How to design a logo with golden Ratio

1. Intro: Hello and welcome back to another tutorial. Today I will show you how to design a logo using the golden ratio. I will show you to methods of doing it. 1st 1 is designing a logo with golden circles directly on Illustrator On the second method is designing the logo with golden circles based on a sketch. 2. The Golden Rectangle: the golden ratio is best understood as the proportion one toe 1.618 It has been used throughout history to create visually appealing designs. So first of all, let's make the golden rectangle and extract the golden circles that we will use. Select the rectangle tool, hold, shift and make a perfect square. Maintain out and drag it down to duplicate it and make it aligned with the old one. Now with the rectangle tool maintained shift and from the top left, make another square perfectly aligned with the other two squares. Now select everything and rotated by 90 degrees. Again. Select the rectangle tool, hold shift and make another square perfectly aligned with the other squares. Okay, now select everything and rotated by 90 degrees. Again. Select the rectangle tool, hold shift and make another square perfectly aligned with the other squares. Repeat the same process until you are satisfied with the result. Now we got our golden rectangle. Now we have to extract the golden circles that we will use it to design our logo 3. The Golden Circles: select the Ellipse tool. Go to the center of the bigger square, maintained shift and out and drag until you make a circle in the same size of the square. Now repeat the same process To make a circle for each square, - drag every circle outside of the rectangle. Select all the circles together. Go to the align window, click on horizontal alliance interruption. Then click on vertical aligns Interruption. Okay, this is our golden circles. 4. Fish Logo With Golden Ratio : Okay, There is two way to design logo's with golden ratio. You see, people throw circles here and there, and you don't understand anything until you see the final result. The truth is that they have already experiment the opportunities giving by overlapping the golden circles and envision the result in their minds. So it become easy to make. Let's try to make something that way. I will try to make a fish shape with the golden ratio. I envision the shape of the fish in my mind. Then I bring the bigger circle. Now I bring the smaller one underlined them together. Now I duplicate the big circle and let it intersect with the other big one. And the smaller circle is the height of the space between. Okay, this intersection make the body of the fish now duplicate the two big circles and drag them to the right side of the fish body to make the tail. Now bring the smaller circle to cut the tail, select everything. Select the shape builder tool, maintain out and drag the cursor above the outer shapes to take it off and let only the fish shape Okay, this is our golden ratio fish, but this is not the right method to use the golden circles. The right way is to come up with a logo concept first, then sketch your idea on paper and after scan it, you grew, edit and refine it using the golden circles. This is what I will show you now. 5. Turtle logo With Golden Ratio: Okay, This is our golden circles. And this is the turtle logo sketch that I made when sketching, you have to make your shapes as geometric as possible. I mean, try to make every line rounded like it is a part of a circle. Okay, overlap the sketch on the golden circles. Right? Click, Go to arrange and click on centre back now resize your sketch to make it a bit smaller than the big circle. Now turn your sketch back to its place. Now I will start greeting the sketch with golden circles, maintain out and dragged the big circle to the sketch and make it aligned with the bigger roundness of the body. Okay, this one is perfectly aligned. Now maintain out and drag the smaller circle. Underline it with the top of the turtle's shell. It is okay if it is not exactly the same as the sketch, but you should never resize the golden circles. So you don luce the golden proportions. Now maintain out and drag the big circle. Underline it with the bottom of the turtle's shell. All the lines of the sketch should be replaced with limes of the circles. Now I will make the top line of the head, maintain out and drag the third circle and align it with the headline. Make sure that the smart guides are activated and the snap two point checked Press control plus y to get the outline view so you can perfectly align the lines. This will be the head of the turtle. Okay, press control. Plus why again? To get out of the outline view. Now we will pass to the turtles legs, maintain out and drag this circle and align it with the left line of the front leg. Now maintain out and drag the smaller circle. Underline it with right line of the front leg. As I said, it doesn't have to fit exactly on the sketch. We are just using it as a guide. Now, to make this gap under the leg, maintain out and drag the same circle and intersected with the old one like this Here. Now maintain out and drag this circle and align it with the left line of the back leg. Now maintain out and drag the smaller circle to make the right line of the back leg. Now duplicate this circle and intersected with the old one to make the gap under the leg. Okay, now we have every line. If our turtle shaped greeted with golden circles, select the sketch. Go to object, lock and click on selection. Select all the circles, then select the shape builder tool. Maintain out and drag on top of the useless parts of circles to take it off and let early the lines that form the turtle. - Now with shape, build a tool selected without pressing out. Click and drag the cursor on the body parts to merge them together. Now with the same technique. Merge the parts of the shell, then merge the legs parts. Okay, we have our turtle outline now. I think we have to make the end of legs less sharper, so maintain out and drag the smallest circle to make the end of the leg. Press control plus Y to turn on the outline view and perfectly aligned the circle with the leg line. Same thing to the other leg. Press control plus y. To get out of the outline view, select the legs and the circles together. Select the shape builder tool, maintain out and drag to take off the useless parts go to object and click on Unlock All select the sketch and deleted. Okay, congratulations. We made our golden ratio turtle logo. Now it needs some colors to stand out. 6. Coloring The Turtle: Okay, This is the outline of our golden ratio turtle, and this is to Grady and colors that I picked before you can apply any color you want. Select the shell and with the eyedropper tool, Pick the darker Grady Int maintained shift and select the legs and the body of the turtle. Go to the Pathfinder and click on Unite. Select the Eyedropper Tool and pick the light Grady Int. Select the Grady Int Tool and adjust your radiant as you want the logo. Start to look better. Okay, maintain out and drag the shell a bit to the top. Left. Maintained shift and select the old shell. Select the shape. Build a tool. Maintain Elton's drag on the external part of the new shell. Select the new shape. Go to the Grady Int window, double click on the right color stop and chose the color white. Go to a pass iti and change it to 60%. Double click on the left color stop and change the color toe white, then decrease the opacity to 0%. Go to the transparency panel and change the color mode too soft. Light with the Grady int tool. Adjust the color the way you want now, select the white shape, maintain out and drag it a bit to the top. Right? Maintained shift and click on the old shape. Select the shape builder tool. Maintain out under raised the outer part. Michelle stands out. Now select the Ben Tool. Click on the top left anchor point of the shell, then click on the downright tanker Buyten's drag until you make a perfect little rounded shape under the shell. Like I did, close the shape now maintained shift and select the new shape and the body of the turtle. Select the shape builder tool. Maintain out Andi. Raise the useless part. Select the new shapes with the eyedropper tool. Pick the light Grady Int. Go to the transparency panel and change the color mode to multiply and change the opacity to 50%. Select the Ark Tool making arc from the hand to the tip of the head. With the direct selection tool, click on the anchor point of the Arkan Play with the handles To make the ark smoother, select the pen tool and closed the shape maintained shift and select the new shape with the body shape and with the shape. Build a tool. He raised the outer part. Select the new shape and with the eyedropper tool, pick the color of the shadow under the shell. Select the pen tool. Click on the top anchor point of the gap under the front leg, then click on the bottom anchor point of the gap of the back leg on drag. To make a rounded line, close the shape, then maintain shift and select the new shape with the body shape than with shape. Build a tool. He raised the outer part. Select the new shape and with the eyedropper tool, pick the color of the shadow.