Transcripts
1. Introduction: Print on-demand. How many times have you heard this phrase in a recent years online? I'm pretty sure quite a lot. But what is print-on-demand or POD? Print on demand is an online business that allows you to operate full online store full of products designed by you. It can be coding, phone cases, mugs, stickers, and bunch of other things and all without you having any inventory, and even without ever owning or do without even seeing a single one of your products, it is one of the best all IB, this model is created in a recent years. And in this course I will be actually teaching you how you can create your own print on-demand store for absolutely free. We're going to learn everything that you need to know, that you really need to know without any additional fluff and without any walking around, we're going to learn everything that you need. You know, starting from even finding inspiration for your design ideas to marketing your finished product. And because I know how things work in reality, we'll try to do that as close to 0 budget as possible. No, we will do this with a 0 budget. My name is Dick Nixon, I'm content creator and online entrepreneur and in this course, I'll be your instructor. Join me and learn everything that you need to know about print-on-demand business model. Well, welcome to the course and let's get it started.
2. Print on Demand Explained: So hello and welcome to our first official lecture. And today I'm going to be explaining, or ADH is actually a print on demand and how it works. Because some reason, weirdly enough, a lot of people want to know and what to use print-on-demand, but they have no idea how it actually works. In, of course, today I'm going to be using my trusty pencil and I'm going to be explaining everything right here on the screen. I've done I know from pointing correctly right here. I'm going to be trying to explain it visually because as far as I know, video explanation works the best. So the first thing before you need to understand, before I'm going to be explaining, print-on-demand works in reality is to subvert your expectations. I know it's weird to say that from the get-go, but it is what it is, is the reality. So virtue expectations look at this as a new skill that you are gaining. So let just explain it visually. So print on what print on demand business is. It is actually not the business of selling your t-shirts or your cases or things like that. But a lot of people, I think it's actually business of selling your designs. So here I would works okay. On Being print on-demand. Weirdly enough, we have a few different parties. First party is right here when a circle just like that, don't mention I'm going to have terrible handwriting, but it is what it is. And it is, you are the one who is actually creating design. So you're creating some type of designs you are creating, I don't know, like some kind of writing or some kind of text, whatever it is, you are coming up with the designs. Next part is your customer, which is right here. And I'm going to try to write customer right here. It's actually written way too awfully. You see that? It's red. It's a again, and I'll make the line a bit thinner for you to be good for you to be able to see this. Customer sees your designs on a t-shirt or on phone cases or whatever it is. And he wants or he or she or whoever it is wants to buy this from you right here. Oh, the problem is that you cannot make those t-shirts, write it in a normal world, in world in the past, you needed to have an inventory to print everything to prepare and prepare in advance, will sizes or things or colors and things like that. But here we're print on-demand business comes to play who have a third party here, just right here. I'm going to need to make this a bit thicker right here. Business are print-on-demand with it. So print on demand has its own business model in the title. It is printing the things on demand. Basically, when there is a demand, basically there's someone who wants to buy it. What happens is that the customer comes for you, for teachers or for designs that you in turn go to print on-demand business. So you basically request them to print everything or create wherever the designs you have. And what they do in turn is they print this one and they said it, send it to customer without ever being seen customer things that he actually bought. This one. Customer thinks that he bought it from you, but in reality is print on-demand business that is delivered into customer. There was a question. Demand is doing everything. Why you are getting paid for this? And let me explain what you are doing here is you're getting a customer and you are marketing the product. Couldn't imagine it's just printing it for you. It's making the product, but you are finding the customer that you are creating the design. So you're basically a designer and a marketer. That's a two functions that you have in print on-demand business. And as an actual print on-demand business, you have a few, quite a few print on-demand business, but we will be using cell phi as our print on-demand business of choice. Let me just write it just for you to not forget, we are going to be using this called your zoo. There is a fine. Now, the interesting part is the business part, how it actually works money-wise, how you are getting the revenue splits and things like that. What happens is that the POD business or self-care in this case will actually ask flux will have fixed price for the different products. So let's say they are, let's say they are charging $15 for t-shirts. You have 15 bucks for T-Shirt. You, yourself have no limitations on what price you put on your product. Let's say that you put the price of 30 bucks. The product customer sees this $30 right here. This is, customer sees, this is what POD as, this is basically at the end, you are getting $15. Again, sorry for my awful handwriting. You are the one who is getting $15, can give any other price. Let's say you have a huge customer base or your very popular individual, you can put a 50 bucks as a price. You can put $6,000, doesn't matter. You can put any price that you want. If you can sell it, you can put whatever price that you want, your goal is to sell it. But this all sounds too good to be true because it is because this is not the full picture. The full picture is this. You're not getting Simply $15 for referring a customer. In many case scenario is you will need spend some money to get this customer base. We are spending some money in marketing, even though in this course we are going to be covering free marketing avenues, you might still need to pay some money. You just need to realize that that might be the case. And don't be amazed if it might be, you just need to know that this might be the case. And in this case, let's say that you spend some money on marketing. Let's say that you spend $7 right here. $7. Again, this customer, this is what you do. Forget. If you paid $7 to gain this customer, you are getting $7 right here. And what you are getting in reality is eight bucks, but this is what you are getting. I know my handwriting is simply superb, but this is what you are getting. You are getting $8 at the end, but you're gonna get a dollar, which is good from a single sale. So this is how print-on-demand actually operates. But please, please understand this part as a business because many people are jumping in on print-on-demand thing that it's a just a goldmine to become rich quick. It is not, it is a legitimate business that you need to be treating glycogen business. We sold expenses, revenues, profits, and everything like that. And remember again, Let's repeat how it operates. Customer is paying you money for a t-shirt that you are marketing. You are paying money to POD, to make this T-Shirt, and to ship this product to the customer. And you are leaving the rest of the money that you didn't pay basically to your self. This is how the print-on-demand actual operands, and we will be building everything from here. Again, what you do is design summaries does as a murderous only or the customer does only paying and POD. That's basically what it is. This is awful drawing of their simple explanation of how print on-demand actually operates. If you have a question, well, what print-on-demand actually period, it can build a parallel or close this. Close. A can go with mugs, it got phone cases. It can be a stickers, bags or bunch of bunch of bunch of different things. This is we have, we think that can be printed on. So this should be it for this lecture. And let's move on to the next lecture. And let's actually start building the print-on-demand bits. I'm going to see the next one.
3. Building POD Store: Welcome back. And today I'm going to be showing you how to build an actual store. And I'm going to be showing you on the example of my store. I'm going to be building some stuff here and there. Uh, you're not gonna see any POD products here, but I'm gonna be showing you how to actually build the shop and how strophe builder on self I actually looks. So in order to access the self iStore, just go to the bonus lecture. We're going to have a link there and you're going to have all the offers right there. But know that we are building the self iStore for absolutely free. And when you go to sell phi.com, you're going to see a Start 14 day free trial. Don't worry about that. So phi has a page, tears as well. I'm going to actually be showing you the pricing for you, for you to be easily understandable. And as you can see that we actually have a free tier. And a free tier is made for POD products. You can sell print on demand products, as you can see right here. And all the paid plans that you're going to see is if you want to scale a bit further and start selling digital products, I think like that. Actually use the paid tier for selling my digital products, which is an insane integrating and plus in order to have an access to the things like the product, up-selling, the cart abandonment and things like that. We're gonna be talking one of the future lectures. You actually need a paid tier, but at first you are, you can start with the free tier. But by the way, when you press Start 14 day trial, you will be actually given a free business plan for 14 days. Specifically this one. This is the same thing that I myself actually use. And so you will be able to test all of the things prototypes are the Encarta, vitamins and things like that. And you can actually understand whether you, yourself will need it yet or whether you want just continue with a free tier or not. So just know that you will have the subroutine and remember if you want just POD, You can continue with a free tier. There'll be no problem. You'll be charged only when someone will order the goods. And remember when I explained how the POD works, this is exactly how you will be charged. There are so I'm not going to show you of course, a lot of my things and my analysts, you don't need that and yet provide the way I have last year of the self-ironic, I need to update that. And basically, if you want to visit your store, you're going to press right here. You must earn and I'm going to show you how to add. My sort looks like it's a pretty rudimentary activity. So few, a few of my YouTube thumbnail template is pretty rudimentary. And this is how the cell will actually look like. There is not much here because you don't need to overcrowd your soul with the things that you actually don't need. And I'm going to show you how the product page it will actually look like. Just to give you an example to understanding how to look like for yourself. Basically when you upload your design, it will be here. It's all the designs, all the things that you will see, the pictures and things like that, and the pricing will be here. And this is basically how your store will look like. So you know what, let's go and customize our sorted order to get that you need to go to source settings when you will actually create your store and then customize the store. And this is how the store customers, they will look like, don't worry. The thing that I'm actually covering with my head is only the Publish button and view your store. And to help, that's only things that I'm covering. And you can actually see how the story would look like on desktop and on mobile as well. By clicking this button right here, left side, you'll actually see the customizer itself and all the additional things that menu buttons that you want to access and change. And this is where actually building everything that you need, for example, in a category, you can set up different categories and change the category names. And at home basically you can set up all the blocks. And it is extremely simple. Drag-and-drop design, very, very easy, as you can see, when I select this, when I hover on, you see this dotted line. It says basically selected, anyone is selected. It basically allows you to customize it again on the side of the block, make it smaller or larger. You can set up the background. This background image is uploaded by me and I can actually change the image position. I don't, I really don't need that because the same image all over. But you can actually set a background color if you want, or you can add an overlay if you want, or maybe don't want to change the content alignment where you want to see your texts. This one looks okay, but I think the texts on the left and right side will look okay as well. Let's see how it will look like on mobile. You know what, let's leave it on the center. It looks pretty okay, good. Change the title text. You can change the title font size right here. You can change the title font itself. You could change the colors and try to make it look as good as possible. And I suggest you to work on contrasting colors. Please don't try to make it any more complicated than it needs to be. You're not building an Amazon, you're not building an eBay store. You don't need some way too many products all over the place. You need to tell it very clean and straight to the point store. So don't worry about over complicated things. So phi is actually giving you more that you need for your own website. And you can even add a button from here, or for example, in my case, it's magnitude. My YouTube channel, you can actually change the button link and you can see, you can just suggest a link or you can change your link type. You can just take the product. Maybe you want to do a featured product, or maybe you want to do just a regular store page or category you can't choose however you want to contribute button position and you can see the button just moved right here. I don't want to do this way. I will just use it like that. But the key point here is that you can set up every single element. And let's say that if you'd want to add some elements, Let's go back to navigation. You can add a module right here, press, and as you can see, you can add a hero block, which is this one is actually here abroad tax panel. Maybe you want explain some more things. And I think I need to do more tax explanations. Here are my store. You can adjust a newsletter for men. You know what? Let's just add a newsletter form right here. Okay. I'm gonna I'm gonna press it's collected. I'm going to press plus and as you can see, we have a newsletter form and it looks okay, but it does not look that great. I will need to change there. Let's make it a bit smaller. I don't need that to be that large. Change the background and everything else will work in a similar way. Let's choose dissimilar background that I have on the other subparts of an image. And let's add a dark orally and let's change that. We're going to do repeated part of the, you know, I don't do repeated pattern, make it a bit different. And as you can see, because of the contrast and color, not the look that way, then I'm going to change the text color to pure white. And it will look much, much, much better. And you can adjust the description of a tax right here and you just whatever the text you want. And what I think I could change this a little bit more. I don't want a dark overlay it and unload their great, I wanna just a bit brighter overlay to make it a bit clearly separated from everything else. I do like how footer will look like can change to em. Yes, this will look much better as, you know what S is pretty good at all. I can even delete the sulfide burning if I want, but you know what, I did not want that. Let's let everybody see that it's actually a sulfite and it's the same for everything. For people want to see, understand how to check out rule look like you can even customize to a certain degree a checkout as well. You cannot change everything, but you can customize some of the stuff here as well. This is our checkout ruler to look like if people would choose to byproduct, this is what they will see. And because I only have a PayPal edit here, I don't have an excess stripe and I'm not using stripes. You will see only PayPal or card right here again, you have paid stripe. You can use stripe in stat so it will not be a problem. And you can actually adjust the checkout. You can press the Check out just to adjust some of the settings. You cannot adjust a lot of different settings, but you can adjust some of them. You can actually change the container background if you want an electric, let's say red, for example, does not look that way. Let's make it back to the white. You can actually show the container if you want, just this way or just make a kick to show because you will need to make it look a bit better. We're going to just text colors and things like that. You can enable B2B checkouts and it gets you from deselect this one. It will automatically uncheck the newsletter subscription. Or if I deselect this one to make disappear the B2B sales and mandatory temperature condition agreement, that it's better to have it here. It will save you a lot of problems and it can actually adjust different things. For example, let's add an image background here as well. Let's see, I would actually look like just suggest and as you can see, it did the same thing back here. And I want to just delete dark overlay. We don't need that. And yet, as you can see, it looks much better. Let's go back from the checkout. You can actually see the purchase information. You can actually adjust that one as well. This is how it actually looked like when people were to go through the purchase. Let's press and adjust the background and we'll do the same background here as well because I want the same, similar them. You know what? Let's use this one instead. Don't go way overboard and it looks pretty good. I like it, I like it a lot. Very simple gradient on the background. And the X key here is simplicity. You, if you know how to drag and drop mouse, and if you know where to press, just don't even need to know WordPress if you just press it, it's going to be as simple as possible. I'm going to just make this text white. I don't want to text each different texts right here. You know what, I think we screwed up something here, but you know what? I'm pretty sure Control Z, that one yet. We controlled it Control Shift Z. We get a bit forward yet, but let's get back background. Just make sure that we will have to make sure that you can just control Z if something We'll go wrong. Yeah. Then when he titled cold color and not the text color? Yes. That's one. That's the one. Okay. We can go back now. And as you can see this smaller, smaller things, you can add an entirely new page if you want to at the moment, who have a homepage product page, the category page, check out and purchase information page. You can add an entire page if you want, and it will be just separate page. You can add whatever the things that you want. I don't need that and you can make it. I just need to delete that. And that is as simple as possible. And at the end, just make sure that everything looks good in this mobile view as well. Make sure that it looks okay. And yeah, it actually looks pretty fine. I like how it looks like an old that I need to do is press, publish. And yet store is published as simple as it can possibly get it. Very simple, very easy thing to do. And you can also adjust the general settings here as well. You can see the bunch of additional settings, stored name and logo. This is how it actually look like as you can see, the store name, I don't know if you can see on the top, yes. That's where my store name, actual soil logo actually will look like. And this actually shows you how it look like in a tab. You can actually adjust the width of a store if you want this to be a bit larger for the larger screens. And I sixties, actually good enough. You can adjust the shopping cart if you want right here it can ingest store search or given a high-powered myself, I this will be for the paid options. It will not be for everyone. And you can actually go high, showing high. But breadcrumbs if you want. Background ratio shows you exactly where it goes and you can adjust the corner radius for the text, or you can just add a button outline. If you want to do that, you can just type topographies. And if you ingest a custom code as well, if you wish to do so, maybe you wanted to add pixel, things like that, or even though sulfite actually allowing you to add pixel regardless of whatever you will hear. The key point here is that just make your store Press published now, a key point here that it is easy to adjust the store, it's easy to build a store, just make it look as good as possible. Only thing that you will actually need to build are actually two things. So in my case I did three, but it's a background here, as you can see, this background, this squared background, this is what I've chewed built in Affinity Photo actually packed. They have the open right here. You can actually see it right here. It's very simple, very straightforward, very beautiful. And another thing that you will do is neat is actually a logo that's stats and only thing that you'll need. And again, you can simply build this in Canada, very simple and very easy thing to do. And the other thing that you need to do is actually add a payment settings. I'm not going to show it to you right now because it's it has my payment settings filled out. Just basically connect the Stripe and PayPal. That's all the things that is, right. There's four people to pay you. You're gonna just Texas if you want, and emails sending something like that, we will talk about it one of the future lectures. So this is basically all about the store building. Again, it's very simple, very straightforward. And in the next lectures we're gonna have to start talking about design ideas and what you actually need to put here in order to actually start succeeding. So I'm going to see in the next lecture.
4. Design Ideas: So now that we have a store, we need actually designs. We need to think of what designs you need to create them. This is probably the biggest hurdle of print on-demand business that you can possibly have an absolute majority of people actually getting struggling, struggling a lot at this point. And today my friends, we are going to be fixing this problem with help of our trusty blackboard. And we are going to be using this to explain bunch of different things. So this will not be a lecture about QED, okay, this is the winning business, oldest is the winning design do that, or this is the winning exactly that. Or things like that. We are going to be doing, brainstorming together, coming up with a design, narrowing it down as much as possible to have a good idea of what you want to create. So let me just stop talking and let just start doing case first. Thinking about everything all at once, or design wise is incredibly difficult. What we will be doing here is just narrowing down, is a smaller idea pool as possible. And first is to understand whether you want to create evergreen content or seasonal or rather trendy content. So what's, what's the difference? So let's go and start. Let me just spoke prepare this for myself because I need to break down. So let's go with an evergreen, ever green, or you could call it just seasonal content as well. Again, my beautiful handwriting. So what's the difference between Evergreen and the trendy content? So evergreen content, that type of content that is active and useful and Bible and sell books all the time, every day of the year, every month or every week. What are its Christmas, whether it's summer or whether it's whenever you are, wherever you are. This is the evergreen content that can be sold all the time. High is important, so timing is important. Evergreen content can be sold any time. So in this case, we are dividing our content into a different zones, which is timing base. So basically we are choosing our content based on timing, evergreen content, tail time, basically all the time, every day of the year. There's an electronic content have very, very small timeframe where this is actually a trendy topic, where you can actually sell your t-shirts or your designs or whatever it is to give you even more distinction, evergreen designs are relatable to more people because you're, you're choosing a distinct group of people. They can't be more targeted and they're easier to sell because it's the content that the design is bought. More people will actually enjoy it. But those designs are far, far more saturated. That means that there are far more different designs in this niche, in Evergreen niche then in a trending niche because a lot more people have been doing this for a lot longer. That's why more saturated. While trendy content is a bit different. Let us go and explain what are the examples of an evergreen content. So it is, it can be a year based content, for example, a time-based content. Let me just explain. Based on that, I will not be writing content because it will be just a too much right for me. Just make the red right here. Timing is a time-based content is basically a t-shirt with the year on it. Let's say you can write a T-shirts. Legends are born in 1990 to, let's say, or 90's kid. Or you can write that most beautiful people were born in 1995. This away too long, It's bad design choice. But you understand, or let's say legends are born in January. You can write something like this or you can just write your names like March kid or something like that. Or I didn't like something go for something time-based, basically something that database, something that is based on timing. This is a type of evergreen designs. As an example, the kids born in 1990 for it or not kids anymore, but still kids born 1984 when we bore 1994 until they're dead, right? It will be always trendy. This sure to always be trendy because it's all about beer. You can just change the design based on the age of a demographic. Basically, the younger it is more colorful. You can make older, it is more formal. You can make them. But it's timing base. You can write. The time-based part is also an astrology, because astrology is very, very trendy topic, which is evergreen topic as well. And why it is trendy and why it is good one to sell is because I have written here, it's very trendy because usually people that a lot of astrology that are passionate in astrology, they're very passionate about that. And they usually buy this topic or we can just write, create a cool Capricorn design, or you can create cool liberal design or things like that. This will be always trendy. But again, because it's evergreen content, it's a bit saturated at difficult to sell, but if you cancel it, Oh boy, you're going to sell it a lot. And other one of an evergreen designs can be can be a lifestyle based for example, you can let me just write lifestyle for you to just visualize it. Lifestyle that it can be. It can be all about Bali. I don't know. Like your profession, like let's say a lawyer, you can just write something like coolest lawyer in the world. Or you can denote lifestyle. Can you can be, it can be even position in the femoral. Look for the best mom in the world. Mom is lifestyle position between this is like a profession and that would sound like bad, but moms are doing a great job. It's a job to raise a good kid. You can do for that, for the debts or it can do for their sons and daughters for the past Sunday in the world, or for the best brother in the world, or for the best girlfriend in the world. It's a lifestyle position. This is where you are in your life. You can't be doing this as well and this is an evergreen content as well. There'll always be a graphlets, there always will be mothers, there always will be. Gwen pass, there always will be. I don't know, daughters and sons are evergreen content. You can put this as 1. Another example which is great and which self quiet a lot. And despite being good evergreen content, it is not as saturated depending on what you choose is the location-based design. Location-based designs is to design that prominently features still locations can have seen a lot of t-shirts with the New York on and you can see you have seen lot of t-shirts probably outside with an SLA on it or Paris or things like that. So very cool designs that this is a location-based, evergreen content, but you can use instead is fine mole towns, rural areas that not a lot of people are actually living. And you can create the design based on the city name. But let's say I didn't look very small city name and stateName in US if you're doing or if you're doing it UK, you can write the county name and the small town name and things like that. And the best people live here or best pops in the world, or things like that. You can write the location-based and it's better to target this very, very mall places, very small population places, and target them or the three ads I think like that. And this is just a small tip for you. You can use types of T-shirts, sell a lot as well. So this is going to be typed and there can be bunch of different types of content, Evergreen and designs deciduous a smaller examples. But now let's move to trend and seasonal content. Trendy and seasonal content right here. This is where money is. This is where people are getting the most amount of money in the least amount of time. If you want the stable business, you can focus on the evergreen content for more stable content for most stable business and form more stable money or things like that. It is much more stable. It evergreen then in 20, but trendy, hot Vendee is a very, very hot content. That is, that a lot of people are wanting to buy the LAR people are talking about. And this is where the most amount of sales are meeting the least amount of time. But this is also the most difficult to sell because you have a very short amount of time because trends in this day and age call away very quickly, very, very quickly. So you need to be very, very fast in that as well. And to give you ideas about the trends, it can be a political situations, post-school events, rather, it's a cold events. A lot of people made a lot of money that you are making a lot of money during US elections, basically targeting the political parties and their supporters. It's a huge and you can do the same for your own countries as well. Or it can support a certain political figure or things like that already can support political stance as well. It doesn't matter what stands we will be. You can support the both stances and the seal can be making huge amount of money. Probably you will be making double the amount of money because you will be serving both camps are the ones that are for and the ones that are against. You can't do that as well. It might sound bad, but it's business. You are serving that both. You can also look for not just political events by, let's say, as a regular world events, world events. Maybe there is a comets come at this coming to Earth. Maybe. The, I don't know, solar eclipse that you can be just astronomical events that happens very a once in a lifetime. Maybe you can monetize that one is a designs. You can support. You can monetize designs like a leap year, maybe. Toby wants it, and for years to come, we could do the event that happens only once every four years. You can say the 29th of February, the day that I work, things like that. You can say, Oh, your work on the one day every four years at, but I know it's stupid design, but it can submit, someone may buy it. You can do that as well. And the timing is extremely important right there. Or you can have like my birthday, 29th of February, therefore, I'm 40 years old or things like things like that. You can do that as well. You can also focus on me, SP40 me. This is where money is right now, means cell. You, you went a to be the older memes or newer means. Especially newer means. This is a huge, huge thing where you can be making a lot of money if you are a meme lord and you love a lot of memes. This is where you can monetize your passion. This is insanely powerful way to make quite a lot of revenue from the POD. C is just a small amount of trends that you can get. And if you wants to get trends are highly. If you are just not individual who follows the strands and you just want to know where to get this trends, of course, always follow Reddit. Reddit is a huge place where you can follow, but you can get a huge, huge amounts of trends. This is an insane place that you will be getting a lot of ideas for the trend events followed tick tock. Some people love it, some people hate it. But tiktaalik has a huge amount of trends. And especially if you are using Tiktok for your marketing, this will be a huge, huge, huge place. You can follow just a YouTube if you want for the trends may be followed a trending topic tab on YouTube, or maybe you follow your favorites, follow favorite creators who was following the trends. You can find the small places like nine GAG for example, line gag is a meme sharing website, basically a platform that you can just go and shared memes and you can just see the different ideas. These are just smaller ideas that you can be focusing on. And as you can see, just in a second, we just narrow down with a bunch of, a bunch of different things that you can focus on. Focus on the things that are closer to your heart. And there is one thing, one more division that we need to be making after all, there is done right here. And old lecture is EBIT bit longer than usual, but we need to focus on that as well. And this is division of your content into two different types. You might come with them. You might have, you might have a good idea for your own design, but now you need to focus on the other thing, which is the type of design itself. And you need to be thinking about this now, because when you get to the building already, you only need to have an idea of what you're creating to need to. You can have two types or three types of designs. It can be political design or rather graphics if you want. And it can be text design. It's basically text-only or mix of these two. This are the designs that you will be creating. This are there things that you focus on? You might have an idea, you might already know that you want to create, but these are the things that you need to focus on when you are creating a design. So what you came up with some idea with a trendy topic or an evergreen content? Yes, great. But what will it be? Will it be a text design, will be a graphical design on, will be the mix of those two as to give you a clear distinction. So how they actually work? Texts designs usually are the easiest to create, but they're actually quite hard to do it properly because you need to have amazing design, amazing texts in order to succeed like it, evergreen content text content works in St. Louis good in trending topics. Not that much. Graphical content always work so much better with a trendy won and the mix works best with both of them. It doesn't matter what you'll do. Mixed graphics, mixed content will work always the best at. This is the most good idea to have to mix fat. If you're just a beginner, you have no idea how to create a different graphics opens on taxed first because this will be the most difficult to sell, but most easy to do. And it's better to crank out designs as quickly as possible at first, and then only focus on creating or graphical or the mixed ones. Then after that probably you will be moving to the mix. Maybe it had some rough governments and only the latest you will be geographical only design. So this is what you need to focus on. Focusing on. And yeah, if you use this screenshot, if you want, you can just screenshot this image and just use it and save it for herself. Use this screenshot for you to understand what you will be doing. This is basically exactly how you are choosing a design ideas. This will be a good template for you to be starting out because it's where you should start is probably the most difficult part. Impurity at now, this problem is basically solved for you. So this will be it for this lecture. And in the next lecture we'll actually be starting to move it already creating of the design. So I'm going to see you in the next lecture.
5. Design Tools: Okay, so now let's get to the practical stuff. We already have an idea what we'll be doing a design wise, but now we need some tools. We need tools in order to create those designs. And we need some tools, not just for that, but for our entire store. And today we are going to be covering four types of tools that you will be needing, the print on-demand business. And the first one you already see that it's rather the last one that we'll be using this because this is selfie store itself basically where your print on demand store will be built. We already talked about this. We already did our store. So it's rather the easiest parts to do. And most straight forward part, it's free to use. It's extremely powerful, extremely helpful. And again, for more features we are going to be discussing in the next lectures. And don't forget to check the bonus lecture as well because we are going to have some amazing things for you there as well. Now, for things that you need to build your store is tool to build with. Basically think that will allow you to take your idea that we thought of and put it, transform it into an actual design. Second is basically assets to use, basically the things that already prebuilt for you that will allow you to mix and match and make door designing much easier and much faster, then you're going to need marketing images. This will be basically mockups of your final products, basically showing people actually wearing your designs. If it's closed or showing it on your phone, it's a phone cases or clipper holding the marks if it's monoxide, etc. etc. And last but not least is of course, place to sail, like in the last, we already solved itself iStore. Let's start with the tool itself. My tool of choice for this one is Affinity, Designer, paid one. But we're going to talk about a free tool as well. Now, for the ones who knows what Affinity Designer is, it is a vector building software. And what is vector and why we're using vector of building software here. So actually there are two actual affinity is the building two types of software that we can be using. It's Affinity Photo, which is a raster based software, and it is an analog to Adobe Photoshop again, so you can't use Photoshop as well. And there is Affinity Designer, which is an analog to Adobe Illustrator. The differences between those is this Affinity Photo and Adobe Photoshop are using pixels to build their images. You know what pixels is, you don't need exponentiated basically a point, different colors, square points basically of different colors that are creating the image. More points, more pixels are in the given area, the more curdle, clear and crisp image is. But basically it means the higher resolution you to have a raster building software are using this pixels to build their images. What vectors are doing, vectors are using mathematical formulas to predict how image will look on any size. Now let me explain what doesn't mean on raster based software. The more you zoom in, the more you'll see pixels, pixels until you will see only a single pixel that covers the entire screen. So meaning that the more you zoom in, you will lose the resolution. So in order to have as high resolution image as possible from the beginning, you need to have a canvas as large as possible, basically are very high-resolution image canvas on a vector-based software. No matter how much you zoom in, you will never see pixels. Align will always stay a line and circle will always have a curvature. That's a difference. That means that you actually don't need a high resolution image for a vector software, because no matter what you will do at the end, you can zoom it no matter how big you want. And you can go zoom out no matter how big you want, you will always have exactly the same resolution. We are using Affinity Designer because it's much easier to work with a vector-based software rather than with a raster based software. Because raster images that are higher resolutions are more difficult to run, you will need to turn on more pixels, even though, even if majority of those pixels will be empty, it would be more difficult to run the computer. And on a designer, vectors are actually far easier to run. So that's what we're going to be using if in designer pause at the end. We can't just go out any store resolution image that we want. So that's all we're going to be using Affinity Designer. Why am I using GIF in designer and not Adobe Illustrator? For absolute majority of people who are starting with POD, you will have a limited budget. That's just given. You will have a limited budget. You will not have a huge amount of money. And Adobe made it's simply impossible for you to just onetime purchase any of their software you need to be subscribed to their Creative Cloud. Then in many cases scenarios, it's very good service. It's great to be fair. It's extremely good service, but the price is not justified for most beginners. And for that reason, Affinity Designer is perfect alternative that gives you basically 95, 99 percent of what Adobe Illustrator does for just onetime purchase of, in this case, it's 5499, but usually it's. It can be just purchase for the discount as well. But there's 14 days money-back guarantee, which is good at I think they have a trial as well. You can just download and get it with a trial as well. Another thing that you can do, actually, if we don't have it in that budget, it's perfectly fine. Don't worry. If you don't have any budget, you can download a tool called Inkscape. Inkscape is absolutely free vector-based software. It is not as powerful as the Affinity Designer, and especially it's not as powerful as Adobe Illustrator, but it is perfectibility fine for anything that you would do for a POD. Perfectly fine when you feel like, uh, you will need something more powerful. And Inkscape is not just not giving you enough power to work with, most likely you will have a budget as well to switch the order if the designer and even to Adobe Illustrator. So debt just know that you can use Affinity Designer or you can use it in Inkscape if you don't have a budget. This course we'll be using Affinity Designer, but practically everything can be replicated in Inkscape. It will be extremely simple if you understand what I will be doing. Because what I'm doing is far more important than how I love doing that. Now, next thing that we'll need is assets. So in this case, we are going to be using three different website for our assets. This would be Canada. Canada is the tool that everybody knows about. Practically, if you don't know about that, That's okay. Camera is basically all we need to build any graphics that you want for your social media or wherever you want. And we will have a particular use case for this one. This will be only occasionally use for our store basically to build our banners, to build our logos and things like that. That you build our thumbnails of an image just to have something that will make our store is just for the store. It's not for the products that I will be using. This one. I won't be showing everything I in the story building. You know, that, know that this absolutely free tool that you can use for building your store. Next is we'll be using a website called free vector. So free vector allows you to download a bunch of free vectors and vector images that you can use for your Affinity Designer. And this will be very useful. Let's say we can go and see like this image right here. So we're actually eclipse. This is complete vector means that no matter how much you zoom in, it will be a free vector image to not lose any resolution. So this is just insanely, insanely, insanely, insanely powerful. And you can use this as all will be using this. Of course I'm gonna be showing you this one. I will be going on to example, but know that it's free vector.com and we'll be using this. And another website that we'll be using this will be the font. The font. You basically understood what, uh, what, what it will be four, it will be for the fonts that you will be using in our designs. One thing that is extremely important that seem very rarely taught. And I myself, I'm a lawyer and I know that decides is really important and eat is licenses. Guys and girls. You need to know about licenses before you're going to use anything and your images you see on a free vector, you can download a bunch of free vectors and if it can change through, change it everything and it will be just fine. But if you want to use free vectors, so on your T-Shirts or on your designs, you will need to be a subscriber, paid subscriber for this one. I don't think it's an expensive one and I'm not sure how much it costs, but you can if you just change everything, just use the asset to just change stuff. It's okay, but if you use just one by 1121, you will need to purchase this in the font as well. You cannot use a very think. You need to be using tools that are allowing you to use for commercial license. As an example, I'll go and see it set for a top. And you need to go, go for a more options. What do you do? What you need to see is public domain is the one that you can use for anything that you want and a 100 percent free. This is this specific. These two, you will be able to use the T-Shirts. There is a free for personal use, even this on a t-shirt, you're basically violating the license and you you can't get sued or you can be requested. Some of my trinkets take your designs down. You don't want to do that, so try to use only these two. I'm going to press submit and you get acidity means that that would change. Yes, as you can see, it immediately change this designs right here. This basically thumbnails, this fonts are absolutely free to use. You can use them or any of your t-shirts or designs. Know that Lee's police, please please remember that because this is the people, this is thing that people are overlooking at uni to be using this 100%. Always look for licenses that are a 100 percent free or free for commercial use or public domain, always use that. Don't use. Free for personal use because the POD is not personal use. You are selling this, you're making money from this commercial use. So no, this 100%. And last but not least, is the thing that I want to just give you very good understanding because it's extremely useful too. This tool will be used for, for your mockups and for marketing because you need to have a good images, right? If you have a good t-shirt, you indeed have a good image of your t-shirt. And sometimes just regular mock-ups that self-care is making is not enough because everybody can have the same mockups and you need to have something different and place it, a place that.net will actually allow you to do that. And I'm going to show you how we can actually go for it. You can go for mockups and you can choose a free mockups. You can actually subscribe for their care plan as well, but usually need only free mockups as well. And they actually even create a video mockups. And I'm going to show you just for a mockup because VLookups just will not show how the actual design will look like. No, not here. This one. I see you like, this image is completely different and just, it will just put your designs on top. And you can have a group just blur myself a bit. You can put just your design on top and you can see how to actually look like on people. It will not show you the videos on live, but you can just go and see on the photos out to look like on the mockups right here. And you can see like this lady you get, you can even have a masks mockup and things like that. You can always use the place that you can use a free mockups for your designs. This will be more than enough. And again, last but not least is of course, that you will be using for your store. These are all the tools that you will be needing Atlas at first. As you go through everything, as you will learn more things and yes, you will become better and better at things. You will be able to find a better vectors and better fonts abilities like that. Or you can even go and purchase your own phones if you want, if you feel like there is justified cost, Because remember, this costs will actually count towards your overall income at the end. So you can actually use that if you want. I will be, I would be very careful with the designs and also be very careful with the copyrighted designs as well. Because I've seen so many people, so, so many people using Star Wars, Marvel designs, using DC designs and just getting shut down or left and right. Don't use their designs that you don't have a copyright for. Use your own designs, own LEA Police, you're going to save so much headache from you, from the forum, anything from this one, because this will just destroy your store. Don't use copyrighted material. Don't use copyright datasets. Use only the assets that you're creating. Just changed completely in a way that it will not be even recognizable as an original asset. You can't do that as well and use the fonts that are absolutely free to use because this will save you a lot of headaches. K, I guess we have everything that will lead you. You're going to have an Affinity Designer right here. We're going to use Affinity Designer for tools. And yeah, let's move on to the next lecture and let's actually go practical and let's start building our designs. Tia, I'm going to see in the next lecture.
6. Creating Designs: Okay, welcome back. Now that we are ready, we have all the assets that we need. We are going to be building very, very, very, very simple design just to give you understanding that how it actually works and to show you how simple it actually is. But don't just copy the thing that I will do right here. Word for word because it might work for you, but it might not work for you. Don't just get me accountable for this one, will just be showing us how it works and then you can do with this information whatever you want. Now what do you see right here is, it's actually a Affinity Designer or pen right here. And we're going to just start Affinity Designer. I'm going to show you how it actually done. I'm going to go for a web right here and I'm going to just start building a basically design. And we're going to choose the resolution of our design first, not inches. We need actual pixels. Let's go with 4 thousand by 4 thousand or you don't need this much but still had. The important part is basically this fourth for the ones who doesn't know. But let me just explain it as simple as possible. This basic the side of the canvas that we will be working with. Very good, Very cool. We're going to be using square canvas, but it's actually better to use a, this type of ketones will be a bit higher than wider, so you can just use that. So you know what, let's go and use 3000 in width and 4000 in Haiti fits better in a print on demand designs and we're going to use it in pixels. But one of the most important part that you need to focus on is DPI. Dpi or dots per inch, basically showing the density of and the print and the higher will be the better. Usually for print on demand products, minimum of 150 is recommended at 308 years. Simply perfect, this is what we are going to be using and we are going to be creating. This is basically our canvas. One thing that I want you to know and one thing that I want you to understand how this works, simpler, the design will be, the simpler it is, the better it is. Basically the simple design is more understandable it is for people and more, there's more chance that people would actually buy this design. So what I will do right now or whatever the building went out with the simple design of them all. Simple design. And I want you to just learn this to show you how we'd actually work and just turn on shoulder showing you the mouse for you to see that actually where my dot is and what I'm going to use a mood to be building a text. I want it to just be doing simple texts are going to be using one of the fonts actually downloaded from the font, which is the bold font. Do you know what I'll be doing? Just writing, etc. That's as simple as possible. This is the design that we'll be using. I'm going to center it just in case like that. And then I'm going to press, you know, what do you like that make it a bit larger. And this is basically the entire design people. Turner, is that usually how simple these types of designs actually are? This is all there is. Is this all there is. This is the only design that you need to create. That's basically it. This is the design with just a year on it. And that's basically other thing is that you don't need to overthink this stuff. This is very important. You don't need to overthink this out because if you overthink this thing, it is going to bake you just insanely just make a go and say, so what I did here, that when you see this T-Shirt, It's basically a year. It can be an important year for you. It can be your anniversary. It can't be a birth year or it can be a year when we had the surgery when he finished school. I don't know. What did your children were born, one of your children or grandchildren. This might be an important here point. You, this is who are you targeting with? Well, this one you are targeting people who had maybe their kids born in this year. They finish their university, got to give this year. They were born this year, in my case, this important because this is the year that I was bored. I'm 1960. There was organizing attitudes and this looks pretty cool. And that's simple. That's exactly that really, that's all there is. You can do some additional stuff. For example, if you just select this one and add effects, you see this behind me right there. I'm going to add shadow with it, and I'll go with radius a bit, go to the offset, just a bit to the side to make it more 3D, make it look a bit better. You may not see it well, but it's actually looks a bit better than without, without on. Let me show you. This is without Shadow. Select is without shadow. As you can see how flat it looks like right here. And this is with shadow, it makes it look much better. And another thing that you want to remember, this basically can be done in any vector software. Any vector software. It's that simple and it can't be done them in Rattle software as well. But if you want more complicated designs, of course, the vector or software will be much better. What do you need to also focus on, which is extremely important, is where you are making this print. Where will it be printed? Will be on the front, will be on the back. Would be on the inside basically were labeled is where it can be also outside as well. And whether it is on the sleeves or not, this is important one as well. You can, lets me create a blank shirt and write it only on asleep. That's it. That's all you can do as well. You don't need to work on this extremely thin and you don't need to think of this way too much, so we can do that as well. Another thing that you need to focus on is the color of the design. Basically, this design will work perfectly. All the bright shirts by where it will be awful on a dark ones. Try having a black text on a black t-shirt. You won't be able to see that. So always create two designs that one will be for a bright and one for the dark colors. Now what we will do right now is we'll just export this one. I'm going to go and press Export. I'm going to be exporting PNG because I want transparent background, because it's better to have a transparent background. It'll be easier to do. Everything will be done here. I'm going to export it now. And what I will do as well is I will select this one again. And instead of black color right here, I'm going to go and select the white one when I have a white color as well, you don't cede well, but on a darker background, it will look pretty good. It won't be a problem. I'm going to export this one as well. Well, I export it into a pretty high resolution, will be no more than enough at what I will need to do right now is I will actually create, generate the mockups to see how we would actually look like. Okay, let's go and let's go and see some mockups. Do we want a video mockup? Maybe, you know what? Let's really a mock-up bullet should take way too long to render. So let's go and find like there is just an image. So these are all free mockups. Let's go and look at this girl. She looks beautiful. She looks gorgeous. Let's see how it will look like for us. Turn off the dark one. Let's insert our image. And as you can see now, this is how we will actually look like a 100 XAML as it looks pretty beautiful. We already have a pretty nice mockup. We can actually download this one as well, which is just gorgeous. And as you can see in just few seconds, already created pretty beautiful mockup of an image and we can go and find another mock-ups as well. I don't know this you can do with the same beautiful girl as well, or you can just go out and just find another design that you might want to be using or down. Maybe, let's go right here and do with this gentleman right here. I think it's a video, but we can actually insert an image and go the recently uploaded here with this one, yes. Let's put it a bit upon to be near the chest area and see to load even a video per year for us if you want to use that. As you can see, this looks pretty good. Let's play it, prepare the video and see how it actually will look like. Don't worry if it will take some time to load happens because it needs to generate an entire video for you. Yes, let's see what do we have a beautiful video, nice design for people to see. He's a very short one. It's very beautiful, but it's actually better than just a static image. You basically can see how it actually looks like on the shirt. That's a simple has eat, get, Gad and wold introduce, just upload it or you can just replace anything that you want and you can even change the color of the shirt. Let's say, let me just upload, replace another year with the other image. Let's remove this one and let's upload another one. Let's upload the white one. Now I'm going to pull it in again to the top right here. And then what I will do is I want to change your shirt color to maybe something like a navy blue or something like that looks at dark blue. Okay. It has loaded and it looks pretty okay. It looks a bit crooked for me, but it might be a video thing. Oh, let's just play and prepare another video. How to look like on a white one. Some design might not look that great because yes, some mockups videos might not be the best, but it is what it is. Remember, this one is absolutely free and it will just make your designs in sanely sellable. Ok, it's ready to have the volume. We don't need that. Okay. It looks pretty good. It's not crooked at all. Just take some time to load. I think it's playing it. Just scroll through this a bit and yeah, it looks a bit artificial on this color, but it's okay. It's actually better than nothing. It looks pretty cool. We can make this design something. We can add some support to this design. And there you can add some more texts like on the bottom, like born to rule, or some kind of cheesy phrase that you want. You can add it on the bottom. And that's basically the simple creation process. And that's all that you need to do. There is not much there aisles that you can actually do. You can if you want, you can just change the colors maybe of the t-shirt. Let's see. Scroll through this a bit like that. You can actually choose a color T-Shirt pretty much in real time in a preview. It might not do this an entire video, but you can see like on a red color or retrofitted looks pretty cool. Our darker blue, maybe even more dark blue or purple. We can see how it looks on a black, Let's go like on a darker grayish because this one is very trendy. It looks pretty cool. Yes. And you can choose any color that you want. And on mock-ups it will look pretty, pretty cool and you can use this to, well, you can use this in your self iStore, including the videos and photos just to market everything that you have. Oh, by the way, told to forget, don't forget. To delete the background. If you don't want to use the background, It's very important to just delete the background if you don't, like right here in our lives, you see, you cannot see it. Well because we have a lot of things in our layers. We don't have anything else. That's it, That's all it. Yeah, this is just a very, very simple explanation of how actual designs work. It's very simple one. And if you want someone to teach you how to, if you think of the designs, actually give you ideas already, but nobody, nobody can actually teach you or we'll actually teach you the exact designs that they're doing for their stores because that's simply counter-intuitive. And if someone is actually teaching you the exact designs that they're using in their stores. If they're stitching you exact designs that they're using for their source is either the bad design or the old design that worked way too many times and probably will not work for you. You have to come up with good designs. Could create a design. This is a creative process and the money that you'll be making from this business is basically coming from you. Being creative and making creative designs. But it can teach you how to be creative. We can teach you different methods to increase your creativity. But nobody make you react to a creative by teaching something. They are doing stride to make designer, to think of designs, an experiment, experiment, experiment, experiment, make designs more and more and more and more. This is the only way to make it great product that actually sells corral and error, trial and error, trial and error. It is easy enough in itself and just, you can just try thousands of times until you find a good design, one good design, and to just blow up your business too insane levels, there's all that you need. Just one good design and you can just try many, many, many times and improve your craft by duties over and over and over and over again. This is the only way to do that. I'll see this thousands of times. Only way to do that is just to experiment and do not copy any one. This will not work. If you can't copy someone, millions of others can copy that exact person as well, but one can copy your inspiration and your creativity. If you came up with something first, you'll be the first to sell it and you will have first comer advantage. So use this for your own advantage, okay, this will be for making designs. We're going to focus on uploading designs as well. We're going to focus on some marketing tricks as well there. Then we're going to focus on actually marketing our product. So I'm going to see you in next lecture.
7. Creating Product Listings on Sellfy: Okay, here we go. Now we are ready to upload our designs on self. And before I actually started recording this lecture, actually made a few mock-ups in place it just to add a few beautiful designs to our shop. And today what we are going to be doing is we are going to be creating a design for our beautiful hoodie. And this is how we need to do that. If the first experts, we're going to go to products right here on the left side and then press, Print on Demand. Well, pretty self-explanatory. It's very easy to start creating products and much of the covering it with my face and it is red here. An add, a new product, press this one. Now we can start doing this. And here is the choice that self I'd actually giving to you for print-on-demand products, which of course, clothing, It's bags, mugs, stickers, posters, and phone cases at the moment. And this is what you can actually start querying get off course today we are going to be focusing on clothing. I'm going to press clothing. And these are different types of clothing that we have. We have a T-Shirt, we have a long structured. We have a women t-shirt, but different types of t-shirts, sweatshirts, hoodie, and even tank tops. And today we're going to focus on, of course this right here, right? This gentleman is a sweat shirt. It's structured, basically a hoodie and it's good. See it says the pricing starts from 2395 and this is the price that cell phi is asking for. This one basically, whatever the price you'll put above that, you will have to pay this price to so far, but this is not exactly that because it depends on the size as well. So first things first, let's focus on actual design and then we're gonna move on to the pricing. So what do I have here? As you can see, the pricing is protocols is this one from 2005 to 2009 and five and says the South Coast. Let me just open mark, I can edit that. So of course, misled. Liver dependent products, facility location resulted fulfilling chart from sulfite will collect the cell cost of an item and the shipping paid by the customer. The formal charge will be collected from your payment information in books section of your account. That's basically an extra short explanation. And here we are, here we're actually starting with the design itself. We already have a design in mind. And for the ones who doesn't know, we have this 1990 to legend who read a prepared for us so we know exactly what do we want? We want the design to be on front, and this is where we want our design to be. And you can also do a back print. You can practice, wanted to show you the backend as well if you want to do so, maybe you are doing some kind of sport, the thing you want to write the sporting number on the backside and good, put it outside label if you want. You can add left sleeve if you want, and you can add rights live if ruined. My dad's that every single thing that you add increases the base price except for the front because from is already included. So let's just focus on the front and you know what we'll do, we're going to choose a different colors. First, I'm going to go with the black, navy, maroon, red, and Irish green. These are the colors there to chosen. We're going to select the white and this one, you can't select it to five colors at the moment. And why did I choose these colors? Well, first things first, because I already made them more comfort the scholars. And the second most important is that my design is actually a bright whites designed and it will look better on the darker, basically darker color code it. So I'm going to add a graphic right here just to show you this is the graphics. And now we're to load and it will actually show, yep, this is how the design world should look like. And in our mock-ups we have it a bit higher So we can put a debit high. You can actually flip if you want, upside down if you want, and you can even arrange. You have a multiple layers and lubricates the designs if you want to even do it is that you can do whatever you want to get, add additional graphics or additional text. You can see it right here. Let's say if we want to add additional tests, all right. Low there is, I can do that at all. We don't need that because lad, look great. I'm going to push this away because the students will not look great together. But yeah, you did. Just to show that you can actually do that. And I'm going to press delete this. We don't need this element right here, and I'm going to push this a bit down. And this is our design ready, the print quality is actually good. Because remember we did previously, when we're building a design, we did 300 DPI, I think. And it's for this size, actually shrinks down a bit, but it's still good enough at all we need to do now is to press Continue. Now, move to the next step of our product creation. Okay, Now we are ready. We have a few mock-ups here made by cell by itself. It's okay, it looks good. We are going to add our own mockups and actually add images myself at image, it would chose that additional images and as you can see, Edit different images. Mind that I made a little mistake right here. Police don't do it yourself. As you can see like this color, the color is actually matches almost perfectly to this color. But this green is a bit too bright for the end product, so know that. And make the color master to try to match the color as much as you can. Navy blue looks pretty much okay. Blacks looks okay. Maroon color is not looking great as well, but just know that please. I just said just real quickly. Police much, match the colors visually as much as you can before. You're going to do that because someone might be might like this color and we'll be looking for discovery and will not be able to find it because it's not there. We had just know that you need to be very careful with that. And right here we have a product description. We don't have a category here. And let's start with the category. And I'm going to add a hoodie, hoodie, and the slug will be holy as well. It's clumped slug is basically you can just press right here to show you it's a part of the URL would eat way forward, 1, 1, 0, I guess, are visible on the page. And let's not do that first because yeah, we're not going to add this for now. Then we can add the title and we're going to call it e st, dt now 1990 to the legend specifically. Is it better if you optimize this for the search, it will be much better. And here is basically where you write a description. And this part is probably the most difficult one because you need to optimize the things for SEO. And here's a description. I made that drafted a very short description and it's better so for you to do a better description. It is timed. Show the world how special you are with the hoodie. You can show your date of birth or any other 1992 related message. It's perfect. So people born in N and 20 for those who have an important date in their lives related to DC. Or this is basically a short description and you can just add any additional texts that you want, and you can just add a bullet points if you want. So basically what you see right here is a short text that I just generated. This actually should generate automatically material now the software, but that's not important here. And it's basically shows of that it's for people who are boring and that you will for people who, for whom the 99 2 is actually important year. And it's actually a very short description. You cannot write a lot of things about hoodie, right? Just a hoodie, but still, I just did my best enroll to this explanation, this description for the hoodie. And I guess this would be good for SEO for people to just IN this hoodie and here down right here is the most important parts that you might be thinking and eat is at the pricing itself. So it able to actually show you the different pricing for different sizes and different colors. So usually the larger the size is, the more expensive it will be. And it's actually suggest you to price this for $40 or you can just write out and all we can write 3999 if you want to do just like that, or you can just change the currency to anything that you want and you will see how much you'll actually gain from each and every sale for anything. From SAS to size Excel, you're going to make somewhere around $16 per cell if you are not spending anything on marketing, which is pretty good income, and you will actually need to calculate the price based on the marketing that you are planning to do. Because you are planning to do marketing, you are planning to market is extensively. You'll need to price this accordingly because otherwise you might not be even making enough money for the sales to cover your costs. Remember your cost years 302395 right here. This cost for this size. And this excludes the marketing and things that you might be spending your money on. You just need to remember that and downright show you if you go down by a lot, you can actually add some digital files if you want. And I don't think that this is available for the free tier, but know that you can actually add some digital files. Maybe you want shared the designs or things like that as well. And here is basically a safe product. My face is covering it. Let me just move my Facebook will pick you up. I think there was much better. And here is a safe product button right here. If you press this one, it will save the product. But in my case, and it will immediately publish the product on your store. But you know what, let's just publish it real quick and our apple Unpublish it later. Because I don't want this on this story. And that's basically it. It's visible. I can press and view on my store. Everything is available right here. You can see them browse, immediate scenario can see the image quality is pretty high. It would be better if you'd like to rearrange the images. So it will look much better. And let me just, let me just do just that. I will just go and edit and rearrange the images because I don't want this image to be visible in that order. I can just put this one right here, put this one right here, put this one right here. For this one right here. But I think we lack some of the colors. You actually will whack the red color, but OK, save the products, and then we can go and view products right here. And yet That's much better. You can actually go and browse through different images and see different pictures. And as you can see, it looks pretty great, pretty OK. And now all there is left for you, just, for your viewer, rather, just choose a size and that's it. And that's basically it. You just need to choose the size and you can just buy whatever. You could just go on and buy it. Don't worry about the permanent available. It's not available because I am the owner of the store and I'm getting to my previous door, so don't worry about that. So yeah, that's basically it gets basically how you create your own product. It's very, very simple and very straightforward. The most important part is actually coming up with designs and actually creating designs and rest is simply just 1234. You have everything ready in advance. Everything is extremely simple. The only thing that will be a bit difficult for the beginner is actually coming up with a description. And it don't worry, just cool. And maybe this product description generators are seeing things like that online and it will allow it to generate description or just think of how would actually describe different products or maybe find how other product pages are describing their hoodies and just tried to adjust it to your needs. So that's what you can do right here as well. This will be for this lecture and let's move on to the next one.
8. Additional Marketing Features: So okay, we already set up our products, our shop, but there is one thing that I want to talk about, about the cell F5, which is not available in free plan. It is actually part of the paid plan. But I will just talk about this because it is an insanely powerful features that might not be useful. You might think at least in the beginning when you started POD, but in a bigger business when you become big and we're going to start actually generating some beliefs, generating some income, generating some clients. You will want to use those ones. And of course, it is a marketing features of self. And I really want to cover this through because if you want to update the page features, you will want to know about this one, n into work magic for your POD shop. So you have actually four different marketing features at the moment for the sulfite eat is an e-mail marketing? Yes, Actually, we self either allowing you to do e-mail marketing right from the platform, coupons or discounts. Of course, you have to understand what this one is. Cart abandonment and up-selling. Just we've done any type of sales in the past. I'm going to open this right now. If you have done any type of sales in the past, I don't have any Carter parliaments right here. So that's why you don't see any thing in the past. Have done any type of commercial business or e-commerce business the past, you know that sometimes when people are going through the checkout process, sometimes they do not finish it for different reasons. Maybe I don't know. Maybe they need to get their dog out for a walk. Maybe someone called them and things like that. Sometimes they just forget and just move on and cart abandonment is actually allowing you to solve this issue with those people who just abandoned your card. So this allows you basically to create a cart abandonment emails and see what will actually work. And as you can see, my face is actually covering it. But you can press configure right here and you can actually allow you to create a cart abandonment follow-up is an e-mail and you can just set up whenever you want. You want to follow on, let's say within the 24 hours and you can actually allow them to have additional, let's say, 20 percent discount and press, Let's say Save Settings. And if they will not basically purchase your goods within 24 hours of the day initiated checkout. They will actually receive a digital 20 percent discount on whatever they have it caught. That's a great thing to do at this great marketing feature that you can actually use n, u. This is an amazing feature of sulfide detectable provided to you. And the other one is upselling virtually one up. So right here and I'm actually almost never use it in the shop. And it is a vibe. In my case, I have the thumbnail upsell, but you can actually create an upsell right here. And I'm just going to zoom in right here, it's above my face. And for the ones who doesn't know what absolute means is when someone is actually buying certain goods and is already initiated checkout or in some cases even easier, already bought it. You can actually offer them the things that are similar in nature for an additional discount, let's say, let's go and create a new app. So let's go and create, I don't know, just tests up. So we're not going to use this, but still upsell and show up. So for all the products in this case, let's go for the legendary who, who did the things that we created and we can offer. In my case, I don't have any other parallel editing right here, but I can give additional offer, additional discount for another hoodie. Basically, if they will buy another hoodie, I can't give them I don't know, like additional 30 percent discount and now we can create a special discount for you or x, you can set up exploration. They would know expression it is guessing. You can see everything behind my face right here. And I can just offer them to buy another hoodie for additional discount. That's an upsell basically. You might think that Okay, you are losing 30 percent for over a second cell, but in reality, you're actually getting to sales for the price of one lead. Basically, one individual is instead of getting two cells and you are basically using only 50 percent per sale and it's still, it's not, you're not actually losing anything. You're actually gaining another sale, which is insanely powerful thing that you should, you should, you must be using, please, please, please use this feature. This will actually save you a lot, a lot, a lot of time and a lot of movement, a lot of money, please use this feature. Another video will be a coupons and discounts. I actually have like some of them, but you can actually create a new coupon or discount. You can actually see that on the right-hand side corner. And you can actually choose the two different type of discount. First is going to be a coupon. And I have like one of the credit right here is basically when individual would enter the coupon, the individual will be entitled for a discount. Another is the cell, basically it's a store wide, so let's quit sale in this case. And you can actually set up a percentage cell or we can set up an amount cell. Let's say let's go with 20 percent discount sale and you can actually start dates. And you can actually start the date right here. And you can limit the R3 definitely if you want, and you can actually choose the eligible products for cells, certain products or all the products. And you can say to go and activities counter and you can actually show the countdown timer as well if you want to do so. Let's say, for example, end date will be, let's say 23rd of October. You can show countdown timer and to actually show the countdown timer for the sale. And you can actually include, exclude some of the product for free. I don't want this to be greater than 0. It will actually apply the third% discount for that one as well. If you have 20 percent discount in this case, until apply for that one as well, even though the price is already 0, looks kinda weird. You're not owing money for anyone. It looks kinda weird and you can exclude some products. It That's as simple as that. Just prayed credit sale or you can type the name and that's it. The cell is created, which is an insanely powerful feature. You can do the same thing with a coupon. Let me just show you how coupon actually looks like an open. But instead of doing the similar thing they said of doing the dates on products, you can actually select a coupon code, let's say 50 percent off. What it offers which present off and it will be 50 percent off and it will be for a limited time and limited time. Or we can limit our redemptions, or you can limit the products the same way as you can do there. You can include and exclude, for example, that one. So for example, in that case, you can actually include all the clothing and exclude all the digital goods or vice versa. This is what you can do right there as well. And you can actually change a couple D2L if you want for right here as well. It won't be an issue. So it's extremely fast, extremely simple thing to do. Now let's talk quickly about e-mail marketing as well. You can actually mark it different emails and you can actually have credits available right here. This is a very clean store, but I have about 53 unique customers and 17 subscribers for my e-mails. And you can actually create and send an e-mail. So what type of e-mails that you want to do? For example, if you're launching an additional product, you can say, Okay, we are launching the product. Let's say, let's say that we are launching a hoodie and it can sell all buyers that your newsletter subscribers or newsletter subscribers only, or to the buyers of the certain, certain goods. You can, you can, of course choose that as well. You can choose a subject line and you can actually generate you an email and you can actually send a write an e-mail as well. Or you can send a test if you want and see that it's extremely simple. You don't need to have an huge background of being a marketer to do that at this features will be extremely helpful when you already start generating a deletes from the sources we're going to talk about in a future lecture, Let's say from the petrous, we're going to start generally believes for pitchers, you don't wanna just one time, you, you just don't want to lose. This leads just after one sale or just one visitor store, you might actually provide them some additional goods. Maybe they would like something more and you will create additional type of hoodies, may be additional depth of teachers and vulnerable. You can also start a sale for the winter clothing during the winter time and just promote the hoodie is and what the summer will come, you can start promoting Kesher, the same people with the same designer, with a similar design and those people will buy it again if they will like it. That's a great thing that you can do with a cell phone. Highly, highly, highly suggest you use that. Overall, if you are serious with a POD, if you are serious with an e-commerce business, I highly suggest you go and get the sulfide paid subscription and use all of these features. If you are a very beginner, if you have just started and have no idea how this actually works. Sure, starting with a free is perfectly, just perfectly fine. It's perfectly fine for you to dip your toes into distinct and each will be extremely beneficial for you. It's just started seeing the creating part, basically part of creation and a part of a two lead generation to get to your store. And only after thinking about actual e-mail marketing and coupons at cart abandonment and up-selling, etcetera, etcetera. This is the thing that will allow you to generate additional income in the future. And it might not be very beneficial for you from the very beginning. It will be if you use it, of course, it might overwhelm you and you don't want to just stop using the POD just because you got to work on. So these are all additional features of self I again, I highly suggest you to do that attitude subscribed to the planet or to suppress the yield plant. And just I'm actually subscribed to your plan and what you expected this once. Let's just, I actually need to update this TO, yeah, this will be it for this lecture and we're gonna see you in the next lecture. See you Take care.
9. Promoting to Your Audience: So congratulations, you basically have your store already. But now the interesting part begins. But remember what we said when we were explaining what print on-demand business actually is. It consists of two parts, basically your part versus actually creating design. And second is marketing. At now, in this lecture we are going to be talking about actually marketing your desire to make at least some sales. And in this lecture we are going to be specifically focusing on promoting to your audience. But don't worry, if you think that you need to have a huge following of any following at all, you're wrong. And I'm going to be explaining everything in this lecture because we want to make sales and we want to find someone to sell to. So in this lecture, I will be explaining exactly that. First thing that a lot of people don't understand is that you don't actually need social media following in order to promote your desires, your audience. Any social media presence. Literally, any social media presence is enough to start, is to have a Facebook. You have an Instagram, maybe Egypt channel. You have a tick tock. Maybe you don't create the content, but you might have it. If you are writing an emails, if you're using any social media, you already have social media following. And here I'm going to be explaining what you need to do and where you need to promote your content. So let's just get started first. Let's start with a little bit obvious and with a little bit more difficult one, which is YouTube channel. So let's make circle. That's right, YouTube right here. You to begin, we're going to be using my trusty pencil and my amazing handwriting to explain what are things we are going to be doing in this lecture. So here we have a YouTube and on YouTube we have on top we're going to write platforms and on bottom we're going to write some methods to promote on YouTube. If they have any videos, maybe you have videos. I don't know. Your family vacation or something, doesn't matter. You need to be putting your products in your video description scription. This is all your video descriptions. Every single one of them. Every single one of them you need to be putting in your video description. Let's just make YouTube Red rate here, make it red color so it will be a bit more clearly visible. And let's make under no, you're destroying your description a yellow color. Every single video, if you have any videos, you should be putting them in. Every single video. Did not skip a single video and let's connect it right here. It says the simplest one. But the same goes for the Facebook. If you have a Facebook, have a Facebook, almost everyone have a phase. We've got a MUX might not be using it, but your friends might be using that. Your relatives might, might be using that out. That's actually what matters more, more than you actually using that. You can put your videos, you can put actually the descriptions. You can actually put the links to products on a Facebook where you can actually put that if we're uploading videos. You can do that again here in a description. You can do the same here, or you can just simply post about that. It can be irregular post or it can be a photo posts or anything you can just post. And why, why are we doing that? You might be asking the question, because you have friends, you have relatives, right? You have classmate, you have coincidences. Can I be interested in your products? You just upload and show them that you actually have a product. And they might say, okay, well, that looks pretty good. They might not know that it's actually your product, but Brett promoting that by showing that if they like it, they might buy it. So what you're, what you're losing, why you would not do that? You must do that. So Facebook goes to post as well. Now you can do an Instagram as well. You probably have an Instagram as well. If you don't, you should have gram is the thing that is actually replacing Facebook for majority of people like absolute majority of the people are actually using more Instagram, then they're using the Facebook and the upcoming distribution that they're both coming from. The same company is actually helping, helping a lot as well. So on Instagram, what you can do is you can put a link in bio. You can have a link in bio. You don't have a lot of other places or on Instagram to do that. But what you can do as well, you can actually go and put the tube. You can actually go and say in your post descriptions that you actually have your products when you are uploading your description, you can upload a specific post directly. Your t-shirt. Maybe you are uploading your mockups. Maybe you are to imbibe. You bought it The yourself because you cannot do buy your product yourself and it will be a much discounted price. You can buy the product yourself and you could actually where those photos and you say that, okay, you can have, you can buy that and you can have a link in bio as well. So Instagram is a bit more versatile in this case. So we can actually use Instagram for your bio, for your products selling as well. Or you can do something similar with Tiktok. I'm going to write this. Right here. So I'm Tiktok. They're actually less people creating content for Tiktok then they're on Instagram. Because for Instagram you only need to create actual photos. You don't need videos. For tick tock, you need videos and actually a lot less people are creating the content for tick tock. Then there are people promoted creating content for Instagram. And what you can do here is actually you can put, just put a link in bio and it's actually easier to do that because you actually don't need the content you can put just link in bio to be extremely simple, the problem is identical unit 1, 10, 100 followers to do that. And you actually need an all. You can alternatively use a business account to do that. So but Tiktok is a bit less relevant. But yeah, you can actually do that. And last but not least place to promote. A way to promote is your signatures on Zoom. Why signature? What do you mean by signature? How can you actually promote the content through signature? And I'll tell you how. It's extremely simple. You're writing emails, right? You have any emails. It can be a work email, it can be a personal email. It doesn't really matter. You are writing and e-mails and you are sending emails. And you can actually use emails for your own good as well. You can put the link for your store in the signature of your e-mail. So basically right now you have like one, you have 12345 different ways to promote your different places, to promote your content with four different ways. The one description, second, pose real Lincoln Bio and for a signature, Do you really think that you cannot use any of those? So probably the print on demand will be almost impossible task for you, but absolutely sure you can be doing at least I told least one of those and you can actually succeed in that. And if you price and if you price your products correctly, you might be actually making some cells even coming from that. And this will be a great start, very, very beginning because all of those are absolutely free. You don't need to be actually paying for anything and you are actually using your already existing audience. It can be your friend, it can be relatives or whomever it will be. You are using your existing audience and it's extremely powerful feature to have. But there are also few things that you need to remember about POD. And this is the thing that people are actually struggling a lot with and they're making huge mistakes with, and this is the, This is the thing that stops people from promoting to their own audience as well. And this is actually remember one thing. Now I'm going to write it and manipulate more bold, larger texts like this one, long PR firm commitment. This is the thing that you need to remember. This is long term commitment. This is not think that you will do in one night. It is impossible to build an entire business in one night, people who are looking for quick buck, just start and forget about that. This will not work. This is a long term commitment. It will take some time for your store to pick up and to make some time to go and make some sales. It will take time. If you could be doing if, if it was that easy to be, to start just doing it right away and make some money in a first night. Everyone would do that. You don't see everybody do that, right? Oh, this is a long term commitment. And and if you think that long-term commitment, it will cause me some money, Silva is literally free. You can use the POD on sulfite for absolutely free. You are being charged when someone buys it already and it's done to you who is actually being charged. It's the one who is actually buying the product. So you're actually losing nothing. Say patient. Another thing that I want to write in really big, bold, owned, be afraid you, Ms. Sue, trends or boy, this is our, this is the thing that I've seen so many Chow and people are just constantly just suck to the squeeze. Looking for new trends are no boy, I should not miss a new trends. I should not miss a new trend, ash, that means nutrient. You won't worry about that. You will not miss a trend. You will not. If you miss the trend, the trend is gone, okay, to worry about it, there is always the new trend that you will most likely not miss. There is always something new. And one time or another, you will be one of the first who jump aboard the trend. Don't worry about that. Each will come Lee's, I've seen so many people article. What if I would miss tread off my God, I will miss a trend and I won't be making the cells relax. Again. This is the long term commitment. It's actually very long-term commitment. And if you asked, okay, How long do I need to wait to actually make some sales or just transform it to be this. Think of it like that, um, time to transform it into legitimate business. It might not be your only source of income, but still it might be great side hustle and great legitimate business Studio. And what you need to do is wait for at least I know which while it might sound crazy, it it might sound for a lot of you like way too much time, but trust me, it is not It will take at least one year. A lot of you, it will take far less than that, far, far less than that for a lot of you. But if you're feeling you're struggling with at least and I mean, at least one year, at least one year. Give it a one year. If if you either you have done nothing and accomplished nothing after a year, okay. Then you can move on. But trust me, we'll accomplish things in one year. It's more than enough. And you might say, okay, it is way too much time. What did we actually started a year ago. Now, you could have actually been an owner of successful purity business image of what you'll be thinking a year later. This takes incredibly little amount of work. This takes incredibly little amount of work, right? This one, it will take very little amount of work not doing this because you want you don't want to wait for a year. It's simply stupid. We don't have unless you don't feel like you want to do that but commit a year, then don't worry, I will be explaining more marketing in the next lecture. Don't worry about that. Your audience is not an only place to market your content. To worry about that it's not an old place. And in this next lecture, I will actually be explaining how you can actually go on and promote print on demand products on, even if you don't have any audience. So I'm going to say the next lecture.
10. Promoting on Pinterest: Okay, so now let's talk about the big way to promote your content. A big word to promote a purely store. And it is through Pinterest, doesn't girls, pinterest is a go-to place to promote your POD content. Because of several very important Britain's interest is extremely overlooked by businesses, had by all of them, but by a lot of them, for the ones it doesn't know what Pinterest. Pinterest is basically a bookmarking sharing websites. So it's actually not a traditional social media. It's more like sharing the links type of media. You're basically giving your links. Every single one of those siblings here is a link. And what you're doing is you're actually coaching. I follow on your link and share it that way. So it's extremely, extremely powerful, will share the links. And what people don't realize it well is that Pinterest is not just a social media platform, it's actually less of a social media platform and more a search engine. So it's more similar to YouTube. Then it is too. It's much more to YouTube and Google than it is to a Facebook or Instagram or even Tiktok. It is a search engine. And statistically you should know as well that people on Pinterest are far, far more likely to buy the product that they like then on any other platform. And let's, let's go and browse Pinterest to see how people are trying to do. Let's go and write just T-Shirts, just T-Shirts, and just write a teacher. That is, you can see if you go right here, you're going to see a punch and punched bunch of, bunch of different teachers prefer not all of them, but absolute majority of them are actually the POD T-Shirts. They're actually using their POD services to sell their t-shirt. If you see this irregular digital without any particular design, most likely it is a POD desert. And you don't see a lot of them are actually just the same way selling the product, the same way that you will be selling. And here we are going to be focusing on how you can actually do that. It is extremely simple. First things first, what you need to do is to go to the place it, or to sell phi or wherever places and to get as high quality images as possible. Actually created a few mock-ups. I'm going to show you what they actually look like. Just one of them is this one established 1990 to the legend. This is how it looks like. It looks pretty okay. I actually like it a lot. It's a pretty good design. The mockup is pretty good as well. I actually did it on place it for absolutely free. And there's another one right here. Beautiful lady with a pink tissue but with a black design. It looks less okay. It looks more stretch, but okay, it's actually not that bad as well. And last but not least, I created this design right here. And this is more similar to the previous one. And I use this mockup because aces are actually more attractive to people, people are more likely to basis, then there are two objects. So this is a very good But t-shirt design. Just mock-up to promoted, you know what we'll do? We'll actually create the pen. I'm going to show you how it actually works. I'm going to go press Create actually have petrous business profile, but actually it doesn't matter. You can just create or just a regular pin. And what I will do is I'll go to my downloads and I've actually put this one right here. And that's basically it. That's basically it. You just going to put a title. I'm not going to be this. I'm not going to be sharing this because I don't want to have this product actually set up. So I'm going to show you how it actually done. You can go and E, S 1990 to the legend. I don't know. It's it's T-Shirt. I think it's a I don't know, it's ten top or it's okay. Or women, then you can write t-shirt. And do you know why we're doing this, all of those things, because we want to make as many keywords as possible because people will be searching this right. Let's go and Control C, this one, Let's write more a description for all the ladies or an antenna attitude. So basically we have, are the keywords right here is just 1992 is a keyword. Basically it gives you whatever it is. It is actually on the t-shirt is right here. It actually shows you exactly what it is. Then we gave it the streets. A woman top. I'm not sure exactly what it is. I apologize. I'm not expert. The women are parallel and I'm pretty sure that the ladies watching this will actually correct me, but okay. I'm not actually sharing this one. I would actually name it correctly if I was actually selling this one, then t-shirt because people will be actually looking for a T-Shirt or you can go with just write an ad woman T-Shirt just to give you a very good understanding. And for all the ladies born in 1990 to and as beautiful as ever, this is just a keyword stuff. It just to make it look like regular description then I just keep watch. A teacher Kesher, T-Shirt, woman, woman, woman 1992, 1992, something or that you don't need to do. Just keyword stuffing like that. Just shows us exactly what I need to explain, what is it, etc. etc. And last but not least, I'm going to make it a bit brighter just for you to see because you won't be able to see it's in a dark mode. It will be seeing this in a bright mode like that. I will show with this is what we were writing. This is where you putting. There's a link to your store. So when you actually create yourself iStore, it will create a link, you'll create a product, you'll create product like this. And this will be the mockup of that product. You'll be putting the destination name right here. You'll be putting it right here, and you'll be promoting this one right here. What you can do also is you can actually make this more product like that and equated carousel of images, for example, go-to mockups, got free mockups or sorry if I'm talking way too fast because I want you to just get to the point as quickly as possible. Let's find the image that we actually use both down. Let's go to, I think it was on the second page. Let's go and see. Yeah, there it is. Not this one. I think I pressed the wrong one. That's okay. We can go back, press this one. And what you can do instead is additionally, I'm going to go and insert image in the recent they uploaded. Let's go and dark one. Let's put it a bit to the top because it will look better on the top. And what we can do is actually under my face, you have a color tab as well. We did a bit pinkish color. You can go and add a yellowish color. Maybe this is the vertebrae, but okay. Whatever it is, you can download it different colors. You can also add the white text as well and download and make it darker colors as well. Let me just replace this image and now we know what, we don't have uploaded it just yet. Let me just remove it and add it again. And yes, this one put it to the top Crop, then change the color to this one looks pretty okay as well, but you can add darker burgundy color or something like that, or maybe dark purple and emit a bit darker and things like that. And you can download the multiple colors like that. And you can add this as a carousel in the painful, you can do multiple pins just to show how it actually looks like in different colors as well. Or alternatively, you can just upload this one pin and you can add the colors while you can go and T-Shirt. And then we can write pink and then you can upload additional pins, different pins with the different colors for people, just searching for the specific coloured t-shirt and things like that. Why am I telling you this? Why is it important? Pinterests have incredibly great, organic, rich, and great searchability. It's insane how good Pinterest is, and you can upload multiple, multiple, multiple pens. I suggest you to sit down and upload, maybe make five variation of this exactly shirt with this exact image, five-year issue with different colors to see what they will do an upload it every single day. Aquatic five pins then go to place it. Or you can go to, to sell 54 the mockups and choose another mockup. Another cause is a set of colors and upload five and they don't make more than five, you don't need that. Then next day do a different one, then the different ones that are different, what are the different one? And eventually, you will have a full, full, full list of different teachers, different designs, different colors, and things like that on your Pinterest. And it could be full of great images and the gray card. So all new all need to focus on is actually giving it a great, great description and great title just for people to search for it. For example, if people who would search for women tub and pink, blue pop up there, it will be searched for the pig tissue or the pink women t-shirt. Let's go and just add woman here as well. We met your shirt, told pop up if they will prevail, if there will be looking for women, T-Shirt 99 to this, what will pop up? This is what you will need to focus on. Basically you are creating a post, whatever we're showing your face, you're creating your channel without ever showing your face. And know what I did right here on patron whose gross oversimplification. It's actually much more complicated than that. But this is all that you need to do in order to start that, in order to start promoting your content, you don't need anything else. You don't need anything more. And this is all that you need to actually start promoting your products and advocacy. This image is look beautiful. They look beautiful. They look very real, even though this just mockups, they look very, very real and they look amazing. And I highly suggest you to use images for your patrons profiles 0. And you might be asking if you can use videos for your picture profiles as well. And yes, you can go and I'm going to show you can actually use this one. Let's go to the mockups like that. And you could actually use the video mock-ups for your image. Let's use this image right here, this video right here. And I'll see if we can do that. Let's the uploaded, let's go and use a darker image to be visible. That might be because we're actually using a dark mood. I'm going to open it to the light mode. And then we are going to be using this kind of pinkish color. And let's see how it will actually look like. It's actually looks way too. Not real, or maybe it's just not loaded. Let's make it a bit more pale and press play on. Let's just just for just to see how that should look like. Yeah, I think we're done yet. It actually looks pretty okay. Cool, good. It is, it's, it's a bit stretch. We could actually do change the positioning of this one, but that's a great start. That's a great start. It's an absolute great start. And we could use this video for our Pinterest, yes, you can upload videos or pictures as well. You could just work with a bunch of bunch of variations of the mockups because pleasure, there's a bunch of, bunch of, bunch of different mockups that you can use. And a lot of them, I mean, a lot of them are absolutely free. If you go to the free mockups, you can see that you have like 22 pages when T, two pages of photos and videos that you can use it, use multiple designs, multiple color variations. It but just, you can just fill out your Pinterest profile in no time. And also remember why you should be using this key words very well because interests pins are actually indexed in search engines and Google as well. So people might be finding your designs through Google as well. So focus on that as well. Okay. I guess this will be it for the promotions. You don't need a lot of things to do in order to start promoting or productive, don't, you just don't need to create a good disastrous if you think of a good designs and even if you don't have a good design, you need to start making them because sorting is much better than overthinking it. Just go and make them go and promote your own audience. And just create a bunch of different great mock-ups and go and just create a bunch of different pins. It's are promoting your self iStore on Pinterest. And I guess this will be it for this lecture and I'm going to see you the next one. Take care.
11. Conclusion: So congratulations on finishing this print on-demand course. Now you know everything and you have everything to start a successful print on-demand business. But remember, finishing this course is only the beginning. If you don't take action, everything that we talked about in this course will be absolutely worthless. Start looking for inspiration around you and find the designs that we will click with a lot of people. I know it's not easy, but practice will make it perfect. Learn how to make your designs beautiful and to be fair, you know practically everything in order to make that happen. Again, you just need practice and improve your design skills. Make more and more beautiful and more complex and great designs and just upload them in your POD store. All you need to do now is to build upon it piece by piece and just wait for the results. Also remember that this is a very long-term game. And no matter how little effort you put on it, if it's consistent, you will be winning. So be patient and remember that success comes to people who does something to get it. Don't forget to check our bonus lecture for an amazing golfer end. I'm gonna see you in our next course, CIA. And good luck. Oh man, Take care.
12. Bonus: Welcome to the bonus lecture. And in this lecture, I want to introduce you to an amazing golfer itself is actually providing new to you, to my students. And yes, don't worry, everything that I talked before still sends in, you can start POD store and sell five for absolutely free and start your business from there with a 0 amount paid. But Sylvia is actually giving you a bunch more tools to make your business even better and to transform it into full fledged big print on-demand business. You can have, you can control the cart abandonment, you can control your e-mails, you can do an email marketing and a lot of other features that will be beneficial for your store in a long run. All this is provided in a sulfite monthly plans. And sulfides actually provide a US special discount code only for my students that you see right now on the screen to provide additional 20 percent of all monthly plans. So click the link in a lesson resources. Go there, go. And self, I choose a plan that suits you the most and get access to a bunch of additional features that will make your POD store even better and help you to save a lot of time and a lot of nerves. And again, help you to save money as well with our discount code. Well, there should be an official end of our course. Thank you again for being here with me and I'm gonna see you in the next course, hopefully see you and take care.
Nick Nyxson, YouTuber & Content Creator
