HOW TO DO CONTENT REPURPOSING STEP BY STEP (7 MAIN STEPS)

1. Content repurpose intro: Hello everyone, My name is Priyanka do bay. And in this lecture we are going to discuss content repurposing. Content repurposing, I would say engender is demanding, is scaled right now. So if you are working at the VA or a social media manager, or even if you are working for your own branding or your own business, this is quite a good way to get your content shorted. So I'm willing to discuss some of the things. The first thing that I'm going to discuss is what exactly is content repurposing like the real thing without getting confused? The second thing I want to discuss in this class is how to do content repurposing step-by-step. I'm going to give you the whole baby steps, like in a whole symmetrical manner, like 123, like this, so that you could understand that what exactly are we going to learn? And third thing is that how exactly you will be doing for your clients and how you will be doing it, okay? If you are not looking for your clients, you can do it for your own branding. As I said before, this is the three major things that we're going to cover in this lecture. So let's get started. 2. Content repurpose process: So the first thing that we are going to discuss right now is what is content repurposing. But before getting into this, I know most of you are just getting started with this social media for their own branding or for their claims. Or you haven't started working on lines such as social media manager or a marketing strategist, or a virtual assistant, or a graphic designer or whatever it is. First of all, you have to understand that you are absolutely going to nail it. If you're feeling low or if your thing dot tertiary road is too clumsy assertion relates to complicated. It is not. You just have to make sure that you know the strategy side and you just had to take action. Without taking action, you obviously it is going to be difficult for you. So if you are getting into this online space and you want to learn some skills and you want to charge money for that. Content. Repurposing is a good way to start. Because right now it is in great demand, as I said in the introduction video as well, and in the upcoming time, as well as I know, as I see, the marketing industry is going to need it more. Why? Because obviously, no one wants to just throw their money for ten different social media content, the starting part, they just want to make sure that everything is getting included in one strategy and this is what content repurposing it does. So you can do it and let's get into the main topics. What is content repurposing coordinate repurposing is a method in which you convert a piece of clades given content into multiple types of contents such as blogs, social media posts, etc. So what happens here is that if, if a client has given you some kind of content, for example, a video or a blog. So what you do is you extract the main points and you do the content repurposing. If you are doing for your client, you can charge easily for like $15 if you're starting out. And as you grow, as you gain experience, as you grow, you can charge up to like $40 per hour. So you can see this is quite trending, quite a growing idea to go for. Also, there are few steps that we do, which is, I'm going to explain in a bit. So let's get started into the second purpose, like what it looks like. So for example, let's suppose you have your live video. Let suppose your client have a live video. So he or she will give that live video to you. And you can convert that light into PPT and to our blog, into an e-mail newsletter, into a social media post, into Abby's story, or IG story into a lead magnet or e-book. Or you can also convert it into some kind of e-mails or a course part as well. Let's suppose that client did live video and then he or she wants some part of the live video to cutoff and get included in their course, upcoming course. What you will do as they will give you the VT0 And you just have to edit it. You have to take out the goal from there and you have to present it to your client. Similarly, for creating PPTs, you will take out the right points from there. You can create the PPD. Similarly for our blog as well, for email newsletters as well social media post as well. If you are starting out, what I would say is do not niche down, for example, after sometime when you will get some experience into this and you will enjoy, for example, you will enjoy creating social media post more than creating blogs. So in that case, you can niche down to social media only. But if you're just starting out, I would suggest you that you should go for each one of them. Like whenever there is an opportunity, just grab it and just do the content repurposing for every single part here or whatever the client suggest, okay? And as you gain experience, you can just cut it off and you can choose only one part that you enjoy most over the other. So this was just my little advice for you. So what is social media post, newsletter, etc. Obviously this is going to take a lot of time and these are just things that you will learn over time. They will get into the marketing. But just, I'm just telling you that do not need to know everything at once. You're going to start with one thing. And as you will get hired, you will get to learn a lot of things. Everyone learn in the same way. So do not get stressed. And just make sure that you are learning it good and you can do it, okay? So the third thing that I'm going to explain here is how you will do the content repurposing. Like what are the steps? Step one, step two, what are these, right? So let's get into this. How to do it for your client step-by-step process. So for example, a content piece has been provided to you by your client or if you have your own business. So this is the content that you have already, for example, live video. Then what you will do, the first step is pull out the main points from it. Okay? So for example, if you are writing your content, repurposing about a video which states Instagram go-to strategies. So the main point will be Instagram go-to strategies and the sub points will be growth. Strategy one goes is allergy to cluster three and so on. So I hope you are getting my point right. So the first part is done now moving to the second part, do relevant plus additional resource to the topic. So it is like a cherry on the top, I would say. And it will definitely improve your skills in this area. Plus also, it will represent you as an authentic content creator. Why? Because the client will see that you are putting efforts to get more knowledge about this particular topic by not only going to the content that he or she has provided you. Plus you're also putting the effort into going on the internet and searching all the accounting information available for that particular topic, the aid. So this is the second part that you have to do. So do not ignore this part, okay? The third thing that write the blog with the points you've figured out and the extra info you just researched. So obviously we have done our part here. We have already pulled out our main and supplant. We have already done the relevant part and we have already done the additional research, right? So what do you have to do is you just have to write the blog if you're doing the content is purposing with all the points that you have just to work with. The extra, extra information in the second part that you have research with, you just have to write the blogs. No. Fourth one is create blog images which matches the aesthetic of your client's brand. Now, this is kind of, I would say, broad because client images, so the blog images can be created with a tool called Canva. You can go ahead and check it out. And it is quite easy, quite simple. Now here the main thing that I would like to draw your focus is the aesthetic of your client's brand. Aesthetic means is the visual representation of your client's brand or your own brand, like what color you choose for your brand. For example, if a client's brand main color is black or navy blue or pink. So you have to stick to that part and you have to create the images with the colors of that client's brand rate. This is what exactly it is depicting here. I have just explained this in a very light, like three or four sentences, but I can talk about it for hours. So this is how it is done. Now, coming to the fifth part is create social media posts using blog main point. Now you have created the blog from the live video or the video that the other piece of content the client has provided you. Now the next what you did is you created the blog. You created the blog image with the aesthetic, maintaining the aesthetic of the client's brand using a graphic tools. Now, the next thing is repurposing the content for social media, like for Instagram, for Facebook, for pain interest rate. So in that case, what you will do is you will start creating those social media posts using the blog main points. For example, you have result, the part you have also included in that blog along with the parts that you have researched here. Now you have a whole bunch of information with you. Now, you have to just take that bullet points from the whole bunch of information and you have to just convert it into social media. Post for Instagram. For Instagram, you can create Instagram stories. You can just write one store is like how to improve Instagram growth strategy. And 123, the next three stories are the three points. You know what I'm saying? Again, you can create a Pinterest post and you can redirect that Pinterest post to the client's website or the client's social media, whatever YouTube channel, whatever they are, what you can do is you can create Instagram Reels. And Instagram Reels is something which is trending right now. So you can just take a small part of that blog and you can convert it into real. And you can just include some trending music to it. Here you go, you are ready to go, right? So you can see that how many ideas I'm giving you right now, because this is such a kind of creative, creative thing to do. Okay? So you have created a social media post for the Facebook as well. For Facebook can create Facebook stories, Facebook post, etc, etc. Instagram stories, Instagram posts, instagram, IGTV, instagram Reels. Then for Pinterest, Pinterest, you can create the post, etc. So I hope you got it. So the fifth is this one now coming to the sixth pointer. It is to set them up for that. If you further ado, what you can do is you can get all of these, then you can set up into just one kind of spreadsheet. And you can just check them like if they are looking good or not. If the captions that you have written for your social media post from that blog post is suitable or not, if it has grammatical mistakes or not, you know what I'm saying? So this is what you can do. Now once you have done all the steps, you just have to move into seven steps and you have to revise it, revise it, and then send it to your client. One approved should build them up. So make sure that you revise it because most of the times we do the spelling mistakes and we do not revise it and it's sending to our customers, that is clients and sometimes it preserves them off and we do not want that rate. So in that case, it is very important that you revise it. And after sending it up, once they approve, you can just reduce them up. Now, I hope you understood that what I was saying. Like all this time and now it's your homework time. So what you can do is you can repurpose your old three contents and you can let me in the homework section below, I would love to check it for you and I would love to give you my conditions. I hope you enjoyed this class if you did, let me know and thank you so much. And yeah, that's all. Thank you.