Transcripts
1. Introduction: Hello, guys. Welcome
to my new class about creating a behind the
scenes content for you as a professional to
promote your work in a different way and stand
out from the competition. Well, let me start
by saying who I am. My name is PedrTmaz. I'm a professional photographer. I've been since I was 19, 20, so almost 20 years now. I shoot anything from
car photography to portrait to landscape to street photography,
to food photography. So I like to do a wide
variety of things. Of course, there are
photography categories that I don't really enjoy doing, but I do most of the
work that comes my way, and that's how you grow
as a photographer. Yeah. That's me. I own
my own business. So yeah, I'm doing fairly well. So yeah, that's Peter
Tomas, the photographer. This class is for all levels. Of course, advanced users might know some of the
things that I will approach, that I will teach here, but I think it will
benefit anyone from a beginner to more
pro photographer. So it's a class
that I can actually recommend for all
levels of photography. So necessary equipment
for this class. Of course, you'll need something to record your
behind the scenes. So secondary camera, a GP
or something like that, an action camera, something that can record content from
behind the scenes. You can do it via GPs, can do it via a 360 camera. It can be done via Osmo pocket can be done
via anything you want. Of course, if you do
it via 360 camera, it will create a slightly
different way of editing, but it will always create
some great behind the scenes. Content. So what
are we going to do? We are going to learn
how to create the best behind the scenes content, learn how to record it, how to edit it, how to plan it, how to do it during your shoot, so it doesn't interfere
with your actual shoot. That's something you never want. So it has to be something
very streamlined. So we're going to learn all
the steps for you to create, I don't know, your
reels, your TikToks, or whatever you want to
create to promote yourself, promote your business, promote
you as a photographer. Being said, let's get right into it and see you
in my next video. Let's go.
2. Why BTS Content Matters (More Than Ever): Welcome back guys.
Let's start our behind the scenes class
with our first video. Why BTS content matters, BTS, behind the scenes. So why BTS content
matters more than ever. Alright, let's talk about
the behind the scenes content and why it
matters so much in 2025. Live in a time where
people don't just want to see your final photo or your final video or
your final product. They want to see the
story behind it. They want to get
into your world, understand how you work, understand what you work, to see if you are a professional
dealing with models or other people that work for
you as an assistant or not. So behind the scenes
is not just a whim. It's something that can build
trust into your business. Okay? So that's what
the public wants and getting a behind
the scenes content makes them feel like they're
part of the process. And honestly, it builds
trust, like I said, and it builds interest in your business and in
how you do your stuff. So it's very important for me these days to have behind the scenes content.
Not for everything. Of course, there
are some things you can't legally or
ethically record, but most of them you can, and it's great content for you. Clients and followers don't always understand what goes
into a professional shoot. So when you share the
BTS behind the scenes, you're not just showing
that you take nice photos. That is the end product, so they can see that
on your portfolio, your Instagram, whatever,
you're showing your gear, you're showing your skill, you're showing your process, you're showing your
attitude on set, you're showing if you're not if you do or do not have a studio, you are showing how you work
with the people around you. You're showing multiple things. That build credibility
very fast. Even something as simple
as a 15 second reel of you setting up your
lights can show that you're just not
someone with a camera, and it shows you're
a professional that knows what you're doing, in this case,
specifically with lights. But it can be anything in the process of
photography, okay? I can show you set up your gear. I can show you easing
the with your models, it can show you setting up
your car in the right light. It can show you doing
multiple things. And that's why it builds credibility very fast because
it shows how you are, how you work, and it's a great asset to have and
to share on social media. Behind the scenes
content is one of the most powerful forms
of soft marketing. You're not saying Hey, hire me. You're so here's how I work. Here's how much I care. Here's how I treat my clients. Here's what they
experience. Feels like. Here's what you can expect
with the shoot from me. So it's kind of
having the person or showing your potential
customer or client, how you work without
him being present. So it's it's gold, no. And the way people respond to these kinds of these
kinds of things, these kinds of BTS, they start thinking, Oh, I want to be in a shoot like that. Oh, that looks amazing. Oh, this guy works Awesome. This guy knows what he's doing. He set up this light
so professionally. So it's a way to show that you really know what you're doing, what
you're talking about, and it helps you once again, create the credibility that your photography business
needs to survive. BTS content performs incredibly well on platforms
like Instagram, Tik Tok, YouTube, shorts, and all of those kinds of
short content platforms. Why? Because it's
relatable, visual, and often feels more like real, like something done
in the moment. Then polished final images. If you know what I
mean, it feels raw. So if someone sees
you, once again, setting up your lights,
they feel like, Oh, that's awesome.
That's how it does it. If they see the final image, they say, Oh, it's
a beautiful image. But there's no real
connection there, you know? So the behind the scenes really helps create like
it's a strong word, but like a bond with
your potential clients. And one thing that is great with behind the scenes footage
is you can repurpose it. You can use it for
multiple platforms like reels and
stories on Instagram, YouTube blogs, you
can do teasers before posting some final
edits of a particular shoot. You can use them for
educational content like this. With just a few minutes of
behind the scenes footage, you can create multiple
pieces of content that keep your audience engaged and
the algorithms happy. That's something today
we have to think about. So keeps the algorithms happy in Instagram and
YouTube and whatever. And why do clients love it? Behind the scenes content
isn't just for social media. Some clients love to see it, and I mean love, especially brands and
models. Why do I say this? Because they're mainly
the two types of clients, the brands and the
models that will work with you directly,
especially models. And they see that I don't know. Let's say I have my
face is of a bad guy. I. But if they see me work, they see that I'm a funny guy. I like to keep the mood light. I like to tell some
jokes, put some music. It's a great
environment to work. I've been told multiple
times that people weren't expecting me
to work the way I do. So it was a big plus after
working with and some behind the scenes footage would
really help convey that way of working that makes
you you as a photographer, as a videographer, as whatever. And it also adds that bit of how can I say this
premiumness to your business, because it shows that you
are someone that can be trusted because you shown some part of your
business at most height. You create trust. So it adds a little bit of the premium
flavor to your business. If you think of behind the scenes content as
part of your workflow and not something extra and like
an Aon, it's not extra work. It's included in your work. It's an extension of your work. So it helps you grow
faster, reach more people, create stronger connections
with your audience, with your clients, with your
possible future clients. So it's just change
that mindset. Don't look at it. As extra part of your work or more work. Look at it as it's
included in my package. Like you say, Oh, I'm going
to shoot X in that package. It's included the edit and the final revision
with the client. You know what I
mean? So include it also behind the scenes content. It isn't that art to create, and it will bring you, big benefits, especially
in the long term. In the next lesson, we'll talk about the different
types of behind the scenes content
you can create depending on your
style and platform. So see you in the next.
3. The Types of BTS Content You Can Create: Welcome to my lesson
about the types of BTS content you can create. Now that you know why BTS
content is so valuable, we've talked about this
in the previous video. Let's talk about what kind of behind the scenes content
you can actually create. There are many ways to do this. And what works best for you depends on your
style, your goals, and where you'll post it, meaning TikTok,
Instagram, YouTube, et cetera, et cetera et cetera. So, here are the four
main types I recommend. You don't have to do them all. You can do them all,
but you don't have to. My suggestion would
be to pick one or two that fit your workflow
and your audience. Let's start with
reels and TikToks. This is the most
popular type right now. Think of ten to 30 seconds, sometimes up to a minute.
Not longer than that. Very short form. Okay?
These clips are great for fast edits showing the process plus a final photo
depending on you edit. The clip using trending sounds and attracting
new followers. It's great for
these four things. Examples before and
after transformation, a quick time lapse of you
setting up your lights, for example, or the
common photographer versus final photo format. One tip to use in the reels TikTok
content, keep it short. Keep it vertical. That's right, and focus on one idea per video. Okay? Don't overcomplicate. You have not that much time, so keep it short and keep
it focused on one idea. Another one is YouTube
behind the scenes or logs. If you're telling
stories or explaining your process in detail,
this one's for you. It allows you more time. So it works better if you
have more story to tell. YouTube, BTS videos work well for breaking down
lighting setups. I keep her on the
lighting, you know. You understand telling the story behind the chute
for example, Oh, this client appeared
to me and we talk like this and we
negotiated et cetera, this wouldn't fit in
ten to 30 seconds or teaching something while
you're showing the process. These are the three main ideas that fit well in a
YouTube BTS, okay? They take more time to create, but they can be
great for building a loyal audience and
showing your personality because it's more about how
you interact rather than a quick edit of multiple cameras and a final photo like
it is in the reels. Third point Instagram stories. This is the most low effort, high value BTS
content out there. You can use this to show
quick lips during the shoot. Share funny moments
or struggles. This plays with the
emotion of the viewers. So either one is appreciated and bring people behind the
scenes in real time. It doesn't have to be perfect, meaning it doesn't have to have the perfect light or
the perfect editing. It just has to be
honest and engaging. Or in one short word, it has to be real, okay? Stories are great for building a connection with your
current followers. It will not bring
you new followers. It is great to
maintain connection or remind that
client that was on the fence to shooting
with you that you are actually a nice guy and that you actually do
professional work. So it's awesome. It's a
great way to do them. You can always This is a tip
for the Instagram stories. You can always save your best story clips and
repost them later as reals. So it's kind of a
multipurpose content that you can reuse to have multiple
sources of engagement. So with the same content, you can have multiple sources
of engagement and the real will bring you new
eyes to your account. The story won't it's
the same content, so it's a nice one to do. The last one that
I'm going to talk to you about is
client facing BTS. Sometimes behind the scenes
isn't for social media. It's for the client. I've requested. I'm not going to say many, but sometimes this
could be a small video. You send them after the shoot
off how the shoot went. A few behind the scenes photo
that they can share because clients also love behind the scenes content is not
only you as the photographer, or, for example, highlight reel that they can use on
their own channels. Okay? So you are creating
but for your client. This can be seen as added value and makes
the client experience more premium because
you are offering more for the same money, especially for branding
or fashion shots. It's very important. To keep this idea in mind. So what's the best type for you? Honestly, it's the best BTS is the one you can actually do. The one that want to
mess up your workflow. You can start small, filming
the 30 seconds during your next session is
better than doing nothing. And once you know the type
that fits your style, the type of BTS that
fits your style, you'll incorporate it
better and be more intentional with how
you plan and shoot it. And that's exactly what we'll
cover in the next lesson. Let's move on to gear
because you really don't need that much gear to
do some behind the scenes. So see you in the next video.
4. Gear You Actually Need (Simple Setup): So welcome to my video about the gear that
you actually need. It's a video about a
simple setup, okay? Many people overcomplicate this. We will keep it
simple in this video, and then you can exponentially
complicate this. But let's keep it
simple for now. Let's talk about gear. This is where a lot of
photographers get stuck. They think, I don't
have a second camera. I don't have someone to fill
me. I don't have the time. I don't have X Y Z. So yeah, excuses. But
here's the truth, you don't need that much, okay? You don't need much to do a
behind the scenes content. In fact, most of the behind the scenes
content I've created, especially for reels and
stories was filmed with just a smartphone or a GP or my little Osmo pocket
tree, and a tripod. That's it. I'm actually
filming this video my osmo, so my osmo is my go to for almost everything that's
not professional work. Let's break this down into three categories,
the essentials, the helpful extras, and
the pro level upgrades. Okay? So let's start
with the essentials. You probably already have, I'm guessing, a smartphone, so honestly, phones today
are amazing at recording. They are not
professional cameras, but they will do the behind
the scenes job perfectly. You can use the rear camera
for the best quality or the front camera if you
need to really frame it. If you need to keep framing
it as the session goes, if not, just pre
prepare everything, put the phone where it's
supposed to go and it records. Okay, a tripod or a phone clam, something to put your phone. Anything that holds
your phone steady. You can get a ship
phone tripod or use a clamp with a light
stand or whatever works, you can lay it against a wall, so whatever works for you, as long as it's pointing
in the right direction. So yeah, a timer
or a remote app. I put this in essentials, but it can be
helpful extra, okay? If you're filming yourself solo, a remote trigger or a timer is helpful because you
don't have to keep going to your phone or having a big video file that
you need to then cut. So it helps. It's not essential essential, but it's essential
ish, and that's it. That's all you need
to get started. So I'm guessing most of you already have all
the gear you need. So yeah, some helpful
extras, like I said before, multiple times,
GoPros action cams, my Osmo, which I love. Whatever camera you can use while you're doing your
main job is helpful extra. It's great for white shots or mounting in
interesting angles or light stands or behind the subject or on the ceiling or whatever
they're small, they're light. So yeah, they're awesome. Microphone. If you want to
record clean audio for you tube like talking style videos, for example, you can get a basic lav mic or a shotgun mic depending on the
conditions you work most. But if you're doing reels, music is what you'll
pick in the end, so it's not really necessary. So yeah, less helpful extra ring light or a small lead to fill in shadows if you're
shooting in dark spaces. Again, totally optional,
especially for casual BTS. Okay, let's go now into
the pro level gear. A second camera body, if you have a primary camera, you can have a second camera and mount it and record
while you shoot. This will give you the
best possible quality. It's expensive, but
it will give you the best possible
quality of BTS content. Camera slider or a gimbal,
totally not necessary, but a nice if you want super cinematic BTS footage,
especially for YouTube. In the reels department, you don't gain much
with this one, and now the most expensive one, an assistant or a
second shooter. So the best BTS is often
filmed by another person. It's a bit obvious
because they can move and accompany you in whatever, someone who knows your
angles and style, if you can bring someone
to help you out, even if it's just to
grab some short clips. I usually do this one. My girlfriend usually
is my assistant. So yeah, I pay her way too
much. I'm just joking. But you can bring friends, someone who wants to
learn a bit and help you, and they will see this
as a learning exercise. So there's multiple
ways to do this. You don't need to
wait until you have the perfect gear you
just need to start. Okay. Don't wait until
everything is perfect to start. No, just start and then keep
building on what you have. Record a few clips,
capture the vibe, build the abit, start
with what you have, and build it from there. Okay? In the next lesson, I'll show you how to plan your BTS before the
shoot so you don't forget or get overwhelmed
during the actual session. Okay? So see you
in the next one.
5. Planning Your BTS Before the Shoot: Welcome to my lesson about planning your BTS before
the actual shoot. Let's talk about something
that makes a huge difference. It's planning your
BTS before the shoot. Planning always
makes a difference, but you know what I mean. You don't need a story
board or a full script, but going into a
shoot with zero plan is how you end up forgetting to film something or
anything at all, or worse filming a bunch of useless clips that
don't tell any story. Here's how I plan BTS in a simple and fast First of
all, decide your goal. Ask yourself, what is the
purpose of this BTS content? Is it for Instagram reels? Is it for you to breakdown
of the lighting? Again, with the lighting? Is it just for the clients to have and
to share and whatever, or is it to show
off your workflow for your portfolio or
social media or whatever? Knowing your end goal helps you decide what to film
and how to frame it. Like you frame your photo, depending if the
person in the photo is the main subject or the building behind it is the main subject, and here is the same thing. Okay, pick the angle or story. Every piece of behind
the scenes content should have one clear story. Okay? This is very
important to me. I don't like to watch images just for the sake
of watching images. They need to tell a
story like photography, behind the scenes
needs to tell a story. Now that I've repeated
this multiple times, it could be watch me go from
concept to final photo. Idea, lighting breakdown for
this portrait, lighting, for moments from the shoot or before and after
the magic happens. If you try to
capture everything, you'll end up with nothing. What I mean by this
is you'll end up with so many clips that you don't
know what to do with them. It's like having the
world's biggest library and don't know
which book to pick. Okay? It's not good. So pick a story and
commit to it, okay? For example, you are
going to shoot someone, and in this shoot, I'm going to show how I
set up not my lighting, but my backdrop, my
studio, my camera, whatever, pick one and
do a BTS of that idea. A mental or written even better, at least for me,
I'm so forgetful. Make a mental or
written short list. This doesn't need to be fancy. Just write down
four to five shots you want to make and
make sure you capture. Make sure you have ticked
all of them by the end. For example, a white
shot of the setup. A clip of you directing the subject model behind the camera angle
while you shoot, showing your camera
screen and such, close up of the screen showing the photo, final image reveal. Simple, no, that's
enough to build a 15 to 32nd real or a
short log segment. So it's awesome. It's easy. It's very straightforward. Let me give you a pro tip. Put this on your phone
lock screen or notes app so you don't forget
them during the session. I usually do even better than that for me is I put them on my iPad and my iPad
is the setting to keep the screen always
on never shuts off. So whenever I look at it,
oh, those are the notes. Okay, I left to do
this, this, this. Okay. So this for me personally, is what works the best, but just make mental or even
better written short lists to make those shots happen. Okay? Fourth point, figure
out how to film yourself. This is a big one.
Are you working solo? Are you bring a friend
or an assistant? Are you using a GoPro or action
came as a second camera? Are you mounting your
phone on a light stand? What are you doing? So make this decision before the shoot. So you don't waste time
figuring out on location. It's always better to have these things prepared than to go on location and think, Oh. And now I got to waste
ten to 15 minutes putting my camera or my GOP or my smartphone here
to think of that before you do before
you go and shoot. You're shoot shoot. Before you're going
to do your work. So yeah, also test your framing angles before
the session starts. That way you can set and forget while you focus on your
photography video. Okay. Number five,
plan for the reuse. If you are making BTS, think about how you
can repurpose it. Short clips for reels, screenshots for stories, full behind the scenes
breakdown for YouTube. This mindset helps you capture
more versatile footage, saving you time later on. It's very simple the more you use the same footage
in different contexts, the more you get
from those moments spent setting up your camera and recording it.
Okay. Makes sense. Yes, one final tip, kiss keep it simple, stupid. Okay, we can remove the stupid, but keep the kiss
mentality in mind. Always keep the kiss
mentality in mind. You're still there to shoot actual photos or
video or whatever. The BTS should
support your work, not get in the way. I've seen some shoots
where it gets in the way. That can't happen. No matter
what that can happen. The client is paying
you to do a job. So you do the job, the behind the scenes is
complimentary work. Is not the main focus, so it can't overlap. If you plan a few key moments
and you know your angle, you'll come away
with better footage every single time. All right. Now that your BTS is planned, let's go on set. In the next lesson,
I'll show you how to record your BTS while you're actively shooting without stress and without stopping
your workflow. So see you in the next video.
6. Filming BTS While Shooting (Without Stress): Welcome to my lesson
about filming the BTS while shooting without any stress
because that's important. So yeah, without any stress. Alright, now it's time for
the real challenge, which is, how do you actually film BTS content while
are busy shooting. This is where most people give up or find problems
with the process. But if you follow the
tips I'm about to share, you'll be able to capture awesome BTS without
it slowing you down, whether you're working
solo or with help, okay? Both types. I'm going
to talk about them. So keep focused. Keep keep e. So one, if you're working alone, let's start with the most
common situation. You're working by yourself, no assistant, no second
shooter, nothing. It's just you to do the BTS by yourself.
Here's what works. Use a wide angle and
frame the entire scene. Okay? It's great. It really helps you
do the BTS alone. You set up your
phone or action came in a safe corner and
just let it roll. Okay, record short clips
instead of long videos. Don't let it record
for 20 minutes. You only need ten to
15 second bursts. Okay? When you're
adjusting lights, taking test shots or
posing your subject, you don't need more
time than that. Even that time,
it's a long time, especially for reels, but
ten to 15 seconds is great. Film transitions are key
moments intentionally. For example, when you
pick your camera, when you're just lighting, when you show the
back of your camera, these little movements are
gold for editing later. Okay. Pro tip, record
your screen or use an HDMI out if you want to show the live view
while you shoot. It adds a cool cinematic touch. It's a bit of a hassle, but if you are on the pro
level side of things, it can really bring the WOW
factor to your BTS content. Okay Number two is
if you have help. Yeah, it's much easier. You're lucky enough
to have an assistant, a second shooter
or even a friend. Brief them well before
the shoot, not while. Brief them before the shoot. Tell them what kind of
vibe you're going for cinematic, fun,
educational, whatever. So they are in the loop. Ask for wide and medium shots, let them roam around
a little bit, showing different
angles, but keep the focus on your interaction
with the subject. That's very important
because that's how you work. Okay remind them to capture
details and on the camera, close up of your gear,
facial expressions. This makes your BTS feel planned and intentional,
if you know what I mean? It feels like a movie, okay? It doesn't feel like
just, Oh, this happened. No. Feels more polished. Don't expect them to
capture everything. Just having five to
ten strong clips from your assistant, whatever. The guy who is assisting you
can make a huge difference. Number three, create
repeatable habits. If you want to make BTS content, a regular part of your workflow, here are a few habits that
help you accomplish that. Start every session by filming a ten second clip. Ten, 15. Okay? White shot,
walking into a space, adjusting the light,
setting up the gear, anything to establish
the environment. One or two moments in the
middle of the session. Could be a post change, lighting twig,
camera gear, change, whatever, changing your lens, and then the shoot with
a wrap up or reaction. Show the model laughing, you packing up or reveal the final shot that your
work produced, if you can. That's already enough to create
a great short form edit. Only takes one to 2
minutes total to film, and it's honestly an
awesome habit to have. Number four, stay present. Don't let filming VTS pull you
out of your creative flow. It should be simple and
natural, not a distraction. Like I said before,
your main focus is creating the photographic
or videographic content. That's why sometimes I kind
of go against my notes, but I let the camera just roll, and then I edit or
cut, even better, cut small pieces just so I don't think about
that during my shoot. If I have an assistant,
let them work. While I do my thing,
they do theirs all good. So if you feel overwhelmed,
scale it back, start with one clip per shoot, then add more as it
becomes an habit, as you become used to it. Remember, it's totally okay
if the footage isn't perfect, as long as it is real, okay? People love BTS content, especially because it's real. That's the point of
the BTS content is just so it isn't a very
polished type of content, okay? That would kind of
it would look great, but it would kind of
lose the audience. So keep it real. Now, I seem like a keep it real. In the next lesson, we'll take everything you've recorded and go into the editing process. I'll show you how
to create reels, TikToks or longer form videos
with your BTS footage. So see you in the next video.
7. Editing BTS Content for Reels, TikTok & More: Welcome to my video about editing BTS content for
reels Tik Tok, and more. Alright. Now that you
filmed your BTS footage, it's time to turn
those clips into something engaging
and professional. Okay? Editing might
sound intimidating, but it doesn't have
to be complicated, especially for social media. I'm going to share some tips
and workflows that you can apply whether you use apps
like in shot, cap Cut, Premiere Rush, or
even desktop software like Premiere Pro Final
Cut or DaVinci Resolve. Okay. First of all, choose
your platform first. Before you start editing, you need to decide
where your video of videos will live for
Instagram reals and Tik Tok, it's vertical nine by 16, short, 15 to 32nd
fast paced edits for YouTube or
longer form videos, it's horizontal 16 by nine, not nine by 16. Okay? Longer, more than 2 minutes and more detailed storytelling, a bit more bit longer, a bit more stretched, a bit more story behind it. Okay? Then, keep it
short and punchy, especially for reels and TikTok. Attention spans are very short. People are used to
the endless scroll. So cut your clips to
three to 8 seconds. Max each clip. Use quick transitions, jump
cuts to keep the energy high. Don't be afraid to remove feeler or awkward moments. Okay? This has to be very fast paced, very explosions and
running and gunning. I'm exaggerating, but you
get the point you need to engage the viewer from the first second from
the first frame. So it needs to be
very punchy, okay? Music and captions. Music is crucial
to set the mood. Pick trending sounds if you can. It helps with reach
a wider audience. Many social networks
promote that you use their songs they promote their songs and you go
along further right, so it's good for you. Use captions or text
overlays to add contexts, like setting the lights
or posing the model. These are two examples
of text that you can overlay while you are doing something so the
audience understands. Use simple transitions. Quick cuts or simple fade ins and fade outs work the best. Don't do very complicated transitions that
take a lot of time. Do simple and fast transitions. Avoid over the top transitions that distract from the content. Okay, show the final
image or moment. Always end your behind the
scenes video by revealing the final photo or a bit of your final video or the
best moment from the shoot. This gives viewers a
satisfying conclusion that reinforces the story that you told in the previous
seconds of your BTS content. Okay? Always give
them an end game, let's say, so they can reach the end and think
to themselves, Oh, this is what came out of
that crazy lighting setup, lighting, and then
reuse your content. One great strategy is to
edit multiple versions, a short real or TikTok
for quick engagement, a longer YouTube video for
breaking down the shoot, Instagram stories for clips
or behind the scenes photos. This saves you time and it keeps your content
consistent across platforms. With the same content,
you can reach multiple audiences and have different types of engagement. So it's always great
to reuse your content. A side note, most of the work
I do in video, these days, I'm always asked to produce a nine by 16 and a 16
by nine version. So it's kind of the same thing. Try to produce with
the same recording with the same content, try to produce
multiple end products, if that makes any sense. Step, batch edit. If you have several shoots, try to set aside
time once a week to edit multiple
BTS videos at once. It's more efficient than
starting your software, editing, closing the software. On another day, starting
software, editing. It's much more efficient
and it really helps doing batch edit if you
have multiple works a week. So yeah, that's a bonus stip. Editing your BTS
content is where you bring story to life. And with practice, it becomes
faster and more fun to do. Next up, we will talk about
how to use BTS content strategically to attract
clients and grow your brand. So see you in the next video.
8. Final Tips & Class Project: Welcome to my video about the
final tips and the project. So, congrats. You've made it to the final
lesson of this class. It's not easy listening
to me this time, but on creating professional
behind the scenes content, let's wrap things up with a few final tips
that will help you keep this going and make the
most of your BTS content. Tip number one, be consistent. Just like photography,
video, whatever. Creating behind the scenes
content is a skill, is a skill that you develop. The more you do it,
the better you get. Try to capture behind the
scenes on every shoot, even if it's just
a brief seconds, but try to do it
every single time, you will get better and better and better
and better. Okay. Pro tip number two,
show your personality. Like I said, it's very
important for clients to understand you, how you work. Don't be afraid to let
your unique style and personality shine through
your BTS content. People follow people, not just perfect photos,
they follow people. Okay. Pro tip number three, engage with your audience. When you post BTS content, encourage your followers to
comment or ask questions. It's what we in the
marketing business called CTA or call to action and answer them and
build those connections. Those connections can or cannot, but they can lead to more work. So it's always good to keep
those connections alive. Okay? Pro tip number four, use BTS to tell your story. Behind the scenes
is your opportunity to show your journey, your passion, and what
makes your work special. Use it to build trust and
attract clients who vibe who like feel your style, okay? It's a great way to show
you without being present, if that makes any sense. Okay? So, that's it. Tips then the class
project is below, so I can do a little
briefing for you. Using what you've learned,
just create a behind the scenes video or reel from
one of your photo sessions. It can be short, 15 to 60 seconds and filmed
with whatever gear you want. I don't really care about that as long as there's content. Make sure to capture
your process clearly, tell a story or
show a key moment, edit it, edit it, edit it to look
polish and engaging. Upload your finished BTS
video here on Skillshare, and I and your fellow
students can see and give you feedback on how you can
improve your BTS content. I can't wait to see
your creativity in action, so keep shooting, keep sharing your process, and I'll see you in the
next class. Thanks, guys.
Pedro Thomaz, Pro-Photographer
