Instagram : Account Growth & Monetization | Jeff Poul | Skillshare
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Instagram : Account Growth & Monetization

teacher avatar Jeff Poul

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Introduction

      7:05

    • 2.

      Different Ways in Which You Gain a Follower

      8:24

    • 3.

      How does the Instagram Algorithm Work?

      7:13

    • 4.

      Switching to a Professional Account

      6:06

    • 5.

      Account Optimization

      6:47

    • 6.

      Engagement Rates

      8:40

    • 7.

      How to Add Value to Your Contents?

      12:43

    • 8.

      Content Poverty

      2:48

    • 9.

      Introduction to Hashtags

      6:05

    • 10.

      Banned Hashtags

      5:03

    • 11.

      Spammy Tags

      7:57

    • 12.

      Find the Right Set of Hashtags

      11:57

    • 13.

      Common Doubts & Mistakes on Hashtags

      13:21

    • 14.

      How to Funnel Down Audience From the Top Accounts?

      10:32

    • 15.

      Connect Using Instagram Stories

      3:53

    • 16.

      Growing Together

      6:27

    • 17.

      Guest Posts, Shoutouts & Going Live

      8:03

    • 18.

      The Not To-Do list

      4:47

    • 19.

      Introduction to Instagram Reels

      6:15

    • 20.

      Explode Your Growth Using Instagram Reels

      4:33

    • 21.

      Introduction to Insights

      3:05

    • 22.

      Individual Post Insights

      7:22

    • 23.

      Audience Insights

      10:22

    • 24.

      Reach Insights

      7:13

    • 25.

      Engagement Insights

      4:04

    • 26.

      Introduction to Instagram Stories

      5:29

    • 27.

      How to Maximize Your Story Views?

      4:21

    • 28.

      Hashtags on Stories

      4:35

    • 29.

      Ghost & Bot Followers

      7:21

    • 30.

      Non Followers Who Interact With Your Page

      5:11

    • 31.

      Targeting Audience Based on Location

      4:43

    • 32.

      Targeting Audience Based on Gender

      2:32

    • 33.

      Instagram Ad

      10:05

    • 34.

      Paid Promotions

      6:13

    • 35.

      Monetization : Sell

      14:21

    • 36.

      Affiliated Marketing

      6:01

    • 37.

      Monetization : YouTube, Promotions & Page Trades

      4:56

    • 38.

      Monetization : Competitions

      3:30

    • 39.

      Internal Monetization

      4:57

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About This Class

LEVEL UP YOUR INSTAGRAM GAME WITH THIS COURSE ON INSTAGRAM GROWTH AND MONETIZATION

If you are someone who wants to know the right ways of growing your Instagram page, then this course is for you! But Where is the fun if you can't monetize something that you have grown? So, in the beginning of this course we LEARN to grow our page and then we remove the "L" from that to EARN from the page that we have grown using the strategies that I provide in this course.

This course begins from the scratch of account optimization and ends with monetizing your page and in between we will deal with lots of important things related to your Instagram page like Instagram hashtags, Instagram Stories, Instagram Reels, Funneling down audience, Connecting with other accounts, using your demographics and Insights thoughtfully, creating quality content, Switching to professional account, giveaways and other common doubts that me and the many other people have encountered on a day to day basis. I hope you will enjoy this amazing Journey of growing  your Instagram page into a huge business and monetizing it later. Glad to have you onboard!

So what are you waiting for? Let's go to the course :-)

~Jeff <3

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Jeff Poul

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Transcripts

1. Introduction: Hi there, Welcome to this new course on Instagram marketing, account growth and monetization. So as the name suggests, will be taking a look at growing your Instagram page, and at the end will be monetizing it. Now let me start by giving you the exact contents of this course. If someone is asking to themselves, What will I learn from this course, then this slide would be the answer for that question. Now you can go through these headings, but I don't want to read each and every heading written in the slide and bore you. I think it's better that I will give you a summary of what you'll be learning in this course. Let's take a look at the first part of the course. And the first part of the course is a current growth. Now in the case of growing your Instagram account, you can grow your Instagram account organically as well as inorganically. Now in this course will be primarily focusing on growing your account organically. And we'll be also taking a look at inorganic methods too. So let's take a look at the organic components first and to begin with, in order to grow your Instagram account, the first thing that you should understand is the different ways in which you are going to gain a follower. After identifying the different ways in which you gain a follower, we will be creating our strategies of growth around these different ways in which you are going to gain a follower. You can see that I've put a blue circle around the different ways in which you gain a follower. So that blue circle is to symbolize that we have to create our strategies around the different ways in which you are going to gain a follower, because that is the best place where you can grow your Instagram account. Now in this course, we'll be taking a look at a lot of strategies like funneling down the audience from top accounts, guest posting, shout outs, etc. So I hope you understood the crux of our strategies. We recreating our strategies around the different ways in which we are going to gain a follower. Okay, great. Now let's move on to the next thing. Now, you might have heard the saying that content is king. And recently people have started to say that engagement is the queen will be taking a deeper look at the king as well as the queen in this course. For a moment, let's focus on the king and that is Condon's. And focusing on the Qing, the different types of contracts that we'll be focusing on the scores would be the normal Instagram post, the Instagram Reels and our Instagram stories. We'll be taking a look at each of these separately. And also we'll try to understand how to maximize the reach for each type of these contents. So I hope you're eagerly waiting to understand on how to create quality contents, as well as how to maximize your reach through Instagram posts, as well as Instagram Reels as well as Instagram stories. In this course, I'll be also giving you a various resources to create quality content, as well as various other tools regarding the Instagram growth of your Instagram page. Now let's move on to the next thing. Now. The next thing that we are going to focus on would be hashtag research. Now, hashtag research is something that a lot of people fail to understand. In this course. I have made a special thing for you called the hashtag bucket, and I've shown it to you on the screen. In this course, we'll be using this hashtag bucket in order to find the right hashtags that works perfectly valid for your Instagram page. I'm pretty sure that you are excited to know how to use the hashtag bucket. Don't worry, we have a section called hashtag research and we'll be covering a lot of things about hashtags in that section. Now let's move to the next thing. So let me start by giving you a quote. The quote reads, You can't manage what you can't measure. So what this code actually means is that if you have to manage something, then in order to manage that thing, you have to measure it. In our case, it is our Instagram page. In order to manage our Instagram page, we should be able to measure our Instagram page. So how do we measure our Instagram page? Well, in order to measure our Instagram page, we have the insights and demographics. In our insights and demographic section, we'll be trying to understand two different things. The first thing is we'll be trying to understand how the Instagram algorithm works. The second thing is that we will be trying to understand the behavior of our particular audience. So we'd be trying to understand what our audience like, what type of corners are they interested in and all those kinds of things. So we have a wall different section on insights and demographics. And overdub will be trying to understand these two things. Okay, great. Now that was a small summary of your organic growth. Now let's move on to the inorganic part of our account growth. By inorganic growth, what I mean is that you have to pay in order to grow your Instagram page. And in contrast to organic section, what we did in the organic section is that we didn't have to pay in order to grow our Instagram page. In the inorganic section, you have to pay in order to grow your Instagram page. So this method is usually used when you don't have the patients as well as the time in order to grow your Instagram page. So as you can see on the screen in the inorganic section, we'll be taking a look at two different types of inorganic growth. And the first one is using Instagram advertisements. So there are in-built Instagram ads that we can run. And secondly, you can use paid promotions. We'll be taking a deeper look at these two things in the inorganic section of this course. And I hope you are eagerly waiting to learn more about this. Now lastly, before concluding this course, we'll be taking a look at different ways to monetize our Instagram page. So there's the internal monetization as well as external monetization. There are a lot of these monetize your Instagram page. So if you feel like you're not capable of doing the monetization through one method will be having a lot of other ways to monetize our Instagram page. So you don't have to worry much about Instagram monetization. Focus on Instagram growth and the different ways of monetization that I'll be showing you in this course would definitely help to grow your Instagram page. Now, before concluding this intro video, I wanted to share with you my personal experience in the field of Instagram growth. As I've shown you on the screen, I've grown a quote speech on Instagram. And currently while I'm making this video, my page has around 29 thousand followers. I believe that if an ordinary person like me, you can grow and Instagram page just by posting quotes. Then I believe that you can also grow your Instagram page to a massive number of followers. And apart from growing this Instagram page, I've also worked with companies called water after college, transition, education services, etc. And I will also have them to grow the Instagram page to a massive number of followers using my Instagram strategies. And I also help them to weed out the common arrows that they were making while trying to grow their Instagram page. So a lot of people, whether it be companies or individuals, they usually make a lot of mistakes while growing the Instagram page. So I'll be addressing all those frequent mistakes that people make during the Instagram growth and monetization. And now I think that I've given you a big summary of what to expect from the scores, and I hope that you liked this video, but unfortunately, it's time to wrap up this intro video. What I waiting for, I'll be seeing you in the course. 2. Different Ways in Which You Gain a Follower: Hey there, welcome back to another video after scores. Now to begin our Instagram journey, I believe that you should know about all the possible ways in which you can get a follower. Well, to be precise, you should know all the possible ways in which new people who are in their followers somehow come to see your page. And if your page is really good, then people would definitely follow you. So let's take a look at the different ways in which people arrive at your page one-by-one. Now the first way in which people are going to see your continents are from the Instagram search step. It is actually not called the Search tab. It is commonly called the Explorer tab. Now, as you can see on the screen, if you click on the search icon at the bottom of your Instagram page, then you'll be able to see a variety of comments on your explorer tab. Now, a lot of people would be browsing through this Explore tab when they are super bored and what to kill their time. So a lot of people would be seeing your comments from the Explorer Deb. That is the first way in which people are going to see your content's. Great. Now let's take a look at the next way in which people come to see your page. The next way in which people come to see you icon and through the Instagram real step. So as you can see on the screen, if you click on the reals, but then at the bottom, what do you see on the right side appears on the screen. Now a lot of people are viewing real frequently and therefore it is a very good place to gain followers. Now if you noticed on the Instagram Reels, Instagram has put a Follow button next to your username. Well, earlier this was in debt. When they follow button was introduced next to your username in the real step, now, people can directly follow you from your Instagram Reels. Instead of taking the time and clicking into your profile and checking out your profile and then following you. That is a really helpful feature for people to follow your comments quickly. Now let's take a look at the next way in which people come to see your contents. And the next way in which people come to see your Instagram page is through the search engine of Instagram. Imagine that one fine day a person taught like this, or I am really demotivated. So I'm going to follow a few motivational quotes page. What they're going to do is that they are going to search on the search engine of Instagram. And you can see on the screen that I've searched for the word motivation. And you can see that a lot of pages related to motivation would appear on the search engine. If you're running a motivational quotes page, then you want your Instagram page to appear like this when someone searches on the search engine off Instagram. And if they clicking DO page, and if they like your page, then they would obviously follow you. That was another way in which people come to see your comments. And that is through the search engine off Instagram. And you can see that I've searched for photograph E2. So if people like photograph, they would be searching for photography. If they like coding, there'll be searching for coding, etc. So you have to optimize your Instagram in such a way that when people search for the keywords related to your niche than your page would appear on their Instagram so its results. Now, when I asked my followers out, did you find my page? A lot of people reply it by saying that they wanted to see a lot of quotes in their feed. So they went to the search engine of Instagram and the search for quotes pages, and they found my P is true the search engine of Instagram. So I hope you understand the point that a lot of people will be searching for pages related to what you are posting grade. Now let's take a look at the next way in which people see your Instagram page. And the next way in which people come to see your Instagram page is through your already existing followers. Now imagine that I posted a post on Instagram. So obviously Instagram is going to show it to my followers. Now if my followers find it relatable and they think that someone else needs to see this post that I've posted. What they are going to do is that they are going to share my post to that person or the people who they think should see this post. Now, either they can just mention that person in the comments section as I've shown on the image on the left, you can just use the at the rate of symbol or the symbol that you use for emails and type the username of that person whom you want to see that post. And they would be notified instantly by Instagram saying that such and such person has mentioned them in the comments section of a post. They can also just share that posts in the Instagram story. Or they can just share it to other people personally. So that is another way in which people with media Instagram page and that is through your followers when your followers share your comments. And if the people whom they are sharing it to like your page, then they are going to follow your Instagram page. Now let's move on to the next way in which people come to see your Instagram page. And the next way in which we will come to see her Instagram page is through hashtags. Now unlike Facebook, where hashtags Don't play a big role in growing your Facebook page. And Instagram hashtags play a major role in your Instagram growth. So as you can see on the screen, I've searched for the hashtag, hashtag motivational quotes. And you can see that a lot of posts related to this hashtag has appeared on the screen. At the top you can see a follower. So a lot of people would be following these kinds of hashtags. And what we should do is that we should be creating strategies that revolve around these kinds of hashtags. So we have a wall section called hashtag research section in the scores. And we'd be dealing with all the kinds of hashtags in that section, we'll be dealing with how to find the right hashtags for your Instagram page and all those kinds of things. For the moment, you just need to know that a lot of people visit your Instagram page or at least see your contents through hashtags. Now taking a look at the next way in which people come to see your content, you will see that a huge portion of your followers come from other accounts similar to yours. In this course, we'll also be taking a look at strategies that revolve around funneling down audience from other accounts. So we'll be using methods like engagement's guest posting, growing together, shout outs, etc. So we'll be looking at a lot of things related to funneling down audience from other accounts. And as usual at the moment, you just need to know that you will gain a lot of followers from other accounts similar to yours. Now let's take a look at the last way in which people come to see our Instagram page. And the last way in which people come to see your Instagram page is true suggestions given by Instagram. If you don't know what Instagram suggestions are, I've shown it on the screen for you. Basically, Instagram suggests people a lot of accounts to follow depending on their interest. When Instagram suggests your page to people around the world, they would visit your page and they would follow your page if they like your page. Now as you can see on the screen, I've shown two ways in which Instagram, so Instagram page to others. The first way is, as you can see, when people follow some accounts, say some topic on Instagram would be suggesting similar accounts just below that account as I've shown on the screen. The second way is when people are just going through their Instagram stories. Suddenly Instagram would be suggesting accounts like this as shown on the right side of the screen. So that is the two ways that Instagram's address accounts to a lot of people depending on their interests. Now those were the many ways in which people come to see your page and follow you. And I might have missed one or two ways in this video, but I promise you that I've included them all in the scores and you'll be seeing them one-by-one in each section of this course. You might ask me, well, why should I know all the ways in which people follow me? Well, the trick is symbol. We will build our foundation by knowing all the ways in which people see your page. And then we should create our strategies of Instagram growth around these different ways in order to get the maximum number of followers. Now you might have a really good page and you might be posting really valuable components. If people don't see your page, then there is no use in posting valuable content and creating contents with lot of efforts that take ours of time. That is what we focus on this course. We'll be focusing on creating valuable contents, will also be focusing on strategies that revolve around making a lot of people are a huge number of people see your comments. So I hope you have scratched the surface of the scores and we'll be getting deeper in the coming videos. So now let's take a short break and we'll be continuing in the next videos. 3. How does the Instagram Algorithm Work?: Hi there, Welcome back to another video of this course. Now in this video we will try to understand how the Instagram algorithm works. We have to understand how the Instagram algorithm works because it is one of the crucial parts of our Instagram growth journey. So now let's start from the types of corners on Instagram. So these are the normal posts on Instagram. Then we have the instagram Reels, then we have Instagram stories. And lastly we have the videos and the IGTV. I don't know if whether IGTV is there currently because I think Instagram has combined videos and IGTV into just videos. These other types of contents that you can post on Instagram. In this video, we'll be taking a look at how the Instagram algorithm works for Instagram posts, mainly in the real section, we'll be taking a look at how that rhythm works for reals and for the Instagram stories, we'll be taking a look at the story section. Okay, great. Now before going further into understanding the Instagram algorithm, one thing that I want you to take note is that when you post comments on Instagram, instagram on show it to all of your followers. So let me make this point a bit clear by taking an example. As you can see on the screen, I have the post insights of one of my posts. So I posted this post when I had around 10 thousand or ten K plus followers. And as you can see at the top there is the reach matrix and it says 104,718 people are aiding accounts saw this post and below, I've pointed an arrow to the followers versus the non followers division. So as you can see, all the around 6,217 of my followers saw this post and the rest of the visitors were non followers. So I had more than 10 thousand followers and only 6,217 out of them. So my post, that is the first thing that I want you to take note of. Not all of your followers are going to see your Instagram posts. You might ask me why. Well, the answer to that question is that is how the Instagram algorithm works. Well, we can change the Instagram algorithm, but we can understand how the algorithm works and adapt ourselves to it in order to grow. So this is how the Instagram algorithm works. So as you can see on the screen, Let's start from the top left-hand corner. Imagine that I posted a post on Instagram. Instagram is going to do is that Instagram is going to show my comments to a few people. And I've pointed the arrow towards a few people on the screen. I've, as I've told earlier, please note that Instagram is not going to show your content to all of your followers. Instagram is going to show it to only a few people. It can be a followers as well as your unknown followers. So after showing it to a few of your people, what is going to happen is that those people are going to interact with your contents. Now what the Instagram algorithm does is that it checks for content interaction. So if it detects a high interaction from the audience that it shows your content to, it would show your comments to more and more people. So as more and more people see, it detects the economy interaction again. And if again more people are interacting with the economy, then the Instagram algorithm would show it to more people. And the cycle keeps on happening until it detects no more content interaction. And when the stage of no interaction from your audience has reached, the Instagram algorithm would stop showing you a continents to more people, and that would be the end of the reach of that Instagram posts. So now you can just go through whatever I've shown on the screen on how the algorithm works. But I feel that this diagram doesn't explain properly. Let me show you another diagram which could help you to understand the Instagram algorithm better. So as you can see on the screen, this is how the Instagram algorithm works. And as I've said in the previous slide, Instagram show your comments to a few people and it checks for interaction. If it did XI interaction, it would go back to the first step and it will show it to more people. And the cycle keeps on happening until it detects no interaction. And when it reaches that stage of no interaction, it would stop showing economists to more people. I think this is the best diagram to help you understand how the algorithm works compared to the previous diagram. I hope you understood how the Instagram algorithm works. Now a few question remains, so let's take them one by one. The first question would be, what our content interactions? As you can see on the screen, these four things collectively are called Conan interaction and corn and interactions are like comments, shares, and saves. Most people think that saving the post is not an important part. Well, actually saving the post is one of the most important part. For the moment. What I want you to know is that these are the interactions. Now let's move on to another important thing that I didn't mention in the algorithm diagram. This is what I didn't mention in that part. And that is, it is important to get a high number of engagements in the first one to two hours. So here the time is very important for your Instagram algorithm. When you post the content, you have to get a high number of likes, high number of comments, a high number of shares, and high number of saves the forest one to two hours because the first one to two Rs is the crucial part of your Instagram algorithm or Instagram growth. You might ask me how to receive high engagement in the first one to two hours? Well, there are two answers for that question. The first answer would be a technical factor and the second answer would be a qualitative factor. In the case of the technical factor, it is all about the timing of posting your contents. In the qualitative factors. It is all about creating quality content. We'll be talking more about the qualitative factors are creating quality contents in the content creation section of this course. So we leave that aside for the moment and let's focus on the technical factor, or in other words, the timing of posting your content. So as you can see on the screen, the question arises, when should I post my contents? So the answer to that question would be post at a time when you get the most number of engagements. When I answer that question, that way you'll be having a next question. And that question would be, when will I get the most engagement? So again, to answer that question, the answer would be post when a high number of your followers are online, when a lot of people are online, and if you post your comments, a lot of people who will be seeing equivalence, and hence the number of people interacting with your corners would be high. Now that is the trick to increase the reach of your posts. But again, one question remains, how do I know the time when a high number of my followers are online? Well, that is what we are going to discuss in the insights and demographic section of this course. We'll be dealing with all those things in the insights and demographic sessions. But for the moment, I hope you understood how the Instagram algorithm works. And that was the topic of this video, and that was an introduction of Instagram algorithm. And we'll be taking a look at all of the things that I mentioned in this video in the coming sections of the scores. So don't worry for the moment, we'll take a short break and we'll continue in the next section. 4. Switching to a Professional Account: Hi there, Welcome back. In this section we'll be talking about setting up your account, and we'll be talking about account optimization. Now in this particular video, we'll be talking about switching to a professional account. Let's start by asking ourselves, why should I switch to a professional account? Or in other words, what is so great about a professional account when compared to a normal personal account? The first reason why you should switch to a professional account is because in a professional account you'll be able to see the page insights as well as the individual post insights. Now as you can see on the screen on the left you have a snippet of the page insights. And on the right you have a snippet of the insights of one of my posts. Now there is a famous quote that says, you can't manage what you can't measure. Insights are basically all about numbers on how many people liked their posts. How many people commented, how many people are sharing their posts? How many people who save your posts, then how many reach your post God, how much of them from your followers and how much of them were from your non followers. Then we have other datas like the top location, we have age range, then we have graphs and all those kinds of steps for posting sites as well as a page insights. These tools are really, really helpful for our Instagram growth. And we'll be talking about these tools in the insights and demographics section. Okay, great. Now the second reason why you should switch to a professional account is because in a professional account you have the option to use Instagram promotions, or in other words, you have the option to run advertisements. Now as you can see on the screen, this is one of my posts, and now I've pointed my arrow to a button called Boost posts. So if you click on that, we'll be able to advertise this particular post. So at the moment you just need to know that if you click on that boost post icon, you'll be able to advertise your posts. And we'll be talking about advertising your Instagram posts and other kinds of advertisements in the inorganic section of this course. Now let's take a look at the third reason why you should switch to a professional account. The third reason why you should switch to a professional accountants that you can organize your Instagram messages are direct messages efficiently. Don't get confused. Let me show you what I meant by messages can be organized efficiently. So as you can see on the screen when you switch to a professional accountant, your messages are DMZ, as you call on Instagram will be divided into two sections, and that would be primary and general sections. Now a lot of people might be replying to your Instagram stories, and they might also be messaging you randomly as your pH grows bigger and bigger. This primary and general division feature can help you a lot. What I do is that I send all the random messages of my followers in the general section. And the people I know are the accounts that have similar content related to me. Verified accounts which most probably it would be celebrities. I would put all of them on the primary section. So I hope you understand how useful this division of primary general is. So at the moment, if you are having a small number of following, then not a lot of people might be replying to your messages, whereas your page grow, you would definitely require this messaging option. And in the case of a personal account, you don't have this division of primary and general. I hope you understood how useful the professional account would be for organizing your messages. Now we've talked about all the advantages of a professional account, but there's actually one disadvantage of using a professional account or a personal account. Now on the screen I have shown you a personal account. You can see that I have to request this personal account or this page to follow them. Only when they accept my request, I'll be able to follow the speech or I will be following the speed. So my point is that you have the privacy to choose who follows you in a personal account. But for a professional account, you don't have that privacy because you can turn your professional account into a private account. But a personal account can always be made into a private account or a public account. That is the only disadvantage that I find about professional accounts. Now let's get a bit practical. Now let me show you how to switch to a professional account. So as you can see on the screen, open the Instagram app first and click on My Profile section at the bottom, as shown on the image on the left. Now at the top right-hand corner, you will see three parallel lines. Click on it. And after clicking on those three parallel lines, you should click on the Settings tab as shown on the left image. After that click on the Account section as shown on the right image. Now after clicking into the account section, scroll to the bottom and you will see the switch to a professional account option. Click on that. And now instagram will ask you to choose the type of contents that you go into post. It can be a digital creator, you can be a blogger, an artist, and education section, or you can be an entrepreneur, health and beauty, etc. So choose the type of nice that you are in. Love, as you can see on the screen, on the left image, I've chosen the title of writer. You can click on Done. And after clicking on Instagram would ask you, as shown on the right image, are you a creator? And they would ask you to choose between a creator account and a business account. The creator account is best for public figures, cotton producers, artists and influencers. And the business account is best for retailers, local businesses, brands, organization and service providers. So choose whether you are a creator or whether you are a business. And as you can see on the screen, I've chosen creator and just click on Next. And your account would be set up for a professional account and you'll be able to use the tools for professional accounts. I hope you understood why you should choose a professional account or a personal account. And also I hope that you know how to switch to a professional account just as I've shown. So that is all about switching to a professional account. We'll wrap it up here and I will see you in the next video. 5. Account Optimization: Hi there. Welcome back to another video of this section. In this video we'll be talking about account optimization. Let's start by looking at the importance of account optimization. Or in other words, why should you optimize your Instagram account? Let me give you an example. Now imagine that I'm creating a course on Udemy. The course is about copywriting. I posted my course on Udemy. Now imagine that someone wants to learn about copywriting and goes to the search engine or the search bar of Udemy and searches the word copywriting, as I've shown on the screen. Now there are 1213 search results for the word copywriting. If you look at the screen, my course has been listed on the first page of Udemy. When that person who searched for the word cooperating, scroll through the first page of Udemy. And if they get attracted by my course picture, the headline, the name, etc, they will click into it. And if they liked the demo videos, then they would obviously by my course, right? The first step here was to make my course appear in the first page when someone had searched for the word copywriting. To achieve this, you have to use the keyword in the title as well as the subtitle. You can see that the title is copywriting master, the art of persuasion. And you can see that the subtitle is like a magnet. The only copywriting course that you will ever need. I put the word copywriting both in the title as well as the subtitle. So that is one of the reasons why my page appeared on the first page when somebody searched for the word copywriting. Now if the second step here was to make your page attractive enough to make people click into it. So whatever we have discussed in now is the main points of what is called optimization. Now there's a funny quote out there that says, the best place to hide a dead body is on the second page of Google search result. Well, the meaning of this quote is that it is very important to make your website or your Instagram page appear at the top of search result. Okay, after hearing all these things, if you still don't know what account optimization is, here is how I define it. And as you can see on the screen, this is the definition of account optimization. And the definition is the things that you do to make an Instagram page easily discoverable and follow-up. We have talked about account optimization in Udemy, in Google, etc. Now let's stick to Instagram. When I say you need to optimize your Instagram page, that would include five things, and those things are your username. The second thing would be a profile picture. The third thing would be a name. The fourth thing would be a bio. And the last and the final thing would be a profile grid or heavier posts look like in your profile. Okay, now let's get practical and let's optimize our Instagram account. Let's go with the motivational quotes niche for now, as it would be easier for me to explain it as well as for you to understand it. A few keywords related to the motivational quotes niche, our motivation, success quotes, hard work, growth, etc. So these are the important keywords that I have to keep in mind, mind, okay, Now the next thing that I'm going to do is that I'm going to go to the search engine off Instagram, and I'm going to search for keywords such as motivation, success, quotes, Hardware growth, etc. So as you can see on the screen, a lot of top accounts related to motivation as appeared when I search for the keyword motivation. Now what I'm gonna do is that I'm going to write down all of those usernames of those top accounts on an MS Excel spreadsheet. As you can see on the screen, I've written down the usernames of a few of those accounts. And the next thing that we're going to do is that we are going to come up with a better name than these top accounts. So you have to think for a few days, you have to brainstorm, you have to ask your friends, and you have to do all those kinds of things to find a better name, give it time, give it two to three days and come up with a better name than these top accounts. And then what you're going to do is that as you can see on the screen, we'll click on My Profile icon at the bottom of Instagram. And then you have the edit profile section. Click on the Edit Profile section. And then as you can see on the screen, you have a section called username. I put my username hasn't clipped over there. That is the first thing that you have to do. I have to convert all the top accounts and then you have to come up with the best username compared to all of them. Then what you have to do is that you have to go back to all those top accounts and you have to check their name, then you have to check their profile, then you have to check their bio. You have to take all of those top accounts and then you have to compare all of these elements of account optimization. And then you have to come up with a better name, with a better bio, with a better profile picture and all those kinds of things compared to theirs. Now the next thing, what we are going to do is that we are going to write the name. And as you can see on the screen in the name I put the words motivation, success, and quotes. If you think about it, the name and the username or the key part for search engine optimization. So when someone's searched for the word motivation, you are paid should appear up. When someone's searched for the word success, your page should appeal. When someone searches for the word quotes or hospital club or something like that, your pins should be the first page that should appear on the search engine of Instagram. So that is the reason why I put keywords in my name and in my username. So you have to put keywords related to your niche, whether it'd be photography, whether it be coding, whether it'd be designing, whether it be cooking or anything that you want. You have to put keywords related to your niche in your name and username. Now the next thing we are going to find is a good profile picture. If you're bad at designing than the best way to find profile picture is from Pinterest. I'd be putting the link to Pinterest in the resources section of this video. So Pinterest is a very good place to get ideas for your profile picture and also for your comments. And I've searched for HCI logo and hc stands for hustled club, and I'd be taking the first one. And as you can see on the screen, I put the first one as my profile picture. And if you have noticed, I also put the biofilm icon and the bio reads. People often say that motivation doesn't last. Well neither does batting. That's why we recommend a daily. I hope that was a good profile picture and that was a good username and that was a good bio. So people are going to get attracted to this username or this bio or anything. When people, if they can do it, they're going to definitely follow my page. So I hope you understood what I count optimization is and how to optimize your Instagram page. So I've shown you all the ways for a motivational quotes niche and the steps to optimize your niche is very similar to the motivational quotes. Nice, I've just joined the example of motivational quotes niche. You can do it for your niche, whether it be for graphy, designing, etc. That's the end of this video and the end of this section. We'll be taking a short break and we'll be continuing in the next section. 6. Engagement Rates: Hi there, Welcome back. Now in this video we'll be talking about engagement and engagement rates. So let's start by asking what our engagements and the answer to that question is. Engagements are the ways in which your audience would interact with your contents. So there are mainly four ways in which your audience can interact with your Collins. And they are by liking your accordance, by commenting in your contents, by sharing economy, and by saving your posts are coordinates for later. These four ways in which your audience in Greg, with your comments are collectively called engagement's, okay, Now there is something else that I want you to know. As you can see on the screen, I'm showing the insights of one of my posts. Now what I want you to focus on are the number of flights and the number of reads. You can see that this post has got to reach up on 104,718. And the number of likes for these posts are 11,840. To the point I'm trying to make a symbol. Not all people who view your contents are going to like your posts. Now you might ask me, why am I only focusing on the number of likes and not on the number of comments, the number of resorts and the number of saves. My answer to that question is that when you visit someone else's page, you wouldn't be able to see the number of reach, the number of shares, the number of sieves. The only two metrics that you can see would be the number of likes and the number of comments. That's the reason why we are focusing on the number of likes to estimate the number of reads that opposed God. So as you can see on the screen, this is how I estimate the number of reach that a postcard after I check the number of lights of that boast. Now please note that these aren't exact figures. They can vary drastically. This is just an estimate that I came up with after taking a look at a huge number of insights over a long period of time. So as you can see on the screen, if opposed as the number of legs of a 100 likes than the reach of that posts would probably be 1000. And if the number of legs would be 1000, then the reach of that posts would probably 10 thousand. And if the number of likes of a postdoc or 10 thousand, then the reach of their posts will be around 100 thousand reach. I hope you understood how to just estimate the number of friends that a postcard by looking at the number of likes, soda, let's view the most important part of this video, and that is engagement rates, soda. I've shown you how to take the engagement rates of a page on the screen. The first step is check the number of followers of an account. And the second step is to check the number of likes of at least ten to 20 posts of debt account and identify the average reach that page gets for its contents. In the previous slide I showed you how to check the number of reach of a page by looking at the number of likes a postcard from that page. So the last step is to compare the reach with the number of followers. I'm pretty sure that this theory might be confusing to you and I'm pretty sure that you might have not understood anything, but don't worry, let's take a look at few examples. And you're going to understand the final place where we are trying to get. Now, as you can see on the screen, imagine that you went to a page with 500 followers and you check the few of its posts and around almost all posts got a 100 likes. That is actually a good page. Now let's move on to the next one. Imagine that a page has 5 thousand followers and the average number of likes for its codons are around 1000 likes. So that would be a good page. Now let's move on to the next data and you can see vitals and followers and 1000 legs. Well, that is also really good engagement rates for that page. I would be saying that it is a good page. Now let's move on to the last data and you can see that 10 thousand followers and only 100 lights. That would be a really bad pitch. But you can actually isolate individual pages just like that. You have to check all the other pages related to that niche and then you have to come to a conclusion. I'm pretty sure still now you haven't understood what I'm trying to get at. So don't worry. The point of this slide is that imagine that a page has 1 million followers. And if all of it's gone on his desk, 100 likes, then that page is of no use for us. I hope you understood that symbol point that I'm trying to make from this slide. As you can see, imagine that I'm running a page on motivational quotes. And as you can see on the screen, I went to the search engine of Instagram and I've searched for motivation. If you are someone who is running a page on photography, or if you're running coding, etc, etc, then you have to go and search for keywords related to your niche. And as you can see on the screen, after I search for the word motivation, a lot of pages showed up. What I'm going to do is that I'm going to check the engagement rates of each and every page. So as against you in the screen, the first piece that I'm going to check is the page called wealth. Now I hope you remember how to check the engagement rates. The first thing that you have to check is the number of followers. Those pages having around 3.9 million followers. Now let's take a few of its posts. And as you can see on the screen, these are few posts of the page wealth. And you can see the first post has around 13,931 likes the second post as around 20 thousand legs and the third pose as around 15,730 lights. So what we're going to do is that we are going to follow this page, are, we are not going to follow this page depending on the engagement rates that the spade get from its followers. So this page is having around 3.5 million followers and an average of around, say, in 17 thousand likes. So the question to you would be, would I follow this page that has 3 million followers and around 70 thousand likes on average, when you can individually say that you have to go and check other pages too. So let's go and check the next page of the same niche. So as you can see on the screen, the next page is called Motivational Monday is, and this page is around 1.2 million followers. And as usual, we are going to check the posts of the speed. So as you can see on the screen, I have three posts, and the first post as around 18 thousand likes, the second post just around 70 thousand likes, and third post as around 16 thousand likes. So the average number of likes for this pose is around 17 thousand. And let's go and take a look at one more page. The next page is called 6AM success and the number of followers for the speed is 2.2 million. And the number of lights for one of his pose is 1002nd. One has 2 thousand, the total one has 11,829. What we did is that we took three pages. The first one was wealth, the second one was Motivational. Monday is the third one is 6AM success. And each one of them had around 1 million to 3 million number of followers. You can see that the first two pages at an estimate of 70 thousand likes for each of its pose. But this page has around all the 2 thousand or 1000 likes. A page with million followers and Ollie gets 1000 likes. I wouldn't be following this page, but I'd be following the other two pages because on average, the pages for motivational quotes get 17 thousand likes for each of its posts. So that is the point I'm trying to make over here. You have to go and find out all the top accounts of a niche. And you have to check the engagement rates. And if the engagement rates are really good, you have to follow those pages. So as you can see on the screen, you have to follow at least 50 to 60 top accounts of your particular niche. I'd be searching for motivational pages and I'll be searching for 50 accounts and I'll be following them. Now, you might ask me, why should I follow 50 to 60 top accounts of my particular niche? The answer to that question is if you remember from one of the previous videos where I told you the different ways in which you gain a follower. This was one of the way in which again a follower, and that is true. Instagram suggestions. Instagram would suggest your account to a lot of people. When you follow top accounts related to your niche, that is the motivational quotes niche. The algorithm of Instagram understands that your page is a motivational quotes page. That is the benefit of following 50 to 60 top accounts. The Instagram algorithm would show your contents or suggests your comments to a lot of people. Now there are other benefits that we are going to take a look at in this course like funneling down top accounts, etc. We'll be taking a look at them in the coming sections of this video. But for now what you have to do is that you have to check the engagement rates of the top accounts of a niche. You have to find at least 50 to 60 top accounts and then you have to follow them. I think that is the crux of this video, and I think it's time to end this video. We'll wrap it up over here and we'd be continuing in the next video. 7. How to Add Value to Your Contents?: Hi there. Welcome back to this new section of this course. Now in this video we'll be talking about Khan and creation. To begin with, There's a famous thing in the world of digital marketing, and that is content is king. And recently I've seen people start to say that engagement is green. So you need both the king as well as the Queen for your Instagram growth. Because on one hand, if you have really good comments, but if nobody is seeing your comments and engaging with it, and obviously you can grow. And on the other hand, if you have a huge number of people visiting your page, but the economists have no quality than it is of no use because people would simply visit your page, check the contents, and then leave your page without following you because your coordinates doesn't have quality. Now in this video we'll take a look at the king, and in the next sections we'll take a look at the queen. First things first before talking about content creation, I want you to understand something else. And that thing is to niche down your Instagram page. Now, you might ask me, what is a niche? Or niche is a specific category into which our Instagram page would fall into. So for example, if you're posting comments related to cooking recipes, then cooking is your particular niche. And if you're a photograph or who posts corn and is related to photography and all those kinds of things, then your particular niche is photography. If you're a quarter or a designer or something like that, then that would be the particular niche that your Instagram account falls into. Weren't thing that you have to notice that you can have subcategories for a niche. For example, take the case of photograph. Now photograph is a very broad niche. And in photography you can have wildlife photograph, photograph E, F, and H. Then there's modelling photography and all those kinds of things. You can choose among these as your specific niche. That's the first thing that you have to do before starting your Instagram page. And that is to niche down and identify what kinds of corners are you going to post on Instagram. Now, I think it's time to take a look at valuable contents. So as you can see on the screen, I've differentiated valuable contents are valuable niche From a niche that doesn't have any value. Now under the null value section, you can see that nice, that just post quotes doesn't provide any value to the people viewing it. Now in my personal case, I started off by posting quotes and I still post quotes, but I had an advantage because currently the courts niche and especially the motivational quotes niche is highly saturated and it is very difficult to grow in that niche. But when I started my quote, speed, it wasn't as saturated as now. And if you wanted to grow a motivational quotes space now, you would have to run advertisements to grow. So if you have the cash to spend, then it is okay to be on this niche. But if you don't have money to spend, then don't choose the quotes niche. Okay, great. I hope you understood the type of corn that doesn't have any value. Now on the other side of the coin, we have the valuable contents. Now when I say valuable comments, I always mean these four things. If your content falls into any of these four things, then congratulations, you're continents have value. As you can see, these are the four things. Let me read it out for you. And they are if your content is relatable than your icon and as value if the content is informative, DO viewers the new icon and as value if your content is funny, for example, a meme speech, the new economy does have value because you're entertaining your audience and they're laughing at you or memes. Lastly, if economists are visually and audibly appealing and congratulations, your content has value. So the last case of visually and audibly appealing usually falls for photography, niche, dancing, niche, music, niche where you're seeing and August kinds of things. So I hope you understood what a valuable contents are. Now let's take a look at few real life examples of comments that I value. Now let's start with a motivational quotes niche that I said doesn't have any value. So if you are planning to post comments related to do motivational quotes, nice and all those kinds of things. Always post quotes that stand out. And as I've said earlier, this is a very saturated niche. A lot of accounts are coming up and it is very hard to grow in this niche. So if you're trying to grow, you should post-conference that stand out from other top accounts and similar account to yours. So this is one of the examples that I have for you, and this page is called the billionaire playbook. And you can see the contents of this page are really attractive and really catchy. And disposing has added a black background to it. And people who would definitely follow this page, because the quotes that this guy pose is really, really attractive. That is the first thing that I wanted you to note. If you're posting in a nice That is really, really saturated, you have to try to stand out as you won't be able to grow your Instagram page. Now let's move on to the next thing. The next thing is your economy should be informative. And I have two examples for you on the screen. Now on the left side you can see an Instagram page with a username, the henna shake, and she posts comments related to Conwell, which is an online editing platform where you can edit easily. So she bows conference related to tips and all those kinds of things. If you visit our page, you are definitely going to find a value and then you're going to understand why people are following her because she gives out tremendous value to our followers for free. That is the reason why people are following the hyena shake account. Now let's move on to the next example. And the next example is Ms. X0. What this person does is that she posts instagram Reels related to MSX. So she kinds of post-conference related to the things that people didn't know about MSX. And that is the reason why she's having a huge number of followers. When I encountered one of the contents of this page, I felt like, wow, it's a really good page and I followed this page. You can see that the key takeaway from this is that Yukon and should be informative. Now if your economy is not informative, the next thing that you have to do is that your contracts should be at least relatable. Now this is one example that I can give you and this page is called create the Lao. This person's name is Mark groups and each post comments related to relationship advisors and all those kinds of things. And a lot of people can relate to the advisors that dispose and posts. And that is the reason why this person has around 1 million followers. So that is the next thing that you have to focus on. Your content should be relatable if they are not informative. Now if your contents are not relatable or informative, what do you have to focus on is the wishful appealing of your comments. So as you can see on the screen, this is a photograph, the page, and you can see that the continents, this dipoles, are really visually attractive, and hence he is having a huge number of followers. You have to show your audience that you really deserve to be followed. So that is the main thing that you have to take away from all of these, your economy should be informative, it should be relatable, it should be funny. Orange should be visually appealing or audibly appealing, then you're definitely going to grow your Instagram page. Now I think I'll show you how to measure whether your audience are valuing your contents or if your accountants are valuable. If you look at the screen, you can see that there's a number of likes, that number of comments. Then you can see the number of shares and there's a number of saves. What do you have? The focus here is that you should focus on the number of shares and the number of sales. If a lot of people are saving your comments and if a lot of people are sharing your content, then it means that your comments are really informative and valuable enough for your followers to reshare and save that post for later. So those are the two metrics that you have to focus. And I don't think you have to focus on the number of legs and number of comments to understand whether a post is valuable, you just have to focus on the ratios and the number of Saves because the number of researchers and the number of safes are the primary indicators are valuable comments. That is, have you check whether your economies have value. You just take the number of researchers and the number of Saves. And if those numbers are really low, you have to try to bring those numbers up by posting valuable contents. Now, I think it's time to give you a few resources for creating valuable components. The first resource that any digital marketer would give you a scalar.com. I've put the link to canva.com in the resources section of this video. So if you're not familiar with canva.com, you can see that it is a designing platform specifically created for non designers. If you are a designer, then you would obviously use Adobe products like Photoshop and all those kinds of things. If you're not a good designer, then don't worry, you have canva.com and it is a really helpful tool and I suggest you try it out if you haven't. Now the next resource that I wanted to give you is removed dot Vg. And I put the link to the side in the resources section of this video. And as you can see on the screen, this is what removed RBG does. Now on the right side you can see the before image where I have my image with a lot of background and all those kinds of things. So when you upload your image to remote RBD, you get the product as shown on the right side of the screen, and that is the after section. And there you can see that the background has been removed by this feature. Is there in camera.com that I've shown you previously. But the problem in Canada is that in order to avail feature of removing background, you have to buy the Canva pro. If you're not ready to buy the camera pro, then this is the best side to remove backgrounds and I hope this will help you. So just go to the Resources section and you'll find the link to remote RBG. Now let me give you a few other websites suggestions. So as you can see on the screen, the first two websites or pixels and free peak. So those are stock images and vector images. I put the link to all of the sides in the resources section of this video. Go out there and check all of these. And in the flat icons and icon finders, you'll be able to get a lot of icons. And what I would say is that check out these websites and you're going to definitely like it. Now in the previous slide we saw stock images, websites like pixels and three big. Now in this slide you can see a website called cover. What cover does is that it gives you stock videos. So if you wanted to download free stock videos, then cover is the best website for it. So I put the link in the resources section, you can check it out. Now moving on to a very important question, how to add value to your posts? As you can see on the screen, there are two types of posts on Instagram, and the first type is a single type of posts, and the other is the carousel posts. And posts are swiping posts where you can put a maximum of ten slides and people who have to just slide, slide, slide till the tenth one. The trick is symbol you have to post care also post and Carlson posts are the ones that add value to your contents. Single post does add value to your economies, but not as much as kairos repost. That is the first thing that you have to know to add value to your economy. You have to post carousel post. Now there are other things that you have to focus on. Writing a catchy headline. On the left side you can see that the catchy headlines, top nine editing apps. And on the right side you can see that the headline is weekly tech around up top deck updates of the week. What do you have to do is that you have to catch the attention of your audience using catchy headlines. Now I can do a whole different course or headline mastery, but this is an Instagram goes, so we'll just stick to Instagram after getting the attention of your audience, the next thing that you have to focus on is to deliver quality contents. And at the end you have to provide something called a CTA and a CTAs actually a call to action. So as you can see on the screen, I've swiped swapped slide to the end. And at the end there is an action that dispersion is trying to do and that is to share this post to your friends. Now the action that you want your followers to take and be sharing your posts, liking your comment, following new and all those kinds of things. What do you have to do is that at the last slide, you have to put a CTA that says if you liked this cone and follow my page and all those kinds of things. And on the left side you can see that in the comments also there is a call to action. And that call to action says follow for the latest tech news and hacks. And then you have mentioned your Instagram page. So when people see this call to actions, they can click into your Instagram page and they can follow you. Now let me give you an example of how I added value to comments. So as you can see on the screen, this is a page called ward after college. And this page is having around 20 thousand followers. So you can see that the typical post for this top account with 20 thousand followers just has around 55 legs and 87 likes to this page was in getting much of a reach. So as you can see on the screen, I was hired as an Indian and I've created a poster. The poll says seven things which corona stole from college students. So what I've done is that I've created an economy that is related to water after college and I've created a care also. And you can see that the number of legs is 4,111, around 25 thousand plus people saw this post. That is what you have to do. You have to create quality gardens and you have to create relatable content that people like and people reshare to other people. So I hope you understood how to add value to contents. And as you can see on the screen, if you don't know how to create carousels, I have posted for you on Instagram that will help you to create carousels on camera. I put the link to this post in the resources section. You can go and check it out over there. So I hope this was the end of this video and let's wrap it up and I'll be continuing in the next video. 8. Content Poverty: Hi there. In this short video, I want to address a very common struggle that a lot of people have. And I would call this problem Khan and poverty. It basically is running out of contents to post, or at least running out of ideas for current events to create. Now let's take a look at the two disadvantages of Khan and polarity. So as you can see on the screen, the two disadvantages of corn and poverty are going short of contents is that the first disadvantage would obviously be that you won't have any more contents to post in your Instagram page. The second disadvantage of going short of contents is that when you are running out of contents, you will be really demotivated to post more contents and you would eventually stop posting comments for your Instagram page. This frequently happens when you are a small page and when you run out of continents, you'd be really demotivated as you see that your page is not growing. So what do you have to do is that you have to grab all the motivation and you have the posts very frequently, at least when you are a small icon. Because in order to grow on Instagram, you have to post frequently and consistently. If you ever find yourself in the situation called Khan and poverty, don't worry, I have a solution for you. If as you can see on the screen, this is the solution that I have for you. Before you start your Instagram page, create contents that you will use for the next 30 days. Or if the contents take time to make, then at least plant ideas for content for the next 30 days. Now if you are someone who posts quotes daily, then what you should do is that you should create contents for the next 30 days or you should create quotes for the next 30 days. Now if you are someone who pose designing tips or stock market tips or something like that, then you won't be able to post comments daily. But you should be able to post comments frequently, if not daily, at least twice a week, or twice a week. So what you should do is that you should at least plan comments for the next 30 days. So that is a trick to tackle this issue called cone and poverty. Now, as you can see on the screen, this is what you have to do. What you will be doing is that, or at least what I am doing is that I'd be creating contents for the 30 days. And what I'm gonna do is that I'll be posting for the next 15 days. And when we reach the 15, what we'll be doing is that you'll be creating another 15 continents or will at least plan the content ideas for another 15 days. The cycle keeps on going every 15 days. If you are going to calculate all these things, you are going to find out that you just have to create contents for two days only in a month, and you can rest for the environment excluding those two days. So this is going to help you a lot to tackle the continent poverty issue. So I hope this video helps you and that is the end of this short video and will become the new in the next section. 9. Introduction to Hashtags: Hey guys, welcome back. In this video, I'll be giving you an introduction of what a hashtag is. I'm pretty sure most of you might be knowing what a hashtag is, but I would still recommend you to watch this video. Who knows? Maybe this video might give you a new information on something that you didn't know about hashtags. Great, So let's begin this video by asking ourselves, what is a hashtag for the people who doesn't know what a hashtag is. Hashtag is a word or a phrase that is written after the hash symbol. So basically it's anything that you write after putting a hash symbol in front of it. Now on the screen I've used the hash symbol, which is followed by the word anything. So this itself is an example of a hashtag. Now the next question that arises in your mind would be, why should I use a hashtag on Instagram? Well, the main reason why I recommend people using hashtag is because hashtags can be used in any social media platform, whether it be Facebook, Twitter, LinkedIn, etc. But using hashtags on Instagram as a particular extra advantage, because Instagram allows people to follow hashtags. As you can see on the screen. I've searched for the hashtag, hashtag on Instagram and there's the Follow button. This means that a lot of people might be following different hashtags depending on the interest on Instagram. If you're someone who wants to grow your Instagram page, then this is a great chance to explore this feature of Instagram to gain more reach by using hashtags. I hope that is a great reason to start using hashtags on Instagram. Now before going further in defining the right hashtags and other steps related to hashtags, we'll take a look at what qualifies as a hashtag and what doesn't qualify to be a hashtag. In layman's term, we'll take a look at how to write a hashtag. As you can see on the screen, there are right ways to write a hashtag, which is denoted using a tick symbol. And there are wrong ways to write a hashtag which is denoted using an X symbol or across symbol. Now let me use the phrase happy life to make my point clear to you. Now under the tick mark, I've written happy life just like that without any space. That is a right way to write a hashtag. Now just below that we have happy, then we have an underscore and then I've written life. So this also qualifies as a hashtag for the phrase, a happy life. Now let's take a look at the wrong ways. Now, as you can see under the x or the cross symbol, writing happy and then a space, and then life is the wrong way because the hashtag only applies to the word happy and not life. I've denoted this using the maroon color. It would just be a hashtag, happy and not hashtag, happy life. Now the next wrong ways, happy life. In this case to the hashtag Oliver words for the word happy and not for the word life. So the moral of the story is not to use spaces and dots in your hashtag. I hope that wasn't hard to understand, right? Great. Let's move on to the next question of this video. And that question is, how many hashtags should I use? And as shown on the screen, instagram allows minimum of 0 hashtags to a maximum of 30 hashtags for a post and for Instagram Reels. For Instagram stories, the number is a bit different. We will be talking more about Instagram stories in the stories section, so don't worry about it. We'll also be talking about reals in the real section. Now the real problem about Instagram is that they don't reveal anything. But for the first time in the history of Instagram, instagram has said something via the official creator account of Instagram. What they have done is that they've posted something through the official creators account of Instagram. And as you can see on the screen, they have put hashtag dues and hashtag dunes. And the main thing that I want you to focus on has been put in a red box. So you can see in the hashtag dues Instagram has told do keep the number of hashtags between three to five. And in the hashtag don'ts, they have dual. Don't use too many hashtags. Adding ten to 20 hashtags will not help you get additional distribution. So that is what Instagram tells you on how to use hashtag or on the number of hashtags that you should use per post. So going back to the question, how many hashtags should I use on my post or Instagram Reels? And my answer will always be the same and that is experiment and find it out. This is because hashtags work differently for different accounts. For some accounts may be using 30 hashtags would be the best choice. And for other accounts, It might be using three to five hashtags. Just the way Instagram has told. The best way to find out the number of hashtags that works for you is to experiment and find it out. In the coming videos, we'll be taking a look at the different ways to find the right set of hashtags. That's YouTube. Personally, in my case, when I started out with Instagram and when I had around 500 followers, hashtag reach, we're just 44 other posts, it was 38 and some posts even got around 300 reach from hashtag. But later when my Instagram account grew to around 10 thousand followers, the story was completely different. As you can see, I've shown the insights of a single post. That post was having around 104,718 accounts reached. And specifically when you zoom into the hashtag bridge, you can see that around 37 thousand people saw my posts from hashtags. Now you might be thinking what 00:00 AM I trying to make the point that I want you to notice that when you have a small number of followers, the reach from hashtags might not explode like anything. But as your followers increase gradually, the reach from hashtags would also increase. Therefore, in order to achieve that, all you have to do is to be consistent and conduct experiments and find out the best set of hashtags that works for you. I hope that this was a good kick-start for this hashtag journey. Let's take a short break and we'll continue in the next videos. I will see you there. 10. Banned Hashtags: Hey there, welcome back. Now before searching for the set of hashtags that works for you, I believe that you need to know about two things. And those two things are bend hashtags and spammy tags. So in this video we'll discuss about band hashtags, and in the next video we'll take a look at spammy tags. Okay, great. Let's talk about band hashtags. Now. The dome band ash DAG is a self-explanatory term. Instagram has been a lot of hashtags. So you might ask me, why do Instagram band lot of hashtags? Well, I have three reasons for you. The first reason is some of those posts might have violated Instagram's policies. So a hashtags related to the contents of those kinds of post might be banned. The second reason is Hashtags with harmful keywords would be banned by Instagram. And the third and the final reason for binding hashtag is that hashtags that are considered as spam by Instagram would be banned. These are the three reasons why Instagram bands hashtag. I know that you are curious to know a bit more about these kinds of hashtags. Don't worry, we'll take a look at two examples to understand this clearly. Now to search for hashtags, open the Instagram app and click on the Search icon as shown on the screen. Now at the moment the search icon is at the bottom, but Instagram has a very bad habit of frequently updating their design. So who knows tomorrow the search icon would be at the top or bottom or in the side. Click on that search icon wherever you can find it. Now as shown on the screen, we have a tag section at the top. Just click on that tag section grid. So the first word that we are going to search for, the word brain, this is what showed up when I search for the hashtag brain, Nevada, you can see at the top, Instagram has put a disclaimer over there and it reads like this. Recent posts for a hashtag brain are hidden because some posts may not follow Instagram's community guidelines. So this is the example of a band hashtag. Now this hashtag is banned because it has violated Instagram's policies are guidelines. Now the second word that I'm going to search up is to depression. When I searched it up and click on the hashtag, depression, pop-up dialog box has come up. And what it says is that, can we help you post with the words you're searching for often encouraged behavior that can cause harm and evenly to dead. If you're going through something difficult, we'd like to help. Then just below that we have three buttons. The first button reads gets abode. The second button is show pose, and the third button is canceled. So let me click further into this hashtag. And by clicking on the show posts, I would see the posts of these hashtags. I'm clicking on Show post. Whenever you can see the posts for this hashtag depression. Now just like earlier, Instagram has put a disclaimer out there at the top and it reads like this. Can we help you? We have hidden posts for hashtag depression to protect our community from content that may encourage behavior that can cause harm and even lead to death. And there's a good support button over there. Now, instagram has banned as hashtag because it is a hashtag with a handful keyword and the keyword is depression. I hope that you got an idea of what a band hashtag is. Now as you can see on the screen, I have a link to a blog that gives you the complete list of all the band hashtags in Instagram. So as you can see, this blog has arranged alphabetically. So you can see the band hashtag for the letter a. Then you have letter B. And if you scroll down, you can see the hashtags for the letter C, D, E, and up to the alphabet Z. If you wanted to take this block, I've put the link to this blog in the resources section of this video. Just take it out if you wanted to see all the band hashtags. Now if you feel lazy to go into the resources section, you just have to go to Google and search for the list of banned hashtags and Instagram. And you will get the complete list so you don't have to worry about clicking the link in the resources section, you just have to Google it. Now if you ask me personally, I don't recommend going to Google and searching, nor do I recommend going into a blog and checking for band hashtags. What I would recommend you to do is to go to Instagram and asserted personally in the search engine off Instagram, just the way I showed you before. This is because the number of hashtags that are band increases frequently. So the list that I've provided might get outdated. Now the last thing that I wanted to say to you in this video is that you actually can use these hashtags in your posts. But what is going to happen is that since you have used a hashtag that is flagged by Instagram, the algorithm tends to reduce the reach of your posts. Maybe your homepage might be under the watch list of the algorithm of Instagram. So try to not use these kinds of band hashtags. Now I think that's all about band hashtags that you need to know. I did show you how to detect whether a hashtag is banned or not. I've also provided a link to a blog that shows all the current band hashtags of Instagram. Let's wrap it up here. And I will see you in the next video. In the next video we'll be taking a look at spammy tags. I'll see you there. 11. Spammy Tags: Hey there, welcome back. In the last video, we took a look at band hashtags. And we also saw why Instagram bands some hashtags and why we shouldn't use them. In this video, we will take a look at something which I personally would call spammy tags. So what exactly is a spammy tags? You might ask now before going into all those steps, let me tell you something else. Instagram is a social media platform where people post images of special moments and memories of their life. This can be moments of happiness, moments of love, moments of friendship, moments with their family, etc. So when people post these kinds of images, they would obviously use a lot of hashtags randomly. Some of the examples of hashtags that people just use randomly are shown on the screen. And they are hashtag, happiness, hashtag, fun hashtag, low hashtag, friendship hashtag like for like hashtag follow for follow hashtag, hashtag throwback Thursday, then there are others like hashtag Motivation Monday and stuff like that. But the problem with this is that we are marketers. We wanted to grow and monetize our Instagram page. We have to find and use the hashtags that worked for us accordingly. Now to define what a spammy tags actually is, I would say that all hashtags that doesn't have any relation with your niche is a spammy tag. The next question that you'd be having is, what is a niche? Nevada again, see you on the screen. Niche is a specific category into which your Instagram page faults into. Now, for example, if you are posting funny memes, then your niche would be memes. If you are a photographer who posts amazing photos in your Instagram feed, then your niche is photography. Now other examples of niche can be cooking, relationship advice quotes, investing tips, calligraphy, designing, coding, and tech related, etc. Now one thing which you have to note here is that a niche might have subcategories to. Now for example, if your niche is a photograph in niche, then you can also narrow down your niche into say, wildlife photograph or wedding photography. Or if you're interested in the wall of fashion and modelling, then you can also be a fashion photographer. I hope you understood what a niche is. A niche is a specific category into which your Instagram page faults into. Now after identifying a particular niche, you have to think of keywords related to your niche, which you can use to search for hashtags. Now let me give you examples of keywords related to three initiatives. Now the first example we are going to take a look at is the photograph finish. The keywords related to a photograph in issue would be photography, wildlife clicks. And then you can also use the name of the camera like Sony, Nikon, etc. Now let's move on to another niche. And that would be motivational quotes niche. And you have keywords such as motivational success, quotes, Hardware, growth, etc. As keywords related to motivational quotes niche. Now lastly, we have a relationship niche. So we have keywords like relationship breakup, dating, healing, and so on. So these were the right keywords related to the contents of photography, motivational page, and relationship advises. Now let's take a look at a few keywords that wouldn't be a good choice to find the right hashtags. Now as you can see on the screen, we have four photograph, say cat, dog, rain, etc. A lot of people would be using these kinds of hashtags in their posts. Because a lot of people would be posting the images of the cats, dogs, and images of rain, etc. These wouldn't be a good keyword. Search for it because a lot of people would randomly use these keywords and it wouldn't help us to grow our Instagram page. I would call these kinds of keywords as spammy keywords. So now let's move on to the next one. And the next one is the motivational quotes niche. So the keywords that doesn't qualify would be happiness, bliss, journey, etc. So I wouldn't use these kinds of keywords to search for my hashtags. Up next we have the relationship advice niche. And in that I won't use the terms like family, couple of vacation extra because of the same reason as the previous to that, lot of people would be using these kinds of keywords as hashtags. And they wouldn't be of use for us, for our Instagram growth. So I hope you understood the type of keywords that we have to think of for a particular niche. Now if you're still confused, just know that the key takeaway from all of these is that think of the words that is related to your niche and just try to avoid keywords that people use vary randomly and very often. Now let's take a look at a live example of identifying a spammy tag. For the live example, I be digging the case of a motivational quotes niche. Imagine that you post daily quotes related to success, motivation, etc. And as we saw in the previous slides, we'll be using keywords such as motivational, success, quotes, Hardware growth, etc. And we won't be using keywords like happiness, bliss, journey, etc. I'll be showing you an example using the keyword motivation to identify a spammy tag. Now as you can see on the screen, open the Instagram app and click on the search icon at the bottom. Now as shown, click on the tag section at the top. Now I've searched for the keyword motivation. Now at least of hashtags related to motivation can be seen. Well obviously I won't be showing you all of these hashtags, but we'll be taking a look at two of these and see which one is a spammy tags and which one is in spammy DAG. Now the first hashtag is hashtag motivation and the second hashtag is hashtag motivational quotes. So we'll be taking a look at these two hashtags. And after clicking into a hashtag motivation, this is what appears on the screen. Now this clearly is a spammy tags for my niche that is related to motivational quotes. Now I have two reasons to put the red flag for this hashtag as a spammy tags. Because the first reason is, as you can see, there are 292 million posts related to motivation. That is a very, very huge number of posts related to motivation. And I wouldn't be using this hashtag because a lot of people are randomly using this hashtag. Now the second reason why I wouldn't use this hashtag for my posts is because as you can see, the posts of this hashtag are all related to random people posting the images of themselves. It is not related to a motivational quotes niche. So what we are looking for our posts related to motivational quotes, and I can't see any motivational quotes as posted under this hashtag. These are just random people posting their random images. So this would be the second reason why I wouldn't be using this hashtag for my motivational quotes niche. And those are the two reasons for a red flag. So now let's take a look at the second hashtag, and that was hashtag motivational quotes. Now if you take a look at this hashtag, the posts related to these hashtags are all motivational. And as you can see, most of them are related to motivational quotes niche. And this would definitely get a green flag for being used as one of my hashtags that I would select. Now you might ask me he's in the number of posts for this hashtag a bit too much? Well, the answer is yes, it is a bit too much. Usually I would recommend using hashtags between 10 thousand posts to around 10 million posts. And it is better to avoid hashtags with more than ten minute posts. But in the case of this hashtag, guess the number of posts are a bit too much. But if you look at the corners of this hashtag, all of them are related to motivational quotes. Nice, so I would recommend using it anyways. Now that is all about spammy tags. Now to summarize this video into three points, those three points would be think of the keywords that are related to your niche. And the second would be used the keywords in the Instagram search engine to find more related hashtags. And thirdly, identify whether a given hashtag is a spammy tags or not by looking at the number of boats and also looking at the comments posted related to that hashtag. I hope the concepts of spammy tags and band hashtags are clear to you. In the next video, we'll be taking a look at how to find the right hashtags using the hashtag bucket that I provided to you in the next video. Let's take a short break and I will see you over there. 12. Find the Right Set of Hashtags: Hi there, Welcome to another video of this section. And in this video we'll be taking a look at how to find your right hashtags that works perfectly valid for your account. Now before diving into the video, I wanted to remind you that don't forget what we learned in the last two videos of the section. And we learned about spammy tags as well as Ben hashtags. I recommend you to keep these two things in mind while we search for the right hashtags that works for your Instagram account. Okay, great. Now to find the right sets of hashtags, that works perfectly well for you. I have three ways to do it. Now by keeping the other two methods a secret, Let's take a look at the first method. The first method to find the right hashtags is to search it up manually in the Instagram search engine. Now this would be the most recommended way to find the right hashtags were Instagram page. I be using the other two methods, if and only if I can find the right hashtags using this first method. Now in order to find the right hashtags manually, we'll be using the hashtag bucket that you see on the screen. Let's learn how to use this hashtag bucket. You can see that the hashtag bucket is divided into columns as well as rows. So you can see that there are three columns and the columns read small tags, Medium tags and big tags. So small tags are the hashtags that have around 2500 K posts. And you can see that medium tags are the tags that have 500 key to 1 million posts. And you can see that big tags are the hashtags with more than 1 million posts and undecided you can see the follower account. So if you have 0 to 500 and followers, you should use 20 small tags, seven Medium tags, and three big Tags. And if you have around 502 thousand followers, you'll be using 15 small tags, then medium tax and five big Tags. And if you have a follower count that is between 1 thousand followers to 10 thousand followers, you should be using 13 small tax, 11 Medium tags and six big tags. And when you have a follower count of 10 thousand followers to 50 thousand followers, you should be using ten small tax, then Medium tags and ten big tax. And lastly, when you have a follower count of more than 50 thousand followers, you should be using five small tags, then Medium tags, and 15 big tags. I hope you've got an idea of how to use this hashtag bucket. But now you might be wondering why have I divided those ash DAG bucket in the small tags, Medium tags and big tax. Well, I had the answer for that question and as you can see on the screen, I've told you earlier that Instagram allows people to follow specific hashtags. Well, one difficult part that Instagram cotton creators phase is that instagram does not show how many people follow a specific hashtag. So as you can see on the screen for this specific hashtag called hashtag hashtag, there are around 25.6 million posts. Instagram only shows how many continents have used this hashtag. Around 25.6 million posts use this hashtag. So if Instagram had given the data of how many people were following a specific hashtag, then it would have been helpful for us. But for now, Instagram does not show that analytics and will be only using the number of posts. So we'll be dividing our Instagram hashtag bucket into three sections of small tags, medium ducts, and big tags, depending on the number of posts that a particular hashtag condense. I hope you understood why there is a division of small tags, meet him tags and big Tags. And one thing that you're specifically naughtier is that when you have a small number of followers, say 0 to 500 followers, the number of small tags is very high and the number of big dogs is very low. But as you grow your Instagram Bayes to say 1 thousand followers then do 10 thousand followers than 250 capers followers. You can see that there's a gradual shift from small tags to the big tags. If we're more than 50 K followers, you will be only using five small tags and 15 big tags. So I hope you'll keep this thing in mind, even if you're not using the hashtag bucket. What do you have to note here is that when you are having a small number of followers, tried to focus more on the small tags more and use the big tax less. And as your Instagram page grows bigger and bigger, tried to shift it from small tags to the big techs. I hope you understood how to use the hashtag bucket. Okay, Great. Now let's take a look at a practical example. Imagine that I'm running an Instagram page on motivational quotes niche. And imagine that currently I have a follower count of 640 hours. So as per the hashtag bucket, I'd be using 15 small tags, ten Medium tags, and five big decks. Let's go and find our hashtags. If you remember from the previous videos, the first thing that you have to notice that you have to think of keywords that you can search for the Instagram search engine and keeping the concepts of band hashtag and spammy hashtags in our mind, I'd be searching for keywords such as motivational, success, quotes, Hardware, growth, etc. And I won't be searching for random keywords like happiness, bliss, journey, etc. Now let me go to the search engine of Instagram and search for keywords related to success. So as you can see on the screen, I went to the search engine of Instagram and I took the tax section. And after taking the tax section, I've searched for success. And you can see that I pointed the arrows towards three big tags. If you remember from the hashtag bucket, if you have 600 and followers, whatever to do is that you have defined 15 small tags, then Medium tags, and five big tags. For now, I pointed the arrow towards three big tags. The first big DAG that I pointed to is the hashtag success quotes. Let me click on that hashtag. And after clicking on that hashtag, what you have to do is that you have to check whether that hashtag is a band hashtag or not. And secondly, you have to check whether that hashtag is as Miami tag or not. You can see that this is not a bad hashtag. And secondly, you can see that the post or the contents related to this hashtag, our quotes, therefore, this is not a spammy tag. And another thing that you have to note while trying to find big taxes that don't try to find the hashtags that have a huge number of posts. When you have say, a 100 million posts and all, it is not necessary to use those kinds of hashtags because those would be under the spam filter. So try to use the big hashtags that fall between say, 1 million to 20 million posts as per the hashtag bucket. This is one of the big Tags. And secondly, this is not a bad hashtag. And thirdly, we have found that this is not a spammy tag. So those are the three things that you have to keep in mind while searching for a hashtag. And what I'd be doing is that I'd be using this hashtag in my contents. Now to move on, we'll be going back to the tag section and we'll be searching for the keyword success. And you can see that there's an ash dye called success motivation, and it is having around 939 key posts. So that means that this hashtag falls in the category of Medium tags. So what do I have to do is that you have the search whether this hashtag is a band hashtag, and you should also search whether there's hashtag is a spammy DAG. If you find that this hashtag is not a bad hashtag, as well as if you find that this hashtag is not a spammy DAG, then you are good to use this hashtag in the similar fashion. You have defined five big Tags, ten Medium tags, and 15 small tags as per the hashtag bucket. I hope you understood how to use the hashtag bucket in order to find the right hashtags manually. Okay, great. Now let's move on to the next way to find the right setup hashtags. And as you can see on the screen, the next video to find the right set of hashtags is to use third-party apps to find your hashtags. So as shown on the screen, I have to third-party apps for you to find the right hashtags. And the first one is called IQ hashtags and the second one is called in flagged. Why do you have to do is that I put the link to the sides in the resources section of this video. You just have to go there and click into the sides. And what do you have to do is that you'll just have to search for keywords related to your niche. And you'd be able to generate hashtags related to those keywords. This is the second method, and I hope you will be only using this method if you can find the right hashtags using the first method. Now let's move on to the third method to find the right sets of our hashtags. And as you can see on the screen, the third way to find the right set of hashtags is to go to your accommodator or to the top accounts of your niche and use the best hashtags that works for them. So let me give you an example. Let's take the same example of the motivational quotes niche. And imagine that I'm running a motivational quotes page. And imagine that I can't find the right set of hashtags on my Instagram page. What I'll be doing is that I'd be searching for comedy leaders. And as you can see on the screen, this is one of the accommodator for my niche. The name of this page is called the billionaire playbook. And you can see that I've shown you three continents of this particular icon and what you have produced that you have to check the engagement rate and you have defined the post that is having a huge number of likes. Soon as you can see that the first post is having only 2656 likes, and the second post is having 10,580 legs. And the last post or the third posts is having 51,474 legs. So you can clearly see that the third pose is having a huge number of legs. What I'd be doing is that I will be checking that boast and I'd be taking the hashtags used in that post. So as you can see on the screen, these were the particular hashtags that was used on that particular post. What we'll be doing is that we will be using these exact hashtags and we'll be using those hashtags on our coordinates. So I hope you understood how to use the third method of finding the right hashtags from your competitors. Now there is something else that I want you to note, and as you can see on the screen, this is the first set of hashtags for my Instagram motivational quotes niche. What I did was I used the hashtag bucket and I found these hashtags. Next thing, what are you going to see is that you're going to see the second set of my hashtags. So again, I'll be using the hashtag bucket and I'll be finding a different set of hashtags compared to the first set. Okay, great. Now moving on, if you remember from one of the first videos of the section, you can see that I had showed you this post from Instagram creators account. And you can see that they are put the hashtag dues as well as Ashok dunes. And they have said that keep the number of hashtags between three to five. And they also told that don't use too many hashtags, adding ten to 20 hashtags will not help you get additional distribution. And as I've said earlier, hashtags work differently for different accounts. So sometimes using three to five hashtags would be perfect for you. And other times you might have to use more than 20 hashtags in order for your hashtags to work. What we'll be doing is that in this case we'll just use three small tax as well as three medium tags. So now we have set one and set two with around 30 hashtags, and we have said three and set for around six hashtags. Now after finding these four sets of hashtags board you have to do is that you have to use the force acts of hashtags alternatively, say for two weeks or say for a month, and find out the sets of hashtags that works the best for your Instagram page. That is the best thing that you can do to find the hashtags that work the best. Imagine that I posted hashtag said one on day one. And imagine that I posted hashtag said on day two. And what I'll be doing is that on day three I'll be posting that said number three, and therefore I'll be posting the set number four and on the day five or they'll be doing is that I'll be going back to the set number one. And I'll be keep on repeating the cycle for a month or say for two weeks. And I'll be looking at the insights and I'll try to find out which sets of hashtags work the best. And I'll be only using those sets of hashtags that gives a huge number of reads. I hope you understood how to experiment and find out which sets of hashtags works for your Instagram page. What we have to do is that we have to think like scientists. We have to experiment and be able to find out which sets of hashtags works the best for us. And we shouldn't think like a normal person who is scrolling through Instagram and wasting our time. I hope you understood how to find the right hashtags using the three methods that I've shown you. And I hope this video did help you. And for now we'll be taking a short break and we'll be continuing in the next video. 13. Common Doubts & Mistakes on Hashtags: Hi there, Welcome back. In this video we'll be talking about a few mistakes that people make on hashtags. And also we'll be talking about the most common doubts that people have regarding hashtags. Okay, Now the first thing that I want you to keep in mind about hashtags is that you have to narrow down your hashtags for targeting a specific audience. Now to make this point clear, let's take a look at an example. So as you can see on the screen, imagine that I'm running an Instagram page that is related to the stock market. So I post investing and trading tips and tricks and all those kinds of things aren't Instagram. Now, as you can see on the screen, the stock market is a very small portion in the volume universe of finance. Now in finance, we have the traditional investments, we have the alternating investments. And it is inside the traditional investments that the stock market falls into. The, you don't need to know all those things unless you're running a page on stock markets. But my point is this, while searching for hashtags, I'd be searching for hashtags solely related to stock market and not of the broader terms like traditional investments. Bonds are keywords related to finance. Now after you have search for hashtags related to the stock market and you have reached a point where you can find any hashtags related to the stock market then, and only then you should start searching for broader keywords like traditional investments and for finance. Whatever niche you might meet, whether it before the graphy designing, coding, etc. Always try to narrow down your hashtag keywords. And then when you can't find enough hashtags of that narrow targeting, only then moved to broader keywords, not let me give you an example. Imagine that I post daily quotes from the Bible. While searching for hashtags. I found this hashtag, as you can see on the screen and it reads hashtag, Bible art journaling. My question to you is that as someone who pose quotes related to the Bible, should I use this hashtag? Hashtag, Bible are journaling? Well, if you wanted to know the answer, the answer is no because I post comments related to quotes from the Bible. But this hashtag is a completely different hashtag as it is related to artwork, connecting to the Bible. Then, and only then as a last resort, I would use this hashtag. Okay, great. I hope that was clear to you. Now let's move on to another important thing that is related to a hashtags. So the important thing that I want you to know is that there are two types of hashtags. And those two types of hashtags are the niche specific hashtags, the post specific hashtags. Now, you might be thinking what is the US in knowing that there are two types of hashtags? Well, we'll understand a bit more about the two types of hashtags using an example. So as you can see on the screen, this page is called Tech Corolla. So I was asked to find some good hashtags for this page, as it is my friend's page. When I started searching for hashtags related to this page, it was extremely difficult to find hashtags for this page as I ran out of keywords to search for hashtags. So what helped me to tackle the situation where it is difficult to find hashtags because it is a difficult niche to find hashtags is the division of this niche specific hashtags and posts specific hashtags. So the trick is to use 15 hashtags that is related to the niche and 15 hashtags that is related to the post that you are posting. Now, in this case, the niche is related to tech or technology. We will find 15 hashtags using hashtag bucket that are related to technology, the deck, etc. We'll be finding 15 hashtags related to the posts that we are posting. The last post that was posted on this page was related to editing apps, will be searching for 15 hashtags related to editing and editing apps, etc. Those are the two specific hashtags that are nice specific hashtags and posts specific hashtags. So if you run out of nice specific hashtags, try to focus on the posts specific hashtags and that would help you to grow your Instagram page. I hope that district would help you to find the right hashtags for your Instagram posts. Now I think that it's time to move on to a few doubts that I commonly hear about a hashtag. Now as you can see on the screen, the first doubt is where to put your hashtags. Well, there are actually two places where you can post your Instagram hashtags. And the first place where you can put your hashtags is in your post captions. Now, imagine that I'm running a business page related to Instagram growth. And I help people to grow their Instagram page. Let me post an Instagram post that says to Instagram, see grids for business owners. And as you can see on the screen, I've gone to the post section and I've taken this post from my gallery. And you can see at the top there's an arrow. After clicking on that arrow, you'll be seeing what I've shown on the screen. You'll be able to add filters and you'll be able to edit the posts. And again, we have an arrow at the top, just click on that arrow. And after clicking on that arrow at the top, you'll be seeing what I've shown on the screen. I pointed my arrow to a place where you can write your caption and it says write a caption. Now as you can see on the screen, I've written a long caption that reads to sense for business owners on Instagram. Blah, blah, blah extra. And at the end you can see that I've put a few hashtags on my Instagram captions. Let me post this post by clicking on the tick icon at the top right-hand corner. So after clicking on the icon, you can see that I've posted this post and you can see on the right side the caption for this post. And at the bottom you can see the hashtags that I've put for this post on its captions. So that is the first place where you can put your hashtags. You can put your hashtags in the captions and they're going to work perfectly well. Now let's take a look at the second place where you can put your hashtags. And the second place where you can put your hashtags is in the comments section of your posts. Now this is where a lot of people get confused. Pay attention to this part. Now imagine that I posted my post, but I forgot to put my hashtags in my captions. Well, don't worry, I can just go to the comments section of my post and then post my 30 hashtags over there, just like posting a normal comment. And I've shown this on the screen. Now one thing that you should note here is that in order for your hashtags to work, after you put them in your comments, you have to put those hashtags in the comments within the first 0 to three minutes of posting your post. Or at least you should put your hashtags in the comments within the first five minutes of your posting. So that is an important point. That is you take a note of what you can expect your hashtags to work in your comments after you put them, say after one hour or two hours later. I hope that I'm clear on this topic. You have to post your hashtags in the comments within the first five minutes. Now let's move on to other mistakes that people make, which I would call a big blunder. The thing is this, Aztecs won't work if you post them from a different account. Now to understand this, let me show you an example. So as you can see on the screen, this is a page from my college. The username of these pages, science underscore clave underscore, SSC. Now you can see that they have posted a post and you can see that they've also put 30 hashtags in the caption. But guess what? They were unsatisfied. They wanted more reach from hashtags. So what they did was they started posting hashtags from other pages. And I've shown this on the screen by pointing an arrow towards it. So you can see that they have spammed a lot of hashtags in the comments, probably more than 30 hashtags in the comments. So guess what? This isn't going to work because firstly, only 30 hashtags are going to walk purposed. The second reason is that you have to post your hashtags from the account that you post your content from and not from some other account. So they have spammed a lot of hashtags from the account called the evocative resuming or something like that. I hope you understand this common mistake that people make. Don't fall for this mistake. You have to post your 30 hashtags from the account that you're posting economists and you can't use more than 30 hashtags in your posts. Now let see the difference between posting your hashtags in your captions versus posting a hashtags in your comments. Well, the advantage of posting your hashtags in a caption is that you can edit your captions. If you made some mistakes in your hashtags, you'll be able to correct that mistake by editing your caption. Okay, now let's talk about the points related to posting your hashtags in your comments. When the first disadvantage of posting a hashtags in comments is that you can edit your comments, but for the caption, you'll be able to edit your captions. But in the comments you wouldn't be able to do that, maybe in the future, Instagram, I provide a new feature where you can edit your comments. But as of now, you can edit your comments. So that is the disadvantage of posting a hashtags in your comments. Now let us take a look at the advantages and the advantage of posting your hashtags in your comments is that your captions look very neat. When you put all your hashtags in your captions, your captions wouldn't be looking neat and people would find it annoying to read your caption. Caption is for putting the caption and not spamming your hashtags. So instead of putting hashtags in the caption, you'll be able to put your hashtags in the comments and hence your captions would look neat. Now the next advantage of posting hashtags in your comments is that it is a helpful when you forget to put your hashtags in your captions. Now this is a very common thing that happens when people post the post. They forget to put the hashtags and the captions. After writing long and lengthy captions, we might often forget to put hashtags in the caption. So suddenly after posting your posts and you remember that you forgot to put the hashtags in your caption. You can just directly go to the comments section and you'll be able to post your hashtags right over there. So those were the advantages of posting your hashtags in the comments section. Now, let me talk a bit more about editing your caption. Now, as you can see on the screen, imagine that I posted my Instagram posts and at the end I put my hashtags. But suddenly I notice that instead of writing hashtag, postnatal branding, I wrote a hashtag postnatal bending. So clearly I've misspelled the word branding and I've written bending. So don't worry, here is where the editor caption helps you. Now as you can see on the screen, you just have to go to the posts that you have posted and you'll be able to see three dots at the top right hand corner. Just click on that and you'll see what appears on the right side of the screen. There you'll be having an option to edit your post. And as you can see on the screen, after clicking on the edit icon, you'll be able to edit your mistake and make it correct. That is the helpful feature of the edit option. We have just seen how to edit your Instagram posts. Now the next thing that I'm going to say is a bit interesting. So the interesting part is that don't edit your Instagram posts. I'm pretty sure that most of you didn't know about this thing. So you might ask, why shouldn't be edit our Instagram posts? Well, the answer to that question is shown on the screen. As you can see on the screen, any posts something on Instagram. Instagram shows economy to a few of your audience. And after that, it checks whether those few people engage with your continents. And if a lot of people have engaged with the exponents, then the Instagram algorithm would show your continents to more and more people. But if nobody engages with the economy, then the algorithm doesn't show it to more people. So one key factor that people miss out here is that you should get a huge number of engagements within a very small amount of time. So the small amount of time is really important. Now imagine that I got a 100 likes, 20 comments and shares for a post on Instagram within the first 20 minutes that I've posted that post. When I added my post, what's going to happen is that the algorithm will reset the metrics for engagement's. After I added the post, the metrics of the algorithm would turn into 0 likes, 0 comments, and 0 shares. But the time would still remain the same and it would be 20 minutes. So if you check the posts, it would show a 100 likes during the comments and shares. But for the Instagram algorithm, it's 0 likes, 0 comments and 0 reshared within the first 20 minutes. So all the metrics would turn into 0 till the minute that you have receded. And only from there on the Instagram algorithm would be checking the number of likes, the number of comments, and the number of shares. So when you edit your post, it would be a low number of engagements and ends. Your posts wouldn't get much reach. Don't edit your post. If you make a mistake, delete that post, and then repost that post again. And that is the best alternative for editing your post. And I hope you understood this fact and I hope you'll be using this back in your life. Now those were the common mistakes and doubts that I wanted to correct regarding hashtags in this video. So that is all about hashtags. We'll wrap up this section over here and will be continuing in the next section. 14. How to Funnel Down Audience From the Top Accounts?: Hi there. Welcome back to another section of this course. And in this video we'll be talking about funneling down audience or followers from the top accounts. Now, as you can see on the screen by the term funneling down audience from top accounts. I want you to imagine a funnel and from the top you are putting the followers of a top account. And at the bottom you can see that some of those followers are going to follow you. It is a funnel because while all of those followers of the top accounts are not going to follow you will give it out further ado, let's see how to funnel down the audience from top accounts. Now I hope you remember the hospital club page that we created in the beginning of this course. What I'm going to do is that I'm going to funnel down audience from top accounts to the hospital club page. As you can see on the screen, this page is one of the top accounts and the username of the speech is success drought ingredients, and the speed has around a 100 thousand followers. Now the method of funneling is very simple. When the stop icon post the economy, what do you have to do is that you have to engage with the content of the speech. By engagement, what I specifically mean is that you should comment on the economy. You can see that this post reads, save me today and I'll see you tomorrow. And you can see that I've commented in the time of adversity the full build walls, whereas the y's bill Bridges. Now we have just scratched the surface only. There are a few things that you have to note. The first thing among them is the time of commending. You have to comment within the first 0 to one in which the top account posts the economy. So in the example that I've shown you, I posted the comments within the first seven minute in which the economy was posted by the top account. I think that rationale behind this is pretty straightforward. There is no use in commenting after, say one day or two days or after a week. You need to post the comment before the continent receives engagements. You have to post your comment within the first star in which this post was posted. Now one question might be bugging you. How do I know the time in which the top account posts the economy? Well, you can be doing before in the seven online waiting for them to post. Don't worry, we have a feature on Instagram to help us. So as you can see on the screen, post notification is the feature that can help you to know when a top account post the economy. You can see that this is a very famous page called Wallstreet beds. So imagine that I wanted to funnel down the audience from the stop icon. And what I'm going to do is that I'm going to come in in their posts, but I don't know the time in which they post the economy when the posts notification is there to help me. So as you can see you in the screen, there is a bell icon at the top. Just click on that and what is shown on the right side will appear. So you can choose between posts, stories, videos, real live videos, etc. So I'd be taking all of them. And when the stop icon posts comments related to post videos, reels, etc, I will be notified. So I'll be clicking into that content from the notification and I'll be commenting on that Conan as soon as possible. I hope you understood the trig to a comment as early as possible. You have to turn on post notification and you'll be notified. Now the next thing that I want you to note here is the type of comments that you're going to post on each post. So as you can see on the screen, these are the type of corn and instead you have to post on the top accounts. So as shown the first type of comments that you have, the posts are the funny and relatable comments. You have to be really funny and you have to be really quick in order to come in these kinds of comments. What I would suggest is that you have to read a lot of books and you have to read a lot of funny quotes and all those kinds of things. And you'll be equipped enough to cause relatable and funny kinds of comments in the top accounts. Now the second type of comments that you can post are the praising comments. So you have to appraise the topic on such as great posts, I love your pH, etc, etc. Usually people do these kinds of praising comments if they don't have anything funny or relatable to post. By writing praising comments, you are actually gaining the attention of the top account. And it would be really flattered and you might be able to create a connection with them and they might also take your account, they might also follow you. And all of those possibilities are opened when you try to do the bracing type of comments. The last type of comments that you can post are the disagreements and adding more info into the post. So if the post is about say, artificial intelligence or something like that, and if that post is missing some kind of information, you can add it by commenting under that boast. Or you can say that this information is wrong, this is the right information, etc, etc. In the comments section, disagreements and adding more info to the post is going to be really valuable. And what do you have to keep in mind is that you have to be respectful when you're disagreeing with those top Huygens because you are trying to actually catch the attention of their audience as well as you're also trying to catch the attention of their top accounts and build a connection with desktop icon. These are the three types of comments that you can post under the top account. Now, as you can see on the screen, this is the type of common that you shouldn't post under the topic account. And it reads, Hey guys, I started a small page, OPO like it. Please do check it out, please follow my Instagram page, etc, etc. So those kinds of comments are actually spam and the top accounts within like you're spamming in the comments section and they might even block you. And the audience of the topic on are also going to get annoyed at you because they don't want to see spamming under the comments of their favorite topic on. So please try to avoid posting these kinds of comments on the top accounts. So far I've shown you an example of commenting on one topic count. Well, for the funneling method to be successful, you have to follow at least 50 to 60 top accounts and comment on at least 20 to 30 posts of these top accounts daily for successfully funneling down audience from those top accounts, we should also not overcome. And on Instagram, there is a limit of comments that you can post per day. So always maintain a healthy number between 20 to 30 posts per day. Now, I hope things are getting clearer to you by now because in the beginning of this course, I showed you how to find the top 50 to 60 accounts by checking their engagement rates and all those kinds of things. So if you're still having followed 50 to 60 top accounts by checking the engagement rates, I think now is the best time to do that and start commenting on their contents daily. Now let me show you a few examples on why you should comment on top accounts. Now, as you can see on the screen, this is one of my comments that I commented on a top post. And as you can see on the screen, this common guards around 107 legs. So a lot of people are seeing what you're commenting in the comments section of a topic account. You have to make it funny, relatable or informative. And you can also disagree with the top accounts as I've shown previously. By doing this, you are going to get the attention of a lot of their followers and they're going to check your page. And if your page as well optimized and if they like your page, then they are definitely going to follow you. Now let me show you another example. So as you can see on the screen, I posted a comment and I got four legs for that. And you can see that someone else replied to my comment. What happened was that someone else replied to my comment. And when I check that person, that person has been followed me, what would I do? Well, that symbol, I will reply to them and I would start to engage with them. And you can see that I wish them by saying Have a great day and doing those kinds of things. And you can see that after all those greetings and after all those engagements, that person followed my page. That is the trig, be nice to people, engage with them in the comments section of top accounts. And they are definitely going to check your page. And if they like your page, they are going to follow you. Now, another thing that I want you to focus here is that Instagram as a feature where the top account can pin your common. You have to write the type of quality comments in which the top accounts are going to pin your common. So you have to grab the attention of the top icon by commenting something really wonderful, really funny, and all those kinds of things. When you're getting pinned, a lot of the audience are going to see you. And they're going to take your account and they're going to follow you if they like your page. So that should be your aim and your aim should be to get pinned by the DOB account. The best way to get pinned is by putting a quality comment and also by taking the attention of the top account by posting very, very early. So you can see that I posted the comment within the first 40 minutes and that topic console my page and you can see that the append my comment. Now I have a question. What if the top account pin someone else's comment and not your comments? Well, the trick is symbol. Post your comments as a reply to the comment that has been pinned by the top accounts. You have not been pinned, but someone else's has been pin. What are you going to do is that you're going to put your comment as a reply to that comment that has been pinned. Indirectly, you are being pinned and a lot of people are going to see, but not as much as the common data has been pinned, but people lose either replies to the common data has been pin. Your aim should be to get pinned. And if they don't be in your account by the pin, someone else's account. Don't worry, just put it as a reply to that account. Now let's end this video by summarizing this question. Why should you engage with the drop accounts where I have three reasons for you? The first reason is that the audience of that top accounts are going to see your comment. I've shown you examples where a lot of people are liking my comment and they are visiting my page and following my page. So this is one of the important channels through which your account is going to grow and it is a mass that you have to come in on the top accounts daily. Now the second reason why you have to engage with the topic counts is that engaging with the top accounts would have the Instagram algorithm suggestions. If you remember from one of the previous videos, I told you that Instagram would suggest your account to a lot of people. When you're engaging with the topic currency of your niche, Instagram understands that your account is similar to that top account. You have to come in with Adobe accounts in order to make the Instagram algorithm work in your favor. Now the last reason why you should engage with the top accounts is that when you frequently engage with the contents of top accounts, they might notice your Instagram page and they might follow you. So The last point is a bit related to the coming sections where we'll be discussing of our building connections and all those kinds of things. But for now you have to keep in mind that when you engage with the top icons, the top accounts are going to notice you. Now those were the important things that I wanted you to know in this video. I hope you understood how to paddle down audience from the top accounts. And this is one of the important strategies that a lot of top accounts did to grow to that level. And I hope you'll be doing this and now it's a wrap-up. We'll continue in the next video. 15. Connect Using Instagram Stories: Hey there, welcome back. In this video we'll be talking about connecting with the top accounts using our Instagram stories. Now you might be wondering why should we connect with the top accounts. And we'll be discussing about all those things like why should we connect with top accounts and all in the next section of the scores? And the next section is called building connection. Now in this section we'll just take a look at how to connect with the top accounts. And we'll be taking a look at the reasons for why should we connecting with the top accounts in the next section of this video? Now let's dive into the main part of this video. Now in the last video, we saw that we should engage with the topic account. And one of the reasons why you should engage with the top accounts was that when you frequently engage with top accounts, they are going to notice your comments. They're going to check into your account and if they like your base, they're going to follow your page. And then you should make the move and connect with those top accounts because it is really important to connect with the top accounts. Now in this video, as I've said, we'll be taking a look at character with the topic counts using Instagram stories. So let's study this by taking a look at an example. Now, as you can see on the screen, imagine that I'm running a page on photography, and this is one of the top accounts related to photography. And this person's name is run out. And you can see that this wasn't as around 164 K followers. Now in order to grow my Instagram page, I want to connect with this top account. What will I be doing? Well, I'll show you how to do it. Now, as you can see on the screen, this is one of the posts of that button called run-out. And it is a really good posts and it is a really good photograph is what I'm going to do is that I'm going to share this post into my stories. So you can see that Share icon. Just click on that and you'll be able to share it to your stories. And now you can see that on the left side I put it on my story. The next thing that you have to do is that you have dimension that person in the story. So in order to dimension that person, you have to put the at the rate of symbol and you should start typing that person's name. So I've started typing RON NAFLD underscore S. You can see that at the bottom, Instagram would try to suggest to people that you are trying to look. And you can see that the first edition is that person. And you just have to click on that person and you'll be able to mention that person in the comments. What is going to happen after you mentioned that posting in the comment is that that person is going to get notified in their messages. In this person gets notified organ dispersing checks his messages, is going to see that you have mentioned him in your stories and he might check you're going into, and if you like, your tendency is going to follow you or another situation that is going to happen is that he might reply to you mentioned, what do you have to do is that you have to connect with that person saying that he's having a lovely account. You want to be friends with them or something like that. You have to connect with that top account and you should use it to your advantage in order to grow your Instagram page. As you can see on the screen, I'm sure you want to example and dispersion is called annual send. And she's a very famous singer. And you can see that I've mentioned her in my Instagram story and what happened was she mentioned me back into her Instagram story. And that is a very helpful strategy because when followers are going to see or Instagram page or Instagram stories, they're going to see that she has mentioned me in our story. And what it's going to happen is that they're going to check my account. And if they liked my exponents, they are going to follow me. Now that is one useful tactic of the street. Now let's go and take a look at a second example. So as you can see on the screen, this is Frank direct and is a very famous apologists. And you can see that I've mentioned him on my Instagram story. And what did it was that he mentioned me back in his Instagram story. It is a very useful strategy to mention top accounts in your Instagram story. And what they're going to do is that they are a the green dimension, your back, you have the step-up and you have to try to connect with the Adobe account and be friends with Adobe account. That is the main trick of connecting using Instagram stories. And I hope you understood how to connect using Instagram stories. And in the next section we'll be taking a look at the white part of connecting with top accounts. For now we'll take a short break and we'll be continuing in the next section. 16. Growing Together: Hi there. Welcome to this new section of the course. So I know that I've left the last section without telling you, why should we connect with the top accounts of our niche? This section is kind of like the extension of the previous section. And you'll be able to find out a lot of answers in this section. So let's start this video. Now if you remember from the previous video, I told you that we have to connect with top accounts of a niche. Well, this is how the full diagram looks like. You have to connect with these kinds of accounts that are related to your niche. And you can see that the top accounts are the big accounts are the accounts with a huge number of followers. And so far in this course, we have already talked about connecting with this big accounts are the accounts with a large number of followers. Now let's move on to the next type of accounts that we should follow. The next type of accounts that we should follow are the medium accounts. So as you can see on the screen, medium accounts are the accounts that have same followers as ERs. And actually we have the small accounts. And small accounts are the accounts that I've followers lower than yours. So you might ask me, why should I follow the big accounts, meeting my comments and small accounts? Well, in the first case, you have to connect with the top accounts at the big accounts because We have to funnel down the audience from them. I've showed you the easiest method of funneling from dope accounts in the previous section. And that was by commenting a lot in the comments of top accounts. Now there are other methods too. We'll be taking a look at them closely in the coming videos of this section. Now secondly, you have to connect with a medium accounts of Finnish. And the medium accounts have been the accounts that have same number of followers as yes. You have to connect with them because you have to grow together with them and you can share the followers with them. They will help you to make their followers to follow you. And you should also do the same for them by asking your followers to follow them. You are going to grow together and that is one method of growing your Instagram page. Now thirdly, when you grow your Instagram page to a huge number of followers, there would be small accounts who would try to connect with you. Since you are a huge icon, you might be able to help them grow their Instagram page, be humble and connect with those smaller accounts and help them to grow the Instagram page. So these are the three types of accounts that you should connect with. Now let's ask a different question, and that question would be how to connect with these accounts? Now there are three methods to connect with the accounts. And we have talked about the first two methods in the last section of this course. And the first method was to engage with their components by commenting on their posts frequently. And they're going to take a look at your page and you have mechanic with them. And the second way of connecting was using Instagram stories, and I've showed it to you in the previous section. Now the last method is a new method and that is what we are going to take a look at. And that is by posting only messaging accounts in your niche. So let me show you a few examples. And as you can see on the screen, this person's name is Ashley. What Ashley did while she followed my Instagram page, somehow I came to know that Ashley owned a page that is similar to mine and Erbitux at around 300 K followers. And what I did was I personally messaged Ashley and I messaged her saying that I came to see that you are the founder of so-and-so account. May I know how long have you been growing the page? And is there any tip for me and all those kinds of things, you have to try to connect with the owner of the top icon. And you can see that she has replied by saying that high, I have been running this page for six years. It has been quite an amazing journey. I honestly think that by posting regularly interacting with their followers while comments and DMs, re-posting other pages and sharing them where your stories has been very effective interacting with other pages as well. You can see that I've tried to build a connection by asking any tips for me and all those kinds of things. And later, if you further go down the chart, you can see that she helped me to grow my Instagram page to what it was. Now, you have to make connection and we don't know when would opportunities strikers, you have to search for opportunity and when it finds you, you have to use them GI advantage. Now as you can see on the screen, there are two more examples. And on the left side you can see that I had mentioned this top account on 14th of July 2020, and you can see that that person did not reply to my mentioned. That is one thing that you have to note. A lot of top accounts won't be replying to you, but one or two accounts would reply to you. And that is where you have to take advantage of the opportunity to grow your Instagram page. So you can see that this person didn't check my mentioning or they didn't check my Instagram chat. And you can see that after two months I got a notification saying that this person has followed my page and by then my pay debt holder the grown into a huge number of followers. So this person had started following my page. So I texted this person saying that, Hey, you're following my account. Thanks a lot. And that goes in as replied, and we have started making connection. And that was indeed helped me to funnel down the audience from that person. Now on the right side you can see that I've personally method sum1 and I've done that burden that my name is deaf and you can see that I've asked him for advice as, and all those kinds of things. And finally, this person helped me to grow my Instagram page. So that is the crux of this video. You have to connect with the top accounts off your niche. And that can be through any of the three ways that I showed you by mentioning them in their stories, by frequently commenting under their posts, or you can personally message them. Now one thing that you have been noticed that there is a special kind of way that you have to message them. So as you can see on the screen, this is one way that you have to connect with the job accounts. So it reads, Hey, I saw your page. And it is really amazing to see the value that your content is provide. Do you have any Growth Advisors for people like me who wants to start a pay similar TO YOU have to text them by asking advice as you have two decks, them by praising them and all those kinds of things, only then you can connect with those top accounts. Otherwise, there's a second way in which people try to connect with top accounts and they would definitely fail. And add method is, as you can see on the screen, people would text me saying that, Hey, please do check out my amazing page and follow if you like it. There are other people who say that Kenny share one of my posts are usually the topic aren't on mine, these kinds of messages. And they're just going to leave it in the request section. In order to connect with the top accounts, you have to use the method that I showed you. You have to ask them for advice as you have to praise them. And only those kinds of text messages can get replies. So I hope you understood how to connect with Adobe account is using the three methods that I showed you. And now I think it's time to take a short break. And in the next video we'll be taking a look at the next few steps that you have to do after connecting with the top accounts. For now, we'll wrap it up over here and we'll continue in the next video. 17. Guest Posts, Shoutouts & Going Live: Hi there, Welcome back. Now in this video we'll be taking a deeper look at building connections. In the past few videos, we saw the different ways to connect with top accounts. Now in this video, we will see what to do after connecting with those top accounts. This video is basically more ways to funnel down audience from the top accounts and from other accounts related to your niche. Now the first thing that you can do after creating connections with other accounts related to your niche is guest posting. What is guest posting? Let's understand this term, guest posting using a case study. Now, as you can see on the screen, I've shown three accounts. The first account is the hyena shake. The second account is of a person called Christos. He post-conference related to Instagram growth and the target account is called design perspective. You can see that the hyena shake as around 27.2 K followers. And the second person has 150 phi k followers, and the last account has around 392 K followers. Now all of these accounts have connections with each other and they know each other because they all are in the same niche of influencing and designing. You can see that when the account called the hyena shake was a small account. She connected with the account of crystals. And what she did was she connected and asked to do a guest posts and crystals agreed because her gun and have real value and that is the reason why crystals agreed in the first place. Now as you can see on the left side of the screen, this is a post that was posted on the account of crystals. And you can see that in the caption it says guest posts by the henna shake and you can see the caption goes on. This is what a guest post is when you're a small account, you can act with Adobe account and you ask the top account to post one of your contents and give you credit. And when they give you credit, that person's followers are going to see your account and they're going to take your account. And if they like your account, then they're going to follow you. Now another thing that you have to notice that when crystals posted this guest posts by the henna shake, the UK, our call design perspective saw this post and they found out that this Condon has value. And what they did was they did another guest post on their page. And you can see that in the caption, it gives credit to the Handshake as well as the account of Christos. Now those are the two things that you have to do. You have to connect with the top accounts. And the second thing is that you have to post quality contents. Now when you cut it with Adobe account, you can ask for guest posting and they would do it if you're continents have value. If your comments do have extreme value, then you actually don't have to ask for guest posting because when they see your economy is they're automatically going to give you a guest posts. But the only condition is that your condoms should have value enough to attract the top accounts. Now if you have noticed earlier while guest posting, the top account could only tag the small account and only mentioned them in the caption by saying that it is a guest posts from such and such account. But now instagram has created a few collaboration features. So as you can see on the screen, this is how a post collaboration looks like. The top Instagram would show the posted continents to board the top accounts followers, as well as your followers. And in your specific case, the audience of the top account would see that the content is posted as a collaboration posts. And they would definitely check your page out and if they like your page, they are going to follow you. Now please note here that you can do collaboration posts as well as collaboration reals. If somehow you get a chance to collaborate with the top accounts, then you better check the reach of the post as well as the reach of the reals and carried with each other and use the best option that has the most number of reals would adopt account and asked for a collaboration reals or collaboration posts, depending on which kind of corners have the most reached for that top account. Now let me show you how to do a collaboration post. So as you can see you on the screen go to the post section of your Instagram page and then take an image from the gallery. And as you can see on the screen, there is an arrow at the top. Click on that. And when you click on the blue arrow at the top, you will see what is on the right side of the screen. You'll be asked to add filters or edit your posts and you can do all those kinds of things. Now you have to click on the blue arrow again. And after clicking that blue arrow, you'll be seeing this thing on your screen and you can see that there's an option to write caption. You have the ad location, you have the creative promotion and all those kinds of things. Click on the option to tag people. As you can see on the screen. After clicking on tag people, you'll be seeing this screen. On this screen you have the invite collaborate, as well as the ad DAG option. Click on the white collaborator. And you can see that I've simply added an account called mobile photography. And you can see just below that if mobile photography accepts, your posts will be shared to their followers and there'll be shown as an order of the post. So the thing is that they should accept your collaboration. So that is the thing you have to do. You have to connect with Adobe account. And after creating a friendship with them, then they are going to definitely accept your collaboration. And I hope that record help you to funnel down a lot of audience from the top accounts of your niche. Now sometimes adopt icon might not be very comfortable in doing a collaboration with you because you are posting your content in their feed. If they don't allow to do a collaboration, the next thing that you can ask to them is to ask for shout-outs. Shout-outs are basically asking the top icon to promote your content on their Instagram stories and giving you the credit for that. When people see the Instagram stories, they are going to take into your account and then they're going to follow you. As you can see on the screen, I have two examples for you. On the left side, you can see that I kept on commenting on one of the top accounts. And what happened was that comment was really good enough that they liked that comment. And they took a screenshot of their comment and they posted it as the story. I didn't have to message them asking for a shout-out digit. So one of my comments in their posts and they took a screenshot and then give me a shout-out for it. So that is another case study for commenting on the topic Garza finish as well as asking for shout-out. If you keep on coming in the top, icons are definitely going to notice you. Now on the left side you can see that I can occur with one of the top icons with around 300 K followers. And what I did was I asked to do a shout out for me. What I presented was that person gave me a shout out on their Instagram story and they mentioned my account and pointed an arrow saying follow this page. These two are the examples of what shoutout is. You have to connect with the job accounts and asks for guest posts. If they don't agree for guest posts, asked for shout-outs in your Instagram story. Now let's move on to the third thing that you can do. And the third thing that you can do after connecting with the top accounts is to go live with that top accounts. So as you can see on the screen, you have the option to go live at the bottom of your Instagram base. And at the side you can see that there are three options. The first option, you can see our four lines. If you click on that, you'll be able to write a title for your life when your audience, as well as the other person's audience clicking into the life that you are doing, there'll be able to get an idea of what the life is about. So you can write topics like eight ways to own passive income and all those kinds of things. You have to find a topic unrelated to yours. And you have to discuss some issues which are Instagram followers are interested when you go live with the top accounts of initial, you can see that the followers of the top account is going to see that they had gone live with you and they would check your page and if they like your pH, then they're going to follow you. Now the second thing you can see on the sidebar is the calendar, so you'll be able to set a schedule for your life. The third thing is the visibility. Using the visibility option, you will be able to do a trial for your live by yourself alone so your followers won't be notified. Only you will be there in the live and you can check how it works. And then later you can just choose the public option for reusability and go-live public with the top accounts. So these were the antidote. Three ways to find a loud audience from the top accounts, are accounts similar to your niche. I hope you liked this video and I hope you'll be doing these readings in order to grow your Instagram page. And I think that's all about funneling down audience. And we'll take a short break for now and we'll be continuing in the next video. 18. The Not To-Do list: Hi there. Welcome back to the last video of this section. Now in this video I'll be giving you a few things that a lot of people do and you actually shouldn't do those things. Now that is the reason why the title of this video is called the not to-do list. Now let's dive into this video. The first thing that you should not do is the follow for follow thing. If you don't know what the follow for follow thing S, it simply is messaging a lot of people saying that if you follow me, I'll be following you back and all those kinds of things. Well, you actually shouldn't do that. Because when you message people saying that if you follow me, I'll be following back. You are not gaining genuine followers. You are just giving out a condition and forcing people to follow you because you would follow them back. Unless you can see on the screen, we actually want the people who are genuinely interested in our contents to followers don't do the following for, for looting, only follow the people whom you like and let the people who like your accountants follow you. Now the next thing that you shouldn't do is that you should not buy followers, you should not buy likes or you should not buy comments. If you didn't understand what I mean by buying followers, likes, comments, etc. Once you start your Instagram page, a lot of people might be messaging you saying that if you pay them, you're beginning a huge number of followers are a huge number of likes for your comments, are a huge number of comments for your comments, what I would say to you is that don't buy followers or likes or comments because those followers are in human beings, those are board followers and they don't have life. And personally, if you asked me, I would say that there are two reasons to not buy followers likes or comments. The first reason is that when you buy followers, those aboard followers and they don't have life, they are not actual human beings. You can monetize your Instagram page when you grow your Instagram page, unit actual human beings as your followers to monetize your Instagram page. And we'll be taking a look at monetization in the last section. For now, let me give you the second reason why you shouldn't buy followers. And to repeat the same thing that I said when you are buying followers, you are not actually buy in human beings. That would break your Instagram algorithm. By breaking the Instagram algorithm, what I mean is that when you post your comments, Instagram shows a do a few people. And depending on the engagement that the posts receives, it shows that the more and more people, but the problem when you buy followers is that those are board followers and many posts your continents, they are not going to see your content. They are not going to engage with the exponent's. They're not gonna share your comments because they are in human beings. So as you can see on the screen, one genuine follower who likes your economy, who engages with the economy, is always better than 1 million fake followers who can't even like your contents. So I hope you'll keep this in mind. Don't buy likes or followers or comments. Now the last thing in our node to-do list is to not join any follow loops in you start your Instagram page. I'm pretty sure that you will definitely know what a follow loop is. For now, I will show you what a photo loop is. A lot of people might be messaging you, saying that, as you can see on the screen, let me read it out for you. Hey, a few of us in the community have decided to do a follow loop. It's a little concept that allows you to gain a lot of followers and make pretty discoveries of new accounts on Instagram. All you have to do is follow the six icons below and you will quickly see the benefits of this. It's all very simple. Here's what you have to do. Rule number one, Follow the sixth accounts below rule number to delete this expression and add yourself in the first position ahead of my account, making mine the second on the list. The third rule is send this message to a minimum of 20 people. The more you send, the greater the impact. On the right side you can see the continuation of that message. And there are a few accounts listed at the top and at the bottom it says, this is the concept to make yourself known a little more in this amazing community. I hope you have a nice day, evening, morning. And thank you for taking part in this following loop. Thank you. Ps, most of us have received around 280 followers in three days. Well, there is no use in gaining followers using the following loop or this method that this person has texted me. What do you have to do when you get a message on photo loop is that you have to ignore that message. Because when you join a photo loop, people are following You're not because they are interested in your continents, but because they are followed you just for the sake of following you for the follow loop. So I hope you were informed for the strap and join any follow loops, we actually want organic growth and these kinds of follow loops are toxic to our Instagram page. I hope that you will keep these three things in your mind and not joining any follow loops are due the fall of portfolio or buy followers. So that was the not to-do list that I wanted to give you. And let's wrap up this section and will be continuing in the next section. 19. Introduction to Instagram Reels: Hi guys, Welcome to this new section of this course. In this section, we'll take a look at another exciting feature of Instagram called instagram Reels. Now a lot of people started accusing this new feature of being copied from tiktok. Well, it is actually a copy of tiktok, but who cares? It is a feature that can help you to grow your page quickly. So if you're someone who wants to grow your Instagram page correctly, then you should start exploiting this feature enough to give an introduction about Instagram Reels, instagram Reels or just short videos that you can post on Instagram. Initially you had a limit of 15 seconds, and then later Instagram updated it to 30-second videos. And currently at the moment that I'm making this video, instagram Reels can be as long as 60 seconds. Great. Now let me tell you why you should use Instagram Reels. I have two reasons to tell you to use Instagram Reels. The first reason that I have would be an example of a page. As you can see on the screen. This is a page on Instagram and it's username, a sneak peak. What they do is that the post-conference related to dancing. So they started the Instagram page by posting only reels. And even today their growth strategy is solely based on Instagram Reels. The reach of the speech grew from 0 to 15 thousand within few months. And from 15 thousand to 90 thousand, as you can see on the screen, within less than a year of starting their page. And guess what there, it was so huge that they even went on television. What I wanted to tell you is that you can also grow your Instagram page to a massive number of followers. All you have to do is that you just have to post your Instagram Reels consistently. Now let me tell you another reason why you should post your content on Instagram Reels. That reason is based on technical reasons of the UI designs of Instagram. As you can see, I've shown the user interface or the UI design of Instagram before Instagram Reels came into the picture. As you can see before, Instagram Reels will introduce an Instagram be only had the search. I can add the bottom. So when people get bored and when they wanted to kill time, they just click into that search button and view the post in the Instagram Explore tab. When that was the case, most of your views might come from the Explorer tab. But after Instagram introduced the Instagram Reels, you can see that they had changed the design. And as you can see, the search icon went to the top and the real step was at the bottom. When this design is implemented on Instagram, you can see that it's obvious that the reads from Instagram Reels would skyrocket and the rich from the Search tab or the explore section would reduce drastically. Now this is because you are thump is closer to the real stab and it is very far away from the Explore tab. So people would be really lazy to click at the step, and it would be easier for them to click into the real step and view your Instagram Reels. And that is the reason why the reach of Instagram Reels grew rapidly. Now, currently when I'm recording this video, this is how my UI design or the user interface of Instagram looks like for me, one thing which you have the load is that the UI design would be different for different accounts and at times it would be different for different countries. Now, in the design that I've shown in the screen, we have both the search tab as well as the real step at the bottom. But here too, it is very obvious that people are most likely to click into the real step and what Instagram Reels instead of clicking on the search, I can and scrolling through your posts, you might ask me why. Well, the answer is simple. The real stamp is at descender and people are easily influenced by what is at the ascender. My point is, even today, Instagram is focusing on instagram Reels growth, and therefore it is a good opportunity to exploit our Instagram reach using Instagram Reels. So those were the two reasons why I would recommend you to start using Instagram Reels, postcards instantly and you will definitely see growth. Now let me show you how to post an Instagram real, as you can see on the screen, open the Instagram app and click on the plus icon at the top and at the bottom as shown on the image on the right, you have to choose the real section. Now on the left side you can see that Instagram Reels as a lot of features like adding music. You can choose between 15-second, 30-second or 60-second videos. Then you have filters, you have grids and all those kinds of things. So just try to play around with those features and check them at all. Now there are two ways that you can create an Instagram real. You can upload it from your gallery, or you can just click on the real icon and you'll be able to record your video. In my case, I've uploaded a video from my gallery. And as you can see, after uploading your video from the gallery or after recording a video, you have the option to trim your video at the bottom. So after trimming your video at the top, you have the Add button. Just click on that Add button. After clicking on the Add button, you will see what is shown on the right side of this slide. And on the right side you have the option to add music and all those kinds of things. Again, just click on the Preview tab and you'll be able to preview your video. As you can see on the image. On the left you have the Preview option. And at the top there are features like music record audio filters, stickers. You can even type techs and all those kinds of things. So try to play around with those features. And after all those things, you have the Next button. Click on the Next button. And after clicking on the Next button, you will see what is on the right side of the slide. You'll be able to write a caption. So that is where you post the 30 hashtags along with your caption. I've shown this before and the hashtag results section on how to write a caption and how to put your Instagram hashtags. So put your 30 hashtags for Instagram Reels. And at the bottom you have the share button, click on the Share button and your Instagram real would be uploaded. That is all about the introduction on Instagram Reels. I hope you understood the importance of Instagram Reels, and I hope you understood how to post an Instagram real. And in the next video, we'll be talking a bit deeper about Instagram Reels. We'll be talking about how to explode your Instagram growth using Instagram Reels. Let's take a short break and we'll continue in the next video. 20. Explode Your Growth Using Instagram Reels: Hi there, Welcome back. In the last video, we saw a few things about Instagram reels. In this video, we'll take a bit deeper dive into Instagram Reels and learn how to explode your growth using Instagram reels. In order to explore your Instagram rich using reals, you have to do two things. Let's take it one by one. Now the first thing is you have to understand how the algorithm works for Instagram Reels. So the algorithm is symbol, it works on watch time. So by that, what I mean is that you have to make your audience watch your entire 15 seconds or thirty-seconds or 60-second Reels video. Now, as you can see on the screen, this is the timeline for a 30-second video. In order to make your audience watch your video, you have to guess the attention of your audience within the first three to five seconds. If you successfully create a sense of curiosity in the first three to five seconds, then your audience would obviously watch the entire video. Now, for example, one idea for Instagram Reels would be three ways to earn passive income. So people would watch till the end to know about all the three ways to earn right? Now, I've also seen people begin their Instagram Reels by saying that the ending will surprise you. So obviously people would watch till the end. Now those were just two ideas for Instagram Reels to make your audience watch the entire Instagram real that you are posting where the key takeaway from this is that create funny, relatable, informative, and quality contents for your reels. And the algorithm would obviously show your reels to a huge number of people. Now, the second method to explore your Instagram Reels reach is to use the features of Rails according to the latest trend. Now that is a very broad and very vague statement. Don't worry, when I say to use the latest brand of Instagram reels, I usually focus on two things. The first thing is to use the trending songs are the trending audios in your Instagram Reels. Now I will show you how to find the trending audios on Instagram Reels. As you can see, open the Instagram app and click on the real step at the bottom. And as you can see on the screen, Instagram shows an arrow next to the audio that is trending on Instagram Reels. And on the right you can see that there won't be an arrow if the audio is in the trending audio. When you go through Instagram Reels, just take a node of the audios with an arrow mark next to the audio and use those audios for your Instagram reels. Now, to speak of my personal experience, the highest rates that I've got for an Instagram real is around 611,611 cave use for my Instagram Reels. You can see that on the screen, I actually re-posted this real from some other account, the post-war, just a quote with a background music of a piano. So initially I didn't know about the music which was being played. But all of a sudden the real started getting traction like anything from the comments. I figured it out that the song was Butterfly by the Korean band BTS. I'm pretty sure that you might have heard of this band called videos. They have a BDS, army and all those kind of things. So it is a very famous band. And for that reason this audio was a trending audio, and therefore it had my Instagram Reels to explode like anything. So my advice is to find out the trending audio and use it in your Instagram Reels. And I've showed you how to find the trending audio in the previous section. Just check for the arrows next to the audio. Now the second trending feature that you should use in your Instagram Reels is to use trending filters on your Instagram Reels. Now to find out the trending filters that people use on their Instagram Reels, as you can see on the screen, open the real section on your Instagram app. On the side you have the filter symbol as shown on the left image. Now click on it. After clicking on it, you will see what I've shown on the right image and you have a trending tab at the top. Just click on the Training tab to view the latest trending filters of Instagram Reels used by people across the globe. So those were the two training features that I wanted you to use on your Instagram Reels. Use the trending audios and use the training filters. And your reels are obviously going to get a lot of rich. Now let's wrap up this section and will be continuing in the next section. 21. Introduction to Insights : Hi there. Welcome back to a new section of this course. Now in this section we'll be taking a look at insights and demographics. Now in this video, I'll be giving you a small introduction of this insights and demographics. Let's start this video by using a quote and the quote reads, you can manage what you can't measure. I believe that the quote is self-explanatory. If you need demanded something, then it is essential that you should be able to measure it. Now in our particular case, the thing that we are managing is our Instagram page and our audience. And the way we measure them is using the insights and demographics tools provided by Instagram. Now there are actually four types of insights and demographic tools that Instagram provides us. And they are the individual posts insights, the audience insights, the rich insights, and lastly the content interaction insights. And in this section we will be taking a look at all of these insights. But in this video, let's ask a different question. The question would be, how do you use inside start fully. Now as you can see on the screen, you have to use your Instagram insights and demographics for two different things. And those are to understand your audience behavior and also to understand the Instagram algorithm. Now in the first case of understanding the behavior of your audience, there are demographics like the age category of your audience, the location of your audience, etc. So by using those demographics, you'll be able to understand the interests as well as the kind of content that your followers are expecting from you. Now on the flip side of the coin, we have understanding the Instagram algorithm. In order to understand the Instagram algorithm, you have to constantly keep on experimenting by posting comments regularly. And you have to be so alert and you have to keep on checking the Instagram Insights frequently in order to understand the Instagram algorithm. Now, for example, say that you post-conference related to Instagram stories as well as Instagram post as well as Instagram Reels. You pose the three types of cone and it's frequently. Now after a few times a week or two, you are going to check the matrix of the Instagram stories as well as Instagram posts, as well as Instagram Reels. And you find out that using reels would gain new more number of reach as well as more number of followers. So what do you conclude from that is that you have to focus on instagram Reels in order to gain more followers as well as more reach. And that doesn't mean that you have to stop posting Instagram posts, as well as Instagram stories. You do have to post Instagram stories as well as Instagram posts. But what do you have to do is that you have to give more focus to Instagram Reels. Because when you check the Instagram insights and demographics, you found out that reals work better than Instagram posts as well as Instagram stories for your account. That is how you should understand the Instagram algorithm by experimenting, by posting different continents and understanding the behavior of your audience. So I hope this morning wrote it gives you a lot of information. For now, let's take a short break and we'll be continuing in the next video with Instagram individual post insights. I'll see you over there. 22. Individual Post Insights: Hi there. Welcome back to another video of the scores. Now in this video we'll be taking a look at individual post insights. So let's get into this video now to begin with, let me show you how to view the individual post insights. So as you can see on the screen, on the left side, you have to click on the profile icon. And I pointed an arrow to the profile icon. And after clicking on the My Profile icon, you have to take that particular post of which you need to view your insights. You can see that there's a View Insights icon at the bottom and I pointed the arrow towards the, so if you click on that View Insights icon, it would be able to view the individual post insights. Now as you can see on the screen, this is how the individual posts insights look like. And you can see that there are a lot of things. So let's take a look at them one-by-one. Now, as you can see on the screen, the first thing that you're going to see on the individual posts insights are the engagement's. So you can see that these four things are collectively called engagement's. The number of likes, the number of comments, the number of shares, and lastly the number of saves. Now as I'm showing on the screen, your main focus should be on getting more number of researchers as well as more number of Saves. Well, a lot of people are obsessed with getting a huge number of likes as well as a huge number of comments. And what they forget about is that they forget to focus on the number of shares as well as the number of saves. You might ask me, why should I focus on the number of ratios as well as the number of saves where I think I have told you about this earlier, but let me repeat it to you as it is important while the repeated and answer that question. Well, I have two answers for you. The first answer would be when you have a huge number of breaches as well as a huge number of sieves. What it indicates is that your content is having a tremendous amount of value. And also it indicates that your followers really like economists, and that is the reason why people save your content, as well as the reshare your comment on the Instagram story, as well as to other people. And that is opposing that I wanted to tell you, and that is focused on the number of breaches as well as the number of Saves. And automatically you will be pumping up the numbers of likes as well as comments. Okay, great. Now let's move on to the next thing that you see on the individual post insights. So as you can see on the screen, these two things are the next things that you see on the individual posts insights and they are the region sites as well as impressions. Now you might ask me, what is the difference between a rich as well as impressions? When we kick start this by giving you the difference between a rich as well as an impression. So as you can see on the screen, the definition of rich is the total number of people who viewed your post. And on the right side you can see that the definition for an impressionist that the number of times a particular posts was viewed. And if you still haven't understood the difference between a rich and enumeration. Imagine that I posted on Instagram posts and imagine that I viewed my post ten times. So in that case, the rich would be one because I'm only a single person and the post has been reached to 1% and that is me. The impression would be ten because that post has been seen ten times and it does not matter whether the same person viewed it or not. It is just the number of times that particular postwar as viewed. In that particular case, as I've said, the rich would be one and the impression would be ten. I hope you understood the difference between water reaches and what an impressionist. So now let's take a look at the reach matrix as well as the impressionists matrix. As you can see on the left side of the screen, I posted the reach matrix. Under the reach matrix, you can see that one particular post of mine gotta reach of 104,718. And just below that you can see that there is a division of the rich between followers as well as non followers. And you can see that there are 6,217 of my followers, my contents, and the rest of the people who saw this cone, and that was around 98,501 people. Those people were non followers, other people who were in following my Instagram page, you can see the division of followers was known followers. So another thing that you have to note here is that I posted this post when I had around 10 thousand followers. Around 6 thousand out of my 10 thousand followers saw my economy. You can see that when I had only 10 thousand followers, around 98 thousand people came to see this post. So that means that a lot of new people are coming and visiting your Instagram page. And that is actually a very good site. But on the other side you can see that all the 6,217 of my followers saw this post out of the 10 thousand people. That is also actually an okay sign. But imagine that if you had around 10 thousand followers and only a 100 people saw from your followers, then that means that you are having a huge number of ghost followers. So I'll be talking about ghost followers and how to tackle the problem, of course, followers in one of the coming sections of this course and that section is called important things to note. I'll be talking about ghost followers over there. Now let's take a look at the impressions metrics and you can see that under the impression. So you can see from explore, from hashtags, from home, from other. So I'll be focusing on from hashtags. So you can see that around 26,957 people came to see this pose from hashtags. How will I use this matrix of hashtags? What do you have to do is to add one thing that I wanted to remind you is that you should not use individual posts, insights isolated, or you should not use them individually. What do you have to do is that you have to take the individual posts, insights of the comments that you posted for say a week or say for a month. And you have to compare those insights with each other. That is how you use individual posts insights. Imagine that I have three sets of hashtags and I wanted to find out which set of hashtags works the best. So what I'll be doing is that I'll be using these three sets of hashtags alternatively. And there'll be using them over for a month and I'll become bearing with each and every post and I'll be able to find out which type of hashtags works the best for my Instagram page. And I'll be trying to focus more on those kinds of hashtags. So I hope you understood how to use this matrix. You have to use it in comparison with other individual posts insights and not just in isolation. So now let's move on to the last and final thing that you're going to see you on the individual posts insights and that is the profile activity. You can see that the number of profiles we said is 238. And you can see that the number of followers is 77. So how will I use this profile activity? What do you have to do is that you have to focus more on the profile visits. So if a huge number of people are visiting your preferred and that means that they like your comments. And that is a reason why they're checking into your Instagram profile and they would be taking your other opponents. And if they like your other contents, then they would be following you. You have to try to pump those numbers up of profile visits. As I've said in the previous slide, try to use these individual posts insights in comparison, say over seven days period or say over a one-month period. What you'll be doing is that when you post over, say, one week, and if you notice that one or two type of similar posts gets a huge number of profile visits, then that is an indication that people liked that particular content. And what you have to do is that you have to try to create more of those types of contents where you get more profile with it. I hope you understood how to use the profile activity two. Now that is the end of the individual posts insights. I hope you've got an idea on how to use the individual posts insights. And that is the end of this video, and we'll be continuing in the next video. 23. Audience Insights: Hi there. In this video we'll take a look at an inside called Audience Insights to give an idea of what this thing is. These insights will help you to understand the features of your audience without wasting time. Let me show it to you to access these insights. There are actually two ways. The first way is go to your profile on Instagram and you can see the Insights button. So click on that insights. But what I've shown on the right side of the screen will appear earned that screen you can see that I pointed the arrow towards total followers. So you can click on that dural followers and you'll be able to get the audience inside that I've told you about. Now let's take a look at the second method in which we can access this audience inside. So as you can see on the screen, the second method is go to my profile section of your Instagram page. And at the top there are three lines. Click on those three lines. After clicking on the three lines, whatever I've shown on the center of the screen appears. And where do you produce that? You have to click on the insights icon and whatever I've shown on the right side of the screen appears. And as usual, you just have to click on that total followers section and you'll be able to access these inside that I've shown you. Okay, great. Now after clicking into the total followers, you are going to see a lot of things. Let's take it one by one. Now one of the things that they're probably going to see in there is the most active times. So this is pretty self-explanatory. This matrix shows the most active time in which your followers are active. And the metric shows the most active hours in a day as well as it also shows the most active days. In the case of the most active days, which you can see on the right image, my metric shows 29.4 K followers are active on all days when the data is evenly distributed like this because I post daily and therefore I believe that most of my followers are active every day. Now obviously, you might not be able to post-conference daily. In that case, you will have to post at least three times a week. Now if you are confused on which they deposed, come and check those insights that I've shown you on the right side of the screen. You might observe that some days say Monday, Wednesday and Saturday, the number is really high. So those readings will be the best time to post your contents. I hope you understood how to use the most active days insights and I hope you'll be using them thoughtfully. Now let's move on to the next insights. And the next insights is the r's insights. And you can see that it shows the most active R's of your followers in a particular day. The one that you see on the screen is the most active R's of Sunday where you can check for other days like Monday, Tuesday, Wednesday, till Saturday. Okay, suppose I wanted to post a post and I see the numbers given on the insights that I've shown you on the left side of the screen. My question, Do you will be at wartime, will I post on a Sunday? Well, if you look at the metrics, nine PM as well as 12 PM is the most active time in which my followers are active. The time that I will be posting my corners would be around 08:00 PM or 730 PM. When I post it, 730 PM or 08:00 PM, it covers the people who are active at eight PM. Then it covers the people who are active at nine PM. Then it also covers the people who are active at 12 m. Always try to pause, say one hour before the most active time. So I hope you understood how to use this matrix and I hope that you'll be using it to your advantage. Now let's take a look at another metrics. And in this matrix you can see that you'll be able to see the graph of your followers and you can see that in that Doris overall, then there is follows, then there is an followers. So you can see that the number of people who have unfollowed you with a red line and the number of people who are following you with a green light. And the old road would be the total number of follows subtracted by the total number of unfollowing. So that is denoted using a blue light. And another thing that you have denote here is that this is for the last seven days, but you can change the filter to say, a maximum of 90 days. And if you look at the graph unknown, but sixth, the Saturday, you can see that I've got an overall follower count of 41. Then just below that you can see that around 64 people following my account and around 23 people unfollow on my account. So you can see that 64 minus 23 is 41 of our total overall followers. That obviously anyone can come to here and read these kinds of numbers. So my question to you would be, how will I use this metrics thoughtfully? So let me explain to you clearly on how to use this graph metrics by taking a look at two types of graphs. So as you can see on the screen, this is the first type of graph that I wanted to take a look at. So you can see that this is a graph that I made on MS Excel spreadsheet in order to make my point clear to you. So as you can see on the screen, on a usual day, you can see that the number of followers who are following my Instagram page usually oscillates between 0 to four. But on a particular day you can notice that the number of people following my Instagram page has skyrocketed like anything. Around ten people followed my Instagram page. And you can see that I pointed an arrow to that peak. Where do you have to do is that you have to ask yourself, why did I gain so much of followers on that particular day? What I'd be doing is that I'll be going and checking my comments on that particular day on what kind of condoms did I post? And it would be pretty clear that on that particular day you have posted something valuable. And that is the reason why the number of people following you has skyrocketed on that particular day. What I'll be doing is that I will be trying to post similar comments related to that post that I posted on that specific day. So people like those kinds of corners. So what we'll be doing is that we will be trying to create more of those kinds of condoms in order to attract a lot of people. Now the next type of graph that you have to take a look at, a trough. Imagine that my follower count usually oscillates between ten followers to 14 followers. But on a particular day, you can notice that the number of people following my Instagram page has dropped like anything to just do followers. What I'd be doing is that I'd be going and checking my Instagram page and I'll be checking my comments on that particular day. And after taking the type of components that I posted on that particular day, what I'll be doing is that I've never ever tried to post the type of comments that I posted on that particular day. Those type of coordinates are the type of comments that your followers does not like. The message is pretty simple. You should impose those kinds of corners on an Instagram page because your followers do not like those kinds of coordinates. I hope you understood how to use the insights graph with thoughtfully, and I hope you'll be using them thoughtfully do. Now let's move on to the next type of metrics and the next three dive of metrics that we're going to see are going to be used similarly. So let's take a look at them one-by-one. The first type of matrix is the gender matrix. You can see that around 68.5% of my followers are women. Around 31.5% of them are men. Well, let's ask the same question over here. How do you use these kinds of metrics thoughtfully? My answer to you would be that there are two ways in which you can use this metric. The first way is that you can check whether you are targeting was right, or whether you have targeted the right audience. For example, say that you are running a page only for women. If you look at this matrix, if I'm running a page, ALI, for a moment, you can see that most of my followers are women. And I can see that I've successfully targeted women to follow my Instagram page. But imagine that I'm running a page only for men. If you look at the matrix, you can see that there are only 31.5% of men and most of them are women. And that means that if I'm running a page, Oliver, men and most of my followers are women, then there is a serious problem for you. So that is one way you can use this matrix. You can check whether you have targeted the right audience. Now in one of the coming sections of the scores, I have a section called targeting the right audience. In that section I'll be talking about targeting the right gender and targeting the right location. So it'll be taking a look at targeting the right audience in that section for now, what do you have to know is that you can use these metrics in order to check whether you have targeted the right audience. Now the second way in which you can use this metrics is to run advertisements. So if you're running advertisements where they have to do is that there is an option called gender. If you are actually very low on budget and if you wanted to narrow down your audience as much as possible, you have to come to these insights. And you can see that most of my followers are women. What I'll be doing is that I'll be targeting women and I'll be excluding men from my Instagram ad. That is out of the way in which you can use these insights. I hope you'll be using these insights thoughtfully. Now let's move on and take a look at another insights. And you can see that these insights is called the location insights. And you have the top locations of city as well as countries. And in the countries you can see that around 43.1% of my followers are from the United States, 14.2% are from India. You can see that in the cities you have Nairobi, you have China, you have Capetown and all those kinds of cities. So let me ask you the same question. How are we going to use these kinds of insights? And as I've said previously for the agenda insights, we use the same type of reasoning over here. You use these insights for running advertisements as well as you use these insights to check whether you have targeted the right audience. So as I've said, I have a section called targeting the right audience and index section. We'll be taking a look at how to target the audience of a specific location. So I hope you understood how to use these kinds of insights. Now let's move on to the next type of insights and the next type of insights at the age range. You can see that there is a division of age range for all then we have for men as well as for women. And as usual, if you ask the same question on how to use this matrix, firstly, you can use these metrics for advertisements. So if I'm low on budget and if I have to narrow down my audience and we're trying to narrow down the advertisements to all the NAs range of 25 to 34. And the next thing that you can use with these matrixes that you can check whether you have targeted the right age. So imagine that you're running a page for millionaires, or say you're running a page for teenagers. So you can check whether you have met your targeting currently. I hope you understood how to use these demographics of your audience thoughtfully. Now those were the important things that I wanted you to know about demographics of your audience. And I hope you liked this video. We'll be taking a short break and we'll be continuing in the next video. 24. Reach Insights: Hi there. Welcome back to another video of this section. And in this video we'll be taking a look at rich insights. Now let's start this video by showing you how to access the rich insights. As you can see on the screen, go to my profile and you can see that there's the insights icon and click on that incites icon. After clicking on that incites icon, what I've shown on the right side of the screen appears. And you can see that I pointed the arrow, two accounts reached. You just have to click on the accounts reached and you'll be able to access the rich insights. Now let's take a look at the rich insights one-by-one. And as you can see on the screen after you click into the region sites, this is the first thing that you're going to see. At the top, you can see that there's a filter for the number of days. So I put it to the last 90 days. You can make it as short as last seventies to as large as last 90 days. So I put the filter to the last 90 days. So that would be the past three months. You can see that the accounts reached is 274,612. And just below that you can see that the reached audience, and you can see that those adopt CDS. And if you scroll to the side, you can see the top locations and you'll be able to see the top gender. You'll be able to see the location insights as well as the agenda insights. And now the question would be, how do I use these insights of top cities obligations as well as the agenda at the ends of all the gender insights, as well as the location insights would be always the same. And the answer is you'll be able to use them for two particular reasons. The first particular reason is that you'll be able to use these insights in order to check whether you have attained you are targeting correctly. So as I've told earlier, imagine that if you're running a page just for men or just for women, or imagine that you're running an Instagram page just for the people of Canada, just for the people of Washington. What you can do is that you can come and take these insights and see whether you have targeted the right audience. And again, as I've said earlier, there's a section coming up and it's called targeting the right audience. And we'll be taking a look at targeting the right audience over there. For now. Just understand that these insights would help you to check whether you have targeted the right audience. The second way to use these insights is to run advertisements. So we'll be taking a look at Instagram ads in the inorganic section of the scores. Let's move onto the next thing that we're going to see when you click into the rich insights. And the next thing that you're going to see in the rich insights or the followers as well as the non followers based on rich. You can see that all the past 90 days my corners reached around 23.5 K off my followers and around 251 K off non followers. And just below that you can see the content interaction division of reals post as well as stories. In the case of results, you can see that around 222 k people saw my comments from reals and then around 73.8 k people saw from my Instagram posts. And lastly, around 10 thousand people came to see my comments from my stories. So now let's ask the same question as usual. And the question will be how to use these insights? And my answer would be, there are two main ways we can use these insights. The first ways that you can focus on the corner and read, and you can see that the reals has the most number of reads and it is followed by the number of posts as well as the number of stories. Since most of my rich are from reals, what I'll be doing is that I'll be focusing more on instagram Reels compared to Instagram posts as well as Instagram stories. That does not mean that I shouldn't focus on Instagram posts or Instagram stories. I should focus on Instagram posts as well as Instagram stories. But I should give a bit more focus on Instagram results because most of my followers are, most of the research that I get are from Instagram Reels. And the second way in which you can use this matrix is on the top, you can see that only 23.5 K of my followers saw my contents are reached my comments or the past 90 days. So that means that my followers are in seeing much of my comments. Most of them are from known followers. Well, that is actually a good indicator that a lot of non followers are seeing my comments. But as I've said earlier in one of the previous videos, if the follower count is being too low, then that means you are having a huge number of ghost followers and goes followers are a huge problem to our Instagram page. Now I'm pretty sure that you might be wondering, what are those followers? Well, don't worry, as I promised earlier, we'll be taking a look at the section called important things to note. Over there. We'll be taking a deeper look at GAS followers. For now. I hope you understood how to use these metrics. Now let's move to the next thing that we're going to see. The next thing would be at the bottom, you'll be able to see the profile activity. And you can see that around 16,766 people came to visit my profile from my comments over the past 90 days. And just below you can see that in comparison to the previous 90 days, it has been reduced over 27.1 person. So it is actually a bad sign. What do you have to do is that you have to try to make more quality contents and you have to try to increase those number of profile visits. And I've told you how to post quality corner and you have to focus more on boasting Instagram Reels. And if you're continents fall into the category of funny, relatable, informative, which really are audibly appealing, then that means that your colon is having value. So try to post those kinds of corners and you'll be increasing the profile visits. Now let's take a look at the last thing and the last thing would be the filters. So you can see that there's a top post as well as top stories as well as top reals. So it'll be just showing you how to use the filters for the top posts. And the process is the same for top stories as well as top reals. As I've shown. You click on that arrow that I've shown you on the left side of the screen. And you'll be seeing what is on the right side of the screen. And on the right side you can see that my comments are my Instagram posts has been filtered based on Instagram reach, reaches my primary focus. So I'll be using rich as a filter and you get to other filters to all you have to do is that you just have to click on that filter icon that I pointed my arrow two. After clicking on that, you'll be having a huge number of options. And as against you on the screen, there are options like business address gaps called button tabs, comments, email button tabs follows impressions, likes, and so on. So what do you have to do is that you have to choose the filter that you wanted to focus on. And as I've told you earlier, I'll be focusing on read. And after selecting a filter for reach, Let's go back to what we have seen. And you can see that the comments that got most number of ridges at the top and the least number of reads is at the bottom. When you filter your icon and select this, say in the case of reach, what is going to happen is that you'll be able to see the contents that go at the top reach and aptitude using the filter, what you have to do is that you have to try to create comments that are at the top of that filter in predicting the first two rows. And I'd be trying to collaborate with each other. And I'd be asking myself, why did my photo wars like these comments very much. And if I find any similarity between these expose, what I'll be doing is that we're trying to create comments related to the six types of posts. That is the right way in which you are going to use this filter. You'd be trying to find the top corners and try to create more of those types of comments. That was the end of the rich insights. I hope you liked this video and it's time to wrap up this video. We'll be continuing in the next video. 25. Engagement Insights: Hi there. Welcome back to the last video of this section. Now in this video we'll be taking a look at content interaction insights. Let me show you how to access these con and interaction insights first. As you can see on the screen as usual, you have to go to the My Profile section and you have to click on the Insights tab. And after clicking on the inside is tab, you will see what is appearing on the right side of the screen. There you'll be seeing accounts engaged. What you have to do is that you have to click on the accounts engaged and you'll be able to access the content interaction insights. Now as you can see on the screen, this is what appears after you click on the accounts engaged. And if you don't know what the content interaction insights are, a lot of people would be seeing your comments, but only a few of those people would be liking and commenting in Ugandans, saving your corners and sharing your coordinates. If people do any one of those four things, then those engagement's would be shown in the content interaction insights. And as you can see on the screen, the content interaction insights are very, very similar to the rich insights. And in the slides that I've shown you on the screen, you have a filter at the top and I put the filter to the last 90 days. You can put it to last seven days, to last 90 days. I've taken the last 90 days and just below that you have the en engaged audience. And in the previous video, I've showed you how to use these insights of top cities to have location as well as to agenda. So you'll be able to use these insights for Instagram advertisement as well as to check whether you are targeting has been acquired. So I won't be digging further deep to them because we have talked about those things a lot. Now let's move onto the next thing that we are going to see in the next thing that you're going to see, the followers as well as non followers, based on the accounts engaged. You can see that around 9,427 of my followers engaged with my contents and around 21.6 K of non followers engage with my corners. So how will I use these metrics? Well, if you don't know how to use these metrics, what do you have to do is that you can use these metrics in isolation. And as I'm showing on the screen, you have to use these metrics in comparison to the previous reach matrix that I've shown in the last video. So I have the reach matrix as well as the engagement metrics. And in the reach matrix you can see that my corners has reached around 23 phi k of my followers. And among that 23.5 K followers, we'll move on to the engagement metrics, only 9,427 of them encased. What do you have to do is that you have to try to bring those numbers up. You have the right to bring it to at least 15 thousand or 20,023 phi k of my followers. So my comments then around 15 thousand should at least interact with them. When you have a low number of interactions when compared to the rich, then that means that your economy does not have inequality, or that means that people are not interested in your contents. What you have to do is that you have to try to bring quality contents and people would definitely engage with their coordinates. That is what you should do. You should come out this engagement metrics to the reach matrix. Now let's move to the next thing that you're going to see. And this would be the last thing that you're going to see. And you'll be able to see the number of likes, the number of comments, the number of saves the shares. And at the bottom for the stories, you'll be able to see the number of replies as well as the number of shares at the job if you're taking the posts interactions, what you have to focus on is the number of sieves as well as the number of shares. And I've told you this thing before, try to increase the number of Saves as well as the number of shares. And you'll be gaining a huge number of reach as well as a huge number of followers. And in the case of stories where you have to do is that you have to try to make people share Instagram stories, as well as try to reply to your Instagram stories. In order to make people share Instagram stories, what you have to do is that you have to post funny, relatable, informative comments on Instagram stories and they would definitely start sharing your conference. Now those were the things that I wanted to tell you in this video. I hope you liked this video and let's wrap up this section of the year we'll be continuing in the next section. 26. Introduction to Instagram Stories: Hi there, Welcome to another section of the scores. Now in this section we'll focus on Instagram stories. And in this video we'll just scratch the surface of Instagram stories. To begin with, Instagram story is a feature of Instagram where you can share your photos and images to your audience. And it would just last for 24 hours. And after 24 hours it will disappear. Now, I think that the concept of stories came from the social media platform called Snapchat. And since big tech companies have a very bad habit of copying stuffs, other social media platforms such as Facebook, Instagram, LinkedIn, Twitter. They all started coming up with this new feature of stories. And I think that tried to be a bit different and they call this feature fleet. But unfortunately the story feature, our fleets of Twitter as well as the story feature of LinkedIn had to shut down because it didn't gain much of the popularity. And to be honest with you, I think the only place where I saw that this feature worked perfectly well was on Instagram. Now, as you might probably know, at the top of Instagram we have stories where people share their photos or reshare other posts, etc. Instagram Stories like any other stories of other social media platforms, only lasts for 24 hours. The important question would be, why should we, who are trying to grow our Instagram page? Focus on this feature. Well, the answer to that question is Instagram stories or the first thing that someone might probably check when they find your account somehow. Now, to make this point clear, imagine that I commented on a top posts are a famous celebrities post. So as you can see, people would see your comments in the manner that I've shown on the screen. There is an orangeish or a golden ring around your profile picture, which is obviously your Instagram stories right? Now, my point is that the ring around your profile picture tends to make people click into it and check your Instagram stories. What we should do is that we should use the psychological tendency of people clicking into this golden or orange ring into our advantage. Now imagine that someone saw your comment and clicked into your story. Your story is a really catchy or funny or relatable or informative kind of story, then they would obviously want to follow you. So my first advice to you would be that always post-conference that are really good in your stories. Great. Now let's talk about another feature that is related to Instagram stories. Now, as I've mentioned previously, Instagram stories only last for 24 hours. And after 24 hours your followers won't be able to view your story. In order to compensate for this, 24 are disappearing thing. Instagram has come up with a feature called Instagram highlights. Now, you can keep your stories with ball to your followers as long as you want. Now let me show you how the Instagram highlights look like in your feed. Now as you can see on the screen, I have my feet and I appointed the arrow to Instagram highlights so you can keep your stories alive forever. You just have to click on that plus icon which says Mu. And you have to select the collection of stories that you want in that specific highlight. Now two things that I want you to note here is that you have to post something as your story first in order to add it to your Instagram highlights. Now many people asked me that can be directly create highlights without adding it to your story. Well, at the moment, you can do that. You have to post it as your Instagram story first. And from there, you can add it to your Instagram highlights. The second question that people have is that, is it really important to use the highlight feature? Well, the answer is obviously yes. This is because when someone new who is not your follower, which it's your page, the highlights feature makes your feed look really good. It is actually a part of your account optimization and you have to make your feed look good in order to make people follow your account. Now if you take the case of my feed, I have the highlights of faith, prayer, love, and I have quizzes. Now each of these highlights, an Instagram highlight cover. So as you can see, I have a cross, I have a heart shape, then I have QC symbol, etc, as my Instagram highlight covers. So you need to find these kinds of symbols to post as your highlights cover to make it look attractive. If you are having trouble creating highlight covers, don't worry, I will show you how to do it. Again. C, go to canva.com and search for Instagram story highlights. You'll be able to see a lot of templates. And then we click into one of those templates that I've found. And as you can see on the screen, this is the template that I've found. You'll be able to see a lot of symbols for your Instagram highlight covers. If you are not able to find the symbol for your highlight covers, don't worry, I have two websites suggestions for you. Go to flat icons.com or go to ICANN finders.com to find the perfect symbols for your Instagram highlight covers. Now the link to all of these website, whether it became about whether it'd be flat icon.com and whether it'd be icon finder.com. I've put all of those links in the resources section of this video, go there and check it out. I think that it was a pretty good kick-start for introduction to Instagram stories. Now in the next video, we'll take a look at how to maximize our Instagram story views. For now, we'll take a short break and we'll continue in the next video. 27. How to Maximize Your Story Views?: Hey there, welcome back. In the last video, we took an introduction of Instagram stories and Instagram highlights. In this video, we learned how to maximize our Instagram story reviews. Now before going into all of that, let's take a look at something else. Now, as you can see on the screen, Instagram shows your stories Ali, to around five to 10% of your followers. If you're a frequent Instagram user, you might have noticed this, or at least you might have noted that not all of your followers are viewing your Instagram stories. So as you can see on the screen, when you have around 1000 followers, your store reviews would be within the range of 300 to 400 reviews. And when you have dengue followers, your story views, we'd be more than 10 thousand Store reviews. And when you have around a 100 thousand followers or a 100 K followers, you will be having ten K star reviews or 10 thousand Store reviews. This is usually the pattern that I see around five to 10% of your followers. Lemme see your Instagram stories. Have you made asked me why only five to 10% of my followers view my stories while the OLI end. So that I have for you is that this is how Instagram algorithm works. All we can do is that we can only learn how the algorithm works and use it for our advantage. So this is the first thing that I wanted you to take note of. Let us get back on track and learn how to maximize us to reviews. In order to do this, we have to understand how the algorithm works for Instagram stories. Now, as you can see on the screen, this is how the Instagram algorithm works. Instagram photos show us your story to a few people, and after showing it to a few people, it checks for interactions which are followers make with your story. If there aren't any interactions, then the algorithm stops showing it to people. Now looking at the other case, if the people who see your story in drugs with your story, then the algorithm detects content interaction and therefore would show it to more people. So our focus over here should be to get more content interaction in our stories. But how do we create content interaction or audience interaction in our stories? The answer is symbol. Use Instagram stories stickers. But not every stickers would create story interactions. We have to use the kind of stickers that could make your audience engaged with their story. Some examples of those stories, stickers that can make your audience in dragged with your story. Our polls, quizzes, sliders, etc. Using these would create engagement and therefore would maximize your story views. Now to speak of something that I personally found would be that out of all of these tickers using polls, usually give me the most number of story views. I would recommend you to use polls in Instagram stories. Now let's take a look at a live example. Let's take a look at the flower that you see on the screen. Now I wanted to put this on my story, and as you can see, click on the plus icon at the top and then select the story option at the bottom, and choose the image of the flower that you want to put as your story from your gallery. Now, at the top, we have the stickers button. Click on that to see all the stories stickers. Now as you can see on the screen, I've used the poll sticker and I've put two emojis. So it's like asking your audience whether they liked the image or whether they found it not so good. That is all about maximizing your story views using Instagram stories stickers. I hope you would start using polls in your Instagram stories. After you pause the story, people are going to interact with your story and that would increase your store reviews. Now actually there is one more method to increase your store reviews and that is to use geo tags in your story. So basically geotag is another Instagram stories ticker in which you can put your location. So putting DO tag in your story would also bring a lot of people to view your story through that geotag. That is also another trick that I would recommend you to use. Try using Instagram polls and also started using location tag or geotag in your Instagram stories. So you would definitely maximise your story views. Now these were the tricks that I wanted you to know about Instagram stories. I hope you liked it. And in the next video we'll talk about hashtags on Instagram stories. For now, let's take a short break and I will see you in the next video. 28. Hashtags on Stories: Hi there, Welcome back. In the last video, we saw how to maximize our store reviews. In this video, we'll take a look at using hashtags on our stories. Now to begin this video, Let's begin by asking the question, how many hashtags can I use on my Instagram stories? Well, the answer is you get only use a maximum of ten hashtags in your stories compared to a maximum of 30 hashtags in your Instagram posts and Instagram Reels. You might ask me, how do I know that in Instagram allows all the maximum of ten hashtags for Instagram stories. Well, let's take a look at how do I know that you can only use ten hashtags in your stories? Now as you can see on the screen, click on the plus icon at the top and then choose the story section at the bottom. Now let me type a hashtag on my story. I have typed the hashtag, hashtag one. Now you can see that Instagram has suggested few hashtags at the bottom. You actually have to click on it in order to make the hashtag worked for your Instagram story. Now, let's confirm whether the hashtag that we have typed work on Instagram story. Now as you can see on the screen, I have typed ten hashtags for my Instagram stories. Now all of those ten hashtags are underlined by the 11th hashtag is not underlined. So don't think that I underline those ten hashtags. No, I did not underline those ten hashtags. But when you click on those hashtags suggested by Instagram, your hashtag would automatically be underlined. This is the reason why I said only ten hashtags work on Instagram, but you can actually type as many hashtags as you want. You can type 30 hashtags, 40 hashtags, but only ten of them would be underlined and only those ten hashtags would actually work on your Instagram stories. I hope you got the idea of using hashtags on your Instagram stories. Now if you remember the hashtag bucket from the hashtag research section of this course, we used small tags, medium tags, and big tags to find out hashtags. But in the case of Instagram stories, we can only use ten hashtags. So it's better to our big tags in our Instagram stories and use only phi small tags and phi Medium tags. And as we have seen earlier, a small dioxide, the hashtags with trendy K to 500 K posts and Medium tags are the hashtags with around 500 K to 1 million posts. So try to use small tags and Medium tags in your Instagram stories. Now I think it's time to combine all the features that we learned about Instagram stories in this course. As you can see, I've selected a motivational quotes on my story and it reads, if you can face great fears in life, nothing can stop you. The first two tricks that we learned in the last video to maximize our star reviews, where to use Instagram stories stickers and use geotags. Now as you can see on the screen, I've put a poll with a 100% emoji and a dislike emoji. And then at the top, I put the geotag and location is motivation. So in the case of geotags, you can actually put real-world locations or you can just search for fake places like motivation. Now the thing that I personally do not like is that I do not like to show the geotag to my audience. As you can see on the image on the right, you can just wipe the geotag out of the frame so that your audience won't see it. Great. The next thing that we are going to do is we're going to put ten hashtags on our stories. So as you can see, I've used ten hashtags related to motivation and motivational quotes, etc. Now one thing that you have to notice that when you type hashtags and keep it visible to your audience, your stories would usually look crowded and it will make your audience irritated. So we have to hide our Instagram hashtags from our stories in order to make our story look good. So I have two ways to ideal instagram stories. The first way is to camouflage hashtags and blended with the poster. Now as you can see on the left, I've changed the font color of hashtags into the color of the background. So it's actually very hard to see those hashtag in the very first look, and people aren't going to notice it quickly. Now the second method is to just draw your hashtags completely off the frame to the side. Now I have shown this on the image on the right. Now, you can see a small part of those hashtags, but you can actually get it completely off the frame by throwing it to the side. Now that was all about Instagram stories. I believe that you'll learn a lot from this section, and I hope that you enjoyed it very well. Now let's wrap up this section and will be continuing in the next section. 29. Ghost & Bot Followers: Hi there. Welcome to this new section of the course. Now in this section we'll be taking a look at few important things that we have to note. Now in this specific video, we'll be talking about ghost followers as well as board followers. Now let's start with the term goes followers. What our ghost followers? And the answer to that question would be the followers who does not interact with the economists are called ghost followers. Know there might be reasons why your followers will interact or engage with your confidence. For example, sometimes the reason might be that the algorithm has reduced your reach and therefore it only shows to a few of your followers. Now what other reason would be that your post is in good enough or your posts doesn't have the quality enough to make your followers in dragged with your coordinates. Now they might have seen your continents, but because the coordinates are in good enough, they might just ignore it. The key takeaway from this is that due to many reasons, some of your followers would not engage with your coordinates and those followers are called ghost followers. Now if you ask me, Are these costs followers bad for your Instagram page? While the answer to that question is yes, you might ask me, why are they bad for my Instagram page? And again, to answer that question of why, I would want you to remember how the Instagram algorithm works. And as you can see you in the screen, this was how I showed you how the Instagram algorithm works. Instagram for shows your contents to a few of your followers. And it checks for the interaction from those followers. And after checking for indirection from those followers, if they find out that a lot of followers are engaging with the economists. And by engaging what I mean is that a lot of people are liking or commenting on your continents, re-sharing economists and saving economy. If a lot of people are doing these kinds of things, then the Instagram algorithm would show your contents to more and more followers. If they detect that there are no interactions, then the algorithm stops showing it to more and more followers. Now imagine that you have a lot of ghost followers. And what Instagram does is that after you post your content, it shows to these ghost followers. And what if they are not engaging with the accordance? Then obviously Instagram wouldn't show it to more followers. When you have ghost followers, they wouldn't be engaging with your content when you post comments. So that would affect your Instagram algorithm and the algorithm would not show your corners to a lot of people. Now, as you can see you in the screen, I have a few tips to tackle the problem of ghost followers are the followers who does not engage with your contents. The first step that I have for you would be you have to post quality continents. If you both quality governance, then I'm pretty sure that people are going to like your comments coming in your contents, then they're going to share your comments as well as Savior contents. So the very first thing is to post quality contents. And the second thing that I want you to do is that you have to ask your followers to turn on the post notification of your Instagram page. So sometimes when you post your comments, the Instagram algorithm might not be showing a conference to a lot of followers. The best way to tackle this problem would be to ask your followers to turn on the post notification whenever you're going to post your coordinates, what is going to happen is that they are going to receive a notification and then it will help you to reduce the number of goals followers. Because when they're received notification, they might check, kick on and as well as engage with the content. So I hope these two trips were clear to you. Now let's move on to the third tip. And the third step would be to share your posts or continents on your Instagram stories. Sometimes as I've said, instagram might not be showing your contents to all of your followers. What we're going to do is that we are going to increase the probability of your followers seeing economies. What you have to do is that when you post and normal Instagram posts or when you post a normal Instagram real, you just have to re-share it on your Instagram story. When people see your Instagram story, they will see that you have posted a post or your posted on Instagram real. And if they had missed those contents, then they will be able to tap into your Instagram story and check out your new content. I hope this reduct so a helpful for you. And the last step to tackle the problem of your ghost followers would be to not join any follow loops. In one of the previous videos called the node to-do list, I've shown you what a photo loop is. A lot of people would be messaging you to join the following loop. And what the problem with a photo loop is that you are going to gain a lot of followers. But those wouldn't be the followers who are interested in your coordinates. Those would be just people who are following you for the sake of following new. And hence when you post your coordinates, they wouldn't be liking your icon and, or they wouldn't become ending in economy, there will be just ghost followers. So these were the four kips to tackle the problem of ghost followers. And I hope these four things would be helpful for you if you encounter the problem of ghost followers. Now let's move on to the next thing and the next thing would be barred followers. What our board followers. And if you ask me, I'd be saying that boards are internet robots and they are not human beings. People use boards in order to increase the number of followers in Greece, the number of likes and all those kinds of things. When you buy board followers, what is going to happen is that you'll be increasing the number of followers. But the problem is that they are not actual human beings. They are Internet robots and they cannot enjoy your contents. They can, unlike economists, they can share your condoms. What is going to happen is that when you have a lot of board followers, you're going to break your Instagram algorithm. And when Instagram shows your contents to this board followers, they are obviously not going to engage with the economy because they are robots and they are not human beings. And other than negative thing about this board followers is that in the end of this course, we have to monetize our Instagram page, but using borrowed followers, there is no chance of monetizing our Instagram page B1, real human beings in order to monetize I Instagram page. Now let me tell you the relation between about follower and a ghost follower. So as you can see on the screen, about follower is a ghost follower, but a ghost follower is not about follower. If you're still confused between the difference of a ghost followers versus Board followers. Ghost follower is a follower who does not engage with your contents. Now it goes follower can be a real human being who does not engage with the economists. Or a ghost follow-up can be a board who does not engage with your corners. If you have a phone over, who does not engage with the economy, then that is going to be called a ghost follower. Now if your followers are internet robots are boards, then that is going to be called a board follower. So I hope you understood the difference between a ghost follower and a board follower. Now the last thing that I wanted to say to you is that this is something that I've told you in one of the previous section called the to-do list. But I wanted to repeat it again because it is a very important thing that a lot of people make mistake it. And the thing is, you should not buy followers. When you buy followers, what is going to happen is that your page might look attractive. You're having a huge number of followers. But that is not going to help you to monetize your Instagram page or grow your Instagram page further. That is the reason why I would recommend you to not buy followers because those are not going to be real human beings. Those are just going to be Internet robots. So I hope you wouldn't be buying followers. Now those are the two things that I wanted you to note in this video. I hope you understood those two things clearly. For now, let's take a short break and we'll be continuing in the next video. 30. Non Followers Who Interact With Your Page: Hi there. Welcome back to another video of the scores. Now in this video we'll be taking a look at the non followers who interact or engage with the economists. And by that what I mean is that a lot of people who are in following your Instagram page would be engaging with the economists. They will be like in your economy. There will be commenting in your gardens and they will be re-sharing your coordinates. So there are in fact a lot of people who does not follow you, but somehow comes to see you. They engage with your covenants. The focus of this video are those people who does not follow your Instagram page but in dragged with your Instagram page. Now before going into the video, I want you to know something else. That thing is you need to identify whether someone follows you are not. In order to understand whether someone follows you or not, what do you have to do is that you have to go and check that person's profile. So as you can see on the screen, this is the profile of someone that I clicked into. And you can see that I've pointed an arrow to a blue box saying follow back. That blue box is the place where you can identify whether someone has followed you or not. So as you can see on the screen, now, if that blue boxes follow back, then it means that that person is following you. Now instead of saying followed back, if that blue box simply says follow, then that means the account that you have taken does not follow you. I hope you understood this clear distinction of follow and follow back. By using this method, you can identify which people are following your account, as well as which people are in following your account. Okay, great. Knob, you are pre-acute to get into this video. Let's get into this video. Now, as you can see on the screen, the first place where a lot of people who does not follow you engage with your contents are in the comments section of your contents. When you post an Instagram real, Are you posting a normal posts? Lot of people would be commenting in your Instagram contents. What you should do is that when you're a small account, you'll be having the time to check each and every comments. What you should do is that you should click into those comments and you should check whether that account is following new or not. And if you find out that the account is not following you, the more you have to do is that you have to try to engage with those people who have commented in your posts by replying to their comments, you have degreed them by saying Have a great day or you have to try to make a conversation in the comments section and somehow you have to try to make them follow you. That is a trick. You have to engage with the people who have commented in your comments section and somehow make them follow your Instagram page. Now the next place in which people who doesn't follow your Instagram page would be engaging with your Instagram page would be in the messages. So a lot of people who are not following me usually message me. As against you on the screen in the beginning of this course, I've totally how to use the primary and general section. In the general section, you can see that a lot of people frequently message me. And on the top you can see that I pointed the arrow to the requests section. And the request says more than nine people have messaged me. So around 20 people actually messaged me. And when I checked into those message, what I saw is that some of them would be spams like asking for a follow loop and all those kinds of things. And other people would be the people who does not follow your Instagram page, but who engage with the economists say, by replying to your Instagram story or something like that, they somehow message to you. What do you have to do is that you have to reply to them. You have degreed them saying Have a great day and all those kinds of things. You have to engage in a conversation with them and somehow make them follow your Instagram page. That is the second week of converting the people who are following your account into following your account. Now let's take a look at the next place where a lot of people in audio followers might be engaging with the economy. And as you can see, the next place is the story reaches. So now let me show you how to find the people who really shares your economies on their Instagram stories. So as you can see on the screen, what you have to do is that you have to dig a particular posts that you have posted. And on the top of the posts you can see that there's three dots. Whatever to do is that you have to click on those three dots and you'll be seeing what is on the right side of the screen. And you'll be having an option called View story reshare. And when you click on that view story reaches what's going to happen is that you'll be able to see the stories of the people who have reshared your condoms. And where do you have to do is that you have to check into each and every story that you will see you over there. And you have to check whether those people are following you. And if they're not following, knew what you have to do is that you just have to reply to their story saying, thank you for re-sharing or something like that. And again, somehow you have to create a conversation and somehow you have to make them follow your Instagram page. Those are the three places where a lot of people would be engaging with the economy, but they wouldn't be following our Instagram page. Now one thing which you have to note here is that those people who engage with your corners would obviously be liking your Instagram governance. And that is the reason why they engage with their continents in the first place. If you're able to make them follow your Instagram page, then it would be a huge advantage for you because those people are ready to interact with the economy. And if you remember the Instagram algorithm, we need a lot of interactions with economies and these people can priority to us. So those were the important things that I wanted you to note. I hope you liked this video and let's wrap up this section over here and will be continuing in the next section. 31. Targeting Audience Based on Location: Hey there, hope you're doing great. Now in this section we learn how to target the particular audience that you want. Now in this specific video, we'll take a look at targeting your audience based on their location. Now imagine that you're running an Instagram business page. So imagine that your target audience for a business page is limited only to a particular country, say India. So if you're only selling products related to India, then you would want more of Indians following your page, right? Because if my business is targeting Indians and if my followers are all Americans, then it would be of no use for my local business. Similarly, if you're posting funny memes that are relatable to only a specific geographic location. Then obviously you would want the people of that particular location to follow your Instagram page. The key takeaway from this is that it is important to target your audience based on your location if your contents are related to a specific location. Now in my case, I just pose random quotes and therefore I don't have to target a specific location. Now I hope you understood what we have covered till now. I have two methods to target the audience of a specific location. Let's take a look at them one-by-one. Now the first method is basically to use the name of the location that you want to target, in your username, in your name, and in your bio. Don't feel confused. Examples are always there to help you. Now as you can see on the screen, the first example is from the brand called PMA. And this one is specifically from Pune, India. Now if they abuse the word India in their username and also in their name. Obviously this page is for Indians and most of their followers would be Indians do right? Now, on the right we have another page, and this page is all related to Chinese food. So the target audience would be people of China, and there would also be followers from other countries who loved Chinese food. Now we see that the username of this page is Chinese food opposition and the name is also the same. They have used the word Chinese, which would help them target the people of that body location. Now we have taken examples of countries only so far. Now let me show you an example of a meme page. And as you can see on the screen, the username and the name of this main page is Florida Man. And even in the bio, the word Florida has been used quite a lot. So this page is posting memes that are relatable to the people of Florida. Therefore, the target audience of this page would be the people living in Florida. I hope these three examples gave you an idea of targeting your audience based on location by using keywords related to your location in the name, username, and bio. Now let's take a look at the second way to target your audience based on location. And the second way is to use geotags. You might be wondering what a geotag is. Don't worry, it's something that you probably might already know. Now as you can see on the screen, this is a post from the Instagram page called not so stiff anion. This is a page from my college. Now, as you can see on the screen, when you post something on Instagram, you will be having an option to post the name of the location. So in this particular case, they have posted the location as the University of Derby. There is what a geotag is. Now initially, I had a confusion whether using geotags would work or not. But I got rid of this confusion after I saw the insights of this post. Let me show it to you. So as you can see on the screen, the insights of the previous posts shows the reach that postcard from the location tag. Around 1000 people came to see the post just from the location deck. Now if this page had only around 1500 followers, around 1000 new people came to see this post from the geotag. If you are pages more followers say phi K or 10 thousand, more than even more people would view it from the location tag. So as your page grows, the number of people who are seeing from location tag would also increase. That was the second method to target your audience based on location. And I hope you will use these two methods if you need to target people of a specific location grid. I hope you enjoyed this video. In the next video, we'll take a look at targeting your audience based on gender. Let's take a short break and I will see you over there. 32. Targeting Audience Based on Gender: Hi there. Welcome back to another video of this section. Now in this video we'll be taking a look at how to target your audience based on gender. Now, you might be someone who posts comments related to women. Therefore, your target audience in that case would be women. If you're posting comments related to demand, then men would be the primary target audience for your page. Just like the last video. In this video, I have two methods to target your audience based on gender. The first method is very, very similar to the one that I showed in the previous video. And that method is used the keywords related to your particular gender that you are trying to target in your username, in the name, and in the bio of your Instagram page. A few examples could help us understand this again. Now, as you can see on the screen, I have two accounts whose target audience are women. The username of these accounts are the first one as the username goals and the second one as a username classy women. If you look at their bio T2, and if you look at their name and their username, they have keywords related to girls and women all over them. Okay, Great. Now let's take a look at a few pages related to men. And as you can see on the screen, we have three pages. And the first one reads men's humor and the second one is related to men with street style. And the third one is men's health mag. If you look at the username, the name, and thereby, oh, they have used the word men quite a lot. They have used the keyword related to their particular target agenda in their name, username, etc. So that is the first method that I have for you, and that is to use keywords related to a particular agenda in the name, username, and bio. Now let's take a look at the second way to target a particular agenda. And the second way to target your specific audience is to use hashtags related to that particular gender that you want. As you can see on the screen, I have typed the word men on the left and women on the right. And you can see that a lot of hashtags related to those specific genders show up. This is the second trick that I wanted you to know. If you're posting comments related to a particular agenda, then use the hashtags related to that particular agenda, whether it'd be men or women. So there are lots of hashtags related to that particular agenda. And that would help you to target the political agenda that you want. So those were the two methods of targeting your audience based on gender. I hope you liked this video and I hope that you'll be using these tricks in your life. And I think it's time to wrap up this section, and I will see you in the next section. 33. Instagram Ad: Hi there. Welcome to another section of this course. Now in this section we'll be taking a look at growing Instagram page inorganically, by the term inorganic growth, what I simply mean is that you have to pay in order to grow your Instagram page. Now this usually is done if you can't take the time and effort to grow your Instagram page organically. So if you go and take the time to say common daily under the top accounts, find the top accounts and all those kinds of things you can use the inorganic growth method. Now in this video, I'll be showing you one of the methods to grow your Instagram page inorganically. And that is by running Instagram ads. Now as you can see on the screen, you have to take a post that you have already posted on Instagram. That's the first thing that you have to know in order to run Instagram at, you should have already posted your content. And to add a bit of information to that, there's actually another way in which you can run advertisements on Instagram without posting contents. Well, that is using a platform called Facebook Ads Manager. So actually I can do a whole different chords on Facebook ads manager, but let's stick onto the advertisement method of Instagram. So as you can see on the screen, there's a boost post icon just below my post. One thing that you have to note here is that in order to run Instagram advertisements, you should have switched from a, a personal account to a professional account. In the very first video of this course, I've shown you the benefits of professional account. So I've shown you how to switch to a professional account. And if you haven't seen that video, please go and check it out. Now after clicking on the boost post icon, what do you see on the screen appears now, they have given you three objectives. The first objective is more profile visits, and the second objective is more website with it. And the third objective is more messages. What happens when you take the first option of more profile with that, when you advertisement that's shown to a lot of people and when they click into your advertisements, what's going to happen is that they are going to be redirected to your Instagram profile page. And if you're checking on the second option of more website visits, what's going to happen is that when people see you advertisements and when they click in the advertisements, they are going to be redirected into the website that you give for your Instagram ads. Now if you click on the third option where it's going to happen is that when people click into your Instagram ads, they would be redirected to send you a message. These are the three options that you have. So let me click on the first option of more profile visits for my page called ASU club. After clicking on the first option, we have a next option at the bottom. Just click on that next option. After clicking on the next option, this is what appears on the screen. We have three things on the screen. And the first thing is special ad category, and the second thing reads automatic. And it says Instagram targets people like your followers. And if you're clicking on the second option, what is going to happen is that you don't have to create our set parameters for your Instagram ads manually. Everything would be done by Instagram automatically because Instagram knows the behavior of your audience and it would show your advertisement is too similar kind of audience. And you have a third option where it reads, create your own. And at the bottom you can see manually and you're targeting options. First, let me click on that special ad category so you can see that these are the special ed categories and those are credits, employment, housing, social issues, elections, or politics. If your AD falls into one of these categories, then you have to choose that category. Now let's take out the create your own option where we'll be able to set our own options for targeting audience. So after clicking on the create your own option, this is what appears on the screen and you can see that the first option is to write the name of your audience. So I'll be writing Instagram ads at one and all those kinds of things. And secondly, you have the locations and thirdly, you have the interest. Fourthly, there's age and gender. Let's take a look at them one-by-one. The first thing is location. So as you can see on the screen after you click New on location, you have two options. The first option is the regional and the second option is local. So as you can see on the left side of the screen, I've chosen the regional option. In the region of option, you can see that you have to type in locations and you have to choose those locations. You can see that I've dived in India and I've selected India. And after selecting India, you can see that at the top, there's an estimated audience size of 125.2 million to 147.3 million. And they have shown that it is too broad. If you remember from the targeting a specific audience section of this course, we have seen how to target the audience of a certain location organically. If you're a small business account or appear a small creator account whose contents are only relatable to say Indian people and people have Florida or places like that, then this is the best option that you have to run inorganic ads. You have to choose that particular location. So I've chosen India, and if you are running your ad for Ali people or Florida, you have to choose Florida, et cetera. Now on the right side you can use another method where you can use your current location and you can choose the radius from your current location. I've chosen 200 kilometers, or you can increase that radius two. These two are the methods of choosing the location. You can use the regional method or you can use the local method. Now if you're an Instagram page that doesn't target a vertical allocation and all those kinds of things. What I would suggest to you is that go to the insight section of your Instagram page and check the top two or three locations from where your audience are and just choose those locations because most people from those locations are interested in your content. So it is better to choose those locations in order to get a better outcome. So that is what I would do. I would go to the inside section and I will be taking the top two to three top locations from where my audience are in. And I'd be putting those locations over here. Now let's move to the next option. And the next option was the interest. Now imagine that I'm running an Instagram page on helping people to grow their Instagram page and helping them to monetize the Instagram page. So I have to choose the interest of my audience for running the advertisement. The particular interest of my audience would be Instagram. I'd be searching for the keyword Instagram, and I'd be searching for other keywords like digital marketing, social media marketing. And I'll be selecting all those topics under the interests section. That is what you have to do if you're running a page on photograph it and you have to search for keywords related to photograph. And you have to try to choose all those interests. Now after selecting the ingress and all those kinds of things of your specific audience, the next thing that we have to take a look at is the age and gender. Let me take the same example of growing and Instagram page where I showed my followers how to grow their Instagram page. My target audience would be both male and female because it is not agenda specific niche. Both male and female people are interested in growing their Instagram page. So I will choosing my demographics as male and female. So there might be other cases where you're running Ali Instagram pages, say for men or for women, then I think that is the time where you have to choose the specific agenda that you are targeting. So it will be mailed then only choose meal. If it is female, then only choose female. Now after all those things, the next thing that we're going to take a look at is the age. I've told you the imaginary situation where I'm running an Instagram page for the people who want to grow their Instagram page. So in that case, the people who are interested in social media marketing and digital marketing would be definitely people between the age range of 18 to 30. So you have to narrow down the age as well as the agenda as much as possible. And I've narrowed it down to 1830. Now sometimes you might be confused because you don't know what age range to put our word gender. What do you have to do is that you have to go to the inside section of your Instagram page. And after that, what you have to do is that you will be seeing the breakdown of age and you have to choose the age range in which most of your followers fall into. And you have to choose the agenda in which most of your followers fall into. That is also one of the ways in which you can choose the age and gender demographics for your Instagram ad if you are confused, now after selecting all these things of age, gender, location, interests, etc, you just have to click on that big icon at the top. So after clicking on the tick icon at the top, this is what appears on the screen. You can see that the Instagram ad that I've created as come up and it reads Instagram at one. Now after selecting the Instagram ad one, just click on the next icon at the bottom. And after clicking on the next icon, the next thing that you have to do is that you have to select the budget as well as the duration. You can see that the budget that I put as rupees 200 daily. And you can see that the duration that I've put is six days. And you can see at the top, an estimate of 31 thousand to 83 thousand people would see my Instagram advertisement. You have to adjust these parameters of budget and duration depending on your interests and depending on the amount that you are willing to spend for your Instagram advertisements. Now on the right side you have the reviewer Advertisement option. So the first thing is preview your advertisements. Now if you click on the preview Add button, you'll be able to see your advertisements in the way the people who are going to view your advertisement season. If you click on that, you'll be able to see how other people see it from story, how they see it from the Explore tab, how they'll be seeing it in their home feed, etc. So you can preview your advertisement. Then we can see that we have said the goal, then the audience, than the budget. And the last thing what you have to do is that you have to put your payment method and you just have to click on that boost posts icon. And after you click on that boost post icon, your ad would be sent for a review. And after your iris reviewed, Facebook would approve your ad. And after your ad is approved, then it will be live and a lot of people would be seeing your ad. Now that is the end of Instagram ads. I hope you liked this video and I hope you know how to run Instagram ads. For now, let's take a short break and we'll be continuing in the next video. 34. Paid Promotions: Hi there. Welcome back to another video of this course. Now in this video we'll take a look at the second method of inorganic growth and that is using paid promotion method. Now, earlier in the inorganic growth section, we saw that we have mechanical with a lot of top accounts. And after connecting with them, we have to do things like guest posting, shouting, going live with them, etc. So paid promotion is very similar to this and it is very simple. If you find it really hard to build friendship with adopt accounts, you can just cut to the chase and asked for a paid promotion or a paid collaboration. Where you have to ask the top account to do a collaboration bars or a collaboration read or collaboration story. And in return, what you're going to do is that you will be paying them. Now, as I'm showing on the screen, these are the key factors that you should keep in mind before doing a paid promotion. And the first thing that you have to keep in your mind is that you have the message, the top accounts asking for the rate of paid promotion. You have to ask a lot of top accounts and have, you might ask me, why should you message a lot of top accounts? This is because different accounts will be giving you different rates. So as they say the more Maria, and that means that when you ask a lot of top icons, you are going to get an exact figure of what the actual rate for a paid promotion is going to be. And you can understand which account is asking you too much and which account is asking you to low. Okay, great. I hope you understood the first. Now let's move on to the second. The second is you have to find out the top accounts with good engagement rates. Now, earlier in the score is somewhere in the first section or the second section, we had taken a look at engagement rates and how to find out the accounts with good engagement rates and how to follow them. So we'll be taking a look at it once again, don't worry for now, let's move on to the third. The third is that you have to ask for the cost per post, per story and burritos. For post, it will be really high compared to a story. And for Instagram Reels, it would be the highest. So you should actually ask the rate for Instagram posts, instagram stories and Instagram reels, and you have to compare it with the rate which other job accounts are asking you. Now the last thing that you have to do is that you have to compare the average rate which these top accounts asks with the Instagram in build ads. In the last video, we took a look at the Instagram in Bill advertisements and we saw how much have you have to pay and how much of those people are going to see advertisements. So you have to compare the rates with these top accounts give with the Instagram ads. Now let's take a look at a few examples of engagement rates. So I'll be giving you the same example that I showed you in the second section of the scores. Now imagine that I'm running an Instagram page that is related to the motivational quotes niche. And I wanted to do a paid promotion with one of the top accounts, as you can see on the screen, the first account that I want you to see is the base called wealth. And you have to check the number of followers that base has. And as you can see on the screen this page as a follower count of 3.9 million followers. And the next thing that you have to do is that you have to check the contents of this Instagram page. So you can see that the first post has around 13,931 likes. The second base has around 20 thousand likes, and the third post and has around 15,700 likes. This page is having an average of 17 thousand likes. Now let's move on to the next top account. Now this top account is called motivation Mondays. And you can see that this page is having a follower count of 1.2 million followers. And you can see that I've taken a few of their posts and you can see that the first pose as around 70 thousand legs. The second bullet says around 17 thousand lives, and the third pose as around 16 thousand likes. The average like that, this page gets around 70 thousand likes. Now let's move on to the third page. And third page is called Six AM success. And you can see that this page has a follower count of 2.2 million followers. And again, repeating the same steps that we did for the other two account. You can see that the first possible it has around 1000 likes, the second post 2 thousand likes and the third pose as 11 thousand likes. What do you want to do is that you will be definitely rejecting this page called 6AM success and you won't be asking this page for Pedro motion. What I'd be doing is that I will be messaging the other Do I count asking for the rate and all those kinds of things. But for this account you can see that the space doesn't have any engagement rates with the follower count of 2 million followers, those pages only getting 1000 likes. That is a reason why you have to check the engagement rates first. And after that, if you find that they have good engagement rates, then you can message them asking for their rates. After they have stated their rates for paid promotion, you have to compare it with each other. And you have to choose the page with the cheapest price as well as the page with the highest engagement count. Now as against you on the screen, the last thing that I told you, the Canberra was with the inbuilt feature of Instagram. As you can see on the screen, you can see that for 1200 rupees over six days advertisement, you'll be reading an estimate of 31 thousand to 83 thousand followers. So how do I compare this insights of inbuilt Instagram advertisements with the topic. But what do you have to do is that you have to know that you are paying the top account. What you have to do is that you have to ask them for the maximum reach that they get for their posts. And you have every right to ask the top account for the maximum reads that they get for an Instagram post or for the Instagram story. So take this specific case where you are paying one hundred and two hundred Indian rupees and you are getting a maximum of 83 thousand from Instagram. When you compare it with the top account, if the account says, if you are paying them one hundred and two hundred rupees for say, one day and you'll be getting a reach of say, 1 million followers or say 100 thousand followers or 500 thousand followers. Then instead of going with the Instagram advertisement, I would suggest you to go with Adobe account because that person is giving you more audience reach compared to the inbuilt feature of Instagram. So these are the things that you have to keep in mind before doing a paid promotion. I hope you liked this video and that would be the end of the inorganic section. We'll be continuing in the next section with the different ways to monetize our Instagram page. And for now we'll take a short break and we'll continue over dead. 35. Monetization : Sell: Hey there, hope you're doing great. Now in this section we'll be taking a look at the most interesting part of this course. And I'd be showing you a lot of different ways in which you can monetize your Instagram page. There are external ways where you can monetize your Instagram page externally. And there are also this new internal ways in which you can monetize your Instagram account directly from Instagram. And we'd be taking a look at all of them in this section. Let's start this video by entering the common question. And the common question is, do I need 10 thousand followers or ten K followers to monetize my Instagram page? Well, the answer is symbol and it is a big no. You don't need 10 thousand followers attend K followers to monetize your Instagram page. Why is this question of 10 thousand followers coming up in the first place? Well, the answer is because earlier in Instagram stories there was the Swipe Up feature where you can send your audience to external links directly from your Instagram stories. In order to get that Swipe Up feature, you had to have 10 thousand followers or 10-K. followers. But now things have changed. You now have a link sticker instead of the Swipe Up feature. And now anyone irrespective of the number of followers that they have, can use this new feature of linked sticker. Now this option of sending your followers to somewhere else is important because you want them to check your link in order to monetize your page. I hope the question often thousand followers is cleared by now. Let's dig a bit deeper into the first method of account monetization. Now what we have done by growing our Instagram page is that by growing our Instagram account, we brought a group of people with similar interest under the same roof. So for example, if you're running a page on photography, then you have broader group of people who are interested in photography and all those kinds of things under the same umbrella. Similarly, if you're posting relationship advises n steps like that, then you have brought a group of similar people who are interested in that topic and one more tips on that under the same umbrella. And if you are a designer and if you're posting comments related to designing or if you're a quarter who's supposed to incontinence related to coding and those kinds of things. You have brought the people with those similar interest under the same umbrella. Now, let me ask you something. What if we introduce a product that is related to the similar interest of the group of people that you have brought under the same roof. Obviously, a lot of people are going to buy that product, right? So that is the first method of account monetization. And that is you have to sell a product related to your niche or you have to provide a service related to your niche. Now you might ask me what if I don't have a product or service to sell? Well, if you don't have a product or service to sell, don't worry, we'll be talking more about that in the next video. But I recommend you to complete watching this video. Okay, great. Now before moving further into the account monetization, I want you to know that only 20% of your followers are going to buy your product. As usual, this is just an estimate of myself, and it is obviously going to vary from niche, niche, as well as from product to product, and as well as the advertising that you do in order to make your audience by that product. It depends on a lot of factors. But to just give an estimate, only 20% of your followers are going to buy our product and rest of the 80% are non-buyers. Now please note that as your pH keeps on growing, the number of people buying your product or service would also keep on growing. And it's obvious because when your page grow, your product is exposed to more number of people and therefore, the probability of people buying your product increases. Now seeing this diagram, you might be wondering then the rest 80% of my followers are useless. Well, no, because we need that 80% to get that 20% of buyers. And even though those 80% of your followers are in buying anything, they would engage with your coordinates, they would reshare coordinates with their friends and so on. And that would help in expanding and growing your Instagram page. Both the buyers as well as the non-buyers are important for your Instagram page, I hope you understood this thing. You need both non-buyers and buyers in order to grow and monetize a lot. Okay, now let's take a look at few niches and see some ideas of monetization. As you can see on the screen, the first example or the first niche that we are going to take a look at is the photograph finish? How can I monetize a photograph in niche? And as you can see on the screen, I have given three methods. The first method is you can sell an e-book on photography. You can give tips on different lenses, different angles, and all those kinds of things in an e-book. So you have to create an e-book and you can just sell it to all those people following new in your photograph. The second idea that I have for you is to sell a course. You can create a course and sell tricks and tips on photography and things like that. And the third idea I have is that you can sell products related to photograph. Maybe you can sell your photos and all those kinds of things to your audience. So they are obviously going to buy it and you're going to monetize your Instagram page. Now let's move on to the next example. The next example of a niche that we are going to take a look at as designing. We have a few ideas to monetize our Instagram page. And the first one is selling e-book. We have seen it previously. The second one is cella course. We have taken a look at that earlier too. So you can create, designing tips and all those kinds of things as a course or an e-book. The third idea to sell something is to create templates of your own. And you can sell those templates to your followers and a lot of people are going to buy those templates. Lastly, you can conduct designing workshop to your followers, and they are obviously going to enroll in your workshop and you are going to earn from that. Now let's move on to another example of a niche. And as you can see on the screen, the next niche that we are going to take a look at is the relationship advice as niche. So as you can see, I have selling e-book seller course. These two things are appearing frequently. You can sell an e-book on relationship advisors and all those kinds of things. You can also sell a course on relationship advisors and all those kinds of things. Lastly, you can create one-on-one sessions or one-on-one consulting where you cancel one person individually through a call or something like that and they pay you for that consultation. That is what will learn sessions are. And I hope you understood these three methods of monetizing for relationship advice is, so far we have seen all the ideas related to some specific niches. So I didn't think just by seeing that you can do this and this isn't going to help you. Let me help you by giving few resources for your icon monetization. One of the common monetization methods that we previously saw was selling an e-book, how to create an eBook. I have two methods for you. You can either create your e-book on MS Word document and you can convert it into PDF and you can sell it to your audience. Well, that sounds a bit cheap method, but there are people who does that. From what I've seen, I've seen customers really enjoyed that PDF. There's a second method that I have for you. The second method is getting, write or create your e-book using the Amazon Kindle Direct Publishing. So I put the link to the site in the resources section of this video. What Amazon Kindle Direct Publishing or Amazon kVp is that you can create e-books. So that is an online marketplace and a lot of people are going to buy from there. Or you can create your e-book and click the link and put it in your Instagram. So you'll be having people buy in from Instagram as well as you'll be having people buying from Amazon your e-book. So this is a wonderful way to create e-books. I hope you'll be doing it. And I put the link in the resources section of the scores, just check it out. Now, another platform that I want you to note is the SEX. This is also provided by Amazon. If you feel like you have a good wise, you can create audio books and you can sell it to audience. This is another method of creating audio books, and I put the link to the site in the resources section of this video, please do check it out. Now, the second most common method of monetization was course creation. Right? Now let me show you the best place to create a course. So as you can see on the screen, Udemy is the best place to create your course. You will be having a lot of people buying your courses through Udemy as well as three or Instagram page. Now to give you a brief of Udemy, you can go to the Udemy.com site and at the top you have the instructor icon. Just click on that instructor icon. And at the bottom, as you can see, Udemy would provide you a few courses to know a bit more about how to create courses. Using the different apps for your audio, for your video, and all those kinds of things using the different instruments, the cameras, and all those kinds of things. Udemy itself would help you a lot for creating your courses. This is the best place to create courses and sell it on your Instagram page. I hope you'll do the same and let's go to the next question. The next question is how to conduct workshops or one-on-one sessions. You can counteract worships or 100 sections using these platforms, you can use the Zoom. Are you going to use the Google Meet? Are you going to use Skype for conducting workshops and for Karnak environment sessions. I would prefer WhatsApp. That's an easy method to conduct one month sections as there are only two people in the car. Now those were the few resources that I wanted to give you. The trick of monetization is symbol. You have to post quality continents and you have to establish your expertise in your particular niche. And by that, what I mean is that when people see your page, they have to think that, well, this person is an expert in this field and enrolling in their course are buying their e-book would definitely give me some value. I would definitely give me some knowledge. So that is what you have to do. You have to post quality contents and establish your expertise in your particular field? And people are obviously going to buy your product or service. As you can see on the screen, this is the page of a person called hyena. So the name of the Instagram pages, the hyena shake. This person posts comments related to Canada. She gives out tips on Canva, designing and all those kinds of things. What she does to monetize our Instagram pages that she gave out tablets and people would buy those templates. She would also conduct Kenema workshops where people would enroll in a workshop and they would learn a lot. This is the first example that I want you to know. And she has put a link in your bio. And if you click on that, you'll be redirected to buy the templates are enrolled in the Canada workshop. Now let's move on to the next example. The next example is this person called JB writer. This person posts governance related to relationship advisors and all those kinds of things. What he does is that he sells e-books, then he sells courses, and also he sells one month's session. So again, he's having a link on his description. And if you click on that link, you'll be able to buy as e-books, you'd be able to buy his courses and also you'll be able to consult him or one month sessions with them. Those were the two examples that I wanted to give you for monetization. Now you might ask me just by putting that link in the description or the bio, people aren't just going to enroll. What do you have to do is that you have to create a poster just like I've shown on the screen. As you can see on the screen, this is from the hyena shake and this is one of our workshop boosters. And you can see on the left side it says learn Canva effectively today's live workshop and register now link in the bio and on the right side you can see other features like the amount of registration, the time, the day, the live session, the total number of hours, etc. So it is important to promote your product or service by creating wonderful posters like this. When I created my first course on Udemy for Instagram, I asked my friend to create a post. And this was how the Porsche looked like. And it said, want to know how to grow and monetize your Instagram page, get your hashtags right, go wireline, Stan, monetizing fun alone your audience and minimum value booms for us goes with Lifetime Access. Try the course. Note, this was my poster and I hope that you understood the main key factor is create wonderful poster, promote your product and people are going to buy your product. Now one more doubt that I wanted to clear is that this is the doubt I have a quote or a meme page. What can I sell? A really wonderful question because you are running out of ideas on how to sell. You just have to think of ideas where you can create a product and sell it to your audience. So as you can see on the screen, you just have to sell a merchandise to your audience and beeper are obviously going to buy it. You just have to create funny merchandisers are attracting merchandises and people are definitely going to buy them. For. Now, let us take two examples. The first example is this page called buildings Islands. And this page is a motivational quote speed. And you can see there's a link in the bio. So what this person does is that he is selling e-books to his audience on how to start a side hustle. So that is a wonderful idea and a lot of people are buying his books. And I would recommend you to do this if you're running a quote speech. Now, another important thing that I want you to notice that Instagram does have an in-built shop feature. As you can see on the screen on the left side there is an account and there's a View Show button on the profile or the bio. If you click on that, you can see the products of that page and you'll be able to buy those products without going outside of Instagram. You'll be able to buy it from Instagram. And one thing that you have to note here is that this feature is available in all the countries. And now I'm from India and this feature isn't available in India. So if this feature is available in your country, then I would recommend you to use this feature. If this feature is available in your country, then it is better to redirect your followers into an external link where they can buy your products. Now let's take a look at mean pitch. And this main page is called white people humor. And you can see on the screen There's a link in the description. So this person is a meme page, even though he is a main page, is selling merchandise. So a lot of people does by his merchandise because he creates funny merchandises and he puts on his shirt and people are definitely going to buy it. So that was another example of selling merchandise. That is the first method of monetization that I wanted you to know in this video. Now we'll be continuing in the next video with affiliated marketing. For now, let's take a short break and we'll be continuing over there. 36. Affiliated Marketing: Hi there. Welcome back. Now, as I promised in the last video. In this video we'll be taking a look at affiliated marketing. If you remember, we had asked this question in the last video. The question was, what if I don't have a product or service to sell? Now to answer this, let us take a look at the scenario. Let's call this guy who's carrying the bag. Bob. Bob meets this new guy and this new guy says to Bob, sell my product and I will give you 30% of the revenue. And now as you can see, Bob thinks to himself, since I don't have a product, I will sell his product and earn commission of 30%. Then Bob agrees to the deal by saying, Okay deal. Now that is what affiliated marketing is all about. You sell someone else's product and you earn commission of a fix-it person for selling the product. Now, I'm pretty sure that you are very familiar with the concept of affiliated marketing. And for those of you who are unfamiliar with it, almost all of the famous brands that you can think off does have affiliate option where you can join their affiliate program and earn commission. So now let me show you a few affiliate programs are famous companies. As you can see on the screen. The first thing that I'm going to talk about is a product. So what we're going to do is that we are going to take a look at product affiliates where you sell someone else's product if you don't have one. So as you can see on the screen, the best affiliate for e-commerce websites is Amazon associated. The program itself is called Amazon Associates. Now think of this. There are millions of people buying products from Amazon.com. Now instead, what if people buy from Amazon, but with a small difference that they buy their product using the link that you provide them. You're obviously going to get a fix-it person of commission, say 30% or 40% to it. That is what Amazon Associates are. I've put the link to Amazon Associates in the resources section. You just have to go to Amazon Associates and you just have to register that. Now if you weren't any specific products, say cameras for photography or something like that, then this is the best place for you. You just have to sign in and register and create a link and put that link in your Instagram and promote that link. Now when people buy through the link that you are put on your Instagram page and you have promoted the product, you are going to earn a person of commission. Now let's move on to the next thing that we have talked a lot about and that thing is selling courses. Now if you don't have a course to sell Fred naught, we have the Udemy affiliate program. As I've shown on the screen, you just have to search for Udemy affiliates in Google and just enrolling the affiliate program. And then you just have to sell someone else's courses in your Instagram page and you'll be earning commission from Udemy. Now you don't have to go to Google and search for it because I put the link of this website called Udemy. I've laid program in the resources section. If you are trying to promote courses of someone else, then do check it out. Now the point that I'm trying to make a symbol, think of any product that comes to your mind. Go to Google and search that brand name or product name with the word affiliate attached to it, say Udemy affiliate, RC, Facebook affiliate program or anything that is related to affiliate programs. You would definitely be able to find affiliates related to your niche and you'll be earning commissions by selling someone else's product. Now before summarizing this video, let's take a look at another example of a niche and that niches designing their affiliate programs of Canada. Then we have Photoshop affiliates. All you have to do is that you just have to make people enroll to these websites through your link. And when people buy Canva pro or if they buy Photoshop and all those kinds of things, you are going to a commission of 30% and you are going to earn from that. Now as you can see on the screen, this is how I would summarize affiliated marketing. Sign up for the affiliate of a product that you want to promote, say camera for photography, or you can say courses for your coding class or something like that. Secondly, during the registration process, they might ask you a website or something like that. All you have to do is that you just have to give the link to your Instagram page and they would approve your submission for joining the affiliate program. Now thirdly, what you have to do is that you have to create your link for that specific athlete. And thirdly, you have to create a poster and promote that product and make people click into that link that you have put on your Instagram. And you're going to that. Now, before ending this video, I want to give you an example of an affiliate program called Christian books.com. And as you can see, I've registered for this program and I've got a male thing that I've been approved for the affiliate program. And as you can see, let me read this out for you. Congratulations. I am delighted to inform you that your application has been approved as your affiliate program manager. Let me be the first to welcome you. You may log in to the athlete lobby and there's a link to that affiliate lobby at anytime and begin building your affiliate links. The username and password are the same as what you provided in the affiliate application to make your experience as a Christian book.com affiliate and enjoyable and successful one. Please review the Christian book.com affiliate program manual. It provides an introduction to affiliated marketing, affiliate marketing best practices and information on the various tools available to you in the affiliate lobby. We have an affiliate lobby. You just have to click on that. And I will be redirected to creating affiliate links for products. And I'm pretty sure they would also give images of their products so that we can promoted on our Instagram page. This is how you would be approved for an affiliated program. I hope this video gave you an idea of what an affiliated program is. And I hope this video will help you to monetize your Instagram page using the affiliate program. And for now, let's take a short break and we'll continue in the next video with a new method of monetization for your Instagram page. I'll see you over there. 37. Monetization : YouTube, Promotions & Page Trades: Hi there, Welcome to another video of Instagram monetization. Now in this video we'll be taking a look at three different ways in which you can monetize your Instagram page. Let's start now. The first method to monetize your Instagram page is to start a YouTube channel and promote your YouTube channel on Instagram. If you're having a huge number of followers, then just by putting a post or a story saying that you have Saturday YouTube and asking your followers to subscribe to your YouTube channel, then it will help you to monetize your YouTube channel. As you can see on the screen, the condition to apply for you to monetization is that you need at least 1000 subscribers and you need at least 4 thousand. Watch ours on YouTube. I don't think it would be a difficult task if you have a huge number of followers, as you can see the second it reads, when you have grown your Instagram page, do a huge number of followers, promote your YouTube channel, and people would subscribe to your channel. So having a huge number of followers would help you to funnel down the audience from Instagram to your YouTube channel. And people are going to definitely subscribed to your YouTube channel. Now let me show you a case study. So as you can see on the screen, I've shown you this page before, and this page is called sneak peek. And they have a huge number of followers of approximately 90 thousand followers. You can see that there's a link to the YouTube channel in their bio and I will see in them promote the YouTube channel ones. You should actually frequently promote your YouTube channel in order to make people subscribed to your YouTube channel. So as you can see on the screen, when followers come to the Instagram page, they'll click into the YouTube channel. And as shown on the right side of the screen, you can see that this is the a YouTube channel and they have around 1.2 k subscribers. I'm pretty sure that they have met the YouTube monetization policy of 1000 subscribers as well as 4 thousand watch ours. And another important thing that I want you to notice that if you are doing this method of monetization by creating a YouTube channel, try to post shots on your YouTube channel. Youtube shorts are very, very similar to the Instagram Reels that we have talked about. The same thing that I've told about Instagram Reels applied to YouTube shots. So try to create a lot of YouTube shorts. And a lot of people are going to see your page and they're going to subscribe your page. One more thing that you have to notice that for the monetization policy unit 4 thousand watts Rs and the water starts from Instagram shots are not included in that. You have to post normal videos. And only for those normal videos, the 4 thousand hours of watch time for you to monetization is checked. So I hope you understood this case study of funneling down your audience from your Instagram page to your YouTube channel. So I hope that would be a helpful for you. Now the second idea of this video to monetize your Instagram page is to do paid promotions. So if you remember earlier in the inorganic section of this course, we saw how to ask the top accounts to do promotion for our Instagram page. And in return, we'll pay them. Now, after you grow your Instagram page to a huge number of followers, you literally become that top account. Now after you or become the top account, you can ask for payments in return of promoting the pages of small accounts. So as you can see on the screen, this is usually done when you have more than 10 thousand followers and how to do it? Well, you have to put descendants DM for promotion or collaboration in your Instagram bio. Seeing that a lot of accounts, my message you saying that they wanted to collaborate with you and all those kinds of things. And you have to give them your optimal rate. And if the aggregate to you, then they'll pay you and you just have to promote them in your story, as well as on your Instagram posts or Instagram Reels. Now another way to get the paid promotion is that you can message small accounts asking them whether they need promotions for a cheap rate. Well, this is actually not a good way because you have the message a lot of small accounts, whether they need promotions or not, I think the second way is the best way. And if the second way doesn't work, use the third way, very small accounts, whether they need paid promotions for a cheap price. So I hope you understood the district of monetizing your Instagram page using paid promotions. Now let's take a look at the third and the last way of monetization of this video. And the last ways you can sell your Instagram page. So after you have grown into a huge number of followers, the 10 thousand followers are 20 thousand followers or a 100 thousand followers. Depending on the number of followers, you can sell your Instagram page. So in order to sell your Instagram page, all you have to do is that you can use your Instagram story to convey the message that you are selling her Instagram page. And if anyone is interested to buy your Instagram page, they just have the message you and you'll be giving them the price and other details related to the selling of your Instagram page. So those were the three ideas of this video to monetize your Instagram page. I hope you liked this video and you'll be using these methods of monetization. Now let's take a short break and we'll be continuing with the next video with new methods of monetization. I'll see you over there. 38. Monetization : Competitions: Hi there, Welcome back to another video of monetization. In this video, we'll be taking a look at the third way to monetize our Instagram page. Now let's cut to the cheese and see the third method of monetization. And the third method of monetization is to conduct competitions related to your specific needs study of growing your Instagram page into. So as you can see on the screen, these are the three things that you have to keep in mind before contacting a competition. The worst thing is that you have to conduct accommodation in order to monetize your Instagram page. And the second thing is that you have to keep a registration fee in order for the participants to participate in your Instagram competition. And the third thing that you have to do is that you have to state clearly the rules of the accommodation as well as you have the state clearly what the winner is going to get if ERC wins the accommodation that you are conducting on your Instagram. So let's take a look at an example and understand this monetization method clearly. So as you can see on the screen, imagine that I run a page on photography where I post Collins related to photography. So as you can see on the screen, these are the three things that you have to do in order to monetize your Instagram page through competitions. So the first thing that you have to do is that you have to create a wonderful and a catchy poster. And you have to promote that poster on your Instagram page using Instagram post as well as your Instagram stories. Or you can also create a video and posted as Instagram Reels. So that is the first thing that you have to do. You have to create a post. And in that poster you have to give details such as deadline in which your participants can submit the photograph fees and all those kinds of things. That's what you're going to do. You have to create a poster and you have to promote it on your Instagram page. The second thing that you have to do is that you have this state the rules clearly, my rule would be that the photo with the most number of likes is going to be the winner. So you can ask your photos to use any methods. They can share it to other people and all those kinds of things. What do you have to do is that they have to try to get the maximum number of lights for the photography that they have sent for competition. That is the main point of winning in my accommodation. And last thing is that you have to state what the winner is going to get. In my case, the winner gets a camera or the winner gets a $100 as a reward. Now one thing that you have to note here is that you are connecting this accommodation in order to monetize your Instagram page. So in order to monetize your Instagram page, you have to keep a registration fee. The thing I would do registration fees that it should be really, really low enough to attract a lot of people. And it should be really low compared to the price that the winner is going to get. When people see that the price is a really huge amount and the registration fee is very, very low, then a lot of people are going to try their luck and they're going to register for a low fees trying to grab that, our the first-price winner gets the total amount that you're going to get is the total number of registration fee that you get subtracted by the hour that you're going to give out to the winner. If the number of registrations are really, really low, then you are going to have a loss because you're going to give out a huge amount for the winner. But compared to the registrations, if you own a low amount as registration fee than there, you have a loss. Try to adjust the price of registration fee as well as the price that you're giving out to the winner in such a way that you are going to earn profit. So this was a method of monetization that I wanted to tell you and I would recommend you to try this method of monetization when you have a huge number of followers of 10 thousand followers are a 100 thousand followers. Now that was a third method of monetization. I hope you'll try it and I hope you enjoyed this video. And for now let's take a short break and we'll be continuing in the next video. 39. Internal Monetization: Hi there, Welcome back to another video of the scores. In this video, we'll be taking a look at the last method of monetization. And the last and the fourth method of monetization is through internal monetization features that Instagram has provided to us. Now people are going into the video. One thing that you have to note here is that not all the countries have this feature of monetization. So I live in India and in India, this feature is not available yet. As far as I know, the people of the United States does have this feature of internode monetization, where you can internally monetize your Instagram page using the Instagram app. Firstly, let's take a look at few threads given by Instagram themselves. So as you can see on the screen, on the left side of the screen at the top you can see there's a button called professional dashboard. Just go to there and click on that professional dashboard. After clicking on the professional dashboard, what is on the right side of the screen appears. So you can scroll down and you can see a section given out by the creators of Instagram called get paid on Instagram. So you have to click on that, get paid on Instagram by the creators of Instagram. And after clicking on that, you'll be able to see that Instagram has provided a lot of methods of monetization. Let's take a look at them one-by-one. Now the first method of motivation that Instagram has provided is using Instagram bonuses. And as you can see, bonuses are just rewards that instagram gives out to creators. So you have to be eligible for monetizing your Instagram page. And you have to do tasks such as create reels, post reels. And if we get a huge number of views, then you're going to get Instagram bonuses. That is the first method of inbuilt monetization, and that is through Instagram bonuses. What do you have to do is that you just have to check these threads that I've shown you in the screen in order to monetize your Instagram page. Now let's move on to the next method of monetization. And the next method of monetization is through Instagram TV ads. As I've said earlier in some countries like India at this feature isn't available. For sure. I can only say that this feature is available in the United States. So as you can see on the screen, this is one of the posts that a famous digital marketer called Nearpod Dell had posted previously before the IGTV ads feature came out. Let me read it out for you and those reads, Instagram will be introducing 15-second advertisements in IGTV as a way for creators to monetize the video content. Igtv arch will begin with a select group of partners in the US with plans to continue expanding globally. So I hope you understood the crux of IGTV ads. It's very similar to YouTube monetization. You just have to post videos as IGTV on your Instagram page. And Instagram would put an advertisement on your Instagram video. And you'll be able to monetize from that. So as you can see on the screen, there is an option to check the eligibility for monetization. So let me show you how to check this eligibility of monetization. And as you can see on the screen, click on the three lines at the top of your Instagram profile. After clicking on those three lines, click on the Settings button, and after clicking on the creators tab, what I've shown on the right side of the screen appears. What you have to do is that you have to click on the monetization status. And after clicking on demonetization status, you can see at the top that it reads, you're eligible for monetization. So I actually don't know what is the eligibility criteria for monetizing your Instagram page, but I think the condition for monetization is that you need around 10 thousand followers, but I'm not sure of it, but I think it is 10 thousand followers. Now let's move on to the last method of inbuilt monetization. And the last method of inbuilt monetization is using Instagram badges. Now, you might ask me what our Instagram badges, let me show you an exam. So as you can see on the screen, these two people went live and I was one of their audience. And what I did was I clicked into their live video and something just popped up at the bottom. And it reads by a badge to support this person. And I have a Bye-bye The next to it. And when you click on that buy button, whatever I've shown on the right side of the screen appears. So you can see that I can buy one heart icon by two hearts and Eigen by three hearts. For one heart, the cost is rupees 8542 hearts, the cost is rupees 170. And for three hearts the causes Ruby's 430. These are the costs for buying one hard, too hard, and three hertz. This is why the third method of monetization is you have to go live with someone and your audience would be buying bad just in order to support you. And that is a way of monetizing through Instagram bad, just so, I hope you understood this method of monetizing through Instagram by just, you have to go live. And if your followers are buying a bad, just then you'll be able to. So those were the three methods of inbuilt monetization of Instagram. And they were badges, bonuses as well as IGTV ads. Now I hope you liked this video and I think it's time to wrap up this video and let's end this video over here.