Instagram : Account Growth & Monetization

1. Introduction: Hi there. Welcome to this new course on Instagram Marketing. Now, in this introductory video, I want to talk about two main things. And the first thing is that I want to talk about what this course covers. And the second thing that I want to talk about is myself so that it acts as a social proof on why I am qualified to teach you about Instagram marketing. So let's dive right into this video and take a look at these two things one by one. Now, to address the first question on what does this course cover, the short answer is this. In this course, you'll be learning how to grow your Instagram page, and in the end, I'll be teaching you how to monetize your Instagram page. So these are the two key areas of focus that we'll be taking a look at in this course. Now, to give you a long answer, this is the table of contents of the course. And if you're asking yourself, what will I learn from this course, these are the things that I can point out. Now, I do not want to bore you by reading out all these topic headlines from the table of contents. So let me simplify it and let me walk you through on what you'll be learning in the course. Okay, great. Now, we'll be starting the course by taking a look at the different ways in which people arrive at your Instagram page. So we do want to know all those different ways in which a new person comes to your Instagram profile, right? Now, after understanding the different ways in which a new person arrives at your Instagram page, we'll be creating our Instagram growth strategies around those different ways. And that is a reason why we are kick starting our course by taking a look at the different ways in which people arrive at your Instagram page. And after this, we'll be moving on to a section called account optimization, and it is in this section where we'll be learning how to optimize your Instagram profile in such a way that more and more new people come and visit your profile. So that's what we'll be taking a look at in the optimization section. And after that, we'll be jumping to a section on contents, and it is in this section that I'll be giving you tons and tons of resources to create quality contents, and I'll be giving you resources to create animations, white boards, and other digital editing stuffs. So I hope that resources section would be really helpful for your content creation, and we'll also shift our focus and take a look at what quality contents actually are, and I'll be helping you on how to create really good quality contents. And I'll be ending that section by addressing a problem that a lot of people face, and that is called lack of contents. And I hope you're excited to dive into the content creation section. Now after moving on from the content creation section, we'll be diving right into the funneling strategies of Instagram, and it is in this section of funneling where I'll be teaching you different strategies to funnel down the audience of the top accounts in your niche to your account. So this is one of my personal favorite sections of this course, and I hope you'll be enjoying it. Now, after that, we'll be diving right into a section called hashtag Research. So it is in this section where I'll be teaching you how to find the right sets of hashtags for your Instagram page. Now, in order to find the right sets of hash tag, we'll be using something called the hashtag bucket that I've created. So this is definitely going to help you to navigate and find the right sets of hash tags for your Instagram page. Now, right after the hashtag research section, we'll be moving on to one of the most important features of Instagram, and it's called Instagram Reels. And under the Instagram reel section, I'll be talking about a couple of strategies that can help your Instagram reels go viral. And in the end, it can help your Instagram page to grow into a huge number of followers. And that's what we are going to talk about in the Instagram reel section. And right after the Instagram reel section, we'll be diving into another feature of Instagram called the Instagram Stories. And I'm pretty sure that if you're a frequent Instagram user, you definitely know this feature. But in the Instagram story section of our course, our focus is on a completely different topic. And our focus would be on how to maximize your story views. And if you're a frequent Instagram user, you know that not a lot of people are viewing your Instagram stories. So that is what we'll be fixing in the Instagram story section. We'll be taking a look at how to maximize your Instagram story views. Now, after the Instagram story section, we'll be shifting our focus into a different direction, and we'll be taking a look at a topic called analytics and it's over here where we'll be taking a look at our insights and demographics, and we'll be analyzing the behavior of our audience, and we'll be answering a lot of questions that I've shown on the screen like when to post, what to post? Are my strategies working? Is my targeting correct and all those kinds of things? And that is also a very interesting section of this course, and I hope it will be helpful to. Moving on, let me ask you the question that I've shown on the screen. What is the point of growing your Instagram page if you can't monetize it? So this is a problem which I find a lot of people face. They grow their Instagram page, but in the end, they do not know how to monetize their Instagram page. So almost by the end of this course, I'll be giving you more than ten strategies to monetize your Instagram page, and they are going to be super helpful if you have grown your Instagram page. Now, finally, before concluding the course, it would be criminal to not teach you about hat GPT. So in this course, at the end, I'll be teaching you how to integrate hat GPT or how to use at GPT. To efficiently market your Instagram page. And that is how we'll be concluding our course, and that is by taking a look at integration of chat GPT with our Instagram growth strategies. So that kind of sums up the table of contents of this course, and I hope you're really excited to learn about these topics that I just talked about. Now moving on, let me give you a couple of social proof about myself. My name is Jeff, and I've grown my Instagram page to more than 30,000 plus followers. Now, as I've shown on the screen, this is the name of the Instagram handle that I own, and it's called Way of the Saints. Now, to talk a bit more, before growing my Instagram page to this number of followers, I tried growing two other different pages, and I failed miserably. And after failing two other Instagram pages, what I did was I went and did tons and tons of research work, and I started experimenting and finding out what actually works on Instagram. I created a lot of strategies, and it actually helped me to grow to 30,000 plus followers. So what I practically know is it is a very time consuming thing if you're trying to grow your Instagram page without any help. So that is where I come into the picture. You can learn from my mistakes so that you don't have to make them, and I'll be helping you to grow your Instagram page to a huge number of followers. And you'll also be learning to monetize it by the end of this course. Now, another thing that I want to talk about is that I worked with three different companies during the COVID 19 pandemic. So it was during the COVID 19 pandemic, a lot of companies learned that they needed a digital presence, right? So I worked with three different companies and I helped them establish their strong digital presence. And in this course, I'll be, in fact, showing you all those conans that went viral ask studies so that it can help you understand what type of conans are going to work. Now, let me give you a glimpse of what other people think about our courses. And there is one particular review that I really liked and that I want to show you. So let me show it to you. And as I've shown on the screen, this is that particular review that actually caught my attention. And this person is basically saying that out there, there are tons and tons of Instagram courses, but all those courses just give you a generic basic idea on how to use Instagram. And you can see that she particularly said that you know the tendency courses usually have to create only basic condens. And that's not what I'm trying to do with this course. This course is more than 5 hours long, and I'll be packing it with tons and tons of valuable information so that you won't be disappointed. And if you're still confused on whether this is the right course for you, don't worry. UdemI offers 30 days money back guarantee. So halfway through the course, if you feel like this is not the right course for you, you can avail this option and get your money back. So that's all I want to talk about in this introductory video of this course. What are you waiting for? I'll be seeing you in the course. 2. Different Ways in Which People Arrive at Your Page: Hi, there. Welcome back to another video of this course. Now, before diving into all those strategies to grow your Instagram page and in the end monetize it, there is one particular thing that you have to know. And that thing actually is the different ways in which people are going to see your profile. So this is a very important part because only if people come to see your profile and if they like your profile, only then they will follow you, right? So the crucial part over here is that they have to see your profile in the first place, only then they can check it out. So that is what I want to take a look at before diving into all those strategies to grow your Instagram page. So let's dive into this video and see all the different places in which a new person comes to see your particular profile. Now, the very first and the most important part of Instagram where people come to see your profile is through the Instagram Reel Stab. And now, if you're a very frequent Instagram user, I'm pretty sure that you know the importance of posting Instagram reels. So Instagram themselves are also pushing this feature of Instagram reels more and more. A huge chunk of your followers are going to come through the Instagram Reel Stab. So as I've shown on the screen, currently, the design for Instagram UI looks like this, and at the bottom Sender you can see the Instagram Reel Stab. So when people open their Instagram app, they have that tendency to click into the Reel Stab and scroll forever and ever. And what we have to do as content creators is that we have to use this feature into our advantage, and we have to post Instagram reels so that people come to your profile, they view your profile, and if they like your content, they are going to follow. Let's move on to the second place where a lot of people are going to see your Instagram profile. And the second place in which a lot of people are going to come and visit your Instagram profile is through the Instagram Explore tab. So if you don't know what the Explore tab is, just open your Instagram app and click on that search icon that I've marked. And when you click on that search icon, you can see tons and tons of posts as well as reels of other people. And what Instagram actually does is that when you post a content, and if a content is really good, it is going to push your content through this Instagram Explore tab. And a lot of people do visit this Explore tab in order to find new content because if they are bored with the existing content that they are following, they would definitely click into that Explore tab in order to see fresh new content that they do not follow. So this is the second place where a lot of new people are going to come and visit your profile. Now moving on the next place in which a lot of people are going to come and see your profile is through the search engine of Instagram. So let me explain to you what I mean by the search engine of Instagram. Now, to explain this, imagine that I'm a normal Instagram user, and I frequently use Instagram. And one fine day, I thought that I want to learn about Finance, I want to learn about stock market. So it would be a good idea to follow a couple of Instagram pages that post stuff related to finance, stock market, and all those kinds of things. So what a normal Instagram user like me would do is I would go to the search engine of Instagram and I would be searching for keywords like Finance, stock market, and all those kinds of things. So when I search those things, Instagram would show me a couple of pages. So now switching to being a content creator, what I have to do is that I want my Instagram page to pop up when someone is searching for Finance or stock market or all those kinds of things or any keyword that is related to my niche. So if I'm running a page on photography, if someone is searching for photography, my page should pop up so this is also one place where a lot of people can come and find your profile, and that is by searching keywords related to your particular niche. And in the coming videos of this course, we are definitely going to take a look at the different strategies in which our page or our profile shows up when people search for keywords like these related to our niche. So this is another potential place where a lot of new people can come and find your profile. Let's move on and take a look at the next place in which new people come and see your profile. And the next way in which a lot of new people can come and see your profile is through your existing audience. So imagine that you have, say, 1,000 followers and you posted a content. So when you post a content, if the existing audience likes it, what they're going to do is that they are either going to share your content to their friends or they are going to share it on their Instagram stories. So that is another way in which new people come to your profile, and that is if the existing audience is sharing your content to more and more people or either share it on their Instagram story. So now, as I've shown on the screen, you can see that there's a post on the left image of the screen. And if your existing followers like the conon that you're posting, what they're going to do is that they are going to click on that arrow icon that I've marked. And as I've shown on the right image, they have the option to reshare your post on their Instagram stories or they can send it to their friends. So I hope you understood this idea of existing followers resharing your content to more and more people. So that was another way in which a lot of new people are going to visit your profile. Now let's move on and take a look at the next place in which a lot of people come and visit your profile. And the next place is through the feature called Instagram hash tags. Now if you don't know what an Instagram hashtag is, don't worry. We have an entire section dedicated on finding the right hashtags for your Instagram page. But for now, just to give you an idea or a gist of what hashtags are. As I've shown on the screen, this is a random post that I took a screenshot and you can see, in the captions, people do add hashtags related to that particular post or that particular niche. So when people a hashtags like these, that particular piece of content is going to be seen by a lot of new people through those particular hash tags. And if you don't believe me, let me give you an example of one of my post insights. And as I've shown on the screen, this post was posted a couple of years back. And when I posted it, around 18,000 people came to see this particular con and you can see that under the impressions, there was a breakdown called hashtags. And from that particular metric, you can see that just from hashtags, around 12,000 people came to view this particular post, and they might have checked my Instagram page, and if they liked it, they would definitely follow it. So this is one place where new people are going to see your Instagram page, and that is through the Instagram hashtags feature, and we'll be dedicating a huge amount of time to research hashtags and find the right hashtags for your Instagram page. So I hope you will keep this in mind, hashtags do play a very important role in growing your Instagram page. Now let's move on and take a look at one more place in which new people are going to come and visit your Instagram page. And as I've shown on the screen, that particular place is through Instagram suggestions. So what Instagram suggestions basically are is that Instagram themselves are going to suggest your account to a lot of new people. So it can be either through Instagram stories or it can be under the suggestions for you under the top profiles in your particular niche. So if someone is searching for photography, and if they found out a top photographer, Instagram can place your account just below them and suggest your account to those people who are interested in photography. So in order for Instagram to suggest your account to more and more people like this through the Instagram story suggestions or other suggestions, you have to optimize your Instagram page properly. So in the coming sections, we'll definitely be taking a look at how to optimize your Instagram page so that Instagram is going to suggest your profile to more and more people like this. So these are basically all the particular ways in which a new person is going to come and visit your profile. So now, what I'm going to do in this course is that I'm going to create our strategies revolving around these openings in which people are going to come and visit your profile. So when you weave out your strategies according to these particular places in which people come to view your content, you are going to get more and more followers, and that would be the optimal and fastest way in which you can grow your Instagram page. So that is what we are going to do. We are going to weave our strategies across these different places in which a new visitor or new person is going to come and visit your profile. So I hope you got that idea on the different places in which people are going to come and visit your profile. So let me wrap up this video over here and let's dive right into the growing part of Instagram in the coming sections of this course. I'll be seeing you over there. 3. How does the Instagram Algorithm Work?: Hi there, Welcome back to another video of this course. Now in this video we will try to understand how the Instagram algorithm works. We have to understand how the Instagram algorithm works because it is one of the crucial parts of our Instagram growth journey. So now let's start from the types of corners on Instagram. So these are the normal posts on Instagram. Then we have the instagram Reels, then we have Instagram stories. And lastly we have the videos and the IGTV. I don't know if whether IGTV is there currently because I think Instagram has combined videos and IGTV into just videos. These other types of contents that you can post on Instagram. In this video, we'll be taking a look at how the Instagram algorithm works for Instagram posts, mainly in the real section, we'll be taking a look at how that rhythm works for reals and for the Instagram stories, we'll be taking a look at the story section. Okay, great. Now before going further into understanding the Instagram algorithm, one thing that I want you to take note is that when you post comments on Instagram, instagram on show it to all of your followers. So let me make this point a bit clear by taking an example. As you can see on the screen, I have the post insights of one of my posts. So I posted this post when I had around 10 thousand or ten K plus followers. And as you can see at the top there is the reach matrix and it says 104,718 people are aiding accounts saw this post and below, I've pointed an arrow to the followers versus the non followers division. So as you can see, all the around 6,217 of my followers saw this post and the rest of the visitors were non followers. So I had more than 10 thousand followers and only 6,217 out of them. So my post, that is the first thing that I want you to take note of. Not all of your followers are going to see your Instagram posts. You might ask me why. Well, the answer to that question is that is how the Instagram algorithm works. Well, we can change the Instagram algorithm, but we can understand how the algorithm works and adapt ourselves to it in order to grow. So this is how the Instagram algorithm works. So as you can see on the screen, Let's start from the top left-hand corner. Imagine that I posted a post on Instagram. Instagram is going to do is that Instagram is going to show my comments to a few people. And I've pointed the arrow towards a few people on the screen. I've, as I've told earlier, please note that Instagram is not going to show your content to all of your followers. Instagram is going to show it to only a few people. It can be a followers as well as your unknown followers. So after showing it to a few of your people, what is going to happen is that those people are going to interact with your contents. Now what the Instagram algorithm does is that it checks for content interaction. So if it detects a high interaction from the audience that it shows your content to, it would show your comments to more and more people. So as more and more people see, it detects the economy interaction again. And if again more people are interacting with the economy, then the Instagram algorithm would show it to more people. And the cycle keeps on happening until it detects no more content interaction. And when the stage of no interaction from your audience has reached, the Instagram algorithm would stop showing you a continents to more people, and that would be the end of the reach of that Instagram posts. So now you can just go through whatever I've shown on the screen on how the algorithm works. But I feel that this diagram doesn't explain properly. Let me show you another diagram which could help you to understand the Instagram algorithm better. So as you can see on the screen, this is how the Instagram algorithm works. And as I've said in the previous slide, Instagram show your comments to a few people and it checks for interaction. If it did XI interaction, it would go back to the first step and it will show it to more people. And the cycle keeps on happening until it detects no interaction. And when it reaches that stage of no interaction, it would stop showing economists to more people. I think this is the best diagram to help you understand how the algorithm works compared to the previous diagram. I hope you understood how the Instagram algorithm works. Now a few question remains, so let's take them one by one. The first question would be, what our content interactions? As you can see on the screen, these four things collectively are called Conan interaction and corn and interactions are like comments, shares, and saves. Most people think that saving the post is not an important part. Well, actually saving the post is one of the most important part. For the moment. What I want you to know is that these are the interactions. Now let's move on to another important thing that I didn't mention in the algorithm diagram. This is what I didn't mention in that part. And that is, it is important to get a high number of engagements in the first one to two hours. So here the time is very important for your Instagram algorithm. When you post the content, you have to get a high number of likes, high number of comments, a high number of shares, and high number of saves the forest one to two hours because the first one to two Rs is the crucial part of your Instagram algorithm or Instagram growth. You might ask me how to receive high engagement in the first one to two hours? Well, there are two answers for that question. The first answer would be a technical factor and the second answer would be a qualitative factor. In the case of the technical factor, it is all about the timing of posting your contents. In the qualitative factors. It is all about creating quality content. We'll be talking more about the qualitative factors are creating quality contents in the content creation section of this course. So we leave that aside for the moment and let's focus on the technical factor, or in other words, the timing of posting your content. So as you can see on the screen, the question arises, when should I post my contents? So the answer to that question would be post at a time when you get the most number of engagements. When I answer that question, that way you'll be having a next question. And that question would be, when will I get the most engagement? So again, to answer that question, the answer would be post when a high number of your followers are online, when a lot of people are online, and if you post your comments, a lot of people who will be seeing equivalence, and hence the number of people interacting with your corners would be high. Now that is the trick to increase the reach of your posts. But again, one question remains, how do I know the time when a high number of my followers are online? Well, that is what we are going to discuss in the insights and demographic section of this course. We'll be dealing with all those things in the insights and demographic sessions. But for the moment, I hope you understood how the Instagram algorithm works. And that was the topic of this video, and that was an introduction of Instagram algorithm. And we'll be taking a look at all of the things that I mentioned in this video in the coming sections of the scores. So don't worry for the moment, we'll take a short break and we'll continue in the next section. 4. Professional Account: Hi there. Welcome back to another video of this course. Now, in this video, we are going to take our very first step into growing our Instagram page, and that is to switch our Instagram page to a professional account. So you might be wondering why should you switch your Instagram page to a professional account? Well, there are a couple of reasons why you should switch to a professional account, and I'll be pointing out three main reasons why you should switch to a professional account, and I'll also be pointing out the disadvantages of switching to a professional account. And finally, I'll be showing you how to switch to a professional account. Now, as mentioned previously, let's take a look at the advantages of switching to a professional account. The first good reason to switch to a professional account is that once you switch your Instagram page to a professional account, you are going to get access to your page insights as well as post insights. And as I've shown on the screen, these are the post insights as well as your page insights. So basically, Instagram will give you access to these features once you switch to a professional account. And if you're not a professional account, you are not going to get these insights. And we have an entire section called Insights and demographics in which we will explain how to use these kinds of page and post insights in order to grow our Instagram page. So essentially, what we are going to do is that we are going to learn to analyze these data, which Instagram gives us through these post and page insights, and we are going to create those kinds of content which are popular among your followers and which people like more. So that is a basic idea of page insights and post insights, and we'll see more on how to use these in the insights and demographic section of the course. So this is the first advantage you will get access to these kinds of insights. Now moving on the second advantage of switching to a professional account is that Instagram will give you access to advertisements or promotions. As I've shown on the screen, you can see that I've posted a post, and I have an option to boost the post. So by clicking on that boost post, what is going to happen is that I can promote this particular post by paying Instagram, and Instagram is going to show ads to different people who are interested in the type of contents that I post. So this feature is not available unless you are a professional account, and that is another advantage of using the professional account. Now moving on to the final reason on why you should switch to a professional account, in a professional account, you can organize your messages in a more efficient manner. And you might be wondering, what do I mean by organizing my messages in an efficient manner? Well, let me show it to you. Now, as I've shown on the screen, when I switch to a professional account, you get the split option of primary and general. The basic idea is that primary section is for all the important connections that you keep. And the general section is basically for followers who are replying to your stories and those kinds of things. So that is how I personally use the primary and general section. I try to keep all the followers who are replying to my comments in the general section and I try to keep all the accounts that are growing with me or collaborating with me in the primary section. So I hope you understood what I mean by organizing your messages efficiently, and these are the three advantages of switching to a professional account. Now moving on to the one disadvantage of a professional account is that you cannot keep your Instagram account private. Now, a lot of people want that feature of post insights where they can see how many people viewed their Instagram page and all those kinds of things, but they want their account to be private. Well, that is not possible. If you're a professional account, you cannot keep your contents private. And that actually is logical because if you're trying to grow your Instagram page, why would you keep your account private, right? Still, I would say that for the sake of saying that there's a disadvantage that you cannot keep your professional account private. So these are the advantages and disadvantages of a professional account. And to end this video, let's see how to switch your Instagram account to a professional account. As I've shown on the screen, I've created a new account, and now let's see how to switch to a professional account. Now on the left image, you can see the three lines that I've marked with red. So click on that three lines, and what is shown on the right image will be appearing to you. And under the four professional section, you have account type and tools. So what you have to do is that you have to click on that account type and tools. And after clicking on that account type and tools, you are going to see this. And as I marked on the left image, you have to click on switch to Professional account. By clicking on switch to professional account, what appears on the right image of the screen comes and keep on clicking on Continue until you reach the end of that introduction. And when you reach the end, you are going to get this question and that question is, what best describes your account? So if you're someone who's an entrepreneur, you have to click on Entrepreneur, if you're an artist or if you're a musician, you have to click on those particular categories that your particular account fits into. And on the right image, you can see that I've chosen the category of writer, and after choosing a, what I'm going to do is that I'm going to click On Done. And after clicking On Done, you're going to see this, and you have two options of choosing whether you're a creator or whether you're a business. So usually people fall into the creator category unless your Instagram page is particularly for your business, such as a bakery that sells cake or a particular business that is selling something, you go for the business section, else click the first one and choose a creator option and click on next. And after clicking on NEXT, congratulations. You have switched your Instagram account to a professional account. So these are the steps to switch your Instagram account to a professional account, and I hope you like this video of switching to a professional account, and I hope you understood the importance of switching to a professional account if you're a creator or if you're a business. And I hope you'll be also doing the same and switching your account to a professional account. And by that, let's end this video, and I'll be seeing you in the next video of account optimization. 5. Optimization: Hi there. Welcome back to another video of this course. Now, in this particular video, we are going to see how to optimize our Instagram page. And now to begin with what is ACO or what is search engine optimization or what is optimization in general, well, let me give you an example. Imagine that I've created a course on copywriting and I've posted my course in uomi. Now imagine a scenario where someone who wants to learn about copywriting goes into the search engine of uomi and searches copywriting. And when that particular person who wants to learn about copywriting searches the keyword copywriting, a lot of results would definitely come up, right? And as shown on the screen as someone who has published a course on copywriting, I want that person who searched for copywriting courses to see my course on the very first page of their search results, right? Only then they can see my course, they can open it, and if they like it, they can purchase it. But the key point is my course should show up on that very first page, only then that person can see my course. So this is the main idea behind search engine optimization, and that is when someone uses a keyword that is related to your particular content or your particular course, your content or your course or your Instagram page should come up at the top of the search results. Well, there is a funny quote in the world of digital marketing and especially in the world of search engine optimization, and the quote goes like this. The best place to hide a dead body is on the second page of Google search results. Now, if you did not understand what this quote is saying, all this quote simply means is that nobody is going to go to the second page of search results. But usually every good results come up in the very first page. And the people searching in Google would be satisfied with the research results on the first page, right? So that is the gist of this quote. You have to try to make your account or your content at the top of the list when someone is searching for it. Now, there are two main advantages of optimization. So when you come into the context of Instagram marketing, someone searches for a particular keyword that is related to your content, your account should show up first. So that is what optimization is all about. We are going to do all those strategies, all those tricks around your Instagram page in such a way that when people search it, your account shows up in the search results. And the second hidden advantage of optimization is that when you optimize your Instagram page in such a way that it falls in one of the categories, say, finance or marketing or photography or those kinds of things, you're basically telling the Instagram algorithm that your page falls into those kinds of categories, and the Instagram algorithm would show your conans to the people who are interested in those particular niches. Now, I just used the word niche, and you might be wondering what a niche is. Now, a niche is a very common term in the world of marketing, and you have to be familiar with this word, and a niche is just a very fancy term to say that your product or your service falls into a particular category. So if you did not understand what a niche is, let me give you a few examples. Imagine that you're running a page on Finance. So Finance is your particular niche. Or move on and take an example of a page where you post motivational quotes. Then motivational quotes or motivation is your particular niche, and so on goes for photography, marketing, and so on. Whatever category your Instagram page falls into, that particular category is called your niche. Now, another important concept is niche keywords. So these are the keywords that your audience. So these are the keywords that your audience would be searching in the search engine of Instagram. And when they search these keywords related to your particular niche, your account has to show up only then they can click into your account and see your contents, and if they like your contents, they can follow you. So that's the basic idea. You're going to think of the keywords that your audience are going to search in the search engine of Instagram, and you are going to optimize your account around those particular keywords. Now, as shown on the screen, if you're taking the niche of finance, people are going to search for finance, money, budget, investing, dead, business, and so on. Moving on quickly to the motivational niche, people are going to search for motivation, quotes, success, hard work, growth, and those kinds of keywords. And next, we have photography, and people are definitely going to search for the keyword photography, portrait, studio, and so on. And finally, when you look at the example of marketing, you have keywords such as marketing, influences, content, advertising, and so on. So these are the keywords your potential follower might search in the search engine of Instagram to find your contents. Now let's get practical and optimize our Instagram page. And the question is this, how do I optimize my Instagram page in such a way that it shows up when people search for it? That's a very simple question and the answer is shown on the screen. There are five places in which you can optimize your Instagram page in such a way that when people search for it, it shows up in the search engine. And the first place is your Instagram username. So when you type in a username for your Instagram account, make sure that your Instagram username has that particular keyword in which people search for in the search engine of Instagram. Now moving on, the second thing that you have to focus on is to have a very beautiful profile picture in such a way that when people click into your account, they feel like home and they feel relatable, and in the end, they follow your account. Now moving on to the third thing, the third place where you can use keywords in order to optimize your account is the Instagram name. So in the name, just like your username, you have to fill in with keywords such a way that when people search for it, your account pops up. The fourth place is your Instagram bio. Now, this is a place where you can add tons and tons of keywords. So what you have to know is that you just do not bombard that bio section with finance, investing and all those kinds of keywords. Instead, you write a thoughtful and a catchy bio in such a way that you include one or two keywords instead of just bombarding that section with keywords. And finally, the fifth place where you can optimize your Instagram page is your Instagram contents. So when you post your Instagram condens, you have to write your captions as well as you have to use your hashtags in such a way that they have keywords related to your particular account or your particular niche. Now, let me show you how to add these keywords in your bio, in your username, and other places. Now imagine that I want to turn this account into a page where I give people financial advice, advice on wealth, and so on. So in order to get a good catchy username, a good catchy name, a good catchy bio, I have two sources of inspiration. And the first place would be to go into Cha GPT and search for a good username, a good bio, and so on. Now, as I've shown on the screen, this is the prompt that I used. I gave JAGBT all the information that I have regarding my idea of growing an Instagram page, and JAGBT gives you a lot of user names. I wouldn't recommend you to use exactly what it's giving you. Some of the names are very generic and it doesn't look that good. But you can still keep on asking Chat GPT in such a way that after four to five asks, it's going to give you really good user names. And the second source of inspiration for me is to see what the top accounts in my niche have done. Now, in our particular case, we want to grow a page on Finance, right? So I went into the search engine of Instagram, and you can see I've shown you three particular accounts. So what I'm going to do is that I'm going to compare all these user names, all the bios, all the names and all those kinds of things. I'm going to compare them with each other and I'm going to think to myself, can I make a better username than these accounts? So that's what I'm going to do. I'm going to try to write a better username, a better name, and a better bio that is catchier than these accounts, and that's the whole point, and that is to be better than all the other accounts. Now let's optimize our account. And as I've shown on the screen, go to your profile and click on Edit Profile. And when you click on that Edit Profile button, you will get the option to change your DP, you will get the option to add your name, your username. And finally, you can add your bio. Now, I've given you the sources of inspiration or you can write it on your own. So what I'm going to do is that I'm going to quickly fill up this profile section, and as you can see on the screen, I've added the user name NextGen Finance. So the keyword finance is over there, and in the name, you can see I've added finance, wealth business. So these are three keywords related to my particular niche. So when someone is going to search for wealth or business or finance, I want my page to show. And finally, in the bio, you can see finance made funny, budgets, investing and bad money jokes, and the bio goes on. So I've added my keywords in every single place that I can so that it shows up in the search engine. I hope you understood the importance of optimizing your Instagram page, and I hope you will be doing it. And I hope you will take time and do this important process because it's a very important part of your brand of your Instagram page. And by that, let me conclude this video, and I'll be seeing you in the next video. 6. Resources For Content Creation: Hi there. Welcome back to a new section of this course. Now, in this section, we are going to focus and talk more about content creation and what type of conans are going to actually work on Instagram. Now, in this particular video, I'm going to give you a lot of resources for creating quality conans. But you have to note that I'm not going to teach you how to create quality conans, but I'll be showing you where to find the resources to create a quality conant. So I hope you understand that distinction. I'm not here to teach you how to create quality conans whereas, I'm going to give you a number of sites where you can find resources for audios, where you can create animations, where you can find quality videos, and so on. And if you're someone who knows how to create quality contents, and if you're someone who says, I know how to create quality contents, then this video is not for you. You can just skip and directly go to the next video. So let's dive right into this video of resources. And as you can see on the screen, the first resource that I'm going to give you is on how to create animated videos for your condens. Now, as you can see on the screen, I've shown you an animated image of a scene, and this is a scene taken out of the story of St. Anthony, where he lifts the Holy Eucharist, and a donkey kneels before it. So I've taken this particular image, and what I'm going to do is that I'm going to convert this image into a video. So let me show you the video that I've made using this image. Now, as we just saw, I took an image and I just converted it into a six second video. And let me give you a step by step guide on how to do this. Now, the first step is very easy, and that is to generate an image so you can see that I've used the Chat GPT premium version. And if you don't have the Chat GBT premium version, you can go to the Bing browser or you can go to the Dali website, whose links I'll be giving in the resources section of this particular video, you can go and check it out over there. So what I've done over years is that on the left image, you can see, this is the prompt that I've given Chat GPT. Hi generate a Donkey kneeling down in front of St. Anthony who is holding the eucharist and a crowd is watching it astonished and in the end, I've said I want it in Pixar animated style. So if I want an image in the animated style, I have to explicitly say that I want it in the Pixar animated style for Cha GPT to generate an image like that. So you can see it has generated an image, but I want the image in the YouTube dimensions. So what I did was I asked HAGPT to redo it better, and you can see on the right image, I've asked AAGPT again. The Eucharist is held up high in procession. The Donkey kneels with the front two legs, and I want it in YouTube dimensions. So you can see CHAGPT has given me the new image in the YouTube dimensions. Now I have to use this image in order to convert it into a video. Now, out there in the market, there are many AI tools that can help you to convert your image into a video. So these are the top three tools that I have in store for you, and those are Minimax, Luma AI, and the last one is runway ML. And if you ask anyone who has used all these three AI tools, they would say Luma AI is the best. But if you're using Luma AI, you have to pay, and it's very, very expensive to use the Luma AI to. What I personally use is the Minimax AI to and I've given the link to all the story tools in the resources section of this video. You can check out the links of these tools over there. But personally, as I said, I would use the Minimax AI. It is very cost efficient and it does give very good results. And now, as you can see on the screen, this is the Minimax AI. It's also called Alo AI or something. And you can see that I've uploaded this image from my gallery. And you can give it a description on what type of video you want to create from this particular picture. So some of the examples would be you need a drawn shot, you need a wide angle shot. All those kinds of shots can be made into prompts, and you can give it over here, and this particular AI is going to give you those results. So over here, the prompt that I've given is the camera slowly moves out and ends with an aerial shot. And after giving this prompt, this particular AI has given me that video, and that is what I showed you previously. Let me show it to you again. Now, after creating a video, I want audio, right? So either you can use your own audio or you can use an AI audio for your condens. So I want a realistically sounding AI audio. Well, the right tool to create a realistically sounding AI audio is the platform called even Labs. So in Levinabs there are thousands of variety of voices, and you can choose the voice that you want. And how this works is you just have to type out what you want the voice to say, and the voice would say it. So basically, it's called text to speech. You type down the text, and it will automatically convert it into the speech. So that is the second tool that I had in store for you. Now the next content creation tool that I have for you is called Canva, and I'm pretty sure you might have heard it, and I'm pretty sure that you are using it. So if you're someone from a non designing background and you are not someone who knows how to design using Adobe tools like Photoshop, this is the best place for you. You are having thousands and thousands of templates for your PPT, for your Instagram post, for your YouTube videos, and all those kinds of things. So I would recommend you to use the website called Canva. And one thing that I would say, a lot of people don't know is that they don't know the potential of what Canva can actually do. Now, as I've shown on the screen, I'm pretty sure you are familiar with what a whiteboard animation is. And if you don't know what a whiteboard animation is, it basically is an animation video, but it looks like someone is drawing on a whiteboard, and a lot of people think it is very hard to create these kinds of designs, but it is actually very easy to create whiteboard animations using Canva. And if you want to know how to create Whiteboard animations in Canva, I'll be putting a link to the resources section of a YouTube video that I found on YouTube and you can use it and learn how to create Whiteboard animations. Now moving on, while creating contents, you would definitely need images as well as videos, right? So if you want such stocked videos and images for free, there are a couple of websites for you, and the first one would be Pexels. Obviously, you can go to Pexels and search a keyword for the type of image that you want, and then you are going to get those images. Now moving on, another website is called Free PC similar to Pexels, you can just go to the search engine and search for a particular keyword. Now, the one advantage of free Pick is that other than photos taken with camera, you can also search for vectors. So vectors are the images that I've shown on the screen. So these are designed by people, and moving on another website where I tried to find images as well as vectors is on the site called TZ. And what I would say is that you can also go and check out the site as well. Now, if you want stock videos, I have a website for you, and that website is called Cover with two Rs at the end. And just like the other sites, I'll be giving the link to this particular site in the resources section of this video, and I hope you'll be checking it out. Now moving on while creating condens, you might need icons to place here and there, right? So where do I find icons for my contents? Well, there are two sites that I personally use, and the first site is called flat icons. You can go over here and you can search for the icons that you want, and you are definitely going to find it. Now, another site to find icons is called icon finder. So just like flat icons, this site also would give you great icons, and I'll be giving the link to these two sits in the resources section, and I hope you'll be using it. Now sometimes when you create a conden, you might need to remove the background of the image, right? Well, I have a couple of sites for you, but you need to know that this feature of removing background is actually there in Canva, but it's only available for the Canva premium version where you have to pay for the Canva. So if you're someone who doesn't want to pay for Canva and wants to remove the background for free, I personally use the site called remo dot BG and it would automatically remove the background of the image. And finally, if you want a tool to edit your videos, you can use the clip Cham video editor. Well, the clip Cam video editor is already there in the Windows. So if you are using a Windows PC, just go to the search engine and search for clip Cham and the benefit of using clip chambers, it's having really good effects as well as it's having really good transitions. Now, what I have to say to you is that I've given you all the resources to create contents, whether it be audio, whether it be images, whether it be animation. All the things are given right in front of you. All you have to do is you have to add your creativity and make a unique content for your Instagram page. And if you're someone who is new to content creation, just know that your first content would be the worst content. Try and keep on creating more contents, and after one year or two years, when you look back, you're going to definitely feel embarrassed seeing your first content because that is how you know you have grown as a creator. So that's my point. Always try to improve your content, and in a one year time, you are going to make a big difference in the field of content creation. Now, let us wrap up this video, and I hope you like the resources I gave you in this video, and I hope you'll be using them. I'll be seeing you in the next video. 7. Lack of Contents: Hi there, and welcome back. Now, in this particular video, I'm going to address a problem that a lot of people encounter while growing their Instagram page. And that particular problem is a lack of contents to post. Now, when you run out of contents to post, there are two problems that you're going to encounter. And the first thing is definitely you don't have any more contents to post. And the second thing is that you tend to lose momentum or you tend to lose your motivation to create more content and grow your Instagram page. And this usually happens when you are very small account and you don't have any more contents to post, you don't have any more ideas to post, and you're not seeing any results for the existing contents. You tend to lose your motivation, and you tend to stop creating contents, and you abandon your plan of growing your Instagram page. So what I would suggest as a solution to this problem of shortage of content is that you have to create your conans for the next 30 days. And that's the only way you can solve this. Sit down and create conans for the next 30 days. And sometimes you might not be a type of account in which you can sit and create the contents for the next 30 days, right? For example, if you're an account in which you post your content by showing your face or you travel to particular places, and if that is your content, so what I would suggest to those kinds of accounts where you cannot create your content immediately is to at least plan for the next 30 days or plan for the next 30 contents that you are going to post, and that would definitely help you to stay motivated, as well as not go short of condens when you're running out of ideas as well as running out of contents. Now, after creating conans for the next 30 days, what am I going to do? And this is what I usually do. I post my conans on day one, day two, day three, day four, and I sit and relax without creating any of those condens. And when I reach day 15, what I'm going to do is that I'm going to create 15 more condens to compensate the previous 15 days in which I didn't have to create any condon because I was posting the conans that I created earlier. So I hope you got the gist of what I'm trying to tell. Create accounts for the next 30 days today. And after posting 15 of your contents, what you have to do you have to create the next 15 condens to post on your Instagram page. And as I've mentioned previously, if you're not able to create those kinds of posts, at least have the idea for the next 15 days or the next 30 days so that you will not run out of motivation as well as not to run out of any contents. So that's all I wanted to tell you in this particular video. Now, this is a problem which a lot of people face, and it's an easy problem to tackle. And by that, let me conclude this video, and I'll be seeing you in the next video. 8. Top Accounts in Your Niche: Hi there. Welcome back to another section of this course. Now, in this section, we'll be learning how to funnel down the followers of the top account and convert them into our followers. Now, before learning about all those strategies where you funnel down the audience of the top accounts in a niche, the first thing that you need to do is to find the top accounts in your particular niche and follow those top accounts. Now you might be wondering, why should you find the top accounts in your niche and why should you follow well, there are two main reasons why you should follow the top accounts of your niche. And the first reason is the obvious reason of the section, and that is to funnel down the followers of those top accounts and make them your own followers. And another reason to follow the top accounts is called Instagram suggestions. So what this means is that when you're following the top accounts of your niche, you're telling Instagram that your account falls into that same category or that same niche of those top accounts, which means you're basically telling Instagram my account is very similar to the account that I've followed. When the Instagram algorithm is familiar with your account and when the Instagram algorithm understands that your account falls into a particular niche, it's going to suggest your Instagram account to the followers or the people who are interested in the kinds of contents that you post. I've shown this on the screen. Instagram is suggesting accounts to people who are interested in the contents related to you. So for example, on the left image, you can see that when someone searches for a top account and when they click into their account, you can see just below their account, Instagram can suggest your account to that particular person and say that this account is also posting contents related to what you have searched for. Now on the right image, you can see that Instagram also suggests accounts through Instagram stories. So when people are just viewing or scrolling through Instagram stories, over there, Instagram has placed a suggestion, and we want our account to appear over there. And the trick of appearing on those suggestions is that you have to follow the top accounts of a niche and make the algorithm, be familiar with your account and make the algorithm understand that your account falls in a particular category or in a particular niche. So that concept of Instagram suggestions is pretty clear. Now let's move on from Instagram suggestions and dive a bit deeper into how to find the top accounts of a niche. Now, one thing that you have to note over years that you shouldn't follow just any random top account in your niche, but you need to follow the accounts with great engagements. And the reason that you have to follow the accounts with great engagements or very good engagements is because only those top accounts with good engagements or great engagements are having an active follow base, and our strategies to funnel down audience from the top accounts would only work when they have active users and not the top accounts with users who do not engage with their content. Now, when I use the term engagement, I'm specifically referring to four different things, and those four different things are liking the post, commenting on the post, resharing the post as well as saving the post. Now, most of the content creators, as well as most Instagram users would only focus on likes and comments. Well, one thing that I want you to know is that re shares, as well as Instagram saves are very important because when people reshare your content and when people save your content, it is telling to the Instagram algorithm that this content is worthy enough to be saved as well as reshare to tons and tons of people. And hence the Instagram algorithm will promote your content to more and more people and even make your content viral. So you have to focus on not only the likes as well as commons, you have to focus on getting more number of saves as well as more number of re shares. Now, as I've shown on the screen, what we are going to do is that we are going to look at the number of likes as well as the number of comments of those top accounts in order to form a judgment about the engagements that they are receiving. And if the ratio of the number of likes and commons to the number of followers is actually good, then we are going to follow those top accounts. Now another thing that I want you to keep in your mind is the 10% rule. And the 10% rule is something that I made up in order for me to find the top accounts of my niche, and this is going to help you as well. So what is the 10% rule? It basically says this. Imagine that I posted a content on Instagram, whether it be Instagram Reels or Instagram post. And imagine that that particular post or that particular reel got 1,000 views. So on average, if an account get thousand views, a healthy range of likes that it should actually get is ten person, which is 100. So if a content is getting thousand views, it should basically get 100 likes. Now, this rule is not strictly going to be followed, but on an average, this is what you're going to see for a healthy Instagram account. Now, if you still did not understand the concept of the 10% rule, clearly, let me throw in some numbers and make you understand this concept. Now, imagine that a post or a condon has received 100 likes. So based on the 10% rule, that particular post has got around 1,000 views. Now, let's change the numbers and let's say a particular post got thousand likes. So as per the 10% rule, we are seeing that that particular post or that particular Instagram condon has received around 10,000 views. Now, finally, let's imagine that a particular content has around 10,000 likes. So what we're assuming as per the 10% rule is that that particular piece of content has received around 100,000 views. And I want to stress on the fact that this rule does not apply always. But on an average, if you want to guess what's the number of views a particular post got, just take the number of likes and multiply it with ten. Now, another thing that you have to take note of is the number of followers a particular account is having. So as I've shown on the screen, imagine that an account is having 500 followers, and if they are having 100 likes, it's a very good account, right? It's getting a lot of engagements compared to followers because not all those 500 followers are going to like those particular content. Some of them might see it, some of them might not see it. But 100 likes for 500 followers is actually a healthy number of likes. Now moving on, imagine that I have 5,000 followers. So in this range, if an account is getting 1,000 likes, it is also a sign of an account with active users. Now, to give you an example of the opposite case, imagine that I have 10,000 followers, but I'm only receiving 100 likes. This simply means that that account is not having any active followers and only a few number of people are engaging with this account, even though it is having around 10,000 followers. So this is not a good account to follow. So we won't be following those accounts with lower number of likes with a higher number of followers. So now let's get practical and let me show you how I find the top accounts. Now, as I've shown on the screen, these are the three steps to follow. Let me quickly go through it. The first step is to go and search in the search engine of Instagram, a particular keyword related to your niche. So if you are running a page on marketing, go and search the keyword marketing. If you're running a page on Finance, go and search for Finance and so on. And when you search those keywords, tons and tons of accounts might pop up in the search. What you have to do is that you have to open each and every account that comes in. And then what you have to do is that you have to check the engagements of those accounts using the ten person rule, and you have to compare it with the number of followers as well. And if you're starting out, you have to follow around 50 to 60 top accounts in your niche. Only then we can funnel down the audience from those top accounts to your followers. Now let me take the example of a Finance niche and imagine that we are growing our account in the niche of Finance. Now what I'm going to do is I have searched the keyword finance in the search engine of Instagram, and you can see a lot of accounts have popped up. And as mentioned previously, I'm going to click into each and every account. What we are going to do is that we are going to check the engagement rates of these accounts, and if they have a healthy range of engagements, we are going to follow them. Now, the first account that I'm checking is the account called wealth and you can see they have around 3.9 million followers. Now let's see the number of likes on average this account is receiving. And you can see I've taken three of the posts of the stop account, and the first post is having around 14,000 likes, and the second account is having around 20,000 likes, and the last post is having around 16,000 likes. So this is actually a good range of engagements for an account with 3.9 million followers. So what I'm going to do is that I am going to follow this account. Now let's move on to another account, and this account name is called 6:00 A.M. Success, and it's having around 2.2 million followers. Now let's take the number of likes the contents of this account is receiving. So you can see this account with 2.2 million followers is only having around 1,000 likes, 2000 likes, and the last post is having around 11,000 likes. So this page is not actually receiving much number of engagements compared to the number of followers it's having. So I wouldn't recommend following this account because it is not having an active user base. Now let me give you one more example and you can see the last account is called Motivation Mondays, and it's having around 1.2 million followers. Let's quickly check the number of likes. You can see the first post is having around 18,000 likes. The second post is having around 17,000 likes, and the last post is also having around 17,000 likes. So it's pretty consistent in the number of likes. So I would say it's a pretty good number of engagements for an account with 1.2 million followers, and I would be following this account. So I hope you understood how to check the engagements of these top accounts and follow them. I would recommend you to follow around 50 to 60 of these top accounts before proceeding further because only then you can funnel down the audience of these top accounts and convert them into our followers. Now, before concluding this video, I would like you to know that I would categorize each of the top accounts into three different categories. And this categorization is based on the number of followers each account is h. So the first category of the top accounts would be the accounts with around 10,000 to 100,000 followers. And the second category of top accounts would be the accounts with 100,000 to 1 million followers. And the final category is of the accounts with more than 1 million followers. Now, the trick is easy. You have to follow the accounts of each of these three categories. You have to follow the accounts with 10,000 followers, 200,000 followers, millions of followers. And you might be wondering why not just follow the accounts with millions of followers, right? Well, from my personal experience and from what I've heard other con and creators talk about, when accounts are having around 10,000 to 100,000 followers, that is when they receive most number of views compared to when they have millions of followers. So for us, it is actually a benefit to follow the smaller accounts with 10,000 followers to 100,000 followers because they are actually receiving more engagements than the accounts with millions of followers. And only the people who grow their account 10000-10 thousand to millions of followers actually know the secret. So don't be fooled by the number of followers. It is the number of engagements a particular account receives actually important than the number of followers a particular account is having. So this is a secret. I would definitely want you to always try to follow the accounts in these three categories, and it's going to help you to grow your Instagram page. And by that, let's conclude this video. I hope you learn how to follow the top accounts of Niche, and we have completed the first step of finding the top accounts. And in the coming videos, we'll be learning how to funnel down the followers of these top accounts and convert them into our own followers. So let's see how these strategies work in the coming videos, and I'll be seeing you over there. 9. Funnel Down Followers: Hi there. Welcome back to another video of this course. Now, in the previous video, we saw how to find the top accounts in our niche that is having a lot of engagements for their contents. Now in this video, we are going to see how to funnel the followers of those top accounts and convert them into our followers. I would say this is a pretty important video, and I would recommend you to watch the entire video. Now, let's start by understanding the term funnel because in the world of digital marketing or any kind of marketing, you're definitely going to hear this term funnel every once in a while. And to make you understand this concept of funnel, let me give you a pictorial representation of the funnel. And a funnel is basically the strategy that you're using to convert the followers of the top accounts into your followers. Now, the one thing that you have to note over here is that I've pictorially represented the followers of the top account as the dots as I've shown on the top. So those followers of the top accounts that we just followed in the previous video is going to go through a funnel the funnel being our strategy. And after going through that funnel or after going through our strategy, what's going to happen is that some of those top account followers are going to follow our accounts. So basically, you shouldn't expect all the followers of those top accounts to follow you, but you can expect some of those followers to follow your account. And that is why I've represented a huge number of dots to represent the followers of the top account and a few number of dots to represent the number of followers of those top accounts that follows you. So I hope you understood this concept of funneling down followers from the top accounts to your followers. Now, here comes the big question. What is this funnel or what is our strategy to convert the followers of those top accounts into our followers? Well, it's a very simple strategy, and the strategy is this. When the top accounts that we selected and we followed in the previous video post a particular content, whether it be Instagram post or whether it be Instagram Reels, what you're going to do is that you have to comment on the condens of the top accounts. And as I've shown on the screen, you can see that I've commended in one of the top accounts of my particular and you can see around 107 people like that particular comment. If those many people like my comment, then imagine the number of people who saw this comment. Well, a lot of people do not want to interact with the comment, right? They might have read your comment, they might have laughed at it, but they don't want to like it or they don't want to reply it. So they might silently view your Instagram account by clicking into it and they might follow you. So this is the basic strategy. It might seem easy, but it actually is not. This is just one of the commons on one particular top account. You have to at least comment ten to 15 comments on the top accounts every single day, not just one particular account, but all of the top accounts that we have selected in the previous video. So that's not an easy task to come up with a funny, relatable, those kinds of comments in which people tend to click into your icon and follow you. But this is the funneling strategy. You have to comment in the top accounts, and you have to comment at least ten to 15 comments under the post of the top accounts daily. Now, another thing that I would stress on is that earlier when I started growing my Instagram account, I did not have an Instagram Reels feature. Instagram Reels feature came later. So at that time, I had to comment under the normal Instagram post, which would be viewed by not many people. But after Instagram Reels were introduced, they are going to be seen by millions and millions of people, and the comments are read by millions and millions of people because Instagram is famously known for its comment section. A lot of people are reading the comment sections like anything. And what I would suggest to you is try to focus on commenting on Instagram reels of the top accounts in your niche. And as I've shown on the screen, the number of likes the people who have commented on the Instagram reels is unthinkable. There's a huge number, and even more people have seen those comments, but they haven't reacted or they haven't liked to those comments. So that's a basic strategy. Try to focus on commenting on Instagram reels. Now, another thing that you ought to focus on this funneling strategy is that you should comment on the top accounts as early as possible. This post by the account called Success Ingredients was posted 7 minutes ago. So 7 minutes is too early. So what I'm going to do is that I'm going to use this opportunity as wisely as possible. I'm going to go comment. And when this post gets a huge number of read, people are going to see my comments because I was a person who commended first, right? So commending first gives you that huge reach. And when the post goes viral, if your comment is funny enough or if your comment is relatable enough or if your comment is knowledgeable enough, people are going to check your account, and if they like your account, they are going to follow you. Now you might be wondering, we have followed around 50 to 60 top accounts, right? So how would I know when they are going to post their Instagram reels or when they're going to post their Instagram normal posts? Well, that's actually a really good question. And there is actually a solution to know when those top accounts post their contents, and that is called turning on the notification of their contents. And the idea is basically simple. When you turn on the content notification of those top accounts, you are going to get notified when they post a content, whether it be Instagram post or whether it be Instagram reels. You can turn those on, and when you receive a notification, click into it. Think of a funny comment, think of a relatable comment, think of an informative comment, and just go and comment it as soon as possible. So let me show you how to turn on the post notification or the Instagram reals notification of those top accounts. Now, as I've shown on the screen, imagine this account called Financial simplified and imagine that this is one of the top accounts that I want to funnel the followers from. So what we are going to do is that we are going to follow the steps that I'm going to give you. The first step is obviously you have to follow that account. Now, after following that account, you have to click on the three dots at the top right hand corner, as I've shown on the screen. Now after clicking on those three dots, what I've shown on the left image appears. And what you have to do over here is that you have to select notifications. And when you click on notifications, what I've shown on the right image appears. And over there, you can toggle between which type of contents you want notifications for. What I would personally do is that I would try to turn on notifications for post as well as Instagram reels. And when those notifications come, I would click into it and I would try to comment as soon as possible. Now moving on, I want to emphasize on the timing of your comments. There is no point in commenting on the content of the top accounts after ten to 15 days, right? You have to comment under the contents of the top account as soon as they post it. Now, the benefit of being the first commenter, now, there are three main benefits of being the first commander or the early commander. The first thing would be those top accounts might notice you. Well, a couple of top accounts under which I used to comment, they actually liked my comments, and they checked my account, and they liked it, and they started following me. And what I did was I started texting them and I made a connection. And making connections help because those top icons would help you to grow your Instagram page by re sharing your content, by helping you with guest posting and all those kinds of things. So that is one reason you should be the first commander, and that is the top icon might notice you. And the second reason is that your common will get pinned. So if your comment is pinned, your comment would always be the first commment. So imagine after a week or so the post goes viral, and still your commment would be at the top, right? So a lot of people are going to see your comman and your Instagram account is going to get a huge number of exposure, and people are going to check your account, and if they like your account, they are going to follow. So that is the second reason. Try to get pinned. And the last reason is the reason that we have been talking so far. When you post early, a lot of people are going to see your comments as compared to when you post the comment after one week or so. So I hope you understood this idea of funneling down audience from the top accounts by commenting in their contents and try to get pinned, as I've said before, people are going to check into your account and they're going to follow you. Now moving on, let me share one more thing. And that thing is, what if some people reply to your comment, but they do not follow you? Well, that's a very good question, right? So when someone replies to my comment, what I would do is that I would either engage with them in a conversation in the comments, I would keep on commenting, commenting, comment or if I don't have anything meaningful to talk to them, I would just greet them with Have a great day, and you can see that on the right image after I greeted that person, have a great day, that person replied, You too, and they followed my account. So that's the trick. If someone replies to your comment, but they do not follow you or they do not check your account, just try to be positive with them, try to have a meaningful conversation, and the chances of them following you would increase rather than you not replying to those comments. And I hope you understood this trick, and I hope you'd be using this trick if someone replies to your comments, but they do not follow. Now moving on to the last part of the video, I'm going to talk about the type of comments that you should post and the type of comments that you shouldn't post. And obviously, on the right side, you have the type of comments that you shouldn't post, and which is basically trying to self promote your account. Like I've started a new Instagram page. Please tack it out, blah, blah, blah, and all those kinds of unnecessary self promotion. Those kinds of self promotions are not going to work. Instead, you have to kick on your feet, try to think of a funny comment related to the post that has been posted. Or you can give an informative comment or you can follow the latest trend of commenting. So if you don't know what a trend of commenting is, basically, Instagram is famous for its commenting, and you're definitely going to see the latest trends if you are a frequent Instagram user, and you're definitely going to know them, and you will know instantaneously when to use those kinds of comments. For example, we got something before GTA six came out or those kinds of trending comments. And finally, you can take an opposing view of the Can posted, and you can comment saying, I disagree with the conant posted. This is not like that. This is not like this, and all those kinds of opposing views can be posted as a com. So this was one thing that I wanted you to know. Try to not self promote yourself. Instead, try to post funny, relatable, opposing views or those kinds of comments which are meaningful. And by that, we have come to the end of this video, and I hope you like this strategy of funneling down follows from the top accounts, and we'll be seeing more strategies in the coming video, and I will be seeing you over there. 10. Building Connections: Hi there. Welcome back to another video of this course. Now, in the previous video, we saw how to funnel down the audience of the top accounts by commenting on their contents. Now, one thing that you have to note over here is that we did not have any sorts of connections or networks with those top accounts, and they did not know you. We just went to their comments section. We kept on commenting, and when their audience see our comments, they click into it and they check our account, and if they like it, they would photo us. But in this video, we are going to shift our gears and we are going to take a look at how to build connections with those top accounts so that it would be easier for us to grow our Instagram page quick. One thing that I want you to note over here before getting into those strategies is that when you're a small account with say, 500 followers, all those top accounts are going to ignore you and only a very rare amount of those top accounts would be excited to connect with you. So keep this in mind and don't be disheartened. But once when you hit that milestone of 10,000 followers, all of those top accounts would be seen your growth and they would be jumping in and they would want you to connect with and they are going to help you to grow your Instagram page even further. So don't get disheartened if those top accounts are not connecting with you. Just keep in your mind that goal of 10,000 follows, and after that, it's going to be an easier process to connect with those top accounts. Okay, great. Now let's dive straight into this video and see the different strategies to connect with the top accounts. And as I've shown on the screen, the very first strategy is what we have seen in the previous video, and that is to comment on the top accounts condens. So what's going to happen is that when you comment very frequently on the contents of the top accounts, they are going to notice you. And let me show you an example. And the example, as I've shown on the screen is that when I posted a comment on one of the top accounts, they actually like that comment, and what they did was they screen shouted that comment, and then they posted that comment on their Instagram story, and they mentioned my account. So that is one of the basic tricks of building connections, and that is to keep on commenting very frequently on the top accounts content. And you have to also make sure that the comment is also of top notch, and if you keep on commenting some useless thing, then they are not going to give you any attention. Now let's move on and take a look at the next technique to build a connection with those top accounts. And the next technique to build connections with those top accounts is to connect using Instagram stories. Now, this is a trick that rarely works, but it has worked for me, and I want to put it out and show you that there is a trick like this. And now let me show you an example of connecting with the top accounts using Instagram stories. And as I've shown on the screen, imagine the scenario where this top account called 6:00 A.M. Success has posted this content. And what I'm going to do is that I'm going to re share this content on my Instagram story. And you can see that I'll be clicking that arrow icon for reshare. And after clicking on that arrow icon, what I've shown on the right image appears, and on the right image, you can see at the bottom, there's an option called ADT Stories. And after clicking on ADT Stories, what I'm going to do is that I'm going to mention that account on my Instagram stories. And after mentioning this account on my Instagram story, what I'm going to do is that I'm going to post my Instagram stories. And if you're a very frequent casual Instagram user, you're going to know what's going to happen when you mention someone on your Instagram and as I've shown on the screen, this is what's going to happen. They are going to get notified, as well as they are going to get a message saying that I've mentioned them on my Instagram stories. And after this notification, as well as message goes to this account, from here on, everything is based purely on luck. They might notice it, they might not notice it. And if they notice your account, they're going to click into your account. And if they like your contents, they are going to follow you, or they are at least going to text you back saying, thank you for mentioning my content in your story. And what you have to note that after they reply to you on your messages, you have to make small talks or other conversations in such a way that you are building a connection with the stop account. And I'll be talking about that in a while. But over here, what you have to do is that you have to mention these stop accounts in your Instagram stories. And if luck is on your side, they are either going to text you back saying, thank you for mentioning my content on your Instagram stories. Or they're going to follow you if they check your account and they like your conens. Now, this is a strategy purely based on luck. And as you mentioned, the conins of more and more top icons on Instagram stories, the chances of them replying to you are going to increase. So at least one or two accounts are going to revert and you have to build that connection from there. Now let's move on and take a look at the final strategy to build a connection with the top accounts. And the final strategy is basically this, you have to personally text those top accounts. And I'm pretty sure that you might be wondering this is a strategy that's not going to work well, it actually is a working strategy. I personally texted a lot of accounts, and they have connected with me. But as I mentioned in the beginning of this video, when you're a small account, not much of those top accounts are going to connect with you. But once you hit that milestone of 10,000 followers, they are going to see potential in you and they are going to connect with. One thing that I also want you to notice that to increase the chances of those top accounts connecting with you when you are a small account, you have to make sure that the content that you're posting is of top notch. And if your content is of top notch and very creative, you don't need that milestone of 10,000 followers. These top accounts are going to envy you and they are going to follow you, and they're going to help you grow your Instagram page. Now let me show you a couple of personal texting that I've done when I was a very small account, and I hope it gives you an idea on how to text these top accounts. The first example of a person that I've texted is called Ashley. Now, to give you a backstory of this message, what happened was I used to comment on one of the top accounts, and this person was actually the owner of that top account, and this person started following me from her personal account. And when I checked this personal account on the bio, it was written that this person was the account owner of that top account. And what I did was I used the chance to my advantage, and I texted this person. Hello, I came to see that you are the founder of this account. May I know how long have you been growing the page? And in the end, I did ask, do you have any tips for me? And you can see that this person was a very genuine person, and she texted me back. And she did give me a couple of tips to grow my Instagram page. And what I did was I kept on texting and I built my connection. And in the end, she helped me to grow my Instagram page. So this is the first example that I have in store for you. You have to text the top accounts in order to grow your Instagram page. Let me show you another example, and you can see that this is one of the top accounts that followed me, and I texted them. Hey, saw that you followed my account. Thanks a lot. And that person replied, I'm still amazed by how good it is. Great job. Keep up the great work. So this is the example of a top account that followed me because they liked my Instagram contents. So that is one thing that I keep on repeating. You have to make sure that your content is off top notch, only then those top accounts are going to want to help you. And after this, what I did was, I built connection with this account, and this account actually helped me to grow my Instagram page. And finally, let me give you one more example, and you can see that this account is called Live Him. And in every single chat, what I'm doing is that I'm moving aside my ego, and then I'm asking them, do you have any tips for me in order to grow my Instagram page? So it is in that tone you have to talk to them. You have to connect with them, and then they are definitely going to help you grow your Instagram page. And finally, as I've shown on the screen, there are two ways to message them, the right way and the wrong. The wrong way, you can see that do not try to text these top accounts by saying, Hey, please do check out my account, please follow my account. And all those kinds of messages that shows you are very desperate and that your begging is not going to work. And you have to follow the second path. And the second path is to be a seeker of advice. And let me read it out for you. Hey, love your con I've been following you for a while now. Can you offer me some tips for growing my page? And all those kinds of seeking for advice messages are definitely going to help and the probability of those top accounts texting you back are going to increase. So I hope you would be keeping this in mind when you're texting the top accounts, and I hope you'll be keeping all these strategies in your mind when you're building your connections with those top accounts. And by that, let's conclude this video. I hope you liked it, and I'll be seeing you in the next video. 11. Funneling Followers Afer Connecting: Hi there. Welcome back to another video of this course. Now, in the previous video, we saw how to build connections with the top accounts in our niche, and we did take a look at a couple of strategies to do the same. Now, after building connections with those top accounts, we don't stop over there. Our ultimate goal is to grow our Instagram page. So keeping that ultimate goal in our mind, the next step after building connections with those top accounts would be to funnel down the audience with the help of those top accounts. So that's what we're going to do in this video. We're going to take a look at how to funnel down the audience after you have built a connection with those top accounts. Now I have three strategies for you to funnel down the audience from the top accounts after you have built connections. So let's take a look at them one by one. Now, the very first strategy to funnel down audience after you have built connection with the top accounts is to guest post. Now you might be wondering what a guest post is. Well, a guest post is actually a term used in digital marketing for search engine optimization and blogging and all those kinds of but I'm borrowing that term called guest posting over here from search engine optimization and other digital marketing concepts to Instagram marketing, and you can see this is the definition. And the definition of guest posting on Instagram is basically this guest posting on Instagram refers to the practice where one Instagram user, often a brand influencer or content creator creates and shares content on another user's Instagram account. So basically what you're doing over here is that you're posting your content on the top accounts feed. So in order to post in the feed of the top account, that top account should actually like your contents, and you should have built a strong connection in order for you to ask them whether they would be able to guest post your content on their feed. So that is the first trick you have to guest post if you want to grow quickly on Instagram. There are two basic advantages of doing guest posts on Instagram, and the very first advantage is that you'll be able to share or exchange followers with each other. And by that, what I mean is that when those top accounts are posting your content as a guest post, the followers of those top accounts are going to see your content, and they are going to check out your Instagram page, and if they like your page, they are going to follow you and your followers, as well, and your followers as well is going to see. And your followers are all and your followers are also going to see those top accounts and they are going to check it out, and they're going to follow those top accounts if they like them. So basically, you are exchanging followers, and that is a great way to grow your Instagram page. Now, the second advantage is that your content is going to go viral. So if a top account is posting your content, it's going to be seen by a lot of people, right, as compared to when you're posting to your 500 followers. It's not going to be seen by much people. So that is the advantage when you're doing a guest post, your content has the chance of going viral, and it's going to be seen by a lot of new people. So these are the two advantages of guest posting, and now let me show you an example where an account grew by the help of guest posting. Now, on the screen, I've shown three different accounts, and the first account is called the Hina Shake. So this person basically post tips and all other hacks related to editing in Canva. And the second account is run by this person called Christos. So what he basically does is that he helps people to grow their Instagram page. And finally, there's an account called Design spective. So what design inspective does is that they post con and related to designing and all those kinds of stuff. So the case study is this account called The Hina Shake she basically had around 500 followers back then when I came to see her Instagram page. And one fine day, I saw her post being guest posted on this account of Christos. So Christos was a huge page. He was having hundreds of followers. And what happened was, as you can see on the screen, Christos posted this guest post by the Hina Shake and you can see that it is written in the caption. At the bottom, you can see it's written guest post by the Hina Shake and that person is mentioned. So when the followers see this post, they're going to click into it, and they're going to see Hina Shek's account, and they're going to follow her if they like her Can. And the Can is actually really good. It is a very helpful content, and that's the reason why her page actually grew exponentially. And what happened after Christos posted this guest post was that this top icon called Design Spective saw this post, and they liked it. And what they did was they re shared this post on their feed, and they gave credits to both the Hina Shake as well as Christos. So when the followers of this design spective see this post, they're going to check out the caption, and they're going to click into it. And if they like this page of Hina Shake where she helps people create conans using Canva, then they are going to follow. And this guest post was actually very successful and she grew into thousands of followers. Now you might be wondering, not all the followers are going to check the caption and then go into the real account and check the contents, right? Well, Instagram actually thought about it and they introduced a new feature called Instagram Collaborations. Now, it's become much more easier for guest posting and funneling down audience from the top accounts using this collaborations feature, and let me show it to you. Now, as I've shown on the screen, when you're posting an Instagram post, at the end, you'll be having this option of tagging people. And when you click on the tag people, what's shown on the right image appears. And in the right image, you have an option called Invite collaborator. And by clicking on Invite Collaborator, you'll be able to collaborate with top accounts. And now let me show you what's going to happen when you invite a collaborator. Now, after inviting a collaborator, this is what happens at the back end of the top account. The top account is going to see this and they are going to get an invitation like this, and the top account is having an option to accept your invitation or decline or invitation. So make sure that you ask the top account before posting the content. Let us collaborate or something like that. And if they are ready to collaborate, post the post and invite them for collaboration and ask them to accept the invite. And when the top account accepts your invitation, this is how it's going to look like, and you can see at the top, it's been posted by both the top account and yourself. So the followers of the top account is going to click into it and check your account. So this collaborations feature is a really important feature. Try to do guest posts or guest reels and it's going to blow up, and it's going to help you grow your Instagram page. Now let's move on and take a look at the second way to build connections with the top accounts. And the second way, as I've shown on the screen, is to ask those top accounts to at least share your Instagram content as Instagram stories. Now one thing that I want to repeat is that when you're a small account, those big accounts are not going to mind you as much as when you have a huge number of followers. So when you're a small account, they might not agree to collaboration posts or collaboration so if they do not ask for a collaboration post or a collaboration reel, at least request them to share your Instagram content on their stories. Now, a lot of top accounts would not have any problem with sharing your Instagram content on their stories because it's going to disappear for 24 hours and it's not going to be there permanently. But when they're posting a collaboration post or a collaboration reel, it's going to be there on their feed forever. And that is a reason they might be hesitant to post a collaboration reel or a collaboration post. So this is the final trick that you have in your back pocket. If they do not agree, at least ask for a story reshare on their Instagram stories. And when you ask those top accounts to share your conens on their Instagram stories, make sure that they mention your particular account on their Instagram stories so that when people see their Instagram stories, they click into that story mentioned and they check out your Instagram page. So that is the second trick that I have in store for you. Ask the top accounts to mention you in their Instagram stories. Now let's move on to the final trick to funnel down audience after you have build connections. And the final trick is to go live with those top accounts. Now, you have to note that all these tricks are only going to work if you build a strong connections with those top accounts and if they are willing to help you. So when you go live with the top accounts, what's going to happen is that the followers of those top accounts is going to get notified that the top account is going live with you. And as I've shown on the screen, the followers of the top account is going to see this on their Instagram stories that they have gone live and they're going to click into it and they're going to see who you are, see the conversation that you're going to have with the top accounts, and they're going to check out your Instagram page, and if they like your Cens, they're going to follow you. So this was a final trick that I had in store for you, and that is to go live with the top accounts, and it's definitely going to help you funnel down audience from those top counts. And by that, let me conclude this video, and I hope you liked it, and let us move on to the next section of this course, and I'll be seeing you over there. 12. Introduction to Hashtags: Hi there. Welcome to another section of this course. Now, in this section, we'll be focusing on hashtag research, where I'll show you how to find the right sets of hashtags that can gain you a huge number of followers and ultimately grow your Instagram page. So let's dive right into this introductory video and see how hashtags are used and what are the benefits of using a hashtag. Now, if you're someone who is new to Instagram or if you're someone who is new to the social media world and you don't know what a hashtag is, a hash tag is basically a sentence or a phrase or a word that has been written with the hash symbol in front of it. So on the screen, I've used the word hash tag as a hash tag because I've used that hash symbol in front of it. So this is the most important part of writing a hash tag. You have to use the hash symbol in order to write a hashtag. Now, one thing that you have to note over here is that hashtags are present on other social media platforms such as Twitter, now known as X or whether it be LinkedIn, whether it be Facebook, all those platforms have hashtags in them. But what you have to know is that hashtags work differently on Instagram. B on Instagram, hashtags can be used to bring a huge number of views for your content. And in this video, I'll be showing you a metric of one of my posts where I got a huge number of views from one of the hashtags that I used. No one thing that you have to note about Instagram hashtags is that people do follow Instagram hash tags. And as I've shown on the screen, on the left image, I went into the search engine of Instagram and I typed hashtag hash tag, and you can see, there's a plus icon next to it. So when I click on that plus icon, I'm basically following that particular hashtag that I just typed in. So this is one of the feature of hashtags. You can follow hashtags on Instagram, and a huge number of people are, in fact, following a lot of hash tags. So what we are going to do is that we are going to use that to our advantage, and we are going to find those right hashtags that are going to work for you in order to grow your Instagram page. Now, another thing that I want you to know about hash tags is that when you go to the search engine of Instagram and you search hashtag, and you have different sections such as for you, accounts, audio, reels, and so on. So under the tag section is where you see all those hashtags. And when I go to the tag section, there is actually another insight that Instagram gives me. And that insight is that under the tag section, you can see the related hashtags of that particular hashtag that you search. And you can as well as see the number of posts under those particular hashtag. So, for example, in the first case of hashtag hashtag, around 27.4 million posts has used this hashtag. And for the second one, around 230 K posts has used the hashtag hashtag hashtag. So this is a visible metric that you can see, and that is a number of posts that uses a particular hashtag. So what we're going to do is that we are going to use this metric of the number of posts to our advantage, and we'll be navigating our Instagram hashtag search or Instagram hashtag research in such a way that this metric is going to help us find the right set of hashtag. Now, one disadvantage over here is that Instagram does not show you the number of people who are following a particular hashtag. Now, it would have been easier if we knew the number of people who are following a particular hashtag, right? Because if we knew the number of people who are following a particular hashtag, we just have to use those hashtags solely because a lot of people are following that, but Instagram does not give us that metrics of the number of people who are following a particular hashtag. So we have to use this different metric of the number of posts in order to understand hashtags, as well as in order to grow our Instagram page using hashtag. I hope you got a fair bit of an idea of how hash tags work on Instagram. And now moving on, let me show you the right way to write a hash tag and the wrong way to write a hash tag. On the left you can see the right way to write a hashtag. Imagine that I want to use the keyword machine learning as a hashtag. So you can either simply write hashtag machine learning or you can also write hashtag machine underscore learning. Now, both of these are going to work as a hash tag, but when you're moving on to the wrong ways to use a hashtag, if you're going to write it in the ways I've shown, then it is not going to work. For example, the first one reads hash tag machine, then you're going to give space, and then you're writing learning. That would only be a hashtag for hashtag machine, and it would not be a hashtag for hashtag machine learning. And moving on to the second example of wrong ways to write a hash tag, if you write hashtag machine, dot learning, it would still not be a hash tag for hashtag machine learning. It would still be a hashtag only for hashtag machine, and Instagram is not going to consider the second part of dot learning. So try to not use dot or try to not use a gap in your hashtags. Either write everything together or try to use underscore for Instagram to consider that as a hashtag. I hope you understood this simple concept, and I hope you would be keeping this in your mind. Now moving on, a lot of people get disheartened when they don't see the reach from hash tag. Now let me tell you my story. When I had around 500 followers, the number of people who came to my account through hashtags were minimal. Sometimes some posts got five views from hashtag, sometimes others got 24 views or some got 100 views from hashtags. But after reaching around 10,000 followers, some of my posts or some of my accountants got around 26,000 views from hashtags alone. And other post or other Cans did not receive any views from hashtags, but they got views from other sources like Explore tab and so on. So this is something that you have to keep in your mind. Hashtags might not always bring in views. Sometimes hashtags would not even perform for a top account. It would be zero views from hashtags, but it would be compensated by other sources such as Explore, Home tab, and so on. So try to not get disheartened by zero views from hashtags. But what I would simply suggest to you would be that just use hashtags in all your posts. It doesn't matter if you get your views from hashtags or if you get your views Explore tab, try to use hash tags, and at some point in the future, hash tags are going to bring in views for you. Now, just to make you believe the power of a hashtag, when I had around 10,000 followers, I posted a post, and this is the metric of that particular post. And you can see that more than 100,000 people viewed this post, and among those 100,000 people, around 27,000 people came to see my condent from hashtags that I used on that particular post. So this simply proves that you have to use hashtags and hashtags are going to bring in a significant number of views for your conden now, finally, to conclude this video, let's end this video by a question how many hashtags can I use on my Instagram contents? Well, there are different Instagram contents, right? We have Instagram posts, we have Instagram reels, as well as Instagram stories. So what we are going to do is that we are going to find 30 different hashtags for our Instagram posts, as well as Instagram reels. And in the section on Instagram Stories, I will show you how to find the ten different hashtags for your Instagram stories. So by that, let's conclude this introductory video on Instagram hash tags. I hope you understood what Instagram hash tags are, and I hope you understood the power of Instagram hashtags to drive in views for your contents, and I'll be teaching you more about Instagram hash tags in the coming videos, so I'll see you over there. 13. Types of Hashtags: Hi there. Welcome back. Now before showing you how to find the right sets of hashtags for your Instagram page, I want to show you the different types of hash tags that exist on Instagram. So I would want you to know these different types of hashtags in order to avoid them and which kinds of hash tags are better for your Instagram page. So let's dive right into the video and see what are the different types of hashtags that you see on Instagram. Now, the first type of hashtags that you're going to see on Instagram are the Spam tags. So what are these spammy tags or spam tags? Well, basically, any Instagram hash tag that you use, which is not related to your particular niche, that is what I would classify as a Spamitag or a spam tag. Now the problem of using the spam tag is that you are giving a wrong information to the Instagram algorithm. Now, this is because initially when you set up your account and when you optimize your account, say for a Finance niche, you are creating your Instagram username, your bio, and all those kinds of things in such a way that it is optimized for that particular finance niche, right so when you post your contents, imagine that you use hash tags such as hashtag Happiness, hashtag SO, and those kinds of hash tags which are not related to finance. What is going to happen is that the Instagram algorithm gets that wrong message that your account is a SPAM account or your account doesn't follow the Finance niche. So it would insure your account to people who are interested in that particular niche. And that is the problem of using a Spam tag. And one thing that I want you to know is that people come to Instagram not to buy things or not to follow conant creators. They come to Instagram to post, as well as see other people post their personal pictures, such as the moments where they go for a vacation, they go for a hiking, their happiness, and their sorrow, and all those kinds of moments are being captured and being posted on Instagram by most of the people. So when people post these kinds of pictures, they are not content creators, right? They post random pictures and they even add random hashtags under each and every picture they have. So they're going to use hash tags such as hashtag happiness and all those kinds of unnecessary hash tags that would be classified as a spamitag. So this is the reason why you shouldn't use a spamitag because a lot of people are using the spami tag, and when you use that spam tag, your account is going to get sunk among tons and tons of unrelated content that are using the same unrelated spami tag. So the bottom line is this, don't use a spami tag. Now moving on the next type of hashtags that you can find on Instagram are the band hash tags, and I don't think you need a definition of a band hashtag because the definition is in the name band hashtags. But you might be wondering why do Instagram bans hashtag? Well, usually, Instagram bans a particular hashtag because the Cans that use that particular hashtag might have violated the policies of Instagram. So let's take a look at a few examples of what a band hash tag is, and then you will get a clear picture of why you shouldn't use these kinds of band hash tags. So the first band hashtag that I have to show you is the hash tag depression. And you can see that once I search hash tag depression, this is what comes up. Help is available, contact the helpline, reach out a friend, and so on. And at the bottom, Instagram does give you an option to continue to search results where you can see post or contents related to hashtag depression. So this is clearly a band hashtag. Now, obviously, you might be thinking hashtag depression is such a sensitive topic, and that's why it is a band hash tag. Well, this is not the only hash tag that's banned. Let me show you another example of a hash tag that's banned, and that is hashtag Beauty Bloggers. So a hash tag beauty blogger is a band hash tag. Because when you search for this hashtag, Instagram gives you a pop up like this, which says recent posts from Hashtag Beauty Blogger are currently hidden because the community has reported some content that may not meet Instagram's community guidelines. So this is another example of a hashtag that's banned. Now you might be wondering, how do I know whether a hash tag is banned or not? Well, to be on the safe side, try to use hash tags that are related to your post as well as related to your niche. So if you are in the Finance niche, try to use the hashtags related to Finance niche and not some random hash tags such as hashtag beauty blogger. And if you really want a complete list of band hash tags, I have a list for you, and I will give you the link to this list in the resources section of this video. But what I would suggest to you is that just go to Google and search for the current complete band hash tags of Instagram, and you're definitely going to get the list of all the band hash tags. Now moving on, let's move on to the final type of hashtags. And the final type of hashtags are the hashtags that are right for your particular account. Now, I phrase the last type of hashtags in such a way that it reads the right tags for your particular account because there are hashtags that are going to work for me, and those set of hashtags are not going to work for you. So there's no point of you using the hash tags that are working for me. And in the next video, I'll be showing you how to find the right sets of hash tags that are going to work for you. And I think let's wrap up this video over here and see how to find the right sets of hash tags in the next video. I'll see you over there. 14. Find the Right Hashtags: Hi there. Welcome to another video of this section. And in this video, we'll be taking a look at how to find your right hash tags that works perfectly well for your account. Now, before diving into the video, I want to remind you that don't forget what we learned in the last two videos of the section, and we learned about spam tags as well as band hashtags. So I recommend you to keep these two things in your mind while we search for the right hashtags that works for your Instagram account. Okay, great. Now, to find the right sets of hashtags that works perfectly well for you, I have three ways to do. Let's take a look at the first method, and the first method to find the right hashtags is to search it up manually in the Instagram search engine. Now, this would be the most recommended way to find the right hashtags for your Instagram page. So I'd be using the other two methods if and only if I can't find the right hashtags using this first method. Okay, now, in order to find the right hashtags manually, you'll be using the hashtag bucket that you see on the screen. So let's learn how to use this hash tag bucket. So you can see that the hash tag bucket is divided into columns as well as rows. So you can see that there are three columns, and the columns read small tags, medium tax, and big tags. So small tags are the hash tags that have around 20 k to 500 k posts, and you can see that medium tags are the tags that have 500 k to 1 million posts. You can see that big tags are the hash tags with more than 1 million posts. And on the side, you can see the follo account. So if you have zero to 500 followers, you should use 20 small tags, seven medium tax, and three big tags. And if you have around 502,000 followers, you'll be using 15 small tags, ten medium tax, and five big tags. And if you have a fo count that is between 1,000 followers to 10,000 followers, you should be using 13 small tags, 11 medium tax, and six big tags. And when you have a follow account of 10,000 followers to 50,000 follovers, you should be using ten small tags, ten medium tax, and ten big tag. And lastly, when you have a follower count of more than 50,000 followers, you should be using five small tags, ten medium tags, and 15 big tags. So I hope you got an idea of how to use this hash tag bucket. But now you might be wondering, why have I divided this hashtag bucket into small tags, medium tags, and big tags? Well, I have the answer for that question, and as you can see on the screen, I've told you earlier that Instagram allows people to follow specific hash tags. Well, one difficult part that Instagram C and creators face is Instagram does not show how many people follow a specific hash tag. So as you can see on the screen, for this specific hashtag called hashtag hashtag, there are around 25.6 million posts. So Instagram only shows how many contents have used this hashtag. So around 25.6 million posts used this hashtag. So if Instagram had given the data of how many people were following a specific hashtag, then it would have been helpful for for now, Instagram does not show that analytics, and we'll be only using the number of posts. So we'll be dividing our Instagram hash tag bucket into three sections of small tags, medium tags, and big tags, depending on the number of posts that a particular hash tag contains. So I hope you understood why there is a division of small tags, medium tags, and big tags. And one thing that you have to specifically note here is that when you have a small number of followers, say zero to 500 followers, the number of small tags is very high, and the number of big tags is very low. But as you grow your Instagram page to say 1,000 followers, then to 10,000 followers, then to 50 k plus followers, you can see that there's a gradual shift from small tags to the big tags. So for more than 50 K followers, you'll be only using five small tags and 15 big tags. So I hope you'll keep this thing in mind, even if you are not using the hashtag bucket, what you have to note here is that when you are having a small number of followers, try to focus more on the small tag more and use the big tags less. And as your Instagram page grows bigger and bigger, try to shift it from small tag to the big tags. So I hope you understood how to use the hashtag bucket Okay, great. Now let's take a look at a practical example. So imagine that I'm running an Instagram page on motivational quotes Nish, and imagine that currently, I have a follow a count of 600 followers. So as per the hashtag bucket, I'd be using 15 small tags, ten medium tags, and five big tags. So let's go and find our hashtag. So if you remember from the previous videos, the first thing that you have to notice that you have to think of keywords that you can search for in the Instagram search engine, and keeping the concepts of band hash tag and Sammy hashtags in our mind, I'll be searching for keywords such as motivational success quotes, hard work, growth, et cetera. And I won't be searching for random keywords like happiness, Bliss, journey, et cetera. So now when we go to the search engine of Instagram and search for keywords related to success. So as you can see on the screen, I went to the search engine of Instagram and I took the tags section. And after taking the tag section, I've searched for success. And you can see that I pointed the arrows towards three big tags. So if you remember from the hash tag bucket, if you have 600 followers, what you have to do is that you have to find 15 small tags, ten medium tags, and five big tags. So for now, I pointed the arrow towards three big tags. The first big tag that I pointed to is the hashtag success quotes. Let me click on that hash tag. And after clicking on that hashtag, what you have to do is that you have to check whether that hash tag is a band hashtag or not, and secondly, you have to check whether that hashtag is a Sami tag or not. So you can see that this is not a band hash tag and secondly, you can see that the post or the cons related to this hashtag are quotes. Therefore, this is not a Sami tag. And another thing that you have to note while trying to find big tags is that don't try to find the hash tags that have a huge number of poses. So when you have, say, 100 million poses and all, it is not necessary to use those kinds of hash tags because those would be under the spam filter. So try to use the big hash tags that fall between, say 1 million to 20 million poses. So as per the hash tag bucket, this is one of the big tag and secondly, this is not a band hash tag. And thirdly, we have found that this is not a Spamitag. So those are the three things that you have to keep in mind while searching for a hash tag. And what I'll be doing is that I'll be using this hash tag in my condens. Now, to move on, we'll be going back to the tag section and we'll be searching for the keyword success. And you can see that there's hash tag called success motivation, and it is having around 939 k posts. So that means that this hashtag falls in the category of medium tags. So what you have to do is that you have to search whether this hashtag is a band hash tag, and you should also search whether this hashtag is a spam tag. So if you find that this hash tag is not a band hash tag, as well as if you find that this hash tag is not a spami tag, then you are good to use this hash tag. So in the similar fashion, you have to find five big tags, ten medium tags, and 15 small tags as per the hash tag bucket. So I hope you understood how to use the hash tag bucket in order to find your right hash tags manually. Okay, great. Now let's move on to the next way to find the right set of hash tags. And as you can see on the screen, the next way to find the right set of hash tags is to use third party apps to find your hash tags. So as shown on the screen, I have two third party apps for you to find the right hash tags, and the first one is called IQ hash tags, and the second one is called Inflat. So what you have to do is that I put the link to these sites in the resources section of this video. You just have to go there and click into these sites, and what you have to do is that you'll just have to search for keywords related to your niche, and you would be able to generate hashtags related to those keywords. So this is the second method, and I hope you'll be only using this method if you can find the right hashtags using the first method. Now let's move on to the third method to find the right sets of hash tags. And as you can see on the screen, the third way to find the right set of hash tags is to go to your comment eaters or to the top icons of your niche and use the best hashtags that works for them. So let me give you an example. Let's take the same example of the motivational quotes niche, and imagine that I'm running a motivational quotes page, and imagine that I can't find the right set of hashtags for my Instagram page. So what I'll be doing is that I'll be searching for competitors, and as you can see on the screen, this is one of the competitors for my niche, and the name of this page is called the Billionaire Playbook. And you can see that I've shown you three conins of this particular account. And what you have to do is that you have to check the engagement rate, and you have to find the post that is having a huge number of likes. So now you can see that the first post is having only 2,656 likes, and the second post is having 10,580 likes. And the last post or the third post is having 51,474 likes. So you can clearly see that the third post is having a huge number of likes. So what I'll be doing is that I'll be checking that post and I'll be checking the hashtags used in that post. So as you can see on the screen, these were the particular hashtags that was used on that particular post. What we'll be doing is that we'll be using these exact hash tags and we'll be using those hashtags on our condens. So I hope you understood how to use the third method of finding the right hash tags from your comment eaters. Now, there is something else that I want you to note. And as you can see on the screen, this is the first set of hash tags for my Instagram motivational quotes niche. So what I did was I used the hash tag bucket and I found these hashtags. And next thing, what you're going to see is that you are going to see the second set of my hashtags. So again, I'll be using the hashtag bucket, and I'll be finding a different set of hashtags compared to the first set. Okay, great. Now moving on, if you remember from one of the first videos of this section, you can see that I had showed you this post from Instagram Creator's account, and you can see that they have put the hashtag does as well as hashtag Ds. And they have said that keep the number of hashtags 3-5, and they also told that don't use too many hashtags. Adding ten to 20 hashtags will not help you get additional distribution. And as I've said earlier, hash tags work differently for different accounts. So sometimes using three to five hash tags would be perfect for you, and other times you might have to use more than 20 hash tags in order for your hashtags to work. So what we'll be doing is that, in this case, we'll just use three small tags as well as three medium tags. So now we have set one and set two with around 30 hashtags, and we have set three and set with around six hash tags. Now, after finding these four sets of hash tags, what you have to do is that you have to use the four sets of hash tags alternatively, say for two weeks or say for a month, and find out the sets of hashtags that works the best for your Instagram page. So that is the best thing that you can do to find the hashtags that work the best. So imagine that I posted hashtag set one on day one, and imagine that I posted hashtag set on day two. And what I'll be doing is that on day three, I'll be post the set number three and Day four, I'll be posting the set number four. And on the day five, what I'll be doing is that I'll be going back to the set number one, and I'll keep on repeating this cycle for a month or say, for two weeks. And I'll be looking at the insights, and I'll try to find out which sets of hash tags work the best, and I'll be only using those sets of hashtags that gives a huge number of reach. So I hope you understood how to experiment and find out which sets of hashtags works for your Instagram what we have to do is that we have to think like scientists. We have to experiment, and we have to find out which sets of hashtags works the best for us, and we shouldn't think like a normal person who is scrawling through Instagram and wasting our time. So I hope you understood how to find the right hashtags using the three methods that I've shown you, and I hope this video did help you. And for now, we'll be taking a short break and we'll be continuing in the next video. 15. More On Hashtags: Hi, there. Welcome back. In this video, we'll be talking about a few mistakes that people make on hashtags and also we'll be talking about the most common doubts that people have regarding hashtags. Okay, now, the first thing that I want you to keep in mind about hashtags is that you have to narrow down your hashtags for targeting a specific audience. So now, to make this point clear, let's take a look at an example. So as you can see on the screen, imagine that I'm running an Instagram page that is related to the stock market. So I post investing and trading tips and tricks and all those kinds of things on Instagram. Now, as you can see on the screen, the stock market is a very small portion in the whole universe of finance. Now, in finance, we have the traditional investments, we have the alternate investments, and it is inside the traditional investments that the stock market falls into. Well, you don't need to know all those things unless you're running a page on stock markets. But my point is this, while searching for hash tags, I'll be searching for hash tags solely related to stock market and not of the broader terms like traditional investments or bonds or keywords related to finance. Now, after you've searched for hashtags related to the stock market, and you have reached a point where you can't find any hashtags related to the stock market, then and only then you should start searching for broader keywords like traditional investments and for finance. So whatever niche you might be, whether it be photography, designing, coding, et cetera, always try to narrow down your hashtag keywords, and then when you can't find enough hashtags of that narrow targeting, only then move to broader keywords. Now, let me give you an example. Imagine that I post daily quotes from the Bible. So, while searching for hashtags, I found this hashtag, as you can see on the screen, and it reads hashtag Bible Art Journaling. So my question to you is that as someone who posts quotes related to the Bible, should I use this hashtag called hashtag Bible art journaling? Well, if you want to know the answer, the answer is no. Because I post conans related to quotes from the Bible, but this hashtag is a completely different hash tag as it is related to artwork connecting to the Bible. Then and only then as a last resort, I would use this hash tag. Okay, great. I hope that point was clear to you. Now let's move on to another important thing that is related to hash tags. So the important thing that I want you to know is that there are two types of hash tags, and those two types of hash tags are the niche specific hash tags and the post specific hash tags. Now you might be thinking, what is the use in knowing that there are two types of hashtags? Well, we'll understand a bit more about the two types of hashtags using an example. So as you can see on the screen, this page is called tech crawler. So I was asked to find some good hashtags for this page as it is my friend's page. So when I started searching for hashtags related to this page, it was extremely difficult to find hash tags for this page, as I ran out of keywords to search for hashtags. So what helped me to tackle the situation where it is difficult to find hash tags because it is a difficult niche to find hashtags is the division of the niche specific hashtags and post specific hashtag. So the trick is to use 15 hash tags that is related to the niche, and 15 hashtags that is related to the post that you are posting. Now, in this case, the niche is related to tech or technology. So we will find 15 hashtags using hashtag bucket that are related to technology, tech, et cetera, and we'll be finding 15 hashtags related to the post that we are posting. So the last post that was posted on this page was related to editing apps. So we'll be searching for 15 hashtags related to editing and editing apps, et cetera. So those are the two specific hashtags that are niche specific hashtags and post specific hashtag. So if you run out of need specific hash tags, try to focus on the post specific hash tags, and that would help you to grow your Instagram page. So I hope that this trick would help you to find the right hash tags for your Instagram posts. Now I think that it's time to move on to a few doubts that I commonly hear about a hash tag. So now, as you can see on the screen, the first doubt is where to put your hash tags. Well, there are actually two places where you can post your Instagram hash tags. And the first place where you can put your hash tags is in your post captions. Now, imagine that I'm running a business page related to Instagram growth, and I help people to grow their Instagram page. So let me post an Instagram post that says two Instagram secrets for business owners. And as you can see on the screen, I've gone to the post section, and I've taken this post from my gallery, and you can see at the top, there's an arrow. So after clicking on that arrow, you'll be seeing what I've shown on the screen. You'll be able to add filters and you'll be able to edit your post. And again, we have an arrow at the top, click on that arrow. And after clicking on that arrow at the top, you'll be seeing what I've shown on the screen. So I pointed my arrow to a place where you can write your caption and it says, write a caption. Now, as you can see on the screen, I've written a long caption that reads $0.02 for business owners on Instagram, blah, blah, blah, et cetera. And at the end, you can see that I put a few hash tags on my Instagram captions. And let me post this post by clicking on the Tick icon at the top, right hand corner. So after clicking on the Ti icon, you can see that I posted this post, and you can see on the right side the caption for this post, and at the bottom, you can see the hashtags that I've put for this post on its captions. So that is the first place where you can put your hashtags, you can put your hashtags in the caption and they're going to work perfectly well. Now, let's take a look at the second place where you can put your hash tags. And the second place where you can put your hashtags is in the comments section of your post. Now, this is where a lot of people get confused, so pay attention to this part. Now imagine that I post in my post, but I forgot to put my hashtags in my captions. Well, don't worry. I can just go to the comment section of my post and then post my 30 hashtags over there just like posting a normal comment. And I've shown this on the screen. Now, one thing that you should note here is that in order for your hash tags to work after you put them in your comments, you have to put those hash tags in the comments within the first zero to 3 minutes of posting your post. Or at least you should put your hash tags in the comments within the first 5 minutes of your posting. So that is an important point that you should take a note of well, you can expect your hash tags to work in your comments after you put them, say, after 1 hour or 2 hours later. So I hope that I'm clear on this topic. You have to post your hash tags in the comments within the first 5 minutes. Now let's move on to mistake that people make, which I would call a big Blanda. So the thing is this hashtags won't work if you post them from a different account. Now, to understand this, let me show you an example. So as you can see on the screen, this is a page from my college, and the username of this page is signs underscore clave underscore SSC. Now, you can see that they've posted a post, and you can see that they've also put 30 hashtags in the caption. But guess what? They weren't satisfied. They wanted more reach from hash tags. So what they did was they started posting hash tags from other pages. And I've shown this on the screen by pointing an arrow towards it. So you can see that they have spammed a lot of hashtags in the comments, probably more than 30 hashtags in the comments. So, guess what? This isn't going to work, because firstly, only 30 hashtags are going to work per post. The second reason is that you have to post your hash tags from the account that you post your content from and not from some other account. So they have spammed a lot of hash tags from the account called the evocative resumings or something like that. So I hope you understand this common mistake that people make. Don't fall for this mistake. You have to post your 30 hash tags from the account that you're posting your contents, and you can't use more than 30 hashtags in your posts. Okay, now let's see the difference between posting your hashtags in your captions versus posting your hashtags in your comments. Well, the advantage of posting your hash tags in a caption is that you can edit your captions. So if you made some mistakes in your hashtags, you'll be able to correct that mistake by editing your caption. Okay, now let's talk about the points related to posting your hashtags in your comments. Well, the first disadvantage of posting your hashtags in comments is that you can't edit your comments. But for the caption, you'll be able to edit your captions, but in the comments, you won't be able to do that. Maybe in the future, Instagram might provide a new feature where you can edit your comments, but as of now, you can't edit your comments. So that is the disadvantage of posting your hash tags in your comments. Now, let us take a look at the advantages, and the advantage of posting your hash tags in your comments is that your captions look very neat. So when you put all your hashtags in your captions, your captions wouldn't be looking neat, and people would find it annoying to read your caption. So caption is for putting the caption and not spamming your hashtags. So instead of putting your hash tags in the caption, you'll be able to put your hash tags in the comments. And hence, your captions would look neat. Now the next advantage of posting hash tags in your comments is that it is helpful when you forget to put your hashtags in your captions. Now, this is a very common thing that happens when people post a post, they forget to put their hash tags in the captions. After writing long and lengthy captions, we might often forget to put hash tags in the caption. So suddenly, after posting your post and you remember that you forgot to put the hashtags in your caption, you can just directly go to the comment section and you'll be able to post your hashtags right over there. So those were the advantages of posting your hash tags in the comments section. Now, let me talk a bit more about editing your caption. So now, as you can see on the screen, imagine that I posted my Instagram post, and at the end, I put my hashtags. But suddenly, I noticed that instead of writing hashtag personal branding, I wrote hashtag personal banding. So clearly, I've misspelled the word branding and I've written banding. So don't worry. Here is where the editor caption helps. As you can see on the screen, you just have to go to the post that you have posted, and you'll be able to see three dots at the top right hand corner. Just click on that and you'll see what appears on the right side of the screen. And there you'll be having an option to edit your post. And as you can see on the screen, after clicking on the edit icon, you'll be able to edit your mistake and make it correct. So that is the helpful feature of the edit option. So we have just seen how to edit your Instagram post. Now, the next thing that I'm going to say is a bit interesting. So the interesting part is that don't edit your Instagram posts. I'm pretty sure that most of you didn't know about this thing. So you might ask, why shouldn't we edit our Instagram posts? Well, the answer to that question is shown on the screen. So as you can see on the screen, when you post something on Instagram, Instagram shows your content to a few of your audience. And after that, it checks whether those few people engage with your contents. And if a lot of people have engaged with your contents, then the Instagram algorithm would show your contents to more and more people. But if nobody engages with your contents, then the algorithm doesn't show it to more people. So one key factor that people miss out here is that you should get a huge number of engagements within a very small amount of time. So the small amount of time is really important. Now, imagine that I got 100 likes, 20 comments and ten re shares for a post on Instagram within the first 20 minutes that I've posted that post. So when I edit my post, what is going to happen is that the algorithm will reset the metrics for engagements. So after I edit the post, the metrics of the algorithm would turn into zero s, zero commands, and zero reshares. But the time would still remain the same and it would be 20 minutes. So if you check the post, it would show 100 s, 20 commands, and ten shares. But for the Instagram algorithm, it's zero s, zero commands, and zero reshares within the first 20 minutes. So all the metrics would turn into zero till the minute that you have reset it, and only from there on the Instagram algorithm would be checking the number of likes, the number of comments, and the number of re shares. So when you edit your post, it would be a low number of engagements, and hence, your post wouldn't get much reach. So don't edit your post. So if you make a mistake, delete that post and then repost that post again. And that is the best alternative for editing your post. And I hope you understood this fact, and I hope you'll be using this fact in your life. Now, those were the common mistakes and doubts that I wanted to correct regarding hash tags in this video. So that is all about hash tags. We'll wrap up this section over here and we'll be continuing in the next section. 16. Instagram Reels: Hi there. Welcome back to another section of this course. Now, in this section, we are going to focus on Instagram reels. And I want to tell you that this is one of the most important feature of Instagram which can help you to go viral and grow your Instagram base to thousands and millions of followers. So I would recommend you to watch this entire section and know how to use Instagram Reels to go viral and grow your folloover base. Now in this video, we are just going to get started with Instagram Reels, and we're going to take a look at what Instagram reels are, and we're going to see a couple of reasons why you should use Instagram Reels. And in the end, I'll be showing you how to post an Instagram reel. So without further delay, let's dive straight into this video and see what this video contains. And as I've shown on the screen, I want you to keep in mind three things about Instagram reels. The first thing is that Instagram Reels is a feature that was introduced on Instagram a couple of years back. And it is basically a feature where you can post short form video based content, which are engaging informative and all those kinds of contents that look like TikTok. So this feature is essentially a copy of TikTok where you can post short form video based contents. Now, the second thing that I want you to note is that your Instagram reels videos can be as long as 90 seconds. Now, when this feature was introduced, the length was limited to 15 seconds, then it increased to 30 seconds. Then it was 60 seconds. And finally, at the moment I'm recording this video, it's as long as 90 seconds. That's the second point that I want you to keep in your mind. When you're creating an Instagram reel, it should be below the limit of 90 seconds. And the final point is that you have to design your Instagram reels in a creative way that it should be funny, entertaining, or informative, and it can easily reach a wider amount of audience as compared to other type of contents on Instagram, such as post or Instagram stories. I want to show you the power of Instagram reels through examples. So I actually have witnessed a lot of accounts grow from zero to millions of followers, but I do not want to bore you with all those case studies of all those kinds of accounts. But let me give you one case study to show that the Instagram reels is a very powerful tool. And as I've shown on the screen, this account is called Sneak peek, and I know these people back from my school. So that is why I'm so confidently showing you this account. And what they basically do is that they post contents related to dancing. So these two people basically record a video dancing, and they post it as Instagram reels and they've gone viral like anything. And on this image, you can see that they have around 15,000 followers. And I was able to find a couple of other images where you can see that they have grown from 15,000 followers to 89.7 k followers. And in the final image, you can see that they have grown to 107 k followers. So this is one example of an account that grew exponentially in a very short period of time. Now let me share my experience to you regarding Instagram Reels. So this is my story. The Instagram Reels feature was introduced in the month of August of the year 2020. So before Instagram Reels were introduced, I had to struggle really hard to grow my Instagram page to 10,000 followers, and it took a lot of effort, and it took a lot of time from me in order to reach that goal of 10,000 followers. But when this feature of Instagram Reels came into the picture after the month of August 2020, what happened was I started posting quotes as Instagram reels, and it grew exponentially, and it went viral, and I got more than 30,000 plus followers. So can you imagine that I got millions and millions of views for my contents, and my condens were basically just posting quotes as Instagram reels. So I hope you understood the power of an Instagram reel and its ability to grow your follover base, and I hope you will be following the strategies that I give you in this section in order to grow your Instagram page. Now let's move on and take a look at why are Instagram reels very important for your growth. And the first answer that I would give you for this question is that the UI design of Instagram is in such a way that it is pushing Instagram reels to reach a huge number of audience. So what do I mean by saying that the UI design of Instagram is designed in such a manner? Well, let me show it to you. Now, on the screen, I've shown you two UI images of Instagram, and you can see that the left image is an image that was taken before the Instagram reels feature was introduced. And on the right image, you can see the reel stab at the bottom. So the basic gist of what I'm trying to tell over here is that when this feature of Instagram Reel Stab was introduced, it is placed in such a manner that when you open the Instagram app, the very first thing that your thumb is going to touch is that Instagram Reel stab. So if you're a freakin Instagram user, try to notice this. When you open the Instagram app, where does your thumb go? And I'm pretty sure that the very first thing that your thumb does is you are going to go to the reels Stab and you're going to scroll mindlessly through Instagram Reels. So this is actually an advantage for us as creators. And what we have to do is we have to pump out more Instagram reels content so that we grow our Instagram page. So that is the first reason that I have for you, and that is the thumb is closer to your Instagram reel Stab, and you're definitely going to click into it. Now moving on to the second reason, the second reason is that Instagram reels get more reach than posts or Instagram stories. So what I'm trying to tell over here with the second point is that when you post an Instagram story, it's going to die down after 24 hours. That's what a basic Instagram story feature is. And when you post an Instagram post, it is going to die down after, say, a month or maximum two months. It's going to die down for sure. Or when you post an Instagram reel, it's going to keep on circulating, and it's going to be seen by more and more people, say after two years or three years or even after ten years, and that is the power of an Instagram reel compared to a post or Instagram stories. So you have to leverage this feature of Instagram reels in such a way that even in the future, people see your Instagram reels and they're going to follow you. So these are the basic reasons why Instagram reels are very, very important for your growth. Now, before concluding this video, let me show you how to post an Instagram Reel. Now, the very first step is that you have to open your Instagram app and you have to click on that plus icon that I've shown at the bottom of the screen. Now, after clicking on that plus icon, you'll be having an option to choose between Instagram posts, Instagram Reels, or Instagram stories. So you have to click on Reels at the bottom, and after clicking on Reels at the bottom, you have to choose the video that you intend to post on Instagram reel from your gallery. And after choosing your video from the gallery, what I've shown on the screen appears. So this is the third step, and over here, you'll be able to choose music. You'll be able to write texts on your content, you'll be able to add filters, you'll be able to add captions, and all those kinds of editings can be done over here. And after adding all those kinds of music, filters, and all those kinds of editing stuff, you have to click on the next icon at the bottom right hand image. And after clicking on the next icon at the bottom right hand, you have reached the final step. And in the final step, you have five options. And the first option is to add a cover image. So make sure that the cover image is so catchy enough that people tend to click into your Instagram reels. Now the second option for you is to write a caption for your video, and this is also a hook which we'll see in the next video. And what you have to basically do is that you have to write a catchy enough caption that people want to watch. Now moving on, we have the option of collaboration, and the fourth option is more options. And finally, you have the option to post your Instagram reels on other platforms as well. So you have the option of adding your post on Facebook as well as threats. So the advantage of the last feature is that when you toggle it on, you don't have to separately go to these platforms and post your content separately. Just post it over here, and it's automatically going to be posted in these two platforms. Now, what I want to focus on over here is that I want to focus on the third feature called collaboration. So when you click on that tag people option, this is what appears on your screen. You can either tag people or you can invite them for a collaboration. So the first feature is not of that importance to us, and I would say you have to focus on that second feature of inviting other icons for collaboration. And you might be thinking, why is this feature of inviting other icons for collaboration a very important feature? Well, in one of the previous videos, we did see that you have to connect with the top ccounts, make a connection, and then you have to collaborate with them in such a way they can help us grow our Instagram page, right? Well, this is the feature that can actually help you do that, and that is by inviting that account for collaboration. Now let me show you an example of where I did a collaboration. And as I've shown on the screen, I've pointed out three particular Instagram reels that has got around 147 K, 162 k, and finally, 280 k views. So these three particular contents that I pointed out were collaboration reel and as I've shown on the screen, when you collaborate with another account, this is how you look like. So I've collaborated with these accounts, and these contents went viral. So the people who are following those accounts are going to see my content and my followers are going to see their contents, so it can help us share followers, as well as make the Instagram real that we are collaborating and posting together to go viral. And this can be seen by a lot of people who are not following our accounts. So this is a very important feature, and I did talk about connecting with the top accounts. And after connecting with the top accounts, this is what you have to primarily focus, and that is to get a collaboration real. Moving on from collaborations, the next feature was more options. So when you click on that More Options icon, what I've shown on the screen appears. So here you can basically total a lot of different options, and some of those options are you can upload your content at the highest possible quality. You can turn off your likes, you can turn off your comments. You can allow people to download the particular reel that you are uploading. So these are the features that you can see in the more options section. And after choosing all those features that you want, by clicking on the next icon at the bottom, you'll be able to post your Instagram and by that, let's conclude our video. I hope you got a fair bit of idea on what Instagram reels are and why you should use it. In the next video, I'll be giving you all the strategies and tricks to make your Instagram reels go viral and achieve a huge number of followers. So let's not wait any further. I'll be seeing you in the next video. 17. Introduction to Instagram Stories: There, welcome back to another section of this course. Now, in this particular section, we are going to take a look at Instagram stories. And in this particular video, I'm going to give you an introduction of Instagram stories, as well as I'm going to give you an idea on how to use Instagram stories to our advantage. And in the coming videos, I'll be giving you the tips and strategies to maximize your Instagram story views. But for now, let's focus on what Instagram stories actually are. Well, Instagram stories are actually a feature that allows users to share photos, videos, and all those kinds of things. But the problem is that unlike a normal post or a normal Instagram reel, this picture or video that you're going to post as Instagram stories will last only for 24 hours. So your formas can see it only for 24 hours. So that is how an Instagram story is different from a normal usual post or an Instagram reel. Now talking a bit about the history of how the Instagram stories came into the picture, I could even remember the time when this feature did not exist. Well, this feature actually started with Snapchat, and other platforms like LinkedIn Facebook all started adopting this feature from Snapchat and Twitter went a different route, and it called this feature fleets. But unfortunately, stories on LinkedIn, as well as fleets on Twitter did not last much. They discontinued this feature, and these features do not exist anymore in the social media platforms. So this feature is currently, I would say, most popular in Snapchat as well as Instagram. But as content creators, what we need to know is how to use this feature of Instagram stories to our advantage. Well, I have two different ways in which you can use this feature of Instagram stories to your advantage. And the first way in which you can use Instagram stories to your advantage is to create a first impression. Now, to make you understand this concept of first impression, let me give you an idea of what happens when you post an Instagram story. So when you post an Instagram story, a colorful ring appears around your profile picture. And if that ring is present on anyone's profile picture, that means that person has posted a story. So when people see that ring, they can tap in and see your Instagram stories. The question is, how would I use this ring feature or this Instagram story feature to my advantage? Well, in one of the previous videos, we learned how to funnel down audience from the top accounts, right? So the basic strategy was to comment in the contents of the top accounts as soon as they posted. So the thing is this, imagine that a top con posted their content, and as usual, I commended something that is very funny and relatable and people started liking my comment, and what they're going to notice is that they are going to see that story ring around my profile picture. And you can see that, as I've shown on the screen, the first three accounts or the first three commands have that story ring, and the last one does not have that story ring. So when your command goes viral, the first thing that people might do is that they are going to click into that round ring around your profile picture and when they click on when they click on when they click on that, they're going to see your Instagram stories. And if your Instagram stories are attractive enough or catchy enough to make them follow you or check your account even more and then follow you, so always be prepared with awesome Instagram stories so that when your comment goes viral, people check into your stories and they like it and they follow you. Now, the second way in which you can use your Instagram stories to your advantage is that there is a feature of Instagram stories called Instagram Highlights. So this feature of an Instagram highlight or Instagram highlight cover is that you can keep your Instagram stories for more than 24 hours in your profile. And as I've shown on the screen, this is where your Instagram story highlights Appia. And you can see that the profile on the left has randomly used the Instagram highlights to just keep their stories which are absolutely random and on the right image, you can see that they have put a cover image on their highlights, which is in pink color. So those kinds of cover images help you to create a sense of branding because that page is having a theme of rows. So you can either use it in the way the left image uses it, or in a way, the account on the right side of the image uses it. But personally, I would prefer the way in which the right image uses it because you are actually giving out a sense of branding. And if you want to create those kinds of highlight reels cover, all you have to do is that you have to go to cama.com and you are going to get templates. And if you want icons for that, what you have to do is that you have to go to any of these two sites, and these two sites are flat icon or icon finder. And I'll be putting the link to these sites in order for you to create a highlight cover for your Instagram page in the resources section of this video. Just go and check it out over there. All these resources are free to use, and I hope you'll be using them to brand your Instagram page. And I believe that's all the introduction that you need to know about Instagram story and let's wrap up this video, and in the next video, I'll be teaching you how to maximize your story views, and I'll be seeing you over there. 18. Maximize Your Instagram Story Views: Hi there. Welcome back to another video of the section on Instagram Stories. Now, in this video, we're going to take a look at how to maximize your Instagram story views. And to start off this video, I want to start with the 10% rule that we discussed earlier. So in the case of Instagram stories, this ten person rule applies as well. I want to remind you again and again that this ten persont rule is not strictly followed by any of the contents on social media. This basically is a rule to help you navigate or help you understand how many views a particular content got based on the number of likes or the number of followers. So let's take a look at how the ten person rule works on Instagram stories. And as I've shown on the screen, the ten person rule is basically simple for Instagram stories. If you're having around 10,000 followers, on an average, you are expected to receive around 1,000 story views. And if you're having around 100,000 followers, the number of story reviews that you're expected to have is around 10,000 story reviews. And finally, if you have around 1 million followers, the number of story views that you are expected to have is around 100,000 story views. So I hope you got the idea of number of story views that you're going to receive based on the number of followers and the reason why I kick started this video by the ten person rule is because when people have around, say, 10,000 followers, they expect all those followers to view their Instagram stories and they expect around 10,000 story views. And that is not the reality. I want you to know that not all of your followers are going to view your Instagram stories. And what I have to tell you is basically this when you have 10,000 followers, just expect around 1,000 story views. So what we're going to do in this video is we are going to maximize the number of story reviews that you are going to receive and let us take a look at all those strategies and tricks to maximize your story views to get the maximum number of views for your stories. Now, before directly diving into the strategies and hacks to maximize your story views, I want you to understand how the algorithm on Instagram works. Now, in order to understand the algorithm, let us start from the green box. So imagine that you posted a content, and that is that green box. So when you post a content, say Instagram stories, what is going to happen is that the Instagram algorithm is going to show your content to a few people. And after showing your conon to a few people, what it's going to do is that it's going to check for interactions. And after checking for interactions, if the Instagram algorithm sees that a lot of people are interacting with your contents, it's going to show it to more and more people. And the cycle keeps on happening and happening until it checks for your content and it sees that there are no more interactions, it stops showing your content to more people. So that is the basic idea on how the Instagram algorithm works. You post your content, Instagram algorithm shows it to a few people, and it checks for interaction. And if there are high interaction, it's going to show it to more people, and it's going to keep this algorithm on a loop until it detects no more interactions, and it's going to stop. Now, how do we take advantage of this understanding of the Instagram algorithm? Basically, when you look at this algorithm, what you want is high interactions. So the question that you actually should be asking is how to create strong interactions on your Instagram stories that when Instagram algorithm checks for your interactions, it's going to see a huge number of interactions. So let me show you a couple of strategies to create engagements or interactions on your Instagram stories. And the easiest way to create engagements or interactions on your stories is by adding stickers to your stories. And as I've shown on the screen, on the left image, you can see that this is how your Instagram story interface looks like when you're trying to post an Instagram story. And at the top, you have the stickers icon. So when you click on that stickers icon, what I've shown on the right image appears, and on the right image, you can see all those stickers that you can add on your stories. But now, what I would say is that you have to focus on those stickers that can help you create engagements or interactions by your audience. There are a couple of stickers that I can think of in which your audience is going to interact with your content on your Instagram stories. And as I've shown on the screen, a couple of stickers that I can think of are these, and the first sticker is called message to Reveal. So in that particular sticker, I think your audience can type in their message to you and all those kinds of things, and it is definitely going to create interaction. I'm moving on to the second sticker, and the second sticker is poles on your Instagram stories. And if you ask me personally, I would say that this is the most effective Instagram story stickers that can create engagements. And whenever I've used Instagram pools, I've got a huge number of Instagram story views. So this is one of the stickers that I would definitely recommend you to use, and that is to use Instagram sticker poll. And a couple of other stickers are ask a question, reaction, slider and all those kinds of stuff. And I would definitely recommend you to use these kinds of story stickers that can create engagements or interactions, and it would definitely help your algorithm to show your content to more and more people. And there is actually one more way in which you can maximize your story views, and that is by adding hashtags on Instagram stories. Well, as we have discussed in one of the previous videos on Instagram hash tags, this was one of the slides, and the slides read, How many hash tags can I use? And you can see that you can only use around ten hashtags on Instagram stories. So a lot of people do ask me, how do I know that only ten hashtags work on Instagram stories? Well, let me show it to you. And as I've shown on the screen, I've typed the hash tag hash tag funny, and you can see at the bottom when you type that keyword, Instagram actually suggests hashtags related to that particular keyword that you're typing. And after this just to experiment, what I did was I typed around ten hashtags. So you can see that when I've typed my 11th hashtag, it is not underlined, as well as Instagram is not suggesting me any hashtags related to that particular keyword. So this is the proof that I have for you that only ten hashtags work on Instagram and make sure that when you type your hash tags, your hashtags are underlined, only then Instagram would consider that as a valid hashtag on Instagram stories. Now the next question would be, how to find hashtags for your Instagram stories. Well, as we have seen in one of the previous videos, we are going to use a different hashtag bucket to pick the number of hashtags for your Instagram stories. And you can see that I've divided the small tags, medium tags, and big tag and the small tags are the hash tags with 20 k to 500 K posts, medium tags are the ones with 500 k to 1 million posts, and the big tags are the 1 million plus posts. And on the right side, it's the same. You have zero to 500 followers, 501,000 followers, 1,000 to 10,000, 10,000 to 50,000, and 50,000 plus followers. Now, say you have only 300 followers on your Instagram page. So what I would do is that I would be focusing more on the small tags when I'm a small account, and as my Instagram page grows, and as I have huge number of followers, I would move from small tags to the big tags. And for a page with 300 followers, I will be using seven small tags, two medium tags, and one big tag. And as my follow base grew to, say, 800 follovers, I'll be shifting it towards the medium tags, and I'll be using five small tags, three medium tags, and two big tags. So I hope you got the idea on how to use the hashtag bucket for Instagram stories. Try to focus on small tags when you're a small account and increase the number of big tags as you grow. So that is how you find and use the perfect ten hashtags for your Instagram stories, and I hope you'll be using them on your stories. Now, before wrapping up this video, let us take a look at posting an Instagram story. Imagine that I have this content for my financial account called NextGen Finance. And what I'm going to do is that I'm going to open the Instagram app, and I have two options to post Instagram story, and that is either by clicking on the profile picture at the top, as I've marked on the screen, or you can just click on the plus icon at the bottom, and both ways will actually direct you to upload your on your Instagram stories. And after clicking on any of these icons, you will be directed to your gallery, and from your gallery, you'll be asked to upload your content. So I found my Instagram content that I wanted to post, and you can see on the right image, I've added it on my Instagram story. And at the top, you can see that you have features such as adding text, adding stickers, adding filters, adding music, and all those kinds of features. I would recommend you to use those. So as we have discussed in this video, what we're going to do is that we are going to add a sticker that can create interactions. So what I'm going to do is that I'm going to click that second Stickers icon, and you can see that I've added a quiz at the bottom of my content, and it reads, agree yes or no. So people can vote whether they agree with what I've shown on the screen. So if you remember this was one of the tricks that I showed you to maximize your story view. Now after adding a sticker in order to create engagements to maximize our story views, what we are going to do is we are going to add hashtags on our stories. And you can see that I've typed in ten hashtags on my Instagram stories. Now, the big question comes over here, where do I place these hashtags? Well, what we have to do is that we do not want our Instagram stories very messy with all these hashtags, stickers and all those kinds of things, right? So what we're going to do is that we are going to hide these hashtags because they are of no use to your Instagram audience. We are adding Instagram hashtags so that our content is going to reach more people. As I've shown on the screen, you can see there are two ways you can hide your Instagram hash tags. And the first way is to camouflage your Instagram hash tags with the background of your Instagram stories. So since my background of Instagram stories is black in color, I'm going to change my color of hash tags from white to black as well. So I've added the black color and you can see that you cannot see the hash tags over there. Now moving on to the second trick to hide your hash tags, you can see that you can just throw your hash tags out of the frame. So nobody is going to see your hash tags, just throw it to the side. And after adding all these kinds of hashtags and stickers, what I'm going to do is that I'm going to click on your story at the bottom. And after clicking on your story, your Instagram story would be published and people would start seeing your Instagram story. And that is all the tricks and hacks that I have in store for you regarding Instagram stories. I hope you really enjoyed this video on stories, and let's conclude this section, and I'll be seeing you in the coming sections. 19. Introduction to Insights : Hi there. Welcome back to a new section of this course. Now in this section we'll be taking a look at insights and demographics. Now in this video, I'll be giving you a small introduction of this insights and demographics. Let's start this video by using a quote and the quote reads, you can manage what you can't measure. I believe that the quote is self-explanatory. If you need demanded something, then it is essential that you should be able to measure it. Now in our particular case, the thing that we are managing is our Instagram page and our audience. And the way we measure them is using the insights and demographics tools provided by Instagram. Now there are actually four types of insights and demographic tools that Instagram provides us. And they are the individual posts insights, the audience insights, the rich insights, and lastly the content interaction insights. And in this section we will be taking a look at all of these insights. But in this video, let's ask a different question. The question would be, how do you use inside start fully. Now as you can see on the screen, you have to use your Instagram insights and demographics for two different things. And those are to understand your audience behavior and also to understand the Instagram algorithm. Now in the first case of understanding the behavior of your audience, there are demographics like the age category of your audience, the location of your audience, etc. So by using those demographics, you'll be able to understand the interests as well as the kind of content that your followers are expecting from you. Now on the flip side of the coin, we have understanding the Instagram algorithm. In order to understand the Instagram algorithm, you have to constantly keep on experimenting by posting comments regularly. And you have to be so alert and you have to keep on checking the Instagram Insights frequently in order to understand the Instagram algorithm. Now, for example, say that you post-conference related to Instagram stories as well as Instagram post as well as Instagram Reels. You pose the three types of cone and it's frequently. Now after a few times a week or two, you are going to check the matrix of the Instagram stories as well as Instagram posts, as well as Instagram Reels. And you find out that using reels would gain new more number of reach as well as more number of followers. So what do you conclude from that is that you have to focus on instagram Reels in order to gain more followers as well as more reach. And that doesn't mean that you have to stop posting Instagram posts, as well as Instagram stories. You do have to post Instagram stories as well as Instagram posts. But what do you have to do is that you have to give more focus to Instagram Reels. Because when you check the Instagram insights and demographics, you found out that reals work better than Instagram posts as well as Instagram stories for your account. That is how you should understand the Instagram algorithm by experimenting, by posting different continents and understanding the behavior of your audience. So I hope this morning wrote it gives you a lot of information. For now, let's take a short break and we'll be continuing in the next video with Instagram individual post insights. I'll see you over there. 20. Individual Post Insights: Hi there. Welcome back to another video of the scores. Now in this video we'll be taking a look at individual post insights. So let's get into this video now to begin with, let me show you how to view the individual post insights. So as you can see on the screen, on the left side, you have to click on the profile icon. And I pointed an arrow to the profile icon. And after clicking on the My Profile icon, you have to take that particular post of which you need to view your insights. You can see that there's a View Insights icon at the bottom and I pointed the arrow towards the, so if you click on that View Insights icon, it would be able to view the individual post insights. Now as you can see on the screen, this is how the individual posts insights look like. And you can see that there are a lot of things. So let's take a look at them one-by-one. Now, as you can see on the screen, the first thing that you're going to see on the individual posts insights are the engagement's. So you can see that these four things are collectively called engagement's. The number of likes, the number of comments, the number of shares, and lastly the number of saves. Now as I'm showing on the screen, your main focus should be on getting more number of researchers as well as more number of Saves. Well, a lot of people are obsessed with getting a huge number of likes as well as a huge number of comments. And what they forget about is that they forget to focus on the number of shares as well as the number of saves. You might ask me, why should I focus on the number of ratios as well as the number of saves where I think I have told you about this earlier, but let me repeat it to you as it is important while the repeated and answer that question. Well, I have two answers for you. The first answer would be when you have a huge number of breaches as well as a huge number of sieves. What it indicates is that your content is having a tremendous amount of value. And also it indicates that your followers really like economists, and that is the reason why people save your content, as well as the reshare your comment on the Instagram story, as well as to other people. And that is opposing that I wanted to tell you, and that is focused on the number of breaches as well as the number of Saves. And automatically you will be pumping up the numbers of likes as well as comments. Okay, great. Now let's move on to the next thing that you see on the individual post insights. So as you can see on the screen, these two things are the next things that you see on the individual posts insights and they are the region sites as well as impressions. Now you might ask me, what is the difference between a rich as well as impressions? When we kick start this by giving you the difference between a rich as well as an impression. So as you can see on the screen, the definition of rich is the total number of people who viewed your post. And on the right side you can see that the definition for an impressionist that the number of times a particular posts was viewed. And if you still haven't understood the difference between a rich and enumeration. Imagine that I posted on Instagram posts and imagine that I viewed my post ten times. So in that case, the rich would be one because I'm only a single person and the post has been reached to 1% and that is me. The impression would be ten because that post has been seen ten times and it does not matter whether the same person viewed it or not. It is just the number of times that particular postwar as viewed. In that particular case, as I've said, the rich would be one and the impression would be ten. I hope you understood the difference between water reaches and what an impressionist. So now let's take a look at the reach matrix as well as the impressionists matrix. As you can see on the left side of the screen, I posted the reach matrix. Under the reach matrix, you can see that one particular post of mine gotta reach of 104,718. And just below that you can see that there is a division of the rich between followers as well as non followers. And you can see that there are 6,217 of my followers, my contents, and the rest of the people who saw this cone, and that was around 98,501 people. Those people were non followers, other people who were in following my Instagram page, you can see the division of followers was known followers. So another thing that you have to note here is that I posted this post when I had around 10 thousand followers. Around 6 thousand out of my 10 thousand followers saw my economy. You can see that when I had only 10 thousand followers, around 98 thousand people came to see this post. So that means that a lot of new people are coming and visiting your Instagram page. And that is actually a very good site. But on the other side you can see that all the 6,217 of my followers saw this post out of the 10 thousand people. That is also actually an okay sign. But imagine that if you had around 10 thousand followers and only a 100 people saw from your followers, then that means that you are having a huge number of ghost followers. So I'll be talking about ghost followers and how to tackle the problem, of course, followers in one of the coming sections of this course and that section is called important things to note. I'll be talking about ghost followers over there. Now let's take a look at the impressions metrics and you can see that under the impression. So you can see from explore, from hashtags, from home, from other. So I'll be focusing on from hashtags. So you can see that around 26,957 people came to see this pose from hashtags. How will I use this matrix of hashtags? What do you have to do is to add one thing that I wanted to remind you is that you should not use individual posts, insights isolated, or you should not use them individually. What do you have to do is that you have to take the individual posts, insights of the comments that you posted for say a week or say for a month. And you have to compare those insights with each other. That is how you use individual posts insights. Imagine that I have three sets of hashtags and I wanted to find out which set of hashtags works the best. So what I'll be doing is that I'll be using these three sets of hashtags alternatively. And there'll be using them over for a month and I'll become bearing with each and every post and I'll be able to find out which type of hashtags works the best for my Instagram page. And I'll be trying to focus more on those kinds of hashtags. So I hope you understood how to use this matrix. You have to use it in comparison with other individual posts insights and not just in isolation. So now let's move on to the last and final thing that you're going to see you on the individual posts insights and that is the profile activity. You can see that the number of profiles we said is 238. And you can see that the number of followers is 77. So how will I use this profile activity? What do you have to do is that you have to focus more on the profile visits. So if a huge number of people are visiting your preferred and that means that they like your comments. And that is a reason why they're checking into your Instagram profile and they would be taking your other opponents. And if they like your other contents, then they would be following you. You have to try to pump those numbers up of profile visits. As I've said in the previous slide, try to use these individual posts insights in comparison, say over seven days period or say over a one-month period. What you'll be doing is that when you post over, say, one week, and if you notice that one or two type of similar posts gets a huge number of profile visits, then that is an indication that people liked that particular content. And what you have to do is that you have to try to create more of those types of contents where you get more profile with it. I hope you understood how to use the profile activity two. Now that is the end of the individual posts insights. I hope you've got an idea on how to use the individual posts insights. And that is the end of this video, and we'll be continuing in the next video. 21. Audience Insights: Hi there. In this video we'll take a look at an inside called Audience Insights to give an idea of what this thing is. These insights will help you to understand the features of your audience without wasting time. Let me show it to you to access these insights. There are actually two ways. The first way is go to your profile on Instagram and you can see the Insights button. So click on that insights. But what I've shown on the right side of the screen will appear earned that screen you can see that I pointed the arrow towards total followers. So you can click on that dural followers and you'll be able to get the audience inside that I've told you about. Now let's take a look at the second method in which we can access this audience inside. So as you can see on the screen, the second method is go to my profile section of your Instagram page. And at the top there are three lines. Click on those three lines. After clicking on the three lines, whatever I've shown on the center of the screen appears. And where do you produce that? You have to click on the insights icon and whatever I've shown on the right side of the screen appears. And as usual, you just have to click on that total followers section and you'll be able to access these inside that I've shown you. Okay, great. Now after clicking into the total followers, you are going to see a lot of things. Let's take it one by one. Now one of the things that they're probably going to see in there is the most active times. So this is pretty self-explanatory. This matrix shows the most active time in which your followers are active. And the metric shows the most active hours in a day as well as it also shows the most active days. In the case of the most active days, which you can see on the right image, my metric shows 29.4 K followers are active on all days when the data is evenly distributed like this because I post daily and therefore I believe that most of my followers are active every day. Now obviously, you might not be able to post-conference daily. In that case, you will have to post at least three times a week. Now if you are confused on which they deposed, come and check those insights that I've shown you on the right side of the screen. You might observe that some days say Monday, Wednesday and Saturday, the number is really high. So those readings will be the best time to post your contents. I hope you understood how to use the most active days insights and I hope you'll be using them thoughtfully. Now let's move on to the next insights. And the next insights is the r's insights. And you can see that it shows the most active R's of your followers in a particular day. The one that you see on the screen is the most active R's of Sunday where you can check for other days like Monday, Tuesday, Wednesday, till Saturday. Okay, suppose I wanted to post a post and I see the numbers given on the insights that I've shown you on the left side of the screen. My question, Do you will be at wartime, will I post on a Sunday? Well, if you look at the metrics, nine PM as well as 12 PM is the most active time in which my followers are active. The time that I will be posting my corners would be around 08:00 PM or 730 PM. When I post it, 730 PM or 08:00 PM, it covers the people who are active at eight PM. Then it covers the people who are active at nine PM. Then it also covers the people who are active at 12 m. Always try to pause, say one hour before the most active time. So I hope you understood how to use this matrix and I hope that you'll be using it to your advantage. Now let's take a look at another metrics. And in this matrix you can see that you'll be able to see the graph of your followers and you can see that in that Doris overall, then there is follows, then there is an followers. So you can see that the number of people who have unfollowed you with a red line and the number of people who are following you with a green light. And the old road would be the total number of follows subtracted by the total number of unfollowing. So that is denoted using a blue light. And another thing that you have denote here is that this is for the last seven days, but you can change the filter to say, a maximum of 90 days. And if you look at the graph unknown, but sixth, the Saturday, you can see that I've got an overall follower count of 41. Then just below that you can see that around 64 people following my account and around 23 people unfollow on my account. So you can see that 64 minus 23 is 41 of our total overall followers. That obviously anyone can come to here and read these kinds of numbers. So my question to you would be, how will I use this metrics thoughtfully? So let me explain to you clearly on how to use this graph metrics by taking a look at two types of graphs. So as you can see on the screen, this is the first type of graph that I wanted to take a look at. So you can see that this is a graph that I made on MS Excel spreadsheet in order to make my point clear to you. So as you can see on the screen, on a usual day, you can see that the number of followers who are following my Instagram page usually oscillates between 0 to four. But on a particular day you can notice that the number of people following my Instagram page has skyrocketed like anything. Around ten people followed my Instagram page. And you can see that I pointed an arrow to that peak. Where do you have to do is that you have to ask yourself, why did I gain so much of followers on that particular day? What I'd be doing is that I'll be going and checking my comments on that particular day on what kind of condoms did I post? And it would be pretty clear that on that particular day you have posted something valuable. And that is the reason why the number of people following you has skyrocketed on that particular day. What I'll be doing is that I will be trying to post similar comments related to that post that I posted on that specific day. So people like those kinds of corners. So what we'll be doing is that we will be trying to create more of those kinds of condoms in order to attract a lot of people. Now the next type of graph that you have to take a look at, a trough. Imagine that my follower count usually oscillates between ten followers to 14 followers. But on a particular day, you can notice that the number of people following my Instagram page has dropped like anything to just do followers. What I'd be doing is that I'd be going and checking my Instagram page and I'll be checking my comments on that particular day. And after taking the type of components that I posted on that particular day, what I'll be doing is that I've never ever tried to post the type of comments that I posted on that particular day. Those type of coordinates are the type of comments that your followers does not like. The message is pretty simple. You should impose those kinds of corners on an Instagram page because your followers do not like those kinds of coordinates. I hope you understood how to use the insights graph with thoughtfully, and I hope you'll be using them thoughtfully do. Now let's move on to the next type of metrics and the next three dive of metrics that we're going to see are going to be used similarly. So let's take a look at them one-by-one. The first type of matrix is the gender matrix. You can see that around 68.5% of my followers are women. Around 31.5% of them are men. Well, let's ask the same question over here. How do you use these kinds of metrics thoughtfully? My answer to you would be that there are two ways in which you can use this metric. The first way is that you can check whether you are targeting was right, or whether you have targeted the right audience. For example, say that you are running a page only for women. If you look at this matrix, if I'm running a page, ALI, for a moment, you can see that most of my followers are women. And I can see that I've successfully targeted women to follow my Instagram page. But imagine that I'm running a page only for men. If you look at the matrix, you can see that there are only 31.5% of men and most of them are women. And that means that if I'm running a page, Oliver, men and most of my followers are women, then there is a serious problem for you. So that is one way you can use this matrix. You can check whether you have targeted the right audience. Now in one of the coming sections of the scores, I have a section called targeting the right audience. In that section I'll be talking about targeting the right gender and targeting the right location. So it'll be taking a look at targeting the right audience in that section for now, what do you have to know is that you can use these metrics in order to check whether you have targeted the right audience. Now the second way in which you can use this metrics is to run advertisements. So if you're running advertisements where they have to do is that there is an option called gender. If you are actually very low on budget and if you wanted to narrow down your audience as much as possible, you have to come to these insights. And you can see that most of my followers are women. What I'll be doing is that I'll be targeting women and I'll be excluding men from my Instagram ad. That is out of the way in which you can use these insights. I hope you'll be using these insights thoughtfully. Now let's move on and take a look at another insights. And you can see that these insights is called the location insights. And you have the top locations of city as well as countries. And in the countries you can see that around 43.1% of my followers are from the United States, 14.2% are from India. You can see that in the cities you have Nairobi, you have China, you have Capetown and all those kinds of cities. So let me ask you the same question. How are we going to use these kinds of insights? And as I've said previously for the agenda insights, we use the same type of reasoning over here. You use these insights for running advertisements as well as you use these insights to check whether you have targeted the right audience. So as I've said, I have a section called targeting the right audience and index section. We'll be taking a look at how to target the audience of a specific location. So I hope you understood how to use these kinds of insights. Now let's move on to the next type of insights and the next type of insights at the age range. You can see that there is a division of age range for all then we have for men as well as for women. And as usual, if you ask the same question on how to use this matrix, firstly, you can use these metrics for advertisements. So if I'm low on budget and if I have to narrow down my audience and we're trying to narrow down the advertisements to all the NAs range of 25 to 34. And the next thing that you can use with these matrixes that you can check whether you have targeted the right age. So imagine that you're running a page for millionaires, or say you're running a page for teenagers. So you can check whether you have met your targeting currently. I hope you understood how to use these demographics of your audience thoughtfully. Now those were the important things that I wanted you to know about demographics of your audience. And I hope you liked this video. We'll be taking a short break and we'll be continuing in the next video. 22. Reach Insights: Hi there. Welcome back to another video of this section. And in this video we'll be taking a look at rich insights. Now let's start this video by showing you how to access the rich insights. As you can see on the screen, go to my profile and you can see that there's the insights icon and click on that incites icon. After clicking on that incites icon, what I've shown on the right side of the screen appears. And you can see that I pointed the arrow, two accounts reached. You just have to click on the accounts reached and you'll be able to access the rich insights. Now let's take a look at the rich insights one-by-one. And as you can see on the screen after you click into the region sites, this is the first thing that you're going to see. At the top, you can see that there's a filter for the number of days. So I put it to the last 90 days. You can make it as short as last seventies to as large as last 90 days. So I put the filter to the last 90 days. So that would be the past three months. You can see that the accounts reached is 274,612. And just below that you can see that the reached audience, and you can see that those adopt CDS. And if you scroll to the side, you can see the top locations and you'll be able to see the top gender. You'll be able to see the location insights as well as the agenda insights. And now the question would be, how do I use these insights of top cities obligations as well as the agenda at the ends of all the gender insights, as well as the location insights would be always the same. And the answer is you'll be able to use them for two particular reasons. The first particular reason is that you'll be able to use these insights in order to check whether you have attained you are targeting correctly. So as I've told earlier, imagine that if you're running a page just for men or just for women, or imagine that you're running an Instagram page just for the people of Canada, just for the people of Washington. What you can do is that you can come and take these insights and see whether you have targeted the right audience. And again, as I've said earlier, there's a section coming up and it's called targeting the right audience. And we'll be taking a look at targeting the right audience over there. For now. Just understand that these insights would help you to check whether you have targeted the right audience. The second way to use these insights is to run advertisements. So we'll be taking a look at Instagram ads in the inorganic section of the scores. Let's move onto the next thing that we're going to see when you click into the rich insights. And the next thing that you're going to see in the rich insights or the followers as well as the non followers based on rich. You can see that all the past 90 days my corners reached around 23.5 K off my followers and around 251 K off non followers. And just below that you can see the content interaction division of reals post as well as stories. In the case of results, you can see that around 222 k people saw my comments from reals and then around 73.8 k people saw from my Instagram posts. And lastly, around 10 thousand people came to see my comments from my stories. So now let's ask the same question as usual. And the question will be how to use these insights? And my answer would be, there are two main ways we can use these insights. The first ways that you can focus on the corner and read, and you can see that the reals has the most number of reads and it is followed by the number of posts as well as the number of stories. Since most of my rich are from reals, what I'll be doing is that I'll be focusing more on instagram Reels compared to Instagram posts as well as Instagram stories. That does not mean that I shouldn't focus on Instagram posts or Instagram stories. I should focus on Instagram posts as well as Instagram stories. But I should give a bit more focus on Instagram results because most of my followers are, most of the research that I get are from Instagram Reels. And the second way in which you can use this matrix is on the top, you can see that only 23.5 K of my followers saw my contents are reached my comments or the past 90 days. So that means that my followers are in seeing much of my comments. Most of them are from known followers. Well, that is actually a good indicator that a lot of non followers are seeing my comments. But as I've said earlier in one of the previous videos, if the follower count is being too low, then that means you are having a huge number of ghost followers and goes followers are a huge problem to our Instagram page. Now I'm pretty sure that you might be wondering, what are those followers? Well, don't worry, as I promised earlier, we'll be taking a look at the section called important things to note. Over there. We'll be taking a deeper look at GAS followers. For now. I hope you understood how to use these metrics. Now let's move to the next thing that we're going to see. The next thing would be at the bottom, you'll be able to see the profile activity. And you can see that around 16,766 people came to visit my profile from my comments over the past 90 days. And just below you can see that in comparison to the previous 90 days, it has been reduced over 27.1 person. So it is actually a bad sign. What do you have to do is that you have to try to make more quality contents and you have to try to increase those number of profile visits. And I've told you how to post quality corner and you have to focus more on boasting Instagram Reels. And if you're continents fall into the category of funny, relatable, informative, which really are audibly appealing, then that means that your colon is having value. So try to post those kinds of corners and you'll be increasing the profile visits. Now let's take a look at the last thing and the last thing would be the filters. So you can see that there's a top post as well as top stories as well as top reals. So it'll be just showing you how to use the filters for the top posts. And the process is the same for top stories as well as top reals. As I've shown. You click on that arrow that I've shown you on the left side of the screen. And you'll be seeing what is on the right side of the screen. And on the right side you can see that my comments are my Instagram posts has been filtered based on Instagram reach, reaches my primary focus. So I'll be using rich as a filter and you get to other filters to all you have to do is that you just have to click on that filter icon that I pointed my arrow two. After clicking on that, you'll be having a huge number of options. And as against you on the screen, there are options like business address gaps called button tabs, comments, email button tabs follows impressions, likes, and so on. So what do you have to do is that you have to choose the filter that you wanted to focus on. And as I've told you earlier, I'll be focusing on read. And after selecting a filter for reach, Let's go back to what we have seen. And you can see that the comments that got most number of ridges at the top and the least number of reads is at the bottom. When you filter your icon and select this, say in the case of reach, what is going to happen is that you'll be able to see the contents that go at the top reach and aptitude using the filter, what you have to do is that you have to try to create comments that are at the top of that filter in predicting the first two rows. And I'd be trying to collaborate with each other. And I'd be asking myself, why did my photo wars like these comments very much. And if I find any similarity between these expose, what I'll be doing is that we're trying to create comments related to the six types of posts. That is the right way in which you are going to use this filter. You'd be trying to find the top corners and try to create more of those types of comments. That was the end of the rich insights. I hope you liked this video and it's time to wrap up this video. We'll be continuing in the next video. 23. Engagement Insights: Hi there. Welcome back to the last video of this section. Now in this video we'll be taking a look at content interaction insights. Let me show you how to access these con and interaction insights first. As you can see on the screen as usual, you have to go to the My Profile section and you have to click on the Insights tab. And after clicking on the inside is tab, you will see what is appearing on the right side of the screen. There you'll be seeing accounts engaged. What you have to do is that you have to click on the accounts engaged and you'll be able to access the content interaction insights. Now as you can see on the screen, this is what appears after you click on the accounts engaged. And if you don't know what the content interaction insights are, a lot of people would be seeing your comments, but only a few of those people would be liking and commenting in Ugandans, saving your corners and sharing your coordinates. If people do any one of those four things, then those engagement's would be shown in the content interaction insights. And as you can see on the screen, the content interaction insights are very, very similar to the rich insights. And in the slides that I've shown you on the screen, you have a filter at the top and I put the filter to the last 90 days. You can put it to last seven days, to last 90 days. I've taken the last 90 days and just below that you have the en engaged audience. And in the previous video, I've showed you how to use these insights of top cities to have location as well as to agenda. So you'll be able to use these insights for Instagram advertisement as well as to check whether you are targeting has been acquired. So I won't be digging further deep to them because we have talked about those things a lot. Now let's move onto the next thing that we are going to see in the next thing that you're going to see, the followers as well as non followers, based on the accounts engaged. You can see that around 9,427 of my followers engaged with my contents and around 21.6 K of non followers engage with my corners. So how will I use these metrics? Well, if you don't know how to use these metrics, what do you have to do is that you can use these metrics in isolation. And as I'm showing on the screen, you have to use these metrics in comparison to the previous reach matrix that I've shown in the last video. So I have the reach matrix as well as the engagement metrics. And in the reach matrix you can see that my corners has reached around 23 phi k of my followers. And among that 23.5 K followers, we'll move on to the engagement metrics, only 9,427 of them encased. What do you have to do is that you have to try to bring those numbers up. You have the right to bring it to at least 15 thousand or 20,023 phi k of my followers. So my comments then around 15 thousand should at least interact with them. When you have a low number of interactions when compared to the rich, then that means that your economy does not have inequality, or that means that people are not interested in your contents. What you have to do is that you have to try to bring quality contents and people would definitely engage with their coordinates. That is what you should do. You should come out this engagement metrics to the reach matrix. Now let's move to the next thing that you're going to see. And this would be the last thing that you're going to see. And you'll be able to see the number of likes, the number of comments, the number of saves the shares. And at the bottom for the stories, you'll be able to see the number of replies as well as the number of shares at the job if you're taking the posts interactions, what you have to focus on is the number of sieves as well as the number of shares. And I've told you this thing before, try to increase the number of Saves as well as the number of shares. And you'll be gaining a huge number of reach as well as a huge number of followers. And in the case of stories where you have to do is that you have to try to make people share Instagram stories, as well as try to reply to your Instagram stories. In order to make people share Instagram stories, what you have to do is that you have to post funny, relatable, informative comments on Instagram stories and they would definitely start sharing your conference. Now those were the things that I wanted to tell you in this video. I hope you liked this video and let's wrap up this section of the year we'll be continuing in the next section. 24. Ghost & Bot Followers: Hi there. Welcome to this new section of the course. Now in this section we'll be taking a look at few important things that we have to note. Now in this specific video, we'll be talking about ghost followers as well as board followers. Now let's start with the term goes followers. What our ghost followers? And the answer to that question would be the followers who does not interact with the economists are called ghost followers. Know there might be reasons why your followers will interact or engage with your confidence. For example, sometimes the reason might be that the algorithm has reduced your reach and therefore it only shows to a few of your followers. Now what other reason would be that your post is in good enough or your posts doesn't have the quality enough to make your followers in dragged with your coordinates. Now they might have seen your continents, but because the coordinates are in good enough, they might just ignore it. The key takeaway from this is that due to many reasons, some of your followers would not engage with your coordinates and those followers are called ghost followers. Now if you ask me, Are these costs followers bad for your Instagram page? While the answer to that question is yes, you might ask me, why are they bad for my Instagram page? And again, to answer that question of why, I would want you to remember how the Instagram algorithm works. And as you can see you in the screen, this was how I showed you how the Instagram algorithm works. Instagram for shows your contents to a few of your followers. And it checks for the interaction from those followers. And after checking for indirection from those followers, if they find out that a lot of followers are engaging with the economists. And by engaging what I mean is that a lot of people are liking or commenting on your continents, re-sharing economists and saving economy. If a lot of people are doing these kinds of things, then the Instagram algorithm would show your contents to more and more followers. If they detect that there are no interactions, then the algorithm stops showing it to more and more followers. Now imagine that you have a lot of ghost followers. And what Instagram does is that after you post your content, it shows to these ghost followers. And what if they are not engaging with the accordance? Then obviously Instagram wouldn't show it to more followers. When you have ghost followers, they wouldn't be engaging with your content when you post comments. So that would affect your Instagram algorithm and the algorithm would not show your corners to a lot of people. Now, as you can see you in the screen, I have a few tips to tackle the problem of ghost followers are the followers who does not engage with your contents. The first step that I have for you would be you have to post quality continents. If you both quality governance, then I'm pretty sure that people are going to like your comments coming in your contents, then they're going to share your comments as well as Savior contents. So the very first thing is to post quality contents. And the second thing that I want you to do is that you have to ask your followers to turn on the post notification of your Instagram page. So sometimes when you post your comments, the Instagram algorithm might not be showing a conference to a lot of followers. The best way to tackle this problem would be to ask your followers to turn on the post notification whenever you're going to post your coordinates, what is going to happen is that they are going to receive a notification and then it will help you to reduce the number of goals followers. Because when they're received notification, they might check, kick on and as well as engage with the content. So I hope these two trips were clear to you. Now let's move on to the third tip. And the third step would be to share your posts or continents on your Instagram stories. Sometimes as I've said, instagram might not be showing your contents to all of your followers. What we're going to do is that we are going to increase the probability of your followers seeing economies. What you have to do is that when you post and normal Instagram posts or when you post a normal Instagram real, you just have to re-share it on your Instagram story. When people see your Instagram story, they will see that you have posted a post or your posted on Instagram real. And if they had missed those contents, then they will be able to tap into your Instagram story and check out your new content. I hope this reduct so a helpful for you. And the last step to tackle the problem of your ghost followers would be to not join any follow loops. In one of the previous videos called the node to-do list, I've shown you what a photo loop is. A lot of people would be messaging you to join the following loop. And what the problem with a photo loop is that you are going to gain a lot of followers. But those wouldn't be the followers who are interested in your coordinates. Those would be just people who are following you for the sake of following new. And hence when you post your coordinates, they wouldn't be liking your icon and, or they wouldn't become ending in economy, there will be just ghost followers. So these were the four kips to tackle the problem of ghost followers. And I hope these four things would be helpful for you if you encounter the problem of ghost followers. Now let's move on to the next thing and the next thing would be barred followers. What our board followers. And if you ask me, I'd be saying that boards are internet robots and they are not human beings. People use boards in order to increase the number of followers in Greece, the number of likes and all those kinds of things. When you buy board followers, what is going to happen is that you'll be increasing the number of followers. But the problem is that they are not actual human beings. They are Internet robots and they cannot enjoy your contents. They can, unlike economists, they can share your condoms. What is going to happen is that when you have a lot of board followers, you're going to break your Instagram algorithm. And when Instagram shows your contents to this board followers, they are obviously not going to engage with the economy because they are robots and they are not human beings. And other than negative thing about this board followers is that in the end of this course, we have to monetize our Instagram page, but using borrowed followers, there is no chance of monetizing our Instagram page B1, real human beings in order to monetize I Instagram page. Now let me tell you the relation between about follower and a ghost follower. So as you can see on the screen, about follower is a ghost follower, but a ghost follower is not about follower. If you're still confused between the difference of a ghost followers versus Board followers. Ghost follower is a follower who does not engage with your contents. Now it goes follower can be a real human being who does not engage with the economists. Or a ghost follow-up can be a board who does not engage with your corners. If you have a phone over, who does not engage with the economy, then that is going to be called a ghost follower. Now if your followers are internet robots are boards, then that is going to be called a board follower. So I hope you understood the difference between a ghost follower and a board follower. Now the last thing that I wanted to say to you is that this is something that I've told you in one of the previous section called the to-do list. But I wanted to repeat it again because it is a very important thing that a lot of people make mistake it. And the thing is, you should not buy followers. When you buy followers, what is going to happen is that your page might look attractive. You're having a huge number of followers. But that is not going to help you to monetize your Instagram page or grow your Instagram page further. That is the reason why I would recommend you to not buy followers because those are not going to be real human beings. Those are just going to be Internet robots. So I hope you wouldn't be buying followers. Now those are the two things that I wanted you to note in this video. I hope you understood those two things clearly. For now, let's take a short break and we'll be continuing in the next video. 25. Non Followers Who Interact With Your Page: Hi there. Welcome back to another video of the scores. Now in this video we'll be taking a look at the non followers who interact or engage with the economists. And by that what I mean is that a lot of people who are in following your Instagram page would be engaging with the economists. They will be like in your economy. There will be commenting in your gardens and they will be re-sharing your coordinates. So there are in fact a lot of people who does not follow you, but somehow comes to see you. They engage with your covenants. The focus of this video are those people who does not follow your Instagram page but in dragged with your Instagram page. Now before going into the video, I want you to know something else. That thing is you need to identify whether someone follows you are not. In order to understand whether someone follows you or not, what do you have to do is that you have to go and check that person's profile. So as you can see on the screen, this is the profile of someone that I clicked into. And you can see that I've pointed an arrow to a blue box saying follow back. That blue box is the place where you can identify whether someone has followed you or not. So as you can see on the screen, now, if that blue boxes follow back, then it means that that person is following you. Now instead of saying followed back, if that blue box simply says follow, then that means the account that you have taken does not follow you. I hope you understood this clear distinction of follow and follow back. By using this method, you can identify which people are following your account, as well as which people are in following your account. Okay, great. Knob, you are pre-acute to get into this video. Let's get into this video. Now, as you can see on the screen, the first place where a lot of people who does not follow you engage with your contents are in the comments section of your contents. When you post an Instagram real, Are you posting a normal posts? Lot of people would be commenting in your Instagram contents. What you should do is that when you're a small account, you'll be having the time to check each and every comments. What you should do is that you should click into those comments and you should check whether that account is following new or not. And if you find out that the account is not following you, the more you have to do is that you have to try to engage with those people who have commented in your posts by replying to their comments, you have degreed them by saying Have a great day or you have to try to make a conversation in the comments section and somehow you have to try to make them follow you. That is a trick. You have to engage with the people who have commented in your comments section and somehow make them follow your Instagram page. Now the next place in which people who doesn't follow your Instagram page would be engaging with your Instagram page would be in the messages. So a lot of people who are not following me usually message me. As against you on the screen in the beginning of this course, I've totally how to use the primary and general section. In the general section, you can see that a lot of people frequently message me. And on the top you can see that I pointed the arrow to the requests section. And the request says more than nine people have messaged me. So around 20 people actually messaged me. And when I checked into those message, what I saw is that some of them would be spams like asking for a follow loop and all those kinds of things. And other people would be the people who does not follow your Instagram page, but who engage with the economists say, by replying to your Instagram story or something like that, they somehow message to you. What do you have to do is that you have to reply to them. You have degreed them saying Have a great day and all those kinds of things. You have to engage in a conversation with them and somehow make them follow your Instagram page. That is the second week of converting the people who are following your account into following your account. Now let's take a look at the next place where a lot of people in audio followers might be engaging with the economy. And as you can see, the next place is the story reaches. So now let me show you how to find the people who really shares your economies on their Instagram stories. So as you can see on the screen, what you have to do is that you have to dig a particular posts that you have posted. And on the top of the posts you can see that there's three dots. Whatever to do is that you have to click on those three dots and you'll be seeing what is on the right side of the screen. And you'll be having an option called View story reshare. And when you click on that view story reaches what's going to happen is that you'll be able to see the stories of the people who have reshared your condoms. And where do you have to do is that you have to check into each and every story that you will see you over there. And you have to check whether those people are following you. And if they're not following, knew what you have to do is that you just have to reply to their story saying, thank you for re-sharing or something like that. And again, somehow you have to create a conversation and somehow you have to make them follow your Instagram page. Those are the three places where a lot of people would be engaging with the economy, but they wouldn't be following our Instagram page. Now one thing which you have to note here is that those people who engage with your corners would obviously be liking your Instagram governance. And that is the reason why they engage with their continents in the first place. If you're able to make them follow your Instagram page, then it would be a huge advantage for you because those people are ready to interact with the economy. And if you remember the Instagram algorithm, we need a lot of interactions with economies and these people can priority to us. So those were the important things that I wanted you to note. I hope you liked this video and let's wrap up this section over here and will be continuing in the next section. 26. Targeting Audience Based on Location: Hey there, hope you're doing great. Now in this section we learn how to target the particular audience that you want. Now in this specific video, we'll take a look at targeting your audience based on their location. Now imagine that you're running an Instagram business page. So imagine that your target audience for a business page is limited only to a particular country, say India. So if you're only selling products related to India, then you would want more of Indians following your page, right? Because if my business is targeting Indians and if my followers are all Americans, then it would be of no use for my local business. Similarly, if you're posting funny memes that are relatable to only a specific geographic location. Then obviously you would want the people of that particular location to follow your Instagram page. The key takeaway from this is that it is important to target your audience based on your location if your contents are related to a specific location. Now in my case, I just pose random quotes and therefore I don't have to target a specific location. Now I hope you understood what we have covered till now. I have two methods to target the audience of a specific location. Let's take a look at them one-by-one. Now the first method is basically to use the name of the location that you want to target, in your username, in your name, and in your bio. Don't feel confused. Examples are always there to help you. Now as you can see on the screen, the first example is from the brand called PMA. And this one is specifically from Pune, India. Now if they abuse the word India in their username and also in their name. Obviously this page is for Indians and most of their followers would be Indians do right? Now, on the right we have another page, and this page is all related to Chinese food. So the target audience would be people of China, and there would also be followers from other countries who loved Chinese food. Now we see that the username of this page is Chinese food opposition and the name is also the same. They have used the word Chinese, which would help them target the people of that body location. Now we have taken examples of countries only so far. Now let me show you an example of a meme page. And as you can see on the screen, the username and the name of this main page is Florida Man. And even in the bio, the word Florida has been used quite a lot. So this page is posting memes that are relatable to the people of Florida. Therefore, the target audience of this page would be the people living in Florida. I hope these three examples gave you an idea of targeting your audience based on location by using keywords related to your location in the name, username, and bio. Now let's take a look at the second way to target your audience based on location. And the second way is to use geotags. You might be wondering what a geotag is. Don't worry, it's something that you probably might already know. Now as you can see on the screen, this is a post from the Instagram page called not so stiff anion. This is a page from my college. Now, as you can see on the screen, when you post something on Instagram, you will be having an option to post the name of the location. So in this particular case, they have posted the location as the University of Derby. There is what a geotag is. Now initially, I had a confusion whether using geotags would work or not. But I got rid of this confusion after I saw the insights of this post. Let me show it to you. So as you can see on the screen, the insights of the previous posts shows the reach that postcard from the location tag. Around 1000 people came to see the post just from the location deck. Now if this page had only around 1500 followers, around 1000 new people came to see this post from the geotag. If you are pages more followers say phi K or 10 thousand, more than even more people would view it from the location tag. So as your page grows, the number of people who are seeing from location tag would also increase. That was the second method to target your audience based on location. And I hope you will use these two methods if you need to target people of a specific location grid. I hope you enjoyed this video. In the next video, we'll take a look at targeting your audience based on gender. Let's take a short break and I will see you over there. 27. Targeting Audience Based on Gender: Hi there. Welcome back to another video of this section. Now in this video we'll be taking a look at how to target your audience based on gender. Now, you might be someone who posts comments related to women. Therefore, your target audience in that case would be women. If you're posting comments related to demand, then men would be the primary target audience for your page. Just like the last video. In this video, I have two methods to target your audience based on gender. The first method is very, very similar to the one that I showed in the previous video. And that method is used the keywords related to your particular gender that you are trying to target in your username, in the name, and in the bio of your Instagram page. A few examples could help us understand this again. Now, as you can see on the screen, I have two accounts whose target audience are women. The username of these accounts are the first one as the username goals and the second one as a username classy women. If you look at their bio T2, and if you look at their name and their username, they have keywords related to girls and women all over them. Okay, Great. Now let's take a look at a few pages related to men. And as you can see on the screen, we have three pages. And the first one reads men's humor and the second one is related to men with street style. And the third one is men's health mag. If you look at the username, the name, and thereby, oh, they have used the word men quite a lot. They have used the keyword related to their particular target agenda in their name, username, etc. So that is the first method that I have for you, and that is to use keywords related to a particular agenda in the name, username, and bio. Now let's take a look at the second way to target a particular agenda. And the second way to target your specific audience is to use hashtags related to that particular gender that you want. As you can see on the screen, I have typed the word men on the left and women on the right. And you can see that a lot of hashtags related to those specific genders show up. This is the second trick that I wanted you to know. If you're posting comments related to a particular agenda, then use the hashtags related to that particular agenda, whether it'd be men or women. So there are lots of hashtags related to that particular agenda. And that would help you to target the political agenda that you want. So those were the two methods of targeting your audience based on gender. I hope you liked this video and I hope that you'll be using these tricks in your life. And I think it's time to wrap up this section, and I will see you in the next section. 28. Instagram Ads: Hi there. Welcome to another section of this course. Now, in this section, we'll be taking a look at growing your Instagram page inorganically. So by the term inorganic growth, what I simply mean is that you have to pay in order to grow your Instagram page. Now, this usually is done if you can't take the time and effort to grow your Instagram page organically. So if you can't take the time to say, Come in daily under the top accounts, find the top accounts and all those kinds of things, you can use the inorganic growth method. Now, in this video, I'll be showing you one of the methods to grow your Instagram page inorganically, and that is by running Instagram ads. Now, as you can see on the screen, you have to take a post that you have already posted on Instagram. So that's the first thing that you have to note. In order to run Instagram ads, you should have already posted your content. And to add a bit of information to that, there's actually another way in which you can run advertisements on Instagram without posting contents. Well, that is using a platform called Facebook Ads Manager. So actually, I can do a whole different course on Facebook Ads Manager, but let's stick onto the advertisement method of Instagram. So as you can see on the screen, there's a boost post icon just below my post. So one thing that you have to note here is that in order to run Instagram advertisements, you should have switched from a personal account to a professional account. And in the very first video of this course, I've shown you the benefits of professional account. So I've shown you how to switch to a professional account. And if you haven't seen that video, please go and check it out. Now, after clicking on the Boos Post, Con, what you see on the screen appears. Now, they have given you three objectives. And the first objective is more profile visits. And the second objective is more website visits. And the third objective is more messages. What happens when you check the first option of more profile visits is that when your advertisement is shown to a lot of people and when they click into your advertisements, what is going to happen is that they are going to be redirected to your Instagram profile page. And if you're checking on the second option of more website visits, what's going to happen is that when people see your advertisements and when they click into your advertisements, they are going to be redirected into the website that you give for your Instagram ads. Now, if you click on the third option, what is going to happen is that when people click into your Instagram ads, they would be redirected to send you a message. So these are the three options that you have. So let me click on the first option of more profile visits for my page called A Hasso Club. So after clicking on the first option, we have a next option at the bottom. Just click on that next option. So after clicking on the next option, this is what appears on the screen. So we have three things on the screen, and the first thing is special ad category. And the second thing reads automatic. And it says, Instagram targets people like your followers. And if you're clicking on the second option, what is going to happen is that you don't have to create or set parameters for your Instagram ads manually. Everything would be done by Instagram automatically because Instagram knows the behavior of your audience, and it would show your advertisements to similar kind of audience. And you have a third option where it reads, create your own, and at the bottom, you can manually and your targeting options. So first, let me click on that special ad category. So you can see that these are the special ad categories, and those are credits, employment, housing, social issues, elections or politics. And if your ad falls into one of these categories, then you have to choose that category. Now let's take out the create your own option where we'll be able to set our own options for targeting audience. So after clicking on the Create your Own Option, this is what appears on the screen. And you can see that the first option is to write the name of your audience. So I'll be writing Instagram ad set one, and all those kinds of things. And secondly, you have the locations. And thirdly, you have the interest. Fourthly, there's age and gender. So let's take a look at them one by one. So the first thing is location. So as you can see on the screen, after clicking on location, you have two options, and the first option is the regional, and the second option is local. So as you can see on the left side of the screen, I've chosen the regional option. So in the regional option, you can see that you have to type in locations, and you have to choose those locations. So you can see that I've typed in India and I've selected India. And after selecting India, you can see that at the top, there's an estimated audience size of 125.2 million to 147.3 million, and they have shown that it is too broad. So if you remember from the targeting a specific audience section of this course, we have seen how to target the audience of a certain location organically. So if you're a small business account or if you're a small creator account whose contents are only relatable to, say, Indian people and people of Florida or places like that, then this is the best option that you have to run inorganic ads. You have to choose that particular location, so I've chosen India, and if you're running your ad for only People of Florida, you have to choose Florida, et cetera. Now on the right side, you can use another method where you can use your current location and you can choose the radius from your current location. So I've chosen 12 kilometers, or you can increase that radius, too. So these two are the methods of choosing the location. You can use the regional method or you can use the local method. Now, if you're on Instagram page, that doesn't target a particular location and all those kinds of what I would suggest to you is that go to the inside section of Instagram page and check the top two or three locations from where your audience are and just choose those locations because most people from those locations are interested in your contents, so it is better to choose those locations in order to get a better outcome. So that is what I would do. I would go to the inside section and I would be checking the top two, two, three, top locations from where my audience are in, and I'd be putting those locations over here. Now let's move on to the next option, and the next option was the interest. Now you imagine that I'm running an Instagram page on helping people to grow their Instagram page and helping them to monetize their Instagram page. So I have to choose the interest of my audience for running the advertisement. So the particular interest of my audience would be Instagram, right? So I'd be searching for the keyword Instagram, and I'd be searching for other keywords like digital marketing, social media marketing. And I'll be selecting all those topics under the interest section. So that is what you have to do if you're running a page on photography, then you have the search for keywords related to photography, and you have to try to choose all those interests. Now, after selecting the interests and all those kinds of things of your specific audience, the next thing that we have to take a look at is the age and gender. So when we take the same example of growing an Instagram page where I show my followers how to grow their Instagram page, so my target audience would be both male and female, because it is not a gender specific niche. Both male and female people are interested in growing their Instagram page. So I'll be choosing my demographics as male and female. So there might be other cases where you're running only Instagram pages, say for men or only for women. Then I think that is the time where you have to choose the specific gender that you are targeting. So it would be male, then only choose male. If it is female, then only choose female. Now, after all those things, the next thing that we're going to take a look at is the age. And I've told you the imaginary situation where I'm running an Instagram page for the people who want to grow their Instagram page. So in that case, the people who are interested in social media marketing and digital marketing would be definitely people between the age range of 18 to 30. So you have to narrow down the age as well as agenda as much as possible, and I've narrowed it down to 18 to 30. Sometimes you might be confused because you don't know what age range to put or what gender to put. What you have to do is that you have to go to the inside section of your Instagram page. And after that, what you have to do is that you'll be seeing the breakdown of age, and you have to choose the age range in which most of your followers fall into, and you have to choose the agenda in which most of your followers fall into. So that is also one of the ways in which you can choose the age and gender demographics for your Instagram ad if you are confused. Now, after selecting all these things of age, gender, location, interest, et cetera, you just have to click on that Tick icon at the top. So after clicking on the Tick icon at the top, this is what appears on the screen. So you can see that the Instagram ad that I've created has come up and it reads Instagram add one. Now, after selecting the Instagram add one, just click on the next icon at the bottom. And after clicking on the next icon, the next thing that you have to do is that you have to select the budget as well as the duration. And you can see that the budget that I've put IRP is 200 daily, and you can see that the duration that I've put is six days. And you can see at the top, an estimate of 31,000 to 83,000 people would see my Instagram advertise. So you have to adjust these parameters of budget and duration depending on your interest and depending on the amount that you are willing to spend for your Instagram advertisements. Now, on the right side, you have to review advertisement option. So the first thing is preview your advertisements now, if you click on that preview ad button, you'll be able to see your advertisements in the way the people who are going to view your advertisement sees it. So if you click on that, you'll be able to see how the people see it from story, how they see it from the explotab, how they'll be seeing it in their home feed, et cetera. So you can preview your advertisement, then we can see that we have set the goal, then the audience, then the budget. And the last thing what you have to do is that you have to put your payment method, and you just have to click on that Boost Post IC and after you click on that Boost pros icon, your ad would be sent for a review, and after your ad is reviewed, Facebook would uproot your ad, and after your ad is approved, then it would be live, and a lot of people would be seeing your ad. Now, that is the end of Instagram ads. I hope you like this video, and I hope you know how to run Instagram ads. For now, let's take a short break, and we'll be continuing in the next video. 29. Paid Promotions: Hi there. Welcome back to Anita video of Discourse. Now in this video, we'll take a look at the second method of inorganic growth, and that is using paid promotion method. Now earlier in the inorganic growth section, we saw that we have to connect with a lot of top accounts, and after connecting with them, we have to do things like guest posting, shout outing, going live with them, et cetera. So paid promotion is very similar to this, and it is very simple. If you find it really hard to build friendship with the top accounts, you can just cut to the chase and ask for a paid promotion or a paid collaboration, where you have to ask the top account to do a collaboration post or a collaboration reel or collaboration story. And in return, what you're going to do is that you will be paying them. So now, as I've shown on the screen, these are the key factors that you should keep in mind before doing a paid promotion. And the first thing that you have to keep in your mind is that you have to message the top accounts asking for the rate of paid promotion. So you have to ask a lot of top accounts. So now you might ask me, why should you message a lot of top accounts? Well, this is because different accounts would be giving you different rates. So as they say, the more the maria. And that means that when you ask a lot of top accounts, you are going to get an exact figure of what the actual rate for a paid promotion is going to be, and you can understand which account is asking you too much and which account is asking you too low. Okay, great. I hope you understood the first point. Now let's move on to the second point. And the second point is you have to find out the top accounts with good engagement rates. Now, earlier in this course, somewhere in the first section or the second section, we had taken a look at engagement rates and how to find out the accounts with good engagement rates and how to follow. So we'll be taking a look at it once again. Don't worry. And for now, let's move on to the third point. And the third point is that you have to ask for the cost per post per story and per reels. So for post, it would be really high compared to a story, and for Instagram reels, it would be the highest. So you should actually ask the rate for Instagram posts, Instagram stories, and Instagram reels, and you have to compare it with the rate which other top accounts are asking now the last thing that you have to do is that you have to compare the average rate which these top accounts ask with the Instagram inbuilt ads. So in the last video, we took a look at the Instagram I Build advertisements and we saw how much we have to pay and how much of those people are going to see your advertisements. So you have to compare the rates which these top accounts give with the Instagram Inbil ads. Now let's take a look at a few examples of engagement rates. So I'll be giving you the same example that I showed you in the second section of this course. Now imagine that I'm running an Instagram page that is related to the motivational quotes and I want to do a paid promotion with one of the top accounts. So as you can see on the screen, the first account that I want you to see is the page called wealth, and you have to check the number of followers that page has. And as you can see on the screen, this page has a follow account of 3.9 million followers. And the next thing that you have to do is that you have to check the contents of this Instagram page. So you can see that the first post has around 13,931 likes. The second page has around 20,000 likes, and the third post has around 15,700 s. So this page is having an average of, say, 17,000 likes. Now let's move on to the next top account. Now this top account is called Motivation Mondays, and you can see that this page is having a follow account of 1.2 million followers. And you can see that I've taken a few of their posts, and you can see that the first post has around 17,000 likes. The second post just around 17,000 s, and the third post just around 16,000 likes. So the average like that this page gets is around 17,000 likes. Now let's move on to the third page, and the third page is called 6:00 A.M. Sax and you can see that this page has a four over account of 2.2 million followers, and again, repeating the same step that we did for the other two accounts, you can see that the first post only has around 1,000 likes, the second post 2000 likes, and the third post has 11,000 likes. So what you're going to do is that you would be definitely rejecting this page called 6:00 A.M. Success, and you won't be asking this page for paid promotion. What I'd be doing is that I would be messaging the other two accounts, asking for their rate and all those kinds of things. But for this account, you can see that this page doesn't have any engagement rates. With a follo account of 2.2 million followers. This page is only getting 1,000 likes. So that is a reason why you have to check the engagement rates first. And after that, if you find that they have good engagement rates, then you can message them asking for their rates. And after they have stated their rates for paid promotion, you have to compare it with each other, and you have to choose the page with the cheapest price, as well as the page with the highest engagement count. Now, as you can see on the screen, the last thing that I told you to compare was with the inbuilt feature of Instagram. And as you can see on the screen, you can see that for 1,200 rupees over six days advertisement, you'll be reaching an estimate of 31,000 to 83,000 pelos. So how do I compare this insights of Inbild Instagram advertisements with the top ac but what you have to do is that you have to know that you are paying the top account. So what you have to do is that you have to ask them for the maximum reach that they get for their post. And you have every right to ask the top account for the maximum reach that they get for an Instagram post or for their Instagram story. So take this specific case where you are paying 1,200 Indian rupees and you're getting a maximum of 83,000 from Instagram. And when you compare it with the top account, if the top account says if you are paying them 1,200 rupees for, say one day and you'd be getting a reach of, say 1 million followers or say 100,000 followers or 500,000 followers, then instead of going with the Instagram advertisement, I would suggest you to go with the top account because that person is giving you more audience reach compared to the inbuilt feature of Instagram. So these are the things that you have to keep in mind before doing a paid promotion. I hope you like this video, and that would be the end of the inorganic section. We'll be continuing in the next section with the different ways to monetize your Instagram page, and for now, we'll take a short break and we'll continue over there. 30. Location Based Targeting: Hi there. Welcome back to another section of this course. Now, in this section, we are going to dedicate our time to focus on how to target a specific audience for your Instagram page. And in this particular video, we're going to take a look at targeting audience based on a specific location. Now, to begin with, you might be wondering, why should I target my audience based on location? And the answer is, well, not all of the accounts out there should target based on location, but if your Instagram page is a page that is dedicated for your local business, then you have to target based on location, right, because your primary customers are the people who are in your location, right? So you want people who are in your location to follow your Instagram page. And that would be one of the reasons why you should target your audience based on location. Now, another reason why you can target your audience based on location can be if you are running a mean page that is related to a particular location. I'll also be showing you mem pages that are targeting a specific location. So these are the two use cases that I can think of. But if you can think of other reasons why you should target a specific audience, well, do let me know in the Q and A section of the scores, and I would be happy to add it to this video. Now, so far we have seen the use cases of targeting based on location, but we did not see how to target based on location, right? So let's see the different ways in which you can target an audience based on location. Now, as I've shown on the screen, the first way you can target an audience based on their location is to optimize your Instagram page for that particular target location. So if you still didn't understand what I mean by optimize your page for the target location, well, I have a couple of examples for you to make this concept clear and let me show it to you. And as I've shown on the screen, on the left image, you can see that it is a local business and it is a Chinese food store. So basically what they've done is that they've added the word Chinese in their username, their name, and their bio. And that is basically the first hack or trick, and that is to add that particular location that you want to target in the name, username, bio, and even in your contents. Now moving on to the next example, we have the example of a popular brand on the right image, and you can see it is puma dot USA. And you can see that the name, username, bio, the contents, and all of these kinds of stuffs are focusing on targeting the particular audience of USA. And this is the first way to target the audience based on location, and that is to optimize your Instagram account by using the keywords related to your particular location. Now let me show you one example of a meme page that is targeting a specific location. So you can see that this particular account is named Florida man, and even in the name and in the bio, as well as the contents, all of these things are targeting the audience related to that particular location, and that is Florida. So all the people who are living in Florida finds the contents really relatable. And even if they are searching for something like Florida memes or those kinds of things, this account is going to pop up. So I hope you got the gist of the first idea on how to target the audience by optimizing your page. Now let me show you the second way in which you can target the audience based on location. And the second way to target your audience based on location is to use geotags on your contents. And if you don't know what geotags are, geotags are basically adding a location tag on your content, and it can be for your Instagram stories or it can be for your Instagram reels or for your normal Instagram posts. And as I've shown on the screen on the left image, when you're posting an Instagram post or when you're posting an Instagram reel, at the end of posting your content just before posting it, you'll be able to add your location, and you can see that I've marked the ad location simple. So by clicking on that, you can add your location and that location tag is going to be added for your contents, whether it be Instagram reels or whether it be Instagram posts. Now on the right image, you can see that you can also add location tags or Geo tags on Instagram stories as well. And in order to add location tag on Instagram Stories, all you have to do is you have to click on that stickers icon at the top, and one of the stickers on Instagram Stories is to add location. So you can choose that sticker of adding location given your location and that is going to help you in targeting your audience on Instagram stories. Now, a lot of people ask me, Do Geo tags really bring views? Well, the answer is yes, geotags do bring views, and let me show you an example. Now, one of the pages a friend of mine created used this tag that I've shown, and you can see it is written, University of Delhi. And after posting this post, my friend actually sent me a screenshot of the post insights, and let me show it to you. And you can see that in the post insights, there is an option called from location. So around 1,000 people came to see my conens from location. So this simply proves that adding geotags on your content is beneficial. So try to add geotag so that people come from those geotags to your content. So I hope you like this video on targeting audience based on location, and I hope you'll be using them if you want to target your audience based on a specific location. And by that, let me conclude this video, and I will be seeing you in the next video. 31. Demographics Based Targeting: There, welcome back to another video of this course. Now, in the previous video, we saw how to target a particular audience based on their location. And now, in this video, what I'm going to do is that I'm going to give you a general strategy on how to target audience based on specific demographics that you want to target. And as I've shown below, some of the other type of demographics can include gender age, language, et cetera. So all those kinds of demographics that you can think of, not only what I've shown on the screen, can be targeted using the strategies that I'm going to give you in this video. So let's see those strategies on how to target the audience based on demographics. And the first strategy is what we saw in the previous video, and that is to optimize your content in such a way that they are attracting the particular demographics that you want to target. So let me give you a few examples. Now, to begin with, let me show you examples of targeting audience based on gender. And as I've shown on the screen, I've shown you examples of two accounts, and the first account is called women success, and the second account is called men. And you can see that the first account is targeting women, and the second account is targeting men and it's posting means related to men. And what you have to note over here is that they have optimized their Instagram page in such a way that the name, the user name, the bio all those kinds of things are created in such a way that they are targeting a particular audience. So if you want to start your account targeting a specific gender, then these are two examples for you. Now let's move on and take a look at targeting audience based on age. And as I've shown on the screen, the first account is called millennial, and second account is called Gens or Generation C. So this is basically targeting audience of different age groups and you can see that both of them are clothing brands. And I don't have much to tell over here. They have focused on adding that keyword related to their particular age group in their name, username, bio, and all those kinds of places. Now, finally, let me give you one more example, and that example is based on language, and you can see two accounts. The first account is targeting Spanish audience, and it's called Spanish after hours. And the second account is targeting French audience, and it's called All French. So these are the two examples of targeting audience based on language. So I hope you got the gist on targeting a specific demographic by optimizing your Instagram page in a way that the name, the username, the bio, and all those kinds of stuff are resonating with the target audience. Now let's move on to the second and the final technique to target audience based on a specific demographic. And the second technique is to use related hash tags and contents. So the basic idea over here is that if you want to target a specific demographics, you have to use hashtags related to that particular demographics. Also, you have to post contents related to that particular demographics. And there is not much to explain over here. Use those hashtags and conans related to that demographics, and you're going to attract the target audience that you desire. But the sake of showing a couple of examples, I have two examples on the screen for and you can see that the hash tags on the left image is focusing on women and the hashtags on the right image is focusing on Spanish speakers. So this is the second technique that I had in store for you, and that is to focus on creating conans related to that particular demographics that you want to target, as well as to use hashtags related to those particular demographics that you want to target on your condens. So I hope you got a clear picture on how to target audience based on a specific demographics. And by that, let's conclude this video, and I will be seeing you in the next section. 32. Monetization: Hi there. Welcome back to another section of this course. Now, so far in this course, we saw how to grow our Instagram page through various strategies that I've shown you. But what is the point of growing an Instagram page without an ultimate goal? Well, for most of the people who grow an Instagram page, the end goal or the ultimate goal is to monetize their Instagram page. Well, what's the fun in growing your page and not monetizing it, right? So now in this section, we are going to take a look at how to monetize an Instagram page after we have grown it into a huge following. And as I've shown on the screen, I would like to ask a question. What have you done by growing an Instagram page? We basically, by growing an Instagram page targeting a particular audience that we want to target, we are basically bringing a group of people who have similar interest under the same roof, and the same roof is your Instagram page. So, for example, imagine that you're running a page on photography or imagine that you're running a page on relationship advices where you are the relationship coach or imagine that you are a designer. So take these examples that I've shown on the screen. So if you are a photographer by posting quality photographs, you have brought people who are interested in photography under the same umbrella. And if you're a relationship coach, you are bringing people who want relationship advices under the same umbrella. And finally, if you're a designer and giving designing tips, you are, in fact, bringing people who are interested in designing under the same umbrella. So we have brought together people who are interested in a particular niche together. Now, in order to monetize this group of following that you have gathered under the same umbrella, what you're going to do is the first monetization method that I've shown on the screen, and that is to sell something or provide a service to them. So what I'm trying to tell is I can basically introduce a product to them, which is of their interest. It can be a camera. It can be an eBook, it can be makeup kit. It can be all those kinds of things that can create a curiosity in them and they want to buy it from you. So I hope you got the gist of what the first type of monetization that I'm introducing is, and that is to provide a service or sell a product. Well, now you might be wondering, well, I don't have a product or I don't have a service to sell. Well, if you're someone who doesn't have a product or a service, don't worry. I will be showing you how to sell a product or service that you don't have yourself. But for now, let's focus on selling a product or service that we have. And if you don't have a product or service, don't worry. We've got you covered in the next video. Now the next important thing that I want you to note is that not all of your followers are going to purchase your product. And the standard conversion rate for Instagram is around 1.08 followers. But what that basically means is that if you have around 10,000 followers and you're introducing a product, only around 108 people would purchase that product. So this is an average estimate, right? I'm not saying that you will definitely get 108 customers if you have 10,000 followers, and this figure can increase or decreasing depending upon the way you create your Instagram page, if you brand it well, and if you connect with your followers really more and more people are going to purchase your product. So just to give you an estimate and just to give you an idea so that you don't overestimate yourself, only around 1.08 percentage of followers purchase your product. So you might be wondering, so all those other followers who don't purchase my product are useless. Well, that's not it. If you have more and more number of followers, the number of people who are purchasing your product would increase. So having more and more followers would help you make your contents go viral. And it would be shown to more and more people who are interested in purchasing your product. So those followers who are not purchasing your product are not useless. They can help you to promote your content and make your following grow. So I hope you got this in your mind. Do not over expect if you have around 10,000 followers, only expect around 100 people to purchase your product. Let me give you some product ideas to sell depending upon the niche. So first, let us take a look at a designing niche. So under a designing niche, I can sell an eBook teaching people how to design, or I can sell a course to people, teaching them how to make designs. I can also sell templates to people saying that you can use this template and make your designs, or you can sell these templates to big giants like Canva, and they are going to pay you if someone is using your templates. And finally, you can conduct a designing workshop to your followers where they can pay to enroll for your workshop. So these are some of the examples of a designing niche where you can introduce a product or a service to your followers. Now moving on, let's take a look at a relationship advice niche. So under a relationship advice niche, I'll be able to sell an eBook helping people how to get over stuff, or I can sell a course on how to be in a healthy relationship. Or finally, I can have a one on one session with my follower, where they can pay me to talk to them and they can get my advice. So these are the examples that I can think of a product or service that comes under a relationship niche. Now moving on, if you're thinking about a fitness and workout niche, I can think of a gym product such as a protein powder or something like that, or you can advertise your gym. So if you are a gym owner, you can start an Instagram page, grow your Instagram page, and draw people to come to your gym. And finally, you can also conduct one on one sessions where people can pay and you can give them gym advices. So these are the examples or products that I can think of for now for the fitness and workout niche. And let me give you one more example of products under a particular niche and that niche is photography. And if I'm thinking of a photography niche, I'd be able to sell my followers an eBook, and the eBook can contain tips and tricks on how to take a really good photograph. And the second product that I can think of is to sell a course on how to take good photographs. And finally, I can sell physical products such as photographs, films, and all those kinds of things. So these are the products that I can think of. You can also take one on one sessions with your followers where they pay you and you can give them advice directly. So I hope you got a gist on what kind of products that you can sell online to your followers. And all you have to do is you have to be creative and you have to introduce a product which is easy for you to sell and people are ready to buy it. So now, let me give you a couple of real life examples so that you know that people are selling products like this in order to earn from Instagram. Now, the first account I want to show you is an account that is under the designing niche. And as I've shown on the screen, this is the account. The account is named the Hina Shi and this person is having around 100,000 plus followers. And you can see that what she basically does is that there is a link in her Bio. And if I click on that link, you can see that she's selling templates to us, as well as she's conducting Kanva workshops. So her feed is basically helping people on creating beautiful designs on the platform called Canva. So she's giving people one on one sessions in the Canva workshop. As I've shown on the screen, this is one of the posts that she posted. So what you have to do is you have to basically make sure that your followers know that you are conducting a one on one workshops like this by posting con ands on Instagram stories in your reels, as well as your posts. So at least once or twice in a week, make sure that your followers know that you are conducting a particular workshop or you're selling a particular thing on your bio, and they have to check it out in your bio. So I hope you like this example and let us move on to the next example. And the next example is of a relationship advice niche where that person is giving advice to his followers on different type of relationship situations. And as I've shown on the screen, this is the account and the account name is jb dot writer. So what he basically does is that he's having a Linist Bo. And when you click on that Linist Bo, he's selling eBooks related to relationship, he's selling courses related to relationship. And finally, you can also book one on one sessions where he's going to help you if you have a relationship problem. So that is also a great way to monetize on Instagram. Establish your expertise, grow your follow pace, and sell these kinds of things such as e books, courses, and one on one sessions that's going to help your followers. Now moving on, imagine that you have grown a page where you post online memes or you post online quotes. So what can I sell if I have a page that is just posting memes or quotes? Well, basically what you can do is that you can create merchandise and sell it to your followers. And as I've shown on the screen, this is one of the examples of an account that created merchandise and sells it to his followers. And this account is called White People Humor. You can see that in the bio, it's written by some merch and he's given the link to his site. So basically, if you are a memes page or a quote page, this is one of the methods that you can adopt, and that is to sell merchandise, which is of high quality and which is of great design so that people are attracted to it and they buy it. Now, if you have watched so far, you might have noticed that some of the products fit for almost all the niche, and two of those products are selling an eBook are selling a course. So now let's shift our gears and let me give you some tips on how to create an eBook and where to sell it, as well as on how to create a course and where to sell it. So as I've shown on the screen, this is one of the eBooks that I've created, and the book is called The Invisible Rat in your wallet. So basically what I'm trying to speak about in this book is I'm trying to give financial advice on inflation and how that invisible Rat called inflation is eating my money away. So this is the basic idea of my eBook. Now, as I've shown on the screen, this is the thought process of creating an eBook. The first step is to create a table of condens. So you have to divide your book into chapters and condens for each of those chapter. So the first step is to create a table of condens and you have to create all those chapters that you And after that, you have to create condens under each chapter. And the third step after creating all those chapters and condens and after creating a book is to create a very strong cover image. Now, one thing that you have to notice that people do judge a book by its cover. So you have to make sure that the cover image is very strong and very attractive that people buy and finally, you have to market your eBook. So obviously, you have an Instagram following to buy your Instagram book, but I can actually think of certain marketplaces where you can publish your book so that when people buy from your Instagram page, the platform that you're going to put your book into is going to promote your book by themselves. So let me show you a couple of places where you can promote your eBook. And the first place is to publish your book in Amazon, and all you have to do is you have to go to Amazon Kindle direct publish or it's called Amazon KDP. Go over there, publish your eBook and promote your eBook, and they are also going to help you to promote your eBook. Now, the second place that I can think of is an audiobook place. So this is also by Amazon. So this is called audiobook Creation Exchange. What you have to do is if you want to create an audiobook, this is the right place for you. So I'll be giving you the links to these two websites in the resources section of this video. You can go and check it out over there, and these are really helpful tools to publish your eBook. Now moving on the next question on monetization was how to create a course. So what I would suggest to you are two particular platforms, and they are UDAMI as well as Skillshare. So what you can basically do is that you can take your own link and promote it on Instagram, and UDME and Skillshare themselves are also going to promote your course, and people are going to buy it from these platforms. So it is a double kill, promote it from your Instagram page, as well as these platforms are going to help you promote your course. Now, let me give you that initial step of creating an online course. And as I've shown on the screen, go to the UME platform and click on that Instructor button at the top right hand corner. And after clicking on Instructor, what you can see on the screen appears. So what you have to do is you have to click on that create your course button. And after clicking on create your course, you'll end up finally at this place called curriculum, where this is the back end or the dashboard of your online course, and you'll be able to divide your course into sections as well as lectures. So you have to divide it into sections. Make your videos and teach something in your expertise and upload it in these lectures, and then publish your course in your expertise and then sell it to your followers, of course. So this is a trick to create an online course. I hope you liked it, and I hope you like the entire video on how to monetize your Instagram page. And this was just the first step of your monetization. In the coming videos, I'll be giving you other ideas to monetize your Instagram page, and I hope you're excited and I'll be seeing you over there. 33. What if I don't Have a Product?: The welcome back to another video of this monetization section. Now, in the previous video, we saw the first method to monetize your Instagram page, and that was to sell a service or sell a product. And I did mention that if you don't have any product or service to sell on your own, we'll be taking a look at different methods of monetization. So that is what I'm going to talk about in this particular video, and that is on What if I don't have a product or service to sell? So let me give you three different ways in which you can monetize your Instagram page if you don't have a product or a service to sell. Now, the first method is called affiliated marketing, and you might be wondering what affiliated marketing is. So let me explain to you in very simple terms. Now, imagine that this person's name is Bob and Bob wants to make money, but he's not having any product or service to sell. So what he's going to do is that he's going to someone else who is having a product or service to sell, and the other person tells to Bob, Just sell my product, and you'll be earning 20% as commission from the revenue. So that's what in simple terms, affiliated marketing is. You are selling someone else's product, but in return, you're earning by getting a percentage of that revenue. And now, as I've shown on the screen, these are the steps that you have to follow in order to do affiliated marketing. The very first step is to sign up for an affiliate program that you can find out on the Internet so just go on search in Google and find out affiliate programs that is promoting products that are related to your particular Instagram niche. Now, usually, while signing up for affiliate programs, those particular programs ask you to give your website. So what you have to do is just copy and paste the link of your Instagram page, and it's going to get approved. Now the next step is that you'll be asked to create a link or you'll be given a particular link and finally, what you have to do is that you have to create a poster and promote that particular product on your Instagram page, and you have to ask people to click on that particular link that you are given. And only if people are buying through your particular link, you are going to get that percentage commission of the sales of the revenue. So these are the steps that you have to follow in order to make money through affiliated marketing. Now, if you don't have a product to sell, don't worry. Just go to this particular site called Amazon Associates. So this is the affiliate program of Amazon so by signing up, what you're going to do is that you are going to promote products that are on Amazon. And when people buy the stuff from Amazon through your link you are going to earn a percentage of that revenue. So that is what I would suggest if you want to sell a product of someone else, and that is to use Amazon Associates. Moving on, if you don't have a course to sell related to your particular niche, don't worry, just go to UEM Affiliate program. And you can sell someone else's courses, and when people click on your link and they buy that course, you are going to earn a percentage of the revenue. Now moving on, you might be wondering, my particular page or my particular niche is a Christian niche where I post quotes related to Christian content. So what kind of affiliates would I personally join in order to sell a product or service? Well, one of the examples that I can give you where I signed up is called this particular program called the Christian Books Affiliatee Program. And you can see that I did receive a mail after registering over and it simply says, congratulations. They are delighted to inform me that I have been approved for my affiliate program, and they have given me resources and other ideas in order to promote their books, and I'll be earning a percentage of revenue whenever I promote their book on my Instagram page. So I hope you understood the idea behind affiliated programs. You're selling someone else's product and you're earning a percentage of revenue. Now moving on, the second way in which you can monetize your Instagram page if you don't have a product or service to sell is to do drop shipping. So I'll be only giving you an idea on what drop shipping is, and let's take a look at it. As I shown on the screen, there are three parties involved. The center party or the middleman is you, and you have to create a store. Now, if you ask me, how do I create a store? That is where Shopify comes in. So you create a Shopify store. You have to go to Shopify website. You have to create your store, and you have to add products from a supplier. So you'll be able to find suppliers on the Internet. You can just Google them and they'll be ready to sell their products to you. But you don't have to buy them directly. So what's going to happen over here is that you're going to list the particular products of that supplier on your store. After that, what you have to do is that you have to promote that particular product on your Instagram page. And when people from Instagram click into your store and buy your particular product, what's going to happen is that the supplier is directly going to send the product to the customer, and basically, you're earning a profit from the difference that you're charging the customer who's buying the product and on the amount that you're paying the supplier. In this particular example that I've shown on the screen, you're asking your customer to pay around $100 and from that particular hundred dollars, you are paying a supplier around $50. So you're going to keep that difference of $50 as profit, and that is how you monetize your drop shipping store. So this is the basic idea of drop shipping, and this is another way in which you can monetize your Instagram page without a product or a service. Moving on, the final technique to monetize your Instagram page if you don't have a product or a service is to do something called POD, which means print on demand. So this monetization technique is basically for clothes. And now let me give you an idea on what this print on demand actually is. Now, as I've shown on the screen, imagine that I run a page on music or musical instruments and all those kinds of things. So I've created or designed a particular t shirt design that I've shown on the screen, and now I want to sell this particular t shirt design to my followers. But I actually do not want to go out and purchase all those clothes. I don't want to print it out. I do not want to keep inventory on my hand. So if you are facing all those kinds of problems, that is where print on demand actually comes in as a solution. And as I've shown on the screen, this is how basically print on demand works. There's a customer, and again, there's a store of yours, and then there's a print on demand company. So what's happening over here is that only when the customer is placing an order, the print on demand company is going to actually print that particular product. So they are going to print out my design. And after that, what they're going to do is that they are going to ship it directly to the customer. So you don't have to worry about headache such as shipping, inventory, and all those kinds of things. The printing is done by a different company, and they do it only when they receive a customer order, and they are going to do all the shipping and all those kinds of stuff. And over here, again, the profit that you're making is basically the difference between what the customer is paying you and what you're paying the print on demand company for printing out your design and shipping it out to the customer. So that is the basic idea of POD or print on demand. I hope you like these tricks that I've shown you in this video. So I hope you'll be trying these techniques out when you grow your Instagram page to a huge number of followers. And by that, let me conclude this video, and I'll be coming up with really good monetization techniques in the coming videos. So I'll be seeing you over there. 34. Monetization - 2 More Interesting Ways: Hi, they welcome back to another video of this section. Now in this video, we're going to take a look at two more ways to monetize your Instagram page. So let's dive right into this video and take a look at them one by one. Now, the first technique to monetize your Instagram page is pretty simple, and that is to funnel down your Instagram followers and ask them to subscribe to your YouTube channel and then monetize your YouTube channel. Well, it's pretty easier to monetize your YouTube channel as compared to your Instagram page because when people are viewing your YouTube videos, you get paid for that after you meet a certain threshold. So let us take a look at the criteria or this particular threshold that you need to meet in order to monetize your YouTube channel. And as I've shown on the screen, these are the two conditions that you have to meet in order to monetize your YouTube channel. And the first condition is to gain 1,000 subscribers. And if you're having, say, thousands of follovers on Instagram, it is pretty easier to get that thousand subscribers by just asking those followers to just subscribe to your YouTube channel, right? So that is a pretty easy task if you have a huge follo over base on Instagram and if you are able to funnel that followers to YouTube. And the second condition that you have to meet is either of these two. Either you have to have 4,000 public watch hours in the last 12 months for a normal long video, or you should have around 10 million views for your YouTube shots. Well, YouTube shots are basically the Instagram reels of YouTube these are short form contents, and you can simply post the same thing that you post as Instagram reels over here. But comparatively, I would say this is the most difficult threshold to meet in order to monetize your YouTube channel. If I were you, I would be focusing on gaining that thousand subscribers, as well as gaining that 4,000 watch hours for normal videos on YouTube because it is really difficult to get 10 million views in the last 90 days for YouTube shots. So that is my personal opinion. It is very easier to get 4,000 public watch hours as compared to 10 million Instagram shots views. Let me repeat what I said earlier. It is very easy to meet this threshold in order to monetize your YouTube channel. If you have a strong fol over base on Instagram, you just have to ask them to subscribe and watch your videos on YouTube. Now, as I've shown on the screen, this was my account called Way of the Saints, and you can see that on my Bio, I've kept the link to my YouTube channel. So at least once in a week, I tried to push my YouTube channel, and I ask people on Instagram to subscribe to my YouTube channel by clicking on that link in my Bio and I push them to subscribe to my YouTube channel via Instagram reels, through my stories, through my normal posts, and all those kinds of things. So that is the first monetization technique. Try to build a huge followver base on Instagram and then funnel down those followers to your YouTube channel. And the good thing about this method is that you don't need any kind of digital product or you don't need any kinds of physical products to sell to your customers. You're just asking your followers to subscribe to your YouTube channel and not to buy a particular product. So this is a fairly good technique that I would suggest you to do, and it is going to help you in the long run. Now it's time to shift our gears and take a look at the second technique of this video. And the second technique is to do paid promotions on your Instagram page. And paid promotions are basically this. Other accounts pay you to post their advertisements on your Instagram feed, and when they pay you, you can keep it up for, say, 24 hours or 32 hours or whatever time you agree on with the person who is paying you to keep that post on your profile. Well, enough, you might be wondering, what if I don't get any paid promotions? Well, you don't have to worry about it, actually, because once you hit that threshold of 10,000 followers, then people are going to start texting you or messaging you saying that they want to do paid promotion on your account, and they'll be asking you what's the amount that you're going to charge, and you have to save your amount, and you have to agree upon the amount, and you have to agree upon other stuff like how long would the post of those account would remain in your feed. Well now let me show you two examples of paid promotions, and these both paid promotions came to me. And as I've shown on the screen, this person's name is Richard. And what happened was he texted me asking business, What are my shoutout rates? So I'll be giving him my shoutout rates, and if he agrees to it, he'll be asking for further details that he wants from me. After that, we did do a paid promotion, and I was actually able to make money out of this. So this is the first example that I have in store for you, what I want you to know is that these people come to you for shoutouts or paid promotions, you don't have to go to them because once you hit that threshold of 10,000 followers, people are going to start to notice you. Now, the second example of paid promotion was from this account called the retention Formula, and you can see they texted me and they asked me if I'll be doing a paid promotion for them, and I texted them my rate and you can see that they've asked me for my payPal account, and I gave my paypal account. And after that, they were able to do a couple of paid promotions with me, and I think that they did like my service, and that's the reason why they have been coming again and again for paid promotion. And it really was an opportunity to make money out of paid promotions. So this is the second technique that I have in store for you, and that is to do paid promotions once you grow your Instagram page to a huge fur over count. And by that, let's take a short break, and let's wrap up this video. I'll be seeing you in the next video. 35. Monetization - Be Creative: Hi, there. Welcome back. Now, in this video, I'll be giving you one more technique to monetize your Instagram page. And the purpose of showing you this technique of monetization is that I want you to know that you can be creative and monetize your Instagram page as you wish. So what I would suggest to you is that these are just ideas that I can give you. You can also brainstorm and come up with your own ideas to monetize your Instagram page. So the monetization technique that I want to talk about in this video is called competitions. So basically what you're going to do is that you are going to conduct a competition for your followers, and these are the rules, as I've shown on the screen. First of all, you're going to conduct a competition, and what you're going to do is that in order to monetize it, you are going to keep a registration fee where your followers are going to pay you in order to participate in your competition. And finally, you have to state the rules and prices of that particular competition very clearly so that they know what are they going to receive if they win the particular competition. And now let me give you an example of how this competition is done. And now on the screen, as you can see, I'm going to talk about a photography competition. So imagine that I'm running a page on photography. So what I'm going to do is that, first of all, I'm going to announce to my followers that there is a competition that I'm going to contact. And the competition is like this. They can register by paying a fee, and they have to submit a picture based on a particular theme that I can give them. And once the deadline for registration is over, what I'm going to do is that I'm going to post each and every single picture that they have submitted and after posting that, the winning criteria is based on the number of likes. So the submission that gets the most number of likes would be the winner. And the winner of the competition who gets the most number of likes is either going to get $100 or they are going to receive an instat camera worth of $100. So this was the next technique of monetization that I had for you, and that is to conduct competitions in your particular niche. And now let me quickly talk about the math of the competition. Imagine that the registration fee is $10. And the first prize is $100, and the person who is getting the second prize is going to win $50. So imagine that I posted my competition to my followers and around 30 people registered for my competition. So the revenue that I'm going to generate is 30 times ten, which is the registration fee. So I'm going to generate around $300 of revenue. And the profit is the prize money that I'm going to subtract from the revenue because I'm giving it away as the price. So overall, in our hypothetical scenario, I'll be making around $150. So this is just a math that I wanted to show you on how to monetize your Instagram page using competitions. You can adjust the registration fees as well as the prize money as you wish, so you can increase them or decrease them or do whatever you like with them. And that's all you need to know about competitions as a method of monetization. And I hope you understand that you just have to be creative and you can also come up with methods of your own and you can monetize your Instagram page creatively. And by that, let me conclude this video, and I'll be seeing you in the next video. 36. IN Built App Monetization Features: Hi, there. Welcome back to the final video of this section. Now, in this video, we are going to shift our gears and take a look at in app monetization features. So what do I mean by in app monetization features? Well, those are the features that Instagram provides for us to monetize our Instagram page. So I hope you're excited to learn about these features, and let's take a look at them one by one. Now, the very first feature that I want to talk about is called Reels bonuses. So what are these reels bonuses? Well, basically, this feature came out when Instagram introduced the Instagram Reels feature. So Instagram wanted more and more people to create and pump out tons and tons of Instagram reels. So that is the reason they introduced this Reels bonuses feature, and there are a couple of things that you need to note about this Instagram Reels bonus now, the first thing that you have to note about the reals bonuses is that it was an invite only feature. So Instagram would select your Instagram account, and it would send you a notification saying that you are selected or you are eligible for this reals bonuses feature. And when you click into it, you have to set up your payment options and all those kinds of things. And after setting up all those payments and all those kinds of things, Instagram would give you or show you a maximum bonus amount that you can earn in that particular month, and it would also give you a deadline. And by that deadline, you have to reach that particular or certain amount of Instagram real Sue. So these were the three things that I wanted you to note about the Instagram real Sue, and the first one was that it is an invite Oly option. And the second one was that the maximum amount of money that you could have earned is set previously. And finally, there was a deadline by which you have to earn that particular amount. Now, there is one more thing that I want you to know, and that thing is that Instagram Reels bonuses do not exist anymore. They have been discontinued by Instagram, and Instagram did promise that they would come up with monetization features for the Instagram reels. Till now, there is no other monetization for Instagram reels. So I hope this feature would be coming back in the future, and I want you to keep an eye on this feature, whether it comes back or not. So just keep the history of this feature in your mind and just know what this feature was. And let's hope that this feature of Reels bonuses comes back in the future. Now let's move on and take a look at the second feature of in app monetization. Now, the second feature that Instagram provides is called subscriptions. Now, subscriptions are basically separate content that you post to people who pay you to view those separate content. So you're basically providing exclusive service to people who are paying by showing them extra content. This is actually a very good feature for monetization. You basically have to push your followers into buying that subscription in order to see extra contents that you are providing. So I hope you understood the basic idea of what a subscription is, and I think you do need around 10,000 followers in order to enable this feature of subscriptions. So reach that milestone of 10,000 followers and make use of the subscription option. So I hope you like this feature, and let's take a look at the next feature that Instagram gives us to monetize our Instagram page. And the next in App monetization feature is called Live Badges. Now, in order to monetize using this live badges feature, you have to go live and you have to show your face to your audience. And I'm pretty sure that some of you are not interested to show your face. So for those people, I don't think this is the app monetization feature. But if you're someone who is ready to show your face and go live and interact with your audience, then this is a great option. And as I've shown on the screen, when you go live from the perspective of your audience or your followers, they are going to receive this option to buy a badge and support you. So when they buy a badge, they might be having options such as one heart, double hearts, and Triple hearts. So this is the basic idea of live badges. Your audience would be buying badges when you go live, and they're going to pay for it. So that is also another method to monetize your Instagram page. Now let's take a look at the next way to monetize our Instagram page, and the next way to monetize your page is through feed ads. Well, if you're a frequent Instagram user, you might know what feed ads are. When you're scrolling through Instagram, you might have received ads like this on your feed. And the basic idea of Instagram feed ads is that the owner of that particular feed is going to receive a particular amount when these ads are being shown. But one thing that I want you to note over here is that this particular feature of feed ads are not available in almost all the countries. They are testing it out in a couple of countries only, so you have to wait out until this feature comes to your place, too. So I hope you'll be receiving this feature in the near future, and I hope you'll be able to monetize using. But for now, just know that a feature like this is being tested by Instagram to roll out in the coming years. Okay, great. Now let's move on to the final in app monetization feature that I have in store for you. And the final in app monetization feature is to sell a product or service through Instagram. So let me show you this feature of selling a product or service, and this feature is called the Instagram shop and as I've shown on the left image, you can have a shop option on your Instagram feed. So when someone who visits your Instagram page or when your follo over visits your Instagram page, and they click on that shop icon, what I've shown on the right image appears. So basically, what you can do over here is that you can set up a shop, and you can add all those kinds of things that you want to sell in your shop, such as t shirts, caps, necklaces, makeup kits, and all those kinds of things that you can think of. So try to use this shop feature and add your products and sell them to your followers. So that was the final technique of in app monetization, and I hope you like this video, and I hope you'll be using them. And by that, let's conclude this video, and I'll be seeing you in the next section. 37. Introduction to Prompt Engineering: There. Welcome to a new section of this course. Now, in this section, we'll be taking a look at chat GPT, prompt Engineering for Instagram. Now with the onset of chat GPT, literally every single place, I think it's inevitable to not use SAT GPT for our tasks related to digital marketing and specifically our tasks related to Instagram marketing. So that's what we're going to focus on in this section, and that is to integrate chat GPT with your Instagram growth strategies. And in this introductory video of this section, we'll be taking a look at what prompt engineering is, and we'll also see what we are going to cover in this particular section. So let's dive right in and see the first question, and that question is what is prompt engineering? And usually, what I would say is that don't get intimidated by this term prompt engineering. Prompt engineering is basically a fancy term that people refer to in order to say that they are talking to hat GPT. So basically, if you're asking any question to AI or hatGPT or if you're asking them to do a particular task, all those things fall under prompt engineering. But here comes the tricky part. Chat GBT is having all the answers that you want, or it can do all the tasks that you want. But the problem is, you have to ask the right questions in order to get the right answers from Chat GPT or in order to get the right tasks done. So that is what basically I would say prompt engineering is. You're crafting your questions or you're crafting your prompts in such a way that hat GBT gives you the ideal or the optimal results. Now, as I've shown on the screen, if you're crafting the hat GBT prompts very effectively, these are some of the examples that Chat GBT can do. And the first example is hat GBT can help you write a book and you can publish that and it can help you write essays, and it can do social media creation. It can help you with your assignments and homework if you're in a school or a college. And the final example is chat GPT can help you plan your workouts, diets, studies, and all those kinds of things. Now, these are only a few examples of the potential of what effective prompting can help you create using chat GPT. But there are other things also that you can do like you can compose a music. You can create animations, you can create PowerPoint presentations and all those kinds of things. But since this is an Instagram course, we'll be only taking a look at the part where Chat GPT can help you grow your Instagram page effectively. Now in this section, I'll be discussing a couple of things. And the first thing in the section that we are going to see in the next video is the paid version versus a free version of hat GPT. So what we are going to do over there is that we are going to compare the paid version and the free version, and it's up to you to decide whether you want to purchase that paid version if it's worth it for you. So, in essence, I'll be showing you all the features of the paid version of hat GPT. After comparing the paid version and the free version, we'll move on and take a look at the limitations of chat GPT. And one of the most famous limitation of chat GPT is called hallucinations. So we'll be taking a look at the different types of hallucinations, and we'll also be taking a look at other types of limitations of chat GPT as well. Now, after showing you the limitations of chat GPT, I want you to learn about the basic prompting techniques. So there are three different types of basic prompting techniques, and we'll be talking about that in one entire video. And only after learning about the basic prompting techniques of hat GPT, we will be diving straight ahead and learn how to integrate hat GPT with our Instagram growth strategies, and we'll be using hat GPT for various purposes for our Instagram page. So this is the essence of the entire section that we'll be discussing about hat GPT. And by that, let's wrap up this introductory video and let's dive straight into the section and see what's coming ahead. I'll be seeing you in the next video. 38. Paid v/s Free: Hi there. Welcome to another video of this course. Now, in this video, we're going to compare the GPT paid version to the Chat GPT free version. And one thing that you have to note over here is that I'm taking this video as well as the next video from one of my other courses called Chat GPT Mastery, the Ultimate Guide to prompt Engineering. And I'm starting out the section on prompt engineering with these two videos because I believe that these two videos are important for you to understand if it's worth paying for Chat GPT, as well as for you to know the limitations of hat GPT. So let's dive right into this video and see the difference between the Chat GPT paid version as well as the Chat GPT free version. Now, as you can see on the screen, this is a difference between the free version and the paid version. In the free version, you can see that you have the GPT 3.5 model. But on the paid version, you have more features. In the paid version, you have the GPT four model, which gives more accurate answers compared to the GPT 3.5 model. You have the integration of Dali with chat GPD and if you don't know what Dali is, D is actually an AI tool where you can generate images by using command prompts. So you can just give a prompt like Joe Biden, Arm wrestling, Donald Trump, and Dali is capable of generating those kinds of images. So you have integration of HA GBD with Dali. And by that, what I mean is that you can just give a command prom to JA GPT to generate a particular image, and HA GBT is going to generate that image. Now the third feature of the paid version is web browsing. So in the case of the web browsing, if hat GPT doesn't know a particular information, you can ask hat GPT to browse the web and give you the results. So that is a very good feature which you do not have in the free version. Lastly, you have advanced data analysis tools, and that would be really helpful if you have some data and you want to analyze it. So I'll be showing you a few examples of these paid version features. Now on the screen, you can see that I have generated a few images using Chat GPT, and this is the first thing that I wanted to show you. So now, as you can see on the screen, I have generated a few images using hat GBT. I just went into Chat GBT, and I typed, I want this image. I want image of Christmas. I want an image of Romeo and Juliet, et cetera, and Chat GPT generated those images for me. So this is the first feature that I talked about. It is having integration with Dali. Now moving on the second feature that I told you was about uploading documents. Chat GPT is capable of uploading any kind of documents. And as you can see on the screen, I have already uploaded three different kinds of documents, and those three kinds of documents are the Word document, the MSXL spreadsheet, and PowerPoint presentation. So you can upload any kind of documents into hat GPD just by dragging it into hat GPT, and you can see that there's an attachment icon. If you just click on that, you can also upload using that method. And by that, let's move on to the next feature, and the next feature that I mentioned was the Advanced Data Analytics tools. Now, as you can see on the left image of the screen, I gave hatGPT a particular code of Python. And you can see that I told hat GPT, give the output for the following code, and I copied and pasted that code. And you can see that just below Chat GPT is analyzing it. So that is the advanced analytics tool of hat GPT, and on the left image, you can see that Chat GPT has given me the output of that particular code. And it reads the output of the provided code for the word race car is true. This means that race car is a palindrome, as it reads the same forward and backwards. So you can see that I gave Chat GPD a code, and hat GPT gave me the output for that particular code. Now, this can be done for any programming language, and on the right side of the screen, for the output that Chat GPT gave, you can see that next to the word backwards, at the end, there is a blue icon. So when I click that blue icon, at the end, you can see that JA GBT has shown me its analysis tool. You can see the code, and at the end, you can see the output. Now moving on to the final feature that I mentioned about, the final feature was hat GPT four is having web browsing. And as you can see on the screen, I asked CHA GPT, what is the current price of Bitcoin, and CHAT GPT is browsing the web to get that answer because AGBT doesn't have real time information. So HAGPT does browse the web, and after browsing the web, you can see on the right side, CHA GPT gave me the current price of Bitcoin, and that would be an easy example of web browsing by the paid version of CHAT GPT. And now, these are the few advantages of using the paid version over the free version of Chat GVT. Make a wise choice. If you feel like you want the paid version, just go for and by then, let me conclude this video, and I'll be seeing you in the next video. 39. Limitations of ChatGPT: Hi there. Welcome to another video of Discourse. Now in the 40. Basic Prompts: Hi there. Welcome back to another video of the section on Chat GPT. Now, before diving into the intricacies of using Chat GPT to enhance your Instagram growth game, I want you to know that there are three different types of proms in the world of Chat GPT. So that's what I want to show you in this video, and let's take a look at them one by one. I mentioned, in this video, we'll be particularly taking a look at a prom technique called basic prompt techniques. Now, under the basic prom techniques, you have three different types of prompting techniques, and those are the zero short prompts, the one short proms, and the few short proms. So let's learn what these types of proms are in a step by step manner. Now, as you can see on the screen, we'll be taking a look at zero short proms. So what are zero short proms? These are basically just straightforward tasks or questions that you're giving chat GPT to answer. So this is the basic of the most basic command prompt that we'll be taking a look at, and anyone who just signed up into hatGPT just to figure out what chat GPT is, you'll be using this type of proms called zero short proms unknowingly. So let's understand what zero short proms are with a few examples. And now, as you can see on the screen, these are few examples of zero short proms. Basically, what you're doing over here is that you're just asking Cha GPT a question, and that's it. If that's all you're doing, it's called a zero short prompt. And you can see that the first example reads like this. What is the capital of Australia? And moving on to the second example, the second example reads like this. What is the boiling point of water? And finally, you have the example of colors, list three primary colors. So what I did is that I went to hat GPT, and you can see that I've typed out these proms into hat GPT, and JA GBT just gave me these responses. So this is the basic definition of a zero short prompt. You're just typing some question or some task, and that's it. Now, if you still didn't understand what a zero short prompt is we'll move into the next type of proms and in the end, we'll compare all the type of proms and it would definitely make you understand what zero short proms are. And by that note, let's move on to the next type of command prompt. And the next type of basic command prompt that we're going to take a look at is called one shot proms. So what are these one shot proms? Basically, these are the proms that would allow you to provide one example to guide Chat GPT's response. So over here, the basic definition is that you're giving hat GPT an example in order to guide its response. And to make this point much more clearer to you, let me give you a few examples. And as you can see on the screen, the first example reads like this in the style of a tweet, announce a new scientific discovery about Mars. Researchers have found evidence of water on Mars. So over here, you're giving Cha GPT a command prompt and you're asking Chat GPT or you're guiding hat GPT in order to give the response in the style of a tweet. So you are actually guiding Chat GPT in order to respond in a particular way. So that is the idea of one shot prompts, you're guiding hat GPT to respond in a particular manner that you want. Moving on to the second example, the second example reads like this. In a bullet point format, list the benefits of regular exercise. Regular exercise is beneficial for health. So over here too, you are giving Chat GPT a guidance of wanting the response in a bullet point format. And that's the reason why this would fall under one shot proms. Now moving on to the final example, the final example reads like this. Write a metaphor about time. Time is like a river that flows endlessly. Now in this final example, too, you are guiding hat GPT to give the response in a particular manner that you want, which is in the form of a metaphor. And that's what one shot proms are all about. So if you're taking the zero shot proms and the one shot proms and comparing them, in the zero shot prompts, you did not guide the AI. You just directly asked a particular question or you just ask Ja GPT to do a particular task. But in the one shot proms, you're giving an example and you're guiding Chat GPT to give the response in a particular manner. And now, as you can see on the screen, I've typed these examples into Chat GPT, and these are the responses that Chat GPT gave me. I hope you enjoyed these responses, and I hope you will be going into hat GPT and trying out these examples yourselves and see what Chat GPT gives. Now by that, let's move on to the last type of command prompt that we'll be taking a look at in this video, and the last type of command prompt are called the few short prompts. So over here, you're actually going a bit further into the advanced level of hat GPT prompt Engineering. And as you can see on the screen, in this type of command prompt, you're giving more and more examples to chat GPT, and that would guide hat GPT into giving a response in the way you want. Now, I'm pretty sure that this concept of few shot prompts are not clear to you, so I'll be showing you how to use these kinds of few shot prompts in an effective manner. This is a kind of advanced level prompting, and by the end of this video, you'll be learning about this interesting type of prompts. Now, as you can see on the screen, you can use the few short proms in order to customize your emails in order to write a book. So I'll be showing you one example of email customization, and it would definitely make the idea of few short proms clearer to you. So let us take a look at the example. Imagine that I'm a working professional and I have to write a lot of emails daily. What I can do is that I can give HAGPT my way of writing emails and ask had GPT to learn my style of writing. And in the end, you can ask JA GPT to write an email just with one prompt in your style of writing. So consider these two emails and imagine that these two emails are the ones that I frequently write. And if you want, you can use more than two emails, maybe three or five emails. And what we are going to do is that firstly, we are going to type out this command prompt into chat GPT. Let me read out the command prompt to you, and it reads like this. Hi chat GPT. I will copy and paste the emails that I usually write. Learn my style of writing and use my style to write emails when prompted. So the IDA is basically symbol. You're asking Chat GPT to learn your style, and whenever you prompted to write an email, use that style to write an email. And now, as you can see on the screen, I've typed out this prompt into Chat GPT, and this is a response that ha GPT gave me. Sure, I can help with that. Please go ahead and share the emails you typically write. Once I review them, I'll be able to mimic your style for future email writing tasks. And by that, ha GPT is ready to take the inputs of your email, and you can see that I've copied and pasted the two emails that I previously showed you. And you can see that after copying and pasting those two emails that I showed you, Cha GPT gave this response. Thank you for sharing these examples. Based on these emails, your writing style is formal, polite. And well structured. You tend to start with a courteous greeting expressing hope for the recipient's well being. Your requests or follow ups are clear and direct, often referencing previous communications for context. You also tend to emphasize your enthusiasm and readiness to provide additional information or engage in further discussion. Lastly, you conclude with a note of gratitude and a polite sign of and use this style when writing emails for you in the future. If you have any specific nuances or preferences in your writing style that you would like me to incorporate, please let me know. So if you want Chat GPT to specifically take a particular characteristic of your email, you can again write it down. And after doing all these things, imagine that you want to write an email. All you have to do is just come to this chat and type into Chat GPT. HA GPT, I want an email for so and so purposes, say for a client who wants to know about your investment performance and so on. So what Tha GBT is going to do is that with just that command prompt, HAD GPT is going to generate an entire email for you. And that would definitely take a heavy burden of you to write an email again and again, right? So that was one of the tricks of few shot prompting. Now, this is not the only way you can use few shot promptings, okay? As I mentioned, this is just one example of email now you can use it to write a book or do something in a particular manner just by giving Chat GPT a lot of examples and asking Chat GPT to learn that method. So that's the trick of few short prompting. And now to summarize, we took a look at zero shot prompting, where we just directly ask hat GPT without giving any guidance or examples. And in the one shot prompting case, we gave Chat GPT one particular example to guide Chat GPT's response. And finally, in the few short prompting, we gave more than one example, say, a couple of your emails, and you're asking Cha GPT to learn from all those examples that you're giving it and to do a particular task in the end. Now that you have learned the three different types of prompting techniques of hat GPT, I believe that you are equipped with the knowledge to move further and learn how to integrate hat GPT with your Instagram growth strategies. So that's what we are going to do in the coming videos, so I'll be seeing you over there.