How to Design Your Business Logo in Canva

1. DIY Business Logo Design in Canva: Tired of cycling for generic cookie cutter logos that fail to capture the essence of your brand, it's time to say goodbye to the days forever. Let me show you how to design your business logo in Canva. I'm a professional designer with over 20 years of experience in the design industry. Understand the importance of a strunk, memorable logo. It's the foundation of your entire brand. It should accurately represent the values and vision of your business. That's why I've distilled my years of expertise into this simple course, designed specifically for non designers like yourself. I'll help you step by step through the process of creating a stunning professional grade logo comber without breaking the bank or sacrificing quality. You learn the dos and dots of logo design from keeping your icon simple and versatile to avoiding the common pit force that can dilute your brand impact. But this course isn't just about following rules. It's about empowering you to let your creativity find expression, even if you think you're not creative. And to infuse your unique personality into your logo. I'll share insider tips and tricks for using conver to craft a one of a kind design that sets you apart from the competition and leaves a lasting impression on your target market. Imagine having a professional grad logo that you can confidently display across your market and materials from your website and social media to business cards and merchandise. A logo that instantly communicates the quality and professionalism of your brand, commanding respect and attracting customers, more customers. Than ever before. I don't want you to set to the for less than your business deserves. And that's why I'm inviting you to enroll in discourse how to design your business logo in Cava and take the first step towards taking your brand to new heights. With my guidance and your intelligence, you'll create a logo that you will be proud to showcase for years to come. I'll see you in the course. 2. Basics of Logo Design: Before we jump into the full body of this course, I wanted to take this moment to walk you through the basics of logo design, which I'm going to call basic principles of logo design. The point here is for you to understand what you should look forward to whenever you're trying to create a logo for your business. And number one, whenever you're designing a logo, your logo wants to illustrate a point, just one point. Now, I know A lot of times in my experience, I've had to deal with clients who have asked me that they want a logo with a bed, and then the bed will be flying, the bed will be carrying, so and so. And they will describe all of that. Beneath the bed. They also want something like this, like this. And when I'm told something like that, I'll usually consult, advise, case, prod the business owner or the organizational owner. I'll kind of prod them that, no, your logo doesn't need to show what your business sells or what your business offers as a service. Does not even need to show the product, your logo is purely justified deification to separate you from other people. For example, Apple logo does not show computers. Ca logo does not show design. Nik logo does not show shoes, neither does it show clothes. You look at all kind of logos, you see that most of the successful logos don't actually show what the business does. A logo is purely a symbol of identification, and what you want to do is you want to bolden everything your business does visually into just one point. If you can do that, then it makes every other thing you're going to be doing super super easier for you to do. You logo needs to only illustrate a point. Your logo does not need to capture an entire story. Secondly, your logo needs to be versatile. Versatility means that your logo can stand when it's reduced to a very tiny size or when it's increased to the biggest size. So for example, in my work as a professional, for me to do a test of versatility, what I do is, I take my design window, I take it, I zoom it out to about 5% or 10%. If I can see the core element of that logo from the little window, then it is that my design is too complex. Your design needs to be versatile. In the sense that when it's reduced, it needs to be able to serve the purpose. When it's enlarged, it needs to be able to serve the purpose. And also versatile in the sense that it needs to be able to serve multiple use cases. For example, you can pick an apple logo, you can pick a canva logo and apply it to a book, you can apply it to literally anything. It doesn't force itself to conform to an environment where you put your logo. That's what you want to pay attention to whenever you're designing logo. And the third thing is your logo needs to be simple. If you look at my screen here, you see that I simply put a circle. Why did I put a sac, your logo can be as simple as a dot, can be as simple as an apostrophe, can be as simple as possible. Again, it's a point of differentiation from other people. So your logo doesn't need to be very very complicated. The simpler it is, the more meaningful it is. And the last thing I'll say here is your logo needs to simply complement your other brand elements. You need to understand that your logo is just one out of the many elements that form your brand. When you think about your brand, you need to think about color palette, you need to think about fonts, you need to think about patterns, you need to think about background, you need to think about even the different things that are going to be showing up as part of your brand, which may include sypography. You look You need to think about it in terms of it needs to complement your other brand elements. Now, if you put the direct back of your mind, it makes it easier for you to approach logo design from a point where you can tell a better story, just trying to illustrate the point, keeping it simple and making sure it is versatile. That is, if you put it on a black background, it will go. If you put it on the white background, it will also be applicable. If you put that in mind, you will see that it's easier for you to actually design great logos for your business. I'm got to see you in the next lesson. 3. Creating a Text Based Logo from Scratch: Let's jump into the practical part of this co. Let's now create a first log. In order to create a first logo, I already have a brand name that I'm going to be using for this course to help you understand how to create logo ada. So there are a couple of ways for you to create logo. You can come to the top here and simply type logo, or if you're on a for you page, you can see logo right here. If you don't find that right here, you can click on More and then you can look through all this here until you find logo. But for me, since it's already included at the top of my screen, I'm just going to click on Create blank. Now the size is 500 by 500. If you're using a paid conver, like if you're on a pro conver, I'm going to recommend that you resize your file before you actually start designing, you resize your file into a custom size. Rather than 500 by 500, you can change it to maybe 5,000 by 5,000. What that does is because you have a bigger work area, or because you have a bigger canvas, your logo can be as big as possible. Such that even when it's scaled to a diga size, your logo will still be able to retain very clip sharp quality. Now I'm going to click on continue and it's going to ask that copy and resize, I'm going to say, no, I want to simply resize this particular design. I'm going to click on the resize and you may not notice any change. All that probably just pin is, if you have your ruler turned on, you see that now we have 5,000 up here. Now in order to turn on the ruler, which is a very important part of design is for you to come to setins up here and click on show margins, show rulers and guides, and you'll see all of that show up here. Now, what's the purpose of the rulers and guide so that I show you, let me turn that off. You can see everything is turned off. The reason why it's important is so that you can use that to measure things between especially when you're working on a logo, you need to be able to measure things so that you can have a little bit of consistency in your designs. Magins is basically the border that you find. Let's say you've worked with Microsoft Word before. Imagine is the area where your text is not supposed to go outside of. Now I'm going to show margin here, and I are going to see this simple line here. An important thing in your design needs to stay within this frame while anything that belongs to the background needs to stay around this area. That's the most important thing you need to understand about margins. Now, Our first logo is to be this name and I'm going to paste it right here. You can see I've pasted that, I'm simply going to drag that and make it big enough for entire screen. Let me take my screen. Let me move myself up here and so that we can have a little bit of broth and space on the name of the logo I'm going to be working on This is going to be the first type of logo for you to work on, and we're going to call it a text base logo stayle. Let me type it here. We're going to simply call it texts logo. What that means is, the entire logra we're going to be working on in this particular file is going to be text base, and this is going to be the name of the brand that we're going to be working on, Tamil Lanes Consulting. So I'm going to go ahead and delete everything that does not belong to that logo, I just need to put this here so that we understand that it's a personal brand and it's a consultant service. I'm going to move this and I'm going to add a page here. Go back to that page, take this from this page and bring it down here. This is just a blank page just for us to have a little bit of briefing space. This is where you can write a note, put things that you are thinking about. If I want to design here, If I want to design the logo here, so let me say, Okay, what are the things that come to mind when you think of Tammy lanes? Let's say you want to use a what's a simple thing that comes to mind when you think of consulting or your personal brand consulting? Particularly, you want to answer the question of what's the business of your business? That is, what is an outcome people get from interacting with you. Let's say this person is selling clarity. Person is selling action. This person is just say famil is selling clarity and action. Those are the two things people want to get from action is. So clarity, action. If it's for male, there's a way to approach a male design. If it's for female, there's also a way to approach a female design. And here, we are going to say female influencer. So let's say female influencers at the target markets. What are the colors that this Amil wants to use? Let's say she wants to use a pink and gray, are the two colors she's chosen? How does she want to be passive? Does she want to be passive, as a bold person as a brave person as a feminine person. So I you say brave and we mark that with pink, then he begins to create a little bit of, okay, how do you use pink to communicate brief? How do you use gray to communicate brief? These are some of the things that you think about when you're designing a logo for your business. You think about who are the audience, Who am I? What kind of things matter to me and what kind of things will matter to my customers, my target market. Now, based on all of this here, what kind of things can you use to create clarity? Can you use to create action, Can you create female influencers, can appeal to female influencers. Now, this is the point where you're not beginning to think of, what kind of ship communicates clarity? What kind of shape communicates action? A shape that communicates clarity and action will probably be maybe a light bub. Let's put it here. Let's say here, let's put a light bub. Action, a shape that communicates that could be an arrow. That's what. But again, remember that we are working on a text based logo. We are thinking all of this so that we know the kind of font. What kind of font will even appeal to some fonts. When you think about fonts, we can say, a script font. A script font, in bracket, maybe hund writing, the sans font, that is no ge serf which means he has edges. But those are the three types of fonts that exist. Script sans serif. If you understand that, you'll see it becomes easier for you to create a logos and all of that at any time. Now that we've ideated all of this, let's now start working on our logo. If you are going to add a shape, an arrow, a light bub are two elements we can use, pink, gray, brave script sans. Those are fonts that we can use. Now, for this tam lanes, I'm accurly going to use a serif with a script. So let's look for now, in order to design the logo. What I'll naturally do is I'll duplicate my text. Since I'm working on a text based logo, I'm going to delete this. For this, I'm going to delete just the first word purpose is so that I can have a bit of space to manipulate anything I want to do to my own liking. Since Canva may not let you do a lot of manipulation to text when they are all selected together. That's why I am separating them from each other. Tamil lanes, Tamil here, let's look for font. Under font here, I can simply come here a font that is jumping up in my mind right now. Let me see. Bright is the word. Let's see bright. Great. That looks like an interesting font. All of these are not looking great. But this bright looks interesting. Let's use the same bright as our word. Let's see if this. Interestingly, as you can see, I've not searched for another thing. I've only used the same keyword to find this is nes, good. There I want to use two types of font for the logo. That's the thing I want to ask myself. Which brings me to another point. First of all, you want to create multiple variations before you can actually settle for one. Let's change this also to Dubr. Let's use this as Dubr. Tam lanes. Then let's use this as that abri. Good. We can see now that using this here. Our font size here is let's say 144, which is pretty small. That's 694, then we need to use the same size for this. That's 694. Good. Both fonts are now the same size. Again, you remember when I mentioned rulers. This is where rulers become important. What you want to do with that is want you start zooming so that you can see the details of your logo. So this is Tamil here, and I want to go here and I want to start adjusting the spacing. You can use arrow up down arrow, you can use up down arrow to space here so that you have a lot of finer control over that. So that's -16, and then I'm going to move this now, I need to put this here so that I know this is where this ends. I need to also bring this here so that I know that this is where this ends. Now you can see automatically my phones, it's already looking bigger than that. I'm going to resize that area for this. By the way, remember that we are designing for a female market, a female target audience. Let's look at this here. And let's look at it right here. We can use this as a bold font, and since all letters here are in small letters, we can use our base fund as a capital letter. Now, you can see again, if you want to keep it within the frame of this, this is Hawaii data ruler is important. Now we can use a spacing again to reduce the spacing between the text. Reduce the space in between texts. What happened? I gave us a little bit of spacing that we can also increase our text two, so we increase it again, we bring it here. All right. If we zoom out, we zoom a downs, this is Tami Lines consulting. Does this look like the kind of logo you will be proud of? If yes, that means you have your logo. If no, what can you add to this to make it a little bit more interesting? Remember we said Ro and light bub the other time. This is where we can come to elements, search instead of searching actually. What if we actually draw a circle right here? What if we put a circle up here to make and then hold down shift when you are resizing, hold down the shift, put this here. Now, you can see what's happening here. This logo is beginning to pick a completely new shape because we are now beginning to add just general every day elements to that. If I zoom out, we can see now it looks like, great, this looks like an interesting logo. What if I make it starts from what if the T and the lanes start from the same part? I come to this and I drag this here and I move it here and I say, good. Now both my text are starting from the same and ending at the same points. Now if I zoom out, you can see tam lanes consulting. 4. Design Logos in Canva using Text, Shapes, Color and Customization: Let's now work on the text element here to make this logoe bit more interesting. Since our arrow is like this, we need to create a text that better looks at least that looks better. Let's try this lumo luminous mac. L luminous maca seem to be uninteresting. So let's add that. Actually like this tame. It's written pretty Let's reduce the spacing in between. So to reduce the spacing in between exactly as we did in it. We'll simply use our arrow keys. Now In case you did not notice that when I was zoo. So I wanted to notice something here. You will notice there is a little bit of indent showing up here. So what I'm going to do is I'm going to space it back. I'm going to add the space. The goal is for the text to be d joined together in a way that doesn't interrupt our eyes. Now that I've done that, I'm simply going to select this. I'm going to copy style. I'm going to paste it back here. And now for this, I need to change the spacing again. So pay attention to the spacing. So good now that this is done here. Now look at this here, so I can match these use my arrow keys, place them together there, maybe I can even move move this come to my effect and make it now that's already looking very complicated. That's not going to be visible to the normal. Let's effect of curve, then come to position. You want to come to this part, and then you want to type zero. That way, you've reset it back to its original position. This is Tammy Lines consulting here. This arrow is not still looking very great, so let's go under elements less such L et's search for arrow, but this time around want to look for an arrow that is not looking too serious. Remember that we are speaking to a feminine audience. If we're speaking to a female audience, it means some of the things we are going to be using need to be intentionally done so as to look interesting to the eyes. In order to add that may be something like this like this here, this would have been very good. This would have been very good if there was a way to adjust the Well, maybe there is a way to adjust it. Let me duplicate that page, and let's quickly create that adjustment. Again, sometimes it may take you all of this time to come up with something great, but by the time you're done, you will be very, very proud. Now this is what I'm going to do. I'm going to come to position here, I'm going to send this back. I'm going to remove this arrow because it's no longer needed. I'm going to select this first text here. I'm going to select this text here. And I'm going to select this other one here and I'm going to move it like this. I wanted to notice how this is going to look like a logo that you probably spent a lot of thousands to make without having to spend a lot of thousands in making. Now, I just want to be sure that both logos are centered. They are both centered right now. The only thing that will be left for me will be, let's make consulting. What is the size of this? Seven to four, let's increase the size of consulting. It's not increasing. In order to increase your front size, you select edge rather than from the sides. Now let's just tilt this a little bit. Perhaps maybe this here. Now, look at in order to make your logo look a lot more professional, my accommodation, always design in black and white. Let's change this to a black. Let's change our text to a peer white. A text to a peer white as well. Now, we can say this is a tamins consulting, which right now actually looks a lot interesting. Remember that we started off, we said we want to do a text based logo. Right now we are ending with something that has a shape, but it's still using text. These elements, this elements in CVA. Of course, you can export this because this is a logo that you created yourself. It is not a pre made logo in CVA. Let's get back to that text based logo. Let's remove this now by design is just my own style of design, my own personality, that is making me to arrange these logos this way. Let's arrange it a different way. Let's use L, no. Let's use L, which is line. If you press L on your keyboard brings up the lines. Let's use L. Let's do this. Let's put a little bit of shape around this. Let's add this here, we add this here. If you want to make it faster, let's try a square, so let's put an R, which adds a rectangle. Select your selector shape. Let me zoom in. Select your shape, come to your colors, make me transparent, select these, add a line. Adjust your border weight, increase your border weight. Corner rounding, increase the corner rounding. Remember you're speaking to females, so It doesn't need to be as heavily shaped mill design, so to say. Now, why is my shape not being selected? If you're trying to select something and it's not selecting and it's giving you a little bit of difficulty, click composition here and use the layers up here to select exactly what you're trying to select. Now, for this, I'm going to change this to a black. Remember that gray is what she said she wants to use. Let's use this gray here. A lines to a gray as well. Now that I've done that, I'm going to simply select my again, come to position, come to my text, select the text, select my lines, change that to a white, select the second front, change the color to a white as well. Now, what's going to happen is, I'm changing the I'm going to select this here. I can put this here. Let's say maybe this is where I want to have this. Now I'm going to go to my position again, and I'm going to select my rectangle and I'm going to increase the width. Now I have increased the width, I need to reduce the height, and I need to increase this down here. I can move this into my shape here. Let's say that this text is looking to black, so let's increase it to a white. Now notice that all I'm doing so far is just to work with this plan ship. Now this is not looking great. By the way, you'll notice that I have left this because this already looks great. I already looks fantastic. This already looks fantastic as well. Especially if you the typo does not conform to the regular stuff, this great logo here. This how can we improve this logo? We improve this logo? That could be a question that you could continue to answer. Now Let's stop that here. Let's try something interesting as our fourth option. Now, to try our fourth option here, what I'm simply going to do is, I'm going to select my position, select my arrow, delete the arrow. Select my text, select my second text, come to my colors and add a black. Now, what I'm going to do is I'm going to select the position here, and I'm going to go to range and I'm going to remove the minus t. I'm going to make it a zero. Now what I want to show you here is how to actually create your custom elements inside of Canva. Let's say you have looked for everything, you want to look for, but you can find what to use. Let me show you how to use this draw elements here. Once you use this draw element here, my best recommendation is anytime you're using draw, simply change everything to a black and white because whatever if I create anything here, once it's done creating, once I click on Done, so I click on Done and I move away from it. If I click on it, I can change the color. That's why I want you to always create in black and white. What we're going to do is you can basically click on this draw here. Click on this pen here. You can increase the width or the weight of the line, you can increase it. You can see we showing you that using that dot, you showing you exactly what the weight is going to be. Now, in order to create this logo here, I want to create a logo that is completely unique to me. I'm going to click on this. I'm going to say this, I'm going to undo that. I'm going to change my color to black because again, remember, black is the best thing to do when you're creating a logo. So let's say this tame lanes here. It's not looking as great. So what I do is I can say one, two, 345. Can you see that? I say, I'm done with that. Now I've created this little marks here. Now I can say this is a logo, by the way, personally, I can use something like this. The fact that it doesn't even remember that your logo is to make is to make a single point. If I select this line here, can I thicken it? If I can't, then it means I can redraw that. So I can redraw the line and make it super super weighty so that it basically forms what I'm trying to do here. I'm going to do that. I'm going to click on this, click on this, click on this, click on this, and then click on that. Let's do that, lets the good part is, everything you're drawing, you can literally find them under position here. You can literally delete whatever it is you've drawn that you don't seem like. Let me do that. Let's delete this first. One, two, 34. There's something else there. Five. You can rotate it anyhow you like to once you are done creating. So it doesn't have to necessarily be exactly as you drew that. If you drew this here and you say this is one, and you can use just one drawing to create multiple variations like you can duplicate right here. I'm just showing you what's possible with that. You can drag this. You can rotate this a little bit. You can rotate this. Let's say you want to bring this down here. You can take this and bring it here as well. Let's rotate this. Et's bring this here. Let's make this a little bit comfortable. Let's make this a little bit comfortable. Now at this point, we can select outside of that. You can see we have one font. We have two We have one logo two, three, four. If you want a very serious look, this is fine. If you want a little bit of casual just sitting down, this is just there, that's fine. But this last two here tend to be logos that I am personally proud of. Now that we've created the logo symbol itself. Now let's look at the pink and the gray. How do we use the pink and the gray? What you will do next is you duplicate your page, and this is where you begin to add your pink and your gray. Let's do our pink first. Let's do a pink first. Let's select this pink here. That pink does not look like it. My recombination is when you're using pink for something you're going to be using publicly, make sure the pink is very deep so that it can be accessible to multiple eyes. Let's select our gray. Let's do a gray here. This is the gray here. But let's create our own our own brand of gray. This is the gray that I like, is already turning into brown, so let's make this good. This gray super super cool. Now this consulting here can be that gray and we can begin to make a little bit of magic happen here. Let's select a couple of the sparks. A many sparks are the other five sparks. Let's select the middle one and probably the last one. Let's make the sparks pink. And Let's make the other non selected the other black. Let's make them into gray. Let's see, is that the color of the gray, is that the actual gray. This and this, let's see, is that are gray. God. Finally, selected are gray, and this can now be gray. Now look at this is based on where we started from that pink gray to communicate bravery. You can see now we have a Tamil lanes. Now what you want to do next is by the way, my recommendation is always have your black logo, your black and white, and always have your color logo. Now, if this is the option, personally, this is the option that I'll probably go for. I like this because it looks I actually communicates a lot without necessarily using a lot of elements. Everything we have here, super simple, super nice, super clean and super original because now you can export it, you can trade market anywhere across the world. Now I'm going to bring this down here. And what you are going to do is once you're done with your logo, now you can see that your logo does not fill the entire screen. What you are going to do is now Come to magic resize, and what you want to do is you want to reduce the height of your page so that your logo can be the core thing that sits in the middle of your page. You can see that all these ones here, none of them is actually using the full page. At this point, I'm going to be going with just page five and page six, which are going to be my actual logos. I'm going to click on this f re size here. I'm going to click on custom size. I'm going to reduce the height to let's say 2,500. Thousand 500, it's only the height that I'm adjusting. You see, now that I've selected that, it says, continue. Now I'm not going to resize everything. I'm simply going to resize just a couple of pages. Page five, or maybe let's say we resize only page six. What's going to happen is Canva is going to resize that and you're going to see it in a new design. Look at you can see, you actually resized everything. And a little bit of adjustment, a little bit of scattering as happened here. What I'm going to do is I'm going to delete pages that we don't use. Delete this page, delete this page. I'm basically pressing delete on my keypad and delete this as well. Select this delete it as well. Then you can open this as our full logo. Let's bring it together. So I'm simply oding down shift to move that. Now again, look at here, when you look at the size, when you look at this, you'll see that something is happening. If you draw this line here, if you put this here, and you also put this down here. This is our text, these are small letters, and this is our capital letter right here. What you're seeing is No this lane, this tame is not in alignment with the lanes. What we're going to do is we are going to have to resize. No, we are going to have to resize, so let's select down here, where it's easier for us to adjust, so let's move it a little bit up. I still needs a little bit of adjustment so that the text good. Because, all the texts need to be aligned, that's part of you creating a loger that you can be proud of. Now that we've done this here, I can select this entire logo and make it anytime you are designing a logo, make sure it fills your entire screen. When I say fill your entire screen, it needs to be the main thing that is on your screen. For this, you can simply just drag it out. You can simply just drag it outside of your screen. Once you drag it out of your screen, it gets deleted by itself. C just deletes it's for you. Now I'm going to move this a little bit close, a little bit close. S consulting a little bit up. Now again, let's resize so that we can find our actual size here. From 25, let's try 1005. Let's select that. Let's select 1005. Let's continue. This time around, we're not copying, we're simply just resizing. Simply just recsing, you can see. I've just resized that, and now I'm simply moving them together, and now let's draw this here. Again, remember margines. Let's draw this here. Cool. At this point, we have a logo, let's group it together. Let's decomposition, center middle. Grade. Now we have a logo to see whether the logo is good and all great, lets amount to 10%. Logo is visible at 10%, Let's see, is there a way to reduce it further than that? No, maybe we should move our screen a little bit out. From 10%, is it still visible? It looks like, yes, it is. If you make it fuel screen, if you bring it back, you see, it's still completely visible. That is how you create a logo that can stand the test of time. Now, in order to save your logo, which is the next step in the point in your process of creating a logo. Now that you want to save your logo, how do you download your logo in a way that you can reuse it? First of all, you want to save this here, want to save this as the Tam Lines consulting logo. Logo. You want to save your file name as Tamin consulting logo. This is your actual logo, and you want to come to share. So I'm going to move myself away from that side. You want to come to share, and you want to click on download, and your download file type, is not going to be a PNG, it's going to be an SVG. Why is it going to be an SVG? Because right now you have a logo. Again, before we move on, let's duplicate our logo and create a black and white version. To create a black and white version, all you need to do is change everything in your text, everything in your design back to black, everything in your design back to back, we created it originally, but somehow we got deleted right. Let's change everything pink to black. I'm not going to change all because once you change is going to change everything on the previous page as well. What you can do is you can down shift or probably just on ungroup everything, come to position up here so that you can do it faster, select layers and select all the shapes. Select everything and change everything to black. Where is the black? There is the black here. We change everything to black. You can also select everything like this and click on black. It's going to apply to everything selected. Select, come to front, and select black. It's going to apply the black to everything right here. You see this is a black logo. Again, to also create multiple variations, change the background to black. And then select everything on the design and change that to a white. It looks like, nothing is changing and change that to white. That's where you have a black logo, a white logo, and then you now want to select a background and deleted. 5. Exporting your logo: We're done with our logo. Let's prepare our logo for export so that your logo can now be used anywhere you want to use that. In order to do that, what you want to do is you want to duplicate the original page that you've created, and you want to begin to change that to white and black. So you want to change your black version here. So you select everything in the file and you simply change everything up here. You simply change them to black and white. Then next, you want to select you want to duplicate the black screen. So you want to duplicate this screen here. You want to duplicate this page. And you want to come to position, and you want to select literally everything here. And then you want to select this and change everything to a white. Now, you notice it not change the text, because what we've done is to change the shape colors. You want to click on text here, and you now want to apply the text as white. To be sure everything is working fine, you want to select your background and change your background to a black. That way, you can see this is the white version of your logo. This is the black version of your logo. If you want to have a pink version, click on duplicate as well. Change your Okay, for that, you can simply select everything here. Select your logo. I'm going to select a logo. On group. Then come to text, change text to pink. Come to colors up here and change it to pink. That way you have a pink version of your Lugo. Let's also duplicate that and create a gray version of our logo as well. Now, to I'm simply selecting everything. Come to your shape here and select your gray, your gray color. Select your text here and select your gray. This way, you have original logo in different colors, pink color, gray color, black and white versions. This way, you have your logo in multiple versions, and you can literally use them any way you prefer to use them. Now, how do you prepare your logo for use across multiple platforms? Come to share and click on download. Now for this download, what you want to do is you want to change this suggested PNG up here. You want to change it to SVG. Now, as you conside there's a crown right beside that, which means that it requires a Canva pro account in order for you to be able to export that. But my assumption is that you're using a Canva Pro account right now. If you click on SVG, remember to select transparent background. What that does is, again, just as a removed background of an image, it takes out the background of all of the logos we have here. And since it's just your logo, you have on all of the pages, you can simply have all pages like this, and now this is where you need to also pay attention. You can see our black and white page still has a black background. We need the white logo, not the black background. I'm going to go ahead and go and take out the black background. In order to do that, I'm simply going to click on delete. It looks like there's nothing here right now, but we can still see our logo. So I'm going to click on share again, go to click on download. SVG transparent background, all pages, and I'm going to click on save, and you're going to see all your files downloaded as a zip folder, as you can see here, Tamins consulting, and I'm going to save that. Let me open that and bring it out up on my screen for you to see what the final output is like. So this is output number one. This is output number one here. Let me take myself away to the side. This is output number one here, and I want you to and I'm going to try and Zoom. Let's see if I can zoom. If I can zoom this view aspect, paratio. No, no, no, I can I zoom this in. So let's make it fit. Oh, no, it's not. That's not what I wanted to do. This is press F 11. Let me press F 11. Okay, let's do this. Let's zoom out. As you can see, this is Talen consulting right here. This is the color lugo. Now, this is the pink Lugo alone. You can see this is the pink logo alone. You can see this is the pink. Let's see. This is supposed to be the gray logo. This is gray here. You can see this is the gray logo right here. Now This is supposed to be the black logo. You can see this is the black right here, and this should be the white logo. It looks like there is nothing to see here, but don't worry. The logos are visible. So don't worry if we can see that. Now, let's create anestagram post Aestagram square post. And this is where you want to see how to use your logo. So I'm going to simply just remember it's a consulting company. That means they are a coaching company. So let's type consulting here as part of the template, and let's just select any template right here. This is the template here. Let's say this is just a template that we just want to use. This is just any random template. This is already pink and all of that. Let's now upload our logo. Now you can click on upload. I have not extracted my logos et. Let me select that and extract all the logos to that so that I can good. I've extracted my logo, and you can see these are my logos here. This is one, two, three, 45. You can select all of that. While you have your upload page opened, you can select all of this and simply drag into Cva like that, and you start seeing everything being uploaded right here. Now, this is where they have the logo here. This is where they have this here. I'm going to select this and I'm going to make it bigger because of course, we know our logo is bigger than that. Now, this is where we need our logo. You see, this is the logo right here. This is Tamelns consulting right here. With our logo, no single background, no stress, and if we want to, we can simply just change the color. Let's say tomorrow we change our color to pople. You can see right now, I can simply just change the color to pople. That is how you prepare your logo file. As a way to let it scale everywhere. And you can see that you can literally drag it. If you drag it and zoom in I I zoom in right now, you see, it's still sharp. It's not even it's not even pixelating compared to the picture in the background. So it's literally very, very visible. It's a way for your design to scale at any time at any point without you going through the stress of Oh, I need to go back and reach my designer all over again for him to give me a transparent logo. You can literally do all of this yourself using just Canva. Now, this logo right here can scale everywhere across the world. This logo is visible. If I reduce the size to something as tiny as this, you can see we can steal from as tiny as it looks, we can still see that tm lens is what's written there. The consulting is lost, of course, but the color of the logo is clearly visible. Again, you can bring the gray version. This is the grave version here. You can see with the gray version, you can change the color just to one. So let's say I want to change it to my red. You can see. You can do that. If you select the pink as well, you can bring in the pink. Interestingly, why is the pink on this screen almost the same as? Isn't that interesting? So if you have a dark background, let's say you have a dark background like this, you can drop your white logo, and your logo will still be able to work. I hope this has been helpful to you. Let's talk about the next type of logo. At this point, I'll know you probably may have a lot of ideas in and your main, but I'd love to see you in the next lesson. 6. Canva Legal Notes to be aware of: So for this lesson, I want to actually come on screen here and talk to you about using CVA for design. Now, whenever you are trying to design using CVA, my first recommendation is that you do not use a primed logo in CVver for legal reasons. I actually did a bit of digging around and I realized that if you'd like to apply any elements within CV to as a logo, you need to be able to customize it in a way that you can make it a little bit different from the original element you pick within CA. In fact, I as the Ca AI within the interface, and it says that if you'd like to register a logo, you've created on Cover as a trademark, you'll need to design an original logo from scratch using your own original artwork. In order to create your business logo in CVA, you need to create your own original artwork, your own original element. The simplest way for you to do that is to use lines, shapes that you can find within the library, and you can combine with literally any font inside CVA. But you want to avoid using stock content like photos and graphics that are premade. If you're going to use elements that are premade, make sure you adjust them. Basic reason is that they are non exclusive and can be used by literally any other Canva users. When you use an element in Canva, but you adjust the elements for your own purpose, that becomes an original element. That to add that here so that you understand as we go on and discuss so that you understand why I'll take an element, modify it, take an element, and alter it. That's the reason why I'm doing that. If you want to design a logo using Canva, I'm going to show you how to actually use lions shape basic elements that we'll find in Canva, and I'm also going to show you how to modify Canva liment for your own good. Let's jump into that. 7. Elements Based Logo Design Process: All right, welcome back. Now let's look at how to break our text apart so that we can really really get the most out of our text. In order to do that, we have four character texts, so we're going to break it one duplicate duplicate. What we've basically done is we've duplicated into four different texts. Now, to be sure that we get it right, we are not going to delete one of them, but the others, we are simply going to delete letters from each of them. For this, I'm going to delete the IV E here. For this, I'm going to delete the V, the V E. We have V I. For this, I'm going to delete the last letters. I'm going to delete this here. So we have V I V, which we can repeat for one of them anyway. I'm going to delete this here. I'm going to delete the E. We have this, we have this, and we have this. Now, let's duplicate this as our second V. We have V I V E. This is where we'll need a rectangle again, our line, sorry, our rulers. Now I'm going to zoom in. And we're going to now arrange our text on a line. Now we are bringing this closer to this, and for this, we simply want to have this here. Now I want to rotate this a little bit and move it down. Remember that we are selling to and m owners. We have this here, and we can bring this star up here. Now let's drag this star up here. Let's go a position, Layers select a star and drag it out from there. Now it's similar the Cor under is too much, so we reduce our car round a little bit more. Now let's turn this here. That's we rotated that and let here. Now we need to duplicate that again. But for this, we want to rotate it to the side, I want to reduce the size. The goal this time around is let's make it like this. The goal is to take away this shape here to take away the other one right there. Now look at, this is my text. I'm going to open a new page, and I'm going to drag all of this, and I'm going to move them to a new page. You can see that my ruler actually came with it. The ruler came with it, not because it's copied or duplicated it because the rule Canva work such that any part, any page you are in your design, the ruler will always show to tell you that this is what you're measuring. The reason why it does that is so as to keep every page consistent. It's like a tiny hack that designers use in order to get things to look exactly how they want it to look. Instead of dragging that around, I'm simply going to increase the size of these, and I'm going to bring it here so that we can sit on this so that we can sit on this line. Let's move it up a little bit, let's move it out a little bit. Let's move it up a little bit. We need to move our eye down a bit may be having some of this. L et's look for how do we cover up the shape that we have here. Let's cover up the shape that we have here. We simply need to put a background there, our background needs to be probably be a white, and we need to use our position. We need to use our position to cover up that so that it's covering up that and sing our position again, we're going to bring our star to the top. We're going to drag our star to the top. Now now we have our two stars, so we have a vive. Interestingly, as I was just designing this right now, The meaning of the star kind of began to form in my mind, that it could actually mean that we are reviving something that is there. So maybe bringing your own back to life or reviving, whatever that you decide to name that. Again, I'm going to change all my text to black, so I'm going to select change since I wanted to be changed across all pages. I don't have a color set yet. So this is going to be leoted to this so as to be able to create something that actually looks good to the eyes. Okay, so here is what I'm trying to do here. I'm trying to make this page actually this corner right here. I'm trying to make it make sense to make it form something that I could also extrapolate meaning on to later on? Maybe I want to do it this way? How do I want to create it so that I can actually look so that I can create some form of visual interest there? Can it create a visual interest like this? Yes, it does create visual interest like that. For this, maybe I want to move this here as well. Or maybe it's not so necessary. What if I actually take it out? What if I make this a little bit more rounded? What if I make this a little bit more rounded? What if I bring this as Good. What if I make this here, that's where we have Vive. Now in order to be sure that what I'm doing actually makes sense, what I'm going to do is, I'm going to zoom out to 10%. See 10%. It looks like the Vive actually is visible. That's all right. Let's make it fit screen again. Let's scroll to our page. You can still remember that we have something covering up this part. You'll see how we're going to take that out eventually. Now we have a design here. We don't need to add anything to it other than the fact that we want to now duplicate this page and create more. Remember that our original idea is to create rentals app. That's what we're working on. Am I correct? So if we're working on rentals app, now notice we have only gone down the path with just one logo. So feel free if you want to play around with multiple versions, my goal here is to show you how to create different versions of logo that you want to create. For this version, what you want to do is, I want to select to duplicate this, and I want to cover up the entire background. Now, you be wondering why I might not using the initial style of just filling up my background. Okay, to help you understand that, I'm going to actually do both of them. This time around, I'm filling my background with black. I want to change my text. A my text here. I want to change them to a white. You can see again, select your text, change it to a white. All right. Now I need to select the sap and then change it to a black. Select, change it to a black. Now we need to select one that is here and change that to a white. Our Lugo looks like it is moved away from the center, so let's centralize our logo good. It's centered now. It's centered. This here. I'm going to change the color of the shape to a black, this position and then send to back. Change this here. Also change it to a black, and then select all my text. Separately, I can actually use layer to select them. Let's come to layers. Let's select all our text, all shape, everything this. Now I want to change everything to a white. Change everything to a white. It looks like we didn't select multiple elements, so less selects, less selects, so good. Why is it not selecting everything at once? Let's change that to white, click on position. We're going to literally select everything here. I'm going to remove this. I'm going to change everything here to white. Now we have two versions of our logo. Now, this here, I change background for this. For this, I simply added shape. If this is a final logo, the reason why I wanted to create that was because I wanted to actually make the logo in the center of the screen, something like this and this here so that I can add a little bit of rounded corner to the logo. This was why I wanted to do that. Which you will not be able to achieve if you make your entire background, the background color. Do you understand now. If you are trying to create something like this, you will have to intentionally create your shape. Now I want to make the sap, in order to make the shape. Let's do that like this. Let's do this here. Cele group. Let's come to position. Let's come to range middle center. Now, you can see it's not completely it's not a complete square, but that is fine. Using the height or the size that you can see beside my mouse here. You can see that there is a sizing going on. You can use that to actually adjust your how you can come to position here and change it manually. So 922, 292, but instead, I'm going to change it to 800, and I'm going to change this as well to 800. So now we have 800 by 800. Let's use our position. Let's use a position center middle. What I really want to do is you can see now that I have this logo in the middle of the screen. Take this out, reduce everything now, let's even cut it off. Let's make it visible. Let's make this as well visible. Now I can group this, and I can say let's move it to the point where now this time around, you are not going to be following the center. You're not going to be using the position center meddle and all of that. Why? Because this is a bunch of grouped items. If you choose meddle, you can see, it's going to center it to its own position. But he thinks it should be the center. And that's not what we're trying to do. We are using a visual way. We are using our yes to center that. Another way to also measure that is to put this to the top here and drag this down here and look at this is one e four. If you drag it down here as well, you can see now I have to Now, I have to now adjust this shape and say, it has to be 243. Let's take it to the top as well let's see, 243, so it means it needs to come down a little bit. I need to come down a little bit. Now if you select this and we'll change it adjust it a little bit again. Now if you bring it down, you see, it looks like now there's a little bit of balance there. Now we have a custom center. Now if you are going to export this, all you are doing is, you are simply selecting all of this. You are going to 8. Isolating Logo from Background: All right, so next is to show you how to export this. So the reason why I did these two versions is to help you understand why you should try and isolate your logo from the background when you are trying to cover up some parts of the design. So for example, right now, it's looking like v1ve. That's what it's looking like. It's not looking like we have our V I V E, like we had initially. Well, this is just one of the logos. We could still adjust all of that. So now, in order to make sure this is properly exported, again, the reason why we did this is, remember this is ship, and this is the background. So I'm going to come to export here, and I'm going to click on download. So this is Share download. We're going to change your file type to an SVG, and we're going to change your file the file you are going to be exporting. So we're going to click removal pages, and we're going to sell chip and BG. And I want you to see what that's going to look like. So we're going to click on transparent background so that we can see a transparent background. Now, click on download. And one it's downloaded. Now you can see five save. I've saved that. Now I'm going to open it up on my laptop here. Let me get it to the screen for you. I've downloaded it here, and I'm going to open it for you, so this is one. You can see this is how this is going this is one. Now the second you can see this is the second you can see the second did not export appropriately. That is the reason why I decided to isolate it from the background, because I've tried all manner of ways to make sure it works, it never worked out as I wanted. So I've learned over time that I should always create my ship and I selt my entire design from the background. And the reason why that is important is because you are exporting a ship, you're exporting a particular adjustment that you've made to what you can see in Canva. If you don't isolate it from the background like that, It's just going to fill up your background and you are not going to see what you actually exported. That's the reason why I did that. Now, I'm going to go to my Let's open a new file here. Let's say A instagram square post. What I want to do now is, let me take this away from my screen. I'm going to go ahead and upload the logo that I've just exported now. Let me L et me extract all and then bring it to a screen where you can see both. Now you can see both. I'm going to click on D, so this is the five. I'm going to select both of them, and I'm going to click on Open. Now, I want you to see what we expected. This is what's the name here? You'll see it says Ship, and this is BG. You can see this is BG. So look at Ship, look at BG. Can you see the problem it created? If I change this background to let's say we change it to a yellow background. Can you see the problem it created? Again, that's the reason why I wanted you to learn to isolate. So when you're creating a shape coma, don't make your background, the shape, create your own shape, especially when you're using it for logo like this. That will have full control over whatever ities you are exporting. Now, let's go back to that design. 9. How to Modify Your SVG Logo in Canva: Right. Back to our initial design. So I'm going to delete this BG because of course, I've already shown you why I had to create the shape version and the background version. Now that we've created that, I'm going to duplicate this, and this is where we're going to start adding our colors. So we said we are selling to gold luxury I I. So this is where you can actually if you don't have a color palette. This is where you can bank on Ca to supply you with color palette. So in order to do that you can come to design, and you can come to stars, and you can begin to look through. So undertyle, you can search for luxury. We can't show you anything. Let's say gold. We can see now he has some gold palette here. Interesting. Let's apply that again. Let's apply that again. Let's apply that again. Let's apply that again. Anyway, that's not what I'm trying to do, so let's go back. For this, what we want to do is want to group all of our want to group everything we have here, and we want to apply our gold. In order to use our good, let's go and look for our own good. This time around, we'll type goat. For a peculiar gold. Let's say this is the god that we like. Let's say this is the gold that we like. Nope. Let's say this is the gold that we like. This good looks interesting. I'm going to click on this and I'm going to come here and adjust that gold. Let's say this is the gold that I like. Let's say this is the gold that I like. Great. You can see this is also showing up here. This is the why you want to isolate that. I'm going to select that as well. For this, I'm going to change this to Let's use a dark red very dark red. So that we can communicate. The luxury. Let's use this dark red here. Good. We can change this to all of these colors here can literally just be black, black, and this can be the go red, and this can be the black as well, and this can be the red. Change. Come on. Come on, change. Let's change this up here, change to red. Now you can see this can be a font. This can be by the way, you can also adjust this ins as you want. So control y back. That were that this is what we want. Once we're show that this is what we want, you can now go ahead and say, Okay, this is the black and white version. This is the color version. And I'm going to move myself again, come to shape SVG and this time around, we're going to remove page six. I'm going to remove page five, rather, and I'm going to only download page six. Again, remember transparent background SVG download. Now that we've downloaded that. It's going to download save, and I'm going to come back to my design here. Open a new page, come to upload. Upload the design as you've just downloaded now. You can see that it's a shape, and it says the microstge. Don't worry about that. It is literally an SVG. I'm going to click that and add that to my design. You can see here that my design has been brought in as an SVG. With a d table colors. I can even go ahead and say, I want to adjust colors, so that I can sit on the background. I can change it to black, I can change it to white. Are you getting what I'm trying to explain here? This is the secret to creating very interesting logo in Canva. You want to work majorly with SVG, so that anytime you need to maybe you rebrand, you change your colors or anything, you can quickly change that up. Again, you also want to keep your main file size main file, but you don't want to always work from this main file. That's something that you should learn. You should not always work from this main file. Now, if you look at both Tammy ns logo that we created initially and this five logo. All of them have come from elements within CVA, but none of these elements are elements that you cannot. They are elements that you can actually trademark if you want to because we modified them. We did what we want to them. This is how I create logos using CVA. 10. Final Tips for Creating Custom Logos with Canva: All right. Thank you very much for watching this course so far. I hope that this has been useful to you. I know so far, I have shown you two different ways you can create logos in Canva. I've shown you how to create text based logos, I've shown you how to create shape based or maybe logos that you want to use elements, and I hope that these are useful to you. These are tricks that I as a professional designer use for myself. And use for a lot of clients, even at my day job to actually work on some of the things that I do in order to take them whether out or within Canva, make a little bit of adjustments, make a little bit of play around, and getting things to work. Now, my recommendation here is whenever you are trying to create a logo, the best thing that you can do is actually to approach it with a pen and paper. Why you may want to ask. It's because when you're approach it with a pen and paper, you're able to draw scribble things that you actually want to create. You're able to create that on paper, and it's easier for you to go inside Canva and look for elements that will communicate that so that you can create your own custom logo. Again, always remember, keep your logo simple so that it can scale, keep your logo versatile so that it can work in multiple forms. If you're arranging your logo a certain whether you want to have icon by the side, have text by the side, all of that is possible. I hope that this has been useful to you. I'd like to hear from you in using the discussion in the community, how this has been useful to you. I'll be happy to hear from you. I am Dia Samal I'll see you. Next. Case.