Transcripts
1. Introduction: Hi, If you're a graphic designer trying to sell your work online. In this class, you're
going to learn exactly how to market your services and grow your
brand using Instagram. My name is Jack and I've been a social media marketer
for over three years now, when I first began
my journey on nine, I started as a freelance
graphic designer setting content curation
services on Instagram. I have quite some experience in dispute and I'm going
to take you through the steps you need to create a successful Instagram brand as a graphic designer
or freelancer. So what will you
learn in this class? First, we're going
to start by doing some market research in order to identify who your
competitors are. Then I'll explain exactly
how you need to approach Instagram or how to brand yourself to stand
out from the crowd. After that, are getting into more practical steps to setting up your
Instagram profile and bio to make an impactful
first impression every time someone
visits your page. I'm also going to explain how to set up your Instagram story highlights and how you can use them to market your services. Then after that, we're
going to create some professional-looking
content while page. And I'll give you some
great tips you can use to make your content stand
out and get my engagement. And finally, I'm going to
show you exactly how to grow your Instagram page using simple but effective
growth strategies. I'm also going to share
some tips on how to find potential clients for services and hopefully you
can sell your work. So I'm going to create
an Instagram page from scratch and apply every time I'm going to
teach in this class, searching and follow
along and see exactly it's been
put into action. If you're ready to start
your Instagram journey as a graphic designer
and freelancer, then I'm not going to
always done Margaret time. So let's get started.
2. Market Research: Before you create your
Instagram page, firstly, need to do some
research and find other successful
pages and your niche. For this example, since recruiting appears
around graphic design, what do you need to do is
find Instagram pages are on the graphic design and
content creation niche. And best pine on these pages, we're gonna get some
ideas on what we need to do in order to succeed
in this space. So the best way to find Instagram pages is by
using the search bar. So I have to do is just come
over here to the search bar. And you want to
type in a keyword related to what
you're looking for. So for example, I'm just
going to say graphic design. So we have all these
results right here. So what you can start
doing right now is that opening these
pages in a new tab. And the reason why you're
doing this is to find a good example of a
pay-as-you-go mode after. So that will give you some ideas of what you can do
with your own page. And we're simply
doing this to get some inspiration and some
good ideas for ourselves. So I just go ahead and find some good examples and
I'll get back to you guys. Alright guys, I just found
a really good example of an Instagram page that we can
get some inspiration from. So if you take a look
at this guy's page, it seems like he
careers logo designs and does some content
creation for brands, as it says right
here in his bio. So what you can do is
just scroll down and look at the type of content
he creates for the audience. She can go to his content and
see what performs the best. And I can give you some ideas on what you can create
where audiences as well. So this is a good way to get some inspiration for
our own Instagram page. And you won't be going in blind, but you're going to
have some ideas on what you can create
followers as well. You can continue doing
your research by finding more similar
pages to this one. And the easiest way to
do that is just come over here and click on
this drop-down arrow. And as you can see
where the Instagram is gonna suggest
other similar pages. And you can go ahead and
open this in a new tab and just continue doing your research and
finding some ideas. So you can use this to
get some inspiration. Watch need to do with your
Instagram page and how you're going to approach your
content creation strategy. Doing some research
before starting your Instagram page is very
important because it gives you a good idea of what
your competitors are doing and what type of content
people like in that niche. So I'll just go
ahead and do this and I'll see you
in the next video.
3. Branding: In this video, we're
gonna talk about Brandon. Brandon, your Instagram
page simply means you're creating an identity
for your business. And branding can
help you increase awareness and recognition
across the platform. So how do you
create and maintain a consistent brand
image on Instagram? Number one is by having a clear message you're
communicating to your audience. So what does this mean? This simply means you need to make it clear what
your page is all about and where exactly your content is
serving on Instagram. And you do this by being
specific about who you are, what you do, and what type of content people should
expect from your page. You can write this in
your Instagram bio so that every time someone
new visits your profile, they immediately know exactly what your page is all about. The second thing you can do to maintain a strong brand image on Instagram is having a consistent
theme on your profile. So what this comes
down to is having a consistent message
and content-type. So this means across all
your content is you'd have the same color
scheme, fonts, icons, images, and other, other design elements
should look similar to create a good-looking
and more presentable team for Instagram page. This creates a more
professional-looking profile and people would be interested what you've got going on and are more likely
to take you seriously. So now that you understand
the importance of branding, Let's move on to
the next video and start working on
our Instagram page.
4. Profile And Bio: In this video, I'm
going to talk about setting up your Instagram
profile and bio. The first thing you have to do is come up with a username. You need to come up with a
real good username because their username represents
your brand on Instagram. Here are some points to
note when coming up with a good user name
for Instagram page. So first, it has to be
unique and creative. You must avoid using
numbers are signs. It has to be easy to remember. It also has to be
easy to read and spell and make sure your
username isn't too long. So once you come up with a
good username for a page, the next thing you
have to do is edit the name field in your
Instagram profile. For a name you can use keywords
people will search for. We're looking for something
related to your niche. For example, you can
add digital marketer or graphic designer if
that's what you do. So on the screen is an
example of a page is in Q is related to what the page is all about in dynamic field. So you can go ahead
and do something similar with the
Instagram profile. Next, you need to
set up your bio. Instagram bio is one of the first things people
will look at in order to learn what your
page is about and before deciding whether to
follow your page or not. So it's all about making that
impactful first impression. Here is a formula you can use
when setting up your bio. In the first-line, explain
who you are and what you do. The second line,
you need to talk about what you give
to your audience. In the third line, you can tell people how to contact you. And in the last line you
can add a call to action. So for example, you can ask people to click the
link in your bio. If you have a
website or content, you'd like to send people to. The best way to know
what you need to put in your bio is to find
other similar pages to your niche and see what
they're writing in a bio to get some
ideas you can use. And finally, he had to create
a logo for Instagram page. A logo represents
your brand is also the symbol that your
brand is associated with. And remember through, you can create your
own logo in Canva for free or you can pay someone on Fiverr
to do it for you. Or if you're creating
a personal brand, you can use a photo
of your face. So if you want to create a
logo for an Instagram page, you just want to come to camera two columns completely
free to use. And you want to sign in and
come over here where it says logo and open this in a new tab. So here's a simple
logo that I created. And I'm going to show you
guys exactly how I did that within like two minutes
or something like that. So you want to convey
here to templates. And go ahead and
select that. And this, the template I chose,
just click on that. And you want to delete this. Delete that as well. Click anywhere within this
box to change the color. And you want to
come over here to this box right there where
it says background color. And you want to select
whatever color you want. So I selected red, and I came over
here to elements. And on the search bar, I just typed in money. You can type in anything related to what
you're looking for is going to bring me
a lot of icons and I can choose from, right? So as you can see, there's so many
icons right here. And just want to come
over here to graphics. So as you can see right
here, guys come up, provides a lot of free icons you can use to create your logo. So just go ahead and
find that icon to use. Right? So I find that
icon right here. So I'm just click that. And just like that,
I have my logo. So to download these, just
come up with the share. And you're gonna come
over here to download. You want to go ahead
and download this? Alright guys, so I just created an Instagram page using other
tips that I just gave you. And as you can see
right, there's a logo. I just showed you how
I created this logo. And for the username
I used teach profit. Like I said, guys,
you need to make sure your username is short, easy to remember, and memorable. And white is profit. Because my goal
is to help people who profit from
their efforts on I. So for the name, I just put my name, my dad joke, and
digital marketer. I was actually going to
put a graphic designer, but Instagram couldn't
let me do that because I changed my
name too many times. Like devil limit of like you can only changing them like
three times or something. Oh, no. So for the buyer guys, I used the exact same tips
I gave you in this video. So where does say
in the first line, you want to talk about who
you are and what to do. So since I already
explained why MRI here, I'm Jack, a digital marketer. What do I do? I create
content for marketers. And in the second line I say, Do you want to talk
about what you have to offer to people, like what you give, what you
can give to your audience. So for me, I'm helping
people grow online. So this water come up with. And in the third line, what I say is you can tell people how they
can contact you. So for me, I'm asking people to send me a DM if
they need any help. So this right here
as a call to action. But again, if you like, you can add another
line right here, asking people to take
a specific action. For example, you can ask
people to click the link in your bio if you have a link where you want
to send people to. So that's it for
this video guys, just go ahead and
create your logo and set up your profile, then you can continue
it in the next video.
5. Story Highlights: In this video, you're going to learn how to use
Instagram stories, highlights to improve
your marketing and turn your followers into
clients and leads. So first of all, what our
Instagram highlights. So Instagram
highlights are served Instagram stories that
show up under your bio. So you probably
know that when you create an Instagram story post, it only lasts for 24
hours and your stories, and after that it disappears. But when you serve
your story posts, they show up just under
your bio as highlights. And this last beyond the
24 hours are posted. In fact, to stay there until
you delete or remove them. All right guys, so I want my
Instagram page right now. And as you can see right here, I just made for different
story highlights. What I did is I created four different story posts and
a septum as my highlights. So now let's check
them out right now. So the first highlight is
what I'm going to share a different tips
and strategies to help people grow
their brand online. And the second one is
what people can see all the different services
I'm offering on this page. And this is my
testimonial highlight. So if a client of mine lives a positive review of
one of my services, I'm going to add
it here so that if someone is thinking about
buying one of my services, they can see what other
people are saying about them. So this builds up
social proof and trust and it's going to
help me get more clients. And the last page is
where I talk more about myself and what my
brand is all about. So categorizing an
Instagram story highlights is a way to get
your followers to information you want them to know
about your brand and is a great way to market your services as a
graphic designer. So the next thing I'm gonna do right now is to
create covers for my highlights using
Canva. I guess. So as you can see right now, I just made three covers
for my Instagram highlight. This one right here is
for my tips highlight. The second one is
for my services and the deadline is for my
testimonials and reviews. So I just added the
five-thirds right there. So I'm going to show
you how to create one of these in like
a minute or two. I'll just go ahead
and duplicate this. So a gaba to templates. And I'm going to select
the same template I use for my logo. So I'm
just click on that. And I'll just select
everything and delete. Then go ahead and change the
background color to red. Now I'm going to add a circle. So come over here to elements. And since we're circle, then I'll go ahead and select
this icon right here. Click on that. And this. So I'll adjust the size so
that defeats on the corners. Right? Go ahead and change
the color to white. Guess I'll come back to elements
and search for profile. And I'm gonna come down
here and select this icon. And I'll go ahead and
change the color to white. Right? So what I'm gonna do is
download all the covers, then add them to
my Instagram page and show you what the
final product looks like. Okay guys, so now I'm done
with my Instagram highlights. So as you can see, it looks
better than it did before. So now just go ahead
and do the same thing. And I'll see you
in the next video.
6. Content Creation: Alright, so now that we're done setting up our
profile is stamped. Start adding content
to our page. And in this video, I'm going to show you
guys how to create content using Canva. So all you have to do is
just come over to canva.com. And you're going to
come over here where it says credit design. Click on that. And I want to do is
just come down here and scroll down to where
it says Instagram post. So just want to find
this right here and just click on it and it's going
to open in a new tab. Okay guys, so the next
thing I'm going to do is select a template for
my piece of content. So it can do is come up
here to templates and just scroll through and find
one that you like the most. I just go ahead and
find a template for my post right now. Okay, So I just want the template I'm going
to use for this post. So all I have to do right now is start adding my
own content to it. So I just go ahead and
start doing that right now. And I can edit this text. Say how to make money. So I just go ahead and
change the background color to red or black or something. I'm just go for black. And let's remove this
graphic right here. We can delete this as well. Okay, so now I can
start adding some ways that people can make money
as a graphic designer. So I'm just going to
start from the top. Okay, So what I'm gonna
do is come over here and change the color of this
circle right there to read. Let's do that. Okay,
So that looks good. So I'm just going ahead
and select everything. And I'm just increase
the size a little bit. Okay, so what I'm gonna
do right now is I'll go ahead and find a graphic
that again add right here. And I'll get back to you guys. Okay guys. So as you can see right here, I just added two
graphics right there. And all I did is I search
for graphic designer. And I found this
graphic right there, and I searched for money and found this little
icon right there as well. So all you have to
do guys is just make sure you're providing
value in your content. That's one thing that
matters the most. So, yeah, just go
ahead and create like 60 of these and add that
to your Instagram page. And the more content you
post on your Instagram page, the more people
you're going to reach and the faster you're
going to grow. So yeah, you can go
ahead and download this and add it to
Instagram page. And I'll see you guys
in the next video.
7. Getting Followers: In this video, I'm going to share with you some
tips you can use to grow your Instagram page and get some followers right away. So before we start implementing
any of these tips, I want you to have at least six to nine posts on your page, just like I do on
my page right now. So in the previous video, I showed you guys how to create content for Instagram page. And I went ahead and created six posts and I plotted
those posts on my page. So the reason why you want to do this is because
you want people to have some content look at and
digest whenever they visit your profile so
that you increase your followers compared to not having any posts on your page. So if you have your content up on your page, you can now start. We're going to get
us some followers. The first thing you
want to do to get your first 5200 followers is to use the follow
for follow method. So with this metal
which want to do is to find similar pages to yours and you want to follow the people that engage
in with that page. So I'm just showing
you this right now. Right? So guys, I just find this
Instagram page right here and depositing
similar content to mind. Which one to do and you
find a page like this is you want to go to
the most recent post. Just want to go to the most
recent post is click on that and you want to
go to their legs. So I just want to check out everyone that's
like in the post. And you want to do is you want to follow these
people right here. So let's just go ahead
and follow these people. So which one to keep in mind when doing this
on a brand new account is that Instagram will block you if you fall away
too many people. So what I recommend
you do is to follow 20 to 30 pupil every single day, then increase that
to like 50 people per day after a week or two. And you want to do
this until you get to like 100 followers. And this is exactly
what we do every time I start a brand new
Instagram account. And the reason why
you want to do this, because when you first get
started with Instagram, your posts are not
going to reach a lot of people and you're not
gonna get any traction. So in order to get some
engagement on your posts, you need to get your
first few 100 followers by using this method. And by following people that are engaging with
content as tomatoes, you're going to
stand a chance of getting an engaged following. So try this method out, it works, and we can move
on to our next method. Right? So the second thing I
want you to do to grow Instagram page is to
post Instagram Reels. Now, keep in mind that
right now this is what's gonna gain you the most
followers quickly. So what I would
suggest you do is to find viral
Instagram bruise from other creators in your niche and replace that content
on your own page. So I found an
Instagram page with over 1 million followers that's using this exact
method right here. So if you scroll down to go W's, what you're going
to notice is that all these posts were made
by different people. So all I'm doing is
getting posts from other creators and adding
that content to the on-page. So all I'm doing right here
is just show you right now. So as you can see
right here guys, that giving credit to the
creator of the posts. So that's what you want to do is you're going to
use this method. You want to make
sure that every time it gets someone else's post, you want to give
credit to the person. And the best way to use
this method is defined similar pages to use the
posting Instagram rules. And you want to find the
best performing rules. And that's what you're
going to add two on page. Then you scroll down
here and find one. Right? So let's say for example, you want to add this
bus with 200 keV use. Just want to come over here to the post and you want
to copy the link. Go ahead and copy the link. And you want to come
to Google and search for download Instagram rules. And you want to click on
the first link right there. It's going to bring
it to this website. And all you have to do is just paste your link right there. There's bestial link
and click on Download. And after it's downloaded, you can go ahead and
download this video. Alright, so let's pretty
much how you grow your Instagram page as
a complete beginner, just make sure that
you're consistent with your content creation and always provide a value to
your followers. So thanks for watching. And in the next video we're going to talk about
how you can get your first client as they're selling more services
on Instagram.
8. How To Find Clients: Instagram marketing
is an effective way to reach potential
clients as a freelancer. So in this video,
I'm going to talk about how you can expand
your reach and get in front of people
and hopefully get your first gland as
soon as possible. So the first thing you need
to make sure you've done is to create a professional
looking Instagram profile. If you've been following
along this class, you should already have
your profile set up the right way and make sure that all your posts I kept professional and your
bio is on point. The pressure you're
going to promote your services is by creating a postdoc in a bunch of services and posted on your
Instagram feed. You want to explain
more Boucher surfaces in the caption of your post. This method will work well once you have
some followers on your page and you're getting some engagement on your posts. And by creating a
promotional posts, you're going to let you
follow us know about your services and
this will increase your chances of
getting a client. Another thing you
wanna do is to use Instagram stories to
promote your services. Instagram stories, a great way
to build a connection with your followers and allow them to get to know you
better and trust you. So you can create story posts to educate your followers
about the work you do. You can also give a
behind the scenes tour to keep your followers
engage with your content. You can also create
pause and ask questions about your content and add
things related to your work. Star is a great way to connect with your
followers and they can lead to you
getting some clients to work with in the future. So always keep engaging
with your followers in your stories and keep
providing value to them. The best way to get clients
from Instagram page is by sending DMs and reaching
out to potential clients. This is exactly how I was able
to get my first grant and Instagram by reaching out to my followers who could
benefit from a services. What you need to do
is to prepare script that you're going to send
out to potential clients. I would suggest this now, different scripts
and see which one performs the best edit by seeing which ones
getting the most replies are getting you the most glands. But it really depends on what you're offering to your clients. So when reaching out to
people and just make sure that you're focusing on
providing value to them. Always think about your clients and how you can help them. I learned this the hard
way because when I first started out
as a freelancer, I was accepted to
do some work for a client that I wasn't
really good at, just for a quick buck and
that did not end well because my client wasn't happy with
my work and neither was I. So just make sure that
you're working with the right person and that you're delivering good quality work. And that's going to lead to
you getting more clients. Because the more people that
are happy with your work, the more referrals you're
gonna get from your clients. That's how you go about
finding clients on Instagram. And now you need to go
down putting the work, providing value and you
will soon see results.
9. Conclusion: Alright, you're done with
the class and now all you have to do is take action
on what you've learned. But take an action
you're gonna be ahead of an 80 per
cent of people are there because most people never take the first step
to put in into work. So go ahead and create your Instagram page,
optimizer profile. I start uploading valuable
content to your followers. Follow other growth
tips I gave you and do them consistently to
see results faster. And when it comes
to finding clients, just keep in mind that the
more conversations you have, the higher your chances
of getting the client. So do reach out to people and start genuine conversations, and that will lead
to more success. Thanks for taking
your time to go through all the
lessons in this class, and I wish you all the best
with your online business. So please take care.
Jack Sichi, Social Media Marketer
