Transcripts
1. Different Types Of Accounts: Okay, guys, in this video, we're talking about the different types off Instagram accounts that you can be creating. Now, if you already are having an INSTAGRAM account and you're totally satisfied with that account, you can totally there skip this video. But if you don't have an idea off different types of accounts that you can be created on Instagram, let's go ahead and start. So first of all you're having, then personal account, Excellency. On the right hand side, you're having Will Smith here. He's an actor, he sings, and he's having a YouTube channel. He's a personality. He's like a public figure public person. The most of the people in the world or many people in the world knows who he is, and he has built ID like a brand from his name. The same goes for Tiley Jennifer Example And please correct me if I'm wrong here. But I think she started her career with the Kardashian's TV show, and now she build it a cosmetic brand from her name called Kylie Cosmetic. She's selling makeup products from her name, which is awesome. So if you are having like a YouTube channel or planning on having in a YouTube channel, planning or having an log. Or maybe you're having like a big following on Facebook, for example, then this is a personal account that you would like to create. Now let's move on to the next one. A business account If you're having a business just like Nike here, they're like using people to wear their gears and clothes to sell even more products. You could do the same. You can create a business account if you're running like a e commerce story, having like a restaurant reselling like services in any way, you can create a business account on Instagram, just like Nike. And also like GoPro, GoPro are selling cameras and camera equipment. And I think they're having, like, a really, really cool account because they're like getting videos from all around the world from random people, and they're getting videos and their featuring their videos on their instagram accounts. So they're featuring, like, if you were, go to an adventure, let's say that you were going to have I and you're like filming when you're surfing. You can send that video to go pro, and they will feature your INSTAGRAM account on the GoPro account. And just you would like to do that in order to grow your following because they're having, like, 15 million followers on GoPro. And this is a brand. So this is what you would like to do? You would like to create a business account and create content around your business account . Third way to go about this is by creating a NICHD account. This could be anything, really. This could be like if you were a cat lower. If you were like a dog lover and you would like to create cool things and videos a content around those kind of topics, you could do that as a busy on the right hand side. We're having something called nine gag. I'm not fully sure what they're doing, but they're spreading fun to the world, They're saying through memes, GIFs and videos and maybe you are following them. Maybe have watched them. But anyways, they're having almost like 50 million followers on their instagram account, which is huge, and they're creating, like, fun stuff to make people laugh, to make people feel good about themselves. Why, that's a good reason to follow them, right? So this is what you can do also managed account like a certain topic. You go about their going for fun. Another account would be like this beard, schlub. They're going and agreed in content around beards. They're having good looking guys on there. Instagram account in their feed on their photos on their videos at that are presenting their beard in any way. Like to get maybe some inspiration for some kind off cuts and some kind of styles, some kind of colors that set up and they're doing this really, really good. I watched this account. So this is things that you can be doing You can create either a personal account, a business account or a NICHD account in each account is pretty good. If you just want to follow along and learn everything from scratch in this course you can use to go with a random name. Maybe you're having a lizard at home. Or maybe you're having a cart at home or maybe your mom's name or your own name. Whatever fits your boat, just create an account, and we will do that in later lectures. So my question for you is basically what type of account do you want to create. Are you planning on or are you having like a YouTube channel? You're having other social media accounts. Then go with the same name as for that account. If you're running a business, go for the same name as your business or else yes, create and needs to count with a random name to follow along in this course. So that's it. That's the tree different types of account that you can create on Instagram. Let's move on in the course, and I'll see you in the next lecture.
2. Profile Overview: All right, guys, in this video, we're gonna have a look at our profile, What makes a good profile and what doesn't make a good profile. Now, if you already have a profile on Instagram that you totally satisfied with, just skipped his video and move on in this course. But if you don't know what makes a good profile, then let's dig down deep into it. So first of all, we're having that profile picture as you can see on the screen right now and where the arrow is pointing out. This is Robin, and yes, there. And as you can see, we're having a clear head shot. Now, if you're making a personal account, you totally want to go with the head shot off yourself. If you're making a business account, you may consider to put in a business logo in there. If you are making like and nichd account, you can put any kind of pro photo in there, depending on what kind of niche or topic that you're creating your instagram account around . But for this you'd like to have a high resolution photo, always go with high resolution, high quality image. That is really, really clear for anybody who is visiting your profile. Very important. Next up, we're having the user name asked. The arrow is pointing out. You can see that. It says Robin and Jesper. This could be a bit of a struggle. If you're making maybe a personal account and you would like to put in your name there, Andi, you're having a pretty common name. You might have to modify this. Maybe after you have seen on some celebrities, they're having their name. And then they're having, like, official or the real deal or something like that. In our case, this were another problem. As you can see, we're having Robin and yesterday just the way we want to. But it could also be that somebody has took in our name before us. And we had to put in like Robin and Jesper Dash share Sweden or underline Sweden or something like that. So have that in mind. Next up, we're having the account name, and this is not related to the user name. The account name is something that you can simply exchange whenever you want to. Same goes with. Use the name, but use the name and account name it's not the same. You could have Robin and yes, for as a user name, as we're having, and then we can and like, have another name like Urban or something like that on our account name, and this can be changed within that settings at any time. But it's good to know that when somebody's searching for your name, this is good as CEO, meaning search engine optimization. So when anybody is searching in instagram for Robin and Jesper in this way, we will pop up them. So this is good for search. And then next up, we're having the biotech, which you can see that the arrow is pointing out. Right now. It says Master Facebook marketing and Facebook ads for 9 99 Click the Link Below and some finger pointing at the link. This is like a sales pitch you would like to like, really connect with your audience to get their attention, to make the people that visiting your profile curious off what you're having to sell. Okay, because the next thing is the C T. A. Call to action, as the arrow is pointing in right now, it's pointing at a link. This could be. If you're having a YOUTUBE channel, you can send them to your YouTube channel with the link. If you're having a website where selling all kinds of products or services, you would like to put in the link for your website. In there, same goes for the landing pitch. If you're running a Balog or of log in any way, Culture action is basically a link from which you would like to send your profile visitors to. So in this case, this is our course. We're beginning with a sales pitch, saying that most of Facebook marketing and Facebook, as for 9 $99 clicked a link down below. Now something I wouldn't click would be like most of Facebook marketing Facebook ads. For 500 dollars, I wouldn't click that link. This doesn't make me curious, but 99. I could easily pay 9 99 to most of this if I had any interest in this. And you can also write something like, Well, watch my latest video, Click the Link Down Below if you're sending people to YouTube etcetera. But this is basically how to create a good profile, a profile that people can come into, and you see what you are like creating for type of content so they can decide if they want to follow you or not. So this is the basics. We will go down deeper in all these kind of sections, such as profile image, use the name, account, name biotechs and call to action later on in this course. But this is yes for you to get a basic understanding on what makes a good profile. So let's move on in the course, and I'll see you in the next lecture.
3. Create Your Instagram Account: Okay, guys, in this video, we're gonna go ahead and create our first INSTAGRAM account. If you already are having an INSTAGRAM account, you don't have to watch this video can totally a skip this lecture and move on in the course. But if you don't have an INSTAGRAM account, this is a great lecture for you. Now we have to download the INSTAGRAM applications to go to your place story to IOS store and download the application. I'm gonna click on play store and we're gonna go ahead and search for Instagram. There we go on your screen. If you don't have the application, it will say, install instead off open on the green box and they're just click on install and you can install the application and move on and click. Then on open, I'm gonna go ahead and click on open, and this is what appears for me now. You might have a blank slate here, but we're having an instagram account. So either way, we can go and log in this robbery. Yes, for or we can go in the bottom right corner and click on, Sign up. Let's do that. Click on, sign up. Okay, So we get two options here either to sign up with email or phone number. So I'm gonna click on, sign up with email or phone number, so if we can sign up with a phone number or an e mail now, this is up to you totally. But we're gonna go ahead and click on email because you can sign up with different emails for difference accounts. If we are to creating difference accounts, I'm gonna click on Eamon. I'm just gonna type in the email and then click on next and you'll do the same to you. So OK, guys, now the screen is probably pitch black for you. You can't see this, but the next step is name and password. So Instagram are not allowing me to record the screen on my phone four days. But if you're following along step by step, you will see a screen which say's name and password. So you put in the full name of you if you're making a personal account, e putting your name as he wanted to. If you're having a business, you put in the brand. What a business name in there when it says full name and then you take and password that you will remember. I'm going to do that. Then I'm going to click on next. Okay? Okay, here we go. Now you can see that It says, Welcome to Instagram. You guys soaking something like that? Now that means that the name our putting in waas not available so we can go in and change user name or go with next. If you're totally satisfied. Calico Next. But I'm gonna go in and change user name. So at this could be the tricky part. You have to maybe modify your name a bit. As I said, maybe if you're having a pretty common name and you're making a personal account, you may have to modify that pretty much because there's a lot off people on this planet who is having an INSTAGRAM account. So what do we want to go with? Well, let's say Robin and just Barris quotes. Let's see that if that is available and that is available, if it wasn't available, we had to modify this, But I'm satisfied with this, so I'm just going to click on next here, then a question which says Are you 18 years or older. Yes, we are. 18 years and older. We're gonna stop that box here, and then we're gonna click on next. All right, So here on Android, they're asking if we would like to add in a photo. Remember how important it is to put in a photo, which is high resolution. In later lectures, I will show you how to create a great photo for your business. A logo, etcetera. Now, if you're having a personal account and you already are having a picture that you were really, really liking, just click on, add a photo. We gotta do that, actually, and choose from library and see you when it's uploaded. As you can see here, you can modify this. Yes, the way you want. If you want to assuming or assume out, you can do this. Just make sure that your faces inside off this circle and I'm going to click on next. And then you can also share this photo as opposed. So this is one way you can go about two, like, uploaded first post on your instagram. We're not going to do that for this. I'm gonna uncheck this box here and then I'm going to click on next. And then it's something that says find contacts. These are people that you're connected to in any way. You can decide to follow them one by one here, or you can follow them all. We're not going to do that for this demo account. So I'm just gonna click on next, and then you can connect to Facebook. So everybody you're having on Facebook through your phone or through your Facebook, you can basically just click on connected Facebook. And then you can follow all your Facebook contacts that are having instagram friends and family, etcetera. We're not gonna do that. I mean, it's gonna click on Skip here, and then I'm going to click on Skip once again. Remember, Password. Do you want to remember password for this device? Yes or no? You can either click on Skip, but we're going to do that because we're gonna use this account later on ass. Well, so I'm gonna click on OK, so here we are. If I access your profile, you'd like to click in the bottom right corner. I'm gonna click here, and here we are. We're having our profile on instagram up and running Robin and, yes, Spurs quotes. Now, if you're not satisfied with name or any other things like the photo, etcetera, you can just click on Edit Profile. I'm gonna click on Edit Profile and you can go in here and just added your name. You can change photo, and you can also change your user name. You can change their website, which called that c t a call to action, which we were going over earlier. And you can also change the bio or just write something in here. Let's right. Hello and click on next and see how that turns out on our profile. He gets it now. It says, Hello. We will go over more in detail on everything on your profile later on in this course. But now if you follow these steps, you will have an INSTAGRAM account, which is really, really helpful because we're gonna play around with this and make our profile really, really optimized. See you in the next lecture. Thank you for watching by
4. Profile Photo: All right, guys, in this video, we're gonna have a look at some examples off what makes a good profile photo. Now, once again, if you already have having your profile photo and you like it, you can totally a skip this lecture and move onto the next one. But if you don't have a profile photo, let's have a look at some examples and some guidelines off what makes a good photo. Okay, first of all, if you're having a personal account, then this is a great photo. This is lot of the brain which, if you don't know who is, please Google him. He's from Sweden, proud to be sweet, but as against the on this photo, he is using a solely the black background, and he's having just a simple voter on his face, and it's really, really clear, and it's off high resolution. Another example would be Ellen Linda generous Oliver Show. As you can see, she have made on cartoon out of her face, and it's a really, really clear shot with some white background. Now, if you're having maybe a YouTube channel or you are making us a personal account in some way, then you would like to have your face on there and have it as clear as you possibly can. Something like this or something, like slot on here. Okay, that is too good examples for how you can make ah, personal account a photo for your personal account. Let's have a look at a business account. This is Apple I am myself are using actually a Mac book pro. And this is the company that's producing the Mac books, the iPhones, I everything we do I before. And this is a good clear photo, actually, As you can see, they're having their simple logo. Now, if you're having a business, then you would like to put your logo in here and you would like to have, like, a solid white or black or what kind of colors you're using for the background. So your logo is as clear as possible and keep it centered just like Apple is doing here. Another example would be Vance. They're using their logo, but they're using text. So if you don't have a logo, for example, you can use the first letter off your company's name, or you can do as advance are doing here they're typing in some kind off quote or some type of texting errands really, really clear what they're saying here. Vance off the wall and they're making. I think they're making shoes, etcetera. So this is two different options. Either go with your logo or go with either the first letter or some letters, but keep it really, really clear with a solid white or black ish background right now, if you're having a NICHD account, these eight facts they're working with the nine gag if you remember from the last videos, and I think they're having a huge accountants again, see 7.4 million followers on Instagram and they're making, like, small facts photos like infographics on. And they're keeping it really, really simple here with two different colors, yellow and black, and you can do the same if you're doing like a niche to count. But this does depend on what kind of like stuff you're putting out there to your followers . What are the content that they're sharing? So keep your photo associate ID with your account right makes us let's move on to another example. This could be another example surfing nerds. Okay, so here you can see. I think this is like signed for surfers. I don't know, but you can see the background is looking so beautiful. I think it's a C and you having the clouds and it's a sunset. This is really, really good and clear photos so you can do similar to this. Play around, have fun, but keep your photo at high resolution and keep it as clear as you possibly can. So have an object in focus like they're having here, right? So let's move on, then. Also, keep the same photo on all your platforms. It doesn't matter if you're making a personal account. If you're having a personal account on your instagram on your Facebook on Twitter on your pint, rest on Quora. It doesn't matter. Keep it. You're the same photo all your platform Doesn't matter If you're having a business account , keep your logo or like the first letter off your business like photo. It's really, really important because if you stay consistent on all your platforms, people will then put your logo undermined and they will remember your logo. They will remember your face and or they will remember your business much clearer It's really important as we're doing here. This is our instagram. We're having the same on our Facebook page, and we're having the same on our Twitter page and so on. I don't want to bore you with all our platforms that we're having the same photo on. But you can see this is a clear head shot and you will remember us, right? Next is the shape is round. Yes, this is a no brainer. You have seen it before. If you went to Instagram that photo iss round, so keep it in mind when you're putting out your photo here, you have to put a square out. You cannot upload around photo it does. Doesn't work that way, actually with Internet, but keep a square photo. But keep in mind that that you will cut off the corners. As you can see on our photo here, we're trying to have a clear head shot as we possibly can. We try to fit both Robbins and my face in here. So we're cutting some edges off of the face. It doesn't really matter. But if you're alone in this photo yes, keep your face in the center because then Instagram will cut out at the edges off the photo . Have that in mind. Next up this size. Okay, the size of the photo. Why this is important is because of the resolution. If you're putting out a bigger photo or a smaller photo and you have to resize it ah lot when you're uploading a photo on any platforms and especially on Instagram, then you will lose some quality. It will turn like pixel. Er you know what I mean. It doesn't come out so clear as you want to. So on the computer is 180 times 100 and 80 pixels. And then you're having when you're seeing it on a mobile phone, you're having it in the size of 100 and 10 times 110 pixels. And then if you are commenting on anybody's like a picture or video or etcetera, it will come out in 40 times for the pixels. This is nothing. Have to put on your mind. Just have in mind that you would like to put up a photo which has to size 180 times 180. Yes, like this so you don't lose any quality whatsoever. Okay, so 180 times 180 pixels. Keep that in mind when you're putting out the photo to have the highest resolution possible . All right, so next up, we're having the background. Keep it as clean as you possibly can. As you can see on our photo here, we're keeping it pretty clean. You can see some like trees in the background and lights, but you can really see our faces on these photos. These are really, really clear. They're keeping it pretty solid backgrounds with, like, one color. And you can see the surfing news is also keeping like the object in focus, so keep it as clean as you possibly can. High resolution photo. It's really important for your potential customers to remember you now. It doesn't matter if you go with a personal account photo. It doesn't matter if you're going with a business account photo. It doesn't matter if you're going with a niche to count photo. Keep the same photo on all your social media platforms and remember that it's around photo so you will cut off the edges off the photos to keep yourself centered or your business center or whatever you're doing on instagram the size, keep it as at 180 times, 180 pixels to get the best resolution and keep the background as clean as you possibly can . So you are the object. So you are in focus off the photo. This is just on guidelines and some tapes and tricks to have your photo as good as you possibly can. Now it's your turn to decide on your photo. Are you making a personal account basis account or in NICHD account? Okay, now it's time for you to go and upload your photo. Good luck.
5. Get a Professional Photo: Alright, guys in this video gonna talk about how you can get a logo for your INSTAGRAM account. Now, if you already are having a logo for your business and it's created just uploaded to instagram, okay? And if you having I like a personal account on Instagram and you already have a head shot that you're totally satisfied. You can totally skipped his video and move on in the next lecture. Now, if you don't have a business logo or you don't have a professional like head shot off your face, then how do you go about to fix that? Well, first of all, the cheapest option available on the market is, of course, asking our friend or taking the shot off your face yourself. Okay, If you don't find a way to make it look professional, you might have to consider to, like, go to a photo studio, Something like that. And how do you do that? Well, you go to Google, your friend Google, and you're just typing in like a local photo studio and you're just searching through Google simply and try to find a local photo studio. Now you can get like a head shot depending on where you live in the world, but you can get it for like, in Sweden. Thing is like about $100 to $250. What? It's pretty pricey, but on the other hand, you can spread that through all your social media platforms. You can keep it on your website. You can keep it on whatever pages you'd like to really? And you're having a professional made photo off your face. Awesome, Right? You don't have to think about anything yourself other than just show up home your scheduled time. That is one option. Now, if you have a friend, they use your friend and make sure that your friend is using a professional camera while iPhones and something the latest models off the phones can work if you're having the best lightning, so remember, have good lights, and normally you'd like to use some and lights from outside some natural light. But if you don't have that in your pocket, then just go to a local photo studio and search it up on Google. Okay, If you're looking for a logo and you don't have, like me here, you don't have a girlfriend who is a designer and creating these kind of logos then and you don't have maybe a boyfriend or you don't have, like, a friend or a relative in some way that can help you create a professional business logo for you. What do you do? Well, you go to place called five or ever have this in the resource for this video as well. The link for this website, five dot com, is a marketplace where you can hire somebody for as low as $5 to create a logo for you and your business. Isn't it awesome? Well, you just go here and search for logo Death sign. We have used fiber before and well, some comes out pretty bad, and some comes out pretty solid and really, really good. It depends on often how much you pay and if you find the right person to do the job for you . And one thing when you're searching up somebody to create your logo or any jobs on Fiverr dot com, be really clear on the information. If you're having some thought in your mind, if you're making maybe a business. Logan, you would like to have the first letter of your business where you would like to have certain design. Be clear on your instructions. That is really, really important when you are creating something on Internet, because often when they're redoing your work, sometimes it comes with a cost up on that. So you have to pay even more money if you're not clear with your instructions. But just to go through here, the list. Here you can see the pricing where it starts at. It starts with $35. Here you're having a $50 a $42 here, so that would $5 is, like pretty uncommon to find somebody to create off. Professional is signed for $5 but you can do that. But normally I would say that it comes between the cost off 25 to maybe $100 to get a really, really professional, this signed logo type and on the left hand side here. If you look on the left hand side on the screen right now, you can pick at the deliver time here between up to 24 hours, and I will sort out those kind of designers that can create your lower pretty fast. Some of them are having a lot on work off work on their table, so they are maybe not available to do that. But if you're not too picky, you can pick Andy here, and then you can keep on, like, deciding on the price range here between that and between that and then if you would like to shut with them, you can pick here if they're online or not, and different styles. If you like to have it in three D, you can pick that here also. And they will sort out the designers that can create this work for you. And also the file formal. Do you wanted in? I prefer PNG because that is the best resolution. You can check this box and then also the seller level and the language off which they're speaking. Maybe you are from Pakistan and you speak heard or you are from Australians, Big English, or you are maybe from Costa Rica and space speak like Spanish, etcetera. So you can sort that out here as well. And then, if you you have to go through these logos here we're having, like here, you can see we're having five star rating for 200 people have reviewed this, So this is really, really interesting. As you can see here, you can see the ratings off what people are thinking about the different designers here. As you can see, 4.95 point Syria his really incredible rating, and you can sort that out on the left hand side here as well, which levels they are in. But let's go into this one and see how much it really costs at the end. So as you can see here, this is the kind of the science that they are providing to us. We can scroll through them. We can see that it's really clear images, and we can see that this looks like a professional made like business logo. And this is something definitely that you can use on your instagram account and that will catch some interest from potential customers for your business. As you can see, they're really, really simple, and they're using, like, two or three colors on Lee, and this is really, really professional on the right 10 side here, you can see what is coming in this package. Here, you can see that it's a basic you can see that it's standard and you can see that it's premium. And if I click through this, you can see now it's $35. If I go to standard, it's $75. If I go to Premium, it's a $125 that is because it's different things that are included in this. As you can see here, if you would like to share this on your like instagram account, then you have something here which is unchecked, which is not included here. Social Media Kit and it's not included, and I think for Instagram because it's a social media platform. You'd like to have this checked. So for $35 for this particular seller, you're not able to get us in the package. Let's go to Standard and see if that's included. Yes, it is included. Then you don't have the stationary the science. I'm not really sure you have to shaft with that designer and see what that is, but it is included in the premium version, but like I said, it's between 25 to about $100. To get a really decent design for your business logo for your instagram account another place to go and find anybody that can work for on your logo. It's upward. We have used up work pretty much when it comes to writing and when it comes to customer service for businesses, etcetera. But here you can use them also for a logo design. So if I type in here logo designer, enter, then we can have a list here off, like workers that can create this Logan sign for us. You can see what they're working in for kind of software here. So if there's some kind of software that you prefer them toe working, maybe you'd like an treaty logo, etcetera. You can just find out what they're working in for kind of programs here for platforms. If they're using, like social media platforms, maybe you prefer that. Then you can go and filter that out. Here. You can also see the hourly rate here is 55 per hour here. Pretty expensive, I would say. So let's go to filter and filter out some things here. Here we can just search for how much tape earned. That is because if you'd like to know how much experience they're having on up work, then you can filter out here how much they've earned. You can see that it's different. Like numbers off people who have earned different numbers off dollars. You can see you can also see the job success. So if you'd like them to have succeeded with 9% or up here, maybe if you go back here, they have earned more than, let's say $100. They have some experience and hourly rate. How much money per hour are you willing to spend now? This also comes down to how my many hours does it take for the design is to create your work. Well, I don't know. You have tow ask around, but you can sort here. Maybe you'd like 10 to $30 an hour if they want to be our build. Just putting any hours. And you can sort out here the language, etcetera, freelancer type last activity well within two weeks because this is one thing with awkward as we have figured out. And that is, some workers are not always online, like every day or every second day, some just coming like every third or fifth day to speak with you and if you having urgent work, Maybe you would like your logo to get this signed really, really quick. And maybe you would like it to get assigned really, really sheep and etcetera. Then maybe some workers are not always online. So this is a good way to just check the box here for within two weeks because then you know that they are frequently on the platform and they can answer your questions. And then you filtered out. So if I scroll down now, here you can see that we have some new like the Sinus here. And we can see here that this guy is creating logos, which is awesome, that you can just go into this guy here. You see that he is 100% job success and you can start like contacting him Before you do that. Just sign up with up work. But these are two platforms. I will have them in. The resource is for this video. Of course. One is a fiver dot com. Where'd you just go for a search here on the marketplace for, like, logo design or logo or logo for social media platforms? Logo for Instagram, etcetera. And then go for a search and your scroll through them and you can just like on the left hand side here. You can just sort out depending on what kind of criteria issued like to shake off. And then you can see the reviews. Here you can see the pricing starting at $35 doesn't mean that it's on. Lee will cost you $35. As I said, about $100 or so, Or you can go to up work and search for a freelancer that can help you. OK, so that is basically it for this video. If you're having a friend that can help you to take a head shot off your face, then use that friend use a good camera and used decent lightning. I'm most preferred early. You use the daylight from outside. If you don't have a friend, then you can go to Google and search for a local photo studio and you can just see the pricings and the people's work will just go into different websites and shake them off okay and find one for about 100 to 250 dollars, approximately depending on which country you are living in. If you don't have ah, kick as girlfriend or like a friend or family member that can create your business logo, Then you can go to either fiber to search one out or you can go to up work. Okay, Good luck and see you in the next video.
6. Choose a Username: All right, guys. Now it's time for us to choose a good user name for your account s agency on this photo, which is marked Which says Instagram, This is Instagram's user name, Not to the one below, the one on top. Now, if you already are having a good using them and you totally like it, then you can totally skip this video. But if you don't have an idea, this video will give you some guidelines. And how to see if that user name that you'd like to go with is available on different platforms. Now, first of all, what type of account are you creating? Are you going with, like, a personal account, like slot on Ibrahim? Which here, or are you going with a business account? Or you wanted to promote your business services and maybe your products? Or are you Yes, creating a niche account because you may be love surfing. Love dogs love cats, etcetera. Well, have, like the end in mind when you're creating your use and name, you don't have to go overboard with this at all, but have a little bit end in mind. What goal do you have with your instagram account. Then let's go over some personal account guidelines. First of all, your first name. You can totally use your first name just like Beyonce's doing here. She's using her first name. I think your full name is something like Beyonce and Noel's. Maybe some more names, I'm not sure, but she's using Beyonce, see as her name on Instagram, her using. And if you're having, like a pre on common using him because it's quite a few people on Instagram these days, then you can totally use your first name. So see if that is available. If not, then try to use your last name like Chris Pratt is doing here. He's using her his last name, like three times. Pratt, Pratt Pratt. His totally are having like a kick as following with 22 million followers. He's like an actor, and if you're having like an uncommon last name, play around with that a little bit or your nickname, you can totally use your nickname. If you're having friends and family. Maybe followers on your vlog of YouTube channel Facebook page, etcetera that knows your nickname. You can totally use your nickname here. We're having Rhianna. She's using bad girl. Really, I'm not sure how to pronounce that, but she's having 67 million followers and are having I don't know a random photo on her face. That's not her face. But anyways, if you're going with a personal account, these are three guidelines to go off there, either. Your first name, last name nickname. Keep it short and simple. If you're having a long nickname or long last name or long first name, go with that, then we're having some business account guidelines. Well, you can go with your business name trying to have your business name as is. If not, then you can have the type off business to more like four followers to know more off the water getting. First of all, we're having the business name here. Nike. Then the type of business could be Nike sports where, or you can go with a location. Nike. Los Angeles. So this totally the pence off. If you were business name is available. Go for a business name. If not, then you can, like, explain more. What type of business first, your business name and then the type of business, just like Nike is doing here. It's not available because remember, it's like almost 200 different countries on this world. And maybe your name is not available in India, but you come from the United States. You know what I mean? Then maybe you have to go with the location for that business name on Instagram. Then we're having the NICHD accounts guidelines here. First of all, keep it relevant. Keep it relevant to the postings to the material that you are spreading out on your instagram in your instagram feed. And some examples would be miserable. Man, this is hilarious. I mean, these air photos and videos off man that's shopping with her wife's girlfriends or boyfriends, and this is really, really much fun because they just look so miserable. You have to follow this account if you don't do it, but this really describes what you'll get. You'll get miserable men basically. Then we're having another example that would be tinder nightmares, and I can see this text just in front of me. Tinder is like a dating app on day nightmare conversations that is basically what it is. So this describes what you'll get really, really good, and one more is dogs off Instagram know how cute. So there are over four million followers on this and I can get why dogs are too cute. So their photos basically on puppies, their photos on grown dogs etcetera on this instagram and they're describing exactly what you will get. One really, really important rule when you are choosing your instagram account name or user name, that is, keep your user name consistent. What do I mean with that? Well, let's have a look at an example. Nike, for example. You can see that they're having their name in short, just Nike or Nike on their Facebook page on the YouTube channel Instagram account, Pinterest account and so much more. I didn't have enough space to yes, taking more photos on his screen. But as against the they are staying consistent. And how do you make sure before you go ahead and try to search out your user name? How to stay consistent on all social media platforms out there? Well, I got an idea for you. A pro tip. We will see if the use of name is available on a website called name checker dot com. So follow me there. Alright, guys. So now we are on name chicken. And why do you want to stay consistent? Well, you'd like your followers. Doesn't matter if you are having and personal account. You're an influencer. You're some type of personality that people used love or love to hate. I don't know or you're having a business or you having a NICHD account, but doesn't matter. But if you're having a business, you'd like to stay consistent? Yes, as Nike is doing Adidas and all the kind of big brands out there because if you do, then people are more likely to follow you and to find you. So let's go for a search here, let's go. And to see if Nike is doing this. Well, you can you search for the name that you like to, like, try out for, and you can see that Nike is doing a great job. They're having all the domains you can see on the left hand side. Here. They're having that Facebook channel. I'm not sure what did icon means, but they're having a Twitter account. Tumblr, Reddit, Slack Instagram, Pinterest, YouTube There haven't like accounts on all over the place is so here. You can go in and see if your business name or your personal account name or diminished account name that you're having in mind if it's available on different platforms so you can just go to that platform, sign up and it's totally for free on the most platforms. Not if you're buying a domain I think is like 10 or $15. But if you'd like to just sign up with all these kind of platform and do it, I encourage you to do it because then you will stay consistent on all types off platforms. So name checker. I will have it up here in the resource is you can just clicked on your screen right now and you click on a scroll down and below this video you will have the link. You can click on the link and then you will come to name Checker and you can see if your name is available or not. And if you have no clue still, then in the next video, we will see what if your use name or your user name is not available? How do we go around this and you will get some tips and tricks on how to come around this in the next video. See you there
7. If Your Username Is Taken: Okay, guys. So somebody just took our user name on instagram. So frustrating. How do you go around this? Well, I hope this video will give you some clarity and some, like ideas off how to get around this problem. So let's begin to it. Well, how can you go about this? Well, you can use one part off your name if you creating a personal account. And you were thinking off using maybe both First name and last name off your name, but that is taken. If you're having like an uncommon first name or an uncommon last name, you can go with that. If you're having like, a middle name, then you can go with a middle name or you can just go with whatever name you're having in your long tail name. OK, so use a part of your name. If that is not available, you can go about it and short and your name, just like J. Lo is doing here. Jennifer Lopez. She's using three letters and you can do the same. But always make sure that you can be found by your audience. So stay consistent on all the platforms out there on social media and you can go about into short and your name. Another thing you can go about and do is to use Mrs or Mr or Miss if you are married or having a title in some way. You can use this. Yes, like she's doing here. Mrs. Car Value, Okay. And not a way to go about this is to have real in your name. You're having a really good idea off a name you can just put in real just in front of the name or after your name, just like she's doing here. Real Heidi Powell. She could also be naming herself highly powered real or hey, Heidi Power for real, I think. Kevin Kevin Hart. If you know who Kevin Hardest doesn't matter. He's having like Kevin Hart for real. So you can play around with this, but you can use real if you like to. You can also go about this to use. This is in your name. So this is B right? Or this is Marcus or disease markers B or something like that. So this is also where you can go about this. If you're doing like and personal account another thing you can go about its to use official. I've seen this a lot. As you can see, your official, Michael J. You can use this. Also, he could also name is off Michael J. Official, etcetera. So I've seen different ways, but always model the masters. You can see he's having, like 1.3 million followers and amazing body, But you can use official in your name as well. Another thing. If you're having a good name, you can name yourself I am or um or it's like slattern is doing here I am slot on Abraham, which and you can also do the same. I am your name. Then we're coming to businesses, and we went over this in the last video. But this is a good example as well as you can see something is doing here something India you could have if you're located. Maybe in I don't know the US Some way you can have some soon San Francisco. Don't steal something's name but your business name and then their location. If if you're having like a restaurant bakery like a shopping in a way, you could totally use your location after your business name another way to go around. This is to use their like the Ellen's show, where you can use that or your business name. If your business name it's not available on instagram. Another way to go around this problem would be to use your u R L. That is basically that Web address off your website. As you can see here wordpress dot com, you could also have just WordPress and then dot com then afterwards. But you can use your website address so that your potential customers know exactly where to go. You can have your link. Also, New bio will go over that later on, but you can have that two times. So when somebody is coming to your site there, like in your postings and your they liking your photos, videos, etcetera and they're getting interested in your company and they know exactly watch your websites you rallies. If they go to the euro, you can start collecting leads. You can start like selling products and services, etcetera, and get your name out there so you can use your your l ask your Instagram, using another way to go about. This is to describe, and this is more this could work for your business. You can describe your business like and Nike sportswear, for example, or if you're having like an NICHD account, as he's doing here, rejected jokes. That's pretty awkward, but fun, I guess, reject the jokes that really describes for me what this account is all about. So dog photos, cat photos, etcetera. This are describing accounts. You could do this for business and also for your personality. Or you can do this for your needs to count as well. But describe what you are about. It's a good way to go around some kind off issues. If you were idea, is not available as a user name. Another way to go about this is to add in daily now. This is depending if you are posting daily. I have seen YouTube account also using this kind of method eating the user name or under accounts banner. They're using daily uploads. You can also do the same year as this company or this account is doing daily dose, and then this is daily doses off like quotes like motivational, inspirational quotes. You can do the same if you're uploading consistently daily. Another way to go around this would be adding TV. And this is if you're having, like, a YouTube channel of Facebook video channel or some kind of own TV show at section so he can see Bush Doctor TV, and you can do the same If you're uploading a lot of videos. These are making recipes that is so damn good, and it's all plant based. Go vegan. Well, this'll is a way to go about this, Really? So here is the list, and you can download this list in. The resource is just click the screen quickest scroll down and the lotus video. You click the link and they will be downloaded to your computer and you will have this list . So use a part of your name you can short in your name. You can add Miss Mr and Miss you can use. This is for personal. Countess's would be great. You can use official you can use. I am, um or it's. You can use a location for your business. You can use them in your name. You can also use your your l describe what you're about ad in daily. If you're uploading daily and adding TV if you're doing videos. So go ahead, download this and become creative. Maybe write down like a mind map or something if you get stuck, or just ask us in the Q and I and will help you and good luck, we'll see you in the next video.
8. Nail Your Bio: Okay, guys, in this video, we're gonna nail our bio. We're gonna go step by step on how to create a good bio. You will have examples, etcetera. Now, what is in bio? If you look at the screen right now, you can see that what is marked on this instagram account. This is your bio, and it can look really different to one another. And that is because of people are having or companies or having different types of goals with their bio. This is Think of this like an seven seconds sales pitch. You would like to stuff in the most valuable information for your potential customers and followers to follow you or go to a website and buy stuff for me. Who? Basically So let's have a look at some different examples. Now, if you're already are having and bio and you're totally satisfied with that, you can't totally escape this lecture and move on in the course. But if not, let's have a look at how good bios can look like. First of all, in order to go ahead and edit your bio, click on edit Profile under on your profile. Basically, as you can see, on the right hand side here. Once you've done that, you will see something like this. First up in the top, we're having the photo. You can change photo whenever you feel for it. And then then name. The name is basically the account name That is not your user name. User name were already went over. And that is below the name, as you can see. First off, we're having the name them have any user name? We're having the website that you can link to and on Instagram they've limited so you only can link to one website. That's a shame. But with that, if we linked to the right website to the right product or to the right kind of actions or sign up that we want to, then this is a great idea to do it. And then we're having bio beneath that, as you can see. And then we have something called Page. And that is, if you're having ah linked page, you can see we're having Robin A Yes, Pindaris, our Facebook page with link there we have the category video creator and then we'll have some more contact information and some more personal stuff if you scroll down a little bit . So let's have a look at some examples and how you can nail your bio. First of all, optimize your name for search. This is not your use in a Mexican. See, where have it marked On the screen, you can see Robin and Jesper. A user name is in the top, and they were having the marked part, which says Robin and Jesper. And this is really important if you're having, like, a business account or you having a personal account doesn't matter when people go to Instagram to search for your name. You'd like to have this as your having on all kinds of social media platform, because then they can find you and your company. Let's have a look at what I mean, so you can see that it says Robin es for here. But let's have a look at some examples here. If you go here and go for a search on Instagram for Jennifer Lopez, you can see that J. Lo is her user name. But if she hadn't putting Jennifer Lopez as her name as her account name, then we would have some problems to find her because on Instagram, when you go for a search, there's only two things that will come up in search. Your by won't come up in search, but your user name and your account name will come off with search. So that is the only two parts that really matters when people are searching for either your company, your products or your name in any way. So here you can see a good example. She's using the NFL opus. That is why she's on first place on search. Worse example would be this one. Rihanna, as against, she's on second place. Yeah, her account. This bad girl, really. But on the first place, that is basically a fan page or a composed her, and that is not good. If you're having a company, stay consistent with your name and or if you're having a personal account or like an other type of account, stay consistent with your name over all kinds of platforms because this is optimizing for search. Let's move on. Then we're having You can change your name just like they're like I told you before, just going to edit profile and change your name and make sure to stay consistent over all platforms. All right, so next up is explain what you are and what you do. As you can see here we are having video Creator. Now you can have anything else here. Another example, an artist or you can have, like, a product or service like GoPro is here. So you basically categorise your company or what you're doing or what you are based on. If you're having a personal or a business profile, or you can go like the rock here, he's a public figure. Well, he's an actor and more to it. So this is based on what you are doing with your account. If you're doing like a personal account or if you're doing a business account, make sure to put that in in the category and you find it here. So you change. The category like the air was pointing at UK has clicked the bottom. You can scroll through different types of categories. There. Make sure to do that next up. We're having this part. This is the bio itself. This is where you write either about you as against the that Dana for Wonder Forest has done here. She's writing Creative Boss Lady from Canada. Order off watercolor with me in forest, etcetera. She's writing about her. Or if you're having like a company page, you can write about their company like GoPro is doing here. They're doing a really good job here. They're writing official GoPro Instagram. We make the world's most versatile camera share with hashtag GoPro, so you can either go with at balls you. If you're doing up personal account, explain about you that's really important. What does it take away to follow you? What makes you stand out from other personalities within your field? Go out here and search through like other personalities that are in your field and make sure to like, stand apart from them in some way, make it personal, and then the company what makes your company so powerful and be fun? Be creative here, or you can do like we're doing here. We're making an offer. You can see Monster Facebook marketing and Facebook ads. Fort 9 99 So this is like offer. If you're already having followers on Instagram and you're putting out maybe a new product New course new, like some kind of offer out there you can use this area for that offer. If you'd like to make more sales, more customers, more sign ups or something like that. Okay, next up we're having You can also add in your e mail. As you can see that this girl is doing here, She's putting in her email. You can do that within this, but just for you knowing this won't be a clickable links. So people will have to like, copy paste this in any way. But you can put in your email here and it's really, really powerful. It's for your followers and customers to e mail you more personally. And that is one more way to contact you, which is really awesome if you like that. So you can put in your email like this girl is doing here and you change the bio here. You just click here and you can change the by your computing and Moises there and so on. In this area, you can basically do whatever you like with If you like, you can put in bullet points there you can put in and Moyes before the text on every row. You can make this Yes, the way you want to. But look at other people and other companies within your area to make sure that you're doing this right. Because if you model, what works tended will work for you as well. So next up we're having this. C t A. Call to action. We added this in into our bio. This is because we want people to collect the link below. As you can see the marked area on or by on the right outside, we're having click the link below and then, like a finger pointing down to the link that we would like people to click on and you can do the same and not our example would be this one shop, my outfits. So she's also having a pointing arrow down, so this is kind of a call to actually you would like to people to click your link will to take a certain action. You can also have, like, e mail me here or visit our website or, like contact me in any way. So this is up to you, but make sure to have some kind of call to action. So anybody who's coming to your profile do you want them to, like, follow you to buy a products, to go to website to sign up for a webinar to, like, sign up for email list or anything. What is the take away? Why should they click that link? That is what you would like to describe above. Okay, so that is a call to action. Next up, we're having the website link. As you can see here on yoga strike, they're having the website link at this. Doesn't look too good, in my opinion. Can see that is a long link. You can see that his random numbers is a Facebook group. But you can do this more. You can do this shorter. So your profile or your bio, it's more clean and I will show you how to do that. Well, basically, do like we're doing here we're using at Google. You are l shorter and these are basically more shortness out there. But we're using Google's. You can also do something called pretty link. Then you would like to have, like, a wordpress website and download plug ins, etcetera. But you can do that so you can basically go to Google and Google. That pretty links if you would like, make this more like from your perspective, you can do like we could do Facebook cores were like facebook dot com slash course, if you'd like to. But we would go with a Google short Inner. We will go to Google and make some type off this into a shorter version like this. So follow along on the screen. Right, guys, here we are. This is our course. So this is the link that we would like to shorten her. So if I click on common see on my laptop or copy paste, you click on copy paste and then you go to Google and you type in your l short. I spelled that wrong. Doesn't matter if you click on the top here, You guys a Google Ural shorter. You basically just paste that link in here. And then you click on short and you're ill. And this is the U world. You Coppin issue l to your screen to your phone or wherever you're doing this. And then you go back and you paste that in under website. As you can see, this is the link. So follow along. Go back. All right, so here is where you put in that link Here is where you change your website. She just pays that in on your mobile phone once you've, like, copied that link. So this is how to make your link shorter and more like beautiful. How would say the shorter the better? Because remember, you'd like to keep this, like, bio like a seven second pitcher. Keep it pretty small. Don't go out too much, Don't have a lot of long links, etcetera. So what I would like you to do now is to click on edit profile. Once you've done that, you start editing your profile. If you're looking for more like examples or more like inspirations, just go to Instagram. Go into people within your field. You can go and search on instagram for, like, businesses within your field, and you can go to their profiles and get a lot of inspiration. Or, if you're like an public figure in any way, you can go on there and your search for persons within your niche within your field and just model the best ones out there and make sure to stand out from competitors and have a lot of fun doing so good luck now
9. Fonts, Emojis & Hashtags In Bio: Okay, guys, In this video, I'm going to show you how to change the font, the text type off your text within your bio and also how to use hashtag in your bio and also how to use different types off em or used to stand out from competitors when it comes to your bio to make it more like custom friendly, so to speak. So here are your by your Here are our bio right now this part here. So if we'd like to, like, change the type off font the type off text type within here, we can do that now. This is good if you're running a website, for example, and you having like, a type of fun side there or if you're using on your photos a type of phone style and you would like to keep it consistent with your instagram account within the bio section. You can do that. So let's head over to a website and I will show you how to do this. So this is the website lingo jam dot com. A will have this in the resource is. So if you just collect this video beneath, you will find a link and a click that link and you will come to this website now we're on the computer right now doing this, demonstrating this thing here. You can do the same when you're using your mobile phone. So go to linger Jam. And in here you will type that text that you would like to have in another type of style. Now we will use this text here, so I'm gonna copy this account Name Robin and Jesper. I'm gonna click on command. See, You can click on command, see or copy Paste that in here. As you can see on the right hand side, we're having different types off like text styles, different type off fonts so we can scroll through here and see if we find something that fits us. I really enjoyed this one, actually. But you can scroll through here and see if you find the same phone 30 using on a website or that you're using on any other type of social media platforms, etcetera to stand out from competitors to stand out with your INSTAGRAM account. Now I'm gonna yet just pick this one that I marked. I'm gonna copy paste that I'm gonna copy. You can do the same. If you're on a mobile and just go into edit profile, I'm gonna take this part away, and then I'm gonna pay study. As you can see, it turned out a little different than this text. For example, click on submit. Once you changed that, you go to your profile and we'll have a look. You can see that it stands out. This is another phone style, Another textile than this. This is how we can do it. You can also go in and use like a moist within your name or within your like by your here as we're doing. This is an M boy. And to access more invoice, you're having a bunch of them on your mobile phone, as you may already know. But if you're doing this on the computer and you would like to access and moist, you can go to a website called Get a More Adult. Come. And here you having a lot off emojis that you can use in your instagram bio? Here are kinds of smile is now Don't overuse this and Moyes, but you can make it like more relatable for your audience. So if you're running like an I don't know health Blawg. Maybe you're having somebody who's running or you having like a veggie or something like that. Or maybe you're selling products than maybe you're having. Let's say that you're selling cameras. Then you confined like a camera here or something like that. Let's say that you're selling like sunglasses. Then you can just maybe copy paste a pair of sunglasses in here. But don't overuse and Moyes, but we're gonna copy paste a couple of them in here to make it like, more humanly, so to speak. So let's go with maybe some smiley copy that. As you can see, I just marked the emerging. Can I had over to this part edit profile, and then we can add it in here somewhere. Maybe before, like here, we can add in a more you there and then on the next row weaken, adding one more mou. For example, if you're doing like a bullet point list, maybe you're doing let's let's make in bullet point list. Let's me remove this part here, Onda. We can do like happy, happy guys, and then we can make another MOU or find another movie and then we can just copy this and more. You in here loves money, etcetera, so you can do this yester way You want to Let's find one mawr. Let me go back here Money Lover What are we else? Let's say that we are cat lowers as well. This is yes to demonstrate What do you can do with your poor profile? Cat lovers, for example? And then you just click on submit and let's go here. So this is how it can looks and this is really personal. I mean, this stands out. Really. This is yes, Not like a bunch of boring text in here. This really can say what you are about. You're able to tell your story in short, with the bio here and by just using some in more use like I'm doing right now. Here you are explaining mawr, too. Like that people who is coming to your profile, what you're doing like we're happy guys who we love money. We're cat lovers, for example. So don't overuse and Moyes over using and more years would be something like this going back to their profile here, like putting in a lot of like Well, cats is not like over using it if you live cats, but as again see, turn out like this and this looks like I don't know what don't overuse and more you simply that you can also go ahead and use hashtag within your bio. For example, if you're like running a post and you're like selling kind of a product in a certain kind of post with in the post, we will talk later on what hashtag is. But if you go for a searching, for example, and let's say hashtag Robin and yes, for you can see that we have hashtag 132 over posts, which means our photos or videos on our instagram account with hashtag Robin and Jesper. So if you'd like to find post from robbery Yes, bear or for Nike Adidas Re book or a certain type of influencer, you can certainly is going here. Go for a search at Hashtag Robin Esper, for example, and if I click here, you will see all our kinds off posts here that we have done now. If you're having like, let's say that you're having a product that you are selling like an instagram cores, for example. Then you can see that instead, of course, who are having 1500 posts. So if I click here, then I will see, like all kinds of related posts to this. Now, how can we use this in our bio? Well, if I go to edit profile here and let's just remove some cat Syria quick, then beneath here I can hashtag like Robin and yes, there. And this will become an hashtag then because when they're clicking this link, they will get all our post and I will show you in a second. But how can you use this? Well, if you're running a business and you having like one product that you would like people to go to or those posts to go to and click, there may be to another website, etcetera. You can hashtag that product or if you're running a competition in any way, you can hashtag that competition so you can really use this area with hashtag. So if I click on submit here and we go to our profile once again, you can see that we're hash tagging in our bio here, Robin, and yes, but if I click this link. Now you can see that I, yes, came to all our 132 posts just as if I were to search here for the same like Robin and yes , there. And you can see 132 posts 132 posts. So this could be really, really useful. You can like, for example, new iPhone. If you hash tag a new iPhone, you will get the post here. So if you were selling a new iPhone and you can hashtag that in your bio So this is just some tips and tricks. First of all, we had the font to make a different font style. You go to this website, I will have this in the link up here in resource is for this video. We also went over some a more use. Don't overuse them, but you can have them. As for explaining what you're doing, what you are about etcetera, this would be a great example here. Happy guys with Smiley loves money with, like a money face here on cat lovers with a cat. That would be good examples. And here is the website, and I will have this in the resource is as well. Then you can also hashtag in your bio a certain type of post a certain type of like post with a product within, or if you're having, like, some kind of e mails, sign up within or competition, etcetera. So this is how you can use this bio area if you'd like to, depending on what kind of gold so have a lot of fun. Now is your turn really to go into your profile and just added it and have a lot of fun? See you in the next lecture.
10. CTA: Okay, guys, in this video, we're talking about this C t a. I will share some examples for you on how to write a good C t A call to action. If you look at the screen right now where I have marked it, it says click the link below. That is on call to action. And why do we want to have these call to actions in our bio? Well, we will make people take action. That is the point with having and ct a call to action. So how do we make people take action? Well, what we need to do, ISS, we need to make the benefit obvious in your bio. So what I mean with this is why should they click that link? What do you have to sell them? What do you have to give away for free? What are they winning on clicking that link? People are not going to other persons or companies like Instagram profiles and looking through and see what kind of education is do you have? What is your pets name? Etcetera? No, we are mostly like going to other people's and businesses profiles and see if we can win something. What types of posts are disposed? Helping me is the profile helping me to give away something for free? What can I win from following this instagram account? That is exactly how egoistic we are as human beings, unfortunately, but this is really true. So make the benefit obvious in your bio. Let me give you some examples here. So first of all, we're having this one download The Fat Loss Guide for free. Free is really powerful word when it says free Well, everybody is running through the disc with all the ice creams, right, But download is also a powerful word, So I would use download the Fat Loss Guide for free. That is one example which is really good when it comes to see ta to make people click your link. This is depending if your audience are looking for a fat loss guide or not now another example would be this click to get the best deals. So click to get the best deals. Well, if you're looking for the best deals or if your customers or the profile visitors are looking for good deals, then they will most likely click that link. Another example would be Contact us to get the best price. Now you're having the chance to get in contact in person with anybody was looking for the best price for your products, services, whatever you selling, so this is also a good way. Then you can link your email address or you can link like your the contact page of your website. You can have that as a Web link. So this is one way to come. Maurin person in contact with your audience Another way would be reserved your seat now. So this is a great culture action if you're having like, Ah, webinar or you're having some kind of educational live video stream going on soon or something like that, So reserve your seat now is a good call direction. If you're doing these kinds of things on instagram, not a good thing is free. Download. Click Link below. It's like an up scaled version off the 1st 1 where it says, download a fat loss guy for free. Here you put it together like free download, click below. Everybody loves free stuff, right? So that is a good culture action as well. And then we're having a special deal or special deals. What are you going with If you're having one product or you having more products but special deal every Saturday, for example, here you become more specific on when to get those special deals. S. So this is one call to action that you can go with. Also, if you're selling products, for example, another one would be 50% off. Well, people love free stuff. But if you can't, like, give away stuff because maybe you're running a business 10 you can give a discount. So 50% off, 20% off, 10% off. Or click the link below or 10% off Eustis code, or click the link below Yes, to get percentage off off the sale. If you're selling a product and your audience knows you and knows your products at or what you're doing, another way to go about this would be to add some urgency. Add some scarcity like this deal won't last forever kind of urgency. So the example for this would be we take the first option here, download the fat loss guide, okay, and then you can add some urgency like Onley to day, as you can see on the screen, so download a feckless guide on Lee to day. Now you have to be consistent by just like changing your Web links. So the people that are visiting your instagram profile will have trust in you. So you don't have this up every day because then it's pretty weird, right? But you can go with this. Onley today is a good urgency. Another good urgency would be click to get the best deals this week, and only then you have, like, two or three days on you to have that link up. If you're running. Maybe a sale for that weakened on our way. To go about this is to contact us to get the best price before we run out. Now this You could have, like almost how many days or month you'd like. But this is also urgency, like products or services will run out, maybe appointments if somebody is booking a time with you, etcetera. But before we run out is a good urgency. Next up we're having reserve your seat now and then you can add in before it feels up. Now you can have, like a certain amount of seats, like for your live show, etcetera may be your only taking like 100 people, so you can add the urgency before it fills up. Maybe you're having, like, a live event May be on in a local area where you're staying. Where were we having your business? Then you can add in before it feels up. Also, another thing would be free download until the 26th of July, for example. Now you can do this if you're having, like, an e book or you're having, like, a pdf for you having like some kind of information, some kind of e product and you're having a free download you can like, set a date on when you can download it anymore. Another thing would be special deal of special deals this Saturday. Then they know like, Well, there will come up a special deal for Saturday. So maybe they put that in the calendar that oh, this Saturday, there's having special deals. I will go into this link. I will save it. I will say this down in my calendar, etcetera. So just put an urgency like it's now or never. It's a really good way to get people to take action. Get people to click your link now 50% off today on Lee, that is a really urgency. I would definitely click that if I went to an instrument profile. They had some good stuff that they were selling or services that there were selling. I would definitely click that link if I would looking for 50% off now, in order to go ahead and just ended your call to action. I hope you got a lot from this video, or at least something from this video. Then you go to your profile, just click edit profile, and then you add a C T A. And preferably you add at last in your bio. That's like last thing you'd like to mention. First of all, sell them on. Why? To collect that link and then you add in Click the Link below or something that we went over in this video. So we watch this video, Paulse it etcetera. I will also add in a list off these kinds off, like urgencies. See Chase that we just went over. We will have a small list on how you can write this, depending on if you're selling like a product a service or you wouldn't like people to go ahead and maybe sign up for an event. Sign up for an email list or whatever your gold might be. But chicken, the resource is, and I will add Ah, smallest there you can just copy. Pay something that fits your business and your ideas. Good luck. And we'll see you in the next video.
11. Switch To Business Account: in this video, I'm going to show you how to switch you to a business account on INSTAGRAM business account . And why would we like to do that? Well, because we would like to have some statistics, some analytics on how people are following you. What kind of posts are they engaging in? Mostly So we know what kinds of post that we have to put out there to gain more followers. We also get some statistics and analytics on for Where are people are coming from all around the globe. Are they coming from India already coming from Pakistan, really coming from the United States. So we know where are targeted audience are from also, if they're male or female, also the like age group and so much more statistics. So this is really valuable. Doesn't matter if you're running a business. Doesn't matter if you're having like, a personal account. Were we having like a niche account? You'd like to have statistics In order for us to get this business account up and running, we need to create a Facebook page. Yes. You heard it right? A Facebook page. Facebook owns instagram. That's why they're working together. If you're running an instagram business page. You need to have a Facebook business page. We're gonna go ahead and go over to Facebook and create this page. So I'm gonna click on Facebook here. In here, you click on create, as you can see, where I have my mouth. Right now, you click on create and then you go down one step in, click here on page. Then you have two different options eating to go with a business or brand page. This depends if you're running on instagram account as a business or brand or if you're running in ass and community like a niche account or as a public figure, that means like, a more personal account. So this is totally up to you. We're gonna go ahead and create, like, a community page and click on get started here, and we're gonna name that page now for us because we had over here, You can see that says Robin and, yes, Spurs quotes. So we would like to stay consistent with this name. Some just gonna copy this one, and then I'm gonna pay starting here, and I'm satisfied with that. And then you're gonna add in the category here. Now, this could be a little bit difficult if you're running like an quotes page like we're going to do right now here. But if you're running a business, maybe an e commerce business, then you can search for that here and just tapping here. This category is mostly for, like, Facebook's statistics, So it doesn't really matter what you're putting in here, but it will also, of course, mention it somewhere in your page that you're running like an e commerce website, etcetera. So this is totally up to you. Try to find your category here and go with that category. Now we will try to find something in order, like motivation. Something like that motivational speaker That's quite OK. So we're gonna go with the motivational speaker and then click on Continue. So in here, you have the options to either go with an like a profile picture. Now, if you're having a profile picture like we're having right now here, then you can just upload a profile image here. We're gonna do that. I'm going to double click to this one, and then it's gonna upload. And then the cover image, the big cover image. You can also upload that if you're having one, otherwise you can just skip this step. And there you go. This is how quickly you can create a Facebook page for your, like, instagram account, etcetera. Now, you don't have to use this page at all, but you have to connect this page to your INSTAGRAM account and I'll show you how to do that in order to switch your INSTAGRAM account into a business account. So we're gonna go to our cell phones and we're gonna do that. Hey, guys, Now we are on the mobile device. What I'd like you to do is just click on instagram application that you already by now should have downloaded. So click there and here we are at our profile in the top right corner. I would like you to click on the tree like lines up there. We're gonna collect that lines and then we're gonna click in the bottom at settings. They're gonna scroll down a little bit, scroll down as you can see just beneath my faces says switch to business account, click there and then you were just gonna continue. We're gonna continue as against see right now is is get. Insights and insights are basically statistics on what kind of post that are followers are liking the most, or videos etcetera and also the gender group. What kind of age group and way to come from So we can like laser target our audience when it comes to like Instagram ads later on the discourse, etcetera. So we know where our audience basically are. How old are they would come from etcetera. Really important. Then just click on continue. Create promotions as assert promotions are instagram ads that we're gonna go over later on . In this course, click on Continue your business profile. You can add like contact bottoms like your e mail or like a phone number, etcetera. So if you're running late, maybe like an local business, then you can add in like directions. You can add Ian like full numbers, etcetera, so people can contact you in order to maybe book a table or whatever it might be, frankly can continue. In here, you can see choose categories for your business profile, and you can also go for a search here, as you can see here. Or you can just scroll through here If you're running like a local business personal blawg , you're running in like a product or service. You remember? I think it was like GoPro. They had a product and service. Are you running like a shop retail? That means like an e commerce store. For example, Health and beauty store was so on. We're gonna go ahead and just click on personal blawg and then click on next. Are these country correct that this is their business? Email You can just, like, go with it if you like to, and then click on next. Here we are so connected to Facebook. You remember that earlier we are creating our Facebook page, and now it's time to connect at Facebook Page, Click the arrow. Continue as yes, there it will be for this one. And here we're having our Facebook pages. I'm gonna connect it to Robin Ingest Spurs quotes here. So I'm gonna top that box and then I'm gonna click on don. Cool. So after is loaded, you click and go to profile. Here. You can see in the top corner here we're able to actually read out statistics. Now this account doesn't have any statistics. So in the next video, we're going to read out some analytics and insights with our other INSTAGRAM account, Robin and Vespers account, where we're having some statistics. So follow along to death video after you created your or switch to a business account on instagram see there.
12. Insights & Analytics: in this video, I'm going to show you how to read out analytics and insights in orderto understand your audience more like your followers on Instagram, etcetera. What a really liking what I didn't disliking what kind of post etcetera and how to engage your audience more when it comes to Instagram. So goatee, instagram application and just collect that up. So here we are at our instagram account, Romany Esper, in order to begin to, like, read out insights from your posts, scroll down to like any post here and click on any post. And this is something you only can do once you've switched your account to a business account. So here we are at one of our posts, adventure at head, and we said, Well, like and tag a friend. If you like adventures, there's some things that you can do when you're engaging. We'll talk much more about posting later on in this course, but as you can see right now just beside my head here, it says, view insights, click view insights and then scroll down these air insights from this particular post so we can see how many people are engaging with this post how many are liking etcetera? As you can see on the top left, kind of you can see that it's 60 heart, so it's 60 likes and then you have to bubbles, which says to comments, Scroll down. We can see 13 in direction. So in order to understand what everything on this screen means, you can see that we're having, like an info sign beside interaction name. For example, If I click this icon, you guys in the bottom, it pops up so you could see what our interactions this sets off. Insights measures the actions people take when they engage with your post. And then we're having profile visits, the number off times your profile Waas viewed. So they viewed our profile 13 times than these 60. So it's not much to take from this alone by the interactions. Basically, when they're coming to your profile, then we're having something called Discovering You can see the number is 738 pretty high number there. If I click the info tab, you can see here what is discovery, and you can see that it's impressions the total number of times your post has been seen so This doesn't mean that everybody's seen you Post is gonna like it or comment on it. But this post has been seen 738 times with 60 likes, so it's kind of like a 10 8 to 10% off everybody who's Singer Post is liking this particular post. This is good insights. This is really good statistics tohave in order to understand more. What kind of post do your audience like now, this percentage we would like to have as high as we possibly can. So this is great really great insights to have them, because either reached the number of unique accounts that I miss. Seeing your post at cetera follows the number of accounts that started Follow you so you can like readout, more things, and you can see from this post when it says follows. It was cirrhosis era started to follow this, and you can also see under. Beneath the 738 is a small text says accounts, reached 4% where and follow you. So like people who saw this post from this post, there were 4% that didn't follow us or wasn't following us before, and unfortunately, with disposed. We didn't got any more followers, as you could see below it says follows Ciro. So this is also one way to see how many percentage outside off people who was already following us. We're like starting to follow us. How many percentage where we reaching outside our own followers, etcetera. It's amore impression statistics here beneath. And if we were running an ad, it will said, How are like a promotion? We're going for us. So this inside to switch to a business account on instagram is vital when it comes to your growth, depending if you're running like a brand business or personal, if you just want to grow your page, this is really useful information. Let me collect, dies down. Let's go back as you can see on our profile right now, we're having like, small tabs in the middle, off the screen just below my face. That is called highlight stories, and we will talk much more about that. But the funny thing is, these are stories that we created earlier, that we were like nailing to our profile. With these stories, you can also read out in sight. So if I click a story here. This were a question that we like asked before says, Would you be interested in growing your INSTAGRAM account? And this were like on market research Foreign Instagram Co course that we like, put it out like almost a year ago and people were answering here and like, yeah, 721% were answering Yes and 29% We're answering. No, as against the on the left bottom corner, you can see faces there. Yuki has collective faces. If I click two faces, we can see how this like insights from this story, how it went for us as we busy in the top left corner. If I click, the I Hear begins the all kinds of accounts that saw this post. And as you can see, there were 395 accounts that saw this post and 51 voted yes and 21 wounded. No, now this is a poll story. We will talk more about that later on in discourse on when we come to postings on stories. But this is statistics that is really, really valuable for us to understand what our audience likes and how we will gain more followers. If you click on the left tabler beside, I hear like the bars here. You can see that the interaction say, If I click the icon once again, it's like the profile visits from this post. And then we can see even more statistics if we scroll down Discovery 99 accounts reached this story. So 99 account reached this and it was seen, like 395 times. Now this is great statistics, guys, let's go back a little bit. We can scroll to the next story and we can see even more statistics for this story that we were creating etcetera. Now we can go into the top right corner, you remember on the like three lines there. If I collect the three lines here, we can click the tab. In the top world, says insights, click the tab insights. You can see the activity. So this is a activity for like the last six or seven days, so you can see that actions have been taken on account is 38. We're not really sure what this means, so if I click the icon beside interaction, you can see that it is profile basis website clicks, etcetera. And if I click on this like tabs here, you can see exactly how many like profile visits V hod like Tuesday and Wednesday was to then we're Thursday. Friday Saturday was seven and then six and seven and so on. Now we haven't beans totally active on Instagram the last few days or last few months, actually, because we have been bean recording this course and done a lot of job. But as you can see, here you can read are more like statistics. If you go down, you can click these tops and see over days how your account is performing. We can click the next tab beneath our name. You see, it says content. If I click this, you can see the last week we had, like, one post and this is like 30 minutes ago I posted this. Actually, if I click this feed post here, you can see that 32 people like this post you can see I put it out like 21 minutes ago. You can see in the bottom left corner and you can see more statistics about this just going to view insights here and you can see more statistics. So just play around with these tools because you will learn a lot. We can also, if you click on beside feed post on the right hand side, insists See, all if I click this tab here, we can see actually, which are off our posts are like performing their best, which are getting the most like So we know exactly what kind of post that we should put out there to our audience. We can see that the post that are in the top is actually with Robin and Jesper with our faces on them, you can see they're both having, like, 291 if a click on and here we can see that we're having a lot of like likes on these kinds of posts, etcetera and a lot of like comments, etcetera. So then we know more off, like how we should post to our audience to get more likes and so on to reach the most people which can engage mawr in our posts like quotes is also like working pretty good. And the more you're growing your accounts, the more like likes you will get, and so on You can also see if we were running like in story, for example, we would have, like here, some inside some some statistics on how that story went as well. We haven't, unfortunately, because his Monday today we haven't this week posted any story yet. And in the bottom, you can see the promotion. So this is the content tab. Basically, you can see you. We're having the activity. We're having the content. And now to the audience tab for this account. If I click on audience right now, we can see, like, right now we're having 1000 and 620 followers honor accounts. We can see the top location on our accounts. And this is because we're having, like, an INSTAGRAM account with 70 or 80,000 followers, and they're basically from, like Pakistan and so on. So if I click here on countries, you can see Pakistan 63% actually from Pakistan than we have Indian followers were having some from the United States, Sweden and united Arabs. As you can see here on the screen, we can also see which cities they are from. So this is create. If you're running like a local business in any way. You can see where, like, where are the followers from? Where can I send out like coupons for coffee or food? Or it doesn't matter what kind of business running this is. Good statistics to know and understand your audience were already coming from which country or which city and the percentage off that people where they're coming from now we're having the age range here. Also. This is also good, if you like to know, like what kind of material is like best fitted four days, kind off audience our day. Like which age group? Ardian? Because the year the age range that most of them are like between 25 to 34 or the most off them majority off them basically are between eight 18 years old to 34 years old, then I know kind of what type of like posts I'd like to put out there in order to get engagements, etcetera. Then we can also go ahead and see how many percentage are men with age range for men, as you can see, most off them are like 25 to 34 50%. Then we have women and there it was the opposite. Basically, the 18 to 24 was 40. Representative, that was the majority. And here you can really play around with this insights and tools. If I go down and visit a gender, mostly off them that are following our account is women. And if I go down, you can also see the activity. You can see where it says followers. If I click the icon here beside followers, you can see that average time your followers are on Instagram and you would like to have as much engagement as you possibly can because maybe, you know, maybe not know when people that are following you are liking stuff on your instagram. Other people can see that so other people can follow you so you can just gain more followers on your instagram account. So you'd like as money like that many engagements as you possibly can get on your posts on Instagram in order to grow your instagram account. Now here is really good tab. You can see when your audience are the most active on Instagram as against the you can see by hours and you can see by days. So if we click on any off this tabs. Here you can see like 12 a.m. is not the best time to post on instagram for our audience. The best time is 6 p.m. So six oclock in the evening. We're having the most people that are following us like they are mostly on instagram, so you can see 472 people are online on instagram. But you can also see by Day said, this is ours. You can also see by days here. If I click that tab, you can see that it's mostly on weekends, actually Saturday and Sunday, but not by huge. So in the evening, I would post the most off our content in order to get them most engagements. So this is the inside guys, once you've got some engagements on your account than what I would like you to do is off course, hook up your business accounts, which to business account right away and then go into the inside tab and just play around with it and have, like, get insights from what kind type of content that people are mostly engaging in at center, and we will go over postings will go over hashtag ing We were going how to create this story's etcetera. But for now, switch your instagram account to a business account and, like just leave it there and move on in the course and we will have ah, lot off fun in this course, see in the next video.
Robin & Jesper ✓, Teaches Digital Marketing & Social Media
