Instagram Stories - Part 1 | Daniel Lim | Skillshare
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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Intro to the Instagram Stories Course

      8:40

    • 2.

      What is Instagram

      4:17

    • 3.

      Why Instagram Matters

      6:21

    • 4.

      Instagram Stats.

      9:09

    • 5.

      What You Will Learn in this Course

      5:35

    • 6.

      Instagram History and Features

      9:19

    • 7.

      What is your USP?

      13:49

    • 8.

      What Are Instagram Stories?

      12:44

    • 9.

      Getting Started With Instagram

      3:01

    • 10.

      Selling the Dream

      11:05

    • 11.

      Your Dreams - Part 2

      9:39

    • 12.

      Highly effective Instagram Accounts

      5:13

    • 13.

      Choosing Your Niche

      15:02

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About This Class

Instagram Stories? What is it?

Instagram Stories is a feature within the Instagram app which allows users to capture & post images and video content to tell a story via a slideshow format. Insta Stories can be modified and customized with filters, functions, and enhancements within this popular social media app. 

Stories allow the addition of text, drawings, and emoticons to images or video clips, including emojis and animated gifs. And if you have enough followed you could unlock the "Swipe up" function.

Users may also adjust the privacy settings for their Stories, enabling the option of allowing certain people to see the stories, thus limiting who can and who can’t see their shared content. 

In this course, we will explore in greater detail:

  • What are nstagram Stories? 
  • What Is Instagram and why does it matter?
  • Explore some Instagram Stats.
  • The Instagram History.
  • Instagram Features.
  • How to get started with Instagram.
  • What are your dreams and how to share them.
  • Sharing & "Selling" your dreams on Instagram.
  • a look at Highly effective Instagram Account and why they are popular.

Meet Your Teacher

Teacher Profile Image

Daniel Lim

MCIE Co-Founder | Shopify Expert | Coder

Teacher

Hello, I'm Daniel, a ♖Strategic Marketing Consultant Rainmaker & Digital Technology Architect♜

I am a Canadian Business Consultant to Local & International clients, specializing in Holographic SEO & Digital Marketing in the Mobile Web Space. I've developed custom Optimization solutions for Holographic Search & Social Media Marketing, Networking & Management.

For more details & to connect, please visit My LinkedIn Profile: https://www.linkedin.com/in/deardanielim/

Save TIME by learning what took me YEARS to acquire by enrolling in MY CLASSES

Join me on my Journey   LIKE me on FaceBook  Find me on Instagram  Watch me on YouTube See my Twitter updates  Visit my Shop on Amazon Let's Connect on L... See full profile

Level: Beginner

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Transcripts

1. Intro to the Instagram Stories Course: Hey, welcome. So this is a new cause I'm during for you has caught Mr Bam and we'll be looking at instagram stories. But first, let's look at what Instagram is all up. In case you do not know where it is or have not been using it, you should. You don't know their course of the app store where they are an iPhone or enjoy. Go to the APP store and download. Mr Grab, take a look at it created profilers free. You need to know what Instagram is in order to be successful in your business. So take a look at Instagram is closer, Right? So, um, first of all you must be asking why is to grab betters and we'll cover that in another video. So I'm just gonna give you a summary today of order, different videos that I'll be doing, um And then so you have to be slave idea, like a mental table of contents, if you will. So first I'm gonna introduce what Instagram is in another video of you talking about why he matters and we look at the numbers is to ban the numbers. Why? It's important. What is a big deal about it. Why Facebook? By Mr Graham. One billion. One billion? Yes, on. And you know, it would cover what else you've been learned in this course and Children to repeat discussing instagram stories. Uh, no. Before that, we can look at Instagram history and features what are the features and have a look at instagram stories to just a second section, maybe one or two videos. I'm not sure you I'm just making this before in two years. Um, and then the two section would be hard to get started. But before you finish getting started, setting everything up properly. Yeah, and it might have different videos where I will be exploring. How do you sell the dream? What does dream on, Mr Grant? All right. Do you have a dream? What is your dream? Um we'll be looking at my account. I don't have I have a couple of 1000 followers, but it's ah, I said this kind of a new account and I mean changing enough things as I'm implementing what I'm learning and discovering it. Testing? Yeah. So shut are you were looking highly effective. Instagram accounts people who have hundreds of thousands of forwards and then we're not a video we're going to drew down. Look at the leash, oneness your niche. And what is what? What are you trying to? Uh we who are your audience? What people? Your you want to communicate with two shared your pictures and videos and underthings with what is the name. And then we got started. We get started in the next section. We'll start to look at your account and how to grow it. How do you grow your instagram occult and to recover the basics under grow and get more followers recovered as well? And then we'll really get into stories now. Instagram stories. What does Mr Graham Story recover? The basics When we talk about my life and making boomerangs case, you don't know what Barings are. Ah, issue could did you go to, uh, Australia? Take a look at what glimmerings are but no norm in instagram. What? Obama Rex is a different thing altogether. And then we're going to explore some tips and tricks. Some hidden settings you may not know about in Mr Girl. Um but then the next section will be looking yet instagrams powerful features one of the features within the new features that they are releasing, um, sometimes d copy of murder? Absolutely. But you know, it's to a new future. Um, you recovered in one of the videos, and then we will be looking at the trends. What trends? To its life twists instagram life and why we should be ascendant by by what's happening on instagram. And then, um, another video. We talked about 100 feet. Great stories were using life video and tips and advice for you and, ah, another video talking about creating contended that it's great for stories and grateful life. So is to be in life and is to come stories. Okay, um, open another chapter. Ah, none of you do. We're going to be doing is this. Ah, is how to create a stunning picture and video, but it create amazing pictures from me. Create amazing videos. So I'll be talking about hardware composition and, uh, yeah, probably for for creating, you're studying videos and stunning pictures. Next, we're going to So by this time you should have a really amazing instagram account. So we were discussed next hard monetize it. Obviously he wanted monetize your following and hadiya responses becoming influences and interested will. You can make the next video. We'll be about promoting your on you. But one products I put I I promote events. I couldn't put us on my instagram and I think in another syriza I'm going to talk about personal branding. Um, but but it kind of goes hand in hand with promoting your products, promoting you services so we'll explore debts will and definitely finding responses just mean Mean what story leading mean thing. Meetings to enjoy what you're doing and show people life you're living the lifestyle etcetera aspiring. It's funny. Sponsors who would complement and support your lifestyle was very important. So we will explode at one and by Dan really should wrap it up. So, um, let me just summarize this again. Uh, first of all, you introduce Instagram. What is it all about? What? What does it matter? And we could look at numbers and we talk about when you learning in this course. Right? Then another. A few videos should be talking about history and features off instagram instagram stories, etcetera and every look at how to set up your instagram probably look into proper leash. So your dream. Um, And then we look at examples. Case studies off, highly successful and effective, is to be able comes and obviously weekly retractable. Your niche again. How to get started and kind of Gruyere count how to grow your instagram account, gain followers etcetera. Right? And then, uh, introducing Mr Graham stories. The basic protocol I parliament boomerangs, hidden tricks and tips hidden sittings. Uh, and and how did you know we talk about a bit of the future. What is Mr Graham doing? What he obviously trends. So we talk about tips and tricks and advice on how do you create great stories and like videos, um, and creating content. It's great for stories and for Mr Graham life. And then we will create you discuss how to create studying pictures and videos using hardware and composition, and an ultimately even talk about monetizing your instagram McCone finding sponsors and promoting your own products and services. All right. Okay. See you next Video 2. What is Instagram: Hey, welcome to the introduction to Instagram. So most people are not really sure what Instagram really is. Right? So do you might think that it is like Twitter, But Mr Graham is not like to do a little, um, you know, to do that now has images used to be or tax is to be 100 and 40 characters. Then issue should turn to 16 hours, like 200 plus characters. Uh, three drinks. Um, but what Instagram is not no twitter at all, You know, um, most people who don't know what social media's they would just think. Oh, just twitter Because they know who does spin around, like even before Facebook. Right? So, um but but to do it is this some platform and instagram is its own thing or together. So, um, don't call instagram Twitter and don't call Twitter Instagram. Just about what? All right, um, so it's a great is actually a really powerful tool that you can use as very nuance is very unique. Um, basically is, you see the people post pictures and images and quotes and videos on instagram, and that's that's a good place to do it. People just love sink pictures on Instagram onto does more tax. I mean, nose kind of mixed, but for the most part, is this tax? No, you can't stop talking about Twitter. So Mr Graham has a lot of features and has this awesome stories function, so it actually used eyes to get to make stories on. First of all, you need to have a story to tell you what we'll cover that in future videos. So first of all, I guess instagram most cover looking for your audience, discovering, engaging them with reform with good videos and establishing authority. That's definitely convicting. You need to establish authority early on on instagram because people would be You need to know why they are falling you where they're watching or looking at post their pictures. Right, So there are about branding is really all about branding. Um, so in this course will be looking at ah ah, very induct Very deep. Look into instagram how we can use it. One of the features And how do you bill massive trusts and followers? Because it's all about followers on instagram. I mean, some people just, you know, post pictures of themselves family, two kids etcetera. But you could do that. Facebook, um, Sophie's because it's again different. Cheeseburgers is haunting. We're confident Leader. So if Mr Graham lots of people using it to become their own celebrity, their own brand, so they can become influences foreign sponsors and ultimately so their own production, other people's products and become affiliates. And what a fun stuff eso were taken end up very close. Look at Instagram The details on DFO We're going to be focusing on stories, and I suppose, a bit off our marketing perspective, not that bit's going be enough because I would be specialize in marketing. So we look at marketing from lacking marketing perspective. How do we use Instagram for the biggest impact? I think that's a good summary. Um, so I try to keep this for you short, so try to keep your under 5 to 10 minutes. Okay. So, uh, see the next video next few days talk about why Mr Grandmothers 3. Why Instagram Matters: Hey, welcome back. So in this video, we're going to discuss why Instagram mirrors. What is so important about instagram is to go often often is not like front and center off people. This marketing is usually like enough to talk. They think about it afterwards like oh, you know, posted on LinkedIn Was that on ah, cruder on Facebook and then, yeah, I should also put it on instagram. It's always always, Uh uh, it means not always what? It's very often not like the main thing people do unless this What does that mean? Platform? Because it's any different platforms. You could put it on like a sit linked in toward, ah, Facebook instagram on end. It's always Tumbler. There's always other places beam you if you're doing the last of the years and, like YouTube and hope bunch of other places. So, um, is where Miss is catching up, and especially as his own. It's really powerful if you know how to use it properly. And is this is what discourses about. So um mm, yeah, so I dont know, can touch upon why Facebook bought Instagram, and this is kind of front and center's. And why it's Instagram important. Now what does it matter? And what did Facebook seeing it? Why would he buy for $1 billion? Right? Um so a lot of love is love brands and big companies didn't really use Instagram as much as they should. A lot has changed now, but in the past, like you don't really think is to grab. It's important at all. So they spent a lot of money or on Facebook or LinkedIn Twitter. But I don't spend much money. Time and resources and energy on is to go. So it's not until recently that we see a lot off influences popping out. People who have influence people to buy things, people who have the own brand. Who, who I would say something up or something, and people will be like, Oh, I should get that I need to get that, Um, for is, um, influences are not new. I assume you have heard me say before in my other videos is to, um Mr Graham really brought this to the forefront before, you know, we had influences on YouTube. People who, uh, play games and would, you know, say or you need to get a nice most pad or something. Oh, for you are you must get this brand or that brand. And, like, I'm using this nice, beautiful chair. That's nice, beautiful place. You watch your phone or anything, So I mean, um, like, and all my most status. Still, Siri's transparent, so and I have a nice lunch attack. Uh, and what kind of stuff? So, you know, bringing dust work. Um, but for the most part, yeah, uh I mean, I talked more about marketing in the future. That's right. Focus on this to come for enough. Um, OK, so more, more brains are getting aware that Mr Graham is this. It's, ah, very important part because influences that the ones who are actually, um, making steals happened because before, you know, they would put an ad in the papers or magazine or when a TV or radio, but it is not working as much as well anymore. Right? So no, there pink sponsors this influences actually sponsors, I mean, poses a paying influences for this kind of stuff in order to be able to, uh, um, be influencers on instagram. So responses are actually supporting, um, some instagrammers and some youtubers so much so that they can actually just live off that . You know, you can actually make a full time living on Instagram or Facebook. YouTube. Right. So brands, I I understanding Why is two games so important? And this is this. Ah, they knew that people love instagram. It's just like Pinterest. A few years ago, people were discreet about Pinterest. People still are mostly housewives and order people. Um, but young people, they're all really into Mr Graham and Instagram can ever unaudited. It's off a few 100,000 to millions of followers and ah, it's really about what you put out. And ultimately I think to sum it up, it is selling the dream. Your picture, Comptel. A picture can tell 1000 words and your pictures and your videos can can obviously sell the dream. So what is the dream? Um um what does the dream you could talk about that next time in another feed you. So the next video, we're going to look at instagram numbers and is always important. Look at numbers. So we look at the numbers and why is this continuation of why is so important? What is instagram? Why it's important and what are the numbers to back it up? Okay, See you next. We do 4. Instagram Stats.: a warm welcome back. So Instagram instagram by the numbers, Mr. Graham numbers Why Mr Graham matters and what is a big deal and what people are paying attention. It's sitting up literally to pay attention and to kind of figure out what this instagram all about. Um, So, Mr Graham, you know, hasn't always been one of the main social media channels that people used. Like I said, we have been using Facebook Lincoln to in a, uh, blog's, um uh, typically, other things like that. So, um, Mr Graham is, like, kind of new to those to the scene, but it's not really new. Recipient has been around for a while. Um, you know that this, um, Quentin the steps I'll be reading, like Instagram actually has over 500,000,004 users people we used to get. Some people have multiple accounts and beauty of their tried multiple accounts for my businesses from a personal for other things. Um, it s actually the second largest platform behind Facebook. So So you may be depending on your issue. You may be using Google, plus to the Lincoln Facebook. Ah, Snapchat. But, um yes. Scream is one of the big ones now is actually bigger than Twitter. If you think about it like 500 million users, Um, that's in there is just like I didn't think to grow by one million. I'm not sure I need to release enemy should the stairs, right? Yeah. I'm not gonna tell you what I was reading it like this muscle, right? Um, I think somebody wrong. That's that. But Twitter is bigger. That I mean, Instagram is bigger than Twitter, and Facebook is bigger than Mr Graham. Ah, Phono initiative. Civil War uses instagram indirect. Um, so, Mr Graham, who's going foster at any other platform? Okay, uh, maybe Snapchat is giving every Star Trek, and I need look at snow trash steps, but basically, it's one of the fastest growing platforms out there. It kind of appeared out of nowhere, like, suddenly just appeared. People love showing photos, I guess it was kind of like flicker on mobile. I think this harvest of it, that's my personal opinion. Um, so I kind of, like, came out from nowhere. And, um, it's not slowing down there is getting bigger and bigger. It's gonna be like a huge giant. It really isn't trying to bigger in. Um So the Instagram has Islam, lots off advertisers, and it actually has more advertisers than Tudor does. And engagement is so different, Like to the engagement versus instagrams and catchment. I kind of bias to its twitter bit. Um, but Instagram is definitely giving us run for money. Um, so let me look at the stats. So Instagram has over 500 million active monthly users and these users share over 40 billion photos in total. Does 95 billion photos every years each day doesn't seem, um so you know, the numbers looks really good, like 31% off American women used instagram compared to 24% of all American meant, um, a huge opportunity for marketers. People market digital marketing like I do to market their goods and services and products to women because women day 1% 24% men. Uh, and then, uh, any look at each group's always go look at the demographics. So in 80% off, 80% of off is to go is actually oxide of to us. So hearing canda, um, I love like everyone. I only almost everyone I know uses Mr Graham. Um, so, um, so mostly boyishly followed brands. I mean, I think most people they follow their friends and then some families, some family members and in the fall of brands, because brains are the one to bring them back to most engaging stuff. And I think ultimately this video way wanted to become a print to start your own brand. I think that's where you joined us. Corsi bought this cause because you want to become your own bread. Um, so see, So there's some stats here I'm looking at from research and surveys done from a few years ago, said a 70% of people have sort of a brand noted to follow the Instagram because brains always say, Oh, this is my is to go attack on my follow us on Twitter So they are promoting Mr Graham now a lot on since 62% of people who follow Brand's love to sprint, Um, it's really full immigrants, and 41% of them open to marketing messages and discounts from the Sprint. And 65% of those users reported that defunded fluttering when a brand like that port. So if you're a brand or you're someone, um, you know who have a company like Like I do. And then we should like like other people we dislike. Brands grow so fast on Instagram because it's like a brain likes me. Brian likes my picture of me and kind of beach, you know, something like that. So, um, brands have power and tortilla, and you should be a brand. Everyone should be a brand. Um, look, moving on. Um, so much stats I need to figure out which is good. Okay, so this is interesting. Um, the researchers a phone that instagram has 18 more times in kiejman taking times more engagement than Twitter or Facebook. No combined, but just meeting what I said his book 80 more times than Twitter. That is pretty remarkable. So if you are never tight, if you and an advertiser UV advertise things or you want to promote something or your brain or your product, your promote definitely. Look at Instagram has lots of advantages. And, um, it is it is, uh it's quick and convenient and easy to use. Just open your phone up and use instagram. So grating about instagram is I have to do is 0.2 camera shoot. Right. So literally, um, you don't have Teoh? Uh, yes, some people, Like I've been doing this more now, I'm kind of like I always think of something interesting to say before snap a picture, but for the most part, like, really just have to take a picture of every something is posted up. And, uh, what is the easiest thing? It's kind of is almost as easier Snapchat because I think etcetera she's easier Much You just opened up at open the phone. I mean, I love the phone and just open up Snapchat snap. But then is, uh disappears right, Unless you save it so people can really save it. Um, so it depends what you're trying to assure people, but for the most part, Instagram Uh, yeah, just a lock your phone point issued. Do you even have to come out for, like, a smart quote or anything? Just just take a picture. So posting on Instagram is spinning fast. It has massive impact on. We're talking about hashtags later on because the thing is, you know, a point shoot. But then you should have put some hashtag so we get fun easily But anyway, uh, amazing. All I tried all. If you haven't tried it out, trying out. Used to go. Well, sure. Okay, I see the next video needs video. We will talk about what you going to learn in this cause? And I'm gonna give you like a I kind of some rest in the first review by winter Summer. Is it again? Because it's it's important. Look at 5. What You Will Learn in this Course: Hey, some appears we do was a bit long, but just okay, this is the content. Lots of numbers to untrue lots of steps. So this video is would be a lot sure. I just want to jump into inner and say, um that is the topic for this review is what you learned in this course. So I mean, you've really seen the first few videos by now, and you have a good idea what this instagram and why it's important. So now let's cover What you going to learn from this cost? So, like I said, it's gonna be a deep dive into Mr Graham and the most recent latest features at that the point of ah, at this time right now, as I'm making this video update it as I go along as a small features come up because it's always changing. I mean, even recently, Snapchat changed the whole design. So one thing is, you know, like I want to focus just on Instagram in this course. But I'm going to mention audio that platforms as well because you can't really get away from them. I mean, it is it is a whole ecosystem. You can talk about one. We don't get it. Not necessarily compare or two, you know, whatever. You just have to talk about it in the context. And this is the context. So Ah, let's jump it. Okay, So what were you doing in this cost? Deep dive. Like I said into instagram and discussed leaders features, uh, especially the future court instagram stories. So who discuss how Mr Graham stories work And ah, And what is it all about? Yeah, yeah, so basically, you know, like, you could just go go What? Its instagram stories the way where you're getting this cost, right? Um, Instagram is, um I think they're covered already. Escapism using platform instagram stories now is going to, ah, launch your platform your brand into a really future audience when you can literally get femurs and become a celebrity. Just based on Facebook's Mr Grab, um, stories. Right, So let's see, um, so ultimately, you know, like, Mr Graham trust form your brain and drive business and drive people to your website and seals and isn't Gattaca stock. So as real and, um, so interfere in future videos. This could be a rundown off the features and history off Instagram, um, in more teacher than I'm I've really done. Then we're going to discuss How do you create stunning images and photos that grabs people's attention and, you know, to call your followers and your audience and, uh, and continue girl girl grew into, you know, So there's really no limit. So you just keep growing your audience. And how do you ensure mention Maximum and kiejman? Engagement is one of the hardest things cause, you know, if people don't know, you can just see pictures, but they don't engaged. You give your heart, but they don't actually spend time to type or reply you. So that's a big thing. Engagement is very important. Next, we're gonna talk about how to drive sales and downloads from your account. Um, because there's only really one link on Instagram and just one in Europe, are you? So people don't put your profile or empire take a look and click on the link. There's no other links. You can think it in the comments. You can take anything anywhere else except by your order propofol. All right, So how to drive sales and downloads from your account and, um, next we're gonna talk about how to use life, video and instagram stories in order to create a more powerful relationship with your audience for your viewers. Also, how to monetize your INSTAGRAM account Knicks Go to integrate Mr Graham. Is your office an integrated? Also, if you're other social media platforms activities on online, so is especially a comprehensive, no country sick of answer. It will be integrated as part of your overall or Internet marketing strategy. We're talking about some Internet marketing strategies. Yes, well and ah, couple warnings. Basically, just attracting and acquiring sponsors, sponsors there will actually pay you to promote their products. Sometimes, you know, if you like, you want you don't sell out so you can choose. You can reject sponsors. We talked about that end up in that section, but you know you can live. You can only living just from sponsors for Mr Girl. I mentioned it. You can quit your day job. Oh, just make a living on Mr Graham and it's a lot of things, but we'll get into that like tips, tricks and advice and strategies and other hard to fund stuff. So it is basically what you learned in this course 6. Instagram History and Features: Hey, so let's explore Instagram's history and features Instagram was created by okay, Someone caught Kevin and Wink and it's again first when life in October 2000 and 10 Yeah, as a mobile start office mobile app Teoh remain purpose off. Instagram was very simple. What? Just to take pictures? Um interview pictures that other people have taken right? And to upload everything onto her feet like a like a life. Eat right So it's like a gallery on and you can curate as she must. She like you can archive things now You can ah can post pictures of random things about your life and your business. You can pour somebody of business Objective was different. Don't Facebook mystery sportsmen around for a while And, um, Instagram stingers just demean objective for just put pictures and to create an archive order pictures to people tell your story to face true instagram. And this agreement is very selective. Um, well, maybe not very, but it was more selective than Facebook. So you generally basically just upload a picture one at a time and then crop it No make it look nice Essam feature. So yeah, there's some filters and then make it look a statistic as possible. So I think wondered because things filters and beginning cause people just look for using filters. And, uh uh, So basically, you can create art with your pictures and this opportunity to fine art and make on every day. So they're all kinds off. You know, people pulls all kinds of stuff on instagram pictures. People post like pictures off amazing, beautiful ballrooms. Maybe they're working on a gym. The post pictures of their If they have, uh, sunset close. I love clouds. Like looking at clothes, you know, running shoes, muddy running shoes. What other fun stuff like, It's it's amazing. Anything you can you can post anything really begin, pose computers. Your car here, you shoes. I think we talked about that clothes. Anything imposed ending on Mr Graham. The changes at the future and it makes it Look, Brother Bassem, artistic Um, basically, this little comes down to telling a story. So you tell a story with from telling a story with instagram, that's what it's all about. And, um, so very soon the crew 200 million users about my fifth by, uh, bad Babel a proof in the trough. He heard about 100 million users. And by December 2014 they have 300 million users in the world. So this is a New Yorker and heard off growth in the industry. No one has ever seen this before. It's just this is crazy is even more. Um, yeah, screw even faster than Facebook. Uh, so yeah. So very soon, I guess, uh, Facebook came. Not because Facebook doesn't want you to compete with them, necessarily. And he'd look at no companies doing well and fit into their our overall strategy. And he loved us, was complete, so they came, became, and they're quiet is to go. So, you know, they put, um Yeah, so they spend one million in cash and stock And what, Mr Graham, And it was a pretty smart move because, uh, the following year, Mr Graham grew by 23% and Facebook, when he grew 3% in the same timeframe. What? Okay, this is a really long section, so I'm going to, uh, as you know, we have time. So, um, so after Facebook buys new, usually when a company buys not a company, they usually restructure everything But Facebook made a promise to Instagram that they're not going to change it and grew in the platform and at artist features and between intrusive. Um so he actually face what has been true to their word. And Mr Graham has maintained his integrity and corpus and has continued to grow. We don't much interference. We're Facebook, even though it is integrated. It is now, you know, in 2018 so easy to Teoh move between Instagram and Facebook and advertising platforms are kind of integrated. And one still, you know, it's still his own thing on Instagram. Is this Instagram and Facebook? It's Facebook, just like what's up, right? What's up? This, uh, also belongs to Facebook, But this rather autonomous, uh, from a Muslim perspective. So sometimes, yeah, you would not know that they were both the same company If if you didn't know that, you know, Facebook acquired Mr Bad. So there have been a lot of changes since 2014. Lots of changes, lots of up deeds. The logo, her Shane's distant has changed. If you knew for it doesn't really matter because you're looking at new logo. But if you have been around and I used to be a Polaroid, uh, square image format. Now it's just it is different logos different? Not just, you know, you used Teoh support only square images. But now you know you can upload all kinds off different aspect ratios and sizes of your doesn't have to be square anymore. But Iceman, I when I put when I quit Instagram pictures are images. I still use the square one because this is a habit or school diary. Um, great. So let's what else? Um, so in 2013 definitely launched this feature off video sharing, we actually share your videos on instagram and the load uses to record up to 15 seconds. And the resolution waas 640 Buses 140. So square for men. And this was kind of like an attempt to fight, refine and actually won't cause find died for while fighting via his hind back. Trying to is coming back, so I don't think is dead. Um, but ultimately, the entered the space Levine had, like, seven second videos is to give it 15 seconds videos and Ah, yeah, yeah, I think videos you currently do food isn't three deals that you can't do filters and videos like I don't member right now. Um I mean, you know, food is amazing. You can ah can ensure things like bright nas contra situation, etcetera. And in ah, in literally 13 Instagram direct was added as well as an important upgrade and alone users to send images directly to other users. And they get officially multiple photos at a time. Demean function for this, however, was, uh yeah, in should photos directly to your friends. Okay, that concludes toe, um, history and features. So the next section, we're gonna be talking about instagram stories finally. Right. But this is really a 2nd 2nd So let's talk is too great story snakes. 7. What is your USP?: Hey, So, um, I miss you doing this right in between, um Theo, the good examples off highly effective Snapchat so highly effective instagram accounts. So I'm doing this because I cut off. So let's get distracted. A site tracked and I go, I find a hole and I just jump in and see what's in it. Um, so in this case, I'm really talking about what I'm trying to sell. I want Teoh. What is my value proposition? What is my value of proposition and dreams? And what am I selling? I'm certainly intrigued, but what is a dream? So dream really is entrepreneurship. Um, I am living it living the dream are being an entrepreneur. I make the use and I I find my research. I do weird things and I put get ah, contact for people. I said, you know, I, um that officer developer and I developed a night in marketing and I did guys the stuff. So you know, digital marketing incorporating inclusive, off the web design development, holographic CEO, social media engagement in viral social media management Mobile perhaps no walking into audio. Other stuff, right Via Emma Fishing, learning auto, order me information artificial intelligence augmented reality, mixed reality and a host of things I'm not even you talk about. So, um, the meeting is what turned So essentially, really the dream off being an entrepreneur because it's a dream that you dream every day and ah, you never really wake up from because it's a wonderful dream and you actually live. It's your life is my life. So, um, being on trip or it's leaders lots of rewards, right? But there's also a lot of work, and you and I booked more than anyone else. I know my friends all almost all tell me that I need to stop working. But every once I'm using, So, um, on the dream of being an entrepreneur, this is reason why I'm talking to you, right? The dream is to have your own business. Teoh, you know, have to rely on a job. Do you know how to rely on someone to pay you paycheck to paycheck and to limit you in terms of what you can or cannot do when you shouldn't? Shouldn't do cannot go to the washroom. Cannot do this is gonna do that. There's lots of limitations and, like you're bringing us 15 minutes, and you must be back at your station to do this and that. Um, so, you know, unless you're in the military or one of those places that is militarized or where you can find this, this does not fly right? This war is about freedom and have done because on Bitcoin feel. And I'm green I'm really into and very bullish about Kyoto. And I'm also really into digital marketing, as you know, holographic issue as well as development. According developing solutions are great terms. What other stuff? And also what else? Yeah. So the future of tack and automation and that leaves me since I was is an interesting and I know I'm putting people out of jobs, so I want to help and give back and get people the place where they can study on business. They may not be born entrepreneurs, but if they work hard, they can actually become very successful entrepreneurs or influence through this case. Um, you know, bank, back in the day when people see I want to be a businessman, it's like, know what school? Finish a job, a financial work, me, finish your work. Uh, you know, good to school, become a lawyer, become a content, become notice professionals. But if you look a professional lawyers, the continents, they are losing their jobs to machines because machines can't replicate and duplicate and do anything that people do so much faster. Um, so doctors are getting replaced by machines. People who flipped burgers at McDonalds were just a set. Cash getting replace eventually. You even in banks like bank tellers, they're getting replaced by machines. All right, so there are other things they can do. You can start selling products like bank colors. They can start selling. No, you need to get uh, um you get like a gsc a kind of by Boris. He knew by mutual funds. You need by starts that you weren't enticing you to talk to this person. That person like this they invested in day, they talked to you. You know this money or you have just invested. But a guy in there doesn't really know as much. I wasn't why I go in and talk to people like that who wants it must be very knowledgeable, and they may know a lot about stocks and bond and the custom, but they did already nor the fundamental antenna core value and then listens to do analyze things the way I can analyze it. But I put a lot of time and energy and knowledge and money into this. I am just, like, what? YouTube videos. I actually do it right? I actually watched it is look at trends, and I'm so I'm nothing. I'm better than them. But I'm just saying that you got to know your stuff here to know what you're doing. So, um, this is interesting. Um, So this this is why I want to spend rest of my life training people, learning and sharing what I learn helping people to to study or business to be successful. A so much as possible. All right. Everything. And I believe that, uh, people noted meter learned in it learned, but they need to learn on their own. But once away, this much attention. What guy? You are to mentor you or to supply you If mention research what you can do everything in your That's where people they watch. You should feel years. They watch other people to get inspired again. Inspiration, Motivation. The, uh if you energize sometimes it is sometimes is the oxygen for them because living in poverty or in a patient paycheck situation where they don't have enough of these, you know they don't have any savings, the savings they get. One what 12% of the bank like this Ridiculous, right? It's some. It is ridiculous when when you could be making hundreds and thousands of percent. That's one of which people do. They don't invest their money in banks the way you do your checking account to your savings account, which gets like a maximum of about 5% that's discovered in bonds and stocks. Yeah, you don't believe make money onto a side of this is game, so money is a game. This was a game is how you play it, right? So if you don't leave right, you you're in trouble. And for the most part, like with border regulations that coming down the pipe with capital, you are basically in more trouble because if you don't get in and right time early on, they're closing the door. Not the window is getting window is getting smaller and smaller, skinny, smaller and smaller on. It's getting be hunting harder for you to get in. That's what this again they want to make doing to keep the rich rich division gets returned , the poor gets poor middle class sufferings. And so in Canada, the minimal wages going up to 15. And people are going to be in trouble because of that because they couldn't lose jobs. Because, you know, unless the what it is really good or neither or unwrap, it stated, can be automated in trouble. So, um, I think this is one reason why I'm doing this, of course. And ah, I'm doing this to help people to become entrepreneurs. Start don't business or to start something you can do on the site. Teoh too, to, um, be free financially. You may not be rich. You don't have to be rich. Um, but you can pay your bills. You can have a good life, a good life like you don't need the best life. I had a quote recently. We find out it's ah, it's kind of funny. Um, funny to me. Um see, Post posted a posted on Instagram. Yes. You know, I Mr Graham, is, you know, good platform to posted. So Senate Michel is hopefully is not flipped around. So this is me. And I said, life does not have to be perfect to be wonderful. And it's true, right? And then there's another one When I say, uh, make this one to make this big. This is the one that I say, You know, I day dream I'm a daydreamer in a 19 car. I think so. Lots off, I'm bring more more discourse. And then this is like winners never quit and quitters never win. This is me with, uh, you know, Blockchain You can do stories like this where I did this like, are you ready for Christmas? And I said Yes, I know. And people can vote yes or no. What? Oh, and then this is innovation is the new normal. So if you're not intervening you ah, 40 behind. Um What? This is, uh, Must have good stuff. So I hope that you continue to work hard. And when did you be rich? This And, um yeah, like if it is any Hindu to help, let me know because follow me, DME um let me know below Like may the meeting is not to sell you Parsons after costs of concentration. I'm gonna keep doing? Because I love to learn. When I learned I teach and teach, I learn more, right. So it's like a cycle. You you are, you learn Do you teach a Let me silent Each one teach English and eventually you learn more and more. So if it was any you can teach me or you want to be part of one of my courses like, that's one of my guests. Uh, let me know. OK, I, um I want to be labeled point this much like and talk about. They know we're continued talk brothers, but basically reading the script, I think my main point is really you need to innovate. You need to, uh, have your own site hustle State business this'll absolute many different companies. One of them's a pair of company where I will suffering on stinks. I make very soon. We're still intruder designed right now, But yes, that business and start start your own small business doesn't have to be a corporation. It could be a sole proprietary b a prevent business. But eventually, you know, you have a DIY job which makes you like, what, six figures, But then you for sake. Say chocolate sick. So hostile that it can make you 67 figures. Uh, passively wants to start a property, so it would be interested. Let me know. Okay, Listen to next time it's 8. What Are Instagram Stories?: Hey, welcome back. So Weigh are talking about instagram stories. So it's a good stories Worse launched in in August 2nd 2016. And it was like the biggest change two days to go dysfunction. And he, like desisting really changed Instagram because, you know, you can actually share stories with your friends. So this is a big game changer. Mislead This story's, um, They disappear after 24 hours so it is different than life stream life videos disappear after an hour, but stories the they disappear after 24 arms. So it's your stories, Um, is, ah, really powerful? Because you can share stories you can create, like different snippets off pictures or videos, and they have more important things that add up to a story. All right, so some people I know where follow amazing and this and they make like for stories. I have a few links layer to some places Some people should follow because they make stories like almost every day. That's one cool. Why follow? She makes she's a colder she codes, and she works on a team and and make stories like really amazing Cousteau risible according and the environment team members she but cost them and took the meager cast off car technical and in programming. And according So really enjoy that kind of stuff. Lots of humor. This is really a story is like It's like a mini episode every day. Okay, so, um, see, Instagram stories have to pretend show for marketers to uniquely position their products and services to Thea, to the audience, to the followers, right, um, and doesn't mean those different strategies. We get two different religious later on, but it's no is no one of the key features on Instagram. I think the I think it's a great idea. I mean, I know in step chatty have stories as well. We can have many stories. Is one he had to it. And so So why is story so amazing? Because people love stories. People love to consume content. Um, you know, like people Netflix episodes and the whole season that one point possible. So right now, you know, life content is order, age. If you go to some events that it's a Twitter feed, you know, that's like a whole bunch of stuff going on, and people would treat back the responses and the hashtag that thing like you know, C s C s Ah, 2018 or whatever. Then you would like tweet. And it was life stream and do all kinds of somebody's a hashtag due to kind of promote their content and their publications and articles and videos and everything else. So is order Reacher in our life content. You know, if there were such a big deal back even in 2015 2016 watts, like such a big deal because, you know, back then and it was like Paris school and Mira cat and lab, if you remember back Dan, um, you know, watching this and you don't know what Instagram is, maybe you don't know what those things are idea, but it doesn't matter. I mean, is there some time I did like vine died, and it's now coming back. So, um so yeah, instagram and life content. Assuming APS Ah, yeah, If you look at the life like me up and ah Anka and a few of the absolute is didn't court, um uh uh I use it all the time. I just remember Oh, musically, musically and life, me and this one more. I don't know why I did it. I actually deleted. I want because it's too many different things going on. And notifications just so, um So what else is there? Let me look at my notes. So I guess, you know, like life streaming is so amazing because you can talk to people around the world and they respond to you. If you ever been on Paris school and we're doing a course on periscope eventually mucus kind of dead. And I know he believes this America A so much periscope. A periscope is owned by Twitter, and I think it's also potentially. I used a used to do periscope, and you can talk to people that you're falling and who are following you on on on Twitter. Right? So it's a beautiful, beautiful platform, but let's get back to Instagram. So you know, you compose your life streaming, but it's like one hour by the post. Story is 24 hours, and it enables you to broadcast to like everyone in the world. It is pretty amazing. And people who miss it, don't they missed what to you are its life. They cannot can watch it afterwards if they're busy their work, though um, doing whatever they're doing That maybe that driving become watching when they're driving, Miss. Very dangerous. So, um, videos can be recorded, and it can be be you could be the for truthful, always, at least. And you can also, uh, yeah. I mean, first will be to see what they are and war like this. Sort of some matters. Like it's like, snap chat. There's a map of where you are, um, 50 if they turn on location. But, you know, um, I only have it right now for instagram. I need to double check. Um, so broadcasting anywhere in the world people have see behind the scenes off, like, what's going on? If you're if you are a, uh, accident and you live stream, I mean, not You mean near accident in accident. You were last year. It and people can see you. Could be like a special event, like, uh, in concert. You can live stream it to us next. That I'm not sure exactly if that's allowable. Is any rules against that? Depending where you want to walk? If you had a protest, maybe is a good idea. Yeah. So once again, not not legal enough financial voice. Just ideas. Eso You can basically vlog v lock, video log. You know, blawg, but videos. You can do it anywhere. Or if you're cooking something, you know you, sir Kitchener. That's your location. And and log it. Making your morning coffee or lunch? Your supper, your snacks, your desserts, your cakes Making me hungry. So, you know, kitchen, uh, chefs, you know, people can can be sleeve log and life for him anything you want. And like I said, that go who's just programming and only program usually reporting. You just sit in front of computer or day you emigrating is born. But is this fun? But then you know how to make it more interesting and fun by, uh, streaming it or talking about it. Like, how do you approach this problem? How do you soft Despont? What algorithms can you use hooking optimizer young? Can you save memory or there for the fun stuff? Okay, so let's Ah, let's continue. Oh, is this Okay? So life videos are so much more intimate, right? It gives you a good idea. Um uh, and it can be interactive. We can be direct, and, uh, it can be a formal so people can comment. They can see it. They can like it and give your artistic can't or do all kinds of stuff, you know, in her scope, at least in your hearts. And, um, Snapchat also is again also by with life my fuming stories is more like one dimensional to some extent. It's like you're putting different story boss together. You're not really doing life life, but really, you can also grow your fans. I know this go group of fans from click off. Okay, He wants us to 00 and then she, like, 300,000 notches at 800,000 almost a 1,000,000. Like, she's one of the fastest growing influences and people on instagram who is pretty. It's pretty amazing. So, um, step yet? No shit. Yeah, I guess Step, there is no life. Um, you can create videos and put it. I mean, you can watch it afterwards, but it's not life, life, life. So in this in this in this case Ah, Mr Graham is winning. Um, but eventually, I'm sure, is to get more so I mean, something also have life, so I see. Um if you had a few talks under to share. Yeah, Facebook life is now one of depicting because Facebook has joined a life that's humane thing. So if instagram infeasible life definitely a good platform for that there is so think off a guesting off instagram stories like I mean thing off instagram stories. Yeah. Think of Instagram's stories like Snapchat on instagram. I think that's the stock it is. They didn't think this so stored from snatcher anyway. Um, but amenable, right? Immediate life and stories. Front stuff. So I think people have used instagram life for meetings, weddings, parties, events, news, events, news. You know, Big Constant suffered up, so, um cool. Huge. So, yeah, I really recommend that you try doing this and at the bottom, the comments like take us Let let us know that you're doing it. You're trying it and sure, like Shay, our counterparts, Ariel will definitely Ah, like it or for it are take a look at it right when you were going to be seeing. So for sure. Um so let's see. So this is really awesome to cause people love sharing the intimate access to certain things. Like if you're at a football game or at a life event. And you want to show everyone you can use Instagram life office will like. But I think it's a good life, depending on way of more people. But, Mr Graham, life is definitely a very, uh Ah. Good platform for that. Okay, that conclusive today, some video. Next, we're gonna talk about choosing your niche and setting up. How do you set up? How do you, Ah, find Aneesh? How do you put it together? All right. How do you beginning? I'm easy. So who? The audience? How do you started? See you next video. 9. Getting Started With Instagram: so today is gonna be a really short video. Um, we just talked about getting started with instagram first before. Just get your phone. You know, be a phone downloaded. Don't look, um, Mr Graham, particularly car making account. Put your profile picture up, Complete your bio. Um and yeah, if your website for a link. If you have something, hours protect their people. Have this Ask me anything am stuff story and put it there. Um, you don't really have to do it, but it's this very idea to put something a website. If you don't have anything like don't put Google or Yahoo Microsoft being anything, just let you don't have you don't have it. Don't put a fake one because people click on the ending. Get upset. Okay, So choosing a knish setting up. So before you night become a star on instagram, you need Teoh. Understand what Instagram is about. So stop just regular instagram and, um um keep keep looking at it. Um and you know, eventually brands were sear If you're big enough for you have ah for doing that unique something that they need or want they would do with them. They would be willing to invest in you like investors are looking into into instagram and two other platforms where they where they can basically you show Brandon your followers to to so too. Right? So Israel has cost and created Mr Stars order. And, um, those people are dealt with money who invest in you and your brand if you work on it. So just really it, Like, really? Really? There isn't much to say. So next video I'm gonna do is is about selling your dream. How do you say your dream? What is your dream? How are you unique? And we'll talk about that next for you. So, guest other. Download the app right now and watch YouTube video. See how it's made. I was done. What? This what people using it for And very soon you be a start. You work hard at it. You know you don't work hard, work smart. Anybody have a dream, you got to dream big. You need to have a an idea that people love to invest in. Um So Okay, that's it for today. And this video. Um, next video is selling the dream 10. Selling the Dream: so selling the dream. What is your dream? What makes you unique? That's with every if every business you need to be you need. You need to be different than it. Every other business. So this is not possible because there's only so much you how it best how creative you are. But for the most part, you need to know what is. You're very proposition one makes you valuable. What makes people want to watch you fully You I replied to you comment like heart share. You need to have a value proposition. You need to understand that what is unique about you, right? So many times we claimed to offer barely. But do you really offer value Teoh to your users? Um Ah. What are you asking? What you ask your audience to do? Are you asking it to consume your content? By what do you buy? Liking you by sharing your content by buying your stuff? Is your stuff like you know who these are? You know What are you? What do you want them to get from you? To what services or what? What content are you creating that makes them want to consume? I'm interested in what you have to say. Maybe some lifestyle thing where it's like you woke up every day and you started off, like, really skin and bones. And then you became someone with muscles and abs and everything. Maybe your affect chubby guy, that they were walking out lost, tolerate, eat healthy. You know, you shut up. Share what he you know kind of wool. Um, so you know, again, what are you asking people to do? Your services content isn't making people interested. Do they want to learn more about you didn't want to interrupt. If you don't talk to you, be your friend or may I really be friends? I mean, sometimes you can be friends, but it's a start. It's tough. But, you know, at least they want. They feel like they're part of your life. They're part of your world. Ah, so there's many moving parts with everything. I guess that's lots of moving parts. And you need to understand what the pot are and and what with summer parts, right? It's not a zero sum game, anus. It is. So, um, you know, like you're quitting your own product. I am a bit another video I mean, I have another I am working on, and I've started to work on this other video online cost. And it is about making on products. And I should have got my good friend who do it. Uh, I got a friend, Theo. The obviously guys Teoh to how you can create your own digital products. Right? So only costs is and is to be teaching me a lot off. You know how I should do it is and whatnot. So, um, you know, you could be sending a book. He could have. Yeah. And also, you should have instagram account. Right? Um, you know, you can sell a book about getting fit, but, you know, selling. You're really selling the book. Really? You think about it. You're not really selling the book. You're selling your lifestyle. You know this study fitness is something health. That's what you're something you're not setting yourself selling. It's like love. You're selling your not saying love. I mean, love is that people love love, They love the concept. Looked idea of love. You don't really love. Get a person is like to be in love. This quote it, uh, perplexing. That coin anyway. Perplexingly So you know, like people for no Spartan, you know, sort of physical thing. They sort of ideas. They so Ah, dream. This is the way it was suddenly dream, because it's a dream in this. Your lifestyle is your It is your health. It is. This is your health. It's also inspiring and motivating other people, right? So, yes, every day you're really selling fitness selling fitness. You know, the feeling of having amazing APS wash. But perhaps we can actually wash clothes on your maps Look like, Yeah, so, you know, knowing that you take your top off when I take my top off. I used to know, like, you know, that it's like eps under these and look amazing and people would drew and all this other stuff. So, you know, making yourself desirable and ensuring that people are motivating them, encouraging them, uh, making you know, fingers desirable, making fitness and health desirable. Of course it should. Emily, it's not easy. A tea seller. You have to eat. No. Isn't that in order to use weed and Ah ha, that front stuff. Okay, so, um, it's really selling the feeling off energy, having energy and being vibrant, being energetic looking great loss off females on instagram They just seldom the folk to look the look off are looking nice beginning or, you know, like ripped jeans and, uh, messy hair or very created or if they cost plating and basically market that look, you know, look at this Look like this enemy, correct? Or do you look at, like, this TV? Correct it, right? So you're selling the look on. Then you can monetize that. We talked about monetizing later on, but for the most part, you know, it's looking great being power off, laying people show your life really mean you would walk into a room and have people turn it , Look at you and like, Oh, I want to be that guy. He looks amazing. He looks and taken. It's not just about what is under the closure. It's also like if you dress really well for a three piece suit or or your monkey suit on or yeah, but once he or any of distinct right people test papers, hits any guess attention like I have ah, have a client who dresses up as a chef, so people love to take pictures of him because he is, uh is a on my celebrity. Right. Here's Ah, a few 100 running is almost 100,000 followers on Instagram, and he has lots of followers sitting years. Also, it was like 100,000 people on Twitter. Hey, don't need us. It's about time we started his full time gig like, yes, it's one full time job. Um, So what's he selling? I'll have a link to his thing, and you tell me what he's selling. Okay. So amazing thing about, uh, this is you have people who like you who like what you have to offer, but is your lifestyle, your health, your fitness, your brand, They like you. They follow you and they don't unsubscribe. And people are willing to pay, You know, big money for that. Like it's not easy. Getting a brand like personal brain is not easy. So, um, is kind of Lee business consultancy. I've been in business consulting, see, for a very long time, and I don't just sell information. I'm just so, uh, products like, you know, you get this cause I'm not just talking the course. I'm selling a lot of other things way. Ask us us, and we'll let you. Also after the question. What? I myself, Obviously you bought this costs. But besides, there what am I selling and selling? I give you hit. So just let me know. What do you think I'm selling sex a cost? I mean, you bought a cost. Obviously. You want to buy something? Um, And so in summary, the answer is partly the tree. You are You're buying a dream. You're buying the dream off. Running a successful business and the dream can come true is not a dream. You know, pious sky counting. It's actually ever. It can be reality. So, you know, I was sick of wing sleep, shoots three piece double breasted and doesn't buttons, markets and handkerchiefs and all the other stuff. And, you know, you may look great, and they're so go for it. But if there's no, it's not you. Ah, you know, then no, just, you know, really on again today. Just be yourself heavy employees. No, you're important. Is this awesome feeling? Trust me, but, um really is being yourself and that Is this my really proposition? My position is that, uh um I'm not going to fill in the blanks. You you tell me in the comments below What do you think of this? But what? I missed something besides costs. And this is a dream, All right. One of my son and whoever does it gets like everyone. Everyone, one of you. 1st 1 of the 1st 5 who gets it right and, you know, don't copy. Okay? It was funny. So let's review I'm going to I took a bit more about dreams in the next video. Just maybe a really short video. And then after that, we're gonna talk about, uh, examples are highly effective, Mr Graham accounts. And we got to go look a few. Um, no, we're look at a few, but for most part, so dream. What is your dream? Right. Okay. In the comments below. Also, like, write down what your dreams are and go explore that. Okay, that's it for now. See the next video for part two of your dreams. Keep dreaming 11. Your Dreams - Part 2: Okay, so we're back Dreams like a sit in the past month. People's video said, My very proposition is myself. Um, the dream is what I'm selling. And there's a few other things and yourself also. But not just my dream, Not just your dream, right? You have to have more than a dream. You need to be able to put food table, but you don't make money. So some people's dreams are to, um, Teoh make money online. Does ah, noble thing because, you know, we'd company money. Uh, until one day when we're under on the spacecraft, we don't really need money anymore. Everything is, like, replicated it. You need to make a bomb. You don't need to farm for food or buy or do anything. It's all like putting machine it like we'll create, make me this cup of cocoa or something. Um, yeah. One day, everything it really replicated. Uh, when we just live in a global, it's not possible completing. We'll get Anyway, I'm digressing. So this is just really part two. I just have a few more talks about dreams and selling your dream. So what? What is the dream that people are willing to pay for most of my life. I've been trying to figure that out. Um, because, you know, if you don't have CEOs, you don't really have a business. So what is the dream that people are willing to pay for? So in the comments below, let me know, let everyone know, share your thoughts. What are people willing to pay for? What dream are debating the people is a good body. Was it, um, on obedient dog? Um, how to be a social successful blogger would be, You know how to make money with Facebook. Heirs to the ads. YouTube ads, etcetera. So lifestyle my store and cream. So what sets you apart? What is what is, um what sets you apart from your competition? This going back to the U. S. P. Your unique selling proposition? What is your unique proposition? What is your What is you value proposition? That's right. So service was interchangeable, but they are still have different nuances. That attitude not talk about right now. But for the most part, yeah, I use it interchangeably. Some pipe. So what sets you apart for your competitors? Your competition. So will Your dream would just remission cell. Would it turn your followers into true fans? People who follow you. Ah, and this is a common idea that you just need a dozen like hard core fans to follow you people who would follow you no matter what you do. Right. So, you know, you create a book you buy, you create a phoney deal by it. You know, if you if you start a podcast to listen to it The contact, right. It's crazy. A sounds like Who am I? Who are you deaf people do this, but people would unless they were shared like the followed. It would take a friend to be investor. There would be your evangelist. Yes, very humbling. Um, but that same time is it's this amazing. So Instagram is Really? Yeah. I mean, is that true? I think it is true. What do you think? Let me not comment again. Real Oh, Instagram is really all about selling dreams. What is your dream? What are you turn itself? So I I never believed harder. Never heard of it that way before onto now. And it's true, So I'm going to look hard to sell a tree. Um honestly, like, I'm not some expect, guru. I know. Eternal Jenna. Hi. Works And how it isn't that. But other day is like, I'm a practitioner. I need to practice what I'm talking about. I need to do one doing I need to do. I'm saying I need to, uh, to on. Yeah. I mean, it's like, it's good, you know? Are, you know, practically logically technically, but you have to do it. So I'm doing it. I'm going to work on him, figure it out, and you should, too. We should figure out she didn't find out. What is this? How do you do it and figure it out? So, um, and learn along the way. Like I'm learning as I'm doing these videos like, it's not like I have no everything. Um, so yeah. Dream people. Yeah. You know what people were people pay for? It is a dream. The people Why dreams? Yeah, people by junior, because you're selling dreams, sending dreams on Mr Graph. So this is getting a lot, but it's, uh, um His room is about finding art in everyday activities. You know, everyday things that we do. Um it's amazing. And, uh, fine art and them fine. You know, find something created to do. It could be, Ah, I want to get which way is up Because we're gonna talk about some effective accounts after this. So let me just move on to my father thoughts. So making something that was usually really pouring in dog and make it interesting, right? I think that's really what this program is. The best placed platform to do it on is to find boring things that make that interesting. Why didn't get incredibly interesting and exciting. So, people, you know, um, people often follow other people who make them feel good, inspire them. So those inspirational courts, like some people, just post courts every day like it's just just like you mean it post courts and inspires people and people love them and turn them into the message. They I mean, they share. They followed a heart they like, you know, they react to it. That's how about various really also about reaction. Reacting to things that you like or Ford What? Heavy. Right. Okay, so, um, some rice is it really is. What are you trying to sell? What is unique about you? What People will pay money for literally pay money for, um should, uh I want to say that I need to illustrate points. Really well, so I'm going to treat people willing to pay money for it. You don't like It's all about money. So what are people willing to pay money for, actually payment for your dreams? What is your dreams? What are you Um what do you use? Something but the people paying you money for is your dream good enough? You re willing to spend money like actual money on your dreams. So, what do you something right? Fitness, health, love, inspiration. This is guy who I actually follow because I like Shakespeare. He just he or she just pushes. Uh, Shakespeare courts and people loved him. Like a lot of people like me out there who love Shakespeare. So, um okay, starting that that really conclusive think has no dreams. People, people love dreams. Poor love to see what you're doing. And if you turn it into art, they will follow you like the reactor. It makes something boring and doll into something exciting. Follow people full of the people who are doing what you're doing, and you learn from them. and you get a special for them and uses by other people. It's all about inspiration and sudden dreams on instagram. Okay, let's say for no, that's really hot here. Okay. Next video we're going to be talking about, uh, honey effective is to Graham accounts, and, uh, we take a look. At what extent? Hiding, effective, effective. And, um Okay, so that's it. Two of the next video. 12. Highly effective Instagram Accounts: I So, looking at some effective, highly effective s agreement counts today to talk about it. I got no sleep. Person links at the bottom. Oh, are on the site where the video is gonna be. And I want you to share any of these or other concert you come across when shooting are highly effective, and we can talk about it in the comments and maybe I'll do another video. Um, yeah. So, you know, have you ever looked at those healthy lifestyle fitness? Um uh, videos. So on instagram accounts, they like, just muscular men or women, and they just want to promote your fitness lifestyle. Right. So you see, you know, you see silhouettes of people running against the sunset to see beautiful pictures of people in different countries with waterfalls, and then they're like India shorts off poplars on whatever. So there's lots off fitness type lifestyle instagram accounts out there, and most of time, they're pretty effective in because they have ripped. Guys were chocking. The hands are lifting weights and, uh, holding hands someone of the opposite gender. And just like it's is pretty romantic today in a romance and fingers and lot love so that's something to dream of. Love and romance and thinners and health as well. Right? So you see a ton of these fit women muscular men. Uh, today she just grow every day. Like people just love to scare content. So if you're one of those people that can do that, I can pull it off. You can actually look great and show people you're healthy lifestyle and like, I could be your your niche. So it is highly desirable that mean things about desire. If it's something highly desirable people wished, uh, you know, they were more fit or hefty than they loved. Watch these images they love Teoh, consume your content. Your videos were how to do a proper wish up. I did you a papa chiller o r? Sit up or show you do sit ups. Or if you do crunches like like what is different things? Um, so you gotta paint a picture for people some years, honey desirable. Something that they would love Teoh to become, I guess dreaming, uh, dreaming that they were fit and healthy. We don't having to go through orders difficult, difficult things. Well, like dieting and losing weed and like working out? Um, people like I like to wash what? God, instead of me. What you know, because working us hard it's not easy. So, you know, absolutely stunning images makes people jealous. The guys will be jealous of the guys, goes of each other's of the girls she has after I don't have abs and like, Yeah, So when it comes to put landing and promote products to like, let's just lines itself so nicely to two of products creation, right? If you can promote being affiliate for, like a like, for example. Ah, oxygen, water. Great. G p eight. It's like oxygen water. You can see this oxygen water four times more hydrated oxygen. Plus, it s this rich, so yeah, four times its most oxygen in your water I'm not promoting is because I drink it because this is actually a water bottle. I just keep the people on because it's kinda cool. And this, uh, meeting candor. So this is why I drink. But for the most part, that's that's all right. So good. Um okay, so it Oh, I go about two orders because it's a very interesting topping. And Heidi effective instagram in homes. I don't know the video question. Look. Enjoying 13. Choosing Your Niche: choosing your niche. What is your niche, right? This is This is, like, the most important thing. Because you be you, um, you do you You mean you like? That is very important, obviously. But at end of the day, you need Teoh sell something. I need to promote something. And usually if you just do your thing, people might find you in any way like I want to cto in response. It is our duty is or industrious, right? But think endorsements. Um, but you students familiar niche Because I have been playing around with Instagram and train with different things that I found out it after I got my niche stinks up to make more sense . Um, so choose choose what needs to work on and work on it. What is what is the What is the point of your instagram account? What is your industry right? It could be selling chairs and cables like it could be just at latest Your job. This is what you do, you know, car chairs and tables. Really? Well, you know what degree of reclines, the most comfortable, you know? Like what table heights of beds and this table can become Ah, stand up table stuff and work stuff. And then there's something you know. There's a whole science to learning about. Chairs and tables, tables and chairs, force in sports. Anything. Really. Aneesh could be anything. It's like it defines what you're doing the purpose of your account and also defines the audience. Who? The audience. What is your value? Proposition? Custody. You're knowledgeable. You know what is different things? Um, you can definitely use it to your advantage, right? So you could be the guy who, uh, specializes in costumes that cost big prostitutes are go specializes in key wasn't shares. Um, yeah. You know, you could have your room own little niche, so let's look it. Let's look a different Nisha's, uh, you know, um, on instagram, right? Some some people were really to fashion. So they have Dave himself. Models usually, and they would do with the showcase, their clothes, their designs there, different things, like they were different Juries and eventually promoters Things are wearing that could be our getting costumes to be happy. Cizik me to her us. Sufficient is big one. Food is another big one. I could sit before food, you know, if your chef? Or do you have some love and passion to make cakes or cupcakes or decree kicks like this desolate respect Nisha's? Well, just to really work really well. Clothing, fitness, food or the absolute finish oppression food. Um and, um yeah. And then obviously we talked about vacations. If you go on vacations, a lot of temperatures. Um, but you hold life justification. Just take picture. Were so join us anyway. Um, so one thing I guess is to avoid are competing directly with massive nature's like golf. I mean, is we will be hard to grow a golf. Uh, I said I possible risk you be harder to pick off niche. Coffee is one hot us to get into. But if you get into it like, got my link below, let me know. Um, so is some some obviously vestments of, like, yachts, like, uh, yeah, yacht on properties are easier. Customer. You could be adversity, agent. You could just stroke a stiffer property swing, but yachts will be more difficult. What else? Yeah, the thing is this this late, some issues are also very small. So you gotta watch out because it was too small. You coming to get people to like you follow you share your stuff. So, like, uh, yeah, so it just depends What kind dishes and also direct competition. Right? If you are working on a small category, a small niche, it's gonna be difficult if you are. If you don't have a very narrow leash like you finish is too small is very difficult. But these two largest very difficult depending on because this competitive right, because the large competitive um okay, like so finished for elderly will be a really cool Like I walked back Nintendo Wii waas order reach like senior homes were buying little boobies and senior citizens were playing tennis for pedals. And it's really it's really quite treating. Usually Google YouTube seniors with We get adobe and seniors so utterly fitness only fitness. Um 00 Grandmothers ensuring pools. How do you get them fit? Because this is witless, right? So you don't have to, uh I think it is so fitness for our delete people and that old or fitness weight training can aesthetics sort of different things and finished the finishes like broad category. So fitness institution nutrition could be really categorias Well, you know. So fitness get us to get fashion, fashion, fashion I don't honestly know too much about, but, uh, this many different life hacks you can do with fitness. How do professional on a budget professional or two to, uh, grand? It is distinctive her Stand out. Um, so people who follow you who love you more it's really about your followers because the channel is I mean, you too. No, it is a grave as a channel. It's really for your for your people. It's not really for you. Thank you. Like no vesting of Yes. You are serving them. You're serving the audience. They're giving them what you want. Sometimes they don't know what you want. So you give him something and didn't They don't like it. Don't let you know, right? Just like I For like, Bill. So Steve Jobs used to say, like, people don't know what you want. So you give them something, but he give them. He knew what he wanted. So he gave them something they wanted. In this case, like you guys spend anything, you're new to this giving people things day. You want them to have the middle necessary one If they don't want to tell you. Very simple. Okay, Now, assisting Bran, if you are not. If you're new to Instagram but your existing brand, then is a good chance. You really have your breath. You really have Ah, demographic. You know who your people good people who buy from you are You know you need to promote to them promote your brand to them, to instagram. So in this case, basically you take your understanding of the industry and the you transform it into the contexts off Instagram. For example, if you do life insurance, you know, how do you do, Instagram? Life insurance has to be something visual, like figments. It has to be visual, and you have to give them that You could use any bad news, right? Um, you have to appeal to your audience. No, no, left instruments just make you feel bad. So if it makes you feel bad, how do you make me if you goodbye by posting things that make me feel good about life insurance like you find me sticking k off? Rest in peace can only be the recipes, but I know younger people they loved r p. They said it all the time. My RPR heaters are like, you know, where my friends who go to the gym like they'll be like r i p legs or why p r shoulders abs . So they showed that beautiful, absolutely ripped ABS wishes true is ripped. Then, like rip legs, which could be ridden. Or it could be just like pain is difficult. Nothing races. Lazy is heavy. This is a good one. Yeah, right. Just on it. We need good things. So, um, keep your awesome looking ahead, Italo. Um, but yeah. So life insurance. So back to back to the whole value proposition. What is your value proposition? What is making you valuable compared to someone else who is not as valuable, right? Yeah. What makes you variable Compendious one out. So how is life insurance valuable? What is your value proposition? What is unique about you? How do you put tree in a visual and appealing way Visually appealing way so you can focus on very lots of pictures of happy, happy families. Having families with kids in a nice house and I get used means that you know the girl who is smiling like behind her fire like houses burning and his money. That could be something he used. But I know is that it's not a lot retaped for life insurance brokers and agents. And I think so. Yeah, because some things you can say something's gonna do, right? Just like real estate and other legal professions. It z quite a lot of tape. It just post pictures of people. Happy, smiling people. Happy life starting on vacations, Uh, give them a good reason to follow you. And now just arrested people. But give people a good reason to follow you. Um, people. We'll follow almost anyone. It was a good reason. Okay, hang on. Does this canoe get something done? Look happy. So I love to hear what you have to say in a communist below, uh, you have in here, let me know what niche industry in, and then we can take a look at that and then, like, creative work on it together. So Okay, I see. Mm. So yeah, I know Issue enough. What kind of, um, half were true? I mean, really true. The reserve is very densely. This is like the section, and I'm just looking through my notes and It's pretty dense, like I could do not every Eunice and only do not evident us. Um, okay, so next video, we do about personal branding, and, um, and after that, we just get started. We'll start getting into like, Mr Graham And how you can, uh, get things going. So it's like each section after section is like guest of it, are you? So thing is, I don't people just to, like, watch all this stuff and then not do anything when you guys to like, watching and do stuff and change your life. Um, okay, so next video, it's going about be about personal branding, something you should keep in mind, and and then we're going to start talking about how to grow your account. And then I think at that point, you were having true Mr Finish, When we start, uh, way start, I'll give a high degree account at the halfway point. So we're almost halfway point. It's been really fun. I really enjoy greenness videos and will continue And next video about personal branding and how to crawl your pistols or your category. How do you grow your account?