How To Grow Instagram Followers: Optimize and Grow Your Instagram from Zero | Jack Sichi | Skillshare

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How To Grow Instagram Followers: Optimize and Grow Your Instagram from Zero

teacher avatar Jack Sichi, Social Media Marketer

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Introduction

      1:32

    • 2.

      Optimize for Growth

      5:01

    • 3.

      Posting Viral Content

      5:58

    • 4.

      Follower Growth Method

      7:25

    • 5.

      Class Project

      3:08

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About This Class

Building a presence on Instagram starts with a strong foundation. This course provides a direct, five-step framework specifically designed to help you navigate the journey toward your Instagram growth.

By following the core pillars of profile optimization and strategic posting, you will gain the clarity needed to grow an engaged audience from scratch.

Course Curriculum

  • Introduction

    An overview of the growth journey and what to expect as you build your presence.

  • Optimize for Growth

     Fine-tune your account settings and profile aesthetics to turn casual viewers into loyal followers.

  • Posting Viral Content

    Learn the principles behind content that captures attention and scales within the Instagram ecosystem.

  • Follower Growth Method

    A deep dive into the specific, actionable techniques used to drive consistent follower acquisition.

  • Class Project

    Put your new knowledge into practice with a final assignment designed to kickstart your results.

By the end of these modules, you will have a fully optimized page and a repeatable system for growing followers.

Meet Your Teacher

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Jack Sichi

Social Media Marketer

Teacher

Hi, I'm Jack, a digital creator and educator passionate about helping people learn creative skills to express themselves and build something meaningful.

I teach practical, beginner-friendly classes on topics like content creation, digital tools, and creative workflows always focused on making things simple, fun, and easy to follow.

Whether you're here to learn something new, start a creative habit, or explore your ideas with confidence, you're in the right place.

Let's create something great see you inside one of my classes.

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Level: Beginner

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Transcripts

1. Introduction: Welcome. Growing a brand new Instagram account, these days feels quite impossible. I remember when I first started with Instagram, it was quite easy to grow an account from zero to a few thousand follows. But these days, when you start a brand new account, it feels very difficult to get just your first hundred follows. But over the years, I've learned a few things that you actually have to do to guarantee that you are actually going to build a good profile and attract followers. So here are the things I want to share with you guys in this course to help you get started with your own Instagram account. So the first thing you're going to learn is how to set up your niche and profile so that people actually hit follow when they land on your Instagram page. And you're also going to learn a practical approach to making effective content that gets a lot of views without taking hours to produce the content. And I'm actually going to share with you guys how to properly use the right growth method to get your first few hundred followers. And this is the actual method I've been using on all of my accounts to get them to the first 1,000 followers and beyond. And after that, I'm going to give you a hands on task to apply these tips immediately and see real time progress on your account without wasting any time. So if you're ready to get started with your Instagram account, or if you already have an Instagram account, but you've been having some struggles growing your account and getting some followers and getting some real good engagement, then this is the right course for you. So without wasting any time, let's get started with the first lesson. 2. Optimize for Growth: Welcome. In this video, I want to go over how to brand your account. So right now you can see right here, I have this account right here, GTScript. Now, this account is in the motivation slash DisplN Nish. You can see right here, I have a good looking logo. So for the logo, you al always have to make sure that it's very simple and clean. You don't need anything complicated. Something very, very simple that someone can recognize. And at the beginning, when you're just getting started. So this course is just a growth court. So at the beginning, when you're just growing your account, don't try to promote anything, try to sell anything. That's why you mess up your account because people try to sell stuff and make money on the account when they do not have any followers. So whenever somebody comes to your profile and they're finding you for the first time, don't try to sell them something or try to push something down their throat. Just focus on growing the account and building the account up. So at the beginning, do not try to put any link in your bio, have a simple bio right here that talks about what your page is about. So you can see right here it's very simple. It says unfiltered discipline, and I have a code action which says follow to change your life. That's all that you need when you're growing your account from zero to over 1,000 followers. Just have a code action asking people to follow. Then later on down the line, you can start promoting stuff. So when you're just getting started with your account, make sure the username is very simple and memorable. And for the logo, keep it clean and simple. The bio the same thing. And right now, all you have to do just make sure all your content looks clean and branded. You can see I'm not having too many things right here. It's just a black background and some uds. Now, you can see that recently, I was testing out different types of content right here. I was testing out different types of content to see what's going to work. But from my experiment, I can see that this new content is not performing very well. So if you see right here, 11 likes, 22 likes, ten likes, 34 likes, 14 likes. But this brand new post right here which I dropped, got over 139, like, so you can see I tested out this new format, and I could see that it's not working. So I reverted back to the old format, and immediately I got more engagement. So that's how you go about testing different things on your profile. A lot of people like posting random stuff on the profile. It makes the profile look unprofessional and unclean. So that's the reason why a lot of people might come to your profile. And might look at it and might not like what they see and they're going to, you know, just go away. They will not follow or they might even unfollow you because when I was posting some of these posts right here, some people unfollowed me because they didn't like the new format. But when I went back to the old simple format of just black background and a quote, my engagement went up immediately. So when it comes to choosing a niche and branding your Instagram account, you have to keep it very simple and straightforward. You only need to focus on a very few things. So the first thing you need to focus on is the power of one. Only focus on one specific sub niche. For example, you can create an account around AI for designers rather than just creating an account on AI because AI is a very broad niche. So once you create a very specific account, you become the go to authority for that, you know, dedicated group of people who are interested in that niche. So the second thing is visual consistency. So you need to make sure that you select, you know, a signature color palette or two primary phones that you can use for all your content. So you can use the same colors, the same phones, the same, like, content style or content format for all your posts so that your content is instantly recognizable. Because if you go to my Instagram profile, you can clearly tell that all my posts look similar except the new content that I was trying out, which didn't work by the way. So I'm just reverting to the old style of content. So, finally, what I have to say is that you need to keep in mind that optimizing your profile is the bridge between discovery and growth because it ensures that every person who views your content can instantly identify the value that you provide and feels compelled to go ahead and follow you on your profile. Every single person who's going to follow you is most likely going to visit your profile, look at what your page is about, look at your content, and that's when they're going to follow you. So make sure that you optimize your profile the right way. 3. Posting Viral Content: Welcome. In this video, I want to show you guys exactly how I created content at the beginning of this account right here called GSCript, and that's how I have over 49 posts and how I was able to grow this to over 1,000 followers within 30 days. So there are only two very simple things that you have to pay attention to when growing your account. The first thing is do more of what works, and the second thing is double down on that and avoid repeating something that didn't work. So if you scroll down on my account right here, you can see the type of content I've been uploading for quite some time. So it doesn't matter what you think is going to work. What matters is you testing out different content formats and seeing what people actually want to see. And this is exactly what I do to create these quotes right here. All I do is I go over to the Instagram Explore page. So you can find the Instagram Explore page right here. So this is the Instagram Explore page, and what you can do is you can find content like this right here. So you can find a post like this. So you want to look at the amount of views this post got and, you know, the engagement. And if you notice that this is a post that, you know, went viral and people like it, all you have to do is just get the quote and aplod it to your profile. So it's very simple. If you come over here to my Instagram account, let me show you guys. All you see is just simple quotes right here. And where I'm getting these quotes is from viral posts like these. So I'll find a video, like a video in the background with a quote. Then I'll just get the quote and upload it without the video, and I'll do the same thing for other types of, you know, posts. Once I find a viral post with a quote, all I have to do is I take a screenshot. Right here. It's very simple. Take a screenshot and go over to Char JBT or Google Gemini. You want to upload that image right here. It's very simple. Upload the image. Once you upload the image, type in a prompt that says extract text. That's it. And I can add another image. So let's go ahead and download this right here. Go ahead, download that, go back here. Let's go upload the other image. Open. Extra text from both from both images. Okay, just like that, first screenshot, we have the text, second screenshot, have the text. All you have to do copy this, go over to canva.com. It's a free graphic design tool that you can use to create any type of content. Go ahead and add your quote right there. It's like that. Line it on the mele, you know, duplicate this, go to the second quart. Go ahead and test it right there. Very simple. And just like that, we have two posts just like that. Simple. That's exactly how I created all this content right here on my account. And this works. I've tried different types of content, different formats, and it hasn't worked out well, so I'm just going to stick to doing this because that's what's working. And it's very simple. It doesn't have to be complicated. So what you can do is, you know, once you look at these posts, you go ahead and upload them to your account. And if they perform very well, you can come over here to Char GPT or any AI writing too. So for me, I'm using Gemini and you can say, generate 1010 simloar quotes for my IG page about money, motivation, and discipline. Keep them short and direct. Very simple. And once you do that, ten more quotes for you, similar to these quarts right here. And that's exactly how you can use AI to come up with a bunch more, you know, content that you can go ahead and upload on your accounts. You don't have to complicate the content creation process because this is what you have to do consistently to grow your account. So yeah, if you make the content creation process too complicated, you won't be able to pause consistently, and it's going to be very difficult for you guys to grow. So follow this same strategy of how to create content, and trust me, once you follow exactly what's working, you test out different types of content and stick to what's working. Don't try to stick to something that's been proven to fail or not do very well on your page. Stick to what's working, and you will consistently get views and profile visits. And if your profile is set up the right way, people will definitely follow your page. 4. Follower Growth Method: Welcome. In this video, I want to show you guys exactly how I was able to grow this account to over 1,000 followers in the first 30 days of creating the account. Now, it's very simple and straightforward. It's nothing complicated or fancy. You have to do is just make sure you're engaging with people who are engaging with similar accounts to yours. So what I did is, I came over here to Instagram, right? I chose a niche. I set up my profile, I did my content research. I started uploading content right here. I already showed you guys how to do that in the previous video. So once you start creating your content, your profile looks good. Now you know that every time somebody visits your profile, they'll know that, okay, this page is about this and they'll know whether or not it's worth it following the page. Once you do that, you want to go over to Instagram and find other pages, bigger pages in your niche. So those are people posting similar type of content to yours, but they have more followers and more engagement and other good stuff. And you want to make a list of those pages. So here's what I did right here. So you can see I made a list of those Instagram accounts right here, do I close this Anyway, never mind. So I made a list of these Instagram accounts in my niche right here. You see IG accounts. Okay, so we have an Instagram page that's posting similar content to mine. So you can see right here. Mainly, I'm focusing on rules because at the beginning, when you're just getting started, rules tend to get more views than normal posts. But it's pretty much the same thing. It's quotes. And if you come over here, you can see the exact same thing. It's quotes as well. So this page is a page in my niche, but it's bigger, way bigger. It's got over 100,000 followers. So all you have to do is this, you want to come over here to this page and you want to follow the people who are engaging with the posts. So what you want to do is you want to go to let me find a post that has a good amount of. Let me just give you a good example. You can click on any post like this right here. So you want to go to the comments, and the comments right here, you will see like normal people commenting, and you will see other pages in the same niche commenting. So, for example, if you look at this page right here, Hustlers Unite, this is a page with over 192 k followers and it's posting similar content. So you want to avoid these types of pages. Focus on real people, just regular people like this person right here. And what you want to do is you want to go ahead and follow this person. You can see I'm ready following this person. So let's go to this person. Once you find this person, just go over here and follow them, and you want to like the comment, do the same thing with this person. Okay? Follow this person, like that comment to another account, do the same thing. Find people who are engaging with the content. So this person has over 1 million followers, so they're not likely to follow us back, so ignore this. Find regular people who don't have too many followers. Another million followers. Ignore that. 3,000, okay. Seems like a regular person. Like the comment, follow them and continue doing this. So once you do this, what's going to happen is that people are going to notice that you like the comment and you follow them. So they're going to receive two notifications from you. So once that happens, they're going to check out your page. So they'll come over here, check out your page, and they'll see that, Oh, your page is in the similar niche as this other page that they were liking and engaging on. So they're most likely to follow your page as well once they see that you're posting similar content to the content that they already like. So that's exactly how I've been growing this account. So you can see right here on Social Blade. So this is where you get to track how your account is growing. So you can just come over here and paste your user name JDScript. Is my user name right here? Once you press your username, you're going to find your account, click on it, and it's going to open up right here. You can see all your starts. So if you scroll down, you can see the amount of followers that I'm gaining and the amount of people that I'm following. Now, after I reached over 1,000 followers, I stopped doing this consistently. But you can see right here, I'm getting like followers every single day. I'm getting followers every single day. But one thing you're going to notice is that right here, I went from getting two, 12, 31 to ten, 25, 20, 37, 19. Then it went down again. Now, you notice that during this period, when I was getting more than ten followers, I was following a lot of people, more than 50 followers every single day. On this day, I followed over 140 620. So that's exactly how you grow this account. You do the exact process that I showed you guys. You go to similar accounts, go to the content, find the people who are engaging with the content, find real people, just a regular person like this, follow the page. And like the comment. Just like that, they'll receive two notifications from you. You like the comment, and you followed them. They'll check out your page, and if they like what they see, they're going to follow you. And that's exactly what I've been doing right here. Now, the more you do this, you can see right here. The more you do this, the more followers you're going to gain. So in order for me to grow this account to over 1,000 followers within the first 30 days, I was doing this quite aggressively at the beginning. Right now, you can see I'm not doing this a lot. You can see I'm some days I'm barely even following people. I usually use this method to grow my account to the first 1,000 followers. And if you can do that within your first 30 days to 60 days, that's a good period of time to do it. So at the beginning, I would advise you to follow at least 100 people every single day until you reach 1,000 followers. So if you follow 100 people every day, you will gain anywhere 20-30 followers every day. So that's exactly how you grow a page from scratch, 0-1 thousand followers. Growing Instagram account, these days is actually quite hard compared to how it was a few years ago. That's the reason why at the beginning, for your first 1,000 followers, you need to use this method. Now, the good thing about this method is that these people who are following your page are actually going to be highly engaged followers. Because these people are actually engaging with accounts that are posting similar content to yours. These are not just random people on the Internet. These are people who are already liking the type of content that you applaud. So once you follow these people, you will definitely get a good amount of engagement. You can see right here, I have about 5% engagement rate on my page. So that's pretty decent. So that's exactly how you grow your account from zero to your first 1,000 followers. 5. Class Project: Okay, congrats for completing this course, and now I want you guys to go ahead and complete your class project. So your class project is simply the steps that you have to take to make sure that you're actually putting everything that you've learned in this course into practice. So here are the steps that you're going to have to take, guys. So for the class project, the first thing you're going to have to do is optimize your profile. So just make sure you go ahead and create a good looking profile to convert profile visitors into follows. So once you do that, you're going to need to find competitors in your niche. So these are simply big accounts in your niche that are posting the same type of content that you are posting. So find big accounts in your niche, and you want to follow the people who are commenting on their recent posts. Let's say you find a big account in your niche with over 100,000 follows, you want to go to the most recent post, click on it, go to everyone who's commented. Like that comment and follow that person. And what they're going to do is they actually check out your page and follow you back too. So once you do this, you want to make sure that you are doing this every single day. So you want to be consistent. So consistency is key to growth on Instagram. So in order for this to work, for you, you have to do it daily. Yeah, like every single day. So at the beginning, I would say, start with following, let's say, 20 people today, 20 people the next day, 30 people, 40 people, then bring it up to at least 50 to hundred people every single day at the beginning. That's exactly what I did to grow my account to over 1,000 followers within the first 30 days. So I was following 50 to hundred people every single day, consistently doing this exact method. So just keep in mind that none of this is going to work if your content is bad because a perfectly optimized profile can only invite people in, but high quality value is the only thing that actually makes them stay on your page. So if your page is well optimized, it looks good. People will look at your page and they'll like the way it looks and they'll follow you. But to keep those followers, you need to put out good content, high quality, valuable content. That's the only way you're going to consistently grow your account and keep a high engagement on your profile. So all you have to do now is create your profile, take the steps I showed you guys to follow people. You will get engagement. You will get, you know, likes and followers. But in order to consistently grow your account, you need to make sure that the content that you're ploding is really good and valuable to people. So always test out different type of formats. And if something's not working, you know, don't stick to it for too long. Once you find something that's working, stick to that thing and work on improving it, and eventually you will grow your account. To over 1,000 followers, 2000 followers, 10,000 followers, and so on and so forth. So take steps, the right steps that you need to grow your account, and you will see the results. Thanks for watching this course. Love you guys. Peace.