Transcripts
1. Introduction: Hey, welcome to How to
start selling principles on EtS from scratch as well
in 2026. I'm Donna. I'm going to be teaching you all about this in this class. Some of the things I'm
going to cover off include finding
profitable keywords, optimizing your listings
for visibility, improving your
thumbnails and branding, marketing beyond
EtS that's often forgotten about and how
to track your progress. So this course is perfect for people
who are ES beginners. You've got your
store open, you're a digital product seller,
you're creative entrepreneur, or anyone who wants
to organically grow their sales.
Let's get started.
2. How Etsy SEO works in 2026: How NCSEO works in 2026. Let's dive into how
SCSEO functions. There are three key
components here. You've got relevance,
quality, and engagement. First, relevance, this means your listing must match what potential buyers
are searching for. Consider the keywords
that they might use and ensure that they align with
your product descriptions. That's really important.
Next, quality is huge on EtS. Et C value shops with high quality products
and customer service. This is often reflected
in your positive reviews, your detailed descriptions, and clear photos that
help build trust. Finally, engagement. This is about how actively buyers interact with your shop. Those frequent visits,
clicking favorites and purchase signals to Etsy that your shop is
popular and trustworthy. Your ultimate goal here is
to make Etsy not just trust, but also understand what
your shop is about. So let's look into
relevancy a bit more. Relevancy means how closely your listings match to a bi
as such, just mention that. What Etsy will look at in particular is look
at these four areas. Titles and tags, these are
crucial element to think of. These are like signposts to guide Etsy's algorithms
to your listings. So when you're setting
up your listing, those tags, you know,
it says where it says 13 13 to use, use all of them. You will be surprised how
people will find your listings. Think about what
people would type in. For example, if this
is a digital download, you'll see some of the
tags particularly used in this digital guide
or Instant download. People will use them to
look for specific things. If they want a digital guide, they're going to type that into the search bar, aren't they? It's really important
to think about your audience and what
they would type in. If you're not sure, go on
EC, look at the search bar, start typing in
what your products about and see what
words come up, what titles come up, what keywords trigger to
finding your listing? Because that will
help you massively. Next, C will look at the
categories and attributes. Choosing the right
ones ensures that your product is placed
in the correct context, making it easier for the
right buyers to find you. Remember, relevance is key here. This means your keywares
need to closely match what buyers
are searching for. So quality and
engagement signals. We've just mentioned this. These two aspects are
really important. It gives you a
better understanding of what needs to be changed. For example, if you're getting a lot of attention
on your store, maybe the descriptions
aren't clear, the images aren't clear, maybe something is making
people just jump off, maybe they don't like the
pricing, that kind of thing. It's really important
at this point to think about the quality
of your shop in total. I always find when
it comes to getting a lot of volume
traffic to my site, it shows that people
are interested, but there is something
stopping them from taking that had or purchasing off of me. This is the point
that you can learn a lot from, to be honest. So when it comes to quality, Etsy will pay attention in particular to your
clicks, your favorites, your sales, the shop
quality, but be careful. This is why I'm
saying that you need to be making sure
that you adjust your store accordingly because Etsy will start to see that, wait a minute, this
shop is getting a lot of traffic and no sales. They might think there's
something wrong with your shop. Because you're getting
loads of traffic, they're thinking, well,
is this shop relevant to people and it
starts to question it. The more you can change, the more you can update
and show to Etsy that you are being actively
trying to improve your store. Etsy Etze will understand
that and be like, okay, they've made
changes, blah blah blah. That's probably why they're
getting more listings, and then hopefully you'll
start to get some more sales, which will be a good thing. And finally, SEO is all around trust when it comes to C. EC wants to display listings, they trust to the buyers and they will put them
right at the top. But this trust is
developed gradually. It's not an instant thing. It's not an overnight thing. You can do as much as you want. You're shop, can get it to the most high
quality as possible, but you won't be getting to the top of those
listings just yet. Etsy takes its time and this is what builds the trust with Et C. There's
three main things. So it looks at matching
buyer searches clearly. So your listings should align closely with what
buyers are looking for. It's about clarity
and relevancy. So if your shop, people are typing in
something and they're finding your shop and
then they buy something, it shows to Etsy that that is the right product
for the right buyer, if you know I mean,
the right search is getting to the shop, getting to the right
product to you. And they think that's a good thing and that's
ideally what they want. Also generating engagement. Listings that receive clicks, favorites and sales
naturally and Etsy's trust. You can throw so much money into Etsy ads, honestly, so much. But Etzy appreciates when it's a natural thing where
people actually find you easily through searching and buying on their own without having shoved in their
face all the time. You can do as many
as as you want. It's really not going to help build that trust any quicker. But what I will say,
here's a little tip. In order, if you're a new shop, you're starting out, reviews are really important to
build the trust. What I tend to do is I do ads to begin with,
get those reviews. As soon as you start getting
more and more reviews, more sales, say ten sales, then you'll start to
notice you won't, you can pull back on
the ads because what you've done is you've
shown people, wait, I've got good reviews,
I've got sales, and people will start to
trust you from then on. When you're a brand
new Metz shop, it is so hard to get sales straightaway because
people don't know who you are. It's like trust pilot. You'll go on there searching for a company or a
restaurant, wherever. If they have no reviews, you don't tend to buy,
you don't trust them. What I would say is
Etzi ads to begin with, just to get your foot in the door and then
you can pull back, then it will start
to generate sales naturally from them on
because that's what it is. It's just building that trust
and getting your stuff put in front of people and it will help master
honestly, really will. Then SC trusts are built
on accurate visuals, descriptions, high
quality photos, all of that, which
is really important. They're just basically
trying to see that your shop is reliable.
It is what it is. You're not trying to
trick the algorithm, you say you are, you are going to provide what you said you're
going to provide, and you're not going to swindle
the buyers essentially. What you're trying to do
is they're trying to link a buyer to you and make
sure the buyers happy. That's how you got to see it. That's how SEO works
currently in 2026. A
3. Finding profitable keywords: Finding profitable keywords. Let's dive into why
keywords matter. Keywords are essential
because they tell Etsy what product is
and who should see it. Think of them as a bridge connecting your products
to your potential buyers. Without keywords, your listings remain invisible like a
needle in a haystack. But with the right keywords, you can achieve consistent
traffic and sales. Bonus. That's what
you want. It's not just about being seen, it's about being seen
by the right people, those who are interested
in what you have to offer. So let's think like a buyer. Buyers search for solutions,
not creativity normally. I need you to ask
yourself these questions. What would someone type
in to find this product? What words would they use? What specific
phrases do they use? Then, think about what
problem does it solve. This helps in shaping
the keywords that resonate with your buyers
actively seeking a solution. Then, is the intent to buy
clear in the keywords? Remember, clear intent trumps over clever wedding
every single time. So what makes a
keyword profitable? It has three
essential churistics It's a real search demand, manageable competition
and clear buying intent. First, understanding
search demand is crucial. If no one is searching
for your keyword, it will not drive
traffic to your listing. So you could put any fancy
word you want in the titles, but if the buyers
aren't actually actively typing it in, yeah, they're not
going to find you. Next, manageable
competition ensures that your listing has
a chance to stand out. If the competition
is too fierce, your product might get
lost in the crowd. That often happens with
specific products, say for example, candles, there are so many candles
on EXS it's really hard to make your
listing stand out. That's why clever keywords can be really important
at this point. And finally, clear
buying intent is what sets apart profitable
keywords from the rest. Buyers should feel compelled to purchase when they
find your listing. I've got a few examples. Avoid vague words or broad
keywords like online business, marketing tips, side hustle, productivity, making
money online. They're too vague. So specific keywords
will convert better. Think about say if you've
got a guide on side hustles. What solution does it give? You know what's the point
of buying the guide? What will the person get
from buying that guide? Think about what it is that people are going
to get from you and think of the keywords
that you could tie in to you know,
providing that solution. For example, if
it's a side hustle, you could link into the
overall theme of it. Is it a workbook or is it, how to get started, that kind of language, what is it that can solve
someone's problem? Basically. That's what
you got to think. You're going to be making lists
of keywords like overall, what people are
searching for, you're thinking about what
your solution is. You're going to end
up having loads of keywords by the end
of this, by the way. But if you are struggling, I have found some fun
tools for you to try. These are the top three.
They're all great. You've got E rank. Let's see Rank, you've
got Alla, you've got E B. What they do is they
search the volume, the competition, and
the buyer intent. They are great tools. They're actually pretty
decently priced. Some might offer trials
and stuff like that. I think Alla might
offer free trial. But they're worth trying. If you're sitting
there thinking, keywords is blowing my mind, I'm stressing out.
I'm really worried. I don't have a clue
where to begin, then try these tools. These tools will
help you in finding what words will suit your
products in the day. They are worth
trying. Try them out for the trial period or even a month and
see where you get. Honestly, they're worth a go. When it comes to
things without C, it's worth trying
out different tools because you'll be amazed how much of a difference they can do for your store generally. So spend some time, think about your keywords, think about the listings, have a play one C,
type in search bar for different products that you
have or think about selling. Try some of these keyword tools out if you've already set up your store and you just need
an extra boost of keywords, listings are just not
getting any traffic. Try these tools out
and see what happens.
4. Optmising titles, tags and description: Optimizing titles,
tags, and descriptions. Let's talk about why optimization is crucial
for your EtS listing. When you optimize your
listing effectively, you're doing two
important things. First, you're helping
EtS search algorithm, understand what your product is all about. Really important. This means your product is more likely to appear in
relevant searches, improving your
search visibility. Second, good optimization
doesn't just get you seen, it makes your buyers
more likely to click on your product and importantly,
make a purchase. When your listing is
clear and appealing, you're converting those
views into sales. Remember, optimization is not
about cramming in keywords, it's about creating a welcoming, informative and
persuasive listing that speaks to your
potential customers. Let's look at titles first. First of all, it's
crucial to put your main keyword at the
beginning of your title. If you're not doing it, you
need to be doing it now. This not only helps
with search visibility, but also immediately signals to potential buyer what
your listing is about. Next, keep your titles nice
and natural and readable. You want your titles to
flow like a conversation, not like a list of keywords. Think of titles like principle, budget planner, dash, finance tracker, dash, digital download. Notice how clean it is
and how it tells a story. It's nice and easy. Lastly, avoid keyword stuffing. I got an example on the right
hand side of exactly that. This title has packed in too many keywords and
it looks cluttered. When you look at
that, you think, what's the actual product about? Do you what I mean?
It's just too much. You need to keep it
nice and simple. That's what will help benefit massively when people
are searching. When I look at that,
I get a bit like, it's a bit much like, what is the actual product, it puts me off and I'll go. Right. Now we're on to tags. Using tags correctly,
tags are crucial because what they
do is they help support your title and
reinforce your keywords. I boosts your visibility
on the platform. That's the whole
purpose of them. I'm going to tell you three best practices you should
be following. Firstly, use all 13 tags. They're there, use them. This maximizes your reach by covering wide range of
potential search times. You will be surprised
what people search for. You've got 13 opportunities here to basically
get things found. I've got an example
on the left hand side of one including a
social calendar, 365 posts for people who
have pet businesses. As you can see, there's a mix of ideas and words and keywords. But I'm using all 13 there. But as you can see,
my main word is pet because that's
who I'm targeting. So what you need to be doing when you're
adding in these tags is to be using a mix of broad terms and
specific keywords. Then there's a bit of
a balance there and it gives you a better chance
of being found as well. And finally, use
keyword variations. If there's different names for a particular for your product, try using them, mix them up. As you can see in
this, there are a mix of terminology like
social media pets. You've got pet owners posts. There's some ones
just adding pet in different variations
like middle word and the end, you know, I try what you'll find when
it comes to tags is you can't use the exact same
phrase all the time and it can be very frustrating when
it comes to tags, I find and it's got limited character
as well, you'll find. If you are struggling with tags, use an AI tool to help generate some ideas for
you if you are really struggling because
often most people don't fill out 13 tags because they can't
think of the words. Use Chat GBT use Gemini to help give you
a full list of ideas, the best ones and pick which
ones you think are relevant. Don't just copy and paste, make sure that they're
relevant to what it is, because it's really important
to use all of them. Yeah, when it comes
to using tags, try and use phrases that you think that your
buyers are going to use. You'll be surprised,
for example, if this is a digital download, by the way, put
that in your tag. You know, people will
look for downloads. They will look for guides, what kind of product
is it? Think about. Yeah, keywords, buyers in ten, what would they be looking for? What keywords would
they be searching for at this point and
add it into your tags? I know that we've used
it in your title, we're going to talk about
description in a minute, but it's important to
put it everywhere so it's clear as day
what your product is. Let's move on to your
descriptions now. Your descriptions are going
to sell your product. They need to be
really informative. Here's a good structure for you. Start with a clear opening
with the main keywords. What I mean is D prep, usually have a paragraph
at the beginning, use your keywords
in that paragraph. Then talk about the benefits
and how it helps a buyer. What solution are you
bringing to them? That's what they want to know. How is this going to help me? Then what's included? Is it a download, a
physical product? Well, we're talking about
physical products anyway, but whatever it is, what is it? Is it an Excel Sheet? Is it PDF? Are they going to get a list? How do they get it
once they buy it? In the bottom right corner, it says, how it works, and it explains what it is, what they'll get, what happens. That's what they want
to know because people will message you and go, if I buy this,
what happens next? That's it. Then finally, include a
simple quarter action like, if you favorite this
product or buy now, I mean, that kind of language? It really, really helps, but put as much
information as you can into descriptions because people will read the, by the way. They want to know
what they're getting, what's included,
how it helps them. Think about the language that
you're going to be using. Think about how you
can speak to the buyer basically into talking
them into buying the product that
you've got on offer. And finally, consistency is key. Why do I talk about using
keywords in everything? Well, consistency
matters because Etsy will look at your title, your tags, your description, and your categories, and it will check that it
all matches up. I put in the title, the word LinkedIn, you
put it in your tags, LinkedIn, you put it
in your description, LinkedIn, can't do
it in categories. It will then go, this is a product around LinkedIn.
I'll understand that. So it's really important
to keep the same language. You make sure that you are consistently making sure that the keywords are relevant
across absolutely everything. If you've got a saw right now, make sure that some of
the things that we've talked about, those tags, the descriptions, and the title, make sure that you have the keyword across all
three at the minute. If you don't do this as to
do action and make sure that you get it
done pretty quick because it will help you
massively in getting found. If you're setting up, make sure this is on
your checklist to make sure that there
are your tags, you've got 13 of them. You descriptions
are informative and your titles have the keywords and keywords
throughout all of it. But this will help
in getting found. That's the whole point
of this class is basically to teach you the best ways to basically
get found on Etsy.
5. Shop SEO : Shop SEO policies About
Page and branding. SE places a high value on trustworthiness and this is where we can make a real impact. First, let's ensure our
About page is complete. If you haven't done it,
then you need to do it. This isn't just a formality. It's not one of those things
that you just skip over. It's actually a great
opportunity to share your story, connect personally with
your customers too, and they really appreciate
where you came from. Next, clarity in policies is
really, really important. In your policies, you need to be clear about what
they're getting, so there are no surprises. It builds up that confidence ensures everyone
knows what to expect. So for example, the
policies you would include would be around delivery and download
information. Always include that,
refund exchange details and clear
digital product terms. You can do a bit of
a Google search. You can ask Chat EBT to
help you write them. Generally, when it comes
to digital products, you do want to state that
there are no refunds. The only time that
you would need to refund is if the
file was corrupt. Normally that would
be the only issue. If, for example, they turn around and say
they can't open the file, you could easily just
send it to them. That goes round it. But do say if they
are struggling, if there's any problems
to let you know, message you and you come to a conclusion or you sort the problem out,
that type of language. So that they feel like
if there is an issue, they know where to
come to and they will look on your policies
or to be honest, a lot of people will just
message you straightaway. But be very clear in your
policies that you do not offer refunds or exchanges or anything unless it meets the certain terms
that you state, for example, curt file or some other reason which I can't think off
the top of my head. But I got Chat EBT
to write mine. Also I did do a
bit of research on other buyers that do
digital products, and I had to look
at their policies just to see what
things they include. Just make sure that you've
got the policies in place. If anyone questions,
you can say, refer back to my policies. It's one of those things it's very quick and easy
to do as well. I will probably take you
about 5 minutes to do, but it's really important
step to do. Right. About page, people tend
to forget about this. It's a page about you. This is where you
tell your story. What motivates you, who
your products are for. What makes your shop different. On the left, I found this one I thought it was amazing about this shop and what they believe in and who
they're talked to. It's great. It's really nice
to see that type of thing. People do look at
these, by the way. I think people forget that they do look at the about pages. So in yours, you just need to, you know, share some
of your personality, share what makes
your products grey, what led you to creating them. You know, try and
create that sense of belonging in what you write. Also highlight what
makes your shop unique. You know, your digital products. This is a perfect example. If your products about
digital marketing, you could reflect
on the fact that you've been in
digital marketing for ten years and you're sharing
your wealth, your expertise. That's why you
created them so that they feel like when they're looking at going,
well, actually, this person knows what
they're talking about, so their products must be
reflecting on who they are. Remember, in
engaging about page, it's not just about facts,
it's like storytelling. It's a great opportunity to connect a bit more
with your audience. Some people who are unsure
of buying product will look at your About page and will look at your reviews and they
will look at everything, especially if you're starting
out and you're fairly new, you haven't had many sales, they'll look at
all these aspects, your policies, and
this and they'll look at your overall store and
see if it's high quality, they're like, okay, I'll
buy from this person. All links together. The last thing is your visuals. Make sure you're using
a professional banner. Canva is great for
creating these. Make sure it's peeling,
it's welcoming. Include on most
people's manners, you'll find that
they have the logo and a tafine of sorts. Just a general overview
of what the shop is. Make sure you include a logo
that's really important. You could design these on Canva. Canva is going to be
your friend when it comes to the visuals for this. You'll probably use them
for your listings as well. Great tool for using it.
But it sets the tone. The logo, the banner, your listings will all
have similar fonts, colors, probably layouts, that type of thing,
general feel. I will all link
together to create a very professional
looking shop. At this point, if you do not
have a banner, have a think. You can do a shop
without banner. You can have a banner, I think this size and one
slightly bigger, tie up to you what
size you want. Make sure you have a logo, make sure your about
page is filled in. Have a look at other people's. If you are sitting there going, this is just mind boggling. It's a little bit too much. I don't know where to start. I don't know what I want to
include on my about page, my policies, look at
other Etsy stores. Don't panic, go have a look
at other similar stores, see what they do,
get a general feel, make some notes, and then
try and put it together. Use tools around, use Gemini and hat BG to actually
put it together. And tell your story and all of this makes a big
impression on that sea. It's not just about
your listings, it's about how you
present yourself as well.
6. Crafting click worthy thumbnails : Crafting, click
worthy thumbnails. Your thumbnail is the
very first impression buyers get of your product. It's like a store front
window that either invites them in or
lets them walk away. Most buyers make the
decision to click or not click in
just a few seconds. That's not a lot of time,
a powerful thumbnail does three important things. First, it stops the scroll, making buyers pause just long
enough to get interested. Second, it clearly shows the product leaving no doubt
about what you're offering, and third, it sets
expectations immediately. If buyers know what to expect, they're more likely to click. Remember, no click,
remember gets no sales. So what a good thumbnail show. So Buyers should instantly understand what the product is, that it's a digital download
and what is included. So you need to
make it stand out. I've got an example on the
left hand side of a guide. It says how many pages,
what the topic is. It's very push sand in
your face cover on it, but it's a nice mockup there is some posts on
its that do really well. What you'll find when it
comes to thumbnails is, you will have trial and
error to begin with. Some will have a lot of information on them and some
will be very, very simple. Some are just good to hook in. For example, this one, it
clearly shows what it's about. And that can be enough
to hook them in. Sometimes you'll get thumbnails with a lot of text and stuff
and sometimes they work. It depends on what the
product is really. But you'll find that you'll
just have to do a bit of testing each month if
something isn't working, then switch it out for a different image and
see what happens. Another thing when it comes to, when you're designing
thumbnails is you need to be thinking about designing
for small screens. A lot of us, when we're on Etsy, will scroll and what you'll notice is the images
will be quite small. You'll find that your mockups, your thumbnails need
to be slightly bigger. It, I've got three best
practices here for you. On it, it needs to have large, easy to read text. High contrast colors, it pops and it's simple
uncluttered layouts. I've got a prime
example on here. If I look at that on my phone, I can clearly see what it is. I can see there's a
picture of a gut. It's got a nice colored
background, it pops out. That works quite well for
people that are just scrolling and they're looking for
something related to gut health. That's what the topic
of this guide is. It will stop them
because it's clear, but it works really well
on the screen as well. You've got to be
really cautious. A lot of people will look at
thumbnails on their phones. If you've got Ed biddy writing explaining it's a download,
they're not going to see it. And I'm going to show
you another example of another thumbnail
you can use. Here's another example. You can use text with
your thumbnails, or you can use mockups.
It's entitled up to you. You can mix the two
or you can try and do a really good quality mockup which I've shown you
a few examples of. But if you're going
to use text on it, it's really important
just to use short phrases, not sentences. For example, this
has got a title and it says Instant Dno,
you know what it is. Avoid covering
important details. For example, on
this one, I've just shown a page of the guides. It's not showing too much, it's not showing everything because once people
see everything, they might just be
like, actually, you're trying to entice them in, you're giving them a little bit of taste of what's included. You don't want to be
giving it all away. People just be like, that
doesn't look like I want. And then finally, always
show a couple of pages, two to three pages
where possible. Some people do videos,
which is really cool. So you can scroll up and down the guy just showing a little bit of a
taste, don't show at all. Also, what I always think is a really good idea is think about all the
images you're using, and think about the
potential to use them as your thumbnails. What I tend to do with my posts, my images as such is the
first image is a mock, my second one this and
then I've got another one which has got a bit more text to it and if something
isn't working, I just switch between them. You've got to think about, well, it saves me time each month. If I'm not getting any traffic, it saves me time switching
an image across, saves me creating it. But they're all
really informative in their own way and it all depends on what your
buyers looking for. You'll find there'll be a lot of testing when it
comes to thumbnails. The last part I just want to share with you is consistency. All your listings, your
thumbnails should have a very professional
feel and they should all be
consistent in style. You fonts, your colors, and your layouts all
need to be consistent. I've got an example
here on the left that you can see
four of them are consistent and then two of
them are different ones. One's a mockup, one isn't, but they're all in the photos provided when
they click through. But I've been twist I've
been changing them over. Eventually what I'll do
is I might change all of those other four to
be the same style, same mockup, what I mean? But what you can see is
the colors are the same, the fonts are still the same, but you can change the layouts. When people go in the shop, they want to be able
to scroll down and go, yeah, that looks good.
Yeah that's good. Because that's what's
really important. But you will find lots of trial and error when it
comes to thymuse. Don't feel disheartened if you're not getting
sales straight away. Test out each month, switching out
different images from your images on each of the
lists and see what happens. It might suit certain buyers. They want just an image and they know exactly
what they're looking at. Some people need a
bit more information. But it's trial and error
and you'll figure out what people are looking for and what works suit for you eventually.
7. Marketing beyond Etsy: Marketing beyond EtS. So First of all, when it comes to marketing
outside of Etsy, it really opens
doors to new buyers. It is one of the
best ways to bring in new traffic outside of relying on Etsy because the search limits on there
can hinder your growth, but if you market outside, your growth can be as much
as you want it to be. Marketing beyond, first of all, it's really good in the
fact that you bring in new buyers that probably wouldn't have been on EtS
originally looking for things. A lot of people will go to EtS through finding a
Facebook ad, for example. It reduces the
dependency on At CSO. That's always a good
thing. Finally, it signals quality traffic to Etsy. On your analytics on Etsy, you can actually
see the traffic and the sources and when
ESCs, actually, they've got Pints pulling in
loads of traffic from there, they're like, okay,
someone's putting the time, the effort to build a high quality Etsy shop and they love a lot of
people who don't put the effort into building out more different channels of
marketing and rely solely on Etsy will see a little bit of a lull when it comes to
EtS sales and things. The more you can do
outside of Etsy, the better it is
generally for you. So let's talk about the
powerful combination of Etsy and external traffic. First, it's important to
that Etsy rewards listings successfully bring
in traffic from outside sources. I've
just mentioned that. This means that when buyers
come from places like social media or other
websites and make a purchase, Etsy views your
listing as valuable. That's a really good thing. This perceived value can lead
to increased visibility. Your listings may appear
more prominent to Etsy, as he searches, enhances your potential to
reach new customers. Basically, you get
ranked higher, the more they see
listening as valuable. That's a really good thing. Finally, with
improved visibility, your sales potential
naturally increases. We talked about EtS ads and how actually it's
beneficial to actually organically grow
Etsy because EtS algorithms prefer that over than just bought traffic basically. This is another way of
growing it naturally and it broadens your audience and it strengthens your
position on EtS overall. So PintS I love Pints. Pinterest is a great idea
for long term traffic. PintS is a visual search engine. It is very powerful tool. And a lot of Etz uses it for basically selling
digital products and bringing in that
traffic to Etsy. The great thing about Pin chest is your pins last for months. It's not like Instagram or Facebook and they've
got a time limit. You will find it is perfect for digital products
because it's visual. You can show the products
and you could do different ways of leaning towards here's my solution,
here's the product. You can lead them to it. It's fantastic for
that reason too. And it's a high intent
search behavior. What I mean is people
will go on Pinterest to specifically look
for things that they want to buy or want
to learn more about. Facebook, it gets thrown in front of your face
more than anything. So the intent is very
different with Pinterest. Pinterest is a great one. If you have set up your
shop and you're thinking, actually, I need to
get more traffic to it, try Pinterest. Honestly, it's worth doing. Now we're going to
look at Instagram. Instagram is also
a fantastic tool. This is probably more
about connection, connections with your audience, connections through
storytelling. This is an avenue
for storytelling. If you've got a good
personality and you really do have that drive to storytell, this is
the platform for you. You can use this platform
to show behind the scenes, educate your audience, build
the recognition and trust. This is more about creating the relationship
side of things, I'd say, more than anything. Pinterest is the salesy
without being salesy. Instagram is the
connection side of things, and it can be really useful, especially if you're
Instagram all the time. And you just need
to be very clever with Instagram in terms of, you'll find that
straight up going, here's my product will not get people to
go to your store. However, you can educate, you could make it fun. You can do whatever you want, show your personality off, and that can lead people
to your EtS store to find out more about your products
and things like that. But these two channels, one is actually more
of a search engine. This is more of a
social media platform are both really, really useful. I'm going to show
you one more way of marketing yourself,
and that's email. Email is great. Email marketing
can help build up their audience and
it's your own. It's your own, it's
not on Pinterest, it's not on social,
it is your list. The great thing with this is you can promote new
products all the time, drive repeat purchases, and
it's more long time as well. Email is great in there are different ways of building
up that email list. For example, you
could do it in a way where you offer six
different freebies. And sign it up, but they're
relevant to your niche. Then from then you
can branch off and your emails can
be educational, like Instagram, and
then it can lead into different products
and things like that, and it goes into their inbox. It's a bit more noticeable
than waiting for someone to go on a platform to basically scroll through and find
what they're looking for. This is like, you know they've got an
interest in something. Here's what I offer basically. It is such a powerful
tool, especially in 2026. People are more inclined to do things through
email than anything else. I think a lot of people are
trying to pull away from social media because it
can be very overwhelming. If you are thinking how
to market yourself, then these are the
three I'd highly look at and figure out which one
will work for you best. Emails is great if you can start building
up your email list. InscAm is great if you
want to be a storyteller, Pin chest is if you're
thinking long term and you've got to
pin consistently too as well to make
it worthwhile. But they're all great avenues to build up traffic for as you saw.
8. Tracking your progress: Tracking your progress. Tracking is like having a
roadmap for your business. It shows you clearly what's
working and what isn't. So without concrete data, it's easy to rely on guesswork, which can lead to making changes that don't really help or
just make things worse. Tracking helps avoid this by
providing clear insights. Let's focus on three key
benefits of tracking. So first of all, it empowers you to make
better decisions. With real data, you can feel confident in your choices because you don't want
to be stressing out, am I making the right decision? It helps take that feeling away. Secondly, it allows you to improve your listings
strategically. This isn't just about
making random changes, it's about targeted improvements that resonate with
your audience. Finally, tracking supports
consistent growth over time. By unsing trends and patterns, you can make adjustments that can lead to steady progress. So Etsy has a built
in analytics tool. It's a very powerful one for every shop owner and
it's really good. The stats on here will help you understand your
shop's performance. First thing that you need to
be looking at is the views. This tells you about
your shop's visibility. Are people see your products? Next, you got visits. Do they translate into interest? It's the difference between a passerby and someone
stepping into your shop. Finally, orders. This is your conversion rate. How many visitors
are becoming buyers. That's a really important one. By regularly monitoring
these stats, you can identify trends and adjust your strategies
for better outcomes. Remember, these numbers
are more than just data. They're insights into
your success for EtS so this is a
favorite part of mine, which is understanding
your traffic sources. So when it comes to this, you need to look at EtS search, et C app and Pages and
your external traffic. This can tell you so
much about your store. This is where you can understand where you need to be
spending your time. For example, EtS search, if this is quite a loan number, then people are probably
not finding your products. This could be an opportunity
to change those titles. Direct traffic tells me a lot of information because what
it will tell me is that, hey, Instagram, I got loads
of searches through that. Fantastic. Now I
know where to put my time and my
energy into building up those external
traffic sources coming through and it
tells you a lot here. You can tell that your at CSCO is working
really well or not, and it can tell you if your external marketing efforts
are working or not. That's why I like this page. Another part that
you'll see is this. It's a snapshot of everything, and it'll be scrolled down to
do with your date rangers, this will marry up with everything else we've
shown you as well. You'll see one
section about stats, you'll see one about
traffic sources, and then you'll see this.
This tells me a lot. For example, item favorites,
it tells me there's three. What you'll see in
the box is it says two offers were Emad. You can send automate and you need to set
this up yourself. And and then it's the same
with abandoned baskets. You can set these
triggered emails up basically that
will message them. This is where you could
send people 10% off, that type of thing
to hook them in. Sharp follows is
always a good one. Reviews. If you start
to get reviews, please share them because
it's always great to share your achievements and
what people think of you. Repeat bars is always
a popular one. It's great to see that
people are coming back. You're doing something, so clearly people
love what you do. Cities reached and
abandoned baskets. If you have a lot of
abandoned baskets, what that says to me is that
something isn't working, something isn't right, something
isn't pushing them over. They're hesitating
for some reason. Maybe your description
doesn't say what format the
digital product is, and that could be off
put. Have a think. This can tell you a lot
and this is what you'd be looking at every month, traffic, the stats, and the
shopper stats, overall, this will tell you a lot about what you need to be doing next. And by the way, this is just an insight to
a very brand new store. Hence why a lot of this is zero, but this is a brand
new store, by the way, and this has already got
three item favorites. There is interest. But
what you need to be seeing is each month
this should be going up. All of these little
stats, the traffic, all of it should be going up, then that's when you
can strategically think about what you
need to be doing next. Another thing, this is a really
insightful part as well. So this is your listings. This is telling me how
many views per listing. Which ones got favorited? Which ones got
ordered the revenue. My top one is self
care for Mom's Bundle. That is a really popular thing. Well, semi popular. But it shows me what's working, what's not, what's not getting
any favorites, any views. Then from this, you could
be like, Well, actually, I've got ten listings, they're
not getting any views. I'll change them up.
I'll see what I can do. I'll change the descriptions, I'll change the titles. Maybe I'll change the
images to see what happens. And this is where
you'll start to start thinking, how can I improve? How can I do better? How can I get my products
in front of people? Then this is where you'll
start planning out, what I'll do is I'll pop this product hasn't had any views in an email
out to someone, or I'll put it on social media, see if it builds up traffic. This is where you'll start
thinking of new ways to try things out and
before you know it, you'll see the growth
that you want. One final thing what
to look for overall. When it comes to
everything I've shared, these are the three things
I'd be looking for. Your listings with
high views but low sales tells me that
you need to optimize. You need to be thinking,
how do I optimize this. Top performing keywords, there's listings that are
getting great traffic, the Stein buildup
sales, reuse them. Make a list of those keywords. If you've got similar products, that is, traffic trends, look at what's working, when it comes to your traffic, where you're getting your
visits from, all of that. One final thing is the
image on the right. So look at trends. Trends will be your friend
in getting more sales. On EtS, there is a section where it talks
about trends for the month. This is August ones obviously. You can already see
Halloweens on that and that would surprise you
because you're like, well, that's months away. But that was what it is. That's the most popular
one at the time. What you can do is you can
look at some of these and go, how do I link this into a trend? This might help you massively. I might help you in creating new digital
products related to this. For example, Halloween,
you could start creating a bunch of Halloween workbooks
and things like that. But you can see how
far in advance, it's showing that's August
and Halloween is in October, how far ahead you need to be thinking and looking
and things like that. But this will help
you massively. Look at At search trends and there are tools
to help you with current trends and things like that to see what's
standing out basically. On Pinterest as well, using PICS, they have a
trending tool as well. That can help benefit
you too as well. Trends are great
thing to just jump on board and utilize to
your benefit as well. It's one thing that people
often forget about. They're too busy
with analytics and marketing effort, they
missed the trends. Trends are really helpful. Hopefully you've learned a lot. Now, I want you head over to the product section,
fill it out, upload it, I can have a
look at what you're doing. I really hope that you've taken a lot from
this class and you utilize everything I've
taught you so you can then build on
optimizing your shop, getting your products out
there so people can find them.
Donna Townsend, SMM | VA | Entrepreneur
