Transcripts
1. Meet your coach : Hello everyone. Welcome to this
course with me, Luis, or shop where we are
going to tell you how to become a travel blogger from
just your regular trips, just your regular
family holidays. Who am I? I am a life writer, a health researcher, and
an accidental YouTuber. So the way that I fell
into the YouTube world was really by just
go into places, thinking that I film them for a little bit of
memory capturing. Then as I talked about them, people were leaving
questions below. My background is initially in hospitality and
food and catering. Specifically the way that it affects your body and health as you're eating a certain way. And so as I was going
away, I was thinking, okay, this is a
really good menu. And I was speaking
about the menu. And it's taken off
quite well on YouTube. Now, day to day, I am a life writer. I write about modern-day
life and the trials and tribulations that you go
through specifically to health. So I think going away
is really good for you. Sometimes I get asked a lot of questions about what is it, What do you film on? How can I go forward to how can I
make this happen for me? So I decided this course
would be a really, really great way to
get you involved.
2. What will you need to do to be successful?: We had an absolutely
brilliant night and I hope you enjoyed it. And what I would like you to do is to make sure that
you engage in this course. Do the tasks that I set, because that's
absolutely going to make sure you get the
most out of this, as well as that
we're going to go over the real basics
and there'll be subsequent courses where
we go further into it depending on what your
niche is going to be, make sure you engage in the discussions where
I'll be able to give you feedback on what your question is or
what your issue is, or how you plan to move
forward without further ado. Let's get stuck into this. Feel free to connect with
me on other platforms too. You will find me all over if
you just have a little look. I am always very open
to your questions and I really hope you get a great deal of value
out of this course. And then it helps you to start living the way
that you really want to. And maybe that bit of imagination you sparked
can go that step further.
3. How to find out what you want to achieve: The very first place to
start on your journey into creating travel vlogs is to ask yourself the question, what is it that you
would like to achieve? It really depends where it is. You want to go as to how
you're going to get there. That is, imagine
that your North star and you're headed towards there. If you don't know the end point, you're not going to know
the way to get them in. You may end up doing a lot of meandering and that's
not what you want. Make sure that you
feel free to pause this video and make some
notes for yourself. First question you
want to ask is, what reason do you want
to create travel vlogs? So what's your purpose, what you're trying to achieve? Here's a selection
of different things that I will encourage
you to think about. You could be creating
travel vlogs, to be the next big YouTuber, to make yourself some money
to turn it into a job. And if that's your purpose, you need to make sure
that you're putting out some really
professional content. We'll get more into that. Once you've decided
where you're going. Another reason could be you
just simply want to keep a hold of your memories to
look back on in years to come. And YouTube is a
really good platform to put that out there. You can even upload them
and keep them privately. That's another point
we'll get to as well. Oh my goodness. It is blazing sunshine. Oh my goodness. I'm loving this. So pretty out there. Hello, Good morning. I cannot believe. I'm standing here with
my beach bag or me, my bikini under my clothes, I'm about to go for breakfast. You could be simply wanting
to build an audience, but not for the point of necessarily monetizing
your channel, but rather forgiving value to other people that
want to go there. That's another option. That's a brilliant way to build a community around pick people who are
like-minded like you, and you can all
build a little bit of a discussion going on there. Another reason could be simply to try and
pay for your trips. So some people, as you
would have noticed, I'm sure you've looked
around YouTube, get gifted. And if they're
gifted their trips, then you could be two. Any reason why you can? Absolutely not. That's the case of
building enough of a momentum on
your channel to make sure that people will want to sponsor you to do the trips. Getting free trips
is a great way of seeing the world and
making more of my content. Take a pen and piece of paper and start writing down what it is you see going on
with your vision. How do you want to move
forwards with your channel? So we are going to get into
the basics of what you need to get monetized and
how to build a channel. Initially. Let's just get to the nitty-gritty of why you
want to be a travel blogger. So take a piece of paper
and write down there all the things that
you can see that absolutely fill you with joy. If you write something down, say like it's making money. If you write down there or I want to make X amount of money, but something inside you feels a little bit off, a
little bit icky. It's not quite right. Then don't go there yet. Only take the things
that fill you with joy. Let's start there. You can add other
things in lighter, but start there to get your purpose so that you're heading towards
journal starring, you know where you're going. Once you've done that, come back to the next lesson.
4. What content can you create?: As this is a course for
people who want to make a travel vlog from
their regular trips. This is not really
for backpackers. This is not for people
who want to go travel the world with an
open-ended ticket. This is for you. If you're somebody that generally
takes your breaks away, whether it'd be a long weekend, even a day out sometimes, or your family two-week break that you get a couple
of times a year. It's for those of you who would already do
those things anyway. So bearing that in mind, I'm going to tell you the
questions that I get asked most frequently from people who also want to go to those places, and then you can begin
to build your content. It's really important
to start to plan your content when you know what it is you're
trying to achieve. So, for example, answering questions,
Let's take this one. If you want to answer
questions for other people, you need to know what they're likely to be wanting to know. You can think about
what you would ask, which is brilliant, but you'll be surprised at how many other people
ask different questions. As an example, if you go on
all-inclusive breaks and the majority of my
vlogs tend to be about all-inclusive breaks
that I take with 2a0, I've been to many
different countries. They do all Spark
different questions. But you can have a bit of a baseline of knowing
what people want. If you can provide them
with a service and you can show them what it is
that they want answered. Then they will come
back for more. And they will think that
was such good value, that was really worth
me investing my time watching that video and
I will come back again. The questions I get asked
more often than not, can you go out what's around the local result
where you're saying, is there a safe in the room? What's the best
currency to take? How much money do I need
to take for tipping? Where can I go on excursions
around the place? Who's the best person
is book excursions with what's the food like. And then people often ask
different dietary requirements, which is my thing. That's what I go into. They want to know if
it's okay for kids. Is it okay for vegetarian, vegan, gluten-free,
those with allergies. So it's all of these things that you want to make
sure that you're going to answer in
your video footage. When you're going around, you can film all of
these things bearing in mind what a lot of people
going to want to know. What's the entertainment
like is another one. Are the swimming pools
heated, some beds? Do you have to
reserve some bits? What's the protocol for
reserving some bids? Are we near to the beach? A lot of these
things, of course, they're going to find out
when they're booking it. But if you can answer those questions for them
while you're out there and maybe even get on the social media platforms
and do a few lives. They aren't going to
love you for that and they are going to hit those thumbs up buttons on your videos and they're
going to come back for more. So bear in mind if this is something that
you're doing for you, for your memories,
just film your day. If you're putting it out
for public consumption. Some people are going
to be interested, but the majority will come and watch because they want
a question answered. If you think about
Tripadvisor When you're researching to go
away on holiday yourself, you will tend to
go on TripAdvisor and see what other
people have said. A lot of the time you
look at the photographs and thick and you
imagine yourself there. So if it's the bedroom
or the swimming pool, you all imagine yourself
there and you'll think, Oh, I like the look of that. Whether it's the decor
you like or there's something that you can
imagine yourself going there. Or you'll think
absolutely not for me. And that's a great value, steel as well because it's
showing people don't go there, do go here, and it's giving
them an idea to choose. So think about what
you would like to see as a holiday and then take your pen and
paper and make sure you put it back in the
discussions as well. So we could all say what things you're looking for collectively. We can put this together. Don't worry about competition. There is enough out there
for everybody trusts me. But what would you like to see? You're researching a break? If you're always searching
somewhere to go, what do you want to know about? For me? A little heads up. One of the first things is
how comfortable is the bed? Another thing. What's the gluten-free
food like? That's giving you a starter. Add some more in
the discussions, what it is that you feel
you would want to know. So therefore, how are you going to answer that for
your audience? I guess I'll be on my way now.
5. What equipment will you need?: Now you've decided on
some of the content. So let's get into the next
class where we're going to talk about how you
create that content. I'm very frequently asked
what do you feel one? And the answer to
that is very simple. You can film on the thing that feels most accessible to you. If you're going on an all
inclusive break, for example, you'll probably get between 1520 kilograms of luggage
that you can take. Or hand luggage is generally quite limited,
isn't it as well? If you're going
to take big packs of camera equipment to get the most amazing content
of quality within your, within your cameras stuff. Then you're gonna need
to make sure that you factor that in when you're
packing your things. For me. I use my phone. That feels weird
saying that because I also call it my camera. It's got four K, which is like the greatest
that you can get. It's always accessible. I generally always have it
on me even if I've left the resort and there's no Wi-Fi and I don't have a local sim. I have my phone with me. It's something easy
to whip out your push a button and they are filming
and you will honestly, if you're trying to set up that shot and your travel vlog and you're going
to miss a moment. So say if you're walking
down the local town and a carnival starts to go past
and you want to get that, you want that footage, you need that shot in
your, in your blog. By the time you've set
up your tripod and focusing and everything
on a DSLR for example, you've missed it, it's gone. Whereas your phone, you
can get it and you can get it all Waze app. So for that, I use an
iPhone 13 Pro Max. I like it because it's
bigger and I can see what's on the screen a
whole lot better as well. You don't have to use a phone. You can use whatever you want. Like I said, make
sure it's accessible. It's really important to make sure that the quality is
going to be good enough. Now, technically moving on
from that with my iPhone, a little floor, but I did
come up with because all of my footage goes up
onto the iCloud. It's always there. Should I lose my phone? I've still got all my
footage on the iCloud. But to upload it to iCloud, then what you need is a
big enough iCloud account. I've got one that
is two terabytes, that's the biggest you can get. I need to make sure my
iCloud is not full up. I need to make
sure my iPhone and listen to this really carefully because
if this goes wrong, you're not gonna be able to get your footage was
found the phone, it won't go to the Cloud. When you're in another country. Connect to the Wi-Fi, which sometimes
drops in and out, connect to the Wi-Fi, connected to the
plug, the charger. Then you can go to the bottom
of your photos and you can go upload to iCloud and they will all
go to the iCloud. So no matter where you
are on your icons, if you find you becoming
a really big YouTuber and you've got somebody editing
your vlogs back at home. They can pull it down
from your iCloud with your login details. So that's really
straightforward. That way then you don't
have to worry about, I see this all the time. Do you ever watched like
loads of YouTube videos? And they're like, Oh, I'm
running out of battery. All I'm running out of memory. It doesn't often
happen with the phone. But like I said, you
can use what you like. So if you wanted to use a camera that separate
to your phone, the other one that people
really like is the Canon G7 x, that has a flip up screen
that you can look at. And it's just quite a
straightforward point and shoot. Camera. Loads of people have
success with that and it's a really good
quality as well. Tripods are very handy to take, but obviously when
you're traveling, you want to travel light. You can on Amazon get
a little one that's a little tripod and it
folds up to this big. And definitely take I take that with me everywhere I go leaving fit my little Hamburg
that goes across me. You know, when you're
awake, you want to be safe. You want something
that's just going to fit in that little bag? That's great. I can pop that up and carry it around with me. I can pick it up and take
it about swap it around and show you the nature
outside of where I'm sitting on my latest trip. For me, I find keeping it
simple is the best way. So just see what works for you. Have a look at pricing, See what you're
prepared to spend, but do bear in mind
carrying it all around. Even some of the
bigger YouTubers often use their phone in case. And I say it uses his phone
sometimes I've seen it. He does also have a massive
camera for other times. You can integrate both, but just bear that in mind. So again, share in the discussion what it is
you like to use and why.
6. What content gets the most engagement : So in this class going to talk about what content does best. So personally for me, I find traveled to
videos do really well. So travel with me from Gatwick
to Turkey, for example. That does really well. A room tour does really well. Everybody wants to research their holiday and have a look around what they're
going to get. What does the result look like? What does the rim look like? And how is the beach? And as well, if you can
do some some lives on, I don't know what
your platform is. I mean, I find a really good
way of growing the audience, which we'll do that in
a different course, um, is to build on Facebook. There are lots of
Facebook groups just, you just have to check
that you're allowed to share your links
and things like that. But if you're getting
those Facebook groups and you can go live, amazing, people will
love you for that. So when I went to
Egypt more recently, we went live and
we showed what was going on in the
bar of an evening. And there was a
violinist and then there was a piano player the next day. And the audience
was loving it and I was really, really engaged. So should you
actually be filming? So don't beat yourself up too much about being
overly professional. Because the thing is you
need to get started. If you haven't already
started, just do it. Just literally do it. Try if you can to not make
the camera too shaky. If you're going to pan around, try not to do it
too quickly because it makes your audience dizzy. Make sure you fill
out this way round if it's going on YouTube
and this way around, if it's going on
TikTok or Instagram. Now reals are a
really good way of building to go on Instagram. But I think a lot of
people don't research so much on Instagram
as they do on YouTube. Youtube is very searchable
as well, so it's great. It will pop up because
it's owned by Google. So if you're going into a Google search engine and
you're typing in their view from the
balcony in Venice, you've uploaded that video
from your YouTube channel, then that is likely to pop up. It depends obviously on search
engine, but like I said, we'll do that in another, in another course, talking
about growing your audience. So start creating that content. Don't give it too much thought. Don't go into it too crazily. The only thing you will
need to be careful of is filming other
people's children. You cannot really
put other faces, other people's children on
your vlogs if you can help it. Because YouTube, I likely
to take that video down. Other than that,
just get started. Just do some things,
have some fun with it. You'll find your own way. You'll find your own way of doing things and
you'll enjoy it. And it will be a little bit frustrating
while you're learning the technical stuff
and you're editing process would all come
into fruition bit by bit. The technical editing
of the videos. I use iMovie. A lot of people
use Final Cut Pro. And I find with iMovie it has
got everything that I need. It's hasn't got the greatest
fonts in the world. And Final Cut is a
lot better for that. I overlay with news. If you're going to
overlay with music, you have to make sure
it is copyright-free. I use epidemic sound. I can always give
you guys a link to that if you need one. We will pop that
in the discussion. Epidemic Sound is a
chargeable service. You can get some free music from YouTube in the creator area. But if you're
filming, for example, if you've ever seen
my dancing videos on the dancing videos, if you take out the music
that the people are dancing to, it doesn't work. So I leave the
content up as it is, and I let all of
the revenue from that video Go to the people
who created the music. So say for example, they don't
seem to Whitney Houston. Whitney Houston's pot will be paid in two rather
than to myself. So I won't get any
money for that video. But sometimes it's worth it. Sometimes it's not about the money is it's more
about the quality.
7. How to get your audience interested in you: So in this section we're gonna talk about what's going to keep people watching your videos rather than click off of them. Think about videos
that you've watched. What did you love and
what did you not love? Take a moment, pause
this video and write down what it is that keeps
you watching a video. Do you like it when somebody
talks all the time? Do you like it when
they don't talk at all? There's all of these
different things that's going to mean, Yup, If you produce the videos
that you would like to watch, then that's going to be more enjoyable for you to create it. So personally, I do like
a lot of information. I quite like chatty videos
where people are giving you their own thoughts and feelings because
there's a life writer, That's what I mean to how
did things make you feel? So I like it when people say all the staff here
are really friendly. I had this lovely
conversation the other day with Ahmed at the bar and he was saying this and then we
had a giggle about that. And they would teach me a
bit of the local language. I like that. But some
people might literally want the facts and
they might just come for the facts
and then leave again. They want to know exactly
what it looks like. There's a YouTube channel that I've seen quite a lot of times. And they literally take
the camera on a gimbal, which is something that
you can do this with. And the camera will stay more stable and they
just take it around the result and they'll
walk around those off for 20 minutes and I upload it. And that's that some
people are going to love that if that's exactly what you want to
see, That's great. If you want people
invested in you. That's a whole other
story because you need to tell your story. I think I used to get an unbiased is still
I think it's known as the lack of chip monks
and I even more than that. Oh my God. Yeah, For some reason I don't eat
the ones who appoints. Perfect setting, Perfect Moment. Happy, happy. If you want people coming
back because they like you. They like the way
that you present. They like your family,
feel having family. They're like the fact that
you're a solo traveling, if you're Solo Traveler,
which I frequently am. If I like how that's making
you feel and they were invested in your personality
and how your day is. Go in and are you okay? There'll be a lot more chatty. There's much more chance they're going to come back
and subscribe. There's much more chance
they're going to be invested in you and want to know where you're going next and what it is that you can do.
8. Niche down to blow up: Let's just talk in this last video about
niche and down to blow up. So in a nutshell, if you're trying to be
all things to all people, not only will the people
not know who to come to, that, neither will YouTube. Assuming it's YouTube you
put on your platform, you may not, you may
start yourself a blog. You may decide to write
about it as well. That's something we can talk
about in a different video. But if you're trying to discuss, for example, take me, I'm unlikely to go backpacking. I may travel light somewhere, and I am very likely to visit
a lot of different places, possibly on my own. I'm not going to be
sending a dorm room with lots of other people. I highly doubt it. And this is maybe a writer's retreat or something like that. But again, I don't think so. I'd like to be in
my own room with my own bathroom and yes,
I will travel light. I have when I went to Bosnia, I don't know if you
saw those videos. I just took a hand
luggage and that was for a week and
I was quite happy. But that doesn't make me a
backpacker and I'm certainly not the right person to give
a load of advice on that. If you think about the analytics on the channel which you will get into that you'll get into seeing what your
analytics are doing. You can really hone in on
who your audience are. Now more than 50% of my
audience or gentlemen. And that says a lot to me. When you go away very often, it's the man that wants
to pick up the camera. I think a lot of it is because
he wants to film his wife. And she's very beautiful
and he looks at it. It's a peacock feathers.
I look at my lovely wife. Let's put around the camera. But it's not always the case. A lot of the time
it's the men who were doing the research in the trip. And they're the ones that want to come and watch my
channel, for example. But even though a lot of
them are younger than me, the majority of them are of an age where you'd
imagine they'd probably gone on
all-inclusive resort. The people who are
sort of gap year age, maybe 20 years old, English. Not so many of my audience, or that there's plenty of
them don't get me wrong. It's actually a hello. But not all of them. They're going to probably want to see the backpack of people. They're not going to
want to come and see a woman of my age talking about all-inclusive
resorts as much. If I was to try and
talk about a backpack, they probably couldn't relate
quite so easily to that. So think about your niche. Think about what it
is that you love. Don't do something
that you don't love because it
isn't going to work. It's just not, it's going to come from the wrong place with the wrong allergies and
it's just not going to gel. So for me, I like to
see places that are quite luxurious on a budget that will be good
value for money. I don't want to go
somewhere that's cheap and feels cheap. The beds are hard or you've got just a sheep on top of you and
things like that. I want to go places that feel like they're really
good quality. But I can go in the off season. So I won't always
appeal to people with smaller children who have to go in school times
and stuff like that. Absolutely makes sure what
your niche is going to be. Definitely take your pad and
pen or your whatever you make notes on and write
down what you love. So what is it about a
trip that you love? Focus on that and then the
Build it and they will come. You've heard that
expression, right? So if you build that audience, then the people will
start to follow you.
9. Authentic Storytelling goals: I'm going to talk very briefly
about my friend Andrew, and I'm sure if he's watching, he will not mind me telling
you the story at all. He decided to move from
really near where I live. He moved out to
live in New York, which is a Spanish Island. And his niche is talking
about where your car, you don't need to be a rocket scientist
to understand that. People come and look at
him going on a trip, showing you around
the local place. It woke his dog. He'll talk about his wife. They were really invested
in Andrew and his story. Why did he move out there? They want to go a bit deeper. So initially they would have come to find out
about New your car. And then they want to find
out more about his story. And that is a really
specific niche. From his knee. She's built
a whole cohort of people, friends and other colleagues and they share each
other's stuff. And they are all doing the same. Now specifically honed
in on New Yorker. So can you see where
I'm going with this now there's every chance I
may go to Australia. It might not be an
all-inclusive resort. When I go to Bali, I want to go for a month
to write a project. And I don't want to go all inclusive because I want to experience the Balinese cuisine. So there will be
variations in that, but hopefully by which time people have come because
they're looking for a specific place in
Turkey or somewhere. And then they thought, I quite liked the way
she does her videos. I will stay. And it doesn't matter if that's a thousand people
or a 100 people. Somebody stayed, somebody is invested and they
are your people. That is your tribe, that
is your cohort of people. Whether you're doing
this to create memories and you're
keeping it for yourself. Whether you want to grow
it, whether you want a million subscribers or just
get the silver play button, like my dream is for a 100 thousand people on
your channel watching your stuff and getting
really good value for it while it's great because
you're being really helpful. And two, you're hitting
the right people. So I hope you found this
course really useful. I am very open to your
comments, questions, suggestions in the
discussions forum, and we're going to talk more
in the next courses that I'm going to hone in on about
search engine optimization, how you can get discovered, how you can grow your channel, the importance of storytelling
within your video, the importance of the
titles and the thumbnails, who would have thought it
without those being good. Youtube, they're not
going to know who to show you a video to. Show you a video to is gonna be a scatter gun approach and
it's going to go nowhere. So these things
are so important. So please do make sure
that you've followed along and that you can then get more notifications from me when another
course goes up. And also let me
know if you've got questions and we'll
approach those as well. Any other courses. So very good luck to you. I hope you really enjoy your journey wherever
it's taking you, and I hope you enjoy
your trips as well. I want to thank you for being here and I'll see
you in the next one.