How to Grow Your Business Using TikTok – A Beginner’s Guide

1. Intro: Hello, welcome to How to Grow Your business using TikTok. This is a beginner's class, so if you're very near TikTok, you are in the right place. My name is Donna and that's me, a lovely picture of me there. In this class, we're going to cover off some key topics that will help you set up a TikTok account, stay consistent and basically get you going to wherever your goal is basically. We are going to look at how to set up a TikTok business profile to start with. Looking at the algorithm. Then we're going to follow through on to what posts to Cre. Then we're going to look at easy video formats that can help you build trust and drive those sales. Then we're going to cover off weekly content planning. This is really important. This will help you stay consistent. Then we're going to look at how to turn views into followers and finally, how to track your growth and improve over time. Each of these is designed to help you grow your TikTok account to get you to whatever goal that you want to do, to get people to your website, to buy things. You, this is the point of this class. Let's get started, shall we? 2. Why TikTok Is a Game Changer for Business: This lesson, we're going to cover off why Tik Tok is a game business. So as we look ahead to 2025, let's discuss why using TikTok is not just a trend, but a crucial strategy for your business. First of all, we have 1.5 billion users globally. That is a massive audience that are engaged and ready to go for new content. Next, TikTok offers a massive organic reach potential. You don't need to have large following to go viral, you don't need to spend loads of money on ads or anything. That's what makes it so good. Moreover, we can't ignore the highly engaged trend driven audiences. Users are looking to connect with the content that resonates with them. Years ago, you think, Tik Tok is just silly little dance videos. That is completely flipped. When you go on TikTok now, there is more relatable content with health regimes. There's beauty tips, people selling products, educational to do. You'll find that people are actually going to TikTok to find how to do things now. It's becoming one of those. It's a bit like Google search engine, but people are choosing to use TikTok in that manner. So the use it began with is now evolved so much over the past couple of years. That's why it's become so massive and it's become one of the fastest growing platforms out there, especially for marketers. More and more people you will find are actually embracing TikTok. They didn't think about using it, but it's actually great for brand visibility, especially if a business is focused on products and stuff, they are choosing to use this because its reach is enormous. It's massive. A lot of people, even small businesses are choosing to change their strategy of using say, Instagram to try and TikTok and the finding that it's becoming more useful than they imagined. One success story I'm going to share, this is actually during lockdown and this is one of my favorite ones. I've seen this so many times on TikTok. It is about Pierce Woodward. He started making rings from old spoons and they're fantastic. It's amazing to see his process and everything and his unique style of upselling cycling stuff attracted such a large audience, and this was just a project for him. This was just such a fun thing for him to do and to share. And those rings actually sold out in 2 minutes. So from taking something as fun as that and just popping up on TikTok, sharing his story, it led to such a big boost in his business and his business has grown since COVID 19. Lockdowns happened. It was just a project and it went the distance for him and it's amazing what TikTok can do for you. So lastly, what I will share is basically Tik Tok versus other platform. You can just see this sort of the reach of it. So the organic reach for TikTok is very high compared to Instagram. Instagram is moderate and Facebook is low, it used to be the other way around, and now you can see TikTok is becoming a very easy organic growth. Video focus is primarily Tik Tok. That's all that's on there. For Instagram, it's secondary because you can do carousels and static images. Facebook, most people know Facebook for just pictures and things like that. The viral potential for this is so much higher than Instagram. Inscram is very, very hard to get noticed, likes those comments, that type of thing. Tik Tok impressions and the reach you can do with one post is very, very high. That's why people are trying to get on TikTok more and making their content stand out because once it goes viral, their business will be booming and they'll get more traffic to their websites and things like that. So if you're still on the sidelines, we tick up, go on to the next lesson, keep doing your own homework on the side of doing this course, see if this is the right platform for you or if you've already settled, fantastic, you're in the right place and you've chosen the right platform to start with. 3. Getting Set Up the Right Way: In this lesson, we're going to look at getting set up the right way. Now, let's dive into setting up your TikTok business profile effectively. First, your username is crucial. It should be simple, relevant to your niche. For example, something like design co or nutrition coche works really well. It basically says what it is. Next, you need to think about your profile photo. This should be a clear headshot or recognizable logo that reflects your brand. This is basically showing who you are. If you've already already got a platform setup like Instagram, there's no harm in just using those images on TikTok if they're relevant. Then let's talk about your bio. This is the little tiny blurb underneath everything. This is basically where you would say what you do, what your achieving what products you sell. This basically communicates your value right away. Think of it this way. Helping who? Think about that, who you helping? Achieve what with using what. Think of it that way. Helping business owners achieve success with digital products. That could be something as simple as that. And then finally, you need to think about adding your website link. For this, a lot of people either put their website directly to that or they use Linktree. If you've never used Linktree, go and Google it. What it is is when somebody clicks on Linktree, you'll be taking to a buffer page, a landing page. On here, you can add various links, you can add products and things like that. Products is a new thing on Linktree, which is amazing, by the way, if that's what you sell. But basically, it gives people the option of where they want to go. You could put on here your website link, you could do your freebies. If you've mentioned it in any videos go to my Bio, download, such and such. This is how you do it. It's always worthwhile setting up your Linktree. So now we have our profile set up. Let's dive into the choice between business or creator account. Choosing the right type of account really matters when it comes to the TikTok experience. Crater is leaning towards the sounds. If you focus on staying current with trends, engaging with younger audience, this might be the option for you. However, if you're like me, which I would probably have a business account rather than a creator's account, I would go with the business account where it gives you valuable analytics, advertising tools, and you can really understand what people are looking for when they are going onto your accounts and things like that. You need to be thinking about how to do this. In order for you to switch between the two, you need to go into your settings, go to account and then simply go to switch account type. That's when you would choose the option, which is best for you. So this is an example of a TikTok profile that is a very big company, as you can see, 2.5 million followers, which is fantastic and it is a language account. Basically, this company does teachers language for people, which is really nice. They've kept it nice and simple. They've got the logo, I want to say AL. It stands out. People recognize that symbol, and they're like, oh, I know what that's about. And they've kept the blurb nice and simple. They've added a little bit of a twist as well on some of the wording and they've done a direct to the website. This is how you want your profile to look. You want it to look clean. You can use emojis in the actual buyer if you want to, but keep it very minimalistic. There isn't a lot of characters when it comes to it, but you just basically want to sum up what you're going to be doing. What the point of your TikTok account is for people when they click on it, they go, okay, you're doing this or you're a coach, you're a virtual assistant, your entrepreneur. What is it that you're doing? What value you giving people? Have a think what type of account that you want to stick with. You can switch between Creta and the business account, I believe, but they give you different options, but it depends entirely what the whole point of your TikTok account is. 4. Understanding the TikTok Algorithm: Let's look at understanding Tik Tok algorithm. Let's dive into the key ranking factors that make a difference on TikTok. First up is watch time. This simply means we want to keep users engaged, watching our videos until the very end. The longer they watch, the better it is, which is great. Next, we have the rewatch rate. If a viewers hitting that replay button, it translates from more reach for your content. It means people love what you've done, they find your content compelling. The more that they rewatch, the better it is. Then there's engagement. This is very similar to other platforms. Comments, likes and has, the more interaction a video gets, the more likely it's promoted by Tik Tok. Don't forget about caption clarity. When it comes to captions, make sure that they're short, but they are full of rich keywords. These are keywords that when people are searching for how to do something, it is evident in your caption, how to da da da do this. Try and include some of those keywords. Starting out in TikTok, it's really important to do your own research to figure out what other people are doing, what they're putting in their captions and pull out those keywords and put it on an Excel sheet. That's how I work TikTok. It's really useful so that you make sure that you've got enough of those keywords so that people can find your content easier. And finally, relevance. This is making sure that you tailor your niche hash tags to the right audiences as well. Hash tags are really important on TikTok. That's how you're found, as well as those captions, it finds the right audience. Have a think about those hash tags when you're putting in the captions. What I will say when it comes to Tik Tok, do not worry about these three things. Number one, number of followers. It is a common misconception that a large following is crucial for success, especially when it comes to Tik Tok. In reality, even accounts with a few followers can go viral based on engaging content. It's so different compared to other platforms where you think 1 million followers on an Instagram account. Oh my God, that person must be amazing. But you can have the same level of engagement and the same level comments and interaction with someone with say 100 people. All about your content that you put on Tik Tok that is more relevant and more engaging for the people that are looking at it. Do not worry about the number of followers. What you're looking for is basically the impressions of videos you're looking at, do they go viral? Do they have a lot of comments, that type of thing. Don't worry about that too much. Next, a lot of people stress worry about this. Don't feel pressurized. To have a super polished edited video, it has to be perfect and all that. That's not what TikTok is about. TikTok is about real things. It's not like Instagram you find, there's a lot of fake photos or photos that are very, very polished to the point where you can tell that they're edited. TikTok is not like that. It's a very natural platform to be on. That brings me to the next point. You do not need fancy equipment or lighting or anything like that to make a decent video. People love the natural backgrounds. When you're doing a video, you can walk around your house and you can show people things or you can be in your kitchen or you can be in your office. You can be sitting on your bed. It doesn't matter. You do not need this fancy equipment. You just need maybe a natural lighting coming through, just to show you and make stuff look pretty and stuff like that. But you don't need any of that fancy equipment at all. It does not make a difference when it comes to TikTok algorithm. So here are some of the best practices to trigger the right algorithm when it comes to TikTok. First of all, it is essential to grab your audience attention right away. Bam, like that. A strong hook in the first two to 3 seconds is crucial. Think of it as a way to reel them in to let them scroll and watch what's happening. That's what you want people to do. Then hash tags like we've mentioned before, are really important. Try to do 3-5. Each one, make sure you categorize them the right content, the right audience. Don't always stick to the same five hashtags that's not going to help you. Try and reach the different audiences. For example, if you are into food, you've got food video, maybe you should think about the type of audiences that would watch them. You've got foodies, you've got chefs, think about job titles, think about what food you're actually making. Can you put that on a hashtag? I think of those type of things. Don't forget to include onscreen texts. You will find that a lot of people don't watch videos with sound on. I don't one of those that likes reading on screen text, make sure that you have that. Try and leverage the native TikTok tools. You will find that the reach will grow if you do it this way. What you can do is you can create the videos on your phone and you can actually upload them onto TikTok, actually on your computer. That's where you can add in those other tools that TikTok offer, I always find the reach goes far better than using TikTok and then uploading it to another social media platform to then put it on TikTok. I always find doing it direct through TikTok itself is better for you. And finally, be consistent. We are going to talk about consistency and how to do that, but posting three times a week minimum that keeps your audience engaged, signals the algorithm that you're an active person. Because what you'll find is, if you don't post for a while, TikToks like, this person is not active at all and none of your content will get shown to anyone. You want to be showing that you're regularly doing stuff. It's exact same on every other platform. The more active you seem on something, the more your content gets shown to your audience. Hopefully, that's given you a lot to think about, and we will be moving on to the next lesson. 5. Creating TikToks That Grow Your Business: In this lesson, we're going to look at creating TikToks that grow your business. Let's dive into some beginner friendly content ideas to get you started. First up, consider answering FAQs. This is actually a really popular one where not only can you showcase your expertise, but it also addresses the needs of your viewers. The next one is to share your story of business journey. People love to know how you got started, how you're doing, you're ups, you're downs. They love it. It's real, it's natural and it's actually a really nice idea to share on TikTok. The next one after that is really popular now actually because things on TikTok Curve swiftly moved away from the silly dance videos. There are plenty still out there, but we're now looking at how I started this, things I've learnt, how to videos, mini tutorials, more on educational pieces and how to guides and things are actually really popular. You'll find on Google, a lot of the links will take you to a TikTok video now. It's actually, interesting. A lot of people that already use TikTok, when they want to learn anything or how to do anything, they will go to ThikTok first. Demonstrations as well or digital walk throughs are really popular. Anything that shares what you're doing, what you're working towards, how you do anything is really, really popular on Tik Tok. Have a think about the type of content that you can share, what you want to share, the types of things that you want to share educational things. For example, coaches and stuff will share little tips and tricks and things like that. They show snippets of what they do. You don't need to share actually everything that you do. You can share a tip that can lead them to a service that you offer or a product that you share. Have a think about that. Let's look at filming. Filming is one of the most nerve wracking things that people worry about. Especially if you're starting on Tik Tok, you just need to not overthink this. Filming is a natural thing. It doesn't need to be perfect. It's all about these tips that I'm going to share. So first of all, use natural light in your window. Have a look, go around your house with your phone, pointed at you just to see where the natural spots are. This is if you're going to be you talking at the camera thing that brings me on to the second one. Talk directly to the camera. It's really, really important that you're looking at the camera, you're not looking down, not looking left, right? You want people to be engaged with you, looking at you and you looking back at them basically. Next, add text to summarize your points as well. It's really important to add text, so it reinforces your message, people that don't have sound, for example, still understand what you're sharing, that type of thing. Make sure you add text to all of your TikTok videos. The next one is about B role and voiceover. If you're a camera shy like many of us are and really don't like sharing a face, I'm one of them. Bole is the answer to your problem. What you can do with B roll is basically it's just shots of various settings, like a cafe or around or doing something. That's what B roll is. It's not actually focused on one single thing as such. What it is its purpose is there for you to basically add your text to it, your voice over it. And you'll find that you get a lot of reach doing this. What I will say, it's all about the text when it comes to using Broll. Make sure that your text has a really good hook and it shares something of value. What I will say is use your voice over for this. Don't just rely on just adding text to a video, bam, done. It won't get you the reach you think it will. Add your voice, add your thoughts, your feelings to things that you're sharing because people will really respond well to that. Even if you don't share your face, your voice is the next best thing. And finally, make sure your videos are 30 to 45 seconds to start with. I will give you a quick tip. If you are doing the B Roll Avenue and you don't want to a face so much, go on to Etsy. Etsy has tons and I mean tons of people out there sharing BO products. Go on there, have a look. There are B roles for APS everything. If you are going to be sharing very spiritual things and stuff, you will find tons of Broll videos that you can use and then just add your text and your voice over on top of them. And finally, the hook will help you. The hook will grab your audience attention instantly, and that is what you want. You need to have a compelling opening that will get your audience going, What else are you going to say, how do I do that? I had a look and I've provided some examples of basically typing the words, three mistakes I made and these are the videos that came up. They're all very different, all different styles, but there's a lot of faces involved, and the viewers are very different, as you can see as well. It's all different. It's all about the messaging as well in these videos. But you want people to basically go, why am I watching this video? Why should I watch to the end? That's the whole point. Have a think about the hooks. At this point, it's probably a really good idea for you to do your own research. Go on to TikTok if you haven't signed up, have a look at the people in your niche. If you're not really sure, just have a broad look and see what's out there at the minute and see what content people are putting out there. For example, if you do have a niche, say, for example, you're a virtual assistant, you can type that into TikTok and see what people are sharing. See the style that they're using, see if people are leaning towards B role or their face and the views and that type of thing. But spend some time doing this and think about what kind of person you want to be on TikTok? Do you want to be somebody who shares valuable content? You want to share products, you want to share funny things? Like what is it type of content you want to be sharing? Do some research and then move on to the next lesson. 6. The 5 TikTok Formats That Work for Business: Let's look at the five TikTop formats that work for your business. First of all, there's talking head format. This is where you present tips straight to the camera. This is a fantastic one for service providers, educators, and it creates that personal connection with the viewers. The next one is voiceover and B roll options. Imagine filming your process while narrating your insights. This format works really good with creators and designers and showcases your work dynamically. You can use the B roles as well with text as well. That is another option too. Then you've got product demo. This is where you're showcasing of a product and it's great for e commerce businesses. The one on the right, ELFE, that is actually a product based company and basically what they're doing is showing the ELF product at work, they demonstrate its uses, its texture, all kinds of things. It's really interesting. You can see by the viewerships on how popular it is. Then you've got educational lists. These are great way of sharing three ways, two or five tips four or that kind of thing. This method is not only easy to create, but it's also highly engaging for your audience. Finally, the storytime format. This is where you're sharing your customer wins, behind the scenes, things that will build up trust. So when it comes to it, which one should you be starting with? I've broken this down for you. Talking heads are generally useful for coaches, service providers, educators. Then you have voiceovers, great for artists, designers, makers, DRI creators because you can show everything that's going on. Then you've got product demos. If you are ecommerce seller or digital products seller, this is the really great option for you. Isticals work best for content creators, showing tips, screenshot this if you need to for reference. But it's a really good guide on what works for what company. And story time. That's personal brands, freelancers, and small business owners. If you're not sure what list calls are, that's basically creating a video with a list of five bullet points. That's what listicles are for. But these are really useful. What you'll find is a lot of this, you don't actually need to show your face. If you are not sure about something or you don't want to show your face, there are some really good options here, but you just need to think what kind of business or what kind of creator are you? 7. Simple Weekly Content Plan for Beginners: This lesson, we're going to look at simple weekly content plan for beginners. To start with, I recommend aiming for three videos per week. That's because it makes it a more manageable pace for you that builds your consistency without overwhelming yourself. The types of posts you can focus on each week is one of them can be about a tip or educational video. This is your chance to share valuable insights with your audience. Number two, you could do a personal story or journey posts. This creates a relatable and trustworthy brand and profile about you. And the last one could be a soft sell or a product showcase. Here you're gently introducing your offerings. You're not throwing it in their face every single post. You're only doing this once a week kind of thing. You've got value, you've got personal, and then you've got your offering. That's a really good mix of types of posts that can go out. So now we've covered our simple content plan. Let's have a look and an example right here. This example is on Mondays, we kick things off with a how to or tip of the week. This format not only establishes your authority, but provides immediate value. Then you've got Wednesdays, you're sharing a business story. This could be a mistake you've made, a transformational experience. Personal stories really resonate well with people. Then on Fridays, it's your time to spotlight off our product. This is your chance to convert your viewers into customers, make it as compelling as you can. Now, I've got a few more examples and these are all centered around captions. Captions play a crucial role in attracting your viewers, encouraging them to engage with your content. Here's a few examples. For example, struggling with pinpoint. This directly addresses a challenge your audiences faces and invites them to find a solution with you. It actually is a really good hook of struggling with this, stay tuned. It's really good. It's what keeps people watching. Then you've got the other one, which is this changed everything for my business. This personal touch not only creates credibility, but it creates an emotional connection with the viewers. You're sharing something that they can relate to a bit more. Finally, the last one, here's what I wish I knew when I started. This is great because this resonates with people starting their journey in the beginning and then they're looking to you as an expert as such because you're sharing what you wish you'd known. By corporating these captions, you can enhance the impact of your videos and it really encourages more interaction and it can keep the momentum going as you move on. So hopefully this is giving you some insights into planning. Your plan doesn't need to be very detailed. It's just knowing what focus you want to do for each week. But try and stick to the same format. I'll make your life so much easier for every other platform that's out there, a lot of people do the same thing. Mondays will be one focus, Tuesdays will be another. But for now, just stick to three posts per week with a different focus on each one. 8. Turning Views Into Followers & Customers: Us, and we're going to cover off turning viewers into followers and customers. Now we've covered off engaging captions. Let's focus on clear course actions or CTAs, as I know. Here's a few examples. These are the effective ones to actually get your audience to actually do something. We've got follow me for tips, so invites them to join the community, grab my free guide in the link. It offers immediate volume and positions you as a helpful resource, which is always really good. DME start for info. This creates a personal connection which can foster trust. Finally, comment, if you want the template, it encourages interaction and builds engagement. All of these are asking someone to do something. Remember, these clear call to actions are essential in guiding your audience through the journey with you. Next, we'll transition into conversion best practices. So First of all, remember the golden rule when it comes to social media. You've got build your trust by providing 80% value and 20% promotion. You need to be thinking about this in your plan as well. You can't just go promote, promote, promote, promote. It's not a good balance and it doesn't create a genuine connection. Think about the balance of you need to be building trust, education, you need to be sharing lots of stuff. Everything needs to have a value to it, but then slip in your promotion as well. The way to do this is by offering freebies or lead magnets. These are really useful for a lot of people, but it needs to be related to your niche as well. For example, if you are a virtual system, your freebie could be around a lead magnet about services or contracts and things like that, which will entice people to sign up. And what you can do when it comes to this connection conversion is to include them in your link bio, which is the number one strategy that people tend to use. So when people click on Ubo, you can have a set of series of buttons for each of the freebies that you've got to basically give to people. That's why when I mentioned an earlier lesson about Linktree, definitely definitely set them up. It will make your life a little bit easier and the fact that when you add text to your TikTok or you write it on your actual TikTo video about heading to bio, they have somewhere to go. So I have got a lovely example here for you of a TikTok funnel. It starts with a hook and then it leads to a tip, and then the quarter action is the freebie. Then you've got your story, your transformation, like what happened, and then it leads to an offer. Same with demonstration of a product showing the value, the benefits, then that leads to a quarter action to the product. That could be an offer that could find out more or we've got something new in store, that kind of thing. But all of these funnels lead to something. That's the whole point when it comes to Tik Tok. If you want to turn your followers into actual customers, there needs to always be quarter action, a purpose for somebody at the end of watching your video of what do they actually get? Make sure that you write compelling quarter actions at the end and talk about the offer as well if you want. When you have your content plan out on say, the Friday you're doing promotion, talk about the benefits of it. What's the value of it? You can still link that into why someone should actually sign up to something or download something. Have a think about that funnel for you. It might be the fact that you just want people to funnel into your website or sign up to the service or get in touch with you or however you want to do it, it's entirely up to you, whether you're a business or you're just setting up a profile. But have a think about that journey for your audience. 9. Using Hashtags, Captions & Audio Effectively: Welcome to this video on using hash tags, captions, and audio effectively. Let's start with hashtags. Hashtags are crucial for your visibility and engagement. With each TikTok, aim to use about three to five hashtags. Make sure that you mix them up as well. When I say mix it up, try and use a combination of niche specific, problem specific, and trending hashtags that are out there. So for instance, you might use hash tags like freelance marketing, hash tag digital products, hashtag productivity tips, you'll use just different ones. For every video, try and use them specific to what the videos about and try and mix them up as well. Don't use the same five for every video that you're using. You need to be changing them up so that you reach different audiences. Now let's look at captions. When it comes to captions, you need to keep them short and benefit driven basically. Think about what value you're offering your viewers. For instance, you might say, on one of your videos, need better focus while working, try this five minute reset, link in the bio, and that's it. This approach not only grabs your attention but also guides them to take action. This is an important tip that I'm going to share with you now. Don't forget about readability. When it comes to it, there is nothing worse than looking at a video and going, I can't read it. The font doesn't look great. It looks like every other boring video I've seen and it's not eye popping enough. I actually provided an example. This one stood out just because of the colors, it's like, boom, it pops. Think about that. You're thinking about when people use TikTok, they scroll quite fast. You need something and go catches their eye immediately and go, I want to know what this is about. Think about that when you're adding your captions as well. And audio tips. Using training audio can significantly enhance your Tiktof videos as long as it aligns with your niche. That's really important. This is about capturing the attention and creating a connection with your audience. Have a look at what kind of videos are out there, audios and see what actually fits. You don't want to be using something that doesn't pair very well. But it's also really important to add your own voice or text to it as well because this personal touch really helps express your unique perspective and your brand identity. Finally, the one thing as well, that you need to be aware of, is if you're promoting products, avoid copywriting music. It's really, really important ensures your content remains compliant and accessible. If you don't more than likely will ban your account. If you've spent a long, long, long time building up your account and you've got great following and all of that, you don't want to end up getting banned because of copywriting issues with music. 10. Tracking Analytics to Improve Performance: In this lesson, we're just going to look at tracking analytics to improve your performance. So TikTok metrics that really matter. These are the four ones. What you have to understand, it's really crucial to understand what truly matters for your content success, and these metrics will show you that. The first metric is your average watch time. This tells you how long viewers are sticking around for. The longer, the better really. Next, you have the completion rate. This indicates how many people watch your video from start to finish. So a higher completion rate shows that your content really resonates with your viewers. Then we're going to look at shares and save. This action is really significant and understanding that your content shares value. People will not share and save anything if it's not worth any value to them. You'll often save something if you want to remember it for later or you want to refer back to it, which shows that it's valuable. And finally, the other metric that gets overlooked is the link clicks and your profile views. This metric gives you more insight because it actually shows that people are interested in you, your profile and basically, you can get a lot of understanding what happens when somebody is driven to your website, your profile, if you have a linked to a Linktree, you can actually there's a tool on it, that's analytical that basically shows where people are clicking and that's really insightful too. If you're finding out that your freebies are clicked on quite a lot, it's worth doing a few more. The more traffic you can get, the better it is and the more you can grow your email list or whatever you're planning to do. So this is a really good idea to do each week is a weekly analytics review checklist. What this will help you with is understanding is your content valuable? People like it, and how to grow your following. Each week, ask yourself these questions. Which one was the best performing video this week? What was the topic? What was it a really engaging topic? How many people liked it, shared it. Did they do it the week before? Is there a pattern of people really interested in you talking about digital products? Are your followers growing in numbers? Is it going the right direction? People unfollowing you? Have a look at which one videos are converting into clicks as well. If you've got a call to action to say for a freebie or anything like that, and you've been posting a lot about it, doing lots of videos about it, and it's actually converting those people to actually click and download the freebie, then something's working. This is a moment where it basically tells you what's working and what isn't, and what you can improve on. The good thing with this is it tells you basically what you need to be doing or working on next, really. What I will say is don't ignore this sort of checklist because you might find that you'll spend months and months and months just doing the same thing day in day out. You have to adapt your content, your style, things like that until you get that sweet point of you seeing a lot of growth, just seeing a lot of content being liked and shared and a lot of impressions, and that's what you're aiming for ideally. And finally, um, I'm just going to share optimization tips. These are just a few little tips to take away today. So first, consider reposting your top performing videos. There is no problem doing that at all. On every platform, people repost some of their videos, the posts they did five, six months ago, the top performing one, not the ones that don't work. This is just basically maximizing your visibility because sometimes people wouldn't have seen that video five months ago, but they will today because your growing account is seeing more people and reaching more people. Next, if certain hooks or formats don't really perform, tweak them, change them. See what happens if you're adding a button or call to action at the bottom saying head to the bio, change it up, change it into a different style, change the color of it, change in arrows. See what makes a difference. It's all about trial and error when it comes to TikTok. It's the same with any platform, really. Another key strategy is test one new idea each week. This keeps your content fresh, allows you to discover what resonates with the audience. I always find the first couple of months on a new platform, it is a lot of tran error. Don't just stick to this is what I'm going to do. If something isn't working or it's not growing or anything like that, try something new, go wild. It's a lot of the time in marketing terms, it's about AB testing. You could one week do a video, and then the following week do the exact same content, but different style and see what works. See what resonates with your audience. What stands out? And finally, if you get time to do this, it's great to track your progress. This is really important, especially if you have a business and you want to see what does really well. Maybe you promote digital product every week. You want to see if that actually is leading to any sales. It's always a good idea just to write it down. It's nicer to see the growth happening and do it on a simple spreadsheet if you can. You can look on TikTok analytics. I think it's got a restriction of how far back look. Um but it's just worth doing just to see if things are working. You could even write on tried this new idea. You can write notes about things that you've tried and tested so that you're not repeating them again, or you might repeat them in three or four months and go, actually four months ago, it didn't work. Let's try it down, see what happens. It's always worth just tracking it down. I really hope you've enjoyed this class, head over to the projects and have a crack at the projects and upload, put some feedback down, that'd be great and look forward to seeing you at the next class I'm creating.