How to Build Social Media Strategy using ChatGPT | Gurpreet Singh | Skillshare
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How to Build Social Media Strategy using ChatGPT

teacher avatar Gurpreet Singh, Digital Marketer | AI Content Creator

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Introduction

      1:45

    • 2.

      What is Social Media Strategy?

      2:55

    • 3.

      Importance & Benefits of Social Media Strategy

      8:00

    • 4.

      Overview of ChatGPT

      6:26

    • 5.

      Applications of ChatGPT in Social Media Marketing

      4:53

    • 6.

      Finding Target Audience using ChatGPT

      12:44

    • 7.

      Content Creation with ChatGPT

      12:59

    • 8.

      Developing Content Calendar with ChatGPT

      6:48

    • 9.

      Social media meterics to analyze

      6:32

    • 10.

      Final Thoughts

      0:41

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About This Class

This course is designed to equip you with the skills and knowledge necessary to harness the power of ChatGPT, an advanced AI language model, to create and implement an effective social media strategy.

This course is perfect for marketers, entrepreneurs, social media managers, content creators, and anyone interested in mastering the art of social media marketing. No prior experience with AI tools is required.

By the end of this course, you will have a robust social media strategy that will help you connect with your target audience, generate engaging content, and achieve your marketing goals.

Key Points of the Course:

  1. Introduction to ChatGPT and AI in Social Media Marketing

    • Understanding ChatGPT: Capabilities and Limitations
    • Overview of AI in Social Media Marketing
    • Setting Up and Using ChatGPT for Social Media Strategy
  2. Finding and Analyzing Your Target Audience Using ChatGPT

    • Identifying Your Target Audience
    • Utilizing ChatGPT to Gather Audience Insights
    • Analyzing Demographics, Interests, and Behaviors
    • Creating Detailed Audience Personas
  3. Brainstorming Content Ideas for Social Media

    • Generating Content Ideas with ChatGPT
    • Aligning Content Ideas with Audience Interests
    • Using ChatGPT for Trend Analysis and Real-Time Insights
    • Creating a Content Idea Bank
  4. Generating Detailed and Engaging Content

    • Writing Compelling Social Media Posts with ChatGPT
    • Crafting Engaging Captions, Hashtags, and Calls-to-Action
    • Producing Long-Form Content: Blogs, Articles, and More
    • Visual Content Ideas and Graphic Design Tips
  5. Developing a Content Calendar

    • Importance of a Content Calendar
    • Using ChatGPT to Plan and Schedule Content
    • Balancing Different Types of Content (Informational, Promotional, Interactive)
    • Tools and Software for Content Calendar Management
  6. Analyzing Social Media Metrics for Better Optimization

    • Key Social Media Metrics to Track
    • Using ChatGPT for Social Media Analytics
    • Interpreting Data and Making Data-Driven Decisions
    • Continuous Improvement and Strategy Adjustment

Who This Course is For:

  • Marketers: Looking to enhance your social media marketing skills and leverage AI tools for better results.
  • Entrepreneurs: Seeking to build a strong social media presence for your business and engage with your audience effectively.
  • Social Media Managers: Aim to optimize your social media strategies and streamline your content creation process.
  • Content Creators: Wanting to generate more engaging and impactful content that resonates with your audience.

Meet Your Teacher

Teacher Profile Image

Gurpreet Singh

Digital Marketer | AI Content Creator

Teacher

Welcome to my corner of SkillShare. I'm a YouTuber, AI content creator, and digital educator on a mission to help creators and entrepreneurs leverage AI and automation to create effortless content.

With years of experience in YouTube growth, social media marketing, and AI-driven workflows, I specialize in teaching how to automate content creation, streamline workflows, and use AI tools like ChatGPT & Canva to produce high-quality content faster.

Whether you're a content creator, freelancer, or entrepreneur, my courses will help you unlock the power of AI to boost productivity and creativity.

Join me on this journey, and let's master AI-driven content together!

Follow me for the latest updates, AI tutorials, and exclusive insights on how to work smarter, not h... See full profile

Level: Intermediate

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Transcripts

1. Introduction: Guys, welcome to my new tutorial on how to build social media strategy with a GPT. Leveraging Cha GPT for social media marketing success. So in this tutorial, you will be going to learn each and everything you need for creating a winning strategy for your social media. I am Gurpre and I will be your guide throughout this whole tutorial on how to build social media strategy with ChagpT. I am a digital marketer, content creator, and EI expert, and having years of experience in this industry, I will teach you how you can create winning strategy and how you can achieve success on social media. So in today's, digital age, having a strong social media presence is crucial for businesses, creators, and personal brands. It's how we connect with our audiences, showcase our products or services and ultimately drive sales and growth to our business. You all know that having a social media presence in this today's digital age or AI era is very crucial, and you all are thinking about, we want to grow our business on social media. We want to grow our followers. We want to drive more sales to our businesses. But without having the right social media strategy, it's very difficult to get in front of your target audience. This course is designed for those who want to grow on social media who want to use GPT for the social media strategy for content creation, for Hashtag research, for audience research. From finding your target audience using JA GPT to setting your goals for the campaigns, developing a content clendar, and analyzing your social media matrix. In this tutorial, I will be going to teach each and everything you need for creating winning social media strategy. Let's begin this tutorial and let's move on to the introduction section. 2. What is Social Media Strategy?: Our first topic is what is a social media strategy. In this video, I will be going to cover each and everything about social media strategy from a basic introduction of social media strategy to the key points which are included in the social media strategy. Let's see what is a social media strategy. A social media strategy is a detailed plan that outlines how a business plan will use social media platforms to achieve its marketing and communication goals. Social media strategy is all about a detailed plan. You have to create a detailed plan for your social media. If you have a business or brand, you must have a plan for your business like which products or what is your target audience, how you reach your target audience. Same in the case of social media, you have to create a strategy, you have to create a detailed plan by which you can easily grow on social media. Social media strategy includes you have to choose which type of content you will upload on your social media channel so that you can reach your target audience, like how to find your target audience on social media. Are billions of active users on social media like Instagram and Facebook, so you have to firstly define your right audience for your brand. And then social media strategy also includes what's your marketing budget, how you reach your target audience with the help of ads or campaigns, how you add hashtags in your post so that it can reach wider audience. It can gain more attention or reach on social media. That's all about social media strategy. Basically, this is a broad concept. I think that now you have the basic understanding of social media strategy. Social media strategy covers everything from defining objectives and identifying target audience to creating content and measuring performance. As I've said, that social media strategy includes everything. Firstly, you have to define your target audience, define your objectives and goals. What you want to achieve from social media, you want to grow your audience. You want to generate brand awareness, or you want to generate more sales or leads for your You have to identify target audience for which age, which category, you will define your target audience, and then it will also include creating content. What are the different type of content forms on social media, which are very popular and easily gain a lot of attention from users. Then you can easily measure performance. Because at the end, you have to measure performance for your strategy how your plan will work on your social media. If your plan does not work well, then you have to change your plan, you have to change your strategy. You have to add new things. New key points in your social media strategy so that you can gain more attention and more followers and ultimately, your business and brand will grow on social media. This is the concept of what is a social media strategy. In this tutorial, I will be going to cover each and everything by which you can create a winning social media strategy for your social channels and your brands. Let's jump on to the next 3. Importance & Benefits of Social Media Strategy: This video, I will going to cover the importance and benefits of social media strategy. Firstly, I will be going to cover the importance of having a social media strategy. Social media strategy is very crucial for businesses, those who want to grow on social media and gain more attention and more business growth. The first one is social media strategy provides clear directions. Social media strategy provides clear direction in the two ways. First one is by objective setting, and the second one is roadmap creation. For objective setting, social media strategy helps businesses to establish clear achievable goals that align with their business plans, by which they can easily focus on their tasks like uploading different type of contents on social media and reaching the target audience using paid advertising. The next one is roadmap creation. Social media strategy also offers a structured plan, which is a detailed plan for different social media activities so that they can achieve all the marketing goals by focusing 100% on their efforts. As you can see that social media strategy provides clear direction to the businesses. The second one is ensures consistency. Social media strategy ensures consistency. If you have a detailed plan, if you really want to grow on social media, then social media strategy helps to ensure consistency for your social networks. Like you consistently upload content on social media, and you can easily engage with your audience because you are consistently uploading content. Your audience is active on your social media so that you can easily grow on social media. So by having consistency on social media, you can easily maintain a consistent tone and style across all platforms like which you have selected for your goals and for your objectives. Apart from this social media strategy, also help you to build brand identity and trust. You consistently aplod content which is well engaged and good content, then your audience will be automatically engaged with your content. They can ask questions about your business or brands, and you can easily connect with them in a personalized way. So that's way social media strategy also ensures consistency for your brand and for your business on social media. The next one is maximizes resource efficiency. Social media strategy also helps you to maximize resource efficiency by budget allocation and time management. By budget allocation, social media strategy help you to effectively budget by focusing on the most impactful activities and the platform. Like if you are running ads and if you are running campaigns or for your social media, then you can easily monitor like which campaigns or ads are running well and which are not running well. Then you can easily deactivate those ads which are not running well. Not gaining a lot much attention. By this way, social media strategy also help you to maximize your resource efficiency. Also, time management plays a important role in social media strategy, because it will help you to optimize the use of time by prioritizing tasks that contribute directly to your goals. You have to monitor each and everything for your brand. Budgets, time management, and the next one is enhances audience engagement. Social media strategy also help you to enhance the audience engagement on your social networks and on your social channels. Because of two reasons, the first one is targeted content. Social media strategy enables the creation of content that resonates with your specific audience, which is your target audience, you have specified for your brand, leading to higher engagement. If you upload content which is related to your audience and which resonates with your audience, then you can easily get higher engagement rates. And the next one is interaction and feedback. If you upload content for your targeted audience, then it will be easier for you to focus on the feedback for your brand and businesses because these are the real audience, and they can comment real feedback on your post and for your brand. So by this way, you can build a loyal community on your social channels, which will help you to grow your business. The next one is data driven decision making. Social media strategy also help you in decision making with the help of real data. Social media strategy tracks key performance indicators to measure success and adjust strategies accordingly. If you find any gap in there, then you can easily adjust your strategies, then you can easily change your strategies so that you can get more attention. Media strategy also utilize data to understand what works and what does not, which allows you to continuous improvement on your social channels and on your social platforms. These are the importance of having a good social media strategy. Now it's time to discuss about the benefits of a social media strategy. The first benefit is increased brand awareness. The social media strategy help you to increase your brand awareness, which enhances brand visibility and reach by consistently engaging with your audience. You are following a detailed plan and strategy for your social media, you are aploading content on your social media, and you are consistently engaging with your audience with your active users, then automatically your visibility will boost. Also, social media strategy helps you to build a recognizable brand presence across various social networks. Like when you plod content about a particular thing about your business or brand on social media, then you can easily build a brand repetition on your networks. So the next benefit is higher engagement rates. Social media strategy help you to produce content which is relevant and engaging and resonates with your audience, which in turn help you to get high likes, more shares, and more comments. If you get more comments on your posts and or your content, then you can easily build a community on your social channels because you are consistently engaging with your audience and with higher engagement rates on social media, you can easily build community around your brand. The third benefit is better conversion rates. Social media strategy help you to increase conversion rates. First one is you will get qualified leads, and your lead generation will boost. You can easily attract potential customers through targeted content and campaigns. And you can easily monitor customer journey with the help of social media strategy, like how many followers you got, and how many sales you got with those followers and you can easily monitor each and everything, and ultimately, your conversion rates will increase. Fourth benefit is enhance customer insights. You can easily gather data on audience behavior, preferences, and feedback. When you actively aplod content on social media, the real users which resonates with your content and with your brand, they will definitely give positive feedback about your brand or business. And the fifth benefit is optimize marketing efforts. Social media strategy is a great way for cost efficiency and higher return on investment. It reduces cost by focusing on high impact activities and platforms. Like, you can easily monitor which campaigns are running well and which are not, and you can easily cut off those campaigns, those who are not generating much of revenue. Also, social media strategy increases return on investment through targeted and effective strategies. And your brand or business will definitely got a lot of benefits with the detailed and structured social media strategy. If you follow each and everything, your social media strategy, then you can easily gain success on your social media. I'm not talking about more followers, more likes and more comments. Basically, it's all about building brand reputation. Gaining real followers, which are real customers, which can easily convert into customers for your brand or business is the real success on social media. So I hope you guys understand the benefits and the importance of having a social media strategy. You have to keep in mind these points before creating your social media strategy because this will motivate you to create high quality social media strategy. So let's move on to the next topic. 4. Overview of ChatGPT: In this video, I will be going to cover an overview of Ja GPT and AI. I will be going to cover each and everything. What is Ja GPT, which is a basic definition of Ja pT, how ha GPT works. What are the capabilities of Ja GPT? What are the various versions of ha Jept? I will be going to cover each and everything in this video. Let's see. First one is, what is Ja GPT. I hope you all heard about a Jept you all are using ha pT for your daily tasks and productivity task, content creation and each and everything. But I'm going to cover the basic introduction about the Ja Jept plus how Jp works and each and everything in this video, so please focus on this video. ChagpT is a type of artificial intelligence known as a conversational agent or chat board. It uses advanced machine learning techniques to interpret and respond to text prompts in a way that is coherent and contextually appropriate. What does this mean? Basically, Cage is a type of artificial intelligence, which is a conversational agent Conversational agent means you can say that chargebt is like a human, because it generates human like texts by using natural language processing technology. C chargeb is like a human, because it generates human like text. It uses advanced machine learning techniques to interpret and respond to text prompts. The questions we ask from the chargeb in that question form, this is known as a prompt. Basically very important in generating high quality content in gibt. Prompts plays a very important role in cha gibt content creation. If you want to know how to write powerful prompts for creating content on GBT, then I have a class on that, which is how to write powerful prompts for chargebT. You can watch my class and you can learn about different frameworks which I have covered in my class, about how to write powerful prompts for a. Hope you get the idea, what I'm going to explain about gibt. How gibty works. Basically, C chargebt, use natural language processing for generating human like texts. Natural language processing is a field of artificial intelligence that focuses on the interaction between computers and human languages. It involves the development of algorithms and models that enable machines to understand, interpret, and generate human language in a way that is both meaningful and useful. Natural language processing is a process which uses algorithms to understand, interpret, and generate human language. Is very meaningful and useful for any user. This is known as natural language process. Cha GT use this technology, this processing, for generating human like text. That's why it's known as a conversational agent. We ask one question and it gives us the answer. If you want to know about some specific content, then we can easily elaborate in our prompts, then Cha GPT will focus on our requirements like what we want from CJ GPT. You are thinking about how CA GPT generates human like Basically, there are various process covered in text generation. There are processes which is pre tuning, fine tuning, in processing, contextual embedding, generating a response and post processing. This is basically covered in the advanced dooral on Chagpt. You can see that this is the habit playground. Were you can ask about quotient. Here you have to write prompt, which is your requirements like what you want from ChagpT. After you're writing a prompt, you have to hit enter or you have to click on here. Here you find different cha GPT versions, which is a pT plus a pit, which is normal for everyday task. Here you can explore GPT where various DPTs about image generation, writing, productivity, research, and analysis, education, lifestyle programming. There are a lot of PTs which you can explore here. This is basically the interface of ha GBT. Let's say that design a fun coding game. If you click here, this is our prompt, which is in the form of question. This is our prompt. After understanding our prompt and our requirement, then ha GPT will provide us the answer in detail. The more better your prompt is if you have elaborated each and everything in your prompt about specific details, then the quality of output which is given by Cha GET will I. You can get specified details which you have asked about from the C GPT. Let's see what's the pricing and versions of GPT. Basically, if I talk about the free plan, which is GPT, which is great for every day task. It is all about four free. Here you get assistance with writing, problem solving, and more and access to GPT 3.5. Basically, J gPT has three versions right now. The first one is GPT 3.5. The second one is GPT 40, and the third one is GPT four, which is the more advanced version of JR GPT. In the free plan, you will get limited access to GPT four. Which is good for you, you do not have to pay for advanced version. Free plan is well sufficient for you. So I free plan, you will get limited access to advanced data analysis, file plots, sons, web browsing, and custom GPTs. So if you upgrade your plan to plus, which is about $20 per month, so you will get early access to new features. Whenever OPA will release features in A GPT, then you can easily access as soon as the features will be released. The second one is access to GPT four, GPT 40 and GPT 3.5. You will get access to G four, which is the more advanced and a detailed version of CA GPT, which will generate high quality content by focusing on your specific requirements. With Plus plan, you can generate up to five X more messages for g4o. You can access to advanced data analysis, file aplods, visions and web browsing and DL E image generation. With upgrade and a plus plan, you can use image generation version by C GBT. You can generate images with the help of prompts, like if you write prompt about specific image you want from AI two, and Daly will generate AI image for you. And the last one is create and use custom deputies. So you can easily create your custom deputes, and you can use anywhere you want. So this is all about chargeb. I hope you guys understand about chargeb what are the chargebit versions, how argibt works. 5. Applications of ChatGPT in Social Media Marketing: In this video, I will be going to cover applications of Jept in social media marketing. Stagep is a great tool which is developed by Open AI. Nowadays, everyone are using Tagept in their content equation, for content research, for brainstorming ideas, for generating business plans, and each and everything. Can generate each and every possible content or your idea with the help of Ca GPT. Basically, Cha GPT has a lot of applications like customer support and services to the businesses. You can easily integrate C ha GPT in your websites in your social media so that it can easily interact with your audience. Now I'm going to cover applications of C ha GPT in social media marketing, like how we can use ChagpT for our marketing efforts and for our social media strategy. The first one is audience analysis. Ja Jept helps you to analyze your audience by social listening and sentiment analysis. You can use Ja Jept to monitor social media conversation. You can easily monitor conversations with your audience and with your target audience, like what people are asking about your brand and what are the most frequently asked questions about your products or services. You can gather insights about audience references and trends. You have to go with the trend, so it's important to keep an eye on the trend. Recommend you to continue check out Google trends for upcoming trends and for ongoing trends. You can also understand audience, emotions and sentiments through GPT, text analysis capabilities. So ZA gpT has a lot of capabilities, so you can easily analyze each and everything. And the next one is content creation. I call ha GPT the king of content creation because you can generate each and every type of content with the help of Cha Jept whether it's block pause, social media, post content. You are linked in article YouTube video script and short form video script and YouTube title generator, thumbnail generator, so you can generate each and everything. From your resumes, from e mail writing, from SMS writing, you can generate each and everything. So Cha GPT has no boundaries. The opportunities and chances are unlimited. So you only have to do one task, which is you have to focus on yourself on your content creation, on your strategies. You can brainstrom content ideas and topics based on current trends and orients interest with the help of ChagpT. Can generate different type of content ideas, social media post content, has tax generation, do video Das generation, so there are a lot of concepts. You can easily create post blogs and articles. But if you upgrade to plus plan of CA GPT, which is DPT four, then it will be quickly and efficiently. Cha GPT will generate high quality content in GPT four, and the next one is engagement strategies. Basically, engagement plays an important role in social media. If your audience is not active your brand or with your business on social media, then it will be very difficult for you to grow on social media for you to grow more followers or conversion rates on social media. You only want active users which are actively engaged with your content and which resonates with your content. You have to monitor those audience which is continuously engaging with your content. There are lots of engagement strategies which you can use in applications of Cha GBT in social media marketing. The first one is automated replies. The second one is interactive content, and the third one is campaign management. Automated replies. You can set up ha JBT in your social media for responding automatically to comments and messages promptly. So how you can do this? Basically, there is a famous tool which is known as Manchat. You can integrate your Instagram with Many chat and you can add cha pT for your interactive messages. The whole process is automated and saves most of your time. And the last one is data analytics. Basically, in every business, whether it's offline or online, data analytics plays an important role. You have to measure each and everything. You can do this by using AGBT to analyze engagement metrics and track the success of social media activities. You can adjust strategies based on data insights provided by AGBT because it's totally depend on you. You can easily adjust each and everything. If you find that, I'm lagging behind in that, when you can easily remove it. Lastly, generating reports on social media performance and key findings plays an important role in social media strategy. At the end, you have to create reports. And you have to analyze those reports so that you cannot make that mistake next time. And by this way, you will easily grow on social media. So I hope you understand what are the applications of Ca GPT in social media marketing. So let's move on to the next topic in which I will be going to cover how to find your target audience and how to analyze your audience. 6. Finding Target Audience using ChatGPT: This video is about finding target audience using gibt. In this, you will learn how to conduct thorough audience research using Chagpt and how to find your target audience. Finding target audience involves a lot of key points which are like understanding demographics, psychographics, and behavior patterns of your audience. What are these keypoints? I will explain about these key points in a couple of minutes. Keep watching this video. First, let's discuss about audience research. What is audience research. Audience research is the systematic process of gathering and analyzing data about a specific group of people who are potential consumers or user of a product or service. Audience is basically about, if you have created a product before creating the products, like you have an idea like for which type of people or which age of people I will sell my products. Let's say you have created a T shirt, you will target audience of 18 to 24 age, those who have interest in graphic T shirts. Is your target audience. That same in the case of social media strategy. While creating a social media strategy, you also have to define your target audience, and you also have to gather some data about your audience, like how you reach your target audience. In social media marketing, audience research helps identify who the target audience is, what they care about how they behave online and how they prefer to interact with brands. So you have to focus more on audience research and more on defining your target audience because this will ease your work, like you can easily reach out to your audience, and you can easily gain more attention and ultimately more sales. So that's all about the basic definition of audience research. How to understand and define your audience. So it's very crucial that you understand these points. So you all are thinking about how we can understand and define our audience. As there are a lot of peoples like billions of active users on social media, so how we can target the specific amount of people or specific type of people for our products and services. Can say that, it's very easy and simple process. All you need to follow is just three steps. First one is, demographics, then psychographics, and then behavior data. So in that three steps, you can easily define and understand your audience. So the first one is demographics. So what do you mean by demographics? So demographic includes lots of data about your audience, the first one is age. So you have to identify the age group that are most relevant to your brand or business. And the next one gender. So it's very crucial that you must understand your gender distribution within your audience. Like, if you have created products for men's, then you will target men. And if you have created products for women, then you will target women's. So it's very crucial that you understand your gender distribution. The next one is location. Location is covered under demographic. You have to determine the geographical locations of your target audience. Let's say you have created a taser, and you want to run a campaign on social media. There are a lot of people around social media. The world is very big. There are almost 200 countries and around thousands of cities around the world. You have to keep in mind like I will target my city, my country, or another country. That's very important. You have to target demographics. Geographical location, which is very important in social media strategy. Income and education level of users is also considered under demographics. You must assess the economic and educational background of your audience. Economic background means income stability of your audience, like, will they afford your product or not? You have to design your strategy, your products based on your user's economic stability. At last educational background is also considered as one of the factors in demographic. So that's all about demographics. You can see that there are four factors which is very important, age, gender, location, and last one is income and education level. On these factors, you have to understand your audience based on demographics. The next one is psychographics. What is psychographics and what are the factors covered in psychographics? Psychographics cover basically three main important factors. The first one is interest and hobbies. If you have credit products for graphic t shirts, and let's say I am the consumer of your product, I'm the customer, I have an interest various graphic design or catchy graphics. If I see you add on social media about your T shirts, then I will buy from you because the interest will match. So basically, you have to understand interest of your audience. If your audience is interested in you or not. And the next one is hobbies. You also have to understand what your users mostly want to do in their free time. What are the hobbies? They want to learn new skills or they want to just waste time by watching Netflix or another kind of social media. It's very crucial that you will discover what your audience cares about and engage If your audience engage with your content, like you share valuable and relevant and engaging content on your social media. If your audience continuously engages with you, then you can say that you find the real audience on social media. The next one is values and beliefs. These are also very psychological factors, which is values and beliefs. Values means you have to create a brand reputation for your brand, which is brand value, and the next one is You have to build trust with your audience by providing content, by providing free resources, by providing value. If you provide as much as value, then it will be very beneficial for you. You have to understand the underlying values that drive audience behavior. You have to keep in mind values and beliefs while creating your social media strategy. And the last one is lifestyle. You have to analyze how lifestyle choice impacts purchasing decisions and engagement of your users. If you want to create a winning strategy for your social media, so make your you must follow all of these key points and factors while defining your target audience. And the last key point is behavioral data. So it's very crucial that you will understand behavior of your users. So what does this behavior means? You have to discover social media habits of your users. You have to understand purchase behavior of your audience if they like to purchase online or not. And the last one is engagement preferences. So for social media habits, you have to identify which platforms your audience uses and how they interact with content. If your audience is active on Instagram, and you have to focus on your Instagram content creation, you have to aplod more content, you have to create engaging content and continuously engage with your audience. So it's important that you have to find the right social media platform for your audience, you find that my most of audience is active on Twitter, Instagram, Facebook, or whatever the social media platform is. So you have to keep in mind this important factor, and you have to focus on that social channels. So if your audience is active more that social general. The next one is purchase behavior. So it's very crucial that you understand if your audience like to purchase online or not. If they do not want to purchase online or if they do not purchase online, then it's very difficult for you to target that type of people. Like if you are selling online, so you have to find people those who have interest purchasing online, those who love online shopping, those who love free discount coupons, those who discounts for online shopping. So you have to target these type of peoples, and you have to also mention these type of peoples in creating social media strategy. The last one is engagement preferences. So it's very crucial that if you are ding content on social media. So make sure you will understand how your audience prefers to interact with your brand. They like your post or they are not commenting. You have to identify what they does more. If they like more, there are lots of comments on your post and your single post has lots of thousands of shares on social media. That's all about behavioral data, which is very crucial for understanding and defining your target audience. These are the three factors which are crucial in understanding and defining your target audience. So you have to keep in mind these important factors and key points while defining your target audience. I will recommend you must follow all of the steps which I have covered because this will save most of your time, and this will also help you to reach out to your target audience. But you all are thinking about like I have explained each and everything about how to understand and define your audience. I have explained demographics, psychographics, behavioral data. But you are also thinking about like how we can find and analyze our audience using char gjpt. So how Chagpt will help us or what's the role of Chagpt in finding our target audience and analyzing our audience? So that's a very important question. So I will give you prompts, which you can use in cha gepty. So let's see what are the prompts, and how cha gepty will help us in finding and analyzing our target audience. So this is the table which I recommend you to take a screenshot of this table. I will also provide the details in this table in the resources tab in my PDF, so you can also check out all of the details I have mentioned in this table. So this is the table which helps you in defining your audience and understanding your audience with the help of Cha GPT. So you can say that, how we can do this. The first one is key points. Here are some key points like which is defined business objectives. Demographic information, identify psychographic information, analyze behavioral data, conduct social listening, segment your audience, develop audience, personas, personalize, content, strategy, monitor and analyze performance, and refine and optimize. These are the some key points which are related to audience research and understanding our audience. This is the descriptions like what we want, identify the goals for using social media. Then how CGPT can help? CGPT will guide in setting clear, specific and measurable objective with the help of prompt. Example, prompt for GPT. Me define specific objective for my social media marketing strategy. All you need is, you need to copy this prompt and paste in the ChagpT, and CGPT will help you to define your specific objective for your strategy. So ChagpT can create surveys or polls to gather demographic data. Here's the prompt. Generate a survey to collect demographic information from my social media followers. You can create surveys balls together demographic data. We will copy this prompt, and we will paste in the chat. CAT pt will help us to create some of the surveys like which is demographic information surveys. Thank you for participating in this surveys. You responses will help us more about your followers and improve our content. The basic information, what's your age? What is your current employment status? What is the highest level of education you have completed? So these are some questions which you can use in social media and which you can ask from your users. That's how you can create surveys with the help of Jept as you can see that, it's very easy for you to use gept in defining your target audience. The next one is identifying psychographic information which is interest, hobbies, values, lifestyle choices of your audience. Gp can help us in analyzing social media conversations to uncover psychographic data. You can see that, what are the common interests and values among my target audience based on social media conversations. You can use this library for free. This is the table which I will provide So you can see that there are basically ten key points, which is related to finding audience using ha GPT. Cha GPT is a very great tool. I believe that this will also guide you in defining your target audience and understanding all your need is. You need to create well crafted prompts for Cha GPT. If your prompts have the power to ask questions from Cha GPT, then Cha GPT will give you each and every detail, specific details for your asked question. Make sure you use each of these prompts for defining your audience and understanding your audience. That's all like how to define target audience using a GPT and how to understand your audience. I hope you have the confidence right now. You can easily define your audience, and you can easily understand your target audience. 7. Content Creation with ChatGPT: In this video, I will be going to cover each and everything like how you can create content with the help of Cha GPT. This video is very detailed and specific video for content creation with CA GPT. I will cover each and everything from brainstraming content ideas for social media to generating full detail content like videos, reels, and engaging post captions with C hA GPT. Ha GPT is a very great tool by Open AI, and we can use hA GBT in each and every task. We can also create content with the help of Cha GBT, and I will show you how you can create detailed content, which is more engaging and which has the chances to go viral on social media. All you need is you need to watch this video t the end and follow each and every instructions which I will cover in this video. This is the article which I have posted on medium.com, ten cha jbT prompts that will transform your social media presence. In this article, I have covered ten prompts for Cha GPT for social by which you can create social media content. These prompts are very powerful prompts. I will also provide you link for this medium article. Firstly, I will we start by generating content ideas with GPT. I will also provide you each and every prompt in resources tab where you can use these prompts for your content creation. This is number six prompt, which I have covered content ideas generator. Act as a proficient social media content creator expert in generating different content ideas for social media. Today, I want you to brainstorm fresh content ideas for topic. Here you have to enter your topic. This is the topic. Here you have to enter your topic. Your topic can be anything. Have to choose your main topic for content ideas, then GPT will give you subtopics, which you can use for generating content ideas like post and reels. Use tools like mind mapping or content calendars to generate content ideas based on trending topics, industry news and audience interests. Give me a list of number ideas. Here, we have to enter number. Like you want ten ideas. You want five ideas. You want one idea. That's up to you. You can enter 105, 2030. Idas that resonate with my target audience, which is Here you have to enter your target audience. Which you have specified before. Firstly, you have to define your target audience. Here you have to put to your target audience. You can also say that that resonates with my target audience, which has interest in productivity, which has interest in money earning online, which has interest in digital marketing. That's up to you. You can also easily modify this prompt. I will show you how we can use this prompt in cha chp. For in this video, I will going to choose my topic, how to be productive. This is my main topic, productivity hacks or productivity tapes. I have to content ideas related to this productivity tips. Copy this prompt and paste in GPT. Here I will enter my topic, which is productivity tips. Give me a list of ten. I will enter here ten, which is my target audience, which is interested in productivity. This is my prompt. I have modified this prompt. Act as a proficient social media content creator expert in generating different content ideas for social media. Today, I want you to brainst fresh content ideas for productivity tips. Tools like mine mapping or content Clender to generate ideas based on trending topics, industry news, and audience interests. You have to give me a ten ideas that resonates with my audience, which is interested in productivity hacks. All I I need to hit Ater As you can see that, GPT has given us all of the detailed different type of contents. These are some fresh content ideas focused on productivity tips. The first one is morning routine hacks. This is our subtopic. I can share a series of posts or a video detailing effective morning routines that boost productivity, including specific practices like meditation, exercise, and planning. The next one is time management tools and app. I can create a roundup for the best time management tools and apps with many reviews and tips on how to integrate them into daily routines. These are some of the ideas like work from how productivity types, productivity challenge series, interview with productivity experts, health and productivity connection, productivity myths, weekly planning sessions, mindfulness, and focus techniques. You can see that CGPT has given me ten unique ideas, each one with different perspectives. I can use any of one ideas for further creating content with CGPT. Let's say I want to upload reels or shorts video on my social media channel. Firstly, I will pick up one of those ideas. I would like to go with time management tools and apps. Create a roundup of the best time management tools and apps with many reviews and tips on how to integrate them into daily routines. I will again use this prompt for creating different content ideas, different real content ideas. I will again copy this prompt and paste in the GPT. Here I have to do some magic. I want to modify this prompt for generating different type of content ideas. Today, I want you to brainstorm fresh. Here I will insert real content ideas. For topic is time management tools and apps. So here I will enter my topic. You have to follow each and everything I'm doing in this video, so that's how you can create detailed content, which is very crucial. Here I will give me a list of ten different real ideas that resonates with my audience. Here you can see that this is my prompt for generating real content ideas. I am just modifying this prompt, and I will use this prompt for generating real content ideas. Here you can see that act as a proficient social media content creator expert. Generating different content ideas for social media. Today, I want you to branch from fresh reals content ideas. So here I have mentioned reels. If you want to just create single posts so you can enter here, I want you to branch from fresh post content ideas. So here you have to enter ideas which CGPT has given us T management tools and apps, create a roundup of the best time management tools and apps with many reviews. And the at last, I will give me a list of ten different reals ideas that resonates with my audience, which is interested in productivity. After writing this prompt, I will click on enter and let's see how CGPT will give us different reals content ideas. Here you can see that GPT has top generating, and CGPT has given us ten different reels ideas. The first one is App highlight reel. We have to feature one Top time management app such as two do East Otra showing its main features, how it works, and equip tip on maximizing its use. We can upload this reel. We have to pick one time management app, and we have to describe its main features like how this works and how we can use for time management. Next one is morning planning routine. Can explain in real about morning planning routine like how we can use time management apps like Google lender, and how we can plan our days. We can set reminders and prioritize tasks. And the third one is too five time management apps. So this is a very easy one. So I can create deal in which I will describe about to five time management apps. There are lots of benefits and the endless opportunities for content creation with GPT. So you can see that with the main topic for our content creation. Have created different subtopics, and with that subtopic, I have created ten different fresh real content ideas. So now we have the real content idea like real content topic, and now we will be going to write real content. So now we have the main idea for creating real. Now we will use this real content generator prompt, by which you can create a quick catchy hook for this real. Also, we can create content with the help of this prompt. All I need is, I need to copy this prompt and paste it in the GBT. So here in the topic, so I will mention to five time management apps. So here in the topic, I will mention my topic. So this is our prompt. You are a creative content creator, expert in creating reels for social media. You have created loads of viral reels that got millions of views and thousands of new audience on your social media. The main goal is to increase engagement and entertain the audience. Generate engaging real content, starting with the catche hook. You can say that I want to generate real content, which starts with a catchy hook, that grab attention quickly for top five time management apps. Here you can see that this is our prompt for generating content. So I will hit enter and let's see CGP will give us the detailed answer. Here you can see that CGP has given us detailed script for this real with a catchy hook, which is in 0-3 seconds. We can use visuals, which is colorful transitions with update music and text on screen. CGP is also suggesting us like we can use this text on our screen. Voice over and sound. We have to focus on this one. O to conquer your day, here are the 25 apps to boost your productivity. This is what we have to record and we have to add it. You can see that countdown format. First one app is Aidote. So you can see that this is the voiceover. Kick start your day with And your invent task manager. So I can also highlight some features of this app, which is synchronizing task list and Criner events, and next app is focus booster, which is set interval. The voiceover is stay on track with focus booster using the Pomodoro technique. Some of the key features of this apps are like you can set work interval, and brakes. So you can see that how we can generate engaging real content with J GPT. So we have created ideas, we have created real content. So now it's time to create a caption and generate has tax so that we can upload on social media. This is the number one prompt which you will use when you want to generate caption for your post. Captions are basically show type of content which describes about your post. In the topic section, I will enter my main topic, which is T five time management apps. Here, you can see that this is M Prompt. You are an expert, proficient social media marketer. You know how to write captions that are engaging and grab attention. The objective of effective social media caption is to engage an audience and increase brand visibility. You have to craft a caption for To five T Management apps that invokes emotions or curiosity. Aligns with the topic and includes a call to action. You can see that after entering M prompt, I will click on enter. So you can see that this is the caption which C GPT has generated for us. Ready to take control of your data, discover the T five time management app. Firstly, it starts with the problem, and then the solution is here. From mastering the Pomodoro technique to organizing your life, these apps have go to you covered. You can see that this is the very detailed captions with some hashtags related to this topic mentioned by the C GPT. I can use this caption when my reel is ready, so I can use this caption in my reel and I can generate real content with the help of C GPT. Now it's time to generate some hashtags. So this is our hashtag generator prompt. I will copy this prompt and paste in the Cha GPT, and then I will enter my topic, which is to five Time management apps. After clicking enter. Chat will give us some of hashtags. Chat PT categorizes some of the hashtags like broad hashtags, Niche hashtags, branded hashtags, combined hashtag lacks, which is related to time management, productivity, T man productivity hacks, efficiency work smart. We can use all of these hashtags in our post so that we can get more attention of the viewers. You can see that how we can create detailed content with Ca GPT. Firstly, if I go to the first step, all we have is our main topic for generating content which is productivity tips. You can see that this is our main topic, productivity tips. We have generated ten different content ideas for productivity tips with the help of CA GPT, and Cha GPT has given us ten content ideas and that one content idea, we have generated ten different reels for our social media. We have picked this one topic for creating further reels with the help of this topic, we have generated a script and we have generated how we can create content with GPT, and we have created the detailed content of CG hook. After creating real content, we have created captions for our social media posts, which we can use at last, we have created a tacks which are very important in social media for gaining lots of hope you understand how you can use cha GPT for content creation. All you need is you need to focus on these ten prompts for generating contents with the help of ha GPT. These are the prompts, which are very crucial, and I want you to use this prompts for your content creation. As you can see that I have generated content in front of you. All you need is you need to follow each and every prompt for content creation. In the next video, I will be going to explain how we can create content Clender with the help of Cha GPT, how we can create content Clendar for a week, how we can create content Clendar for a month by using this main topic which is our productive tips. 8. Developing Content Calendar with ChatGPT: In this video, I will going to show you how you can create content clinder for your social media. Content cloner is very important if you want to create a wearing strategy for your social media and if you want success on social media. Why we need a content cloners? Content cliner helps us to plan our content before we upload our content. If you have a content cliner for a month, then you know that in that specific day, I have to upload these types of content and the ideas of content I have to upload. Can easily upload because you have all the content for your month. How we can create this GPT. It's very easy. I have also created a prompt for this content Clender creation. You will find this prompt in my ten GPT prompts on my article on medium.com. All you need is you need to copy prompt, which is content calendar creation. All you need is you need to copy this prompt, and you need to modify this prompt based on your needs based on your social media channels. In this video, I will create social media for my Instagram account. Here, I will put my Instagram. Instagram account where I love to upload content about productivity hacks and time management tapes. So you can see that this is our prompt. You are an experienced social media manager. You know well how to create a content calendar for social media to stay organized and to save most of your time. The main goal is to plan and organize social media content effectively. Your task today is to develop a content cinder for my Instagram account, where I love to share content about productivity hacks and time management tapes. I want a content Clendar four dash. So here you have to enter the number. If you want content Clendar for ten days, then you can enter here ten, and you can write here days. So I want content Clendar for one month. So I will write here one month. You can say that I want a content clander for one month. Use tools like spreadsheets or scheduling platforms to map out content themes, post frequency and the key rates such as holidays and product launches. Does the content creer ensures a diverse mix of content types and maintain a consistent brand presence? So Atlas, we are asking questions from Cha GPT. Does the content Clender ensure a diverse mix of content types and maintain a consistent brand presence on social media? So let's see how Cha GPT will give us answer. If you want to create content for your personal social media, where you share content about, let's say, digital marketing, then you can say that I want to your task is to develop a content calendar for my linked in account, where I love to share content about digital marketing tips, digital marketing strategies, and trends. So this is our prompt. I have created this prompt by learning prompts framework. I have a class on how to write powerful prompts for S GPD. If you want to write this type of detail prompts where you want specific details for each and everything, and you can learn how to write powerful prompts using different frameworks. After writing our prompt here, all I need is I need to hit and want a content cloner for a month. So make sure you will use this content Clinar for your social media. So that's great. CGT has stopped generating. I will show you Cha GT has provided us a very specific detailed answer. So with a detail prompt with having specific instructions and specific requirements, you can see that our content and the response generated by Cha GT is very detailed and specific. You can see that this is our content Clendar for June month. So here you can see that firstly, step by step plan. So firstly, we have to define content pillar. Which is productivity hacks, time management tips, inspirational codes behind the scene BTS content, user generated content, interactive content, product and tool recommendations. Cha GPT has also provided us the post frequency, which is aimed for five posts per week, Monday to Friday. So identify key dates, holidays, Father's Day, which is on June 16. And this is another type of holiday. So on that day, so ChagpT has, like, identify key dates in this month. So if we can use these type of holidays, which is such as Father's Day, we can use Father's Day for creating more content and reaching wider adience. This is the type of spreadsheet which ChagpT has created. So here are some different columns which describes date, day, content type, theme. Caption hashtags image slash video. So for June 3, which is on Monday, content type, carrosal post, we can share carrousal posts. Productivity hacks. Theme is our productivity here. The caption, here's the hashtags, here's the image, and here's the notes. So you can see that for June 3, we have to upload a post, which is carrousal post. Main topic of the post is five apps to boost your productivity. So these are the hash tacks, and these are the type of we can use images. We can use images of the apps. Tuesday, we will upload single image with inspirational code. The key is not to prioritize what's on your schedule. So CGP has also provided some inspirational codes which we can share on our social channel. On Wednesday, we have to upload a reel, which is time management tip, so how to use the Pomodoro technique effectively. You can see that this is a very detailed and specific prompt which you can use for creating content calendar for your social media channel. Can easily create content cloner for Linked in by providing what type of content catches more attention on Linked in to the cha GPT, and you can also create content Clender for YouTube and Facebook as well by this way. This is a very detailed and specific answer provided by Cha GPT, and I recommend you to must use this prompt for generating content Clenders. If you go to just Cha GPT and you can write, give me a content Clender for one month about I love to share content about productivity hacks and time management. Cha GPT will not give you specific details. By asking Cha GPT, the specific requirements, details and different types of content ps, so you can generate high quality content. With Ja GPT. If you want content Clender for one week, then you can easily enter here one week. I want content Clender for one week. So GGT will provide your content Clender for a week. I will also give you this prompt in my resources tab, which you can use for creating content Clender for your social media channels. I hope you understand how to create content Clenders, and why content clanders are very necessary for planning your content on social media, if you want winning social media strategy using Chat GBT. I must recommend you to use CaT GPT for content creation for brainstorming ideas and for generating content cloners for your social media. 9. Social media meterics to analyze: In this video, I will be going to cover each and every social media metric, which you have to analyze for creating winning strategy. Social media data is very important if you want to create a winning strategy and if you want to achieve success on social media. You have to analyze your data. You have to understand which works or which does not work. If you analyze your data, then it will be very easy for you to understand which strategies are working, which type of content are working or which type of content are not working. Have to redefine your strategy to achieve success on social media. Basically, there are lots of data you can analyze on social media, but I will explain each and every data in this video. You have to give 100% focus in this video to understand which social media metrics to analyze. The number one is engagement metric. These are some of the engagement metrics which you have to analyze on social media. The number one is likes. You have to analyze how many number of likes you get on your post and then command have to also analyze number of comments on your post. Shares number of times your content is shared. Last one is reactions, which is different types of reactions, example, Love Wow sad. These are the engagement metrics which you have to analyze for your social media data. Because likes, comments, and shares are the most valuable. You can say that. These are some common type of data. But these are very important. Because if you are not getting enough likes or comments, then your content does not provide value to the audience. You have to create more valuable content to get more likes and comments. The next one is reach and impressions. You have to analyze reach and impressions for your content. The reach is the number of unique users who have seen your content. You are aploding content and your content is getting much good reach like thousand reach every day, 2000 reach every day. These are the unique numbers of users who have seen your content. The next one is impressions, which is the total number of times your content is displayed regardless of clicks. So it's the number of times your content is displayed over screens. Without clicks, your content is displayed by ACO and by algorithms, then it's known as impressions. So you have to analyze reach as well as impressions because these are the very important metrics. If your content has some catchy graphics or cool graphics, then you must get high impressions, and also you will get high reach. The next one is follower metric. This is also a important data you must analyze. These are the follower metrics which you have to analyze. The number one is follower growth. Increase or decrease in the number of followers over time. So you have to give you a target for one month, you have to analyze your follower data. From the beginning of the month to the end of the month, you have to analyze whether your followers are increasing or whether your followers decrease or remain same. If your followers are decreasing, then you have to focus more on your content than you have to build community around your social media. If your followers are increasing, then you have to create more valuable content so that you will get loads of followers and more engagement. If your followers remain same, Then you have to focus more on your content creation. You have to aplod more content, then you have to increase your reach and impressions. The next one is follower demographics. Information about the followers, example, age, gender, location, et cetera. You also have to understand follower demographics, which I have covered in my video on finding and analyzing your target audience. I know you have the understanding of demographics, which is age, gender location. You have to analyze each and everything on social media. The next one is traffic metrics. You are uploading links on social media, which is Facebook, Linkedin and Twitter and Pintros. If you are uploading links on these of the social media platforms, then you also have to analyze traffic metrics, which are clicks, click through R and website traffic. You have to analyze how many number of clicks you get on your links. If you are adding links onto your post, you are posting content on Facebook and Linked in, you are adding links to your website, then you have to analyze how many link clicks you get. Next one is click through You have to analyze click through, which is the ratio of clicks to impression. The next one is website traffic, the amount of traffic driven to your website from social media. You also have to analyze the social media metrics. If you are aploading links on Facebook, Instagram, Twitter, and anyone of social media platform, then you must analyze website traffic, like how many viewers you are getting from social media to your website. Next one is conversion metrics, like how many leads you have generated using social media, and what's your conversion rate? If you are selling online, then you must need to measure these type of metrics. If you want to generate leads from social media, then you have to analyze lead generation, which is the number of leads generated from social media. The next one is conversion, which is number of desired actions taken. Example, purchases or sign ups. If you are selling something, if you are providing different type of Aflete links, then you have analyze conversions for your social media. Next one is conversion rate, the percentage of users who take a desired action. These are the metrics which you have to analyze, and the last one is content performance metric, which is very crucial in social media. At class, you also have to keep in mind on this social media metric, which is top performing posts and content type performance. You have to analyze posts with high engagement. So if you are uploading content for a month, if you have created a one month content clener with chat GPT, and you have apply each and every content tips and strategies, then at last of your month, you have to analyze posts with the highest engagement rates, which is top performing post of the month. And the next one is content type performance, which is performance of different types of content, which is images, videos, articles. So you also have to analyze which type of content works well on your social media channels. Which type of content get more impressions, more likes, and more comments? You have to analyze that type of content performance. If you find that you are get more likes and more views on your videos rather than other content types, then you have to focus more on creating videos for your social media channels. So these are some of the important social media metrics which you have to analyze while creating winning strategy. So I hope you understand the importance of these social media metrics. So make sure to analyze these social media metrics in creating your social media strategy. 10. Final Thoughts: That's all for how to build a social media strategy using C GBT. I hope you learn each and every concept which I taught in this online tutorial. Make sure you will complete your project which I will discuss in this tutorial and check out the resources which I provided to you, which are some of the proms which I have created for myself. You can use those pro for creating content for your social media. Moreover, you can share this course with your friends and family, those who want to learn how to build a social media strategy with CAGBT. You can see that in this tutorial, which is very important for you. Make sure you will follow me on Skillshare and on Linked in so that you will be notified when I will upload my upcoming course. Thanks for watching this course, still the.