Transcripts
1. Introduction to typography mp4: Hello, my name is Monica and I'm a graphic designer based
in United Kingdom. Today, I went to
teach you what does typographic and
introduce you into this? So what is type biography? Biography is a style
or appearance of text or in human language. It's every letter we see
is a serial baggage. It is your bread grocery list. Is it your smartphone app? Is it newspaper,
everything is topography. Also, the biography can refer to the art form of text styling, which we're going
to learn today. Why do we need to be
good at typography? That's a good question. Exercise styling wave can
play very important role in your text and the information
you want to communicate. E.g. the article headline is both in big text to
inform reader about the contents of the
article and helps to decide whether or not it
is useful information.
2. 4 serifs: What are the styles, what are the fonts,
the typefaces? Which one do you prefer? There is two main styles, or the typeface switches,
serif and sans-serif. So let's get started
with serves first. There is an opinion and the legend and maybe it's
true, maybe it's not. That set of style is the very first style of
typefaces, like structured fonts. If we will look into old
Roman sculptures, monuments, writings in the stones, we can see that there is those slits in the
ends of the letters, as we call them strokes. So originally they been made, as legend tells
that they've been made to stop stone cracking. And the text was engraved or otherwise in hammered
into the stone. This is why we have
serif typefaces which has strokes on the
ends of the letters. But let's get back
to our days now. So what are the most
common serif typefaces? I can tell you there is Bodoni, Garamond, Baskerville
Times New Roman. I believe you saw them all somewhere in this
software you use. For what? For our serif typefaces, Serif fonts initially
are extremely versatile. They can be used for
headlines, for logotypes, for branding overall, and
for body text as well. Great examples of usage of
set of typefaces is Vogue. Vanity Fair magazine of
in my personal opinion, serif typefaces gives
the luxury impression. And due to the long history
of the typeface style, they are more used to express luxury tradition and well
established branding. However, this is not a rule. Next is sans serifs.
3. San serifs: Oh, SDM nodes series was first and the sensors
happen afterwards. Initially, the
idea was to remove the strokes and have
just simple letters. Most common sans serif typefaces or aerial Gill Sans
for dura Helvetica, I believe you heard
about them all as well. What are they for? San-serif fonts are
also very versatile. They can be used
either for headlines, for logo variation, for
body text everywhere. Basically, sensitives are also popular for luxury branding. It's not a rule as only, only slaves would be
luxury branding tool. But the only difference is that very commonly they're
spaced quite widely. But I can also,
this is not a row. Also, some service works for more affordable appearance, e.g. while Vogue is in Bodoni typeface and the
sun is in Franklin, you can see the
difference between a high-end fashion magazine and daily newspaper we
read every morning.
4. Decorative: Another group of fonts I would
like to talk to you about, which is, I believe
very important as well, is declarative fonts. Here we talking about
handwriting, calligraphy, hand rendered fonts,
black letter, and all you can think of and unleash your
integrated based. But beware this start, this stylistic choice is
best used in moderation. Imagine it will be
quite difficult to read if it's on a
website or an app. So it is best to save them for a really
special occasions. Again, it does not a rule that the logo must be decorated, but if you choose to do so, that's better to do the
correlative letters in the logo rather than
in a main body text. I will give you a
couple of examples of declarative texts overuse. And you can see clearly
what I have in mind. Can you see how
difficult it is to read? Is it suitable for
the component? Some of them, yes,
perhaps. Some of them not. Perhaps it is your choice
as a designer to decide.
5. Size: Also very important part of topography is a type
size and weight. And why is that and what is that type size is
measured by points. This is why we see PT in most
of the softwares we use. You probably notice
that the new opening, any software you usually use, 12 points is the
standard default size. It will give you straight away when you start
your project. Why is that? Because size 12 is
great when you're working digitally or
you creating content, text for digital appearance. However, if you're planning
to print your work, It's better to consider smaller size because
on a piece of paper, 12 point text size, Good luck, little bit too big. Also, it is very important to mention that as a
part of typography, art, text size can play a
big role in the hierarchy. Simply saying the biggest
words will be seen thirst. So that means they are the
most important information.
6. Weight: Type wait, what is it? It is basically a
thickness of the letters. As we used to see,
options like thin, regular, centered,
bold, bold, and black. There is more than that, but these are the most common ones. They also can play a huge part in the
hierarchy of the texts. As even if text is the same
size as the main body, heavier weight type
will be noticed first and it will guide your art for the information much easier.
7. Summary: Okay, so now quickly recap what we learned today in
this crash course. There are two main
types of typeface, sedatives and sans serifs. They can be used
in a wide range of different situations and
are extremely versatile. The co-operative fonts are all other fonts which look
basically the correlative. Either it's calligraphy,
handwriting, black letter, handwritten
fonts, novelty, et cetera, and best used in minimum
amount of text as if overused can be hard
to read, not legible. I emphasize dictates
the text importance higher here, and eligibility. Aka, you must set
the type the way so you can read it easily and about and a struggle for
your eye or mind. Typeface, weight, the
thickness of letters. And it also dictates the
high and the importance of the information and
contributes to legibility. If your text is bold, black extreme the bolt, it can be quite hard to read, I think, don't you? I hope that this quick guide
helps you to introduce into typography art and help you get started on your first project.
8. Task: Okay, So I almost forgot about
this just before we leave, just before we finish, I want to challenge you. Give a design task. I was thinking a lot. One would be so fun to create and everyone would enjoy
making this solid. And after a little
bit of thoughts, I decided that it would
be great idea to create a purely typographic poster promoting your favorite movie. And when I'm saying
purely typographic, I really mean that you can
only use type and color. No images, no illustrations, and nothing like that. Only take power of n. And it's going to
be challenging. I think in some cases, in some cases
perhaps not so much. But don't forget
that the rules of typography is still applies whenever you're making
a poster for the movie. Oh, you're writing a letter
for your best friend. So don't forget about the
hierarchy above the type size, type weight, and how overall it's placed on
the sheet of paper. So don't forget to share
your designs with me. I'm really looking
forward to look at them and I hope you're going
to absolutely smash it. And also another thing, don't forget to check
if kerning is alright. What's kidney? The kidney is. Finish to tell that in
another lesson, don't wait. Let me know. If you're interested to know
more about the infographic, please leave me a comment
or ask me questions. What is specifically
you're interested in? And I'll try to make a class
about it sometime soon. And talking about canning
if you really interested, whether it is which I believe you are watching this glass, just find out and let me
know in the comments.
9. THE END: So thank you very much for watching if you
have any questions, feel free to ask them in the comments section and
see you in the next lesson. Goodbye.
Monika Sleke
