Transcripts
1. 1 PITCH VIDEO: When you truly begin to understand what you can
do as a video editor, once you understand the how everything changes for
you to think of cooking, you go from having all
these ingredients to being able to combine it
into a masterful dish. Well, in this course,
we'll dive into taking each ingredient of video
editing and teach you how to combine them in order to create a masterpiece
short form at it that we'll be
engaging and striking enough to go on and
get millions of views. My name is Dylan Reynolds, I'm co-founder creative therapy. I've been working in the
industry for five plus years. I currently in the
editor for some of the leading influencers in
the social media space today, like YouTube channel ethylene x, with over 13 million
subscribers. Tyler Maori, the master of script writing
and storytelling, Guston son who works alongside Tony Robins
and other big names. And that's just to name a few. Now, a big mistake
I see a lot of editing courses make
is the only teach you how to do certain
effects that are trendy and your left
still asking what now? Take it from me who has spent thousands of dollars in
online courses and well, yes, I'll agree there has been more quality courses to be released in the past few months. They still don't cut it. That's why in this
course we made it our goal not only to
teach you how to edit masterful short-form
videos by teaching you the fundamentals first and
then the fancy tricks later. But also to teach
you how to turn this skill into a career. We go through my entire
process to reaching out to clients and closing clients
and everything in-between. I even show you how I
managed to get in front of a huge YouTuber like ethylene x with over 13 million
subscribers. And we don't stop there. We also include a full bonus
section and we decided to give everyone who enrolls a lifetime access
to this course. That will be ever-growing. Yes, we will continue to add
to this course and as we continue to evolve and as the industry continues
to evolve as well. So that was a lot, but
that's still isn't it. I have also created presets
that we typically sell. But when you enroll
in this course, you'll get those for free. Or these presets will
exponentially help you speed up your edits,
that's guaranteed. So if you want to build a
career out of video editing, if you want to work with
your favorite YouTubers, if you want to learn
how to be able to craft stories that people can get attached to the
enjoyed this course. Until then, I'll see
you guys inside.
2. What you need to get started: Today we're gonna go over the top softwares that I
use when editing short-form content in my editing
workflow that helps me be significantly
more efficient. So obviously starting
with the first software I use is my aniline, my non-linear editing
software which I personally use Premiere
Pro and After Effects. So for the whole
Adobe Creative Cloud, where you get to have
Photoshop Premier Pro, After Effects, et cetera, the whole Adobe Suite, it costs about $52 or €52
depending on where you are per month or you can pay
about $600 a year for that. Now one of the things
I do to step up my short form content game is music using the right music, music that We'll go viral. And in my opinion, there's no better place for the
price than epidemics. And they even have an
option where if you go to the themes page inside
of Epidemic Sound, they have a whole section of
amazing music selected by their staff specifically for viral content on TikTok or other short form
content platforms. The next software I use
is called for k download. All of the platforms
or softwares that I mentioned in
this video will be linked below this video
in the show notes for k downloader is a must, must have if you're
editing shorts, especially if you're editing is a full-time job like myself, one of the clients I add
it for as athlete x, which many of you already
know at this point. And when I edit for ethylene x, would they like me to do is take their already posted long form content on YouTube, download it, and trim it into a
short form piece of content in order to get the best quality
download from YouTube where I can download
a video from YouTube at the quality
was uploaded whether that'd be ten ADP earned for k. I can do that using
for k downloader. It's very simple.
All you do is you copy the link of the video
you want to download. You open fork, a downloader. You paste the link
and you choose the resolution you want
to download it in, and then it downloads. Now this next software
specifically is mainly for the editors watching this that are
editing for clients. And that's framed
dot frame dot io is a small fee of $15 a month. Or you can use the free
version where there's a limited amount of upload
space that you have. I recommend paying the $15 a month because frame dot io makes you look and feel like such a high class
professional editor. It's essentially a software
where you can upload the first draft of your video or in this case your shorts. And then you can send a link
to the client and the client can watch through real-time
and leave revisions. In the way the revisions are
left on frame dot io is it timestamps where they
leave the revision so it makes your
life way easier. It's super easy
for them and it's an overall great
positive experience for both the client
and yourself. So I highly recommend
using frame dot io. Next is I recommend
getting Canva. Canva is an amazing app
for if you want to find an animation or shapes or get creative with
whatever you wanna do, canva is a great
place to do that. I feel like I don't
really need to explain this because I feel like most of the population by
now as already using Kim. Next is storybooks. Storybooks is again
a monthly fee or a onetime payment
for the year, but it's totally worth it. There has been so many
times when I was editing a short and I was
missing B-roll from the client or maybe I couldn't find B-roll
and the video that I downloaded from YouTube
that I'm turning into ashore. And I needed extra footage. And I went to story blocks
and it's saved my butt countless times on
many, many projects, they have such high-quality stock footage and they also have templates for Premiere
Pro and After Effects that you could use
to really step up your edit, sorry, blocks is an overall hundred percent recommendation
for me as well. So finally, my last software
recommendation for you. It's not a software necessarily, it's more of a website. However, it really steps up the virality of your
short form content. And you see this a lot with Mr. Beast, with Alex Mozi, I think his name is and a lot of other short-form content that's
been popping off lately, and that's using gifts or gifts, however you want to
say in your videos. And you can do this by
using a software or a website called tenor.com
and you simply come here, it's free to use you type in whatever you want
and you can download it and insert it in your video will cover all this
in later lessons. But I highly recommend you bookmark that website
on your Google tabs. So I know it sounds like a lot and it can
be overwhelming, but those are all my
software recommendations. You can get started
using them or you could slowly use one-by-one. But I definitely
recommend you use at least two or three of the ones
I mentioned in this video. Remember, all of the
links to the softwares I mentioned are going to be
below in the show notes.
3. Data Management + Free preset pack: So now we're going to talk
about data management. And while it may not sound
like the sexiest thing, it's definitely one of the most important things in the process. And I say this because organization and I
repeat, get closer. Organization is
crucial in editing. So a lot of people, especially beginners, will just laugh or skip this lesson. If you do, just leave
the course now, do not skip this lesson. Stay, please. Stay. I'm not going to go super
in-depth on data management. I'm just going to show you
how I file structure out my projects and how
it makes my life significantly easier
and way more organized. When I'm editing something, it speeds up my process
way more because when I need something I know exactly
where to go to find it. I also want to add that
beneath this video, I'm going to be leaving a
free downloadable preset, which I normally charged. But if you're in this
course, you get it for free. And it's my exact
folder structure system already laid out for you, right? It implement. And that's essentially
what I'm going to be going through
in this video. You can copy this or
you can just download the preset below and have it ready to go for
every product. So essentially when you
download the preset, the folder that you're
going to get when you unzip it is gonna be this right
here folder structure. And when you click into
this, I designed it. So you have the first
one that's applicable for anybody who's editing
on Final Cut Pro. And the second one is for anybody who's editing
on Premiere Pro. So most of you are gonna
be on Premiere Pro. You can just delete this
and right-click this one, rename it and put 01
for Premiere Pro. You double-click into whichever
one is applicable to you. For me, it's Premier Pro, and inside you will have
this, you'll have a row, B-roll sound design music, miscellaneous
projects and exports. So essentially we're gonna
go by this one by one. So a role, what is a row? A row is the main video. So let's say I download a video from YouTube and I want to take that video and edit it into a short that's gonna be my arrow. Once I download that, I'm
going to drag and I'm going to drop it into the arrow folder. Then what I'm gonna
do is B-roll. B-roll is any extra footage. So let's say e.g. I'm
editing a workout short and they have a
talking head like this, explaining how to
do a bicep curl, but they're not actually
doing a bicep curl. What I would do is I
would get B-roll or stock footage from story
blocks or something like that. I would download it
and I would put it over the footage and I will put that in
the B-roll folder. Next is sound design. So anytime you have a transition to add more depth, e.g. I. Would put a whoosh sound
effect or something like that. Just to add some more
depth to the edits, I would put any of
those sound effects in the sound design folder. Next is music that's
self-explanatory. Any music you put, you put in a music folder and
miscellaneous. So what will I put
miscellaneous? Well, if I download a JIF e.g. I'll put that in miscellaneous. If I create an adjustment layer, which I'll explain later, I'll put that in miscellaneous,
anything like that. Next is projects. So if you
double-click into projects, you'll see that you
have a folder for Premiere Pro and a folder
for After Effects. Now, in the next
video, after this one, we're actually going
to be going over how to create a new project. So this will make a lot
more sense in that video. However, essentially when
you create a new project, what you wanna do
is you want to put your project file into the folder that's
applicable for that. So e.g. if I create a
project in Premier Pro, I am going to go here to
projects Premiere Pro, and I'm gonna put that file, that project file in this folder in the same
for After Effects. So next is exports. And I think that what
I did here is very, very applicable to
the real-world, especially if you're
working on client projects. Because if you click
on to exports, you have V1, V2, V3, v1, v2. V3 stands for version, version one, version
two, et cetera. So typically when you
send clients a video, they always come
back with revisions. Well, the V0 V1 is
usually the first draft. V2 is the revised draft,
et cetera, et cetera. What I do is I'll put my first draft in V1 because
it's my version one. I'll send it off to
the client using frame dot IO, which
we went over. They'll leave their revisions. And then what I'll do is
I'll revise my project. And then when I revise
that second project, I will put it in version
two because it's the second version
of that same video. You get the point. Sometimes they liked
the first draft and you never have to make
more than one version. So that's what I have
here in exports, typically you never have to do more than three revisions unless you're new or you're just not aligned with the
vision of the client. But that's a
different discussion. So that's my folder structure. I've been editing
for five plus years. I've tried many
different ways of organizing my files
and data management. This has by far the most
practical best way to do it. And that's why I'm really
proud of this honestly. I know it sounds simple, but it actually has been
something that I've played with over the
years, different versions, different ways of doing data management in this one
is just the most practical, the quickest, and keeps
everything the most organized. If you guys want this exact
folder structure that I have, I will leave the download
below for you to download. And just so you know,
when you're downloading this preset that
we're giving you, you can customize the
names of any of these. So if you don't want 010203, you can just right-click Rename and you can
completely name these, whatever you, this is
totally customizable, It's totally up to you. This is just how I like to
do it so you can change it. However, is most
practical for you.
4. How to Start a New Project: So now we're going
to actually open up the editing software and we're just going
to quickly create a new project just so you know how to create a new project the proper way while using the folder structure
preset that we provided. So all you wanna do is
come down to Premier Pro. Click on that and
wait for it to open. Now it's pretty self-explanatory and I'm pretty sure you can
figure out how to do this. Given the big blue
button on the top left, you want to get your
mouse over there and just simply click
on that button. Now once you click
that big blue button, you'll have a new page
that comes up and it's a little bit more complicated
or overwhelming. Don't worry, up here
on the top left, just keep your eyes
at the top left. That's all you
really need to do. You'll have something
that says project name. What do you want to
name your project? So in this course I'm, I'm using one of
the shorts that I made that went viral
as an example. So that was a
tutorial and it was called how to add
captions to your video. So for me, that's the
name of this video. If you're following along
and editing your own short, name it, whatever you want, I'm going to put how to add
captions to your videos. Now, project location, this is where the folder
structure that we gave you comes in handy. You want to come down to
this drop-down arrow, click on it, then come
down to choose location. Then you're going
to have a pop-up. You're going to want
to find where you want to save this project. I created a folder
called example. Then inside here I have the folder structure that we previously went over
in the last video. Once you find the folder where you have the folder
structure we gave you, then you can come
over to projects. Come over to Premiere Pro, because this is a
Premier Pro project. And then click Choose. Now, you click Create and then
a new pop-up will come up, which will be the actual
Premiere Pro interface. Don't worry, we'll go over that. So if you're on a Mac,
go down to Finder. And then what you're
going to want to do is find where you just
saved your projects. So go to the folder structure and then if you double-click on projects and
then Premiere Pro, you'll see that your project
is now saved in that folder. So that's how you
create a new project inside of Premier Pro. It's pretty simple.
5. Importing + Scene Edit Detection: So now we're going to import our footage into Premier Pro. And then I'm going to
show you a really, really amazing feature. If you're editing a short from a longer form YouTube video
or just a longer-form videos. Anyways, the first
thing we're gonna wanna do is go to our
folder structure. Then what you're
going to want to do is you're going
to want to find your a role or the video
that you're working with. So in my case, it's a pre-recorded
video from a camera. It's not a YouTube download. I'm going to simply copy that. Then I am going to go
over to my a roll folder. I'm going to click Command V on a Mac or Control V
if you're on a PC. And then what's going to
happen is my a roll or my main video file is going
to paste into that folder. Now quickly before we import it, I'm just gonna give you a quick little rundown and Premier Pro. So down here on
your bottom left, if it's the same layout as mine, you will have your media Ben. This is where you keep all
of your data management. Essentially, this is
where you create, you can create folders
and then you can put stuff into those
folders like video, music, sound effects, etc. And then up here you have
your effect controls, which is like position scaling, zooming in, zooming
out that kinda stuff. And then right here you'll
have your actual playback. So the video, you'll actually be able to see your
video right here. Down here you'll
have your timeline, which is where you can
edit or adjust the video. And then over here you have your essential graphics effects. All that good stuff that has the most simplistic run-down
and Premier Pro possible. But now you have a general gist of what we're
working with, okay, so essentially what
you're gonna wanna do is the first thing
you're going to want to do is come over here to
import media to start, right-click, Create New button, and then type in your
folder structure. So in this case, 01 underscore
a role that's created. You're going to want
to go to your a roll and then you're going to want to drag and drop
it into that bin. Very simple. Now if you go to the
drop-down arrow, you'll see that your
footages here drag and drop that now into the timeline. Now you'll see
everything more clearly. So again, this is your
timeline Effect Controls and your actual video where you can, where you
could play back. I'm going to just mute
that track for now. So if you have a YouTube video and you want it to
cut out all the, or you want it to
show a cut every time there was a cut in
the actual YouTube edit, all you do is you
come to the track with the video layer on it. You right-click. You scroll down to something
called seen edit detection. And then you click on that. You click, you make
sure apply a cut at each detected cut point is selected and the other
two are unselected. You click Analyze. Well, I have the most SPECT
out MacBook Pro for what? It's taking forever. It's really good. It's really good feature
when it actually works. Okay, So the scene
at it detection just finished and you'll
see if you zoom in. It only had one cut because
I filmed it all at once. So if you have a video with
multiple cuts as we explain, you'll see a lot more
cuts and it'll do a lot better job of
C-net at detection. Again, as I said, it's
circumstantial and my case, I wouldn't really
use it for this. But if I was taking a video from YouTube and turning
that into a short, I would definitely use this and I usually do in my workflow. So that's how you import
your footage and that's how you use the features
seen edit detection.
6. Building out a Roll + Auto Reframing: Now we've officially gotten
to the point where we can start sifting
through our footage. In other words, going
through our footage in deciding what we want to cut out and what we want to keep in. And we have to make
sure that we are keeping in only the essentials. I will say it again, only the essentials of the video in order to make the point of your video because it needs to
be a minute or less. So this video here is 16 min long and we're not
gonna be sitting through and cutting this whole
video together because most likely following
along with your own video. So I'm just going to show
you the principles of cutting and sifting
and then leave you to get creative and edit
your own viral short. So let's start sifting through and cutting and showing you the main things
that you'll need to know in order to do so. So first of all, I
want to talk about keyboard shortcuts
to very briefly. Essentially, I mean spacebar, It's a keyboard shortcut. Backspace is a
keyboard shortcut, Command C and Command
V for copy and paste. That's a keyboard shortcut. Each editing software has their own keyboard shortcuts
that you can customize. So for me, I set B, the keyboard shortcut B. Every time I click on that, the blade tool comes up. And what the blade tool is
is essentially a tool where if I have a whole clip
here and I click, then it will break
or it will bleed or cut that clip into
two different clips. If I click a, it will
go back to my cursor. If you want to change
your keyboard shortcuts, all you need to do is
come up to Premier Pro, come down to Keyboard Shortcuts. And then here you will be
greeted with this fancy page. We can go ahead and edit or change your
keyboard shortcuts. So what I do is I select e.g. be, razor tool. So and then right
here you come down to commands and then you
can type in razor tool and choose whatever
action you want Premier Pro to perform whenever you click that
keyboard shortcut, then once you set that,
all you do is you click. Okay, now going forward, whenever I say B, I'm
talking about blade tool. A, I'm talking about
going back to the cursor. Now for this, That's
all you really need. So if you look at
my audio waveforms, you can see that I'm not really talking here and I
am talking here. So let's say I want
to cut all that out. So I'll click B blade
tool and I will cut that, and I will cut after. And I'll even cut
this space out here. I'll click a to get
back to my cursor. I will select the empty
space, delete it backspace. I will select this empty
space and click Backspace. Now I can do two things. I can click on the
clip to the right and move it to the
left with my mouse. Or if I go back, I can select the empty space. And when this white
box fills the gap, I click Backspace or Delete. And then it will bring
the two clips together. And I could do the
same thing over here. Again, I'm not gonna go
through this 16 minute video and actually cut this
with you because most of you are
likely just following along with your own short
that you want to edit. So that's essentially
how you cut in, sift through your footage. Sometimes what I'll do is I
won't cut out any spaces. What I'll do is I'll actually
go through a blank. Okay? So I write here this
was a good take, so I'll lift this up to the
next track, which is V2. And then let's say,
okay, this part, it's a bad take, so I'm
not going to use that. This is all bad take. And then this is a
good Take right here. So I'll go, I'll get my blade tool and I'll
cut that section out. And then I'll lifted above. And then let's say I have all of my favorite takes
on the V2 track. Then what I'll do is I'll just highlight everything on the
V1 track and delete it. And then I can come
back to the V2 track, bring these down
to the main track, and then bring these together. And then I have my
favorite takes altogether. That's another way
of sifting through the a role pretty
quick and efficiently. That's another thing
I do a lot now that you know how to cut
your footage and sift through and find the best
selects of your footage or the best takes
of your footage in order to make it
into an actual short. Well, you wanna do is you want
to auto reframe it, right? Because this is all vertical
at the end of the day. So what we'll do is we'll come up to this sequence button, come down to sequence settings, okay, then you'll be
greeted with this pop-up. When you're greeted
with this pop-up, what you wanna do is
you'll want to just focus on Frame Size
and for vertical, which you want to do
is put 1080 by 1920. So what the 1080 by
120th is essentially turns the framing of the
video into a vertical video. And what you wanna do is
come down and click Okay? And then when this pop-up
comes up, just click Okay. And then you'll see that
the entire timeline has been turned into
a vertical video. Now, there's two things
we can do from here. Now let's say I
want to re-frame or resize my screen because
I'm too far to the right, in too far to the bottom. I can come up to, I can make sure my
clip is selected and come up to the Effect Controls. I can bring this scale up. Then I can bring my
position to the left. And I can bring myself
up a little bit just to make sure I'm in
the middle of the frame. Or I can use Premiere Pro's artificial
intelligence to do this for me. The second thing I can do is I can highlight
all of my clips. I can come up to effects, type in auto re-frame. And then you'll see down here
you will have auto re-frame and what you wanna
do is drag and drop it onto the footage. And Premier Pro will
start to analyze an auto UC analyzing here
at the bottom right. It will start to
analyze and it will auto re-frame your footage. Now, I do want to note, take this effect
with a grain of salt because sometimes
it does a poor job, sometimes it does
an amazing job. However, if it does a bad job, I'll show you how
to simply adjust and it's done analyzing. In this case, it actually
did not do a great job. So it follows me. You can see that it follows
me when I'm talking. It's kinda, you could
see some movement here on the frame as
I'm moving my body. However, it's not positioning me to what I think is the most
aesthetically pleasing. So I do want to keep
that movement in there. So what I do is I
come over here to the left to Effect Controls. I come down to auto re-frame. And then here you can
adjust the position. So I'm going to come
to re-frame scale and I'm going to zoom in a bit. And then I'm going to come
up to re-frame offset, which is essentially
like the position. And I'm going to move that
into the framing I want. And then we have
something like this. So in my opinion, this looks much, much better. So that's essentially how you can sift through
your footage, choose the best selects
of what you want, and that is how you
can implement in use. Another, a great effect
to have in your toolkit, which is auto re-frame.
7. Adding auto captions + Best Settings: Have you ever wondered how
your favorite influencers, YouTubers or whatever, who posts some of the best
shorts you've ever seen. They have these really
engaging captions that kinda follow your words
like every word you say, it pops up on screen. It's just really engaging it as different colors
and all that. Well, right now I'm gonna
show you how to auto transcribe and
create captions with Premier Pro's ai and how it's actually really
amazing, really fast. It steps up your short significantly like this
is honestly a staple. I feel like you have to do in every single
one of your shorts. All you need to do is
you need to make sure that everything is all
cut up in your timeline, which we went through the
last video on how to do that, the principles of
how to do that. Once you're done cutting
your entire video and it's all cohesive and make
sense and it's under a minute. What you wanna do
is you want to come up here to the left panel, effects controls up here on
the top-left to Premiere Pro. You want to scroll over to text. If you do not see texts, just come up to Window, come down to text
and select that, and then it'll pop up here. Then what you wanna
do is come over and click create captions, your language, you can put
whatever language you want. In my case, obviously
it's English, I'm assuming yours as well
for speaker labeling, just put no, don't separate
speakers for audio analysis. Put audio on track and
just keep it at Mix. Then click Transcribe. Now that will auto-generate and Premier Pro's artificial
intelligence or AI actually does an
incredible job doing this. I rarely have to go
back and fix mistakes, although depending on how
clearly you talk or not, I often recommend
that you come over to this tab at the top left and
just scroll through here, and this is where you
can make any revisions. Now, let's say that
something is wrong. All you need to do is
double-click this. And let's say this is
edit instead of edits. And then I'll just delete that. I click out of the box
and now it's revised. Now once you're
finished revising anything that needs to
be revised up here, you come up to the CC icon, which stands for
create captions, and you want to click
on that, then you'll be greeted with this new pop-up. And what you wanna do is click
this arrow to the left of preferences and
then you will get a lot of different options here. Now for format keeps
subtitle, style, keep it at none for minimum
length and characters. So this is essentially
how long you want the sentences
to be on screen. And then the minimum duration in seconds is how many
seconds you want, the minimum amount you want
it to be on screen for. So for minimum length
and characters, I usually keep it around 20. I find it that's the best
as far as analytics goes, which I've kept an eye on
Analytics for months now. And I feel like I've experimented
with different ones. 20s, just a sweet spot and I actually come down to
minimum duration in seconds and I put that
at about 2.22, 0.1. And then gap between captions, I keep that at zero lines. Make sure you're
clicking single. Then come and click
create captions. Now, you'll notice
that now you have a new track on your timeline, and this is a subtitle tracks. So what you wanna do
to edit this because it looks very generic in boring, is you want to highlight
the entire track. Come up here to
Essential Graphics, come over to Edit, come over to texts and change it to whatever
font you want. I personally think
and what I use for my videos and client
videos is Montserrat. Is Montserrat extra bold? Now, as far as the size goes, I found that 90 tends
to be the best, most readable, not too big. And then I come over here to alignment and I come to
center text vertically, or use the second
option to the right. And then that will bring it up to the screen where
it's readable. Now note with TikTok
and Instagram, there's usually
icons here and here. So right here is the most
readable for the text. Then what you'll
wanna do is if you want everything to
be capitalised, you come over here to the all caps option and you
can click on that. I personally like it lowercase. And then here in the zone, you can further choose where you want to position the text. So if I click the middle one, it will put it in the
middle of the screen, the top, it'll put it in
the top of the screen, etc. I like to keep it at the bottom. And like I said,
the second one to the right, then down here, you will find the appearance which is basically the
color of the fill, the outline, the
shadow, et cetera. Well, we're going to want to
do is we're going to want to come down to shadow
and we're going to want to come to the size
and we're going to want to bring it up to about 55. Then what you're going to want
to do is come to the blur. You're gonna want to bring
that up to around 130, 140. And it just gives this
really nice aesthetic, kind of blurred out shadow. Now, alternatively,
you, what you can do is you can simply
bring the blur down, bring this down, and then you have you see often
in Mr. B's videos, which is a hard shadow, a hard outline shadow. It's really comes down
to personal preference. Then if you play it
back, I'll just mute it so you don't hear my audio. But if you play
it back, you have the captions perfectly in place. Now, let's say you want to change the color
because you see a lot of viral short content changing colors and the text. Well,
let's say you wanna do that. Let's say you want
super engaging. You want just engaging
to be yellow. I would click on the clip, which has these words in it. I'll double-click engaging
to highlight just engaging. I'll come over to
Phil and I will choose a nice
yellow, orange-ish. And then I'll click, okay. And now when I play it
back, you'll see that it's just that one that
has the change in color. And now you can go
through and do this to the rest of your video of whichever word you
want to highlight. But that's how you change
the color and you could change it to whatever you want. So that is how you
auto transcribe and caption your videos,
your shorts. And that's how you can edit it in the best settings
for it as well.
8. Adding emojis to your shorts + Free preset pack: I'm sure you've seen some of
your favorite influencers. Youtubers are some of your
favorite shorts in general, some of the most viral shorts
that you've ever seen. They all have one
thing in common, aside from the
transcribing captions that I already taught
you how to do. And that's the fact that
they have animated emoji. Animated emojis tend to step
up your shorts and make it a lot more likely to go viral because it increases engagement, meaning people watch
it for longer. So in this video, I'm going to teach you
exactly how to do that. But before we get started, the link below this video, we have another free
preset for you, which is every single Apple
emoji in separate folders. Every folder has
250 Apple emojis, and we're gonna give
those to you for free. We usually charge $30 for this. But in this case, since you're part of this course,
you get it for free. So I'm gonna show you
how to add this preset inside Premiere Pro so that
you can have it forever. So what's you're going
to want to do is when you click on
the link below, you're gonna get a zipped file. Now, right now, all I
have is the first 250 going to have
multiple packs with 250 emojis in each pack. Just double-click it and
then unzip the file. And then inside here you'll
have all of the Apple emojis. So what you're gonna
wanna do is come down to the library's tab to the
right and Premier Pro. And then, as you
can see already, I've added some
apple motives here. But for the sake of this video, you're going to want to
click Create new library, name this, whatever you want. In this case, Apple emoji pack zeros 01 since it's the
first pack, click Create. And then what you're gonna
wanna do is go back to that pack and simply highlight every single emoji by
clicking Command or Control a drag and drop
it into that section. And then you will see
that every single emoji is now loading
into your library. So now that you just did this, basically what will happen is
every single time you come back to this apple emoji
pack that you just created, you will have these here in
your Premiere Pro forever. Instead of having to download each emoji and bring
it into the media Ben, you can just come over
here to libraries and just drag and drop the emoji
into your timeline. So let's say you're
at this point in your timeline where
you find something, where you can add an emoji
to make it applicable to what the transfer or what
the captions are saying. So in this case, I'm on this point where I'm
saying short content. Maybe I would want
to add an emoji of iPhone or computer
signifying content. So I'll scroll through
the Apple emoji pack and I'll find the phone, the iPhone, I'll drag and
drop it onto the timeline. And then I'll just
extend out the clip to fit this exact caption. And then what I'll do is
I'll highlight that and I'll come over to my Effect
Controls on the top-left. Then I will just move the
positioning down to make the iPhone right
above the captions. And then I'll move the
scale down a little bit. And then you can
keep it like that. So when you play it back,
it looks really cool and emoji pops up
with the subtitles. Now, if you want to step it up even further and make
it more engaging, you can add keyframes and
animate it. Very simple. All you need to do is
go to the beginning of the clip where you
first add the emoji, come over to the
top-left effect controls as you did before. What you wanna do is you
see this stopwatch here. You come over here
to rotation and you come to the stopwatch
and click it. And what it'll do is it'll
now enable keyframing. So what you wanna do
is come over here and type in 16 near rotation. And then it will rotate it to 16 degrees and then
move forward a little bit in the timeline
and then type in negative 16. And when you do that, you'll see a new keyframe is created. So move forward about the same amount and
type in 16 again. And then do the
same thing one more time, but for negative 16. And then what you wanna do
is you want to highlight all of these keyframes
you just created. Right-click, come to Bezier. Click on that. And
now what you'll have is when you watch back, you'll have the emoji and
animate side-to-side. And it makes it just a
little bit more engaging. So that's how you add an
animate emojis to your shorts. Make sure you don't
forget to download our free preset that we're
giving you in the link below.
9. How to spice up your shorts: Today we're gonna
talk about one thing you can add into your shorts to absolutely spice them up and make him just go
to the next level. You're gonna be super
spicy like my wife. Okay, cut, take 336. So the only thing
you're going to need for this is Google. And you're gonna go to Google
and you're gonna go to a website called tenor.com. And then when you
get there, it's essentially a GIF maker website. So what you do is you
type in any JIF you want. So e.g. if we go to my
Premier Pro timeline, let's say I'm talking
about short content here in this specific caption. So let's say I
want to add a JIF. What I'll do is I'll type in content and see what kind of
gifts there are for content. Okay, so I would do this,
this looks pretty funny. I would come here and
I would download this, create JIF download, and then it will be
in your downloads. So once I download that, I'll
come back to Premiere Pro. I'll grab the JIF, which is in my downloads. Then I'll drag and drop it
into usually my B-roll folder. But in this case I'll just drag and drop it into my media Ben. So once the JIF is
in your media Ben, I'll drag it on top of
the emoji that I created. And then I will just size it to fit the video accordingly. So I'll scale this down and then I will move
the position down. And what I'll actually
probably do is I'll take the actual caption and I'll
change the adjustment of it. So I'll come to a central
graphics, I'll come to Edit, and I'll click on
the third one to the right to align it
so it's above the JIF. I might actually move
the emoji up as well. And then when you put
that all together, you have a really engaging
little clip in the short. Now, if it plays really
quick like that, what you can do is
you can click Option and drag to duplicate it. And then you can just do this
throughout the whole thing. So then once you have
afterwards as a gift, it plays through
the entire time. So when I play that back, you'll see that you
have the GIF come up. So when you add shifts
into your shorts, it really steps up the
engagement of the actual short. And there's a few little
things you can do like if it looks too boring
for you, like e.g. how it's just here,
just straight. You can maybe change
the rotation a little bit to be a little bit
sideways and off center. You can even animate
it like the way we animated our emoji. You can get creative with
it and just add it in. So that's how you add gypsum to really spice up or up
your game for shorts, again by using tener.com. And again, all the
links will be below.
10. Adding Music to your shorts: Today we're gonna be
talking about how to add music into your shorts. Now, I'm not going to teach
what most people teach, but they're just like
cut here, cut here, add the music at a transition
bubble, bubble, bubble. I'm going to actually show
you how to properly and professionally add
your music into where it genuinely
sounds really good. But first we need
to find that music. So what we're gonna
do is we're going to come up to our Google. We're going to type
in Epidemic Sound because that's what I recommend. You can use whatever music licensing software you're using, whether that's art
list or whatever. If you are using Epidemic Sound, what's great about
it is you can come up here, you can go to browse, you can come to themes, and then you can
scroll down and they actually have viral reels. A whole track on
that in the music is absolutely superb genuinely. So I look for anything
with beets or a lot of high wave forms for upbeat
like engaging music. So I'm just going to
start playing through some music and finding
something good, Perfect. So I love, love, love this song. So I'm gonna come over
here to download. I'm going to download
the full mix. Now it's in my downloads. What am I going to do next? I'm going to go to
my folder structure. I'm going to go to my Downloads where I downloaded the music. I'm going to copy that song. Then I'm gonna go
into my music folder, and I am going to paste it. Now. I'm gonna go into
my Premier Pro timeline. I'm gonna go down to
the bottom left corner, to the media bin. I'm going to right-click
Create New button, and then I'm going to
title this zero to music. Now I'm going to drag and
drop my song into that bin. And I'm going to now add this
music into the timeline. So what I'm gonna do is
I'm going to drag it into the timeline beneath my audio. But you'll see that the song, because the reals are
only a minute long, the song is way longer than the song goes to 2 min and 57 s. So what can we do to
make it fit this? Well, what most people would probably think is you
just get the blade tool, you cut the end of the song, you delete it, and
then there you go. No, don't do that. That is absolutely terrible. Instead, what you can do, because if you do this way, it's just gonna be like
a very jarring ending to the reel and you
do not want that. So what I'm gonna do
first is I'm going to find out how long my short is. So let's say this one here. It's specifically
about 30 s long. So I'm going to
click on my song. I'm gonna go to the right
over here to Essential Sound. Click on that. I'm going
to click on music. I'm gonna go to duration and I'm going to click that box on. Then the clip is
going to analyze. And then what you're
gonna wanna do is come to target duration. And this is essentially
you're telling Premiere Pro. You're telling the AI of
Premiere Pro that you want it to automatically shorten this
song to the lengthy Uriel. So if you're real Is a minute, then you type in a minute
minds thirty-seconds. So I'm gonna come over here and I'm going to type in 30 s, 29 to be exact. And you can see that
it made my song perfect to the 30-second mark. And you can see how even adds
cuts and makes it seamless. It uses artificial
intelligence to do this and it actually does
an amazing job. So what I'm gonna do is I'm
going to highlight the music. I'm gonna come to
my Effect Controls. I'm going to disable
the keyframing by clicking the stopwatch to where it's no longer
highlighted blue. I'm going to come over to the decibels and I'm
going to make this negative 30, usually
negative 25. Negative 30 is the best volume, not be overpowering
your actual audio. And I feel like it
comes out pretty well. So that's how you add
songs to your shorts, and that's how you can
shorten them down to actually sound a genuinely good.
11. Best Export Settings: Ladies and gentlemen, we've officially reached
the point where it's time to export our
short at this point, this means you are
about finished with your short and you're
ready to post it, but now you need to export
it and make sure that it's of the utmost quality
for social media. So what you wanna do before you export is you want to
come up here to sequence. You want to click
Render in two out. Then that's basically
going to render the whole entire timeline,
which is very important. So essentially it's going
to go through and ensure that all of the quality of the footage as
best as it can be. And then what you're going
to want to do is come up here to Export, click on that, and then you're going to have this new pop-up. You're going to have
a few options here. The only ones that you
really need to focus on are these four
that come up first. So you're going to want
to come over here to file name and name it
whatever you want. So in this case, this is how to add captions to your videos. You can name the video
whenever you're naming it. Then come over here to location. And let's go back to
our folder structure that I gave you guys at the
beginning of this course. And then when you get there, you want to come to
exports V1 and click save. So now it's going to save
to that version one folder that we talked about in the data management section
of this course. For preset, you're
gonna make sure it's set to Match Source, Adaptive high bit rate. And then for format you
want it to be h.264. That's going to
ensure that you have the best quality, in my opinion. Now, Premiere Pro does have social media presets
that you can do. I personally think that using these specific settings
have the best result. Then what you're
gonna wanna do is simply come over here to Export. Click on that, and your video will start encoding
and exporting. And then when it finishes,
you can make your way back to the folder structure where
this whole project is. And then come to
exports, come to V1. And now you will have your short and it's ready to be
posted to social media.
12. Business Section - How to get clients - CRM: Welcome to the business
section of this course. In this video, we're going to
be talking all about CRMs. For those of you that
don't know, a CRM is essentially like an Excel
sheet where you keep all the information of
clients that you're reaching out to or that you
want to reach out to. It's like your
businesses outreach, like data center, I guess
for lack of better words. And I like to keep my CRM in a software called
notion. It's free. And basically, if you look here, I have my CRM here with
all the clients that this is all for this course
is sake example sake. But I listed out some of
my favorite YouTubers as potential clients and then
their YouTube channel. And then when I
contacted them and what series or which
touchpoint they're in, whether they're an
e-mail sequence 123, which I'll explain
all these things. And then the next time I need to send an outreach
message to them. And then I have notes
here on this side. Now, I am going to share this
notion template with you. So you can have this exact CRM. But if you have Excel
google Sheets or notion, it's super easy to create this. Essentially though I
want to run you quickly through the process of
how it's gonna go down. In this full business section, we're gonna be going in depth in each step really and kinda how to do everything my full
process to getting a client, which includes
creating this CRM, searching for the client, finding their
contact information, their email address, or
Instagram, whatever it is. And then finally reaching out to them in the kind of
message that you should reach out to
them and how much you should follow up all
that good stuff. So in this video, I specifically want to show you how to find clients and how to find
their email addresses, their contact information, and actually inputted into the CRM. And then in the
next videos we'll talk about actually
reaching out. Now, I do want to
say there are two main ways I reach out. One through email and
through Instagram. They both have a
great open rate. Sometimes the email
does go into spam. But if there are big creators, you will get lost in
their Instagram DMs, which is why I
like to use email. I've reached out through
the biggest clients I've landed like ethylene x
with 13 million subscribers. E.g. I. Reached out to them
on Instagram and email and they replied to me on email after about three days and I didn't even get my
message seen on Instagram. So you have to factor in the size of the creator
you're trying to reach out to and then decide
there if they're like under maybe 50,000 followers, I would send a DM,
three Instagram, if they're over 50,000
followers or subscribers, I would send an email
address which I'll show you how to find all on YouTube. So the first thing we're gonna
do is go in find clients. So we have our CRM
template ready, but now we need to
clients inputs. So what I'd like to do
is just go to my Google. I'd like to go to YouTube. And I like to, first of all, go to my subscribers. So if I go down
to the left here, I have all my subscriptions
if people I'm subscribed to and like to just go through here
and it kinda pick someone who I think I would
like to reach out to. So like maybe I've
been really liking this guy's content
lately, Joshua Mayo. Mayo. So I would come to his profile and once I'm at the
person's profile, I'll go to the About section. And in the about section you have an option under details. For business inquiries, you
can view their email address. Just click on this. And then it's gonna make
you do a re-capture little. Make sure it's going to make sure that you're not a robot. Just click on submit and now you have their
email address. Now this works for most of the YouTubers
that I reach out to you. I'd like to start with all my subscriptions
as I just mentioned, because they're people I
actually genuinely like to watch their people that I
would like to edit for. And then once I finish
that list, outreach, I'll just scroll
YouTube search page and just start reaching
out to creators who have typically over 100,000 subscribers this exact way. So what I'll do is I will copy their email
address budgets, just highlighting it, and
then Command C to copy. Then I'll go back to
where I'm hosting my CRM. So in this case, It's
notion for me, for you, it might be Google sheets
or Excel, whatever it is. Anyways, and then in here, let's say I create a new
cell and then I'll come over here and put his
name joshua male. So I'll put Joshua male. And then after that I'm gonna come all the way to the right. If you look at the
top here and my CRM all the way to the right, I have the e-mail
and then over here, so it's this last cell here. I'll come here and
just Command V. And then it'll paste
his email address. I'll make any notes like
make sure to mention that he or that I like his
most recent video. In the initial outreach. Maybe just a little reminder
there of what I want to say. Then for the second field, which is YouTube channel, I'll go back and I'll actually highlight the link to
his YouTube channel. And I'll paste it here. And then as far as if
I've contacted them. So let's say I'm just about
to send out the first email. So email one. And I'll put today's date because today is the damage
to reach out to them, which is February 20, and then it's all filled out. So I just went through YouTube. I was literally only
using YouTube and Notion. And I got a client's name. I got there linked to
their YouTube channel, and then I got their
email address. Literally this took what, less than a minute to do. I can now send an email which we'll cover
in the next video. How to send an email. But I will now send it
to him and I can possibly close a
client that only took less than a minute to
get his contact information. So go through subscriptions, do this and it's a great
way to fill out a CRM. I recommend usually when I, if you're on the hustle, do about 50 to 100
YouTubers a day, which is a lot of work. But I would recommend just
really hustling down and going through your YouTube
subscriptions after that, going through the explore page
and just filling this CRM with YouTubers and with their e-mail addresses
and start reaching out.
13. Outreach, Messagins and Pitch: In the last video, we've
talked about creating a CRM and actually inputting our information that
we gathered from YouTube about our
clients into the CRM. Now we're going to
talk about what to do once we have that information. So we have their name
and their email, which are the two most important
pieces of information. Now we're going
to actually reach out to those clients
and Michelle, you exactly the message or pitch offer that I
first start with. So what we're going to first
do is go back to that CRM. We're gonna go down
to joshua mayo as an example and we're going to copy his email address. Then once we copy that, we're going to go to our Gmail. Now a side note, I highly, highly recommend you pay
the ten bucks a month for G Suite and create an agency or an agency and just have a work email address
instead of an app Gmail, because at Gmail
super unprofessional. So mine is Dylan at
Reynolds media dot io, I recommend.com, but sometimes it's just impossible to
get for the name you want. But definitely the main point of this is get a work email. It's literally ten bucks
a month with G Suite. Once you set that up and you
are in your at your Gmail, go ahead and click compose. And then what we're gonna
do is we're going to copy command V, his email address. And then the subject line is going to be, I always
use the same one. It's just very simple. Youtube short form editor. Okay, it's very simple. For some reason
I've tried a lot of different subject lines in this one tends to
just always get open. Maybe it's because they know
it's from an actual person. It's straight to the
point after this. I go back to my notion. And now I go above my CRM, which is my Outreach tab. I click on that, which I'll give you guys access
to each one of these messages and you can
kind of tailor them for you. But basically the first
message is hey name. In this case, hey, Joshua wanted to reach out
to you because I run a small short form
content company that handles all of the video
editing for creators. We're currently working
on all the short form content for and then put whatever clients
you're working on or that you've given
free videos to. In my case, it's athlete extremity ether Tyler,
Marianne Moore. Here are a few examples of
my work and then put a link, it could literally
be as simple as a Google Drive link to
videos that you've done. And then put that link here
and then follow it up with, if you're interested, I
would be more than happy to edit the first short
completely for free. If you like what you see, we can then move forward. I appreciate your time. Have a great day. Usually
clients will respond to this and actually take you up on the free edit and
it's totally fine. It takes an hour to 2 h of your time if
you know what you're doing and then you create a great relationship
with the client. You've provided a lot
of value off the bat, and then you can pitch
your price from there. So what I'm gonna
do is I'm going to copy this whole first outreach. I'm gonna go and paste it and then I'm going to
fill in the blank. So hey, Joshua is what I'll put. And then the rest of this I
already have tailored to me. But in your case, what
you would do is you would change the clients
to your clients and then you would
change your link to your work right here. And then all you do from
there is click Send. So that is literally
how you send it. And that's the pitch offer
that I always start with. And then I've had the
most success with. And that's how I got
clients like Kathleen x. If they do not reply, the second message that I
have is, hey, client's name. I hope all is well with you. I wanted to reach
out in regards to my previous e-mail
just to recap, I handle all the editing
of shorts for creators, which you can now monetize. As I said in my previous
email, if you're interested, we would be more than
happy that at the first short completely for free, if you like what you see,
we can move forward. I appreciate your time. Have a great day. Now.
Usually, I would I would wait about five days to a week to
send up a follow-up message. And then from there we'll send a third message if they don't reach out after
then just saying, Hey, this is my final message. Something along
the lines of this, Hey, this is my final
message I'm going to send. Just wanted to
follow up with you, see if you are still interested
in this opportunity, something super short and sweet. And those are the
three touchpoint email addresses that I send. And then once I send that, So imagine I sent the
second email follow-up. I'll go back to my
CRM and I would go to contacted and I would put email too because
it's the second one. If they respond to me, then I'll change this and put in conversation because we're
having a conversation. And that's basically
the Reach Out process. So that's my three-step
email process of how I actually send in structure
my messaging to clients. And it's what's worked for me and it's hopefully what
will work for you. So I'm going to leave these
messages for you to have. I'm going to leave this
notion template for you. And then you can have
access to all of this. And then you can start
reaching out yourself.
14. Pricing, Closing and Invoicing: Okay. So now that we talked
about how to get there, how to get the client's contact. Now that we've talked
about how to actually message them and what to message
them, what to send them. Now we're going to talk
about pricing models, closing the client
and then invoicing. So first of all, let's start with pricing. It's very simple. If you want to copy
my exact model, I offer usually around
30 to 40 shorts a month for about 1,500
to $2,000 a month. That's 30 to 40 shorts
for 1,502 grand a month. That's for one
client. That's what I do pricing across the board, so that's what I would
recommend you do. Now I've been doing
this for awhile, so I'm able to charge
that if you're starting out and you're trying
to find your first client, then I would charge
a little bit less. So if you're starting out, I would charge a
little bit less. Maybe I would offer a 30 shorts for a 1,000 bucks a month, but just remember, the more you progress, know your worth, and charge accordingly now, as far as now as far
as closing a client, now, based off of the
email sequence we sent, usually what happens
is the following. They'll send you back
a message and say, Hey, whatever your name is. In my case, Hey Dylan. Thanks so much for the message. Yeah, this is actually
something I'd be interested in. Can you send me that free short that you're talking about? What I'll do is I'll go
to their YouTube channel. I'll download the short
and then I'll edit it, which you'll learn how to do in the editing or the technical
section of this course. And then from there I edit
it up, make it look good, and I create an actual
really good piece of content and
they're happy with, I send it off to them and I offer a free revisions as well. And then usually once
I get to that point, they're pretty much closed. Then after that they'll ask, okay, what do you
what do you charge? And then I'll tell them. I said usually for either
break it down weekly. So I'll say Okay, well,
for six shorts or seven shorts a week
or 30 shorts a month, I charge $200 a month. And then from there
we negotiate and then typically you can close for 1,502 grand a month
for that amount. Then from there right after we negotiate
and come up on that, I have them send me an
invoice straightaway. So they already got
the free edit for me, so I built up that trust. So I send all my invoices
through PayPal or Stripe. You choose which one. In this case, if
you're in PayPal, just go to create an
invoice right here, and then from here you
just choose, okay, so I'm going to charge USD, I'm going to charge 2000. And that's going to be
430 shorts, 30 shorts. Obviously, you're going
to make this invoice look a lot nicer, but this is basically how you charge or how you can send
an invoice through PayPal. Then you come here and you
click Share Link to invoice. And then from there you
just message them the link. And then you can also do
the same thing and Stripe. I just started using Stripe. I personally am not
a huge fan of it as of now because
I live in Europe and in Europe at least
the country that I'm registered and they don't
let me do instant payouts. So I have to wait like three
weeks before I received the money worth
PayPal, it is instant. However, PayPal is their
fees are terrible, so you pick and choose
which one you want to do. I've had problems where
PayPal is held my money. So if you want us to
take the safer route, you want a longer payout, then Stripe is your call. But if you're not in
Portugal or you're somewhere else in Europe or you're
in the United States, I believe that you
can do an instant, instant payout with
stripes. Stripes. The way to go for that, I do
use both Stripe and PayPal, but that's essentially
what I do. That's my pricing model. That's how much I charge. That's basically how
you close the client is very simple closing process once they asked for
the free short. And then thirdly,
as long as you can perform or as long as you can
send an actual good edit. And then thirdly,
send the invoice, which you could do so through
PayPal business or Stripe.
15. Retaining clients long-term: Okay, so now in this final
video in the business section, at least for now because we will constantly be
updating this course. I want to talk about
how to keep clients long term because it's great
and all to close a client, but it's another thing to
have to constantly do. So it's better to close clients and keep
them for long term. There's a few ways to do this. One over provide constantly e.g. with one of my clients
just out of the blue, sometimes I'll send them an extra short based
off of a video. They came out with it. I liked it wasn't even
a part of our deal. And they love it.
They love that, they love that I do that. Sometimes I'll send them, give them SEO advice
on certain topics that are titles for videos that might rank
higher than others. Sometimes I'll, I'll just
basically include free things. Sometimes I'll
provide some times. Then the second thing
is communication. I think it's so important
in order to keep a client, you're
constantly communicating. What I mean by this
is communication. I think this is so
important to do. You have to stay in
communication with your client. You have to always
follow up with them and always make sure that
they're in the know-how. Don't just assume that they know things or that
they think things or know of certain deadline
dates or don't assume that they
want certain things, communicate with them. They will appreciate it and they'll love you all
the more for it. Make sure you're asking questions constantly
asking questions about if they like the call to action at
the end of the shorts, if they liked the colors
that you're using, if you like, these
things, work with them. Communications, so important,
one thing that I would like to add to this,
don't over-communicate. Don't blow their message
box up every day, all day, just to try
to keep them updated, there's a nice balance that
you need to find, honestly, the third way to keep
a client long term is just by delivering,
delivering good results, bringing them good results and constantly trying
to learn and better yourself and your
service and try to grow with the company because the company
is going to grow. Hopefully if you're doing
the Short Form Editing, you're doing it right. Which means if you're
editing this content, you should be editing it
with a strategy in mind, meaning you look at their
social landscape at the moment. You create shorts or edit
shorts that you think will help increase engagement and their followers,
their subscribers. And then in doing so, they'll grow and you'll
hopefully grow with them by constantly
learning new strategies. Learning new SEO strategy is learning new editing techniques. Constantly learning. This is a great way to
keep a client long term. So that's all I have
for this video. I hope you guys enjoyed
this business section. So now we're gonna move on into the technical section and
keep your eye out because we will continue to be updating this course and all
sections that technical, the business, and
the bonus section. So make sure you guys stay
updated on the course. But for now, let's move
into the technical.
Everything Editing, Be Creative
