Transcripts
1. Welcome! Are you ready to start selling?: Hi everyone. How's it going? My
name is Molly and I'm a photographer based out of Squamish,
British Columbia. Today I'll be showing
you how I sell my photography prints as
a part of my business. Everything from
setting up your shop, the printing stock,
and of course, selling your pictures, which
is the most important part. We're here to make money, right?
2. Why do you want to sell your prints?: While the process is
not that complicated, it is important to have to
keep couple of things in mind, which is why I'm here to
guide you through it. And by tomorrow, you're
gonna be selling prints. Personally, you should ask
yourself three questions. Where do you want to
sell those spreads and pull the yarn of solvent? There are a few options
to sell your prints. And why I recommend
the cell your brain a bit already
established some websites. It's also important to tell your friends directly from you. That's where your clients you from. That's where
they meet you. That's when you can usually, if they're happy with
your work paid for them, then they'll go on and buy. It happens to me that a lot of times when I shoot a wedding, I said a couple of code for my sharps so they get a
discount by something. So they would get in my smoking. If you'd like to
display yourself as the local photographer
in a specific area, having prints around town and restaurants and public spaces. It's actually really good for your name because at that point, people will start to
recognize you and your work. Hustle, main hustle. That is completely your choice
through choice of flow. For I say, for me this started completely
as a side hustle. I am now averaging $2 thousand a month spelling glycolysis. So it's up to you how much time and money
you want to put into it. But there's definitely a lot of opportunities in that section
of photography industry. So without further ado, let's get into my food shopping.
3. Setting up your print shop!: All right, Here we go. So the first thing is first, we're gonna be going through
the process of setting up an online store right at
your WordPress website. So I understand that
a WordPress website, it sounds very specific. But if you have a
website portfolio, the process of setting up an online store,
it's very similar. My website specifically
is a WordPress website, but if you're getting
hosted by another provider, it's going to be the same login. So this is my dashboard. As you can see. We're going to head down
to the WooCommerce. If you don't have a
WooCommerce plugin, you're gonna go to your plugins
page and select Add New. Over here we're gonna commerce. This is just a plugin to very
basic online store plugin. It's probably used
by most people. Most people that I know it has five plus million is selection. That's pretty cool. It tells you a lot. Another option is Shopify. That is completely your
choice of preference. I like WooCommerce. I like how they're set up. Before I before I get into the installation of
how I set up my store, Let's just have a look at it. So this is my website and these are the prints that I
have for sale right now. So these are the ones that
I have in stock right now. Just to shop here. Some of them are on sale. I did have a rating auction. I think I'm just going to
get rid of that lumpy, that much attention to this. So I like this thought because when you
click on an image, it gives you a live
version of it? For some of them at least. Yeah. Or it changes a little
bit, as you can tell. Mountains also selling some
presets but ignore those. Then I have I have
individual products and I have multiple products like
the Summit Collection, which are collections or
prints and it cost 200. Let's just take a
look at this one. Don't let cuteness for you. This is a monkey
that I shot in Bali. So the way this store is
design, I really like it. That is the theme
of the website that allowed me to design
my store like that. Pretty much I have some
photos here on the left and then all the information
people need on the right. Here they can ion how many, however many they want. Added card, the
description of the print, and then related products. A lot of times people
get to a Prince, they like it and then
they scroll down. They're like, well,
just for like $26 more, I can get another print
and I'm going to give the girlfriend or
something like that. Going into my products page, which is right next
to WooCommerce. This is a part of
the same plugin, by the way, that's
very easy to navigate. So going here, you can
see that I have products. And let's just
click on this one. This is the latest
one that I've added. This takes me to the page. As you can see, each
individual product is setup in a way like a
little page or a blog post. So you have everything from
the title to the description, to SEO, SEO scores
and improvements. I can add tags, so this is really good. You know, I always add my name. Finer. Grid, blindly prints, sculpture,
photography, traveling, what to any of the product image that I've likes
and shares and get some days like food
checkout, these prints. And they can easily share it. Right? And if I scroll down, so this is where everything happens in terms of
you running a store. You have the product data. So what is this simple product, group product, fill your
product or variable product. This is a simple product. I print it, somebody buys it, and ship it over. That sounds pretty
simple, right? Group product is when you have multiple products that you
would sell at the same time, affiliate product is used selling somebody else's product. And a variable product
means that there's different sizes or textures
or colors of the product. So in terms of selling prints, you would want to
consider this option down the road because prince do
come in different sizes. I personally like to
keep things simple. Everything in my shop. I solve for the same same size, except if somebody
asks me for it, I would print it in smaller
size or bigger size. And technically, if they would
ask me to buy a printer, one of the photos that
is not in the shop, I wouldn't make that
happen as well. So this is not either
virtual or downloadable. Note, it's physical. So this is the regular price. I can put here a sale price that it can also be scheduled. That's really cool. If you're using square
or have a square count, this is really useful as well. So you would want to sync
this with your theta there. And over here is where
I keep the inventory. So at my studio, I would keep the
copies of the sprints. Right now. There's ten of them. If somebody buys one, it will go automatically
down to nine. If they buy ten, it would
automatically go down to 0 and notify me when I'm at 0. And when I go print more, just add all the
other all the stock. Right here in the
inventory page. Backorder is no, not really. I like to keep afloat with everything that I
have individually. This doesn't really make sense. If somebody has a
chance to pay and buy for one or more
of your products, then why not write shipping? So for each product I entered the dimensions and since they sell them all
at the same price, then these are very easy. Then the store automatically calculates the
shipping of a person. Linked products? No, not really. This is an option when
you are for example, if I was to sell a
print with a frame, then upsells would be, oh, here's afraid to add
to your picture. Would you like to add onto it because then it will
chip it up together. Right now, I don't
have that attributes. So for example, these are options that you can add when your
product is variable. So when you select variable
products and be able to add custom
attributes, for example, color, size, Video,
Note videos here. For just note, these are
add-ons that you can do if people purchase product and you could just say,
hey, thank you. This is gonna be there
soon as possible. We just need to ship it. Then WooCommerce is free, but it has a lot of pro add-ons. So if you have
their pro version, you can actually get
a bit more advanced. But so far the simple
one just works for me. So there we go. Kind of like the run
through for the products.
4. Sell the prints through other websites!: All right, So now moving on to the alternative methods
of selling prints. I would like to introduce
you to Zen folios. Folio. It's a great platform that makes everything automated. We're just going to walk through what everything from setting up your account to adding your first brands to
actually having an order. So why this is great is that you don't
really have to do much. In the other video, we explored how you set your WooCommerce store
on your website. Everything is manual. You have thick your design, you have to take
care of the sales. Well, in this page, these guys do this for you. So let's get started. I'm here in the SAM folio.com. We're going to
conduct Free Trial. And I'm just gonna go
ahead and get started. I already have an
account with them, but I'm just going to
walk through everything. This is already
filled up for me. I'm going to enter
a password here. What types of what types
they shoot the most? Well, let's see. Fine art, nature and
wildlife portraits, travel. What would you like to do? The gallery's website? So one other thing
that I forgot to mention is these guys will also provide a website for you. So at the moment I'm not
interested in setting up a website because
I already have one. But I am interested
in selling prints and these guys taking care
of everything for me. And by everything,
I mean printing, shipping, producing everything,
user assemble photos. I'm just going to do this
because it's easier. Let's see why I like this beach. To the layout.
Select the layout. I'm going to scroll through. I like this one. This one. There we go. Five clerks. This is my sample gallery. As we can see right here. As you can see right here, these are the sample photos that they just provide for me. That looks great. I'm just going to click Next. Customize and share. It. Is that simple
guys, I'm telling you. Let's explore a little bit. How this works is pretty
much the end of the shoot. I would forward
this to my clients, so I would start
a new collection, upload my photos, forward it to my client and they can
automatically print. So they've already paid
me for two photos, but at the same time they
can print some of the photos and actually pay
money to them folio, and I will get it cut from that print sale. Does
that make sense? So I'm gonna go
ahead and click on the selling button
here on the left side. So here's my dashboard. This is where I'm selling it. And we're going to create a
dry, scraped, a priceless. Priceless. So for example, for portraits. Life's though, let's start name your price list for batch. Just screaming,
lifestyle, blank, boisterous, commonly
sold products. So I'm just gonna go with
the ones that I saw, the most digital downloads. So when you click app products, you can stay single forums. And here I can choose which photos I want
to have them display. I don t think I want a mini
sell low quality brands or medium quality prints. So I'm just going to have
original resolution file, which is usually the
highest resolution. I'm going to set the price 35. Like that. That's, that's a good fun. As you can see here,
digital downloads. These are their fees
that they take. They explain here that they take 10% of
every transaction. I think the rest 30 for
each thirty-five dollars, I would get $30 of profit
minus the cost of that, of course, is going to
go ahead and save this. Alright? So I'm going to just
add the gallery. And there we go. And that's it. So now, how do I sell it? Now? Simply by sharing the
gathered with three. When I shared this
gallery, people, they're gonna be
automatically able to select the product and buy
it. And that's it. The original resolution
to carve out a card. And here they will just
check out, and that's it. This is literally the simplest
way to sell your photos.
5. Let's connect!: There are many ways
you can go about this. And I really hope you
enjoy mind if you want, let's connect on Instagram. I'm going come out with
photo or send me an e-mail, send me a message. Tell me about your
experience like prints. Yep. You're ever in Squamish. Let's get together.