Instagram Marketing: Reels and boosting Sales for Small Business Owners

1. Intro: Imagine your Instagram is 37 times better in a year. All things that 30-minute course, 37 times. It's quiet a lot, right? Have you heard about James clears thoughts about the daily 1%. If you get 1% better each day for one year, you will end up 37 times better by the time you're done. 37 times, I can get over it. I already did a basic Instagram course about the fundamentals. In the upcoming videos, we're going to focus on that 1% getting better and better step-by-step, day-by-day, which you can implement on your Instagram right away. This course is dedicated to small business owners who are comfortable with Instagram already. Let's say you already know what works well with your audience, your biorhythm points. You have your highlights, you have your reviews, you have your storytelling. You don't quit sales after Sarah. You have beautiful visuals. So in general, you're on top of your game when it comes to publish into your social media, but your business is important to you. Girl, so curious what you'd like to improve. And you're always wondering what else you could do to elevate your business even further. High. I'm Diana dopa density and I run an award winning marketing agency and hungry. With my amazing team, we have small businesses from all over the world, from Australia to Bali to tackle that social media game and use Instagram as a sales Magnite. I mean, look at Montana. He being in this beautiful boutique hotel in Bali. After the first year working together, they had to add their bookings seem to manage their Instagram. Because over 60 per cent of your bookings, we're now coming from Instagram alone, okay? Now that you know that we're super amazing, Let's see how are we going to reach that extra 1% for you in these upcoming videos, I'm going to talk about real other content types that work best for your business ago. How you can find important customer trust-building UDC, even if you think you don't have any, I'll share my secrets to generate more sales on Instagram related to engagement and the tactics that saves me a lot of time while doing so. Lastly, I'll end this course with five more bonus steps just for you to soar even higher. Join me in my marketing manager, Bianchi. And let's reach your Instagram's highest potential. 2. Reels and other fun stuff: Let's say you're a bad *** when it comes to Instagram marketing. You know what kind of content works well with your audience. You have beautiful images. You don't put sales after sales. You have your storytelling, you have your reviews, you have your highlights, and in general, you're on top of your game when it comes to posting curious social media, but you're also curious one, you'd like to improve and push your boundaries further. And you always thinking what you can do to elevate your brand even further. Have you heard about James Clear starts about the daily 1%. If you get 1% better each day for one year, you'll end up 37 times better by the time you're done. 37 times. That's crazy. This part of the course circles around content and how it should be sharing them to maximize your image. I'm going to talk about three important topics. Real image Layouts and Stop, Stop, Stop, Stop right there. So English is not my first language clearly. And I have been using this word to completely wrong throughout the whole class. So you're going to hear Google saying it, instead of me, sorry, carousels. For real, thrilled. You might have heard that Instagram is copying TikTok, so it's getting pretty heavy on video as well. And people are not so happy about this because we already have TikTok. Tiktok. But you gotta do what? You gotta do. Videos nowadays generally get more reach. Now all videos are uploaded as reals. But just to be safe, I encourage you to upload as many videos as you can, add the trending sound to it and making them short and very catching the first three to 5 s. Now, this is important. You don't need fancy videos, are a huge videography budget. I mean, of course, professional videos are amazing. And I'm not just saying this because TO me, my amazing talented videographer is watching me right now with the strange look on his face. For real. These are amazing. You could use it on your website or social media campaigns. Amazing. Having a few epic professional video is made, are great. But these feeds videos I'm talking about don't have to be perfect. You don't need to hire professional team or a video crew. You could just take them on your own phone. Look at this random video over restaurant managers, juggling with for hamburgers. It was one of the most successful videos we posted. And I caught it on a random day while joking around with this stuff in the kitchen or this one with the terrace. According to my experience, people love the behind the scenes, unedited, raw video content. It's unfiltered, it's wrong. It's a real, it really makes your brand relatable. What kind of videos should these be? I thought you'd never ask anything from behind the scenes or educational ones showcasing your product while being used or just your surroundings. A video review maybe, or if you're brave enough, you talking to the camera. The importance of video was made clear to me just a few weeks ago when I was hosting a one-on-one workshop for someone who sells custom made computers. He actually saw my first course and one of the one-on-one session after one month, we scheduled a little catch-up to see how his socialist developed. He not only did amazing, but his reach became seven times bigger than even surprised me. And I'm confident that this was thanks to all the videos he was able to post on his feet. The sweet spot would be if you couldn't combine these raw, unedited videos with professional photos on your feet. Take a look at how we do it with one of my clients restaurant in Budapest. See how we're adding photos of the menu, but also snippets of the vibes and a little update to this. In 2023, Instagram announced a new initiative that they will return back to photo instead of pushing video. But I'll see it when I see it. Just keep on posting your videos for now. Our second topic, image Layouts got posting horizontal images and start pushing vertical. Vertical images are a tad longer. Therefore, our scene a little bit longer on the feed, people spend more time on it, and that alters the algorithm in your favor. Remember that 1%, we have been experiencing this for a longer period now since Instagram is pushing video content, which is also where to go. So really, it's getting more and more relevant. I suggest that the next time we are working with a photographer. As for vertical shots, when I'm out with my agency and we're doing a photo shoot. I don't care for the horizontal images anymore. I always ask for the vertical ones. And to be honest, I could use those in the stories as well. So really it's a win-win. Now lastly, here's cells containing multiple images up to ten actually carousels. Let's tend to do slightly better in the feed as the second or even third image gets shown to your audience after they have already seen the first, makes sure your first two or three image is the most appealing. You can also try to tell a story here. Like what one of our previous kinds, we did a tour of the hotel. You can not only see the room, but you can also showcase the bathroom, the premises that communal pool, and so on. This also alters the algorithm to your favor. The longer people stay on your photos, presumably, the better your content is. Among the ten slots. You can even combine photo and video content together, but be aware that that only works on Instagram, but not on Facebook. Any questions? Feel free to ask me in the comments 3. Customer photos? Why and how you should use them: This class size further into UGC, meaning user-generated content. This goes a long way. Did you know that over 92% of online customers to read reviews before making any purchasing decisions. Ugc taps right into this. These are people who are already bought from. You already used your service and posted about it. You need to take advantage of this incorporated in your content calendar. But you already know that what this class helps with is how you can find this potential UGC as you might be missing out on a ton, I'm going to split it into three sections. First, people tagging you directly. People tagging it with hashtags, and people tagging with locations. So starting off with the first one, people tagging you directly. Well, isn't that just widths? I mean, can you queue in? Can you feel the love tonight? I'm in so nice of them to take the time and effort and tagging their personal stuff. It's just it's golden generally. And this is the lawyer in me speaking, you should always ask permission to use somebody's photos for your own social media. And I hear you, it's a hassle to ask permission every time. And you haven't heard this from me. But I think if someone tags in the public profile, you can in good faith presume that they're happy to be associated with your brand and wouldn't mind, you will be posting their picture. That's why they tag you. I usually save these photos and mix them in, in the client's content. In general, people are happy about it. In the past years while I was managing double-digit accounts, I have gotten to or requests to remove a photo and without any problem, we have removed it according to the legitimate process of the notice and takedown procedure, where the content is removed by the house following ones notice. But there's another problem with downloading images from Instagram with the comment right-click and say photo is that the quality is really, really poor and you don't want to mix that in which your own quality content, but show you not worry, I got you covered. There is a way you can get around this and feel like this dude, I'm clearly know IT genius. But before I start my agency, I was working for an IT startup. And that's where I learned how I can download photos from Instagram and Facebook without losing the quality. My jaw dropped. When my colleague told me this method and all of these metrics like characters started flooding my computer screen. So if you're familiar with this process, you can skip this part. But if not, take the right field with me and see how it's done, go to the photo in question. Right-click eggs and mine. Click here and search for the photo until basically the photo itself lights up. Double-click, highlight this area, and copy it, Cmd C or Control C, controversy, whatever. Then open a new browser, paste it in the search and wallah, There's your photo. Now you can download it with the common right-click and download button. Now off to our second topic. People are tagging it with hashtags. Previously we talked about that, which you get notified. But sometimes people might be tagging you and you're missing out because you don't get notified, e.g. when people tagging hashtags are allocation. So there's a little trick I use to find potential UTC, head to the Instagram search console right here, and search for your brand's name as a hashtag. You will be surprised how many times people use their name as a hashtag and you haven't even heard about it. Sometimes bigger brands create their own branded hashtags, which can be a great way to build awareness and correct potential UGC. Look at it here or here. You can also follow any hashtag just like you would follow an account. Then it will also show up in your feed when someone uses them. Now off to our last topic, people tagging your locations. Clearly it applies to location-based businesses. You're going to head to the same Instagram Search Console, but this time, search for your brand's name as a location. This is a 2.1 tip. First, you can see who added your location to their photos. If you're doing this for the first time, go through them all. I usually check the most recent ones probably once a week. Often people don't take your account because let's say a restaurant and they think of you as more of a location rather than a business. So tagging you doesn't come into their mind, but they might add where they are. Now why I mentioned this is a two-in-one tip is because people can add locations to their stories as well. For awhile, this feature was lost and I was so bummed. But now this feature is back and some of you can see it as well. So we're still in the location space. Instead of going here, we're going to tap on the stories icon. Here you can see who mentioned your location in the past 24 h and not just as n knot as your Instagram handle. I always react to these and give the account to follow. It's important to engage with your audience. And that will be the main point of Instagram to they say it costs much less to keep an existing buyer than to bring in a new one. Be sure to click on the user's name up here and head to their Instagram profile while you are watching this story. Otherwise, it will get lost for some reason. Please fix this Instagram. Lastly, related to all UGC content we discussed, do yourself a favor and organize it all in one place. Save these posts by your visitors within your Instagram with this little Save button in the right corner of each image, I always say what we are tagged in or whatever I find connected to us. You'll have it all in one place organized. It's literally a goldmine for later on, when you're looking for you to see two posts. If you have any questions, don't hesitate to ask me in the comments 4. Boost sales with Engagement: Well ultimately, Instagram is a social platform. It's meant to be shared, a visual diary for friends. Remember the times when it was just all fun and games were posting oversaturated random images of our food landscape. Just look at my outrageous photos from 2002. During the year, the platform has evolved and it became a great way for brands as well to connect with their audience. But engagement stays the same. It's part of the deal you can grow without nurturing, caring for your audience. That's why engagement is so important, and that's why this class is dedicated to engage them. But engagement takes time. And what this class helps with is minimizing your time while maximizing your engagement. I'm going to talk about four important topics. One, engagement in general and tactics are used to win more sales, to welcome message. Three, time-saving engagement hat. And for your following base, as mentioned, engagement is so important. I always like comment and follow someone when they mentioned our account and engagement shouldn't stop there. I go ahead and like their photos when they show up on my feed the next time as well. Further relationship to build, you need multiple tractions. Every time you like someone's photo or your name pops up in front of them. That can help with toma, top-of-mind awareness. And later on, when they're looking to go to a restaurant to eat or what to buy as a Christmas present, your brand might pop into their head, opposed to a brand who hasn't been doing it's engaging. This doesn't take up much time. So next time, try this. When you go on Instagram, just like and comment the first few photos you see. This way, you're always sharing a little off towards an account that has already chosen new ones. There's a thick thick I used to when more sales, especially warehouse, while handling the marketing of a hotel based in Bali, which can work well with location-based businesses like hotels, bars, restaurants, and cetera, which focuses on people currently in your area. First, I'll use the example of a bob side, a fun park located near Lake volatile. What I used to do is I would search for locations nearby or a very touristy one every two to three days ahead to dislocations and like comment on the posts, the people added there, or if we're there recently, it's very important that this has to be a genuine comment such as, wow, I loved the angle you take the shot from or whatever. I want lunch and my services or anything related, I'll just be showing appreciation towards someone that's in my area. Sometimes even follow them if judging by their profile, they seem like my target audience. This helps to get your name in their head. And they might think, wow, this brand hasn't even cross my mind before, but maybe we should have their neck since we're already so close with the hotel that I mentioned that was located in a little Watteau. I used to do this with locations such as Shan Gu food or semi NAC, or even the airport. When someone was landing there. When you're offering a location-based service. This could work great in your favor, but you really need to be honest here. Don't go spamming people. Nobody appreciates that. Welcome message. This one is a little bit tricky with this hotel client of mine. This was definitely our secret weapon. People followed us and then I would manually send a welcome message one-by-one saying something like, hi, how grateful we are that you followed us and we're looking forward to welcoming you and you can check out our rooms on our Instagram, etc. This works so well. Again, it's important. This was not a spam either. We only send these messages to people, to people who were already interested in our product, who are already followed us, who expressed interest in our business. This malcolm message served as a little notch for them to properly engage back and make a booking. We reached an over 60% booking in the first year of opening. And I'm convinced that this was one of the reasons why I don't see your clients using this. It's pretty time-consuming, but there's also a trick that I'll share with you soon that can minimize the effort. Put an end to this. Our third topic is this time-saving hack, save replies, FAQs, what people usually ask when they message you, which they could most times find the width are just a few clicks, but they're just too lazy. Instead of typing everything out every single time. Like are you open on Sundays or what are the prices? You can just add a shortcut to these answers. Save yourself some time, and add these to your quick replies. E.g. I. Use the character H as a shortcut for sending out duplicate messages. But just recently we were running an influencer campaign for a new restaurant. So I saved the invitation as a saved reply and send them out this way. Once you type the shortcut and you can change whatever you want, like the name, making it feel more custom. And here's where you can find it. Hard to settings. Then business saved reply. With clicking the cross on the top-right corner, you can create a new saved reply. Our fourth topic is following this. I know, I know you want more followers and metric number, a specific number to indicate success. But please don't do the massive follow-on follow game. I've been there, I had clients asking for this and 99%, it doesn't work. Instead it actually works against you. You get flooded with people not really interested in what you are about. So they don't really care or engage with your content. Which for the algorithm means that your content is not really good. So it doesn't get shown to people further. It's just a vicious circle. I'm not saying you shouldn't follow people at all, but not in a crazy way. For hundreds each day. If you follow a few accounts that seem like your ideal audience, who's gone the new light to see popping up on your feet. That's great. And that should be the point of the platform as well. The number following is simply a vanity number. It only had perks until about 2021 because before then only accounts over 10,000 followers could add links to their stories. Now everyone can even personal accounts. But if you're still not convinced, I got one of my biggest clients when I only had 50 followers. It's all about really finding the right tribe. I always tell my clients that we're not looking for followers, were looking for fans? Say that again because that's how important that is. We're aiming for fans and followers. Want to know more. Let me know in the comments 5. Extra + 5 Bonus Tips: There are a couple of small adjustments you can make to reach a bigger audience and ultimately have a kick-ass Instagram account. So I added more bonus tip just for you to start even higher. I haven't organized these as the previous ones, so these are just going to belabor further and knick-knacks, knick-knacks number one, tagging relevant accounts. Tagging other accounts can potentially help you reach further audiences. If you are in luck, they might even reshare your content with their own audience. And now that's a match made in heaven. E.g. I. Took over a bubble to use Instagram account in wood whose target audiences, foreigners visiting the city in our first post with tags, relevant accounts, news outlets, appreciation accounts that are dedicated to branch and foodies and other gastronomical teams. The very next day, we got featured on one of these and one of them reach out to us to collaborate. Or another example, Liquid Lines creative, who's a talented Frenchie photographer based in Australia, focused on surfing and the outdoor lifestyle. We've consistently tagged relevant accounts. Here. We've got featured on the multiple times later on as well. This one is some of your Sherlock Holmes skills, research potential newspapers, appreciation accounts, or even partners. Here again, it's important that you shouldn't spend these accounts. You have to be relevant for us and they have to be relevant for you. Some even encouraged people to use your hashtags or to tag them to get featured like here or here. This works with almost every industry as well. We haven't talked product for use with one of my accounts for dentist, Mi'kmaq number to keeping your stories consistent. Branding and consistency shouldn't stop at your feed. Website packaging. You should incorporate it in your stories as well. When people are following you around watching your stores, they should be able to instantly tell that it's your story without even having to look at your Instagram handle. See the difference in these two accounts. The colors, the fonts, and when it comes to reshare In story, your branding should be still important. Since Instagram doesn't offer individual colors or branding Kits. There's this trick I use to keep our stories. Brenton, here's how I do it. I make a screenshot of our brand at color. Or you can just have a brand that folder in your phone and pull it up from there. Add the story you'd like to share. At this picture you took that involves your brand's color. Click on the paintbrush, and then on the picture. You took a bit longer. This way you can choose whatever color you want to display on the screen and pop it onto the background, deletes the original photo and water. There's your branded color background. A little extra tip here. Sometimes I also add our name and a clickable version up on the right. Otherwise, I'll direct people to the account profile who I shared. This is not a must. I just liked the option to click to our profile this way. Knick-knacks number three, adding locations to your posts. Not only yours. This is not going to come as a surprise as you're already on top of your game when it comes to Instagram. So I bet you're adding occasions to your post. But once in awhile, switch it up two locations near it. Previously I had a colleague, clonidine saying, Oh my God, you accidentally typed the wrong location in your post. And he was quite surprised when I told him that it was intentional. That's when I realized that this is not as common as I thought. But if you think about it, it's quite logical. E.g. with this client because the restaurant, you get a lot of foreigners, a tourist visiting us. So sometimes tag popular tourist attractions nearby, hoping that they're doing the same thing. We're searching for the same stuff. This way we might pop in front of their eyes as well. Also, I'm doing this in English, not in Hungarian because that's what my target audience would be using as well. Mi'kmaq number four, best times to post. Do you know when your audience is most active? It's important not to just post randomly, but when your audience is online, because once you start posting something, the algorithm starts to exit mine. It is a good, should I be showing this to other people? If your audience starts to engage with it, then the algorithm will be like, that's nice, that's cool. I'll be showing this to other people. Let's say you're posting a 02:00 A.M. in the morning when everybody is sleeping, then the algorithm will be like, okay, Next. So how can you tell when your audience is most active? Luckily, Amsterdam has your back like this. You can easily access to this data inside the app, inside the analytics to head to the professional dashboard, then account insights. Total followers. Scroll down to the bottom. Here you can see your data broken down daily and hourly. If you're looking for an easier approach. I also use a scheduling tool called later, which has a freebie option for small business owners. Where you can access this data easily and it automatically marks your best time to post based on follower activity. Looking at number five, create your own gift. This is a pretty fun way to boost your awareness. You can create these for free for your business on Giphy, we have created some for salty Breeze Bali, a couple of cute brand body related images and words. We often use the phrase book via dm. So we made on gift for us out. It's unreal, but these gifts reached over two-and-a-half million people in the first six months. Or look at the ones we created for a dentist client. Learn from my mistake though, if I could do anything different, I would always add two different types of gifts. One with my logo on it and the other one without my logo. People are not so keen to share a gift with a random logo on it. So they're going to share the one without it. But that brief second one, they're looking for gifts to share. They're going to look at your gift with your logo on it and that's a little awareness boost for you right there. Any questions, feel free to ask them in the comments. 6. Conclusion: Thank you so much for joining me in this class. I hope you enjoyed it and that you could implement what we learned here for your own business asap, we gathered a lot of hands-on techniques about how to maximize your reach in general and grow your audience. We learned a few content related technicalities, such as real image layout and Caruso. We went through UGC and how important they are. We not only discussed how you can easily utilize them for your own business, but how you can find them, even if you're not aware of their existence. We talked about the importance of engagement and I shared that fix, I use that, saved me time but still get the job done. Lastly, I added five more bonus tip just for you to store even higher. If you have enjoyed this class, please make sure to leave a review at the end. It really makes a difference and you'll be helping our federal small business owner also feel free to reach out with any questions you might have or any requests for next class topic. There's no particular reason why you want to use here 7. Bloopers: Let's do something like a shutter. Cut. Your client. Once again. Conclusion that will match the pitch to someone. I bought the domain. Sorry. Sorry, when I'm doing this in Hungarian. No, ma'am. No Hungarian route. If you have any questions, please go back. Imagine your restaurant. Imagine you're at. Hello. Yeah. Hi, I'm fossa