Keyword Research Masterclass

1. #0 Introduction to Course: Hey guys, welcome to keyword research course. In this course, I'm going to teach you everything. That is to learn about keyword research for search engine optimization. Whether you are building a blog, a content-based website, or an e-commerce or local e-commerce site. Whichever side you're trying to build, you would research is incredibly important for you to reach your target audience. I'm going to teach you everything about keyword research. So let me give you an outline of our course. First, I'm going to give you an understanding of SEO. What are the things that are required for it? What should we focus on? And I'm going to give you an understanding about setting up your blog because a lot of people tend to neglect this part, this part. And it is not good for any site success. And making our blog secure. Google will not allow any insecticides to take part in its search engine results. Learning about site speed, understand this. People are not going to wait until your site loads. You have to make sure your site loads by the time people get tired of you, it takes about less than three seconds for anybody to shift from your side to somebody else. Building an optimal homepage design. Because Google and users care about your design and you have to make sure that your design is optimal. Introduction to keyword research, this is where the core part of our course starts. I'm going to give you an understanding about keyword research, why it is important, how it is done, and how should you focus on it. And then we're going to find our competitors. Because no matter which are industrial you are trying to get into, there are going to be some competitors that you must write to outrank and beat. So very important thing is to find out your competitors and learning competitor keyword research strategy. This is one of the key ways for you to get started. Understand these guys. Most people will try to create the keyword research based on brainstorming or whatever, whatever that comes to, as called as gut feeling. But going after data and trying to analyze it, pulling out insights from it and making decisions in this manner is an effective and efficient manner. And then determining your keyword competitiveness. Because if you want to see some initial success without too much experience, within SEO, you have to make sure that you are going after the right keywords and find out keyword competitiveness so that you can target the right ones. And then prepare your content calendar. Preparing content calendar is incredibly important because it helps you to have a deadline and it gives you a clear understanding about what you're trying to go after. And you would be only selecting topics that are relevant to you. With all of these in something, some more about what these things are going to help you and your site. Let's get ahead into the course and make sure we are achieving what we want. Thank you very much guys. Welcome to this course. 2. #1 A B C of SEO: Hello guys. Now we're going to learn about ABC's of SEO. So there are certain things which are very important to learn about ECO, and these stand as the pillars or any search engine optimization. So let's go ahead and learn about them. So the ABCs are nothing but authority of a site. Backings to a site. And number three is content on a site. So these three at the pillars for a CEO. Number 1, authority. Authority is nothing but getting recognition from Google that you are a go-to site for a particular topic. No matter whatever Nietzsche or select, you must be a go-to site within that particular niche or topic. If you are writing about paleo diet, you have to aim to become a go-to source for anybody who is trying to learn about paleo diet. If you are writing about index funds investing, you have to be the go-to source. You have to build credibility and authority. Google, right? So this happens over time. It is not something you can get it overnight. It takes a long time to build adoring people who are existing right now as authority to sites, have worked for years to establish themselves as such, and to gain such reputation and recognition from Google itself. And establishing superiority by publishing content relevant to a certain area in a comprehensive manner. So authority is who is much more superior than the other when taken into account about all their content. For example, if I'm writing about paleo diet, every content within my website has to be relevant to that topic. If it is not, I'm sweating away from it. And it is not a good sign because authority to people who'd be staying between their niche. Like I haven't said, establishing superiority by publishing content relevant to a certain area in a comprehensive manner. Do not forget the last word on prehensile manner because Google is going to recognize you as an authority. If you can provide content that is comprehensive, where the user or the reader and not have any need to go elsewhere in learn about a certain topic. And number three is other website seeking you as an expert or guide or guru. Betweens. Take for example, investment. The go-to source must be Investopedia or the balanced.com. Sites like these are the go-to sites are anybody would consider or any finance or investing blogger would consider these sites as authority to, or expert or guide people, link to them. The reason being, they are the experts. In a similar way within your niche, within your, your topic, within certain category that you are trying to focus. People or other websites have to seek EU as an expert or a guide or a guru. These are the main, these three are the main steps in which you can build your authority. Throughout the course, I'm going to teach you how to build this authority. And we're going to see how to gain it and increase it. Right now. It is just about an overview for this lecture itself. Then next is backings. The quality plus quantity of backlinks to your site. Both have an effect on your rankings. What I'm trying to maintain here is quality, quantity you got done. Very powerful and group banking. At the same time aim to get more of these backlinks. When you have better, good and more backlinks of such a kind, it will increase the effect on your rankings. And such opportunities to gain links. Our guest posting, arrow and resource page links. I'm going to teach you about these guest posting hero and resource page links as well. We talked within this course. So just letting you know that these are the great opportunities for link building. And also don't pull back with your content in the world and helping other bloggers spread providing value. Remember, most people when they're starting out new would be feeling intimidated to put themselves or whatever the knowledge they have written the word. That's not a good thing. Of course, it is a natural thing. And it is something that everybody goes to understand this, that it is not a good thing. You have to be comfortable putting yourself out in the world. That's your part of it. You have to exist within it. You cannot be isolated from the world. So try to exist a Witton. By presenting yourself, you have to coexist with other people in a similar way. You have to, your blog has to co-exist by helping other bloggers are providing value. Whenever you're providing value, people will automatically link back to your content. So this is the way you can acquire backlinks, and this will also help you in building authority. We're going to learn about this as well. Spent in no matter how many mappings required, no matter how much third-order you may gain, you cannot negotiate with the kind of content that you are publishing. Proper keyword research is essential for content Texas. You have to understand this. For any blog or website to see any kind of success. Initially, they have to be thorough within their keyword research. They have to establish proper keyword research for contents success. Knowing what the user wants is key to any business, right? So anytime you see any compete, there is progress in improving. You have to understand that. They are trying to understand what the user wants. They are trying to get to know what the user wants. And they're providing such a kind of product or service or content, which is the key to any business. Google promotes comprehensive content that matches the user in debt and serves best, like I haven't mentioned earlier, it has to be comprehensive content. Google will promote this type of content. Google itself will bring your site to the fourth with a friend. But that users will gain some kind of value through your content. And not only it has to be comprehend too. Because comprehensive in the sense people can repeat what they have said. But that's not the issue here. You have to match user intent and it has to serve the best to the users. Content standards. Created a big content that it's a single stop shop. Yes. Better, but you're trying to create any content, make sure that it is a single stop shop. People are trying to reach out to your blog. Right? After reaching your blog and reading your content. Nobody needs to know, nobody needs to go anywhere else. We learn about the same topic. That is the standard you have to maintain a single stop shop. We means not needing to go anywhere else to gain knowledge about a certain topic. So these are three important steps. As CEO has many moving parts, right? It started about a few things that you can consider and think of redesign SEO. Seo has lots of moving parts. Have to focus on things in your hand. Number 1, build niche, other RED, which means we have to build authority within a certain area. You cannot be scattered around different categories or topics and expect to be adored it. You have to focus on a soap and some niche. Number two, you have to attract high-quality backlinks that beings are key rankings because it simply demonstrates the trust that other websites and people have on new. Google will take you as a go-to site number 3, create content that matches user intent with proper keyword research, right? You can write the best contained in the world if matching user in debt. But there is already a site that exist with high authority, you will be finding too hard to rank for it. So a proper keyword research is essential for success as well. But these are the most important things for a CEO success. During the course, we're going to look into the nitty-gritty details of each and every single topic. And we're going to our website or blog, which you'll see tremendous amount of success from initial stages. But let's go ahead and learn about this guys. Thank you very much. 3. #2 Daily SEO Practices: Hello guys. Now, we're going to learn about how to implement a SEO practices within your daily blogging routine. Our class is titled less daily SEO practices. So what we're going to learn in this lecture are building SEO in do your blogging routine. The four components of SEO blogging routine which are essential for your progress. Find new blog post topics, and then outlining and researching your post topics. Writing new and epic content. Also at the same time updating all contained because you don't want your content to become stale. And finally, building links. These are some essential things that you have to implement and include within your blogging routine. Let's learn how to do that. Just schedule an hour per day for a CEO. Just an hour per day. And that will be fine. Initially, assuming that you will be publishing at least one new posts per week. You're publishing to new posts. You have to tailor things too yourself. You have to make sure that it fits your need. But one hour per day is incredibly enough if you are trying to be focused and be present. For this one, our companies, our keyword research, finding blog topics using spreadsheets, which means I'm going to teach you how to prepare the spreadsheet, which is going to help you find new blog post topics by keyword research in a very intriguing and in a very sophisticated manner. And then after finding out blog topic, you will be learning how to outline and researcher blah, hosts. And then you would be spending time for writing content, although this could be optional. Alright, Why are you saying it is optional? Then we have to publish contained within our blog, which means you do not have to sit and write your content. You can outsource it to freelance writers. And it is a great option if you want to write for yourself, it is great. It is incredible choice. But if someone who is looking for somebody else to write or if someone has a full-time job. And they can put a little amount within into blogging so that someone else would write some good comprehensive blog posts for them. It is a great option. You can hire some freelance writers and then promotion and building backlinks. Like I said, you cannot simply publish your content and expected to rank high and ask Google to consider you as an authority, you have to make sure that your content is being reached to large audience. Did the same time, expect and implement certain backlink acquiring procedures and processes that is going to help you build authority. And Bowen keyword research. I'll be explaining you how to gain keyword spreadsheet and find new blog post ideas from there. This is going to happen. You're going to understand once you learn something that I'm going to teach you in this course, it will be fine for you to do and repeat the same process over and over and over again by any number of blogs which you want to work on. And then analyze the competition to find bankable content topics. Which means we are not just simply trying to write every topic that comes into our head. We are not going to simply write about everything that comes across arrive. We are going to analyze our competition. And then we want to find topics on which we can rank. And finally, prepare your content calendar. Whenever you find a bankable content topics, you have to prepare a content calendar and include these topics within the calendar. Which means calendar, which means it is setting a deadline for a topic. Now, you have to sit through it. You have to make sure that your blog is getting published frequently and it is being published within your blog frequently. This is incredibility. Outline and research post topics researching content that is already ranking what it will do. You're not supposed to copy anything, you're not supposed to plagiarize anything. It is a it is something that Google frowns upon. Google doesn't like content that is plagiarized, but you have to analyze and study the topics. Studied the posts ranking already. Why? Because you will understand why they are ranking. What is the similarities, what are the differences? You can gain some insights when you do some research about people that are already ranking. And that is a great way to progress. Initially. It didn't incredible. Gain some progress and see incredibly improvements in the earliest stages because you would be not making mistakes that other people have already made to go there. But learning from others mistakes, learning from others success is incredibly important for you to skyrocket your progress. And then creating outline for your post before you start the right. You're not just sit and write everything that is there to know about your topic, bread brown to create an outline. An outline is like a skeleton for your blog post. Right? To prepare an outline alias ten, then applying sinensis would be, it would be really good. And then start. If you're getting more than 10 or gains, probably you will have to make a sub outline, which means bride to keep a sub-point or din your outline. Or you can also do if it is exceeding more than 15 or going up to 20, you can break it down into two blog posts. Right? So tried to create an outline for you post before you start to write. And you have a skeleton for your post, you can easily write condemned, writing and updating content. Although additional time required to write Google friendly content, you can optimize your post to rank. Making sure your post colors every corner of the topic and answers every question from users. Possibly. Though, like I said, you have to outline your conduct and the outline has to do user indent. The outline has to answer every question from the user, possibly making sure your post colors in recorder of the topic, update previous and mediocre content, which means you might have already content published that may not be as good as it could be. What you have to do is you have to update this previous mediocre content is going to help you in ranking better, which is going to head Google's recognized you as an authority. And then promote Shun and building backend. You will be building backlinks through hero posts. Yes, post and expert roundup. I'm going to teach you how to do this process incredibly. And it is a great way to acquire backings. Alright, It is a great way to establish authority. Get backlinks are gain exposure and reach a lot of people. This is something like an example of weekly as your timeline, right? We are only considering five days out of one week. We are living today, Saturday, and Sunday here. This is just an example of how you can proceed with what do we say weekly SEO process. But take this as an example and make sure that it fits your needs. Your need. On Monday, you would be keyword research. You would find a topic from your keyword research and then outline it. In the next day you will be researching and writing. And on witness day you'd be researching and writing. And those day I would be researching or writing, which means I'm dedicating key is to have a researching and writing. And someone is a good writer on one we as an incredible experience within writing, you may not need this much time. But engaging for a beginner, it comes time to write comprehensive, incredible epic content. Because content is king. Google will not consider your backlinks are your authority or your credibility, unless your content is actually valuable. A crane dig the time to write good content. On Friday, you will be publishing it and then promote. You'd start to promote Friday. And then get to Monday. You'd be promoting the content, although you would be following the same keyword research outlining procedure, you would include promotion of the content that you have published previously. And on witness day you would be promoting it again, five to make sure that you are keeping this process within one hour per day. That is a good good time limit to start because you would not be very willing are to serve at the same time. You would not be spending two less-than, right? But one post per week, this is good enough for you to follow through. I usually take my Saturdays in as well. I would like to work on Saturdays as well, but this is an example. Make sure that you're following everything to the mark for that. At the end of the week you will be having a one post published and brought the next week you can work on an ex-post, did the same time. It can promote a post that has already been published. So with that in mind, let's get to the next lecture, guys, this is going well. 4. #3 Tracking your SEO Progress: Hey guys, this is a tracker, but I have prepared in Google Sheets, but that I would be able to track my progress throughout the month. Right? Understand. Is SEO is not an overnight thing, is not something you would fix today and you would see the results tomorrow? No. It takes time. It takes at least a month to see at least a reasonable amount of reserves. It takes a little really about two or three months to see a great progress. Something that would make sure that you would follow this SEO term as you progress or assume processes that will help you to grow. So it is not an easy thing. It is not, sorry, it is not something that is, it will happen overnight. But you have to establish yourself. And you need to establish some processes that is going to help you stay on track. And one of them is this SU, progress tracker. Although you might be able to use some tools or as your tools which crack your progress and it will help you to stay ahead. And I personally like to maintain my own cracker and spreadsheet because it will do much more accountability. Because i'm, I'm supposed to enter a number or something like a value here, which is, which should be much more better and increase their the previous month. It will make me much more accountable to work better. You see the progress that I have seen over the years. It might not be the best birdies tin something, right? I'm I haven't built a site routine. One of the toughest needs it fitness niche, but I'm trying to figure it out how to get ahead. I have worked on previous blogs, but this is a fitness niche which I haven't added previously, but I'm getting into. So let me just show you how else are we doing this. First is Google Search Console impressions, and then HHS, total keywords are total the words on the end of each month, how many keywords you are ranking for that is the, that is something you have BIM, and then was domain authority in Google Analytics. These are some things you will be setting up initially. You don't have the setup interests are most domain authority. If you just search for your domain, it will give you everything that is that they have within just fried roots, right? We don't have to pay for these right now. Although we will be looking at the head chefs SEO tool, which is about $7, which will be really useful for us and we're going to use it. Or you can choose as Uber suggest, which is totally free for at least seven days free trial. You can run it with the free daily free trial itself and do all the work that I'm going to show you. It is up to you whether you want to spend $7. So you want to do with the free drug, it is up to you. And you get these Google Search Console impressions. On the month of September, I have received a 161 ambition. And by the next minded increase to 1.28 K. And by November it grown to be 0.07 K. And December 3.2 for k. There is some quite a number. Look at the growth from here to here. And then from October to November, the reason from November to December is not as more when compared to September to October and October November is because during the month of November and December, I haven't published anything because I was working on something else which is very important for me. And I haven't been able to put some time into this. Although this is where Haydn freelance writers would be much more useful if you can invest illegal amount into your blog. We are. Why? Because all you would be doing is finding out topics that will help you rank higher. And you'll be just sending out the topic or the outline to your freelance writer. They will spend our time researching and writing, coming up with the best comprehend to content. I myself haven't hired in freelance writer for this particular blog. Reason being I wanted to get my hands on as well. I wanted to work with this, although hide some of the work, so others and being able to spend some time on it. Let's see what is going to happen within January. And you can look at the total keywords. I was writing for nine keywords in September, 126, 141, and now it's 228. That is quite a good amount of keywords I'm ranking for with very few posts. A Google Search Console impression you would be just to ask, could do. If your property, which will be your blog URL, I myself have given my URL.com. And if you've got them handy here, performance, you can select the date range which you want to, and you can see how much you're ranking. This is showing for the last three months, the last few months I have gained about 7.709 key impressions. Look at this impressions graph and the clicks Gap, although it might be or depending on the rankings and a lot of things, impressions or something. How many times your article has come across somebody's eyes? How many times it has been able to get in such search. Though? Right now, it is really important. But you do includes Search Console within your blog and it will help you to grow. And then again, it shows total keywords. It is a transporter keywords. We have fluoride.com, my blog URL. And you can come here organic. You go into organic search and come down here you have the organic keywords. And it will visually how you have grown over time. Look at the graph, how spike duties. I'm already ranking for one post within the top three. I want to get the data, so I'm going to go, yes, we are downloading data for us and we're gonna save it. And I will be opening this file. Now you get the data pretty much for every day? Yes. From 69 until today. So let me just give you on 38, I was ranking for nine keywords as ranking for nine keywords. And then again, ON and OFF. And month, I'd be rank of a 26 year, 2828. Let me just update that. There are a number, a 141. Let me go and see. It is actually 150. Is 150. And then on December, who are not in 2007 or last, or keyword ranking here, who enter in 2007. And then here, we're good here. I've been logging using keywords here because I haven't been publishing any pause. Neither was Evers getting any bad things because I wasn't spending enough time on it. The highest year I think it would be r. Let me just see. The highest would be 229 keywords. I haven't lost pretty much too much. Only two keywords have been lost, but you shouldn't be looking at that where I was just telling you, but the keywords that you're losing might only be two. But what is there with a volume, high-volume people are looking for? And what people are looking for a certain keyword. We have to be careful about it. Although this is how you would track a right, you, you can go ahead into Mazda many authority and look for your domain authority, how it is growing over time. And you can pick each last date of each month. And at the same time, Google Analytics, you can link your Google Analytics. Do your blog in record how many sessions you are getting for each month. In this way, you would be able to see your progress. And and it is a really good way for you to establish this kind of progress tracker. And the reason being you would be accountable to record a high number. Alright, here, everything is getting cracked. This is different from tracking yourself cracking your efforts. This is the result of your efforts. So go ahead and prepare a tracker like this and it will be amazing for your or your blood group. And you very much guys. 5. #4 Making your Blog Secure: Hi guys. Now we're going to learn about making your blog secure. With the billions of websites adding up to the internet profile each and every single year. There has to be rare to protect yours because spammers, spires occurs. Our relentlessly crawling through the web, trying to find hide that are not protected, time to find sites that are not secure so that they would gain access and steal your data. Stealer, content maker, blog, spammy, or tried to incorporate some kind of viruses within your side. I mean, I'm not loosing out every single thing that they would be doing. But keeping your blog unsecure is a great way. Put your users and your self at harms. We have to make our blog secure. Number 1, why do you need an SSL certificate? What is an SSL certificate that first of all, and then we're gonna look into how to check your blog for SSL. What to do with your blood doesn't not have SSL. Let's look into these things because these three are, although these three are centered around SSL certificate itself, this single certificate alone can bring a lot of security aspects into your site. Number one, why do you need a certificate? Although this certificate is important for security purposes, google will consider your site. Google will consider this metric of having an SSL certificate as a ranking factor because they don't want to blow. Shows site to the users. The users, the people who are searching for something within Google. They don't want to provide in secure site. They don't want to provide sites within the search results that are not a cure to the users. Why? Because it will put daily users at homes. Listen. Google is all about providing great user experience. So when they're providing insecure site, it is simply saying it is a bad user experience. Although the user might go to this unsecured site, might proceed with browsing. But still it is not something Google prefers to do because they're into providing great user experience. So they have taken this SSL certificate into account. Whenever you have an SSL certificate, your domain will not be start with HTTP. Instead, we'd start with HTTPS. This is a Google ranking factor. And this ensures a higher level of trust from Google Plus users having an SSL certificate with not just ensure higher level of trust from Google, it will also ensure trust from your users. It is incredibly important for you to establish this certificate within your domain. And this is mostly provided by your web hosting service. But also if they do not try to acquire one by yourself. And then to check your blog for assessor, you have to open your blog. In Google Chrome, Edge or brave, whichever browser you use, open your blog and look for a padlock icon. And the domain should be studying with https instead of http. If you have these two things covered, you are good to go. Let me just give you an example of how it will be. Or I'm going to open aside. Which one do you want me to open right now? I'm going to append my site. When I.com. You can see the domain is already starting with HTTPS. It is a symbol, it is a signal that my side is it Europe. And here is the padlock, right? You click on it, it will show connection is secure and this side has a valid certificate issued by a trusted authority. This means information such as passwords or credit cards will be securely sent to decide and cannot be intercepted. Though. Whenever a site does not have an SSL certificate or something, it is not associated with having an HTTPS domain. We simply means it can be intercepted by anybody who is proficient enough to hack applied to maintain these. And you'll be good to go, right? And what to do if your blood does not have a health certificate? Number 1, raise it to get with your support hosting system, hosting team. Because mostly every hosting provider will give you an SSL certificate is not something you need to ask because hosting providers are really keen about this and they will be providing you with this. If they do not, you can pay for this as well. Do not skip this step. It is not only about giving security, it is also a Google ranking factor. If you do not. If you do not take a valid SSL certificate for your blog, it do not put it as part of your site. It will eventually cause you to determine your site in Google rankings. Not skip the step. Take this certificate. But 99 out of 100 times your support team, you're hosting team will be providing you with an SSL certificate. And you do not even have to add it for you. You can just ask them to add it for you, right? So it is much easier. They will provide instructions on how to add this video site, right? And you do not have to worry about adding SSL certificate. Each NADH are technically heavy process. It is just a few clicks and you're done. Are even if you do not want to go through that, you can just ask your support hosting team to implement that for you and you'll be good to go. So understand that entities and it is incredibly easy for you to do it. So SSL certificate and making your domain starts with https is incredibly important for your site growth because Google and users will take this as a sign of secure site action steps for Azure today, our tick, you see that you have an SSL certificate. You don't have one, contact your host. Those are the action steps that you had to dig. And before going to the next lecture, make sure that you finish this one. Do not keep this as a pending because it is something very, very important for you to do. Thank you very much guys. 6. #5 Build Mobile Friendly Site: Welcome back to our lecture guys. Now, learning about building a site that is mobile friendly. Alright, genocide is being created. You have to take into the devices as foreign factor because the way people are transferring from desktop to mobile is increasing rapidly from year after year. The amount of people that are on mobile, incredibly huge. So you cannot just build a site that is good on website and put on desktop and expected to rank and work well on mobile. We have to build a mobile-friendly website. Let's look into it. We're going to learn about why your site needs to be mobile friendly. How to test for mobile friendliness. What to do if your blog is not mobile friendly, right? We're going to look into why, how, what could do if it is not mobile friendly so that he could become mobile friendly. Site. Number 10. Google prefers mobile site or others. Reason being the amount of people that are working or using mobile and performing search queries and looking into search results from mobile devices is incredibly huge. The Google prefers a biocides over others. It cannot argue with them. And Google is using a mobile first index. So understand this. Google is going to index your pages before it ranks. And the pages that are not being mobile optimized and are not going to be indexed. So it is really, really important for you to prepare a site that is mobile-friendly, who get indexed, the tab getting index. It is, there is less to no chance for you to rank because Google won't be indexing your site as it is not a mobile friendly site, then more users are on mobile devices. And not only that, more users on mobile devices, more number of users are also increasing rapidly year after year. The amount of or the number of users are increasing rapidly. So number of users on mobile devices, such as rapid increase rate, and then it is non negotiable. It cannot negotiate with this factor. Google is considering mobile-first pages and more number of people are on mobile. The two important aspects of your search engine optimisation are on mobile and you cannot negotiate with people or Google that I don't have a mobile friendly site. Can you please prefer to use my desktop site? Not have to make sure that you are mobile optima. And then finally, making sure your team is mobile friendly. A lot of times a user experience can be drastically horrendous based on the kind of thing that you're using. Because not all teams are mobile-optimized. Some are just, some can look, some can give a display that is distorted. Some can just simply about Aggie Club the screen are some can simply add the items or elements of your web design when it doesn't fit the device dimensions. There are a lot of things that can go horrendously. So you have to make sure you are using and implementing a team for your site, which is mobile friendly. And how to test for mobile friendliness. Look at the URL I have mentioned here. Just to use this URL. It is a test that is performed by Google itself. They're going to take your URL and they're going to see whether this website, whether this website is mobile friendly or not. And if you do not get a result like I have shown below, it is showing the pages mobile-friendly. If it is not showing as such, you have to go and fix your site so that it fits. But that it is actually filling your mobile friendliness test. Alright, and then let me just give you an example of it. I'm going to open a new window. And we will friendly test. And you can see here, I've already given my URL and I'm going to pick st. URL. And it is testing my world for a minute. And it is going to give you some good results. And you can see for all successfully, page is mobile friendly. You can see in the screenshot event how my website is mobile friendly. So make sure that you're passing this test before anything else. In the previous lecture I had mentioned about SSL certificate. Take that step first and then come here and try to make them mobile applied to pass the mobile friendliness. And if you're mobile friendly test is not being passed. Pride to purchase a mobile friendly theme, because most often your team is the biggest issue. Anything else can be dynamic, dynamically. It just to do a needs. It can be carbon neutral added feature needs, but it has to be. Your team has to work well for mobile friendly test. Well, I haven't given some examples. Generate pristine as proud Genesis Framework. Generate pristine me is one good example. I'm currently using firm my, generate the esteem for my site. If you want the x to generate pristine, tried to reach out gummy. It would be at rank to Azure.com or you can comment on this lecture. And I will be helping you with January pristine. It is a paid option, but I'd be helping for you. Astra is another damages friendly free. It doesn't cost you. Genesis Framework is something more advanced if you're a beginner, this is not something you would be proceeding in Denmark, proceed with this. For someone who is well-versed with mobile optimization. I was well-versed with the WordPress site. And you can spend them little amount of money. And the Genesis framework, but most often makes sure that you're, you're either using generate pristine or awestruck. You want help regenerate, press, reach out to me, comment on this lecture. Or you can send a message to me or reach out to me on rank to a CIO.com. Let me just show you a website. Anchor CIO.com. Yeah. You can mail or you can even email me. I'll be helping you would generate pristine. So that is the, that is something I can help you with. If you have any problem making this mobile-friendly, I will have been with that as well. That's it for now. Let's get added into the next lecture. Thank you very much. 7. #6 Introduction to Site Speed: Hello guys. In this lecture, we're going to learn about site speed. I'm just introducing you to site speed in this lecture. But in the next lecture we're going to look into how to actually make sure that we are taking advantage of it. And we are enhancing, we are enhancing our site. But these sites bead. One, why sides b is non negotiable? Number two, how to test your site to be. These are the two things that we're going to learn in this lecture. Website. Bead is a ranking factor that can have mentioned earlier in the previous lectures. Side security, which is of an SSL certificate or HTTPS in the domain itself, is a mark or is a Google ranking factor. Why? Because Google doesn't want to serve insecure sites, sites that are not valid, sites that are not protecting themselves or their users. Google doesn't want to bring those kind of scenarios into their search results. In a similar manner. Google doesn't want to serve. Flows site to choosers. Though, it has taken website speed as a ranking factor as well. Fast load time is equal to better user experience. Googly serving better. But whenever a user is searching for something within Google, they want to find answers to their problems. And if your site is just creating another problem in loading, I would Google want to serve it. And why would he when people want to visit your site? Because statistics show that 53 percent of mobile visitors leave. If your site takes more than three seconds to load, you can see that it only takes about three seconds for a person to come to your site are just totally discard your site. But you have to keep your load time below three seconds. It's not below 2 second. All right, that is an important factor for you to rank because if your site is loading, slow, Googly is going to draw your site back. It is going to push your rankings back. Instead of bringing it up, even though you have good content, your site is not serving better. But these are some bigger roadblocks that you have to finish, like the SSL certificate, file friendliness, or hear the site speed. These are some things that you will have to get them done in the initial stages because you don't want to spend time on this again, you don't want to come back here and keep fixing on there. These are some roadblocks in Euro. See your progress. And important things are like SEO or as you are content backlinks. He would research promotions. These are the important things that you have to take into account. Site speed, mobile friendliness, SSL security. These are these are some roadblocks that you have to clear you before you go ahead. Up to test your site, you can either use pinned on GD matrix. Our best multiple diamonds are red. These are some important things but testing multiple times. But your site would get under three seconds. So I'm going to show you some examples right now. I'm going to go to pinned on website B test. But I will be doing areas. I'll be using my right.com not oop. Route I.com. And I'm going to test it from San Francisco, just a mere selection because my bathroom primarily comes from us. I wonder test how it works within this region, right? If you have some reform join, you can take it as well. And click Start Test. And rating the gives you the results. It won't take much time, will be really quick, very quick. About to get our results almost done. Yeah, here's the results. Yeah. You can see the load time is less than three seconds and the performance degrades be 86 and the page size is about 53, 59. He's all are some good metrics, but we can also improve this even more. All right? Most authorities might images are taking more, um, but it is only under KB, right? This is not a bad time. I can even further increase my speed. Right node, that is the one I'm fixing it. Then I'm going to GT matrix. I'm going to do in my domain. As and click texture side. You can see this testing from Vancouver, Canada. Unfortunately, we don't have the freedom to select our location, the server location. Unlike Pingdom testing side. But duty metrics ys are credible and authority to on giving you some speed matrix. Let's look at our matrix right? Then reading the report. Yeah, it is incredible. Okay, region of our mental grid is if everything is incredible, you can see everything is getting done in less than three or some content to connect with paint. This is about 681. Milliseconds are just content to paint is about taking 1.2 seconds. These are all some good signs. Overall, we're not exceeding the limit of three seconds. So we don't have to there is nothing to worry. But let me go ahead and esteem Google. Lightspeed. Yeah, PageSpeed Insights. This is where you can test your Farel. Guys. This is done by Google, so it isn't, he can rely on it as well. It is giving separate from mobile and desktop is something incredible. Yeah, Let's go below. You see it is showing 85 seconds. The reason it is showing this much amount of time is because initially your site is going to take our initial server response time. But once your site is loaded for the first time, it is going to take this long from the next. All right, let's look at desktop is 96. That is incredible. You see the speed index 1.6 seconds. What I'll be doing is I'll be analyzing it a typo tested multiple times because it will give you some average metrics and where you can punish. In CNR has been reduced equitably about usually less showing about more than five seconds. Now it is 2.57 reason because well, the vendor side is, side is getting late loaded for the first time. It is going to take initial response time. Somebody's going to take some initial server response, which will be increasing decide a load time. But as you grow in, as people are coming to your site, the response time will be reduced because it will be loaded in the cap. Now, let's look at desktop and surety subordinate. Again see little 0.8 seconds previously, two is about 1.2 to 1.5. It is point. So I do test multiple times. I would be getting great results. So I do optimize your site for that. It gets under three seconds. Some of the important things you can keep in mind are like the theme plugins. I'll be going into each of them right now. It is important. Gesture side. Make a note. What is your site's speed, what our matrix, where it is taking more time or really just taking more time to load. There. It is about loading your page majors. There it is taking more time and then silver response times are easy, easier page size. Any shoe like to take these points from your matrix and keep a note of that because we're going to solve them as well. Thank you very much guys. 8. #7 Tips to Improve Site Speed: Hello guys. In the previous lecture, we have been introduced to site speed. Now, let's learn about how to improve site speed. What are we going to deal with in this lecture? We're going to set our site speed expectations because you don't want to be overlooking the bottlenecks that are going to happen throughout the process, you have to set your expectations. Because when you're starting out, you wouldn't be having unlimited resources to enjoy the best site B, but you're going to have to provide decent amount of bandwidth and decent amount of sophisticated sight bit. Let's just say it that way. And then we're going to deal with the web hosting, optimizing images, pruning your plugins and tools. And then finally, with display ads. These are some things we're going to look into in this lecture. First one, setting expectations. It is not an easy win. Although the site speed might reside within your hand. It is incredibly hard sometimes to get around it. It will be sometimes very tough for you to figure out how to improve your site speed. But you can leverage on some things like the support team from your host. The reason being they are incredibly technically strong. They know what to do within their own platform. So you can take advantage of debt, their support team of your host, and focus on erasing big issues. At, like I said, you have to make sure you clear out the big stones before you can deal with the pebbles. Because you have to make sure that that to making some progress. And the reason I said deal with the biggest tones before you deal with pebbles. The reason being, these are some incredibly hard things if you can figure it out, It's not incredibly hard thing to do. These are some hard things. But if you can improve them initially, you don't have to keep worrying about them. You don't have to keep coming back to them again and again. So focus on erasing big issues. These tests periodically like from every month to month, set a schedule like every month in the beginning of the month, I'm going to test my site speed. I'm going to see the metrics. Palmitate is working. Since the last month. You have to have a process that is going to tell you. All right. This is something I need to check now. This is something I have to deal with. If there is any, if there is anything I should be improving because site speed is important. Google matrix, it is a Google or y-tilde factor. In terms of ranking. Web hosting, hosting is deemed most important factor phi site speed. All right, You have to understand this. Your horse is where your site is located and they're serving your site to users. Although Google might be the one they are displaying the results, your site is actually residing on your host. So you have to make sure that at least most of the times changing hosts can solve the problem within no time. Like I've said, this is one of the big stones, biggest shoes. If you can focus on this, you will be making some big progress right ahead. Like if you're on Bluehost, aid is not really great option. I know people tried to educate the bloggers who are teaching have the blog. Like me might. Tried to suggest you're using Bluehost, but I'm not trying to suggest blue was the reason being, it is one of the easiest to get on grad from TPP platform, something good to start with, but you'd be orderly. Sacrificing site be. Bluehost is not the best for site B. Write the best hosting prosaic speed would be WP exhausting. They are incredibly good. They're much better than Bluehost. And by far the industry standard, right? Even with a business plan, even with the least costly plan, you'd be getting some incredible site speed metrics. One, not only dead WPS hosting, they have a great support. Do they have in fact, the number one best support team. Butyl, you don't have to worry about anything. There will be helping you with anything they did to my deal with desk get on their website. And the bottom right corner you'd be seeing what support team chat box. Let me just do WPF, the px hosting. Only bx.net. If you just reach here. But let me just accept this. Most probably there will be providing a chat option here. Here. You just have to include your name and everything and start the chat. And everything will be fine. They are so quick to respond. Dear, not going to take too much time, not even more than a Minecraft daemon App a minute there right ahead. They're ready to Soviet and not being not actually promoting a WBS, but they're the industry standard, right? We don't write Bluehost if WPF seems like expensive. By SiteGround, SiteGround is one good option. But my recommendation would be to go WPA exhausting. That is when my site, the product.com ectoparasites. And then optimizing images. Large images can bring your site's speed to very low. The reason being demoed to size, the amount of time it takes to load is going to increase with the size. The trying to keep your images that fits your need do not overextend the need of your images. Also consider using tiny PNG. It is a website which is great at compressing your images before uploading to your site. So whenever you are trying to upload an image to your side, just drag and drop on tiny PNG. Let me just give you an example. So this is tiny PNG.com. I'll be downloading some image. Let me just go to XLS.com. I'll show you how much any P&G would be great at doing it. Let me just download an Egypt picture because would be much more colorful. Yeah, I think this one is nice. But section now, here I am. All I need to do here is I'm going to drag this image. Here is 1.4 MB. As I have downloaded it. Look at 556, 0.1 KB. The amount of size it has reduced, right? Let me just download this right now. I'm going to save it. And think I want to do here right now. Open these two images and see quality. All right, this is the one we have a compressed and this is the one that we have downloaded on light-speed, very Pexels.com. You can easily see the quality here. There is no amount of reduction in quality. Or even if it had a reduction of equality, it is non-negligible, is not at all able, we're not able to find it. That's the level of sophistication tiny PNG can provide with this, right? So try to use tiny PNG.com before you are trying to compress, before you try to upload, the site are literally compressed at 1.4 MB image 56 MB. Or it is one important thing for you to, it is one important thing for you to use it next to smoosh plug-in, it works great at optimizing images. Even after using tiny PNG. My image is residing at 556 KB. The reason is I have shown you a JPEG image. If you would be using PNG image, the site, sorry, though image would be of much less light. I'm going to give you another example. Let me just go to canva.com where I would be pretty much lines. So here are my blog images. Every image that I actually upload to blog. I've been editing them here. The reason I'd been customizing my images so that I'd be giving a good amount of time touch as well. So here I have a number of things. And be downloading this push-up progression, manage and all 20 age and downloading it as a PNG. And then I'm going to download it as a JPEG as well. Reason is, I want to show you the difference that are going to exist. Or of times people might be worried, they're not able to figure it out how to save, how to get around this. But it is really about the image file format that people might neglect, are people might forget totally. Right? So here are R3. Png image is about 819 KB, while DP defined is about 76 KB. The reason when you have colors as dominant in your image, JPEG works better. If not, you would be going for PNG, right? So it is just 76 KB. And given an example of mysite, now, I will take the sound is excuse me here. Let's see how much sound the 1.6 GAVI. Here you can see about the image about 1.4 and B is reduced to 544 KB. Here, my 76 KB is reduced to 71 KB. It is a great way for us to establish some site speed metrics that are going to be benefiting. And at the same time, smooth plugin is a WordPress plugin, which is going to help you in further compressing your image within the site itself. You don't have to worry about doing anything. Just install the plugin within your WordPress website. And it is going to work fine. Tuning your plugins and doles out of times. You might have installed plugins that you don't have any US, but still you get you have them. So remove those plugins before you go ahead and use a catching and optimizing plug-in art optimized. The reason I have given out optimizes the reason I'm using it. And WPS also has used it to optimize my site. Some other good recommendations would be WP rocket or WTF daughter gauge. These are some paid options. And optimizer works really wide, really fine. But I want you to someone who can spend some money. Go ahead and install WB total WP, rocket, our W3 Total catch. If you are using image heavy, if your website is totally image heavy and video heavy, users Caelian, a content delivery network which will be helping you to serve your images or videos in a seamless manner. But that your site speed want you won't have to sacrifice for site B. And then pruning your plugins. Use only what are needed, like I mentioned earlier, do not overload your WordPress site with plugins that you don't have any need. Only keep those plug-ins that are necessary. And always consult your host and do what they recommend. Even though you might be willing variable, worse, do it. How to improve your site's speed matrix, right? We can conduct your host tried to contact the support team and get advice because they're very good at technical. And they can give you some advice which will be very useful. And then display ads, they will slow down your site. Reason being most of the time display ads are image heavy. And whenever you are using display ads, they are going to load your site with lots of images. And sometimes it could be GIF images. And these are really heavy on your site. If you're using Google AdSense, it, it is going to hurt your site, right? Media Wayne and address will be fine. The reason is because these media wine and I drive are using Lord, lazy load. Lazy load technique will make sure that your site loads first. Indeed the content loads first end. Then they're going to show their images or whatever advertisements there they wanted to display on your site. Unlike agent or any other network. So we didn't meet the requirements for media wine, or I'd try whichever one you want. Although media wine requires only about 60 thousand sessions, while at what, a 100 thousand decisions by the time I'm making a crack reached this requirement. Don't really go ahead and opt for Google agents or as it can really hurt you. These are some ways you can improve your site's speed. Make sure that you're taking all of these steps. Go ahead and wash step after step. Do not skip any steps because these are some things people usually neglect and fail to see any results. They are sewing. So you got to publish content, so eager to get backing, so eager to see the traffic that they go blind about these things. Most of the time they won't see any good results because Google cares about district, right? Not only content are backlinks, but Google does care about distinct. And if you are not aware of it, it is going to hurt you. Make sure you do this. Thank you very much guys. That's where do the next lecture. 9. #8 Introduction to Relevance: Hello guys. Now we're going to learn about site structure. Now how also given homepage and category pages has subtitle for this lecture. The reason being, this is not just about building your site, but it also, but also a stinger relevant. What we're trying to produce. Your blog. Would ever going to learn about what is Relevance? Relevance is one of the pillars of SEO. As I have only mentioned in the probably the first lecture or the ABCs of SEO lecture, that we have to publish content that is relevant to a particular niche. For that we would build authority. The relevance is one of the pillars of SEO. And we're going to learn about how a low DA side can outrank Heidi, A-site, TAs and I think But domain authority. And we're going to learn how to outrank a high domain authority and established strong authority to domain. And also we are trained in certain cases and we're going to learn how to do that. And does Google actually consider to you as an expert as an export? Our army spread across different topics. Not really mastering, editing, area, master of something, or a jack of all trades. Reason being, google wants to sell the best contemporary chooses if you're not the master of your content, why would it choose your welders? Let's learn how to deal with all of that. The re-investing is what is relevance. You shouldn't be laser focused on one or two topics that chip and become as an expert who believes your garden or considered or even taken into account as an expert, you have to be laser focused on one or two topics. This is what I have mentioned in the first character of ABCs of SEO, that whenever you are publishing each content piece, you have to ask yourself, is this content relevant to my site? Who my audience actually need this? You have to be laser focused on one or two topics. For example, if you are in a fitness niche, you will be posting pretty much about workout. At the same time you would be telling them are indicating your readers about dydt. Those are two topics, but catered towards only one niche. So in this manner, you could be laser focused, any relevance. And also displaying your expertise to Google. Google only cares about you, your expertise. Although sometimes it might take people from all the niches or somebody who's spread across different niches and tried to show the results. But that is pretty rare. There isn't being Google wants to. So the best content which users with the number of blogs and websites being added to the web. At a rapid rate. In the range of about millions to billions of websites being added each year. Google wants to have a sophisticated way of presenting the results to users and the ways going expert blocks. We can do it. You can take two examples here, rubber bands as focused, register as a broad. The reason I have chosen these two things is because a rubber band, it's ranks well within its niche as a dominant, but it is focused. Greatest, He's a humungous website. Utah ranks pretty highly, but it is spread across different areas. The reason I'm showing this is because you can rank either way, but it depends on your credibility and the way you're organizing. Let me just show you this example of a bandage.com where this dot guys. Yeah. You can see a rubber band. It is all about resistant bands. Their workouts, and everything is centered and focused on using resistance band. You can see the pull-ups using an distinct bands and they have given, I think this idea is taking a little time, your time to Lord, either it is My Wi-Fi problem or it is a side issue. Is it? This is columnar little headache. You do not want to have this kind of experience. You can see they're selling resistance band, but let's head over to their blog. And you can see here, booty band work reverberating rings. This is something not really useful for us out today. Assisted pull-ups with band, CF exercise. I felt people Ritalin sustained band, best Tormach such as equipments to buy and they're definitely going, I'll include this ten bands, right? Just using a resistant bands, exercise resistance band and a lot. All right, good, incredible amount of information. Gesture and resistant bands. And they're definitely ranking highly in this resistant bands area. Let's write out a greenish. You can see, let's see It's category pages. You can see it as a food fitness, although you can take it as one because diet and fitness can go hand in hand. But still we have included beauty, home, life, help, and then again products. This is what I call a jack of all trades. But greatest.com has a humungous authority, though. It is a kind of will care for them. If you're a beginner blogger and you are simply catered around all of these things. Unless it is a lifestyle blog you'd be creating, who'd be seeing very low results? Google will not take you as a credible or authoritative site. So it is important for you to take into account that you have to be relevant, right? Although you can rank like greatest is broad, but it's still ranks because it has a higher authority. The beginner blogger, you have to focus on. Being relevant. Relevance is one of the pillars of a CEO more relevant to you or it increases the possibility of a ranking, right? To, whenever you're trying to publish more and more content data centered around one topic. What Google understands is Google will take into account all of your blog posts and it will try to create, get an idea or a decided so focused on particular thing like Brunei.com is focused on fitness needs. Let's just say it is focused on building a male athletic aesthetic bigger, right? So it is pretty much will be focused on workouts and died. Whenever I'm published in each and every single article, Google will try to understand what I'm focused on. Alright, these guys focusing on building good body or an ideal body, or this site is focused on providing value through calisthenics or weight training or write or to resistance training, there will be a number of things that we can to categorize if it is a diet or right, these scientists publishing more about periodize. Our Mockito died the day you are publishing content. I kind of topics you are taking into account while publishing content on your site. You are trying to make Google understand what your site is about. This is incredibly important. Lawdy insights can outrank Heidi. She, Oh, I small fitness blog can outrank idea site. I will give you an example of how, how I have been able to manage our ranking high. Even fewer links are already can rank high in Google. The reason being, links are not always the most determining factor. And he was, people might take to heart, focus on food blogs will not be focused. But then he words, reason beings. They have the time and effort to go after a huge keywords, but these are the bread crumbs that leftover. When it comes to pool many that you can go ahead. He came up. The more post to publish on a certain topic, the polar, polarity are relevant to your building. I can say we did single post being focused on being a relevant to your site. And as you post one after the other, it is going to increase your authority. It is going to increase the relevance who are trying to build. In this manner, you can outrank Heidi assigns. That doesn't give you something. Every yeah. When I search for this, you can see average position to write. This is from prudent.com. You can see right here or right I blog which is right here. Let me just pull up the metrics for estimated. I am dragging on Wikipedia. Wikipedia has a huge authority. Bbc.com in ganglion called ResearchGate is a research, all of the even YouTube. All of these things have a huge authority or mine, I blog has about domain authority of three. And yet I'm ranking high at position two, right? That is an incredible reach. Although the search volume is quite low. Can see the impressions are only about a 122. I'm getting about quantity three clicks. But my average position is two. This is what I'm trying to say. Volume. So its volume would be less. There are potential to rank is quite high. You can take advantage of that. There's Google considers he has an expert, or are you spread across different topics? Right, with a broad focus will have hard to be considered as an expert because the way you are trying to educate people are providing value for people is focused around everything. And if you go to a restaurant, you want food. If you go to a shopping mall, you want to buy something. You want to go to a gym, you want to work up. There is an amount of mucus. But in areas they similar manner why people are coming to your blog. You have to have a focus. You have to be your target audience, have to have an Yeah. Board, or you're trying to achieve or trying to provide, is the reason why you have to have a narrow down focus. You can add. You cannot be an expert at traveling fitness training, looking in resting and construction all at the same time. Let's not being called as an expert. That's not called being an expert. You have to establish your expertise within something, then go forward. Or eat is a major ranking. Fat I eat is something Google calls expertise, authority, Tunis and trustworthy, which I'm going to discuss with you end the end of the course. This is not something you would be worrying right away. Stay until the end of the course because it is something very useful and important for you to take advantage of. And not only take advantage of, but also you need to establish this with Google so that it would consider you as a go-to site. Multimedia sites can also rank, but they need optimized side stretch. Like I said, you can see up to breakfast Berg com, they have a multiline. Each site is a multi-site. If they have an optimized decide stroke with a huge authority, they can get away with the ranking. Very easier than other sites. If you are someone who is starting out rest now, have to be focused on providing good value, providing great amount of content around a particular topic. That's it for now about being relevant. Let's get ahead and learn about being in relevance and also improving your blog dynamics. You'll Google. Thank you very much. 10. #9 Ranking with Broad Site: Hello guys. Now we're going to learn about how to create a site that can rank even though it is not focused on the Leech lattice, then iterate across multiple ledgers are categories. We have already seen greatest.com as an example for this. But even our greatest.com on the ranks. We can actually create a site or create tied to that GIN bank from multiple categories are multiple and each with having this element of scheduled or multiple Nietzsche and be actually implemented. But there is a process for that. I haven't given you I'm sorry. I'm giving you an example here is going to clear that process for you. Alright? So we have few examples here. We have four websites have all been fought. Dabs you have done from the same brand is really well. And each of these website is focused on different topics. I find out even fit. Beethoven. Although reading by the tightly urging it, by the total, him get a good idea in mind focuses on painfully, anything that relates to our colleges or anything that is above certain. Behavioral health is focused on reading from zed regarding health, right? Symbol called answer. Anything can be focused in. Give it a treat is about fitness. Boycott, be shipped RD your source and drain. Anything about fitness. Actually. Now it's pretty well. Family is about right from the stage of manage or continuing, tiled and parenting them until they grow to a certain stage. And every little thing that is involved in this process, in these stages is actually covered written variable family. But these four sides have a purpose. They have a purpose for why they exist and they wanted to actually publish them. But there are actually quite established x squared and z variable in mind. This is a similar web and shun you can find it in Google Chrome extent. It is Ingrid who will estimate to get some estimations about any side. If they have access to that Domino's on all types can put enzymes which are having credible among Daphne or it has been dead for a while. We can get data about them available in mind. Instead, the average until traffic is about 18.7 million. There is a lot that is a lot of trash, predominantly from the United States and India. These are some dominant or these are the bean affix sources country for a variable in mind. But the important thing here is dominant search source is the dominant traffic source is search being 86.75%. So this is one metric and let's go to very well help here. 90.45% of the traffic is from search. About 30.5 million. That's a humungous site, right? It's not a site that isn't. These are not the kind of results that you can expect overnight or here, it takes some time. Good of a fit.com. It has a defined point, 29 percent off track. But and extravaganza, we're Chang Re milia. Well, you can see this drop in traffic. And in June of 2021 year is about 11.3. And number it is about 7.7 approximately 7.3 million, right? No, we are not sure about the cause and what caused this effect, but million bracketing. But still it packs a lot of traffic. And very well, Emily receives 90 to 3% of traffic from urge, about 12.2 million visitors per month. So you can understand yet these sites, each of them receives African millions, combine, they are more than about 50 million traffic, right? More than about, yeah, more than 55 million visitors per month. A mind from these four sites itself. So you're going to understand this. There is a certain credibility, certain authority for the site they are not existing with. So let me just tell you this. He took these websites are low, their focus on different areas, have a similar processor and look at them. All of the sides are designed in a similar manner. At all of the sites are designed in a similar manner. You can to AR you must be a similar thing. They just kind of a design, yes. They want to stay relevant. Of them asked in relevant. And you can see the category menu. You can see everything that is more about when mind, if focus on the deed, is it roommate and psychology, then have newest antibodies. Here, everything about will help and the news, tools and resources and about us. They develop fit is having the same kind of witness, her leading weight-loss and use those in a similar random news tools and about us. In each of them, they're having a sudden omen. Think that news antibodies and within our borders had this editorial process. You can see here process, they have a prominent, they're seeing this is their promise that trying to establish themselves as a good source because they are providing content that is written by a dotted it with people and then review board. That Review Board is going to do you each and every little thing that is mentioned within the article. So whatever article that you are reading from each of these websites, any single article, you can take them and consider them as, what did I say? A valuable solution are available at white. You can take them as a credible source. The reason being everybody within this site visit reviewing their articles is actually professional within that, within that area. So you cannot, you cannot simply say, or you cannot simply argue with D. As these are some things is incredibly hard to build. They have built a certain amount of trust within Google and with the users so that they can actually exist within the site. You can actually exist as 32 sides. With being as riddled though they are focused on different categories. You can see all of them are under very valid river family. Very well fit, better were held available mind. So what happens here is although you're focusing on a similar, sorry, I'll layer focusing on is unlike greatest.com, he really actually able to build a site that are actually credible. Though, if you have someone who wants to write about topics, hi, To get around writing topics that are on multiple areas. But keep them as silo pages are different types like these under a similar man. This is going to incredibly help you. Alright? We do have another example. Let me just pick up this Bruce. Let me just go. Yeah. All right. Now these are fine. So each of them Who's each? Respects? And then against produce.com, this is focused on gardening. Let's go into each traffic rules. Aedes gets have our point p 0.9 million. It is permanent. It is a lot of traffic and respect. It gets about 9.3 million in reaching incredibly huge. List. Gardening get about 25, 0.5 million peak in this graph being about 1.17 million. That is a lot of traffic. That is an art or a general guarding our deck or whatever it is. That moisture considered as her honed that regenerating about 40 million even in million and twenty eight point nine million in TDD annually, they are getting about 243 million annual readers are of traffic that gender analysis. Oh, this is what I'm trying to advise you. Try to build your blog or your website that are going to be multiple, niche focused, but they exist on different platforms. In this way, you will be able to do whatever you want to do at the same time. Building or the already and actually building websites that are going to be credible and concern as a Daughter Day 2 by Google and users. This is a one way you can actually build your pages on your site. Let's get to the next lecture. Thank you guys. 11. #10 Making your Navigation Google Friendly: Hello guys. Now we are going to work on how to make your new navigation Google friendly. Because google takes your category pages and your navigation into account. If it is Google friendly, your site will have a much more ease of use. Your site will have better way of getting indexed. Because the way your pages are organized, that way your site is organized using data itself. The pages will also get indexed. When you have a site that is properly organized and, and get indexed much more efficiently, are much more organized manner. Google will consider your side as as an, as an authoritative site. The reason being the organization level, the way it is structured, way the navigation happen. Because if it is considered as an adult or DataSite, people must be able to navigate through your site in a much more seamless man. So let's learn how to do that. It ever going to learn about Ember one, why site navigation is important. And but two, ADL site navigation must be clean and focus. And but three, decide on your main categories. Before. I'm going to give you an example of some real effects. So it will help Google understand what your site is about. Like I have given you an example of greatest.com in the previous lectures. You can see the greatest.com has a very seamless and very simple and yet effective site structure. Right? All of which categories are listed within the minimum. It has full died, exercise, beauty, lifestyle, and finally a product. Everything has been listed within their menu, it in the navigation menu. And just click on, select some, some category and read and read all the articles that I've written. It's categories in a similar manner. Simply saying, Google will all to index your pages in a similar manner. So that and Google comes to categories. It will understand what your site is about and what to better user navigation. Like I have said, people will be able to understand your site, have to navigate and how to navigate through it. It is not something easily done, right? Whenever there is a site that is not properly organized, are properly not setup. Navigation. You have to understand this. The navigation is a key factor. All right, navigation is aggregation is going to help users understand what your site is about and what are the topics that have been covered. And if they want to read about something within your site, they will know where to go, right? Number three, it will help you get yourself organized because lot of times you'd be writing articles and worried about where you should be listing it. If you have no navigation or no categories within her side, it would be just easy for you to push it to block. But if you do have categories, like if you have a site plan and that is for training and died, you do want to publish recipe into diet, out into training. So you wouldn't be getting having organized site navigation, study. Site navigation will help you get organized as well. I have given an example only about two categories. What if the site has multiple or like a five categories? Then you would be understanding like you take example for investment. If you're writing, if you're building a blog about investments, there will be a number of things and B1 and B6, number 2, index funds. Mutual funds, options are trading. Cryptocurrencies is a number of different things where you can invest in a similar manner. If you're writing a post in one of these categories, you have to publishing within the appropriate category. So having a site navigation established would make you organized. And it gives you the comfort of adding custom category pages. Like I have said. The reason I'm saying custom category pages is because something that is not related to any other blog post within other categories. Yet, it must be existing within your site, which means an isolated custom category. You can create it when your site navigation is actually implemented. Ideal site navigation must be cleaned and focus. A reason navigation exists is to make sure that everybody would understand what your site is about, what Google and for users, if it is cluttered with unnecessary information or it is created in such a manner that it is not easy to use. The whole point of a navigation is update. The reason we have navigation or site navigation is to make it easy for the users and the Google to understand and navigate through your site. So here I have given you the optimal navigation, which is to be minimal and focused on high level. So if you greatest.com, it is organized on the high level within its categories. Even if you see at the examples I've shown you for very well mind very well help variable, fixed and very valid family. All of them are organized on the higher level. And they are minimal. They're not trying to be overly complicated within the category menu, where the user will be reaching out to navigate to this. They are keeping it as concise, minimal, and try to create using a pyramid should probably use a pyramid structure like very well brand has used. Drop level would be just the homepage and then the category or the site navigation element. Within those elements, you can keep it measures the river than mine. Open this. You can see when page it has to release within the guide agrees. You. Let me just click until you get it. And number are the range of topics within this category, right? But this is one way. And if you go to a self-improvement, has everything that is related to, as it edition, mismanagement, reality, and more. Ration, brain health, biology and relations, psychology. They have some more topics. Therapy, basic green resources, story and biographies, and some of those. So it is easy for you to understand if it is categorized in this way. The thin NC and page has these categories. It didn't a category. It has a number of subcategories. If you click on subcategory, you can see these are the article and article for intelligence. It has given his intelligence brief history, teres, major cushions, and below, as given everything about all the articles related to intelligence category, right? This is how you can get your site organized. This kind of navigation will actually release, or the user can navigate through your site. You should also decide on your main categories. So whenever you're trying to create categories for your site so that putting implement or ESRD navigation, you should limit it to a decent amount. Would more than about three or four get-go cell and that depends on your needs, right? Like I said, for guide for my fitness, I dab created categories or more training and date that it does. I don't want more category. Navigation. Like I say, it is going to decide dependent. Broader site will have more categories and neat site will have fewer category. When British.com it hasn't lot of categories. The reason being it is broader site is more spread out. If something is a neat site, it will have fewer categories because it is decided already catered towards something that is a focused, that is already having something single category as a complete side. So it will have fewer categories and important engaged or you didn't plan it on a spreadsheet. Read, create a mock category are Mark and navigation site on how your posts should be published, where it would be published, in which category it would be published, and how many categories would be, would it be having tried to create it in a spreadsheet and it would ease out the amount of workload or cognitive load that it is building. And the final thing I wanna say in this, while deciding on your main categories, I won't spend too much time on it because it is going to sit on the higher level, the desired onto something and just move on. You'll feel like there is something changes to be made in the, on the way, on the journey. You can make the changes and adjust your side according to that. But sitting on it, listing your entire time, desperate, deciding on your main categories, be not an efficient way for you to work on. So that is for now. Let's get to the next lecture, guys. Thank you. 12. #11 Re Imagining Category Pages: Welcome to this new lecture, guys. Now we are going to reimagine category pages a lot. We have already looked into the category pages, how to create the navigation. We have only scratched the surface. First. We have looked into how to set up our navigation site stroke. Now it is time for us to focus on our category page. Let's go ahead. Now, in this lecture we're going to learn about, you're going to look into some typical category pages. And we will learn about how to turning our category pages. I loved it. And then the benefits of actually creating silo pages. Fun to learn about some real life examples and some important points about the silo pages and also adding. Let's get ahead and learn about it. Because the category pages, they are auto-generated list of her posts. So whenever WordPress and WordPress does given are doing is a system where you can create category pages. In this category pages here recites articles that are related to that category. But we are going to exist in such a manner that it's just our list of posts. Adding else. I mean, there is no customization, there is nothing else. It is going to give a depth of feeling. Or your users are readers doesn't go into a list of recent posts. In that case. Typically known case about category pages. Yes, that is true because people are willing to reach out to your side. Mostly. Loose search are going to IPO query that they have. They wanted to hit search results that are going to appear on the first, Most probably the first 10 results. They're going to choose out of them. That is most dominant way of getting to your posts. People are not going to simply navigate to your site. Typically, they might be in cases where people want to actually go to your side. They want to read it if they're considering suicide as an expert. But still, they are a fundamental part of site structure. Although people might not be coming to your site through the site structure or a navigation. There would be fundamentally coming through search results. It is still a fundamental part of your navigation inside structure and not neglect this. And one important thing I want to mention here is previously we have seen examples of ooh seats whose pet moose.com and then variable in mind family help, bit of a freak.gov. These are just humungous site. They generate traffic about millions and read about each. But understand this, all of their traffic is dominant in search. Search engine results. They're getting most amount of traffic are about more than 85 percent of the traffic for each side. The seed from search for it. But still they have maintained their site structure in such an elegant manner. Because he's a fundamental thing for you to have a site structure that will owe what kind of error you have taken into building the site. Nonlinear category pages. And I love this title page is a customized category B. Which means literally actually minimise to create a silo page. Bu fundamental or two key elements are grouping content into loosely related topics. And then internal link only to other content from the title. But does this mean whenever they are public? And it didn't that custom category page have to make sure that the content grouped into closely related topics like who write about investment and all of the index fundraisers, custom category, a look beach or whatever Bob, both that has been published into x finds it must be only related to index fund and each topic must be closely related. And I'd be scattered away, right? Anything other categories shouldn't be involved in this X1 if you're trying to make it as SIOP. Next thing is, do not link out internal linking, not linked to other pages within your site in different categories. Index fund category is supposed to be siloed at it. You have to just create silo pages within that. Had done a link within that Taylor category itself, not create. And then benefits of creating silo pages. It will create hyper relevance. The reason being, content is grouped together closely, loosely using closely related topics. And then number two is internal linking two topics and then a linking two articles that are within the same category. All right, so you have to understand it. What it will do, it will create hyper relevance. It is not just simply about building a site that is going to have pentane to read across different things. You are creating content and publishing it and linking to it in a closely related manner, the relevance is going to increase, like I haven't said, mentioned in the earlier lecture, one of the first lectures about the ABCs of ECO, I have said each content published app to keep it relevant to your categories, your niche. And this is going to increase your authority. And a similar manner here, if you create silo pages, it is going to create hyper relevance. Alright, I love pages can actually boost your authority. It will allow blogs with a multiple Lee just to isolate topic experts, but isn't. If you have multiple niches like greatest.com, it has multiple niches, but you have to maintain a certain level of integrity that each category will not link out to other categories. If you can meet in this level of integrity within each category, it will create multiple niches within a single site. And it will isolate each topic. That is some expertise existing within that site. And then number 3, it creates a much better user experience because users will not be thrown away from one category to another. All right, if I'm reading the water lifestyle, lifestyle category posts and I want to quickly jump into something about traveling, right? Because I'm enlarge that. I want to simply jump into traveling and learning what value. I don't want to simply jump to construction while reading the post willing donor links, whatever they're given. If we are creating silo pages, if I'm reading about traveling, I want to stay in traveling because there is where I'm focused on at that moment. So if I'm simply walking on or reading, traveling within that blog and being navigated across the blog, but not really torn away from traveling category. This is what creates a much better user experience. In-depth, resourceful silo pages can actually rank well. Silo pages, which means basically saying, I'm going to give you some examples as well, which we're going to see in-depth, resourceful pages when rank well, in the sense, if you can create a silo page where all the articles which are ideally a dotted or do I leave. But these, and which can actually rank well within search results if they're included an internal link within that silo page, dig the silo page itself can rank higher. And these are some real life examples which I'm going to show you now. Here it is. Balanced.com. It has internal silo beta bag. Let me just go to banking. You can see, instead of having simply a list of it is having a style of page where our relevant articles or wherever articles that are important are being in here that they have ketones. I can check something and think I would have topics it and put that particular term. Then I have some ordained. It's better to banking. And they're going to give us x banking sector. All the articles that are going to help us in a similar manner, similar manner, NerdWallet you can see as all the categories district archaea, first adult investing. Now here it is a site that has investment as a particular one. Popular articles, investment and retirement plan and Ireland worker review and export. Basics. Though everything about investment is categorized, link in the syllabus. In this manner, if you can create a silo page which will help you to rank well, these silo pages itself can actually rank high because there is a lot of link juice that exists within this. I'm going to teach about later on. But right now I'm telling you Tyler pages can actually improve your site navigation and actually take your users to certain page or certain article, a certain area in a much more easier manner. But understand this, it is going to make it much easier for you to rank it. I think that is going to help you. I'm going to give you some important points. Huike element has to have a related content, not contingent is about other categories, has to have related content and internal linking. You have to meet in these two key elements when creating silo pages and butt to showcase your best, most popular, most profitable condemned, balanced.com in the balanced.com or NerdWallet.com. They have mentioned there no case the best, most popular, most profitable, right, which is really easily shown. So when users come to this style of pages, they are going to be much more than cleans her to go to that particular post which exists on the top or whatever posts that are set up in that side of it. The reason being, we are making them go do it. If you do not want it, you do not need to create silo paid your block, right? This is for blogs that haven't ember of categories are dogs that have many articles. You're a beginner and you cannot have more than ten articles, or at least not ten articles who must be at least having about 50 articles to get at least. But not at this level. No need to create silo pages erasure. If you're confused. More on and keeping, keep going. Read category pages, even if it doesn't exist. Both single blog, bead and keep on publishing content until you reach some threshold, about 50 or 60 pushed. If you reach that level, then think about categories or pile of pages. Finally, be organized and not maintain a spreadsheet like I have mentioned earlier. Maintain a spreadsheet and keep all the articles within their categories in your spreadsheet. Adding, this is, this will create a proactive initiative and you'd be much more organized for the what would be much more effortless. Do not make this easy. Tasks, numbers and write that in mind. Let's go ahead to the next lecture. We're going to learn something incredibly important. 13. #12 How Long Does it take to Rank: Learning, oh long does it take to rank is incredibly important because people are going to approach blogging with a lot of expectations. Either barter reaching a large amount of traffic, gaining exposure, reaching out to the world in some kind of providing value are even making it as a side income or generating a passive income. People are going to approach blogging with a lot of expectations. And you have to set your expectations in a reasonable manner. You cannot just bought them when you man something first. Much of her disorder or hand much of it out of our hands. I have to make sure that you're being very responsible about it. But let's learn how long does it take the van. Let's get ahead. And we're going to learn about managing garden. And we're going, we're also going to look into a headdress, a study based on some data domains, each domain authority is executed. Seo is very different from clickbait. You can create a clickbait article writer, clickbait title, or an image. This is pretty much useful in social media because people would be getting your image written as Scrollspy. And something that might be given an impression like a clickbait, people might come visit your site. Reason being, it is something creator, creating an interest. Raising this had been curiosity. So clickbait are usually usually put work on social media or YouTube. And SEO is completely different. Reason being asked to give a certain order d, expertise, have to build some trust with the Google and the users. And then even then you have to publish content that is that is going to be credible and go to source and are just expect whatever your post title. Like a good debate and expected to rank because Google will now lies or your entire going to evaluate content was all the contents in that category, in that topic. Now that it will estimate really should be ranking, Right? The SEO is really different from Iraq getting success within the first month. I'm going to happen. The CEO is going to happen what an old building trust from Google, this is incredibly embark on. Important thing is, Google is not a person sitting on the other island. But mostly, I mean, there are some search quality evaluators. We're going to get your feedback. Mostly it is just an algorithm. I'm too good results for any search query. Establishing and building trust with Google is incredibly well around this. You have the soil, Google that you are an expert and already you can actually gain a lot of value from your content. You are satisfying user intent, whatever the user is trying to look for. If you're answering that particular topic right on spot, you would be getting these hand amount of cash from Google. Wide range of aspects that Playfair ranking. Yes. There are a number of issues and number of things that are going to affect your ranking. But and work around it, walk around few of the things that are going to help you in ranking. So don't worry about what are the things that are going to visit a ranking, but focus on things that are going through your ranking. You have recite and niche is different than I've just read about somebody else's and expect it to happen. You, although you can get, a body can earn and you can implement those strategies. But even Nietzsche is going to be different. Like a car repair. Nietzsche is going to be a little bit easier when it compared to enhance personal finance. Our fitness need healthy. So depending on the needs, it is going to be different at every site and every niche or different. It hedgerows do the study, they studied on bu million keyword. There studied on 2 million keywords. If the result they have seen is stopped and ranking pages are at least two years on. Your domain. Has to be not just him, but the Pij is that you have published at least two years old. Get into top then ranking. Help then ranking pages within one year of OPT and ranking one-year for a teaspoon, one keyword. I point, if you can fall under this, 5.7% are 22 percent. It is just a great thing, but you have to always consider the worst-case scenario as well. Had just blindly go with the best-case scenario all short of it and feel it will grade, it will dreadful because you have established a strategy. There's your pages to make history are sold, but making some tweaks and adjustments, you can fall under this 22 percent or by 0.7%. But this one important thing is to publish content that is closely related and highly relevant and maintain the internal linking much more appropriately. If you can target the right keywords, right topics, it would be incredibly easy for you to rank in the top then for the two years before the first year or within a few months. Reason being, depending on what you're trying to target, is going to decide what rankings you are going to have. We will look at more competitive keywords. It is going to be notably for you to rank. But if you go up the long-tail keywords, it might be reasonably easy for you. I'm going to teach. You were researching online lecture, domain age, Google News priority to older established site. There is a contender around us. And opic, the two sides, one from a burst Published site and ableist. Older site. Woman will do priority to establish Was it has more crust on those sites over the newer site. Baby sites that are written within 0 to six months, will it take longer time to ramp isn't being most of the sites that are created actually expire. Or people won't be being an active after this period. But Google won't take decide seriously. Usually if you can continue these efforts, you What about 18 to 24 months, you would reach high SEO potential. At the same time, you can accelerate your progress, increase the amount of time period by increasing your backing. If you can increase this backlinks. And remember this has to be high in quality. I in quantity. If you can acquire backing to tie in quality and quantity, it would be for you to reach higher seal potential within a shorter amount of time as and then 18 to 24. And then managing expectations. Links are one of the most important factor for hide from content is the king, right? You'll gain 100 quality backlinks on the wooden beginning with low or poor quality content. People are only going to link to your content if it's valuable. Be useful, right? But at the same time, you'll just simply publisher content. Don't expect you to rank so soon. My bank, if you do not in top, then you had to get some links, bitumen more and better links. Esto es item that has as well. And can these within your hand like to build relationships so that you would get links at easier manner. And you can drank with low DA, thus require longer and better contact? Yes. Beca have that earlier. Low DA sites connect to outrank hydroxide or long-tail keywords. This requires you to focus on the right target keyword. If you can publish longer and better content on it. This way you can actual outrank hydroxides or long-tail keywords. And make sure that the user can actually postures if you are giving a fee lifespan. But if your design, and then they are trying to indicate with a year scientists of these things have to be the Google ended and decide to your track. Users giving up. I mean, people are going to distrust you. These all in mind. I designed expectations are in a time period which are going to help you understand how much time it is going to take the rank and how much effort is. Thank you very much guys. Let's get to the next lesson. 14. #13 Creating Optimal Homepage Design: Hello guys. Now we're going to learn about how to design an optimal homepage. An optimal homepage is incredibly important. To make sure that you display your authority. Have a sense of understanding to your users. And at the same time giving your users appeal. That is going to last. Understand this. Homepages are like an introduction advertisement to a brand. The very first time you come up, you come across our user. You want to make an impact. You want to make sure that day remember you. In a similar manner, our homepage is going to be like a display for your entire site. So designing a homepage there is going to stand out at the same time, will be relevant and appropriate is incredibly important. I'm not trying to read restructured the design elements. I'm not going to tell you about how to design in such a manner that is going to make a unique no, because you have to be relevant. You have to be able to relate to other websites. The reason being, you don't want people to increase their cognitive layer Lord, while coming to your site. You want to reduce the friction, want to reduce the cognitive load. But you have to do it in such a manner that is going to that is going to be affected to you as well. So today we're going to look into that. Our outline for this class is why is optimal homepage necessary? And ultimately going to learn about something called link juice. And then we're going to learn about keeping our homepage with minimal links. Then we have to link the most valuable content. But these three are the outlines that we're going to look into. Why is an optimal homepage design and necessary. Your blog has a certain amount of authority based on links. And remember this, I have already educated you about domain authority. And backlinks are one of the factors or your domain authority of their content. And other important factors. As we have established, backlinks is one of them. And backlinks is one of the huge factor for your domain authority. Why? Because it simply displace or gives Google and understanding that other websites, other people within your industry question. Alright? But this trust in place, an incredible level of dominance, written online industry. Trusting someone is incredibly important. And when you actually can build that level of trust, the more number of links you have, the more amount of trust you have. And understand this. Again, it is not just simply getting links. You have to get quality links, links that are high in quality and the high-end quality links held to have to be high in quantity, which means you have to get more amount of high-quality links. So that is incredibly important for you to build authority. And mostly anybody tends to link to your homepage because that is the common page people linked to. Although we're, if people are trying to use one of your articles as a source, as a resource or something want to cite within their own blog post or article. That is when they are going to use your articles. If not, they are going to use your homepage as the go-to link within their site. So your own homepage will have most authority. Your blog homepage or your website homepage will tend to have most amount of authority. You have to make sure that you're trying to use this within your site right? Now, internal linking is a way of passing the link juice throughout your site. You have to utilize this link juice that is acquired on your homepage. And also at the same time, make sure that it passes along with your blog posts or articles, but that it will build a certain amount of authority within other pages as well. Most people won't be using this kind of mattered because either they are not aware of it, they are not knowledgeable about this kind of technique or detrital, neglected. But this kind of internal linking is incredibly useful if you're building a site. And bigness can actually take advantage of this technique tremendously. Because in the initial stages, building backlinks is going to be incredibly hard. You have to take advantage of those few links in the earliest stages that you have built the past, did authority do on other sites? And then also try to. I will give you an example of this. There are two types of authorities that exist. One is domain authority and the other is page ID RD. Domain authority sits at the top of your blog or your website. And page authority, something that you're, each individual pages possess. So it might look like two different things, but they are internally related. So your domain authority can be an actually ease or might be determined by the page authority of your individual pages. For all those pages will contribute to your domain authority. So keeping your homepage with minimal links will allow you to pass that page authority or domain authority are what we can call as the link juice. Under those most important pages or posts. Whenever you're trying to build a house. One key factor or one key thing is bringing bricks, right? You using bigs, you cannot build a house without breaks in a similar manner. Whenever you're trying to build a homepage, you have to bring on contained. An empty homepage is not something any user wants to go to. The end. It is definitely not something you want to display to your users. All right? Unless you're Google, because it is probably one of those sites that doesn't need to have any content on its homepage. Even Yahoo has some kind of condition, but Google, all it needs is a search bar alloy tabs. On the top right corner. It provides apps and has some access to Gmail and other things. But just giving an example, if you are keeping a blog, roll it in your homepage, you have to keep your most important posts in the homepage by making them sticky. Making them stickies would best feature. So keeping blog role in your homepage is about most of the times people tend to, instead of designing a homepage and you start designing an optimal homepage, they will try to simply put a blog roll. A blog roll is nothing but a list of a reason Post published on your site. And this is not the optimal way of designing your site. Uh, making your blogs Tiki is actually incredibly useful. I'm not saying I'm making an entire block sticky because dad is not the kind of feature any size, any site or any platform provides. But you can make your individual posts sticky. I actually have an example. I'm going to show you this at the end of this lecture. But you have to link two most valuable content. But how do you determine what is most valuable content to your site? Again, it differs from site to site. It differs, differs from what are the goals the site owner has. It differs from industry to industry. Some industries tend to make more affiliate sales. In some industries tend to get more email sign-ups. And also some industries tend to get more amount of traffic. Alright? So it differs. It has a lot of variable factors and it has a lot of moving parts that are going to be, there are going to make sure our determine what is your most valuable content. You will be having much more knowledge on this rather than me. Because you're the one sitting in your industry. So what is the target that you're find a cheap, it is going to differ from what I have. And what do you have. So try to have that kind of knowledge. Of course, I don't need to tell you what is the most valuable content within your blog. So if I, if I'm focusing on making affiliate sales, I will get big and beekeeping articles that are having that have already made a quite good amount of affiliate sales within my blog. And I'll pick those posts to link within my homepage. Why? Because that will be something my users who would be going for. I will try to gain this kind of value. If I'm trying to get more traffic, I will put on something. I'll put an article that has already got a lot of traffic, are already has a lot of authority. And then try to link internal link that article within my website homepage. And these are some incredibly important things designing homepage. So you are linking two categories. Designing homepage, linking categories. What I would be telling you here is adding pages are also something that we're rank high. Why? Because sometimes silo pages tend to link her rank high. Titer pages can also be loosely call this category pages, which we have already touched on within our course. So use your category pages within your homepage. Why? Because the link dues will be passing on to another levels. Your category pages itself has a lot of other articles within that category, which is a great way to pass on that. Link juice. Consider CO plus user experience. Well, do not build a site with the sole intention of satisfying the Google algorithm. That will be the most mechanical way to build something. And it is not the kind of way any user wants to interact with your site. Findable, decide that won't be good with human interaction. It's not a site that people want to go for. Like I had said, your site shouldn't be putting on lot of cognitive load. If you go across any side within the world, most probably 99% of sites will have the same kind of user login is a registration templates. They will probably asking those same kind of information. And they will be having the same way of navigating to login or sign up within their website. The reason being any industry or any company or any site owner. They don't want to put more cognitive load while you are trying to just interact with your site initially. The reason because whenever there is more amount of friction, people tend to move away from that. They don't want to put lot of affording just trying to access your content. And that is not the kind of opinion you want to give to your users. You have to build a side that is created user experience. If you just neglect this point, you are building a site that is just targeting itself. But destruction. You might change. That is a really strong statement. But understand this. You are building a site that is going to be incredibly a SEO optimized. A really good optimal homepage, great navigation, that everything fits the Google algorithm, but it simply causes a check-in homepage, a break-in nav, user experience. There is no use of it. The reason being, ultimately you're trying to interact with your customers, consumers, or users. You have to make sure that you're satisfying them. So build aside that is going to take the SEO and user experience into account. While I have already mentioned, I'm going to reiterate the most important thing. Your most valuable content will differ from Site-to-Site by owner to owner, industry to industry. And it is definitely going to differ from niche to Nietzche. Some sides tend to drive more affiliate sales. Some sites tend to drive more email list building. Some types tend to have more amount of traffic to you have to make sure whatever that is, your most valuable content, depending on your goals, aims are targets. If all you want to have is an authority that anybody who wants to compare site for anybody that is trying to, any user within your neat has to come to you. Your focus ultimately will be trying to drive traffic or rank high using your content. If you have certain goal about making affiliate sales, then your target will be driving traffic to your affiliate product incorporated pages. So sometimes it will be good at I'm in some industries tend to have increased the amount of trust. Then other industries, for example, selling something like finance related products is going to be incredibly tough. The reason being, people are going to be judgmental about it. People are going to ask a lot of questions that if you don't answer or if your answer seems spammy or scammed me, they're going to totally rule you out. The reason being, people are extremely precautious about what they're paying for within finance industry. In some other industries like digital technologies or fitness related products, people are going to invest much more deliberate, deliberately. Read, people are going to invest with much more liberty. We have to be very cautious and also very strategic about the way you are trying to determine what is your most valuable content and using that won't most valuable content. And your category pages within your site is going to incredibly drive great amount of authority. So today the action steps would be identifying the most profitable posts on your site. So don't just guess work on this point. The reason I'm stressing this is because in your early stages it is going to be this technique will have a greater effect on your site. But tried to take advantage of this, you won't be having a lot of backings. And actually building a lot of backlinks at the earliest ages is going to be incredibly tough. At the same time, people are going to be suspicious about giving backings to you because you have just started and your domain authority is too low and your relationships are not going to be established quite early. Here, have to use whatever links that are pointed towards your side in an effective and efficient manner. But this technique will work and it is very effective and useful. And it also consider redesigning your homepage to feature these most valuable posts, most profitable posts, along with your category pages. So these are the action steps that you must take. Well, I'm going to give you an example, like I had mentioned earlier within this lecture that how to make some posts in your blog sticky by using the word best feature. The LED to look into that. But take a look at this block. This is one of my blog. Here. You can see October 31. This is the date this post has been published in October fold this post published. But these are in chronological order, right? But this is how a blog role will be. The list of recent posts and in the order of latest, too old list. But if you scroll down again to November 21, actually disposed must be at the top right. The number 14. Number 7, October 2005, about 23. So you can understand here, these are in chronological order, but there are two posts that are differing from the others. But because I have made them sticky, let's go into my dashboard. I blog posts dashboard. So you can see this is given as sticky. And another article here is given as sticky. I have made these two posts as Tiki for that day would be at the top of this blog roll, no matter what post whenever I'm publishing. So how do you make this post sticky? Open Quick Edit and select this part. Make this post sticky. Brand saved this, the post that is sitting at the top here. It would go away and go into the chronological order. But that I'm not going to do because I want that poster stayed there. Alright, this is one of the ways you can make sure that your most valuable posts are sitting at the right spot on the top of your homepage. A few actually got a homepage design you want to do. Like I mentioned, figure out what are the most profitable posts that you want to go after and then use them along with your category pages within your site. Thank you very much guys. Let's get into the next lecture. 15. #14 Introduction to Keyword Research: Welcome back guys. Now we're going to learn about keyword research. This is the most fundamental building block for your blog content. Understand this. A blog is simply a collection of content pages, collection of blog posts or articles. And depending on how you do your keyword research, where you rank, how you rank, and how much people are going to be able to see you. And for how many keywords you're going to rank is going to be determined. To make sure you understand this. If you screw up this part of your process, you will be left out with a lot of frustration and nothing else. That's it. Keyword research is the most fundamental building block for content online. So let's dive deep and understand about this. So the topics we're going to look today are one, keyword research can make or break you. And then the word relevance. And then choosing keywords which can make money from you. Sorry, which you can make money from it. Well, actually, do people search for that keyword? And finally, when you rank for that keyword, these things are critically important. And we're going to do, we're going to learn about them, understand them, and see them. So let's get ahead. First of all, keyword research can make or break you. Good and proper keyword research is equal to targeted traffic to your blog. Like I have said, keyword research is deemed most fundamental concept for your blogging process. Keyword are nothing but search terms, something that people generally use within a Google search bar to find out about something. For example, if you want to learn about how to do crunches, you would simply go ahead and learn about our to-do app crunches. You would go to Google, type in how to do AB crunches. And then you go ahead with the content that is, search results that are displayed to you. In this process. Whatever term, whatever statement, whatever word you have, type into. Google search bar is simply the keyword we're looking here. And how can we know what people are searching for? He has done data because most probably people are going to search for something in a similar manner. Well, the language might change, but most probably the tone and the keyword will be same. So to find out how to rank for those keywords and generate traffic, you have to perform a good and proper keyword research. You have to implement a proper keyword research strategies. Why? Because then you will be able to dr, targeted traffic to your blog. That can make you money. Well, not just money. Like I have said, people have different targets, different goals based on their own agendas. Like some people just want to be adored 80. Some people want to, again, a lot of exposure. And people want to be authority to end. Some people want to earn a lot of passive income. So depending on whatever your goal is, you can achieve that based on the keyword research that you implement. A bad keyword research is called a lot of wasted time and frustration. So let's understand this process. You would pick a keyword and you would write content for it, which is great delayed. Take a lot of time. Our research and writing, initial raft editing. And then editing again. If you have a process of AB testing, then it would be like Dad and then publishing. So that's a lot of wasted time and energy and effort. And finally, after a few months, you'd be seeing your posts, getting in your blog, doing nothing, ranking for nothing, nobody coming to it. It is eventually going to leave a lot of frustration in your mind. So you have to adjust each and every single step within this process. And the fundamental part is keyword research. And also keyword research is the foundation for building your blog with great content. Like I have said, it is the foundation. It depends whether you build your house on sand or on a rock. That type of keyword research that you put into practice is going to determine what kind of blog you'll want to build, right? Most of the times people will be choosing topics out of the gut instinct or something they might feel it. Now, you cannot just simply choose topics out of debt. You have to base your strategy on some kind of data. Why? Because we are trying to target somebody know, we're going to target multitude. We're going to target a traffic that are going to come to online within agenda with a problem, with a question. You cannot simply based on your gut instinct, right? To understand the data, what people have already searched for. He would relevance. So cannot just click target keywords that are spread across different categories or niches. You have to target keywords that are closely related to your niche. Right? So understand this. You have to be targeted in our existing broad and art exist within no focus. That is not the kind of idea or a protein mistake. You have to target your keywords. And for example, if you are in investing, niche investing industry and your Nietzsche's index fund investing, you have to target keywords that are related to index fund investing. But not simply just swaying away from index fund investing because your traffic is targeted on that particular niche. And all the keywords that you are using must be focused on that. And create content cluster by targeting on job related keywords. So here, one of the important thing is you have to create content clusters. Understand that term. A content cluster Targeting bunch of related keywords. You have to not just simply publishing post, but create content in such a manner that is a hub that people, whenever they want to know about a certain topic, you must be the go-to source. They must have an idea that this blood will contain everything that is related to this topic. And I'm going to just approach them for any question I have. When you can present yourself in this manner, when your customers or users can perceive you in this way. It is just an int, is just a great user experience. And one of the best ways to build crust authority and expertise within online. Building trust is incredibly tough and important. So tried to build content clusters, but targeting bunch of related keywords. Now also, be intentional with what you publish on your blog. Do not be agile about this. Every single post to publish has to be targeted as to be related to your niche, has to have a keyword that you're focusing on. Be intentional with what you publish on your blog. This is something incredibly important. And he would release relevance. First of all, targeting the right keywords is important. And making sure that the dose keywords which are trying to target our relevant within a particular niche is second important thing. Alright? These two things have to go hand in hand. And then questions arise. Because how do you choose a keyword? And how do you make sure that this keyword is actually useful? There are some questions you must answer. Why? Because those questions are related to your goals. What are you trying to achieve by posting an article? What are you trying to achieve with this blog? And that single focal point will determine everything within your journey of blogging. The number one is, can you make money from it? This is not the most important thing for everybody. Some people are not focused on earning income through their blog, but most of them are. So there is a reason. One of the first questions we are presenting here, elites and you make money from it. You want traffic that is targeted. So targeted in the sense somebody you're trying to drive to your site consistently. Remember the term consistently, not just bringing them and leaving them. You have to make sure that you are sticking your users with your site. That is what targeted is about. And then you need to think your keywords in terms of monetization, like after publishing the site article, after publishing an article on a particular keyword, William me, will you be able to monetize it like display ads, affiliate offers like email list, because display ads are one type of income, email list is another type of output you can generate for your site. Affiliate offers are another kind of income. So each of them have their own kind of uses. Use, each of them have their own value. But what are you trying to look for? What are the IPE of monetization you're trying to achieve? You need to think about keywords in this way. And then target keyword. Like for example here, a pull up bar. A pull-up bar is an example of a target keyword within the fitness industry. In each, you can use this keyword to sell a pull up bar. Review about a pull up bar. Or you can just simply write an article about pullets, comprehensive, long epic content about pull-ups. And you can just blend in this pull-up bar within that article as an affiliate. Right? So that is a keyword which you can target and get traffic from different ways. So lumbar is a target keyword. When you look for non-target keywords. An example is baby names. Baby names is not something you can use to monetize, drive any affiliate offers because there is no kind of product that you can sell it. This target keyword as baby names, are. There are not a lot of people that would be searching for baby names online insistently. So choosing the right target keyword, incredibly important for your article success. Understand this. Again. Your blog is a collection of articles and your articles and the ones which are going to drive traffic to your site. That totally depends on keywords because people are not going to come to your site initially or anyway. Because they are looking for a solution for something. They're trying to search for something. Unless you fall into that category. Unless you fall into the search results within that particular keyword, there is no way people can discover u. So that is the reason we are trying to understand a CEO. That is the reason why are, why we are trying to establish a proper keyword strategy. It that in mind, always try to ask questions about whether this particular action will result in a successful result of your outcome. Do people search for your keyword? If known searches for your keyword, you are ranking who caves. Like I have said earlier, your article has to fall into the particular keyword that your users are searching for. It cannot just simply write an article and expected to rank without actually having a strategy at first place, right? He had to make sure that your articles are actually ranking well. Your radicals are actually what people are searching for. Simply choosing topics out of gut instinct as not going to be helpful at all. Tried to choose keywords that your people are searching for refueled within fitness industry. And you are writing articles for someone who wants to build a nice biceps, big biceps, huge biceps. You have to write articles based on what your users are searching for, RI to find out the keywords that people are, people are actually searching for it. We turn that simply writing an article will not be useful. If you have a great blog post or article. For some keywords that's known as searching for what is the use of it? What is the use of ranking for keywords that no one searches for? Ultimately, it is our goal to get recognized by search. That is the one we are cried a TV are. And then try to focus on keywords, about 100 plus searches per month. Grid search volume we tendered plus or goals with the affiliate contained an email sign-ups. Why? Because these are going to be a targeted traffic. These are going to be someone focused on your blog. And red plus search volume for affiliate content and email sign-ups. If you're trying to rank for content with AD based monetization strategy. Target keywords with or at least 1000 plus search volume, affiliate content, email sign-ups. You can target less search volume keywords. But app-based content you have to look for high search volume. The reason being, at best content is paid for with the RPM, which means rate per mile or about 1000 visitors. So although it is Penzu, although it is something you might not need to do more than a setup for your site. You need more traffic for app-based monetization. But try to look for 1000 searches per month or keywords you can rank for. And by the way, these are only basic guidelines. These are not just industry search terms. Industry guidelines that you have to follow. It is totally free for your needs, your site and your industry. These are just basic guidelines that you have to experiment with. What works, practice, what works for your site, right? Understand your site strategy, site metrics, and then go from there. One of the tools is Keywords Everywhere. It is a Chrome extension you can use to find out the impact of a keyword, the search volume of a keyword. How keyword, how keywords volume are actually affecting going through time to time, what is the trend of it? It can determine by this. And then can you rank for a keyword? If you pick keywords that are too difficult, you will never rank. Understand this, high search volume keywords are already ranked by authority to domains. Find outrank them is just not a good strategy. The reason being, you are a urine initial blogger, you are in your initial stages, back nearly stages. You don't want to compete with them. A veteran blog, darling as a baby boomer, right? You have to take time. Focus on domains that are ranking for keywords like having domain authority about 30 plus within your initial stages, like the reason being, those are the keywords you can go after. Those are the ones who can outrank with a domain authority are both 0 to five or 10 or 20. And outranking for domain authority is of AD plus 90 plus is just not a good strategy. Pick your battles, try to pick keywords that are who. They're easier for you to rank. Before you try to target any keyword. Tick search engine results page to see who else is ranking. If you see any domain within your reach, then go for it because you can possibly outrank them. But if your search term or your keyword that you're trying to target is totally dominated by high authority to domains. It is probably not a good idea for you to go after it. Although you can still try to achieve good results with for that keyword. If you write targeted content, if you're the high domain authority to pages ranking for that particular search term or not having content. That is, what do we say targeted, which means not completely focused on that particular keyword, then you might have a good, a good enough chance to outrank them. But our main focus has to be on trying to outrank sites with similarity as your own. If you haven't the minority of 10 by to compete with authority of two domains about 30, 35, or below that, because that is within your reach, you can have a great amount of progress in that way. Competitiveness of a keyword, it actually depends largely on your own authority. For example, if you take weight loss as a target keyword, it would be incredibly difficult for you. That is highly competitive keyword. But the sites that exist within 80 or 90 plus domain at RD. Those sites can actually compete for that keyword, even the human art, because relatively your domain authority is much less, far less when compared to them. That competitiveness largely depends on your own or other day. And be harnessed. Be clear. Don't do any kind of shady analysis and expect to read some kind of good results. Seo is not an overnight success. You have to make sure that you are putting right strategy, right analysis had place. So with these in mind, now, you have good enough knowledge on whether which category keywords, what kind of keywords to choose, and whether to go after them or not. It that in mind, let's get to the next lecture. Thank you very much guys. 16. #15 Competitor Keyword Research vs Traditional KW Research: I'm Peter del keyword research versus traditional keyword research. Guys. Didn't know we have been introduced with the idea of keyword research. But now we're going to devise a strategy, right? We are going to devise a strategy. There is going to help us boost our progress. Have you ever heard the saying of Do not reinvent the wheel? I manufacturers within the world are not trying to reinvent the wheel every time they are trying to start something. People have been, people have been rendered the real centuries, centuries ago, thousands of years ago. Alright? And you have to pick dead as an example. And you have to build on top of that. If you keep reinventing the wheel, when are you going to reap the benefits of at granting something that's already been done. You have to learn from what is already done. And you have critique, new approach, you have critique, smarter approaches. And that's what is competitor keyword research. Let's understand what is traditional keyword research, how it is done, what are the downfalls of it? And how competitive keyword research can help us achieve more than this traditional keyword research. And how to do competitor keyword research. Let's get ahead. But these are the things that we're going to look. How most people do keyword research. Looking at what is already successful, and then using the same ingredient, but creating a unique response. Let's learn about it. Most people would be brainstorming a bunch of topics, then try to look. Then in Keyword Tool, this is probably not a good idea because brainstorming topics is like pulling things out of your gut instinct. Are writing down. Ideas are topics which you have come across, which you have already known. And that leaves, leaves us with the whole of water users looking forward and back, I have mentioned in the earlier lecture, can you rank for it and you make money from it and you can drive traffic for it. These questions will be lost out. Reason being, you're pulling keywords and topics out of your gut instinct and out of something that you already know. Brainstorming doesn't work. It is a long and tiring process that does not yield results. So well. One of the important things to understand here is you might see a couple of good ideas out of a lot of ideas in brainstorming as well. And think of it as you have come up with such tremendous strategy. Now. No, because if there is no strategy at grants and more than that in world and nobody is actually having a better strategy than that, then you might be right. But people are actually using much more smarter approaches to keyword research. And if you are still brainstorming about what you want to write, you're going to fall back. Because it is insanely competitive in the Online Industries. In any case study or for industry in any area in each, it is insanely competitive and simply relying on brainstorming is not a good strategy, is a long and tiring process that will not result in anything but frustration. It is like walking blind with no guidance. All right. When you're walking blind, just as Jim, how we would be walking, you would just trying to stretch out your hands in front of you and Frederick tap things, whether to find out whether if there is any obstacle in front of you and trying to feel it and get an understanding of what it is. And then avoiding hitting it and moving out of the hat is not the kind of approach you can take an online industry. You have to be SU, the robot, what you are doing, you have to be very strategic. You have to be very committed about it. So this is how most people would be doing keyword research. Now, looking at what is already successful. Much easier and better to see what is already ranking, then compete with it. You have to make sure that whatever you are doing, it has to reach some kind of benefit for you. Much easier and much better to see what is already ranking and then compete we did. Rather than creating a keyword then letting people drive traffic to it. That is not the kind of approach you can take because you're supposed to tap into the potential traffic of keywords that exist within your niche. The ones that you can make money from it. And you make the one step can you actually use to drive traffic to it? And the ones that you can actually rank for it. You cannot simply expect people to come to your blog or a website without actually trying to provide value to them. Businesses do this all the time. Do not start from 0, like I have mentioned at the beginning of this lecture, Do not reinvent the wheel. Try to learn about what your competitors have already done, how they have written their stage. Understand it, read about it. What are the mistakes they have made? What are the adjustments they have made? What are the successful strategies they have implemented? What kind of approach they have devised? You have to have a complete knowledge about our competitors and then get an understanding of what you are trying to achieve. Whether what they have done would be useful for you or not. Whether what they have done would be actually detrimental to your progress. By to get an understanding about everything that you're trying to do. And understand this. If your competitor can rank for some keyword, you can rank for it as well. It just depends on what your competitor is, who you are considering your combinator to be, and what are you trying to target. And finally, your level of expertise and the way you are trying to poke provide value. If your competitor ranking can rank for a keyword, you can rank for it as well. So I'm going to give a complete step-by-step process in the next few lessons about how to do competitor keyword research. How to go about finding keywords that are going to help you find success pretty quickly. But right now, let's get to the next part. Same ingredients, unique recipe. Do not recreate unique ingredients, used them to create a unique recipe. If you see any kind of looking videos on YouTube or cooking shows, contests, nobody is trying to create a ingredient, right? Nobody's tried to create an ingredient. Nobody has tried to create a unique ingredient, but they're trying to create a unique recipe by using the ingredients that have been provided to them. Do you have to understand this is the kind of opportunity to take? Is the same principle, is the same principle or keyword research. Find out what is already working, then add your unique touch to look at your competitors. What are the keywords they're ranking for it? And you rank for those keywords. And what are the keywords that they're missing to rank for and who else is ranking for them? And can you consider them as competitors? And can you actually rank for those keywords and outrank those? You have to find out what is already working, then add your unique touch to it. But how do you add your unique to each street? Perspective, your knowledge, your experience, your writing style, combine all of these is going to be a unique recipe. Alright? So if you want to write about weight loss, you're not going to invent a new way. Definitely not. Unless you are a scientist or a medical professional or somebody. You're not going to create a new RNA MBA or invent a new strategy. You're going to educate people through your blog or your channel. Bye. Telling them what word is already working. That is, when your knowledge comes in. How much you know, your perspective and the way you perceive things as also going to be important because this is going to touch internally for your users, your experience. This is going to build some kind of clustered you. If you are someone who's learned about something just today and find, educate people, that is not the right way to do it and that is definitely not called as experienced. And then you're writing style. The way you write your TV, the way you write your content, has to have a professional touch and a personal touch as well. A communication style to be one-on-one, like you are having a conversation with someone. This will, this will bring more engagement. And combining all of this is what is going to be your unique recipe. In the next lecture, we're going to learn about who are our competitors, how to find out keywords or to go after something. We're going to see some results. Let's go ahead and learn about it. Thank you very much guys. 17. #16 - Brainstorming Initial Competitors: Hello guys. Now we're going to learn about determining our competitors. Understanding who our competitors are. And we're going to go through an extensive practical approach about analyzing what other competitors we can look after. You can retarget, AKA have mentioned earlier in the previous lectures. If you're in a, if you are an initial blogger, you have to focus on competitors that are about having domain authority of 30 or 35 below it. So let's get ahead and learn about our competitor analysis. So initially we would be looking for a lot of things like, what is the important thing that we need to look for? And how do we determine which uses can we go after? Which competitors can we go after? And it will be an incredibly tough thing to figure out who would be right one for us. But there is a way to do it. We can actually figure out who our competitors, her, who can be our competitors decided is actually drawn out from SEO Master Mike Pearson, but credit goes to him. But like I said, it's about learning from other people where you can actually be smart and proceed much far. Proceed much better way. But let's go ahead and learn about it. Very first thing is targeting your niche. You can only find your competitors when you have drilled down your needs. You cannot just compete with everybody. You have to have a natural process of finding your niche, which neat you are going to try. And we're going to use Uber's suggest as a tool. This is going to act as our guiding, our good analytical tool because they have a lot of insight and lot of data for us which we used to simply determined what we can do our competitors, what our competitors are ranking for, what are they trying? How are they cheering? A lot of traffic. There is a lot of data that we can gain from this Uber suggest, which is a free tool. By the way. This is a free tool which you can use to which you can use two to seven days? Yes, for determining what your competitors are. However, the keyword data, the top pages that are good traffic data backlinks data about seven days. You can use the free keyword, free SEO tool. So let's go ahead and learn about it. As we are within this SEO journey. We can simply but let's get ahead, return our work. The very first thing is we need to build on our topic. Right now. I'm looking for calisthenics as my target niche. And I will be going into incognito and searching for my keyword, which is calisthenics. But there are some ways to do it. One of them is just looking for blogs which are already ranking for calisthenics. Logs which are listed as one of the best go-to sources or calisthenics. And that would do a good idea about who to go after. Who should we consider as competitors who are existing within our niche? Because initially you might not have any idea about who is existing within Ernie's, who are our competitors hurt? You look for like this best calisthenics blog. You would get a list of blog articles with the list of best calisthenics blogs and websites. And also blogs that are individual sites, which we can consider them as. What do we say? Go do sources. Here. You can actually look for the competing domains. Well, when I have inserted my URL, it was giving a lot of competitors. While right now I'm not going to simply go after using my URL because initially if you are a domain at 3000, are not really having any contained, finding out your competitors would be incredibly high. So what I would do is install this extension. Dubos suggest I would be enabling this item. And you can see here, I have it in my Chrome extensions. And Benno, let me just activated for Pirate tabs because I have my results and private. Yeah, it is allowed in private that we are good to go. But I have come here. I will be just clicking on it. Now I should get insights on data about, yeah, here we are getting, but what we have search, our search engine results, analytical data. So here is our data. Here it is. This post has about you visits are not so many visits. Domain authority of 82, 66. They explore a lot. Now the main adult it is so high, you can see the first article is about a group of poor blogs and the second one as well. And the third one is actually having domain authority of tall, it is an individual site. And then later on it is having 14 2011. These are domain authorities which I can go after if you unify, have domain authority of 0. On domains, have authority score of less than 35 is a good start. Which is what I'm going after, which is what these blogs are having right now as domain authority of less than 35. So I'll be taking this blog. I'll be copying this one. This will be my first. Alice. Cynics family.com would be my first competitor. And in a similar way, if you look for any other kind of neat like best gardening blogs, you will be getting the similar kind of results and you'll be picking out anything that is related to your own. It would seem, seem as competitors. And then if you look for best index fund investing, it would be the same way. Finally, got competitors. Initially, just brainstorming for them would be working well. Although brainstorming is not the effective way, initially when you have nothing in your hand, it is something good to go. Is something. If you have something you can make it out of some, you can use it to make something. Right now I have determined you are at least only a one competitor, at least I have someone to compete with, right? That is the stage where I am right now. I'd be closing this. And what I can do is, or what you should be doing at least fill out at least 10 competitors you can go after. That is a good start. Having 10, 15, or 20 competitors would give you enough analytical data about your niche. Have to give good enough Hema, good knowledge about what are the things we should be doing and what keywords we should be focusing on in the initial stages of your blog. So you would see good amount of results. But try to brainstorm about 15, are at least 10 competitors. That is a good start. After you have found our two competitors indices by brainstorming your initial competitors. But don't be bothered about what you're trying to achieve by using this calisthenics family.com generated by competing domains. Let me just grab this calisthenics family.com. How I would do it. I would be using just two. Copy-paste here and click Search. Look at the language in country because that will be also effective. Wait for the results. And you'd be getting some details about it. Yeah, Now the results have been fetched. And you can see there are a lot of domains here which are considered as competing domains for this. L is cynics family.com. Now I have zoomed in so that you would have a good view of it. Right? So one important thing here is these domains, some are really good and someone not. You can see the competing domains, the list. You're competing domains of, of calisthenics family.com. Somehow ridiculously high authority to domains somewhere within reach of this calisthenics family.com, you can see man, self.com has about 2.5 million keywords gap with an estimator, the traffic of humungous when compared to calisthenics family.com. While low disease given as a competitor, we can read out sites that we want. We don't want to go after. It can obviously get keywords gap as a metric to see whether you want to go after something or not. Alright? Gap a brief keywords GABAA bar to more than something that is reasonable. You should avoid it because those are sites which are high-authority. More and more content as more traffic. And those sides are after, go after those types we can simply ignore. But there will be slides which you can try to compete with. So to do this, we would be exporting everything into yes, we've downloaded. And that would be a good start. In my IT Are. You can see the data here. Common keywords. I'd be inserting the mean score and just fill out these are what I would be doing here is go to your dashboard. We order African. I think here it will. Here we can actually get is two, the mean urge at the domain authority 86 Daddy's on RealWear, what we would want to go after. But don't just make decision right now, just keep it down the data. It will be figuring that out later. Six, the next bodyweight training, arena.com. When dynein good. Alice genics, ged.com. When the seven like trainer.com 35, a shot of adrenaline.com at 25. And the athletics.com. This is having 21 domino daughter, love deep.com, 33, breaking muslim.com, and are thus x in school callous. But let me just sort out this. I'm just giving you an overview. Right now. You can simply create a number filter. Consider domains which are having authority of less than or equal to i u. And here we have some domains which are BAFTA. All right? In this manner, you can figure out which competitors you want to go after, who you would be considering as competitors. And copying these into my list of competitors URLs. Area. Though, these are domains which we can go after. I'd be formatting here written out in this, we have learned about what our competitor domains and how and who we should be go after, going after it. This in mind, let's get to the next lecture. We are going to drill down our competitive data and learn about drawing insight from them and gaining knowledge about entered our keyword research. Thank you very much guys. 18. #17 Filtering HIgh DR Sites: Guys, we have created our competitor list, but this is not enough. We want some more. How do you find out your competitors? After brainstorming initial, like, if you're not someone who is beginning a blog in, simply go ahead. I know to competing domains for me. One of my ADD them. You can see it has a number of websites in iterates that we can hybridize competitors. Not only that, we can to believe figured out your competitors buy your own domain. I have few websites and y within my reach, some are not written. What I wouldn't be doing this I would be white Katrina. Data is then I would go after this website is similarly, you can find out your initial competitors by going after competing domains. After having competing domains, you can simply use these blind. Right? Let me just grab, Here's just a list of competing domain here. And we will be doing here is we're going to try. Which means externally, if we're going to do it on a baton at the grid filled in here. The bike fission. Less than 35. Is less than 35. Wow, how we have a list of competitors for many, have about 10 competitors. It is a good step. But this is not completely enough because some of the sites might be here from what we are trying to target. What we have to do here is we have to focus all we have to manually when that will be our next step. Thank you guys. 19. #18 Finalizing List of Competitors: Hello guys. Now we have filtered out the domains that we can avoid. It we can neglect and we can simply ignore the ones that we do not have to go after. Now is the time to actually wet these URLs, these domains, which wire which we are supposed to go after. I'm going to do here is I'm going to take these, copy them. I'm going to paste them here. Right? I don't need domain score anymore because these are simply the domains which I can go after. But there is one important thing that we need to do here, which is which is to privacy, whether they are legible website riders here, whether they are something weighing out, please useful. Are they someone who is just a website we just created out of hobby which has some are the spammy sites are the goods that we have to manually review them. That is what the Publius suggests. We have to annually review all of the things that we are trying to, all of the domains that we are trying to go after. Farel, our website ranks from this link prospector will give us all of these URLs. Websites will end up window or window, click Import. Wait until these rooms, these pages, so it will be loading. And now we're going to prune these pages that there are some pages that we can go after, whether there are some a, reject it until it finishes loading all ten of, alright, successfully loaded 10-bit. Here is, you can see they're having a pop-up window where we can they're trying to show something pop up. But that is a reason the page is not looking fine, a dense till we can actually go ahead and add their website. This is a legitimate website. I don't need to reject it. Are you a training arena explicated? Yeah. This is something we can and Sudan as a valuable prospect competitor and aesthetics and the m.com is a nibble website. I'd call trainer.com. Yeah. There have been featured on a number of places. Have been featured in a number of places. So this is something valuable. They athletics dot-com, right? Displeasure doesn't seem fine. All right, It is a nice website, but as far as design is concerned, That's a death blow up. You didn't see the blog has a lot of articles with a really incredibly useful and they are trying to provide value for doubly. So this is a valuable prospect.com. Wait a minute. This looks like an e-commerce web. Yes. This is a V e-commerce web. We don't want that. We want content-based with old-school calisthenics. These are illegitimate website. Heat work is a good website. It has fandom, yes, this is a height and a cynics. All right? Yeah, all of these are useful. The ones that are not useful for us. We haven't rejected those. Now. We're going to pick the URLs to clipboard. And I'm going to take these URL's here. Yes. So now we have rejected one of them, which is an e-commerce website. We only want content based to entitle because we are trying to compete with content-based website. We are building a blog or IPE now, this is how you can manually review and filter out anything that is not necessary and finalize your list of competitors that are, that you can go after that, do this before we can head over to the next important. And you guys. 20. #19 Finding Competitor Topa Pages & Keywords: Welcome back, guys. Now that we have finalized is tough competitors. Now it is time to go after those competitors up basis and keywords. That is what we will be going after him. After each of them are done, I will be noting down whether it is done. Our last point is calisthenics fact. I wouldn't be doing it is you're going to I1 dot Hi, traffic, downloads, edges. And what I have done here is I haven't downloaded pages for this domain as similar manner, have to do it. Or all of these are important thing is try to be by removing this. Because we want to have 11 that nobody is. This. Hello guys. Here we have all of the means. That is a good start. An important thing for you to understand is the top pages in business. He had just returned getting high amount of traffic from within the blog. So you can see all of these are the blog rate. Let me just grab one of them. Right. Okay. Did it let's look at estimated visit. Yes. Graphic of about 36 1005 list from the top pages. But that is not only that we've got a number of infinite and the number of mappings to each page. Book shares that are happening through each page, and also the interest shares that are happening. Well, it is incredibly important and it's up for us. We have the same data, we deal all the web pages, the sheets. It is now time for us to actually start. I guess. I'm not getting done. We need to get the keyword you might have. Now I'm going to give keywords are willing to have traffic. As keyword is the most important. These are SEO tools provide suitable amount of details regarding the site. But we are more focused on the top pages and top keywords because we are trying to lay the foundation for our site. This cannot happen without having proper keyword research. That is what we are trying to establish here.com. Hey, are we have got is he works as well. Now it is fine. Now we have all the data that is required about are competing domains. Either in form of top bases, are in the form of keywords. Now it is our responsibility to make sure that we analyze, understand, and decode topics that we can go after and rank and get targeted traffic and make money. Let's go ahead. Thank you guys. 21. #20 Merge your Spreadsheets: Welcome back to our lecture sky. Now that we have learned about the top pages, the top keywords for Allah, for competing domain, we have good data, but we can use as a raw data. This is the raw data we have. So we can use it to analyze, organize, and find out what are the things that we shouldn't be targeting. All right, We just got some good target, all the keywords and all the top. You just written all the domains. We have, the narrow down, what are the things that we should go after? Because that is the effective and efficient strategy. If you just spreading yourself out of every keyword in every top edge within all these competing domain. It is just going to be a record breaking process. You're just trying to tie yourself either yourself out. And that's not useful at all. Right, now, our concern here is to, at present we are going to merge whatever data that we have. Right? But let's do that. Now I have two folders here, top pages and up the top pages have the top pages for all of these competing top keywords. I have the image by traffic for all the competing domain. What I'm going to be doing is I'm using a Windows software, Windows OS. So it's going to be different for someone with Apple Mac OS. So it is somewhat similar. If you are someone who is, you can map. I will be showing you different process. End of this. We'll follow that. Right now. I'm going to go I'm going to pick Us II. This will give me the terminal with this file looking are, you can see the file location. These are slow in our downloads. Upbeat. And what I'm going to be doing here, let me just say this is a file type. All of them are Microsoft almost separated values. So what I'm going to be doing here is the sphere of worrying about the filenames are simply use insulin to combine all these pages. Writing of the artist. But this means is, the meaning of this command is we'll copy the data within all these CSV files. I have kept star dot csv because star means any character. Any fine with any CSV file with water will find limit might have only to introduce you to go into copy all the data within all the CSV files within this folder. Then we need to paste the data into some place pages. And now we have pages combined and open it. Hello Kate, here we have the pages that we have come right into the count 2017. What dwells on demand rules of data is present in this file. Let me just close it and I want to have the pages come. Let me just go back here to top keywords. I'm going to close this again. I'm going to go through the same process. Now, r dot c, d, e words, and by dot csv. Don't forget to give the file and see the file has been. Plus this. Just to go S. Now all the data that we need. So we know how we just combine and the keywords come. Let me just, I'm going to create a new field. Is added. Our combined data. This is in Microsoft Excel format, but right now I'm working on Google Sheets. I wanted everything to be online because I want to be able to pick it out from any place I want. Alright. Following the process of Cloud is a much easier read. Or what I'm going to do is I'm going to import some upload. I can simply drag my file at least two words. These are blooded, import data and creating a new spreadsheet. It is dead. And now now we have everything that is there to know. He wouldn't combine. Now it is time for me to pay discount. It is time. We didn't use it. How I have the data for pages combined. He wouldn't come. This is a good start. Right now I have the data right within my reach. Now we have learned how to merge data. We're going to organize a part out and shoot that would be easy for us to how to work with our data. So I don't look at it. During your drawing. It will be cleaning all of them right? In each module, gas producer and uploading it to importing into Google Docs, Google sheet. That's for now, angular scope. 22. #21 Organizing Raw Data in Spreadsheets: Hello guys. Now that we have learned about how her dose print shooting it, I know raw data is time for us to organize our spreadsheet. Because unless we get organized, everything seems to be in a cluttered. And to make a decision, it would be just would just be crazy thing. Right now, our concern is to actually organize our spreadsheet, organize our RDD, but that we would be making our decisions promptly. We will, we will have a clear mind and we're trying to analyze our data. But let's get ahead reading first thing is I want to use my B just combines budget. I'm going to change the name of the file here. Now the very first thing I'm gonna do it, good. I don't need. Now that we have this data, what we're going to do here is I'm going to include two column. Last one would be for me. Let me copy this font. All of it. Yeah, thanks. And a news editor. And just drag this on the rules. In grading. We need this data because we're going to use the domain rating. Who make our decisions, what the data based on. In reading it. Of course, we've got our domain rating that we would know. We would have an understanding of what we can go after. Wait a minute. Got it. Now we have this data. What we're going to do is I'm going to select, we advance range sorting them. This data has a head arrow. Very first thing is we need to sort based on the need. We need to see real data to be sorted from your domain, your domain reading too high domain rate. Then we need another graphic. Really want, I want of traffic. We want our data to be sorted in a manner where the lowest domain authority website getting highest Africa and up. Alright, now you can see we don't need this column. Is this domain. Domain is getting a 134 visitors. The level of sophistication. This is about plotting. What are your top pages we are heading or do. This is another thing we really need to focus. And now let's work on our keyword, mind Data. Want to change the list? The very first thing is I wonder the number. Then the things that I want. The keyword volume. Yeah, definitely the URL. Yes. Yes. We have everything that we need. And we do that. We need to solve this. I'm going to do a row into z. We want low difficulty to another room. Visits and didn't miss interpretivism. But you can see I don't want 0 visit during and what I'm gonna do is create a filter greater than I in with how everything looks, right? We'll search difficulty though, too high, too high to low traffic. This is a night that up for. Now we can choose which ones to go after or. So. Right now we have organized our spreadsheet data. Now it is time to learn how to analyze the keyboard data. Right now we haven't done any generalization, but we have organized the entire data. We are analyzing much more easier. Let's get ahead with that. And you guys. 23. #22 Analyzing Keyword Data & Develop Content Strategy: Hello guys. And now have our raw data and we have kept it in a such a form that we can analyze them and make some prompt decisions. Lead to go ahead and learn about this. So I'm focusing first on the competitor top pages. The rain, we have a sorted this data is by domain reading. Going from small to hire, from low to high. Traffic, going from high to low. Which means the data is sorted in such a manner. That regards that in see here are off websites that are low domain authority and having pages with high traffic. And you can see the domain and RDS 12. And we get into 13, which is of all calisthenics. When this data might not be accurate if you look at it now. But time of taking this data is accurate, right? So what was I just provided us with this data. This might not be exactly estimate of the traffic because they are not in your Google Analytics. Alright? They don't have access to Google Analytics, but they are very precise, are, I would say that's a good estimate of traffic. My guess would be if they're saying 1034 of traffic, you can easily estimate or you can usually, it is about two times more than what they are seeing here. Because search engine tools, search engine optimization tools like who will suggest it, hitters, SEM rush. He hadn't notorious for underestimating your graphic. The reason is they wanted to show an estimate instead of showing the exact rate. They don't have access to all your data. A deacon Megan estimate, depending on your backlinks, depending on your position, depending on your keyword volume, they can do a clear estimate. And at the same time, this is quite useful. So these are top pages made. We can study these days. This is the title, but this title, which is topic, URL, is this, the calisthenics family with domain rating of girl is getting traffic about this much. 1008, 34. The data that is, but here we can see a competitive keywords where we have sorted this data is by search difficulty, low to high, and estimated receipts from high to low. And competitive top pages we're taking domain reading to be low to high here we are taking such difficulty too low to high. The reason water similarly difficult defectors. The main reading or authority score is where the website to values from low to high means is easy to compete with. When the DR is low. In a similar manner, search difficulty low to high means. It is easy to rank for this keyword as the difficulty is low. At the same time, we're looking for low difficulty keywords with high estimator. Alright, you can see here that manner, what are having searched difficulty of six. But the estimated results for this keyword is about 76. But this is about 11, although depends on the volume and position about how many major visit we get. But you get what I'm saying, right? Because we are trying to compete with the domains that we arrived that are ranking already introducing before the keyword as well. We are doing competitor keyword research analysis. This is not simply trying to be the keyword, but beating their competitors for your keywords. That is the process and that is the approach we're taking here. So what we're doing is the most important data when compared to top keywords. Because we know what these pages are going for, how much traffic they're getting for each basis. And understand this, any page can rank for hundreds of keywords, sometimes even thousands of keywords. So going after assembly keywords, I'd be cumbersome approach. But if you can target a page that is ranking and getting a lot of traffic, you can determine what this topic is about, what keywords it is ranking for n, you can approach them as going after keywords might be useful, might not be useful. But studying the top pages gives you a lot of clear understanding. Right now, what I would suggest you do is go ahead and create a new spreadsheet along with me. I'm going to name this spreadsheet as atlases are, and also name this as Alan Alda. All right, what do you have to do here is search volume. The word difficulty. Viral editor. Is it? Yeah, I think this is pretty much as is right now. Oh, let's make everything our volume. But I think everything looks fine right now. So let me go in here. I can see calisthenics chest workout. This much amount and grab this, you place it here. You made a visit. Indian 34. Let's go ahead and look for this. This is the keyword which is Africa. I'm going to filter by accident and do that. That. Okay. Thanks that I'm getting everything. You can see the most. This is the keyword which is bringing the most amount of visits. The keyword that I need. And also the one that has volume as as one. And that means that as well. And we would be easy for me to track it, is one idea is a sample title that I'm going to do here is to do the job. If quality, like I have said earlier, is easy for you to pick domains that are arriving, domain grading of less than 35 starting right now, this has cruel, it is easier for me if I can actually build great content. Where after it, why some bad things? It is going to be much easier for me to do it in this way. But don't go crazy and look for a 100 topics like this. Either get five and the beginning and publish those five posts and see your progress. It is going to be amazing. Then you can just pete the same process over weeks and you can gain good SEO results. Right now, in terms of keyword research, we have done a great Grave. So you can build your content calendar in this way. But let me just show you mine. So this is my template content calendar where I have the target keyword, volume, keyword difficulty, end deadline. I have already demoed this keyword, so I did not put as much as men. But still I keep a deadline and I tried to buy that, right. So this is just an example for you all. Depending on your niche, depending on your side, whatever you are trying to target your target audience, these things are going to change and are just simply take somebody else's analysis of keyword research and expect for you to work. It needs the requirements and everything changes depending on the type of target and girls who have the type of site that you're building. A deep ahead with a what I have d2 and tried to prepare a content calendar with at least five topics right now before you get to the next week. Thank you very much, guys. 24. #23 Determining Keyword Competitiveness: Hey guys. So now we are going to learn about keyword competitiveness or keyword difficulty was just after analyzing the keyword data and competitor top pages is not enough for us to. Go ahead. Let's dig into this because we need to have an estimate about what we're trying to achieve. Now that is just going to get incredibly tough. We haven't got the keyword, the search volume. Of course, Uber suggest did provide us with the keyword difficulty level. But we have to do our own research as well. What I'm going to be doing here is before we had a word, I'm going to introduce you to a new dual, a mosque. What do you have to do is you have to sign up for MOOC. I'm signed up and login. It is a free amine. There are there are three and paid versions. Look for the reversion. We head into the free SEO tools. Select the MozBar. You can try more. And you can use this as a Chrome extension. What happens here is MozBar will try to give you analytics on data and insights into surgery as well. What I'm going to be doing here is I'm going to take anesthetics escrow of God. It. Look for it and go over. Now let's see what happens when we activate. Here. Is it reading it? Yeah, now we are able to see the result. Navigate. Turning it in. Now you can see calisthenics chest workout. This is the website which is ranking the top with a domain authority of 12. And if you scroll down, we can see the abdominal cavity of 291933 when D1, when D7, 18. All of these are under 35, which is a good range for us for compete with them. It is a domain authority of 83513. All of them are graded that 25 or 30 willow tree for any n is 42 ET1. Okay. Did these all sides and both have outrank meant meant journal.com, which is of 81 domain authority. We have good enough potential here to rank for this keyword if we can do it in a good way. Next word and learn about this, why this is top. Understand this. It already has five links. Or it is good for us to rank for this keyword if we can build them backing strip. Let's understand the content that target the length of the contended they have created and an extension word current replace. It is about just over ten hundred, ten hundred thousand words and they're able to rank the number one spot. And they have also built five backlinks, which I have. The domain authority is of 12. And let's see what is a next. I have a video of 2009. It about only right. It's about 2806 pi, but still it is not dragging behind. So inference could be a lot of thing, right? It has about nine links with the domain authority of 2009. The problem, maybe a website is being perceived because these people might have built great amount of credibility within, crushed, within Google end-users. And look at it they're showing proves the journey and their programs is causing them to have more trustworthy users and with Google as well. But Clyde retain this and you'd be, oh, and we can pull up db.com is an e-commerce bot, but still has got a place. You can see these options. This is not a good sign, but still their ranking with only one backing and the domain authority of 33. But there is good enough potential to rank in this area. But you have to pay close attention that you need good content and you need to build backlinks to rank here. But the keyword competitiveness is not as high as we can say because people are ranking here with one bagging. You can see here one backlink on backing. I mean backlinks and only five backings. We need good content. The quality backlinks are about five batting, right? If you can build it, you would be pretty much good to go. You are getting at least about 2000, perfect, 2 thousand visitors per month for a single blog post. If you can get this. One important thing to understand here is it, it is not good to aim. Number one spot all the time. You have to understand this. A single blog post can rank for multiple keywords, if sometimes even hundreds of keywords, you have to target based on what is the optimization level that you want to achieve. Because you can get about vetoes and traffic, or photos and traffic from all the keywords combined, instead of getting only 2000 and traffic from a single keyword. The Optimizely optimization level depends on the way you are writing your post, which is not out of the scope for this course, which I'm going to teach you in another course, which I will be publishing in the next week. You can follow that one as well. Right now, this is where we are heading. So we have understood the level of difficulty that is existing within this keyword and whether to go after it or not. If keyword competitiveness is high, which means more backings had acquired and high domain authority sites are existing within the search, then you might prefer to go after something else. You have to make sure that your judgment is right on spot. And it is not being influenced by just GOT and write. You have to be sure that we're making these changes using data. We have analyzed our keyword competitiveness. Let's get into the next lecture where we're going to learn about using Uber suggest keyword explorer. Thank you guys. 25. #24 Using Keyword Overview Tool for more Content Ideas: Hello guys. Now what we are trying to achieve here is something Uber suggest keyword over root 2. Using this tool, we can generate more amount of topics and ideas for our content or content publishing. So if you are someone who is working on gardening, simply go ahead into Uber, suggest keyword overview and type gardening. Now, look at the potential of search volume three hundred and thousand, three hundred, three hundred and one hundred. Now there's a lot of search one, but the same time the difficulty is high or 77. But what we will be doing here is we can get long-tail keywords and go after. So let me click on gardening. And you consider a number of search results that are popping up. And I can have estimated visits, number of backlinks. To mean that the order d, partial shoes. You might think social shares are not important. But right now, we're, as we are focused on SEO, we are not considering to talk about social shares. But Google will also try to have an understanding of what these, so that they can know which trout, which pages are making noise in social media so that they can use those analytics and those results here as well. So what I'll be doing here is I want to have a volume of keywords that are written 12 thousand because those would be something I can go after with a SEO difficulty between this range. So I'm selecting SEO difficulty about eroded 35 because that is the easy rain. Now, let me just start this written volume high to low. Now I have this thing. Or 260 people will be searching for this keyword that you've heard this. I can also go ahead and see your difficulty. Medium as well. Let me just select from 050. Alright, now I have some other keywords. You can choose one of them or you can, you can, you can also see either search results. You get an understanding of what are the pages that are ranking for this keyword and really be able to rank for them. You can gain that kinda of an insight and understanding right from right within Uber suggest tool, NICU, IPE, domain authority. Already there is a domain authority of 9, 21, 15 PSI can go after these mappings are quite low. One In, this has more number of backings. But you'd get my point, right. So it is critically important for you to make this kind of analysis. But jumping into writing any content. Also try to understand it. Might think is a very low variance, but when he was just Paul month for a single page from a single keyword is not just in the beginning stages, and this is just only an estimate. This could be about two times more. This could be about 60 visitors from this keyword alone to this page. So try to maintain the kind of perspective and first start building a content calendar where you can take advantage of these low hanging fruit. Then you can go ahead for a high hanging fruit of more amount of volume. That in mind. Here ending this course, we have learned about a lot of things. In the next lecture, I'll be telling you, what is the project we have for this course. Thank you very much guys. 26. #25 Project Assignment: Hello guys. We have made some great progress until now. You have learned a lot of things within this course, which are incredibly important for anyone who is trying to achieve some search engine results. And now it is time for you to get understanding about your project. So I'm going to give you some points about our project which you're going to have to submit. Number one, mobile friendliness test results. I have told me about mobile friendliness. Google is not going to easily take your side if you are not mobile optimized to optimize your site so that it fits the mobile version. And submit the test results screen chart. And the next PageSpeed Insights results. Your site speed is an important Google metric. So submit your PageSpeed Insights results as well. And your list of competitors and their domain authority. I have to do the data about the competitor top pages for competitor's keywords. That is not necessary for this project, although it might be useful for your content calendar. Only submit the list of competitors that you are trying to see them as your good ones. And along with that domain authority. Finally, after going through all the analyzing of the keywords, doing NDI, you research, submit five keywords that you are targeting. This is a great start for your blogging, our SEO journey. So try to submit this project. These won't dig more than one art to us. So take time and go ahead with this course and tried to submit the project. This is a great progress for you guys. See you guys in the next course where we're going to learn about condemned writing. Thank you very much guys.