Transcripts
1. Introduction: Hello and welcome to a
Facebook page creation course. My name is Rita and I
am a digital marketer. I've worked in this
field for 11 years and I am going to teach
you how to create your first Facebook page.
2. Why Facebook 2024: So why Facebook? Why do you really need to have a business page on Facebook? First of all, it's free, so
why not everyone uses it? That's another
advantage of Facebook, since everyone on it, people feel connected via
social media, potentially. I know that I can ask
any question that I want from the company when
they have a Facebook page. Even if they don't really have an option to
send a message, my first reaction is still going to go on Facebook and look for that message button
before I go to their website, to the Contact Us page. Another big advantage
here is to understand your customer because that's the way to get feedback online, that's the way to see who is
your customer, get viral. Sometimes people will share your content and
you will receive a lot of traffic from that
and a lot of customers, so don't miss your
chance to get viral. And final thing,
Whatsapp Messenger and Instagram are also
part of Facebook. You can get all of them
connected on one platform. This is the list of most
visited websites in 2024. Those five top websites are not changing their position forever. If you're going to
look at the data from last year or
year before that, you're going to see same
five top websites here. This is the number
of active users per month on each platform. Facebook is always on the top. Right after that
there is Youtube, and underneath Youtube we
have Whatsapp and Instagram, and they are also
part of Facebook. I think these are more
than enough reasons to convince me to start my
business page on Facebook.
3. Facebook Lingo: In this lesson, we're going to go over some of the Facebooks. Lingo, lingo on Facebook
is very simple. Once you start using Facebook
as a business owner, you're going to get familiar with everything here and tab, it's a menu on the
Facebook page. We're going to talk
about it in this course. Cover photo. It's a main photo on
your Facebook page. You're going to see how we
created a profile image. It's a small image in
the corner of your page. It's a very important image that represents your business CTA. It's called to action button. It's actually a main button
on your Facebook page, but CTA is also used for advertising on
Facebook timeline, It's a feed on your
Facebook page groups. There are Facebook
communities where your participate in
different discussions. You can also add a group
to your Facebook page.
4. Facebook Page Creation 2024 - New Page Expirience: In order to create your
first Facebook page, you need to start from
your personal profile. Right now I am in my
personal Facebook profile. You can see my feed. Here on my left, I have all of those
different options. And in order to start
creating your page, you need to click on pages. If you don't see it
among your shortcuts, simply click on more and you will discover it between
all of these options. Once you click on pages, you will see pages that
you admit on your left. And in order to
create a new one, simply click create a new page. From here on, follow
the instructions that Facebook provide
you step by step. First, give a name to that page. The name is very
important because it will allow people to find
your page on Facebook. Do your homework before
choosing a name. You can change it later, But once you start promoting your page and get
likes and followers, it will be harder to do
because it will take a few business days for
Facebook to approve it. So make sure you're choosing
a correct name right here. For this training purposes, I will choose a random name. Let's say I will
give it my name, Rita and digital marketer. Then there is a category. Category is required. Pick a correct category. This is also very important
if people are looking for a specific business type and not necessarily looking
for your business. For example, if you
are selling flowers or you're offering hairstyle
services in your area. So people might look
for that service, but not specifically
for your service. So make sure the category
is correct as well. Now, o here is optional and
you can always add it later. So if you don't have anything
right now to fill in, simply skip that step. Once you filled in page
name and category, you can click on Create Page. You will receive a message from Facebook that page was created, and now you need to fill
in other details to make your page life and to
make it look professional. Facebook has added something
that they call Page Health. And at this stage, when we don't have
anything on our page, it says fair compared to similar pages with
high engagement. And it's comparing our page
to the same categories. So that's why it's also
important to choose the correct category
because that's how you can know that your
page looks good and that you have everything you need in order to start working. What details should you fill in? Website, phone, e mail
location, and opening hours? Of course, if you
don't have a website, you won't be adding one here. You don't have to
fill in your phone. If you don't want to e mail, I would recommend filling it
in because you need to have some kind of way for people to be able to
communicate with you, other than just sending you
messages via Facebook page. If you have a location
for your business, then just leave it blank
and opening hours, that's somehow relevant for you. For example, if this
page that I'm making is for myself and I'm a digital
marketing consultant. So let's say I don't
really have any hours. I can work flexible
around the clock. Now, click Next, and here is a part where we
need to customize our page. This is also not necessary
to do right away, If it will take you some time
to create a profile image, to create a cover photo. So take your time
and just click next. If you have images, then simply upload them. Right here, I'm using different images
just as an example. And then one more
option to choose from is Add Action button. The action button
can be changed as well when we already
have our page ready. So if you don't want to
choose it at this stage, don't mind it, just
skip to the next one. I will just give
you a quick look, What do we have for
the action button? We have a lot of
different options today. Book now, sign up, start order, view
shop, get tickets. Well, there are a lot
of different options as well as Contact Us options. I strongly recommend
to use Whatsapp. If you have that, it's going to be your
business whatsapp. You need to switch your personal what's up to the business
one in order to use it. Call now send e
mail, Contact us. If I'm going to choose from all these options
for contacting us, I will choose either
send message, which is the simplest
one to set up, or send whatsapp message. Then there are other different
things that you can use, learn more, Watch now
and so on and so on. Once you're done,
just click Next Save. Take a look that page health didn't change yet
because we didn't fill in all the details
like website, phone. So the more details you have, the easier it will be for
your customers to find you and to get information
that they're looking for. Facebook does recommend to
fill in all of those details. And since Facebook
is interested to get your phone number and as many details about you as possible, they have this
step where you can connect what's up to your page if you
don't have whatsapp, if you don't want people to
send you messages, it's okay, you can simply skip this step. And then the fourth step here is to build
your page audience. You can invite your friends if that's something that
you're looking for, that will be a smart way
to grow your followers. And to grow your Facebook page by simply inviting your friends whenever you are
starting a new business. It will be a good idea to
tell your friends about that because they're going to be the one who will support you here. If you don't want to invite your friends, simply click next. The last step that you have for your Facebook page creation is stay informed
about your page. And you need to choose the way you want to
receive notifications. If you want to receive
notifications, I usually do not like
receiving them via e mail. And since this is
not the real page, and I'm just showing you
that for the class purposes, I will turn it off. Our page is ready, we can take a tour. If we are not familiar with Facebook preferences
and settings, I will turn it off. Take a look. This is how Facebook
page looks like. We don't have any content
here yet, and it's empty. We have zero likes
and zero followers. So this is how the basic
Facebook page looks like.
5. Change Cover Image or Profile Image: You can change your
cover image and your profile image on
Facebook at any given moment. In order to do that, you
need to be logged into your Facebook page if you are doing that from the start
from your Facebook profile. So make sure that
you are switching your profile with
your page today. This is how we log into our page from our
personal profile. We have our page
next to our profile. You will see this,
your page icon. Simply click on it
and you will get to your page settings in
order to change your profile. You will see this little
camera icon here. Just click on it. And you
can either pplad an image, or you can create an avatar. Edit Famil and so on. In order to edit cover Photo, you also have camera image here. Just click on it and choose
whatever works for you. If you want to
reposition this image, you can choose that
option and play with your existing cover image to
make it look even better. And don't forget to click on Save Changes
once you're done.
6. Facebook Page Health Status: In order to improve
health of your Facebook, just follow Facebook
instructions. You will see this message
right on your page. It will let you know what is your Facebook
page, health status, and Facebook will advise you, what other details
should you add to your Facebook page in
order to improve it? The steps are pretty simple. You need to add as
many information as you possibly
can to your page. Link your Whatsapp account, Facebook, like Whatsap account. Facebook. Like you to have other accounts than
just Facebook. So either it's Whatsapp,
it's Instagram. If you have a website
location and phone, and then introduce yourself by creating a first post and
inviting your friends, that's how you're
actually going to start making your page life
and promoting it.
7. The importance of the About Section: In order to make your page visible on Facebook and to make it look
more professional, I strongly recommend
to go to your about section and filling in
all of these details. Even if you don't have a website or you don't
have a location, you can fill in the list
of services that you are providing or to tell
something about your products. To tell something about your business or
maybe a price range. Be transparent and fill in the details about
your business. Describe your business and use different keywords
that your customers will use in order to look for services or products
that you provide.
8. Page Details Set Up: Next thing is necessary
for setting up our page is obviously filling
in all the missing details. We're doing that from
menu, Edit, Page inform. We're getting this
page where we can once again choose our name,
username, short description. So if my category is
marketing agency, I can go and say about
myself that this agency provides social media
advertising services. Since it's a short description, it needs to be one
or two sentences. It needs to be very
clear that will provide some basic idea
about my business. Don't go into a lot
of details here. You will have a
place to do that. Next step is contacts. If you want, you can list your phone or your
WhatsApp number. Lately it's been
very popular to have business Watson so that people can send your messages directly. Then the next thing is your
e-mail and your website. If you have any email, I would definitely
recommend you to fill in if it's not the
business one is your personal e-mail so
that people will be able to get in touch with
you for the location. It depends on top of
your business if you're working remotely and it
doesn't really matter. So you don't need to
feel your location. You just select the option. My page doesn't have allocation. Then there is a service area. If you travel to provide goods or services
to your customers, select up to ten
neighborhoods, cities, or regions to define
your service area. This is something that
will help you with your page research on Facebook. It means that if
you're going to go to New York to provide
your services There, you go into list New York
as your service area. People who are looking
for your type of services will easily
find you there. But if you are providing
services over the world, you don't really need to fill it in additional location details. There's your page, have
a physical location, the geo customer scan visit. It's kinda like Frequently
Asked Questions You just need to filled in. So if you don't have location, you're obviously select No. Does your page travel
to its customers? Know, can customers buy goods or services online and then
you just choose yes or no, even if you providing
remote services, you'll probably have
your work hours so that people can book a consultation with you
or some kind of lesson or just book one
of your services. So provide your
working hours as well. If you are selling
products online, I don't think that
you really have any work in hours and everything pretty
much works automatically. You are going to select
all always open. If you're going to select
Open on selected hours, you will have an
option to choose which they are you're
working on, and so on. If necessary, you can
choose, for example, from 12 to four
or m and then you have a break and just
start working at, let's say 06:00 AM. I know these are crazy hours, but I'm showing you
this just for example. If you have a break in
the middle of a day, it's possible to split it the way that Facebook
will display. You're correct. Opening time, temporary
service changes, open with service changes. This business has new or change Sara's pickup delivery
online service, temporary closed,
operating as usual. This menu actually
edit here. Guess why? Because the COVID, so if this is something that is
impacting your business, please make sure you're
using these options. For more. We have privacy policy
if a publishable. So if you have a website, just use link from your website. Impress him. This is an option in certain
countries such as Australia, Germany, and so on. Business may be required
by law to include a statement of ownership
on their web presence. So if this is something that is row one
for you, please don't. Product, this is
an option field. List the products that
your business offers here and the limit is
2 thousand characters, additional information up
to 50 thousand characters. You can list here the
services that you provide, the products that you provide, any additional information
that will help your customers to decide
about your business. This is at very cute addition to every Facebook
page, a QR code. So if you're using a flyers or no posters
for your business, if it's local business or
you have business cards, you can add this little
QR code from Facebook. That's, it will allow people to find you easily price range, you can choose one
of these options. Urine say obviously,
you can change to whatever currency
is relevant to you. And other accounts like
Instagram, twitter, YouTube, WhatsApp, if any of these are
necessary for your business. So please provide
it here so that it will be easier for your customers to
get in touch with you. Please notice that there
is no Save button. Whatever you're
feeling on this page, It's alright, It's already
saved automatically.
9. Call to Action Button Set Up: Let's start setting
up the action button. This is the main button
on your Facebook page. Everyone who visits your
Facebook page or will probably click on this button in order to perform some kind of activity. Which kind of activity
it's up to you. Let's set it up. Let's click on this
button and see all the options that
Facebook provides us. There are a lot of
different options here and every business can find the button on that
suits best to them. There is one that called Start order for the
restaurants book. Now if you want to book a
consultation, a lesson, or whatever you're offering, which requires to
book your time. Col Now, button. Contact Us. This button allows you
to list your website or your landing page in
order for someone to contact you via that. And there is send message via Facebook or
WhatsApp or even email. There are a lot of
different options here. The most popular options
are send message, The Facebook, or via WhatsApp. So let's proceed and take
a look how to do that. You simply click on that option. And in the next window, Facebook offers you to
list few questions. Look at this as a frequently asked questions
on any website you go to. So I recommend to list at least few questions that are relevant
to your business. This is a very good
conversation starter. You can also leave it as blank
just by clicking here and closing this question and then just go ahead
and click Save. But in that case, everyone who will
want to reach you, who just need to
click on the bottom. So let's test it out and the
conversation will be empty. So if there is something
interesting that you can put here in order to start a
conversation about the price, about the opening hours, about your services, to
just list a question. If you want to edit this button, simply go here and
you can choose to edit it or deleted and
choose another one. So if you go to Edit, you can actually choose
another action from this list. Let's say we want to
choose Send message. We have WhatsApp. So we're
going to click here. And the next step
is going to be for us to provide our phone
number and that's it. That's so simple. Clicks and our main
page button is ready for any of these
buttons is pretty easy. Facebook just takes
you step-by-step. Only. The Follow
Me button doesn't really have any steps
when you choose it. That button is already on
your page and that's it. You don't need to
do anything else.
10. FB Page Template Set Up: Now when our page is created, it's time to fill it up with
all the necessary details. And we will start
right from the top. If we have uncover image
and we have our profile, it's already 50% of the work, the name of the page,
and the category. Now, we can create a username. It's not necessary,
but if you are a blogger or a
famous individual, you can use this
nickname as well. It provides you an additional
level of exposure. Use it as a keyword for your Facebook page in
order to use a username, just click here and
choose a username. It's a similar process
to when you create your username or
for email address. The next step is to
set up the template of this page suitable
for your business. Not everyone is
offering services and not everyone wants
to have reviews. So we're going to go to
settings right here. And inside settings we're going to use templates and tubs. Right now you can see
that template that Facebook is offering
is called services. We can change it
either from here, we can choose whatever
template is suitable for our industry and
business category, non-profit business
restaurants and so on. Or we can manually choose whatever is actually
needed for our business. So we just close templates
and we go to tabs. Right now you can
see that it's blue. It's on if you don't need it, you just close this. There is a reviews so we
can close it as well. Sharps offers, just choose
whatever works for you. If you don't need this, you just turn it off. Then there are photos, videos, which you can change. Its default option for
every Facebook page, events, you can
change it as well. Not every page needs events. So just free options are
rarely default options, photos, videos, and
about that's a minimum. What you need to have on your Facebook page
if you're just starting and you're not sure if you're going to need
shop or offers. It's all right, you
can turn it off for now and turn it on later.
11. Offer Creation for FB Page: If I would like to add an offer, I would go to
templates and tabs. I would turn on an offer. I will go to my
homepage to set it up more offers in the offer menu, I can create an in-store
offer for customers. It means that It's
kind of a coupon that customers can
use in the store. If I'm going to create an offer, I need to choose discount type, either it's presented chores, door of free product or service,
free shipping customer. For a customer, it's actually provides me with more options. I just name product or
service named my discount. And I describe it. If I sell heads, for example, I can say if 50%
of and here I can subscribe for all the
red heads in the store. And I need to provide a photo. Otherwise it won't be
attractive option. You can see here on the
preview it will look really good if you're going to create
this offer with an image, shorten, just upload
an image for example, this is what regard
I would go with a little bit longer
name here or so on. In the store. It will look more appealing and probably provide more
information here, starting from $10 and so on. I will put only
relevant information about pricing and about
discount and above.
12. Service Creation for FB Page: We already saw that there are a lot of
options for a tops. And I would like to go over a few additional tabs here just so you will know how
to set them up properly. If we go to services, we will turn it on and it
will appear on our page. And in order to edit that tab and add different
services there, I will go from my
homepage here more, and then go to Services. Here I will have
two buttons that will say exactly the
same ed services. So that's how I start. I just click on the button
and add my service. It's pretty easy. It's not really requiring
any technical setup, is just choosing a name of
service that you provide, for example, Facebook,
advertising. Then there is a fixed
price or starts at us, surprise, surprise, free
customer and so on. Forecasts on just custom price. And for the fixed price. Same idea, just a number. So let's say we
are going to $500. Product description
needs to be short. It needs to be clear for
our Facebook advertising, I would say. And ties monthly. They're using
Facebook Show service since it's not really required
for this type of service, I can turn it off, but if it's just one hour long, so for example, I would say an hour would choose
here one hour. Definitely show service. It means that you can
add different services, but sometimes
they're not active, so you can turn them off instead of just
deleting the service. Block extra time, it's
before the appointment. And you can add an image. I recommend to add some image for that service to stand out, don't just use a blank
page. Add an image. In this case, image should
be some kind of logo or maybe an actual image that you create specifically
afford that service. I click on Save, and here it is. Here's my service. When people will go to my
page and go to my services, they will see
Facebook advertising and price per hour and
short description here.
13. Profile picture or Logo: In this lesson, we're going to look at some profile pictures and we're going to see what's working goods and what's not, and what should you use
for your Facebook page? Take a look at this profile, images or logos you can recognize right away
what's going on here. They all look cute. Some of them look
more professional, some of them look
less professional, but they all look good. Then let's take a look
at this profile images. Do you feel that something
is missing here? Let's take a look at
all of them together. Do you see the main
difference between this profile photos and we're not talking
about the beauty here. It's not really the goal. The goal is for your
profile picture is to represent your business. It means that if
it stands alone, people need to
recognize that it's your business, it's your brand. Because on Facebook,
people often share posts. They send it to their friends. We're WhatsApp,
Messenger and so on. And the only thing that
they are going to see with your content is
your profile picture. It means that when stands alone, it needs to represent
your business. The logos on the
right or profile images on the right that represent their
business perfectly. You can see the name
of the business, you can see the logo itself. So if you're going to see
it on local coffee shop, you're going to recognize it. When images on the left, they don't really mean anything. You have no idea was the name of the brand or if it is a brand. Some of these are just
images that someone just took and uploaded to
their profile picture. It means that they
didn't even try. You can see that images are not really customized in order to be a good profile picture is just a regular image uploaded
instead of profile picture. Some of them are logos
with super small text where you can't really understand
what's going on there. The text is too small, the colors are not really suitable to be in
the profile picture. Profile picture is
the first thing your customers see when they
visit your Facebook page. Make sure it's clear. Make sure it's represents
your business well.
14. Cover Photo: In this lesson, we're
going to look at different cover
photos on Facebook. And we're going to learn how
our cover photo should look. I would like to show
you some big brands and a few small
businesses as well, just to see what's the
difference between them and to learn what should you do
with your cover photo. So for example, there
is a Coca-Cola. If you go into look
at their cover photo, you probably going to
recognize this brand just by the colors
and by this curl, it actually reminds
you Coca-Cola, but since it's a big brand, they don't really need
to add anything else. They don't have a
text or anything other than just the image here. We're going to take
a look at a care. They also have just an
image without any text, but the image is very clear. We can see different
furnitures and we can recognize that there
are style right away. Here is a Turkish
airline page and you definitely know that this
is Turkish airline page. They don't advertise
anything under cover photo. They simply want you to recognize their page
just from their image. The advertising and content
comes on the page itself. On cover photo, they keep it clean and they keep it clear. Airbnb also shows you
a very clear image. They offer you experience in different places in the world. So this is what you see
on this cover image. Here's just an example of
small dentist office in UK. You can see how they used
their cover photo here. They're using it to
display their websites and to let you know what's
their doctor's name. But in my opinion, something is missing here. You don't really
understand just by looking at this image that this
is a dentist clinic. You need to read it in
the name of this page. This image is actually
more suitable to someone who is in
real estate business. Here's another example of
marketing agency in New York. As you can see, you can clearly understand
that this agency is located in New York just
by looking at this image. And then there is
a text that helps you to understand
what's going on here. Creative and digital
marketing agency, that's a good way of
using your cover photo. But it also takes
you a long time to understand what's
going on here just by looking at this cover photo
because you still need to read the text on it in
order to understand that this is actually
a marketing agency.
15. How to create your Logo/Profile image: When you're looking
to create a logo for your Facebook profile image, you should think about
it as a serious logo, which are going to
represent your business. That's why if you are
not a graphic designer, you should hire one. When I need to hire a professional to
create a logo for me, I'm using either
fiber or upward. I'm using these
two since they're secure websites and I think
they're super easy to use. We're going to start
with fiber on fiber is super easy to find
someone to create a logo. You just type in the
search panel logo and click Enter and you will find a lot of
different results. Their system is actually
showing you step-by-step how to choose the perfect
designer for your logo type. First of all, you
select a logo style. You are a person
with unique tests. So probably if
you're going to look at all of these logos, you're going to like
some of them and you're not going to like some of
them for different reasons. You don't really have to
explain it to anyone. It's your logo. Just choose
whatever looks good to you. There are a lot of different
options to look for. When you're done,
you will receive option for a graphic designer, which eventually
will end up with how much are you willing
to pay for that logo? After I switched it to dollars, I even a guide to M category where I can
choose if I want to pay under twenty-five dollars
between 2550 answer on the advantage of this
site and the point of fiber that they're offering
services for just $5. So maybe you can find something
for really low costs. Maybe you can, you can even find something with a
super low budget. Just go over just
a find your group. Just find your suggests,
find your graph. Just find your graphic designer. Click on him. When I find my graphic designer, I just, in order to actually choose
your graphic designer, you need to go to each. On Upwork. It also works in a similar way, but here you just choose your category,
design and creative. You open a task for
your logo creation. You choose a budget
for this task. Designers who are
willing to do it, we'll apply for this job. So you will just go through
all of their birth volumes, will choose which one
is working for you. That's how you create a logo.
16. How to create your Cover Photo using Canva: Camera is a great website to create any design for
years social medium. And the best thing about
it is that they're already know that
people use them for this specific purposes. If you just go to
Convert creates a user, you don't have to
pay for anything. It's absolutely free. Since Facebook
cover photo isn't a one of these popular options. Just going to look for it. Just type Facebook cover. This is nerve. Here you go. This is the size of cover that Facebook is
currently requires. These are templates that you
might use for your cover. You don't have to use the exact image that
they are offering here. You can just use the design and you can edit it to
your specific page. So for example, if you use verbal colors are
for your business, and it's something that
looks good to use. So you can just click here on this image and
start working on it. Please notice that there are
science of dollars here. This, it means that this
template contains paid elements. We can easily filter these templates down so
you won't get confused. So let's just say free. So for example, I like this one, digital
marketing experts. Those very nice. It's actually pretty easy
because whatever you click on is an edible element. Discover for the actual
contains two different images. And within those
images there are some different
elements like these, arrows over here and text
with different fonts. So here's just one font
type and here's another. And we can change
everything here, including the text color and this elements color, this image. We have templates which
we already choose. Then on the left
we're going to work with elements,
different elements. There are wines, arrows
and all sorts of stuff. As you can see here. These arrows came from these
elements are so you can either go category by category and find
something suitable. Options are unlimited or just type here or whatever
you're looking for. Then there are uploads. You can upload different
images from your computer. I already did. I'm going to change
this image instead, so I'm going to put it
here and see how it looks. It doesn't really
look that good. Let's see, maybe this
image can look better. When you're finished
with your image and you're happy
with your results, or you can just click on Share. And you will have
a download button. So you're going to
click on that and just download your image. You have option to share that design with
others if needed. And here you go. This is the cover photo that we
created for Facebook page.
17. Create Cover Image in Canva for FREE: Let me show you how
you can use free canva account to create
Facebook cover image. In the middle of my screen
I have a sewage bar, so I'm going to type in
Facebook cover image. Here you go. Facebook
cover image. There are a lot of
different examples that I can use in order to create
cover image for my page. You can start literally
from anything you can use, whatever style you like. There are a lot of different
amazing images here. Look at this, this is gorgeous. This can be super cool. For any blog or the business
oriented cover images, I think I would choose this one. Yeah, I like it. If you're
not familiar with Canva, their interface is really user friendly and it's intuitional. You can understand simply from all of these icons
what each of them do. Simply go through every
option that you have here. You can upload image, you can draw something on
the image by yourself. I don't think this
is really necessary. I usually use, there are a
lot of great options here. Headlines, Subheadlines. You can also change the font and the size
of the text as well. You can Upload Image option to upload your images and you have a lot of different
elements to play with. You can filter them out by different categories by
free or paid membership. And you can search
whatever you like here. I'm going to use this
image and simply change this photo to my photo. I've already uploaded an
image of myself here. I'm going to switch it with. This definitely doesn't really look perfect because I do
need some background here. Let me try it with
another image. So let's say if I have an
image with a background, it will look better. And for the text, I'm
going to customize it. Once you're done, you simply
click on Share and download. Don't change file type from PNG, it's suggest it's best recommended and it's
really good image quality. Now I'm going to upload
this image to my Facebook. As you can see, it doesn't
really fit perfectly here, but I can move it around to
position it better once. I'm happy with the results. I can save it, obviously, if you don't really see all
the necessary context here, you can go back to Nba and edit it the way it will appear
on the cover image. So you can move all
of this information, the phone and the Call to Action button perhaps
here to the right, so it will fit into the
cover image on Facebook. And click Safe in order
to save your changes.
18. Difference of the Page Roles: In this lesson, we're going to talk about different patrols. There are a few different
page roles that you can choose for
your Facebook page. There is obviously one
that is important. It's admin. You have a
full access to your page. And when you create your page, you're an admin automatically. Then there is an
editor who has also a full axis except
the role management. He can post on your page, he can see different data
on your page and so on. So editor is a second
in-charge after admin. Moderator is just someone who
takes care of messengers, comments, and he can then people from the page if
needed, advertiser it. Someone who can use your page in order to advertise something. When you hire an advertiser, you should provide him
with access to your page as well as with access
to your ads manager. Analyst is someone who can view the insights on your page. Report to you what's going on, what works, what doesn't
work, and so on.
19. Manage Page Access: If you would like to add other people to your
Facebook page to let them help you with your Facebook page promotion
or with content creation. The way you do it is from
your Facebook page menu, simply clicking on
professional dashboard. From here, you have all of these different
options on your left. The one you're looking for
is called Page Access. Here you can provide
access to new people simply by clicking a new next, then either searching them
by their name or e mail. When you find them, you can decide which access you
can provide them with, either access to advertise or to create content,
or full control. And then click on Give Access, and they will receive an
invite to manage your page.
20. Set up automatic messaging: In this lesson, we're
going to set up automatic responses
for your page. We're going to start, we're going to
click on Settings. We're going to proceed
with messaging. Let's look at different
categories that we have. First category that
we're going to look at is General Settings. Use the Return key
to send messages. It's very simple. Either you're going to use Enter key to send a message
or you don't, then there is a stars and
message conversation. I recommend to leave it
on because every tire, when someone wants to
send you a message, they will receive
at this greeting. You can customize this
gradient as you want. Click on change. And to make your own
greeting that works for you. You can use customer's name, customer's last name, full name, or a Facebook page link. It's customized message. So be creative but be
short and be clear. When you're done. Don't
forget to click Save. Then the result during
a message conversation, click on Setup and we're getting to inbox automated responses. There are a lot of
different options here. Don't forget that
you can work with WhatsApp messages and
Instagram messages as well. Since this is a demo page, I didn't add my whatsapp number
or my Instagram account. But if you already
connected with your Instagram and
your WhatsApp, you will have different options here so that responses
can be sent. We have WhatsApp or via Instagram messages and not
just a Messenger on Facebook. The setup is exactly the same, but you will have an option or to choose
different platforms. Here we are going to
start with instant reply. Reply works when someone
is sending you a message, you can reply automatically with information which is
relevant to your business. Facebook allows you to
use up to 500 characters. You don't need to do that. It's a messenger. People are looking at this
message from their mobile. It needs to be short, otherwise people won't read it. So you can customize
this message and you can add maybe emojis because
they work great on Facebook. Everybody likes emojis. You can add customers,
personalized messengers. I personally like to
add a first-name. I think this option
makes it very friendly. If you're using a full name of your customer, it's very formal. Don't forget there are
sending you a message, it's like private message. You usually use messenger to send a message to your
friends on Facebook. So it's very, very personal, It's very friendly to be light, be sure it and be clear, try to create a positive
experience for your customers. Then there isn't a
way Message option. You can create a very message. If you are away from your inbox, then there is a frequently
asked questions. I find it a super interesting
option, it's super helpful. We're going to
select messenger and we're going to start creating
different questions. So you can click here and
you can create a question. Let's use an example. Do have a store. No, we didn't not know. We do not have a physical store. We only have an only shop. I can add an action button here. I can add media if it's
relevant, image, video. And I'm going to
save my option here. So let's go to frequently
asked question. And we already have
question number one. We can add a few questions here. You can add up to
free equations. Otherwise it will look really distracting on the
messenger screen. Then there is an option to
add automatic respond to a comment depends on what
keywords this comment is using. This option doesn't
work for everyone, but if you're an online
store, for example, and you sell heads, you can use this as a
keyword and you can create a special message for that
person contact information. Whenever someone is
asking how to content, you can add your content in this message Location
hours job application. And then there's even a
custom keyword option, which means that you can create message based on
different keywords. If you're going to
click Create, Name, this option, and the platform
is messengers, of course. And you're going to use up to five different
keywords or phrases. And you're going to
create a custom message for someone who is using these keywords in
comments on your face.
21. Facebook Insights: In this lesson,
we're going to talk about Facebook page insights. It means that when your pages are active and
to post in a content, you would like to
know what's going on, what's working,
what's not working? What should you post again? What topic you should
talk about and so on. How do you know these things? Obviously, but
looking at your data. And to do that by
going to insights, I'm going to use my active page for this lesson so that you will see all the data that you
can receive from your page. The insights option is on
your left, it's over here. And now you are looking on all the data that you can
receive from your page. This is the data from
last seven days. You can look at this data here. It's very comfortable
to look at it here. You can see right
away what's going on, or you can export
it to the Excel. First of all, you can
change the date range here. If it's not seven days, it's 28 days today or yesterday. Since this is a graphic display, it doesn't really allow
you to customize to much. Use this view to just
analyze what's going on, on your page for the last week. What data you can
actually get from here, actions on your page. It means when someone is clicking on your call
to action button, page views, we're talking about Facebook page, not your website. Page likes ostrich storage. If you have any recommendations, if someone is sharing
and recommending your page, post
engagements videos. If you have videos, you will see the data
here more accurately. Free second, video views
then page followers. If you're up, if you down, this is the quick
view that you're getting from your
Facebook Insights. Then if you're going
to scroll down, you're going to receive data, five most recent posts. Then you're going to receive data about the pages
that you are watching. You need to add pages first. So I recommend to add different pages that are competitors to your business
and look how they're doing. How many likes are they getting, how many engagements, and so on. This data might teach you
if there are growing, growing fast, probably
they're doing something good. So you can go to their page and you can analyze what
are they posting, what kind of images do they use? What kind of video do they use? I may be copied some
of their tactics. If you want to go
deeper into the data, you can continue to
different categories. Over here on your
left, for example, you can go to followers
and see what's going on. This actually allows you
to choose customer's data. You want to look at the data
from just seven days ago. You can go as far
as you want and you can play with the data
as much as you want. You can see here
number of followers. You can see if it was
growing or downgrading. You can see if someone
isn't following you, if it comes from organic or
if it comes from paid ads, you can see where it happens, how your customers are
starting to follow you. In addition to that, you can take a look at likes or reach on
your Facebook page. It's similar to followers. You can customize a time range here and you can see
if it was organic, if it was paid and
how it's growing. Page use same thing. Choose the data up here and see what's going
on on your page. What's interesting
here is posts. If you're posting
frequently on your page, you can take a look
at what's going on and that's how you know
what's actually working. You can see the
amount of engagement. You can see post type. You can see it's already. If you see that one
post is doing really, really great, you can
actually duplicate this post. What I mean by that is to
create something similar. Maybe you should continue
talking about this topic, or maybe you should
use a similar image or maybe a similar
call to action button. Try to change just
a little thing and see if it still works. If a CIO provides you with a good amount of engagement,
Other than that, you can see what's going on
with videos on your page, who is actually following you. This information can
be very helpful. For example, in my case, I can see that more men than
women are following my page. I can see that their
age groups are from 25 to 44 years old. I should keep it in
mind when I'm going to create posts on my page.
22. Start working on your Facebook Page: Now, after you created
a Facebook page, let's see how you use it. After logging into Facebook and seeing your
personal profile, click on your profile image in the right corner and you're going to see pages that you own. If you don't see the page
that you own, a this list, simply click on See All Profiles and choose the page
you are looking for. Click on your page. Now, as you can see my logo, my profile image
has changed and now I'm using Facebook
as my Facebook page. And in order to get
to my Facebook feed, I'm going to click on
the image on my left. And now I'm able to
use my Facebook page. Please notice that any
post I'm going to post is going to be as
my Facebook page. It's not going to be as
my personal profile. Now if I want to switch, I simply click on the profile
image in the right as well, and I'm going to
choose my profile.
23. Congrats!: Congratulations, you've
finished this course. I hope you already have a grid Facebook page
for your business. If you're interested
to know how to create a great content for your
Facebook page and manage it, or how to promote your
business on Facebook, you should check my other
courses on Skillshare. Thank you for watching
and have a good day.
Rita Zinger, Digital Marketing Expert
