Transcripts
1. Introduction: The landing page copy is often the first thing visitors notice. It sets the tone and can
instantly capture attention, increasing the likelihood that users will stay on the page. Effective copywriting is
essential for engaging visitors, conveying value, and driving conversions on a landing page. By the way, my name is Dune, and I have assembled copies
for multiple brands. Yes, he heard it right.
I assembled copies. Cause copywriting is not about
writing on a blank page. We need to do research, know the audience,
your competitors, and your creative assets, and that's how you assemble
high converting contents. If you have much
better insights, please let me know.
I am teachable. I am not always right.
2. Squeeze Landing Page Copy: Starting with the Squeeze
sliding page copy, a squeeze sledding page is designed to capture
visitors information. Usually their e mail
addresses in exchange for a valuable resources like
ebooks, newsletter, or offer. The goal is to build your
e mail lease and establish a direct line of communication
with potential leads. Hey, to look at
this sample copy of Squeeze Landing page from a
magazine publication company. They incorporate trust element, which is their brand logo. You can also showcase
your awards, certifications,
and affiliations. Clearly state the
value of the offer, visitors will receive in exchange for their
e mail address. Make the headline
attention grabbing and align with your offer. Place a prominent action or e at CTA button that stands out. Use persuasive language
and the button, such as get instant access, claim your free
guide, et cetera. Consider using an exit in
ten pop up that offers an additional incentive to capture visitors' e
mails before they leave. Assure visitors that
their information is secure and won't be shared
with third parties. Include a brief statement about your privacy policy or
data protection practices. Let's add more to that. Keep the copy short
and to the point. Use concise sentences
and paragraphs, focus on the most important
information and benefits. Use relevant images, graphics, or videos, that enhance the
understanding of your offer. Moreover, create a
sense of urgency with a phrase like limited time
offer or exclusive deal. Magine if the offer is time sensitive or has a
limited quantity. Keep the design minimalist. Use a simple color
scheme that aligns with your brand and evokes
the desired emotions. Furthermore, showcase social
proof like user accounts, subscriber numbers,
or success stories. Ensure your landing
page is fully responsive and licks
created mobile devices. I suggest you test a page low
time on different devices, to optimize user experience. Remember, the key to a
successful squeeze lending page is to offer something
available in exchange for visitors
information, such as ebooks,
exclusive content, templates, webinars, exclusive community
access, and a lot more. And this for our first
lending page copy, let's discover more in our
next section. See you there.
3. Video Landing Page Copy: Next copy is the
video landing page. A video landing page is a
type of lighting page that prominently features a
video, estimate content. The video could be
an introduction, a product demonstration, a testimonial or any other type of engaging visual content. Let's watch the sample
video landing page from an automotive company. So as you can see the
brand logo is visible. It has impactful headline and sub headline and a
cult to action button. All right. So let's see the blueprint for
this once again. Incorporate your
brands visual elements such as logo, colors, and fonts to maintain
consistency, share a video style and content align with your overall
branding messaging. Use a strong headline that grabs attention and aligns
with the videos theme. Of course, place the video prominently at the
top of the page, where it's immediately visible. Optimize the video size
and resolution for different devices to ensure a seamless viewing experience. And don't forget a CTA. You have to position a clear
and concise CTA button or the call to action
button near the video, encouraging viewers to
take the next step. Additionally, now, depending on your
audience and content, consider whether the video
should auto play when the page loads or require
users to click the play. Offer a brief transcript
or summary of the video content for
those who prefer to read. This can also help with SEO by providing text
based content on the page. Use an attention grabbing Tmnil image that represents
the video content well, and don't forget to ensure the landing patient
video are fully responsive and compatible
with various screen sizes. You'd better test a page loading
speed on mobile devices. Include social proof such as viewer testimonials
or user accounts, to build credibility and
encourage engagement. Provide a clear way
for visitors to navigate away from
the landing page, especially if they decide
not to watch the video. Remember that the key focus of a video landing page is
the video content itself. Your copy should complement the video by providing context, benefits, and a clear
call to action. There you have it, the
video landing page copy. Let's go to our next
copy. Cache there.
4. Splash Landing Page Copy: Our next copy is like a pop up box before getting
into the main page. We call it the
Splash landing page. A Splash landing
page is a type of landing page that
typically serves as an introduction or
announcement page before visitors proceed to
the main content or website. It is often used to promote
new products and events, showing disclaimers,
sharing discounts, making announcements, selecting countries or
language preferences, allowing cookies, and so on. Let's take a look at
this slash landing page from a luxury watchmaker. Use the bold in attention
grabbing headline that captures the essence
of your announcement. On this slash landing page, assuming that the visitor's
origin is the Philippines, and the website is
Switzerland based location. Therefore, it is suitable to splash the visitor
with a message, Welcome ship to the Philippines. Hep the design
simple and clutter to allow the headline
and visual to shine. Use a limited color
palette that compliments the message and maintains
consistency with your brand. Include a bulleted list
of key benefits or takeaways that visitors will
gain from clicking the CTA. Include a clear and
prominent cult action button that directs visitors
to the next step. Maintain consistency with your
brand by using your logo, brand colors and typography. Ensure that the
visitors can easily associate the splash
page with your brand. Keep navigation options
simple and consider providing a link or button for visitors to access the main
content or website. Include a way for visitors to exit the splash
page and proceed to the main content or website if they choose not to engage
with the announcement. For additional
blueprints, Incorporate a visually striking image video that aligns with
your announcement. The visual should support and enhance the message
you're conveying. Also, ensure that the
landing page is fully responsive and looks
great in various devices, including mobile and tablets. Test the page low time and responsiveness to
optimize user experience. If applicable, create
a sensor gency or scarcity to encourage
immediate action. Use phrases like limited time only or exclusive preview
to convey this gency. Overall, splash
nding page usually asks for a little to no
visitor information, but it aims to create a memorable first impression and generate interest
in your announcement. Once again, splash landing page. Let's carry on to the next copy.
5. Click through Landing Page Copy: Every marketer knows you
must provide value to your customer first before
asking them for money, and that's why we need the
clickthrough landing page. A click thru landing
page is designed to convince visitors to click
through to another page. Usually a product page to
complete a specific action, such as making a purchase or signing up for a free
trial, and so on. I personally like
this sample copy from a file hosting service. Ad a headline that
immediately captures visitors attention and
encourages them to keep reading. Address a pain point, highlight a benefit, or pose a question that beaks curiosity. Clearly and concisely
explain the value benefits visitors will
gain, by clicking through. Highlight what makes your offer unique or superior alternatives. Use relevant images, graphics, or icons, disappoint and
enhanced ser message. Visual should
compliment the copy and provide visual cues
to guide visitors. Place a prominent and action oriented CTA button
that stands out. Or security, address
any concerns visitors may have about
security or privacy, mention data
protection measures, or secure payment
processing, if applicable. Minimize navigation
options to prevent destructions and give visitors focus on the click
through action. Morover, Incorporate
social proof such as customer
testimonials or reviews, to build credibility, highlight the positive experiences of previous customers who
took the desired action. Create a sense of
urgency or scarcity if applicable by mentioning
limited quantities, time sensitive
offers, or deadlines, encourage visitors to take immediate action to
avoid missing out. For ZD strategy provide
an easy way for visitors to navigate away from
the landing page if they decide not
to click trough. Remember, the primary goal of a click through
landing page is to convince visitors to take the decided action of clicking
through to the next step. Your copy should be persuasive, engaging and focus on conveying the value
of the offer action. Ultimately, motivating
visitors to take the next step in the
customer journey. S X
6. Sales Landing Page Copy: This copy requires thoroughness, the sales landing page copy. A sale sledding page is designed to provide comprehensive
information and persuade visitors to make a preaches or take
a specific action. These pages are often
used for products, services, or offers that require more explanation
and justification. Here's a sample
sale sledding page from a web content
management system. Look it starts with an
attention grabbing headline, provides detailed
product explanation, a detailed value proposition. It thoroughly presents the
features and benefits, testimonials, or
features and benefits. Pricing, clients logos and multiple CTAs throughout
the sales page and frequently asked questions. All right, let's see blueprint
for sales landing page. Start with a compelling and
attention grabbing headline that immediately addresses a
key benefit or pain point. Provide a thorough explanation
of what you're offering. Use a headings, bullet points, and visuals to break up the content and make
it more digestible. Charly explain the unique
value your offering provides and white
superior to alternatives. Use comparison or
charts to showcase your products advantages
over your competitors. Holy states what your
product or service does and how it positively impacts the customer's life or business. Incorporate testimonials, reviews, case studies or
user generated content, displaying logos of your well
known clients or partners, can immediately
establish credibility and trust with your audience. Present pricing options
clearly and transparently. Explain the value
customers receive at each price point and
justify the caustic needed. Place multiple clear
and compelling CDAs throughout the page. Use perspasic language
and buttons like no, get started, or
claim your offer. Visitors appreciate having their questions
answered quickly. A comprehensive FAQ can propel their decision making
process. What's more? Address the pain points your
target audience is facing and explain how your product
or service alleviates them. Use storytelling to create an emotional connection
with your audience. Share real life examples,
success stories, or testimonials that demonstrate the positive impact
of your offering. Include high quality
images, videos, diagrams, or info graphics that enhance understanding
and engagement. Moreover, offer a strong
money back guarantee or risk reversal to
reduce precious anxiety. Clearly state the terms and
conditions of the guarantee. And just like what
I'm always saying, create a sense of agency
with limited time offers. Count down timers or
limited quantities. Encourage visitors to take action promptly to
avoid missing out. Highlight any bonuses, add ons, or incentives that
comes with aprics. Clearly outline the extra
value customers receive. Let's just say, address
data security concerns and reassure visitors that
their information is safe. A piece of advice, continuously test and optimize different
elements of the page, such as headlines, testimonials, CTAs, and visuals, to
improve conversion rates. All right. Remember, a
seal sliding page requires thorough and
persuasive copy that guides visitors through the
decision making process. The goal is to provide all the information they need to make an informed choice
while maintaining their engagement and interest
throughout the page.
7. Wrap up: As we conclude, remember this. In the world of
digital marketing, every word you write
should carry intention. Your copy has the power to
take night connections, spark emotions, and trions. Now, as you embark on your
copy writing journey, in each word with purpose. Thank you and may your intentions be clear
and your connections.
Luna Ramos, Teacher + Corporate Trainer
