Idea Creation

1. Introduction: Hi, my name's Ashley Bell on. This is my course on how to come up with ideas, a creative skill which I think anyone will be able to master. So I consider myself quite a creative person. I've always been coming up with ideas sometimes great, sometimes not so great, sometimes kind of in the middle. Oh, believe that there are techniques I've learned throughout my career, which I can definitely share with you to help you come up with more great ideas. Full disclosure here, though, ideas don't just grow on trees or do they? So let's look at what we're going to cover. So we're going to look at where our ideas might come from. The relationship between problems and ideas, how to document a problem. Turning problems into multiple ideas and finally documenting your ideas, right? Let's kick things off with my idea workflow. So I sat down and I spent quite a long time thinking about the best way to describe how we come up with an idea, and it's pretty simple. Everything starts would listen and observe. Listen to what's going on around you. Observe your environment, and sooner or later, and ideas bound to pop into your head as soon as it does, you can see the next step on here is to document your idea. That's so important. If you don't document it, you're definitely gonna forget it, knowing times out of 10. But what about if we want to come up with ideas? But we're not having that light bulb moment? Well, that's okay, because we've another route we can follow for that. And that's the problem route We still start, would listen and observe. But this time we're specifically listening and observing toe identified problems. And it might be actually that someone's already even given your problem that they want you to create ideas for and that's fine. The next thing that you have to do is you must document the problem. This is going to give us a really clear starting point for refining out problem into multiple ideas. And guess what from there were straight back to documenting our idea. But this time we've got multiple ideas, so you're gonna have your work cut out. Now, after documenting your idea, you'll notice that we've got qualified plan and deploy. We're not gonna cover that today, but these are the steps that I think you're gonna need to take if you want to output something from your idea, like create something tangible from your idea and not just have an idea it down on a piece of paper. So I'm planning degree another class just on that topic. But for now, let's get started, would listen and observe. 2. Listen, Observe & Document The Problem: So as you may have already gathered, listen and observe is basically the source of all your ideas. Everything that's going on around you in your day to day environment is potentially your next great idea. So that could be anything as simple as talking to your friends, talking to your colleagues, listening to them overheard conversations on the bus, things that we take for granted that we use every day, stories that we see and read in the news. In social media experiences, we have reviews. We read things that we know already exist but could be made better. New technology. Everything has the potential to spark an idea. So I obviously can't go into any more detail on how you listen and how you observe. Just use your eyes, your ears look around. You pick something Maybe that you found really boring and dull today and think about ideas of how you can make that better or on the country pick something that really inspired you on, then used that as an example as a starting point for how you can come up with ideas based on what you're learning. In this course, I'm going to use the example of a bus journey, because I think that's something we can all relate to. It's something we've all done on. We'll see how many ideas we can come up with to make that more interesting or better in some way. So we don't just have ideas already flying into my head about bus journeys or how to make bus travel better. So we're gonna have to be a little bit more specific. And that's where we come to documenting a problem. So documenting the problem is about getting more specific about it so that we've got something specific we can use to generate our ideas. When you're ready to start documenting your problem or your ideas, you must write everything down. So grab yourself a pad and a pen or a pencil, or use an app like trail. Oh, or ever know, or any up any up that you're comfortable with. It could be a note note taking up on your phone. That's totally find. The most important thing is that you write it down. This is where things are going to start getting interesting. We're going to craft a problem statement using a formula which I've created to ensure that we get a consistent output every time. The formula is really straightforward, so it's just X is a problem for why? Because I said so, X is whatever the problem is, why is who it's a problem for and said is the reason why it's a problem. Now Let's put that into plain English. Using the example I mentioned before bus travel, I've decided that we're going to focus specifically on tickets now is important to try and be a specific as you can. Now X is a problem for why, Because said so. Getting a bus ticket is my ex is a problem for why, Micah Meters, because you always need to have cash that so getting a bus ticket is a problem for commuters because you always need to have cash. If you follow this formula, you're always gonna have a consistent problem statement, and it's important to have a really good starting point. I can already hear people saying, but wait, you don't need to have cash. You can use a smart card like an oyster card or a leap card. It's just a example. Let's just see what comes out of it will be really interesting. I'm going to give you some tips here which are related to the problem statement on the formula which I gave you. So one is keep it short and simple to is be specific. Three is Make sure you say who is affected and make sure you say why it's a problem. So if again, if you follow the formula that I gave you, then you're gonna cover all those points. If you don't want to use that formula, it's fine. But try and use thes kind of general guidelines when you create in your problem statement. 3. Refining Problems & Brainstorming: So now that we've got a problem statement defined and we've got a good starting point, we can take that and we can begin to refine it into ideas on now, this is gonna be the fun part. So here we are at our ideas refinery. There's lots of tools and techniques we can use here to refine our problem into lots and lots of ideas. Now, some of these are kind of obvious, so I'm just gonna mention them. Others are personal favorites, and some of them need a little bit more of an explanation. I'm going to start by just mentioning some of the obvious things and some of the things that we don't need to go into any detail on that I've listed here. So the first thing is reading readings kind of self explanatory, right? As is observing and listening. Doodling is a really good one. If your problem is related, maybe toe a product or a design starting to do do sketch things out. That's a really good way off bringing, bringing out your creative side ons. You'll start to go on different, you know, different paths in your imagination. On that's a great way to start coming up with ideas. Another one that's kind of obvious is going on the Internet Looking at reviews, reading, reading reviews is actually a really good one again. Doesn't need an explanation here. You don't need me to tell you how to go on the Internet and read reviews, but often people, if you look for things related to your problem and reviews often people have already got ideas out there under putting their feedback out there telling you this will be a better way to do something. So feedback is definitely, definitely a really good one to look at. The last one I'm just gonna mention here is kind of a basic that doesn't need more explanation. Is asking yourself How can I make this better now? It sounds really simple, but sometimes we just don't sit down and think to ourselves. How can I make this better? So again, that kind of ah quite often applies to a product or a service, just it down. Think how can I make this better and start maybe using some of the other techniques that I'm gonna mention in a minute to pull out those ideas? The things that we are going to look at in more detail our process. Mapping the pestle analysis personas diverging converge technique. Andi Brainstorming Brainstorming is the first technique that I'm going to talk about, and it's obvious to some people, but not to others. So that's why I decided to leave it in. This was actually how I decided to go with bus tickets. Once I had come up with tough the topic off bus travel. For my example. Andi. I wasn't sure how it was going to refine that I was gonna make it more specific. So the first thing that I did automatically was I started to brainstorm, and it's basically just dumping out of your mind everything that you can think off for specific subject. So anything related in this example to bus travel? So what I started to think off was, what's what is involved with bus travel? So doors, there's doors on a bus on. There's tickets, um, from tickets. There's payments, and obviously you can see where my idea came from. Now, um, also on a bus. We've got passengers we've got advertising with sometimes what ticket inspectors? We've got seats we've got on the back of the seat. Sometimes we got handles on the roof of got handles for people to hold on T um, talking of things that we hold on to a steering wheel, the bus route itself, the driver. Can you see how these a kind of all kind of feeding off of each other? So on the bus route, the steering wheel that gave me the driver the bus route gave me stops. Um, the wheels on the bus, the windows and from windows. I got glass. Um, we've got steps to get onto the bus. I think I said doors, but from doors, I also got hinges. I also got fuel. Fuel tank is like, you know, I'm still coming up with things now and then you could go on and on on with this, but this is what I used to refine. My idea about a bus into something that I could use is an example for this course. So, basically, looking at this brainstorm now, there are loads of things that I could have used as a problem statement. For for this course, any of these would would have done I just happen to choose tickets. So this is a really good a good way off. Filtering your initial idea or your initial thought or your problem into things are more specific. 4. Diverge & Converge: The next technique is something that I came across a couple of years ago on. It's a kind of an interesting technique. I am called Diverge and converge, and I'll explain that in a minute. It works really well with a group of people, as does brainstorming, actually, you know, with a group of people or or on your own. But, you know, it works really well with a group. The idea here is it's similar to brainstorming, but you're actually writing down short, kind of one line ideas. There's one rule with this, and that is that you have to write something down that's really crazy, something that's just totally wacky off the wall on. The idea behind that is just kind of triggers a little bit of creek creativity in yourself in other people, and someone might see that and say, That's totally crazy. But what if and then you know that triggers something in them and they write down another idea on by the end of it, you've got loads of ideas, some of them crazy, some of them not so crazy. Some of them, you know, that you could probably implement, So the reason that is called Diverge and converge is because the idea is everyone just writes down as many ideas as they can. We normally you do it in silence, so there's no judging or anything. There's no kind of what we call group think where someone you know who's kind of respected in the group would say, Oh, I have this idea and everyone respects them So they say, Oh, yeah, that's a great idea In it kind of stops people from participating so silently. Everyone takes a post it note, total window or wool or board. Start writing down your ideas and just putting them on the board, Right? An idea. Put it on the board. So you dove, urge all your ideas. And then afterwards, everyone as a group converges and looks at the ideas, and you might have some there that the same, you might have got the same idea or someone else. You just move them, then into groups, group them together into kind of themes. From there, you can discuss them. Andi, you've got a ton of ideas already, Asai said. Some of the mad, some of them not so mad. So that's diverge and converge. So as you can see I came up with quite a few ideas when I did this by myself. Um, it's a really interesting exercise, and actually, in time it as well you can say Get down as many ideas as you can think off in five minutes . Something like that Set a time limit. So let's look at how I group does. Once I pop down all my ideas in five minutes, I groups them into kind of similar themes. So I had coins and tokens, cards, devices, free travel and sensors. And it was actually interesting because I wasn't really thinking when I was doing this about things that I had already seen. But obviously things that I have seen were coming out in this. So definitely and coins and tokens, I think, Yeah, I've seen all of these. So the 1st 1 was a token which is valid for one fair instead of a coin. You by a token from from a machine or a few tokens. And then every time you go on the bus to use one of these tokens, another thing you could do is give the exact change to the bus driver on. If you've got. If you ain't got the exact change in your over, then they give you a refund receipt, which you take to an office and you get a refund that happens in Dublin. That's really interesting one that kind of surprised me on. They have a thing in Dublin where you can give your bus ticket refund receipts to charity instead of donating cash prepaid multi trip ticket, which is validated every time you enter the bus. I remember that in Barcelona you had, like, a 10 trip ticket, which every time you went on the bus, it got stamped until you'd used all your 10 trips. Um, cards was another one. So credit card payment facility. That's just simple Contact list smart card, which you tap to get on the bus. Most cities have that now I think devices an app with a QR code that the bus driver scans instead of a ticket. I think that they have that in the Denmark or in the in the Nordic region. Anyway, um, ticket machines, every stop. Well, that's just annoy idea again. The idea is that you just get your you get everything in your head out onto paper that's not revival. Is it ticket machine at every stop financially, and that probably bankrupt the bus company. Free travel again. You know, like in some countries, there's free travel for kids. Free travel for seniors, free travel for everyone is a nice idea. Again, it might bankrupt the company, but it might help. Whatever the problem is that the bus companies trying to solve with them with with this idea about tickets and that the final grouping was sensors. So we had a camera which recognizes your face and charges on account that you have some kind of instead of a smart card. It knows when you get on, I'm going to get off the bus. A lot of people might not like that for privacy, and probably all of these ones and sensors are kind of similar. A camera, which charges you for the distance that you travel on the bus. So again, it doesn't just charge you a standard fare when you go on. As I said, it knows when you get on. It knows when you get off and it charges you for distance. Um, another one for a camera, which charges you for the amount of time you're on the bus, which is kind of similar to the other one again. This can happen when you're just just put out putting everything that's in your head as quick as you can. Sometimes you get things that kind of similar, and if you're working with other people as well, that happens a lot. A biometric reader for fingerprints or eyes or palms and that charges and account so again instead of, ah, contact lists card, like some phones have fingerprint readers now maybe could use something similar like that on the bus on voice recognition for your destination on Bond again charged back to an account. So that was an interesting one, I thought. So you can see there's quite a few things here that, um happened in cities already, and this is kind of without me doing any research. This is just firing out ideas. The voice recognition one, I think, is really interesting there, because if you think about the way technology is going, we're talking about banks now doing voice activated. Bank transfers are or banking through Alexa and Google home. Maybe that's one. Maybe that's an interesting one to watch for the future. Stepping on the bus on saying your destination on Do you know if somehow it recognizes your voice and your charged for the journey? But it's interesting, you see, to see what comes out of this kind of exercise s. Oh, there you go. That's diverge and converge. 5. Creating Basic Personas & Empathy Maps: Now we're gonna look at personas, so personas are just the creation of an imaginary friend basically or an imaginary character. You can have more than one. The idea behind this is that it's partly for problem a generation, and it's also, you know, you can use it for creating ideas. The idea is that you create this imaginary person who fits a particular category of person . So here I've got a particular demographic. I've got Sarah H. 30 female. She lives in the suburbs. She works in retail. She drives an hour every day in her commute. She rents a home, she's got a partner and she's got on average income. She's no kids and so on. You can put as much here as you want these air kind of some of the general things that you'd expect to see in a persona. And the idea is that you build up this character and you build a connection to this character. And then when you're trying to solve a problem or create ideas, you keep this character or these characters in mind and you try Teoh, you might solve a problem for Theis Person Acerra in a different way that you you'd solved the problem for Jack. Okay, um, the idea is that you form kind of a moat, an emotional connection to this person, and you want to solve a problem for them. So in our example, with the bus tickets, Sarah commutes. So maybe we'll be thinking about how does having to pay cash on the bus put her off? Um, taking the bus on. What can we do? How can we solve the cash problem for pain, for tickets on the bus to encourage Sarah to use the bus. And that's where our brainstorming andi, um dough virgin converge comes in again. So it all kind of works together. Another thing I want to mention here is empathy. Maps on this kind of goes hand in hand with personas. It's like a level up from personas. So once you've got your persona and you want to build this connection to this imaginary person that you want to solve a problem for you create an empathy map off thoughts and feelings and things that they do to try and build that connection so you can try and solve that problem for them Now, in general, these that you try and build a persona in an empathy map around a type of person that actually exists. And if you can build around, if you've got information about a demographic that you want to solve a problem for or create an idea for, then this is. This works really well. So some of the things I said here about Sarah is, she says, I would love to. I would love to quit work. Public transport is a rip off. So now that's interesting. That would go on. That's got me thinking now you know, thinking back about the problem we have to solve and the ideas that we can generate. How can we make her feel like it's less of a rip off? Maybe if she's using credit to pay for the bus, she's got the mentality that it's not costing her. So that's maybe a way that we can encourage her back onto the bus through not using cash. And another thing is, um, accidents always caused delays on the motorway. She thinks saving for a mortgage so she can have her own home. She thinks about going on holiday to a summer sun destination. She thinks buses a dirty and unsafe that maybe something else that we, you know, that see again, we're generating another stream of ideas here that we console for. She feels tired, probably because of her long commute. Um, she feels that she's never gonna have enough money save for a mortgage. She she feels that her commute is too long again. That's probably why she's tired on. Then what does she do? So she takes the motorway toll road so should get to work quicker. She leaves early to avoid traffic in the mornings. In the rush hour on, she parks in the free company car park. So again, we're generating. We're not just building this connection to this imaginary person, and we're trying to solve problems for them. But in the at the same time is doing this. We're generating other possibilities for other solutions and other ideas that we can output from this 6. Basic Process Mapping: Now we're gonna take a look at process mapping now. Process mapping is no as fun. To be honest with you. As brainstorming and diverging converge, it's more analytical. It's a great way to pull out ideas and spot ideas or problems in processes that can become ideas. Eso the way that you do it is. First of all, you have to know who is involved. So I've got a bus driver and a commuter. Um, it could be it doesn't have to be an individual. It could be a group. Eso, I guess. Yet Buster over is the individual. But the commuter is the group of commuters. Then what you want to do is go step by step through every action that each person or each group takes on each roll. Let's let's call them roles. So the commuter role the commuter leaves home. They walked to the bus stop. They wait for the bus. They bought the bus. They request the destination. The bus driver then joins in, and he advises the price. The commuter finds the correct money. The bus driver issues the ticket. The commuter finds that see, they wait for the stop. They exit the bus they walk, air, toe work on, they arrive at work and that's that's the end of the process. So we've got our process there now, So you map that out like this. And you, this is called a swim lane diagram. So you map all of the actions that the commuter takes in the commuter lane, and you map all the actions that the bus driver takes in the bus driver lane on. Then you draw a line. You start with a circle with an S, or you can write the word start and then you join them. You join each of the boxes in the sequence that they happen on. Then that way we can follow that line and we can see exactly who's doing what and what the sequences. And at the end, we normally put a circle with F four circle with finish in it. So that's our process. So now we want to divide that into groups so kind of themes, like we did with the diverge and converge. So there's no rule with this, like, it's just what you feel works again. If you're working in a group, you can discuss it in the group. So I've broken it down into traveled to the bus, stop boarding and paying bus travel on, then traveled toe work. So they're my kind of themes within this process. Um, the reason that that's good is you can kind of start to break down, um, the process into time as well. So that's something you don't have to you. You don't have to use time in this, but sometimes it can help. It can kind of help identify even mawr where there's a problem in a process s Oh. What I would do then is, if I was gonna at the time along the bottom of the diagram, I'd say for each box in the diagram each action. How long does that action take? So I put my boxes along the bottom on Ben, you can add them up and you can say right. Travel to the bus stop takes 15 minutes pain and boarding. The bus takes woman eight seconds. Um, the bus travel takes 30 minutes, 15 seconds on the travel on. Walking to work takes 15 minutes and 25 seconds. Now, this already gives me an idea of where I might want to focus my activities so traveled to the bus stop takes longer. Um, but take takes quite a long time. The actual bus journey itself takes the longest, and we start to use some of the same kind of techniques that we saw in brainstorming and divergent converge, more diverging converge, to be honest. So what we want to do is take Post it notes and start to look at this diagram on, come up with ideas of how we could make it better or questions that we have about one of the questions that I had straight away was the boarding and paying only takes one minute and eight seconds, but that's per person. So how many put How many people on average are getting on the bus at each stop on what kind of impact is that having on the pain for the bus ticket? So that's something that that's interesting and would need to be looked at other things that I wrote down Word. Um, is there a way to reduce the wait time at the bus stop? Okay, because that we can see that I am waiting for the bus takes 10 minutes. Is there a way that the driver could know my destination before I bought the bus. So that's getting into camps, own some of the things that we already talked about in the diverge and converge. Maybe the driver doesn't have to know. Maybe the buscan just know it on. This is kind of you see him coming up with ideas. Now this can work. And on all the idea generation, you can do it on your own, but as well. If you can do it with friends or go in a group, you can always bounce ideas off each other, especially if you, you know, if you if you've got creative friends who've got kind of wacky ideas as well. Another thing I wrote down on here was, how could the passenger board the bus without paying with cash or paying at all? So that's an interesting one. And I guess that maybe boarding the buses that so basically what I'm doing here with these Post its isn't going yet. That's an interesting question. So how could I solve that? And then and then you could combine this with your brainstorming, argued of diverging converge. Um, another thing they said was how many times does the drive do this on average journey? So that was, I guess about advice the price and issue the tickets. So that's kind of similar toe Teoh. How many people are getting on the bus? Is there a way to reduce the journey time and find a seat quickly. Um, again, these are all things that you need to You need to combine techniques. Thistle's kind of pulling out. Um, it's a way of pulling out ideas that you can use to expand on and filter down into. More specifics later on is, and the final one was Is there a way to reduce the time that it takes to travel from the bus to the from the bust upto work again, use the diverging converge, use the brainstorming, um, used these techniques and they're gonna they're gonna give you results at the end, they're going to give you loads of ideas. This'll is just a way off starting to if you if you kind of stuck. If you're working on something that's process related, um, or you've got an idea, you know, like for this. This example. Um, you know, bus travel. What can I do with bus travel. And what ideas can I generate? T improve bus travel, Thes Airil little questions, Little cues. I've given myself that in the end are going to give me ideas, outputs of ideas. 7. The PESTLE Analysis: the final Tullow want to talk about is the pestle analysis. So this is something that business is sometimes used to investigate, how they might adapt to different scenarios and different changes changes in their environment. But it's It can also be a good tool to get you thinking about ideas. And if something changed how What what ideas could you generate to deal with that? So Pestle stands for political, economic, social, technology, environment and legal. Okay, so what we do is we look at those and six different areas on. We try to think if something politically changed, what ideas would we have to deal with that? So in our example here again, you know, in this idea generating game we love using post its or pretend post its on slides. Um, in a political change in an environment, what might change for in our bus travel scenario so government may reduce funding on transport. A tax on public transport might go up economically. What might change the cost of fuel might go up in my go down as well. Um, recession may result in unemployment and less jobs for people taking the bus. Some Pete, the number of people might go down if there was a recession or it might go up because people can't afford to have cars anymore. And they've still got a travel bus. Drivers go on strike s social. That could be kind of social as well. And so, under social, we've got public move towards green transport. Um, buses get back, get a bad reputation. Due to instances on social media technology, we've got autonomous vehicles, smart card payments. Ah, facial recognition, GPS, Internet of things, really time information. So you can see where where my interest is on. We've got a lot of things in their legal requirement to wear seat belts on buses, requirements to stop only it designated bus stops. All passengers must be seated before the bus bus moves away. And environmental. We've got rising sea levels, hotter summers, carbon tax targets. So you can see all of these things are kind of similar there different ways of approaching the techniques I mean at the different ways of approaching these techniques were doing something similar here as what we did in the diverge and converge. But we're giving. We're taking our problem or a problem area. Andi from that we're generating more problems that could be solved to create more ideas. Um, so we're specifically focusing on these six areas to generate ideas. And as I say, it's kind of similar to Dover gin convert. You just say right political. What could change politically? An effect. Our son, our scenario, our bus journey. And then, you know, you just start writing things down. You could do it in a virgin, a virgin, your style. And then, as I say, that generates lots of different options, lots of different problem options that you could sold for. Or you might say, if I hadn't done the divergent convergent I had done this under technology, I've got autonomous vehicles I've got. So let's just take autonomous vehicles for for an example. So now I'm thinking we're trying to eliminate coins on buses for the use of cash to board a bus and buy a ticket. So autonomous vehicles we're not gonna have a driver to pay, so we're gonna have to figure out a way of doing that. So already I'm thinking, OK, so take the driver out the picture. So now how do I solve that problems? And that's given me a whole list off new ideas that I can output from this particular process and technique 8. Always Document Your Ideas: So at this stage, we should have a whole list of ideas. If we're using some of these techniques, we should just have ah, whole bunch of ideas. The next and final thing that we have to do with those ideas, as I said at the beginning, is document them. If you don't document them, you're going to forget them so many times I am going to sleep at night on. I have an idea come in my head, and I think I'll just remember that in the morning. Or just try and remember and write it down in the morning. I don't want to turn on my phone and see that blue light and I forget, and I know that I had an idea the night before, but I have no idea what it is in theory, you know, thinking of problems over in here and coming up with ideas. I could keep a note pad next to my bed, but I don't so that's my problem. Now that you're ready to document your ideas, I've got a few tips and kind of guidelines that I'm going to give you that I use when I'm writing down my ideas so the 1st 1 is start small. So write the name of the idea on a ridge. Really short description, maybe like one line or a couple of lines just describing what it is. This is really handy if you've got a few ideas that you want to get down on paper before you start forgetting them. So that's where I would start. Then I would take that list and I would grow my best ideas. So think of all these ideas as little seeds on. No, all of them are going to grow into big, healthy trees. So you want to just pick the best ones and plant those and grow those seeds. Here's an example, based on the problem that we're trying to solve for in the bus travel scenario. So my title would be travel small cod. And then my description will be a prepaid card, which commuters used to pay for journeys on public transport without the need to carry cash . So that's like your tap on top off your oyster card or your leap card. Whatever you have in your particular country or region. This is a great idea, right, because it already exists. Somebody came up, someone came up with it. Someone wrote a statement like this about that idea, and now we use it all over the all over the world. So it just shows you start with a small seed like this. This was obviously a good idea and then grow that seat. And the way that you do that is you just pick the best ones and you start writing as much as you can about them as much detail as you can about them. You want to start writing and thinking about the risks that are involved in them. You want to start writing and thinking about the issues that were involved, the dependencies that that that idea has on on other things. The assumptions that you've made when coming up with the idea on the resource is that you would need to bring it to life. This is something that I actually used to do myself. I There was a period where I was doing a lot of travel for work and I was on planes quite a lot, and I actually couldn't wait to get to my seat and sit down and bring out my Evernote app and start going through my list of ideas and start writing as much as I could about my favorite ones. You'll be amazed when you've got ideas that you really like. How easily this kind of stuff just flows out of you onto paper, onto the page, onto the app. You'll just be amazed. And it's really it's a really good feeling because you feel like you're progressing. So we're getting more now into, as you can see here, bringing an idea to life, and that is a story for another course, so I'm gonna leave it here. 9. Summary: So let's have a quick recap on what we've covered. We talked about the sources of ideas. We've talked about ideas versus problems. We talked about problems, statements. We've talked about techniques to refine your problems in tow ideas and to generate problems to refine into ideas on also documenting your ideas. Every skill share class has a class project, so this one will be no exception. I'm gonna ask you to come up with at least one problem statement and from that generate at least five ideas. Now, I know that's gonna be no problem. Based on what we've already been talking about on optionally, if you want to, you can share your ideas or some of your ideas into the discussion on. I will be really interested to see what some of you come up with. But I know that could be a bit of a touchy subject. Everyone wants to share their ideas. But if you do as I say, I'll be really interested Teoh to see what people are coming up with and what what kind of problems they're trying to solve. And finally, I just like to ask, What would you like to know? More about that. If there's a specific subject or something that I talked about in this video that you'd like to know more about, leave me a message in the discussion and I always read them. And if I can create a video on it to help you, I definitely will. If you can leave feedback for me, that would be great as well. I love to know what I'm doing well and where I need to improve. So thanks again. I'm Ashley Bell on. This is my course on how to come up with ideas.