Transcripts
1. Class Introduction and Learning Objectives: So you're here and
you're wondering, why do I need to learn
sales navigator? Can it help me find more
clients and get more sales? If it can, then maybe
I can learn it myself. How does taking this
course benefit me? These are all great questions, and we'll start
with the first one. Linkn' sales navigator is a platform that you can use
to get to the most relevant, most sought after people
in a matter of minutes. If you're working in
sales and you need to reach decision
makers quickly, or if you want to find better
clients as a freelancer, or if you're job searching
and you need to reach the hiring managers to make your job search more fruitful, then Lincoln sales navigator
can actually help you. As for the question, why can't
you learn it on your own? Well, to be honest
with you, you can. Only you will spend months
making mistakes and paying hundreds of dollar
in subscription fees of the Lincoln sales
navigator platform. So that is both money
and time wasted. And let's be honest,
for most of us, time is money, isn't it? Here are the learning
objectives with this course. In this course, you
will be learning how best to use sales navigator
for your end goal, which could be
generating more sales, finding more clients as a
freelancer or job searching. Secondly, you will develop
a deep understanding of all the filters so that you can get to your
target companies. Then you will learn how to find highly relevant people and
leads to reach out to. Then you will learn how
to create lead lists, personas, and account lists, and how to monitor them. Then last, but not the least, you will get a pro tip on how to export targeted leads in bulk. You know what the best part is. You can do all of this in the free trial that you get of Linkedin Sales Navigator and then generate thousands
of leads that will help you even after
the trial period ends. These video lessons
are kept concise and short for you to watch without losing your
attention span. Right after you're done watching the 40 minutes worth
of video lessons, I expect you to go and find a sales navigator free trial to start doing what I teach you. What are you waiting for?
See you on the other side.
2. Introduction to Lead Filters: Hey, guys. Once you
have sales navigator, this is what you will see. But you don't need to
worry about any of it. We'll learn everything.
Don't you worry. Just stick with me
and don't worry, everything will be easy. First thing you should
do once you have sales navigator is learn
how to make a search. Here's the search bar. You can type any keyboard over here, but more importantly, I
want you to learn filters. Here are lead filters, and here are account filters, and here are leads,
and here are accounts. What's the difference
you might ask? Lads are people,
leads are prospects. Leads are human beings
working in a company. Accounts are companies. Accounts are organizations. This is the main difference,
nothing too complicated. Right now for the
sake of this video, and to start with, we're
learning lead filters. Once you're going
to lead filters, you'll see a bunch
of different filters that I want to introduce to you. Here's the current company. You can sort by current company. You can add as many companies
as you want, Microsoft, Google, or Azure or Deloitte. You can add include or
you can exclude as well. Then there's company headcount. I'll show you that as well.
Here's the company headcount. For this, for this
video specifically, I'm not doing any
specific search. I'm just trying to introduce you to all the filters that are available and then we'll do example searches in
the coming videos. Don't worry about it. Here's
the company head count, and then there's past company
just like current company, and then there's company type. Company type is essentially
what type of company it is. Public company, privately
held, nonprofit, all of that. Then there's company
headquarter location. Where's the company based? Then there's function.
Function is of the person. It could be H R, it
could be accounting, administrative, all of that. Current job title is more
specific than function. Why? Because you can search
directly by job title. Function could be sales
or business development, but job title in the sales department might
be vice president of sales. Here's vice president of sales. You can add that. Then
there's seniority level. You can search by seniority
level, it's owner CXO, and what CXO means if you don't know what it means
because for the longest time, I didn't know what it means. C XO is C. It could be
CMO, CDO, CFO, anything. Then there's vice president,
director, all of that. Then past job title, just like current job title, what was this past job title? What were the ideal prospects
that you're looking for, what were their past job title? If you want to use this
filter, you can as well. Then there's years
in current company and years in current position. They're a little bit different. If they were promoted in the
same company three times, then years in current
position would definitely be low would definitely be less than years in
current company. Then there's geography
of the person. Before you saw a company
headquarter location, where the company is based, but it's not necessarily the same as where the
person is based, because the person has
a specific location on his linked in profile, and that's what you can
search by here in geography. Then there's industry. Industry, I don't like
to use this filter a lot because industry here is not
the industry of the company, it's the industry of the person. Every person on the
profile length in profile, they have an industry mentioned. Let's say if they were working
in software development, If I search software
development here. They could be working in
software development, but in a digital
marketing company. If I want to search by company, I don't want to search here. This is the industry
of the person. Then there's first
name, last name, too specific, if you ask me, and then there's
profile language. What what language do their
Linkedin profile set up in? Is it English, is it
Spanish, is it Arabic? What language are they
using Linked in in? It tells you what language
are the most fluent with. Then there's years
of experience. Total years of experience, not just in one
company or in one row. Then there's groups and school. Groups are essentially
groups on Linked in. And school means if you went, let's say in Michigan
State University, you might want to find people who went to the same school
as you because that would be something common
and they might have a greater
chance of connecting with you or becoming
a prospect or customer or whatever
your client. If you want to sort by school, then you can sort by
school here as well. Then there's following your
company and view profile. Are they following your company, the company account that
you made on LinkedIn, if you have one, and have
the view profile recently, then you can have this
as well filter as well. Then there's connection. Connection essentially
is first degree, second degree, third
degree and group members. I told you what
group members are. There are groups on Linked in. If you share a group with them, then you can add this filter. But first degree
is essentially if you're directly connected with
that person on Linked in. Second degree is if you have
a mutual with that person. Right? Then third degrees, you don't have a
mutual connection with that person,
you don't know them. They're just a stranger to you with no mutual connections. And then there's connections
off. This is very handy. You can search a
person's name and you can find the connections
off that person. Let's say there's a key
player in your industry. You want to search
his name and then find out all his connections. That set of people might
be relevant to you as well because in your
industry, he's the key player. Then there's past colleague
or shared experiences. Past colleague is, have
there been a past colleague? Shared experiences is they could have gone to the
same school as you, to the same internship,
did the same internship as you or worked in the
same workplace as you. So you can add shared
experiences filter as well. Then there's recent updates. These three recent updates means recent is
basically 30 days. Have they changed jobs
in the last 30 days, have they posted on n
tine in the last 30 days, and have they been mentioned in the news in the last 30 days? These three filters, you
can use for that purpose. Then there's persona. Persona is essentially
something that you've built to tell Link in what type of person ideally
you're entrusted in. Here you can see I've built few personas and you learn
that in the coming videos, how to make personas
and all of that. Here you can select somebody
belonging to that persona. You can add a filter of a persona that you
have created already. Then there's account list. If you've created
an account list, account list is a company list. Remember, accounts
are companies. Then they'll pop up over here. These are three account
lists that I've created. Don't worry about
it. You'll learn how to make an account
list later on. I'm just showing
you the filters. Remember. Then
there's lead lists. The lead list is the
same as account lists, only there are people
instead of companies. Then I've built four lead lists and you can include
them or exclude them. So if I'm reaching
out to new prospects, I want to exclude
my current lists, because I've already
either reached out to them or either seen
them in my search. I don't want to see them again, because I'm looking for
new prospects right now. But if you're looking for
people from your old lists, then you can include
here as well. Then there's people in CRM. I haven't connected
the CRM right now, but you can connect
the CRM on Linked in and then see
the people in CRM. Then there's people
you interacted with, anybody you interacted with
on the Linked in platform. Then they're saved
leads and accounts. It's similar to account
lists and lead lists. Only you've saved them and
you're not created a list. What I like to do is I
don't like to include them. Instead, I like to exclude them. Why? Because I've already
reached out to these people. If I'm searching for
leads over here, I only want to see new people. What I do is I
just exclude them. I exclude both of them and I don't see them in
my search results. So this is how you use lead
filters in sales navigator. In the coming videos, we're
going to dive deeper. We're exploring
account filters next, and then we'll dive deeper
and do example searches for, let's say you're
doing a job search, or you do let's say a search for clients, if
you're freelancing, or a search for prospects if you're working in a sales
role in a big company. So we'll cover all of it in
the next videos. Don't worry.
3. Introduction to Account Filters: Previously, we saw how
to search for leads. Now we're moving
towards accounts. Previously, we saw lead filters. Now we're looking
at account filters. If you're not seeing
the full version, if you're only seeing
the collapsed version, then what you want to do
is what you want to go here and you want to
click on C all filters. Now These are all
the filters you have to look for companies to
search for companies, which are called
accounts on Linkedin. If you're searching for specific revenue or revenue
that's greater than a number that you have in mind that you might want to filter by this annual revenue. But I don't think
that it's accurate. Why? Because
Linkedin I doubt has accurate data on
company revenue. What is a better measure of how big the company is
is its headcount. As we saw before, I could
just go ahead and I could select 11 to 50 as
well as 51 to 200. I know that the company
is well established. Then there's company
headcount growth. How quickly the headcount is
growing? It's in percentage. Let's say I want the
company headcount growth to be at least 10%, then I can just go and
type over here, 10%. But I'm not going
to bother with it. Had quarter location. Previously, we saw this
filter in leads as well. It's the same filter. You can
just go and you can type in United States and you can
type in Canada as well. I can just filter by
these two countries. I'm looking for
companies that have their headquarters in either
United States or Canada. Next up, we have industry. Previously, there was also a
filter of industry in leads. But that was about
people, about the person, what they have added
in their profile. But this is about
the company profile. It's about the account. So we can just go
ahead and search for, let's say, I'm looking for
a digital marketing agency, so I can just type in marketing, I can also type in advertising. Sometimes marketing
agencies like to call themselves
business consulting, because they're
offering more than one service they call
themselves this. I'm just going to add these
three filters in industry. And then there's
number of followers. The number of followers on Linked in that that company has. Then there's
department headcount. If I'm let's say going
into sales and I want the sales department to
be a minimum of ten, ten folks in sales, a minimum. Then I can just go
ahead and add ten in the minimum section and I
can also add a max section, but that's not what
I'm going to do now. And then there's department
headcount growth. It's the same as company
headcount growth. Only now we're talking
about the sales department. Then there's fortune
500 companies. If you're looking
for fortune 50, which is the top 50 companies, and then there's
Fortune 51 to 100, and then there's
Fortune 101 to 250, and then the Fortune 251 to 500. If you're looking for
the top 500 companies, then you can just
select all of them. And then we have
technologies used. Let's say you're familiar
with certain technologies. If you're working in sales, you might be familiar
with sales force. You want to add that over
here because the company has to be somewhat of a
match to your skills. If I have used these
technologies before, then I'm confident
that I can do well in this job or do well
in this company, or at I know that this company is using these technologies that
I'm talking about. I'm going to add AWS as well, AWS. And AWS Cate. I'm going to go
with these three. Then there's job opportunities. Is this company hiring? If I'm looking for a job, I'm going to go and click
here, hiring on Linked in. Then there's recent activities. Recent activities
means that is there a leadership change in
the last three months, or has there been a funding
event in the last 12 months. What this means is, if there's been a leadership change
in the last three months, then that company is
significantly changing itself. It's either growing or it's downsizing or it's making a lot of changes, rapid changes. When leadership changes,
everything changes. Then there's funding event
in the past 12 months. You know that if a company
has a funding event, then it's likely to grow, it's likely to scale, likely to hire more people.
Then there's connection. If you want to only see companies that you have at
least one connection in, then you might want to go
with this filter as well. Then there's companies in CRM. I've not connected my CRM
as I mentioned before, so it's not going to
show up over here. I don't have this
option over here. Then there's saved accounts
and account lists. They're pretty similar, but
also a little bit different. Saved accounts is if I go
and save a company account, I can click save and I can
click on it individually, or I can just go ahead and
select them here and I can save or I can also go ahead and select all 25 that are
showing on the first page. Total we have 252 results, but on the first
page, there are 25. I can just go ahead
and select them and then I can save
them to a list. I can create a list of my own. But if I'm creating
a list, let's say, I want to create a new list and I'm adding a name to
it and I'm adding the description so that
it makes it easy for me to know what type of
list I've created. Then I'll have an
account list over here. These are two lists that
I've already created. We've seen the filters. Now we can also add a keyword to narrow down
our search even more. I can add marketing here, and then I'm going
to see 138 results. Previously, we had 252, now we have 138 results. I can select all of them, and then I can add them to
a list, I can save them. I can create a new list. These are all the companies
that satisfy this criteria that I have built and this keyword that I've
written over here. This is pretty much
it for this video.
4. Example Search 1: Finding Clients: Hey, guys, welcome back. Today, we're doing
an example search. Let's say I'm a freelancer and I offer my web
development services to dentists and businesses related to dentistry
in Australia. First off, I'm going to go into account filters because I
want to find companies, and then I'll find leadership in that company or in
those companies. I'll go in leads later on. First off, I'm going
into account filters. I'm going to go into
industry right away, and I'll select dentists. Next up, I am going to select
the company headquarter. I'm looking for
clients in Australia, so I'm just going to
type in Australia. Next up, I'm going to do a
company headcount s as well. Why? Because I'm looking
for small businesses. I'm not looking
for big businesses or companies that
have huge headcounts. I'm going to go with one to ten. Now, I have 134
results over here. What I'm going to do is I
can also save my search, but for now, I'm going to just go ahead and select all of them, and I'm going to build
them into a list. By the way, if you want
to select all 134, you have to go page by page. On the first page is 25, I'm just going to go ahead
and for the sake of example, I'm saving these 25. Dentists in Australia
is the name. I'm giving this list, and I'm just going to go ahead and
the description empty. Now, I've saved the list. I'm going into leads now. Now I'm doing a lead search, and the premise of it is, I want to find
senior leadership in these companies that I've
already created a list of. I'm going to go ahead
and I'm going to type in seniority level, CXO, or owner, or director, or vice president, because
in small businesses, these terms are used
interchangeably, and also senior and strategic. Then I'll go into account lists. Remember that I
created a list before. I'm just going to go ahead
and recall that list. It's dentists in Australia. I'm just going to go
ahead and include that. Now I have this list and I have the
leadership in this list. These are all, all
the relevant people that I am concerned with. This is what I
would do if I were. I would just go ahead and
I would save the search. Why? Because if I save the search over here, my
search will be saved, but not only will it be saved, it will also give me new people who are
qualified in this criteria. Anytime that there's new
people in this list, then I can just go ahead and
reach out to them as well. That fit this criteria. So now you have a
list of 86 people. What do you do with this list? There are a couple
ways to go about it. You can either use a
third party CRM software. You can export it using a third party software or extension and then
add to your CRM. Or if you want to
reach out right away, you can just go ahead
and click on Connect, and you can type in your
custom message over here. That should be relevant to this person that
you're reaching out. But link then I feel wants you to send e mails
to these people. This is the in mail icon. You can just type
in the subject over here and you can
send in a message. Sales Navigator gives
you 50 mils per month. But I don't know many people who have had success with mail. I would recommend you go down
the connect pot and send a custom personal message to this person that he would
want to connect with you, who would want to
engage with you. Make it relevant,
make it personalized. How do you make it personalized? You go and you see
what business they're currently He's currently
the head of Orthodontics, founder, director, and practice
owner at Vivaldi Smile, and you know he
has two employees. So there's a higher
chance he might need your service since he might
not have a website already, or even if he does
have a website, he does not have a
well built website. So just type in the name of the company in
your connect message, right? So I would recommend that.
So now what else can you do? You can also create a lead list. Just like you created
an account list before, just go ahead and select page by page and then save
them to a custom list. So I'm going to go ahead
and I'm going to type in or senior leaders in dentistry
related Australian companies. I'm being too
specific right now, but you might want to name
it something else, Perfect. Now if I go into leads,
I will have a list. Here is the list that I've
created senior leaders in dentistry related
Australian companies. If I go in this list, there are a few things
that I would be able to see. Just let it load up. If you know that somebody has changed jobs in past 90 days, then you know that
this person is willing to create changes in
the new role that he's in. Because he's a senior leader and he has just
joined a new company, then he might change things
around in that company. You might want to
reach out to them. The next thing you
can do is see how often they engage on Lincoln. Posted on LinkedN. Seven of them have posted
in the past 30 days. That tells you
that they are more likely to respond to you because they're
active on the platform. That's it for this
video. We'll do another example in
the next video.
5. Example Search 2: Selling SaaS product: Hey guys, welcome back. In this video, we're
doing an example search. Let's say I'm working in a sales role in a
b2b SAS company, and we're selling to
chief technical officer, CTOs in the United States
of medium companies, not too big companies and
not too small either. First off, what we're going to do is we're going
to go ahead and set company headcount
to be 11 to 50, and also 51 to 200. That way, it's 11 to 200. Next up, we're going
to current job title, and we're typing in chief
technical officers. Now, we're looking for a
specific country, right? So we're going to go ahead and geography and type
in United States. Then we also want
their profile language to be the same as mine. They're using
LinkedIn in English. Now I'm going to go
ahead and add in two more filters that will
make my search too specific, but also very relevant. What I'm going to do
is I'm going to go into connection and
I'm going to say, I should be having a
mutual with this person. I'm going to select
second degree connection. That has narrowed down my
search to 1.5 k results. Now I also want them to
be active on Linked in. They must have posted something on Linked in in
the past 30 days. And that has natted down
my search to 495 results. That is pretty sufficient. What I should do now is I should select all of them, and then, like I said, make
a list of them, and then reach out to them the same way that I showed
you in the last video. So reach out to them via Linked in and just connect with them, send them a personal message, and before sending a message, make sure you're seeing
what they're doing. You're familiar with
the company they're in, what it does, and
where they're based. So that would help you a lot in personalizing the message
that you're sending them. What you can also do is
add in an extension, which is a third party
extension that you can find anywhere
on the Internet and then export all of them in all
these 495 results in bulk, and then add them to your CRM. That would help you a
lot if you're using the CRM software to reach
out to people to call them, and to send e mails to. Now, whenever you do a search, I recommend that you save it. Why? Because if you go
in my saved searches, you will see that I'm getting notified every time there are new results that qualify in this criteria of the
list that I billed. I'm getting new results, 207 new results since
13th of February, 323 new results since
sixth of February. I'm getting new
results every time somebody qualifies in this
criteria that I've billed, that's it for this video.
6. Example Search 3: Finding Hiring Managers: Hey, guys. In this video, we're doing an example search
in which I'm job search. I'm searching for jobs that are related to sales in
the United States, and I'm looking for
hiring managers. First I'll find companies
that are hiring, and then I'll find the hiring managers in
those companies. Because we're first
finding companies, I'm going into account filters. What I'm going to
do is I'm going to the company headcount, first and foremost, I don't
want a very big company, I'm going to go with 51 to 200. Then Then I'm going into headquarter location and I'm selecting the United States. Now I'm going into industry. In industry. Now
in the industry, I'm going to select IT or software because they're
interchangeably used. Software, and I'm going
to select many of these, and I'm going to
select all that apply. I'm going to select ID
system, custom software. One thing I don't like is
I to type again and again, the same word, the
same keyword, right? Now having added the industry, I'm going to go and turn on the hiding on Linked in filter. Now it's giving me 2000 results. I want to narrow it
down a little more. I'm going into
recent activities, and I want some company that has had funding activity
in the past 12 months. Why? Because it'll tell me that they're sing that
they're growing? B that's what happens
after a funding event. I'm turning this on.
And look at this now. I'm left with 38 results. I can also turn on
this filter that they've had a senior leadership change in the last three months, which also refers to the
somewhat of the same thing, that they've had a
leadership change and now they're bringing in
something different. They're doing
something different because that's
what happens every time the leadership changes
when the top brass changes. I can also add this filter
to even broader my search. Now, these are all the
companies that I have. I'll build a list. I showed you how
to build a list, and now I'm going
to go into leads. So Now, once I've built
an accounts list, which is relevant to me, I'm going to go and import that. So let me find an account list just for
the sake of example. And I have imported
that account list, but I'm looking for
hiring managers, right? I'm looking for hiring managers in those companies
in those accounts. So I'm going to go and
search by job title, and I'm going to type in HR. I'm going to include
all of these. So HR recruiter because these terms are used
interchangeably. I'm adding all of them. Recruitment specialist. Now you'll have a list
of HR managers of recruiters that are in those companies that
are relevant to you. What you want to do is reach out to them in an
appropriate manner. Maybe add in a clause in
your connect message that I'm willing to work for the first ten days for
the first month for free, and if you feel I'm worthy, if you I'm a good
addition to the team, then you can offer me a salary. Then you can send
me a job letter. Then you can send me an offer. That would be a good
start, I would say. But you can reach out in your own manner,
whatever you see fit, but this is how you use sales navigator to find those people that
are relevant to you.
7. Sales Navigator Homepage and Overview: Hey, guys. Now that you
know how to use Linked in, how to create lead filters, account filters, and set up
lead lists and account lists, how to save searches,
all of that. Now I want to introduce
you to the homepage. I told you, home page is
not complicated at all. All you need to know is
how to use searches. Once you've created lists
after creating searches, once you've created account
lists or lead lists, you can see alerts. Alerts are basically
any announcements, anything that is
relevant to you. On the left hand
side, you can see all alerts like they are posts or making any
announcement or changing jobs. You will see those alerts
over here on the left. Now on the right, you
will see personas. What is a persona? Persona is basically you telling Linkedin, what type of person
you're entrusted in, what type of person you
think would be a prospect. What you do is you go into personas and you
create a new persona. You can add any name
to this persona. Let's say, I can
say human resource. I can create a
persona of HR folks. I can add human resource here. And seniority level, I can say, they need to be an owner, CXO, strategic, senior director. Any of that, and I
can just go ahead and save the persona now.
Let me just move this. I can go ahead and
save the persona. It's you telling Linked in what type of people
you're entrusted. That's a persona basically. These are three personas
now that I have on my LinkedIn sales Navigator. Now on the right hand side, there are priority accounts. These are accounts
that you have saved. For that, I'll go
into accounts here. This is the account list
that you'll see now. Just let it load
it up for a while. This is account list
that I've created. These are all the accounts,
all the companies that I might be interested in. That's why I created
them in the list. As you can see, this is
company name on the left, these are connection
pots, these are alerts. Alerts are the same as
you saw on the alerts. Now, all you see is alerts that are more organized,
more structured. They're organized by company. In this company, there was this guy who recently posted on Lincoln,
so that's an alert. In this company, there
was this guy who recently did something
that I might be concerned. You can add notes, and that's very important. Let's say you saw an alert
that somebody changed a job, and he might have been a
past customer of yours. So what you can do, you
can just add a note that after three months once
he settled into that job, you want to reach out to him. You can add a note for yourself. That's a very useful
very handy tool as well. On this side, you'll see
lead recommendations. That's Linkn recommending you, folks from this company. Folks from this company, that's Linkn recommending you based on the persona
that you select over. If I select human resource
that I've just created, If I select this persona, then the LinkedIn's algorithm will recommend a
different lead to me. You can see there
was a different lead before according to the
persona that I selected, and now there's a different
lead over here that Linkin is recommending
me from this company. It's a very handy tool to use. Now moving on, let's
go to messaging. What you see here
is a different UI compared to what
Linked in usually is. It's a sales navigator
exclusive user interface. The messages over here are not synced with your
Linked in messages. Sales Navigator keeps
its messages separate, people separate that
you're reaching out to from the messages that you
have on your normal linked in. I think it shouldn't be like
this, but it is what it is. I wanted to show
you what this is. That concludes our overview
of Linkedin as a platform. In the next video
in the final video, you will get to see a protip
on how to export in bulk. I haven't showed
you that right now. I haven't showed
you that until now. But in the last
video, I will show you how to export in bulk. Because I showed you
that Linkedin does not allow you to export
more than 25 at a time, because that's the first page. In the last video, you will
see that. Take care, bye bye.
8. How to Export Leads in Bulk: Hey, guys. In this video, as promised, I want to show
you how to export in bulk. Because Linen does not
allow you to select more than 25 in a single entry. What you can do is you can export all 140 results with
what I'm about to show you. But with Link in
sales navigator, you can only select 25 and then add them to a list and then select 25 on the next page and then add them
to the same list, and then keep doing that until you're done
with 140 results. Even though I don't
want to do that, some people do and
I'm fine with it. What I want to show you
is a way around it. How do export in bulk
with just one click. This is what I would
reco There are two third party softwares
that you can use. Here's a boot, and here's LIC. Both of them offer you 1,000
exports for the free trial. What you can do is you can add them to your chrome
extension just like I have. Here's the chrome extension
that I have added. You can add them to the Chrome extension and then you'll get this icon whenever you're using Linked in sales
navigator search. What do I I'm going to
go and I'm going to export 140 results in front
of you with just one click. This is a free account,
mind you, with vA Boot. You can also do that
with Lix or with a Boot. If I just click over
here, watch what happens. Just give it some time. It is asking for a name for 140 leads
that I'm about to export. I can just say test lead list. I'm going to export 140. That's pretty much it.
It's now happening in the background and once
the spreadsheet is ready, you'll be notified
by Ava good on your e mail that you used to
sign up for the free trial. You'll be able to download it right away in a spreadsheet. For that, thank me later, but remember to use
it responsibly. Take care and goodbye.
9. Other Lead Generation Methods (Bonus Lesson): We have seen till now
is how we can generate leads using Linked
in sales navigator. But that is only one of the methods that you can
employ in your business. So you don't want to stop there. You want to know the other types of lead generation
methods that you can employ in your business to get the best
possible outcome. Otherwise, it might seem like you're leaving
money on the table. So it's time for you to know the other various methods
of lead generation. And since I don't know what
your business model is, you will need to see the
complete video to find out which ones are effective
in your selling strategy. Okay, so let's begin with
our legion overview. And this video will be very beneficial for you
because this is exactly what any legion agency,
including ourselves do. If you are doing lead
generation on your own, or if you're looking to find out other ways that you can possibly explore for generating leads and crust and graphic around
your product or service, then this video will
be very beneficial. On the left, you can see that
there are sources of these, which can be classified into
coal leads and hot leads. So cold leads have not yet shown an interest
in your product. They probably don't
even know you exist. But they fit your ideal
customer profile, right? Whatever you're
targeting, whatever the audience is that
you're targeting, right? So they have those
straits cold leads. And the hot leads are
those people that have those straits as your
ideal customer profile, and they've shown an interest and they know that you exist, and they are looking for something similar that
you're offering, right? So they might be looking for a similar service or
a similar product. So let's explore
the various ways of generating coal leads. The first way will be Google
Business web scraping. So you can find local
businesses via Google Search, and then you can scrape
that data off of Google. Next up, you can sign up
for Apolo IO or Snov IO and find people in your niche or industry and scrape
that data for you. And then there's LinkedIn
Sales Navigator, which itself is a
very important tool for b2b lead generation. Then there's coal
leads that you can buy from an agency like ours. Now let's talk about hoot leads because hot leads
are actually more important at times and also more expensive if you're buying
them from an agency. The first thing,
of course, you can buy them off of an agency or let an agency handle that lead generation
process for you. And then you can only pay
for appointment set or the leads that are
coming in that have actually shown an interest
in your product or service. They know about you,
they know you exist, and they're interested in a similar product or service
that you're offering. Then you can create listings on portals such as
property websites, Craig's list, or Pin Trust, and that could be an organic
way of generating leads. And then of course,
you have Facebook ads. So you can direct traffic
to your sales page, or you can capture leads in the built in form on the
Facebook platform. Then of course, there's
Google ads as well. Whenever you're
talking about adds, these are the two giants,
Facebook ads and Google Ads. Then there are
other sorts of ads that you can buy Twitter, Linked Tin or CRA ads. So it all depends on where
your ideal customer is. If you know where your
ideal customer is, then you can run ads on
that platform, right? Then there's organic
content that you can generate so that you'll
be getting organic leads. You can generate
social media content, build social media profiles
and maintain them. You can upload
content on YouTube, upload videos that are
relevant to your niche, or you can upload blogs on
your website and do SEO for them so that
they're optimized for certain keywords
that you're targeting. Then you can do LinkedN
B to B content. You can post content
on LinkedN that will generate crust
around your niche, that will be relevant to the people that you're connected to. That is a great way
if you're looking for generating organic
leads from LinkedIn. Then you can answer
queries on edit and Koa, which are relevant again to
your niche or your industry. And then you can
join relevant forums and Facebook groups, which would also help you a lot if you're active in
those communities. If you're generating leads, then you need to manage
them effectively. So you've captured
a lead in step one. Now you need to nurture them. So if they're co leads,
you need to nurture them. You need to develop and
maintain relationships. You need to sign them
up for a newsletter or an e mail marketing campaign for anything that can generate
interest for them. Then you need to qualify them. You need to make sure that those people are qualified
enough for your service. You're not just
targeting random people. You're not just
getting random leads. If you're getting random leads, then they would not qualify according to your ideal
customer profile. This is very important to
verify that those leads that you're getting fit your
ideal customer profile. Then there's regular follow ups. They might be looking to
buy in the next quarter, or they might be looking
to buy the next month. So you need to follow up and
stay in touch with them. If you've come this
far and you're confused about the type of lead generation strategy that would be effective
in your business. Then you can book a one
to one consultation with me to help strategize
and implement those lead generation
tactics in your business and find out which is the
best working one for you. So just a little overview for you about what our agency does. Right now we're not
taking in more clients, but maybe when you're
seeing this video, we might you might want to
reach out and find out. Our agency not only generates cold leads because that's
what any agency can do, we also generate hot leads which are already
people that are entrusted in buying a similar service
that you're offering. We do it using Facebook
and Google ads, and also using
content marketing. Content marketing is what
you're seeing right now. You're seeing a video, and I'm telling you about
my agency in that video. It is a form of content marking, but it could be anything, could be text, it
could be videos, it could be animation,
it could be pictures. Just like we're doing
it for ourselves, we do it also for you. That is it for this video. Goodbye.
Daniyal Faheem, A Business Development Manager
