How To Create Viral Videos for Instagram Reels, TikTok, YouTube shorts (Full Workflow With a Phone) | Simone Ferretti | Skillshare

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How To Create Viral Videos for Instagram Reels, TikTok, YouTube shorts (Full Workflow With a Phone)

teacher avatar Simone Ferretti, Professional Photo/Videographer

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.



    • 2.

      Why Short Videos?


    • 3.

      Social Media Goal


    • 4.

      Optional Pieces of Gear


    • 5.

      Types of Videos


    • 6.



    • 7.



    • 8.

      Process Value


    • 9.

      Splice App


    • 10.



    • 11.

      Production In App


    • 12.

      Production of an Easy Story


    • 13.

      Production for Camera Shy People


    • 14.

      Production of My Own Reel


    • 15.

      Short Video Ideas


    • 16.

      Cool Transitions


    • 17.

      Tips and Tricks


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About This Class

This course is designed to teach you everything you need to know about the pre-production, production, editing and posting process of engaging vertical short videos to be posted on any platform (Instagram Reels, YouTube Shorts, TikTok and others).

Why This Course? 

Today we have the biggest opportunity ever to grow as individuals or as a business on social media using vertical short videos. All the main platforms (Instagram Reels, TikTok, YouTube shorts, Pinterest etc) are giving high priority to this type of content because they’re super engaging. I know how to do it well, you can skyrocket your accounts, sales and authority in your industry.

Is this course for me? 

No prior experience in video editing is required. This course is designed to teach everything you need to know about pre-production, production, editing and posting process. It is suitable for beginners and intermediates who wish to improve the performance of their videos on social media. 

Do you need expensive gear to create cool videos? 

Everything you need is just a smartphone. During the course, I’ll show practical examples using certain techniques that can be applied to any industry. 

Are you qualified to teach this topic? 

While I used to be a commercial videographer for brands, during the first lockdown I started teaching photo/videography tips on TikTok,  Instagram and YouTube where I now count more than 1M followers among the first two platforms. In less than a year I was able to transform my passion (photography) into a profitable full-time job, all thanks to short videos. As of today, I posted more than 700 videos on TikTok only.

Meet Your Teacher

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Simone Ferretti

Professional Photo/Videographer

Top Teacher

I'm an Italian professional photo/videographer based in London. My passion for making videos started when I was more or less 10 years old. Since then, I've been focused on improving my skills every day. Born and raised in a small village in the north of Italy, I moved to Hong Kong in 2017.

My never-ending eagerness for creating content and an increasing need for eye-catching, short and impactful videos allowed me to start getting some small gigs on the side. In 2019, I moved to London to study business while working part-time as a professional videographer landing projects with worldwide famous brands such as: Google, Intel, Vivo, Bentley, Mercedes-Benz, The Ritz-Carlton and many others.

During 2020, after accomplishing a Guinness World Rec... See full profile

Level: All Levels

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1. Introduction: I'm Simone, and a professional videographer. If you clicked on this course, I'm sure you're aware that right now, we have the biggest opportunity ever to grow as individual or as a business on social media using vertical short videos. Every platform is giving high priority to this type of content because they're super engaging. Many people actually think that creating good videos, it's difficult. But trust me, if you learn the right way, it is very easy. In just a few months, I was able to create many multimillion views videos across multiple platforms which skyrocketed myself's authority and credibility in my industry. I created this course to teach you everything you need to know to create highly engaging and performing short vertical videos for yourself or for your business. Since a very young age, I used to be fascinated by the possibility of telling stories through videos. After creating content for fun and posting them online, I started actually receiving requests from friends, and after a while, from big brands. Since 2017, I started proposing brands to do three videos of 20 seconds each instead of, let's say, the classic one-minute brand presentation. Well, little did I know the trend was about to come with TikTok, Instagram Reels, YouTube Shorts, Pinterest, and you name it. In 2020, I started using my professional videography skills to create high-value short vertical videos on TikTok and Instagram, where I now count hundreds of thousands of followers so much in such a short time, and yes, and this is simply by posting highly engaging structured short videos. In the first part of the course, we'll talk about the goal of social media and what does it mean for us. Then I'll show you optional pieces of gear that can improve your workflow before explaining the structure that you should follow if you want to increase your chances to go viral. I'll give you loads of ideas on how you can implement the theory into practice and also show you how you can produce and practice creating short videos using several examples. In the last part, we'll talk about co- transition, production examples, and some tips and tricks. Everything you need is just as smartphone or a camera. Throughout the course, I'm going to use the app Splice to edit the majority of the videos, which is free to download, but it has also an optional premium subscription with extra features. I'll leave a link down below to download the app so that you can follow along. It also contains a discount in case you want to go premium, but again, it's not mandatory. I'm super excited to show with you how to create banger short vertical videos. Let's go. 2. Why Short Videos?: Hi and welcome. I'm super excited to start with you this journey into exploring and knowing how to build extremely engaging, short vertical videos. Trust me, this type of new content has a huge potential. Not by chance, all the platforms now have integrated into your pushing very hard this type of format. Tiktok started a few years ago and then Reals and then YouTube shorts and then Pinterest with idea pin and so on, so forth. The first part of the course we're going to understand why and how the short videos became so popular. Then in the second part, we're going to go into practice mode and try to build our own real, our own Tiktok, our own YouTube sure, via different format. Now, I'd like to kick off by telling you a personal experience. When I lived in Hong Kong, I used to be a professional videographer. When brands came to me at first, they were asking for suggestions in order to promote their business. In Hong Kong, there's actually one very cool thing that is data within the underground. Wherever you are, there's always data and obviously people were just turning on the phone throughout the whole journey. When I was observing them, I could see that the swipe they were doing was extremely fast. Now, why did this is because as you know, social media have a very short span of attention. People just tend to have a quick look and then swipe to the next, swipe to the next and swipe to the next. In my mind I was thinking, well, Baghdad in 2017, usually the standard was like one minute or three minute brand presentation when you need to, for example, present a gym or present a restaurant. What I did is actually proposing these brands to create three videos instead of one of 20 second each instead of one single minute at the same price. It didn't really matter, but I thought, you have more content and you'll be able to focus on a single service-based on each video. Plus when you need to appeal to new customer, you don't have the whole minute, but you can just try to grab their attention to invite them within 20 seconds, little did I know that this type of format actually worked extremely well. After a few years, there you go, Tiktok started blowing up. But this 10-15-20 second vertical videos that are super fast, super engaging with a lot of value, and that they create basically an addiction because let's be honest, when you're in Tiktok, you just keep scrolling. Then by the time you watch it, like 40 minutes you've been there or probably even more and you didn't even realize it because yes, these type of format is very dangerous for user, yet it is super useful for the company's, for social media because they can actually grab your attention and make you stay on the platform much more than just simple photos. One of the best thing about short videos and this new wave of content is that you can literally make a living out of this. By creating share videos, she will be able to showcase your portfolio, whether you're a photographer, an artist, just an entertainer, whatever niche you're in, you'll be able to create short videos to showcase your talent or even sell your products, or services because if you're showing how you take amazing photos, amazing portraits of, let's say a wedding then people will come to you and ask, "Can you take pictures at my wedding?" Obviously, there's one more park and this is about finding brand deals. If you showcase your talent on social media and you can grow a decent audience, then brands will come to you and ask for short video showcasing their product to your audience because yes, at the end of the day, you'll be able to use your audience that you engaged through these short videos to then create more revenue. If you'll be able to manage and master, the short videos, you certainly build authority in your space because even if you're no one right now, if you can't create engaging videos right now is the best time to try to push them hard in all the social media you can and build authority. People will recognize you, people will come to you because at the end of the day, we're talking about a massive, huge opportunity that is completely free. Posting on social media is completely free. Creating videos on your own with your own content is completely free. Then by applying several tips and tricks, several methods that we're going to see in this course, you'll be able to do something really good. Today, social media are actually the main search engine with Google. When for example, I'm looking for a restaurant, I'm not going to go on Google and look for a direction because I know that may be in the website, they're not going to have many photos, but I just go on Instagram and look for that type of restaurants. This is super cool. It's a huge opportunity if you own a restaurant you create short videos and showcase your plates, for example, this also goes with any other business, any type of service. That's one of the best part is that right now, and for the past few years, the short videos have been pushed by the platforms like crazy. There is a massive growth opportunity that has never been like this before. Even when Instagram started, there was no way you could amass so many followers in such a short time. This is a huge chance to be seen by everyone to, again, as we said before, showcase your talent, sell more, be seen, build authority, and all these benefits. Now why videos over images? The reason is very simple because with videos you can create emotion. It's much easier to create emotional with videos than with images. As you might be aware off in marketing, the relationship between the customer, the emotional attachment that you have, sells even more than the product itself. By creating a video, you can showcase your emotion, you can try to touch upon the heart of your customer and make them buy something or make them follow you, make them share your message and so on, so forth. Whenever you are going to make videos after this course on your own, the key is always the same, try to put as much emotion as possible in your videos, you'll be able to create that emotional attachment that is key. No matter the goal that you have, whether you own a business or you're just an individual. Now obviously, I believe a lot in videos and especially in short videos. But to make you understand a little bit more about this concept, I'm going to leave you with this short video where Kevin O'Leary talks about the importance of storytelling and creating short and engaging stories. If you don't know who he is Kevin, he's a very famous US investor. Three years ago when I was asked this question, what degree gives you the highest chance of success in a career? Number one would have been engineering number two, engineering number three, Engineering. Generally it's the graduating cohort of engineers. About a third of those classes go on to take their ideas, turn them into patents, turn them into businesses. But I've changed my mind in the last two years and I'll tell you why I have. Since the pandemic hit the number one demand I have from my companies are people that can take the concept of the business and tell a story about it. Produce a video, do really rich photography build out 59 seconds, 39 seconds, 29 second videos, 14 second videos to plaster all over social media to sell product directed customer. If you're a graduate from the arts, or you're a writer, or you're a photographer, or an editor or videographer, all of a sudden I'm paying you a $150 thousand. I would have thought I could have hired you for nothing because you are starving artists. 3. Social Media Goal: In this video, we're going to explore the goal of every social media. Because obviously if we want to make viral videos, if we want to make engaging videos and making sure that we get a lot of views in there, we need to understand how the social media actually push content and decide which one is good and which one is bad. Despite YouTube, Pinterest, TikTok, Instagram, wherever you name it, they are all different platforms and their final goal is actually the same among all those platforms, and guess what? Their business, and therefore, they need to make money. How do they make money? Well, if you join it for free, if you can create an account for free, if you can post it for free, how do they make money actually? Well, it's pretty simple. They do ads, and this is about external companies that pay these platforms to be put in front of as many eyes as possible. But people do not come on these apps because of the ads obviously, but they come for the content, for what they see, for what they learn. This means that if this person that is looking at, let's say Instagram, he's staying long time on the platform. That means that Instagram will earn a lot of money, or let's say more money comparing to a person that actually stays 15 seconds, watches one photo, and then closes the app. Obviously you as a user, you have it for free. You can join and post for free, but then they have thousands of employees. Instagram, I don't know how many employees it has, but it's huge and obviously, they need to make money. Because they make money, the majority of the money they make is through ads. Then these platforms, they're probably going to reward those creators that actually push the audience to stay as long as possible on the platform. Whenever we create something, we need to obviously put a lot of value and we're going to see all the process to put value in our video. But then the ultimate goal is try to keep the user watching our video. Because if we do so, then these platforms will want to push our content because more people can stay on the platform and therefore they can make money. This is the concept of every social media that we know and in general of all the platforms. When you're about to post something, when you're about to post the video, whether it's a show in reels or whether it is a story, wherever you want, you always need to think, if you did everything you could to create all the possible triggers to make the user stay as long as possible in the platform. Now there are a lot of tips and tricks that we can use to do this but at the end of the day, is all about the type of video that you are creating. In this course, we're going to see a lot of these tips and tricks that you can follow in order to increase the possibility to actually be pushed by the various algorithms. But then here, the concept is really important because if you understand the final goal of the social media, then you switch your mentality whenever you're actually shooting the video. Let me give you an example. I'm a photographer. So whenever I want to showcase my work, I need to be careful because I need to register that behind the scene while I'm shooting, is not something that I do afterwards, but my mentality whenever I'm on shoot that I need to think of, okay, I want to create an Instagram reel or short video, okay, so I need to do this angle. I need to put the phone right here here take this type of behind the scene, and then maybe the edit is going to be like this. It's really important to have an idea of what you want to create whenever you are on this part of your activity. Whether you're a photographer, whether you are an artist, wherever you are, then there must be a switch of mentality. Now, there is one exception and this is about, for example, if you want to just give tips and just talk over the camera, then that's not something that you need to think of in advance, but it's something that you just create on this button, and we're going to have a look as well on how we create these types of videos. But again, the majority of times is literally about thinking in advance that you want to create a short video and exactly what kind of movement you want to do or anyway, have a general idea on how the video is going to look like at the end, so that you can take behind the scene before. Every social media goal is always the same. Try to keep the user as much time as possible on their own platform, and this is going to be the core concept on how we want to work in the whole course. I'll see you in the next video. 4. Optional Pieces of Gear: In this video, we're going to talk about optional pieces of gear that can help you create short videos, whether you're alone or whether you are with someone. Now, keep in mind this, you don't need anything to start, and is not necessary. Everything that I'm going to say can enhance your workflow, can enhance your videos, but it is not necessary. But you need to consider that in order to keep your audience engaged, you need to have a high quality video and high quality audio. Because when we think about video, many times we just think of the image itself. But especially if you're doing some voice-over, if you're doing some educational content where you're teaching something, you want the audio to be as nice as possible, as good as possible. If you are in a very quiet place, with a great audio, then the microphone already integrated with your smartphone, could be enough. But if you want to take your content to the next level, you might want to consider getting an external microphone. Right now, I have a few options that I want to show you for different ranges of prices. But I think the most important thing, especially if you're alone, and most of the time you're going to be alone, where you create videos, is having a tripod. By tripod, I mean lots of different options, including cheapest tripod possible on Amazon. You can literally get this for, I didn't know how much, you check in your country, but it's super cheap. But this is not very sturdy, and it's not very durable. These type of tripods, usually they work only with phone because they're very fragile, because they're very cheap obviously. Then, the second option that you have is actually getting a GorillaPod or a Podzilla. Now, I have now a light on this one. This is a Podzilla by Joby. Let me just turn off this light so you can see it better. The coolest part about this Podzilla, which is the cheapest version of a GorillaPod, is that they have movable arms. This, you can put it anywhere, you can attach to a door, you can attach to a chair, you can attach to your sofa, is like you can put these flexible arms wherever you want. When you buy this, there is already the phone holder that can be used in both vertical and horizontal format. You just need to retain it like this, you put your phone, and then you're good to go. Plaster is also a bolt head that you can move around so you can put in the position that you want. These are extremely comfortable, and I always carry at least one in my bag. There are more than one version. This is actually for the phone. This is the smaller ones, a cheapest. Otherwise, the one that you see there with my camera is actually a bigger version, most sturdier and obviously even more expensive. But you need these type of GorillaPod if you have some heavier equipment, like you're using a video camera and not only a phone. Another piece of gear is actually holding that light right there. Let me just get it, one second. There you go. This is the telepod by Joby. Basically, what is this, is simply a tripod that can be folded, and basically stays in your pocket, becomes like this. But then at the same time you can make it bigger. There you go. Then, on top of here, you're just going to put any phone holder that you might have. This is another phone holder by Joby, same company, and there you go. You got to try put because with this one you just need to open it and there you're good to go. You can put in a surface, you can put in a table, you can put it wherever you want. I loved this because it's pretty tall, but it can stay in my pocket if I wanted to go around, just my phone ticking, TikTok. This is my go to try put. Also with this one, there is the possibility to attach extra things on the two sides. Here you have choose crews, and you can attach arms that you can find also on Joby's website, and then you can put maybe a light, and you can put a microphone on the other side, and also you can put something else on the top as well. You can have, other than your phone, three different accessories, and these are super useful. This is my go to tripod, but then there is the longer version, which is called telepod sport that is basically the same exact thing, just longer. I have it actually here in front of myself to hold the microphone. This one becomes incredibly high. Let me just give you an example. As you can see, this is extremely long. I'm almost touching the camera. I don't know exactly how many centimeters is, but it's foldable, and you can detach this in two different parts. The bottom comes out, and they use this every time I want to do some standing things or if I want to hold some lights, maybe there they're higher than me. I really like this, and in combination with the other one is really amazing. Cool. Let me just put this back there. The next options is having the bottom of the telepod sport, which is this one, and then you just attach once again, the phone holder, any phone holder work, and there you go. You have a small tripod that you can fit anywhere. Then, the last option would be to go for sturdier tripods. That's obviously more expensive, but here it really depends on the type of gear that you have with you. Then, we're going to go with the second category, and this is about microphones. As I said, having a microphone actually really helps to having a crisp and clear audio that is not disturbed from external elements, and it's going to help you retain the audience attached to your content. Obviously, if you're just doing some educational content or any type of content that doesn't require any audio on your side, you don't eat a microphone, but that's totally up to you. Now, the very first option and cheapest that you have is actually a Lavalier mic. This one goes directly in your phone, and then you can attach this small microphones to your sweatshirt or you just can hold in your hands. I saw a lot of people actually holding it, and then you just going to talk into this one. This is useful. I like this, especially if you're doing some movements, you need this. But at the same time, as soon as I use crutch it on your sweatshirts and happens a lot, then you're going to hear a lot of like [NOISE] something like this. I'm not a huge fan of this unless I'm moving around. But then, if you're moving around, there is another option, and this one is called Wavo air, still by Joby, that allows to have some portable microphone wherever you are. This is wireless. You're going to attach the receiver to your camera or to your phone, and then the other one, which is the transmitter, is going to be attached to your sweatshirt or any way keeping it as close as possible to yourself. Now, with this one, the coolest part is that you can also attach a Lavalier mic if you want. You have a wireless system where you keep the receiver on your phone in your camera, and then the transmitter, you put it close to wherever you are, and this one has a range of 30 meters or 50 meters, so it's actually huge. You can use this one on it's own. So you attach it right here with all the adopters and stuff or you have the Lavalier mic that goes out, and then you can attach it, which is the one that I just show you. This is a great option if you're doing some type of movement, maybe if you're an artist or if you are doing whatever stuff that is not static. There is another type of microphone which is actually more for podcast or for more sturdy content. This is called the Wavo pod. This is a podcast microphone, and you can just attach it directly to your computer, and then is going to work straight away. The audio of this is actually amazing comparing to the price, but obviously you cannot use this while moving. You can eventually, if you're standing like this, I could have attached it to a boom arm to stand and use it like this, and work perfectly or just down here. This one works pretty well also because it can be activated on one side only if you're just alone so that there is no noise outside or if you're two people, so there's one person here and then one person here or even three because it actually omnidirectional. You can select whether it's just one side or omnidirectional in case you're doing some type of interview or if your content actually involves more people at the same time. Then, we have the last and most expensive option, which is this one that I have right here. This is the Wavo pro, and this is a pro microphone that I use, for example, for vlogging or when I'm doing this type of stuff, and I use it on a tripod, so that is not in the framing, you can't see it. But this is obviously more expensive and depending and type of content that you do, you might not need it for short videos. But if you're a business, and if you want to take your constitute the next level, then obviously invest in a very good microphone. This one is hold, so noise reduction, it has the possibility to record the audio in two different tracks. One is minus 10 decibel so that your audio won't broken. You can pick which one you want when you are in post-production. This one has also controls with an app. You can control if you want a higher, if you want lower, if you want to clarity, if you want presence, if you want more and more of. There's a lot of control with this is, a pro is just a new release, and I think is pretty amazing. Just doesn't matter really what microphone you're going to use, it's important to have a microphone because usually the one within the camera, especially are terrible, and within smartphones are okay. But then, we're going to talk about the third categories, and this is about lighting. Obviously, you don't need any light to create cool videos. But having a light, especially if you're doing things inside, will actually help you a lot achieving great result video wise. Even here, there are all the ranges of prices that you want. You can start with the Amazon cheap soft box. If you're doing some photography, if you are an artist, if you're doing just static type of content, this is extremely cheap, but we'll make huge difference in your content. Then, the next option will be to get a small tube like this one. This is a nanlite Pavotube II 6C, this is an RGB2, that means that you can change any color that you want. Let me just show you. If we go in hulup, for example, there you go, you have all the colors that you want. I don't know if you can see it from the camera, but I guess so. Plus it has the option to go from 2,500, if I'm not mistaking, to 6,500 Kelvin so that you can have a warm light or you can have a white light. This for example, that I'm using right now, is 5,700 Kelvin. This is a white light and music simulating daylight. Because the option is that, if you don't have any lighting, and if you don't want to buy external lighting, then you should shoot your content, and I'm doing a bright day, but do not stay under the sun because this will create some random shadows. So just try to stay in a very bright area because, especially our smartphone, they perform much better when it's very bright. Usually, they do not perform any smartphone, even if you have an iPhone 13 Pro maybe is the best one out of all, but it won't perform very well if there's not enough light. Usually, smartphones are just terrible doing at night, and when there is not enough light. Great tip to start creating better content is having very bright light, whether it's the sun, whether you are using a professional light wherever, you just need to stay in a bright environment when you're taking your video. If you're just shooting a smartphone, I actually have a mobile photography course here on Skillshare, that you can check out to understand better what I mean about taking better photos, and taking better videos just with a smartphone, where I talked about settings, when I talk about lighting, where I talk about exposure, and all these type of stuff that will help you achieve the best results for your smartphone. Then, if you want to use your camera to do short videos, there is actually an optional accessories that might help you, and this is called an L-bracket. Basically, what it does is that, you put your camera in the middle, and then you're going to be able to shoot vertical or horizontal. This is called the vert by Joby, and if we combine it with a bowhead by Joby, of the GorillaPod tree K, then you'll be able to use [NOISE] the L-bracket in both vertical format, and also you're going to be able to use it in horizontal format. There you go. Just click of a button, and then you camera goes vertical [NOISE] or goes horizontal. Super quick and super useful if you're using your camera. Then, another external accessory that you might want to use in case you're doing certain types of videos, is actually a green screen. This will help you separate from the background whenever you're doing this type of information or content, when you're showing information in the background, then there is just your figure that is basically cut around your shape. I personally never use a green screen, but I do recognize that might be useful. That's all for this optional pieces of gear. I hope you enjoyed this video, and I'm going to see you in the next one. 5. Types of Videos: They're three bigger types of short videos that you can create. We're talking about trending, educational, and entertaining. When I'm talking about trending videos, this is literally about whatever is going viral right now and you just replicate that type of challenge, that type of videos. Here is changing week by week, month by month, day by day and sometimes new challenges come up and just people would take part off because they like it, maybe something is stunning and therefore you'll be able to gain exposure from these trending type of videos. But I'm not a huge fan of that because the audience that you gather from trending videos, is actually not exactly what you want because you want to have a niche, you want to focus on a certain type of videos and if you do trending stuff, they're going to be different all the time. Obviously, you can jump on trends if they're related to whatever you're doing to your industry. Then the second type is a educational and this is my favorite one, is the one that I'm at and I think is the most powerful one. We can divide two main categories is either teaching you something or informing you something, so informational type of content. When I'm teaching you something, I'm trying to share my knowledge, share whatever I know to use so you can learn something. In every video there is some value that you're actually teaching to your audience. Or if you're just doing informational type of content, then you're getting news from maybe the web, from out of social media, from wherever you want, and then you sharing these news to the world or you sharing some tips and tricks that you've learned and that you think might be useful for your audience. Then there's a third type of content and this is just entertaining. Whenever you're creating a video, you just thinking on how you can entertain the people. This could be comedy, this could be dancing, this could be anything that comes into your mind that can entertain your audience and therefore make them staying longer on your videos and let them understand that this is a good video and make people stay on the platform and therefore they're going to reward you. All the three could work. I think the best one is educational because I love to learn new things daily and I find Tiktok, Instagram, YouTube shorts, this type of short videos there is a lot of value inside and that's what we are going to create. You can learn a lot and myself, I learned a lot from these types of platforms. Obviously the entertaining one is huge as well and I think the biggest creators are actually entertainers because the majority of people, 95 percent of the people are just looking to spend their time on social media without doing a productive. Whereas in the educational side, you're trying to learn something. That's why I love social media because I learn something, not because it entertains me. Here it depends up to you whatever you want to create, whatever your strength is. If you're a business, my suggestion is go on the educational side, teach why your product can enhance people's life. If you just showcasing your product without any value in it, without any teaching side, without any educational side, but just informing, I think that will be very difficult to grow a business account. It's really important to understand if you're a business, if you're individual is a little bit different. Obviously the educational side still works, but if you are a business especially, try to think on educating your audience with your product and services using short videos format. 6. Structure: In this video, we're going to talk about the structure of our short videos. Well, let me tell you that first, you can have a few different structures based on the type of video that you are creating, but if we need to summarize whatever happens in viral videos, whatever happens in videos that are actually pushed out by various algorithms is always the same. We'll talk about the first part, which is the hook. You might have heard a ton of time, the hook, but this is actually the most important part of the video. The hook is generally about three seconds. It can be longer if you're structuring in a different way. Let me give you an example. If you're just doing a three seconds like I always do it because that's my favorite thing to do, is that you are putting curiosity in your people and you're actually telling them, "Hey, if you stay, there's going to be huge value sooner or later in the video, so just stay." Or if you want to make it longer, then you want to create tension in maybe this 10 seconds when you're making the hook longer and it could be like, "When I found this, it was incredible. I didn't really know before what was happening, but this changed my life and now I'm going to reveal it to you, but before I want to tell you something." I don't know how many seconds just has pass by, probably 10 seconds and still I was just creating tension and telling you that I'm about to tell you something that you don't know and take time to do this. Obviously, the more time you hold the user into the platform, into your video, you're going to be rewarded. But at the same time, on the other hand, if the user gets bored and you just going to scroll down or exit a platform, this is going to damage you. It's not easy to do these type of long-form hooks, but they are a possibility. My suggestion, especially at the beginning, is to keep the hook between two and three seconds maximum at first, and try to let the user understand that this is going to be a high-value reel, a high-value short video, so just stay until you're going to see the result, the information, the value, the comedy line, if it's a comedy or whatever you want. Then the next part after the hook comes the process, and this is where you're actually building whatever is the scope of your reel, where you're setting the scene to then actually delivering the value that you want to create in that reel. It could be showing some behind the scene. It could be just telling some information that you knew before saying the final result. It could be anything that is setting up towards what is the next step which is actually delivering the value. Let me give you an example, because I'm a photographer, I always do short videos about photography. Then I say the hook, for example, three killer poses for men and you understand them. I'm going to show you three different examples on how to pose in this video. Then the next one is the process. I show you the behind the scene or how to pose in that position. Then what happens? Boom, I show you the value. I show you the final photo, how is it going to look like at the end when you put your body in that position and shoot a photo. Another type of example, it could be that you are creating information on type of content. You want to inform people that your water bill has just tripled. You can set up the scene with the hook and say, "You won't believe this." Then you're going to create a process by maybe showing some news that was actually saying, "Oh, maybe the water is going to go up," something like that. Then as a value, you're going to show, "Oh my water has just tripled. This is what happened." Maybe this is what you should avoid in order to get this or whatever type of process and value comes in your mind. Another example could be that whatever industry you're at, you may have found a website that is not well-known in your industry, but it actually helps a lot on doing whatever you're doing. You can do a hook saying, "This website will change your life." Then you're going to do the process saying what the website actually does and maybe you showcase the website. But then, the value is you say the name of the website and you need to keep the value most of the time at the end of the video. Because if people see the name of the website at the beginning, maybe they can just get out of the app and check out the website on their own. As you can see here, we have a hook, we have a process where I show you what happens in the website, and then there is the value where I tell you the name of the website. Now these are just three examples that you can apply to any industry and you can come up with more examples, obviously. Then eventually and this option is not necessarily, you can add a CTA, call-to-action, at the end of the video. This is about trying to move the user somewhere else from that video. I'll give you an example so you understand very clearly. When I make a video about photography, it could be how to pose for a business, for a CV photo. I do the reel, which is about 15-20 seconds long and then at the end I can say, "Checkout my YouTube video about business photos." This means that maybe you've seen 15 seconds on how I do it quickly but then for a full tutorial, you should go on my YouTube channel. I'm trying to move people from Instagram to join YouTube. This could be anything, it could be tap the the link in bio to have more information about your product if you're a business. Or it could be any type of call-to-action that is actually very important, because the use of social media is super cool because you can move them around and you can give a little bit of information in a 15-second reel and then push them somewhere else, then give them a longer information and eventually even push sales. Because if you are showcasing how to use a product, how to use a skincare, how to do drinks, if you're talking about maybe a beverage, then you can tell them, "Oh, go check out the website for more recipes, for more type of tricks, for more daily routine," if you're talking about skincare, for everything. Or you can also try to push them eventually for a freebie. If you're a photographer and you're showcasing a photo that you've edited on your own, then you can tell them, "Checkout my preset on my website." Or something like that. Then also the call-to-action could be entered in the caption. Many people think that the caption is not useful, but is absolutely key, especially in short videos. What is key is actually the first line of every short video, whether we are talking about TikTok, Reels, Pinterest, YouTube shows, the first line is key because it can actually lead and help the user stay engaged until the end of the video. Let me give you an example. If in my TikTok I write in the first line, "Oh, the result is crazy." What you want do? You want to see the result because you figure, "Oh my God, he said it's crazy. Now I'm curious, I want to see what is this crazy." You wait. Then I put the value, I put the final photo at the end of the video and therefore, you're going to wait until the end of the video and this is going to create a massive engagement, much more than you probably think. I tested many times videos without inserting a very powerful caption, but just some blank caption or I had so much fun in this photo shoot something like that, they're not really pushing the user to stay longer in your video, and they didn't perform really well. Usually, when I have a very strong caption, the videos tend to perform much better. Another example could be when I'm showing, for example, three different poses in a short video, so how to pose with three different way: maybe with a have sweat shirt, maybe with a jacket, whatever it is, then I'm going to say, "1, 2 or 3, what's your favorite?" Then I'm saying, "Last one is my favorite." What happens in this case is that I tell you already with the caption, without even seeing the video, just with the first line of the caption that you see when you're scrolling in Reels or when you're scrolling in TikTok, that they're going to be three different photos and the last one is probably the best one. Therefore, I'm going to try to push you to have a look at all the three and then give me your opinion on which one is your favorite and also stay until the last photo because that one is actually the best, so you don't want to miss out. Do you understand the concept? The first line is super important to help the users stay until the end of the video. It helps to create curiosity in the viewer. It helps in loads of different staff and you need to be creative, and be careful because the first line is actually very short. Instead of writing, "Hey, I made this photo shoot and here, they're going to be three photos, which one is your favorite? 1, 2, 3." Then this is way too long. It's not going to be in the first line. What I do is that I write 1, 2, 3? That means that people understand already that they're going to be three things and I'm asking their opinion, but with just five characters. This is a little bit of the structure that we're going to see and we're going to implement in this course. But it's super important that you have a structure and you understand these key concepts whenever you're trying to create your short reels. In order to create these processes, as I mentioned already before, you need to enter the mentality of creating behind the scenes, maybe of creating external pieces of content when you are actually creating the value. If you are an artist, you want to take maybe a time lapse of your drawing, or you want to take key videos like key few seconds during the process of where you were drawing something. If you are a photographer like I am, you need to take behind the scene of when you are actually on the spot shooting these types of photos. Because if you just create a video afterwards everything and you didn't take any behind the scene, then you've missed out on a big chance to actually engage the audience, showing them exactly what was going on in the behind the scene and therefore, it's just a missed opportunity. If you want to create engaging short videos as an individual and as a business as well, you need to change that mentality and think in advance that you're going to create a short video about that product, about that manufacturing process, about that concept that you think might be helpful for your audience. There is a different type of videos where it doesn't require to think in that way, which is if I'm showing you three websites for taking better photos, just random, just saying, then obviously, I don't need to create anything in advance. I'm just recording these three website on the spot, edit on the spot the video, and that's it. It really depends what type of videos you're doing, but actually having a structure and entering that mentality is going to help you massively. In order to have a very clear structure, one of the thing that actually helps me the most is having a bullet points of what I want to say, or even better, a full script. Now, why do you want to have a full script? It's because the time that you have available for creating engaging short Reels and avoiding that people actually just going to scroll away is extremely tight, so we're talking about 7, 8, 10, 15, 20 seconds, I would say maximum 25. Therefore, you don't have time to think of why you want to say to stay long, you need to be boom. Having a script will help you massively. I always write a script for my short videos because I can actually time myself, read and see how many seconds that I need to write full script. You want to make sure that you are within this time-frame. At the beginning, I always suggest to keep your short videos within 10 seconds, maximum 15 seconds, because in the beginning, the audience doesn't know you. You need to let them understand that you're creating lots of value in your videos and therefore keeping them short is going to help them dedicating enough time. Let me give an example. If you're making videos of one-minute on TikTok and you have absolutely zero followers, then it's very difficult that a person that is scrolling on TikTok, with a span of attention of three seconds is going to wait a minute to see if a value pops up in your video. It's really important that you keep it extremely short at the beginning. Then when you have a little bit more confidence and you have a little bit maybe more followers, a bigger audience that trust you, that knows that you're going to create value in your videos, then you can stay a little bit longer. At the beginning of my career in TikTok, I used to create 7-8 seconds videos maximum. Right now, I'm always between 15 and 20 because I found that this is the sweet spot for my type of audience. This concept about timing is super important because you need to cut everything that is not important and it's not engaging the audience. If you're trying to create that type of tension that I mentioned before, maybe 10 seconds of tension, very dangerous as I said, but it could be fine. Otherwise, if you're just following the normal structure, cut everything that is not necessary because you cannot let the user be bored for a second, otherwise, they're just going to swipe and it's super easy to swipe. You cannot have a single second that is boring Reels in these 15-second short videos. Super important, whenever you've finished editing a video, whether it's 10, 15, 20, whatever seconds you have, you go back, you watch it again and you ask for every second, is this second necessary in the video? If the answer is, not necessary, you could do without, then just cut it. Now, everything that we've said in this video is super important. One of the biggest mistake that I see when people actually send me Reels or when my followers tag me in their Reels or TikToks and stuff, is that there are a lot of parts that are just useless in the video, that they do not contribute to the final value. That do not keep engage the viewer and therefore they're just going to lose user because they're just going to swipe very fast as soon as they are bored. It's actually a concept where you need to keep consistent value in these 10-15 seconds and that's why they're difficult because there's such a short time where you cannot use any second to bore your audience. But this for me, is actually the challenge, and is a fun challenge so totally up to you. Thank you for watching and I'm going to see you in the next video. 7. Hook: In this video, we're going to talk specifically about the hook. We already touched upon this, but the hook is the most important part of the video, because if you don't engage the user in the first three seconds, it's probably going to swipe up or swept left, right, or just exit the app. Honestly I've seen videos going viral just because they had a very strong hook but then the video wasn't that great either. Right now, I'm going to give you 25 examples that you can use in any industry. This is going to be a goldmine so make sure to write these down and try to adopt these to your industry, to your business because they can be adopted to anything. Remember, as we mentioned before that there are two different types of hook. The first one is the three seconds, one phrase super impactful beginning and the other one is just try to build tension. I'm just going to have a look at the first type because I'm not a huge fan of the second one and I think is extremely difficult to pull it off, especially at the beginning for new accounts. The concept is we need to create curiosity, we need to have an impact in the first three seconds. Then invite the user to stay longer and checkout the whole video. With these phrases, with these concept, we need to anticipate something that is about to happen. This I would call it like the elephant in the room. You need to tell the user what is about to happen, but without telling him exactly what is about to happen, giving my direction or otherwise, if he's just too general or too like out of the blue he's probably not going to like it. The first example that can be very general is that, "You won't believe this." Then maybe in the background, you have something that is referencing go exactly what you're going to talk about. For example, if I'm a photographer, I can keep a camera right behind and say, "You won't believe this." Pointing into camera, saying you won't believe this but then I'm talking about photographer. Then with this, you can obviously even add something else. You won't believe this website that I found for content creators, you won't believe this tea that I just ordered in this restaurant and some places, something along those lines. Then the second example could be crazy platform trick, that could be crazy Instagram check you didn't know about and then you start showing whatever secret that Instagram has. This is actually a very common thing because every one of us, whether you're a business individual, you have some platforms that you use, some resources that you can actually show some tricks, very common is to show on Photoshop something that you can do in a very quick way to remove, for example, a ton of people at the same time or on Instagram, how to create engaging stories just using the built-in Instagram tools and so on, so forth. Then the next example is about three amazing resources for a certain type of industry. This could be three amazing website for digital artists, I don't know something that maybe could show you tutorials or could give you some access to some paint tools. Anything that comes in your mind related to resource and you industry obviously you just switch resource where the type of resource that you're talking about, an industry with your industry, that another thing that could be general, but it really attracts a lot is things I wish I knew earlier. When I say I wish I knew earlier, it is something that I know now that may be a few years ago, a few months ago could have helped me a lot in my career. This gives a lot of curiosity because you want to know now, you don't want to know in three years. That's why this is actually a very strong hook, and eventually you can attach your industry at the end of this phrase. One thing I wish I knew earlier as a photographer, something like that. Then the next one is three killer poses for your target, let's say men with maybe an object. This is one that I use the most because it works incredibly well with the type of content that I create. This is about saying three different values for my target. I can say maybe three pulses for men with an object with, for example, sunglasses. So I'm telling you, I'm going to show you three different values for men. I'm already targeting a certain part of my audience with sunglasses. Whenever maybe you are outside, whenever you're chilling at the beach or something like that. You can just even here, substitute three words with your own industry works and then you good to go. Then another one very similar is three ways to do something to a target. For example, it could be three ways to spy on your competitors and maybe you're going to showcase three different websites that can help you have analytics on a competitor's website or something like that. Then the next one could be the best spot in a certain city or the best the house in London. Whatever you do when you say the best, people do not want to miss out on the best that's why it attracts a lot the viewer and they just want to know what you're about to say. Obviously this can have some negative effects as well, like all the main hooks because if you are mentioning a place that is not extremely famous or actually good then people they're not going to like it and going to start follow you, so makes sure that whatever you saying is actually real based obviously on your own experience. Then another thing is secret resource for whatever you want. This could be secret gene for best cocktails or anything that is a secret because obviously as humans we want to know all the secrets. Whenever you mention secrets, then you are automatically putting some curiosity and make the viewer curious about what you're going to say. This could be also secret spot in a city, so if you're a landscape or if you are an explorer then you can say secret Instagram spot in London, or you can just say secret Instagram spot in London you should visit. Then another one is like if you have a common problem then you should try this. When you say if you have a common problem and then you need to substitute obviously common problem with something that your industry has as a problem, you're automatically targeting someone. Then when someone has that problem he's going to just wait and see until the end of the video. In my industry as a photographer, I can tell you if the camera of your battery dries too fast then try this trick and then maybe I can show that you can put the camera in airplane mode that you can decrease the luminosity of the screen or whatever value you decide for your audience. This is also very powerful in targeting a specific audience. Then another one is, do you wonder how creators create this type of thing? This is about referring to maybe famous people and how they do this. They do a certain action, they do a certain, I don't know, graphic, they do a certain photo. You're actually revealing a technique or a secret that someone else is using that might be useful for the audience. In this case, I could say, "Do you wonder how this photographer creates these color?" Then the next one is a classic how-to where you say how to and then a result, it could be how to take action shots of your food. Then I'm going to show you maybe a few steps on how you can take better shots of your food while you're moving, something like that. It can apply to anything, this is like a general tutorial style. Or you can also add a timeframe, so for example, how to create result in less than 20 seconds. This is very catchy because you're actually saying, "Okay, usually this thing takes 15 minutes. Now I'm going to show you how to do in 20 seconds.'' Very powerful. Next one is again targeting a certain group of people, and you say, "If you are a creator, then you need to try this." You're targeting a specific group of people and then you need to tell them, there is something that you should try that is going to make your life better. Then another very powerful is actually going towards the negative side. This is telling people do not make this mistake. This is about, "Okay, I'm an authority in the photography space and I made this mistake I do not want you to make the same mistake. So watch the video and I'm going to show you what I made as a mistake so you don't do it the next time." This works pretty well because usually people are actually affected much more from the negative things rather than the positive ones. You can also make the same conscious. You say, "Do not make this thing, instead try this." This works extremely well, especially in photography when I say, for example, "Do not stand like this to take a photo in front of a monument but instead maybe bundle lag, maybe put your hand behind the mac or something like this." I tell you, do not do that, but then instead do this and he's going to look better. Another one is actually showcasing something that seems difficult but it's actually easy. You can say something like, "Creating a t-shirt is actually super easy, let me show you how I do it." This is about not a t-shirt, it can be anything. Then you show a step-by-step process or maybe 10 seconds little process on how you create thinks that look difficult but instead it could be easy with the right process. In my case, it could be saying, for example, "Taking photos is actually easy. Let me show you how I do it." Then I show you the settings of the camera, the distance from the model, the background, and then I show the final result. Then very similar is that you can say some tricks to make the process easier, like easy tricks to do a certain type of result. I would say in my case, "Three easy tricks to make stunning portraits." Then I'm going to show you, you need to rotate the shoulders, you need to put the chin down, you need to put the light 45 degrees, something like that. Obviously you can use to apply to your industry as always. Or you try to show a process in this case is three steps to create a t-shirt, three steps to create a portrait, and then you show Step 1, do this, Step 2, do that, Step 3, do that. Another thing is showcasing how you obtained a certain result. In this case, I can tell you, here's how I earn six figures on Instagram in six months. Then I show you, I did this and then I posted this number of times and then I did this and then I did that. The same thing but you tell the result first what happened, and then you tell the process of arriving at that result. Then another thing could be this resource is going to blow your mind and research you can add anything. You got website, you can add any tool. You can add mantra, compute anything but it is about right. There is a tool that actually is going to make a huge difference in your industry and then you're going to say, which one is it? It could be also a website. If you are, I don't know, a graphic designer then you can say, this website is going to blow your mind and then maybe there is a super cool website that actually helps aligning things. I don't know, I'm not a designer, so I'm not sure about that. But you've got the concept or same concept. You can just rephrase it and say, this is my go-to website, this is my go-to resource to do something. This is actually the same thing, just rephrasing a different way. Or you can say, best tool for target, best website for graphic designer. This as we said before, when you say best, you actually put a lot of curiosity in the user that they want to know what's best for the industry. They're going to stay probably until the end or anyway, longer in the video. Another one, it could be creative concept that you can try right now. Here you are giving inspiration. You're giving ideas in whichever industry you're in. In my case, I can say creative portrait you can try at home right now. I'm telling you, there is something cool, there is a cool photo that you can try right now in you're home, check out this video. Then there probably going to stay until the end if they're interest in that industry. Or another thing you can say, here's the truth about concept. In this case, you create a lot of curiosity because you're assuming that there's is something that is not real right now, but you know the truth and therefore, you're telling the user stay in the video so I can tell you the truth about something. One thing that works quite a lot and say, here's the truth about Instagram algorithm and then you say something that you found out about the Instagram algorithm that actually not many people know about. Another thing it could be, for example, who else agree with me? Then you're say something controversial that has actually some truth in it. In this case, you're pushing people to listen and give their opinion, try to engage them. Another one, it could be showcasing how a person can do something without prior knowledge. Let's say how to create amazing design with no prior experience. This is powerful because on TikTok, there are a lot of beginners and people there also to learn new things and when you telling people, all right, you thought that graphic design was difficult, but I'm going to show you a resource, a way on how you can make it much easier and therefore, you're going to start create your own designs. All these ideas are actually pretty powerful. You can try them right now. Maybe some of them won't work for you, some of them will work better in your industry, for your business, so it's totally up to you. My suggestion is that you do a lot of tests when we're talking about social media, especially short videos, there is not a perfect formula that I'm going to tell you, all right, use that one. Now for me, I found my niche and I know exactly what works and what doesn't work. I'm always trying to experiment, but this is about your niche, is about your type of videos, is about your business. I hope you enjoyed this video and I'm going to see you in the next one. 8. Process Value: One of the biggest questions that I get asked is how do I keep and motivate people to stay until the end of the video. There is one answer to this, this is about value. You need to provide value in every single video that you make otherwise people are going to scroll away, and how do you keep them engaged over time in multiple videos. The reason is that if you chain them, telling them and showing them that you're going to put a lot of value in every video then whenever they're going to see a new video from you, they're going be excited and they're going to watch it until the end. Majority of people when they send me their own videos, I have a look at them and then I ask them, what's the value that you're actually putting in this video? They don't have any answer because they're just showcasing something that might be interesting for them, but it's not interesting for the audience. In the photography work, for example, there is actually a type of video that is being like a trend that I don't like and I'm going to tell you why I don't like this is about putting lots of photos together with a specific sound track and then mixing and cutting the image right when there is the beat of the music. For me, it's okay because you showcasing photos, but what is the value when you just showcasing photos and that's it and I think these types of videos, they're not getting many views and I can see it from many people. I think they're nice, they're okay, but there's not enough to make a video go viral. In order to make a video go viral, you need to have people that stay until the end and they re-watch the video that they interact with that video, maybe they stop to have a look at some details, maybe to read the texts and they put like and they commented, they save, that they share it. This is what makes a video viral. Instagram the main point is about saving content. When you save a content means that, that video is super interesting and tells Instagram this is very interesting so push it more. That's why we need to think in that way. We need to create as much value as possible without overloading the audience. But I will get back to that. Then motivate people to take action, to take some micro actions that I just mentioned on your videos so that the algorithm will be able to recognize it. That's an interesting one and then it's going to reward us. It's super important that you have a huge value in every single video. Otherwise, it's not going to work unless you're just doing some entertaining which you can have value as well because if you make fun and you make people laugh, that's a value for me. But then if you're just showcasing random things with no value, with no meaning behind, I don't think they're going to go viral and I'm pretty sure about that. So think on how you can have this wow effect and the saving factor throughout the process. Because if you started with a good hook and people are staying there after first three seconds, then you're going to have the longer part of the video, which is this process and value creation, where you need to add as many information as possible and motivate people to stay there. This could be done in lots of different ways, including great behind the scenes, different cuts or using also texts. I always use text in my videos because I think it helps a lot taking the time to have the user actually reading the texts and therefore they're going to stay and then the next thing will pop up and then next text in and the next text and this will help a lot with the engagement. Also because a few people, even if you look at Reels, maybe you have this sound off. So texts actually helps keeping the user engaged, and these are super-useful. Now, all the macro actions that I mentioned before, they're all extremely useful to make a video go viral, but then just try nothing too big, but only focuses on one thing, how you can make sure that people arrive at the end and maybe re watch it. One of the trick that I use and that I think works most of the time is actually putting more than one value in the video. This is because if you put one single value, let's say one idea to take a portrait, then people after they watched the video, they just going to scroll away because they remembered that idea and they're fine in that moment. But if I say three creative ideas, three poses, three website, three things, there is a very high chance that people will not remember one of them. Think about when I tell you maybe three things you're like, okay, I remember the first one, the third one, but then I don't remember the second one lets re-watch it again and this actually works 90 percent of the time on my account because I know that now every single video that I make is about three things to do, whatever. Or it could be like three tips, it could be like three poses, it could be like three anything because I think it just works much better when you add more than one value to then make people re-watch your content. But then at the same time, we got to be careful to not overload the audience. If I say 10 tips to take portraits in 20 seconds, people would just go crazy because they won't even be able to remember three. There's no way they're going to remember 10. They're going to get bored because it's too difficult, requires too much attention, and then they're going to scroll away. So it's important for me to put more than one value, but enough value that doesn't bore the audience, doesn't require too much attention. I found the sweet spot at three because with showcasing three different web or through different photos you can do it within 20 seconds and I think that's great. You should definitely try it as well. Plus one more thing about having more value is that people are more incentivized to actually save that video because they don't remember the three values. They're not going to remember the three values over time, and therefore they're going to save it so that they can check out that video maybe in a week, maybe in two weeks or any where in the future. So really when you're creating the process and the value creation, remember to have one value, hopefully more than one, but then they just totally up to you at the industry, the type of video that you want to make. But then also you need to understand that everything that is between the hook and call to action or the final value is that its not random. You need to think on how you can keep the user engaged every single second of your video. It is actually great if you could learn some type of storytelling because usually in storytelling you'll be able to create some peak of emotions that will allow the users to stay longer. So the structure that we mentioned, is like there is a hook where there is a peak of curiosity and emotion. Then it goes down because you're now showcasing what's happening, you build tension, you showcase more behind the scenes until you arrive at the value. So that's like a peak and then it goes down, explain things, build tension, go up, boom, showcase the value and then make the video end, you're going to have multiple values so that the process in the middle is actually shorter. So this concept is obviously not that easy to implement because sometimes you think that this type of video might be engaging, but at the end it's not. It's really about trial and error. I posted personally hundreds of videos and I think I reached 1,000 right now across social media because it's really about the process. Plus I was also a videographer before. So do not be discouraged if at the beginning, the video doesn't go well because the storytelling is not an easy thing. Building a lot of value in such a short time is not easy. So you've got to be patient, especially because if you don't have a big audience or even if you have a big audience already, but you're starting to implement new type of content, this type of short videos, people are not used to seeing your videos and they don't know that you're going to put a lot of value in your videos. So you literally need to train people and tell them every single time showcasing a lot of value in every video, then they're going to get used to and that they're just going to be right. Oh, you just posted the new video, lets check it out because I know that he's going to make amazing photos. For me right now is happening exactly like this. I had an initial period where not many people was watching my videos but then in every single video I was putting a lot of value into it and right now people are expecting a lot of value in my videos which for me is a positive thing because as long as I deliver this high-value, they're going to watch until the end and then the algorithm will push it. I hope you enjoyed this video and I'm going see you in the next one. 9. Splice App: Whenever a person starts to actually post on a real stake top and shorts, they tend to start using the in-app editor. I did this as well, but then I found it much more efficient using an external app to edit a video, and then just upload it and maybe touch it up with maybe a few effects or maybe add text and music directly within the apps. My suggestion is using an external app because it is really much more efficient, and it allows for much more versatility whenever you're editing any video. In this one, I'm going to show you the app that I use that is called Splice, and I think is probably the most effective and most efficient app that you can use a video editing app. This app is free to download, and allows to use a lot of features even in the basic version. However, there is a premium version, and I have the premium version and I think it's worth it because whenever you going to start posting on TikTok, on real, the fact that you're paying maybe a little bit of money for a premium subscription will allow you to literally speed up your process while editing. Let's do an introduction to Splice, so we understand the main features, and how we'll be able to use them afterwards when we're going to edit our short videos. When you open the app, you'll see all the projects that you've created before, and then you can create also a new project. We're going to click a New project just to have a look, and see what the app offers, and then we're going to find some random videos. For example, let's just get this videos that I took when I was in Dubai, and we just going to select whatever you want and then they're going to be added to the timeline. Eventually you can click again on one of the footage, and then you'll be able to maybe set some highlights, and then cut a single part that you want to highlight again. Now I'll just click Cancel, and we're going to click Next. Then here you'll be able to give a title to your project, and then you'll be able to also to choose the aspect ratio, and eventually what platform you're targeting. This doesn't really matter that much if you're using TikTok, Reels or Instagram story, they are the same format. What it changes is that Splice app will allow you to see all the blank areas for example where there's the button on TikTok where you follow, where you comment, where you save, where you like, so that you're not putting texts or you're not putting meaningful videos in that side. Let's just create a random project for TikTok, and then we click Create, and then here you'll be able to zoom out with two fingers to then see your timeline more from a broader perspective or you can zoom in to see maybe, and do some fine details, some fine cuts. Then you'll be able to select the media in case you want to add more photos or more videos to your current project, and then you'll be able to add text. If we click on Text, then you'll be able to start writing, hello this is TikTok video, there you go. Then you can click Okay. Then you're going to have the text in the app where you can now double-click on the text to change it again to modify if you want, or you can just click on it and then eventually split it or duplicate it, delete it. Then eventually you can grab the two handles on the left and on the right to then trim it from the start or from the end. Now when you have a text selector, you'll be able to change the font down here so you can grab Instagram 1, Instagram 6, Instagram whatever you want, and then you can change the color. In this case we're going to put maybe let's say black, because then we're going to change the background, and we're going to put it white so there is a very high contrast text and background. Then you can do the alignment. You can choose left, center, or right. Then eventually you can also choose the opacity and masking. What masking does is that basically you can hide a certain portion of, in this case text or an image or whatever you want, to then let appear whatever is below that part. If we click on Linear mask, then you'll be able, as you can see, to hide wherever you want based on the line that is there, and you can also add some fading by dragging this yellow handle here towards the right. Now let's leave the masking option for now, and there you go. Now, if you keep holding on the text, this will become a little bit yellow green-ish. Then you'll be able to move the text wherever you want in the clip, above the clip, on top of it so that you can position it. One super useful tool is that you'll be able to see how long is that single portion of a clip or of texts. In this case is 3.39 seconds. This will be very useful because as we said when we do the hook is super important that we keep it within three seconds if we can. Let's leave the text for now, and then eventually you can add some different effects to your texts. Here there are a lot of effects that you can use to make it even more engaging, and I like them a lot. I don't use them personally because my video are pretty straightforward. But this could be useful to engage more, to create different effects throughout your video. Then you'll be able to add music. You can import music or add it directly from the app, and then you can use captions. If there is a talkative text, then this will generate automatically a caption, which is useful. I prefer to write a text myself, but this is totally up to you because yes captions sometimes are useful super, but you can also add text that is a little bit different of what you saying to make it shorter, and to grab the attention of the user a little bit faster. Then there's overlay, which is actually a new feature that allows to put on top of your actual clip something else, whether it is an image, whether is another video, whether is whatever you want. Let's put this image on top. You click on Add, and then your media is now on top of the video. If I decrease the dimension with two fingers, we can see that there is the video below this image that is actually on top. This will be useful in lots of different situation when you need to put something on top of something else. Then with every clips that you have, even with this one, you can click on it, and you'll be able to duplicate it, to split it so to cut it or replacing the lady, and also do the chroma tool which is basically trying to isolate a subject. Then eventually in the main menu you have title, you have some sounds. If you want to add some sound effects, you can add in the library, and there are a lot of things. These could be useful when you want to create engaging, super important and having some effect if there is something is going on, and there's no voice-over, there's no music. But in general, in short videos maybe sounds effects are a little bit too much, but Splice offers that in super-useful sometimes, and you have voice. Here you just click on Voice, and you'll be able to record a voice-over as I'm doing right now. That is recording and it's going to be there. Then you click Stop when you're done and good to go. Eventually if you made a mistake, you can always grab the two handles, left or right to trim it, and you're good to go. Same thing happens when you have a select clip. If you have a clip selected right here, this is 14 seconds, but this is too long, I want to make it shorter. What I do, I just grab the right-handle, and then maybe I want to select this part of the clip at the beginning. Here's going to be cut, and then in the front I'm going to do the same. Just grab the left-handle, and then move it until the action comes in, there you go. Then we have two seconds of this clip. Boom, there you go, and then it moves to something else. When you select a clip, you'll be able to see again the duration of that clip, and then you'll be able to trim it. Just click on Trim and you'll be able to move the two handles, otherwise, you can just do it directly in the main timeline, or you can change the volume if you want to remove the volume or put it higher whatever you want. Then you'll be able also to change the speed, and this is super useful because let's say you have something that is a little bit slow, but you want to show the whole process, you can just increase the speed. Sometimes my videos are actually two, three or four times speed up because you can see whatever it is happening. Is not that fast when you actually see it, but when you do it in real life is too slow to grab the attention. Having the possibility to change the speed is very important. Then you'll be able to apply some filters in case you want to change colors. I don't use this because I like to keep it natural, and that you'd be able to adjust. If you want to adjust the clips or the image that you're using, you can adjust exposure contrast, saturation, sharpness, temperature, tint, hue, and whatever you want. Also you can crop it. For example, there is a footage that is smaller like this, you can just click on Fit and this is going to fit the overall format that now is 916, which is the story Reel and TikTok format vertical videos in general, or you can fill it. For example, when we have a photo right now like this, if I do fit, is going to be cropped because this is a four by five photo. But if I click on Fill, is going to fill the overall format, and then probably some borders will be out. As you can see in this app, you can see the yellow borders are actually outside. Means that there is a portion of the image or the clip that is outside our nine by 16 frame. Then if you have a clip selected, you'll be able to transform. In this case, if you want to rotate it, if you want to flip it horizontally or vertically, there you go, this is a flip, and this a rotation then you can mask it. Once again, you can do this by clicking or whatever mask you want. For example, a circle, and then this is going to create a mask that you can fade or just leave it neat, and then change dimension of the mask, move it around, and this is going to just cut the portion of that mask, and is going to show whatever is below. Now everything is back because I don't have anything below this clip. Then obviously this mask can be also inverted by clicking on Invert. Therefore, it's going to mean that you're going to see everything but what's inside the mask. The next feature is chroma key, and this what it tries to do is to isolate everything but the color that you've selected. In this case, it works obviously the most way, the green-screen, and it should be done with green screen. But then in this case, if I put this little thing on the blue, then it tries to isolate everything that is similar to that color that we have selected. When you have a green screen and you do this, then everything that is green is going to disappear. In this case it's blue, it doesn't really work because this is not how it's supposed to work, but just to give you an idea. Got the next one and the menu is animate. What this one does is that it creates a Ken Burn. What a Ken Burn is basically a slow zoom in that starts from a starting point and goes to an endpoint. But in this case when we activate it, is going to go and we'll be able to go to the starting point and we'll select the starting point of this zooming function, and then we're going to go to the end frame of that clip and we're going to move with two fingers the clip wherever we want, and how big we want. In this case, I'm going to go like this, and then slowly from the start of the clip to the end of the clip, there's going to be this slow zoom in function. Now, this clip is too long. Let me just grab a smaller one so we see it exactly what I mean. Let's grab this video for example. Let's cut it from where the cameras starts coming in, like so, and then we're going to finish it. There you go. This is six seconds, let me make it short. Let me make it, let's say four seconds, something like that. Then we're going to go in Animate. We can show you we enable Ken Burn at the start frame, where the frame is filling our format. Then we're going to go in the end frame, and then we're going move to have a line in the center of the frame. Now when we play back this footage, we can see that is slowly zooming in until the endpoint, that we picked. This is the animation, this is the zooming, and this is going to be extremely key when we're going to create our videos, because this zooming in helps the user actually get immersed in our video. We're going to use this a lot. Actually in almost 99 percent of the footage that I use, I use these animating function. Then eventually you can change the background. Now you don't see it because the video, takes up the whole thing. But then eventually you can change whatever is below it, then you have overlay. If we click this one, then this clip that we've selected will go in the upper layer, so we're going to have an extra layer on top of it. Now let's go back, and then we'll be able to replace this clip to split it. If I want to split something, for example, I'm going to say okay from here to here, and then I want to cut it. I'm just going to split it, select the part that I wanted to delete, click on it, delete, done, gone. That's usually how you edit. Then eventually you can duplicate this clip and reverse it. This means that it's going from the end to the beginning, it's just going to reverse the clip. Or if you want you can extract, that means that it's going to separate the audio from the video. Let's say you have a video speaking, then you can separate the audio from the video so that you can just use the voice-over, and then you can delete the video or eventually you can just put something on top as an overlay to that video to cover the video, and don't just use an image of something else. That's pretty much about Splice, is an amazing app because is super-fast. Now whenever we want to edit something, we're going to import all the footage that we have here, and then we're going to simply scroll on whatever we think it could be interesting, and then we're going to select a point, we're going to split, and then we're going to cancel whatever we don't want or just grabbing the two handles and trim from left to right just to have that portion that we want. There are a few ways to do the same exact thing, and then probably slowly you're going to find your own workflow and pick whatever method you like the most that you think is more efficient. That's it regarding Splice. I'm going to leave down below in the description link to download that app if you want, or you can use also the bolting editors eventually in the apps if you prefer. But with the app, the concept is that you can actually edit externally, and then upload the same video that you edited on Splice in all the platform. You just need to edit once, and is really key to edit for me, at least in my opinion, to edit on an external app, and then upload it everywhere. Some of the features that we've mentioned are on the premium subscription. It's totally up to you if you want to do without those features, that's your choice. But I would suggest to get the premium subscription because I think it's worth it, if you want to create better videos. That's totally up to you, thanks for watching, and I'm going to see you in the next video. 10. Audio: In this video we're going to talk about audio. Audio, let me tell you, that is one of the most important element of making a very cultural video. Many people actually don't care, they don't look after a great audio and this is a mistake for two reasons. First one is because there are some trending music. They are actually pushed out by the algorithm more than some random music or for example if you use some external music, so you've got to use these trending audio. The other reason; probably the biggest one, is that if you've used the right music you'll be able to engage the user much more. It's like going to the gym. When you need to push hard and you're doing that kind of exercise, you want to have music that helps you with motivation. It's a psychological factor. It's actually something that really work, and you want to do the exact same thing when creating vertical show videos. Music is extremely important and right now with an example I'm going to show you the huge difference that can make just the soundtrack. As I mentioned it's really important to choose a trending music. You can do this in each single app because every app has its own trending music, and there's probably going to be a section in all these apps that will allow you to choose the music and there's going to be a section that says Trending. Try to pick from those music that will be going to help you a lot having that push that you wouldn't have if you use an external music, then you want to make sure that your music matches the mood of your video. If I have a video talking about meditation, you probably don't want a rock and roll music under that. The same time if you want to show something powerful, you don't want some nature sound below that. It really makes a difference choosing the right music for the right video. Then the next thing is super important, is that whenever you're actually delivering the value or the values in your video, you want to match it with the drop of the music. When the music punches in then you want to have that moment as a value presentation, let's say, you want to match these two things. Once again in the example, we're going to see that too. Then a little tip is that when you're scrolling and you see a music that you like and you think, "If I can use this music next time for my reel, for my TikTok," then go into music and save it. Every platform allows to do that, so save the music that you like the most and that you think it could fit with your future videos. Then audio also means voice-over. If you decide to do some voice-over or to talk over your videos, it's really important and there is a balance between your audio, your voice, and also the music that you're using. That means that the music has to be very low, it cannot be a distracting element for the viewer. If the viewer is listening to TikTok that he cannot really recognize the voice because the music is too loud, it's not going to go viral for sure and it's going to create damages on the impressions, on the performance of your video. But it's really important that you use the music anyway even at the lowest one percent of the volume because this will allow you to have the push from the app because of that music, and in that case obviously, you need to use a trending music. Now with this being said I want to tell you that for me probably the biggest time-waster is actually finding the right music because it's incredibly important. Now I want to show you a video that I created, I got over 10 million views and got re-posted by lots of different huge pages in multiple channels. and want to make you understand the power of music. Now, I recreated this reel into a computer so that I could show you the different music and the differences, but what I did, I edited using Splice, the reel just on the phone and then I applied the music within apps. That's what I do usually. I edit everything on Splice and then I upload the video to the various platforms, and just choose the music in this platform because they are different. They have copyright reasons, whatever. Also for the same reason; for copyright reason, this that I'm going to show you is not exactly the original music that I used but it's something extremely similar and I'm going to explain to you why that will make you understand what I mean by choosing the front music and choosing to drop and matching with the video. This one is the music that is not exactly the original one, but is a very similar one to the original reel. [MUSIC] Now, I decided to actually switch it up a bit and changed the music finding a random music. Let's hear the difference between this one and the other random that I picked. [MUSIC] You've probably heard a difference that do you understand which one is more impactful? Which one is more engaging of the two? Obviously, it's the first one. There are a few reasons. The second music is just too chill because the reel is actually powerful because there is a very dramatic picture that is coming up. This [inaudible] that is my go-to reel is three killer poses for a couple, for men, for women, and it goes very well all over social media. But what I did also is that I matched the drop with the first picture that is coming with the first volume, but now let me show you another type of music. In this case I picked a music that is powerful, but I'm not sure if it's the perfect position. Let's just try to hear it together and see if you can recognize if there is anything wrong, if it was better than the second one, better than the first one, or whatever. [MUSIC] This music is actually very interesting. There's power; I think it's great, but I just think it's not in the right position because there is not a drop when the volume comes, so what I did right now in the next example is that I used the same music but I just changed it and I matched the drop with the first photo. When the first value comes in there is a drop, and then it stays high. Listen to the music. [MUSIC] There you go. Did you hear the difference? When the drops arrive then the first volume comes in, and then it stays high. So start low, build tension, drop stays high. Super important because this creates a lot of engagement. This is the whole factor that we were mentioning also before, and then there is a combination of visual and audio actually that helps a lot creating more engagement. This is is wow, this is amazing. I want to see actually until the end because this is actually crazy. It creates adrenaline also in the viewer. The music is not flat; is not always at the same level, but to grab attention and to maintain attention. This is about everywhere in marketing or even TV, in storytelling, in Disney movies, anywhere, is about going up and down, up and down with different types of emotion. There is a enemy and then there is a very tension, and then there is the happy moment, then there is a another sad moment. All these types of stuff. This is exactly the same thing but just in a shorter version. Now let's listen together the first music and be very careful to listen when the drop comes and if the first part is not much tension and then it builds up and stays high. [MUSIC] I hope you understood the power of the music, this actually makes a huge difference. Now, I just want to show you how I usually pick my music. We're just going to use Instagram, but you can use TikTok, YouTube Shorts, and whatever you want. When I open Instagram, I go in plus and then we create a reel. Then let's say we already edited the reel and I'm going to pick a random one that I already did. Let's get this one for example. As you can see it's already edited. The text is already added, and we're going to see afterwards how I actually produce and edit every single reel. You go in Audio and then you want to pick the right music. In this case what I do is I just listen to many music and I hear based also on the reel that I have if there is any drop, if it's interesting, if I think it matches with the reel that I have. The reel that I have is actually pretty powerful because there are three poses with glasses and stuff, so I know that I want something powerful. Usually what I do, I just listen to a couple of 3, 4, 5, 6 music until I don't find the one that I like. [MUSIC] I'm not sure about this one, just go to the next. [MUSIC] This is not the real one. [MUSIC] Not the right vibe. [MUSIC] not the right vibe. [MUSIC] Maybe this one, it could be. Let's try to select it, and then what I want to do is that when I'm here that I selected I can move around and look for the drop and hear the drop and see if I like it or not. Let's see. [MUSIC] I don't like it, but then the concept is that there are more than one drop in almost every music so I'm going to look for something more towards the end of the music and see if I can find another drop. That's literally what I do every single time. [MUSIC] No. This one doesn't work, so it doesn't matter. I'm just going to ban it and then I'm going to look for another music. Let's keep going. [MUSIC] This one could definitely work, but I don't know if I have enough space at the beginning. Let's just click it and see. Yes, I have it. Now I'm just going to hear where the drop is. [MUSIC] I can see that there is a drop at 36 seconds. I know that my reeI my drop comes after six seconds, so I'm just going to go back at 30 seconds and see if it matches. I'm going to click "Done" and then going Preview and hear [MUSIC]. It's not perfect yet and I want it to be absolutely perfect; this drop, so maybe we're going to try 29 and then I'm going to click "Done". Let's click "Preview" and see. [MUSIC] No, that's too late. We probably need to move this one forward instead, so we're going to go 31 seconds. Click "Okay," "Done", "Preview". [MUSIC] Not perfect still, so we're going to go backward again a tiny bit. There you go. Let's try. [MUSIC] Now, there you go. I got the drop exactly when the photo comes in and now I'm happy with the music. I think it matches the mood, I think it's pretty great and sounds great. [MUSIC] That's great. Let me just give you another example. For example, if I didn't pick this music, I know that there is another music because I've been doing this for a while. For example, we can pick Candy Shop; this music right here and then we're just going to have to do the same exact process, try to understand where the drop is, and match it with the first volume. [MUSIC] It should be maybe here, let's try. [MUSIC] That's almost perfect. Not really perfect, so I'm just going to move it one millimeter towards the left. Let's see. [MUSIC] Boom. Now it's perfect. Now I got to drop it, and I'm happy. Even with this music it works perfectly. [MUSIC] I hope you understand the power of music and how I actually sourced my music. This is exactly the process that I do every single time for every reel, for every platform because again every platform has different music. I hope you enjoyed this video, and I'm going to see you in the next one. 11. Production In App: In this video, we're going to talk about the production side of making these short videos. Despite I use always Splice external app to make my videos because first of all, it's easier and it's more optimized to do this kind of editing. You can save the project and therefore you can make modification. You can change it and then it's saved. Then when you export it, you'll be able to post it in many different platforms. Then I want to show you in this video how you can do a video directly using the built-in editor within Tiktok. This is, let's say maybe could be faster, but it's definitely not as efficient and uses an external app, but I want to give you the option to show you how we can do it. Now, we're going to use TikTok, but this is same exact concept with all the other platforms as well. What we're going to do is that I'm going to say, let's say, three tips for photography. I'm just going to do some talking towards the camera and add some texts, some basic things just so that you can understand how you can start from zero. The first thing that you want to do obviously is open the TikTok app, and then you'll be able to actually click on the plus button if you want to start recording something. There you go. Now that you're here, you will be able to hold on this red button, and then you're going to start speaking. Don't worry, you can adjust the clips later. Let's just try to say something like a hawk. These are three tips that you need to know if you want to improve your photography. Then you just going to release it, and then you can tap it again, if you want to record something else. First one, you need to have good lighting. All right, and I release, and I'm going to record the second one. Maybe I can change also angle. I'm just going to stay like this, maybe close to the light. Second one, do not over-edit your photos. Then I'm going to release, and then I'm going to record a third one. Again, different angle, maybe just to move it up a bit. Third one, always ask feedback to your peers. Now, I didn't like that last part, because I cut it. I can click this button right here, the Y1, to discard the last clip. I'm going to discard it and try again, say maybe something else. Third one, ask always feedback. There you go. I'm done, I'm going to click ''Okay'' to go in the next step. Then from the top-right corner, I'll be able to adjust the clips, so trim it left and right. I'm going to click ''Adjust the clips'', and then they're going to be these four takes that we took right now. I'm going to take the left part and try to just cut everything until I start talking right in that moment. There you go. You don't want to have any blank space, any silence space at the beginning, because it's awkward and you just going to lose the attention immediately. You need to start speaking or you need to start doing something on the very first second. Then you want to cut also maybe the last part if I finish talking and I didn't stop on the right time. I'm just going to go backward until I just stopped talking. There you go. Now we click ''Okay'', then we're going to go in the second clip. We do the same thing. Cool. Then we're going to click ''Okay'', and then we're going to go in the third clip. That's perfect. Then we're going to go in the third clip. Done. We're good. This is going to be the full video. Tips that you need to know if you want to improve your photography. First one, you need to have good lighting. Second one, do not over-edit your photos. Third one, ask always feedback. There you go. As you can see, because I'm moving angle, it's more dynamic. People like more engage in the video. Because they are listening, yes, but then they see things moving, and therefore they want to see what's going on. Now, next thing maybe, in this case I'm talking, so I'm not having a music 100 percent of the volume, but I'm always going to put some music. We just go in search, and then we listen to the recommended ones. Maybe we pick one that is like chilling. I don't know, normal. [MUSIC] Okay, I think that one is fine. When you're talking it's not that necessary to have the create music on top of it, but it's still important because of the push-up algorithm. Then I'm going to go in volume, and I'm going to put original sound at 200 percent, and added sound at maybe seven or eight percent. Then I'm going to listen if that's too loud or not. [MUSIC] These are three tips that you need to know if you want to improve your photography. First one, you need to have good lighting. I think that's fine. We're good with nine percent and 200 percent on original volume. Then the next thing that I'm going to do, is actually adding text. I'm just going to decrease the volume right here. Then I'm going to write three things you need to know, in capital letters, to improve your photos. Let's say like this. Then I'm going to maybe click the red color or whatever color you want. I stay between red, black, and white because I like it. Then I'm going to click this "Font" button on the left, to just change the background and have it red, so it pops up a lot. Then maybe I'm just going to put also an emoji, because this allows to have that eye-catching thing of saying from the user, this is a photography tutorial, I'm going to stay. I'm just going to click on this one. There you go. Maybe we put one. Then we click ''Done''. We're going to put the text a little bit towards the bottom part, because that's where the eyes are, close to the caption. I think that's the best way to put it. Then I'm going to go and create more text, and say, one, there you go. Then put it may be on the top-left corner. Then I'm going to create another one. Two, there you go. Let's leave it. Maybe we can change the color and switch it up a bit. Then put it to right here. That's it. Then we're going to do three. Maybe this time we do green. There you go, and we put it there. Now I'm going to click on the text, "Set duration". Here I'll be able to tell TikTok, okay, I just want the text in this part of the video. I'm going to take the first part where we recorded, so the hook, and this was about four seconds. That's fine. Then I'm going to pick the Number 1. When I'm talking about the first one, so here it comes in. This is the talking point. Then I'm going to take the right handle and finish it when this clip ends. There you go here. Then I'm going to pick the second one, and do the same thing. But in the second part, so it starts here, and then it ends right here. There you go. Then I'm going to pick the third one, and just change the duration. There you go, here. This is going to be until the end. Then I can obviously take it, and move it wherever I want. I click ''Okay''. This is my TikTok, and it's basically done. If I want to add filters, then you can add filters. If you want to add voice effect, if you want to add external voice-over, but in this case, we don't need it, or you can also add captions. Now I clicked on caption, and Tiktok is automatically generating it, so that you can see it slightly above the caption. It's good if you want to leave it. Definitely, we're going to leave it in this case. We click ''Save''. Then you just need to check if all the spelling is right, if you want to change it, if you want to do whatever you want with the caption. Then one more thing that you want to do eventually, is adding some effects. Here, when I'm switching from the hook to the first actual value, we can put something visual. Let see if there's any cold transition, maybe we're going transition. Then let's see, zoom in. We hold on it, and then boom. There you go. Maybe that's too much. Let's see motion. What we have here, we're going to have this leak. Let's see what happens. I'm just going to hold on leak, and apply a bit to have this effect. Then I can go and move forward, and maybe apply something else. Let's see what we have here. Let's say we want to add maybe a transition between one and two. We can use any effect. For example, we can go here at the end of the first one, and then we hold on Shake Number 2 for very little time until the changes. There you go. Now you have these blue that you see on the clip. That means the effect has been applied in that part. You're just going to check it back. Need to have good lighting. There you go. It looks pretty great. We just going to save it, and then you can have fun with all the transitions all the effects that you want. But for this tutorial, I think this is enough, so we're just going to click ''Next''. Here you'll be able to actually post the description and select the color. Here we can select the color. You just need to move around and pick a meaningful part. In this case, is just going to be my face over here. Then we add some text. We're going to select it here. Then we enter three things that will improve your photos. There you go. Then we put an emoji right there. Then we put in the lower part of wherever you want just to cover the texts that is below. Then you click ''Save'', you add your inscription, and then you're going to say maybe, the last tip is my favorite. Then a call to action. Maybe you can say anything that you want, check how the full YouTube video or I just posted a YouTube video,15 tips for photography or literally wherever you want. Visit my blog or download my freebie on the link in bio, any kind of call to action that you want. I'm just going to write, I don't know, check out my YouTube for ten extra tips. There you go. Now we're going to put hashtags you need to use for hashtags, for TikTok that are relevant actually to your niche. In this case, maybe I'm going to put learn on TikTok, which is quite big. There you go. Then I'm going to do learn photography and then photographer. There you go. Photography tips. There you go. I picked my hashtags. Now, if I want, I can add to any playlist. This is a feature that is in TikTok and in Instagram it's not there. Then you make sure that when you are in more options here, you're going to scroll down and you're going to click "Allow high-quality uploads" or otherwise TikTok is going to compress a lot. Then that's it. We've already made fairly quickly a TikTok that allows to have three tips for something, and then you can post it right now. Trust me, a lot of people just screw because of this, you can literally share your knowledge and try to add value by doing this type of very simple videos. All right, I hope you enjoyed this one. In the next one, we're going to actually go deeper in how to edit properly using Splice. 12. Production of an Easy Story: To start off using the external apps Splice to edit our vertical short videos, I want to show you how simple it is to actually create an engaging story to tell something, whether it's journey, whether it's a day in life, whatever comes in your mind that you can use to post whether in reels, TikTok, or any platform, or also on stories. If you post on stories, something like this that you're going to see, what are we going to create, they're going to blow up. You're going to get a lot of views, but also on reels it could be very interesting because one of the key concept if you want to tell a story, if you want to tell a journey or showcase something and if you don't have voice silver like we're not going to have right now, is that you want to have very fast cuts and this is the base of like engaging videos. To have this example, I'm going to use some clips that I shot a few months back when I went to Dubai. First thing that you want to do is that you just going to open a Splice. So when you are in the app, you're just going to create a new project and then you're going to select all the footage that you want to take now. Right now here I was in Dubai. I'm just going to take some random footage, quite a lot of footage actually and see what we can do afterwards. So maybe this one, maybe this one, maybe this one. You just take a lot of them and you're going to understand why. This one, I like this one, this one and there you go. I think that's enough. Let's see how many we got, 2, 4, 6,8,10, 15. Let's get a couple of more and then maybe this one of the food, this one and we're good. We're going to click Next and then if you want to give the title now here I'm not giving it a title we click TikTok, that's fine and then you do Create. Now what happens right now is that you've got a lot of videos just on a timeline that is five minutes and 20 seconds. We are going to trim this timeline to 10, 15 seconds max. What we need to do is simply, I'm not even going to move these clips because everything we need to do is just to cut these clips and you're going to see the results super easy. We're going to select the first one. You just zoom in and then you have it. Yeah, let's say half seconds. So for every clip you're going to cut it half second, like right now I'm just going to split it so I can grab the second part and then delete it and then again here I'm just going to see if there's anything interesting in this one or not. There you go. Here where the quad is going, I'm just going to split it on this side and then split it also on the other side. There you go and then I'm going to cancel the first one and I'm going to cancel the second one. There you go. Let's see how long it is. Yeah, that's fine. It's going to be half seconds, done and then we're going to take this one. There you go. We just split it here, that's half second as well. Let's see if we have any interesting part in this one more than this. I think that's enough so we can just cancel this and then we're going to start again at the beginning here. Let's see what we got here. Oh, I like this. There is this SUV that is, I don't know, doing some stuff into deserts, super cool that we did. We are going to cancel again the first one and the last part after I selected half second, then just make sure that this is half second or it doesn't have to be half second, but we said it's going to be half second. So let's do this and then maybe some desert here. There you go. When Millenia is throwing up the sand, I think that's fine. We split, we cancel and then we split here and then again we cancel the ending part. This is 72 seconds. Let's grab the handle and make it half seconds, that's fine. Then we're going to have some food and some view. I'm just going to take the view in this case. There you go here. Split half second and split again, cancel the start, cancel the ending. There you go. Then I'm just going to keep doing with all the footages that I have and see what happens at the beginning. I'm just going to speed up the process right now a bit. Right now we've done basically all the cuts of all the clips that we selected at the beginning of your whole half second and now what we can do, we just simply need to put music in the background. Let's click on music right here and then we're going to click Trending and then we're going to listen to some of these that are just in Splice or if you want to do it and directly within the apps. Let's pick this one, for example. You're going to add it, then we're going to pick the part where there is the drop and you can see it from this white form. There you go. We're going to pick maybe, yeah, 13 seconds add to the project. There you go. We have it here and then we just need to adjust it, makes sure that it finishes When the clips actually finish. There you go. Now let's have a look at what we created in very fast way. Just simply having every clip half seconds. I don't know exactly how it's going to look, but let's see it together. That's fantastic, like so quickly but I think it's great. Consider that this is just 12 second clip and simply by putting 0.5 seconds and a music in the background and then we have already something pretty great. Eventually you can add text, you can add whatever you want but this is a great way to tell a story, to tell a journey and that's it. This is ready to be posted if you want. There we go. Super simple. Thanks for watching, we're going to see in the next video with another example. 13. Production for Camera Shy People: In this example, I want to show you how you can actually create a reel in case you're camera shy and you don't want to show your face. Because my niche is photography, I'm going to show you a photography example, but you can do whatever comes in your mind depending on your industry or your business or whatever you want to do. In this case, my goal is to showcase three apps that can improve your photography or that you should use as a photographer. Because I don't want to show my face, I'm going to try to take a meaningful video to hook my audience to the video and in this case, because we're related to photography, I'm just going to take a video of that camera showing three, that means three something and then with text we're going to add three apps. There you go. Now we got a rough, a hook and we need to screen record maybe the three apps that we want to use. So in this case, I'm just going to take any random app. I'm going to use Lightroom. So I'm going to pick Lightroom and then I'm just going to, I don't know, take a random photo. Let's say this one. Then I'm just going to showcase that you can edit maybe the colors, maybe go in the mix, change this one, maybe we change the blue. There you go. Because in the text, I'm going to say and I already planned it, let's say, with Lightroom you can use and change all the colors that you want in an image. We're going to do this. There you go. We click "Done". Then we're going to take another app. We can take the app called Unum maybe, which allows to post on social media. So we're going to maybe change and then showcase that you can upload photo and then change the various order so you see how your fit is going to look like. There you go. Then the third app, maybe we can pick Unfold, which is an app that I use to create more engaging stories. We're going to go in for example here and then we're going to create plus and then we're going to pick one. There you go. Then we're going to click "Add To Media". We're going to choose two photos whatever we want really just going to pick this one and then also maybe this one just two random photos. Then they're going to pop up like this. So I am going to apply maybe some stickers. We put this one here so you can showcase that I'm actually using stickers and then we're going to use another one maybe this one just right here. There you go. Then maybe we can apply some text saying hello world, like this, that's it. Now what you want to do is that you want to import this screen record into Splice. Now what I do, I go in Splice, and then I'm going to create a new project and I'm going to import this rough video and also the screen record that I just want to cut because I was screen recording for the course as well. I'm just going to take, let's say from when we started with Lightroom. There you go. Then I'm going to take the right handle and move it until the end. There you go. Then I want to move also the left handle until I start talking about Lightroom. There you go. Then we click "Done" then we're going to click "Next". We take TikTok, whatever. Then now I'm able to actually start creating the reel. So in this case I'm just going to use maybe two seconds and a half for hook and then I'm going to write a text. There you go. Three best apps for photographers. There you go. That's fine. Then I'm going to use a background that is black and a font that is Instagram one color maybe we can use the red one. No that's too dark. Let's just stick with the white. There we go. Then I'm going to just put the text right here, make sure that the length is correct. There you go. Then we're just going to grab the portion that we want about Lightroom. So let's say maybe this one. Just going to make sure that the size is correct. So we're going to actually make it smaller because you can see it more, you can see the whole screen. Now you can maybe cut this part from here and then end it right here. There you go. Then we're going to split it. I'm going to delete the start. There you go. Then we're going to delete the beginning, but we're going keep the name Lightroom so you can see it. There you go. Then you want to speed up this quite a lot. So we're going to just click on speed and then maybe do it. I think five seconds would be more than enough and then we're going to go with the second one which is Unum. We're going to stay like this, cut from here. There you go, and then see that I'm moving. I think that's more than enough. We're going to delete the two parts, we're going to delete the beginning here. There we go, and we have it there. Then the third one we're going to open Unfold right here and then we just going to go into this button right here when we click plus, there you go. Then we're going to move forward and do the whole process until I end the result. There you go, cool. Split it, we delay the end and we're going to speed up this one. If it's too long, you can always go and change whatever you want to cut. Maybe we can cut when I choose the photos and we can have them directly there from now. There you go. We can delay these three seconds, it's nice. Then we're going to delay when I'm choosing the stickers. Actually, no, I like the stickers, so we're going to keep the stickers, that's perfect. Until here. Then we're going to delay when I'm writing the text because I had a little bit of a waiting time let's say so I'm just going to grab when I've actually positioning the text and I think that's it. Cool. Now we need to check back because the reel is a little bit too long, it's 30 seconds so we've got to make it faster somehow. We can, for example, remove half seconds from this Lightroom, right here. I think this is fine. We can make this Unum much faster. So we're going to go two pairs, so we keep it at around four seconds. Then let's see. Let's make it even faster. Let's make it three seconds and something and the same thing with Lightroom. There you go. Then we got the third app which requires to go faster. There you go. We click six times faster, even here we're faster. There you go. Now it's 19 seconds. What we're left to do is actually writing maybe the name or we duplicate the text from the beginning and then we're just going to make the length of the clip of that portion of values. So whenever we are talking about Lightroom, this is the length that we have. Then we're going to select the text, delete one, and we write Lightroom Mobile. There you go. We're going to take the text and you're going to put it on top slightly tilt on the side. There you go. Then we're going to duplicate, move it towards the second app that we were talking about Unum, make sure that this is until the clip ends so it is here. Then we're going to modify the text and we click Unum. There you go. Now we can change the background because it's white and is not good. So we change and maybe we keep red, that's perfect. Then we're going to duplicate again, hold the finger and then move it until Unfold pops up, and there you go. Now, you changed the last text, double-click on it, let three Unfold. That's it. Cool. I think that's perfect. Now what is left to do if we want we can actually do some voice-over and if you're not showing your face it's highly suggested you do some voice-over because it allows to enter more in a relationship with actually the user. So it's going to feel it's going to be more engaged. We're going to go in voice and then a timer will start, and then you're going to start talking, "Three best apps for photographers you need to know. The first one is Lightroom Mobile, you can change any color even individually. Second one, Unum you can switch around all the posts and have a preview of your feed. Third one Unfold, you can use this to create engaging and super fun stories, including some stickers and also eventually texts. Try them now." There you go. Now you can grab this voice-over and do whatever you want. I'm going to just cut the beginning and move it towards the real beginning of the clip so there's not that awkward second when there is silence and then I'm going to check that everything is right here. That's fine. Now because this one I'm ending a little bit earlier, it is okay to end a little bit earlier, but eventually I can speed up actually the clip or I can cut actually this voice-over and maybe move it a little bit towards the right. Because at the end I said try them now, so this could be a little bit spaced out. Now let's hear it together again. The best apps for photographers you need to know [NOISE]. There is sound. So in this case, if there is sound, you can just tap a clip and then you go in volume, and then you're going to click on "Mute" so that there's no sound anymore. We're going to do this for all the clips. There you go. Mute, mute, mute, mute. Now should be all right, we're going to mute also at the first one. There you go. Because I don't want any sound from the clips originally, and let's hear it together. Need to know. First Lightroom mobile, you can change any color even individually. Second one, Unum, you can switch around all the posts and have a preview of your feed. The third one Unfold, you can use this to create engaging and super fun stories, including some stickers and also eventually texts. Try them now. Cool, I think that's pretty perfect. I think there's just a little error in the beginning because probably I misclicked something. So what we can do is that we can cut before I start talking about the second app. Or even individually, second one. Which is right here. Then we're going to split it and then we can delay the first part and simply rerecord it. It happens a ton of time, so we're going to click voice then 3, 2, 1. Three apps that you need to know as a photographer. First one, Lightroom mobile, you can change any color even individually. Then you stop it. You're going to adjust the left and right handle and I think that's pretty much it. I just want to make sure that everything is correct. We're going to listen to it again together. The apps that you need to know as a photographer first one Lightroom mobile, you can change any color even individually. Second one Unum, you can switch around all posts and have a preview of your feed. Third one Unfold, you can use this to create engaging and super fun stories, including some stickers and also eventually texts. Try them now, there you go. If I don't like the ending much, which I don't to be honest, I'm just going to delay and adjust whatever edit I want to do. In this case, I'm just going to speed up when I'm talking about the stickers. There you go, until I end up with a text and then I'm just going to delay this part and I think that's it. Let's have a look at the end again. Fun stories including some stickers and also eventually texts. Done. That's it. That's pretty much it. Now, everything that is left to do is just the music low in the background in each of the app that you going to use and that's it. I hope you enjoyed this video and I'm going to see you in the next video where we're going to have a look at another example and add some more details of our production process. See you there. 14. Production of My Own Reel: In this video, I'm going to show you exactly how I edit my own reels in my own style. I am a photographer and I found these concept of three killer poses doing something, trying to teach people how to pose in front of the camera and this is a formula that has been going extremely well. So every time that I do a shoot, I try to do these type of reels because they tend to perform pretty well in all the platform. One day two friends came over and she was pregnant and I wanted to do a maternity photoshoot with the two of them. Usually what I do is that we take a lot of photos and then I decide three of the best photos that I think are really great and have interesting poses and then afterwards we're going to redo the poses and I'm going to take the behind the scene of those poses and always thinking about the structure that I want to have, I make sure to have all the behind the scenes necessary to then build this type of reels that I always do and therefore, what I did is simply put my phone on a TelePod Sport by Joby, the one that you've seen before and then I click record and then I show three poses, which is going to be the hook three poses for couples. I indicate them and then I show them the first pose and then I also show them obviously the second pose telling them exactly how to move and then I also show the third pose. Right now that I have all the behind the scene, everything that is left to do is editing and we're going to do it together right now. Once again, I open my app Splice and I'm going to create a new project and I'm going to import all the videos that I took of the two of them, which is actually 1, 2, and 3. There you go. Now we click "Next" and then you can add the name, just going to pick Tiktok that's fine and then there you go. I'm just going to have a look at the clip first, everything that I have and then this is the beginning so I want to make sure to zoom in and then cut when I want to start it, split here and then I delay the first part there you go, boom that's perfect I think that's fine we're going to cut it there. This is going to be the hook just want to make it shorter, three seconds not more than that if I can, that's perfect. Now I have the first pose so when I say number one, I'm just going to drag the end-all, there you go number one and then I go behind him and show him the pose, there you go boom. Right now I want to have the photo that is coming up, the value, the first one of the three, I'm just going to split it here and then I'm going to delay their remaining part, then this is going to be probably the second one. When I am going towards them probably going to start here, delete everything that is before, there we go he's doing it and boom. Right now I want the photo to appear, so I'm going to split it here and cancel everything else. Same thing with the third pose, I'm just taking a different angle just to move it around a bit and as soon as the photo has been shot like here, one is the black I'm going to split it and then delete everything else, there you go and I want to have the photo right there. Now I need to add the photo. I'm going to go in media which I already edited, I'm going to go into those photos there you go, I have them here so that's 1, 2, and 3 add. Now I'm going to take the first one and move it towards the second clip where the first one she pose to show up, there you go, right out here that's perfect. I want to use the photo at 1.5 seconds because I found that that is the best length to not being too long but not being too short and then I'm going to do the same one with the second one right there and then we go to the third one which is at the end and we're going to just shorten it down 1.5 seconds, there you go and then also the last one, 1.5 seconds, that's great. Now what I want to do, is that before adding text, I want to add the animation, this zooming function because it always, always helps keep the audience engaged and adding movement to what it was like a static video before because I just took it on a tripod because I was alone. Here I'm going to just select the first one and then I'm going to go and animate, there you go, then I'm going to enable Ken Burn. We're going to start exactly like this normal and then I'm going to pick the end frame and select where I want to end this animation and I think that's perfect, then I'm going to pick the first clip and I'm going to do the exact same thing even here I added the animation and I think looks pretty great because the end is exactly what I want, boom and then this image will appear but one detail that is super important is that I always add a zoom in, first zoom in when I'm showing the first value. In this case, I'm going to click on the middle this means that I can change the transition because Splice allow us to do that and I can go and check out whatever transition I want, I know already what I want because I always use zoom in and zoom out there you go and I'll be able also to change the duration of the transition by moving this slider and probably going to pick maybe 0.3 seconds let's have a look together, yeah that's perfect. One more thing that I want to do is also adding the animation in the first photo. Even here same thing, I'm just going to animate, enabled Ken Burn I'm going to pick the starting point where I can see the whole photo there we go and then the ending point where the borders are actually touching the borders of the format that we've picked. There we go, make sure that you're in the center and mine was not in the center now is perfect and now there is this movement there's continuous movement between the clip, there you go, then there is the zooming function of the transition and then there is the image that is actually zooming in again. This creates a continuous motion within the video that helps the user to stay within it that doesn't change there's not like some weird things going on but it keeps really the same movement and this is super important. We're going to do the same exact thing with the other videos. So from here, just going to end it there you go, I think that's perfect, then with this one we're going to do the same thing make sure that the starting photo is in the center, there you go and the ending one is touching the borders that's what I like to do perfect and then we're going to add the transition, zoom in, zoom out at 0.3 seconds, I like this, same thing with here actually no this one is a different moment so I'm not going to add an animation here there's no need but I'm going to add the animation actually in the photo. I'm going to start a frame with this one, there you got and then we're going to finish the frame But this image that I a little bit zoomed-in. Now, let's see the movement yes it's perfect a tiny bit is fine as well and then we're going to change the transition to plus zoom in, zoom out, that's pretty much it. Change the duration to three seconds and now everything is perfect. What we need to do right now is just add text but let me have a look if everything is fine, perfect cool. It's great. Now we just need to add some text. What we're going to do is that we go in text and then we write three photo ideas for maternity photography. I don't know if that could work, let's see, let's write three amazing ideas. Just these helps a lot because when you say something is amazing that people are expecting something good and they're willing to wait, then we're going to change the background into black, have the white there you go. We put here the to text that's nice , perfect three seconds, we're going to duplicate this text and then just put in the first pose first photo idea, there you go. I think this one is actually a little bit too long so what you can do is that you can change the speed and put it two pair when I'm moving because that's too much, I think that's fine maybe you can put a 1.7, 1.8 that's fine and then you can change this one also to 1.3 there you go and this one also to 1.2 that's fine. The total duration is 18 seconds that's perfect and then this one, I'm just going to increase the length of the text, then I'm going to write, this is the first one and is eating the belly there you go just a little description I'm going to put it on the top, then I'm going to duplicate it, there you go maybe put it here that set and then I'm going to say the second one is kissing the belly, boom, then I'm going to duplicate it again. Go into third one here, then last one we can call it maybe walking on the belly there you go and I think that's perfect. There's nothing that I want to do extra unless I have a specific call to action that I want to make and this case because maybe I made a YouTube video about it I can add the thumbnail at the end of this video and say new YouTube video on my channel, check it out, link in bio or something like that. We can take any type of photo that we want, let's take this one and then I can decrease the dimension, I'm going to make 1.5 seconds as well because I think that's the right length and then I'm going to add text and say, full video on YouTube then link in bio. You can add whatever you want depending on the call to action that you want to make, this is just an example and then you can add it there, maybe in this case you want to change the background and put it white so there is a big contrast and then you change the font and the color of the font and then maybe you can change it red, you can change it black whatever you want. I think black that's fine. This case when people actually they're going to arrive until the end of the video they're going to see the call-to-action as well and also if they went to rewatch it, then they're going to rewatch again a call-to-action which increases the possibility of them going actually to your profile and go link in bio. Now, let's export right now this video. On the top right corner you see the Export button, then you're going to make sure to have a 4K because it's always best to have the highest possible format and then you're going to save it, cool. Once you're done, you're going to open Instagram, Tiktok wherever you want and let's do it in Instagram this time, you're going to go in plus, we're go in reel, we're going to start a new video and then you're going to go in plus on the bottom left corner, you're going to pick the video that you just created, you just export it from Splice, you're going to add and then now it's time to pick the audio, even in this case, exact same thing that we did before so you need to pick whatever you want, just because I don't want to waste too much time because I've shown you already this process, I'm just going to pick probably this one [MUSIC] I think that's fine cool. This is 36 seconds so let's go to 30 seconds and see if we match it [MUSIC], that's perfect I got on a first-time which never happens. Now, I already wrote a text so I don't need to add it again, I'm just going to click "Next" I can choose the cover that I want or I can add from the camera roll, in this case I'm just going to add it from the camera roll, there you go. We click "Done", we write a caption, I'm going to write 1, 2, or 3. We already discussed this I'm going to say the last one, which is actually really my favorite, the last one is my favorite or you can add whatever you want but try to be as sketchy as possible and then you can add any text if you've made the YouTube video you can even write it here in a caption, if you have another call to action, you can write it here in a caption and then you're going to finish with some hashtags. For reels try to use 7-10 maximum, maximum 10 but better to stay maximum seven hashtags that are related to your niche, try to niche down. In this case, I'm not going to have a hashtag photography I'm going have hashtag maternity photography or like poses ideas or photography ideas, all this social stuff that you want but this course is not about hashtag, is more about creating short reels. That's pretty much it. When you're ready to go, you just want to maybe crop the profile image, in this case, you can do it on Instagram so you can have it in the feed. My suggestion is always post the reels also on the feed because they just have the chance to be seen also by your followers and not only buy a new audience, then you add the location if you want, you tag people if you want to tag people, you invite collaborate if you want to invite collaborator and you're good to go. When you're ready, boom, share and that's it, this is exactly what I do every single time when I want to create a reel. This is my process from start to finish. I hope you enjoyed this video and I'm going to see you in the next one. 15. Short Video Ideas: In this video, we're going to go through some ideas that you can use, applied obviously to your industry, to your niche, to engage, and to have some inspiration for your audience and to give them value. Now keep in mind that every industry is different and every account is different. It doesn't mean that an idea that works on someone else account will work on yours as well. Here's really about experimenting quite a lot. Then you're going to see the response of your audience and you're going to adopt your videos. Probably you're not going to hit a viral video in the first 2, 3, 4 or 5 videos, but maybe after 20, 30, 50, 100 videos and you're going to understand what your audience like and then you're going to keep building on that idea. One more trick that I use all the time is try to spy my competitors. That just means understand what works for people in my niche and try to adopt their videos, their ideas, maybe on my own style of photography. This is totally up to you, but let's see, around 10 or so ideas that you can use and try to adopt into your niche obviously. The first one is listing three useful resource and whether it is website, the whether or like different tools, whether it's whatever comes in your mind that can help doing your work more efficiently, try to list three of them then you can also try to list three different tricks. That means if you have some tips, if you have some shortcuts on how you can do better your job, on how you can use better that type of website, how you can use better that tool. This is something that could work really well and do not underestimate the possibility of showcasing easy tricks because sometimes and even myself, I see some tricks about video editing and I'm an expert in video editing, then I'm like, "Oh my goodness, I didn't know this before." Maybe I was doing three steps to cut a clip and then there's a shortcut that cuts the clip automatically. Do not underestimate beginners because remember that the majority of the audience of whatever is on social media, they are beginner in any given industry. Also, you can list maybe three ways on how you can improve a workflow to make it more efficient. Instead of maybe put it a camera on a tripod, then set one light, then the second one, then the third one, and then the fourth one, there is an app actually they can connect all the light. It will take a while to connect the app but then with my phone I can now control all the lighting. Maybe it can showcase that there is this beautiful app that not many people know that connects all the lighting and this will be easier to improve the workflow. Often this is an example applied to my industry, but you need to apply to your own. Then you can answer through the most common questions regarding your industry. This is a Q&A where you can reveal some secrets, where you can reveal some truth regarding your industry. There are two ways on how you can do this. First one, understand what your audience wants to know. This means that maybe using your account on Instagram or on TikTok and YouTube wherever, you can do some Q&A question or you're going to say in the description, hey, let me know in the comments if you have any question that you wanted me to answer and then you're going to answer to those specific questions or you can search online for the questions that people asked all the time by a certain industry. You can use different tools to do this, but just do some research on Google, understand what are the pin points of the people in your industry and try to respond to those questions. This works also if you're a business, because if you're a business and maybe you're selling services, you're selling a product. Then try to understand the different part where that product can actually benefit a certain user. Then another idea is having an explanatory conversation between two of yourself. This means that you're going to be both the person that is asking the question and also the person that is answering the question. Then using some simple cuts, you'll be able to do these effect where you can explain something about your industry using this cool effect and I've seen a lot of people actually doing this and the video are doing pretty well, so you should definitely try. Another idea could be listing advantages and disadvantages of something, of a service, of a product, of anything regarding your industry. This is about maybe revealing some truth again or revealing some secrets or revealing some downside that are not common. Advantages, disadvantages regarding something or you can do some funny things regarding your industry of revealing some funny, something that people maybe don't know about that industry or you can actually make videos that make jokes about maybe the most common mistakes that happened. One classic example for a photographer is that a photographer is just like actually shooting and he's just putting a lot of effort into this, the photo look great, he's super happy and then when he watches back the photos, everything is black because you didn't remove the lens hood, the cap that is front of the camera, just to give you an example but obviously again, you need to apply to your industry. Another idea which we've talked about before and can be done, if you identify properly the right trends, you can do some trending videos. One example there was this video coming out and it was called the Infinity Challenge, where you were taking, for example, a fork and a knife or whatever comes in your mind, you were putting in the back and then yourself, you're going to transform in something else like a super cool with two lights and the effect was pretty amazing. Not too difficult to do but this was a trend that could've been perfect for a photographer because maybe two of these slides could have been from a photography band. Another idea is actually making video about a routine. If you are a makeup artist, if you are an artist, if you're a photographer, if you are whatever, a [inaudible] every industry, you can showcase the routine to maybe arrive at certain results or to maybe do some daily tasks, to do some chores, to do whatever you want. This is about showcasing your life that is super interesting for other people because many times we don't understand and we don't really visualize that actually people, they want to know how we do certain things and showcasing their routine, showcasing the process to do something might be very interesting and might create quite a good engagement. Then another classic example, and this could be again applied to any industry, is showing behind the scene. Everything that you do has some processes behind it and you just need to show how you prepare that thing and how you arrive at that results showing maybe details showing settings of your camera, if you're a photographer, showing the brushes that you're using, if you're painting, showing anything regarding your business. One thing that I actually noticed is that whenever a business actually showcases how do they make the product, maybe you go into industry, you're going to manufacturer. It's super interesting for the viewer and you create that emotional attachment because when I receive an object let's say this little remote and I see maybe when I opened inside I see that a lot of different circuits, a lot of different electronics put together. I'm like, wow, this is insane. There's a lot of work, but this is super cheap. The same thing you can apply to your business or an individual, you can just do behind the scenes of everything that you have, whether it's a service or whether is a product. If you have a service, for example you're consultant, you can showcase how you do your own research and how you plan, how you make a presentation for your client, how you pitch clients, and all these things. Obviously, you need to understand whether you want to reveal secrets, whether you want to reveal your own workflow, and this is totally up to you, but my suggestion that you tried to showcase as much as possible for free using these short videos because you're going to have huge benefit if you can create that kind of relationship with your customer, with your user, with your viewers. Then the last idea that I want to mention in this video is that you can repurpose your content. Whether you've created videos before, photos, campaigns, anything that you've done in the past, tried to think on a way on how you can use it and creating maybe short videos. In this case, for example, I was doing some stories three years ago were not really a thing. I went back and I use some of these stories to actually create some journey recap as we've done before with my video from Dubai. You just take clips that you've done in the past, maybe where you were a kid, if you're an individual or maybe when you were starting your own business in the garage and just try to put them together and maybe create a story of something that you've done in the past and in the vertical format and this actually really works. It creates really that connection as well when you showcase something in the past and then you showcase the transformation to today. This is the last idea that I want to give you actually and this showcasing in transformation. Whenever you are creating the product or wherever you are creating a business, if you have something in the past, try to showcase what happened in the shears, what happened on how you've built that product and then really showcasing the transformation from before and after or for example, in photography, I've done a few videos where I show how I build my own sets for photography and quite a few of them did really well. There's one where I show how I actually remove all the cars from my own garage and then I put a couple of lights, a bit of smoke, and then I took some portraits with the car. Actually that video went very viral and it just really showcasing how I arrived to the final photo. That transformation from just the garage with four or five cars inside, to then an empty garage, and then our sets for photography. This is super useful because it really inspires people telling them, hey, you don't need a professional studio, but you can do it. You can create cool photos with whatever you have at home just needs to be a little bit and looking around and understand, see the opportunities. I hope you enjoy this video. I'm going to see you in the next one. 16. Cool Transitions: In this video, I'm going to show you some cool transitions that you can do very easily in your house just using your phone and a little bit of a little trick. Whenever we see transitions that we looked at, wow, this is crazy. Sometimes they're incredibly easy to do, but you just need to know a few tips and tricks. Because the concept is that when you want to match two different clips that are filmed, let's say, in a different environment or with a different setting, the trick is that the ending of the first clip has to match perfectly the beginning of the next clip. How do you do this? The main point is that you'll have to leave the phone in the same exact position into two clips. We're now going to do to get our three different examples. The first one is that I'm going to snap my fingers and automatically change my clothes. What I have to do right now is that I'm just going to put my phone and this tripod right here where I have the microphone, so just let me set it up. There you go. Now I'm going to put my phone in there and then I'm going to put it also vertically. There you go. Now I'm going to set up in video mode like so and I just want to have it vertically, there you go, and frontal. Now it's always best if you can to use the rear cameras. If you have someone that you can help with or if you have maybe an Apple Watch that allows you to see what you're doing is always best because the camera in the back is always higher quality. But in this case, we're just going to do with this one. Cool. I'm just going to go a little bit backward. There you go. Then what I'm going to do is I'm just going to snap my finger like this and then I'm going to change, put something else, and then I'm going to do the exact same movement. Then with Splice, we're going to match the two clips and see if you've made it happen. It might take a few trials, so this is just an example that I just want to show you how easy it is. I'm going to start the video and then I'm going to do to movement like this. Good. Now I'm just going to stay still. Do not move anything. I'm just going to change clothes. Cool. Now I changed into just sweatshirt. You can put a jacket, you can put whatever you want, and you can maybe put makeup or put different type of a hair, anything that you want. I'm going to do the exact same movement and see what we can do. Cool. Now we're going to stop the video. There you go. Then what I'm going to do is go into Splice and then I'm going to create a new project, take that video, click on "Next". We're going to create a video, then I'm going to cut right before the beginning of my finger nap. There you go. Then I'm going to cut when I'm like maybe here, there you go, when you're in the middle. I'm going to split. There you go. Now we're going to move until I appear back with the different sweatshirt. There you go. Then I'm going to try to cut exactly in the same point as before, so the ending clip has to match the beginning of the following clip. There you go. I think here should look fine. I'm going to split, cancel this part, and then we're going to cancel the beginning and see the result of this. There you go. Let's play together. Boom, that's almost perfect. I think we can maybe make it even perfect. Just try to have a look. Yeah, I think it's perfect. There's nothing really that I want to do. If it's not really perfect, you can definitely redo it again. As you can see, it's super easy. Let me try to move this. Okay, let's see it again. Yeah, that's perfect. Boom, done. As you can see, super simple. It took us a couple of minutes. Now the next example that I want to show you is actually transitioning into something black and then moving to somewhere else. Start with the black and then you're going to be somewhere else completely. Let's do this. I'm just going to showcase my eye, but and then I'm going to move towards it and then put my camera attached to the iPad so that it becomes black. Then I'm going to go towards the camera or somewhere else, start with black and then go back, and then we're going to reveal the camera and you're going to see that fact that we are going to create. Make sure that we are in video, and then I'm going to start the video, going towards the iPad, and then go black. There you go. Then I'm going to go back right now and do the same thing. But starting with the black, I'm going to turn the video, and then up until we see the camera, there you go, we stop the video. That's nice. Now let's see what we got. We're going to go in Splice, recreate another project. We're going to take the two clips, you're going to click "Next" and then "Create", and then you're going to take the first clip and then cut it when it becomes completely black like here, there you go, and then we're going to take the second clip and then cut it when it becomes completely black. There you go. We don't leave any longer black in-between, so just literally matching, and then we're going to see now the result together. We could play. Boom, there you go. That's perfect. Eventually, maybe you can leave a tiny bit more from the iPad. Why? So it becomes literally black. Let's see the transition again. It's pretty perfect. Even this one, it took just a couple of minutes. You can try with your own industry and thinking about anything that you want to showcase in two different portions. These type of transition, they create a lot of engagement. With that, I want to show you another transition and this is about panning. This is basically, I need to move my phone from one side to the center towards the object and then move to the other side, and then I can do the exact same thing with another object, combine the cheap things together, and then we're good to go. What we're going to do here, we're going to take the video and then I'm going to move fast from left to right until I arrive at my iPad, and then move fast towards the outer side and we're going to do the same exact thing just with a camera, and then we're going to combine them and see what we get. I'm going to go. Cool. Let's do the same thing with the camera just behind. Cool. Now we're going to open again Splice, and then we're going to create a new project. We take the two clips. There you go. Create and then we're going to make sure that, there you go, we start maybe from here. We cut the beginning when I was not moving. Then boom, there you go. Now, what you can do to make it even better is that you can cut when you start moving and then we're going to speed up that movement. You just cut it there, there you go, and then we're going to stop when I'm still moving, not when everything has stopped. Then I'm going to take this one start where I'm moving, there you go, and then cut it when I'm about to stop here. Then we're going to remove this initial part, then we're going to keep going like this, and then we can cut it here and then eventually, this part, we can simply speed it up. That's cool. Next thing is about speeding up this middle process. We're just going to select it, go and speed, and then do two pair. Same thing with the other one, we're going to do two pair. There you go and now it should match, but let's have a look at together and eventually we can do some edit, some adjustments. There you go. This is perfect already and I didn't even speed up the second part. But look at this trick that we can do. Because we did the same movement, both here with the iPad and back with the camera, then I can put again this one in the front for the iPad and just make it a loop. Let's try together. We're going to take the initial clip of the iPad and then we're going to duplicate this one. There you go. Then we're going to take this one and we're going to put it at the end. Nice. Then just to make sure that everything looks fine, we're just going to cut until the iPad shows up and then speed up this part. We're going to put two pair here, speed, and then two pair. There you go. We're going to do the same thing with the camera, but actually with the camera I think it's fine. Maybe we're going to cut because it's a little bit too long. There you go. Now let's have a look together in what we got completely these five seconds of clip. We created a loop just by doing the same movement, and this is amazing. As you can see, it's very, very simple, but this type of site create a lot of engagement. But maybe you can do the same thing, just being in a city and then you do this with a monument and then you go down and then you go on the other side of the city and then do the smooth transition, and it's going to work 99 percent of the time. It's super, super cool and you should definitely try it. Now I've used these types of transition many, many times in my career as a videographer because they're actually simple, but you just need to plan it in advance. You need to know when you have to do this movement so that you can match the two clips. Sometimes when I was doing commercial work, it was not like given that a clip was going after another. It's a little bit difficult to plan, but to make it happen is super easy, especially for TikTok's reel. These short videos, you can definitely try something similar. Now I just want to show you this audio clip that I make to just for fun with a friend when we were doing a tiramisu TikTok style video. As you can see right now, I'm doing the same exact movement that we've just done now with the phone, but now we're doing it with the camera. Doing it a couple of times, we plan all the single scene that we wanted. We had all the movement that we wanted and they were matching. This is the final result that we got and I hope you enjoy it. [MUSIC] 17. Tips and Tricks: Now that you've seen how we can create engaging short videos and all the production theories behind it, and I'm going to give you a few tips and tricks that might help you for your work flow and might help you thinking on how you can create better videos over time. Now, the first one is that whatever industry you're in, you need to think, as we said at the beginning about the mentality of actually shooting a lot of behind the scenes. Unless you're just doing videos as the first one that we saw when you're just talking and recording and camera and that's it, then you'll have to do some behind the scenes that will help you keep the user engaged. So whenever you do some activities, try to shoot as much as possible. It is really important to have more footage than you actually need so you have the possibility of choice. You can choose which part you want to use for that type of video. Because if you just shoot a few seconds and then maybe there is some blurred, maybe the camera was a little bit dirty, maybe there has been some problem, then you're screwed. So you got to have a lot of behind the scene as much as possible. Then you're going to learn with time and with experience what you want to shoot and how long you want to shoot. But especially at the beginning, just try to shoot everything. Just try to keep recording and have enough footage so that you'll be able to have a good cut at the end. Then the next step is about trying different things. As I said before, what works for me might not work for your audience. You've got to try different formats. You try different hooks. You try different ideas. You try different everything, and then you see the response of the audience overtime and then with experience you'll be able to adjust, but you've got to try to experiment as much as possible. Then another tip that I can give you is that one of the biggest problems that with social media, you've got to be consistent right so you need to put out a lot of content consistently every week. Minimum two reels will be better three, lets say. So you've got to think that for example, if you are a photographer and you're having a shoot a week, then how can you create three different reels if you have only one shooting? Well, maybe you need to try to think on how you can create multiple reels at the same event. And this, you can translate it, you can promote it to any other industry. Whenever you have something really cool that is happening in your industry. If you're cooking, for example, you're doing a cake, then try to think on how you can create multiple pieces of content during the single event. Then the next step is about actually training your brain. In this case, what I usually do is that I look at my competitors, see what works and then try to understand how I can apply that content to my own videos. This means that you really need to train your brain and see a lot of content as well. Try them out and see how you can apply that concept to your own niche, to your own videos and this means also trying to study successful videos even if they're not in your industry. But then you can take that tractor, that hook, that wording that they're using, that movement with a camera, with the phone that you're using and then try to apply to your own videos, to your own industry. Then as we've seen before, it's really important and this is one of the biggest beginner's mistake that I see, is that the clips within 15 seconds, there are too long. Within that time frame, if you keep one single footage for the whole 15 seconds, there is a very high chance that that is going to be boring and then just people's going to scroll away. What you can do is that as we've seen for the Dubai example, just try to take a lot of clips and make it fast. Do shortcuts, have maybe half second, one second, two seconds, three seconds, maximum clips. You want to be fast so that you keep the user engaged. This is really important. Then as we've seen, whenever we add moving, whenever we add transition, then there is this wild factor. There is this cool effect that actually make the user more interest and therefore you're going to create engagement. They're going to see the full video. They're going to re-watch it. They're going to try to understand how you made that transition and this will all add up when we talk about algorithm. So we're going to be pushed. We're going to be rewarded if you can keep the user engaged and you can do this also by creating movement, by adding cult transition within your videos. Then another tip that I can give you is that if you're starting out and if you don't have a big audience already, for suggestion is to keep your videos extremely short. Try to understand if maybe seven or eight seconds is already enough to then accumulate a little bit views and then maybe you can go towards the 10-second mark and then you can try 12,14,16, 20, 25, 30. Then you will understand which time frame is the best for you. But to be honest, you've got to start very short because if you start with 30-second videos, if there's no one that is watching your videos, it's going to be a very high chance that actually no one would watch your video. So it's really important that you stay very short at the beginning, maybe eight seconds, and then see if you can accumulate a little bit of views and then you start making maybe a little bit sure longer videos. This is not a rule obviously, and doesn't mean that worked for me. When I started, I was making eight seconds video is going to work for you, but I'll just give you a suggestion show. You can try it and you understand the concept that if it's shorter, there is a higher chance that the user that doesn't know you will actually dedicate the time to watch that video because it's short. If it's too long maybe he's not going to dedicate the time and he's just going scroll through. Now, another tip that I can give you is that as we've seen with the Dubai clip, you can actually make this type of reels. This storytelling. This journey explanation or showcasing anything also for your story, for your Instagram stories or for any story in any social media platform because this will allow you to increase the engagement a lot also on the stories. Plus, remember that whenever you are actually sharing an Instagram reel into your stories, the views of your stories actually count towards the views that you see on the reel. If you want to practice as well, this is a good way. Instead of posting reels then just create videos on your own or whatever happened during your day and then posting on your stories and see the reaction. I can guarantee you that you're going to see a great reaction whenever you're actually getting these type of videos that are very fast instead of one 15-second clip, maybe you're going to have 10 clips within 15 seconds you are posting your stories and trust me people they're going to come at you. Then the last tip that I want to give you is that at the beginning making videos it's difficult. It's not that easy as you might think. It requires a lot of practice. So it's really important that you give yourself the time to try out, to try to edit with Splice or with an app, maybe using the Bolting editor within apps wherever you want. My suggestion is that you start with Splice already so you can start getting used to it and then slowly, it's not that difficult, but it requires practice and at the beginning you're probably going to feel overwhelmed, but do not worry because this is completely normal. Like everything in life, It requires practice and the same thing with recording videos, editing videos and then posting videos. Maybe no one is going to watch your reels for the first 10, 20, 30, 50 videos. It doesn't matter. You've got to keep going because the more you do, the better you get at it, and then the more chances you're going to have to have a viral video. Right now, it's really the perfect time to start creating the short videos because these are going to be the future and actually it's not the future it's already the present. You want to jump on it. You want to learn how to do it because if you want to grow in social media somehow, right now short videos are the Number 1 thing that are being pushed out. Maybe in the future in a few years is going to be something else, is going to be the metaphors. I have no idea, but right now it's all about short videos in any platform. Obviously, as I said, it is not easy. Understand this word. This is not easy, takes time and practice because if you think about it, there are actually professional videographers that they do this. This is a profession. Making videos is a profession, and it was my profession before even starting with social media. It's not easy, but it is doable and it is not complicated. Just try it out a few times, but give yourself enough time to try it out. This is super important. Now, for this class project, I would like you to make any reel using any method that we've seen, talking about your industry showcasing resources using any of the idea that we've seen in this course and then post it here so I can give you feedback. I reply to anyone so if you have any question, feel free to comment down below in the course and also reach out on Instagram, on Tiktok, on YouTube because I reply to everyone in case you have any question, if in case you have any curiosity of why I did this in a certain video, in a certain reel, and so on so forth. Now, I hope you really enjoyed the class and if you did, it would be great if you could leave a review because this will help me a lot reach more people, and hopefully in photography and editing you can check out my other courses that I have here on Skillshare. It's been a huge pleasure for me to have you in my course. Thank you very much for watching, and I hope I'm going to see you on my social media or here on another class on Skillshare. Thank you so much for watching and I'm going to see you in the next one. [FOREIGN]. [MUSIC].