Instagram Marketing Strategy For Consistent Growth

1. Introduction: Hi, welcome. This class is designed to help you get results on Instagram for your online brand and business. If you're trying to use Instagram to grow a business, I'm going to give you a full breakdown of an Instagram marketing strategy that to help you grow your followers and generate consistent traffic for online brand. So Instagram is constantly evolving and it's becoming harder and harder for small creators to get noticed by new pupil. So my goal in this class is to give you a strategy that will always work no matter how the algorithm changes, because of focus on the most important things that every successful influencer on Instagram is using. So here's what we're going to cover in this class. First, you're going to learn how to niche down and select your target audience for the best results. After you've selected your target audience, I'm going to give you a content marketing strategy that you need to follow to get your content in front of people and grow faster. Then I'm going to introduce some tools that you can use to create better content and keep a consistent upload schedule. These tools will simply make life easier for you so that you can focus on producing the best quality content for our audience. After that, I'll give you my best hashtag research methods to find a low competition has that you'll be able to rank for and get more exposure. And finally, we're going to conclude our class. So now grab a notepad and a pen noise so that you don't miss anything important in this class. So let's get started with the first lesson. 2. Niching Down: So first, you need to focus on finding a niche. So initially the category or topic within which you plan to create content for Instagram page. For example, if you plan on creating an Instagram page focused on teaching people how to grow an online brand, then you're in the business niche. And if you plan on sharing some of your best homemade food recipes, then you end the food niche. So it's important for anyone studying an Instagram business to niche down because people on Instagram usually follow accounts that create content in a particular topic they interested in. And by making oil content around the seventies, it becomes easier for people to choose to follow your page and even become customers later on. So here's a list of some of the most profitable Instagram niches you can create content in. So there's the business niche. There is health and fitness, we have fashion. There's the beauty niche. This one is a big one. There's photography, food, animals and pets, parenting. We have the lifestyle niche and memes because everyone loves to loved ones now. All right, so there are a lot of niches out there that you can get in. And if you're focused enough, you can make any niche profitable. And if you're not sure about the niche, you want to create the piece around, I would suggest that you write down all your interests on a piece of paper and start crossing out what you don't want to share on Instagram. And from that list, you should have a few topics that you're interested in enough, post content on Instagram. But before you start posting, you want to make sure that other people creating content in that particular topic, because you want to choose something that's already been proven to work on Instagram. And that will make your job much easier rather than trying to reinvent the wheel, doing something new, hoping that it's going to be the next big thing. And it's also very important to choose something you're interested in are passionate about. Because sometimes when growing or Instagram business, you might face some challenges. And if you don't enjoy your niche, it's easy to quit. So go ahead and choose your niche and make sure it's something you're passionate about and has been proven to work. 3. Content Marketing: In this video, I want to talk about how important your content is on Instagram. And most people that are trying to grow on Instagram tend to ignore the importance of the quality of the content. Most of the time they just focused on finding the best growth strategies to gain more followers and grow their pages. But don't forget that there are real people visiting your Instagram profile. And if someone finds a place to whatever good strategy you're using, they're going to see your content and you cannot put in enough effort in making good-quality to content, you're going to lose. A lot of people are doubled up tending to follow us. If you had put a little bit more effort in your content. So I want you to focus on making really good content first before thinking about any growth strategies are metals to get followers. Because if you have great content, even with average growth strategies, he was to be able to grow your page. But if you have low-quality content, you won't be able to grow even with the best growth strategies out there. Now, let's talk about how you can create the best content to grow your Instagram brand. So the goal is to create the most engaging and valuable content for our audience. But to do this, you need to know your audience very well. Because if you don't know who your audience is, how you're going to create the best content for them. So getting a clear understanding of your target audience will impact every aspect of Instagram marketing and growth. So the first step is to identify who you are. I do follow up is that you want to get in front of and what type of content is going to best serve that person. The best way to start is to see what content is performing the best on other accounts in your niche that have a daily, the same people you're targeting. And by looking at the best-performing posts, you're going to have an idea of the type of content your target audience really likes. So this right here is a screenshot of the content on one of my Instagram pages. So I'm going to use this as an example. So let's say this is an Instagram page in your niche, which want to do is take a look at other content and you want to find the best-performing posts like this right here where I've put these red circles. As you can see, this post right here, good over 90 thousand views, and this one got about 200 thousand views. So what you want to do is when I examined the best-performing posts and you want to take note of what the created date in that pose different compared to the other content that's not performing as well. And by doing this, you're going to have a good idea of the type of content that might go viral on your page. And this is one of the best ways to get started as a complete beginner, if you're trying to find some good content ideas for Instagram page, the most important thing is to keep your target audience in mind when creating your content so that you can come up with the best quality content that your followers will find valuable. So to help you come up with the best content, you need to answer these questions about your target audience to best understand how to serve them. So these questions are, what are the goals of your target audience that your content and brand can help them achieve. What are the values of your target audience? And by what means are they willing to achieve their goals? What are their main challenges and pain points that your business or services can help them with. Finally, how can you create engaging content and provide more value to your audience? So finding answers to these questions, we hope you come up with great content ideas that you hook your audience. I'll fill up any holes in your content creation process. So at your own time, you can find more questions that you can answer to help you better understand your audience and create the best content for them. But this is a great starting point if you're just at the beginning of your content creation process. So make sure you take notes on this and try to come up with some ideas to help you create amazing content for Instagram page. See you in the next lesson. 4. Tools For Growth: In this video, I want to talk about some tools you might want to use to help you create better content and grow Instagram followers. First of all, I want to mention that most of your growth on Instagram will come from your content that gets on the Explore page. And to get unexplored page, you need to have really good content. Because your engagement rate is what determines whether or not your content, which is the Explore page. So if your posts are getting a lot of likes and comments, there is a high chance that you will reach on the Explore page. But if you're just getting started and you don't have any followers, it's really hard to get a lot of likes and comments. And getting unexplored page becomes even harder. But there's a solution to this problem, and that is using Instagram Reels. So I've been on Instagram for a long time now and have grown multiple pages in different niches, even though it's harder to grow these days than it used to be in the past. It's actually never been easier to get unexplored page than it is now with Instagram Reels. So if you really want to grow faster on Instagram, you need to start posting Instagram rules as soon as possible, and you don't have to worry about shooting videos are showing your face on camera. Because I'm going to show you a tool that can help you create Instagram rules without creating videos yourself. The two are going to use is called Canva. Canva is an online graphic design tool that you can use to design different kinds of contents for online business canvas and easily drag and drop to the N1 can use. So for me personally, are not really that good with Photoshop and I'm not a professional graphic designer, so I just use Canva for all my designs. So now let me just show you some of my recent designs with Canva. So this right here is a presentation for this subclass such origin. So you probably saw this image in the previous video. So I use Canva for that. And this is a logo and actually made a further six pages e-book with Canva. And this is a YouTube thumbnail. So literally use Canva for everything. So this right here is an Instagram real and actually made this live in one of my Skillshare classes. And this right here is a cover for animals skews your classes too. So the rest you're seeing right here on my Instagram posts. So as you can see, you can use combo to make any type of content. You can make presentations, logos, info-graphics, videos, and Instagram rules. So the first thing you want to do is to create an account with Canva. Then you want to come over here where it says Create a design. Just click on that. And you wanna come over here to the search bar and you want to type any real. And as you can see right here is saying Instagram rule, just click on that. It's going to open in a new tab. Okay, so we have a blank template and we can start adding content over here. And as you can see on the left-hand side on top right there, gives you a lot of different templates that you can use to make your videos just to make things easier for you. So just play around with the tool and get familiar with it. If we come over here to elements, Canva provides a lot of different icons and graphics you can use for design. So I'm just search for this omega over here. Okay, so as you can see, right, the campus given us a lot of different icons, graphics, and images, they're related to. Skewered right here, digital marketer or digital marketing. So you can go ahead and select these, any of these and use that for content. For example, on a used this right here is when I click on it. So I can move this around. You can try that, just double-click on it. I can drag the sides to make it smaller or increase the size. So you can do whatever you want with this. So if I add some text, I can come over here to text the squiggle there. And I can add a heading subheading. So just go ahead and add the sub heading is click that. And you can ride your text right there, right? So I just added some text right there so I can drag the size to make this bigger. Can double-click and I just move it down the name highlighted text, make my text bold. You can do whatever you want. You can change the color. Just click on that, come over here. Text color, and you can select whatever color you want. So another thing you can do is come back to elements. Search for shapes. Select this box right here. Now just move this right behind my text and then just drag this side like that. So I'll make this black. So you didn't let me just come to go to black. You can make this transparent like a little bit. I'm just come over here, click on the More button right there. Let's click on that and come over here to transparency. And you can adjust this over you want. Then just come back to my text and make this white. And if I want to change my bug on color, I can just click anywhere within this box and come over here. And I can select my color. So you can change this to whatever you want to just leave it like that. I'm just make this bigger. So another cool thing I like doing is adding some animation to my texts so I can click on my text editor and come over here to animate. And I can select whatever animation I want. So just hover your mouse over these options and it's going to show you the effect on the, go ahead and select this. Let's click on that and you're done. So another thing you can pay attention to is the length of your video. So as you can see, it's only five seconds right there. So I can come over here and just drag this to make this longer. As you can see, I can just make this shot they will want. So just leave it at five seconds. While I usually like doing is duplicating this thing right here. So I'm just go ahead and duplicate this. Duplicate. So this video is like five seconds to. So the first five seconds could be like the intro. And you can now start I denote D, So I would say lake. So you can adjectives right there, you can say anything, I'll just say a content creation. Let's just leave it right there. So another thing you can do is add a video. If you want to. Go ahead and delete that and come over here to videos, is click on that. And again, you can search for whatever video you want. So let's say I want a video related to content creation. So I just search for that content creation right here. Whereas they can go ahead and watch these videos and you can add whatever video you want. To just go ahead and click on this. Okay, So this video is long, like 52 seconds. So just reduce the land. Let's come over here and drag this left. So I'm just going to make this like close to seven. So I'll just leave it right there. And then you click on that video. And we need this to be behind the text and this box right here. So just come up here to position and you can click on backwards as you can see it. So let's drag this to the side, the corners. So it can drag this thing right there to the lab at the beginning. And you can go ahead and play this. Alright, so that's perfect. Or you can do this. Keep on adding motifs, more videos, more clips. Just be creative with the two. As you can see, I wasn't even trying AND turned out to be okay. And for the audio, you can just come up here to audio. Just click on that edge. You can select whatever order you want to play in your video so you can go ahead and play them and tossed it out. So once you find an audio on a trout, just go ahead and click on it. Okay, so there's my audio right there. So you can go ahead and play this and test it out. Right? So at this point you kind of get the idea guy. Or you can do just keep on adding more clips, more deep, more graphics, and just be creative with the two. Comma gives you everything you need to graduate Instagram rules. So when you're done creating your content, or you can do this, come over here and click on share. And you're gonna come over here to download, click on that button. And you want to go ahead and download your video. Once you have your content ready, it's time to post on your Instagram page. Now I want to mention that the only way you'd be able to grow on Instagram is by posting consistently. So Instagram is not like other platforms where you can get away with posting once in awhile, you need to be consistent in order to grow a successful Instagram page. So my suggestion is to pause three to five times every day if you can try to post at least three times every day, or if you can't, always just impossible or at least once every single day. So as for me, I currently run multiple Instagram accounts and have been able to pass through it five times every day on each one of my pages. So it may be thinking right now, like, how's that possible? It is possible if you're scheduling your content. So while I normally do is that I scheduled a week's worth of content in advance. And that saves me a lot of time to plan and create my content for my pages. So this brings us to the next tool I want you guys to start using. Okay, so to schedule your content, you're going to use Facebook's very own Creator Studio. So this door here allows me to schedule my content. I never miss an upload on Instagram. So you can search for Credit Studio and Google and you can find this side, or it can just come directly to business.facebook.com, four slash Creator Studio. So you want to make sure you select your Instagram icon because this tool allows you to post on your Facebook pages as well. Once you've selected that, you can just come down here to Instagram accounts. Click that. And over here you'll be able to add your Instagram account. So you can add multiple accounts for like, just go ahead and click on Add. And you can go ahead and login to your account and it's going to come down here. So once you've added your account, you can come over here to the library to see all your content. Okay, and now I'm going to show you guys how to schedule content using Credit Studio. So just want to come over here to create a post. And you want to select Instagram feed. Just click on that. And you want to select your account. Just go ahead and select my account right there. And everything is straightforward. So over here you can add your caption. So I have a pre-written captioning right here. And down here, you can add your contents. So it just go ahead and select our content and from file upload. And you can go ahead and select your video from a computer and click on Open. Alright, so my video's done uploading, as you can see right there, it says 100% and you can select your cover image. Is click on that. It's going to go ahead and select. Let me just go ahead and scroll to the right. Select this one right here, and then come back to my post, right? So if I want to pause this immediately to our Instagram page, you can just click on Publish. And if you want to schedule it, just click on this drop-down arrow. And you want to select Schedule. And you can select your date. So you want this to go like on the 30th or whatever or just choose today. And I'll choose my time is greater than 6600 PM. And then just click on schedule and distance is going to go live on at 06:00 PM. So for now, just go ahead and publish this right there. So as you can see, you can easily schedule your content using Credit Studio. And for now, just publish my content, my Instagram page. Just click on Publish. So as you can see, your posts will successfully published to Instagram. You can see there's my video right there. So right now I just go over to Instagram and check it out. Okay, so I want my Instagram page right here, and there's my piece of content right there. And let's go over to reuse. As you can see, there's my video right there is. Go ahead and check it out. Okay, so that's it, guys. I showed you everything, this video, how you can create your Instagram reels and how you can schedule contents. So just stay consistent with your uploads. So just go ahead and put this into action. And yeah, that's it, guys. I'll see you in the next video. 5. Best Hashtag Strategy: In this video, I'm going to talk about Instagram hashtags and how to find the best hashtags for your posts. The most common question I usually see people ask about hashtags is how many hashtags should you use? So there's no one right answer to this question. So I can do to use 35 or denies dogs. But the best thing you can do is to use as many hashtags as you find a relevant to your post. If your post is about a specific recipe list. So for example, a kiddo that recipe only use hashtags that are related to kill her dad. If you find five or ten hashtags and kill her dad recipes, then use those hashtags and a boisterous night out tomorrow hashtags, even if they might be related to the niche, if it's not kinda dad and don't use it. So this is what has worked best for me recently. So just use as many hashtags as you find a relevant to your post. So if you're trying to find some hashtag ideas, I'd recommend you use this website right here. It's completely free to use. You don't need to sign up for anything. So this is not the only website you can use, the so many websites that could help you with your Instagram hashtag research. So just Google that and you can find one that you like this though. And I personally use, and it's called or hashtags. So what you do is that when you come to this site, you need to come over here where it says generator. And you want to insert your queue at right there. So we use the same example of kiddo. So just go ahead and select kiddo. And you want to make sure I select the top hashtags. And you want to click on Generate. Okay, so now we have some results right here is showing us the top results for our keyword, which is kiddo. So over here, down here you can see all these hashtags that we can use. What most people do is that they just come over here, then the copy these hashtags and a post them on the Instagram post. And when it does not work, the stack complainant that has tags don't work. So I'm going to show you guys the right way to do this. So one thing to keep in mind is that this has tags right here are the best top hashtags, which means these are the hashtags that have been used the most on Instagram and they're getting the most traffic. There's a lot of competition for these hashtags right here. So what you do is you use these hashtags to do some research and find the best hashtags for Instagram page depending on the size. So what I wanna do is just go ahead and copy one of these hashtags. And you want to come over to Instagram and just paste that in the search bar. Just do that. Okay, so as you can see right here, this hashtag has over 1 million posts, which means if you add your post on this hashtag, it transits of ranking or getting pond really slim. So which one to do instead is look at other related hashtags. Instagram is suggesting to have less competition. Let's say you're just getting started with Instagram and you have less than 5 thousand followers, your ability to rank on hashtags is less compared to a page with like 50 thousand followers. So if you're just a small page, instead of trying to rank for this hashtag right here with the Medium post, I suggest you going for this hashtag right here, with only 2 thousand posts, you have a chance of ranking this hairstyle compared to this one. I mean, if you're a small page, you don't have it sounds for this has got to be honest. So what I'll do is I'll take this hashtag right here. And I would open a Google document and I'll just paste my hashtag right here. And I'd go back to these two and find more hashtags. So let's just take another hashtag right here. And I'll come back to Instagram and paste my hashtag in the right size. You can see right here, guys, this hashtag has over for me on pause, so we have no chance of ranking for that hashtag. So just go down here and find a better hashtags. So as you can see, I usually go fast as like days five thousand, five thousand post two thousand, two thousand. So which one would do is just go ahead and take this as tags and add them to a Google doc file. Right? So I just went ahead and added those hashtags. So this is exactly how I find low competition has tags that might have a chance to rank for. So to recap, what I simply do is I go to any hashtag Rousseau's to. It doesn't have to be this one specifically. This is the one that I use personally. Then when I get here, all I do is I just type in a keyword that's related to my post. And these two is just going to generate a bunch of hashtags for me. And I just go ahead and copy this hashtag right here. You can select any hashtag, go back to Instagram, do some research, and find hashtags with low competition. So I'll just press that has taken there are, as you can see, right there were all these results. So for me on pause, just ignore that and find a better has to act like this right here. Could all recipes easy? So I'll just take this and add that to our Google Doc. Okay, I'm just like that guys, I have my hashtag right there. Okay. So that's simply I do to find the best hashtags for my Instagram pages. So you want to do is just repeat this process and to help like that, it has tags or however many hashtags you want to have and has a gain more followers, you can start adding bigger hashtag. So that's my hashtag research process guys, just go ahead and put that into action. And yeah, that's it for this video. Thanks for watching. 6. Conclusion: Alright, now we've come to the end and they just wanted to thank you for spending some time learning from the content that I've put together for you in this class. Now, the most important thing is for you to use the knowledge you gain from this class to go Instagram brand. I don't want you to take consistent action what you've learned because that's the only way you see results. So that's it for this class. And please check out some of my other Skillshare classes for more information on how to grow on Instagram and build an online brand. So that's it for now. And thanks for watching.