Transcripts
1. Introduction : Welcome, welcome. I am super
excited that you decided to jump into the program
and learn how to start your very own podcast. The goal of this
program is to eliminate kind of the mystery, the fears, the confusion, and the
uncertainty around starting and retaining your
show for the long term. A startling statistic is that 97% of podcasts do not make
it past Episode three. So if you get past
Episode three and you publish your fourth
episode of your show, you are in the top 3% of all podcasters, which
is pretty insane. So through this program,
you're going to learn everything from planning
out your show, naming it, getting your kind
of art and title and your look and
feel dialed in, as well as knowing who your
show is geared towards, who the audience is, and Taylor in your
episode to help those we'll move into
recording. So we'll cover all things camera gear, audio equipment, figuring
out how you can have your show look and sound as
professional as possible. Even if you don't have
a studio like this, we're going to have it
so you can leverage what you have and get the best quality stuff
out of what you have. Then we'll move into
the editing process. This is where most people get super scared, but thankfully, there are a lot of
great tools out there for beginner
editors that don't have any experience that you
can literally just plug your episode in
and it will cut it together for you,
which is pretty crazy. We'll also touch
on how to create social clips for social media, so you can attract more
people to your show, leverage all the
great conversations you're having and use
it as a marketing tool. Then we'll move
into distribution, which again is a confusing
part for a lot of people with RSS feeds and
all this crazy lingo. We'll make it really,
really simple for you on how to use free tools to publish your show on major platforms all over the place, as well as leverage
the video aspects of it for your
YouTube channel and other emerging platforms
that are using video more frequently
for their podcasts. Finally, we'll move into
a marketing segment where we'll kind of go deep on the
marketing nerd inside of talk about all the great
things you can do for a really successful
podcast launch, how to batch record episodes, so you're spending
less time, how to leverage AI tools to make it. So again, you're not
using as much time or resources to write descriptions and
create thumbnails and all the crazy stuff that goes
into this type of thing, and understanding that
the professional side of podcasting can be daunting, but with all these types
of videos and lessons, it's going to make it much
simpler for you to scale up. This will cover all
types of podcasts. Whether you're
doing a solo show, an interview show, whether you have a round
table discussion, or a mixture of the three or four different styles
that there are, you can make sure that
your podcast is going to look and sound as
professional as possible. So again, I hope you're
super excited to jump in. Let's watch the next lesson, and let's kick it off
here in the course. We'll see you in the
next one. Peace.
2. Audience and Goals : All right, let's jump
into the next lesson, which is talking about
how to really establish a good audience and
goals for your show. I cannot tell you how many
people start a podcast that have no real person
that they're targeting, no ideal audience and no consistency with who
they're trying to speak to. And it comes across
really obviously if you're just doing a
self serving podcast, talking about yourself and how cool you are and all the cool stuff you think is cool, but
no one else really cares. And that's the differentiator
between growing a really, really strong following with your podcast and just kind of falling by the wayside
as extra noise. Think of some of your favorite podcasts
that you listen to. Yes, it probably speaks to
an industry that you're in, a topic or niche that you
would be interested in, like, health, fitness,
relationships, whatever it is. But almost always, they have
kind of an ideal audience or an ideal person that they're trying to target
with their content. And that helps really,
really well for one, longevity of the show,
feeling like it's created for you with that
interest or that niche in mind. But also, if it's a niche or industry specific show,
knowing that, hey, we're creating this
for real estate agents or we're creating
this for surfers, or we're creating
this for teachers or moms with more than two kids. The more specific you get with your audience segmentation, the more deep you can
go because you're going to understand who
you're targeting, you're going to understand
what their problems are, what topics they're
interested in learning, and the episode topics or
the guests that you would have on literally write themselves once you've
clarified this. Now, if you have a business or an online program or something that you're
offering to an audience, it would make a lot of
sense for you to create a podcast that would attract
that ideal audience. So a good example would be,
I have an online program that teaches videographers how to start and
grow a business. It would make a lot of sense
for me to start a podcast that interviews other
videographers in the industry, learning about business
practices, sales, marketing, growing a team, and all the
things that go with that. There are podcasts out
there that do that, so that's already been done, not that I couldn't
do it, as well. But as you can see, that's a natural upsell into what I do. So then in my podcast
interviews, we could be talking. I could have an ad
interject that talks about my online program
that could teach them how to grow their
own business on rocket fuel speed and how
they could join right now. Having those built in offers with your
audience just makes it a natural upsell that
you're trying to do naturally. Now, if you're doing
a hobby podcast, nothing tied to a business
or anything like that, that's a completely
different ballgame. Most of the stuff we're
going to talk about in this program is how to leverage your podcast for your
business, to get leads, drive sales, grow an audience that you could eventually
sell to in the future, and really try to capitalize on the attention from your show. The goal here is to
have a larger subset of an audience that you focus
on without being too broad, but also being more specific
without being too specific. So a good example would be a if your podcast is about
entrepreneurship. That's a really general term. It's just anybody that has started a business or
founded a company. So that's like,
really, really broad. You could do that,
but there's going to be a lot more competition in that area with other podcasts that are more
established than you. On the adverse of that, if
you only made a podcast for female entrepreneurs
starting a beauty business, while that is a lot more
niche and specific, that's going to be more tailored towards a specific
type of listener. And if someone is a female entrepreneur in the
beauty business, they're going to be much more
apt to tune into your show. So that would be a
winning category, what I just mentioned. But being almost too niche
or too specific would be like women in Chicago that
are starting a lash business. Really is limited to only a couple thousand people
compared to if you started how to start a lash business for
the entire country. So it really takes a
couple of minutes to think about who
this show is for. Who could I tailor this show to? How could I make that in my introduction
statement of the show? This is the ABC podcast where we help ideal audience do this. Make sure to tune in
for weekly episodes. If you take your ideal audience and you figure out what
they're looking for, you can build a show
around what they're looking for that is going
to attract more people. They're going to tell all
their friends about it and make it really a
raving review show. As I mentioned, there's
a lot of collateral benefits of having a podcast. Number one is if you have
a business to drive sales. So if you're a service
based business and you are putting
a show together, that could help drive calls. If you're a product
based business, it could drive orders
on your website. That's really the
most direct thing that you could possibly
benefit from this is getting people to buy
whatever you offer or sell. Second, which is really
an understated part of having a podcast is the complete ease it is to
produce weekly content. If you're trying
to put yourself in a position that you're going
to have four or 5 hours a day that you're going to
be doing Tik Tok videos or reels or make long
form YouTube videos, sitting down and
making that content takes a lot of effort
and time to plan out, to edit, to figure things out. With a podcast and especially
an interview podcast where you sit down
and have someone else talk most of the time, you just sit down and
have a conversation, and now you have a ton of
content that you can share out. Another great benefit is having lead building built
into your podcast. So if you're paying
money to run paid ads to capture leads on
Facebook or Google, this is a great way
that you can get free leads coming in
from organic traffic, which is just big
fancy words for saying offering some
kind of lead magnet in your video or your
podcast that's going to get people to give
your email for that opt in. So again, using the
videographer podcast that was fictitious earlier, say the show is geared
towards videographers. In the middle of the
show, I could have a break that talks about an ad, which is just an ad
for my own product, which could a free
30 page guide on how to grow a videography business
to six figures and above. So I could offer that up in
the podcast and then put a link to it in the show notes where somebody just
gives me their email, and then I can capture
their lead information. This is just basic
marketing one oh one. But if you're not doing anything for organic lead generation, this is a great tactic that you can leverage your podcast for. It's as simple as having a canned ad that you put together, which is just you talking
to the camera, saying, Hey, if you're a videographer, you would benefit from ABC, get the thing in the link in
the description box below. It's as simple as saying
that. And typically leads that come
from a podcast are much higher quality because
they're willing to sit and listen to you talk for
an hour or longer at a time, which is a big time
commitment for people. So if they've sat down and listen to you talk
for long enough, they're most likely going
to be an interested lead that wants to take that next step with
you and your company. Now let's talk about
goals a little bit. So what I tend to do is set six or 12 month goals for my podcast and for my
client shows as well. And we'll look at a key
performance indicator or a KPI. So if your entire purpose
of your show is to drive product sales,
that's a really easy way. Do a coupon code
called coupon podcast. So if anybody uses
the podcast coupon, you can directly track sales
to that and you can prove how much money you made in a six or 12 month period
from your show. That's a very transactional KPI, but it is one that most businesses would
be very serious about. It's like, how much money
have we from selling our product or service based on the attention we've
gotten from the podcast. Another KPI could
be leads generated. As I just mentioned,
having kind of a marketing funnel
setup where, hey, we're getting ten
to 20 new leads per week just from our podcast, which could be a
great way that you can measure the
success of the show. Another KPI could be
social brand reach. So if you're posting all
these clips on Instagram, Tik Tok, Facebook,
wherever it is, showing the aggregated
viewership or just awareness that those clips have made could
be another piece, as well if you're trying to just leverage this
as a marketing tool. Whichever that you
decide, though, I would definitely
suggest having two to three different
KPIs that you are wanting to lean in and not solely make it on
listeners or downloads. Because especially
as a new podcast, you're not going to have
hundreds or thousands of views on your first
couple episodes, but it is more of a
longer term play in terms of all the great benefits that come from having a show. In addition to having
a audience that you're focused on and KPIs or
goals for the show, I would also encourage
you to really, really, really focus
on having an X factor. This is basically a feature of your podcast that
makes it really intriguing or different from
everything else out there. Think of some of the best interview shows
that are out there, like hot ones, which
is where Sean Evans, the host sits down
with a new celebrity every interview
progressively eats hotter and hotter hot wings
throughout the interview. It's similar to where
we're just sitting down having a conversation just
like this with an interview, but we're adding
the one X factor, which is hot wings that
goes baked into the show, which makes it
funny because some people cannot take the heat, which keeps that kind of fun entertainment value
right in the show. For their show, it makes
a lot of sense for them to have their own
branded hot sauce, which connects the brand with the show outside of just
watching the episodes, which is a really
smart marketing move. Another example is Cold
as Balls with Kevin Hart, which is a similar type
of topic where it's a sit down interview with
Kevin Hart and a guest. But the unique X factor for
them is that they're doing a cold plunge the entire time
they're doing the episode. And, of course, Kevin's
like wincing and grunting and making
funny voices and faces, which keeps it entertaining and fun for the audience
that's watching. Now, I'm not telling
you you have to go eat super hot blazing
wings or jump in an ice cold ice bath
to make your podcast, but consider having kind of
an X factor or something that makes your show unique or stand out where
you're making it, so it's educational,
entertaining, or inspirational, all mixed into the
show, and it keeps it fun and entertaining for
people that are watching. Take some time, pick out kind of the audience that you're
wanting to go for and go, again, we're going to
go mid market here, so we're not going
super general, like, a business podcast. We're going to go a
little bit deeper. What type of business owner? What type of niche are they in? What are
they interested in? Really try to bake
in that audience that you're going
to try to focus on, and that will help you articulate
what your shows about, who it's for, and come up with episode topics
down the road, as well. Okay, that does it
for this lesson. I'll see you the next one. Oooh.
3. Naming the Show : Now that we know who we're targeting with our show,
what the goals are, what we're trying
to achieve, now it's time to do the
fun and creative part, which is to name the show. Again, this is a really big road block and barrier
for most people. They don't want to make
the wrong decision and name it something
stupid or irrelevant, so they just worry for days
and days on what to name it. This is not what you
want to be doing. Again, now that we've
clarified our audience, this is where you
just back yourself into the name of the show. Something that I
really try to focus on is two elements
with your name. One is discoverability. So if you name it
something super specific to you that no one
would be searching for, it's really hard for
you to get discovered in the search libraries, as well as Spotify or YouTube. So a good example
would be if you had a show teaching plumbers
how to grow their business, it's all about
entrepreneurship for plumbers, you could name the show the
Plumber Entrepreneurship Show or the Plumber Business podcast
or something like that, where if someone
was looking that up in Google Search or YouTube, they could easily
find that show. A good example is a
connection of mine, Ryan Coral up in Michigan. He has a show that
I've been on a couple of times called Studio SherpAS, which is online program that they built
for videographers, helping videographers
grow their business. Now, studio SHIPz is a really hard thing
for people to find. So he left his program name as Studio Shirpz, and
a couple years ago, he rebranded his podcast called The Grow Your ideography
Business Podcast. So if someone was looking up how to grow their
videography business, his podcast could
rank and search, and that's really
the main reason why he decided to do that. So the first, as we mentioned,
is being discoverable. The second is keeping
your audience in mind. Not only does it have
to be discoverable, but does the name speak to what the show is
about specifically? So, as I mentioned, Kevin
Hart's interview show was called Cold As Balls, which isn't specifically
interviewing celebrities in a cold tub, but Cold As Balls is an interesting title that
would grab your attention, and it also speaks to or hints
at what the show is about. Same thing with
hot ones. It's not eating hot wings
with celebrities, which is exactly what
the show is about. It's called Hot Ones, which just kind of leads into
what the show is about. There are some
exclusions to this rule. For example, my podcast is called the Rhymes
with Odd podcast, which is not discoverable at all until you think about
the marketing mind that I put this together
for because when I introduce myself as Ryan
Snod at Rhymes with Odd, that's kind of my calling Carter my kind of slogan
that I always say. The other funny thing is that there's a lot of
people that I'll meet out in public at networking events that cannot
spell my name, which is SNAADT and they'll remember Ryan
Snod at Rhymes Odd. So they'll look up Rhymes
with Odd in Google. And now, since I have a
podcast that has named that, people will find the podcast
and they will find me. So obviously, there are
some standouts here. It's not always going to be as simple as ABC as
we're talking about. But if you're starting
a show from scratch, this is a really, really big thing you
want to think about. What's the show about? Who's it for? And
how can I easily communicate that in like two or three words to the
general public? So they seem intrigued
to watch the show. So take a couple minutes, think about what
the shows about, the audience, all the
things we've talked about, and then start writing out
some concepts that you have. Write down the four
or five options, I would text those options
out to your friends and say, Hey, I'm starting to
podcast about ABC. Would love your
input on which title you think would fit
well for the show name. Get some input from there,
and then you can also take those titles and put them
into chat GPT and say, Hey, I'm starting to
podcast about ABC. Would love some
alternate versions. Give me like ten to 20
different names for a podcast based on
this topic idea, and it'll spit some
options out for you. This is good just to
brainstorm in general. But then once you
kind of narrow in on a title name that you
want for your show, then I would take
that title name, and I would go and search
in the Apple podcast to see if there's a podcast
that's already named that because the last
thing you want to do is start a podcast that's
already been created. So if you do that and there is a podcast that
has already named, what you're wanting
to name your show, just go back to
the drawing board, find another title or find a way you can tweak it so
it's unique to you. So, once you've done all those
things, congratulations. You now have a name
for your show. This is really the thing that is scary and daunting
to a lot of people, but once you have a name, it makes you feel a lot
better about the show, and now you can
successfully move forward with the rest of your
entire production planning. So now that we have
a name, we're going to move into the branding
elements of this. We're going to put together a quick little video for you to show you how to do this in
Canva, really, really quickly. They have a ton of
great templates for putting together podcast art. This is actually how I
did my own podcast art in about 15 minutes when
I first launched my show, I considered hiring a graphic
designer, a logo designer. That's a bunch of extra money and effort that
you don't need to do for a show that is
not even launched yet. So my biggest suggestion
would be going into Canva, going into the templates tab, and looking up podcast templates
and starting from there. We'll have a dedicated video to show you exactly how to do this in greater detail on Canva, as well as the Canva template
that you can just take it, drag and drop your
elements in there, your title, and be off to
the races really quickly. That does it for
this lesson, guys. My name is Ryan Snot Rams ad. We'll see you in the
next episode. Peace.
4. Show Structures : Popular show structures. This is a piece that
a lot of people don't think about when
they start a podcast, and something that I wanted to have a dedicated lesson to. So in terms of show structure, what I mean is really the format and the
consistency of the show. So most episodes are going to follow the exact
same structure, one for consistency for your own benefit, but
also for the audience. They're going to tune in knowing exactly how
this is going to go. Think of your favorite TV show. Almost all of them follow
the exact same structure. Good example is I'm a big fan of bar rescue with John Taffor. So John Taffor is this bar
rescue guy that comes in, consults with a failing
bar or restaurant, and converts the business into a success in seven days or less. But if I sit and binge watch bar rescue over and
over and over again, every episode starts to blend together because they follow
the exact same structure. Don comes in,
assesses the damage. They yell at the owner a couple times, cut to commercial break. They'll come back, and it's the exact same structure
in every single episode. Now, while this doesn't have
any kind of spontaneity, this is a great way that your
audience can get kind of used to and conditioned to what the episodes are
going to be like. In terms of episode structure, there's a couple of
different ways that you can structure your podcasts. One is doing a solo show. This is a great structure if you want to go really
fast with this, and all you have to
do is sit down and record you don't have to rely on anyone else
or anything else. You just have to
have you, the way to record your episode,
and you just go. These types of solo shows are typically really good
for people that are subject matter experts on
a topic that they could talk about for hours
and hours and hours. Now, if you have a podcast topic that you could only on yourself, rif on for like three
or four episodes, a solo show probably is not
the best option for you. Second style of podcast is what we're probably
most familiar with, which is an interview podcast, where we have a host that is the consistency in
every single show. They are the same person
there, and the person in the other chair is the person that is
rotating every episode. The biggest struggle with
having an interview show is having good guests on the show and having consistently good
responses from people. This comes from having
a good interviewer, as you, the host would
have to become over time, but it's a great way that you can just have in people from your network and put them in the chair and
have a conversation. And for people like
myself where I have a really large
professional network, it was a great option for
me to do my podcast as an interview show because once I put it out to the world, Hey, I'm starting a podcast show about business and
entrepreneurship, people that are in that world, who would want to come
on and talk about their subject matter
expertise on my show. And I had dozens of people
reach out right away, and I had my first
20 or 30 episodes already planned out with all the guests that
I had on the show. Interview shows are also really beneficial
for you as the host because you don't
have to prep anything besides a couple of questions. You just sit down and
have a conversation. It also benefits the interviewee because it gives them a
chance to get on the mic, talk about themselves, and promote whatever they're
doing at the end of the show, which is always a great benefit. The third option is kind
of doing a round table. So this would be where
you have two or three different hosts or rotation of those types of people and having new guests on the
show every single week. It is great if you
have other friends or business partners that want
to be involved in the show, where it's not just reliant on you as the only host
that can be on. A great example of this is Logan Paul's podcast Impulsive, where it's usually Logan sitting
down, Mike, his co host, and then he might have one
or two other people at the table with a guest that
rotates every episode. Another great example is
the full Send podcast, where there's a rotation of
four to six different guys that go in to the guest, and they sit down and
have a conversation, drink and have a discussion
as they're talking. So the round table is definitely more of a conversation
with a group, and it makes it more
of a conversation that is less scripted.
People can have input. And also if you have
a funny co host their only good thing is just get a laugh out of the audience, but you're the more like, follow the script and the structure
and the questions, that's kind of a fun
dynamic that can make your show unique and
that will make it pop. And of course, there's
the other option, which is doing a combination of these different show formats. You can have a show
within a show, which is pretty popular as well. So a great example of this is the real AF podcast
with Andy Frisella. He has his primary show
where he'll sit down and interview someone for an
hour and a half to 2 hours. But then also on the same
podcasting platform, they'll do shows within a show like CTI or Cruise the Internet, where him and his co host DJ sit down and look
at Internet things, talk about pop
culture, social media. They pull stuff up on the
screen and they discuss it. Then they also have an interview segment show within
that podcast. They'll do a full episode
where they sit down with someone that went through
Andy's Live Hard program, and they'll talk through the trials and
tribulations of that. So he basically has three
shows within the same podcast. If you want to get
that granular, you're welcome to
do that, as well. And I will say this again,
most successful podcasts have one really good guess two, they have really good
subject matter topics that people don't have
very good access to, so people will tune in solely for what the
topic is about. Or three, they have
a combination of those two things where the interview is happening
in a weird situation. So, again, the Colts
Ball's example with Kevin Hart is a great one. Jack Black has a
podcast where he goes hiking in Hollywood
in the mountains, and he interviews another
celebrity on the hike. So it's funny because
Jack Black's overweight and he's working on his fitness. He's huffing and puffing while they're doing
the interview, and it's just kind of an
interesting conversation that you just
wouldn't see before. So you don't have to have A plus celebrities on your show. You don't have to have a
crazy big production budget or have a podcast studio
even like this at all. If you have some of those elements that
people would tune in for, like, an amazing topic, amazing guess, those are the things that are going
to get people to tune in and stay tuned in and will really grow
your show for you. Lastly, for the segment
I wanted to touch on kind of how the episodes
are going to flow. There's a lot of different
kind of debate on this podcast world about
how your show could go. Some people, if they run ads, they'll do 5 minutes
of ads in the very, very beginning of the show,
and then they'll have an uninterrupted
episode after that. Some people like that,
some people hate that. Other people will do just a branded intro logo with music, and then go straight
into the interview, branded logo Otro,
and that's it. That's a really, really easy way to edit them quickly
because all you're doing is adding an intro and an outtro, export
it, and you're done. For me, I want my
viewing experience to be as positive as
possible for people. Also being in podcast production for the
last eight years, I found a really good
structure that I like and what I would recommend you
to do for your own show. I would start with a
30 to 45 second clip or kind of teaser for
the episode at the very, very beginning of the
show that's going to hook people's attention and
grab them right away. The reason for
this is because we want to grab
someone's attention. If they're going through
podcasts and they click in, and it goes straight into
a boring aside where the host and the co
host are kind of talking about whatever
for 20 minutes, and they never get
into the content. People are going to click off. They're not going
to pay attention. So this hook solves that
problem by making it really, really intriguing
and mouthwatering in the very beginning, and then we get
into the episode. So we start with a high
attention grabbing hook, 30 seconds or so
in the beginning. Then we'll do a branded intro that's consistent with
every single time. So we'll use the
same brand music and a logo intro to kind
of introduce the show. Then we'll go straight
into an introduction where the host introduces themselves or the
guest or the topic of the podcast, and
we jump right into. Then as you go along, you might just have it go through
the rest of the show, and then the ending
is the outtro that is branded with the logo, and
it's done, and that's it. But as you start to get a
little bit more established, you might want to throw
some ads in there. You might want to do
some lead list building or plug something
that's going on. So typically, what I'll do is do one to two ad breaks
throughout an hour long conversation and kind of stick them somewhere in the
middle of the show, as well. But if you want your
show to go ad free, that's completely fine, as well. I would just stick with a the
intro animation and music. We go straight through
the episode and then the Outro animation
and music, and you're done. And we'll show you
how to do this all in the editing modules as well. But that's typically
the structure of the show that I found that
goes very, very well. Now that you've settled on
a structure for your show, it's almost time to
start recording. We've got a couple more lessons, but that's it for this one. We'll see you in the
next video. My name is Ryan SnodErmod. Peace.
5. Make Money from your Podcast: Money. Body. Alright,
let's talk money. This might be the number
one question that I got when I first
started my podcast. I had my in laws,
business connections, people that were kind
of jaded to what a podcast was asking me, Ryan, how the heck do you make money from
having a podcast? It's a great question,
and it also just depends on you and your show and how
you want to go about it. But in this module, we're going to sit down and
we're going to talk about the eight or nine
different ways that most podcasts are
making money today. My suggestion would be trying to leverage at least
two or three of these methods so then you can actually see a return
on your investment. You're going to
spend some money to kind of get camera equipment, get audio equipment, maybe
put a space together. You should deserve to make
some money on the back end of this show to help pay yourself back for
the upfront costs, but also make it so it's another revenue
generator for you. And even if you don't
have a business, you're not an entrepreneur, even if this is just a
hobby podcast for you, there are ways that you can
leverage this to make money, which is a great way that
we'll talk about right now. So the first option
for making money with your podcasts would be doing
sponsorships or ad reads. You're listening to
your episode along, and then all of a sudden,
there's an ad break. Like 30 seconds or so is
typically what that looks like. So you're hearing
about Cloroxwipes or Stitch fix for men or get 50% off coupon by using code
podcast, whatever, whatever. You've probably heard or seen these on the shows
that you listen. Struggle with this is
that most advertisers are not going to be
paying you until you finally have 1,000 downloads an episode or 10,000 downloads an episode,
which can take some time. But if your show does hit
the masses and starts to get bigger and bigger and have a large weekly download audience, this is a great way that
you can make some money. The rates for these really
range solely depending on how much your audience is engaged, how many
people download. But you could charge
anywhere from $100 for that ad spot to 10,000, 20,000, $30,000 for that ad spot simply because of your audience. But for most of us that are
just staring in our show, this is going to be in
the far distant future, but it is important
that you guys know this because as you
grow your show, you could start running
ads and starting to offer some advertising space to
people that are out there. If you're wanting to
go down this route, I would definitely
recommend looking at your podcast topic and trying to find businesses or sponsors that would align
well with your show. So if your show is a
whiskey tasting show where you sit down and
talk about whiskey, maybe you should reach out
to a whiskey brand and see if they would sponsor
a podcast episode. About their brand of whiskey, and then you make the
entire show about them. You run an ad in the
middle, and it's all very cohesive and it aligns well with what
you're trying to do. The other biggest
downfall of doing branded sponsored content is
a lot of times these brands will tell you what you
can and cannot say in your podcast because they don't want to
be aligned with it. So if your show is
all about politics or religion or another really
polarizing topic like that, most general ad sponsors are not going to want to touch your show with a ten foot pole because Clorox
doesn't want to have an ad in the middle of your
show if you're talking about some crazy political
thing that you think about because then it aligns their brand with your
political views. So if you have a really
polarizing show, sponsorships might not
be the move for you, but just keep that in mind
as you're growing your show. Who would be somebody
that would benefit from running an ad on my show? A good example of this, if
you want to see it in action is Lewis House's show called
The School of Greatness. He started his show out early
on and then started diting ads over time because
he's more mass market, and he's talking with people that are interested in business, entrepreneurship,
making money on so it's a little bit
bigger of an audience. So he started running ads, and I would look
up his show called The School of Greatness to
kind of see that in action. Another way that you can do
sponsorships in your show, which would be
option number two, which is having a
studio partnership or studio sponsorship. So this is essentially where every time
you open your show, you're going to say, Hey, guys, this is Ryan Snod
at Rhymes with odd. You're listening to the
Rhymes with Odd podcast. We're broadcasting live from
the Clorox Studios today. So Clorox has sponsored the
podcast room for that season, and every episode that you
would upload in that season, they would be paying you for that episode to be the
sponsored studio partner. A great way to see
this in live context would be the Dave Ramsey show. So every single year, they'll
get a new studio partner. I think right now, it's the Pods moving and storing studio. So they'll say Broadcasting
Live from Nashville, Tennessee. It's the Ramsey Show. From the Pods studios
in Nashville, Tennessee, it's the Ramsey show. You can see that live
in action if you look at the Ramsey
Solutions podcast, they'll kind of show you how that looks in
the very beginning. Basically, they
have a sponsorship that they either put
their name on the wall. They're having a branded logo. Maybe you've got,
like, the cups that say something for
placement with the logo. And again, that could be a good for a small
show, as well, if you're just wanting
to make 500 or $1,000 for three
or four episodes. Go and get a studio partner
and see if they would sponsor the studio for
that session, as well. Third way that you can make
money from your show is charging your guests
to be on your podcast. This one can be kind
of seen as, like, racy or kind of, like, bad mannered
or bad tasting. There are some people
out there that are charging for their guests
to be on the show. So if they have a lot
of inbound people for an interview show,
and they're saying, Hey, I want to come on your podcast, I want to come on your podcast, but they are just
there solely to promote their business
or their offering. Some people will charge
guests to be on the show, which is kind of a newer thing that people have started doing. A good example of this would
be the Ryan Pineda show. He's a real estate content creator based out of Las Vegas. He does a ton of interviews
with other online creators, and he has a very
large audience, so his podcast is very popular. And through the Grape
Vine, I've heard some of the people that I
know that have been on his show or that
have reached out to be on his found out that he charges anywhere
$5000-6 thousand just to be on his podcast. So he's doing a weekly show. He's making $20,000 a
month from just having guests on every week
for his podcast, which is pretty crazy. So again, that might not be
your taste or your flavor, but it is a way that people
are making money out there. It's something you
should know how to do. Another way to monetize
would be stopping running paid ads and
starting to do lead capture. But basically, if you're
running a lot of ads on Google or Facebook to
try and collect leads, and say you're
spending ten to $20 per lead, and you're
dropping three, four grand a month in paid ads to try and collect leads
for your business, you could redirect all that
effort into your podcast. So you could run
sponsored ads from your company or
trying to do offers or opt ins in the podcast that will then save you
money on the podcast. This one doesn't actually
generate revenue, but it will save you
money in ad spend by just focusing on the podcast opt ins. The next option is
probably the most obvious, which is to directly sell your product or service
on your podcast show. This could be a
formalized ad break where you just talk
about your show. You could say, If you
like this episode, you can go find more
about our products or services at
www.whateveryourwebsiteis.com. That's probably the most obvious
way is to directly sell. I will encourage you,
though, is that if people are looking
at your podcast, that you do this mainly for 30 seconds or less of
your hour long show, if all you do is
just self promote, it's going to be really
obvious that that's why you're doing a podcast
in the first place, and you're going to
lose people over time. So typically keep the self
promotion to a minimum to the beginning or the end or throw an ad break in the middle, but just try to overdeliver
on value that way. But it is the probably
most obvious and the most profitable ways to sell your product or service
on your podcast. This works really well for shows that are integrated
with the product. So we mentioned earlier, if it's a plumber education podcast, where you're teaching plumbers
how to grow a business, if you have a plumber
consulting service, that would make sense
to mention that in the interview or
the solo show that, Hey, if you're having
struggles with this, we literally do this for people. So if you'd want to learn more about us, check out our website. That's a really good way
that it integrates well with the topic without
being super salesy. The next monetization option is having monetized social
media platforms. Is really common with
really popular shows, because you can make
money from YouTube ads as well as TikTok ads. So for the TikTok side of it, you can make money
from having content posted on TikTok by
at the current time, having more than
10,000 followers on your account and being in good standing
with your profile. So when you hit that
milestone and when you start uploading
videos over 1 minute, you'll start making ad
revenue on those videos. So this is great
if you're posting social media clips on TikTok
and they kind of blow up because now you're just
posting clips from your podcast and you're making money from it,
which is pretty cool. A great example of this
is the Sean Ryan show, where he interviews vets
and other people in the military and their
longer form podcasts, but they absolutely
kill on TikTok. That's how I first
found out his show, and I've been kind of
glued to it ever since. The other kind of fun marketing
hack is that they provide all the clips for free
on their website that anybody could go out
and start a kind of clips channel where they just take his clips and post them, grow their own following,
promote his show, and then they can make money
on the back end, as well. So TikToks kind of a unique way that you
can go with that. The other option
online in terms of making money from social
would be YouTube. So this is where you're posting the long form podcast episodes, as well as shorts on your channel and trying to
grow an audience that way. Now, again, you're going to
have to hit some threshold before you can start
monetizing your videos. I think for YouTube,
it's 1,000 subscribers, and then 30,000 views
on your channel, at least at the point of
recording this video. But if you're
uploading every one of your long form episodes already, it's just a matter
of time before those people start following
you on your YouTube channel, and you can start running
ads on there as well. Without going down
the rabbit hole, YouTube AdSense, basically, if your topic is around
real estate, finance, personal development
or business, you're going to make a higher
cost per thousand view. So that range is like every
1,000 people that would watch your YouTube video that
you have monetization on, you're going to make anywhere
$15-30 per thousand views. So if you get 50,000 views, you can see that
money would start to actually rank up a little bit more and more the more episodes that
you have out there. So that's kind of a
fun collateral benefit is that you could
actually make money from just promoting and marketing your own
show on social media. Really fun case study with this is the Shannon Sharp podcast, where he recently
had Cat Williams on, which was a very, very
controversial episode. It kind of blew up on social media where Cat's talking about all these celebrities and athletes and musicians
that are sex predators, and there's aliens,
and he's talking about all these kind of divisive
crazy polarizing topics. That podcast interview had so much viewership
on YouTube that Shannon Sharp was seen in
an interview later talking that that one video on
YouTube from AdSense, made more money than
Shannon Sharp did with his entire career in the NFL as a professional
football player. So he made millions and
millions of dollars from the viewership on
his YouTube channel because that video went viral. Again, very, very niche topic, very popular, big people, very polarizing topics that
drove a lot of attention. But this stuff is crazy. You can literally make thousands
of dollars from a video if something
pops off and your channels monetized,
which is pretty fun. The next monetization strategy is one that I use
for my own show, which is having ideal clients or customers on as guests
for your own podcast. This is a great way that you could reach out and say, Hey, customer or potential prospect, would love to have you on my podcast to discuss
ABC with you. We have a ton of podcasts about other people in your industry, and we would love to get
your experience on the show. Typically, those people will
at least respond to you, but most of them
will actually come on as a podcast guest. And the likelihood
that someone's going to work with
you as a provider after they've been in the
room with you for an hour and you're getting
to know them and you're giving them
a ton of value, that is a really great
way that you can leverage your show to
actually make money. So this is something
I've done for my show. At the time of this
recording, 50 episodes of my podcast captured, and I've had at least ten
people that I've had on as guests that have ended
up becoming clients, and I've literally made tens
of thousands of dollars from those clients solely by just having
them on the show, having a conversation and
then they're like, Oh, we need some video
work done or we need some consulting or
marketing strategy done for our business.
Can you help us out? It's a really
natural fit for you, and it's a great way to
socially engineer some of these medius that
you never would have gotten if you were just cold
reaching out to people. So if you're doing an interview show and
you're in a niche that you're wanting to
provide value to, I highly, highly recommend
getting people on the show that would be great
customers or clients for you and then
leveraging that before and after the interview
conversation to see if you can take the
next step with them or sell them something on
the back end, as well. The last monetization
strategy that you can do is having an
exclusivity deal. This is again going to be
just for the Tippy Tippy Top zer 0.001% of
podcasts out there. But this is when a
distributor like Spotify or Apple Podcast would pay you to only have your podcast
listed on their platform. This happened recently
with Spotify. They actually bought
the rights to Joe Rogan's podcast
for a 12 month period. I think they paid
him $275 million just to have his show
only on Spotify. Sounds pretty ridiculous,
but they did that with Joe Rogan experience. They also did it
with Caller Daddy, which is a really popular
female podcast because their viewership was so
huge that Spotify saw a lot of value in only
having their show listed on their platform
because then they had to someone had to
watch the account. They had to get a
Spotify account, and they got a ton ton of
ton of leads from that show. Again, this is just going to
be for the Tippy top people. But maybe if you have dreams
of growing your show, you could sell it to Spotify for the 12 month period and make tens of millions or hundreds
of millions of dollars. If that ever happens,
just make sure to give me a shout out and remember
that I helped to get there. So I'll take a
complete credit for your success later as
this process happens. But now, we just
mentioned a lot of the monetization
strategies where you make transactional money
from having a show. I cannot stress enough
the collateral benefits that come from having a podcast. Number one, for me, was
just the simplest way that you can produce
content at scale for your social media platforms and having you be front of mind on social all the time without putting a lot of effort
into that process. Podcasts also build a much, much deeper relationship
with your listeners. If I sit and listen to a
conversation for an hour, I'm much more likely to go to the next step with a business transaction with
somebody that runs a podcast based on if I saw a 15 second video on
TikTok or Instagram, people that invest the time to listen to an hour
longer interview are much more likely to consider your sponsorships if
you have one in there like, Oh, Ryan uses this product. I should consider
using it because they trust me. They
know me, they like me. Building those no like
trust factors are super, super important
for your audience when you're doing a podcast. And as I just
mentioned, the great, great networking
opportunities when you have an interview show where
you're having new people on, once you have 100, 200, 300 episodes out had hundreds of interviews
with people that could potentially turn into
new clients that could connect you to a new
job opportunity or have you meet the next
person that's going to move your business or move your career just by having the networking opportunities
are amazing that way. Now we've talked about
all the great benefits and the ways you can make
money from your show. Pick one or two avenues that you want to try to
stress with your show. If you're just in the
beginning phases, maybe focus on the ones
that you can do right away, and then try to figure out how you can make money
from this show. Set a goal if it's
$1,000 in a year. I just want to make
$1,000 from the show. How can you get there
as fast as possible? That's a great way
to go about it, and one that I
would encourage you to do as you're
starting to look at keeping consistent with the show is when you start
making money from it, it motivates you to keep
going because you're like, Wow, I'm actually
making money from this, and it's not just
a waste of time. That about does it
for this episode. My name is Ryan Snod. Ibrahim Zad, and we'll see
you in the next video. Peace.
6. Finding Guests : Are almost ready to
start recording. But before we do, we need
to put together an episode, topic list or the guests that we want to
interview for our show. So now that we have kind
of the name, the audience, we've figured out the
structure we're going to do, this next step is really
important to kind of preplanning and getting
some episodes lined up. So if you are doing
a solo show or it's just two or three people sitting around that
are the same people, we can really jump
right into this and start planning out
topics right away. So for solo shows
or round tables where we know the topics
we want to cover, we just want to put together a spreadsheet and start
listing those out. Now, this is really,
really critical because before you
start recording, if you can't get, I would say, 50 guests or 50 topics that you want to cover
in your podcast, you might not want
to do a podcast, which sounds pretty crazy. But if you're doing a solo show and it is very
specific or very niche where you're just
talking to the mic and you can't even think of
50 things to talk about, you're going to run out
of content to do on a weekly basis before the
first year is already done. So the reason we go for 50 is because that at least
confirms that you have 50 things that
you could discuss in that first year to get your
podcast off the ground. Adversely, if you're
doing an interview show, we're going to do
the same thing, but we're going to
look at people that we want to try to
put on that list. People that are on
LinkedIn is great. If you have their phone
number already, great. If you have a lead
list of people that would fit that bill,
that's also great. If you know certain
niches or topics, you could also reach
out to Google and start looking on
Google and see what people run businesses
in this area, or professors in this area, or subject matter
experts in this area, and start to kind of build
a list of people that. First couple of episodes,
I would definitely look at your immediate connections
because they're almost always going to
say yes, which is great. So friends, family,
business connections, those are the ones that
you want to leverage first and then start going to cold audiences that don't
know who you are. They're going to start
to pitch the show. 'Cause typically, if you're
first person you reach out to you haven't even
launched the podcast yet, they're going to be like,
Where can I see the show? How many downloads do you
get a week or a month? And you're gonna be like,
Well, I haven't launched it the likelihood of that cold audience
person wanting to actually do it is much lower. So we're going to start
with people that we know in our immediate circle and then go out and find cold
audiences that way. So a general message
template for this could be a text,
an email, a phone call, whatever it is, however
you're reaching out, is basically like
Hello person's name. My name is Ryan,
and I'm launching a podcast called
blah, blah, blah. It helps ideal audience do ABCD. I would love to have
you on as a guest. We're trying to put together
a guest list right now, and I think it'd be great
if you could come on and talk about ABCD. So you reach out
with that message, likelihood if they
know you already, they're going to say, Yes, of
course, we'd love to do it. And then you can kind of
take that template and tweak it and go out to cold
audiences and start trying to put together a list of confirmed people that you know
you want to reach out to. There's also some great tools out there for people that are wanting to find podcast
guests for their show. One that I'm a part of that I recommend is called Pod Match. So you just look up
Pod Match on Google. There is a free version
where you can get up to five matches
per month, I believe, and then there's a
paid version where you can get on their
entire database, and you can just
seek out people that fit the criteria of what
you're looking for. So if you have a show and you're trying to
get more guests on, you can list your show
as one that people could apply and adversely, if you're trying
to be a guest on other people's shows, you
can do the same thing. You can look and see what
people are out there. So basically the software
will scan your profile, what you talk about, what
you're interested in, or what your shows about, and it'll try and match people based on what their topics or
expertise are, as well. I've had a lot of great people connected
through Pod Match. I've been on probably 15
or 20 podcasts as a guest. I haven't had any
people on my show because I do mine in real life here in Iowa and have a pretty
big network already here, so I don't need to find
people for my show. So if you're missing
one of those two, if you want to be
on shows or you want to have people
on your shows, and it's hard to find people, consider being on Pod Match. It's a great resource for you. Another note on the guest side is that if you do
reach out to a guest, try to provide a bunch of value to them for
being on the show. One, it's free exposure
for them or their brand. Two, you can provide
them like free clips or social media clips that they
can share on social media. Lastly, if you're doing
the guest approach, It definitely encourage you
to have an intake form. So if you're doing
a virtual show, there's ways you can put
together just a quick, Hey, semi your name, your job, your business headshot, and then a quick bio
about who you are. So then when you have
them on the show, you can literally just read
what they said about the bio. Like, Ryan is a video marketer from Iowa that helps
blah, blah, blah. You can literally just
read the bio they wrote. It makes your life a
lot easier, as well. The other nice thing
is when they do that, you can collect a
headshot from them, which you can use
to create art for the episode later on in
the marketing episode, which we'll talk about
in later lessons. But doing an intake form in this process is super helpful. So we'll talk about ways
that you can set up a Cundi automation
or another schedule or software to book
the appointments, collect all the info
and lead intake, and make this all automated so you don't have to
do it manually. Now, we're officially at the
end of our planning process. We have a name, we
have a structure. We have an audience
that we're targeting. We have topics we
want to cover or guests that we want to
come and have on our show. Now it is time to
start recording. So we'll jump into
the next modules, and we'll talk about
how to capture a professional podcast
from beginning to end.
7. Soundproofing yoru Space: Before we jump into
the gear breakdowns, I want to talk about how
to sound treat your space. This is something that gets
overlooked quite a bit when people are trying to design a set or make a room sound less echoy and more
appealing to the ear. Even in the room that
I'm in right now, it's a fairly open room, probably 500 square feet
or so of open space. And you're probably
hearing a little bit of echo in the room, which
is totally normal. Even if you're
shooting in a home office or in your living room, we want to try to sound treat that space
as much as we can. So when people are
listening into the podcast, they're immersed in
the conversation and in the story and not hearing your voice bounce
off the wall six times or your dog barking
in the other room. Easy ways to do this are
one floor coverings. If you can have carpet in the
room that you're recording, that solves about 50% of
the issue with people that are trying to have echo or other issues with
their audio quality. Typically, hardwood
floors make it so your noise comes
out of your mouth, it hits the corner
or the ceiling. It bounces off that,
it hits the ground, it echoes back,
and it just keeps reverberating through the room. So the less hard corners and hard surfaces that
you have, the better. If you have hard surface
floors like I'm in right now, an area rug is a great solution to that, the thicker the better. But honestly, anything
that covers the floor is going to help solve
some of those echo issues. The second is having furniture. So if you're in a
carpeted bedroom or a carpeted home office, having extra furniture
like couches, chairs, and other
floor coverings is going to help deaden that
noise quite a bit, as well. Some of the obvious solutions also are closing open doors, turning off any background
music or noise, and trying to eliminate
background noise and distraction as much as you
can before you record. Close the windows,
quiet your dog down, make sure that your coworkers
or other people that are in your space are aware
that you're about to record, and that they're
trying to be quiet. Again, all these things are just distraction and background
noise for the audience, and it makes it very
hard for people to focus on your show when
there's other stuff going. To avoid spaces that are big
and equi, like a warehouse, a gym, or an outside area near traffic or other
loud distracting noises. Typically, indoors is great, so you're not
getting wind noise, traffic, or other things
that are going on, as well as having just a
controlled environment, so you're keeping your elements consistent and your audience
knows what to expect. In a second, we'll
jump into my studio, and I'll show you how we took a massage room that was
in a hair salon and converted it into
a podcast booth that was set up for video
and audio recording. The beauty of this space is
that I spent less than $2,000 with all the overhaul that was in and I literally
built it from scratch. So there are ways
you can do this without breaking the bank for a couple hundred bucks
or even free options just to try to make
sure that your space sounds and looks the
best that it can. Okay, that does it
for this video. We'll see you in the next
lesson for the gear breakdown.
8. Virtual vs In-Person: Welcome to the
recording section. This is where the magic happens
and where we're going to capture all the different stuff when it comes to your podcast. Now, there are two main ways you're going to be
doing your recording. One is if you're
doing a virtual show, and two is if you're
doing an in person show. Before you decide to do
a virtual or in person, you should probably
weigh the pros and cons. There's quite a few pros
to having a virtual show. Number one is that
you can interview anyone from anywhere at any
time all around the world. I've been interviewed
on podcasts that are virtual from people that are in Japan that it's like 8:00 P.M. There, and it was like
six in the morning here. It's kind of a wild benefit
of having a virtual show. Another huge pro is that
it's a very simple setup. If you're recording
from your computer, like my setup right here, all you have to do is
turn on your webcam, have your mic
plugged in, log into a streaming service or recorder,
and you're ready to go. If you're doing a virtual show, you can literally set up
a calendar automation where someone
accepted as a guest, they can provide
you their headshot, their bio, their name, their title, all the
things that you need, and you can literally read it verbatim and not
have to do any of the awkward interview stuff before your show
actually starts. Now, virtual shows
are not bulletproof. They do have some
cons with them. Number one is that
most people record them through crappy
recording software, so it sounds very compressed. If you're using Zoom,
I'm talking to you. A lot of people record for
free on a tool like Zoom. It'll take your audio on
your video and crunch it into a four ADP timeline. And make it so that your
quality is very, very bad. Without going super nerd on you, this video is
recorded in ten ADP. Four ADP is less than half of
the quality of this video. So most people are using Zoom
or other tools like that, and they're misusing the tool and getting crappy
production quality. The second biggest
gripe I have about virtual is that it
is not as personal and you don't have a real one to one connection that
you're talking with someone if you're doing a round table or
an interview show. Oftentimes, whenever I'm on a virtual show as a guest
on someone else's show, I will find myself after 30
or 40 minutes kind of getting viewer fatigue for
my own interview and being ready to be
done with the call. This happens pretty often, especially after COVID when most of us were doing video
calls all the time. After 30 minutes or
so, we're just kind of tired of sitting there and
having a conversation. And it's really hard to have
that really good personal in depth person to person
relationship over a webchat. The other option is
doing an in person show. This is where you're
doing a solo or a group or partner
interview podcast with the same person in
the same room as you. And there are pros and
cons to this option. Number one for the pros on this is that
you're going to have a much better conversation
quality by sitting down with someone face to face across the table from them. I can't tell you
how many podcasts I listen to that are
shot in person, and a lot of times
the person will have to travel to be
a guest on the show, or they will take
the show to a guest. But you can really tell that the quality of the
conversation is much better. An in person show also allows you to have physical elements of your show if that's kind of something that's woven
into the structure. So if you guys do an eating competition while you're having an interview or you're on
a run or a jog or a hike, there's something physical
that you're doing. You're reviewing beer or whiskey or whatever
on your show. If there's a physical
element to that, you can weave that into
the show by having people right next to
each other in person. Do a whiskey tasting
podcast virtually, but it's not going to hit as strongly as if
you had a bunch of people in a room sipping spirits and
having a good time. Another benefit of having an in person show is that
you can really design a physical space to be
comfortable, be warm, inviting. You can design and prop set a space to fit the
feel of your show. The biggest con for
doing an in person podcast is if you're lining guests it is kind of a burden to physically get
together with them. I'm thankful for my show that I interview a lot of Iowa
based business owners, which are based in the
Capital of Des Moines right where my
studio is located. But if I was
interviewing Farmers in California and that's
my entire podcast, I would have to
be in California, or I would have to travel to California to capture
those podcasts. So obviously, it's
going to be very dependent on the topic is of your show and or what the structure of your
podcast is all about. If you are able to meet
up with them in person, I would highly recommend that
that is the option you go with because you're
going to have a much better quality
of conversation. You're also going to have
better production quality if you're recording it live in person than virtual and things are going to look
and sound a lot better. But whichever option you choose, we're going to cover
the gear setups and how to actually do a virtual
show from a computer, as well as going
into a studio setup and showing you how
to set up cameras, mics, and all the stuff
that goes with that.
9. Gear Overview : Let's jump into a
virtual show production and what you're going to need to actually get your show recorded. There's some obvious
things you'll need and some not
so obvious ones. So what you'll need to
have a virtual show, bare bones is a microphone, a camera, a software that you can record your voice or interview people
over the Internet. And you might also
want to throw in a scheduling software as well. The beauty of this is that most of these things you can find in your home office
or things that are already integrated into your
laptop or your desktop. Terms of microphones, I typically try to
look for ones that are higher quality that
also are USB connected, because all you
have to do is plug the USB into your computer
and you're ready to go. If you start using more fancy
or advanced microphones, you're going to have to
have an audio mixer, XLR cables, and a bunch of other things that
you really don't need. So when you're looking
for a virtual mic, I would suggest looking for
one that is USB powered. There's a couple great options. I'm actually a fan
of the Blue Yeti. This is about $100 or so. It's kind of iconic
for being big and, like, cone shaped, if you will, or cylindrical, but it has a really good quality
sound that comes out of it, and it's pretty inexpensive. Also have a desk
mount or a boom arm. As you can see, I'm
using a boom arm. This is one of my less
professional ones that I use for my daily
video calls with clients, but I also use it for
virtual podcasting. So then when you're ready
to do your podcast, you would just simply swing this boom arm out untwist this, and now you're ready to go. Once you have a
microphone in place, you're also going to want to make sure that you
have a camera. You can use your webcam that's
built in, which is fine, but you can also use a
third party camera that you can plug in externally
to your computer. I would recommend
that whatever you're recording in does at least ten ADP and can plug directly
into your computer. Since my PC doesn't have
a webcam built into it, I just use an old camera
that I had sitting around, which for me was a Sony a 6,300. In addition to the camera,
you'll need a lens. So I would encourage you to
have something wider that can show you if you're putting the camera right
next to your face. So a 16 millimeter lens is usually suggested
for that as well. In addition to the
camera on the lens, you'll also want
a dummy battery, which is just a battery
that goes in that plugs into an electrical outlet
so your battery won't die, which is super
important to have, so you're not swapping
batteries all the. Piece with the camera is
having an HDMI cord or a way that you can plug
the camera feed from the camera
into your computer. Depending on the camera
model that you use, some of these just
need an HGMI cord, and that works just fine. But most times
you're going to need a third party converter that is used to get that feed from your camera
into your computer. The one that I use is called
the Elgado Camlink four k, and it just plugs
into one end of the HDMI cord and converts it into a USB plug in that you can plug into
your PC or your Mac. So to review with the camera, all you need is the
camera, a lens, a dummy battery, and then also an HDMI output that
goes into your computer. This lesson, I'll
also have my full kit recommendations
that I'll keep updated. So if there are new
cameras or mics or gear that comes
with this process, I'll make sure to put
all of those linked in the description
box of this video so you guys can check those out, and you can see all the
gear that I recommend. Now that we have a
professional mic, we have our camera setup. Next is recording software. Now, if you're
doing a solo show, you can use a free tool like OBS Studio or something
like that to capture just you talking to the camera and then exporting it out and
putting it onto your podcast. But more than likely,
you're going to find yourself interviewing
people on your podcast, and you'll want to use a
third party tool to do that. As I mentioned, we're
going to avoid Zoom and other similar platforms like
Google Met, like the plague, because they take your
video fee that you have that is 1080 or four K and then crunch it into one
fifth the size of the file so it can be easily transferred
over the Internet. So without going
super nerd on you, we want to avoid that
as much as we can by using a tool that will
get the full quality of your audio and of your video
and make sure that it's giving you the
redundancy that you need to get that really
professional feed. There's a lot of tools
that do this for you, but I'm a big fan of
riverside dot fM. There's a ton of great
benefits with this, but you can simply log into it. It pulls the highest
quality video feed, the highest quality audio, and as you're recording, it's uploading it simultaneously
to the Cloud. So if your computer dies, restarts, or you lose power, it actually saves all the feed that you've had
up to that point, and it saves it in the
Cloud, which is super nice. Benefit is that it records
your audio and video separate from your host's
audio and video or vice versa. So if there's multiple people
on your interview call, it's not just mixing
all of it together. So if someone else's
audio is really crappy, it makes the rest of your
sound crappy, as well. Also, when we get into the
editing side of this program, it has built in
editing tools for people that are not video
editors like myself, and helps make that process
a lot more simple for you when you're
trying to repurpose videos for social media reels, full length videos for YouTube
and other tools like that. So I'm super happy
with Riverside. Highly recommend them.
Again, I will put a link down below that
you can check them out. I think they have a free
trial for about 30 days. Highly recommend if you're
doing a virtual show to use Riverside, super,
super great tool. So now let's take a look
at our audio video. We can check all of
our settings and make sure that we
are ready to record.
10. Virtual Production Walk Thru : So now we're going to come
up to our main camera here. A lot of times I will
do this standing, but for the purposes
of this video, since we're already miked
up and doing other stuff, we will do this from the
seated position right here. So typically what
I'll do is I will reorient my camera,
so I'll do that now. I don't want to show the top of my desk or my laptop or desktop, so I'm going to switch that so you can't
see the top of that. We're going to punch
in a little bit. There we go. That looks good. I have a key light
coming in from me right here, which
is a little hot. I would turn that down if I
was doing this audio here. And, Aaron, do you want to
turn that for me a little bit. Got some help behind the scenes here that can help me
show you how this goes. So we'll turn the
intensity down on that. And I think that
looks much better. I've got light coming in through the door
next to my desk, so I'm getting a lot of
natural light on this side. You can see, I've got a light in the background and an
old expo markerbard. I would push that out to make sure my framing
looks really nice. And then for the audio, I'm
putting the mic right here, like, right in front of my face. So for the blue
Yetis, for these, I tend to have the
cardinoid setting on, which is a fancy
word for saying, you're just pulling audio from the front part of the
mic and not the back. So if I come around
to this side, you can't really
hear it as well. And then if I come over here, it should sound better that way. So we want the mic
close to our mouth, making sure that
we hit the little mute button and
it's not flashing, so it's solid red if
you want to hear, you can also put headphones
in the bottom of the mic, and you can change the
volume here so you can listen to yourself
while you're talking. So I tend to not do podcasting with
headphones on virtually. I tend to just have
it come through my speakers and there's
settings for that as well. So then once your video
feeds looking good, the audio feed is looking good, we're going to go
into Riverside. So I'm going to see if I can do this while I'm doing
OBS screen recording. But this is the screen
that you're going to look for here. So
we'll log in here. I'll use my Google
account to do so. Okay, so here's what the
studio will look like. You can follow the prompts
here to invite people if you want to do the hosting
for your own show. But let's just hop into
the studio and show you what the recording
process looks like. So typically, we'll
have a host here. I'm going to say I'm not using headphones because I'm not. And the camera feed
would be in here, but since I'm using OBS, it's not going to
show the feed here. So I'm going to
join studio here. And you'll see we've
got it right here. So now we are in the studio,
and you can take this link. You can hit copy link
and email or text it to any person that you're
going to have on as a guest. You can also go uppear
to your settings and dink with our
recording modes, our settings, our audio. We want to make sure
we're recording in full audio quality. You can also upload your logo if you have a logo for your show and customize the colors to make sure that it fits
your look and feel. And something I would
encourage you to have is enabling
the waiting room. So when your guest
comes, if you're getting stuff set up for a
certain scheduled time, they can come in to
the waiting room and wait until you're
ready to bring them. Also, if you're doing a live
stream element to your show, you can do that
through here as well, and it just integrates directly with your
YouTube channel, Facebook page, LinkedIn, and a bunch of other
tools just like that. You'll notice there
are some restrictions on my account because this is a free one since I don't do my show virtually, I don't
have a paid account. But if you wanted to
have a paid account, this will give you
the ability to stream and ten ADP
if you wanted to. But with the free version,
you're set the 720, which is okay if you're just
wanting to use the free. Now, once you would come
in here, basically, when you're ready
to record, there'll be a big red button on the top. You'll hit the record button. I'll count you in and
then start recording. Make sure to do that before you start actually
recording your show. Super important
so you don't have a conversation with someone and not turn it into a podcast. But then you just have your conversation as
you would normally. And then when you're
done, you can either hit the stop
recording button, which I would
encourage you to or you can close out of
your Riverside account. But typically, to make sure
that everything went well, you'll hit the stop
recording button, and then it'll start uploading all the footage from your feed, as well as your guests
feed to the Cloud. This is so much
better than doing Zoom or any other tool that
you have, so I highly, highly encourage you
to use a tool like Riverside to leverage
that online tool. It's built for podcasting. It's super handy and something I highly recommend that you do. But then your interview is done, you can go into the editing
portion of this and you can start seeing how
to cut this video together for your podcast. So hopefully this gives you
a really simple breakdown of how to do a virtual show. With your virtual
show, you want to make sure that you have
an external mic, and that is the absolute
thing that you want to have before you
start recording. If you do your show over
your laptop speakers or your phone audio
far away from you, people can hear that when they're listening
to the podcast, and it takes away from
people's focus on your show. So we want to make sure that
we have an external mic. We're using something
like a blue Yeti. It's a great option for you. But we want to make sure
that we're using these tools that make you look and sound
as professional as possible. Some extra ideas for making your virtual show pop is
doing some prop setting. So if you know your
stationary desk is always going to
be where it is, you can put your
logo on the wall. You can put some
accent lighting, some props that
apply to your show. There's some great ways that
you can make your show, look and feel your brand, and things that aren't
going to break the bank, things that are just little
that you can make sure that viewers enjoy the show. But that about does it for the virtual production
side of things. In the next video, we're going to show
you how to do an in person setup and give the full breakdown
on gear for that, as well. We'll see you
in the next lesson.
11. Studio Tour Part 1: Okay, so welcome to my studio. I used to take my
podcasting stuff to clients and set it up. So when I got my
commercial space, I wanted to convert
one of the rooms into a rentable podcast studio. I also use it for
my show, as well. So this will give you some
ideas on how to set up a small room that
you're going to be using regularly
to soundproof it, make it look as
professional as possible, and do it on a budget, as well. We didn't spend a whole lot of money putting this
space together, but everyone always raves about how much they like
the look and feel. So come on in and we'll
check it out here. So this used to be a massage room when this building used
to be a hair salon. So when we came in
here initially, there was hard tile on the
ground and exposed walls. So when we came in here, we decided to soundproof the entire room by putting
carpet down on the floor. So we covered the
tile with carpet. So that was the
first thing is just getting that hard
surface covered. And then we also put foam
pads on the walls, as well. We got a pack of 50 on
these from Amazon for, like, 50 bucks or something, super inexpensive,
obviously, just alternating the
print every which way to make it like
an accent wall. So we have it on this wall
and on that wall, as well. So that helps with the sound
dampening in there as well. The AC just kicked on, so you might hear that
kicking in there. So when we record, we'll shut the AC vent so
you can't hear that. On the other wall over here, we have sound panels. These are more stylish ones. I can't remember the
name of the brand, but I'll put them in the kit below so you
can check it out. These are a little
bit more pricey, but we wanted to have a wall that had just a neutral option. So if a guest wanted this
as their background, they could use that as well. And then opposite of this wall, we have wood paneling. So this is just a normal wood paneling from a
home improvement store. You could use real
wood if you wanted to, but we went kind of
the cheap route. I think it looks okay. You can be the judge of
that for me, though. As you can see, the
room is not massive. This is ideal for a two person podcast with the crew and
having three cameras set up. But just last Friday, we had four people
here at this table and two crew in here as well. So you don't have to have a massive space to make it
look and sound really good. So when you come on in, we'll
have you shut the door. Come on in here with me. We use a thick door to
keep the sound out. So when we're recording, you can probably hear
just in my mic here. It's much quieter
in here by just having cushy soft
things with furniture. So in terms of lighting, what we're doing in here,
I'll turn the house lights off and show you
how this all works. But the main thing above
here is our key light. So I use an old cheap light from Amazon that I had just in storage that I wasn't
using for production. So this is what I use to
light the entire set. This is an SD light.
What we're doing for these is we're mounting them
on what we call vari poles. So instead of, like, attaching things to the
ceiling and screwing them in, we're using these tension rods that are production equipment. So these are vari poles.
We have two of them. There's suction rods
that go into the wall, and then you push the clamp, and it pushes in
and then you can hang things on them,
which is pretty cool. So we have a boom pole hanging on the one
right above you, and then on this one over here, we've got, again, just another
inexpensive light option. This is a barn door newer light. So we have a jaw clamp
that we clamp to this, and we're shooting this
down the back wall. So this gives, so when someone
is sitting in the chair, it's going to give a nice
little hairline light look. So when we turn the house
lights off and everything, you'll see the light
eliminate the back of them, and that helps separate
them from the background. So a little production
and hacks there. So we have those two lights, so I'll turn the other one
on so you can see that one. In terms of power, we are
running these via AC power. So we actually
have the cords for the power sneaked up
through the ceiling tiles, and they'll come down, and they're just attached
to the plug ins there. So we just have to turn them
on and they're ready to go. Outside of the house lights
and the kicker lights, I also use these LED
tubes in the corner. We set them to orange.
These are from FTF gear. They've been pretty
good. Recently, I broke one, but that
was because of me. I just yanked too hard on the plug and ripped half of it out. So they've been
pretty good, though. They hold up pretty well,
so I like those as well. So I'll turn these two on. Come around this area, and we'll just use the foot
lamp for this one. And then the final touch is
turning the house lights off. And now you can see kind of
a full immersive look here. This is what the
studio looks like. So then we'll have our
interview talking here. We'll have three cameras setup, and that's really
the look and feel of the podcast studio that we
kind of built out here. So in the future, we've talked about
mounting a TV here, and then we could
put a podcast logo on the wall for backdrop. That's something that might
happen in the near future, but we've kind of
kept it just neutral. So this is kind of
what that looks like. In terms of audio equipment, what we're doing for my podcast, and one that I recommend
is for the recorder, we are using a Pod track P four. From Zoom. So this
has four outputs. You can put up to four
mics into this recorder. I'm going to turn
it on here so you can see what the
heck this is doing. But we have four
dials on the top, and then four dials on
the bottom, as well. So once it loads in, there's no card in there,
but once there is, you can see I'm on MC two, and that's clearly peeking it out from the mics right here. So we've got the recorder. We've got two outputs
plugged in here. This top one here is the gain. So as I'm talking, you're
seeing my levels kick there. If I turn the levels
down, the gain goes down. So as I turn it down, it's picking up less and
less of my voice. I typically have ours
set at like five or six depending on how
loud someone talks. When you're using this
specific recorder, we always mute the tracks
that we're not recording into because there's
a little bit of fuzz on each of those
tracks that record. So we're going to hit the mute buttons
for three and four. And if I was just
doing a solo show, I would mute Mike one, so that
it only picks up my audio. So that's kind of
what we're typically wanting to do with
that type of thing. This model also
has a soundboard, so we can put sound effects
in here if we wanted to. If you have intro music, you
could just load that in, hit the button, and it's pre
recorded into your show. You don't have to add that
later, which is kind of nice. The record button
is the big red one. There's pause and
stop and things. But typically, you'll
just hit record and go. And then these bottom dials
are the headphone levels. So I always encourage people to monitor
their levels while they're recording just in case there's some kind of noise,
you can hear it live. And then you also don't
talk over your guests. I have a problem of
doing that, so I try really hard when
someone's talking. I can hear their
voice in my ears, I don't talk because then it's just confusing to the audience. So in terms of the mics, I use the road pod mics,
which are these right here. And the reason why I
got these is because the industry average
is the SER SMB sevens, and those run about $400
for one microphone. These bad boys are
only $99 for one. So for the cost of one SR SMB, I got four of these and
with simple audio editing, which we'll talk about
in a later lesson, you can make these
sound just as good as the Sure SMBs for one
fourth of the price. So really, really happy
with how these sound. In terms of the mounting system, we're using the
Elgado boom arms. I like something more
sturdy like this because, typically, our guests get
animated with their hands and obviously having the mic just positioned right in
front of you helps. Some people prefer hand mics. I'm not a fan of those
because then you can get talking with your hands, and then the mics
here, and then it's out here, and it's confusing. So we tend to just have
it mounted to the desk, so then they just sit
and have a conversation. You can also boom these in
and out, which is nice. So if they're kind of leaning back and they want to lean back, they can kind of come
away from the table and boom it out to themselves
and just be comfortable. Or if they want to kind of be
right on top of the table, they can get right
in here as well. So really like these mics. These are a great
option for you. For the in person podcasts, we'll put links below for all the different
types of setups of how this will look and sound. But in terms of that gear
specific, you would need a mic, which would be this
road setup, a boom, which you could do a desk
stand or something like this that's more pretty looking. In terms of the cords, we
have ELR cords for these. So there's one XLR cord
that comes in around. We snake it through
here around the bottom, and then it just plugs
in the top here. That's how our feed
gets sent into our recorder, comes
through the mic, through the cord,
and in the top, and then gets recorded
right into the recorder. So in terms of the
camera setups, we'll show you how
that works next, but we tend to do for in person podcasts where
it's two people talking. We'll do three angles for that. So we tend to have a wide angle, which shows both people
or everyone in the show. Then we also have a dedicated camera to
each of the people, so we can cut away
to each of those, and we can show people's expressions as
people were talking, they're coming in and
out of the conversation. We can see all the angles
of that conversation. So we'll set that up and we'll show you how the camera
settings work next.
12. Studio Tour Part 2: So if we're about
ready to record, we've got our talent here, which would
be me in this case. I also use headphones
when we monitor. I really like these
bows over the ear. Headphones because they have
an airplane mode function, so I'll link these up as
well, so you can see these. But basically I'll put them on so we can hear
each other talk. It kind of cuts out
all the outside noise, and then I just flip the
outside switch on my ear, and it puts it in
an airplane mode. So we can't hear anything. Noise cancels everything.
It's just super nice. Um, I would also encourage you if you're
doing podcasting, if you're going to
wear headphones, don't cheap out on the cheapest
stuff you can get. Get some that are
comfortable. There's a lot of really expensive headphones you don't have to spin
an arm and a leg. But get something
that's comfortable to wear if your chair
is uncomfortable, if your headphones
are uncomfortable, you're going to want to get
out of that interview as quickly as possible because
you're not comfortable. So try to make your
space as inviting, as sound treated as
you possibly can. Okay. So now we're sitting here. This is kind of if
you want to pan over, this is what the camera setups
will look like over here. So we'll have three
different cameras. The one in the middle
obviously isn't set up because we're using
that to record this video. But we typically will
have three cameras. So each angle that focuses
on a person talking, we tend to put it 50 millimeter, and the wide angle
you'll want to have as wide as 16 millimeter just
to show the whole room. Between these three
angles, we're going to cover most things
that we want to do. So if you're doing
an interview show, get three camera
angles if you can. If not, one is okay, just show the whole room, and that's the only
angle that you have. But let's talk about camera
settings and what we tend to do to make sure
that you're getting the best camera
quality possible. On these cameras, we are
running the Sony A sevens twos. These are not ideal
for production because they don't
record past 30 minutes. So I did have to jail break these to make
them work properly. But we have the 50
millimeter lens that is on here as well. So just a fixed 50 millimeter
that is looking that way. In terms of settings
and what we record in, I tend to encourage
everyone to record in ten ADP because if
you're doing four K, just too big of a file, it's going to soak up your hard drive space and
take a lot of time. So what we're doing is
we're doing ten ADP. I will color match
all these to be 5,500 Kelvin so that all the cameras look consistent and look nice. We're going to set this FSTop to 2.8 if it goes that low because that is what looks
the most professional. If your camera doesn't go
that low, that's okay. Just set it to as
low as you can. And this basically just
makes the background blurry. So we're going to turn the
ISO down to about 2:50. And then once I were
sitting in that seat, we would focus the camera
on my face hit the button, and boom, we're ready to go. We're also running dummy
power out of this, as well, so it doesn't die. So we're running this
into a wall outlet. Again, try to avoid using batteries as much as you can because things
will die on you. So once we're ready to record, we're just going
to hit record, go sit down, and we're ready to go. We're going to do that
with all three cameras. Make sure it's in teniDP. The color white
balance is set to the same color and that your things are in focus
because if you're out of focus, that's not going to be the best. But in terms of cameras, we use kind of Sony Mialis here. Obviously, you
don't have to have the most expensive
stuff out there. You can get basic cameras for around 500 bucks with a
lens that's attached to it. That's always a
great first option. If you're wanting something more professional and
more established, you could use something
like a Sony A series that records past 30
minutes, as well. I'll link up my full recommendations
for different cameras based on your budget in the
description box, as well. But you don't really
have to drop ten, 20, 30, $40,000 on
camera equipment. Get what you need,
get in, get out. If you can only afford one
camera right now, that's fine. Just get the wide
angle, and you're ten times better than
most people out there that are just
recording the audio. So now that we're all
set up with our stuff, we're going to jump into
our pre recording routine. Let's assume that we just hit
record on all the cameras, and we're going to start
having this podcast.
13. Studio Tour Part 3: Okay, so now we're
sitting down to record. I also forgot to
mention there are tripods that you want to get, so you don't need super
expensive tripods. We have these vela ones that
are a couple hundred bucks. They're not super expensive. If you can't afford a tripod, just put it on stack of books
on a desk or something. You don't have to have a tripod. So pretending, again, we're sitting
down for the interview. Now I'm sitting here. I
just turn my recorder on. I'm gonna stick an SD
card into the slot. Let me get this open here. I use 128 gig ones, but you don't have to have
a huge one like that. You could do something
as small as 32 gig or something even
smaller if you want. So now we are loaded
up on the cord here. So I got the SD card in. We got the cameras
rolling on that one. You want to come and check
out this settings here. So, let's assume that
we're doing a two person podcast with this exact
setup. I just turned it on. We're seeing there's 34 hours
worth of content we can record on this SD card. So to start, we're going
to mute these two. I'm going to hit record so you can actually see
it, start recording. So now you can see
we're getting one, two, 3 seconds that
had been recording. And now I'm going to switch to the audio from this recorder, and you can hear it's coming
out of the stereo account, which is both mics, so my mic and then
the guests mic. So you're hearing a
little bit of buzz. To remove that buzz, we're going to mute the tracks
that are not playing. So we're only using
these first two mics. We're going to mute two and three or three
and four, excuse me. And now you'll hear an immediate pickup on the quality there. So now that's the setup there. We're rolling already.
We're having a good talk. I'm going to kind of square
up, talk to my guest. Kind of the process on how I do this is I'll put my headphones
on so I can hear better. And I can hear the audio
coming through just fine. So we're going to
tweak some levels. And what I tend to do is ask my guest if they're
not talking already. Hey, what do you have for
breakfast this morning? And then they'll kind of talk
a little bit about that. And that helps get levels. So when they tell me, Oh, I
had coffee, I had whatever, I'm on this top notch here, and I'm turning the gain to make sure that it
doesn't peak out. So there's a setting on
this that you can also do, which is in the
back setting area just to make sure that
it says limit peaking. It's usually auto checked
on when you buy it, but just make sure
that's on as well, because if someone
laughs and goes, a it doesn't, and red
line in the audio. I'll adjust based on someone's volume, which
is really, really nice. So you don't have to, like,
monitor it very often. You can just chill and
have a conversation. So I'm going to turn this gain up so you
can see this is where I would normally be is
like a seven or an eight. I'll sit right here. And then if you want
to sit down with me, I'll just kind of do
what I normally do. So if you are my guest and
I'm having you on my show, I'll have my notes, and I will kind of walk through
what this looks like. So I'll say, you know, this is a really
simple conversation. We're just going to
talk about you, run through your life experience. Is there anything that you don't want me to talk about today? And they'll say, Yeah,
avoid my child getting hurt or bad breakup or divorce or something. I'm
like, Okay, sounds great. The purpose of this
show is to capture Iowa business owners in
their entire journey of what this looks like to
start and grow a business. So that's the audience we're
looking to target is like 20 to 30 year olds that are wanting to start a
business here in Iowa. So if you have any advice
to those people, share it. I love that type
of stuff and want to make sure that you're
teed up to do really well. Also, at the end of the show,
we will give you a time to give a shout out so you can promote anything
that's going on. Is there anything
that you want me to tee up for you at that time? Kind of go through that spiel. Then what I tend to do
is once that happens, I'll just kind of
get them talking. I'll kind of start a little like it's a sidebar
conversation. We're recording on
everything already, but we are trying to have this conversation so they feel comfortable with me, right? So after like 5 minutes of back and forth telling
little stories, I'll say, Okay, are
you ready to go? And they're like, Yeah,
sure, sounds great. I say, Okay, so I'll look
right at the camera and I'll say, what's
going on, everybody? My name is Ryan
Snod. It Rhymes odd, and you're listening
and watching the Rhymes with Odd podcast. Today, I'm here with
an amazing guest. This person right
here, John Smith, the person that
sunk the Titanic. We cannot wait to jump in
with this conversation and learn how they
sunk the Titanic. John, welcome to the podcast. And then we just start having a conversation and go that way. So that's kind of the entire prep ritual. We'll
have this conversation. If they have to go to the bathroom or
something, we'll pause. But typically, we just
record the whole thing all the way through.
We'll do back and forth. We're recording from all
three camera angles. And as you can see, I don't even have to have a producer
behind the scenes. I do this all by myself. We could have a producer behind the scenes
if we wanted to, but you can do this yourself,
is what I'm trying to say. Like, once you have
it set up, make sure the cameras are in focus. You've checked your audio
levels, everything's good. Ready to go. So just
make sure just make sure that you hit record on your recorder that
you're listening, and you can hear the levels,
and if something's wrong, pause and fix them. And before you start, start recording and make sure that you cameras are in
focus and running. Those are the main
things that you can't undo in post, right? So, now we've had this
entire podcast conversation. I'm going to look at
the camera. I'm do my clothes out, which
I do every time. Well, that about does
it for this episode. If you guys want to learn more about the Rhymes of Odd podcast, make sure to subscribe
to us on YouTube and Spotify and also check
us out on social media. We would love to connect
to you guys there. Also, I'm going to
give some kind of opt in that I did in
this episode to make sure that I'm building
my email list if that applies to
this conversation. But that about does it for me. My name is Ryan Snod. It Rhymes with OD, and where you are watching the
Rhymes of Odd Podcast. Peace. That's the entire show. So that's my podcast. Yours doesn't have
to be that way, but I wanted to give
you the entire walk through of how this
entire thing goes, so you are empowered to have
an interview show that way. So that about does it
for this type of stuff. Next, we're going to talk
about just general things that your in person
podcast needs, but this is a kind of good
look at my podcast studio, the process of how
this recording goes, and what gear we're
using for it. So we'll see you
in the next video.
14. In Person Gear Overview: Now let's talk about
having an in person podcast and what gear
that you need to get by. We'll cover some
different basics that you need and some nice
to have as well, but we'll make sure
that we put an updated Kit link below, so we're going to keep that
updated as time goes on, so you have options
for low on a budget, medium tier, and also high
level professional gear. The main thing I
want to get across this video is that you
don't have to spend thousands to have a professional looking and sounding podcast. We'll make sure that we confront all the different things
in terms of budget, what you can get for your money, and some of the things that
are nice to have that you don't necessarily need
to have, as well. First off, if you're doing a production on a regular basis, I highly recommend having a dedicated space that you
are doing your podcast in, whether it's your spare
bedroom, a basement, a commercial space, an office, a conference room,
whatever it is, if you have a dedicated space, you can leave a lot of your
things staged already, whether it's camera setup already, lights if
you're doing that, branded elements on the wall, the longer that it
takes for you to set up for each
and every podcast, it's going to take more time out of the time that you can
do for your conversation. So if you can spare a room or dedicated corner or
something like that, I recommend that you do that to help speed this
process up every time, so you don't have to set up
your lights, your cameras, your mics, and everything
every time you record. The things you will absolutely need to record an in person show is number
one, a microphone. You need some way
that you're recording your voice for the podcast,
pretty obvious, right? Second, is you're going to need an xlRchord or a cord that goes from the microphone into something that will
record it later on. Three, you need a mic stand or a boom arm or something that's
going to hold the mic up. Even if you hold
it with your hand, sometimes your arm gets fatigued if it's an
hour or two hour podcast and you're trying to
hold it up to your mouth. It helps to have a boom arm or something that if you're
stationary on a table, it can just swing over, and it holds the mic in front
of your face for you. The next item that you
need is a recorder, so something that the XLR cable is sneaking over to that
is plugging it into, that is capturing your audio. Addition to the
recorder, you'll need an SD card that is
capturing the audio from the recorder
and saving it to your SD card so you can
then edit it later on. So from a bare bones
basic perception, you'll need a mic, a boom arm, a cable, a recorder, an SD card that
covers your audio, and then you'll also need
some kind of camera. Now, the reason we're doing the camera is so that you have social clips and you have a video element to your podcast, which makes it much
more interesting for social media teasers, for people watching on YouTube. And overall, just having a
general aesthetic or a look and feel that you
want to showcase. Now, those are what you need. Some of the nice to have
things that make you sound and look better is one,
acoustic treatment. We talked about how to treat your room earlier than
a previous video, but making sure that
you have things in your room that will deaden background noise and make
your room sound even better. The next thing is having lights. Again, this is a
professionally lit space, so it looks really nice when people are
being interviewed. So what we're doing here is
having a large light source above the table there are kicker lights on the back hitting me in the
back of the head, and then we've also
got accent lighting here just to throw a little
Popa color on the wall. So very simple lighting setup. You could just have just one overhead
light of a soft box, but highly recommend
that you have some kind of lighting
that makes you look nice. If you're outside and
you're getting back lit, you look like you're
in Witness Protection. We don't want that. We want you looking and
sounding as good as you can. The other nice to have
things are boom arms. I have mic stands for four of my microphones and have
two boom arms like this. I love these Elgado boom
arms. They're super helpful. One to get the mic up off of the table and free up your hands so you're not feeling
like you have to keep your hands in, you
can talk with your hands. It also makes it so if
there was a table noise, me hitting the table with my hands or my
ring or something, it limits that kind of
echo reverberation noise that goes into the mic,
which is super nice, too. And finally, a nice to have
not a need to have would be a branded background element or a studio that is prop
set for your show. So if you have a
whiskey tasting show, it would make sense to
have whiskey bottles in the backdrop with lights on them or a sign that says the whiskey podcast or
something like that. So you can have your
space or your branding represented in the
actual space on the wall or with prop
setting as well. So those are things that are
nice little cherries on top, but not necessarily
something that you need to start your show. Now, in terms of the
cheapest option possible, you could get away with doing your iPhone recording
the audio into the voice memos app on your
phone and just putting the phone between
the two people or yourself. And that's
all you have to do. Obviously, we're not getting
any video in that scenario, and it doesn't sound the best, but it's a place to start. You could potentially
start this in person for free
doing that option. A step above that would be
having an iPhone set up for your camera angle and using some more professional
microphones so you're at least getting
the good sounding quality, but you're getting some angle of a camera that you can leverage for social media posts, as well. Now the next tier up for a
middle ground option for gear would be the gear that you're seeing a
lot in this video. So using a road Pod
mic for your main mic, these run about $100 apiece. You get two of those for $200. XLR cables, you don't have
to have name brand ones. Those are 20 bucks each. And then a basic mic
stand and a recorder. The recorder we're using is
the Zoom Pod track P four. That, I think, is $250, so not a crazy amount of
money for that recorder. And just for the
audio setup alone, we are under $1,000 with just the gear that we
need for this mid tier setup. And it sounds and looks
pretty good, in my opinion. So that's a good middle tier. In terms of cameras
on the middle tier, again, this is where you
can spend a lot more money. You could start with
a Sony pocket camera or something more basic
like a cannon camera. We can put some
links below as well. But the main thing you're
looking for is ten ADP. Having some kind of auto
focus is nice and then also having a recording limit
that goes past 29 minutes. I would recommend a
Sony Alpha A series, like an A 6,300 or an A 6,400. Something like
those typically run around 500 $600 with
a lens included. So you can get into it for just one camera angle
for 500 or 600 bucks, and you can add
cameras as you go. So that's kind of the
middle tier option. Kind of the higher tier
option or the most expensive, most professional looking
and sounding option would be having sure SMB microphones. Those run about $400
per microphone, having really heavy
duty Elgado boom arms or something even more
sturdy than the steel one, so it doesn't make any
noise when it moves around. For the recorder,
you'd want to have a road podcaster setup where the XLR cables
go directly into it. I personally don't like
that one because it's really big and it takes
up a lot of space, but it does going to have that professional
recording sound that you want for
the audio side. Now, in terms of cameras, this could go super high end for the highest, nicest cameras. If you are looking for the best, I encourage you to get one of the cameras that I'm shooting
this video on right now, which is the Sony
A seven S three. It can do four K 120. It has an auto eye tracker, where if I back up
or move closer, it'll follow my face based
on my eye, which is nice. If you've got an animated
guess that just gets all over, you're never going to lose
focus, which is super slick. Even with a four
K camera, though, we record everything
in ten ADP because the file sizes get humongous
when you have 100, 200 300 episodes from
three camera angles and four K. So that's really the camera that I would suggest if money is no issue for you and you want it to look and
sound super nice that way. So in terms of the
kits, like I said, we will link those
up below so you have those options available to you so you can see exact
products that we're using. We'll keep those updated
for you as well. But this shows you kind of the overall gear for
an in person show. And again, I'm very happy with
my in person show because this interaction
across the table is much more pleasing
to listen to, I think. There's a lot of human elements that I think people
benefit from. So I am super bullish
on in person podcasts. If you can do it, I highly
encourage you to do it. And hopefully, we've
given you some options in this video that you can use, whether you have a
really tight budget or budget is not a super
big issue for you. Thanks for watching this video. We'll hop into the next one, and we'll see you then. Peace.
15. How to Organize your Files: So let's start with the
big elephant in the room, which is how you're storing
your podcast episodes. Now, if you're just
starting out, you probably haven't even
thought about this yet, but when you're recording
multiple cameras, multiple audio recordings
on different layers, you're going to have
a lot of storage that's going to start
piling up on your computer. And I don't know about you guys, but leaving it on your
desktop or scattered all around is going to make for a really hard way to
find your episodes, for people to help
you with editing, if you're going to
outsource and also how to find clips that you're
going to put on social media. So in this video,
I'm going to show you all the different
ways that you can access your files
quickly and easily, what kind of hardware
you need, as well as my naming
convention that makes it really easy for you to find every episode and know
exactly where your files are. So first thing in this
mix is the hardware. I would recommend that
you not actually store any of your podcast episodes
on your local computer, because even if you
have a large local storage folder on your computer, you're going to run
through that really quickly after you get 20, 30, or even 50 episodes
into your show. What I encourage you to do is
get an external hard drive, which is something
like this, which is a Sand disk extreme pro drive. This is the one that I
used up until I got a NAS, which is a network
adaptive server. We're not going to
talk about that. That's kind of overkill for
what you're going to need, but you're going to
want something that can have really quick
read and write speed. So having something that can
look at the files quickly, process it, and when you're
exporting videos out, it's not going to
take forever to do. I'll put a link to some of my recommended ones down
below this video. But in terms of things you're going to want
to look for is make sure that you at least have
2 terabytes of storage. This one has 4 terabytes. So if you can go bigger, I would go bigger just
so you don't have to access more files later on. I'll put links below this video on suggestions that I have, but in terms of
external hard drives, you want to make sure
that you get an SSD, which is a steady state drive. HHD are going to be cheaper, but there's a spinning
disk inside of those drives that is
more likely to fail, meaning that the hard
drive Coca put and you lose all of your podcast information that you
have stored there. Now for me talking about files failing on you is scaring
the crap out of you, I would recommend getting
a backup drive as well. So I would have your main drive, have all of your files on it, and then have a
backup hard drive that you backup everything onto, and you can put it in a
fire safe case or a safe in your home that's going to be an extra opportunity
that if this fails, then you have a
backup opportunity. You're safe somewhere. The second piece to this is how you're recording your podcast. So if you're doing
just audio, obviously, it's not going to take up nearly as much space as it
is if you're doing multiple cameras and a bunch of different other
assets that you're putting on each of your shows. The easiest and
quickest way that you can maximize the storage on your hard drive is shooting all of your videos in
ten ADP or less. I would encourage you
just do ten ADP because anything lower than that
is lower than HD Quality. When I first started shooting
podcasts for clients, we used to record every
single camera angle in four K. We would do the biggest
largest file sizes possible, and it really just
eats through all of your storage space on your hard drive if you're not careful. So I would encourage you to have an SSD that you can
store everything on, but also record things in ten ADP and don't get large
file sizes because, again, we're going
for volume here, and we want to make
sure that we can get everything squeezed
into your hard drive. So now that we have
the hardware and we also know what kind of
files we're recording in, the last piece to this is having a really slick
naming convention. If you're one of those
people that has crap all of your desktop and you have
nothing organized digitally, this might kind of confuse you, but I really
encourage you to have a really organized file
system on the back end, so the type A people out
there will be really proud of what your
hard drive looks like for your podcast storage. So as far as the naming
convention goes, I recommend having a folder at the top that's called assets. This is where you're going
to put all of your logos, your brand music, all
the different things that you can use that are
assets for the podcast. These are things you're
probably going to use in every single episode edit, but also things that you might
need to leverage quickly, like the logo or
animation that you're going to make once and you can use it over and over again. The second folder is going to be called 00 Underscore Template. This is where you're going
to make your template folder with a bunch of P folders. So every time you
have a new podcast, you're just going to
copy this folder, paste it into your
bigger folder, and rename it for the
new episode name. This might seem
really silly to do, but if you do podcast
weekly like I do, this has saved me so much time. And just making new folders that I'm going to make
every single time. So for me, since I do my
podcast in person and there's always a guest myself
and three camera angles, I never have to change the structure of my
folder structure. So for an example,
for the Rhymes of the odd podcasts that I run, in my template folder,
I have an ACAM which is the wide angle
of both me and my guest. I have a BCAm which is my angle, typically, and I have a C cam, which is the guests angle. Outside of the camera angles, I also have a folder
called Audio, where I put all of the
mic recordings for each line of the mic in each
interviewee and myself. I also put the stereo
recording of all of our audio mixed together in
that audio folder as well. Moving on, we have
a thumbnail folder that we're going to have the
thumbnail source pictures, the project folder
for Photoshop, as well as the final
image for the thumbnail. We're also going to have a project folder
where I'm going to edit all of the podcast
information in Adobe Premiere, and then we're also going
to have a renders folder, which is the exports. So everything that
we're exporting out of Premiere in terms of
final project files. So in my template folder, I have all of those
things already set up, and they're all
just empty folders. So all you have to do is just
copy that template folder, paste it into your
file structure, and rename it for the episode
that you just recorded. Then once those empty
folders are imported, all you have to do
is drag and drop your files in once you
just finished them, whether it's from a
video recording that you did locally or over
something like Riverside. You have to do is just drag this into your new
file structure, double check the files, made it over okay,
and you're all set. Then when I go to
edit this podcast, I'm going to put that project
file in the project folder, and when I export out any files, they're going in those
renders folders, as well. What you're going to
want to do is plug in your hard drive and pull that up and create a new folder and name it whatever
your podcast is. Then we're going
to create, again, like I said, two
different folders. One is the Assets folder. This folder is going to
be where you're going to keep all of your
things that you use in every show to promote and
use as consistent branding. So we're going to have
all of our logos in here, all of our theme music, all
of our animations and logos. We'll also have any ads that
you're doing or other types of things that you
have in here that you want to keep using
in every episode. The next one is going to be
your 00 underscore template. The reason we put 00 Underscore is because it's at the very top, no matter what your
naming convention is. So this one, as we can
see in the template, since I do three camera every
time and I do it in person, I have the same structure
for every show. So I have my ACAM, which
is the wide angle. I have my audio folder, which is where we're going
to put all the audio assets, BCAM which is my camera, CCAM which is the guess
camera, the project folder, where we're going to put
all of the premiere Pro projects, files in there, the renders folder where we're going to have all
of our exports, where the different
files go there, and then the
thumbnail folder for the thumbnail for YouTube
and for other assets there. These are all just
empty folders. There's nothing in them. But whenever I'm ready to
create a new podcast episode, I just hit this, hit Control C, copy it and paste it in here, and then I change the
name and rename it to RWO which is Rhymes Odd, whatever the episode number is. So 078, which is 78. I put a dash and then
whoever the guest was. So I use that naming
convention for every single one so I can
take a glance and I know exactly where Jake
Shanders interview is or Jeremy Lowry or whoever
else I had on the show, I can quickly find the names. If you're not doing
the consistent naming convention, it's very, very difficult to keep things consistent and know where your files are, and
it's a nightmare. So if you're not
a type A person, try to become one when
you're recording podcasts, it's much, much easier to find. Looking into one of the folders here just so you
guys have an idea, like we have Nicholas
here, so we've got the wide angle so you
can see his angle here. Drag this in so
you guys can see. So the A camera is always the wide angle of
both of us here. If you go to the audio, I've got MC one, which is
mine and Mike two, which is his, and then
a stereo version, which is all of ours
mixed together. The B cam is my angle, and then the last
one is our C cam. So this is the guess angle. Show you guys what
that looks like. So that's his angle. And
then Project folder here. If you open this
up, this would open the Premiere Pro project where
we edited the project in. Renders folder,
we've got this one, which is the full length,
and then the timeline clips. These are four teaser clips from the episode that
are exported there. And then the thumbnails we'll grab some different
thumbnail options here. And then here's the final image that we pulled
together in Photoshop. So we have all those in
there, easily accessible. And it's really important
to have this consistency because I brought
it on an editor this year to work
for my company, and I can teach him
this structure, and he knows how to
import, export files. Everything's whether
you're editing this or someone else's, having a consistent file
structure is super, super critical to have a lot less headaches when it comes to this type of
stuff in the future. Again, you can take this
file structure and change things depending on how your
show is different than mine, whether you do it all over
Riverside or you're doing things in person and online
or mixing and matching. This is just a really
good structure to keep things organized. The other nice
thing is, if you're not the one editing
your podcast, it can get really
convoluted where the files are for each episode. So having a consistent
file naming convention really helps you and if you have external editors that
are helping you with your show really know where to find files and how to
get access to them. You can also use this file
structure if you're using a Google Drive or Dropbox to send files back and
forth to a remote editor, if you're using overseas talent, or if you have
somebody that's not physically in your office or your building that is editing
your podcast for you. So really the opportunities
are endless, but I highly, highly recommend that you
use a naming convention, whether it's the one
that I just showed for an example or something similar. This is going to save you
a ton of time in the edit. And again, guys, the
podcasting side of it, the biggest time
suck is the editing. So if you have a really
organized back end post process, this is going to make it
loads and loads easier for you as you continue
to edit your show, it's going to keep your
heart on fire about the podcasting and not make
you want to stop or give up. If you have questions, leave
them below this video, but we'll see you
in the next lesson.
16. Full Editing Workflow in Premiere Pro: Going on, everybody. My
name is Ryan SnodEramZad. And in today's video,
I'm going to be showing you a
complete breakdown of my entire editing
process for editing a podcast and getting it uploaded to a
distribution network. This is my entire process that I do from the second I go in. This process used to take
me 3 hours per episode, but using AI tools, I've actually been
able to trim that down to 30 ish minutes. So this is going to
be kind of the long, unedited, untrimmed down version of how long this actually takes. For the editing
tools that I'll be using of my choice, it's
going to be Premiere Pro. Then we'll be using
some extensions, which I'll kind of
give you a tutorial on as we're going
through it here as well. Um, this is my personal
process that I use. We're 70 episodes in on
my personal podcast, and we've done hundreds of episodes for
other clients, too. So feel free to borrow any piece of this
that's going to help make your podcast
editing process better. So let's jump right
into it here. First thing I'm going to do
is open up Premiere Pro, and we're also going to open up the Rhymes with Odd folder, which is going to
have our episode. So we're editing Episode 68, which is Grant Booth here. So I'm going to go to New
Project I always do WRO, so rhymes with Odd
068 Grant Booth. I always label everything with the episode name and the name of the person in the show.
We'll choose the location. So this one is in
Grant Booth Project and select, and then
we'll hit Create. For each one of my podcasts, I have the exact same
process and template, so we're going to
follow that to a T so you guys can basically
just follow along here. So I'm going to go to my
folder here, Grant Booth. And I used to drag every
one of these folders in, but we have it organized.
We have three cameras. We have a wide angle,
which is ACAM, BCAM which is my angle, and then CCAM which
is the guest, and then the audio files. So instead of dragging
all the folders, I just drag the actual file in because I used to
drag the folders in, and it used to take
a ton of time. So we just need mics one
and two, the separate one, but I also have
the stereo version as a backup if we need that. We're going to go to BCAm which is my camera, drag that in. We're going to go to
CCAM and drag that in. First thing I do is
merge the cameras. So my angle with my
MC which is MC one. So we're going to
go to merge clips, and I name it Ryan
merged and hit Process. And the reason I
do this is just to kind of organize
files a little bit better and make a
little less problems on the later part
of the edit here. The other piece of this is the processing does
take some time. It just depends on
your computer speed. I'm also exporting out some other videos in my
other window here, which is probably what's
slowing this down. So if you're wanting to make
it faster for yourself, close every other application you're using, all your browsers, any other programs you're
running. I have Photoshop open. I've got three tabs open, and then the media
encoder running. So I'm going to pause this media encoder just to
speed this up a little bit, and that'll probably
help just kind of make the
processing go faster. Processing is done.
We'll preview it here. We have all kinds of deductions. So my audio is tied to this. I'll just look for a part where I'm talking
so you can see. He has some
interesting interest. That's good entertainment,
cheap entertainment. There we go. So now you can hear my mic McFle is tied to the video file,
which is the merged one. We're going to do the same thing with Grant, who's my guest, so we'll pick his angle
and hit Mike two, and we'll do merge
clips on this. So I hit guest merged, and we'll hit Okay, and
let it post process. Hopefully it goes a little
faster than the last one. Okay, so now Grant's
angle is also merged. So now we can see that he
is looking good that way. So now what I'm going
to do is take my angle, which is Ryan merged and
drag into this timeline. It'll create a new
timeline down here. We're going to rename that right away so we don't misplace it. 068 timeline. Okay? And then
it'll update there. We're going to take Grant's
angle and drop it in here. Then we're going to line
these green audio bars here because that's
where the audio starts. And then our last angle is
this wide angle of both of us. So I'm going to
drop that on top. And I do it in this order for a couple of different reasons. One just because
I always do that, and then I have a plug in that I'm going
to use in a second, which will help organize these. So what I tend to do
is I'm going to make any changes to the angles
in terms of brightness, audio, anything like that
before I make any of my edits. So with this one,
you'll notice the ACAM is just slightly off center. So I'm going to
select this top one. We're going to go into the
Effects Control panel. Go to 105. Actually, I'll do one oh six, zoom it in a little
bit and then I'm going to do the rotation to one, so that'll kind of level
out the middle angle there. I don't like this light
sticking out of the top, so I'll actually go 125, and then that'll
punch it in, so it's just us in the angle,
so we don't see that. I'm going to hide this
layer with this eyedropper. You'll also see Grant's angle. The wall is slightly tilted. I couldn't balance my tripods that day for whatever reason, so we're going to do one
oh six on the scale, and we're going to
go negative one. Let me see here.
Maybe negative two. No, negative one sounds good. So that makes it more straight. So that's looking good. And then we'll hide this layer, and we'll go to layer
one, which is me. And I'm a little bit off center. Again, could not get my
stuff together that day. That we recorded
this, I'll go 115, and I'm gonna slide myself over a little bit so
that I'm centered up. Just make sure I stayed
there the whole time. Yep, that looks a lot better. So I'm making that change to the entire video before I do any cutting or
anything like that, so it applies to everything. Okay, so now the only thing I haven't done is I haven't
synchronized these layers yet because these
first two layers are synchronized, but
we want this third one. So I'm going to
hit Control Save, select all of this right
click and hit synchronize, and it's going to
synchronize the audio based on where the cameras are. This may also take
a little bit to process just depending on
how fast your computer is, so give it some patience here. Okay. So now everything
is synchronized. We're going to play
it back and just make sure it looks and sounds good. Sure. I think the audience for
this show is really demes. So that's good. What I'm going
to do is take this layer and go negative 100 on the wide angle because it's
just the scratch audio. Look how much
better that sounds. Okay. So now we control save, I'm going to trim the
front off of this, Control K, delete,
slide that over. I'll find the end here. And just trim these bits off. Control K to cut it all. Boom. Okay, so now
before I go any further, I'm going to select all and hit Unlink. So nothing's
tied to anything. We're going to delete this scratch track
because we don't need it. And then I'm going
to do my audio changes before I
do anything else. So I'm going to go
into audio mixer, Audio Track Mixer,
hit this carat. I do the same one, so I'm just going to do
them really quickly. For each one, we'll do
multiband compressor. We'll do enhance highs. I also do a
parametric equalizer. We do vocal enhancer, and then I'll do a
noise reduction, and we'll do a light
noise reduction. Thankfully, my studio is
soundproof with padding, and it sounds really good
right out of the mic, but I just like
adding some of those enhancements to make
it sound better. Think about getting some
experience outside of this. So I'm going to drag
these into his. So now they're on both tracks. We got the first track
and the second track. Both have these. Or type of work or
another industry. Yeah, I thought about it,
but it was pretty clear. So I'm getting a little ting there. I'm going
to do multi band. We're going to
enhance lows to make our bass sound better
on our voice here. I think that sounds
better. So I'm going to drag that
over the first one. So now we've got
Oops, Control Z. We're going to enhance Los since we're both the male
batone voices. Okay, so that sounds good.
Only thing I'm going to do too is we're peeking out a little bit when we get close. I have mics that
set auto peaking, but you'll see when
I play it back, we're almost in the red. I'm going to lower the
audio levels down to 0.05, negative 0.05, and then H
will also be negative 0.05. This is just going to make it sure that we
don't peak it out. The text Lower that
volume a little bit. Okay, so that sounds
good. Control save. The reason I'm doing
all these audio changes now is because I don't want
to forget about them later, and it's something that's really easy to
forget about since the audio sounds decent when
you're doing the edits. Okay, so now we've
got our audio done. Now we're going to move into
the autopod section of this, so I'm ready to cut the
MulticaM to make it so the cameras pointing at the person that's talking
when they're talking. You do this manually, but I
use a plugin called autopod. We made a whole video on it on my YouTube channel
you can check out. But we go to Window
workspaces and extensions, and we can throw
that in there, but I always keep my on
this tab over here. We go to the multicam editor. I made a preset for my podcast
called Rhymes od podcast. So here's all the
settings below. You can mirror these
settings if you want. If you're doing three cameras, this is the best that I
found that works pretty well for the enable disable,
low shot frequency, and then you just set
your speakers and hit G. So what we need
to do is zoom in, make sure that we have
I'm just going to have it start right at the
beginning of the podcast here. Is? Let me see. And I can trim this later too. Play. Okay, so I'll just control Q and save so that'll
trim some more. And then we'll hit Save. And now you just make sure
there's a big wall of video and audio here. There's no extra, like,
tail sticking off. Like, if this was sticking
off, it wouldn't render. We want to make sure
that it's everything straightly aligned
on both sides. And we're going to hit
Create Multi Cam Edit, and then once it's done, we'll come back and we'll start seeing how the AI
did for us here. Okay, now the autopod
multi camera is done. It also created a
backup timeline, which is a really nice feature. So it creates a backup just in case there's something you don't like about
what the AI did. It doesn't screw up
all your progress. So that's pretty cool. So
before we go any further, I'm going to create
a new bin called source in our project window, and I'm just going
to put all the other files that we have that are not the main thing
into the source panel. So it just cleans
up our stuff here. Let's take a look
at what the autopod did here based on the
conversation, who's talking? Yeah. That's cool. And then
if we're both talking, you can see a wide. There we go. Perfect. I'm going to lower the audio just
a little bit more. We'll do negative
one because that's really peeking out
in my headphones. So that works good.
Control save. Okay, so now that we
have that in here, I'm going to trim the beginning and have it start right at the beginning
of the show. I'll also put a
teaser in the front, but we'll get to
that in a second. Okay, let me skip ahead. I always do my little Shiel and just record this so
then we're warmed up. I wait for the point where
I talk right to the camera. That's when I
introduce the show. So let me just scroll ahead. There it is. I usually
do a big fingerpoint. That's my indicator, so I just
scrub until I can find it. There we go. So we'll
control K, delete. Then I'm just going to select everything to the left
'cause I don't need it, and we'll delete it, okay? So I'm going to hit A to
grab all of it for A, and then we'll have
it start right at about 60 seconds or so. I'm going to put some teasers
in the beginning here, but that just kind of puts us in a good starting point here. So next, I'm going to go
into my podcast folder, and I have assets
in the beginning. This is how I've organized
the folder structure. Each episode is the same folder structure,
and in template, we have all the folders,
so I just copy and paste that template when
I get a new one and rename it, and
that's what I have. We're going to go
into our assets, and I'm going to
grab the soundtrack. This logo, my logo
animation, the Outro. And that should be everything. So I'm going to drag
all of these in, create a new bin
we'll call assets. And this is all my brand
and assets that I use for each one of my podcast videos. So the first thing we're
going to do is hit the logo. We're going to put that up here, and that'll be our
transition point, Control D, put that there. And then I'll do the
music here in a second. We're going to zoom out,
go to the very end. Piece. That's the end.
Control K. Cut the back off. We're going to do
the same thing. Put the logo animation Control D to cross fade it. Piece. So that's there. We're
going to grab the Outro, which I put on near
the end of each video. You'll see it's in four K, so
it doesn't fit my timeline. We'll just right click and
hit set to frame size. We're going to go
to audio channels because it's only
coming out the left. We're going to click
left and right. Now you'll see there's two audio five star review
on Apple iTunes. There we go. Control
save always. We're going to get
our music, which is kickflip so I'll have
it start with I, and we'll drag this puppy in. And then I'm going to
just cut this down Control Shift D to make
the music cross dissolve. And then I'm going
to lower this down to probably negative 25. So it just plays in the background while
the outtros going. So you'll see it
play in a second. On social media. Until
then, my name is Ryan Snod. It rhymes loud, and I'm out. Peace. So about right there. I'll have the Otro start while
this logo is still going. Support I'll drag this
down to the third layer, the audio enhancements on layer I don't apply
to the past video. We'll try it again.
Thank you aufect. I'm just going to make
this tie out. Piece. Perfect. Control, save. Okay, so now we have our multicam cut podcast. We're going to go
to the beginning. I tend to put on
a couple more of the wide angle lenses in the beginning just to
kind of show the room. Amazing. So we've got our intro. My name is Ryan
Snoddy Rimsa you're listening and watching the
Rhymes of Odd Podcast. Okay, so right there,
we're going to go to our general graphics. I'm just going to kind of bebop around here, so I apologize. This is typically how I do it. Go to your free
Adobe Stock library and just look up free
subscribe graphics. Here's one for
YouTube subscription, I always put these
on the front just to remind people to
subscribe to the show. So we'll throw it
in the timeline, drag it down a little bit. And O podcast. Today, we're hopping
back in the booth with another amazing guest. We got Grant Booth in
the booth. What up. If I haven't heard
that one that's good. Okay, so the next
step is putting an advertisement in the middle. For this one, the
Ironic advertisement is from Grant's
company, Jacobson CPA. They're one of our
sponsors for the show. So what I do is in the
middle of our podcast, we do a lightning round or
ask Rapid Fire questions, and I typically put the ad right before the
Rapid Fire questions. So you'll see a lot of cuts, like random cuts when
we get to that point. So I just have to
find where that is. So let me play it back here. Let me try this here. For you. When I start
looking down at my notes, it's typically when I'm
reading my questions off, that's why I just take my
cues from what I'm doing. I love it. It's a balancing act and I'm still working on it. We'll control K. We're
going to cut, all of it. Let me start it. I'll start it. We'll take a break for
the lightning round. I'm going to cut this
dead space here, hit A, and we're going to drag
this over. Control save. And then I forgot to drag in my advertisement
for today's show, which is in Jacobson
Company folder and the Ads folder.
We'll go to Renders. We'll grab this ad, and
then I'm going to go to their logo as well because we'll use their logo in some
of the different things. Drag this in. Okay,
let me hit Control A, drag this more. Here we go. Okay. So what I do
for the ad, again, we're going to put this
on the third layer, so the effects from the
first layer don't apply. We're going to grab our assets. I want my logo animation. And we can put the
logo animation in here and hit Control D. So that's one way. I'm still hit Control Shift D. I'm
still working on it. Making sure it doesn't
cut him off here. Let me just extend this
out so we can finish his thought here. On it. It too. Okay, so there's that. We're gonna put our music
back in theme song music. Just a little transition here between the ad
and the main show. So we'll hit G, negative 25, just so it's not as loud. Let get this right here, here. It's a balancing act, and I'm still
working on it, too. So then I'll drag this over
to start right in the middle. So let me zoom in. Drag
this to so there's that. I'm going to drag
my music again to go right here to start this way. We'll go here. I'm just hit Alt
to create a copy. We're going to hit A on the
Kebard and drag this under. Okay, let's check it out.
Oh, yeah, G, negative 20. Actually we do
negative 15 for this. I'll drag this to fade in.As
accountant in your corner, make sure to check
them out at Jacobson cpa.net and tell them that came from the
Rhymes thoddPodcast. Now let's get back
to the conversation. Okay. That one's a little bit longer than I
probably need it to be. So let me grab Shift A. We're gonna come over here and then drag this a little bit. We'll try it back
here. We'll take a break and do the
lightning round now just lighten things up for you. Perfect. Okay, so this
is looking really good. We have a beginning, an ad, an ending with an outtro. But now we're going to move into social media teaser clips. So this is typically what
I will do when I come. In this part, I will add Both. What? I will add our sponsored by
Jacobson and Company graphic, and then we'll move
into social teasers. So I just drag their logo in. We're going to make it
a little bit smaller, put it on the very bottom. And then I'm going
to right click. We're gonna do color mat.
We'll make it white. Just make a big rectangle
for it, put it underneath. We're gonna do uniform scale, make the height 15, so it's just a long strip, drag it down to the bottom. And then I'll hit T for text. We'll put episode
sponsored by slick this. We're going to go to
our tab over here. We're going to make
this railway font bold. We're gonna go 50 on the
font. Now, we'll go 70. And then we're going to make the fill black so
you can see it, and then we're going to
drag this down like that. So we'll just hit we're gonna select all
these. There we go. Select all these and hit
Control D for cross dissolve, and then I'm going to
make these slide end just for a little bit more fun. We'll slide, slide. Slide. Three more slides. Slide. Slide. Slide. Okay,
so let's watch it back now. I haven't heard that
yet you go. Yeah. Okay, we'll make this a little
bit longer to give them some more air time since they graciously
sponsored the show. And then now, like I said, we have really our flow of
the entire podcast laid out. Not every episode is
going to have an ad, but we put an ad in here
in the middle if there is an ad for the show with the Otros and everything
is good to go. So now we're going to move
into social media teasers. For this one, we're going
to have to have the autopod social media
clip creator open. It's another extension
they have as a part of their bundle that I
pay for that is very, very helpful for
making social teasers. So now we're going to
skim through the episode, find like four to
ten great moments that we want to share
out on social media. Let me zoom in here and just
listen back to a couple, and we'll find some social
media teachers that we like. I tend to look for these huge chunks of time
where the guest is talking because it's usually something juicy and good
that we want to use. Okay. This is good. This is a hot take one He Thinks you shouldn't
start a restaurant. It'll piss some people off. So once we find our
starting point, hit I on the keyboard, this will set our endpoint.
Hit L to go faster. So O, at the end of
his statement there, we're going to go over to
the social clip creator. I want vertical reels for
TikTok and Instagram Reels. So this is 1080 by 1920 with the Auto reframe. We'll
hit Create Clips. This is going to
suck it into a new timeline that is vertical, and it's going to reframe
for Grant's face so then we can follow him that way.
So let me play it back here. Restaurants is tough because
there's so much competition. So, that's good. This is why we do all of our
audio enhancements first because once it starts making these sub accounts
or sub timelines, it's sucking all
the audio effects and all the video effects
into this new timeline. So make all those changes
to the main timeline first, so then when you're
doing social clips, it kind of batipies
those easily. Something else I like to
do with these social clips is I'll click the top layer. I'll right click Enable
to turn on that layer. We'll turn off the
auto reframe for this. I'll turn the scale to 60
and the vertical to 1711. Do not ask me how many
times I've had to do this. I've memorized the layout
on the coordinates, but this kind of gives
a really cool look and feel to it where we
see Grant talking. And then us in the wide angle on the bottom,
which is pretty cool. Another thing I will do is, since Grant's company
sponsored this episode, we're going to put
his logo on every one of the social media
teasers, as well. So I'm going to scale this down. And drag it, and
we're going to put it right on that cross line in the middle. So
let me pull this up. We'll put our text here,
cross uniform scale. We'll do ten. Make a little
stripe, stick it right. Just short. Well, let's do 12. Nice. Okay, so this is
the look and feel that I like for this. I also
want to hide this light. I need to just reframe our
podcast setup to cover that, but I don't like the light,
so I'm going to drop this down just a little bit.
To hide the light. Fantastic. Okay, let's last piece here, Essential Graphics. We're going to
create a text title, like a preview text for social people usually aren't
listening with their audio. So we'll see what is the worst type of business
to start in 2025? Question mark. We'll
make this text white. We're going to hit
click Background on. We're going to make it
our brand colors FA 9066, which is that primary orange. I'm going to make
the background 100%. Make the stroke a little bit bigger and then curve the edges. We're going to go
center framing. I usually do like 40
on the text size. It looks dinky on here, but it's bigger on a phone. And then we're going
to center align the whole deal,
drag it down here. Okay. And then I'll do a
cross dissolve on this. Let's play it back. Because there's so
much competition. It's one of those
things. Let me try it. What's the worst type of
and then we'll hit Enter. There we go. Okay, we can make this text a
little bigger, too. Control A. Let's do 50. That's much better
to read. Okay. Drag this up. The last piece
for our teasers is I'm going to put our podcast logo on
it, so I'll drag this over. It's humongous. We're
going to set it to 15. Actually, let's go 12 then
we're going to go to Effex. I do a color key to remove
the white background. We'll drag that onto it. Hit the dropper, remove. So that looks nice
and sexy looking. And then I just stick this up in the corner as like
a little watermark. So if these go viral
or people share it, we're constantly getting
some eyeballs on this. So I'm going to drag the text
on the top layer just to get it nice and uniform.
We'll drag this over. Control save. Let's see it back. Because there's so
much competition. It's one of those
things they can do it. And they realize that even if
they're a really good cook, they can be an amazing
cook, really good food. That's great. Okay. So for
this one, it's pretty short. I want to get it
under 60 seconds. Let me just trim a couple of
things out of this quick. Structure. But if you don't
know how to run the business. Perfect. Okay. So now, this
is looking pretty good. We're going to come to the
end. Hit O on the keyboard. We'll hit Control
save one last time. Now it's ready for export
for the social media teaser. So for these, I'm just
going to select the folder, go to Rhymes with Odd, Grant Booth's episode,
go to Renders. And I'll leave the name this
the 068 timeline clip one because I will just keep them all the same for that
adaptive high bit rate. And then I'm going to send
this to my media encoder, and it will pop up in
the other encoder. Can start this export, so it'll start exporting
while I'm still editing other stuff
in my program. Don't just hit
Export in premiere because then you have to keep waiting every time
you want to export. So we'll just hit Go and it'll start pumping the
sucker out, which is nice. Okay. So I want to do four to eight, so I'm
going to clear my in and out. I'm going to try to find another
four or five statements. And then from those
statement clips, I'm going to find
my teaser clip for the beginning of this
podcast, too. So here we go. Okay. This is good general
business advice about money management.
Here we go. Here we go. I for N. That's good. Oh, let me see if there's
other parts here. That's good. Oh, I'm not going
to use all this, but I'm just going to
take that big chunk. We're going to take it
into our social media, clip creator, create clips. I like this one, though. I'm going to do
some doctoring on this really quick.
Watch and learn here. Okay, let me stop it
here. We'll do Control. I'll pick it up where he starts his strong statement here. Control Q for cut to
the left of the cursor. Okay, so that's good.
We'll cut here. I think we're going to
cut most of this out. Margins cut there. There was one other thing he had said that I wanted to get in that intro. There we go. You're going to build
again. There we go. We're gonna cut all this
stuff in the middle. I want my teaser like
less than a minute, so this is 44 seconds. It's perfect. Perfect.
Okay. So this is my teaser that I want in
the beginning of the show. We're going to hit
Control C from this. We're gonna go back
to our timeline. I'm going to clear my in and
out just so I keep it clean. And then I'm going to come
to the very beginning where I left my
little space here. I'm going to do
Control V. Here's my intro teaser. Control save. We're gonna hit A and
drag all this over. I'm going back to my
assets to get my music. I'm going to use just
the beginning part. So I use this part
for the beginning. And when the music drops is when the ending or the
intro will start, so I'm going to finesse
that a little bit. Negative 20. Control
Shift D. Here we go. Whoa, that's loud. I did
plus 20. Negative 20. About blew my ear drums, clean out. Oh, my God. Okay. I won't drag this. There we go. Okay. Let's see if I can
get this just right here. There we go. Let me
drag it just a bit. I'm gonna go even quieter on
this. We'll do negative 20. Okay. So now, we'll do this. And then I think I have
another let me see here. Okay, that should be good. Here we go. We'll play it back. Your account bank account. And that's it. You're
not going to have the knowledge you need
to expand safely, right? You might work out,
but you don't know. All you're going off
is a bank account. And so what you need to
know is how much money I'm taking for every
dialled or product I sell, whatever it is, no markings. And the only way you're gonna get that is have a
regular account. You know your parts
every month and you can buy out your puc service
line, whatever it is, and know is this actually
going a lot of money that helping all this time on this particular
product or whatever. No barely making anything or maybe I'm losing money on it. All this other one
I haven't paid much attention to is
making all the money. What's going on, everybody?
My name is Ryan Snod. Hey, Ryan Sod,
you're listening and watching the Rhymes
Todd podcast. Today, we're hopping
back in the booth with another amazing guest. We got. Okay, we're gonna
do exponential fade here on this Outro. Ooh. That sounds better. But no, that's really the intro that I look for is just a nice, strong 45 second sound bite. We'll put the
soundtrack in here, the logo animation, the music. I made this for free, again, reuse it over and
over and over again. I made it with one of
the Adobe templates. And these are all just ones that they provide for you for
free in Adobe premiere. So use the stuff that they have. We flash the sponsored by And then we're
off to the races. So the only other
stuff I'll do with this big timeline before
I export it is I will find times when there's a
lot of these rapid cuts, and I'll usually
just select, like, two of the top chunks and hit enable just so it's not jumping back and forth
from camera to camera. Sure. I'm terrible. It's my worst subject to ever. So. So that's a little nicer on the
eyeballs, I feel like. That's the only other
stuff I'll typically do is try to find if
there's rapid cuts where there's not a couple
wide angle shots just to kind of keep people's eyes
from darting everywhere. Some of these here, like these
last two, I'll do enable. And again, I've done this
70 times for the show, so I just kind of know what I
like for the cut frequency. But yeah, everything's
good to go here now. We're going to go
to the very end of our main episode and get
that in the media encoder. So we're going to zoom
in here at the very end, hit O on the keyboard. Control save Zoom out to see it. Control. And then we're going to make sure it's
in Grant Booth renders. We're going to do
Grant booth one. We're going to do match
adaptive high bit rate. I did this in ten ADP, so h264 is great, about 8 gigabytes wide, so we'll go send
a median encoder. And then let me open that up here and we're ready
to go. We hit Go. And now the full length
episode is recording, which is exciting. Control save. Then what I'll do
here is I'll grab a couple more social
media teasers, and we will again continue on with those
while this is exporting. What I'm going to do is grab all the stuff I did
in the last one, Control K or Control C, to copy. Control V, we'll paste it in. You're running. So then
I'll just drag these. Again, do it one time
and just copy and paste. There's no sense in doing this over and
over and over again. For these, I'm going to do the
Enable for the wide angle. We're going to do that
thing that I did before. We'll turn off the auto reframe. We'll go 60 1711. There we go. Okay, I
wasn't responding. So now here's what this looks
like. Based on how much. Cool. So now, with
all these enabled, I'm going to copy
Control K or Control C, excuse me, and
then we will paste attributes, and
we'll go in here. And the only thing here
is just to turn off the auto reframe. It's kind
of a pain in the butt. So try to do this
before you make all your cuts on that top layer. Okay, so we'll play it back. And we'll say it quit running your business based on
how much cash you have. Explanation point. That'll
get some salty people. Oh, for out. Control, Save, we'll hit Control M. This will also go in the
Grant Booth Renders. We don't have to
change anything else. We'll hit Send a Media Encoder. This is going to be another
social media teaser. So I think we can do I
usually do four to ten, but for the sake of this video,
it's getting pretty long. We've been talking for,
like, almost an hour. So what Control save, this will be thrown into
the Media Encoder again, so it'll render out once the
full length podcast is done. The only other stuff that
I'll do while I'm here in the timeline is I need to
grab some thumbnail photos. So what I'm going to do is go to a good I'll scrub
through until I find, like, a good facial expression, and we'll hit this grab
export photo frame. We'll get a browse. We're
just going to grab these for the Photoshop thumbnail.
I'm in the wrong folder. Let me go to Grant Booth, and we'll go to the
thumbnail folder, and we'll hit Select Folder. And I'm just going to throw
these screenshots in there. Again, this is why I
use templated folders. There's no sense in doing this every single time uniquely. It's a huge pain in the butt, so we want to try to avoid that. And I'll usually
grab a couple of different facial
expressions whether he's laughing or I'm excited
or scared or whatever. I make a lot of faces
throughout a podcast, so I'm just going to grab
some of me, some of him. And Moore's better, I think. We'll just my hand
is moving a lot. Okay, we'll hit screenshot. I'll get one more of him. Always looking right
at the camera. This is perfect. This one's
probably the winner here. Okay. Control Save. And then once this
is done exporting, I'm going to go to
the bathroom and I'll show you what the next step is. Okay, so now while
the media encoder is pumping out the
full length video, I'll show you how the teasers work so
we can upload those. So we're going to go into
our YouTube channel, and we're going to hit Create, upload videos, and
we're going to upload the shorts that we just
created from our podcast. Gonna go to Grant
Booth's episode. We'll pick the
timeline clip one. And then we'll let
this start uploading. Another thing I'll
do while YouTube is uploading is
I'll go to Tik Tok, and we'll get this scheduled
out on the TikTok account. Get a view profile, upload, select video, and
then we will drop this in here to upload, as well. So then once this is uploaded here on the
desktop version, I'll play it back. There's
so much competition. The captions usually
what the text is, for my ease of use here. What is the worst type
of business to start? Start in 2025. I'll put hashtag
business, hashtag CPA. If the person's
active on Tik Tok, I'll also tag them,
but Grant is not. He has a CPA. He's
not on TikTok. At least not professionally. Okay, so I'll drag the thumbnail
up here. Let's select. I also put the location just because he's in Waukee,
and a lot of times, this will help people will
know who it is on here, and then they'll
recognize somebody and like the video, which
is pretty cool. Then we're going to
go into schedule because I like to
schedule these out. If you want to be really on it, you just schedule
them to go live the week that your
podcast episode goes out. But mine go out random
times whenever I decide to. So we'll just pick
a time in February. We'll have it go at,
like, 11:00 A.M. And then I'm going to schedule
so video scheduled. So as you can see, I have
a ton of clips that I have scheduled that are going
to go out random days. This is just how
I do it when I'm editing all of my stuff at once. You just want to
get it scheduled, get it out there, and not
have to worry about it. So I try to upload
it to YouTube, to Tik Tok, to
Facebook, as well. Just try and get them all done here. Okay, so that's good. So, what is the worst type of
business to start in 2025? So I'll go out as
a YouTube short. So I'll slide down here. We'll hit next, next. And then I will just schedule this to go out at a later date. We'll say March 4 at
like 430 in the morning. And we'll hit schedule. And there you have it.
Now we're scheduling stuff out here while the
video is rendering out. Once the video is
done, we will upload it to YouTube and do the
whole upload process, which we'll show you
in a later video. Hopefully, this video helped you
17. Create Thumbnails in Photoshop: 's going on, guys? My name is Ryan SnodEimsod and
in today's video, I'm going to show you a quick
tutorial on how I do all of my Rimes Todd podcast
thumbnail designs. People have asked me
how I do them quickly, and I'm going to show
you how I do it in Photoshop right now
so you can replicate a similar process for
your podcast and not waste a ton of time when
you're doing thumbnails. So what I just did a couple
minutes ago was I was editing an interview with a CPA who happens to be my
CPA for my podcast, and I just went in and grabbed a couple screenshot clips
that I had from his show. Let me see if I can find
the folder. Here we go. So in the thumbnail folder, let me make these extra
large so you can see, I just grabbed a couple
shots of me of him of me, of him as some
options of our faces. So this is all you need
to get this going here. So next we're going to close out all these
tabs. I apologize. And then we're going
to open up Photoshop. I am running a
bunch of exports in the background through
my media encoder, so it slows things down. But we're gonna get a
new file, 1920 by 1080. And I'm going to
name this one RWO so Rhymes with Odd 066, I believe. Grant booth. Then we'll hit Okay and create. Okay. So now we're going
to get to our thumbnails. I always start with
the guest thumbnail to make this look as
interesting as possible. So we're going to drag
his best picture in. That's a good face
grant. We like that. Okay, so let me drag this over, and I'm going to position both of us on either
side of the frame, but I'm going to put him
right here and hit Enter. Then I'm going to grab
this rectangle tool. Let me see if I can make this
bigger so you guys can see. Rectangle tool we're going to select all the way up
to the microphone, and then it Janitor Phil. I'm going to say, complete
the padded black background. The generative AI
is going to fill in this empty patch to try
to make it look cohesive. This is a 50 50 that
this is going to work the first try, but we're
going to give it a shot. Okay, put a computer there. So let me try a
different one here. Complete the padded
black background wall. Maybe it'll take this stupid
computer off the desk. Still going with the
computer. Okay, perfect. So as you can see, we didn't have the rest of this
half of the wall, and I just added it in with AI. And I know it doesn't
look perfectly cohesive, but it's okay because
we're going to put my face over it in a second. Okay. So now we're going to
go back to our thumbnails. I like this one of my face. Looks engaging. So we'll drag me over here to
where my shoulders almost off the cuff here. We'll hit Enter and save it. And then I'm going to select
subject, which is me. It's going to just cut
me out really quickly. Control C for copy. New layer, Control V.
Copy is my cut out. I'm going to hide
the layer below it. And boom, now I'm cut out. We're going to go to
the eraser tool and just kind of clean
this up a little bit. Some of the stuff is going
to get hidden anyway, so it's doesn't have to be
perfect. We'll come over here. We're about the same size. I'm gonna hit **** or control T for transform to
make me bigger. So we're about the same
size. That looks good. So rather than doing
this custom each time, I'm just going to open up one of my past thumbnails and copy and paste in some of
the other elements. So we're going to
go to open Recent, and I'll open up Jarret
Stott who I just had open a second ago. There we go. So here's one of my
ones from the past. So what I'm going to do is
just grab my text layer, the gradient fill, and
the podcast cover art. And I'm going to hit Control C. Then I click out of it
so I don't mess it up. Come back here and hit Control V. So that puts it all in here, so it's all the
same, which is nice. Take the podcast cover art
and drag it under layer one, so then it's behind
my head for kind of a nice little cool element. I'll hold shift and hit
left on the DPAD just to put my face in
front of this logo, which just kind of makes it look kind of three D, which I like. And then for the text, we'll put something
high engagement that would get some clicks. So for this, we could
put you need a CPA. Explanation point and then
we'll make it fill this. So what I'll typically do
is if I haven't already, I'm going to use AI
to try to come up with some cool engaging topics. We might say, like,
you're going broke or this secret will stump you or surprise you or
something like that. We're going to get some,
like, really interesting text on there to try to
get people interested. But this is really just what it looks like right
out of the gate. This is what it looks like. This is something
I'm happy with. So we're going to
go up to Save As. And then we'll save this here
in my Photoshop account, so I can easily access it again. And then we'll do
Save as a copy. We'll go on the
computer. I'm going to go to Grant's
folder on my NAS, go into the thumbnail, and
then save it as a JPEG. Not that JPEG. Normal JPEG. There we go. And
hit Save. Hit Okay. Boom. So now, when we're
ready to upload his video, we can go into this part of the YouTube thing and hit thumbnail and upload this photo directly in here
from the computer, which is really nice
to just have that. So I would do this on
the YouTube channel. I would also do it
on your Spotify. If you're using Spotify to
upload your thumbnails, you can go in here
and add this nice professional thumbnail
to both areas. And Bob's your uncle, you've got a nice professional looking thumbnail for your show. So here's the final look of it. Um, yeah, really quick. I love using Photoshop for
these because it's so much faster than trying to
custom do it each time, and it just takes too much
time to try to do that. So all about efficiency
here in the studio. If you guys learned something about this that you're
having questions about, make sure to leave
it below this video. Also, just reach out if you
have any questions about how to do this for your
situation in Photoshop. So without any further ado, we'll see you in the next video. My name is Ryan Snod and it
rhymes out I'm out. Peace.
18. Design Thumbnails in Canva for FREE: I've shown you how to use Photoshop to create
your thumbnails, but if you don't have a paid
subscription to Photoshop, I'm going to show
you guys how to make the exact same type of style of thumbnail
in Canva for free. And if you're living
under a rock, Canva is a free design
platform that really makes it easy for non
technical editors and designers to be kind
of dangerous and have quick ways that you can make any kind of graphic
design possible. You can also find links to the Canva design
template for Rhymes with Odd MyPodcast just
to get you started in the original intro section
of this course, as well. Canva is a really great option. You can go to canva.com
and check out all their free templates that
you can but in this lesson, I'm going to show you
guys how to quickly make a podcast cover art thumbnail from scratch using their
free design templates. Okay, so let's jump into
doing thumbnails on Canva. If you don't have Photoshop,
we did a Photoshop tutorial. We're going to show
you how to do this really quickly in Canva, as well, if you're
not a design wizard. So all you have to do is go to canva.com and type in in the search bar
podcast thumbnail. You'll be populated with all these amazing
design options. I might need to change my design because these look really good. For most of these
though, we're going to do I would probably say
this is a good option because there's no cutouts or any awesome removal stuff
that you have to do. So with these, we'll
kind of browse around and see what
designs we like. There's so many
different ways you can do the podcast thumbnails, but I'm going to pick one that is a free one so
you can just show you exactly what it's like
without having to pay for it. So we can do just the
first one right here. We'll open this up
and customize this. It's going to have two images. So one of your guest
and one of your host. So with this one, I will
throw in some images. So let's just say we're
interviewing Kennedy Blades, so we're going to
put her in this one. So she's in there. And
then I'm the other one. So we'll put actually, we'll just put this
other one in here, another image that I have here. So we got these two
people. We're gonna call it Cost success. We're gonna hit the baller
podcast from our previous one. Let's change the color code or color accents to that purple
that we liked before. Change this to that purple
that we liked before. And then I'm going to
change the background of this image to the
purple. Whoops. Lu white. And then I like
this background image bubble. We'll turn this purple, as well. And, boom, guys,
the ball podcast. Now we've got Episode 12. We're seeing the two
different people in here, and then say, this gal on the right is our interviewee or the
consistent one, we would just duplicate
this one each time. And we would add in
our new interviewee here every time that
we put in our new one. So then when people look
at your thumbnails on YouTube or on your
podcast platform, they can see consistency of branding and keeping that
really consistent there. Again, guys, do not
spend days and weeks worrying about
thumbnail designer paying thousands of dollars
to a thumbnail designer. Like, you can use free tools on the Internet and do
it in 5 minutes or less. Like, that's what I'm
trying to get across here. So use Canvas templates. If you don't like
this one, go back, look at some more, sample some different ones
and see what you like. I will say it will get more time consuming
when you have to do background cutouts
because you have to have backgrounds removed. And if you don't have
Photoshop to do that, you have to use paid tools
or other websites to do it. So try to find ones
that you can literally just pop in an image and it automatically cuts
for you like this, save yourself a ton
of time that way. So Um, hopefully this helps you guys understand
how quickly to use this. If you have questions,
leave it below this video. But we'll see in the next video. My name is Ryan SnodEm
Zod, and I'm out. Peace.
19. Uploading Episodes: Okay, so our podcast is now rendered out from
our Media Encoder, and we're now ready
to upload it to the podcast hosting
site and YouTube. So we'll start with
the podcast one first. You're going to go
log into podcasters for Spotify or
podcasters for creators. They just change the name.
We'll go up to new episode. And then we're going
to hit Select a file or drag in and drop a file. So I just have this folder open already, so
we'll do renders. I'm going to grab Grant
Booth one and drag it in, and it's going to start
uploading here to the server. While this is also uploading, I like to just do
it all at once. We're going to go to
the YouTube channel, so I'm logged into my
podcast YouTube channel. We'll hit Create, and we'll hit Upload video as well,
and we'll do this one. And then I also need to upload the clips for Reels
here as well. So I'll just upload
both of those. And then these will
start uploading. Typically, it takes anywhere
from 30 minutes to an hour, depending on how fast
your Internet is. But while these
two are uploading, I already did the
thumbnail for this one, so I'm going to
upload the thumbnail. So let me grab that quick, and
we'll throw that in there. And then just to keep
it safe and here I do episode 068, was it? There we go. 068 with the
semicolon with Grant booth. And then I'll just wheel,
blah, blah, blah, blah, in that to throw
something in there. And then I click Out just so it's in there and
there's a placeholder. So if I click out of
this or something, I can go in and
find this file in my save drafts, which is nice. Looks like for this one,
we've got about 40 minutes until the full length
video is uploaded, so we'll check back
in once that is done, and I'll show you how
to complete this out. Typically with this,
I'm going to use AI tools to help
write the titles, the YouTube description, and
there's podcast show notes. So I'll have a separate
video on how to do that. But this at least shows you how to upload it to the server
and how it's going. Just to kind of give you an
idea of what this looks like. Some of these other
ones, once I schedule them, they're set as premieres. So these are all
set as premieres, and then you can see them on the YouTube channel as a premiere, so people could prepare to
watch them in the future. But as you can see, I've been absolutely crushing it
the last couple of weeks. I think I have 16 or 17
podcasts scheduled out, which is not always the
case, how it's going to be, but we've just had a
lot in the backlog and been trying to get
ahead of it early. So Um, but yeah, we'll
let these upload. And then once these
are fully uploaded, we're going to go through
our AI process of getting AI generated
YouTube descriptions, podcast show notes, and then schedule these
things for upload. So it should be a
pretty quick process once we get these uploaded here.
20. Write Show Notes with AI: What's going on, guys?
My name is Ryan Snod. Irmslad. And in today's video, I'm going to be giving
you guys a look behind the curtain on how I've been using AI to
write podcast show notes, YouTube descriptions,
and come up with engaging podcast
titles for my show. For this tutorial,
you're going to need to upload your podcast
to a YouTube channel. Secondly, you're
going to need to use a Chrome extension
called glasdtiO. And thirdly, you're
going to need to have a free chat GPT account, as well. So let's jump
into the computer. I'm gonna give you a step by step process on how to do this, and we're going to make
your life a hell of a lot easier with AI tools
out there. Let's go. Okay, so the first step
you want to do is take your podcast and upload it
to your YouTube channel. So if you haven't
done that already, you go to upload videos, drag and drop it in
and let it upload. I did my upload the other day, so this is Episode 65,
which is Jarrett Stott. So we're going to hit
View on YouTube and it will open up another
tab, which looks like this. So with this, just
make sure that it's saved as a draft or an unlisted video
so that you can use some of these plugins that we're going to use in a second. The first one is GlaspdtiO. It's a free chrome extension. Just go to las dot
IO and download it. But it puts this little
tab right here that gives you some AI functionality. So there's going to be an
automatic transcription from the conversation that is going to scan
through and kind of give you general transcription
of the conversation. What we want, though, is
this button right here, which is summarized video. In Chat GPT, so
we're going to click the button and it's going
to drag in that transcript, and it's going to
start pre populating a summary of what this
conversation was about. So I'll give it a couple seconds to
start spitting this out. But what I'm really interested in with this is that I want to use this transcription to write my YouTube description, my podcast show notes, and give me ideas for a title
for this YouTube video. So it just sucked into chat EBT, and what it's doing
is writing kind of an overview of the conversation. Now, there's a couple of things you can do with this overview. If you need a blog for
this for your website, you could ask it to
write you a 3,000 word blog based on the conversation and automate that whole process. What I typically do,
though, is I start with the YouTube description and
the podcast show notes. So I have kind of mapped out topics and outlines
of what that is, so I can just copy and
paste that directly in. So the first thing I'm going
to do is using this summary, write a YouTube description
box and podcast show notes for this episode. And there you go. It just
starts writing it away. So in this episode, we dive into an inspirational
journey of Jarret Stott, a social media influencer with
over 12 million follows on TikTok and the owner
of Flex factory Jims. So this is pretty much accurate. Don't just copy and paste things in. Make
sure to read through it. I always say treat AI
like an intern, like, double check the work
to make sure things are accurate and the spellings correct and stuff like that. But as you can see,
they pretty much just wrote exactly what I need for this, like
this kind of overview. So what I'm going to
do is just grab this. I'm going to copy
this into Control C. I'm going to go into
my channel directory. Excuse me. Let me see if I
can find this. There we go. Show notes in the
YouTube description, and just copy and paste right into the YouTube
description, okay? So, make sure to
double check this, and I will before
I publish this. But for the sake of the
tutorial, we'll continue on. Let's assume this is
all nice and accurate. Now what I would do is just
grab everything that's in here that is
accurate. Control C. I'm going to go
into my Spotify for podcasters where I upload
the actual audio version. Same thing. I'm just
going to control V, and now I've got everything in my description box right here. Then we're going to
go back to Chat GPT, and we're going
to ask it to give us ten different title
options for YouTube video. You want to have really
highly clickable thumbnails, but also engaging titles. And sometimes this helps
with ideation for that. So from this episode, write me ten YouTube
title options in the Mr. Beast style that are
clickable and engaging. So if you don't know
anything about Mr. Beast, he's the number one
YouTuber in the world. He has highly clickable videos. So I want JAGBT to
take that style and give me ten different
options for titles. And as we see here, it's
from $0 to Millionaire. They said it was impossible. He built an empire
starting from nothing. Like this just kind of gives you ideas on what that looks like. And sometimes it doesn't
do what it's supposed to. Now, if you're doing the
free version of HAGBT, there are some times
that the prompts won't spit out what you're
expecting or if you bounce around give
me title options to a blog overview to
YouTube show notes, sometimes it doesn't track
what you'd said before, and it'll just spit
out something generic. I try to go in the order of YouTube description
podcast show notes. I do a title title options, and then the last thing I'll
ask is a blog overview. Usually, that circumstance helps get the best results
for me personally, but make sure to try and
try and error it yourself. Now, the one that I like
the most was that he has 20 million followers in counting, so I'm going
to use that one. So 20 million in all
caps, followers. Then we'll do I'll kind of just borrow some
different things from the different titles and sub it in here to
make it my own. When the title looks good, the
descriptions looking good. I'm going to upload
a thumbnail option here to make this look
nice and professional. We're going to add
this to the Rimes Dodd podcast playlist, excuse me. And then we're going to hit
next, add an end screen. I just do this general
one here at the end. We'll hit Save next. And then I'm going to schedule it out for a couple
of months from now, and I'm all locked and loaded. And then for the podcast
side of it, same thing. We're going to double check
our podcast description, make sure the title is the
same as the one on YouTube. Upload the thumbnail here. We're going to make sure
that the season number is season two, Episode 65. We're going to hit next,
and then you will schedule it out at the same time that
it releases on YouTube. Hopefully, this tutorial help. If you have any
questions along the way, make sure to leave them in
the comment section below. Or if you have other prompts
that you use in Chat GBT to help optimize the
copywriting side of producing a podcast. I'd love to hear some best practices
from you guys, as well. This is all new stuff,
and I'm hoping that this information stays relevant for at least the next 12 months. But there's new AI voice detect. There's new plugins and chrome extensions coming
out literally every day. So this is just something that's helped me
optimize my process and save a bunch of time
from copywriting myself. So that's it for this video. My name is Ryan Snod. It rhymes loud, and we'll see
you in the next one. Peace.
21. Adobe Enhance Tutorial: If your audio sounds
like absolute trash, this lesson is going
to help you a ton. Adobe came out with a new tool called Adobe podcast recently, which is an AI editing tool that you can throw your
trash audio into, and it's going to
use AI tools to make it sound like a
studio quality recording. Now, while this might
sound like the genie has come out of the bottle and everything's
going to be perfect, there is some nuance
to this tool, so I wanted to give you guys a quick rundown on how to use it and how to not rely on this for every one of your
podcast episodes. It's a good oh crap moment if something happens and the
audio is not the best, or you're having
a lot of tinnins, room echo, or other things that are really annoying
to the listener. This is a really quick fix
that you can use and that most people can access really quickly for free
on the Internet. Okay, folks, let's do some
AI editing to our audio. Say your audio is really
crappy or you're recording in a non ideal way and you want to make the
audio sound even better. This is a great
tool you can use. It's called a couple
of different thinghs. It's called Adobe Podcast, as well as the
Enhanced speech Tool, and they change the name
of it all the time. So hopefully, this
stays consistent, so I'm not giving you
false information. But if you just Google Adobe podcast Enhance, you'll find it. Right now, the URL is podcast.adobe.com slash EnhancE. You can
just search this up. Basically, all you're going
to do how to leverage this technology is you're going to open up
your file folder. Let me see if I can find an audio file from
one of my interviews. I'm going to grab
this stereo version. I'm just going to drop
it in to the folder. But is a podcast interview, so it's going to take
a while for it to populate all the
different information, and it's going to start
loading it in and trying to test the AI
that goes into it. So once I drop the file in, it's going to start
uploading it to their server and starting
to work its AI magic. Depending on how big
your audio file is, in terms of the size, it could take a little bit to upload. Typically, these will
take anywhere from 5 seconds to 2 minutes just depending on
how big the file is. You can also throw
in multiple files if you have them,
not just the one. So say, we want to
upload a second file, you can just drag
this in and drop it. And then once the
first one's done, enhancing speech, it will
start populating the next. One eternity Lee. Okay, so the video has
uploaded in process, so we can flip it
to the original. Here's what the
original sounds like. You know, the Bos quiet comfort. Oh, yeah. I looked at
these for a long time. So you can kind of hear a
little bit of room buzz. We're gonna flip it to
the enhanced version. This is always going to
be default at 90% speech. So you can hear this back
now. Noise canceling ones. So I had I had uncomfortable ones.
Like these are my mono. So I don't know if you guys can hear this, but there
is a little bit of, like, over suppression, and you'll notice that if you're listening
with headphones on. So I will crank this
down typically to, like, 50% and we'll
play it back. Under ones they suck
to wear for an hour. Your ears hurt. Yeah.
Over the years helps. And then there's a
guy that was selling these you can hear
that a little bit. We can also play
with the background, which this is just the loudness of the isolated
background noise. So we can crank this up,
and you'll hear all of it. He got Bluetooth ones
for the airplane. Drag it down. Had these, and I'm like, I want them.
Like, I will take it. And, that's been really
nice because it's like, if your chair is uncomfortable, if you're holding your
mic, your arm gets tired, your ears get, you start
to kind of fatigue, and then you're like,
Let's just end this right. I'm done. It out
my ear hurt, yeah. So what I encourage you to do, if you're recording it decently and it's not super
tinny or over echo, I kind of fall around
the 30% adjustment here. That kind of kills
the room noise. It makes it sound a lot
better, in my opinion. But you can play with these
little sliders and just see what works and what doesn't
for your audio that you like. Once you like where this is at, and you make sure you
flipped it off and on, and you know where it's
at, you have to do is hit the download button and it'll
save it to your computer. And then all you have to do is copy it from your
download folder, put it in the folder
for your audio, for the episode that
you're recording it in, and your audio is enhanced. Everything sounds way better. And this is a great
workaround if you're not an audio
engineer, and you're like, recording an echo warehouse
or there was, like, noise coming in from the
window or traffic noises from a busy apartment
or something. So this is a great
opportunity to just again, play with this free
tool, download it. I believe you can do up
to 5 gigabytes in a day. So as long as you're editing
your podcast over time, you shouldn't have
to pay for anything. This is a free tool
that you should be able to use for free. So hopefully this tool helps. If it does, make sure to
leave a comment below and ask any questions or input that
you've had with this tool. They keep iterating
it, so this is V two of the enhanced
speech feature. I do see this becoming something
that's going to be baked into Adobe's other
legacy products like Adobe Premiere,
Adobe Audition. So if you're editing and
other Adobe products, this will probably be
woven into those shortly. But right now it's a standalone
website so people can use it even if you don't
have Adobe products. So hopefully this helped. If it did, make sure
to give this video a big thumbs up and leave any comments or questions
that you have below. My name is Ryan Snod. I rhymes and we'll see you
in the next one. Peace.
22. Buffer Tutorial : Your podcast is amazing. But people aren't hearing about it and they
don't know it exists. So in this video, we're
going to show you how to create a bunch of different distribution
through free channels, using a tool called buffer.com. This is a social
media scheduling platform that allows you to post teaser clips of your show all across
different social channels. And they also have a free
plan that you don't have to pay for in the beginning,
which is super nice. So in this lesson,
I'm going to show you guys how to use buffer.com, how it's a quick easy tool
and how to set up and automate all of your post
distribution through this tool. They do have a paid platform, and there are many other social media
schedulers out there, but Buffer is one that has a forever free plan
that you can post. I believe it's ten
schedule posts at a time, which is pretty cool, and it allows you to post across different platforms
like meta platforms, TikTok, YouTube, and
others like that. So let's jump into
the lesson, we'll show you exactly
how to do this now. Okay, now we're
going to jump into buffer.com and show you all the different
things that are here. So in terms of pricing, they
have their forever free, which you can do ten
scheduled posts per channel. And then once you're below
ten, you can keep scheduling. So that's the program that we're going to
be showing you today. They have other pretty
inexpensive options, $5 a month, $10 a month. But if you're wanting
to just show up with your clips on as many
platforms as possible, buffers a really good free
option that you can do. So we're going to get a login. I have an account because I
used to use this religiously, but have since used other
paid opportunities, which we'll talk
about in a second. Okay, so the first step
you're going to want to do is to attach all of your social media handles or channels that you want
to post your content to. So first thing you're
going to do is go to your account on the top
corner and hit channels, and then we're going
to do Connect Channel, and we're going to add
any of the channels that you're wanting to
attach to your account. So for me, I have social media
accounts for the podcast, for my show, for
Facebook, Instagram. I also have a YouTube channel, and then I have a TikTok
account, as well. You'll attach those here,
and once that is there, you'll see it all
populate right here. So once all your
channels are connected, and we can add
Instagram, Facebook, Tik Tok, whatever channels
you want to have, then you can start looking at publishing and scheduling
out your posts. So we're going to go
to the published tab. And we're going to click on
the top right and hit New. We're going to
create a new post. We will select our
social media channel that we would like
to post it on. So we'll do the TikTok account. Then we'll come down here
to our little media box, and we'll click
this and we'll drop in our link to our video. So let me find a
quick teaser clip for the podcast and be mindful
of the length of it. Sometimes if these are
over a minute long, they won't go for Instagram or for Facebook
Reels, excuse me. Tik Tok, as of this recording, can do up to three
minute long videos and even ten minute
long one sometimes. So it just depends on the style. So it's all loaded up in here. We'll hit Play to
get the preview. And now we can see it
playing back. That's good. You can also click
around in here and hit the unmute button and listen
back to the clip, as well. So what I'll do is
I'll usually play this back and listen to the audio, and then based on
his conversation, I'll put a little
caption based on it. So now we've got
our caption here. We've got our little teaser. We can also edit the thumbnail by moving along to where we
want in the thread here. Most of my teaser clips
have text on screen, so I'll usually live it
in the very beginning with the caption in the front, but we'll find a good spot
where he's, like, smiling, like, this looks good.
So we'll save that. That's our thumbnail. And now we're pretty
much ready to go. So what I would do is I
can add this to the queue. I can also save this as a draft, but I'll usually sit here
and I'll hit Schedule Post. So then you can put these out a couple of days in advance. With a free plan on this, you can actually do up to
ten posts at one time. So typically, what I will
do when I'm using buffer as my scheduling tool is I
will go in each week, and I'll schedule
ten posts that week, and then I just
put a reminder on my calendar to do it
every single week. So Um, with these, say his episode is going
to go live next Monday. We can have this
go out on Sunday at like five in the morning, and we get hit schedule, and it's all scheduled
and ready to go. Alternative to just
posting on one platform, like we just showed
you with the TikTok, you can actually post across
all the platforms at once, but those will go
towards your ten posts, so just be aware of that. If you're posting on three
different platforms, that's three posts
for that week. So you can only do three
different posts of the same teaser clip across three platforms before you've already
hit your limit. So just be aware of that. So to do this, you're just
going to do the same process. You're going to click
your media button, and we'll add in
our teaser clip. And we'll let it update
and populate right here. Now, that's all in there. Same thing. We'll put
our caption here. So we'll put caption goes here, some hashtags, some at symbols, all the different
stuff that people do. And then what we're
going to do is go down to customize for each network. So for this one, we can actually change the caption
that's going to go out on Facebook versus
Instagram versus TikTok, and you can make a couple little other changes here as well. And then once
you're ready to go, you're just going to
click this button. We're going to hit
Schedule Post. And again, it's going to
pull open that calendar, and you can pick
which day you want to schedule those. Per is
a really great tool. They have paid platforms
that you can use, but this is a really
good free one with that free ten posts that you can just knock
out your whole week of scheduling in one go.
23. Creating Brand Elements in 10 Minutes: Alright, guys. In this lesson, we're going to be
talking about all things creating brand elements
for your podcast. Now, you might not be thinking
about brand elements. You're just thinking, how
am I going to capture my audio and my video
and put out my show. But I promise you guys, if you take your
branding seriously, your audience will respect you a lot more and it's going to show potential listeners and viewers of your show that you're legit. So in this lesson, we're going to break
down the key elements to branding when
it comes to logos, fonts, colors, and an actual representation
of your brand, and we're going to show you
how to do it really quickly. Now let's create
your brand elements. Let's jump into the screen.
We're going to do this now. Website that I like to
use for this that is completely free is
called coolers.co. So we're going to put that
in the space bar here, we're going to hit Go, and
we'll hit Start Generator. So this is just going
to basically spit out some different
color palettes that are complimentary
colors that work well for different colors
that you want to use. So if you're completely
at the starting point, I don't know what to
you can start here. It's a great place to
do it. It's 100% free. And if you don't like the
color, just keep hitting Space Bar until
different things pop up. You can also add colors between, as we're seeing here, where you can put different
shades in here as well. So it's going to give
you the hex code, which is super nice. I'll pull it right up and you'll know exactly what color that is. What I would do is if I like this color palette right here, I can just go in and copy all these different
hex codes down, and now I've got
my color palette for the type of show
that I want to do. So now that we have our
colors, we're going to go into Canva and we're going to
start designing our logo. If you're using
our template that we have for Rhymes Tod, here's
what this would look like. Here, I just have a square
images one by one with the big text font here and
an image in here as well. As you scroll down, you'll see I had some different variations, just the word mark,
as well as on white, and there's these three
different options. I made this in about ten, 15 minutes when I first
launched my show. Starting from scratch,
I'll show you guys how to do this
right out of the gate. We're going to create a design. We're going to type in podcast. Cover. We got 3,000 by
3,000 or podcast logo. So we'll do podcast logo. And it gives us this
blank one right here. But then we go over
to look at templates. And as you can see, we've got some different templates
that we like here. So let's just say
we're going to do sports podcast where we're
doing sports conversation. So let's scroll down here and see what they've
got for free options. So I like this podcast
Spanish version here, so we're going to
put this in here. Throws that in here. I like this color palette.
Things are looking cool. I'm going to make
this a little bit changed for what I
want for my show. So we'll just say it's
the baler podcast, and it's a sports
commentary podcast. So we're going to
say this is going to say baller. Bowler podcast. Actually, we'll
put this up here. And again, I'm literally
making this up on the fly, so if this is a little
disjointed, I apologize. Instead of the dollar
sign, since it's baller, we're going to have
it be a basketball, so I'm just going to go into
elements and hit basketball. See what we can find here.
Okay, so this is pretty good. Just wanted to circle for this. So we're gonna delete
that. Hover this over. That looks pretty
cool. Let's change the color to match
this lime green. So you got the baller podcast. And literally, guys,
this took me, what, 5 minutes if you're wanting to just put
something together, and this is not
your strong suit. Like, Canvas awesome for that. So we'll do 150 on its size. I mean, that looks pretty good. I mean, give me some
credit here, folks. This is pretty good. I mean, maybe change the color
profile just to match. Maybe we're using the
color profile from here. We've got this purple
that we want to use. We'll go into this
and we'll change the colors to our purple. Let's try this. There we go. And then we could just
match the color profile from what we pulled in from
the random generator one. Again, just connecting the
dots to what we just did. If you're a complete ground zero, this is a good spot to go. Then maybe the background's
little bit too dark. Maybe we can just go for a
little bit lighter color, like a gray, actually want
a little more contrast. So maybe a complimentary
color to our palette. Say, this periwinkle. What say you periwinkle? Let's change this to
whoops. Our color palette. Boom. Hey. So now we've
got a I would say, like, a girl basketball theme to
it, the baller podcast. How cool is that? And then last piece here to
keep it on Brand, I'm gonna change the thread
on this to be, like, a white and boom, guys, this is looking
pretty good, I would say. And then now we've got
our main mark here. We could go down and create
an alternative version, so just the word
mark with no logo. There's a ton of things
you can do with this. You don't have to just use
the elements in Canva. You could copy in other images. But again, guys, for just stupid simple
design, this is so easy. Like quick and 80% good is
better than being perfect. You can spend more time on
this, but this at least will get you off the ground
with some colors, a logo, and a brand mark
to get you started. Okay. So now we have our logo. Let's create a quick
little logo animation. You can do this a ton of different ways you
get hired out. There are options on Cava
that you can do this as well. Showing you guys here, I just
typed in logo animation. We've got this one that pops up. We've got a
couple other ones. As you'll see the
little star means it's paid one, so we'll do it. Try and find you guys
a free one here. We've got our black and
white logo animation. I'm going to copy in our
baller animation art. So Control A and then C. So we can post this
in. Let's play this back. Boom. Okay. We're going
to take this out. I'm going to paste in
my stuff. There we go. Our backdrop. Let's just make this color the purple
that we liked before. See if I can find
it quickly here. Okay, let's play it back.
Boom. Okay. Then we can go in and we can change when the things are animated
in, how things move. We can show these little
animation buttons and kind of use our
little timeline, which you can't see on
the bottom of my screen, see if I can show
you here quick. Okay, so now I've got
our colors in here, and we can go in and animate this based on the timeline here. So we just click and drag. Again, stupid simple.
You can click in, animate different
elements and hit animate and show things rising. They can come in sideways. They can wipe, they can blur. I would just encourage all of
it to come in at one time, make it the same
animation, wipe in, wipe out, and then wipe away the same direction or
just kind of mirror the same thing in and
out, make it really easy. And then when
you're ready to go, you just hit Share and you can
download it as an MP four, and this is going to be
your logo animation. So instead of just having
a rectangular one, obviously you're going
to want a landscape one, so you can easily
do that, as well. If you get a file, and
you can make a copy, and you can change
the file structure to 1920 by 1080
for a video file. Then once we have
our logo designed, our colors, and our
logo animations, we want to put those into our hard drive where we're going to find it easily in
our file structure. So I'm going to go
to mine Rhymes Odd. You can see all of my
episodes are in one folder. We made a whole video on how
to do this file structure. So you can find your episodes. But we're going to go to assets, which is where all of my logo
and branding stuff goes, and then you're going to keep all your stuff here
and save it here. So you'll have your guys logo animation, which
looks like this. Similar one that I
do with my show. I made this with a free generator
tool in Adobe Premiere, which is pretty easy to do.
Similar thing with yours. If you're doing it in
Canva, just throw it all in so we'll have our logo Intro. This is my original
one that I had, just to show you some different
stuff that I had before. So here's my
animation that I did. And originally, just
the logo animates in. That subscribe thing pops
up and it flies away. You can do a very
similar thing in Canva, if you're not familiar
with Adobe Premiere after effects, any
of the fancy stuff. Again, this does not have to be the daunting thing
that stops you from launching your show. Just
get out there and do it. Um, the other piece to this,
now that we have our logo, our colors, our animation, the last piece is
having theme music. So big fan of having consistent theme music
when you do your intros, the animation comes in, we play the same music track every time. And then people know they're
listening to the right show. Plenty of places
that you can find royalty free music to
use for your show. A bunch of different
places. One of them is the YouTube
Music Library. You can find them for
free. Another place is going to be Bensound. So if you go to bensound.com, you can look under the free
music tab and you can find in Browse music that you
like and hit Free Download, and then I'll save it to
your computer that way. The one that I use,
though, is Soundstripe. That's probably my
number one favorite one. That's where I found
all of my stuff. So you can go to soundstripe.com.
You can sign in. You can do a free trial
and Browse that they have download the songs
that you like as options, and then you can
cancel your free trial if you don't want
to keep with Um, I enjoy using Sound Stripe
for different things. I'll use music for the
cutaways for ads and a bunch of other
things like that and just keep it on subscription. I think I've been a
member of theirs for, gosh, at least four
or five years now. So if you do like Soundstripe, it is my favorite
one that I like, so I'll put a link below this video that you can check it out with a discount code. I have somewhere. I'll put
that in there as well. Yeah, between Soundst Bensound and the YouTube music library, you can find free music that you're not going to
have copyright strikes on that you can then monetize your videos later on as your
show gets more popular. So again, so using
this example here, we had Bensound was one of ours, say we really like
this hope song. We'll play it back. And,
okay, it's sounding good. We like it. We're going
to get a free download. We're going to download and
get the attribution text. All you have to do is
just put that text in the description box
of your podcast, and you're good to go that way. So then we'll
download it that way. And then once we have
that music saved, we're going to open up our
folder for our assets. And again, we're just
going to drag that in, so we have our music right here. And every time we know where our music tracks are,
we can drag those in. And if I was a little bit
more organized with mine, I would have a folder
that just says music. But I was kind of sloppy with this one when
I first set it up. So do, as I say, not
as ideal on this one. Okay, so in a couple
minutes here, we have gotten you a
new logo for free. We've gotten you a logo
animation for free. We've gotten you
theme music for free. And now you are all locked and loaded and ready to go with
all of your brand assets, and you have a
consistent look and feel and style that you
like for your show. Make sure to check
out future lessons. We're going to talk
about even more stuff on the marketing and how to get
you off the ground running. But until that video,
my name is Ryan Snod. Aramisld and we'll
see you, Lin. Es.
24. Repurpose.io Tutorial: Have a bunch of social media teasers
from your podcast and you're really
struggling and burning a lot of time out
of your schedule, posting them across platforms, I've got a tool that's going
to save you a ton of time. It's called repurpose dot IO. In this video, I'm
going to show you guys how to use it and
talk through some of the benefits of having it set up with some of
these automations, so you can post the teaser clip on one social platform and have it automatically cross post across all of your
platforms that way. So if you've ever used Zap Ear, this is a very similar
platform to Zap ear. We're basically setting up workflows where we're
going to tell it, Hey, repurpose dot IO. When I post a video or
social media clip here, I want you to also post it here. So the easiest way that you
can set this up through automation is have it start
with a TikTok account. So your starting origin
point is a Tik Tok. You post a video natively
on your TikTok account, and it will cross post it
to your Facebook reels, to your YouTube shorts, to your Instagram
reels, as well. So you can have it
post on one and it blasted over four
different platforms. Using this tool because I was taking a ton of time to manually upload everything to YouTube and then also to meta platforms. And then I was also struggling to upload things to TikTok. So I was spending like three times the amount
of time to upload all my social media clips
when I could just post it on one like TikTok and
have repurpose Dio, do all the heavy lifting and cross post it across
my platforms. So that's the main
automation that I set up with my account is to have it post on TikTok and cross post to
Instagram reels, Facebook reels, YouTube shorts, and Snapchat as well. The plan that I'm on
is about $35 a month. I'll put a link below this
video that you can check out. I think there's a
free two month trial or a free one month trial. Correct me if I'm. Below
this video that you can at least poke around the tool and see if
it helps you out. Okay, let's jump into
the screen share. I'm going to show you guys
how to set up some of these workflows and how easy it is for you to
automate this process. Now we're looking at
repurpose dot IO, which is a distribution
platform that you can automate tasks from having a Post
goo on your TikTok, your YouTube, and have it automatically post to
other social channels. So we'll jump into that
now. You're going to go to repurpose dot IO,
which is the URL. Just look at the pricing. They have annual
and monthly plans. They also have a free plan, but since I am already
on the paid plans, they're not going to
show me the free plan. But the free plan
initially is having the first ten videos
automatically published just to kind of
test the things out here. So we're going to get to login. So then once you log
in, this is kind of what the flow looks like here. We've got workflows,
your connections. Again, same with buffer.com. We're going to go to
Connections first and link all of your social media
accounts for your podcast. So if you have a
Facebook account, Instagram, Tik Tok, and YouTube, those are
the ones that I have. Link all those in here first so you have everything
locked and loaded. You go to Add Connection
on the top right, and you can pick
from any and all of these different locations and tie those directly
to your account. So once those are tied in, you're going to go to workflows, and this is where
the magic happens. If you're familiar with Zapiir, it's very similar, but it's just for social media accounts. So we're going to go to
create a new workflow. And the best one that I found personally is if you're
creating vertical videos for teasers for social media is having them manually
posting those to your TikTok account and having that repurpose it to all
your other platforms. Typically, that's a
really good route to go. So what I would look at here is when you're starting repurpose
from future content, you can do TikTok Instagram, if you post on Facebook
or if you have them in like a Google Drive folder
or something like that, you can take this from
your source place and distribute it
to other places. The one that I like, though, is the Tik Tok one, so
we'll do Tik Tok. We'll select Rimes DoD which is my podcast account on TikTok. Then I'm going to say, I
want you to take this from Tik Tok and post it
to my Instagram. Then we'll tie it to
an Instagram account. It's ready to go. We'll hit Reels, so we can have it post to the Reels
or to my stories, whatever you want to
do, we'll say Reels, and then we'll hit
Create Workflow. Since I already have
that workflow set up, I'll show you what
that looks like in real time and how
it's actually working. So with this one, we have my TikTok account
posting to Reels, and we can view content, and it will show
me all the videos that I have scheduled to go out on my TikTok account that will then go to
my Reels account. Then after I did some testing and I realized it
was going okay, I flipped this to Auto Publish. This is the time savings here. So it's basically going
to take anytime that I post to my Rimes
thod TikTok account, it's going to take that post and automatically post it to
my Instagram account. So this is probably
not the best strategy if you're using your
personal social media to publish your episodes. You might have to
manually do that. But if you have dedicated social media accounts
for your podcast, I highly recommend that
you do this because I was taking time to post
to my TikTok account. I would upload all the reels and videos to my YouTube shorts. I would go in and do
that on meta platforms and try and get my Instagram
and Facebook account. Taking way too much
time, way too much time. So this really helps
a lot that you can auto publish and schedule these out, which is really slick. All you have to
do, let me open up my TikTok account
for the podcast. So you can see full
circle how this works. I'm going to go to the profile. So all I have to do
one step to upload these across platforms
is go to my posts. Go to Upload. And then
we'll select a video. We'll go to the podcast.
Let's say we want to post one clip from Nick
Darling's episode. We'll load this in here. So then I will go in and make a
caption for this one. Let me listen in to the episode because I don't even
know what this one is. Which time that day? Everybody
knew who Nick Darlin was. Okay, so this one,
Nick's talking about how he became
homeless in high school. Here how Nick became homeless
or became the homeless kid. In high school. Explanation
point. So there's that. Typically, if tagging
gets a little off, I'll do tags here. So his Instagram or his
TikTok is Power in chaos. That's his name here. So we'll put Power in chaos. There is. We'll tag him. I typically do the
tags at the end just because if you're
posting cross platform, the handles might not be
the same on each platform. So I've tagged him in
this so he can see it. I'm going to go to
the cover image and drag it over where
I think's a good spot. We'll drag this up, so
that's the thumbnail. And then I'll also
put a location, so we're in Deoines Iowa, so I'll put De Moines
so then people can see it on TikTok based on the location. So
we'll come down. We'll hit now. So we'll just have
it post right now. And then we'll hit Post. Okay, so that one just
posted to my TikTok account. Now we'll close
this. And then if I reload this, this
should populate. So basically, in 2 hours
after it's posted, it will automatically distribute it to other platforms here. So then after a few minutes,
you'll see it load up here in the queue, and
it'll be ready to go. And then you can just check
your Instagram account, and then within an hour or two, it will automatically post
it. It's not instantaneous. I wish it was, but
it takes an hour ish before it posts across
all your platforms, and now you're
locked and loaded. So workflow for this is
just have the desktop app. I find this to be the easiest because that's where
your files are. Login on the Tik
Tok desktop app, and you can either schedule them out. You can schedule
those posts. I posted it just now,
but in the little dot, you can select schedule, and you can post
out within 30 days. So what I'll do is I'll have
two posts today go out. I'll schedule 60 posts
on TikTok one time and then set it up on repurpose dot IO to then cross
post to my YouTube page, my Facebook page, my Instagram. And it covers all my bases for me, so I only
do it one time. Hopefully, this lesson
will help you guys out. Again, if you have any questions leave
the below this video, I'll put a link below this
video that you can check out repurpose dot IO and
test it a little bit. I know they have a free
trial, regardless of if you decide to get it
or I encourage you to check it out and just see how the tool works and see
if it can help you out and give you a lot of time back in your
distribution process. So that about does
it for you guys. My name is Ryan Snod. Iran Zavad and I'll see you in
the next lesson.
25. Workflow Hacks to Pump out Episodes: Now you're rocking and
rolling with your podcast. In this lesson, we're
going to show you some workflow hacks that you can use to be more efficient
with your time, interweave some things that are thinking of future you and also keep marketing in the forefront of your
podcast production, allowing you to quickly
grow your audience and reach more sponsor
opportunities in the future, to make some Mona. My first workflow hack is absolutely unequivocally
batch record your interviews. If you do in person
interviews like my show, I highly encourage you
to book the entire day off and record two to
three episodes in one day. It sounds daunting, it sounds
scary, but I promise you, when you switch your mind
to doing batch recording, it's going to open your
entire life up so much more. Even if you can just
do two in one sitting, now you've gotten
two weeks worth of content captured
instead of just one, and you're not constantly behind the eight ball when
you're recording content. Batch recording and having season launch dates for
my show has given me so much more freedom in my
life and has not kept me a victim or a hostage
to my podcast. A good example of
this is I do seasons, so I'll do 50 episodes, one every Monday for
50 weeks in a row, and then I take a hiatus for
like three to six months, and then I start the
next season of my show. You don't have to
follow this cadence by a T to your show. For me, this has been
super helpful because when I know my show is going to
launch, say, January 1, I start batch recording a ton of podcast interviews
leading up to the launch, so I'm well ahead
weeks and weeks ahead, and I never have to
frantically try to find an interviewee or put
an episode out quickly, and it doesn't
take over my life. So for example, right now
with my show RhimesTod, I've been publishing
every single week this year since January. It's about mid March right now. And I'm consistently ahead. I want to say right now I'm
18 weeks ahead on my podcast. And I was recently talking and interviewing another
podcaster on my show, and they have one of the top ten agriculture podcasts
in the world, and they're only like maybe one or two episodes
ahead each week, and they do a two
episode a week show. So as you can imagine, they're frantically looking for guests. They're trying to
put shows together, and they're constantly
under the gun. And that's a self
imposed pressure that doesn't have to exist. And for me, my life's
already stressful enough. Why would I add more stress so I highly encourage you guys, if you're not doing
this already, Batch record your episodes. If you're pre launch
and you're wanting to launch your podcast
in a couple of weeks, I would first record four to ten interviews
or four to ten podcasts, whatever your
structure is, before you ever even announce that
you're starting a podcast. Like, record four to ten because if you're
doing a weekly show, four podcasts is an entire
month's worth of content. So, before you even
launch your podcast, you're already at
least one month ahead. If you do ten, you're
already months ahead in terms of having
consistent shows ready to go. And while I know Batch
recording, you're like, Oh, man, I'm sitting on all these
interviews or these podcasts. Like, I'd love to just publish
all the episodes right now because they're
done and ready to go. Pump the brakes. Being consistent is more important than hitting
it as fast as you can, because then your
audience is going to continually expect you to
keep publishing all the time, constantly, as it was for
my contacts here that were podcasters locally here that I just interviewed
for my show. They were just telling
me that. They're like, The audience expects two
podcasts a week from us, and if we slow down, our
viewership dips a lot. So they've kind of created
this self imposed pressure that doesn't have
to exist that way. So I would highly
encourage you have a distribute process that
you're going to do and batch record your episodes
as much as possible so you don't have to keep
frantically looking at how quick can I
put an episode out. The last thing you want
to do is have people expect uploads every Tuesday, and it's Monday night and you
have nothing for tomorrow. So you put together a
really crappy podcast because you're just trying to hit your consistency numbers, and your audience is going
to know that right away. So highly highly recommend
batch recording. To make batch recording
days a little easier, I will pack different types of shirts and tops and or hats, and I'll change
outfits every episode. So my audience never knows that it was
recorded the same day. Looks like a different
day because I've got a different guest and
a different outfit on. And that's kind of a fun
little hack that I do, as well as making
sure that we've got plenty of drinks,
plenty of food, and that I have
adequate notes on my podcast interviewees to make sure that I'm well prepared days in advance for those
batch recording days. The way I like to look
at batch recording is I would think
about your podcast, like if you were a
TV show producer. When you watch a TV show
that gets launched, they have a launch date set, and then every
week, they put out a new episode of that TV show. And I would think like
a TV show producer because you wouldn't go out
and just shoot one episode, publish it, and then
quickly in a week, you have to frantically
figure out what's the next episode going
to be in this show. It's already pre planned out. It's already well dictated in the future, and
it's predictable. So whenever you're in doubt, just think like a
TV show producer, and you'll be leaps and bounds
ahead of the competition. Some other workflow
or production hacks that I have that I would
encourage you to do, as well, is to make
it a habit to ask something of your audience
in each and every episode. It might sound kind of
like beating a dead horse, but every single podcast
episode you should have part of your show where
you're asking and encouraging people to
follow you on social media, where you're asking
and encouraging people to give you
five star reviews or subscribe to the show
on podcast platforms, YouTube, et cetera. If you have somebody's ear, you owe it to
yourself to at least plug that for five
to 10 seconds, each 1 hour episode
and promote yourself. Give the audience something that they can do to
connect with you offline and go deeper with
you further down the road. Some good incentives
to have people follow you on social
media is check out clips from every one of our episodes by following
us on social media. There's a value there that, hey, instead of listening
to every single show, you can just follow
us on social media and you'll get little
clips from every episode, and it might encourage
them to listen to other episodes, as well. And my final workflow
hack is to have a set time of week every week
that you're dedicated to podcast tasks this could be a set time every
week that you're doing editing that you're
reaching out to new guest opportunities to have people on your
show as a guest. This might be looking for sponsors and trying to
solicit sponsorships. Having a set time every week
is going to help you again, get leaps and bounds further. You're not going to be behind the eight ball when it comes
to producing your show. You're making it a
priority, even if it's an hour a week, 2 hours a week, whatever it is, set time aside each week to
prioritize your podcast. And I promise you, it won't
be as daunting or scary, and you're going to be
burning through episodes in a good way and turning and
burning really quickly, and it's going to
make podcasting a hell of a lot easier for you. Fully, these hacks
help you if you have any questions along the way,
leave them below this video. But we'll see in
the next lesson, we'll talk some more on
how to market your show.
26. Marketing Launch Plan: Alright, people, Defcon four, that's the marketing plan for your launch of your podcast. You've made it this
far in the lessons. Thank you so much for
your captive attention. This is where we're
really going to shine and where you're
really going to make a big splash with your show
right before you launch it. So, if you've already launched your show and
you're watching this, that's okay. Watch it through. You might have some ideas
for maybe launching the next season or having a rebrand or relaunch
of your current show. This can be really
helpful to you regardless of where you're
at in your process. If you were starting
at ground zero, I highly recommend you follow this exact launch process
because this is how I got my initial big round
of listeners and my active captive people
that listen to my shows. Also for my client podcast, this is how we've launched
all of their shows, and it works really,
really well. So the first thing before
you ever launch your show, we talked about it
in other lessons. First thing you
want to do is start batch recording interviews
or podcast episodes. So if you're doing
a solo show or there's the same two
or three people, record a bunch of shows
before you ever launch it. Highly recommend
getting at least four under your belt before
you ever promote. Hey, we're launching a get an entire month's worth of
content already pre captured, and I promise you
it's going to make your life a hell
of a lot easier. Before my clients or I
launch any of our shows, we always have at
least ten episodes in the can before we ever
hit publish on anything. Highly recommend that you have a bunch of
those in the can. You're going to do
them anyway, so you might as well
prerecord them, delay your gratification
a little bit, and have those ready to go on your publishing
dates so then you're ready to go and you're
not going to miss upload. Second piece is going
to be to create a teaser for your podcast. This is just taking some of the best clips, funniest clips, most engaging things that happen on your and put them all into a video that you're
going to use as kind of a promo reel to get people to subscribe
to your show. So this could be anything and everything
that you want to do. You can make it really
dramatic, like a movie trailer. This could just be something
with the funniest moments, the best sound bites,
whatever it is. Putting together just a quick
30 to 62nd podcast trailer is going to be super
helpful for you. So this is something
that you can post on all the social
media accounts. You can post out to
your newsletter, to your LinkedIn audience, wherever your people hang out, this is something that you can use as a promo reel to get people to subscribe
to your show. So now that we have
episodes recorded, we've used some of those
episodes to create a trailer. The third thing is going to be setting a launch date
for your podcast. This is something that
I would probably look at least seven
days out from now, if you're thinking, Oh,
I want to launch it now, launch it in a week
from now and pick a date in time that
that's going to happen. Once we have that
date published, you can make social media posts, newsletter updates,
email blasts, however you reach your audience, you can start making promotions about the show and
telling people about this podcast
that's coming. In seven days or in five days
or whenever your launch is. The reason we're doing a
launch process here is that it's building a bunch of
hype for your podcast, and we didn't just release it to the world with one episode, and then people are like, I don't know if this is
going to be consistent. We're kind of building hype. We're building
excitement about this, and we're trying to capture some of those subscribers from those warm audiences that
you already have already. So then after we make
our initial post to social media or wherever
your audience is saying, Hey, everyone, I'm
launching a podcast. It's called ABC podcast where we do this, that,
and the other thing. We're launching
officially on this day, but make sure to subscribe to our podcasting platform here to make sure that you don't
miss our first episode. So doing something like that is a great initiative to push out, Hey, we're doing this. You should check this
out. Here's some call to action to do
something right now. So then after you've done
that for your first day, we're going to do that every single day leading
up to your launch using some of the
clips from some of the podcasts that you've
already captured. So start dripping out new
content every couple days. And this is going to showcase a couple of different
things to your audience. One, that you're serious
about your show. A lot of times,
if I have friends or connections
professionally that say, Hey, I'm launching a podcast, I'm always like, they're
probably not going to make it past Episode three because
97% of people don't. So when you start doing this and building a bunch of hype and
excitement around your show, it proves to people
that you're serious. It proves to people that
you're worth listening to. And it also gives them kind of a teaser or a look
behind the curtain at what's to come and some of the different guests
that you're having on, so it might spark
some interest there. So then say we have ten
interviewees that we've already captured every single day leading up to those
launch dates, that like ten days leading up to that launch date
or whatever it is, I'm putting out a new
post every single day, saying, Hey, there's this
new episode coming out soon. Make sure to subscribe to
this show so you don't miss this episode with this
person or about this topic. Credit hack here is that if you're having guests interviewed on your show that you're tagging the guests in every one
of the teaser clips, they're promoting
it on their social media or reposting or putting on their Instagram story or however that you're
reaching your people. Again, we're starting with this little tiny base of people
that know you personally, and we want to try
to build it up to have a bunch of people that when you launch that first episode, you have a couple hundred
people that listen or a couple thousand
people that listen and have a really good
launch with your podcast. Then we finally get
to the launch day where you're launching
your first episode. So what I would
do is launch that first episode to the masses, promote the crap out of it on social media or wherever
your people hang out. And then really just post about it multiple times
throughout the day. If people give you
a five star review, like live tweeted or live post, hey, this person just gave
us a five star review. You should definitely check
out our first episode, really excited about
this podcast project. Again, it might feel like you're kicking the crap out
of this dead horse, but I promise you, people
need multiple nudges. They need to be
constantly reminded, Hey, this thing's coming out, and it's building a
lot of if your shows really boring and
you have nothing to share on social media, we might need to
re evaluate what your shows about and if people are worth listening
into or if you should even be promoting
it in the first place. So you should be excited. You should be pumped. If you can't promote it, who
else would, right? So we want to try
to get a bunch of eyeballs and attention
on the show that way. And once we've launched
it to the world, you're officially out,
you're ready to go, and then you're going to
continue publishing on your publishing
distribution plan or whatever days of the week that you're wanting
to put your show out, just keep that
publishing consistency going so your audience knows when to expect
a new podcast. Also do some fun
gamification with this, which is just a
fancy way of saying rewarding people for giving you what you want
with your podcast. So if you know,
Hey, I want to get 105 star reviews on iTunes, like the first day, I would do some kind of
giveaway where, hey, maybe we're going
to draw names from the first ten people that
give us a five star review, we're going to get
$100 Amazon gift card or we're going to give some
Swag away or we're going to give them some that benefits them and gives them
some excitement to give you a bunch of reviews. We can do this really easily
because you can easily drop 100 bucks on promoting your show on Google Ads
or meta or something. This is a really great way to gamify it a little bit and give people an incentive to want to give you five star reviews, but also check out
the episode, as well. And then one last advanced
hack that I did with my show, which really helped was
I was so many weeks ahead that I was perfectly
comfortable doing this. I actually launched
my second episode the second day after
launching my first episode. So I was, you know,
leading up to people, Hey, we're launching
episode or season two. Check it out. Check it out. We launched the first episode and then like two days later, I said, Hey, thank
you so much for the quick response and awesome
feedback from the show. We're actually going
to be launching next week's episode today, which is two days after the
launch of the first one, as kind of a bonus episode to get people even more excited. Especially if you're
launching a show for the very first time and there's zero episodes on your platform, and then you just have one having a second
episode on there, again, gives people
more to listen to. They can binge both episodes, get really fired up about it. And that's again, just
another kind of hack to getting people into your corner, people excited about
your show and get people on the basis of listening to it on
a weekly timeline. So give these
marketing tips a go. If you're again, midseason, maybe slow down and take a break for the next season of your
podcast, whatever it is, you can use these launch
plan things as you kind of roll out new things with
your show and again, gamify the crap out of it,
so people get excited. They want to be avid
fans and listeners of your show and really check
things out all the time. The next piece of this from a marketing standpoint
is if you have social media platform
channels for your podcast, like ABC podcast on Instagram or Facebook
or TikTok or wherever, I highly encourage that you
create accounts for those, and then you go and follow all the guests that
you're having on your show or anyone in your
personal network, as well. Again, going out and actively following them,
liking some pictures, take like an hour or two on all the accounts really hit it as hard as
you possibly can because getting
that initial launch on all of your social
media platforms is how you're going to hook people
with new future episodes and get people more involved. On an ongoing basis, I highly recommend if you have
an interview show that you're following all
of your interviewees on social media with
those accounts. One, again, following them, they're probably going
to follow you back and slowly build your
following over time. But also, when you follow them, it's easier to tag
them in social media, and then they're much
more likely to see posts that you're putting out
from the podcast accounts, and they can repost
those, which again, promotes the crap
out of your show. You might have
launched a podcast slowly just put the
podcast audio out, but as you're realizing now, I'm there's a big
marketing aspect to this by doing video as well, so highly recommend that you're doing things
on social media with those accounts so you can then promote the
crap out of your show, get more eyeballs
on your content, and then get more listeners
for your show as well.
Ryan Snaadt, Video Marketer
