How to win in business with content creation! | Estudios E | Skillshare

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How to win in business with content creation!

teacher avatar Estudios E, Lean Marketing Experts

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Welcome!

      1:27

    • 2.

      Why selling with content?

      5:03

    • 3.

      The content tree

      6:55

    • 4.

      Optimizing creation time

      1:15

    • 5.

      How to find content

      6:40

    • 6.

      Create those ideas

      3:21

    • 7.

      Let's measure the ideas

      2:59

    • 8.

      Real life examples

      2:03

    • 9.

      Workflow and process we follow

      6:38

    • 10.

      Just one more step in the process

      4:30

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About This Class

In this class you are going to learn how to minimize the input of content you create and maximize the amount of content you deliver to your clients or potential customers.

You are going to learn how to use what you already have and what you alredy know to create constant viral content for your brand. You'll accomplish this by using the correct tools to know what to create, how to create it and how to deliver it through all the social media platforms out there.

This strategy helped us bring more revenue to our business and the businesses of our clients without having to spend on ads.

This class is for all of you business owners, content creators, ecommerce store owners and marketers who want to step up your level by optimizing and capitalizing with what you already know.

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Estudios E

Lean Marketing Experts

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Level: Beginner

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Transcripts

1. Welcome!: A few years ago we had a big dream of creating our own brand with YouTube. And we, there were e-commerce, but we ran into a big issue with older clients we had and the work to be done. We didn't have enough time to make our own things. So after months worth of investigating and P voting to get to a point where we could make more with less. We've found a recipe to maximize our results with the least effort as possible. He gave us the freedom to create and don't focus on things that were converting us into micromanagers. And that was through these content strategy that we wanted to share with you. Hi there. My name is Eric and I'm the founder of a student's e and d p. On this course, I would like to show you how we have been implementing one of the best strategies we've created for ourselves and our customers in order to attract more sales through content, but in a more effective, efficient, and easier way. This course is for all of you have a business. It could be either an e-commerce store, a service, or even a personal brand. If you are a PC person as we all leave the team, OR then this course is for you. And even if your work is to create content to bring more revenue to a brand, you could get very useful tips and tools to help you with these process. Thanks for watching and I'll see you in the first lesson. 2. Why selling with content?: So the main objective of this course is going to have an understanding of the main objective of the strategy behind having more sales and save your e-commerce store out of the crowd to drive more people into it. So the main question I want to start with is, if you open or if you would open a physical store, what would it take to get your first customer? The extra recent I am asking you this is because for the last couple of years, I have found that this question is not.com between people who wants to start selling online. Actually form a surprise of very uncommon question. So that's why I'm asking you this right now. And for a physical store, let's say if you open one on a street where almost no one walks by, what will be the first step to get the first sale? Maybe the first thing you have to do is to show your products and put them in front of your potential customer. And then you can provide some trust that they won't be wasting their money and then finally make the sale. But how can you do this? You have to market your products. And actually it's not that different from a website. But then the question is, how would you do this with a website that is 2047? Because with a physical store you have opening times where you can help your customers and some questions and provide some support. But on a website that is available all the time, how can you be always be there for, let's say, someone who purchases something at 04:00 A.M. and even better question, how can you do it in automated way so that you don't have to be always on your phone, on your laptop or your computer. The first thing, the first approach is going to be through something called organic rich. Basically this is content marketing, which for me is the best way to make marketing right now, because of all the benefits that you get from it. In the first place, it positions you as a person who knows what he's sailing and you become someone of relevance for your potential customer. And in the second place is a very good choice because you are not pushing your customer to buy. You are making heme consider that you could have the solution and then finally, make the sale. And third, because it gives you benefits and maybe right now are not very obvious, but you started networking and making connections, which is very, very important in something like a website. And to get the most out of this strategy, I will give you the fourth social networks that have been very successful for me and some clients. And how you can get the most out of them of what you can do. The first one is going to be TikTok. Basically the objective here is to make short form content that gets straight to the point in a very interesting way. And because of its nature, TikTok is a very fast social networks, so we have to be very careful with how we provide the information. The moment I'm recording this, we had a couple of weeks ago, I think a major change in organic rich, organic meaning not paid off. Of course. What this basically means is that if you start making videos right now, you're going to grow. But not necessarily as fast as the last year. But don't hesitate. Don't be mad, Don't be sad. That doesn't mean that you won't grow. You just have to keep grinding until it works. The next one is going to be our strategy core, and that is YouTube. Displays, of course is for longer content where you can explain in depth things that you can actually covering one-minute videos. But thanks to YouTube shorts they reach you could possibly get is far wider than with only long videos. Thing we've long videos right now is, of course you're gonna get some reach, but it's very limited right now. Actually you are right now. Youtube shorts is working perfectly fine for me and my clients, and that's why I am giving you this strategy. The third is going to be through Facebook and Instagram. Or you have to basically follow a hybrid strategy of short and long form content. But again, at the time, I'm recording this course, which is January 2023. The Facebook reals reach has been amazing and he's helping row faster. I mean, I have been uploading videos for a very long time. And right now with these update of the reals, which we had like a couple of years ago or a year. I think it has been crazy. I mean, the amount of people that watches my videos and the videos from Michael Lyons are actually amazing. So that's a very good platform to be in, in 2023. 3. The content tree: So how are we going to be able to pull something like this? Right here. There is something that I call the content tree. The first step you have to do in this tree is film, a long video with very good audio quality about the topic that you are an expert. And watch my words. You didn't have to actually be an expert on this topic, let's say e.g. that you want to start selling the sportswear. But you know nothing about this topic. It doesn't matter. You can give your opinion about the clothes. You can create content of other creators or even interviewing experts on the fitness world and have them on a video, which is something that people like Tim Ferriss does a lot. So the key here is to make it simple in the beginning, but without lowering the audio quality. This content is going to go directly to YouTube. But as a very, very efficient team, actually my friends, you can even upload that video as a podcast or even as a video podcast on Spotify, which is going to give you more rich. That's why I was telling you about watching the order quantity. And it doesn't stop here. You can also use some other tools we're going to discuss in this course to transform that long video into a blog post. So you are getting more rich with this one piece of content. The next step is creating your own content. What I mean by that is cutting some interesting parts of your lung video and making them into three to five minute videos and post them on Instagram, Facebook, and TikTok. They have to have a good pace and show something interesting because of the nature of these platforms, which is a very specific and very objective piece of content. And then in the third step of this content tree, you will have to condense even further the information into 1 min long videos to post them, to Instagram and Facebook grills, YouTube shorts, and on TikTok, I'm gonna be showing you an example of this. But right now, I want you to notice all the reach and engagement you can potentially get from this strategy and all from just one piece of lung content. And as last part of this strategy is recycled. You don't have to be always recording them, filming new stuff because of new followers and subscribers coming all the time. Not all of them are going to watch all your past content. That's why you can just read, grind a copy of your videos and upload them again to create an evergreen content machine. So let's watch some examples in here. I have a couple of websites in here. There are already open and right now we have e.g. Gary V error V is actually a very good marketer and he is actually the mastermind behind these content tree. And I can show you e.g. he has a couple of videos that are 1 min long, 1.5 minute long. He has two minute long videos and so on. But e.g. if you go to YouTube, you can watch 1 h long videos, 30 minute long videos, 20 long videos, 20 minute long videos. And he actually cuts all or curates all his content. You can show, You can see actually here, there are just little clips of this happening. This video. He actually preaches about something that it's called document versus Create, which is don't try to overthink what you're creating. Instead, just document everything that happens in your life. So that's actually a very good approach. And you can actually see he has a bunch of clips and he's actually very constant on posting these content to the social platforms, to this social networks. And it's actually a very good thing to do. And of course you have the other side. He has e.g. a, very big team behind him all the time. And they actually are the ones that create the content for all these social media platforms. So if you don't have that, you can try to make something like the iced coffee hour, which is a podcast that I really like. And it's about business and about topics that have to do with businesses. And it's actually a very good podcast that I can recommend you if you are into business. So e.g. in here, they are actually making a video format podcast that you can also see here. And they can actually play your videos on their platform. So this is a very interesting way to create content. And they also have some clips of the same, same video. They actually made some clips on TikTok, which is a very good strategy that I already talked about. And they only get the most interesting parts of the video and they make them into 1 min long videos. And all of the videos error making right now are actually around these strategy that you can see over here. They have a lot of videos about the same long-term video. And you can actually see long-term video worth, or what should the long-term video on YouTube, which is actually the podcast. So from these long-term video, they're getting podcast irrigating clips. They're getting TikTok videos, are having a real, they're having sure, it's all, kind of all kinds of content. You can actually see on Facebook. They have four minute long videos about the same video they had on YouTube. If you go e.g. to YouTube, you can see that for these video they had 60, 67 K views, which is very good. And on TikTok, Let's see, they have more than 100 K views. So it comes to be a very good strategy to follow. And you can see that they got a very, very good engagement and very good Reach from just one video. So if you only want to shoot your videos, but you don't want to edit them. You can use something like Upwork. You can send your videos in here. You only have to say that you want to get them curated for Facebook, TikTok, Instagram, and so on. And they are going to edit this for you. Of course this cost more money. But that doesn't mean that you have to be making this strategy this way. This is only just one tool that you can use. 4. Optimizing creation time: The next question is, when? When should I be doing all of this? And the answer may depend obviously on your time, but let's assume you begin the first day of the month. And the way we work on the agency is basically the first thing to do is plan your content for the whole month. And for these, we ask couple of questions. The first question is, what are we trying to accomplish with this content? We want to make some sales, so we want to get more reach the, we want to make more engagement. And e.g. another question would be, what are our goals and so on, and make a plan upon it. The second day, we start shooting the videos for the month. And depending on the topic, it could be a scripted or we invite an expert to talk about the topic. On the third day, you aren't going to edit and curated content following the content tree strategy. And on the fourth day, you will schedule all the content to post it at least one short video daily and one long video weekly. I recommend this because it's what has given the results. But you can also try and learn from your results. 5. How to find content: Following to the next lesson, we're going to talk about what we should create and how we should create it. And most of the time that I tell people to create content, the first thing they ask is, how would I know what to create? And that's what we're going to be going with. Okay, so how can I possibly know what to create? And the answer is actually very simple. Why don't you ask your potential clients where people are like? That's a question that almost nobody does. And that's a very good question if you want to start making your own content. So most of the time, people that create content for their businesses trying to begin talking about topics that no one is actually making questions off. So for you to not waste your time and resources, why don't you better check what people will use already asking the question here. So I'm going to show you a couple of resources you can use to make it possible. And I'm going to show you as well the best tools that I've used for this in a while. So the first tool in here, he's gonna be asked for the public. It is a very good tool, actually owned by knee patellar, who is a very good marketer. And he had the awesome idea of making this tool even better than it was before. So this tool is going to help you find the most relevant questions and keywords about the niche you're in and that the people are already asking. So e.g. if I put something about productivity here, TV team, okay, in the US and in English, I'm going to search for it. And as we start to see the results so we can see it actually elaborate some question filtering by when, who, how, why, where, and so on. So it is actually very helpful. So e.g. I. Have here which, how wear a watch Will, who can? So these are very good keywords we can begin with. You can actually see here WHO employee productivity, low productivity, low productivity will lead to. So this is a basic sample. You can use it for content creation. You can grab some idea from here. And it's actually a very good tool to use. The only downside that I have noticed in the past few years is that you have to be very careful with a search keyword you are using because all the results are going to be based on that word. So basically it's going to be segmented, sort of speaking by the way, that you are searching for the keywords. So I only put here productivity, but if you want to search anything else, then you have to be very specific with which keywords you want to find on your search. So basically what this means is that I find it a little limiting when trying to find other ideas like outside the box. But it's a very good headstart. The other way you can start searching for ideas are Facebook groups, which is a feature that almost nobody uses. But you can also come here on this icon and then you can search e.g. in here. Productivity or how soon this actually how I use Facebook for ADS. How to, or how only how? Because it's going to filter all the posts that have some questions with how or the half, the keyword, how. You can find some very good ideas in here. Like the other tool that I mentioned before, it's actually pretty segmented by what you're looking for and by your search. So your search term is gonna be what determines the amount of posts or the amount of content and you can get ideas from. So you only have to be very careful with this. And the next one, my favorite one, is actually this one, vid IQ. Maybe if you're already a content creator, you know this tool, but I'm going to show you a goldmine that almost no one uses regularly. So if you haven't heard of this soul, it allows you to check useful insights about the content and posting on YouTube. So e.g. I. Have here some content that is actually very helpful for me. So I have e.g. here, the amount of use I get from the last couple of minutes or the last couple of days. So it's actually very information that are relevant for me, but also I can get the information about other videos as well. So for this example, I only search for productivity, and this is the first result that I had. So I'm going to click in it. I have these written here with VI q. I can see e.g. older texts that have this video. And I have all of this. I have the topics, I have the channel tags, I have everything I want to know, e.g. it's total views and I have a lot of information. But that's not the gold mine that I was talking about. The most the most underrated tool that sees something in here, e.g. I. Have here productivity. And if I want to make a video about productivity, and I want to talk about this. How can I compete? Again, these, again, these big YouTubers who have like 400,000 subscribers. I mean, it's gonna be hard for me to position above, above them, are below them. So the thing that I like to do and to get unlimited, unlimited content ideas is go over here. And I already have this filtering here. This filter is powered by IQ, so this is actually free. I mean, you can have unlimited ideas for free and you only have to click on contain questions. So these tool is going to filter all the comments that have questions about the topic of productivity. So e.g. we have some in here, e.g. here, I wonder if you can make a video that shares a folder category structure of the capture and organized process, please. So in this case, these YouTuber has made a video about this topic yet. So maybe you can tackle this video or this continent with this question. Okay, so now that you know what you could do, reordering of content topics, the next thing is filter the most liked the comment. Okay, so now that you know what you could do regarding enough content topics, the next thing is filtered, the most light, common or a boated questions that you encountered. Then you are going to either make a script for a video or just grab your phone and talk about the topic and then cure rate and distribute older content following the content strategy. 6. Create those ideas: So what do you need to start creating your content? The first thing is going to be a camera and there is an asterisk because it's a big if. What I mean by that is that if you are making tutorials or explain something through a PowerPoint slideshow, or just presenting something on your computer, like the way I am doing right now. You don't actually need a camera. You only need a piece of software that could record your screen and that's it. In this case, I'm recording with the QuickTime software that already is built-in in my Mac. So if you have Mac, then you can use it. If you don't have a Mac, I will link some pieces of software that you could possibly use to record your own screen. The next part is that it doesn't work as well with the microphone. For the mic, you actually need something that could level up the quality because people can watch a video with somewhat but video. But if VD has but audio, it's not going to make it after it at 10 s and unfortunately the people will disengage. So if you want some advices on getting them a good mic depending on your budget, I'm going to try to leave a link on the course resources. For the third part of the equation, we have your editing software. This is going to be the best tool for your strategy. Besides the mic, there are a couple of programs you could use, and it will depend on what you're trying to get blood. You can get very expensive software or even free software to start editing your content. I will give you only a three tools because of the many that are out there. But I find these to be very helpful and useful when historian the journey. The first one is a free one which is Hit Film. It's a very good piece of software with very good tools that actually compete with some other high priced. So we're out there. The learning curve is a little challenging, but it isn't that hard if you already know how to create some content. But actually, there's a bunch of tutorials on YouTube that you can watch, and it's actually pretty easy to use. The second one is the one that I use the most, which is Final Cut Pro. And the biggest downside is that it only works on Mac, but you only play, you only pay once for it, and that's it. Unlike Premier Pro from Adobe, it has all the tools you could possibly need for your content. And I find the user interface and user experience very policing, unlike again, Premier. But that is only a personal taste and you actually have some extra features. If you have also an iPhone, which is e.g. the objects tracker and c melodic mode. So you can put it to devices and then you're already to go. The third choice is that I'm going to give you is the Vinci resolve this one of the vest editing softwares out there. And the best thing is that it's free to use on the basic tools, which is actually more than enough. But if you want to buy it, It's again, only a onetime payment, which is actually very good. And it's not that expensive. As you can see. It has an industry standard tools that will level up your content, but the learning curve is harder than his film, in my opinion. So nevertheless, the things that you can create with this software outweighs all the downsides you could possibly have. I encourage you to try out the silver we discussed in ICU on the next lesson. 7. Let's measure the ideas: In this lesson, we're going to talk about a complimentary but very important thing you have to consider when creating content. And that is actually measure. So when you reviewers getting touched for the first time with your brand, if your content has enough body, then they are going to search for more information. And that is when they have to enter something called a funnel. So the first thing you're going to need is a visual representation of how they are going to interact with your brand. Then you're going to know what to measure. I am actually going to give you an example in just a minute. I want to make a little pause to tell you something that I found very important when doing basically anything. You can't improve what you don't measure. So that's the importance of beginning to measure. Even if you start a little, it doesn't matter but certain measuring things. So that's why the next step is to optimize what you have measured. And when we see the visual representation is going to make more sense. The content you are creating is going to help you know exactly what your potential customers are looking for. And the best part is that you don't have to waste a ton of money figuring that out. When you see a piece of content that's working, then you will have enough info to get right into your customer's mind with less ad spending, e.g. than if you were to start without content. And all of these basically translates into an eight hour funnel. This is the way we represent each stage at which every customer interacts with our brand. And the first step is actually awareness, aka your first piece of content they watch. So if they are interested, that translates into comments and DMs and so on, which is actually interests, which actually translates into comments, the M's and so on. Then we have the Sire, which is basically when they tell you they want more or where can I buy? And then as a final step, we have action that translates into your goal, which is maybe a sale or a workshop or anything you want. So the nature of the fontanels are like this. Over 100% of people that social media platform is put the video or your video in front of the screens. Only 70% stayed watching. 30% of that, 70% have more interests into getting more info, or are they started following you? Ten per cent of them may clear that they want what you're offering. And it could be even entertainment. And then only 10% of them are going to convert into a sale. The secret of this is making more money by improving those percentages in the funnel as little as 1%, it would seem that it doesn't make a difference, but when it translates into money, believe me, you'll realize, or you're going to realize it actually made a difference. I'm going to show you how it looks in real life. All of these that I was talking about. 8. Real life examples: Okay, So how is people actually doing this in real life? If you go to TikTok and search for the term TikTok made me buy it lay in here. You will get a bunch of results of things you can buy on Amazon and other stuff. So e.g. this video has about 2.5 million views and there are only products showing on this video. So if I may click here. So if you go through the common scene, every possible language, you will get some where they ask, how can I buy the product? So you went from awareness directly to desire. The only downside that I see in here from this account is that the pirate, It's not very clear where or it doesn't make very clear where the customers can find the product. But anyways, we can go to his profile and click on the link on his description. In here, we can see a bunch of affiliate links where he can convert all his viral videos traffic into sales. Funnel has a conversion rate of three per cent from the top to the bottom. So let's say we have a conversion rate of 1%, just to be not that optimistic. And that means that he would, these video could have gotten 25,000 people dead blood products times $20, which makes us a grand total of $500,000 off of just one video. And that's only in sales. If he gets a commission of eight per cent, which is a percent we as a field skipped from these products in Amazon, he cashed out $40,000. So how does it work with this content? We posted a lot of micro content follow in the content tree, and these video went viral. We learned a lot of this and came to the conclusion that what people were craving for, what's topics about retirement plans and how to maximize them. So we created a funnel with, without spending a single dollar you nuts, because of folded comments, this video, God. And he translated into sales. 9. Workflow and process we follow: Okay, So right now I'm going to show you what we actually do with content creation system, which is the tree. And right now I have here the whole timeline of 1 h 1 h long interview that I have in here, which is for a podcast with one of my friends. And we're filming here on the studio. And what do we do is we cut everything here. This is multicast. This is a multi-camera clip, which means basically that we have two cameras. And I am cutting when I am speaking and when my friend is speaking. And I also have the basic audio that I use is in here. And what I do is I just let the conversation flow. And when I'm done with this, I just copy all the content in here and I create another event in here on Final Cut for this one, another project, I'm sorry. For this project, it's going to be formatted for a square video. Square video is for Facebook or Instagram. You can actually use this format for Instagram. And what I do is I just copy that in here and I go minute-by-minute. When I see some content that is relevant for the audience, then I cut it and I make something for about a minute or two. This is actually a three-minute lung. It could be 3 min to 5 min depending on the value of the content. If the guest is saying something that could be valuable for the earnings, then I let it go to seven or 8 min or maybe 10 min as well. But what I do is I just caught the content in here. And then when I have these smaller piece of content, I just copy that. And then I use this to create another project which is at product that is going to be vertical for short content. So in this example, I've just copied all the interview that I had in here. I went through the clip that I had on the other project for Facebook and Instagram and all the platforms that run with square root video, such as Twitter, e.g. through as well. So when I have that in here, I just got the most important and the most valuable part of the clip. And I have a 1 min long video. This video is actually shorter than 1 min. So it's, it's actually good. It's actually okay. It doesn't matter if it's one means lung or less, but if you make content with 1 min or more, you won't be able to upload this content to YouTube shorts. So when you create content that is actually larger than 1 min, what are you going to get is not that much of organic traffic on YouTube shorts, because you can actually upload YouTube shorts right now that are more than one Amanda. So try to be as short as possible. Less than 1 min, this variegated less than one. It means this, okay, right now, for this example, I have this clip in here which is 40, 48 s long. And it has all the substance, all the things that are most important in the clip that I had for Facebook. I then create is I go to here to the metadata business. Metadata business, sweet. Yes, that's an a and that's the correct name. So I come here and I add a video, and I actually tried to upload as many videos as possible. And when I have these videos in here, I just programmed them to be one at a time. So e.g. if I upload seven videos, is going to be one video a day, I will recommend you to create more content per day. But if you want to begin with something easy, with something that you can actually be attainable, attainable to create. Then just create one real for each day of the week. That is my storage array now and that's the way we actually got into the results we have. You can actually hear also post and also program the content that you can upload to Instagram. So the only thing you have to do in here, which is different as in Facebook, is you have to create content here, create a post. Then in here, you select which account do you want to upload? Two. And I put in here Instagram, I just add the video and that's it. That's the only thing that you have to do. Then you can program it to be whenever you want to. Whenever you want to show your video, you only have to put in here. And it actually works the same thing in TikTok, e.g. in TikTok, if I click Upload, I'm going to get something like this. And I select the file. When you select the file, you upload the file. Maybe you can get, maybe you can try to get a very small size file because if you don't, then it's going to be, it's going to take a lot of time to upload. But anyways in here, you can program, you can schedule your video and you can schedule it whenever you want. You. Actually, what I like about TikTok is you can upload several videos at once. E.g. if you want to upload one for everyday of the week, you can do that without any issues and you can program them without any issues at all. So it's going to show all the lists of the videos and you can schedule each of them. You won't have any issues. I recommend this and it's very easy to do. Okay, so for YouTube is basically the same thing. You only have to go to your account and then click on Create. You're going to get to YouTube studio. And I'm going to click in here, upload. You have to select your file and wants to click is uploaded, is already loaded. Then the only thing you have to do is write down all the description, all the stuff that you want to rank for. We have also here some texts that you can create. I have these plugging in here for Google Chrome, which is IQ. And I also have another one which is Tube Buddy. They give you some advices on tax and keywords and stuff. I don't have the premium version, I just have the free version, but they're a good help to start or to begin with. So you can try them out. And if you want to upload this, but you don't want to post it right now. You can schedule it in here. You only click on schedule your program, this to be shown on Sunday, and that's it. That's the only thing you have to do. 10. Just one more step in the process: Okay, so once you already have all your content in place, then you can upload your video, which is actually a podcast. And you can use these platform in here, which is 45 for both casters. And you can search it for anchor dot fm. You can use it as well, is the same thing is it belongs to Spotify. And what it does is you only upload it in here. And Spotify in this case, which is anchor, is going to give you all the doors available for all the other platforms for podcasts, e.g. you only upload it here once in Angkor or even Spotify for podcasters. And these platform is going to polish your podcasts automatically to Google Podcasts, to Apple podcasts, Spotify, just teacher too. I think there is like seven or nine of them. And that gives you a very good advantage because you're gonna be in a lot of platforms and you didn't have to take care of your servers or your s, your RSS feed. You don't know how to take care of anything. You only have two posts or publish your stuff. And what I really do like about this is when you upload a video, it actually blows as video. And e.g. in Google Podcasts are in Apple podcasts, it reproduces us or eighth place as just audio with e.g. if you go to Spotify, you're gonna be able to watch the whole video. They hold podcast in video and it's going to position more your branding through these strategy. The next thing that I'm going to show you is how you can create greeting content with the content that you already have. And for their next part, I'm going to be using a tool which is the dictation dot io slash forward speech. With this tool is going to allow us to create content, greeting content with the thing that we already have, which is audio and video. And for that, I'm going to also be using another tool which is LoopBack. Loopback is some a program that you can download for your Mac. And if you don't have loopback on your Mac because you don't have a Mac e.g. then you can try another piece of software. You can just search for it in Google, you can write something like programs like loopback for Windows. But basically what it does is like a virtual audio interface. And in this case, I am inputting the audio of Google Chrome of a video that I have in here, you can make it away the Google Chrome or with whatever program you're using for your podcast. And I am putting here the input to hear the audio and then output it to what these dictation dot io is hearing. So I'm going to show you how it works. I'm going to play the video that I'm having here from YouTube just to make an example. And then you can watch it working right now. This is a very good tool to use. It is very easy to use as well. Okay, So anyways, I have already hear some piece of content that I can create to make a blog. And what I only did is just connected the output to the input and the input to the output. So this thing is going to be hearing all the things that I say in the podcast and it's going to write them down. The only downside that I've seen here is that some words maybe are not gonna be as accurate as e.g. the human hearing. But what you can do is just run a quick check on the texts that he wrote and then you can try to paraphrase it or just fix the constant that it created. But this is a very good tool. You can use any of these automated. You can let it run for a one-hour, which is the hour-long podcast that we may e.g. with my friend. And it's going to be as easy as possible.