Transcripts
1. Inroduction: Our blog post is the beginning
of an awesome story. You have to pick
something to write about. And you can either
write your own story. But you need to make sure that what you are
doing is done right. The first obvious requirement
of good blog post, that it should be a good read. But good writing
alone isn't enough. Your blog posts need to provide some sort of value
for the reader. I know that sounds obvious, but I can't stress it enough. People are stingy with
their time and attention. We'll happily take both elsewhere
if you don't want them. Most readers are looking
to solve problems or learn something to
make their lives better. The goal of your content
is to scratch cat H. That means that in every
stage of writing process, every creative decision needs to consider these three
golden questions. Why would someone want to
read this entire blog post? What could make someone
want to share this? What would make the reader
come back for more? In this class, we will learn all of the key practices that you can use while writing your blog to make your
blog worth reading.
2. Choose a Topic: Choose a topic. A lot of newbie bloggers jump straight into the
writing process. Holdup. You wouldn't start building a house without
some sort of plan. You should first set aside some time to think
about your blog post. Grab some pen and paper. Let's plan. Define your objective
for the blog post. First thing first, it's
time to get existential. Why you are here? Why do you want to
write this blog post? Producing these blog posts
will take you time and energy. So you have to ask, what do you want to
achieve with it? Maybe you want to
raise awareness of a product, service, or cause. Simply shared knowledge
about something you love. Establish yourself as
an industry expert, attract certain readers,
and get more traffic. Your goal doesn't
need to be fancy. It just needs to be defined. Reminding yourself
of your goal in the planning stage will help you keep it in front of your mind. It will help steer the rest of your planning and
writing process. Go on. Take a moment to decide what you want your blog posts to achieve. Think about your audience. Next is to remind yourself, who are you writing for? If you want to write things that your audience
wants to read, you'll need to get
into their heads. So quickly. Go and check out some of the
places that they hang out. Celebrated Facebook group,
webinar, offline event. You name it. Check what conversations
are they having. And also check the
comment sections of blogs who are writing
about similar topics. These places can be goldmine of insights into the
mind of your readers. You can see how he does react
to the blog content that's already out there would
enrage and thrill them. What questions are they
demanding answers to? The better you
know your readers, the better you'll
be able to quite content that sold
their pain point. Decide the topic you
want to explore. It's time to pick your topic. What can you write about? And that will help
you hit your goal. Sit down and brainstorm as many blog post
ideas as you can. Brainstorm and lists
ten to 15 topic ideas. Just a list of wine
liners will do. Make sure your topic ideas are part of your overall
content strategy. For example, if your blog
niche is technology, It doesn't make much sense
to post a recipe, does it? After you've written a
list of topic ideas, consider asking yourself
these guide questions to help you narrow
down our topic. Are people searching for it? Is it something I'm
comfortable writing about? Will I be able to make a valuable resource out
of it for my audience? Do keyword research. It will be hard to get
eyeballs on your content without doing some search
engine optimisation. And part of SEO is researching what your target audience
is searching for. You can optimize your content. For example, by looking at what questions they
are typing on Google, you can write content that helps to answer those questions. Try keyword research
tools like H ref, and answer the public
to better understand what kind of content people are looking for in
your chosen topic. Research the topic thoroughly. Once you've decided your topic, you need to start
doing research. Research is a really
important muscle for any blogger to build. Since we often have to write authoritatively about topics
that we know nothing about.
3. Headline and Intro: Writing a headline. Once you're planning is done, it's time to start writing. Your first goal is to grab
your reader's attention. If you don't hook them from
the start of your article, it doesn't matter how
epic the rest of it is. Write up our full heading. They can't resist. Your heading is the
first thing we did see. Best make it a good one. Everyone has a different
strategy on headline writing. The most important
thing is that it sparks enough curiosity to make
people want to click on it. One of the biggest mistakes
that new bloggers make, that they don't spend enough
effort on the headline. They throw their hearts into writing an incredible article. Then in the 11th hour
before hitting the publish, they add incompetent headline. That vaguely sums up the piece. If cat sounds like
you, you're doing, your article are
huge, disservice. Your headline is your
pitch to readers. If anything, it's the
most important part. Every blogger should. Brainstorming a minimum of
ten different headlines. There is no right or wrong
formula for headline. Some people like to write
very specific headline. Like a six year old boy
arrested for picking arteriole. Bruce, we need a criminal
justice reform now, some people like to
be more abstract. It's about to get weird,
like really weird. Some people like
to use questions. Do long blog post,
scare away readers. The important thing is to make headline with irresistible. What is a good headline? Spark curiosity. Load your important keywords at the front of the headline. Ask a question that you know, your audience will
want the answer to. Make it explicit. What value people will get
out of reading the article. End of the day, the
best piece of advice is to experiment
yourself over time. You will be able to see what headlines performed
better with your readers. Don't do something just because everyone
else is doing it. Most people click a headline because it jumps out at them. So if you are following the same old formula
that everyone is using, your readers are going to scroll down past the how to title. This is by far one of the two most important
types of titled structures. Think about it. When people search
for things online, especially when they're
trying to solve a problem or trying to
learn something new. The most common type of
search term begins with how to frame the problem with the salt or skill to be learned. Common structures, how to, how to save an extra
$200 every month. Next is how to, without example, how to be a blogger without
cutting your full-time job. And then how to end example of how to be a blogger
and have a full-time job. How to do something in
x minutes, for example. How to do full body
exercise in ten minutes, right, at killer introduction. Every article starts with
a gripping introduction. For example, you could l and
n pseudocode that sucks them and grab them with a
surprising fact or Stat. Be empathetic. Your introduction
should also describe the purpose of the article and explained how it's going to help a reader improved
their work or lives. This is you giving them a
reason to keep reading. Intros are incredibly
important, but don't worry, if you're struggling, introductions are bloody
difficult for most of us. If you find yourself stuck
on the introduction, just come back and write it. When you're done writing
the rest of the blog post. This, remember to
make it awesome.
4. Writing a Post: Write a post that
readers can pass upon. All blog posts have
three main sections. The introduction,
body, and conclusion. Write an introduction,
hooks the reader. Good writing, of course, start with the intro. Most online readers have a short attention span for
them and you've lost them. So pay special
attention to the intro. Keep your beginning paragraph
short, but interesting. Some tips. Keep the beginning
paragraph short. No more than one or
two short sentences. Try to connect
with your readers. What's their biggest dilemma in regards to the topic at hand? Hit the pain point. Early on in your blog post. Read other blog posts that are written by great
writers and take note, practice, wider body, that's
full of actionable value. Fashionable value,
sounds kinda week. What I mean is your
poll should have a lot of value and they need to be things that your reader
will be able to act upon. This process, start with your
understanding your readers. For example, if
you're writing about the vegan lifestyle and your targeting those who've
just turned vegan? Or are your readers season vegans looking for
some information? Depending on how
you answered that, you may have to position your
content very differently. Some things are
okay to share with those who have experience in certain thing will be pointless when shared
with the novices. They won't be able to follow, break up your content into
sections and subsections. Try and hit more pointers
than your competitors. But only if tail applicable. Do not just add
filler content to make it seem like you
have more to say, readers are not stupid, divide through you and will abandon you faster
than you can blink. Make sure your content
is digestible. Again, that depends on having a good understanding
of your audience. Cannot give so much that
overwhelms your audience. Also, do not share so little that your readers
learn nothing new. Challenge them
with your content. Pushed him, move the bar higher, but not so high that they fall and lose all
the motivation. Use plenty of visuals
where applicable, home and tends to
be visual beings. Most of us, at least, images not only help us
understand things better, but they also provide us a much needed break from
the strings of text. Use references and links. If you have another
blog post that will help with the current
blog post, link it. Even if you do not have
supporting materials but someone else's
does still link it. Often we don't like
to add external links because we are afraid of losing our readers to other bloggers. So you cannot force
people to stay with you. Instead, give people as much
value as you possibly can, and they will come back
to you because of that, get your first draft out, then fine tune it. You can either sit down and
churn out your first draft in a single sitting or comeback
in multiple sessions. We all have a
different workflows. My advice would be, try and get your first draft out in a longer, fewer sessions. That way, you will
be immersed more deeply in the topic that
are less likely to ramble, even if you work more
effectively in short breaths. Try to maximize the amount of writing you get done
in those sessions. Remember, your goal here is
to get that first draft out. Don't worry about
making it perfect. You will fine-tune things in the editing stage,
some handy tools. Unfortunately, there
are no real shortcuts when it comes to writing
a blog post itself, you have to sit down
and grind it out. However, there are some tools that will help you power
through, ride or die. A web tool that's popular
with the novelist. It includes a Kamikaze
model that will start to delete what you've
written if you're too slow. Poverty, there is a
crowd sources tool that suggests great synonyms. Grammarly. It helps suggest improvement
to your writing and tone. You'll need an excellent
grammar checker to help you catch
careless errors. Brain FM, music and
ambiance sound great to scientifically improve
your concentration, proofread and editing. When you're done with the draft, try and put it
aside for a while. I always try to put at least a night sleep
between editor and writer me. That means I can come back and look at the article
with fresh eyes. To edit. I'll read the blog
post from start to finish and keep these
questions in mind. Am I conveying the
right tone and manner? Does the writing flow easily? You can try reading
it aloud to check. Are there any sections
that sound too repetitive? Can I cut some? Checking for any errors in grammar,
syntax, spelling.
5. Visual Representation : Make the blog post
shine on the page. Most vigorous need
visual stimulation to get through a long blog post. So it's time for you to
sprinkle some pieces on yours. Ever heard the phrase that
good design is invisible. It's the idea that when
something is well-designed, it doesn't interrupt
the user's experience. Or widowed probably
won't think twice about your blog layout
when it's done well, but we'll definitely
notice when it's done poorly or well
formatted blog post is skimmable and easy
to consume to do this, Brake long paragraphs
into shorter ones. Use headers and subheaders to organize large
walls of text style your headers consistently
so they look professional and make
sense on the page. Or general rule you can try to use is make headings
and subheadings. Self-explanatory. Readers should be
able to predict the contents of the poles
simply by reading the headers. You should also play around with different ways of displaying
content on the page. For example, using
the coat color box to emphasize a point. Embedding videos
convert info into eye-catching charts or tables using infographics, add images. Images can add a lot of visual appeal and help
break up chunks of texts. However, don't just dump
in some stock images of people in corporate
gear throwing high fives. Unless that's somehow relevant. Your images should serve your article and fit into
the flow of information. It's an opportunity to present your blogs,
personality and charm, and dad doesn't always mean your photos need to look
polished and professional. Some of my favorite
blogs use very rough, cartoonish style of illustration
to make their point, and it totally works. You can consider turning some of your texts into infographics, gifts and cartoons, and short. Find images that really
can help you tell your story better and
represent your brand. How many images you can create depends on the kind
of flow you have. However, you should have at
least one image tag you can use as a featured image
for your blog post. Images also work great to
add breaks into your post. Break from the continuous texts, which helps to keep your
reader focused on your post. Also made sure to add an alt
text to all of your images. And all texts should
be short but clear description offered image is, you should always
use all texts for all your images because
they're good for SEO. And if someone is using
a screen recorder to all texts will let them
know what image is about. It's a good practice for accessible experience
for your readers.
6. Seo Check: Seo check if you've written your post to answer a
particular question, you need double-check
digital content actually satisfied
that curiosity. For example, if your
blog post is title that ten best green
bars in Mexico City, there's no point going off on
a tangent about Cuban rum. You will be surprised
how many articles out there ask a question that
they never really answered. D, these posts are annoying. If you are not answering
the question properly, you're going to annoy
a lot of readers. Misleading them is going to get your blog a high bounce rate, which can affect
your SEO rankings. Make sure all your
blog posts include links to other pages
within your blog post. Not only is this good
for SEO practice, but it's also a way to get people to stay on your
website for longer. It may be useful to
look through a list of sitemap of all the content
you have on your site. Take a look through your
article and see where you can add links to other
pages on your site. The higher up the page, include these internal
links, the better. Just make sure these
internal links feel natural and don't disrupt
the reading experience.
7. Closing Your Post: Close your post with
positivity and with good Node. Give your readers some
field good vibes. Tell them how far they've come. Tell them how far they can still go with a little bit effort. A blog is a great
platform to share your thoughts,
insights, and stories. You can write stories about your brand values and
spark conversations. But however big your
blogging dreams are, it all comes down
to how well you can write each individual blog post. Ask yourself, what
would you like to hear when you were
like your readers? For example, I blog about
blogging as a beginner. So I always try to imagine how I was like when all of
this was new to me, no matter what nature, you'd likely solving
problems for your readers, for helping them
overcome something, give them the pep talk they
need to keep going forward. Also, the conclusion is a good place to insert
CT or call to action. It doesn't have to be
anything ingenious, something simple like asking them to sign up for
your email list or asking them to
leave a comment with their thoughts on a
post is sufficient.
Faisal Khokhar, null
