How to Design a Hipster Logo

1. Intro: Hi. Welcome to another course on logo design. Today we will be learning how to create a hipster animal logo. We will start with picking a reference image that will guide us in outlining our hipster logo. We will then learn how we can outline that had shapes and on which parts to focus in particular. We will also learn how to type text on, quite literally, any shape you can think off and finally will finalize our logo, making sure that it's brings ready. Are you ready to get started? Let's do this. 2. Find a Reference Image: Hi. Welcome to this course. We will be learning how to create a hipster logo design. So here in Illustrator, you can see what exactly we will be creating today and how the end product is going to look like this course will be split into two parts. The 1st 1 will be how to draw the head off the fox. And the 2nd 1 will be how to apply typography in this circular, um, style around the head and also how to add the bottom part. So what we need to do first is find a restaurants image and what this reference image is going to do. It's going to give us a base for our foxes had. So that's basically we will be able Teoh outline it with precision, and we would get a more realistic illustration off the head. So I'm going to open my browser and I'm just going to type Fox head that I'm gonna go to the images page and here we can see a number off folks Hades, both images and illustrations. So what we want to use in this situation is an image, and we want to find an image of a Fox, where the head is front facing, such as here, Here, um, here. But maybe not with its mouth wide open, um, and anywhere pretty much anywhere, where you can see the features of the fox very clearly. So we don't want something like this or like this because it will be very hard for us to outline our head just based on this Fox's profile. So I really like this version right here because the head is isolated with the white background and you can clearly see the ears and this separation here from the white bottom part, a bit off the mustache and also the mouth. So every single part of this head, it is obvious from the picture, and it will be easier for us to I'll find it. So I will just double quick and copy image, and I will go to my illustrator and I want to create a new art board. And to do that, I will press shift on on my keyboard, or you can just go to the art boards panel on the left, and I'm going to create a new art board like So. Okay, now I'm going to use command re to paste our image. I will find the corners off the image on holding the shift key. I will quick and dragging words to shrink it. Make sure to hold the shift key because otherwise you will be shrinking the image, Um, out of proportion. So you may get something like this, and that's definitely not something that we want. So now what we want to do is we want to make this image a little bit more transparent. So I want to image to be lowering opacity, and we're soon going to see why. So I'm going to lower to the point where I can see the features of the fox. But once I start outlining it, it's not going to be too invasive for me to be able to see the lines, So I'm going to leave it at 30. In my case, if you find an image that's less good in quality or you know where you have a bit off a bit of background left, you may want to increase it, and you don't go up to 40 or 50 or whatever works for you. But in this case, I'm gonna keep it around 30 And now what I want to do finally, is I want to lock this image to the art board so that once we start drawing on top of it, the image doesn't move. And I'm going to do that simply by pressing command and two on my keyboard. And now, as you can see, I cannot touch the image. I cannot move it. It's as if it's part of the art board. Alternatively, you can also select the image, go to object and press block. 3. Outlining the Image: and now we're pretty much going to start outlining our image. I'm going to use pencil for this because I want my fox to be with to have quite sharp edges and corners. I wanted to be very geometrical, Um, and at the same time, I wanted to be symmetrical, So I'm going to use sharp lines. And to do that, I will use my petal. So press p on your keyboard or simply go to the two of our here and find mental, and then we're going to zoom in and we're going to start outlining our folks hat. So first thing that I'm going to start doing it starts from the center. So what I'm not going to do is I'm not going toe outline the entire head. I'm going toe outline just this half of it, and then I'm going to show you how we're going to create this other part of it that's going to make it perfectly symmetrical to the left side. So let's start somewhere from the middle and then just move towards the left. If you have a side preference, obviously you can start on your ride and then recreate the side on the left. This is entirely up to you. But this works better for me. So I will first start with creating draft shapes and just the general outline. And then I will move on to actually creating the middle part and making it a bit more, um, lively. So what's happening here is that we didn't switch our field to stroke, and we can easily do that by coming here and checking that Phil is on nothing for a stroke . And we can just quickly swap it like so, no for this part care I'm going to use to anchor points like so And then I will just continue downwards like this and then connected. So this is going to be are very basic shape. Now, I want this outline to be a little bit thicker, so I will select it using the selection tool, and I will go to stroke here, and I will just increase the stroke thickness. Um, somewhere around seven or eight. We can change this later. Like so. Then we want to continue with our pen tool. Don't worry about this line here it is here just for orientation. Once we've created the right side we can easily remove it. So let's move on with creating the mouth like so and then I want to just There's a rule, really what I'm doing here or what I'm doing first, depending on the animal that you're trying to create, just make sure to do whatever feels right to you and just, you know, the whichever part you feel like doing. I'm not doing anything. I'm not following any special logic apart from the colors, three eyes and you know these distinctions here that signal that the ears are kind off wide open, that the eyes are open. There's a bit off. There's a bit off the mouth part here that's opened as well on DSO on. So just do whatever feels right to you. Have fun with it and just three around. You can always remove these lines as you go, or you can tweet them even later. So I wonder. Sphere toe have a bit more dimension, something like this, and then I want I want to outline this part of it as well. But first I want to make sure that this area here around the ears is isolated as well, so I will just do like this and then follow this white part around here to close it like this. And then there's a bit off a bit off white hair here as well, so I may want to draw a line there, too. This is all optional. If you want more of these, if you want more layers and kind off more vividness, you can definitely just keep going and, you know, make it as as modular as you want. Teoh. I'm going to stress out this part of the year here, and that's going to pretty much and the ear part for me. Okay, now the ear part is done. There is also this bit off whiteness here, and I kind of want to, um, stressed that out as well. Maybe like this. I mean, remove these later. I just feel like putting it right now on. That's the whole beauty off. Creating a logo off this sort is that you can put as many things as you want, and I would suggest that you do that. Just make it as crowded as you want Teoh. And then afterwards, if you feel like it's too much, you can always create another art board, corporate the artwork and start removing things and comparing, and that's going to give you a better understanding of whether you need it or not. I think another very prominent feature are foxes recalls, and old animals in that family. Is this part here that makes them a bit off? It gives them a bit of of ah, bandit, look. So I want to to add a few lines there just above the ice that would give that part off there had a bit more prominence. Now, what I'm trying to do now is seeing this line here or dis line here. I'm tryingto align with either one of them just so that, you know, we don't have many lines going in different directions with different angles because that may make the logo but unbalanced. So if you have ah, guideline to, uh, lying your your line swift, make sure to follow it because it will give you a more proportional look. Okay. No, I think I wanna put this a little bit more up. So my office? Yeah, like that. And then I want I want to outline the I. I want to keep the I kind of sharp and dimensional. So I'm going to do it with four anchor points. Gonna just notch this sport here. If you're just fixing one and four point over over it, click on it using the direct selection tour and just move it around like that. As you can see, all the angles are sharp like, so that's again going to give it a little bit more symmetry and balance and these corners one stays sharp, where I'm going to show you how to round them a little bit so that the logo is not super rough and very heavy. Now we have this area below the eyes that, um, that I want to outline that's connecting to the nose. So going to start from here and then go like this. And then I want to do the nose from the same anchor point. Like so then we have this part here where the whole nose is going downwards and I'm just going to lower. It's from here all the way here. That's it. Now it's overlapping with D I. So I'm going to move the I a little bit away, like so what else can we do? We could also connect this white parts off Bill OD, eyes again, toothy outer edge of the face, or at least connected with this part here that's also covered in white. So I will just grab the pencil and just do like this, and we are more or less done with outlining. Um, now is the time. If you feel like adding more things, now is the time to do so. I may want to add a small, um, one line here just so as to, um separate the mouth from the entire shape of the head, so I will just connect it like So let's see how that works again. As I said, this is something that we can remove afterwards or just leave it out completely together with anything else that that we may feel that it's too much. It's not too close to, um, to do knows I believe so. I'm just going to put the nose a bit higher up, and as you can see, we started during the head on this side, and it's not really all doing in the middle. So, um, be careful about that, because which it means that we should put the I a little bit towards the left because that's not really if we leave it like this and we just connected to parts of the ice will be too close to each other because this is not all the way in the middle. So let's just remove this line while we're playing with the the I on. I just want to make it a little bit like this, like so. And then maybe we take the connecting part and we just connected to the outer edge of the face. Okay, this is looking pretty good. I'm pretty happy with all the modifications that we have made. I'm just checking for the entire balance off this side. But we will know more once we flip it and connected, connected right to the left. And then if we still find that there are some things that we would like to, um fix. We can always remove the right parts, fix the left part, and then repeat the same process 4. Completing the Outline: So we have our left side already and now we want to create a right side around it and to do this it's very simple. We will just select everything hit command G on your keyboard to group everything or go to object group and we will right quick on it. We will say transform, reflect. We will use vertical angle 93 view just to make sure that you're seeing how it's going to look like and instead off quaking. OK, go to copy because we need both sides. Now click on it and hold the shift key to make sure that we're dragging it aligned to the left side. Once you get this green bar that's that intersect in the middle, that's when you want to let it go. And then we're going to select both of these and we're going to command G group them. And now we want to get rid of these round edges and this chin that looks likeable, Clark. So to do that very easily, we will just select the whole box and we will go to stroke. And what we want to change here are actually the corners, so we will go to corner and we will use round joint. And that's going to give our fox this kind of Ah, um more gentle, more roundish Look, we will still have sharp edges and sharp geometry, but it will not be as invasive as heavy as the one before. Now what we want to do as we actually want to start removing the middle part. So I'm going to use the direct selection tool. So press a on your keyboard and I'm just going to select this middle part and delete. If nothing happens, don't worry, because we have two lines here want from the left side and one from the right. So just select again and he delete No, What's happening here is we have these two, these two lines on these two lines that are not really all the way together as well as this one. So what we want to do is we're going to select everything and then we're going to stroke. And here in cap, we we can see that we have but cap and we also have ground cap as well as projecting cap. What we want in the situation is round cap, and that's going to make everything, um, well balanced and connected. So now what's left for us to do is to check whether we want to actually remove something. So if you need to zoom out, do that. If you need to start removing things, that's definitely one of the things that you can do. As you can see. I, um I'm missing some pieces from this box here. So, for example, I do not have this line here, and that's simply because right now I like this folks a bit better, and I want to live it this way. But if you still wanted to to do something like this, you can very easily even at this stage, just add it from here to here, and then just make sure to add the same thing on the other side, connecting with the same anchor points to make it symmetrical like so. And that's pretty much it. In the next video, we're going to learn how to create this text effect around the head, and I'm going to show you different ways off. Um, doing this using different shapes. And we're also going to learn how to create a separate text, um, around the head as well. This bottom one and how to connect it with the the one around the head. So I will cut you in the next video. 5. Creating the Text: welcome back in the previous video, you've seen how we created the hand, but now I'm going to show you how to create the text around the head. So let's start by removing the reference image that we had behind because we don't need it anymore. Really? So I will go to object and press unlock old. And then I will make sure that I'm selecting the image behind and just deleted. That's pretty much it. And now what I want to do is I want to shrink the head and then create the text around it. So in order to do that, I will first need to expand the lines that we first created. And that's very important for one reason. If we start playing with the size off this particular piece now, if we shrink it down, the strokes will become thicker because the size off the stroke that we have here will be proportionate to the size off the head once it's created. So I'm going to show you what exactly I mean, So if we try to do this as you can see, almost the entire head becomes just one big mess to in order to prevent this from happening . We need to expand our stroke and we need to turn it into Phil. And what that means is I'm going to show on this part here on the left. So when I click on it, you can see that instead of these lines that are pretty much just stroke, these are actually fill based. And that means that they will remain proportionate, no matter whether we're shrinking or were expanding. What's important to know is that once you do this, you will no longer have these anchor points here that enable you to tweak the design. So make sure to do this on Lee once you're satisfied with your end result. So I'm going to create another art port and do this. I will press shift in all to open the art board panel on my keyboard, and I will press old or option because that will help me duplicate this exact keep word. So I will quick on it without letting go off option, I will drag to the right, holding the shift key to make sure that it's aligned and I will just let go. Okay, Then I will press a V or go here to selection tool to get out of the airports menu, and I will select everything. I will go to object, expand, and I will leave Phil and Stroke as checked and I will say OK, and as you can see, that's pretty much going to expand our whole design. Now let's try to shrink it. And as you can see, if we zoom in, the design will still remain the same as when we created it, and the same goes for expanding it. So we're not losing online thickness or on our proportions. Okay, and now let's center it to the art born. Yeah, and let's create our text around. What we want to do now is we want first to create, um, the object on which we're going to place our text. What that means is that if you want your text to have a square shape like this, you want to rush a square. If you want your text toe, have the shape of a circle. You want to draw a circle. If you want your text toe, have the shape of a star. And yes, that's possible as well. You want to create a star now, in my case, I want that to be a circle, and I am pretty much going to grab the Ellipse tool or press out on your keyboard. I will hold down the shift key to make sure that I'm during a perfect circle and I will just pretty much draw circle. I will swap Phil for stroke because I want to see I wear. Is going Teoh be positioned on top of the head? I will just up to stroke a little bit, and then I will align it both horizontally and vertically to the, um, art boy. Now we can see that when we align the fox, the circle and the folks are not really very well aligned in terms off the head. And that's because the had does not is not proportionate both on the top and the bottom in terms of this circular shape. So feel free to tweet this a little bit if you need to, so move it a bit upwards until the head is in the center. So when that happens, you can then choose to expand the circle even further, and I will easily do that by holding all or option and shift and dragging outwards, and that's going to actually expand the circle around the head. So I will not meet the center it again. Life. So So I'm pretty happy with this distance, but this is something that you can change even after you put the text on. So I will just leave this path like this. And then I will go to the type tool. I will click and hold it. Don't let go find type on a path tool and then just click on this path that should be selected. Okay, Now this path is going to turn into pretty much a writing shape. 6. Changing Text Shape: now this path is going to turn into a reading surface. So basically, whatever you're right on, it is going to have a circular four. So I'm going to write skill share or let's say, hipster logo design skill share. OK, now I want this text to be bigger, and I also want to change the fund. So I want to take Futura bold in this case, and I want to make it bigger. This may be a bit too big, maybe 37. Now this text is going to be black by default, and you can very easily change that by selecting the circle and just going to the eyedropper tool or pressing iron keyboard and then just hovering over the head and cooking anywhere. And that's pretty much going to take the color code from the object that we selected and transfer it onto the first object. So I'm going to show you also what these two, um, bars mean so they're pretty much there if you want to center your text in a different way. So, for example, if I wanted my text to be like this, um, then I would have used one of them and just to move the text around. So one of them is for moving the text left and right. And the other one is pretty much for, um, allowing your texts to move freely. So what I mean by Dad is that now, as you can see, the text, the whole the whole text is selected, meaning that we can see the whole text. But if you move it halfway up, you're going to see that part of our Texas going to disappear. Like so. And that's pretty much, um, what you want to do with these two bars? One of them enables the whole text to be seen, and the other one allows you to move detects around. Okay, so we're gonna center it like this. And then what's left for us to do at this point is to create that bottom part off, um, off our logo. So in order to do that, I'm going to show you how to create the same shape on top of this shape and use a different fund for it. I'm going to command see to copy this layer after I selected it, and I'm going to hold command shift and v the paste in place. And what that means is that it's going to paste the selection that I just copied, and it's going to just put it on top off the selection that was copied. So now if I move it, you're going to see that we have two of them. So one is the original and one is the copy. And what we want to do is just grab the type tool or pristine your keyboard and just pretty much type out whatever you want your bottom part to see. And I'm going to put since 2017 because that's the year when I joined skill share. So since 2017 Okay, let's move the text to the bottom. Don't forget to move this part as well, so that we can see it like. So now you will notice that the Texas upside now so so you may have asked yourself in the first place, Why don't we just do the whole circle and just one go? And it's exactly because of this. So if we try to do that and write everything at once in 2017 this bottom part was stay like this. So therefore we created another circle on top of it, and we're going to invert this one and just pretty much flip it and show it, um, at the bottom. And it will say, since 2017 but upside down, I'm gonna show you exactly what I mean. So make sure that you're selecting the bottom part a double tap on the type tool, and here you can see a variety of options that will allow you to play with the text that you just typed out. So first thing that I want to do is I want to flip it. And if you want to see what you're doing, which is always a good thing, you will press preview, and that's going to allow you to see where your Texas position now aligned to path option actually allows you to move the text. Depending on this circle that you just created, so baseline will be literally at the base off the shape. Then you will have center, which is pretty much going to cut the text through the middle. You have descend er, which is going to invent to the text a little bit towards the center of the shape and a sand is going to do exactly the opposite. And we want to to take Ascend in this case because we want the text to be at the bottom of it, more detached from the rest. So I'm going to press, okay? And then I'm going to find my bars here, and I'm just going to move it downwards. Like so. I also want to change the type of this text since I wanted to be a bit distinctive and I wanted to be different than the rest. So I'm just going to change this to Helvetica, actually. First, I'm going to change the caps on it because I want to make sure that it looks great since 2017. Now this is too thin. You can keep experimenting. Make sure that when you're creating your logo that your logo will be visible even when it's smaller. And what I mean by that is that if you just take this logo now and you shrink it down a little bit, you want to make sure that you can still see this type here and that you can recognize that clearly. And even when you zoom out that it will still be there invisible. That's true in our case, so we can still see everything. And that means that this pond could definitely stay. 7. Final Thoughts: so this would be pretty much it. What I always like to do when I'm doing logo design is just to create another art bored with the same art piece. So as we did before, alter option, shift, click and drag like so, And I'm just going to group everything together, Command G. And I'm going to just use rectangle tool to draw a square, put it behind the design and just color it in black like so And then I'm going to lock it. I'm going to grab my selection tool, just select everything, and I'm going to expand everything okay? And then I'm going to color everything in white, and the reason why I'm doing this is I want to make sure that the logo that I just created works well in black and white as well. The beauty off logo design is that if it needs to be minimal, it needs to work. So that means that if you have a logo that's very colorful, has a lot of layers. If the company needs to use it on a stamp, or it needs to use it in a printing context where the Logan needs to be there in black or white. If they cannot see those layers, your lager will just become one huge lump off shapes. So in this case, we can see that the logo still looks good on black as well. And if you want to do the same thing here, you could always create another copy, and just colored is black. This brown is already quite dark, so you can get an understanding of how it's going to look like anyways. But just for the sake off, making sure that your logo worse in black, too. This is how our logo would look in black, and I think it looks pretty cool. So this is our end result now for your assignment. What I want you to do is I want you to get one image for a reference image, and it can be an animal. It can be an object. It could be anything you feel drawn towards and just make sure that it's a clear objects. It will be also a test for you on how to find a great reference image and want you, Teoh use it to create a similar logo where he will just use shapes and play around and make it kind of layered and geometrical and doesn't even need to be symmetrical the way in mind iss. But just go ahead, try to do it. Put some text around it in any shape that you want. You can go as wild as you want with it so you can make it into a star. You can make it into in the lips into a cloud, whatever works best for you and just publish it in the, um, project area. If you have any questions, put them in the discussion panel and I will make sure to just get back to you as soon as I can. I'm really looking forward to see what you guys were going to come up with if you haven't had a chance to check off my other videos. I just published the video before this on negative space in lower design and use ingredients, and you can also find one of my most popular videos that has more than 1100 students already. It's on using grids in logo design, and we're creating a parrot over there, so make sure to go and check it out and let me know what you think. Have a great day and I'll talk to you the next video