Transcripts
1. 1 Intro: Hello and welcome to
the Influencer Course. First of all, my
name is Savu and I'm a university
marketing student and a long time content creator
on Youtube and Tiktok. I've been doing Youtube for almost three years now and I also been doing
Tiktok for a year. Recently, I started a
new Tiktok account and implemented the tips and tricks that I'm about to show
you in this course. I got to say I got some
pretty good results. And I hope you can get
some value out of those. My goal, we discourse, is to enhance your knowledge and unleash your
creative potential. So that you can find
very good success on your influencer journey.
2. 2 My experience: When I first started
my Youtube career, I didn't have anything
in mind, nor direction, or target, nothing
about the subscribers, the goals that had in mind, or the content I've been
posting or anything about that. They were pretty poorly
edited and very bad. After about a year of doing these random videos
with no sense, I've got around 78 subscribers, so you can clearly tell
that wasn't working. With that, I decided that
I have to change a lot. So the first thing that I did, I was starting to read and watch videos on business and influencing people
on social media. I got some very good
value out of that. Also, now that I'm that University of Marketing
that I told you about, I got some good stuff out of it. I will teach you both from the university and both from
everything that I learned. Point I'm trying to make is that I did a lot of mistakes and wasted a lot of time on my first year of
being an influencer. And I don't want that
for you with discourse. I'm going to teach you the
things that you need to do to get everything that you need
to enhance your knowledge. And to get your creative muscles working so I can fight a lot of success on your
influencing career.
3. 3 Facts about social media and creating content on social media (theory): Now I'm going to begin this
theory section of the course with talking about facts
about social media. And creating content
on social media, you can understand better
what you need to do to maximize your audience. First of all, is the
dynamic change algorithm. I want you to understand that all the companies and
all the platforms on social media are always updating and refining their algorithm so it can give the users their content
or the things that they wish to watch and
see more accurately. Do you need to do
this information? Well, with this, you need to research the platform that
you're trying to make content on and see how are they recommending the
content to their users. Part, I call it the
visual content dominance. Why is that? Because most of the
content that is the most engaging is the
one that is visualized. Because as humans, we tend to learn and be attracted
more to the visual things. That's just a fact
you can understand. Wide platforms such
as Instagram, Tiktok, and Youtube are the
most popular is because you get a lot of
visual contentent of it. Now what you do with
this information, you need to understand that a good edit and a good team of editors can make your video more appealing to the mass audience. What you need to understand
even more is that the engagement metrics
matter. What's that? That's the likes, the comments, the subscribes, the follows, and so on and so forth. Also one the shares, these metrics are used by the platform to indicate how
relevant your content is. We can start to see now why all those Tubeirds tell you
like the shares subscribe, all that is because
it helps them to push their content even
further to many people. Let's talk about consistency
and regular posting. A regular posting allows
the users to form a more predictable fan
base and the followers to have a more reliable
source of entertainment. A good rule of thumb for
this strategy is that you can have a calendar and
you can schedule your post. For example, you can have posting Monday and
Friday videos.
4. 4 What you can apply (synthesize): Okay, so the theory that I
told you earlier was Fininl, but the question is,
what can you do with it? Well, in this section
of the course, I'm going to synthesize
it and help you apply. The first thing that you
need to do is to research the platform that you
desire to uppload on. Find out how the algorithm moves and how you can
get the most out of it. The next thing that I want
you to keep in mind is that visual content dominance. For example, if you want to post on Tiktok,
Instagram, or Youtube, I highly recommend you to make
your videos more appealing with some edits that will keep the users engaged
in your videos. Now the metrics that I talked about are also very important. So I want you to encourage
your audience at the end of every video to like and share and subscribe and all the things that can give you more cloud. It will help the algorithm
know that you have a very engaging video and will continue to push the
video to many more. Last but not least is that you have to keep your
content consistent. You always need to post it frequent and to let your audience know that
you are there for them. This would also
push the algorithm even further to let
everyone know that you are a consistent Utuber or whatever social media you'd like to use and that you are
interested in the platform, they are interested in you, they'll continue to give
you more followers, is like you're watching
a series on Netflix. It's more engaging
than a regular field. Just like some prerequisites, before creating your channel
or start uploading on it, you have to think
when I can post, what I want to post and how I'm going to
keep my audience engaged. I recommend you do
that on your PC. A document you can use it on like a folder where
you're going to save your post to upload them later on the social media
platform that you desire. You can always check on
it and see if you're consistent and see if you're
going to keep up with it.
5. 5 Advantages: Now let's quickly go over
the advantages of having a social media content
creator career instead of a traditional
95 job, for example. Now the first thing
that got me into pursuing this career was the flexible schedule
that I can file. Because you don't need
to think about too much, you just work whenever you want. However it's better for you, you can work to 12:00 P.M. to 03:00
A.M. That's one of the greatest things that
I find in this career. When I talk about this topic
with different people, they always mention
that it would be a great advantage for them
to have a flexible schedule. The advantage by being a content creator is that it
is a very low entry thing. All you need is just a camera or a screen recorder
if you don't want to, depends on the content
that you want to do. But generally, it's
pretty inexpensive. If you already have a phone or a computer that you're
watching this course, you can already start to do it. The limit is your imagination, as I talked earlier with
the creativity portion, because it all depends
on what you want to.
6. 6 Disadvantages: Okay, now let me tell you
about the disadvantages. Because I said earlier
that's a low entry job. A lot of people are
going to start using it and going to try to do it. It's going to be a
really high competition, even on the big leagues, the big tubers like Mr. Beast and all that, they're also competing
with each other. Even though they
got a lot of sub, a lot of views, basically a lot of Youtube. They're also fighting each other to get more and more because this platform is very
competitive and high demand. That's a thing that you're
going to watch out for. That's why I encourage
you to keep listening on this course because
I'm going to teach more stuff that will help
you destroy the competition. Now, another thing that I
want to mention to you, because it's not
really a disadvantage, but more of a warning and a thing that we have
to keep in mind when you're going to do this
is that you're going to encounter a lot of online
hate criticism and trolling. This is very common even
for small content creators. I want to let you know that
is not a very big deal, it's just some words, you know, some people
might not lack of content. And that's fine because
at the end of the day, you want to find
your audience that will be engaged with the videos. The only thing that
those guys are helping you is to get you dalgaring. Go up. I say it's a win win for.
7. 7 Avoiding the mistakes that I made when I was a beginner and what to do if you are just starting: Hey, welcome back to the
chapter seven of this course, and probably the most important
chapter of all of this. I'm going to talk
about the mistakes that I made as a beginner. How to avoid them. Basically what you need to do if you're just getting
started with this. Now, the first thing that I
want to mention to you is that you don't want to chase trends or anything like that. You have to create
your own niche, your own audience that you
got to keep entertained. Because the trend is
always changing and you can't really make everything
your content about that. The beauty of this
is that you have a tight community that will
be engaged in your type of content because that thing attracted them in
the first place. You don't have to
worry too much about the retention of your
videos after a while because you'll always
have those guys that will be
entertained by content. Basically will apply the 80, 20 rule to your channel, which I'll talk
about in a minute, but don't worry about that now. I want to also give a warning
that if you want to do short form content for entertainment like
those Tiktok post, you don't need to
worry about that. Those are specifically
made to follow the trend. What is the 80 20 rule? Well, the general equation
of that is that 80% of the actions are caused
by 20% of the reasons. Translating that to your
channel is that 80% of your viewers come from
20% of total videos. I wanted to give you
this explanation because it will help
you understand that not every video that
will post will be as engaging as some of the
videos that will just pop off. You don't need to fill down or worry too much about
some videos that are not getting that many likes or reviews as some
others mentioning. That will come in straight
to the next point. And that is don't expect big blow ups have in mind that after just a few days of
starting to post on a platform, you're really going
to see something like 100 K followers and 1
billion likes on a post. It doesn't work like that, you
just need to have patients because when you make a great
video, it will blow up. Simple as that. But not
expected to go just after a few days of starting to post content is just like the 80, 20 year rule that I
talked about earlier. If you got the
patients and you will be consistent at some point. Extend that I want to talk about is that you don't have to
stress over the analytics. Don't get me wrong, it's
a very good metric, but you don't have to check it every day and just obsess it. It doesn't work like that
and it won't very far, especially if you're
in a mental health. Because you'll always compare
to those good videos. If you got like minus three views on the last video and the second to last got more, you're going to bounce
your head on and off of why you didn't
work like that. I recommend you to check
maximum one time per week. Last tip and the one
that I want you to pay attention to is that
you don't have to rush, make a content as
good as you want it, because this is an art
and you are the artist. Take the time and elevate your craft to
deliver that you desire. Trust me, your audience will enjoy it more because it will come as more authentic and
more desirable to watch.
8. 8 Tips that will help you: I know this will sound
a bit weird because I told you earlier that you
have to get a schedule. Well, you have to take
into consideration both the schedule
and how much it takes for you to create
a video that you like. First thing that you want
to do is to start to create a video that you will find enjoyable and you'll
work hard enough for it. That means editing
and all that stuff. After that, you'll have taken in consideration how
much it took you to get to that point and try to
make a schedule out of that, to choose what kind of content
to upload on a platform. Well, the first thing that
you need to do is to think about what you like to
watch on that platform. So for example, if you like
videos about cars on Youtube, you might start to consider uploading videos about
cars on Youtube. Also, I don't know, maybe some tricks about driving, how to change the clutch on
your car, or just drifting. I don't know. Be creative about it but have that place to start. Also a bonus tip. Think about the tube
that you'd like to watch and think about what you
would like them to upload. For example, if you have, let's say again on Youtube, a car guy that uploads a lot
of videos on driving manual. But you're driving
an automatic car, you want, you know, some tips that will help people
driving better automatic. You can make that
video after some time. For example, if you took that car idea as
mentioned earlier, you'll see that in
your community, in your audience will start to pop off people that are talking about cars for a
surprise testing. Let's talk about goals and
how to set them to help you better achieve your
content creator career. You want to set goals that will be pretty ambitious,
but not too high. Why is that? Because if you
get the stakes too high, you'll probably go all out at the beginning and
then just burn out. It's like those diet videos
if you ever watched it. Some people go some crazy diet, like only eating
meat if they like ate a lot of calories with just sugar. It doesn't
work like that. They're just going to stick
to it for like a week or two and then just go again
to their own habits. The opposite is also true. You can set goals that are too low that will not keep you
motivated to keep going. It's pretty as simple as that. If you're just starting on
the Youtube for example, one K subscribers, it's a pretty reasonable
goal for the beginning. After you reach that,
go for five or ten K. But don't just start Youtube and then
have in mind like, yeah, 1 million
sounds in a week. Easy.
9. 9 Project: Summit session of the course. I want you to upload
the first piece of content that you created
after watching this course. Be sure to check it out twice so you can
learn everything and have everything set in your mind clearly so
you can do the best. I'll be sure to check
everything that you applaud and I will give you feedback and help improve it, if necessary.
10. 10 Outro: Guys, this is the
end of the course. I appreciate your patience and
your time well spent here. I hope that I gave you a lot of value and I hope to see
you in the next course. If you have any questions or need help, please contact me. I will be sure to answer
everything and make everything clear so you can have a very great journey on
your Youtube career.
Odobasian Savu
