How to Create Viral Youtube Videos

1. How to Create Viral Youtube Videos: In this course, we'll cover how to create viral YouTube videos. This course is not a specific prescription that promises every single video you create will go viral. Instead, you'll learn key concepts that will give your videos the best chance to go viral. And if you create videos with these concepts consistently, it's just a matter of time until your videos and your channel well, Go Viral. This course can certainly help beginner YouTubers understand important metrics that they should be focusing on in order to create videos that get more views. But it's mainly geared towards at least intermediate YouTubers that have some experience creating videos already. If that's you, you'll get the most out of this course. What makes a YouTube video go viral? According to the algorithm, you'll learn non-negotiables that you must do in order to create a video that has the potential to actually go viral. You'll also learn why you should create your thumbnail first before you create anything else. Why you should focus on Viewer binge sessions and what they actually are. We'll then cover a question that you need to answer every single video. If you want your viewers to pay attention fall through. Then we'll cover a proven nine step formula that will give you your videos the best chance at blowing up. By the end of this course, you'll have mastered the skill of creating YouTube videos with the best chance to go viral. So let's hop in. 2. These Make Videos Go Viral: Now, there's two main things that make a video go viral, click-through rate and audience retention. If you focus on these two metrics and consistently get a high score on them, one of your videos will inevitably succeed. Click-through rate is the single most important metric on YouTube. Not only does YouTube measure this and then boost the visibility of videos, they get a higher click-through rate, but the higher your CTR is, the more people will obviously watch your video. It's simple math and you can't get views, watch time, or anything else unless people click on your video first. So a major part of your focus should be on improving your thumbnails and your titles. These two things are the single most important part of your video. But ultimately getting the click as important as that is, is only the start. Getting a click is like getting an audition. If your video sucks after someone clicks on it, they won't stay around for very long. And if your video isn't what they expected after clicking on it, again, there'll be a disconnect and they won't stay around for very long. Youtube measures audience retention. And the longer that you can keep someone on your video, the better YouTube or rank that video, and the more people that they'll suggest it to, both in your subscriber base and outside your subs as well. And there are some easy adjustments that you can make to improve your audience retention. We'll cover all of them specifically in the viral video formula. But for right now, I just want you to understand that the two main metrics that you should focus on, our click-through rate and audience retention. 3. Viral Video Checklist: If you want to give a video the best chance possible to go viral, there are some non-negotiables that you must abide by when scripting it, write these down, use them as a checklist to make sure that when you create your next video project, you consider implementing each and every one of them. Here they are in no particular order. Nobody cares about you in the beginning. So make videos around topics that they actually do care about. I know that's harsh, but it's the truth. You can't create videos in the beginning like big YouTubers do, simply because you don't have a massive audience yet. And nobody cares about your life. Again, harsh. But true. You need to learn how to tell better stories and take the viewer on a journey with you. It's so much easier to get watch time and maintain interests if you get good at storytelling, use that to your advantage. I recommend that you script everything and never improvise. In my opinion, this is a non-negotiable for 99% of people probably watching this, don't get me wrong. Some people are better at improvising and can keep the audience entertained, but most people are not. So take my advice and at least try scripting your video. It'll cut out any unnecessary roles and your audience will thank you for getting to the point which most people do not. Do. You need to get better at video ideas as well? It all starts with a great idea. You can make the best videos in the world. But if no one cares about the topic, they won't do very well. You also need better titles. It's not simply enough anymore to try and rank video titles for keywords like you see most people recommending that might work for evergreen long traffic when people are searching for specific things. But one, YouTube is more competitive than ever now, so good luck trying to rank your way to the top. And two, that's not how YouTube works anymore. Youtube is a suggestion machine. You want to get suggested by the algorithm. That's how you'll get views and do well, not trying to rank videos for keywords. That's an outdated strategy. When editing a video, ask yourself, do you need it? And if you don't cut it out, I heard heal your Smith, who was Logan Paul's editor for awhile, say this in an interview and it literally improved my subsequent videos at least ten x. Instead of keeping things that I would repeat or filler parts, I started to hold a microscope to every single little thing I would say, did I need it? Did the audience need to hear that bit of info in order to understand the point that I was trying to make. And if the answer wasn't a clear yes, it got cut. And now my videos are much shorter, but they get a longer percentage of watch time and a longer percentage of audience retention. You also need to get straight to the point this directly relates to my last point that I just made. But you want to give the viewers as much value in as little time period as possible. Hardly anyone else is doing that. They're all trying to keep the viewer watching longer and bait the hook so to speak. And viewers are smart, they notice and they don't like it. So don't dangle the carrot and make them wait, give them the info, give them the value in a shorter time period as possible, and they'll love you for it. You also need better thumbnails to click-through rate is the number one metric that YouTube uses to measure it. And judge how well your videos and channels are doing and how much they should suggest you are not. Plus, if nobody clicks on the video, you can't get any views. It doesn't matter how good the video is. You also want to make sure that you don't have any dead time or boring roles in your video. The people that succeed on YouTube, keep it interesting all the time. The average successful YouTube video has dozens to hundreds of jump cuts and camera movements of some kind in the first few minutes alone, it's not enough to just talk to the camera anymore because people's attention spans are shorter now than ever, and you need to keep their attention with fast-paced video editing. Otherwise, you'll be hard pressed to compete. Every part of your YouTube video is important, but the beginning is absolutely crucial. You need to keep your audience retention as long as possible. And the longer you can keep someone watching, the more YouTube will suggest your videos to the masses. Use B-roll scene changes and multiple camera angles if you can, because this will directly contribute to increased audience retention and make your videos more enjoyable to watch and definitely less boring. So there you go, write these down and use them as a checklist to make sure that when you create your next video project, you consider implementing each and every one. 4. Create Thumbnails First: You want to create your thumbnail before you create the video. That's absolutely crucial more on this in the viral video formula. But this will make sure that everything about your video is congruent and that when you do get the click, that viewer will stay longer simply because the video is exactly what they're expecting. It will also help you build the video out from the starting point for the viewer to many people try to slap a thumbnail and a title on after they make the video and it doesn't fit, it's forced. Instead, you want to build out the video from the viewers journey, the first step for the viewer, clicking the thumbnail. And despite what you might think, the two most important things about your video are not epic video editing, not cool transitions, not even a great script or a great video idea there, your thumbnail and your title. Because if you don't ever get to click on your video, it does not matter how good your video is, nobody is ever going to see it. So create your title and your thumbnail first, ideally create several versions of them and then pick the best one. I promise your videos we'll get much more views if you approach them this way, I promise your videos we'll get many more views if you approach them this way. 5. Viewer Binge Sessions: In order to have a video go viral, you want to have a channel that's worthy of a viral video. This is the secret that most people don't talk about. If you have just one good viral worthy video, people might come to that video, but then they'll stop there and you'll be hard pressed to really get suggested by the YouTube algorithm simply because your viewer session time ended with just one video that signals to YouTube that your video and your channel aren't really keeping viewers on YouTube, which is obviously bad. Not to mention, it's a waste of a viral video in the first place because ultimately, you want a viral video to blow up your entire channel. Not just be a one-hit wonder, what most new creators don't understand about YouTube is that in the beginning, simply just trying to build up a collection of good videos. Most of those videos won't get any traction and that can certainly be discouraging. But what typically happens is this, someone finds your video if they like it, of course they subscribe and then they binge-watch all your other videos as well. That means that your main goal in the beginning should be to simply create a collection of good-quality videos. Each video will ultimately get you an audition with a new potential viewer. But if you don't have any other good videos, they're session, we'll end on that video and your channel and get the exponential growth that it could have. That means that once you have a decent amount of videos up, all it takes is one of your videos to get a little bit of traction and it can help blow your entire channel. So don't get discouraged in the beginning if you're not getting immediate results. I understand that. That's to be expected and it's almost by design that way. The more quality videos that you put out, the better the chance that you have of increasing subs, watch time and getting binge sessions across multiple YouTube videos that will signal to YouTube to give more visibility to your content because it keeps viewers watching on YouTube longer. It's not just about one video. And ultimately, that will be a snowball effect that will help blow your entire channel. Okay, so remember, the key to virality is not just one standalone video. It's viewer binge sessions. 6. The Unspoken Question: There's always one unspoken question of why should I listen to you that you need to answer? Every viewer is asking this question whether they realize it or not, always be aware of this if you can preemptively answer the, why should I listen to you question, then viewers will inherently trust you more and there'll be more receptive to what you have to say in the video, which means your watch time, your audience's attention, and all of your metrics will increase. Now, I recommend that you tackle this question in the beginning of your video somewhere, e.g. last year, I fill in the blank. I made x, I did Y or I've been in fill-in-the-blank industry and I've done X, Y, or Z. There are 1 million examples of this, but simply explaining why you have an expertise in a specific niche will establish your credibility with the viewer, but make sure that you don't take too much time on this. This should not be some drawn-out explanation. Keep it short, keep it simple and keep it to the point. Another easy way to approach this is to come from the angle of, here's what I did That works for me. Creating a video from perspective establishes credibility and it also answers the underlying question of why should I listen to you? The honest truth is that too many people try to preach it their audience, and explain why they should do something without ever explaining to the viewer why they should take their word for it. If you come from the angle of here's what I did, That works for me and I hope it's useful for you as well, then nobody can really question you about it because it's your experience. And to you sound less like you're preaching from the top of a soapbox, which will help you relate ability with the audience. So remember, answered the question of, why should I listen to you quickly and never preach at people? Instead, explain to them what's worked for you. 7. Viral Video Formula: So let's put it all together and cover the viral video formula. Keep in mind that there's no way to 100% ensure that every video goes viral. But if you do the things in this order, it gives her video the best chance to do so. And if you consistently make videos with this formula, you'll have a video that hits it big in no time. This nine step formula is something that I use every single time I create a video, try it out, It's proven and it will work for you. So step one is the video idea. It all starts with an idea more so in idea that has the potential to go viral, this topic should be specific enough to give you youtube an idea of who to initially show it to, but also broad enough that it doesn't die in a specific nation kind of cap out at a specific point. There are many ways to come up with video ideas. One is you can go to Google Trends and then filter YouTube search and a recent timeframe like the last seven days, e.g. and then search around for topics that fit your channels niche and try to find one that has gotten a lot of interests as of late because obviously that indicates that there's a massive opportunity and a lot of current interest on it and take advantage of that. Another easy way to find good ideas that have the potential to go viral is to simply check out the YouTube trending page and see if any videos there are around your topic. And if they are, ask yourself, can you make a video related to that? Because clearly there's an opportunity and a large potential audience, but perhaps my favorite way to find videos. Simply browse YouTube as a viewer and see what suggested. One of the techniques that I recommend to most people is to create a YouTube profile simply to watch and subscribe to other creators in your niche. That way you can experience YouTube as the viewer of that type of content. Would you want to look for videos that are doing well right off the bat and have the views and the view to subscriber ratio on that video is disproportionately higher than you'd expect. You can compare it to recent videos from that created a kind of get an idea of this in some of my best videos were originally found this way. Now, once you have a great video idea with potential, then step two is to create a thumbnail and a title. Great, the thumbnail before you create the video, that is crucial. You also want to come up with a title before you create the video as well. This will make sure that everything about your video is congruent and that when you do get the click, that viewer will stay longer simply because the video is exactly what they're expecting. And despite what you think, the two most important metrics about your video are not epic video editing, not cool transitions, and not even a great script or a great video idea there, your thumbnail and your title. Because if you don't ever get a click on your video, it does not matter how good that video is, no one's ever going to see it. So create your thumbnail and your title first, ideally creates several of them and then pick the best one for some reason, almost nobody does this. And creators will spend our script recording and editing a video, but then spend 10 min throwing a thumbnail and the title on it, just because they're excited to get the video, it honestly should be closer to the opposite. Spend more time on your thumbnail and your title and your videos will thank you. Step three is to script the video. Different people have different approaches to this. Some people prefer to script the entire video word for word like me and then read off a teleprompter, which is what exactly what I'm doing right now. I've already scripted this video ahead of time and wrote everything out. And some people prefer to simply have a list of bullet points that they know they want to cover whatever you decide to do. The key here is to cut out as much idle time and unimportant parts as possible. Avoid rambling, going off topic and talking about anything other than the video topic within the video, the whole goal of a successful video is to tell the story or convey whatever important information you're trying to convey in as short a time period as possible. The reason being watched Time matters, but so does audience retention. So you can get the most watched time by retaining the audience the longest. And you can do that by getting to the point as fast as possible and helping them right away. That will show you tube that your video is valuable, which will be a snowball effect. And they'll suggest it to more people who will then increase your watch time overall. Step four is to record the video. Pretty self-explanatory. I would at the very least considered your setup and your backdrop, obviously make sure you're not recording in darkness to lighting matters a lot and viewers split second perception of you based on these factors, could determine whether they give you a chance or just leave to find a new video. Step five is to edit the bones of the videos with jump cuts in Zoom cuts as we just covered, audience retention is huge. So you should edit your video normally and make sure that you are definitely cutting out any idle time. But also then you should alternate every other frame with a Zoom cut or jump cut. This is not difficult to learn at all. It's simply pulling the frame out and your editing software or repositioning the frame. That way the subject jumps around the screen and it keeps the audience engaged. Here's an example of a boring old video that I used to create with just me talking to the camera and no Zoom cuts. Alright, so I want to break down two different multi-channel listing software is, and I'll tell you the pros and cons in my opinion of each one and then we'll dissect which one is actually better for you, the user now before we actually get into both Venn, do endless perfectly and decide which is the better multichannel listing software. Some of you might not even know what a multi-channel listing software is or why it's beneficial for you. And here's an example of a new video I recorded with Zoom cuts and jump cuts. Today we're going to cover how to jumpstart your Facebook marketplace sales. We've all had slow sales at some point. Facebook, whether it's personal Facebook Marketplace or shots, It's just part of it. It happens to me. And if you're watching this, then it's happened to you or at least it will in the future at some point, see the difference. Which one do you think have a higher retention? The answer, I hope should be obvious. Now Step six is optional, but I think it helps, and that's the ad adult music track in the background of the video. You want to make sure that the video music is not so loud that overpowers the audio. But it does help because a lower music track and the background can also help increase audience retention and kind of give the video a more fun field that the viewers will enjoy. You can try out a number of royalty-free music websites that give you copyright-free music. Or you can just directly go to YouTube Creator Studio and grab royalty-free tracks from there. They have a tongue. Step seven is to add graphic overlays over top of the video if you can. Now, if you can't, then just skip this for now. It's not as important as some of the other things if I'm being completely honest, but it will certainly increase audience retention and help make your videos look better and more professional. Step eight is similar, and that's the add B-roll. This is a non negotiable. The biggest difference between top tier YouTubers or even good YouTubers that are growing and novice or hopeful YouTubers, as I like to call them, is B-roll. For those of you that don't know what it is, It's simply overlayed clips that you put on top of your video. These can be pictures, videos that you download from royalty free websites or videos that you shoot yourself, e.g. if you're talking about the specs of a camera, it's not enough to simply talk about the cameras specs. It's much better to actually take some initial video of the camera and then show that as you're talking about it as B-roll, this will obviously increase your audience retention, which as you can see, is a key theme to creating a viral video. And if you're strapped for ideas on how to find B-roll two of my favorite sites or Pexels Unsplash. Both of these websites have thousands of copyright-free images that you can download and thousands of copyright videos as well that you can use in your videos. Finally, step nine is to add some kind of n screen or some kind of call to action for the viewer to watch another one of your videos at the end of the video, this ties back into viewer binge sessions. If a viewer has watched all the way to the end of your video, that's great. Congratulations. But it's even better if they then go on to watch more and more and more videos from the channel. Youtube loves this and the type of person that's made, it's the end of your video. Not only is more likely to click on another video that you suggest simply because they like you, but also now they're in the market for another video as well, since they just finished yours. So instead of leaving the choice up to them, why not suggest another one of your videos? And that is the nine step formula to a viral YouTube video. 8. Course Project: Now you have all the tools to create viral YouTube videos. Remember, this isn't a guarantee that every single video you create will blow up. But if you focus on these things, your videos will do much better. And eventually, one will take off to ensure you have a firm grasp on all these concepts and to make sure that you can actually apply this skill to your next YouTube video. It's time for your course project. Write down the formula that we just went over for the viral YouTube video. Go back and take notes on that lecture. There are nine steps in total. Write them down in your own words, then create a checklist for all future YouTube videos. Then literally go through and check each part of that formula after you do it for your next YouTube video, then upload the link to your latest YouTube video on the course project section so everybody can check out exactly what you've learned and applied by doing this and applying what you've learned to your upcoming YouTube videos, you will create a viral YouTube video. It's not a matter of, if it's simply a matter of when.