Instagram Bio Strategy to Convert Profile Visits to Followers

1. Introduction: Do you look at your Instagram business account and wonder, why am I getting so many profile visits, but none of them are converting into follows. If this is a problem that you are facing with your Instagram business account, then this course is just for you. What's up, everyone? I am pretty ************. I'm the author of 0 to four figures. I'm a podcaster, YouTuber, business owner, digital entrepreneur, Etsy shop owner and Skillshare teacher as well. My mission is to help business owners, entrepreneurs, solo printers across the world to confidently implement marketing business and mindset strategies to grow the business that they love. With my Skillshare courses, you will find marketing mindset, business strategies to help you with your business without further ado, let's get into what you can expect in today's class, in today's class craft the Instagram bio that helps you convert profile visits to follows. I'm going to go over what's an Instagram bio and why is it important? I'm gonna go over the golden rule behind crafting your Instagram bio. I'm also going to share my personal framework to create an IG bio that converts it comes along with the worksheet for you to implement as well. Lastly, I will give you some bio do's and don'ts for you to implement for your business. Now by the end of this course, you're going to understand a few key things about your Instagram bio. The first thing you're going to understand is what people look for in your bio. You will also understand how to maximize your profile visit conversions. Next, you will create your own Instagram bio using five simple steps. And lastly, you will also have a list of do's and don'ts for you to refer back at anytime as this is also available as a cheat sheet for you. Now if this sounds interesting to you, hop along with me as we get into the first-class of what exactly is the Instagram bio and why is it so important for you to focus on it, to grow your Instagram business account. 2. What's the Instagram bio?: Now let's get into less than one, the importance of your Instagram bio. Now first let's kind of go into what is an Instagram bio. Now when you look at any Instagram page, you will see that the name, you will see a small section where you can fill in details about your business account. Then you will also have a section to put in a link. This entire thing is the Instagram bio, and that is also what we will be looking into in today's class. Now let's get into the first part of your Instagram bio and that is your name. As of August 2022, you have a limit of 30 characters for your profile name. Now, before we get into what you can put as your profile name, let me first tell you the fundamental difference between your profile name and your business handle. Now, your Instagram handle is usually without any spaces. You can use full stops, you can use underscore, but you cannot put any spaces. However, your profile name is usually first thing that people see when they enter your Instagram business account. And you are allowed to add spaces in there, given that you have 30 characters, it's often important for you to fill it with as many keywords as possible for people to find your business. For example, you can put in your business name. Or if you are the face of your business, you can put in your name. Then after that, you can put in a few keywords that people use. Find your business. So maybe you are into luxury handbags and that could be something that you want to put right after you give your business name. Now, if you are the face of your business, you will put in your name and then maybe your designation. So if you're a business coach, you would put that in. What's very important is that you make sure there are keywords in your profile name. How do you find out keywords? Basically think about what your customer or your audiences looking for. What are they searching for when they want to find your business or other businesses that are just like yours. Okay. So that is your profile name. Now we get into the actual bio part of the entire Instagram bio, the first half of what you see when you look at any account, okay, now, in your Instagram bio, there is a maximum character length of 150 characters. You may think that that's not a lot. But let me tell you with my framework that you're going to learn pretty soon. It's going to be easy for you to fit all of the necessary information in those 150 characters. Okay, So this part, we're going to get into it a little bit later. But ideally, you want to be able to use that 150 characters to capture people's attention, okay, to let them know what you're about and for you to convince them to follow you. Okay. We're gonna get into the steps in a little bit after the bio comes your link. And you usually would send them to either your lead magnet or your website or another social media platform. And we will discuss this in a little bit as well. Now that we've gone over, what exactly is your Instagram bio, Let's talk a little bit about the importance of your Instagram bio. 3. Importance of Instagram Bio: Now usually when people are visiting your profile, it means that they have actually found you on Instagram or on other platforms. Of course, they could have found you via different methods. Okay. It could be because of your online presence. It could be because of your hashtags. It could also be because of your location tags, etc. The point is that you've already capture their attention if they are on your Instagram business account. So that's actually a pretty big win. Now, after they have found you, naturally, they're going to be o, curious to see what you are up to and what your business account is all about. Now in that situation, your job is to make sure that your content strategy, your marketing messages are top notch to capture their attention. Whether it is the real that you put out the cover photo for your meals. Those are important because when they're scrolling through your profile, you want to make sure that there is consistency when people are looking into your Instagram profile and all of that tactics, all of those strategies come under this. And that's usually your content strategy and your marketing messages. So after they've hopped on your Instagram business account, they're naturally going to look at the different aspects of your business account to see if that is something that interests them and if it does, that's when they decide to follow you. If it doesn't, then that's when they choose to move away from your Instagram business account. That's why sometimes you are going to have a certain number of profile visits, but not many of them convert into follows. Now, our job is to make sure that those profile visits convert into actual follows. And that's where your Instagram bio comes into picture. The importance of your Instagram bio is to make sure that when people are looking at your business account for more information, for them to see if they want to follow or not. Looking at your Instagram bio will help them make the decision to follow your account, which means that the content that you put in your Instagram bio has to convince them follow your account. And that's exactly what this entire class is going to be about. Because we're going to make sure that your Instagram bio is strategically written to maximize your profile visits to follows. So if I have to summarize the importance of the Instagram bio, what I would say is that it is the first thing that potential followers see. It also tells them if the page is what they're looking for. Third, it helps to convince them to follow you. And lastly, it gives them the next steps of whether or not they should follow your account or move on to another. Now, because this is the importance of your Instagram bio, there are a couple of goals that your Instagram bio needs to hit as well. Okay, the first goal is it needs to provide information about your page. The second goal is that it needs to showcase your brand voice and your brand personality as well. It also needs to highlight your unique selling point. Why should other people follow your account versus your competitors? And the last goal that your bio needs to hit is it needs to let your customers know what is the next step they can take. Not just following your account, but also some sort of call to action so that they can move a little bit closer to the decision of purchasing from your business. Now, just to review this lesson, we have learned so far what is an Instagram bio? We have understood the importance of the Instagram bio and we have also figured out what goals should an Instagram business account bio hit. In the coming lessons, we are going to go over the golden rule, as well as my five-step framework for you to craft the perfect Instagram bio for your business account. 4. The Golden Rule of Marketing Your Business: In this lesson, we are going to go over the golden rule. And this, my friend is one of the most important things you will ever learn about marketing. Okay, are you ready? Let's go for this. Now, the golden rule is that your customer is the Hebrew. Okay? Now let me explain what I mean by that. Now for example, your customer is at 0.8, okay? That's a little picture of your customer. The outcome that they desire is at point B and whatever helps them get from point a to point B is basically some sort of product or service. Alright? Now, the best-case scenario that you want as a business owner is that you want to help your audience get from point a to point B using your product and service. One thing that most people don't understand is that this is not your story. This is actually a story of your customer getting from point a to point B, using a product or service. This is their story. They are the hero of their story, their story, in their narrative of how they got from point a to point B. Ideally, the best-case scenario for you is that they use your product or your service to get to point B, regardless of whether they are using your product or not, your customer desires to get to point B, which means this is their story. Your product or your service is just eight catalyst to get them to point b, wherever you are communicating about your business, always understand that this story is about your customer. Your customer is always going to be the hero of the story. The best-case scenario is that they use your product, but this is still their story to begin with. Now, few of the key mistakes that I have seen a lot of businesses making when it comes to applying the golden rule is using too much of high instead of view. When you keep saying, my product can help you with this, my product, my service will deliver this. This is the transformation that my product can give you. You're using too much of mine, okay? What you essentially want to do is convert that into you as the customer. You will get the benefits of this. You will see this transformation. You see how that changes the narrative. You went from I, me, myself too. It's all about you. This is your story. I'm just someone who's helping you get to where you want to be when you are speaking. Whether it's your marketing messages on your social media platform. Whether you are speaking directly to your customer, whether you are e-mailing them, whether you are putting information in marketing materials like your flyers, billboards, as much as possible. You want to make sure that the customer is the hero of the story and you're just there as a catalyst. Now another key mistake that I do see businesses making is that they focus too much on the solution that they provide, rather than taking the time to help the customer understand what exactly is the problem. The reason it's so important for customers to understand what exactly is the problem is because sometimes your customer may not even realize that they need to get to point B. Okay? And so when you let them know that, Hey, this is what you're struggling with. One, they understand that they have to get to another point. And then they start looking for options to help them get to point B faster. Number two, when you let them know that you understand what they're going through, what their problems are, what their pain points are. It lets them know that you understand them and what happens when they feel that you understand that it helps them trust you better? What happens when they trust you better? They start to consider using your products and your services to help them get to point B, because if you understand what problem they're going through, it is natural that your product will help them get out of it as well. Okay, So now you're understanding the thought process, the golden rule, and I want you to repeat with me, is that your customer is the hero. Alright? That's the fundamental golden rule and that is something that we will be when trying to craft our Instagram bio as well. Now that you know, these are the key mistakes, let me tell you what actually happens when you start using too much of I instead of you? Okay? What happens if you go against the golden rule? Now let's assume that you are at point a is your starting point. And because you think that you are the hero of your story, you think that point B is becoming an industry leader and that your customer is just a catalyst to bring you from point a to point B. And that's what it actually looks like to your customer. And that's not the best way for them to think because one, you want them to look up to you. You don't want them to feel that you're just using them to get to point B. So as much as possible you want to make sure that your customer feels that they are the hero. They are the person who needs to get from point a to point B and scenario, best-case scenario, they use your product and your service to get there. But that does not mean that they can't use any other product or any other service because this is their story. They are the hero, whatever it is, it's about them. Your customer is the hero of their journey. Now let's see how we can implement the golden rule when it comes to crafting or Instagram bio. And let me tell you, this rule does not only apply for your Instagram bio, it applies to every single place you are marketing your business. Now, one of the easiest ways that you can basically implement this golden rule is to ask yourself, am I putting the spotlight on me or on them? This one simple question will always tell you if you are implementing the Golden Rule or not, and always make sure that the spotlight is on your customer. Because I want you to say this with me. Your customer is the hero. In the next lesson, we are going to go over the five-step process that I do have for you and how you will implement that five-step process for your Instagram bio. 5. The Hero Framework to Craft an Instagram Bio That Converts: Alrighty. Now let me share the five-step process that I do have for you. I call it the hero framework. Alright, let's get into it. Step number one is to step away. Now, what do I mean when I say step away? This usually means that you need to take yourself out of the spotlight. When we were talking about the golden rule, I asked you to ask yourself one simple question. And that question was, are you putting yourself in the spotlight or them? Now, if your answer to this particular question was that you were putting yourself in the spotlight instead of your customer. Step number one would be to step away. Spotlight. A few ways that you can go about this would be to let your ego down and take yourself out of the mainframe to acknowledge that the true hero is your customer and not you. Another way that you can go about this is to remove I or we from your marketing messages and start getting comfortable with using the word you. And lastly, let your audience or let your customers know, you know what they want. This is a little bit confusing. Let me repeat that. Let your customers know that you know what they want. That is very, very important. We get onto step number two, which is the benefits. Now all you have to do in this step is to list out three key benefits that your target audience will get. Now, in the case of your Instagram bio, what you're essentially going to do is you're going to list out three benefits that people are going to get from your Instagram page. A few questions that you can ask yourself at this point would be, what value does your page give to the customer? It could be anything goes that could be educational, entertainment, emotional, social, so many different value that your page can give your audience. Make sure that you identify that. A few other questions that you can ask yourself would be, why should they follow you? What do they get out of following you? It's important to understand that each and every question that I have listed here is all about your customer because your customer is the hero. Alright, so that is how you would implement step number two for your Instagram page. And don't worry, if this feels a little bit overwhelming. I do have a worksheet that comes along with this class. Okay, the worksheet, we'll go over each of these steps and it also gives you space to write it out so that you can craft Instagram bio for your business. And then we hop on to step number three, which is the fields and the name. Absolutely suggest what you are going to do in this step. You are trying to build an emotional connection with your audience. Through this step, a few questions that you can answer at this point would be, how do you want them to feel after reading your bio? What will they feel after seeing your posts? Now there are different ways that you can add the fields to your Instagram bio. You can add it by say, adding your emojis. By the way, that you add your brand tone, your brand, naledi, all of those come into this step. So it's not just about adding benefits to your Instagram bio. You are also infusing it with your brand tone, your brand personality, and you're giving a glimpse of what people can feel when they look at your Instagram bio or even your Instagram business account as well. Then we hop on to step number four, which I like to call the authority identifier. Now this is pretty simple. What makes you different? What gives your business? What gives you, what gives your Instagram business account an edge over your competition? A few questions you can ask yourself at this point would be, what will make them trust you, Okay? Why should they choose you? And whether that is choose your business or choose to follow your Instagram business account, that needs to be added in your Instagram bio. A few suggestions that I do have for you would be the number of clients that you've worked with so far, or the number of awards that you've won, news feature, your unique selling point, years of service, number of goods sold in that particular year, whatever makes you the authority in your field or whatever makes you happy industry leader. Ideally, you want to put that in your Instagram bio. Then we come on to step number five, which is called to action. Now, of course, you want them to follow you and it is natural that they're going to follow you if they liked the content that you're posting, if your Instagram bio is strong. Now, when I talk about step number five and that is called to action, I don't usually mean other than follow you, what is it that you want them to take? Now, as we understand, just because they follow you does not mean there aren't other steps that they can take towards your business or towards making that purchase decision, right? So ideally, you would put something. Of call to action here, so that your follower kinda takes one step towards your business, whether that's visiting your website or checking out other social media platforms, checking out from latest blog post, whatever it may be other than to follow you, what's another additional step that they can take towards your business? So that step that people take for your business is usually the link that comes below it. Now a lot of people say, okay, well the link already exists. Why exactly should I give a call to action? And the reason is, it's not necessarily the first instinct for people to click the link. Ideally, you want it to tell them what to do, okay? And this is one of the rules of marketing. As much as you tell your customers what to do next with calls to action. It kind of reduces the amount of thinking on their end. And sometimes that thought might not even occur to them to click the link, right? So when you tell them what to do, when you tell them that, Hey, there's an option for you to click, to visit my website, to visit my other social media platform, or even to check up my latest blog. You are reducing the thinking on their end and sometimes they might not even have thought about it. So what you're essentially doing is you're showing them the path that, hey, there's one more step that you can take towards my business. Here it is. You're giving them that option. Now I've already mentioned a few examples of other steps that they can take for your business. Here are a few more for you. Maybe you want them to subscribe to your email list or download a lead magnet or a freebie or living a discount coupon. Maybe you want them to contact you. Maybe you want them to tag your business. If you've got some promotions going on, maybe you want them to view your store products as well. So there are different ways that they can take a step towards your business. And it's important for you to identify this at this step. Now, a very important thing to understand at this point is you want to make sure it's a very low pressure offer, okay? You don't directly want to let people know that, hey, there's a course for $2 thousand, take it? No. Ideally, it would be a step for them to get to know your business better and help them with their purchasing decision. Alright, that brings me to the end of the framework. Let's review the hero framework from the beginning. Step number one is to step away. That is acknowledging that it's not about you, it's about your customer being the hero of their journey. Step number two is identify your benefits. Step number three, fields add in your brand tone, your brand personality. You can either use your brand voice or you can even add emojis to the mixed. Number four is what makes you the authority or the authority identifier. And lastly, it's the call to action, which basically helps your customers take a step towards your business. So we have five steps, and that is step away benefits the fields the authority identifier calls to action. If you'd like. You can also call it the SB FAC. That's one way that helps me remember it. To be honest. You can go with however you'd like it, but that's just the way that works for me. I call this the hero framework. You're not going to find it anywhere. This is specially made by me. So at this point you are absolutely clear about what isn't Instagram bio. Why is it important? What are the goals that your Instagram bio needs to hit? What is the golden rule? What is my hero framework for your Instagram bio? And the next thing that you have to do is download the worksheet that I do have for you. It basically helps you go through the hero framework step-by-step, and helps you craft your Instagram bio for your business account. In the next lesson, I'm going to go over some Instagram do's and don'ts for you. 6. Instagram Bio Dos and Don'ts: Welcome to the last lesson, and that is some Instagram do's and don'ts for you so that your Instagram bio is the best it can be. The first one that I do have for you is don't use complicated words. Now, unfortunately, this is one of the most common mistakes that I do see. All you want to do is keep it simple. Sometimes your customers may not understand your industry jargon, so as much as possible, stay away from complicated words from industry jargon. I always say this, speak slash, right? The way that your audience speaks, slash rights, That's the easiest way to connect with them. Number two, of don't is don't immediately talk about your offer. We talked a little bit about this when I was going over calls to action. You don't want them to make a huge jump. You want them to take little steps towards your business. Because the more that you talk about your offer immediately, what you're essentially doing is putting a lot of pressure on those profile visits. And mind you, they may be people who are finding out about your business time as much as possible. You want to give them more information, get them more comfortable building trust, rather than push the offer right into their face, okay. So don't talk too much about your offer right off the bat, especially in your bio. Don't talk about it. And of course, the third don't is very simple. Don't talk about you talk about them. How can you change their lives? How can you make a difference to them? What value is your Instagram page going to give to them? What value does your business gift to them? Okay. Don't talk about you. Talk about them. Another Instagram, don't is that don't use full sentences. It's really not necessary because you only have 150 characters as much as possible. Use phrases. And if your phrase can completely communicate what you want to say, that's actually really, really good tool. Number five of don'ts is don't make grammatical or spelling mistakes because it's the first thing that they see. Ideally, you want to make sure that everything is perfect in terms of grammar, in terms of spelling. You don't want to put them off when they see your page for the first time. And number six of don't is don't put unbranded hashtags in your Instagram bio. The reason is when your new potential follower, I guess I would say, is looking at your Instagram bio, you don't want them to get distracted and click on the link and then hop onto another page. Never come back to your page. Again. If it is a branded hashtag, that means if it is a hashtag that was created for your brand, that's okay. But if it's unbranded, try not to add those into your Instagram bio. You want to keep your profile visits like people who are visiting your profile on your page, rather than hopping onto the hashtag and then getting distracted there because that happens guys, that happens a lot. And then of course, we have a couple of doodles that I do have for you. And the first one is make sure that you add in keywords that your audience is looking for. Things that you are your audience for a second, okay? What are some of the keywords that they're interested in? Some of the things that they are usually typing on, either Google or on Instagram itself, makes sure that you're adding those keywords in. Because one, not only does the algorithm help you that way to understand what your business account is and all of those things. It also helps to build a connection right off the bag with your profile visitor. They're looking at your profile. They see a word that they usually searched for and they're like, Oh, okay, my interest is piqued. This is something that I want to see. Let's check this page out. So keywords are super, super important. Number two is use emojis and symbols. Of course, now, if you want to space out, that's also a really great way if you want to use emerging is to convey your point better. Like I said, it helps you infuse personality, your brand voice, your brand tone into your Instagram bio. Let usually creates a really nice connection with your audience. If that's something that they're looking for, it helps for the profile visitor to understand what your brand is about. Get to know your brand a little bit better in terms of personality. And it also helps them figure out if it's a match for what they're looking for, okay, so don't forget to use emojis and symbols. Then we have number three and that is the call to action to your link. I already mentioned it. That is step number five in your hero framework as much as possible. Do not forget this because it mix them. How else they can connect with you better? Number four is infuse your personality, whatever it may be. Okay, if your Instagram business is more on the spiritual side, make sure you infuse a little bit of that into your bio. If your Instagram page is a little bit funny, a little bit quirky, make sure that you infuse that personality into your Instagram bio. It's the first thing that they see and it helps them understand very quickly, understand what your page is going to be about and whether your Instagram pages, what they're looking for or not. Number five, make sure format at your bio. Now because you have 150 characters, It's a little bit hard to read if you write in a paragraph. So as much as possible, break it into multiple lines so that visually it's just easier for people to read through it. And then lastly, number six of Jews choose a link that actually matters and keep checking if the link is working or not as much as possible. You want to make sure that the link is helping them take a step towards you. And that it works because you never know how many people that you could be missing out just because the link is broken. And those are my Instagram bio, do's and don'ts for you, implement for your Instagram bio. I really hope you enjoyed this Skillshare class. If you did, don't forget to leave me a review that really helps me understand what you're looking for. It also helps me reach more students that I can help this way as well. Don't forget to download the hero Framework worksheet that actually helps you to implement what you have learned. And then of course I do have an Instagram bio do's and don't cheat sheet just for you to download as well. Okay. Thank you so much for listening all the way up until here. If you have any questions, feel free to reach out to me. I'd be happy to help you out in any way that I can talk soon.