Transcripts
1. Class Introduction: Hi, I'm Julia, Freelancer and business
development professional. With over a decade
of experience, I have been a freelancer
within industries such as manufacturing
and distribution, as well as telecom,
to name a few. I've been a part time five freelancer for over three years, offering services within the
digital marketing category. This course was designed
to teach you how to create an optimized
gig on file. But not only a gig. I want you to create an
offer that adds value, it's clear, and consists of all the elements
of a good offer. I can't wait to see what you
create after these lessons. So go ahead and dive in. I will see you soon.
2. Introduction to Fiverr: Welcome. Welcome. Welcome
to this masterclass. For first class,
I want to just go over what exactly is five? You know the history of five. Who do you get paid
and things like that. So first we want to talk about five and what
exactly is it? Five is a freelancing
marketplace and I love to compare it to a Amazon because there
are so many persons who are familiar with Amazon, right? When you think about Amazon, you think about a
marketplace where there are multiple merchants, right? There are thousands of merchants and it's pretty
similar with five. There are thousands of
sellers, they call them. Right? Which are persons who are offering a service for sale. Just like in a marketplace, there is an exchange of either a good and
service for money. A good or service
for money, sorry. Right. In this case, Amazon. The marketplace is
mostly designed for selling products, right,
Physical products. However, on Fibo, the marketplace is
designed to sell services. It's an exchange of services for your client's
money, basically. Right. How did five come about
as you hear the name five? It was originally about
selling $5 services. The creators design it in such a way that persons
could just sell small services quick
and easy services in exchange for $5 However, I'm so excited to know that the platform has moved
way beyond that. No. And you can sell
custom offers up to $20,000 so it's no longer
about $5 services. The game or the key to the
game here is that you're optimizing your gig so that you're able to
charge higher prices. You're able to earn income
from whatever you're offering. Right. Let's talk a
little about freelancing. Because many people do not know that freelancing is
actually a professional. Yes, there are actually professional
freelancers out there. Right. If you're
doing it full time, you would definitely
that category, freelancing basically allows you to work for multiple clients. You're not limited to
a specific company. You can work for clients without any contract issues, right? So you're not breaking
a contract if you're working for
multiple clients, right, Earning on five, there is no cost. I'm so happy to
announce that as well. There is no cost to basically list your
services on five for sale. There's no cost to
you as a seller. Fiber does take 20%
Yes, a 20% fee. Like to consider this fee as a risk management
fee or marketing fee because they do market
on your behalf, right? They do market on your
behalf and they also work as the goal between between you and the
customer, right? And so you don't
have to deal with multiple customer
payment issues. Multiple customers trying
to cancel or not wanting to pay you for your
work because that definitely can happen, right? They work on those
things for you. And even though I think
the fee is a little high, I like to tell myself that this is
what I'm paying for and these are valuable things
to be paying for, right? So I hope that that gives you a little background of what
fiber is and I'm happy that you are now aware
that it is free to create a service or become
a seller on the platform. So you have no excuses as to why after you have
watched all of my classes, why you're not listing
your services for sale, whether to earn part
time or full time. All right, so I'll see
you in the next lesson.
3. Creating a Fiverr Seller Profile : We're back in this lesson. I will be showing
you how to create your very own fiber
seller profile. To create your very own
fiber seller profile, you need to hop on to
Google and type in HTTP S colon for backward slash. I think that is fiber.com slash start on the
score selling, That's fiber.com backward
slash start score selling. Right? It's going to take you to this page that you're currently viewing on my screen, right? As you can see, if you look into the
middle of the video, you will see where it
says become a seller. That's exactly where
you'd like to go, right? So you're going
to click on that, become a seller, and this is what it's going
to show you as a result. It says ready to start
selling on five. Here's the breakdown, right? So you can learn what makes
a successful program. Create your seller profile
or create your key. You want to go ahead
and this quick, let me move myself over here. You're just going
to click Continue. Okay. Then it's going
to bring you to this. What makes a successful
fiber profile? You can go through all of this. It will tell you what makes
a successful fiber profile. It will tell you what you're not supposed to be doing
on the platform. You definitely want
to go through that. I am not going to be
able to create for you a fiber profile because I do already have a fiber profile. And you're only allowed
one fiber profile. Right. Just to give you an idea of the things
that you will need, you're going to
need personal info, professional info, linked accounts such as
your social media accounts, and information for
accounts security. All right. So it's
going to ask you for your full name profile picture. As you can see my
photo is there. I already have a profile. So the description is there. Right? It will ask you for languages and then it
will ask you to continue. Right. What you're
going to do is to continue to
follow that process until you have successfully
registered as a fiber seller. All right, we're good. Now you're going to get registered as a fiber seller
and then we're going to get back here and we'll
start learning how to create a optimize
gig. All right.
4. What makes a successful Fiverr Profile: Okay, so considering that you are probably new to the
platform and this course, or this class was
designed for beginners, I want us to be very clear
on what we are getting into. Right. So I decided to just backtrack a
little to bring you into what makes a successful
fiber profile. All right. Fiber tells you what makes
a successful profile. I, myself, along with the many freelancers
that I've worked with, are part of this platform, agree that these are things that makes a very
successful profile, right? So the first thing
you want to look at is you need to
take the time in creating your profile so it's exactly as
you want it to be. Right. I tell people you
have to be very focused. And we talk about optimizing
rather than maximizing. We're not trying to
create multiple gigs, we're trying to ensure
that our offer is optimized in such a way that it can bring us
the best results. Right. You want to add,
create credibility, right? By this, if there are
large institutions, recognizable institutions
that you have worked before, it is important for
you to share or benefit from this experience
or this association, right? You need to accurately describe your professional skills
to help to get more work. Bias must be clear
about your experience. What do you do?
What result is it that's this service is going
to get to them, right? Or get for them, sorry. Right. So you want to ensure
that you're very clear, there are no doubts as to what exactly you're
offering and how it is going to help your
achieve their goal. Right. You need to put
a face to your name. So when I look at your projects, I do not want to see a
profile without a name, right? Without a face. Basically, your face helped to build trust with your
potential buyer. The Internet is filled with
multiple people, right? So you want to be able
to give your buyer that opportunity to put a face to the person that they're
going to be working with. A the way that fiber works, it's a lot more writing than actually talking or video
calling or anything like that. When a buyer is
able to see a face, then they're able
to at least create something in their mind
as to who Judy is, who Eric is, who Anne Marie is, or whoever Rachelle, whoever it is that
they're working with. What does this person look
like? Right? Think about it. Would you want to work
with somebody that you don't even know
how they look? Right. So be very
proud of your profile. Be very proud of your offer. And go ahead and
put a face work. Right. And it says to keep our community
secure for everyone, we may ask you to
verify your identity. So yes, they are going to ask
you for probably your ID, they're going to
ask you to confirm security through your
phone number and so forth. So just anticipate these
things when you are actually preparing for creating
your profile. Sorry. All right, so I'll
see you in the next lesson.
5. Gigs Don't sell Great offers do Presentation 28 November 2022 2: Okay, so something that we must remember is that
gigs don't sell. Great efforts to, and I love to communicate this
message because it is absolutely true you're
not going to make sale just because
of the fact that you have gigs listed
on the platform. The truth of the matter is that you need to have something that persons or clients in this case would be
willing to pay for. Right? So our objective is
not to have gigs created, but to have great offers
that will be able to attract the buyers
that we want to attract. Right? What is a gig? You've been hearing this word, what exactly is a gig, right? A gig is what? Fiber refers to your services that
offer that you create. Fiber refers to it as a gig. That's basically what it is. It is your offer. A gig, right? What is it that you need to
create your very first gig? We will go through that
a little bit later, but I definitely need
to let you know, what is it that you need
to create your first gig, But we'll go into that
when we're going to create your first right see
in the next lesson.
6. 6 Steps to Creating and Optimized Gig: Welcome back to another lesson. And in this lesson
I'm going to show you or teach you the six step
framework that I have designed to creating
an optimized gait or an optimized offer, right? So first thing is that you
need to know your customer. Who is their customer? Where are they in their journey? What price points are they able to afford
the service act? Right? You need to know
your ideal client. Is he or she a solopreneur? She. Is he or she a coach? Is he or she a author? Podcast, tub. Right? Is he or she a mom? Is he or she a teacher? Who is this person
so that you can better understand their needs right apart from just the
service that you're selling. But you can understand their day to day life to get a
better understanding of what is it that they would need to basically reach
their goal, right? Remember that a great offer
solves a problem, right? Your offer solution to somebody. Why is it that they need the service that you
are offering, right? How is this offer solving
the problem for your client? You need to be able to
explain that, right? It solves a specific problem, here's a problem, but how
does it solve this problem? You need to be able to explain that clearly for your customer. All right, so we're going
to go into my framework. And step one is to
do your research. Like you cannot learn
about a customer, you are not doing
the research on the customer or
otherwise you would have had to be a part of that group or that
community or somebody with that specific need to be able to understand what this
customer needs, right? So here are some questions
that you need to ask yourself. Why do they need what you offer? What words are they using when they're searching
for the service? What words are you
competition? I'm sorry. Using to describe their gigs? Right. What words
are fiber clients using when searching for
services such as yours? You need to be able
to think about that. What are past clients of your competitors
complaining about? Right? A lot of people
understand that when you see these two
star and one star, you need to take keen interest in them to understand what is it that this potential buyer
of mine would want, but is not getting from
my competition, right? So if you find out what
your buyers want or what customers want in the
marketplace, it is much, much easier to assist them and to also attract them
and convert them. All right? So we're
just going to do a simple little research on Fibo to understand some of the gaps that you
could be filling.
7. Researching your competition on Fiverr: Back here on file. We're just going to do
a very quick research. Your research is going
to take a lot longer because you're trying to get a better understanding
of your market, your niche, your
customers, all of that. But for me, this is just basically a walk through to show you
how it is done, right? I'm going to tap into the search bar Virtual
assistant, right? And this is what I mean when I say very niche with your title. Because as you can
see I typed in virtual assistant but fiber suggest shows me
virtual assistant, virtual assistant,
Amazon, Amazon, F B expert, virtual
assistant, virtual staging. There are different types of
virtual assistant, right? If a buyer clicks
virtual assistant only, they're going to be
getting the result for all the titles with
virtual assistant. But if I wanted to be specific, and I said plan for Amazon, I'm going to show
you as you can see, the one with Virtual Assistant. Let me just state this
by code a little. The one with Virtual Assistant, you will see that
there are currently 35,486 services under
this heading, right? I'm going to add
unique identifier, basically something that makes the search smaller or the
search results smaller. When I add Amazon, let's see how much is
in the search results. You'll see that the search
result went down, right? This is one way to stand out on the platform
because now I have 80,374 services to go through instead of when I was
going wide and very broad. In the first instance, I had 34,000 to go through. I hope that you understand why this is so important, right? When you're doing your research. I'm just going to select the first person I can
in the interest of time. But when you're going
through your research, you're going to basically be looking at the
competition, right? If you're selling virtual
assistance services to Amazon business owners, you're going to want to
look at your competition, right, the first
place you want to go. And this person doesn't
have a lot of reviews, I'm not sure how much we're
going to get from here. And he has all
five stars, right? But you want to look at it to
see what they're saying is the valuable information
that you can use. You know, skillful, polite. That doesn't really
say much to me, but you want to look into
the reviews to see what is it that the buyers are saying that is positive
about the service. That what is it that
they like about the service that the
seller is providing? Then you're also
going to look into the negative reviews too, right? And basically you just
click on what you want. So if you want to see
what the three stars are, you click on that, right? And then basically you
get an understanding of how by this seller is actually
serving the market, right? What you're basically
looking for when you are researching your
competition is where the gaps, where the gaps that they're not providing
that I could provide. What is it that they're providing that you
can also provide? Because if the market already
likes a certain thing, you want to ensure that that is included in your offer, right? Or included in your cake. But if the market is also
complaining that there is something not included that they would love
to have included, you want to ensure that taking
advantage of this to have your gigs run higher or your gigs or offers being
better than your competition. All right, I'll see
in the next lesson.
8. Steps to creating an optimized gig Positioning: Okay guys, so we're going to go into step two of the
framework, right? So you have just done your research and before we even get into the positioning, I'm going to give you
another tip, right? You were doing your
research and you were researching
your competition. You wanted to see what is it that they offered that
you could also offer. What is it that they were
not offering that you could actually take the
opportunity to offer? But one other thing I want to share with you as it
relates to research. I wanted to go over
to Google, right? And you're going to just look in the type in
the Google search bar. You're going to type a day
in the life of. Right? So whoever your
target audience is, you want to understand them, what their day looks
like so you can better understand and
solve their problems. Right? If your customer
is a Podcastleday, the life of a Podcastle, your customer is an author, day in the life of
a full time author. If your customer is a tub, day in the life of a tub, if your customer is a coach, a day in the life of a fitness
coach or a business coach, right? You get the drift. A day in the life
of a Dr. teacher, you get the drift, right? So that's it. You
have another tip. Let's now move on to
positioning, right. So you've done the research, it's time for you to
position yourself as the best solution for
your customers, right? So based on the information that you found when you were
doing your search, right, what are your target
customers struggling with? You need to write that down. What is it that
they struggle with? What is being offered
in the market that you can basically
tap into, right? What is not being offered? So those are the
three key points that you need to keep
focus on, right? Because I want you
to start jotting down how you're going to
structure your offer, the things that
you're going to say, look at the words that your
customers are using, right? And you're going
to see how you can combine all these details to ensure that your offer is
like a great offer, right? Your offer is topping or above what is currently
in the market, right? Because it's hard to come in the market where there
are other players, there are many other players, there are strong
players and try to beat them at the game that they're already
playing, right? It means that you have to
come with some secret weapon. Sorry, a secret
strategy. An advantage. Something different, you know, And so that you can take
advantage of the gap. So it's a gaps that you're
really looking to fill. Right? So that's it
as the next step.
9. Steps to creating an optimized gig Visibility: Step three. Welcome back. Step three, we're
going to talk about feasibility and this
is important, right? Visibility to standards
among the competition. You need to be able to focus and actually have visibility.
We call it pack. It means that you're on point with your visibility
strategies, right? In this step, you want to ensure that you're coming
up in the searches. When I go to file as a
customer to search for the that you would
have been providing, you're actually coming
up in the searches, I can actually
find your service. That is basically your goal
when it comes to visibility. So when you're looking
at visibility, you want to ensure
that you're using the right keywords
and the right tabs. You remember when I went
over to five and I search, I typed in Virtual Assistant
and there were so many, there were 34,000 right? Then I added another
criteria which was Amazon, and the search result went down. You want to ensure that
you're being very specific, You're using the right
keyword that would relate to your services so
that it is easy for a potential buyer to know
you, to find you, sorry. And that is why, again guys, it's so important for
you to do the research. Because if you do the research, you can understand what words are your potential
customer using. And then you can use some of these words in your
title, your description, and sprinkle them
all over the gate so that you'll be able to come
up in the search results. Right. Look at what your
competitors are using. You want to ensure that
if your competition, the ones that are actually
performing right, they're using a certain words
and they're getting sales, they're coming up in searches. You also want to ensure that, you know, you two are
also using the word. So again, with the example
with virtual assistant, you wouldn't want
to use Amazon and not use virtual assistant
because you're finding that virtual assistant does
get a lot of results, right? But it's just that you
want to be able to lessen the work for your potential
customers to find you, right? So you're going to add
an additional keyword just in case they
use the key word. They're limiting the
amount of work that they want to do or the amount of
search that they want to do. They're going to be able to
find you much easier, right? You can use the same strategies. Look at the suggestions
from Fible. Look at your competition, doing the Google research and understanding that
day in the life of. Look at what they need
from a virtual assistant. And all of those things will
help you to come up with words that your bias could
potentially be using. All right, so I'll see you
again in the next lesson.
10. Steps to creating an optimized gig Attraction: Welcome back and I do hope that you're enjoying the
lessons so far. I'm again, so excited to see
your final project, right. We're now at step four in the framework, which
is attraction. Right after you have been
discovered by a client. You want to ensure that
you're attracting them to your gig and convincing
them to click. It's not only about yes, using the right keywords. I'd love to think
of it as a really, if you watch track and field, you will understand what really. So each step is very important to getting you to
that end goal, right? So you have a, they have found you in the results
through your keywords. No, you need to convince them to actually click on
your gig, right? So this is where your gig image is going to
come into action, right? So your gig image is not just there because it's a
requirement from five, it's there because it's an attraction feature on
your gig or your off, right, an attraction feature. This is what is going to
convince or encourage a buyer to actually click
on your gig, right? And this is where we have to
talk about your gig image. It's very important that you create a gig image
that is attractive. Meaning the colors
are attractive, but not only the colors or the images that are used on the gig. You also want to ensure that
the words that are used on the gig cobble are also
attracting your customers. Your ideal customers, right? Or encouraging them to actually click and learn more
about your offer. The things that you need
to have on your cover. You need to know who is it for. You need to call out your
people, right? Who is it for? What is it that you're going
to help them to do, right? And where you're helping, what's the end result, right? Is it sales? Is it saving time? Is getting more engagement
on your social media. Whatever result your
service provide, you need to be able to put
those on the G Co, right? What, and who is it for? What are you offering and
how your service helps them? Right? So your images, it needs to be 550 pixels
wide to 270 high, right? Wide and height, right? And you can create your
gig covers on candle, if you know how to
do that, right? You need to have words that actually connect and benefit
your customers, right? Again, you can also use
testimonials in your cover there, in the section there, you have three images
that you can put. I do recommend that the cover
that is like your Tom nail for your gig words you're
using, they're convincing. And so the other two options, you can put testimonials
before and after samples. These do help to build
the buyers trust to build their curiosity
in your offer, right? And to basically pique their
interest and make them want to go ahead and click Gig and
see what else do you offer. It can also help to
convince them, right, that you are a capable seller, capable freelance capable
service provider, and that they can trust you to basically provide the service or get the work done for them.
11. Steps to creating an optimized gig Inform, Persuade and Convert: Okay guys, so the next
step in the framework is to inform, persuade and convert. Inform, persuade, and convert. Guys, this is important
because a lot of people drop the button
in this section, right? This is where your
gig description, so remember you
had your keywords and your tags working for you so that you can
be phoned, right? Then you had your gig image attracting and encouraging
your potential buyer to click. But no, you need to speak the right and
you speak to them. So think of it like your buyers
entering a store, right? They're entering your store. You put these fancy
images and all of that. You give directions. Take the first left,
the first right. Defund your store, right? You put these fancy items at
the front and they're like, oh wow, this is attractive. I need to see what else
is in the store, right? So when they open the door
and they enter your store, no, you need to speak to them. Hi, Welcome to XYZ. That's a type of thinking
that I would love for you to have because basically
that is what is happening. It's just, it's in words, right? So they're in your store. You have managed to get
them in your store. So congratulations. Now it's time for you
to speak to them. Show them what you offer and
how what you're offering can actually help to
provide them with the solution that
they're looking for. The pain points that you're
trying to solve, right? So that is where
your description becomes very, very important. And I'm going to say very, so many times because
it is literally very, very important that
you are able to convince your buyers using
your big description, right? So your gig description is a very powerful part
of your gig, right? Start your description,
I say with a mistake or a qualifier. So are you not making sales, right? That's a qualifier. Are you not making sales
in your business, right? Are you overwhelmed with work
and you just need someone to basically alleviate or help you to get the
work done, right? Are you frustrated because you're unable to
get X, Y, Z done? A qualifier is something
like that, right? So you want to ensure that either you qualify or
you point out a mistake. This is important because
you're trying to get your customers to
focus and understand. Follow your journey or
where you want them to go. Right? As it relates to
your description. Right? So it's more than just
saying what the service is. You want to be able to tell a story to your bio so that they can basically
understand that yes, she gets me or he gets me, he understands what I need. This is the person that I
need to basically help me get to this objective or get to this goal or get
to this solution. You understand? So
that's basically why your description
needs to be powerful because this is where
you're going to inform, persuade, and right, this is where the
conversion happens. Because guys, this is where
the customer really makes up their mind if they're going
to buy from you or not. Right? So if your customer is
already in this mind frame, mindset or frame of mind, I want, you know, to do the next thing that I'm
going to show you, right? So let's get to the next lesson.
12. Steps to creating an optimized gig Call to Action: All right guys, so we've reached the sixth and final
step in the framework. And I hope that, I
know you would have gotten some clarity as
to the objective of us going through this framework and how it is going
to help you to create a better, more
optimized, awful. Right, So we're at step six. And remember I told you that if you already have
your bias attention, you already have them in
that space of mind to consider you as a
possible provider, solution to helping them to
reach their goal, right? They're thinking like, okay, this person is one
that I could choose, one that I could work with. The next thing you need to do, and a lot of people do
not do this, right? The next thing you
need to do is to sale. You need to ask for
the sale, right? If you do not ask for the sale, it's like letting the
customer come in. You tell them all about your
service or your product. They come into your
store, you tell them all about your product
or your service, and then you just
let them walk out. You never said, okay. Would you consider X or Y? Are you looking to buy today? We have a 10% discount. This, I'm telling you to
do a discount or anything, but that is a type
of conversation. You want to do a call to
action with your customers, ask for the sale. Always state the opportunity
to ask for the sale. Right. Your customer
should not finish reading your gig description and you
have not asked for the sale. So at the end of your gig
description, you need to say, choose their package, pay the invoice, complete
the requirements. That's something
that I said, right? Contact me via messages
for more information. Or contact me via
messages so that we can discuss an offer that is more suitable for you
or something like that. Right? Or message me to discuss the best
option for you today. There are different ways
to do your call to action, but the idea is that at the end of every gig description
that you write, you want to ask for
the sale, right? For me, I think I
said something like, choose your package, pay the invoice and leave
the hard work up to me. Something like
that. I say right. But at the end of the
day, you need to ask. So give a call to action. And the call to action
is asked for the sale. What must the buyer
do? Should they call you? Why not call you? They can't call you.
Should they message you? Should they go ahead and
choose their package and make the payment and fill
out the requirements? Should, I don't know, go and go and purchase. You wouldn't want that, right? But you want to ensure that whatever you're
asking them to do, should they pay and then
message you, right? Should they not pay
before they message you all of those
things You want to tell the buyer what to do next. All right, so we are at the end of the
framework and guess, but we are now going to
create or first gig, or should I say your
first gig, right? It's not my first gig, but I'm going to show you how to create your very
first gig. All right? So where do I see you? I'll see you in the next lesson.
13. Creating Your First Gig Seller Dashboard : Hi, welcome back. Now you're in my stellar profile and I'm just going to show
you how to create your gig. I'm not going to create
a gig from scratch. I'm going to show
you how to do it. And then I'm going to
show you the different areas using my gig. Right. So that you can get a good idea of what exactly do. All right, When you come to, you sell a profile, it should look something
similar to this, right? So you'll have the dashboard, my business growth and
marketing analytics. We're going to go into my
business and in my business, you have orders by requests, gigs, earnings,
fiber, workspace. You're just going
to go into gigs right when you go over to gigs, at the top it says get briefs. This is Fiber's new way of basically sending potential
clients to you well, so that you can submit
proposals, basically. Normally you used to
have by requests that is no longer so and so no. Instead of you
actually sending note, proposals, or sending, responding
to by requests, sorry. You know, get briefs to
your e mails, right? So you want to ensure that you have that on because
of course you don't want to miss out
on possible work, right? You want to ensure that you're also accepting custom offers. Again, that's a great
opportunity to make more money. You want to ensure that
that is on as well, right? Then if you look to the right, you will see where it
says create a new gig. That is exactly
where you want to go if you want to
create a new gig. Right at the top of the two, you will see where
it says active. I have three active gigs. No, it will show you gigs
that are pending approval. Gigs that require modifications
that you have in drafts. I have one gig in draft, probably a ti supposing you have gigs that
are denied Right. Meaning they were
not approved and you have gigs that are on cause. I have four on cause. Right. Because I tell
people all the time, I made most of my income
and I'm make in excess of $1,000 on a bad day. Well, on a bad month, even with one gig. Right. So you don't
need a lot of gigs to actually make money
on the platform. All right, So what
you're going to do is to create a new gig, right? That is what you would do if
you want to create a gig, that is going to be
your first step is to create a gig, right? When you create a gig
it's going to access four gig title category, right? Remember when we went about the different services that
you can offer on file? Remember we spoke
about the categories. This is where that information
is going to come in handy. You need to know which
category your gig falls in, whether it be the graphic and
design, digital marketing, writing and
translation, video and animation, music and audio. Then you also need to know the subcategory
that it falls in. Because remember, this is key for coming up in the search. Right? I haven't
selected anything. So that's why it's
not given that it's just select digital marketing and see what the
subcategories are like. Social media advertising, social media marketing,
guest posting, search engine optimization,
public relations, book and ebook marketing,
podcast marketing, all of these are part of a subcategory under
digital marketing. Then you're going to have
keywords or search tags. Again, remember this is how
you're going to get visible. You need to be able to be found
by your potential buyers. You want to ensure that you are basically
using the right words. Their customers are
using the words, well, the potential customers
in this is the words that your competition is
using and so forth. Right, then you're going
to save and continue. In the next video,
I'm just going to run through what the
different steps are so that you can know exactly what is going
to be expected of you.
14. Creating your first gig The Walkthrough PT1: As promised, I'm going
to be bringing you through my gig on five to basically show you how it was created and basically what exactly is included
in each section. I think that this
is a better method than actually
bringing you through the empty sections
where there is no information for you
to actually get ideas. A better understanding
of how it works, right? So the first thing for your gig is going
to be your gig title. And all five gig title
starts with I Will. So you do not need
to type I will, because that will already be
preset in the box, right? So what you need to say is
I will. What will you do? Whatever of service will
you provide for me? I said I will
research and create your customer avatar profile. I will be your
virtual assistant. I will save you time by
doing your data entry. I don't know what
you want to say, but remember it
starts with I will. It must flow, right? And then you're going to
go into your categories, and we spoke about that
in the previous video. Which category is your gig supposed to be in or which category your
service falls in? The subcategory. The service type,
my service type is consulting business
plans by persona. For me, it's a persona fab will give you some
recommendations for this. Just follow the
prompt at all times. Follow the prompt. You're going to use search tags or keywords. I remember why we said
these are important, right? These help you to get
found in the search. You want to use tags that
relate to what you're offering. So for me it's online research, target, Instagram, avatar,
Internet research. If they're looking for you, if they use any of those terms, then of course I'm
going to come up. Right then you're going to get the prompt to
save and continue. All right? All right, if I create, if
you were creating it would just populate
the next section. Next section is pricing. As you can see, there are five different
sections that you're supposed to create complete. So you have the overview, which is what we just did. You have the pricing option, you have the
description and FAQ, you have the requirements
and you have gallery right. In the pricing option, you have the option to basically set your
price. Let me go there. Right? You're going
to have the option to basically set your
price and fiv, they have what we call a
tiered pricing strategy or tiered pricing feature, which allows you to basically offer different packages, right? You have a basic package, a standard package and
a premium package. You can not do that and
just offer one package. And basically to take
the tiered pricing off, you just toggle this
button when it's off. Are selling only one service? There are no variation, right? When it's on, you're able to offer three
different packages. Let me just put it back
on because remember, this is my real gig, right? I need to put it back on, right? You have the basic package,
a standard package. It will ask you the
time that you want. How long will it take
for you to complete? What exactly is
included in this offer? You want to tick or select the things that are basically included in each package, right? Are there any extra? These are easy ways for
you to make more money. One of the easiest ways is to
offer extra fast delivery. That's easy, no brainer
way to make more money. However, if there are
services that goes with your standard service
that you're offering. If there are additional
things that a buyer could potentially want
that you can offer, you would make more
money by offering this as an add on as
an additional service. All right, we're
going to go into other parts of the
gig creation process.
15. How to create your first gig FAQ's and Requirements: Okay guys. You'll
see that a part of the gig description page is the frequently
asked questions. You, being a new seller, might not know what are the
frequently asked questions, but again, use your
competitor as your base. Basically, you're going to
go to your competition, look top competitors in your
space or in your niche, and you're going
to look at some of the questions that they use as frequently
asked questions. Right? You don't
want to say, okay, just because I'm a new
seller and I don't have any questions from my
potential customers or customers yet, then I do not need to
have frequent questions. Remember, we're
optimizing the gig, so we're ensuring that
all areas are properly filled in and they are doing the job that they're
supposed to be doing. Right. We want to
be able to convince our customers in all areas are the most viable option you are the most valuable
freelancer to work with. Right next you have a
requirement section. And in the requirement section, it is basically asking you, what is it that you need
from your customer, for them to basic? What is it that you need
from your customer for you sorry to be able to
get the work done? Right. So that is basically
what the requirement is and you can basically fill this
out based on questions. Right? So basically what you
do is just add questions. Um, so what is it that
you need from your bio? So let's say I have my gig. I sometimes ask a website. So I say, do you have a website? If yes, if yes, please share links. Right. And then you make
it a requirement. Because if you cannot do the
work without this thing, you need to make it required. If it is optional, you can
just uncheck the box, right? How do you want the response? You want to get it in free form, multiple choice,
or an attachment. In this case, it's a free form because I want the link, right. If it's multiple choice and
ask item to choose this, or this, or this, then you
use a multiple choice option. If it's an attachment,
they need to attach something that you need
to get the work done, then you choose attachment. Right. Okay. I know I have some
errors up here, but of course I'm
not going to use it. This is just for
guidance. Right? But let me just
correct the link. Okay. And I have grammarly on at all times because we
do make mistakes. Right? All right. All right. Instead of using same
because grandma is a funny to your website. All right? And that's it. And if you need to add another
question, you click Add. If not you just
click and move on. Right. Then in the next lesson we're going to go into the gallery. All right. So you'll see
what the gallery is about.
16. Publishing your first Gig: Okay. Okay, so we went through, we went through
the requirements. Now we're going
to go to gallery. And guys, this walk through
is supposed to bring everything together that we went through in the framework. The six step
framework supposed to bring everything
together, right? All right, so the gallery is basically you
showcase your work. The page will look like
this when it comes up. Right? Remember I told you
that you need three images. This is going to be like
your fiber Tom nail. Or your gig Tom nail, Right on line, You can see that. It says you can stop scrolling. No. Create a customer
avatar profile, increase engagement, reduce
a spend, increase sales. Remember, these
are the benefits, These are the things
that the customers want to achieve, right? Connect and confort, this
is what is at the front. This is what is
supposed to attract my buyers and basically encourage them to actually
click on the gig. And you'll also see that
I have a testimonial. Right. Or as you
call it a review. Well, I have two
reviews right on mine. For some persons,
your services may be better reflected or communicated through before and after. Some you can use video
reviews, video testimonials. There are different
ways to do it. Some people might
be using sample. If you have a portfolio, five does allow you to
upload a portfolio. Here it says you can
upload two documents, show some of the best work
you created in a document. You can only upload PDF. If you have a portfolio
and your work is best shown in a portfolio,
then you can do that. You can also use videos as the first thing that
buyers see of you. I'm told that videos better videos have been performing better all
over social media. But if you're not
very good at it, it's not like, it's
not a requirement, you don't have to do it
actually make sales right. But it is a good way
to enhance your gig. To optimize your gig, to make your gig better. And see where it says
videos can increase your user engagement by 40%
I do believe that is true, but if you don't
want to use video, it's not a requirement
to use videos. You go ahead and you
upload your image. And if you forget what
the image size is, remember we spoke about it
earlier in the framework. So you can just go back
there and find out. Go ahead, create your image. Wherever you create images, you can create it on Canva. Remember I said on Canva, I'm going to be creating another class to show you
how to create your gig, but not in this master class. All right guys, I
hope that this was helpful once you have
completed all of these steps. It will say similar to this because I already in that it's created
and published. If you are creating
your first gig, it's going to say
and publish, right? Not save and review you. Go ahead and save and publish
your first gig, right? I must say at this point, congratulations on
publishing your first gig. I cannot wait to see the
projects that you've been working on and see your
first gigs coming out, and just be able to give you the feedback that you require. Guys, let me see
those gigs out there. Because if you have
an offer out there, the potential of making sales is better than if
you do not have.
17. Skillshare class project (720p): Congratulations, you've successfully
completed all of the lessons in
this short course. These lessons were designed
to teach you how to create an optimized gig on
five for better conversions. It is therefore a no brainer that your project will
be for you to create your first or second gig using the six step framework shared throughout the course. It's action time, get excited, get going guys,
create those gigs. And remember to
share what you have created with me for my feedback. I can't wait to see what
you have created. Let's go.
Kerry Clarke
