Transcripts
1. Welcome!: A few years ago we
had a big dream of creating our own
brand with YouTube. And we, there were e-commerce, but we ran into a big issue with older clients we had
and the work to be done. We didn't have enough time
to make our own things. So after months worth
of investigating and P voting to get to
a point where we could make more with less. We've found a recipe to maximize our results with the
least effort as possible. He gave us the freedom to
create and don't focus on things that were converting
us into micromanagers. And that was through these
content strategy that we wanted to share
with you. Hi there. My name is Eric and
I'm the founder of a student's e and d
p. On this course, I would like to show
you how we have been implementing one
of the best strategies we've created for ourselves
and our customers in order to attract more
sales through content, but in a more effective, efficient, and easier way. This course is for all
of you have a business. It could be either
an e-commerce store, a service, or even
a personal brand. If you are a PC person as
we all leave the team, OR then this course is for you. And even if your
work is to create content to bring more
revenue to a brand, you could get very useful tips and tools to help you
with these process. Thanks for watching and I'll
see you in the first lesson.
2. Why selling with content?: So the main objective of this course is going to
have an understanding of the main objective
of the strategy behind having more sales and save your
e-commerce store out of the crowd to drive
more people into it. So the main question I
want to start with is, if you open or if you would
open a physical store, what would it take to
get your first customer? The extra recent I am asking you this is because for
the last couple of years, I have found that this
question is not.com between people who wants
to start selling online. Actually form a surprise
of very uncommon question. So that's why I'm asking
you this right now. And for a physical store, let's say if you open one on a street where almost
no one walks by, what will be the first step
to get the first sale? Maybe the first thing you
have to do is to show your products and put them in front of your
potential customer. And then you can provide
some trust that they won't be wasting their money and then finally make the sale. But how can you do this? You have to market
your products. And actually it's not that
different from a website. But then the question
is, how would you do this with a
website that is 2047? Because with a
physical store you have opening times where you can help your customers
and some questions and provide some support. But on a website that is
available all the time, how can you be always be
there for, let's say, someone who purchases
something at 04:00 A.M. and even better question, how can you do it
in automated way so that you don't have to
be always on your phone, on your laptop or your computer. The first thing, the first
approach is going to be through something
called organic rich. Basically this is
content marketing, which for me is the best way
to make marketing right now, because of all the benefits
that you get from it. In the first place, it positions you as a person
who knows what he's sailing and you become someone of relevance for your
potential customer. And in the second place
is a very good choice because you are not pushing
your customer to buy. You are making heme
consider that you could have the solution and then
finally, make the sale. And third, because it
gives you benefits and maybe right now are
not very obvious, but you started networking
and making connections, which is very, very important in something like a website. And to get the most
out of this strategy, I will give you the
fourth social networks that have been very successful
for me and some clients. And how you can get the most out of them of what you can do. The first one is
going to be TikTok. Basically the objective
here is to make short form content that gets straight to the point in a very
interesting way. And because of its nature, TikTok is a very fast
social networks, so we have to be
very careful with how we provide the information. The moment I'm recording this, we had a couple of weeks ago, I think a major change
in organic rich, organic meaning not paid off. Of course. What this basically
means is that if you start making
videos right now, you're going to grow. But not necessarily as
fast as the last year. But don't hesitate. Don't be mad, Don't be sad. That doesn't mean
that you won't grow. You just have to keep
grinding until it works. The next one is going to
be our strategy core, and that is YouTube. Displays, of course is for
longer content where you can explain in depth things that you can actually covering
one-minute videos. But thanks to YouTube shorts they reach you
could possibly get is far wider than with
only long videos. Thing we've long
videos right now is, of course you're
gonna get some reach, but it's very limited right now. Actually you are right now. Youtube shorts is working perfectly fine for
me and my clients, and that's why I am
giving you this strategy. The third is going to be
through Facebook and Instagram. Or you have to basically follow a hybrid strategy of short
and long form content. But again, at the time, I'm recording this course, which is January 2023. The Facebook reals
reach has been amazing and he's
helping row faster. I mean, I have been uploading videos for a very long time. And right now with these
update of the reals, which we had like a couple
of years ago or a year. I think it has been crazy. I mean, the amount of people
that watches my videos and the videos from Michael
Lyons are actually amazing. So that's a very good
platform to be in, in 2023.
3. The content tree: So how are we going to be able to pull
something like this? Right here. There is something that
I call the content tree. The first step you have to
do in this tree is film, a long video with very
good audio quality about the topic that
you are an expert. And watch my words. You didn't have to actually be an expert on this
topic, let's say e.g. that you want to start
selling the sportswear. But you know nothing
about this topic. It doesn't matter. You can give your opinion
about the clothes. You can create content of
other creators or even interviewing experts
on the fitness world and have them on a video, which is something that people like Tim Ferriss does a lot. So the key here is to make
it simple in the beginning, but without lowering
the audio quality. This content is going to
go directly to YouTube. But as a very, very efficient team,
actually my friends, you can even upload
that video as a podcast or even as a
video podcast on Spotify, which is going to
give you more rich. That's why I was telling you about watching the
order quantity. And it doesn't stop here. You can also use some other tools we're
going to discuss in this course to transform that long video
into a blog post. So you are getting
more rich with this one piece of content. The next step is creating
your own content. What I mean by that is cutting some interesting parts of your lung video and
making them into three to five minute videos and post them on Instagram,
Facebook, and TikTok. They have to have a good
pace and show something interesting because of the
nature of these platforms, which is a very specific and very objective piece of content. And then in the third step
of this content tree, you will have to
condense even further the information into 1 min
long videos to post them, to Instagram and
Facebook grills, YouTube shorts, and on TikTok, I'm gonna be showing
you an example of this. But right now, I
want you to notice all the reach and engagement
you can potentially get from this strategy and all from just one
piece of lung content. And as last part of this
strategy is recycled. You don't have to be
always recording them, filming new stuff because of new followers and subscribers
coming all the time. Not all of them are going to
watch all your past content. That's why you can just read, grind a copy of your
videos and upload them again to create an
evergreen content machine. So let's watch some
examples in here. I have a couple of
websites in here. There are already open and
right now we have e.g. Gary V error V is actually
a very good marketer and he is actually the mastermind
behind these content tree. And I can show you e.g. he has a couple of
videos that are 1 min long, 1.5 minute long. He has two minute long
videos and so on. But e.g. if you go to YouTube, you can watch 1 h long videos, 30 minute long videos, 20 long videos, 20
minute long videos. And he actually cuts all or
curates all his content. You can show, You can
see actually here, there are just little
clips of this happening. This video. He actually preaches about
something that it's called document versus Create, which is don't try to overthink
what you're creating. Instead, just
document everything that happens in your life. So that's actually a
very good approach. And you can actually see he has a bunch of clips and
he's actually very constant on posting
these content to the social platforms, to this social networks. And it's actually a
very good thing to do. And of course you
have the other side. He has e.g. a, very big team behind
him all the time. And they actually are
the ones that create the content for all these
social media platforms. So if you don't have that, you can try to make something
like the iced coffee hour, which is a podcast
that I really like. And it's about business and about topics that have
to do with businesses. And it's actually a
very good podcast that I can recommend you
if you are into business. So e.g. in here, they are actually making a video format podcast that
you can also see here. And they can actually play
your videos on their platform. So this is a very interesting
way to create content. And they also have some clips
of the same, same video. They actually made
some clips on TikTok, which is a very good strategy that I already talked about. And they only get the most
interesting parts of the video and they make them into
1 min long videos. And all of the videos error
making right now are actually around these strategy that
you can see over here. They have a lot of videos about
the same long-term video. And you can actually see
long-term video worth, or what should the
long-term video on YouTube, which is actually the podcast. So from these long-term video, they're getting podcast
irrigating clips. They're getting TikTok videos, are having a real,
they're having sure, it's all, kind of all
kinds of content. You can actually
see on Facebook. They have four
minute long videos about the same video they had
on YouTube. If you go e.g. to YouTube, you can see that
for these video they had 60, 67 K views, which is very good. And on TikTok, Let's see, they have more than 100 K views. So it comes to be a very
good strategy to follow. And you can see that
they got a very, very good engagement and very good Reach from
just one video. So if you only want
to shoot your videos, but you don't want to edit them. You can use something
like Upwork. You can send your
videos in here. You only have to say
that you want to get them curated for Facebook, TikTok, Instagram, and so on. And they are going to
edit this for you. Of course this cost more money. But that doesn't mean
that you have to be making this
strategy this way. This is only just one
tool that you can use.
4. Optimizing creation time: The next question is, when? When should I be
doing all of this? And the answer may depend
obviously on your time, but let's assume you begin
the first day of the month. And the way we work on
the agency is basically the first thing to do is plan your content
for the whole month. And for these, we ask
couple of questions. The first question
is, what are we trying to accomplish
with this content? We want to make some sales, so we want to get
more reach the, we want to make more engagement. And e.g. another
question would be, what are our goals and so on, and make a plan upon it. The second day, we start shooting the videos
for the month. And depending on the topic, it could be a scripted or we invite an expert to
talk about the topic. On the third day, you aren't going to
edit and curated content following the
content tree strategy. And on the fourth day, you will schedule all
the content to post it at least one short video daily
and one long video weekly. I recommend this because it's
what has given the results. But you can also try and
learn from your results.
5. How to find content: Following to the next lesson, we're going to
talk about what we should create and how
we should create it. And most of the time that I tell people to create content, the first thing they ask is, how would I know what to create? And that's what we're
going to be going with. Okay, so how can I possibly
know what to create? And the answer is
actually very simple. Why don't you ask your potential clients
where people are like? That's a question that
almost nobody does. And that's a very good
question if you want to start making
your own content. So most of the time,
people that create content for their
businesses trying to begin talking about topics that no one is actually
making questions off. So for you to not waste
your time and resources, why don't you better check
what people will use already asking the
question here. So I'm going to show
you a couple of resources you can use
to make it possible. And I'm going to show you
as well the best tools that I've used for
this in a while. So the first tool in here, he's gonna be asked
for the public. It is a very good tool, actually owned by knee patellar, who is a very good marketer. And he had the awesome idea of making this tool even
better than it was before. So this tool is going
to help you find the most relevant questions
and keywords about the niche you're in and that the people are already
asking. So e.g. if I put something about
productivity here, TV team, okay, in the
US and in English, I'm going to search for it. And as we start to see
the results so we can see it actually elaborate some question filtering by when, who, how, why, where, and so on. So it is actually very helpful. So e.g. I. Have here which, how wear
a watch Will, who can? So these are very good
keywords we can begin with. You can actually see here
WHO employee productivity, low productivity, low
productivity will lead to. So this is a basic sample. You can use it for
content creation. You can grab some
idea from here. And it's actually a
very good tool to use. The only downside that I have noticed in the past few years
is that you have to be very careful with a search
keyword you are using because all the results are going to be based on that word. So basically it's
going to be segmented, sort of speaking by the way, that you are searching
for the keywords. So I only put here productivity, but if you want to
search anything else, then you have to be
very specific with which keywords you want
to find on your search. So basically what this means
is that I find it a little limiting when trying to find other ideas like
outside the box. But it's a very good headstart. The other way you can
start searching for ideas are Facebook groups, which is a feature that
almost nobody uses. But you can also come here on this icon and
then you can search e.g. in here. Productivity or how soon this actually how
I use Facebook for ADS. How to, or how only how? Because it's going to filter
all the posts that have some questions with how or
the half, the keyword, how. You can find some very
good ideas in here. Like the other tool that
I mentioned before, it's actually pretty
segmented by what you're looking for
and by your search. So your search term is
gonna be what determines the amount of posts
or the amount of content and you
can get ideas from. So you only have to be
very careful with this. And the next one, my favorite one, is
actually this one, vid IQ. Maybe if you're already a content creator,
you know this tool, but I'm going to show
you a goldmine that almost no one uses regularly. So if you haven't
heard of this soul, it allows you to
check useful insights about the content and
posting on YouTube. So e.g. I. Have here some content that is actually very helpful
for me. So I have e.g. here, the amount
of use I get from the last couple of minutes
or the last couple of days. So it's actually
very information that are relevant for me, but also I can get the information about
other videos as well. So for this example, I only
search for productivity, and this is the first
result that I had. So I'm going to click in it. I have these written
here with VI q. I can see e.g. older texts that
have this video. And I have all of this. I have the topics, I
have the channel tags, I have everything I
want to know, e.g. it's total views and I
have a lot of information. But that's not the gold mine
that I was talking about. The most the most
underrated tool that sees something
in here, e.g. I. Have here productivity. And if I want to make a
video about productivity, and I want to talk about this. How can I compete? Again, these, again,
these big YouTubers who have like
400,000 subscribers. I mean, it's gonna be hard
for me to position above, above them, are below them. So the thing that I like to
do and to get unlimited, unlimited content
ideas is go over here. And I already have
this filtering here. This filter is powered by IQ, so this is actually free. I mean, you can have unlimited
ideas for free and you only have to click on
contain questions. So these tool is going to filter all the comments that have questions about the
topic of productivity. So e.g. we have
some in here, e.g. here, I wonder if you can
make a video that shares a folder category structure of the capture and organized
process, please. So in this case, these YouTuber has made a
video about this topic yet. So maybe you can tackle this video or this continent
with this question. Okay, so now that you
know what you could do, reordering of content topics, the next thing is filter
the most liked the comment. Okay, so now that
you know what you could do regarding
enough content topics, the next thing is
filtered, the most light, common or a boated questions
that you encountered. Then you are going
to either make a script for a video or
just grab your phone and talk about the topic
and then cure rate and distribute older content
following the content strategy.
6. Create those ideas: So what do you need to start
creating your content? The first thing is going
to be a camera and there is an asterisk because
it's a big if. What I mean by that is
that if you are making tutorials or explain something through a PowerPoint slideshow, or just presenting
something on your computer, like the way I am
doing right now. You don't actually
need a camera. You only need a piece
of software that could record your
screen and that's it. In this case, I'm recording with the QuickTime software that already is built-in in my Mac. So if you have Mac,
then you can use it. If you don't have a Mac, I will link some pieces of software that you could possibly use to record your own screen. The next part is that it doesn't work as well
with the microphone. For the mic, you actually need something that could
level up the quality because people can watch a
video with somewhat but video. But if VD has but audio, it's not going to make
it after it at 10 s and unfortunately the
people will disengage. So if you want some
advices on getting them a good mic depending
on your budget, I'm going to try to leave a
link on the course resources. For the third part
of the equation, we have your editing software. This is going to be the best
tool for your strategy. Besides the mic, there are a couple of
programs you could use, and it will depend on what
you're trying to get blood. You can get very
expensive software or even free software to
start editing your content. I will give you
only a three tools because of the many
that are out there. But I find these to be very helpful and useful when
historian the journey. The first one is a free
one which is Hit Film. It's a very good piece
of software with very good tools that actually compete with some
other high priced. So we're out there. The learning curve is
a little challenging, but it isn't that hard if you already know how to
create some content. But actually, there's a bunch of tutorials on YouTube
that you can watch, and it's actually
pretty easy to use. The second one is the
one that I use the most, which is Final Cut Pro. And the biggest downside is
that it only works on Mac, but you only play, you only pay once for
it, and that's it. Unlike Premier Pro from Adobe, it has all the tools you could possibly need for your content. And I find the user interface
and user experience very policing, unlike
again, Premier. But that is only
a personal taste and you actually have
some extra features. If you have also an
iPhone, which is e.g. the objects tracker
and c melodic mode. So you can put it to devices and then you're already to go. The third choice is that I'm going to give
you is the Vinci resolve this one of the vest
editing softwares out there. And the best thing is that it's free to use on the basic tools, which is actually
more than enough. But if you want to
buy it, It's again, only a onetime payment, which is actually very good. And it's not that expensive. As you can see. It has an industry standard tools that will level up your content, but the learning curve is harder than his
film, in my opinion. So nevertheless, the things that you can create
with this software outweighs all the downsides
you could possibly have. I encourage you to
try out the silver we discussed in ICU on
the next lesson.
7. Let's measure the ideas: In this lesson, we're
going to talk about a complimentary but
very important thing you have to consider
when creating content. And that is actually measure. So when you reviewers getting touched for the first
time with your brand, if your content has enough body, then they are going to
search for more information. And that is when they have to enter something called a funnel. So the first thing
you're going to need is a visual representation of how they are going to
interact with your brand. Then you're going to
know what to measure. I am actually going to give you an example in just a minute. I want to make a little pause to tell you something that I found very important when
doing basically anything. You can't improve what
you don't measure. So that's the importance
of beginning to measure. Even if you start a little, it doesn't matter but
certain measuring things. So that's why the
next step is to optimize what you have measured. And when we see the visual representation is
going to make more sense. The content you are creating
is going to help you know exactly what your potential
customers are looking for. And the best part is
that you don't have to waste a ton of money
figuring that out. When you see a piece of
content that's working, then you will have enough
info to get right into your customer's mind with
less ad spending, e.g. than if you were to
start without content. And all of these
basically translates into an eight hour funnel. This is the way we
represent each stage at which every customer
interacts with our brand. And the first step is
actually awareness, aka your first piece
of content they watch. So if they are interested, that translates into
comments and DMs and so on, which is actually interests, which actually translates
into comments, the M's and so on. Then we have the Sire, which is basically when
they tell you they want more or where can I buy? And then as a final step, we have action that
translates into your goal, which is maybe a sale or a
workshop or anything you want. So the nature of the
fontanels are like this. Over 100% of people that
social media platform is put the video or your video
in front of the screens. Only 70% stayed watching. 30% of that, 70% have more interests
into getting more info, or are they started
following you? Ten per cent of them may clear that they want what
you're offering. And it could be
even entertainment. And then only 10% of them are going to convert
into a sale. The secret of this
is making more money by improving those percentages in the funnel as little as 1%, it would seem that it
doesn't make a difference, but when it translates
into money, believe me, you'll realize, or you're going to realize it
actually made a difference. I'm going to show you how
it looks in real life. All of these that I
was talking about.
8. Real life examples: Okay, So how is people actually
doing this in real life? If you go to TikTok
and search for the term TikTok made
me buy it lay in here. You will get a bunch of
results of things you can buy on Amazon and other
stuff. So e.g. this video has about 2.5
million views and there are only products
showing on this video. So if I may click here. So if you go through the common scene, every
possible language, you will get some
where they ask, how can I buy the product? So you went from awareness
directly to desire. The only downside that
I see in here from this account is that the pirate, It's not very clear
where or it doesn't make very clear where the
customers can find the product. But anyways, we can
go to his profile and click on the link
on his description. In here, we can see a
bunch of affiliate links where he can convert all his viral videos
traffic into sales. Funnel has a conversion
rate of three per cent from the
top to the bottom. So let's say we have a
conversion rate of 1%, just to be not that optimistic. And that means that he would, these video could have gotten 25,000 people dead blood
products times $20, which makes us a grand total of $500,000 off of just one video. And that's only in sales. If he gets a commission
of eight per cent, which is a percent we as a field skipped from these
products in Amazon, he cashed out $40,000. So how does it work
with this content? We posted a lot of micro content follow
in the content tree, and these video went viral. We learned a lot of
this and came to the conclusion that what
people were craving for, what's topics about
retirement plans and how to maximize them. So we created a funnel with, without spending a
single dollar you nuts, because of folded
comments, this video, God. And he translated into sales.
9. Workflow and process we follow: Okay, So right now I'm going
to show you what we actually do with content creation system, which is the tree. And right now I have
here the whole timeline of 1 h 1 h long interview
that I have in here, which is for a podcast
with one of my friends. And we're filming
here on the studio. And what do we do is we
cut everything here. This is multicast. This is a multi-camera clip, which means basically
that we have two cameras. And I am cutting when I am speaking and when
my friend is speaking. And I also have the basic
audio that I use is in here. And what I do is I just
let the conversation flow. And when I'm done with this, I just copy all the content
in here and I create another event in here on
Final Cut for this one, another project, I'm sorry. For this project,
it's going to be formatted for a square video. Square video is for
Facebook or Instagram. You can actually use this
format for Instagram. And what I do is I just copy that in here and I
go minute-by-minute. When I see some content that is relevant for the audience, then I cut it and I make something for about
a minute or two. This is actually a
three-minute lung. It could be 3 min to 5 min depending on the
value of the content. If the guest is saying something that could be
valuable for the earnings, then I let it go to seven or 8 min or
maybe 10 min as well. But what I do is I just
caught the content in here. And then when I have these
smaller piece of content, I just copy that. And then I use this to
create another project which is at product that
is going to be vertical for short content. So in this example, I've just copied all the
interview that I had in here. I went through the clip that I had on the
other project for Facebook and
Instagram and all the platforms that run with
square root video, such as Twitter, e.g. through as well. So when
I have that in here, I just got the most important and the most
valuable part of the clip. And I have a 1 min long video. This video is actually
shorter than 1 min. So it's, it's actually
good. It's actually okay. It doesn't matter if it's
one means lung or less, but if you make content
with 1 min or more, you won't be able to upload this content to YouTube shorts. So when you create
content that is actually larger than 1 min, what are you going to get is not that much of organic
traffic on YouTube shorts, because you can actually upload YouTube shorts right now that
are more than one Amanda. So try to be as
short as possible. Less than 1 min, this
variegated less than one. It means this, okay, right
now, for this example, I have this clip in here
which is 40, 48 s long. And it has all the substance, all the things that
are most important in the clip that I
had for Facebook. I then create is I go to here
to the metadata business. Metadata business, sweet. Yes, that's an a and
that's the correct name. So I come here and
I add a video, and I actually tried to upload as many
videos as possible. And when I have these
videos in here, I just programmed them to
be one at a time. So e.g. if I upload seven videos, is going to be one video a day, I will recommend you to
create more content per day. But if you want to begin
with something easy, with something that
you can actually be attainable,
attainable to create. Then just create one real
for each day of the week. That is my storage
array now and that's the way we actually got
into the results we have. You can actually hear also
post and also program the content that you can
upload to Instagram. So the only thing you
have to do in here, which is different
as in Facebook, is you have to create
content here, create a post. Then in here, you select which account do you
want to upload? Two. And I put in here Instagram, I just add the video
and that's it. That's the only thing
that you have to do. Then you can program it to
be whenever you want to. Whenever you want
to show your video, you only have to put in here. And it actually works the
same thing in TikTok, e.g. in TikTok, if I click Upload, I'm going to get
something like this. And I select the file. When you select the file, you upload the file. Maybe you can get, maybe you can try to get a very small size file
because if you don't, then it's going to
be, it's going to take a lot of time to upload. But anyways in here, you can program, you can schedule your video and you can schedule it
whenever you want. You. Actually, what I like
about TikTok is you can upload several
videos at once. E.g. if you want to upload
one for everyday of the week, you can do that without
any issues and you can program them without
any issues at all. So it's going to show
all the lists of the videos and you can
schedule each of them. You won't have any issues. I recommend this and
it's very easy to do. Okay, so for YouTube is
basically the same thing. You only have to
go to your account and then click on Create. You're going to get
to YouTube studio. And I'm going to click
in here, upload. You have to select your file and wants to click is uploaded,
is already loaded. Then the only thing
you have to do is write down all
the description, all the stuff that
you want to rank for. We have also here some
texts that you can create. I have these plugging in here for Google Chrome, which is IQ. And I also have another
one which is Tube Buddy. They give you some advices on
tax and keywords and stuff. I don't have the
premium version, I just have the free version, but they're a good help to
start or to begin with. So you can try them out. And if you want to upload this, but you don't want to
post it right now. You can schedule it in here. You only click on
schedule your program, this to be shown on
Sunday, and that's it. That's the only thing
you have to do.
10. Just one more step in the process: Okay, so once you already have
all your content in place, then you can upload your video, which is actually a podcast. And you can use these
platform in here, which is 45 for both casters. And you can search it
for anchor dot fm. You can use it as well,
is the same thing is it belongs to Spotify. And what it does is you
only upload it in here. And Spotify in this
case, which is anchor, is going to give
you all the doors available for all the other
platforms for podcasts, e.g. you only upload it here once in Angkor or even
Spotify for podcasters. And these platform
is going to polish your podcasts automatically
to Google Podcasts, to Apple podcasts,
Spotify, just teacher too. I think there is like
seven or nine of them. And that gives you a very good advantage because
you're gonna be in a lot of platforms and you
didn't have to take care of your servers or your s, your RSS feed. You don't know how to
take care of anything. You only have two posts
or publish your stuff. And what I really do like about this is when you upload a video, it actually blows as video. And e.g. in Google Podcasts
are in Apple podcasts, it reproduces us or eighth
place as just audio with e.g. if you go to Spotify, you're gonna be able to
watch the whole video. They hold podcast in
video and it's going to position more your branding
through these strategy. The next thing that
I'm going to show you is how you can create greeting content with the
content that you already have. And for their next part, I'm going to be using
a tool which is the dictation dot io
slash forward speech. With this tool is going to
allow us to create content, greeting content with the
thing that we already have, which is audio and video. And for that, I'm
going to also be using another tool which is LoopBack. Loopback is some a program that you can download
for your Mac. And if you don't have loopback on your Mac because you
don't have a Mac e.g. then you can try another
piece of software. You can just search
for it in Google, you can write something like programs like
loopback for Windows. But basically what
it does is like a virtual audio interface. And in this case, I am inputting the audio of Google Chrome of a
video that I have in here, you can make it away
the Google Chrome or with whatever program you're
using for your podcast. And I am putting here the
input to hear the audio and then output it to what these
dictation dot io is hearing. So I'm going to show
you how it works. I'm going to play
the video that I'm having here from YouTube
just to make an example. And then you can watch
it working right now. This is a very good tool to use. It is very easy to use as well. Okay, So anyways, I
have already hear some piece of content that I
can create to make a blog. And what I only did is just connected the output to the input and the
input to the output. So this thing is going to be hearing all the
things that I say in the podcast and it's
going to write them down. The only downside that I've
seen here is that some words maybe are not gonna be as accurate as e.g.
the human hearing. But what you can do is just run a quick check on
the texts that he wrote and then you
can try to paraphrase it or just fix the
constant that it created. But this is a very good tool. You can use any of
these automated. You can let it run
for a one-hour, which is the hour-long
podcast that we may e.g. with my friend. And it's going
to be as easy as possible.