How to Grow Your Business Using Instagram (Beginner-Friendly Strategy)

1. Introduction: Welcome to this course on how to grow your business using Instagram. Hello, I'm Donna and I will be your tutor, and that's me on the right hand side. In this course, we're going to look at how to create professional Instagram profile. Build a strong content strategy, looking at the uses of real, stories and hashtags, how to grow your audience and engagement, and to convert follows into paying customers. This course is designed for beginners, so you're in the right place if you're a beginner and is ideal for small business owners, freelancers, car tank creators, digital product sellers, or anyone interested in learning more about Instrum for their business. Let's get started. 2. WHY INSTAGRAM STILL WORKS FOR BUSINESS: So in this stem, we're going to look at why in Scram still works for businesses. Firstly, there are 1 billion monthly active users on the platform. That is a lot of people. This means that your potential audience is vast, offering incredible opportunities, engagement, and reach. Next, I Scram Bos strong reach potentials. There are loads of different features like reels and Explore, and these tools can elevate your content visibility significantly so you get to reach new audiences that probably wouldn't have come across your content without using these. Next, it is a really good community building platform as well. People love seeing videos and videos ideally more than anything at the minute, but they like seeing pictures, they like seeing stories, and that's what's great about antagram you can tell a story that captivates people and creates that community, that loyalty to businesses, basically. It makes it a really good platform for businesses. Lastly, when it comes to this platform in particular, it is great to do personal branding and product promotion. There are so many different ways you can do it on Instagram that can show off the product without actually feeling a bit salesy. That's what people love to see on Instagram. They like to find the latest things. Instagram has the shop feature as well, which is really useful, especially if you're selling products. You can link back into shop. It's another feature that is built into Instagram to make it work for businesses. So let's jump in to understanding Iscrams algorithm. This changes often, I'd say, so it's worthwhile keeping up to date with it. But these are the main things that you need to think about. First, it's really important to note that the algorithm primarily focuses on relationships and user interests. That means the more your audience engages with your content through save shares and direct messages, the more visibility your post will gain. Secondly, video content is prioritized especially reals. If you're looking to enhance your reach, incorporate engaging video content is really important. Lastly, while following count is often a big thing for lows and people, it actually doesn't really matter that much. As long as you're consistent, you are interacting with the audience, you're building real connections. There are loads accounts out there that have thousands and thousands of people following them, but they have very little engagement and very little interaction with the people that they have as followers. And finally, I'm just going to dive on to the key business features that are there. We've briefly said that there is some tools out there that are really useful. With Inscrm it has a professional dashboard. I particularly like this. This is an example from my account because it gives me all the insights into the views, interactions, new followers, the content shared, and it gives me an opportunity to figure out what works and what doesn't. Next month I could be like, let's try this. It's always worth looking at that once you've set your Inscrm account up or if you have already, have a look at it. Like I mentioned previously, it does have an in app shopping feature on it so you can tag your products and make it easier for your audience to basically click and buy off of you basically. With Instagram as well. I I think you can get two websites basically linked in your profile. What people tend to do is they'll do a Link tree, which is basically a landing page with multiple links for different things, and then one directly say, for example, to their shop so that you give everybody the opportunity to explore what you do basically. I think that's a really important part that you need to be setting up as well. So overall, Instagram really works business because it has been designed in so many different ways to actually help customers reach a businesses store, their websites. They've made it very easy journey for many people. These extra tools which have been developed over the couple of years now is actually really benefiting businesses. It's worthwhile having a look at InscAM If you are new to this and you really haven't actually had a look at InscAm before set up an account, change it to a business account. I will tell you how to do that in the next lesson, but have a look. Just have a look at the professional dashboard, have a look at the tools on there. As you can see in the screenshot, there's best practice, inspiration, ad tools, branded content. There are tools there to help you understand Inscram as well. You're not left in the cold not understanding how everything works. If there's any changes, this is where you'd find it. Have a go, have a look, and let's move on to the next lesson. 3. SETTING UP FOR SUCCESS: In this lesson, we're going to look at setting up your Instagram account for success. So let's talk about optimizing your profile to begin with. This is a really important step and I've actually provided a nice little example from Blue Host where they've really optimized every aspect of the profile to make it stand out. We're just going to go through some steps now. First of all, it's really important to have a clear and recognizable profile photo. You can use your logo or you can use a picture of yourself, whatever works, but it needs to look very professional. Next, you need to choose a searchable username. This should relate directly to your name or your niche, making it easier for people to find you. When you're doing this, what I will say is do some research around the names, the user name type of thing. If you are on multiple platforms, you want to stick to the same username across all of them, it just makes it easier for people searching for you and your brand to find it a lot easier. Next comes the bio. This is the fun part. In the bio, you need to include who you're helping, what you offer, and a call to action. For this example, they've done two sensors, and then underneath is their Boink, which is perfect, good setup. Then that brings me on to the link. So for many people, you get two links that you can add on to here. You will set up using Linktree, if you've not seen it, do a bit of a Google search. Stand Sor is another one. It's a paid for service where you can host certain things on it, but it can be very limiting or you can use a direct link to your website, whichever one works for you best. If you want people to go straight to your website because Ups, everything is hosted on there, feel free to do that. It's entirely up to you, but it's really important to set these three clear things up to start with because then you get found a lot easier. When it comes to content, this is a really important aspect of Iscram. I am going to go into a little bit more depth in the next lesson, but just so that you get a feel for Iscram and to make your account successful, you need to be looking at content pillars. When it comes to this, you choose 3-5 consistent themes that reflect your business and your audience needs. So a few examples of this is educational tips, behind the scenes, testimonials, product features, motivational content, that type of thing. But try and keep it consistent week in, week out. But what this does is it will basically create a account full of information and different posts. There is nothing worse than having an Instagram post where all they do is promote themselves. They don't share value, they don't share something funny or witty or personality behind the brand. That's why we say that it's important to have these pillars of content that, for example, you can do every Monday, it can be an educational tips and then so on with the rest. But it's really good as well, especially when you're planning your content as well. You know what kind of focus that you've got per day as well. Have a think about your themes. But like I said, we are going to look in depth about content strategy in the next lesson. 4. CREATING A WINNING CONTENT STRATEGY: In this lesson, we're going to cover off creating winning content strategy. Let's dive in. It's really important to understand the four ease of content. First of all, educate your audience. This is your opportunity to provide real value. Think about what knowledge or skills your audience is seeking and how you can deliver that in a fun and engaging way. Talking of fun is the next one, which is entertainment. This is where your creativity can shine. You can use humor, trends, relatable scenarios to capture the attention of your audience. Remember this though, content that is entertaining is often shared more widely. That brings us on to number three. We have engaged. This is really, really important. Start conversations with your audience through questions, polls, and interactive stories. Engagement is not just about s, it's about building community around your content. And finally, is E. Most of you are here because you want to use Instagram for your business, so this is a really important one. Be clear in what you're promoting. You want your audience to understand what you offer without it feeling very pushy. Share the benefits of things, show the product being used, share testimonials. It all links into promoting the product or service that you have. So we'll talk about formats now. There are a few different types, as you can see on your screen right now. First of all, we have reels. Reels is a really, really popular option for many insgrammers. These are fantastic way for you to expand your reach. I find that me personally on my account, reels reaches the non followers basically on my account more than any other format, it's worth doing. Carousels are perfect for tips lists or even telling a story. They encourage users to swipe through which can increase your engagement. Next comes the normal static posts. These are great for just showcasing a product visual or sharing a quo, that type of thing. Finally, is live stories as well. These are great at sharing behind the scenes, things that are going on as you're doing them. It helps your audience feel connected to you as well. And finally, here's a really good example of a weekly content plan. Monday is educational real, you're sharing a post about something that really creates a sense of value for them. Then you've got Tuesday, so you could be sharing some tips. This is a really great way to engage your audience as well and keeping them doing something. Wednesday could be your focus about interactions. Think about the polls and open questions, you're inviting people to give you feedback. Then you have Fridays, which is an opportunity to share your posts about products, services, that type of thing. Finally, Sundays, you can do a check in or a personal reflection or say what you've done that week. All of these aspects have different purposes. You want to give value. You want to create loyalty. You want to build a community. You want to showcase what you do, so that links into the earn side of the content. And finally Sunday when you share something about yourself, that's showing off your personal brand, showing basically who you are and adding a touch of personalization to your branding. That's really, really important is adding that personalization. You'll find that the more personalized you can be, the better your Instagram will grow. So hopefully that's giving you some thought. Sit down, think about the four Es of content. Then think about the formats that you're actually interested in. You don't need to stick to this sample content plan I've done, but it's just a basis basically for you to think about. But try when you're planning out your posts for the week is introducing different formats. Don't just stick to static. You'll find that you will not reach your wider audience. Test a few different things, try out different styles, that type of thing, but have a sit down and have a think of what content you could share. 5. REELS & STORIES THAT DRIVE ENGAGEMENT: So let's look at reels and stories that drive engagement. So how do you create an effective real? Wow, good question. First up, it's all about the hook. You have just two to 3 seconds to grab your audience's attention. Think about what will resonate with them instantly. Next, don't forget about text overlays, and captions. Many viewers watch with the sound off. Make sure your message is clear even in silence and I'm one of those people as well. Lastly, always end with a call to action. This could just be simple as encouraging viewers to follow you for more insights or just to click on the link in your bio. Remember, while trending audio can boost engagement, it's essential to always stay on brand. You might think that you need to add audio to every single reel, but you don't have to. It's entirely up to you and your branding if it suits or if it takes away from the message, that's something that you need to think about when it comes to the audio side of things. Now I'm just going to share some ideas depending on business type. This will hopefully get you thinking a bit more. So if you're a digital content creator, then a good thing to showcase is the creation process, demonstrating how templates are utilized, how they're created. This gives viewers a clear insight into what you're offering. If you're a coach, for example, educational reels can be really incredibly effective. Think about sharing three tips for such and such. This can provide immediate value to your audience and it establishes you as an expert too. Next, if you're a service provider, try doing time lapses, behind the scenes, that type of thing, you might also want to frequently asked questions as well in a very quick format, making the content both informative and engaging as well. And finally, if you're a product seller, demonstrating how your product works, sharing customer reactions or showcasing before and after really resonates with your audience. These visuals can create a strong emotional connection with your potential customer and can lead to them actually finding out more and probably buying from you as well. Now we've done reels. Let's have a little look at stories because stories are very different. They are very different tools and different meanings as well. When it comes to stories, you can showcase behind the scenes, your daily life or very short sneak peeks at things that you're doing. You have to remember that stories only last for 24 hours. They're only showcase to certain people as well. Keep them short and sweet as well. I will say as well, make the most of the interactive stickers out there as well. People love this type of thing as well. It gives them a reason to click on their phone, interact, have their say as well. Have a go at playing with the interactive stickers. There's polls, sliders, questions, all types of things. To access these, you actually have to be on the Instagram app for you to be able to add them as well. So if you can't see them because you've uploaded a video onto a different platform, this is why. You will only ever see them when you're using the Instagram on your phone. With stories as well, bear in mind that you need to be having a balance of the promotional stuff, the engaging stuff, the personal stuff. You need to still have that mix, the same as your normal posts on your account. It's good to have a variety because people who actively follow you want to see different things. I don't want to see every single story about a product. I'll put them off and they'll probably unfollow you. The last little tip with stories is if you, for example, are a product seller, what you can do is you can add those stories you create your products to something called highlights. On your Instagram account on the profile just directly under your bio and your website, and there is highlights and what these are a way to showcase different things. For example, one highlight in particular, could be showcasing all your products. You can save all the stories relating to products into that highlight. People click on it and it'll be a quick flick through each of those videos that you created. It is worth doing, but you need to be doing it as soon as you've posted the stories. Once the story is gone, it's gone, basically, unless you upload it again. It's important to think about as soon as it goes live, if it's really useful, add it to your highlights. With your highlights, you can have different sections. You create these by the way. You can name them whatever you want. You can add whatever you want to them as well. Some people do a mix of products and then they name it products as well. So about us and there'll be videos of the team and where we work, that type of thing, and so on. You can create a bit of a library as such of your highlights from your stories. Your stories aren't lost as such after the 24 hours, you can still keep the relevant ones as highlights, which is really useful. Hopefully, you found this insightful and we'll be moving on to the next lesson. 6. HOW TO GROW ORGANICALLY: Let's look at how to grow your in scrum organically. Here's some useful tips. Let's start with hash tag. Hash tags you probably had or if you haven't had, are a big deal. Years ago in scam, you used to do up to 30 of them, to be honest, and that was excessive. Now it's been cut down to about five to ten. But what you need to do when it comes to hashtags is be really selective in the types of hash tags that you're using. So you need to be able to have a bit of a balance. You want some hash tags that have a large audience, a large following, and you need some that have small, so they're more niche basically. So on the right hand side is a perfect example. So there's only a few, but they're very different. You've got wedding planning, you've got wedding, perfect wedding, website design, you're throwing in people interested in website design as well into that. They've picked out the relevant parts that are related to that post as well. When you're looking at them, do a bit of research. For me, I did a spreadsheet. What I do is I look at other accounts, very similar to what I'm going to be creating. I look at the hashtags and you can actually click on each of the links of the hash tags, and it will take you through and you can see how big an audience they are and note it down. Then what you can do is you can categorize them by large, medium and small. Then when you do come to post, it makes your life so much easier because then you can just go, I'll use this one, this one, and this one and you've got a bit of a mix. Next is your engagement routine. This is another way that you'll grow it organically. It's really, really important to make sure you've got a bit of a routine when it comes to Instagram. Engagement is key in building your following and star commenting and just growing your account. Every day I do this is spend some time commenting on posts from accounts in your niche, respond to all your DMs, your comments, interact as much as possible with your audience. You do not need to spend ages doing this. I think the common misconception with Inscram and all social media is you have to be on there for hours per day. Don't because that will stress you out. What you can do is do 15 minutes in the morning or 5 minutes in the morning, five at lunch, and five at the end of the day. It's entirely up to you how much time you want to dedicate to doing this. But the sweet spot is around about 15 to 20 minutes per day. What you're doing is you're just growing your account slowly with the right people following you and you following them so you can learn from other accounts as well. But it's really important to make a note on your phone to make sure that you are consistently doing this and you'll be surprised on how quickly you can grow an account by doing this. One of the accounts that I had grew from nothing to probably about 500 in a matter of months, probably even less than that, to be honest. I just through commenting and stuff. What you will notice as well, the more you engage, the more people will engage with your content as well. You'll start to notice a rise in likes, shares, not just following, but all of that as well. It's really important aspect to growing organically, really. It's only 15 minutes a day, which is nice. Another suggestion is to do collaborations and giveaways. Giveaways is probably only going to be relevant to people with actual products. It could be digital or physical as well. Giveaways is actually really good idea to grow your following quite well. I've hosted one and I got 3400 followers in a matter of three or four days. As long as you've got a decent prize to give people jump on the chance, simple entry of follow, and comments, and then basically you just send them whatever it is that they've won. And what I will say when it comes to giveaways, it's really important when you're talking to the person who won it to actually ask them to share the product or something or share a post that links back because that's still engagement, that's still a bit of a collaboration. And it's really good as well, especially if you host another giveaway, people will be more, they're more invested in actually entering because you've done it before and the prize is really good, it looks good, and the person really enjoy it. It's all building up on that community aspect of things. Um, another way to grow your account is to partner with similar sized creators or businesses, do a bit little collaboration. As you can see on the post on the right hand side, this is Blue Host. They collaborated with another account, but they shared them by put an ad and the name of the person. But basically, what this does is it just builds up your brand a bit more in a different way as well. So now their followers are going to see um basically see that post and they're like, Oh, okay, so they did something with such and such. It looks really good and then people find you a different way because that's all you're doing is finding and growing your accounts in different ways. Another aspect is cross promote offers to each other's audiences. You can do that as well. If you're working really closely with a creator and your niches are very similar, you can cross promote each others. It's another way for their audience to see your stuff and your audience to see theirs, basically. And finally, my last last tip is when you post something, say, for example, you post at 9:00 A.M. It's really good idea. It's a bit of a sweet spot that many people have noticed is always engaged 5 minutes after it's posted or even up to an hour after it's posted because that's where you're going to get noticed a lot more and you'll see that there'll be a lot more interaction because it's the top of the pile, if you think about it, like a pile a close, it's at the top because it's just been put out there. But the more you interact, the more you comment and talk to people at that point, it stays at the top of the path for a little bit longer and it gets seen by a lot more people. Hopefully that's giving you some ideas on how to grow organically. What I would say is, do your hashtag research, create an engagement routine. Then when it comes to collaboration side things, that's once you're a little bit more established, then you can look at that evenue as well. 7. TURNING FOLLOWERS INTO CUSTOMERS: In the session we're going to look at turning followers into customers, which is what we want, especially as a business. Let's first look at conversion focused content types. There's a few there. First of all, showcase transformations, look at before and after examples. These are really good types of content because not only highlights the impact of your product or services, but it builds the trust with potential customers. They want to see the thing actually be used. Next, you could share Klein or customer testimonials. These real life experiences resonate deeply with customers and they're a bit of a deciding factor for someone. When you look at restaurants or anything like that, you look at Google reviews or if you're going to hotels, it's trust pilot, it's the same with sharing testimonials. The more you can show that the customer is happy with something and it was useful, that type of content, the more likely they'll buy it from you. The next type of content is the value pack posts that naturally lead to a call to action. This means making sure your content provides genuine value while seamlessly guiding them towards the next step, which is basically saying, go to my bio or go to my shop, that type of language. But they full of value. They're showing the reason for doing something or they're just leading to a product that they've used. Finally, is explaining about your offer. You need to be solving a problem that is basically and the main reason why people buy things is it solves an issue. You've got a problem with something. Well, here's the answer to it. That kind of content really does well because not only people were looking for the answer, but you've given them a solution, which is nice and simple. Click on this button. Here you go, problem solved. Think about what kind of problem your products will basically be solving for the person. Is it making people's lives easier, or is it actually a good product because it helps them with their health, for example, that type of problem solving. Then we briefly talked about highlights. Like I said, highlights are really, really strategic content type. As you can see in the example, I've actually found them with all of them filled in and they all have different meanings. For example, each of these highlights will be around a sole focus, basically. But it is a very powerful tool to showcase your offerings, your products, that type of thing. Consider creating a start here highlight, specifically for new followers. This can guide them through your offering. This is for people that have never seen your content before. Then think about adding highlights like FAQs or your reviews. Like we said, reviews is a good thing. This not only addresses the common queries, but also builds trust through social proof. And lastly, remember to keep your highlights branded and visually appealing as well. The consistency really matters. It reinforces your brand identity. A lot of what you'll see at the top of this as well, you can actually change the covers to be specific icons, specific colors, whatever you like. But you can actually change those highlight images, as you can see in the example to a different design, which is really important, especially just to keep your brand consistent and that's a nice thing to look at. And finally, conversion tactics that work. I'm just going to share a couple of the main ones really. First, considering using call to actions on pretty much everything, to be honest. For example, you could invite people to DM me with the word guide. This is a very clever tactic, by the way. You can set it up using apps like Manichat. Basically, when somebody types in guide into your story or into your post, wherever you put it, they will get a direct message from you. With the guide and it's all automated. Things like this can be automated, you don't have to say, they didn't get it immediately. It can be a little bit off put in when you type in the word guide and nothing happens. You can automate these types of things. Then you can add things like links into the bio obviously, so different landing pages on mine, I have Linktree, What I have on my Linktree is my products are on there, then you scroll down and there is certain guides, and then you scroll down even more and there's freebies. So there's different options for people. But what they'll do is they'll all go to different landing pages, different website links. Whatever the person wants, it's on there for them to select. That's another option. If you don't want to do the direct message me kind of thing with the guide, then the next thing is just basically saying, Hey, why didn't you head to my bio? That's a really good quarter action. The next point is about creating a sense of urgency. You will find limited time offers or countdowns can significantly boost your conversion. It prompts people to do something like now. If you say, 1 hour left for the sale on this and you get 25% off, people are more likely to buy something if there's a sense of, I've only got an hour to decide compared to this offers on continuously, it has no impact, but if you say it's ending, you'll see a definite rise. And then finally, another conversion tactic is to automate your replies for common queries. It's really useful, especially if you do a lot of products and people are asking certain questions and things. You can do automated replies to specific questions already preset so that they get an instant answer. Because that's the good thing is the quicker you give them the answers that they need, the quicker they are going to convert. That's a big, big tactic when it comes to Instagram is setting all these little it bits up, to be honest. So your next task, as I like to give you tasks throughout this entire course, is to look at your conversion focus content. What kind of thinking you share? Then think about your highlights and what you would name them, what you'd like to share. Then finally, look at the conversion tactics that I've just shared. Have a look at apps that will automate your messages on your actual posts and look at automated replies on your actual messages as well. You can do the messages through Meta Business, but you can YouTube there and it will talk you through it. It's very, very simple to set up. You can set up the question, you can set up the answer. Very straightforward, but it is worth doing. The more you automate things, the more pressure it'll take off you to be like, I need to respond instantly to every single message. Now you've got something that automates that for you, makes it nice and easy for you. You jump in when you need to jump in basically. 8. ANALYTICS & WHAT TO TRACK: Is your final lesson, finally, and we are going to cover off analytics and what to track. On Insgram they have something called Iscram Insights. This is where you'll find all your analytics. You can find out what works, what doesn't, and I'm just going to briefly go over some key ones so that you know what they mean. So when you see the inside reach, basically this tells you how many unique accounts have seen your content. It's crucial because it helps you understand your overall visibility and you want that number to keep going up basically. So it shows that the stuff that you're sharing is actually getting seen by more and more accounts. Engagement is another really important one. That consists of comments, shares and saves. This metric is vital as it indicates how well your content is resonating with your audience and are they connecting to what you're sharing basically? And the next one is website taps. This is understanding that people are clicking through to your bio. They're actually listening to your quarter action. Oh, I need to find out more, people are clicking through and they're going through to wherever you've set it up. If you've set this up with Linktree, Link in your bio, you can actually track where people go on your Link tree. What other links do they click? It actually comes up with a small little analytic tool there as well. It's a great tool to set up. I have it on my account and it's really useful to understand that some of my freebies don't get as many clicks as others do as well. And finally, the last one is your follower growth. That's what you want. You want to see some type of growth. But this one will actually tell you value insights. It tells you where they're coming from. It tells you the age. I think majority of the time it tells you the sex as well. But it's really valuable because now you understand where they're actually coming from so you can tailor your content a bit better. So this is a relevant, useful tip that I'm going to share about weekly analytics check ins. This is a point where you need to focus on how effectively you're performing basically. First of all, you want to be looking out patterns. In your analytics, you want to see what's working, what's not, what's shared, what's saved because this is the type of content that you know resonates with your audience. That's what you want. Next, you can identify content that led to more profile visits. So you might find a particular set of posts with call to action to do something. For example, if you set up the DME for a guide worked really well, you can identify what messaging you used. If it was successful, great. That means you do it for next time. But you can understand a bit more about where those visits are going and where from. And finally, tracking your story completion rate is really 0.1. You spend a lot of time on Inscram building up, creating your reels, your stories, your carousels, and your stories. You want to know that you've put some time and effort into those that they are actually watching them to the end. That's what you want. This metric basically shows, do they get to the end? This is a point where you go, they get to get to the end, great. Now you know what style, what working messaging. Fantastic. But the ones that don't is actually stopping them from completing? Is the video is too long? Is the messaging very unclear or they don't like the video style? There could be a lot of things. There'll be a lot of testing you'll find. As you're setting up your instagram accounts, as you're testing out different formats, different content styles, that type of thing. You will find that this will benefit you massively. Do this every Sunday evening, spend 20 minutes, figure out what worked from the week before, or do it every month if you need to if you don't have the time to do it weekly. But it's really important to do those check ins to see what is actually working because you don't want to waste all your time spending three or four months realizing the content doesn't work and nobody actually likes what you're sharing. The final thing I'm going to share with you is adjusting your strategy with data. I've just mentioned about you will shake things up basically. So here's a few tips on how to do that. First of all, do more of what works is really, really important. Reuse or re purpose top performing content. There is nothing wrong with doing it. If you've done a post two months ago and it had really good engagement, reuse it again, or you can change some of the colors or you can change some of the text or the video, however you want to do it. But you can repurpose your own content if it's performed really well. Next, think about dropping content types or topics that low performs. Analytics will tell you what content formats worked really well. For me, reels work really well, static posts don't seem to work very well, but that's just because of the business that I do. Think about the content types. There is no harm dropping one and trying something new. Same with topics. If you find that you're doing a topic on Monday, it's doing really poorly, switch it to Friday or basically change it for something completely different. Just try them out. There is no harm. You will learn so much for things not working that it will make your Instagram more successful because you will learn what does work. Another tip is to test one new idea weekly and just test it out, see what happens. If you've not shared something about specific topic, try it. If you want to do more animation, you've never tried it, try it, see what happens. A lot of this will be called AB testing, by the way. You are just testing a lot of different things and seeing what works. Also, you could try AB testing as well, which is basically what it is, you'll create two posts with different captions or images or quarter actions or something. There's something different about them. So they can be identical captions, but different images, tightly up to you and basically you're testing 11 week, and then you can test one another week and see which ones performed. This is just to get an understanding of if you've got the right language, if you've got the right imagery, what works? That's all you're testing, and that's all you're going to be learning from analytics is what is working? What is helping grow my account? What is helping me grow my business? Where are people clicking through to my website? That is the whole point of uh, using Inscram for business. If you're putting a lot of time and effort into this, you want to see an outcome. I hope you've enjoyed this course. Head over to projects, have a crack at it, upload it, be really fantastic to see your projects, and I really hope you enjoy setting up your Instagram account and learning loads and loads of new things and growing your business.