Transcripts
1. Introduction: Hello, my name is Julia, and if you've seen my other
videos on here or my website, you will know that I just do
a lot of marketing really. I help freelancers and
sport small businesses, especially with
digital marketing. Email marketing is
a big part of that. And one thing a lot of them are asked me at the
moment is actually help with the business-to-business
cold email marketing. So this means emailing people who don't
yet know you exist. They haven't heard
you at all before. They don't even know
you have their email because you're
probably not meant to. And we want to convince them to buy your products or service, get in touch with you basically, so you can sell to them. And cold email marketing
used to be much, much bigger before or the
GDPR rules were brought in before anyone really knew
what event marketing was. Many people would
buy millions of e-mail addresses and just
send out bulk lots of data. And of course that it
places a lot of people off. And I wouldn't recommend going absolutely crazy and buying loads and loads of data. But I do appreciate sometimes
we're a new business. We have no other choice. So we'll look through
how to find that data, where to buy it,
what data is good, how much data should get. And then we will look at
working on or e-mail scripts. So that essentially is the texts and copy
that you're going to send emails in your cold emails to your potential customers. We will also look at creating
your candidly account, because the best way to sell to coal people is to chat
to them first, right? So if you're asking for
them to spend money over the Internet straight away
without knowing who you are, that not gonna do it, especially in a
business-to-business. So with a candidly account, we can then link that to
our emails and they can simply book a call
when suits them. And then also, we'll look at validating your data and then building the sequence within a MailChimp or another
e-mail platform. And then we will press Go, and then we can look
at your results. So that's enough for me for now. I think the best
place to get started.
2. Collating Your Data: Now for our data, we are probably going
to have to buy this. I mean, you can scrape
through loads and loads of different
email addresses and try and collate some
different bits of data. Which I mean, if you can do it, it's cool and it
is more ethical. But other people have
already done that for us. We don't have to pay too
much for it, which is great. It's who I love to use
is people per hour. So we're going to go
into pay per hour. Now. You will see here, make it bright ideas happen. Access global talent on
the freelance website trusted by over 1 million
businesses worldwide. So this essentially is a platform for
freelancers to do work, and it's also for
like businesses or this is a place
for freelancers to sell their services
or supplies for businesses or read
other freelancers to search for people to help
them with certain jobs. You see here people who are
avid size and graphic design, people do e-mail marketing. I do a lot of stuff on here. This is how I got started. So I mean, if you
are a freelancer, I recommend it for doing our own services
and work as well. But for this project, we're going to want to create
an account as a buyer. So we're gonna go into people
proud at code.com rather. And we're going to
click on Sign up. So as to make an
account is super easy. This can be changed later, but we're going to
say I want to hire a freelancer and you can sign in with Facebook
or with an email. So you enter your details and you'll get an
e-mail verification. Make a second one, and then assign up. Great. I've signed up. Easiest that I want
to find a freelancer. And what I would suggest, and what I suggest
is just typing in here in the search bar. You can type in
things like data. And then it comes out with different then it comes out with different freelancers
who specialize in data. So you have other
authors as well. So some people made offers data scraping research or 500
email addresses for £60. As you can see, a lot of these
are quite nice and cheap. So I can maybe go a bit more. So sales database. So some of these databases have already been
created for you. So there's anything
you really see, anything that stands out, then you can purchase it. All this people again, lead generation and experts. And all our recommend doing
is sending a message. So I click on Contact and you can type in what
you're looking to do. So you can say are looking
for a new project, which means to get done. So then we can type in. I need data collating
for people in the leisure industry,
for example. And then in your
message, just say, Hey, I'm looking for
x amounts of data. I'm looking for people
who are managers who work in the leisure industry to really break it down
as much as you can, then see what price you can get. You can probably
negotiate slightly, but you can normally get quiet. She's normally quite good.
You get a good price. And then once you've done that, you can actually agreed to
the terms and conditions. And you can click send. And if you want other people
to pitch on it as well, which I recommend really. So you can make this public, this job advert public. If you click now, or you can choose up to
24 hours if I should, doesn't apply or never. And then that will
just mean other data entry researchers and experts can also send you
a message about that job. And they can show you what
they can do with it as well. Which is brilliant. And then what happens is you send what happens is you send your message
when she replies back. You then have a proposal. And then once they reply. So this is another job that I've asked someone
to come towards me for. One, they reply, you receive
a message like this. So this is going on
another one, my paper, our accounts was looking
for telesales expert. And they send you a
message and also proposal. So if you're happy, you can click Accept
and then you pay the money that they asked
for into an escrow account. And that money will not go
to the seller straight away. It will go into escrow, so no one can touch it, and you only pay
and lose that money once both parties have
said it's completed. So people are is extremely safe. It's so it gives us such
peace of mind because, you know, they're not gonna
run off with the money, which unfortunately
it can happen. So they send it over. Everything will be in this chat. There will send you the
attachments of your Excel. And then you receive a spreadsheet a little
bit like this one. So I have an Excel format
will have different names. So this is one for universities that I've acquired for someone. And it has all
this kind of major normally is so much information
you don't need all of it. The main bits we need the names, positions, company, et cetera. But that is all we
instill route to get. There.
3. Verifying Your Data: The platforms don't
especially love cold data. So, which is why we want
to get it checked first. I sound like a bit of a doctor. But we want to get our data
properly validated first. So before we get into Mailchimp or other
remote platforms, what I would recommend
doing is using this tool. This tool is called E mailable. So it's email double.com,
nice and easy. And we would want to sign up. And all this tool does, it just allows us to
validate the data. We've gotta make
sure it's legit. So I've clicked Sign Up. I've signed in through Google. I mean, again, you just type in your standard information. You don't need me to do this. We're going to
click Get Started. And they give you
some free credits straight away, which is cool. All we need to do is wait
for it to come through. And we just want to
validate our email. Once you've clicked on
the e-mail and validated, it takes back into the platform and then click Get Started. You see already links of loads of different bits of data and stuff, which
is really cool. Or we can upload
the data we bought. A click to Upload. We will choose our CSV
and then it imports. So you've got 20
emails ready here. We want to click Verify. I'm just trying to
small batch now because I haven't paid for this. I'm going to credit
to the moment. Here we go a 100% deliverable,
which is brilliant. And so if you know as lucky and you have a much
bigger database than this, it will then tell you which
ones are and deliverable, which ones have risky, unknown, duplicate,
It's et cetera. And we just want
the delivery ones. So just go back. We click on deliverable. If we start adding
anything else, then melting, we're like it. As I said, I don't
really like you add cold data as is the disc. Normally we can only get
aware that with this tool. We can say, okay, it shows you all these liver, one of these 100%
deliverable ones here. And we can click on exports
on the left-hand side. New export. And then we can choose
what we want to have. So we can choose
guaranteed delivery. We can choose maximum reach, only bad emails, custom. So we probably worth either doing guaranteed delivery
or maximum reach. You want to be a bit more risky. The things that Mailchimp, I would probably just
honestly suggesting guaranteed delivery and be
really boring and safe. You could always export ones that are risky,
unknown afterwards. But if you do start to get
loads of balances and stuff, the merchant might close
down your account. It's completely up to you. And you click, download a CSV, and then you download again. And now you see you've got
a lovely new CSV file, which is oh, claim, which we can now add
in a male chimp.
4. Writing Your Email Script: Having all this lovely
data is very well, but what we're gonna do with it. So if we don't have
anymore scripts, the data is completely useless. And I'm sure if you, because
you're on this course, you probably have
a very good idea of what your business is and what you want to pitch
to different businesses. But if you're looking to try and get them to buy
something straight away, then I would change
your strategy. So I would strongly
suggest trying to offer something for free, such as a free consultancy
called a free audit, anything like that, where it gets them
on a call with you. Because then when you're
in person with them, that's when you can
really do the selling. You can build that
relationship and that trust, which is something an
email can't really do if it's the kind of
e-commerce email we sent to hundreds of people
trying to get them to buy as now a new dating
app or something, then that's more of
like an impulse buy. But this is not going to
be like that business. The business is
normally bit slower, more about building
relationships. So anything we can have, which we could offer for free to get them on
the phone with you, then that'd be perfect. Audits. I was at say free audit. It's free or it's
always sound good. There's nothing to
lose the people. So luckily, I have done a bit of a
blue pizza moment and I've created lots of lovely
humans scripts for us. So I wouldn't recommend
you're sending one email, says to everyone because
if you send one email, it might be the most
important email there they're going to receive, but they might just not see it. They might be busy picking
up the kids from school. They might be watching
the football, they might be doing anything. There's a million
things distracts us. Especially these days with
all the technology we have. And we get so many e-mails that it's so easy
to miss things. So what I suggest is
creating an email sequence. By sequence, I just mean
a sequence of emails. So basically, they'll get their introductory
e-mail a few days later. They might get another reminder with a little bit more
information or testimonial. And then you might want to say like a goodbye
message to someone. I would probably
recommend three males. I mean, I've tried various
different methods. I've tried and tested
sending about eighths, which just starts
to annoy people. I've also tried it
with maybe even two. And then you don't quite
get enough response. I think three is
quite a good mix. Of course, these are just
templates and suggestions. For your own business.
You might want to change a lot of things. There's just kind of just a
place to get you started. So I'm going to put these emo scripts into
the course as well. So you can just have a look
for and you could enter the information for your company within any bit where you sit.
5. Email Subjects & Scheduling: So now you've written
your sequences. We're also going to want
to write our subjects. So as subject lines
of the email, I mean, and what we can do, we can add these at the
top of our scripts. So for the first one, subjects. So this is just knows what, this is all gonna be added into e-mail marketing software. Subjects. I often like
to ask questions. So again, there's not really any right or wrong way with it. Asking a question, which is something to do with
what you're trying to sell is always helpful. And keeping it nice and short. Don't use emojis because
for this kind of email, we're going to want to
make it look pretty text-based and not like
a newsletter template. Subject could be. Are you currently
making the most out of your telephone system or something like things about
there might be struggling. So maybe are you struggling
with your recruitment? Or even things like, how can I help with
your team training? Those kinds of questions. Again, I didn't have to
think too much about it. We can always see from the results if we're
doing well or not after, and we can always
test and try again. So I might keep this
first one for now. And we also want to
say on this script, when are we going to send this? So, I mean, are we going to send this to them straight away? Is it gonna be a week
after we add the main? When is it? So I'm going to say schedule. And we're going to send this mediately after we add
contacts, he platform. So this assumes we
add the contacts in. They will receive this. And we can even change and choose what times
wanted to go out. So I would add normally add people in around 11 o'clock in the morning is
quite a good one, or between 130 and 3PM. But again, there's no
real right or wrong way. There's a lot of myths about the different
times its work best, but they completely
vary for each sector. So again, it's all,
it's all down. So your sector and
what results you see. If you find you're
getting great results, sending at 930 or midnight
and keep doing it. And then for the second email, the subject, I think it's always best to keep it the same so they
might recognize this. Now, the only difference I would do is literally
just type in RE, RE, or you can't really make the most
of telephone system. So it adds to make it look like his reply to the
previous conversation. And for the second email, I would normally scheduled it. Again, depends on your business, but I would probably say
let's do a week after. So we can send this seven
days that Craig David, after we add contacts
to platform. And for the third
and final email, subjects, we're going
to say goodbye for now. I think I always find it
just creates a little bit of a weird psychology. And it would people feel like, Oh no, don't say goodbye. I want to see what you got. They didn't feel
that they want to feel like they're missing out. So I would recommend trying it. I know it sounds a bit cringy. And we want to send
this seven days after the second e-mail or 14 days after we first add
the context of the platform. So now we've got
all our subjects and we know when we
want to send them. Now it's time for the
rule of thumb bit. We're going to add our data and our sequences into an
email marketing platform. And this is where everything
really gets real.
6. Building Your Sequence: Now I'm aware that I do have
a lot of Mailchimp videos, and I don't really
want this to be another male chimps tutorial. So I'm not going to go over this too much with Mailchimp because there are the platforms
available and there are, they often do the same thing. We don't need too much for this. It's going to be
very simple designs. I recommend keeping the
email was pretty much text-heavy to make them look like they're more personable. We don't really want to
go for the newsletter kinda styled template
with loads of big images is about as
keeping things simple. Keeping this nice and clean. We just want to
make sure we have the automation elements to this. Mailchimp doesn't
love cold data, as I mentioned numerous
times already. So there are the platforms. I mean, I've used Constant
Contact recently. This one which has
been really good, similar kinds of things. But it doesn't matter. They're all the same as
long as your data is good and you don't try and
add too much at a time. So I would suggest if you've got an e-mail database of
about 50 thousand, don't add all of
them in at once. Try it in smaller batches. If you add things like 50
thousand data all at once, the platform is
going to know pretty quickly that you haven't been scraped like being finding and scrolling through
contacts online. And you definitely don't have
permission for all of them. So when it asks for
permission, if you have permission, say yes. And then just upload
a small amount at a time, which is what we want. And all of the platforms
are going to follow a similar kind of a
method for uploading. So with Mailchimp, we
would go to audience, import our contacts,
and upload a file. We'll click Continue, will find a file and we just
need to make sure it's CSV. So if we download it as a balanced with e-mail verification
tool that we've used. We will definitely be a CSV because they know where
you can upload this. And we'll click on
Continue to organize. So we're going to say
that's described. Continued to tag. We might say, for example, input one is just for
your own input one. So you're going to
have to add this is going to make it easy
to organize later on. And with no shimmy match up all your columns to
the Mailchimp fields. And again, this is exactly
the same in any other system. So all this is doing
is picking out all the different columns
which we have in our database. We click on the orange, recognize it here, firstName. So now we can say firstName, MailChimp is matched up to
firstName in the spreadsheet. Again, I've got a whole course on just audiences in Mailchimp. If you would like
to click on that for a really detailed
session on this. Again, click on the
orange last name. So it's picking up
already, which is great. We don't want any, we
can just leave it. Skip it. Position.
Doesn't have position. If it doesn't have a
field you really want. When click on
create a new field. We can type in position. Confirm, we can choose what type box is, so that'd be text. Confirm. We might want to say I can't, I'm not bothered about
these other columns. When you buy the data, there's always millions
of bits a day, so we don't need all of it. We're not females anyway. It might be useful
some reporting, But I personally don't
bother with all of it. And I go, and I will go
to click finalize import. And we'll click on
Complete important. That is as easy as that. Add your contacts. Again with things like
Constant Contact, the same rules apply. It's nice and easy. There's always matching up
fields by uploading a field, by uploading a CSV file. And in Mailchimp, we would
go to our automation. So in other platforms, it could sometimes
be in campaigns. So if there's not an
automations tab on the left, try campaigns. It was something like
Constant Contact or maybe active campaign. So look out for
the two Mailchimp now we would do and
create a journey, which is another
word for sequence. We click on Create journey. We'd call this B2B,
business to business. And we choose how
they will start. We want our sequence star. When someone signs
up to this list, you can change different
starting points. You could even be more
specific with it. So you might want to say only people who matched the
certain campaign conditions. Might want to say
people who match the tag is tagged input one. Because in, because
then we make sure that if other people are
joining a merchant account, they're not going in, they might be joining for completely
different reasons. So this just makes
things nice and secure. So you can have up
to five filters. So we'll click Save. And because we're importing this data, we're going to say, okay, tick this box because we want to include
important contacts. And again, every other
platform is going to ask you, if you want include
important contacts. They're going to ask you if you have permission
to e-mail them, just always say yes. And you can choose what
conditions you want to start. And then we want to
add a journey point. And we will choose
to send an email. So we're gonna say two. And that'll be from, in my
case, brand or at marketing. You might want to say
your company name. You might want to do
sometimes is write my first name and then a
dash and then company name. Check or even are using. And then it's asking
for our subjects. So we have worked and I
subtracted two already. So we would simply go back
to our script sheets. And we can copy and paste this. And we can paste this into
our subjects and save. We can schedule it. So every
day as soon as possible. Again, it doesn't
really matter that much because we are adding
this in any way. And it sends immediately. So you can either wait and send the time you
really want to, or you could even choose
and say, Okay, I can't, I'm not actually around
tomorrow at 11 o'clock, but I really want
to send it then. I'm a church of sunlight
that we can choose. I'm going to add it
in now, but I only want to send it between 11 AM and 1115 AM. And save. It means that if you add the contacts in
after that time, it will wait until the
next day to send it. And you can even choose
what days you want as well. So I only want to send it
on Tuesdays. For example. You can untick the neighbors.
You don't want it to send that to choose days. Friday, Sunday. Then we want to
choose our template. So in this instance, we're going to create a template yet we're going
to create this as a, as a simple texts one because we want
to make this look as basic as possible. We want to make it look
like we have written every single email ourselves. We don't need anything fancy. And this, again, if you want to really understand how to
build militant templates, then I've got a nice little
course and that as well. But for this, we're not
gonna build anything too complicated because it's
gonna be a text base. So we're going to copy. All of this. Will leave the bottom bit and I'll explain why in a second. What I would suggest when
copying pasting into Mailchimp. What I often like to do, I like to remove any kind
of formatting on it. So if we type a way to remove the formatting
is if we go to Notepad, we paste everything here. And then we copy it
from Notepad itself. So as a clear
formatted bit of kit, we can now go into a text box. So I'm going to
leave this textbook. I'm actually can delete
everything from this. Drag another one in. I know how it's going to look smaller. And now I can, I can do Control V or I can paste by right-clicking,
you can paste. And all my text is
coming through. What you do want to
make sure, of course. You don't want to make sure
you don't have. We will. Xxx and website is
LinkedIn. Blank LinkedIn. You don't have your x, x, and y's and all my generic kind of texts I've got in here. So just be careful and I'm sure you're
not stupid like I am, but you will go through
and change all of this. And, you know, I mentioned
leaves a bit the bottom. That's because I
would suggest making the bottom look a bit
like an e-mail footer. So we could add another
textbook block at the bottom. We can go back
into our document. And we're going to just again, we want to type in our name, our positions or company name. We want to paste it. If I did copy it,
right, Try again. We want to paste it in here. We want to copy and paste
this into our merchants and play type in that you might want to add
a logo at the bottom. So we can make it just look
like anymore template. Again, if you only
have added the image, we can squeeze this,
make it smaller. If you go on settings, you can align this to the left. And we can add your
company name, your email, and web site rather, I can speak into the
web address field. C might want to type in. You're just, so it looks
really pro and legit. And you might want to space
all this out a little bit. What I might recommend is adding some divider tools just
to space things out. You can get rid of the
border So it's all clear. Image and add one
to the top as well. We might make that clear. Once you're happy with this. We can save this as a template, a simple text, B2B. So we can now use this
going forward again, so we don't have to
worry about any design. This will be ready for the
next two emails as well. Song or returns a campaign. Once you've got everything
you need in there. I'm aware of my links
still free at the moment, so don't worry about that. And again, all we're
going to want to do is add another stage to
our, to our journey. We click on the plus and we're going to
click on a time delay. And again, every single automated kind of
email marketing. So we'll have the
same kind of thing. You can just choose how long
you want it to wait for. In this case, it's gotten me
already delay from one week. Perfect. I've got another course
on customer journeys. If you want to learn more
about making more detailed, you can look at that later. And we want to click
on the plus again. We guessed it. We're
going to add send email. And this time we're going to add one or two subjects. Again. I'd add in, RE,
copy and paste it. It's easier. Preview text. I mean, I personally
just leave it for this. All it basically does
mean that just gives another secondary
subject to the email. And this time I want to select my template because we've already got a nice save one now. And I can click on
simple texts, B2B. And this will show exactly
the same stuff as last time. And all I'm gonna do. Because my second demo script now paste. Because we've got this. We can paste it in here.
And you see it keeps all the same formatting because
we've cleared everything, all the dodgy styles that you're getting
word in our notepad. One thing I forgot to mention
with the first email, which you want to
make sure you do. We want to make sure it
goes to a firstName. So after deer, instead of
just typing in FirstName, we click on merge tags
and then firstName, so that this base just picks that all the parts of
the data that we've got. So you're going to see
sometimes it goes a bit big. I don't know why it does that. So what you wanna do, just make sure it's
all the same size. We make it both 14. And that's brilliant. If you want to test and see
the firstName is working, you can click on preview and test preview mode and then
enable live merge tag info. So you can see the
names of common cross. Brilliant. So I'm happy with that. We then want to add in another time delay
for another week. And then we want to add
in our final email. So again, send e-mail. We'd enter our subjects
with select our template. We would choose same
template again. And we can then copy
and paste the text. The same logic applies. So once you're happy
and you built, you know, you've got
your texts ready. You've got your campaigns ready. They're all here for you. The only thing that we're
missing the moment is a course. Our Canvas, which I'm
going to show you.
7. Adding a Calendly Link: Before we make our emails live, you will notice we haven't added in our Canvas a link here. So to do that is really
nice and simple. And I will show you as well
the code you need if you'd like to add your candidly
as part of your website. So you can essentially send a
page of your actual domain, which then has an
account linked into it. Which is quite cool. So if you do have a
candling account, you can just sign in. If you don't create one when seconds by clicking
login with Google. But because I have a count, I'm going to click in login. And I'm going to create
an onclick event type. So this is basically an ongoing meeting and people can create, I want to create a one-to-one. So I'm going to click on that. I'm going to call
my events free, con, Salton Sea, call Stewart
Brand remote location. So if you create an
academy account, you probably already
connected to Zoom. So I would probably choose Zoom. Right, scription about it. So high. Looking forward to seeing how I can help you with your ex, etc. Here you notice we've
got our candy link, so you can choose how
that looks as well. So we're going to click Next. We're gonna choose how many days in advance I can book it. I'm happy that choose
or your scheduling, which you do with
your county as usual. Now you notice is ready to
simple as that, it's ready. So if we click on this link, we've got our academy page. If you do want to add this
to a website instead, all you gotta do is,
I mean, depends, we have your website, you
might have it on WordPress, Qajar be, et cetera, is create a new page. So I've got my anchor job is
I'm gonna bring this across. You create a page, make it blank like this. Maybe add your logo at the top. And then we want to
add in a code block. So you see my coach, Abby, I've added in the
code block here. And all you have to do is you copy the code that I've got
and where it says source. So after the two speech
marks in-between the two, you would delete that. And then you would just paste. And then you would paste the
new form that we have here. You see straight away free consultancy called
shirt brown remote. And it's picked up
that all the times. It's got a title, it's
got descriptions. It really is that easy to add. Then what we wanna do, we wanna get the link of that
page on your website. So my case sure. Inquiry call. This comes up with Academy page, but on your domain, so it
just looks way better. And all we would need to do is we just want to go back and
check your e-mail campaigns. Edit. And we want to paste this text into the campaigns
where you need to. So I could say paste that. And you don't want to select it. And just click on the
link and make sure you have got a link
associated to it. So you can paste it in. And then you go. Once you have all this
ready, you click Continue. You click continue. And you turn, you
turn the thing up. So you notice mine is
pause because I use my I'm using my job if my ultimate team
has at the moment. So you just need to
make sure you purchase the plan that suggests, no worries about £20 a
month is quite good value. And then you can upload
content to that.
Stuart Waters, MailChimp Pro Partner, Kajabi Partner
