Facebook ads and no, you want to track a specific actions on your website. Then Facebook Pixel events at the feet to cope. So let's dive into it. Facebook Pixel events are specific actions that users take on your website or app, which you can track using the Facebook pixel. Now what is the Pixel? How to create a Pixel? Have explained each and everything in detail. Last lecture, when watch what is Facebook Pixel lecture. To understand what is fixed or Pixel and how to create the Facebook pixel. What are the benefits are Facebook Pixel events? So once you will, once you will start facebook events, you can gain insights into user behavior. Optimize your ad targeting and delivery. You can create more effective ad campaigns. Facebook Pixel events can be customized based on your specific business objectives and the actions you want to track. The, for example, if you want to track how many people have purchased from a website so you can use it. Purchase event. Okay. So there are many, many, many events at that. So let's see some commonly used events. The first one is page view. So this event is triggered when a user leaves a specific page on your website. So for example, when a user comes on your website, then Page View event will get triggered. Once they will come into a website, then Page baby, when we trigger, keep it. Remember, the second is we've content, move content. This event will trigger when a user views a particular piece of content. Use a particular we've we've a particular piece of contents such as product page. Okay. So don't get confused between page view and view content events. Because they both are the different when will trigger when someone will come on your website. Second will get triggered when someone who will see your product page or article or something, or something, a specific page. Okay? So basically you have to put the events on the product page or article. You have to give the URL to the Facebook pixel. So how to do that? How to setup each and everything. We are going to see in this lecture. To cut. This event is triggered when a user adds a product to their shopping cart. For example, if you go to the Amazon, you like, you'd like some of the products. You just click on Add to cart. Whenever someone would click on Add to cart, then add to cart event will. Now before this initial checkout, this event is triggered when a user starts the checkout process of keeping, remember, Add to Cart, and initiate. Both are different. Initial checkout is someone will start the checkout process, such as when someone will click on the Buy Now and they will be redirect to a form. In that form, they have to put the name, phone number, email, address, each and everything like the detail they have to put, Right? So that will be called as initial checkout, that will be called as Jacob process. And the lead and the event which will be triggered. It is called as initiative checkout. Add to cart, initial checkout and 30s purchase. When someone will purchase from a website, then purchase event will get triggered. So don't get confused between Add to Card initial checkout and purchase. So all three are different events. Now the 60s ready-made Lead event is triggered when a user submits a lead form providing their contact information. For example, someone provides the knee email or phone number on the Facebook Lead form. Then that will be called as Lead event. It will get triggered in your Facebook pixel. Last is complete registration. Now for example, someone will comes on a website and sign up for an account or sign up for a newsletter. That will be called as complete residues. Complete registration event. It will be triggered in the Facebook pixel on it. I hope you are clear in this. If you have any doubt, then please please please do ask me. Okay. And this is not like this is not only the events facebook has. Facebook Pixel has many, many, many minutes. Okay? So we will see Facebook Pixel events in the more. You'll see more Facebook Pixel events in the upcoming lectures. Now you have understood what is Facebook Pixel events? What is Facebook Pixel and what are the commonly used Facebook Pixel events? Let's now go to our account Facebook Ads Manager. And let's see how to create the Facebook pixel image. For that, I have to go to the Facebook ads manager. Got it. And you have to click on Events Manager. Okay, so once you will click on Events Manager, you have to click on Data Sources. And you have to come on. Basically, there are various ways you can create a Facebook Pixel event. What are the easiest ways is from a pixel I will see hot from your website. So you have to just install the code on a website and it will start tracking the events. Or you can just use the Facebook pixel as well. This is the basically easiest one. You can set up through the even setup tool as well. What do you have to do? You have to just put the name of the website, for example, this one. Once double-click on the open website, your website will get open. So I'm just demo purpose, I'm, I'm just showing this. So once you will open this website, for example, if you have any website, the website will get open. When you will see this pop-up. And you will see two options. Tracker, URL, track the New button if you have any button on our website, and you have to just click on Plus button and you have to click on that button. Then it will track, then Facebook will track that button. Okay. Yeah. So you're you have the even if you want to try nickname the event as well, whether it is the ad to guard initial checkout, Lead purchase. Okay. Then once you will once you will add a button or URL, then it will show, will be shown like this. Then you have to just click on Finish Setup. This is the one with. The second way is using aggregated event measurement. You have to click on Configure events and then you have to click on New. There is a one event is that I have created which is called View Content. Click on the manage events and you have to click on the Edit. Then you can add the events. But remember this only eight events you can add. You have to select your Pixel name, and then you have to select the event as well, which you when you want add to cart at to wish-list complete registration. So I will take the Add to Cart. Okay. Then I will click on Apply. This is this, both are the events. I will click on. It. Even will be configured in a vertical Pokey. So you can see we have two events now. We have content and add to cart for a website, news and services. Okay? So these are the two ways for creating your event. Okay? Now, you know how to successfully create a Facebook pixel. In Facebook Ads much. Now the Pixel will drag the specified actions on your website or app providing valuable data for your ad campaigns. So that's all for today. It's video. I hope you found this tutorial helpful. If you have any cautions. If you have any doubt, then feel free to leave them. Okay. Or feel free to feel free to ask me. Okay. Thanks. Bye 17. What is UTM Parameters: Hello friends. I hope you all are doing great. So today we're going to learn about UTM parameter and how to setup for better track. Let's understand what is the UTM parameter. It is a tag that you can add to the URLs of your website or landing. You can add that on your URLs of your website or landing pages. This tags are used to track and analyze the performance of your marketing campaigns. In Facebook, Ads Manager or any other tracking tools such as Google Analytics, hot jargon, there are many tools that are available from which you can track that is Omniture tool. It's also that 3 can track from that and swell. It is very useful. It is very useful to track your visitors and to track your performance as well, to analyze the performance as well. Okay? But you might, you might get confused and you might have quotients in your mind that Facebook gives you enough tracking such as your cost per link click, cost per clicks or CPM. And this will gives you a good amount of metrics as well to analyze your performance Then why we need the UTM parameter? So basically, most of the time, Facebook group track is 14. After IOs 14 update. The Facebook do not drag the people who have purchased from iOS, but just for many IOs 14 devices. So what these tools can do, these tools basically can help you to track that kind of purchases as well. But sometimes visit, track enough visitors or it doesn't give you good metrics at sometimes it happens. You can go refer to the external tools, which I said we just for this, Google Analytics are Java. When you create a Facebook ad, you can include UTM parameters into the URL of the ad. So this Parameters are added to the end of the U1 and provide additional information about the source, medium and campaign of the ad. Okay. Let me give you an example. Let me show you an example how it looked like. So this is my Facebook Ads Manager Account and this is, you can see we have a one Ad. What do we will do? You will take this one Ad. Okay. I said at this page will pop in. This page will what do we will do? We will just copy this URL and we will go, you're just basic, so I have already done that. Okay? Yeah, you can see this fine. The new URL and you have slash fixed deposit online, which is the name of the page. But from your you can see we have UTM source, okay? Then we have UDL medium, then we have UTM campaign, okay? Then we have UTM content. Then we have UTM DOM, and we have idea as well. This is a random ID given by the Facebook UDM sources like this is basically all. It depends on you. What you put on your source might be the Facebook, for example. Media might be the Facebook ads and campaign. It will be the name of the campaign. It can auto fest all these details from where campaign or else you can put as z1. And the other you do them other Parameters, this content. And so basically you can create this type of UTM parameters from Facebook ads as well. Or else you can just put on nevi, Google, UTM, UTM, UTM parameter builders. You can put on the Google and you can create from that as well. Let's see on the Facebook how it, how we can do it on the Facebook ads. Okay, so what we will do, we will just go to facebook ads. And here, for example, this is my one traffic campaign. Okay, I have created, just to show you the example, you just have to go at adding your domain labor. Okay? So can you remember that to create a UTM parameter, you must have a domain name. So this is just a doubt dummy domain name. This print its google.com. I will click on Build a UTM parameter. So my domain name is google.com. Added to campaign source will be, for example, I will keep Facebook. And we can bring medium will be, for example, I will keep searching Search engine. But you remember, if you click idea, you can see there are multiple options are suing. You can, you can take only going put these options as well. Depends on you campaign name. So if you want to put the name of your Kanban, which is called new traffic campaign. So you can definitely select the new campaign name. Okay? But for this, I can, I have my custom name. And what campaigned on ten. Do you want to put? You can put like dynamic ads, what content you have, you have on your absolutely, just for dynamic. This is just an example. So you can see facebook has given us URL preview. So this is our UTM. I will say. This is our link, will be, once we will add the UTM parameter, this will be our final. What do I will just copied and pasted it. What will happen if you have integrated this URL would be Google Analytics, then it will definitely show you the source will be formed. Facebook. For example, someone click on your ad. You have created this ad. And someone, someone will click on your UTM source will be, it will be shown on your Google Analytics. For example, someone will click on your app. Now you have appli land published or someone will click on your iPad to only Google Analytics. You can track the visitor resource you are visiting on this page. And in the Google Analytics, the source intersection of source, it will be shown as Facebook. And medium will be shown as searching. So these two types of tracking individuals. So you will come to know in Google Analytics, select from where your traffic is coming. If you implement UTM parameters on your URLs. So it is very important to implement a UTM parameters on the URL. Basically, you can track how users interact with their Ads and identify which campaigns are driving the most traffic and converges. Now for example, if you have one ad campaign that you have one axon, what you have 3 ads into that, which is called one Ad. Second ad. You'd have harder as well. How are you will come to you in the Google Analytics? Which Ad is performing in which Ad is not performing well, okay, from where you are getting the most clicks and form where you are not getting the most Leads. So what we will look, we will put different UTM parameters. We will put, for example, I'm just, I'm just giving an example UTM. This will be a little bit different souls on this. There will be different. On each of these ads. We will put different UTM source, UTM mediums, UTM content, UTM campaign name. Okay? So basically it helps to, helps us to analyze the performance of our Ads. It will also differentiate the ads. If we create the NO3 ads when ad campaigns or you can get how many ads you want in an asset. But the UTM parameters will definitely help you to analyze the performance of each and every qubit. Remember that. And if you have any doubt in this lecture, then please definitely ask. Thank you. 18. What is IOS update 14+: Hello everyone. I hope you-all are doing great. Today. We're going to discuss about iOS 14 plus update. And we are also going to discuss how it affected the Facebook ads. Okay, so this is the, what are Beginner, it is the most important topic in Facebook ads course, okay? So if you are an advertiser, so it is essential to stay informed about these changes to adapt your strategies and maximize your ad performance. So let's dive into it. So iOS 14 was officially introduced by Apple on June 20 to 20, okay, in that, it introduced the app tracking transparency add framework, which requires app developers, including Facebook, as well, to seek user permission before tracking their activity across different apps and websites. This means when you open the Facebook app or any other app, you may encounter a prompt asking for you consent to allow or deny tracking, something like this. Again, it will show, you will see in the iOs app's, this change puts more control in our hands, giving you the choice to optimum or up out of the data, practical. So while this enhances user privacy, it has significant implicate implication for Facebook. Advertisers. Advertise is basically heavily rely on user data to target ads and major their effectiveness, right? So with fever, user opting into tracking, advertisers may face limitations in targeting, targeting specific audiences. And this can result in reduced ad performance and potentially higher cost per acquisition. This is the major impact on the Facebook of this object. Most of the people use the first option which is an app to track because it is imperative, basically Facebook ads on. Another impact of the, of this update is on the reporting and measurement of ad campaigns. On the site of reporting and measurement of ad campaigns. So with limited access to user data, metrics like convergence and attributions may be less accurate or delayed. Got it. So let me, let me show you how to overcome this problem into Facebook Ads Manager. So what do you have to do? You have to create the events. You will have to go to the Ads Manager and then you have to click on Events Manager or tools. You may Ads Manager. Once you will come into events manager, you have to click on Data Sources. And you have to click on aggregated event management or medium. Have to click are aggregated event regenerate. You have to click on configure the events. And I have taught you in the last lecture, like how to create the events. So you can go and just watch my lecture. But keep Remember, if you want to overcome the problem of Iowa's 14 plus update in a to create the events. Plus you need to verify or domains. Now, how do we verify the domains I have explained regarding to the I have explained you that into the what is Pixel, what is Facebook Pixel lecture. So you can go and learn from that and you can learn events from the What is Facebook events. These are the most important parts. If you configure these two parts, then you will be safe from you. You will be able to track and the third parties, Google Analytics. You can practice Google Ads. You can track the purchases only. Google Analytics is where it can get the best metrics on the Google Analytics as well by using the UDP parameters. By using the UTM parameters. What is the UTM parameters? How to create a UTM parameter? I've created another lecture on it. We can watch that lecture as well. Okay. Now one more thing is there, which is called as convergence API. Got it. So to create a convergence CPI, what is a basically convergence API to overcome Basically this problem. There isn't another solution besides cleaning events. And besides creating Pixel events. There isn't another option which is called Facebook convergence EPA. Basically, it is an API allow advertisers to send convergent events directly from the servers. So for example, if you have observed on WordPress, so you will be, you are hosting your website, something that once you purchase, then wherever you are hosting the data will be going in there. Okay, so what we will do, we will implement directly convergence API into your server. That is what is called server site tracking. What we will do, we will implement the convergence API on your server so that once someone will take, you know, when someone will purchase something or no, or they will like, they can add to cart whenever they do some kind of actions on your website that can be tracked so that we can track. So basically this is there are multiple ways of tracking your users because only one way we cannot depend on one day because it doesn't give you best data. What side? Tracking is also a good option, bypassing the need of for device tracking. So that is no need of device tracking. From like two. To track your convergence accurately. You can implement convergence. So it ensures that convergence or captured, even when user devices are unable to send data privacy settings. You're getting me. So this is the most important thing. Let me show you Facebook convergence CPI. You have to go at here. You have to click on Settings. And you can see here Canva John's draft two options set up manually, setup convergence, API, Gateway. Now keep remember, third option is zero, which is just partner but keep the member. This can only be will be set by our own developer, web developer you can give to him, he will set it up for you. But you have to give him a code. And you have to always set up manually. You make sure that it's setup correctly, okay? So basically it is important for advertisers to adapt their strategies to accommodate these genes. Exploring alternative measurement methods like conversion API, I can help optimize a major campaign performance while respecting incident. So let's see how to create deep emergency. So you have to click on Continue. Then you have to click your, you have to basically select your industry. For example, you, if you're working in education, property, technology, or any industry, if you're you you are working in, you have to select that. Then you have to select the events in this I have already selected like move content to guard initial checkout at Women Infant purchase, which is a commonly used. I would click on Continue. Then you have to click on event, time, given name, even so, see you are an actual event ID as well. So this is basically will be by default selected events, by default selected even parameters, okay? And what information you want to, you, you can, you can select that one. You just have to you you can see you can review the order setup and then you can continue. Then you have two options, which is sentenced instruction to your developer. We can do that. Or else if you are using what place, then you can have the plug-ins as well. Pixel your site. That is the one plug-ins available. So you can use, you can install that plug-in and it is very easy to setup the convergence API through that plugging on the, on the WordPress. Then once we have setup, we can just click on Finish and it will be your events will start. If you have set up correctly, then you can, you will see you are events that we start shooting. So to summarize each and everything is 14. This update on Facebook Ads involves the implementation of the app tracking transparency framework. Notice there's just change, gives users more control over that data, but impacts at Targeting major.Net and reporting impacts heavily on the metrics. Advertisers tag. Advertisers need to access this time, utilize alternative measurement methods and explore new ways to engage with the Targeting know Target Audience if activity. That is that nexus for today. I hope you have understood what is is 14 update? If you cannot understand the thing, then please definitely do ask me. I will be happy to