Introverted Marketing For Authors

1. Intro Introverted Marketing For Authors: So this is a course for people who identify as introverted, shy or anxious authors or would be authors, people who like me, have got something to say, books that they've written, things that they want to share with the world, but don't feel comfortable doing the networking, doing the heaps of marketing doing the massive book releases and all of the other things that extroverted authors seem to be able to naturally do. My name is Zachary Phillips. I'm the author of how to write evocative poetry and poetry from a Darknight of the Soul along with quite a collection of other works that sell. I get these sales not through those traditional means, but through other ways that I'm going to share with you in this course. Throughout this course, you will learn what causes people to buy. You'll learn different ways to get your and you will learn ways to know who and what you are and the best ways that you can work with that person, the part of you that needs to sell, with the part of you that writes the work, to get your work out there to an audience that is just desperate and waiting and desiring to be able to have that book in front of them, to be able to read your work and knowing that this is the thing that resonates. They need to know about it, you need to get it to them, and this course will help you to do so. Let's dive in. 2. Share On Social: First up just quickly addressing an inherent contradiction here. Yes, I'm talking to you. Yes, I'm doing something that could be seen as extroverted, but you are just a camera and I am alone in my house. I can still do stuff like this from an introverted perspective, and this is a lead into the first thing. If you are able, if you are capable, if speaking to a camera or sharing your story online is something you can do, develop a social media profile. Start sharing yourself. Now, this isn't a course on social media marketing, but it will touch upon it. The best social media posts are raw, honest, open, vulnerable, and they always either educate or entertain. Educate or entertain. That is the purpose. You are sharing yourself, sharing your process, sharing your journey. If you feel like you don't have anything to say, you share the things that you're doing. You storytell and go, Okay, this is my process. This is how I work. This is what I'm writing on. This is the trigger to write this next poem. This is why I'm going down these paths. Here, this is a little bit into my life. If you can get metaphor a second, you could be like, Okay, yeah, I am introverted. I'm sharing this with you because I don't feel comfortable doing these other things. I'm sharing this aspect of you. I write for these reasons. You're seeing what I'm saying here, you're wanting to project your personality to the person. Now we're going to get into this at a later stage, but everything that we're doing is projecting a brand. A brand gives us the ability to project a certain image. Your brand is like the personality of you as an author. Just by looking at this video, looking at me, my mannerisms, what I'm wearing, the background, all of this sort of stuff, you've got an idea for who and what I am. You've got an idea for what I'm into, how I work, and things that I value. You're getting a feeling for me. Now, now that you've got that feeling, you are starting to develop some liking, knowing, trusting. We're going to get into why that's important in the next video. But the point of this video is that if you feel comfortable, if you are able, if you are so introverted that you don't feel comfortable getting out there in real life, but you can do it from behind a camera? Great. The thing is most people, most of the time, are on their phones, statistically speaking. You're right where the eyeballs are anyway. 3. Like, Know & Trust!: The previous video, I introduced the concept of like, no, and trust and people only buy when they like, no and trust us. That is the fundamental truth of all marketing, all business. Will someone buy your book? Maybe, but why would they? Well, a lot of beginning authors release a book to the world and they get no sales back, and they're like, This sucks, no one cares. The thing is, and this is a hard truth to sollow, no one does care beyond those small group of people that are super close to you. Why would they? Think about it. Do you care that another book has been released? Look at all these books. This is a small, small, small, small, small percenae of all of the books in the world. Would you care if another book was released? No, absolutely not. Would you spend your money or your time reading it? No, absolutely not. It's hard to understand this or feel this when you're releasing it because it's important to you, but that is what everyone in the world will think of your book at least initially until they like, know, and trust you. Like I said in the previous video, if you can develop a online social media presence, if that is something that can work for you. Great. Be over time with continued interactions, continued iterations, they see your work, they see your face, they see you talk, they see your life, they see your process. They start to understand you as a person. You're not just a name. You are you. Oh, hey, look, here's a book. You want more of me? You want more of my death. You want more of my thoughts, get the book, sort of thing, right? That is important. People buy when they like, no, or trust, the rest of the videos in this course are going to be basically ways to get you to be able to share yourself with the world in a way that works or share your work with the world in a way that works to get people to like, no, and trust you. Like I said, in the previous video, that could be through social media marketing, your face in front of the camera. But a lot of people don't even feel comfortable with that, and that's fine. Can you share some of your work with the world? Can you be one of those profiles, those channels, those sort of companies for lack of a better expression that don't have a face. Think of the big companies. You don't know what those big companies are. There's no one behind it, but you've got a feeling for their personality. Their personality is their brand. So you don't actually necessarily have to put your face out there. I see a lot of potential authors and a lot of successful authors, introverted authors, making their social media profile the title of their book. Yeah, that's what they're presenting to the world and that becomes the brand. And once you've interacted with that brand long enough, you might never know who the author is. But it's okay because you trust the brand, you can see the person and the humanity behind that and you eventually over time, start to get developed, the liking, knowing, and trusting, and then the purchase comes, then they get the book. We talk about the quality in the next video. 4. Why Quality Matters: Important to get people liking going and trusting you, personal brand on social media or a faceless brand where you're promoting the book or a concept, that sort of stuff. But let's say you do get a sale, your product itself has to be good. This is not a course on how to write well. There are many, many, many available. But if fundamentally someone buys your book and it sucks, they're never going to trust you again. They don't like you anymore, and that's it. You've blocked yourself off for endless purchases from that person again. You might only make a very small amount, you will only make a very small amount of profit per book, right? But let's say you end up writing 40, 50, 60 and you start developing a fan base. The fan base as they grow becomes exponential. Someone likes to work, they tell another person. That person tells another two people, and they all start buying all of your books. So one positive impression can lead to hundreds of sales down the line, and each positive impression will cause them to buy the next book. Now, the truth here is that you're only as good as your last book. They like you, they trust you, they like you, they trust you. All this sucked go. I'm not going to waste my time and money again, most likely, once again, you feel special. You feel special because it's coming from your soul, your heart, your muse. This is truth. But think about your purchasing habits and your behavior with authors that you've read. How many authors have you read that you read something from the young. You read someone else. That's the harsh truth. So you've got to have a good product. Yeah. I'm going to go into the way that you can get people to like no and trust you more. But it's important to state that if your product itself isn't good, if the quality of your words isn't good, if you haven't put in the work to learn how to write, how to edit, how to, you know, all of those things that are necessary, you're going to get one sale and then it'll stop and you'll find this spluttering approach to sales. That will happen when you start out anyway. You first books are going to be not as good as your next books. But if your quality is going down, that's not great. If it's inconsistent, that's not great. You want to be getting better over time. Yeah. 5. Judging A Book By It's Cover: I guess in terms of branding and marketing that we were talking about knowing trusting, the best thing, the most important thing people can see is well, the cover art is the copy in the blurb when it's up on a digital or physical store. It's the things that they initially read. It's that first impression. This sucks. We're always taught, we're always told don't judge a book by their cover, but we always do. How many books have you bought based on a cover alone? Quite a few. This is why people buy books. They buy it because the cover art and the text and the copy, that's the words that's being used to sell the blurb seems appealing. They buy it because they know the author. They like know and trust the author and here's another, you're like, they've released another book, going to buy it. Or you buy it because a friend recommended you, word of mouth. Now, I can't think of another reason why someone would buy unless it's that pitty buy because it's a friend of yours and you want to support them. You might buy the first book that way, but if the product and the quality is good, you will buy more from that person. People buy because they like no and trust. I'm going to be saying that again and again and again because I want to drill that into you. That is the point of this course. It's getting you to get comfortable or get a way for you to get people to like no and trust you. They like no and trust you because well, bamboos would buy the cover art and the copy. That's a skill set that you can learn. They like no and trust you and you happen to release a book, you're a favorite author, they're going to buy it no matter what, they like know and trust you or it's a book recommendation and you're leveraging the like knowing and trusting of another person. If the quality of your work is good, if the cover art is good, if you develop a brand as in your author brand name as good, sales. Makes sense? 6. Give It Away For Free: Now let's get into the nitty gritty of this. What do I myself do to get people to like, know and trust? This is what I'm about to share is the fundamental thing that I have done for years, and it has never failed me. It's going to hurt a little bit. It's going to feel a little bit scary to do, but trust me on this, it works and I'll explain why. What I do is this, I release everything I write for free online as a blog. I share all my poetry from the collections, I release it. Put it out there on my website and other places. Any platform, I get it out there, social media everywhere, just shout. Same thing with the fiction and the nonfiction book chapters. They are up in different parts of the website as blogs, as podcasts as all of these things. I want it out there as much as possible. Every social media, every platform, every way that it could be consumed. Text, visual, audio, video. Why? Well, I do this because I know that until I get a name for myself, I am an unknown author. You find out that I've written something and I'm just another person sharing something. Who cares? It's too much of a barrier and too much of a block for you to go. I'll buy it based on the cover alone. Some people do, don't get me wrong, but a lot of people need to know who you are. They don't like no and trust me yet. How do I get people to like no and trust me? Well, I share my work for free. I share my work for free in the hopes that people start to consume it. They start to consume it and they go, Oh, this was great. I'm going to share it. Each of my poems becomes this little seed that I can plant. And maybe out of 100 poems that I release, maybe only one takes off, but that one could sell a book, could sell many books. It could get my energy, my feeling, my words, my concept the concept of me as an author into someone's mind. Then later on, they see me again and they're like, look at that. I'll buy his book, right? I do this again and again and again because it is the fundamental way that I've found a lot of authors. Short stories sell long form books. The example I always go to is Andy Wears who's an author, short story the Egg. I read it years ago and that short story caused me to buy his later books and watch the later movies that came about from those books. The short story was the seed. I've shared that with heaps of people. I caused me to read his books, which caused me to watch the movie. I've committed because of that short story, you know, a bunch of purchases, a bunch of sales and a bunch more recommendations because that short story resonated. If he chose not to share that short story, I wouldn't have bought his books. I wouldn't have known who he is, and I wouldn't have seen the movies, right? 7. Trust That More Will Come: Why does this approach scare a lot of authors? Well, it's scary because if you put yourself out there, you're worried. You're like, Well, I don't want to put my best work out there because that's my best work, I don't want people to steal it you're afraid to put it out there. I get it. That is a legitimate pie. You're worried that people are going to steal your stuff. They might. I've found a lot of work, a lot of my poems on plenty of different websites that I didn't authorize, but that's the nature of online work, the fact of the matter is once you release a book to the world, once you release content to the world, it can be taken, it can be stolen, it can be uploaded. There's risk there. But I'm of the belief of two things. If someone is stealing my work, it will eventually come back to me. If I am good enough, people will realize like, Okay, that's actually by Zack Phillips, not by this other guy. People that do that stuff eventually get caught out. Beyond that, I know and I trust inherently in the quality of my own work. I know that if I keep going, keep going, keep going, keep going, that one poem someone takes on is just a drop in the bucket of the things that I'll end up sharing. Because I'll say alternative. I hold on a hold on, hold on, a hold on, and then I don't make any impact upon the world. I don't share myself. I don't release it. People don't know who and what I am. They don't like, know and trust me. Now, yes, I will do the other things that I suggest you do in this course, like the social media presence and other stuff we're going to get to. But the problem is is particularly from an introverted, particularly from a shy perspective, particularly from someone who's not that good and keen at networking. I need to let my work speak for myself. If you read one of my poems and you're like, blown away, you're like, Whoa. That was incredible. I mean, that's the best thing I could ask for. People will buy when they like no and trust, and how do we get people to like no and trust as we move their emotional states. Good artwork makes people feel something. You read something for. Whatever the feeling is, you're like, Yes, I want more of that. Bye. Yeah. So yes, there is an issue of copyright. Yes, there is an issue of people stealing. But ultimately, if you start selling, that might happen anyway. So leaning to it hard and make it known that you share yourself. Because here's the other thing. We're not talking this isn't a course on SEO or any of these other things, but you need content for social media for people to like know and trust you. You need search engines to be able to have content to refer people back to your website where you can on sell them to your books. You need all of that stuff to happen. How are you going to get that content? You're going to have to write or create anyway. Well, why not? Use the stuff that you've written. Yeah? Let's say a book of mine has I don't know, 100 poems in it as an example. That's 100 pieces of content that I could release that I've already written. Yeah, I don't need to do anything else. I upload it. I share it out, and down the bottom, it's like, Hey, this is from this book. Do you want to read more from the book? Here you go. You can read more of my poems. You want to buy the book, here you go. You can buy it over here, you're getting people into the network, into the realm of you. How many of let's say you're reading your book of poems and you read one for free online. You're like, that's great. You read another. You're like, this is great too. You read a third one, you're like, This is really good. How many of those have to happen before you buy? Before you want to own that physical book, before you want to reward the author for their hard work and compassion and energy and effort. In my experience, based on the data from my website, it's about five to ten. Here's the thing. If someone is loving my work and they're not buying my work, but they're just reading through the website. Great. I still win. I still win because they're going to share the stuff that resonates with them to other people. Those people might buy. They also by engaging with my website, they're staying on my website, which is telling the search engines that my website, AKA, my content, my poetry, my books, all of the things that I'm offering is worth reading. Then they're going to rank me higher, which gets more people. It is a win win win win. The only issue is that people might take your work a little bit. It's one of the costs of business. And if you can trust that you will be able to write more and keep going, you got one. 8. Say You Are A Writer: So obviously introversion and shyness is a degree. It's a spectrum, fully extroverted, fully introverted. You're somewhere in between most likely. Now, chances are you interact with people in some capacity, physically, digitally, otherwise. You will be interacting with people in some way, right? So what I would suggest here is and I'm not saying to do anything that you're not doing, but just make a little twist. The little twist is this, when people ask you what you do, you say, I'm a writer, you say I'm a poet. You say that your primary occupation is selling books. Now, this might not be 100% true in the sense of you might not be living off your work or you might not even have made a sale yet, but it's a mental shift that's important because what it does is when you interact with someone, they're like, hey, what do you do and you tell them your day job. What does the conversation end up revolving around? It revolves around your day job. Now your day job might be interesting if that's what you want to talk about, great. But if you want to move into the part of selling books, being a selling author, someone lives off their work, want to grow this space, have the conversations, be brave. Now I'm not saying to have more. I'm not saying to do anything different. I'm just tweaking the conversation a little bit. Identify as an author. Yeah. For years I was doing this journey. I've been doing this now for eight to ten years now, I think, and for a long while, I would tell people my day job, I'm a high school teacher, I'm a disability support worker. I'm a martial arts instructor. I'm a whatever I was. End doing a little bit of writing? No, I am an author. I sell my writing. That's what I do. That's what I want to talk about. If we're going to have a boring conversation about work, I'm going to make that conversation a little bit more interesting because I'm going to share my passion. Now, someone will say, like, Hey, what do you do? I'm an author. And you just leave it there. They will ask questions if they're curious down those paths, or they'll disregard it. But what we're doing here is we're still having the same amount of conversations that we always do with people in person or online, but we're changing the nature of the conversations to be around your books. I can't tell you how many times I've done this just in the day to day life, just the normal interactions that people have no idea and they're curious. Some of those people buy. Yeah. Why restrict the opportunity to sell to people that already like no and trust you by not mentioning what you do? If you're going to have a conversation anyway, right? Mr. Introvert, I feel you, I get it. If you're going to have the conversation anyway, let's talk about something more important than just your day job. Yeah. 9. Life As Creative Expression: Another tweak that you can make in your everyday life, and this is more for when you're engaging online, but in general, anyway, is to write, speak and engage more poetically. Know's always important to practice the craft, but it's important to practice the craft of selling and of embodying that truth. Rather than just sharing, make everything you do. An act of creative expression. Make it an act of poetry, and also just have it in your back pocket that like you're going to do in person, you're going to be like, Hey, I've written about this. Now, I'm not saying too hard sell all the time because if you're just like hey I wrote a book and hey, I wrote a book and hey I wrote a book you come across as spammy we'll talk about the spam in another video a little bit later on. But what I'm suggesting here is that you make the way you engage online an aspect of poetry. Spend a little bit more time crafting your response. Be brief and witty with your words. Do some rhyming. Make every bit of copy. Copy is a word that relates to the text underneath the image you've posted on a social media account, the copy, the words. Make those words crisp, practice the craft and have the idea like you're going to do in person, that you might mention what you're doing and why. You're just letting people know, buy this fact like, Hey, I'm an author, I'm taking this serious. 10. Foster Social Proof: Okay, on spam, it may feel like when you start talking about start sharing, start posting that you are spamming the world with your stuff. Once again, if you're introverted and shy, this is a barrier and a block that you need to overcome and it's one that I'm still struggling with and dealing with. Fundamentally, I still know that I'm not promoting myself enough. How do I know this? Because I see other people doing it more and it doesn't bother me or it lets me know how well they're doing. People operate on social proof. What is social proof in our universe? It is ratings and reviews. It's the five star book reviews. It's people gushing over your work like This was amazing. Do you share that? Do you tell people when you get some positive feedback? Oh, doesn't that hurt a little bit? Doesn't that feel a little bit embarrassing? You got to lean into that a little bit. You've got to start opening yourself up to sharing a little bit more of your success to bragging about yourself a little bit more. Just a little bit. I'm not suggesting that you need to change yourself and change your personality, but rather you need to know who and what you are inherently, myself personally, I'm a bit pessimistic. I'm a little bit withdrawn. I don't like to be the tall poppy, it gets chopped. So I need to address that. I need to counteract that. I need to share my successes with the world a bit more because that would be a bit more balanced. If I'm only sharing the darkness, you won't know that there's light inside. I'm learning to open myself up to that. If you can resonate with that, maybe you need to start sharing the truth more. If you share your work with the world and it starts to go well, great. Lead into it. Share a little bit more. Now, like I said, at the start of this video, you might start feeling like you're spamming. Feel those feelings. It's okay. Consider what the world is. We live in a capitalistic society. People are promoting themselves all the time. Companies are shameless. They spend billions to get their brand in front of your face and they're screaming at you to buy. The moment you turn on your phone, they're screaming at you to buy. The moment you walk down the street, they're screaming at you to buy. You saying, Hey, I've got something of worth that you may love that will resonate with your soul. You could yell that from a megaphone on the street and not make much of a dint from the bombardment that is coming in. We are in an oversaturated world. Good, bad, either, that's the truth. You may have to reframe what it means to spam. What it means to put yourself out there too much. Now, I'm not saying to just say bye bye, bye bye bye because once again, if someone says, Hey, just buy my book, you don't like no trust them. What I am saying, if you want to use the word, you're going to spam, spam them with something that educates them or entertains them. That has a little bit of a call to action at the end. It's like, Hey, here's an amazing poem. You can read more if you want. Or hey, this is a really useful snippet of information. Was the longer form video over here. Do you see what I'm saying there? H most of us, particularly those of us that are introverted and shy, feel uncomfortable sharing our work with the world. That's you, if this is speaking to you, I encourage you to just start changing those conversations a little bit and start sharing a little bit because it's the only way, you have to get yourself out there a little bit for people to start resonating with you. The better the quality of your work, the less you'll have to do it because the more people will share your truth, your story, your poem, your book, your work with the world based on word or mouth. Word of mouth sells, but you have to start somewhere. Unfortunately, if you just hide in every way, no one will ever know. 11. Abstract Marketing Ideas: There are, of course, some abstract obscure or unique ways to market. One of the ways that a poet friend of mine markets, their work is to do this. They will put a poet on a business card or a poster with a QR code on the bottom. That's it. They've chosen the poems or the snippets from their books specifically. They're enough, they're evocative, they are impactful. And then they travel on trains, they go around the city that they live in, and they just leave it around. The hope is and they've got data to prove that this works for them, that someone will read it and they're like, they scan the QR code and they're like, takes them to the place to buy, the point of sale. The person buys. Why do they buy? Because they've seen this poem. How does this poem resonate? Because they're reading it? Why are they reading it? Because they tried a different alternative variation to marketing. That's an approach. That person never has to speak to any of these people ever. They don't even have to necessarily have a social media account connected. They are just putting their work out there and it is selling. If your work is good enough, it will sell fundamentally by itself. This once again, isn't a course on marketing tricks or techniques for booksellers. It is a way for you to open yourself up and consider different approaches. The reason I shared that example with you is to get you thinking. How can you, based on what your work is and who you are best get it out to the world? Is it a physical approach like that person? May? Is it a online approach? Is it some combination in between? Can you find a friend or a family member or a co worker that is extra burden and can do some of that peopleling stuff for you? Do you need a company to help promote your work? What do you need to do to get yourself out there so people can like, know, and trust you and therefore purchase? Think about it and try. The best way to work out what works for you is to do iterative approaches. Try something, it doesn't quite work, learn, try something better. It doesn't quite work, it works a bit better. Keep learning elearning keep learning keep learning keep learning. Eventually, you find some truth. Yeah. 12. Get Niche: Get super niche. Some of the most bestselling authors, some of the people that you like N and Trust have a super specific and clear niche that they speak to. They are going to speak on one topic and then look at that. They've got a book on that topic. If you and your audience love that topic, and I see that you've got a product in that topic and over time with, for example, a podcast, long form podcast talking, interviewing experts or sharing their thoughts or potentially videos or social media presence or blogs on a website or whatever the thing is. Overtime they like No and Trust. And then because you're super niche, you're like, Hey, person who is following me, who is the exact demographic of my audience, I've got a product that perfectly matches what you need. Here you go. People will buy instantly. Why? Because they've developed that over time. Once again, they'll tell their friends and their family that are in that niche to buy. So if at all possible, if you can niche yourself, get specific. There's this temptation that you need to grow broad and get everyone everywhere to like you. You don't. You only need that 1%. 1% of the world gives you 10,000 people out of 1 million, gives you a audience to live off. Yeah, gives you people that will buy your books ongoing. Cool. Find that niche, embody that niche, be that niche as specific as possible and then give that person the perfect book that they want to buy and they will. 13. Ask For Reviews: The fun thing that I want to suggest to you is that when and I'm going to say when because it is in inevitability, if you work, get sales is to ask for reviews. I've said it in a previous video in this course, but it's important to re emphasize. People like know and trust you and they buy and they get liking, knowing and trusting you when they read positive reviews. If someone likes your work, ask them to rate and review it. Tell them to say, Hey, five stars and tell the world why you bought my book. And they do it and other people read they like, this person likes this book. Therefore, I like this book. We are social creatures inherently. Even if you are introverted and shy, you will go based on the numbers. Typically, traditionally, the books that sell most are the books that are already selling the most. Why? Because they've got the most reviews. Why do they have the most reviews? Because people pushed to get those reviews up and then it became self perpetuating quality. Yeah, push people for the reviews, get those reviews, and market them if you feel comfortable. And if you don't feel comfortable, think to yourself, why? And if you can just start sharing the wins, start doing so, over time, it will become self perpetuating prophecy where people buy their review, people see the reviews and they buy more and review more. Yeah. Obviously, this comes down to a good quality product, but assuming your product is good, encourage the reviews. If you're encouraging reviews, share them. If you start sharing it, it will start building up for you. Yeah. 14. Class Project: Class project time. What you're going to do in the class project is share a promotional marketing strategy that you can use for your book. You can share one or more. The example that I want to remind you of is my friend that writes the poems on the business cards and the posters, puts the QR code to point of sale, and shares that around the city. You could say, print poems on a poetry card, put a QR code on there, put it in the city. That's what you write. What you're going to do after that is look at the other people in the classroom and read their responses. In this way, you're going to get a list of things that may work. That's the class project. Share a unique way that you think you could promote based on something that will work for you. Then just check out the consideration from the classroom projects of what other people. It's a very simple project. You're saying, Hey, you could do this. Now, if you want to take it to the next level, you actually do it. You think about what you could do, and then you do it. If you do do it, come back and let us know how that went and you can also check over the other class projects of other people in this course and do or consider doing what they're doing. The class project is simple. Get an idea, think about an idea, share your idea, and then do your idea. Yeah. 15. Recap and Review: A quick recap and review time. This course, the fundamental thing that I want you to take away from this course is that people buy when they like, know and trust you. So if you want to sell, if you want to get your books out there, if you want to develop a following and live off your work, get people to like know and trust you. How can you do that? Well, we talked about the idea of a social media presence either with your face involved or a faceless book based branding, that's an option. We talked about sharing your work online for free, using it as content, using it as promotion. We talked about encouraging word of mouth and reviews. We talked about unique different ways to promote yourself that may work for you or may work given your unique disposition, your introversion, your shyness. The whole point of this course is to suggest that you can do this without having to do the things that put you fully out of your comfort zone, but you might need to just reframe some conversations, reframe some actions. For example, start identifying as an author that sells books. When someone asks you what you do, you say, I'm an author. The conversations that you're already having are more geared towards the pathway of where you want to be. You want to be an author, let's start talking about embodying that. When you're talking online to people, that is the cap that you're wearing. That is who you are. That is you as a person, you are you, the author. Embody that and do your best to encourage people to know and trust you by sharing a true authentic self in whatever way you can. That might be sharing your work online. We talked about the idea of releasing things for free. That can be a bit scary, but it is the best way to get people to know what you're about. How many times or how many bits or how many content do you need to consume? How many poems do you need to read before this person knows what they're talking about, I'm going to buy. Right? When they do buy, encourage those positive reviews. In that way, you will develop a following that starts to grow and one person might tell two people who tells another two people, and you get this exponential growth. As long as you keep putting out good work, you will get a growing and ongoing income stream that you can start living off over time and becoming the author that you're always meant to even though you're a bit shy or a bit introverted, like me. These are things that I do to share and promote my books. For example, if you like what I'm doing here, you'll find a lot of good information in the book How to Revocative Poetry. This is more of a technical guide, but it will cover some of the selling stuff and you'll see some of my poetry and other things in poetry from Madagnother soul. So you can check those out. This is me doing a little bit of a sell here, getting better. I'm also going to ask you if you like this course, give it a rating review. Tell me it's great. Tell me it sucks. Give me the feedback that you want, or should I done more or less of, et cetera? Rate and review it, see what I'm doing here, getting better here, doing the review thing because it helps, right? And yeah, if you like what I'm doing, want to check out more of my work. You can head over to my website at Zachary hyphen phillips.com or look at me on social media. I am everywhere at Zach P Phillips. But either way, I want to see what you're doing. Complete the classroom project, share with me your strategies. Maybe some of those strategies I can implement instead of bring back to you in another course and try them. Let me know how they work. And if you have any unique questions or ideas or concerns, ask those in the discussion section as well. Either way, I'll see you in the next course, catcher.