Transcripts
1. Introduction: In this course, I'm
talking all about consistency and how you can consistently create and upload content to your social
media platforms. So throughout this course,
I'm going to talk all about the different tips to
help you stay consistent, what to look for and how to streamline the process to plan, shoot, and edit your videos, and keep a consistent
upload schedule. But before we get
into all of that, let me please just
first introduce myself. My name is Chris Brooker and I'm a video creator and YouTuber. I launched my YouTube
channel in 2018, and as of right now, it has 92 thousand subscribers. And uploading consistently has been a major part of
my growth on YouTube. So I'm going to talk all about everything that I've
learned in the process. And I've also taught to
other creators to get their opinions and their points of view on their channels. And all of these opinions are lining up with what
they have said. So if you want to learn
how to streamline your video creation process and create consistent
content for YouTube, Facebook, Instagram,
Twitter, whatever it is. Then let's go ahead
and begin the course.
2. Why? What is the point?: Now before we get
into the how let me just take a moment to
talk about the why. Why is uploading
consistently important? Well, it used to be
uploading consistently meant that you
were able to build a pattern and upload pattern. So maybe you're uploading
videos every Monday, every Wednesday, every Friday. And your audience knows when
to expect those videos. And if you're consistently
uploading those videos, people know when to expect
them to know they're going to get a video
at a specific time. It's like tuning into your
favorite TV program Mondays, nine o'clock, for example, when it is, where it
is and what to expect. So that consistency
really helped to develop a subscriber base and
it really helped to develop that creates a
viewer relationship. But because of algorithm changes across loads of
different platforms, people don't really
interact with video the same as they used to. Most people now are not tuning into a channel or a
specific date and time. They just accidentally
stumble upon the videos, although just find them in their subscription
feed at some point. And this is especially true for short-form content
like YouTube shorts, Instagram Reels, and TikTok. Because most people are just
discovering this by just sliding and just saying whatever comes up
on their timeline. So consistency used to be about keeping a
regular upload schedule, but consistency now it's just more about
churning out content because the more content
you have and the more consistent you are with
creating that content, the more constant you're
going to have out there. And think of it as a shop. If you had a shop and there was only two products in there and you only really updated the
products every few weeks, then you're not really
going to get many people in because you're not
really offering a lot. But if your store is full, your shelves are
completely stopped full, then people have got choice. There is variety and this means you're going to
attract more people. And that's what uploading
consistently looks like. If you are consistently
creating and uploading videos, you are slowly over time building up a back
catalog of videos. The more videos or more
products you have on the shelf, the more chances you
have got off people finding you watching
your videos and therefore giving
you watch time and potentially new
subscribers or followers, as well as building up a
back catalog of videos. Uploading consistently
also helps the creator. If you're creating videos
on a consistent schedule, you can build that
into your life. You can make that
part of your routine. And this means you're
going to be able to easily manage and produce your videos. Over time. You're not going to be
trying to find moments within your schedule
because it's so sporadic, you know, you have to make three videos a week
or two videos a week. They have to be
delivered for this time. And this means you can build
time into your routine or your schedule or your daily
life to create these videos. One, it helps you to build
up a back catalog of videos. But two, it keeps
you accountable. And that's why
uploading consistently is really important, especially in 2022 or 2023. So now that we know why uploading consistently
is important, let me run you through
all of the different tips that I can think about
and what are the creators have told me to actually be consistent and
how you can put processes and things in place to create videos on a
consistent level.
3. Tip 1: The first tip that I
can give you is to understand your audience and
understand your channel. Now the reason why this is
so important is because if you understand who you are
and who your audience is, or should be, the reason
why I say that is maybe you're a small
channel and you haven't developed
an audience yet. If you know what your
audience should look like, then you know
exactly what type of videos you need to
create for them. And therefore, this
means when it comes to planning and figuring
video ideas out, you've narrowed your window down to a much smaller region. So rather than thinking of random video ideas from
here, there and everywhere, you can niche down
and figure out what videos you need to
make, in what style. This makes the process
of creating videos much easier because you
can develop a style. You can use specific terminology or language you can present in a different way and
you know exactly who you're creating
your content for. This is great because it takes away the experimentation and the winging it and trying to
figure it all out process. You know exactly what you need to do and how it needs to be delivered in order to get the best results and connect with your audience efficiently. Of course as well. This means picking a niche
or a topic for your content. So if you're creating
a YouTube channel, you're creating a TikTok, you're creating an
Instagram page, whatever it is, It's really important that you
have a niche and a primary thing that people are going to
resonate towards. So if you look at my YouTube
channel, for example, the whole channel is all about filmmaking and video
editing tutorials. So I'm attracting a
very specific audience. I'm attracting people who are interested in video production. So this means I know
if I make a video about cooking or if I make
a video about ballet, my audience are not going to be interested whatsoever because I know my audience are interested
in video production. And once you've been
creating videos for awhile, you can jump into
your analytics and figure out what videos
are performing the most, who your audience are, what they look like,
where they're from. And you can potentially pivot your content towards
them even more. Knowing your audience, knowing your potential future
audience is really important because it allows you
to make the videos that they are going to be
most interested in. So my first tip to you is
to know your audience or understand what your audience in the future is going
to look like.
4. Tip 2: Tip number two is to create a content plan and
an upload schedule. Now a content plan is basically just what videos am I going
to create and release. And an upload schedule is when am I going to
upload those videos? So maybe you're uploading to
YouTube your content plan in your upload
schedule could look like Monday at five o'clock, I upload this video and a Thursday at five o'clock,
I upload this video. Now the reason why this
works so well is because it forces you to create
videos for the schedule. If you know, you have to
deliver two videos this week, Monday and Thursday,
you're going to make sure that you get
those videos created. Now YouTube schedule used to be a massive thing on YouTube, especially because people were able to subscribe
to your channel. And if they knew what your
upload schedule words, they know exactly
when to tune into your YouTube channel to
check out those videos. But because of algorithm changes and the audiences
watch patterns, this isn't really as
relevant anymore. People don't really go
onto a YouTube channel, a specific date and time to find a video
they're looking for. People were subscribed. But even if you're
subscribed to a channel, you may not be notified that
the video has been uploaded. People seem to just stumble
across videos these days. And that's especially true
with YouTube short and TikTok. You just end up
scrolling and you just watch whatever
is delivered to you. So creating an upload schedule is not going to help you
at all when it comes to growth or getting
more views or making sure people are there
at the right date and time. That's not really
going to help anymore. That version of YouTube
and that version of social media has kind of
disappeared for the time being, but it will keep
consistent and it will keep you accountable to
delivering those videos. So my second step is to create a content plan and
upload schedule. That is really important because it's going
to make sure you're creating videos on
a consistent basis.
5. Tip 3: Tip number three is to
film your videos in bulk. Every time you film a new video and you fill
in that video separately, you have to set the camera up, you have to adjust
the camera settings, pull the focus at the lights up, make sure the room is
clear, sound levels. And all of this process
can take a long time, especially if you've got quite a bit of equipment as well. So instead, rather than
doing that and wasting time, you just set all of the cameras upset the light subset
it all up ready to go. Then rather than filming
one video, film, 2345 videos in one session. This means you've
set the cameras and everything got once, but you've got five
videos worth of content. Now of course, some channels and some types of content aren't
going to work for this. If you're creating
travel videos, then it makes no
sense because you're gonna be in a different country
for each different video. So that would be very
difficult to do in bulk. But for a channel that produces
content similar to this, where it's just somebody
talking into the camera, the background is all the same. These can be filmed in bulk. And when I'm filming
my videos for YouTube, this is exactly what I do. I make sure I have a filming
day in the schedule. So maybe Tuesday from nine AM to six PM is going
to be my filming session. And then I'll aim to get 567 or even eight videos filmed
in that one session. And then I can do the
same with the editing. I'll find an edit day and
I'll make sure that I'm editing all of those
videos in that one day. This means that
rather than spending time setting up the camera, setting up the lights and all of these other things
that just waste time. I can be doing the
important thing which is actually
filming the videos. And the great news
is then because I've created this backlog of videos, I can just upload these for a scheduled upload and
then I don't have to worry about releasing these for a specific date and time and just upload them
to the schedule, put a scheduled release
on that YouTube video, and then it just
automatically goes out. And when I've got that
backlog of videos, because I've made eight
videos in one day, I can take my focus off the upload schedule and go back to planning the next
batch of videos. I found this was the biggest
trick for me to stay consistent by filming
videos in batches. It meant that I was able
to produce more content and therefore deliver it
on a more regular basis.
6. Tip 4: Now filming in bulk
is really important, but that means you've
got potentially 2345678 videos to prepare for. And if your free styling and stumbling your way
through each one of these videos is going to be a long and frustrating process. So my next tip is to
make sure you are prepared before you
actually get on camera. If you know the
structure of the video, you know what you need to say, your bullet points listing everything that you need
to cover in that video. Then all you have to do is
set the cameras up the wants. And then every single video, you just work your way through your notes and you get all
of your videos filmed. So let's say one of the videos that you're
going to film is a product video or predict review video for
this phone stand. If you've done all your
preparation, you know, you need to fill all of
the talking head bits are all of the bits the camera, you can write a list of
bullet points saying all of the good things or bad things
and things you want to say. And then you can write a list
of all the B-roll shots. So you want to get a closer up, you're gonna get a
wide shots of this. You want to get
maybe a fun tracking shot or something with this. If you write that list
of shots out that you need to get, then you know, all you have to do is just go through the
process of ticking the boxes and you're going
to get everything you need. So you want to mentally fill in the videos before you get to the actual
filming day itself. So making sure you're
prepared is honestly one of the biggest tips to help
you stay consistent. Because it means
when you do have this big bulk filming day, you're actually going to get
all of those videos created. Because if you go into your
filming day without a plan, you don't know what
you're doing is going to take longer to get
these videos done. And you'll only end up getting one or two videos done anyway. So in that kind of
defeats the point of having this big bulk
filming session. If you prepare, take
a day to prepare, figure out exactly
what you need to fill. It's going to streamline
the filming process. And that means you can
film more videos and get those outs and online as regular
and as soon as possible. So if you can prepare
the day before, make sure you know
exactly what you're filming is going
to enable you to have a really smooth,
seamless filming process. And then you can just
get all of your footage into the edit and upload
those to YouTube, Facebook, Instagram, or
wherever they're going. So this step is to prepare before you
actually get on camera. I know exactly what
you want to say.
7. Tip 5: As I mentioned in
the last video, setting up your
cameras, your lights, and everything in the
background before every single video is
really time-consuming. And in the last video, I
talked about setting it all up and then filming
your videos in bulk. But if you had a dedicated
filming space or a studio, something like this, that you can just
leave your cameras, you can leave your lights
and everything set up. It's going to allow you to just step in front of the camera, turn the camera on
and press Record. It completely removes
any setup time. And all you have to do is just prepare what you're
going to talk about, stepping, turn the equipment
is on, and start filming. It's your setup
time from an hour, two hours down to
about 510 minutes. Obviously, you will have
to double-check that the shots is properly
focused and expose. You'll have to double-check
that you've got enough room on the camera card. You've got enough
camera batteries, but you won't have
to spill tripod, put the camera in
the right place, find the right lights and
devote all of this stuff. If you've got a room
where you can leave your cameras and your
light setup ready to go. It's just going to allow you to jump straight in
front of the camera. In fact, when I started
my YouTube channel, I was filming in a
one-bedroom apartments. And every time I
wanted to film videos, I would set the camera up, I would set the tripod
up, the lights, everything in my living room. And they spent because it was
obviously my living room. Once I was finished filming, I had to pack it all away, put it back where it belonged. And it was just a
time-consuming process before and after each
filming session. But when I eventually
moved into this apartment, this is a two bed flat. I converted the second bedroom into a dedicated filming space. And now I leave my
camera is my lights and everything set
up ready to go. Every time I'm filming a
course or a YouTube video, I just walk in, sit down, figure out what I'm saying. Press record, and away I go. It gets rid of all of that
setup and pack away time. It's brilliant and it really
helps you to create videos much easier than it
would do if you didn't. So finding a dedicated
filming space is definitely recommended
if you want to save time and streamline the process
of filming and therefore allowing you to create videos
on a more consistent basis.
8. Tip 6: Another great thing
when you're filming your videos in bulk
is it means you are filming up to potentially
5678 videos in one session. And if you're uploading
videos once or twice a week, if you filmed eight videos and you're doing
two videos a week, you've got a whole
month's worth of content filmed in one day. And if you can get
this all edited, uploaded and set to
scheduled upload on YouTube. Or if you're uploading
to Instagram, you can just have it saved
in your drafts ready to go. Same thing on TikTok.
You can create it, save it to your drafts and
keep it there ready to go. It means you have this backlog
of content ready to go. And this is going to allow
you to create an upload, a consistent upload schedule. However, though, I wouldn't
just do one day of filming and then start
uploading straight away. I would try and get
ahead of myself. So I would have one
day of filming, edit all of those videos, get them ready to go, but then don't publish them yet. Then I will do another
day of filming, do another four to eight
videos, get those ready. And then I would do
the same thing again. So now I've got anywhere between ten to 30 videos
queued up, ready to go. Having these big buffer, this big Q of videos
ready to go ahead of me. It means if I'm not feeling particularly well
or if I'm really busy and I can't
find the time to film, it doesn't matter. I can just do it the next
week or the week after, because I've got that big Q
of videos that ready to go. I'm not going to
miss an upload date. I'm still gonna be
uploading consistently. It just means I'll be
eating into the queue or videos rather than
missing an upload. And I think that's
really important because when you start
to miss uploads, viewers start to
get less engaged. And this means you're going to fall out of that
consistent pattern. And this might end up damaging the growth of your channel. So even though it feels
really excited to produce videos and then just get them online as quickly as possible. I will contain that excitement. Take a few videos, put them online, ready to go, but don't publish them. And then once you've built
up a backlog of videos of anywhere between ten
to 30 videos or so. Stopped publishing those. Obviously, if those videos
are time sensitive, so you're reacting to an event, you've gotta have to put
those up straightaway. But if it's just
evergreen content or just something which
is not date specific, you can just schedule that to upload and leave
that in a queue of videos whilst you're preparing
more content to go out. So getting ahead of yourself and creating a buffer of videos is definitely one of the
most important ways to one keep consistent. But to stop you from feeling
stressed and feeling pressured by social media to keep constantly
creating content. It allows you to take days off, weeks off, months
off if you have to, if you've got that
content there, it doesn't matter
because you're still going to be uploading
consistently.
9. Tip 7: When it comes to
creating videos, one of the things that
can slow us down or trip us up is the
editing process. So it's really important
to find ways to create a seamless editing and
post-production workflow. And one thing that
I've done which has really helped
to save time and streamline the editing
process is to create all of the graphics title
cards and Lower Thirds Title animations before
save these as a template. And then when it comes to
creating each individual video, I just dragged the template to change the information
and the graphic is done. And I can just go ahead and carry on with the
rest of the video. Because when it comes
to creating titles, lower thirds motion graphics, all of this can take time, especially if you're
building these from scratch. But when you pre-build
these and turn these into animation presets, or you have to do is just
drop them into the timeline, change the information on
that motion graphic file, and then you can
just carry on with the rest of the editing process. Therefore, this is going to
speed up the editing process. And this means you
can get more videos created in less time. And therefore streamline
in the editing process, which allows you to
create more videos and therefore allows you to create a more consistent
upload schedule. Now I work in the Adobe suite, so I worked with Adobe Premiere, Adobe After Effects
and Adobe Photoshop. And what I've done
is I've created title presets, I've
created transitions. I've created a title
card and loads of other graphics inside
of Adobe After Effects, converted these into
an emoji or tea, or a motion graphics file. And then all I have to do
every time I want one of these in Premiere
is I just import it in from premiers
Essential Graphics panel and drag and drop it, change information and carry on. Now, you can download
motion graphics and title card presets from the Internet and you
just drag these in, change information and carry on. And I would definitely
recommend either creating your own or
downloading these because these are really
going to help you save time in the
editing process.
10. Tip 8: Now my last tip is to actually enjoy the
content you are making. Enjoy this process because
this is a lot of work. Doing the research,
the planning, the filming, the editing. It's a lot, a lot of
work goes into that. And if you're churning
out to three videos every week and you're creating
cut downs for social media, you're doing loads
of different bits. It's an awful lot of work. And if you're creating
videos because you're chasing the
algorithm or you think they're CPM is
gonna be higher on those videos and will
therefore earn you more money. Yes, you'll be really
consistent to begin with. But after a few weeks or months, you'll start to drift off. You'll start to fall
out of love with it. And the uploads will become less regular and therefore you become less consistent and
the growth will flatline. So first of all, it's
really important that you are enjoying
the process, being on camera, talking into the camera, creating
these videos. Make sure you're enjoying
this first and foremost. And then secondly, of course, and make sure you are talking about something that
you really enjoy. So if you're a filmmaker, don't start talking
about finance because you think that's going
to earn you more money. Talk about filmmaking. If you enjoy basketball,
talk about that. If you enjoy cooking,
talk about that. You don't want to
be talking about other things because you want your passion fuel this content machine that
you are creating. And if you're talking
about something that you don't care about, eventually the wheels will
fall off and you'll just stop creating content because
you don't really like it. So make sure you are enjoying the process
and make sure you are talking about
something that you are passionate about
and that you enjoy. That is arguably the
most important tip on how you can stay
consistent on social media.
11. Outro: There you go. Hopefully at this
point you're feeling inspired and you've taken
some of these tips to heart and you know how to create consistent content
for social media. The last thing
that I will say on this case is uploading to social media on a consistent
basis is really important. It's not an algorithm hack. It's not gonna make
you famous overnight. It's not gonna give
you a million views, but uploading consistently, slowly and surely
overtime should hopefully start to build
up a dedicated audience. And that is going
to allow you to create trust with your audience. It's going to help you to build your brand, build your business. And this means when
you release videos, products, or new business
ventures in the future, you've got a dedicated
audience that trust you and follow
you because of your consistently
uploaded videos over the past few years. If you just upload a
video now, 12 months, One in six months, 12 weeks
later than three in one go. Unfortunately, that
sporadic behavior, that really random
upload schedule. It's not going to help
you build an audience. Instead, you're just going to be dropping videos to nobody. So it's really
important that you are creating this consistent
content if you want to build that trust
with your audience and slowly build your
audience over time. Again, you shouldn't be creating content just because you want
to become famous overnight. It's really important
that you're creating content
because first of all, you enjoy the process. And second of all, because
you're talking about something that you
enjoy and always be really open-minded and understand that this is
a very long process. You may have to upload
234500 videos before you start to see any hint of success from your video
uploading schedule. So my challenge to you now
is to look at yourself, look at your business,
look at your brand, figure out who you are and what types of videos you want to create and figure out what the audience would
be for those videos. What types of videos with
those people want to see. Then you can go ahead and
write out a content plan, developed loads of
different ideas for videos, create and upload, schedule and start creating those videos and getting them up online so that you can slowly start creating
consistent content. And there we go. Thank you ever so much
for watching this course. I really do appreciate
your support. And of course, if
you are interested in learning more about social media or video
production of photography, check out one of my courses
on my page because I do have over 20 courses
available to you now. So hopefully I see you
in one of those courses. But if not, I just really appreciate you
watching this course. So thank you very much and I
will see you soon. Bye-bye.
Chris Brooker, Filmmaker & YouTuber
