Transcripts
1. Kickstart Your Content SEO Journey: An Introduction: Hanging online entrepreneur or an SEO has opened so
many doors for me. Now I want to do
the same for you. I wanted to share with you what I've learned throughout
the years on how I've been able to enter into markets
that are massively competitive and still rank
great pieces of content. Hi, my name is Carolyn Doyle. When I first got involved in all the way Marketing back in about 2005 and I fell
in love with it. I absolutely love it
still to this day. And the reasonably
got involved in it because I didn't want
to work for anybody. I realized that my life
was entrepreneurial. And then in about 2008, I started teaching people how to implement online marketing
into their online business. You know, it's given
me a very free life, travel all over the world. I worked for myself. I consult with companies
all over Asia, all with the power of one
I'm going to teach you. Now, by the end
of this training, you're going to know exactly how you can actually
start getting visitors from the Search Engines even if you're brand new. This is beautiful. I absolutely love this Strategy and you're gonna love it too. Because not only is it going
to get you more customers, but it's going give you kudos is going give you
trust and credibility because there's nothing as
good as being appearing on the Search Engines when somebody searching for
what it is that you offer. But ranking online, as you
probably know already, isn't as easy as a one
to use to be honest, especially for small
business sites entered the North strategy, the No Other Option
Ranking strategy. A strategy that's
going to allow you to find untapped keyword
opportunities. So over this training, you're going to understand what the Noor Strategy is about. You're also going to
understand how to actually utilize nor strategy calculations to ensure
that you are pieces of Khaldun are appearing at the
top of the Search Engines. You're also going to have the handy guide that's going to bring you
through the steps that you need to take
when it comes to creating your Noor
pieces of content. This guide isn't just
a follow step-by-step. It's basically getting you to think that's really what the key to building
your online businesses. It's about thinking about
who you are as a business, who your customers are, and how you can
actually target them. And don't worry, I break down all the technical aspects of who isn't reading very
many technical pieces, but some people might feel a little bit
overwhelmed by SEO. It isn't, It's very simple. I'm super excited about how this is going to
transform your business, how SEO and nor is the key to actually starting to get
customers to your website. So let's take this journey, Let's get into it and
I'll see you in the class
2. Demystifying Content SEO: What It Really Means: So welcome. In this video, we're going to look
at what is SEO, but we're also going to look at some benefits of SEO
for small business out of why you are doing the right thing to get
started with it now. So let's get into this
3. The Big Content SEO Mistakes Small Businesses Make: Now before we actually get into the actual process
of this for you, I just wanted to share some SEO stat width
you to give you an understanding of how and why this is so important, right? So first off here,
as you can see, 93% of web experiences
begin on a search engine, mainly Google searches,
images and maps. What that basically
means is that when people are actually
looking for information, they're not going directly
to the website itself. There are actually searching on the likes of Google, Bing, or Yahoo for the
most relevant answer to what it is that
they're actually searching for that mass of 93%. So already you can start
to see that, you know, if you are there
and you're creating content that is relevant to what the person
is searching for, you want to be showing
up there, okay? 75% of people will never go past the first page of
Google search page results. That's not, that basically
means that you've got ten or so listings
on the first page of Google and most people
won't even go past it. Actually, if you
read the next one, the first organic search
results on Google gets 31.24% of the clicks. Okay? So that's 31.24% of those 75 people just
click on the first, the first listing, and
then the other two, number two and number three, it breaks down that 12.3
get 54.7% of clicks. So as you can see, if you're not in the top three positions, you're massively missing out. If you're not on the
first page, like, there's really no chance
of benefiting from this. So it's super, super
important to be able to get onto the front page of Google for the
content that you're actually creating an for the keywords that
you're targeting. Another great start
here is Seo generated leads have a 15% closing
rate that is huge. That basically means that
the person has gone, has searched, have found
what they're after. 15% of the people out of legs. So, so 15 out of 100
people are actually closing on what
Google is giving. That basically shows the mass of relevancy of the content
that's actually being created on how you have to be relevant to those
searches as well. Here's another one. This should bring it
home for you Really, at a point to 8% of SEOs charge $150 an hour for their services. So basically, you, it's
inexpensive job, okay? Being an SEO is
inexpensive job. Okay? So if you can learn this stuff yourself on apply what
I'm teaching you here. You don't have to be paying
out those amounts of money. And potentially even you
fall in love with SEO. That will be my whole goal
for you to fall in love with SEO and to not only apply
it in your own business, but then utilize it as an
income stream as well. Alright, so next off
we have Google has 85.55 per cent of its logo
search engine market. So learning how to
optimize for Google is the most important thing
to start with, okay? Then 92.1% of internet users access the Internet through their mobile phone.
Now this is huge. This basically
says that when you are creating, creating content, you need to be creating content with the mobile
phone user in mind. So that basically
means that, you know, you've got to understand the screen that the person is
looking at your content on. Now, if they're looking at a big wall of text
on their screen, that's not gonna be a great
user experience, is it? That's not gonna
be easy to read. So you've got to understand
how content looks like on mobile screens when you're actually creating
your content as well. So there's just some
things to, to get. You get your juices
flowing in terms of how important SEO is
for your business?
4. Inside the Search Engine: How They Really Work & Keyword Basics: So over the next few videos, what we're actually
going to look at is how the search engines work. So I mean, like, you
know what he's going on when you're actually
searching online. And then we're also going to
look at how keywords work. So keywords are so important
when it comes to SEO, pretty much it's that it's the starter point for
you on your business. So let's get into these
5. Diving Deeper: The Mechanics of Search Engines: So now I just wanted to give you a brief overview of how the
search engine works and where you as a website on a content creator and a small business
actually fit within it. So we're not going to start with the URL or the spider
or the indexing. We're going to start
with understanding and categorizing, okay? Because that is
basically what Google does when it looks at content. So Google, over the
years has built up huge, vast resources of content. So it understands all
the different types of content within a
particular niche. And I'm pretty much every niche. So what it basically does is it finds all of that
content on the Internet, understands exactly what it is based off of its vast
knowledge basis, and then categorizes
the content that people create into specific categories. And then it indexes those
in those categories and the specific keywords
that they're actually inside of
those categories. Now, when it comes to see you because you've
released new content, what it basically
does is it sends out its spider to your URL. The spider scans your website. It comes back into the categorizing and
understanding section. And then it adds it into that section based on what it understands
from your website, how you set up your content, the keywords that you've
actually used, okay? It's going to weigh up your content against all of
the other content online, all of the other content that it basically has in its massive, massive databases
of understanding. Well, it looks at your content, it looks at your website, it looks at the age
of your website, looks at your domain name, it looks at the other
content on your website. And it basically tries
to get a picture of understanding of what
your website is, how authoritative
that website is, that that's a term
I'll use again. How authoritative like
is it an authority site? Is it not an authority site? Is it a new site? Isn't an old site. So it takes onboard
all of these things. And then it decides how it's
going to index your site, what position it's going
to put your website into. That is the idea of how
the Search Engine works. Basically, let me put it
into layman's terms for you. You create content. Now if that content is
really, really good, then Google will start to give you a ranking in
their search engines. So that basically means it will put you into a position on their search engines based on what they believe
of your content, but also of your website. Okay, So this is super,
super important. It's not only about the piece
of content that you create, but it's about what they
understand about your website in relation to all of the other website in
your category online. So that's what makes Google. We're gonna go more
in-depth in this, in the next few
slides to give you a better understanding
of exactly what this is.
6. Keyword Essentials: What You Must Know: If you remember a few videos
back, I mentioned keywords, so they categorize your content based on the type of content it is to keywords that
you're actually utilizing in your content. Well, keywords basically
artists, this is a keyword. This is what we talk about.
When we talk about keywords. We talk about the
keywords that people type into Google when they're actually looking for something. When a person types of
keyword into Google, what Google is basically
going to do is it's going to deliver the most relevant
results to that keyword search. So if you typed in this as a keyword and just press Enter, what Google is going to do
is It's going to go through its vast repository and knowledge base of
understanding of this niche. And then basically it's going to serve up in a millisecond all of the best results
related to this as a keyword. Now, we're not going
to be looking for DC as a keyword because
that's just a silly keyword. Okay, but let's focus on
what is the golf niche. Now I want to differentiate between keywords here
to give you an idea. So this here, golf is what
is called abroad keyword. So this keyword is just
a singular keyword. And you don't really
understand what the person is looking for
when they type in golf. What did they wanna
do that I want to know about the latest news, a golf that I want to
know about kind of like the closest golf club to them. What is it that they're
actually looking? Now? Gulf in itself just seems
like an informational search. So it seems like a person
who's just looking for some news updates or
something along those lines. Alright, so not something
that is going to be very easy to
rank in Google for, because you're up
against news outlets, massive authority
sites, sites that have been around for a
very, very long time. If you put in the keyword
golf gun, try it yourself. But then what we have is we have a different
type of keyword, as you can see here,
left-handed golf clubs. Now, this is what we call
a long-tail keyword. It's long tail
basically because it has a few keywords in it. Okay, So it's more than one
or two or three keywords. And as you can see,
you could even extend this long-tail keyword to be left-handed golf
clubs for women. Now, what's happening
when you go into what we call the
long tail is you're becoming more specific
and more targeted towards what people are actually looking for
when you put in golf. We don't really know what
somebody is looking for. But when we put in
left-handed golf clubs, we know that somebody, Alright, there a left-hander. They're looking for golf clubs. Now we can even take it further, as I said, we could go women. So potentially there's
left-handed golf clubs for women. And that basically
means we're able to create content that is much more tightly targeted towards what the person is
actually searching for. Now if we're able to create this much more tightly
targeted content, then we have a better
opportunity of showing up in the search
engines for those keywords. Because here's something that
you should know as well. Long-tail keywords are not as competitive as
shorter tail keywords like the likes of golf. So be aware of this, but that's not to say you as a new business website or you haven't been around a
small amount of time, are going to rank
immediately when you create a piece of content
around left-handed golf clubs, it just depends how competitive
that keyword actually is. I want you to keep that
Word in your head, competitive, because that's
really what this is about. Seo is about being competitive in what you
actually do in your website, in the content you create, in the authority you
create for your website, the more authority of
your website becomes, the better your content becomes, the more easy it's going
to be for you to rank for something like
left-handed golf clubs. So that's what you have. You've got an understanding
of what keywords are. Now you've got broad
keywords and you've got longer tail keywords as well. Now we want to be
focusing on longer tail, but we'll show you
something extremely special in a couple
of slides that is going to change the way
you actually start getting traffic to your website
utilizing long-tail keywords, but not probably what
you've seen before.
7. Ranking Simplified: An Introduction to Ease of Ranking: Now these next few
videos are super, super important to know, especially for a
new small business. And it basically comes down to how authoritative
your website is on, what actually is authority
when it comes to websites. And also, this plays into what we'll talk about called
Ease of Ranking. I want, I mean by Ease of
Ranking is how easy it is for small business website
to actually get into the Search Engines and start appearing at the top
of the search results. So that's what we're
going to talk about now
8. The 1-100 Scale: Decoding the Ease of Ranking: So now briefly what I
want to talk about here is the authority of a website. So the authority of website's are based off of
100 point scale. This is called domain authority. So a new website is going to have what is called a worn or a zero domain authority all the way up to what is called
the high-authority. Would you be something
like Google or Facebook? This is how we rank website
on an authority Scale. So a new website, as I said, that's gonna be very, very low, one or two or zero. We'll start off at zero and then it will grow and develop. Then you've got things
like low to medium. So that's kinda of like a low
to medium authority site. It's probably a year old, couple of years
old, potentially. Good bit of Content
on there started to grow in its niche,
in its category. People are starting
to link to it. It's starting to build. It's not, not massively
authority of at the moment, but it's on the way and we'd like to see that next of all, what you've got is you've
got good authority. So you've got a website that has a domain authority over 50. Now this basically means that
they've been around awhile. They create consistently
good content and they're growing and
growing all of the time. So basically, these
type of sites, maybe It's been around
for 56789 years. They're building
up, they're putting content up every day. They've got great writers. They're Content is
loved by people, it's easy to read. You know, Google has
seen that people are returning to their
website as well. So this is the type of site
that will lock to get to. But initially, when we
start off when we're a new site or a low
to medium site, it takes time to
build a website. It takes time to build that
authority into our website, but we do that would
consistent SEO. But here's what I want to
just say when we start out as a new site or a low to medium size to actually
Ranking in Google. So to Rank for the
left-handed golf clubs, here isn't going
to be that easy. It's actually a
little bit difficult. So if you go to, go-to authority, it's
gonna be much easier. Like if you're niches
is golf or golf clubs. And you're writing a bad left-handed
golf clubs and you've got lots of Content about
golf clubs already, then it's gonna be easy
to Rank a new article for you about
left-handed golf clubs, but not so much on the new site and the
low to medium site. And then all the way up
to higher authority. If it was a higher
authority golf site, well then it's gonna be
super easy to Rank for that. But again, the content that the high-authority golf
site is going to be creating has to be
related to golf. So it has to be related to
something that potentially is in the topic of what
they actually focus on. The same with the go-to
authority and the same with the new site and the same with the low to medium. You want to be making
sure that the content that you're creating
is fit into a nice, comfortable topic that basically people are happy to go
to your website about. So it's gonna be golf, it's gonna be a little specific inside of that big golf niche. So we're going to look at how difficult it's going
to be to Rank next
9. Small Site Woes: Why They Struggle in SEO: Now I just wanted to show
you this quick diagram based off of what we had looked
at in the last video. So new sites, low to medium, good authority and
high-authority. Okay, So how easy or
how difficult is it to rank keywords when you
are this type of site. So for a new sign-up,
brand new site, it's going to be
extremely difficult to actually rank your
website or rank content. That's because so many
other websites are within your niche and are targeting the keywords that you're actually looking
to target, okay? Um, because you have no
authority and you're a new site, well then they're going to overlook the content
that you're creating. And here's the sad thing. You could create the best
content in the world thought, if your website is
brand new and has no authority or no links back to it or
anything like that, then Google isn't going to rank your content well in
the Search Engines yet. What about the low
to medium authority, which is like the 20 here? Well, you have a
better chance ranking. You really do. You have a lot better
chance of Ranking, but it's still going to be
difficult for you to rank. This is just the
truth of it, okay, if you're going after a
semi competitive keyword, then basically it's going to be difficult for you to rank. How about the authority? Okay? Well, with the good authority, you have a good
chance of Ranking. Obviously, you've got to make relevant content to your niche. And you've got to understand
that the content that you're actually creating
as related to your niche. But you do have a good chance of Ranking in your positions
that you're going after. Depend again, on the
competition of the nation, the competition of the keyword, and how about your high chance? Your high-authority? Again, yes, not
gonna be a problem. But again, you're going to
have to create content that's relevant to the keyword that you're actually
looking to target. And you're gonna have to
have other content on your website associated
with that content. So with that topic of the keyword that you're
actually targeting. So it's not easy for a new
business to rank keywords. It's really not. There is a way around this
and I call it the NOR, which is the No Other
Option Ranking strategy, which we're going
to get into next.
10. Introducing the NOOR Strategy: An Introduction: Over the next few videos, we're going to look at
something that's gonna be in game changer for you and
your small business. This puts you on a
level playing field with big established sites. And it's actually called
the Noor strategy or the No Other Option
Ranking strategy. I'm basically, it's
going to give you power. So over these next few videos, pay a lot of attention
and let's get stuck in
11. NOOR Explained: Your Secret Weapon in SEO: Now, when it comes to
actually Ranking Content for a new website or
for a semi new website. It isn't always as
easy as just actually creating content and then expecting it to rank on
Google as I've shown you, you've got your new website, you've got your low
to medium website, you've got your
authority of Website, and then you've got your
massive high-authority website. So we didn't new or
close to new website, it's going to be a
little bit difficult. How do we actually
force Google to think of us almost like an
authority within our niche, even though or not, there's a strategy called
the Noor Strategy, the No Other Option
Ranking strategy. And it basically
comes down to this. We give Google content that doesn't have
lots of competition. What has Searches for it? And what Google
basically does is it, it doesn't have much to go about for the keyword that
we're looking to rank. So it has no real
Other Option down to rank the new site
or that keyword. This is based on
a strategy called the golden keyword ratio. And it's basically
a super simple way get organic page visits. And what I mean by
organic page visits is visitors from
the Search Engines when they're searching for a particular keyword related to what it is that
you're offering. And because the keyword is so targeted to
people who are going to come to your site are really interested in what it is that
you're actually offering. So why is the golden
keyword ratio or the Noor Strategy so good
for you as a small business. Well, to start with, it's really not just
for small businesses, anybody can use it and
everybody should be using it. So number one, it makes your site rank really,
really easily. So when it normally
takes months for sites to rank or four
Content to actually rank. And even if they do rank, they're not high up ranking. It overcomes this. It also helps you
rank your website and rank your content
without backlinks. Backlink, so are the
votes of confidence from people who have liked your
site or Like Your Content, or I've liked your products and they've written about you, and then they've linked
back to your website, their vote of confidence, which help articles rank. So this strategy helps you
rank without getting them. And this is especially good
for small or new businesses. Another thing is, it's one of the easiest ways that I know, especially for a small business with very little authority to actually get that
number one position on Google, which is awesome. And of course, it
is low competition. So it's almost like that
blue ocean strategy. So where it's not a red ocean
packed full of competition. So it's blue ocean, it's open. There's no competition or very little
competition in there. So you very little
competition to actually fight against for your position
within the Search Engine. And we do this by targeting
long tail keywords. So not short tail
keywords like golf, we target long-tail keywords like left-handed golf
clubs for women, meaning that these are
non general terms, but actually super,
super specific In terms. So how does the golden
keyword ratio work? Well, It's really simple. While you have to do is you have to find keywords that are low searches per
month, lower than 250. So that's gonna be the search
volume of your Keyword. Now a lot of people
will actually say, Oh, I don't want to target a
certain volume with 250. And here's the truth
when it comes to new or Small Business websites. If you go to target big keywords that have thousands upon
thousands of Searches, luck, you're just
not gonna rank. So you have to be smart when you're a small
business website, okay, you have to think smart. You have to think, how do I get these small wins in place? Buildup my authority. So then overtime, I can actually get
those big wins. But it's lots and lots and lots of little small wins that
we're actually after. These small wins are far easier than going
after big wins. So what you do is
you're looking for a search term that
is basically 250. And under then
what you do is you do an allintitle search to see how many listings
are actually utilizing that keyword
in their title tag. So I'm going to show you
exactly what DID is like. I'll show you an example of
actually how to use this. But in all allintitle search is a search operators
search on Google. So you type in
allintitle semicolon, and then you put in your
keyword and it's going to tell you how many websites
actually use that keyword related to the amount of listings
on the Search Engines. Then what you do is you
divide the number of searches by the allintitle
number results. Now what you're
looking for is this, if you can get less
than 25 or 0.25, this is a prime
candidate keyword to create content around. Now, if you get 0.2 521
than it might work, and you can either
try it or move on. I would focus on the 0.25, less than 0.25
myself personally, especially as a new site, but I wouldn't say, don't make a list of the keywords and
actually apply them. But first, start with the
ones that are less than 0.25. If it's over one, then I don't bother
trying adult, especially for a new site. Here's what I do even for a new side Small Business
site that has setup, okay, I will find 30
golden keyword ratio related to what it is that I'm doing and create
an article a day. Thousand words, pretty
much give or take. And I will bang, bang,
bang, pop them up. Not every single one of them
is going to rank for me, but some of them
are gonna rank and they're going to rank
from multiple keywords. And it's going to flood
my site. We're traffic. So that's what we're going to look at doing. It's that simple. That's what the
cage ER is the KG or ratio for Content finding. In the next video,
we're gonna look at the tools that you're going to need for actually doing this.
12. Peek Behind the Curtain: How to View Actual Searches: So what we're going to
look for now is actually what the Searches look for
on the likes of Google. So we've already got Keywords
Everywhere installed, and I've done some research
and found some keywords, etc. etc. utilizing
people also ask and also just searching with
your main keyword as well. So something related to
your business as well. If you've went, you've got
Keywords Everywhere installed, you're going to see a
list of keywords besides the Google search
listings that will be related to the keyword that
you've actually searched for. But anyway, here's
how simple this is. I found a keyword. This is after doing a
little bit of research, I think it took me a minute
or so to actually find this. And it was, what is a
stronger yoga good for? The search volume is 70. As you can see here, this is what Keywords
Everywhere dose. So it gives you this
information here. Search volume is 70, CPC. We don't need to bother
with at all because CPC is for paid advertising.
But look at this. The competition is
0.01, which is low. So much low competition, that to me is
really, really good. We don't want
massive competition. So all you do is you
put your keywords in the Google and you see how many searches are
actually showing up. 70 Searches is a good
amount of Searches. Now, what I do want to
say to you is if you find a keyword that has 70 Searches
and then you basically, you create a piece of content
around that and you think, Oh God, 70 Searches isn't a lot. Well, you gotta think about it in a couple of different ways. Number one is how
many people coming to your site related to a
Keyword about what you offer, can you convert into a sale of a product
or service or elite? Now, if you can convert three of those people into a sale, and let's say your
product is $200 each. Well then that's $6. And it could take you 20 to
30 min to write an article. I'm put it up onto your
website related to this, let's say an hour in total
to create one article, you're making $600.01
article per month. So that basically means after
you've created a onetime, you don't have to
create it again, body you're getting
pre-sales in. So that's part one, part two, you can also show up for different variations
are permutations of that keyword as well. So I'm just saying to target, what is your standard
you with good for. But other people might be
writing that keyword or that Intent of Search
in a different way. And you have the ability to
show up for that as well. So small numbers don't
mean small amounts of visitors are what they do mean
is very targeted visitors. So first off, you're going
to look and you're going to see how many searches
are being made. You can see it obviously
utilizing Keywords Everywhere. Next of all, what
you're basically going to do is you're gonna use that allintitle thing
that I've said before. So you're going to put all
entitled just like this. This is called a Google
search operator. I know it's kinda
like a fancy word, but it allows you to limit
search engine results to only pages that have specific keywords you have
chosen in the webpage title, type in all entitled,
as you can see here, and then put your Keyword,
no spaces, alright? And then as you can see, it's only got four results. So that's what
you're looking for. You're looking for this here, 70, and then you're looking
for the results as well. And then you're going
to make a list of them. And in the next few videos
we're going to look at the calculations that you're
actually going to make
13. Discovering NOOR Keywords: Tools & Techniques: So over these next few videos, you're going to take the Noor
Strategy to the next level. And what we're actually
going to do is we're going to look at
the tools that you utilize when you're searching
for these NOR keywords. We're also going
to look at a thing called Keyword Intent. So what is the intention
behind the search, all of the keyword
and actually how that applies to you on the content
that you're creating. Do you create it or
don't you create it? So let's get into these
14. Crunching the Numbers: NOOR Calculations Demystified: So after you have
both these numbers, after you have the
allintitle results and you have the search results, you're gonna do a quick
calculation. Alright? So what you're gonna do is
you're going to divided, have the allintitle divided
by the search results. And that's gonna
give you a figure, your Keyword golden ratio. So it's 4/4 search results divided by 70
searches per month. So as I mentioned before, if you get less than 0.25, this is a prime
candidate keyword to create content around. If you get 0.2 521,
then it might work. And you can either
try and our move on. And if it's over one,
then don't butter. So when you have these keywords, then you're going
to make a piece of content around that keyword. And as I said before, especially for a new business or small business or
something like that. But try to find at
least 30 keyword, golden ratio keywords
to start with, and then create a piece of
content on them each day. So let's have a look
at another one. So we got 48 corner
tub, shower combo. Let's have a look
at our keyword, golden ratio, RR, allintitle. As you can see, 260
Searches and seven results. So we're gonna do a
calculation, a 7/2600 0.2. Again, let's look again. So we got best website
builder for therapists and volume 50 on how to look
out how many Searches? Seven. Okay. So again, what we're
gonna do 7/500, 0.14. Again, this can be used. I'm just trying to give you an idea of what it
is that actually works so you can see how easy it is to actually
find these next door. You've got how to build
a website from scratch, okay, so have a check at
a search volume here. Now this doesn't work. I know it can be tempting to start to Rank for
higher Searches. Please do hold off. Now, while the Numbers do
fit in terms of it kind of like within the keyword
golden ratio numbers, the number of results
is just too much. Okay, so you've got 4,400
Searches and you've got 758 pages that are
targeting these keyword. So it's far too much competition for you to try and Rank quit. And especially for Small
Business site that doesn't have very
much authority. So as you can see, it does fit. So be aware of this. You on the stick would
about 250 to 60 and down. You don't want to be going
very much over it, alright?
15. Essential NOOR Tools Every SEO Enthusiast Needs: Now we're going to need
to set up a couple of tools for actually
doing this, okay? Now, one of them is a paid tool. It's only going to cost you
something like $10 or $12. And that's gonna
give you 100,000 searches for keywords on the likes of Google
and all of this, what it does is it
applies the Searches to any search that you do online in different
platforms like on Google, on being on Yahoo, on YouTube, all of this. And when you're
typing a Keyword, you're going to be able to
see a rough estimate of the amount of searches that are being made for that keyword. That tool is called
Keywords Everywhere. And that's an absolutely
brilliant tool. It's a Chrome extension and
it fits onto your browser. So there are really
expensive tools out there and they just
don't match up to this. This is just a really, really simple tool to use. It's just you should
always have it. And it just gives
you great insight into what keywords
are competitive, how many searches are
being made on them. I will leave a link to Keywords Everywhere within
the sheet of links. And I want you to
go and actually set that up and sign up for
your subscription for it. Like you, you'll pay $10 or $12 for a year or
something like that. Now, the next tool
that we actually use is called answered a public. You might have heard of
answering the public before. So what is doses? Again, this is a freemium tool. So you get two free
searches a day. And what it's gonna do is
it's going to give you a whole list of
questions that people actually ask online related to the keywords that you
actually are searching for. The great thing about this is, is when you utilize
Keywords Everywhere, you can actually see the amount of searches that are being made on those keywords directly
on Answer the Public. So that's the power of
Keywords Everywhere. It's kinda like this
thing that just sits on top of search listings. I love it. An example here
is I did a search for a keyword called
piano for all. And what it's done
is it's just given me a huge list of keywords that I can potentially
use for an article related to piano for all. But before I go
ahead and say, Yeah, that's right, That's that's exactly what I'm
going to jump on. What I want to make
you aware of is this, just because of Keyword Tool
actually gives you a keyword associated with your keyword or your topic that you're after doesn't mean that
you're going to use it. So what you want to do is
you want to go through that keywords and see which ones are actually relevant for you. If they are relevant, that
absolutely brilliant, but if they're not
like an if they don't make sense to you. So you just delete them
out of your sheet. Again, I'm going to
show you how to do all of these things in
a couple of moments.
16. Mining Gold: How to Find Untapped Keywords: So I'm gonna show you how
to use Keywords Everywhere. Now, there are two options. You can use it on Chrome or
you can use it on Mozilla. I like to keep it
on my Mozilla tab. And that's because
when I'm searching, I don't use Mozilla mostly. Okay, so what I do is I use Mozilla just for
Keywords Everywhere, just for Keyword Research. And the reason being is that
every time I do a search, I don't want my credits running out of
Keywords Everywhere. So what I do is I just
typing Keywords Everywhere. You got two options. You got to download it from your
Chrome tab here. And you just added just
like you would any other Chrome Web up, it would say download now are installed now,
etcetera, etcetera. Okay. What you'll notice is
you'll notice all of these kinds of things on the
side of your search bar. So related keywords, it's gonna give you
all of these people also search for long
tail keywords, etc. etc. and what it does is
it gives you the volume, the cost per click, meaning how much on
average people actually spend competing for these
keyword on AdWords. And then CMP, which is your
competition, then a trend. So that's basically saying
that's a pretty steady trend in terms of the
searches that people are actually making for it. So this could be anything
like in terms of any of the keywords that you are
actually searching for. So potentially, if
we were looking for how to make puff pastry. So what it's basically
going to do is it's going to tell us that
the search volume here, this is from Keywords
Everywhere is 2,400 per month. What is going to do here
alongside is it's going to give us the related
keywords to my search. What you're going to be
basically doing, remember, you want to be
looking for keywords that are less than 250 Searches. Now, the ones that you can find here are Mideast puff pastry. There are ones that have zero, but you don't really
want to be focusing on those potentially, we could have a look at
Mideast puff pastry. So I clicked on that. It's going to say 90. Alright. Now what I can do is I can just put it in my old, alright, so I just do
it as simple as that. And let's see how many search
results are going to show. Now, I think this is gonna be a batter and I
think they're gonna be lots and lots of search
results for this. But we'll look at their 30s
search results for that. So what I then do
is I would divide the Mideast puff
pastry allintitle by the number of search results. And then I would
get my calculation. The calculation would be 30/90. Then let's see. Okay, so is 0.3 333 that
fits halfway in the middle, okay, so that's over 0.25. So potentially you
can write for this, but I wouldn't go for
it straight away. Now if we went and
looked at what is, what is the standard
yoga good for, it's going to tell us
that we got 50 Searches. What we're going to basically do is we're going to put in are all in title and let's see how
many are in there now. So five results now. And then what we do
is we would again do are 5/50 and we get 0.1. So that would fit
perfectly still. So that's a market
that you can actually go into right now. So you're going to
come to Google and potentially you're going to put in your main keyword in here. And you're going to look,
so let's say if it was wass is standard. Yoga. Let's say you wanted
to sustain a yoga was your main keyword. Okay, what you'd be doing
is you'd be looking down the side at
your results here. And there's the, what is
your stagger yoga good for. And then there's What is this Tanga yogurt primary series which only has ten Searches. So I wouldn't
really go for that. And you'll be looking
for the ones that let's say what is your standard
a yoga in the Hindi, I don't know about
this one at all. Then what you could do an
all in title for that, if that was part of
your keywords and then you can see that
would fit in again. Alright, so you could create, if your website
was about a yoga, you could have two
articles there. You can have one
owner standpoint is you stand guy yogurt, good for I wanted to
your stagger yoga in Hindi and then you could
create content around them. So you putting your
main keywords in here and you're going
through what is on the side of their to actually find the keywords that you need.
17. Mastering Keyword Research: Tools to Elevate Your SEO: Now if you wanted to speed, that'll actually make
it much, much quicker. What you're going to
basically do is we're gonna look at Using answer the public. So I want you to come
here to answer the public.com and you just gonna do a search for your
keyword in here. And like before I showed
you in the Slideshare, I just use piano for
all as an example. And that's the brand name of a clique bank product is I'm
just going to click Search. You can change the location to be us wherever it actually, whichever country
you're targeting. What you've got is some piano
for you, for all questions. So these are, how much would
it cost to tune a piano? How much is piano for all? Had to learn all
the keys on piano, on our piano keys all about. Okay, so we've got loads
and loads of questions. These are things that
people are actually asking. What you'll notice
here is you've got 176 alphabetical order of
piano for all keywords. What you've got is like
you see these things here. You don't get this if you don't
have Keywords Everywhere. So this is really cool. So it tells you which ones
you can potentially target. And so what you want to
do once you see all of them is you just got
downloaded as a CSV. And then once you've
downloaded as a CSV, delete that, delete all those. And all you're gonna do is this, you're just going to, these are the keywords that
were in there, okay? You're just going to copy
all of them and you're gonna go back into your
Keywords Everywhere. You're just going to
click bulk keyword data and paste your keywords in here. And you're going to
click Get Metrics. And then you can sort by
global search volume. You're going to have a
low to keywords in here. So between, I'd still go to 260. Okay? Just, but what you've got is you've got a load of
keywords in here, between 320, all the way down. This is what you basically do. Just going to have to go
these worn out of time. So let's say it was piano
for all robber Paul, I don't even know what
this is that all okay. So you'd just go all it has
204 results and you know, straight away that that's
not going to work for you. So you go back into your keywords and then
you're going to go, what are white keys on a piano? Gold. Alright, so tasty go, you've got world
article associated with piano for all
or piano keys, which basically then go into
the idea of piano for all. So that's how you use answered a public with
Keywords Everywhere. And Google obviously, Find the keyword golden
ratio keywords for you. And as I said, you want to be getting enough for a
month's worth of content. So you can create
stacks and stacks of Content associated
with your niche. And once you've actually
done that yourself, the more content that
you actually create for your websites that are
on topic unrelated, the better your website's
going to become. So get cracking on that. You see it's a couple
of moving parts in it, but they're really, really
good and they're going to help you Ranking get loads
and loads of traffic
18. Deciphering Keyword Intent: Think Like Your Audience: Now what I will
briefly want to go through now is what is
called Keyword Intent. And I thank word
stream for this great graphic to illustrate
exactly what it is. What Keyword Intent
basically means is what is the intention of the person when they're actually searching? On the likes of Google, when they're looking
for something, okay, and there are four
different types of Keyword Intent that we
will actually look at. The first one, which
is informational, then there's commercial
transactional and navigational. Informational people are looking for actually specific answers. So how, why, what tutorials
like how to fix a flat tire? How tall is the Eiffel Tower? Where can I find the
Big Four Here though? Something along those lines. So people want to know
information after that, you've got what is called
commercial intent. And so they basically, this is what when people are investigating information
that they already know about, okay, So what
they're looking for, this is kinda like people are
searching for comparisons. They're looking for
reviews on things. They're looking for sites that kinda break down information
for certain topics. And here's a good example of what commercial intent
keyword would be. It would be best inner
tubes for road bikes. So what they're
actually looking for is they're looking for an answer that's going to
tell them what is the best interests for rode
bikes and what is most likely going to appear is a couple
of different articles related to inner
tube road bikes. And there will be maybe five or six different inner
tube road bikes there that basically have broken down all of the information
associated with it. Next of all, you have
transactional and just exactly what
it sounds like. It's transacting. Now that transaction could
be monetary or it could be completing an action
like signing up for something or joining
a subscription, whatever it actually is. And keywords related to
transactional or buy, cheap for sale online download, sign up, register, quote. Here's a keyword
related to the bikes by tire tubes online could even be by cheap tire tubes online, by inexpensive
tire tubes online, by the best cheap
tire tubes online. And then finally, what you've got is navigational searches. So this is when people
are actually stay, Know exactly the site
that they're looking for. And they're going to just type that name into the
Search Engines. So that could be bike
parts.com or it could be builds Best bikes.com or something along those
lines so they know the brand, they liked the brand, and they're going to
actually go to that website. And a dependent, if
they're going for research or for buying whatever
it actually is, they're going their
navigation Really, this is super important to understand what is the
intent of the keywords. So you need to go through
it and ask yourself, what is the intent of the
keyword that the person is actually looking to do an example where
it might not work. Let's say that you're an expensive Julia and
expensive jewelry. Okay. And you sell kind of
like products that are 50,000 pounds, whatever. Okay? Then next of all, you find a great Noor keyword that basically is by the best
cheap jewelry online. Now, you can tell straight away that that's not going to be relevant to the
people who are coming to your site and to the products that you're
actually selling. So what would be the point in creating content or rounded? So take that on board
when you're actually thinking and finding
those keywords. What is the Keyword Intent? Does it relate to the business
that you actually have and also isn't the type of content
that you want to create. And when you find out
those kind of things, then you can create an
related to what it is that, that keywords Intent is
19. The Art of SEO Content Creation: And finally, over
these next few videos, we're going to look at creating the content or the
Noor strategy. Okay, So in this we're
going to look at how do you know I don't watch content
to actually create. Okay? How do you know how to
structure not content as well? And also things like media
optimization. Alright? So these are all extremely important when you're
utilizing the Noor Strategy. So you got a couple of
in-depth videos here. So I want you to get
stuck in, okay, Enjoy
20. Crafting Irresistible Content: Now the next thing, what we
want to look at is we want to look at the type of content that you're actually
going to create. Now, the best way to do
this is to actually look at your competition on what is appearing on the likes
of Google already. So if we look at
that search term, what is the Sanger
yoga good for? Then what you do is you look
at the top couple of sites and see what type of content
they're actually creating. Then what you're gonna
do is you're going to note the word count
of the top sites. You're going to
know the image of media usage that
they're actually doing. The number of image, the number of videos, etcetera, etcetera. And then you're going to
add up the word count and you're going to divide it by the number of sites that you actually took
the word count from. So normally I would do
it in the top five site. Okay. Add all the
words together over the top five sites and
then divide by five. And you do the same
for media usage. And as it says there
divide by five. But what happens if
there are no site specifically targeting that
keyword will then a good rule of thumb is 1,000 to 1,500 words when it
comes to that keyword. Now, the reason
that I say that is because if you put 1,000, 1,500 words and you create a great piece of content
and it doesn't rank well. Then basically you can
go and you can update that content instead of
going and creating a 3,000, 5,000 word piece of content
that's going to take you an extremely long piece of
time and then it doesn't rank, okay, and then you're going
to have to Content offered. First of all, check your competition on
the likes of Google, see what they are
actually doing, and then make your
content better, make it like 20% better. So you got the average, excuse me, I forgot that part. You've got the average and
then you're going to plus ten to 10% to 20% better, which your word
count, which your media image usage as well. Okay, that's how
you're going to create your piece of content
in the next video, what we're going to look
at it is actually how to structure that content. Okay, So first off,
you're going to have a look at what they're
actually doing. Now you're going to look
at how to structure it with your keywords
21. Structuring Your Content for Maximum Impact: So in this video, I want to
talk about the structure of a content or the
structure of content. And you'll notice
here you've got some strange thing called the dash H1, H2,
etcetera, etcetera. So what these basically are is this is how you
structure content of your website so that the search engine spiders understand exactly what
your content is about. And understand that you've
actually created a correctly, the better you're
able to create it in the structure that the
Search Engines understand, the easier it's going
to be for them to crawl and understand
your content. It's kinda like a tick. It's kinda like, alright, these guys understand
what they're doing. They've created great
content structured in a way that is easy for
us to actually read, easier for the user to consume. So that's gonna be
a tick and that's going to help us
rank them better. But also, this
structure enables you to put great keywords into
the structure as well. Now they structure that we
see here is like headings. So which means heading one, and that is the page title. So that's gonna be about
what your article is about. Okay, so that's the
topic of the article. Then you've got H2, okay, so that's a subtopic that you
discussed in your article. Now you can have multiple
A12Z in an article where you're talking about
subtopics of the H1, then you've got H 3s. Now, H 3s actually
fit underneath H2. So these are gonna
be sub subtopics, they're gonna be subtopics
of H 2s and then h4. So subtopics of H3 and H5, or subtopics of H4. So you only have
one H1 on a page. You can have multiple Choose and you're going to
have multiple hates, threes, fours, and fives. But H3 can not just
appear underneath H1 and H4 cannot appear
underneath the H2. You've gotta put
it in that order. So H1, H2, H3, H4, H5. Now most of the time I only use H1, which
is the main one. And a couple of H 2s
and a couple of H 3s. I don't even normally
go down to H4. But if we were gonna do this, if we were kinda
thinking in the ash Tanga yoga keyword that
we were looking at, how would we do this? Well, we would put
our main keyword. What is your stagger yoga good
for then one of the H 2s, which is a subtopic of what
is a standard you with good for unraveling the benefits
of a stinger yoga. And again, benefits
of a sangha yogurt is a keyword as well. Then underneath this one, a h3, we'd have the physical
benefits of a stinger yoga. So as you can see,
that's a subtopic of H2. Then underneath that you have enhancing strength
and flexibility, which is a subtopic
of physical benefits. And then on the H4 you've
enhancing strength and flexibility and improved
cardiovascular health. So all of that. So as you can see,
it's layered hatred. One is the main topic, H2 is the subtopic. Now you can have another
H2 tag in there as well. And underneath that, you could break down just like
you've done here. So unraveling the
physical benefits, you could also do
mental benefits for each tangy yoga and then
you could go into them mental benefits of
a sangha yoga with different age fours and different age fives
in there as well. So there you go. That's
what I want you to do. I want you to set up
your content like this. So I want you to have your
main keyword in your title. And then I want you to have related keywords within
your other subtitles. And then you're going to
have your content written about each of those
sections underneath it. So super, super important that you
get this structure down
22. Optimizing Images: The Key to Faster Load Times & Better SEO: And now I want to
talk about image SEO. Image SEO is super, super important because
Google Images is a massive search
engine and it drives so much traffic to websites. If you optimize your
images correctly, yeah, you can optimize
your images, okay. There are a number
of things that you can actually do to
optimize your images. And I'm gonna show you a
few of them right here. So the first thing
that we're going to look at is the filename. Now, most of the time when
you go on to a website, and if you opened
it up and looked at the image or copy the image, you're gonna see a
filename like that. You're gonna see kind
of like random numbers, all this kind of stuff,
dot JPEG or PNG or SVG. Now, this is what I would classify as a badly
optimized image. And why is that? Well, because it doesn't
tell me what that image is about or it doesn't use a keyword to actually
describe that image. And that's the filename of the
image we're talking about. Okay, now below it, what you'll see is
this image actually is Optimized and it's optimized
for your main keyword. Let me just ask you here
between these two images, which image do you think has more of a chance of
appearing at the top of Search Engines for
a piece of content related to what is your
standard yoga good for? Well, yeah, you guessed it. Okay. So it's obviously number two, what you need to be
doing with your images, all of your images
on your site is giving them keyword names. You need to be doing that. So make sure that you're not
duplicating the keywords. Do you can use different
permutations of keywords, but don't use the same keyword again and again and
again and again. Okay? Now, if you have any
difficulty in writing, what is your stagger yoga
good for permutations, or you basically do is you could go to something like chat GPT. And you could say,
Hey, Chuck, GPT, can you give me five permutations of
what is your standard a yoga good for ensuring that you actually change
them up a little bit. And it's going to
give you Load of different permutations that
you can actually use for the multiple images that
are on your website or on, on your, in your article. So that's the first
thing you need to know. This is done offsite, this is done on your desktop. This is done wherever it is on your mobile phone if you're updating via your mobile phone. Now the next thing is done
actually on your website. This is called alternative text. Now, no matter what platform
you're actually using, Squarespace, WordPress, ghost,
whatever it actually is, there's going to be a section in it when
you upload an image that's going to say add
all text or alt text. Now, text basically is what
is called alternative text. The idea of all texts
was created back in the day when Internet browsers, not all of them could
actually serve images. So what they would do
is they would serve the name or the description
of the image instead. And it has driven SEO
forward for many, many years and is
still used today. Now what we're going to be
doing with the old text, again, very much like this here. We're not going to
put in something that isn't related to the image. We're going to put it
into something that's related to our content. So what is just Tanga
yoga good for or the numerous benefits
of water stank a yoga is good for how we describe it. We tried to describe the image utilizing the keywords that we're actually
looking to target. And again, each image, as I said before, if there are multiple
images on the page, you don't want to be using the same keyword
again and again. You can use a stronger
yoga a few times. You can use what is all
those kinds of things, but utilize different
permutations as well. So it doesn't look as
if you're trying to rank for that keyword, what is your stank a yoga, you need to make
it look extremely natural for Google when you're actually creating your images in putting in your filenames, putting in your alt texts, putting in your keywords
into your content as well. So there you go. That is what you need to
be doing in your images.
23. Wrapping Up: Course Recap & Key Takeaways: So you've gone through an absolute stack
of stuff there and understand the Noor Strategy and the golden keyword ratio. So I've got a sheet
here in front of me. Let's just do a recap on
what it is that we've done. I still, I still write, I don't always use the in
Tibet on tech so large. Okay, so first though, we found that starts
about obviously small business and why
it's important for SEO, super, super important, okay, we learned how the Search
Engines actually work. We'll learn how they crawl
and categorize content. So now you basically
understand in terms of the competition that you're
actually up against. We looked at keywords, we understand that we're looking to rank or more keywords. More keywords equal
new visitors, more visitors equals potentially more income,
more transactions. Anyway. We learned also about the
problem with new or small Site. And this is unfortunate. They just don't have the
Cloud to rank, okay? So we have to be smart about it. And without smartness, we learned about what
the Noor strategy is. So the No Other Option
Ranking strategy, we learned about tools to use related to the Noor Strategy. We learned to look for all allintitle search
results to see how many keywords or
on many websites are utilizing the keywords that we're after in the
Noor Strategy. And we also learned how to
work out that calculation to figure out if we're 0.25
or below or above us. We can make we can go for ones that are
a little bit above it, but anything over
one where Notes, we're not we're not
going to go after. And we also then have some
videos walk by, walk throughs. I've actually how to find those keywords on
Keywords Everywhere, which we installed on that also in answer to
public as well. We find out about Keyword Intent and
understand basically that, you know, we won't target
every keyword we find. It will only be if
the intention relates to what it is that we offer our products
or services, whatever. Okay. So remember if you
sell high-end jewelry, you aren't going to be
targeting cheap local, low-cost jewelry, no matter even if that keyword is
available to you. Okay, we then looked at creating content on this was
super, super important. We looked at kind of like doing the calculations of
the top five websites, finding their word count, dividing by five and then
adding ten to 20% to get our word count at goal for the content that
we're actually creating. Now if there wasn't
enough pieces of content actually there, then what we're going to
do is we're going to look at doing maybe
1,000, 1,500 words. We also looked at the H types, the structure of the
content as well. Alright, so super, super important and we
do to structure, remember guys, we can obviously but our main
keywords in there, but also that the
search engine spiders or the bolts that come to our website can understand the structure of our
content in and easy way. It's able to do that. It's able to basically give
us better kudos for Ranking. Then we looked at
images as well, and we looked at the
file names of images, and we also looked
at the old types of images and how they
work together. So all in all, you
have a strategy that you can implement
into your business. Right now, this is
super, super important. So over or in the next video, we're going go through your
tasks that I want you to Complete and so that you
can submit it into me here. And we can see how you're actually doing with
this strategy.
24. Put It to the Test: Your Class Project: So the exercise only assignment that we're actually
gonna be doing for the Noor strategy
is as follows. Okay, So the objective, the main objective, I've got it written
down here for you. Alright? So the main objective is to identify potential keywords for your business
utilizing the strategy of the golden keyword ratio. And then we're going to be creating our first nor article. Okay, so we utilize the GK are, and then we're going to utilize the strategies that we put in place to create that article. Okay, so that's the objective. So what we need to be doing
here for this is number one, I want you to
brainstorm a list of ten potential keywords that are relevant to your business, okay? Thinking by terms of
potential customers are actually going to
be utilizing, okay? You can do this on a piece
of paper that's grind. You could do it at a notepad, whatever, that's
completely up to you. Now, what I want you to
do then is I want you to obviously see your
keywords, okay? See how many searches that these keywords are
actually appearing. Four, okay? Now, you will, by now
something like Keywords Everywhere on your,
on your computer. Okay, this has got to tell you how many searches are
actually being made. And it's a very
cheap alternative to something like eight
reps or SEM rush. Okay. It's just going to tell
you how many searches are being made for that keyword. Now, again, you know what
you're looking for here. You're looking for about
250 or less Searches, okay? Then what you're
gonna wanna do is you're gonna wanna
find keywords like, because the ones that
you brainstormed potentially aren't going to give you the exact
keywords that you want. Maybe they don't have no layers, maybe there's no
Searches for them, whatever bought utilizing
Keywords Everywhere you're gonna get in lists of
keywords that are going to give you Numbers there, okay, so we want
to utilize that. We want to find those
keywords that I've numbers 200-50 is what I
like about 50, 60. Okay. I'm then you're
going to want to run an all-in tags search on those. Okay? Once you've done that
and make note of them. And then what you're
gonna do is the GK, our calculation to
figure out if it fits within the understanding
of what you know, PKR is. I'm not telling you you
should know this, okay? Um, then what you're gonna
do is you're going to create that piece of content
related to your Keyword. You're going to optimize
it with the Noor strategy, ensuring that it's structured
in the correct way. I'll utilizing
your main keyword, then you're going to
pop it onto your, you've got to pop it
onto your website. I hope you pop it onto your
website and I'll hoping you submitted here to me,
look super important. The practice of this
will just make it so much easier when
you've got it down. I want to see you pop, pop, pop, doing it every single day, okay, at least for
the first 30 days. Okay, So great. Get on without exercise
submitted to me here, I can't wait to see it.
Ciaran Doyle, Digital Marketer & Entrepreneur
