Transcripts
1. Introduction: Hi, in this course I
will teach you how to create an online
store with Shopify. Shopify is the most popular e-commerce
platform out there. And the best thing about it is, is that you don't have
to be a programmer, don't have to know code to
create an online store. Now, in this course I cover pretty much everything
that is necessary. So I will talk about how to connect your domain
to your website, how to add products,
collections, discounts, shipping
profiles, email marketing, SEO, how to optimize your
images, and so much more. I will also create a
homepage for you so you can see exactly all the steps
that are going through. Then I will guide you through all the settings that
Shopify has to offer. So if you are ready to learn how to create an online
store with Shopify, I'll wait for you in the course.
2. The Shopify Dashboard: Hi, and welcome to the course. Now, you will have to buy a Shopify plan before
going into this. So you just head on to
shopify.com and click on Sign Up. Now in here, you can just
skip for all these fields, this is strictly for
statistics and you will have some guidance from them if you probably select
one of these. But I usually just
skip through them. Here. You can enter your store name, but this can be edited
afterwards anyway. So I will just enter
a random name. I will just add the
name of this country. I will select an email address or Gmail, actually, this one. And now we'll have to wait a bit and we will have to select a Shopify plan afterwards
in order to be able to make full edits on our store. So we'll just wait a second and then we'll get
a Shopify plan. Alright, so now we are already in the Shopify
dashboard, right? So let's head on and
select a plan from here. Or if you don't have it in here, we'll just go into
Settings, plan. And you'll be able
to click in here, choose plan, and you'll
be able to select one. Just go with the cheapest one. This one, it will be like
$24, as you can see in here. Now this suggests a
promotional offer. That's why it's cheaper for
the first three months. So select the first one. It's enough so you have pretty much all the features unlocked. So I'll select the basic one. And I will add all my details
and make the payment. Alright, so now that
I made the payment, we can go through the
Shopify dashboard and I explained to you what
you can find in here. So in a home tab, you will usually see
your orders traffic, and a short resume of whatever it's happening
in your store right now, because I haven't configured my store and I have no traffic. You won't see
anything right now. Here we will have the
orders, pretty simple. You'll be able to see the name, the product price, if the
order was fulfilled or not, we will make a demo
order afterwards, but right now we'll
just go for them. Products in here, you will be
able to add your products. I will do this afterwards. Customers, you'll be able to see all the customers in here
and you'll be able to see those that made the purchase and those that did
not make a purchase. So you can just
email those and try to make a purchase with them. Here we have the content, we have metadata objects. I will show you soon afterwards. Here we have all
the files that were uploaded in our stores
for this means images, videos, and so on. Analytics, you'll be able
to see the traffic in here. The sales that you made, Add to Cart sessions, check out how many
convergence and so on. So pretty much have an
entire statistic dashboard. Alright, in the Marketing tab, you'll be able to see all
the sales that came from marketing channels such as
Facebook ads and so on. So this is a category where
you will be able to say this. Then we have discounts. You can make promotional offers. You can just click on
Create discount and make per cent of a certain
price reduction, e.g. $10 off and so on. And you have pretty
much multiple offers, free shipping by X,
get Y, and so on. So you have pretty much
a lot of combinations. Here in the online
store category. Here you'll be able to make
pages, edit your page. You'll be able to click on
customize and edit your store. Um, change the
navigation buttons. So the pretty much the header, which is the top side of your websites where
you have the buttons. You will be able to change those from the
Navigation tab in here. Here, in the Preferences tab, you can change the home, the homepage title,
and a description. So basically, this is what
you see when someone e.g. searches for a page on Google. So let's just head
onto Google right now. And let's say that store. And let's do this plus Shopify. So we have results in English. All right, and this
is a title, right? And the description
is underneath. You can change it from here. This is a section on
their preferences. In the settings tab, you have a lot of things
here under store details, you have your personal
details such as email, phone number, and so on. Location, currency. Right here can change your plan. Here. You'll be able to download your bills for your accountant. Here you can add multiple
users to be able to edit your story if you want. So this is a category where
you can do that for payments. Here, you will have to select
a payment provider, right? So you can add
PayPal if you want. This is a easier that
is the easiest option, as well as Shopify payments, which is pretty much
available in most countries. And you can also add stripe, which is the most popular
payment provider or processor. And I will show you
how to integrate stripe into Shopify afterwards. Here we have the checkout tabs
so you can just customize what fields you want to
appear in the checkout tab. I will show this
to you afterwards. Here you'll be able to enable the option for your customers to be able to create accounts, customer accounts on
your store if you want, or you can just
let them check out as guests so they don't have
to go through this step. You can choose whatever
option you want. Usually, if they check out as guests is just easier for them. Here we have the shipping
and delivery option. You will have to create a
shipping profile in here in order to be able to ship
for a specific location. Here we have the taxes tab. You will have to get an accountant and do this for you depending on where you live. So this is a tab where you'll find everything about
taxes basically. Locations here is your
location that you will set. But if e.g. you are shipping from a
specific location directly or you want customers to
visit you in that location. This one is important so you
have to set it up properly. Here we can create gift cards. You will have the
option to make them expire if you want to or not for a specific period and so on. Here you will select the
markets where you want to sell. So if you want to
sell internationally, you will have to like
this from here, right? So it is pretty easy, as well as shipping
rates and so on. So we have to configure it
pretty much everything. Alright, apps and sales
channels in here, you will be able,
e.g. to add Facebook. So you will be able to
import your products from Shopify into Facebook if you want to add
the shop option. So that's the sale
channel as well. If you want to add it domain, you will have to
purchase a domain. So by default we have
a Shopify domain, which doesn't look professional, but you'll be able
to buy one directly through Shopify if you want
to make everything simple, or if you want to buy a domain from a third
party provider, such as GoDaddy or host singer, or whatever option is popular. You can do so by clicking
on Connect existing domain. And I will show this to later on in another video. Alright. The next one is customer events. So if you don't know
what a pixel is, if you run Facebook ads, you will have to add a Facebook
pixel on your website. The pixel basically tracks every action your customer
makes on your website. This will help you out
when you want to create campaigns and track conversions. So if you don't know
what Facebook ads is, I recommend checking a
course for Facebook ads, so you'll know exactly how
the pixel works afterwards. In the brand category, you can just upload your logo and your
brand colors and so on. So you can change this in here. So you can have these accents
all over your website. In here under the
notification tab, you will see order
confirmation and so on. Your customer will receive this after they place an order. So if you basically
want to modify this, you can just click on them. And this is the
preview by default. And if you want to edit them, you'll just click on edit code. And here you have pretty
much all the texts, right? This is editable. I will have to confirm my
e-mail address and so on to be able to make
these modifications. So once I do that, I'll
be able to change. This is pretty much a
lot of code in here, but you will see that
there is text as well. So you can just go to the text and change it if you don't
like what is written in here. There is a lot to change, so that will take some time, but that's how we can do it. You don't have to mess
up with the code. Only the texts that is in here
if you want to change it. Alright. I will explain what battlefields or
in another video, because there's a lot
to go through and I have to make a demonstration in order to show this to you. So basically, in short,
we've met our fields. You can add custom fields in different sections
of your website. And these fields are dynamic. This means that e.g. in Shopify, when you
edit the product page, whatever you add to
that product page, everything will apply for
every single product. With these options in here, you will be able to
create dynamic changes. So e.g. if you want to add a specific type of
description or anything, image or whatever you want
to, that specific product. You can do that
from other fields, but you can also add a specific product image
directly through Shopify. But this is for personalized,
personalized fields. So whatever else
you want to add, besides the standard
product description, title, and image, you can
do so through metal fields. So I will show this
to you later on. In here we have
the languages tab. That default
language is English. You can always go in here and change your
language if you want. I'm not sure if this has
every single language, but it has most of them. Alright. Afterwards we have
the policies tab. Basically here you
add your policies, refund policy, privacy policy, terms of service, and so on. You already have some templates. So you can just click on
Create from template. You can edit those if you want. This will make it
easier for you. But if you want to write those on your
own, you can do so. But there's plenty of
work to do in here. So see in the next video, and I will show
you how to connect a custom domain to
your Shopify website.
3. Connecting your Domain to Shopify & Third Party Providers: Now I will show you
how to purchase a custom domain and
connected Shopify. So you'll go into settings. And here we have domains. Connect existing domain. And first we will make
the purchase and then we will insert our
domain in here. I will just go to hosting or that come to
purchase my domain. I'm not affiliated
with them or anything. I'm just choosing them because
I already know about them. So I'll just select domain, domain name search and insert my preferred
domain in here. As you can see, dynasty
for is available. Here we have some other
variations that chop, this one is good as well. So I can just select
this one, e.g. because it's just cheaper. But usually you
should aim for.com because it looks more
professional.com comes from company, right? So I'll just select this
one for this course. One year, it's already enough. And in here I will enter my details and I'll make the purchase and I'll
get back to you. Now that our purchase
has been processed, you will have to verify
your email address. So be sure to check
your email and click on the link that housing
are sent you. You'll have a button in here. I already did this, so
my email is verified. Once you do this, you will
head back into Shopify. You will click on
Connect existing domain in here under domains. So let's just input mine. Click on Next,
Verify connection. And as you can see, now
we have some instructions that you need to follow. So first you will have to change the a record with
this IP address. So just click on copy in here, head back to your hosting. And under DNS and name servers, under DNS records, you will
just search for the a record. So this is my a record, right? And this is the name. At click on Edit and
change the IP address, use the one provided by
Shopify and click on Update. Afterwards, you
will have to change the name as well as
you can see in here. And the required value, value is sharps that
my shopify.com, I'll just copy this one. And I will click on Edit. And I already changed mine. So I'll just click
paste and update. Once you do this, you
will have to wait. This will take awhile usually, and click on Add Domain. Now, our custom domains
have been added, but they are not connected because these
changes usually take up to 48 h in order
to take effect. So just be sure to check in here the next day or you should
have them usually in 24 h. But if you don't have them, you will have to wait some more. So 48 h max. Now, the other option is to buy a new domain through Shopify. This is the easiest option. You can just input your
desire domain in here, e.g. and you'll just click on Buy. You will make the purchase and it will connect automatically
to your website. Again, you will
have to wait up to 48 h because that's
just how it is. Yeah, you now know both options. If you bought a domain from
a third party provider, such as host, singer,
or GoDaddy, e.g. you can connect them this way. So that's what this was pretty much it when it comes to connecting a custom domain. Seeing the next one.
4. Your Theme Settings: Now I will show you the theme
customization settings. So you'll go into your
Shopify dashboard. And in here we have the Themes
tab under online store. And you will click Customize. I have the dawn theme installed. You should have this
as well by default, but you can pick
whatever you want from here and keep in mind that you have paid themes as well if you click on
Visit Theme Store. So let's just click on
Customize right now. And we will go through every
single setting in here. So this is where you basically
create your website. So if I just go with my mom, with my mouse in here, on the top side, here we are
on the homepage right now. We can select product page, the collection page,
collection list, other pages, the blog page, blog posts, cart, checkout, customer
account, and others. But what you should
know in here is that the homepage is
the most important one. Then if you go on the product page and you want
to make changes in here, whatever change you make in here will apply to
every single product. But this doesn't mean that
the product will change. The product title, description, image and prices will vary because you will be able to
change this in the dashboard. Afterwards. I will show you how
to add a product. Once I go through this. Now let's go for the settings. On the left side in here, you have the sections. The sections are basically the elements that you
add in your website. So by default, I have
an announcement bar, which is this one in here, where you can basically
type discounts, offers and so on. So you can just
change the text here, the text alignment,
the color scheme. You can change between
accents and backgrounds, or inverse the colors. You can change these colors
under the theme settings. In here on the left side, you click on the brush
and you go under colors and you'll be able to
change all the cars in here. You have colors for buttons, accent colors, which
are these two in here. Text colors, outline colors, which are basically outlines around certain buttons and such. And you also have
backgrounds in here. So what else do we have?
Then? We have the header. The header is the top part of your website where you
basically have the logo, the menu, the Search button, the card button, and
the Login button. But we have a
disabled by default, but we will enable
it afterwards. And in here you have
the ad blog button. So you basically can
add different things if you e.g. deleted some of them. But on the header,
this doesn't apply. You can make more changes to it. But here on the right side, you are able to like, change the type of menu you have dropped down,
which looks like this. The classic one, mega menu,
which basically creates, when you hover over a specific button,
Let's say that way, you will have a huge menu underneath that will
show many, many options. So you can add that type
of menu if you want, if you have like
a lot of products and a lot of categories,
you can do that. Then you have the drawers
style, which is this one. And I will just select the drop-down and leave
it like this. Then you have the sticky header. Why does this sticky header? Basically, this means
that when you scroll on the page, the header disappears. But if I scroll up,
you'll see it again. You can change it in here. You can disable
the sticky header. We can always show it
no matter if you go up or down, right? Right. And you can always show it and reduce
the logo size. I don't have a logo right now. So nothing will happen. But now you know what this does. Then you have the color
scheme setting again, which is pretty much
the same thing. You can select a
different color layouts. Here, you are able to enable country and region
selector if you want, but you will have to
make some changes in the female in order
for this to show up. And you can just click in
here under market settings. And you will be able to select different markets if you want. You can manage them by clicking on this one and select the countries
that you want. So it is pretty easy to use. You also have rates for
a specific region taxes. Make sure that you check out the viewer
accountant for that. So you can always make
the changes in here. Alright. I will just go back. And then we have enabled
language selector. Again, if you want to enable
this specific setting, you'd have to go under
language settings. And in here, you will have
to add another language. By default, we only
have English at it. But if you want to
add another one, you just click on Add language, select a random language or
whatever you want to add. And afterwards, once you go on the main fame by
clicking publish, you'll be able to see that specific option on
your website being added. So now I have English and I can select the other language. Alright, so I'll just
disable this one. Mobile logo position center. So if you want to view
your website on mobile, you can just go on
the top right corner and you can select
mobile from here. So this way, you can optimize your website and make it look
good for mobile as well. But Shopify is usually
well optimized for mobile. So no matter what you do, everything will display
well on mobile as well. But you have
customizations and you can also make changes for this. So I will just go
back to the desktop. In here we have
spacing bottom margin. So we can basically add
Spacing under your header. You can make a
small space between your header and the next
section from your website. But by default,
it's best to leave it like this because
it looks well, it just attaches to
the next section. Then we have Section padding. This basically adds space
inside the specific section. So if you want to add more
space on the top side, we just move the sliders
and that's about it. And that's how it works for
the bottom side as well. Then we have theme settings, we have enabled
search suggestions. What this does is when you
click on the Search button, if someone inputs
a specific keyword and matches with what you
have on your website, it will show a specific product. You've seen this many times, so I'm sure you know about it. Then you are able to add your social icons on
the header if you want. So you will have to
enter the length. So I can just type facebook.com. It doesn't matter. I
just want to fill these. You can do this as well. Alright. What else do we have? You can add the logo, so I already have it. I will just upload it,
which is this one. Now we have the logo in here. I will just change the width
so make it bigger bit. Alright, so now
we have the logo. Now, you can change
the color if you want. We have again the same settings. You can just go through these, but this is only for the
texts that we had previously. So now, if you have the logo, you won't be able to make
any changes for this, right? So these are the
settings for the header. Now we can add some
custom code if you want. You can just can
do that as well. But I won't make things
any more complicated. I'll just keep it simple so you won't stick to any
code for this course. Then we have different
layouts in here as well. So you can add more sections. By default, you have
an image banner. So if I just click on it, you will see that in here
we have some new settings. You can add an image, then we can add another image. So if you add to, it
will split in half. So just to show it to you, I will select this image. And now we have a cover. And if I select
this one as well, now the image will
split in half, right? Which doesn't look great. But basically, it all depends
on what image you have. It can work. I'll
just remove it. Then we have image
overlay opacity. You can make this
darker or you can just show the image more, right? So pretty simple to understand. You can change the height
of the banner to make it smaller or larger. The content position, which means the texts that
you have in here, can change the position
where it's aligned. So you have left,
center, and right. Then we have the color scheme, which is basically
the same setting. You will find this
pretty much everywhere. So it says it's visible only when the container
is displayed. So we don't have the
containers are enabled. That's why you don't see this. So what else do we have? Let's see. If I have. I can just change it. So now it works. Then we have image behavior. If you want to make
this image move a bit, you can just select
ambient movement and it adds a cool effect. Again, we have mobile
content alignment. You can just go to mobile and try this out and
see how it looks. Pretty simple. Stack images on mobile. This means that it will add
one image after the other. So if I just add the second
image now and I go on mobile, this means that the
images are stacked. And if I uncheck this, it'll look pretty much
the same as on desktop. So it'll basically
split this into images. Alright? If you want to show the
container on mobile, you can click on this as well. Pretty simple and custom
CSS is strictly for coding. So we won't go into this. Remember, you can
always click on Add block and add
some other elements. So basically for
this section you have the option to
add some extra text. You can always just select this and add it and
move it like this. So you can add the text
above if you want. You can always move
them by clicking, by selecting the element
and then clicking on this. So if we just add this on top or on the bottom,
pretty simple. Alright, so what else
do we have then? We have the featured
collection added by default. This will basically show a collection of
products that you have. But right now, I don't
have any collection, so it doesn't show anything. So we can change the title, featured products
with something else. Heading size, which means
the size of this title. We can make it
bigger or smaller, but it is simple to understand. You can add a description
underneath this title. You can show the collection
description if you want. If you add this under the
collection settings, the theme. So if I go back here, here we have products,
collections, and you are able to
add a description. Once you make a collection
and show it if you want. Then you have description. Style is basically changes
the textile for this. Here you can change the
collection that you want to show. Pretty simple. I will
show all these settings so you applied once I
create the demo page. And here you can change the
maximum products to show. You have eight by default and number of columns on desktop
we have for right now, as you can see, make
products full-width. This means that it will
make them basically larger. As you can
see right now. Enabled view all if collection has more products than shown. So it will basically show
a button underneath. You can see all the
products if it has more than just eight that
we displayed in here. And here we can change
the visual style button. You can just make an outline
and whatever we want. So we have another
settings as well. Color scheme, same setting. And the product card, which is this one, right? The square. You have some
settings for it as well. It can show the vendor, which means the brand
or something like that. Or if you are the vendor, you can add this under
the product settings. So once you add the products, you will have a
show vendor option as well. I will show this too. Then you have show
product rating. You can check it from here, but you will need a
third party application that needs to be
installed in Shopify. We will do this
afterwards as well. So I will show you, I
always show this here. Enabled Quick Add button. This is very useful and
you should always add it. This basically, once you have a product added in
this collection, you will have a button
underneath to add this product to
Card immediately. So it is way better
for your customers. And it makes it basically
one less step in order to add this to cart so they
don't have to click on the product first and
then add two carts. They can just do it right away. Alright, then we
have mobile layout, number of columns on mobile. So if I go on mobile, e.g. now we see two columns. So you can make this
modification if you want and add one or two. Pretty simple. All right. Show currency codes. This currency code basically
means USD, AUD, GBP, right? This is currency code. Then we have Team
style settings. You can just make
some modifications in here and you'll
see what happens. So you basically change
the layout for these. Pretty simple to understand. And then we have
the color scheme. Again. You can change this
basically based on what colors you selected in
here under the color step. Alright, then we have another section added
image with text. But it is simple to understand. We have an image on the left, a text in here, and a
call to action button. So we can always
click on them and make the changes pretty simple. We have the same settings. Again, settings for images, content position, content
layout. Pretty simple. So just pretty much
just play with them and you will make the
modifications you want. Then you can just
click on Add section. And here we have all
the other options. So we can add a feature-rich product if
you want here on the page. So it will basically
show a product from the product page directly
on our homepage. If you have a promotional offer or a specific product
that you want to sell more than we
have collections list, which is similar to the
feature product list, this one, but it will show
the collections instead. Rich text is basically
similar to this one. You have a title texts and
the call-to-action button. So remember that you can
always click on Add block and add more elements to a specific block if it
allows you to do so. In here, I can just click on Remove Section and remove it. So what else is
important in here? Pretty much we have
videos, contact forms, email sign-up,
collapsible collapsible content is this one. I'm sure you've seen this
type of layout on websites. So you can basically add
some information in here. And once they click
on this drop-down, they will see the text. Pretty simple. You can always click in here and
make the modifications. So you have color schemes. Again, heading size, which
means the size of the title. Here's the heading. Here we have a caption, which is a smaller text
usually that you can add above, right? Pretty simple. You can open the first
collapsible row. So basically,
whenever they go on your website and they
said is they will always see the first one and the texts
that is inside of it. But it's simple. You can also add an
image if you want, which will be
displayed like this. You can change the orientation of this image. I'm pretty sure. You can go image
first and it goes on the left or on the right. Then we have padding, which
is basically spacing, as I said previously, on
the top and bottom side. Then under the theme settings, you have the page width, which means that you can change the width
of this section. So if I go all the
way to the right, if I go on full screen
now as you can see, this one is way larger
than the others. So it can basically make the
changes whenever you want. I'll go back to
12, 1,200 pixels. And again, car settings. So basically, all the
elements that you have in here can be customized and
the settings are very, very easy to understand. Now, let's go into
the theme settings. And also here we have the footer. I forgot
to tell you this. So you have header and
this is the content, and this is the bottom side. Now that the photo, you
are able to add menus, brand information,
text, and image. You can add whatever
you want in here. We already have the
social media icons. As you can see, once I
click on the footer, we have options. So show email sign-up, I can add it or remove it. You can change
this text as well. Enabled following shop,
we have this as well. Social media icons,
country, region selector. We must make the changes under market settings in order
for this to show up. Language selector,
we already have it. Payment I icons. We need to change this in
order for them to show up. And we also need to add
a payment provider or payment processor in order for this to show much. We
will do this later on. And also policy links. These are the privacy
policy cookie policy, and terms of service. So you need to create these
pages for them to show up. For now we only have a
terms of service page. That's why only
shows one option. But we can just uncheck it
and make this afterwards. Then you have the same settings, spacing, padding, and so on. And the theme
settings, which are the social media sites
and length, basically. Alright, now we will go
under Theme Settings. And then here you can
basically change the logo, colors, texts, and so on. And you can basically
customize each, each element from your
website if you want to change the buttons and
make them more round, e.g. we can do that. So let's just go into them. Here we have the logo
section which already added. You can change the size. What is the third icon? Favicon is basically
this small icon in here. On the top-left side. Here we have the Shopify icon, but you can change this
with our own logo, e.g. so I already have mine. Let's go in this folder, and this is my icon, which is this small part. Alright, I uploaded it
and once I click on Save, it will show up in here. So pretty simple to do that. Then we have the colors that
I showed you previously. Then we have topography,
which are our fonts. These are heading fonts, so it's strictly for
the headers like this, browse our latest products. This is a header, as you can see in here, it says heading. And this will change all the
headers on your website. Pretty much all of
them. Pretty simple. Alright, so you have the
main font and the body font, which is for everything else. So you can always make a combination of two
fonts on your website. You can select the same one, but I recommend going
with two fonts so you have some variety at least. So I already made a selection and I will
change my answer. I have mouse memoir for the first one and Josephine
for the second one. So let's change them. Now. Our search for mouse in
here, which is this one. And I have Josephine
for the second one. Alright? So these two go well together. Basically, that's
why I chose them. And you can always
make changes in here and make the font bigger if they are too small by default, e.g. so pretty simple, right? I can just leave them like this. And I think that I need to
make the other one bigger. Let's make it like this. Yeah, good enough. Alright. Then you have layout. You can change the page width, the spades between
templates sections. So this is basically
a template section. The image banner is a section. And this one, the featured
collection is another section. So if you want to add
spaces in-between, you go in here and you
can do this as well. But you can also change the space under the
individual section. So if I click on image banner, you always have bedding
or something for. Section. This one
doesn't have it, e.g. but usually most of
these sections do. As you can see in here,
bottom or top padding. So I can just add top adding another space in-between
these two if I want to, but you also have
the option in here. Then you have grids, horizontal space and vertical
space, which are these. So you can basically add
a space in-between these, if I want to, by going in here, then we have buttons. These settings that you see
right now are pretty much for every single element
that will follow. So it can change the
thickness around the buttons, which is this one, right? So just to show you,
but it's simple. You can add a corner radius, which makes this look better. Aesthetically. You can add a shadow
if you want to. It's not visible because
we have a darker image. So if I just remove this, you can see the shadow
right now a bit. As you can see. If you want to make
it more visible, you reduce the blur. You can see it more
and also change its position in here,
right? Pretty simple. Alright. Now what else do we have? We have the variant pills. You won't be able to
see this right now, but I will tell
you what this is. Basically when you go on the product page
and if you have, let's say a product with
multiple variants and you will have some buttons.
For these variants. You can basically change these buttons a bit so
you can add thickness, corner, radius, again, pretty
much the same settings. So you can just configure these buttons that will
look like this one, like the sharp ball button. But it will be for
a specific variant that you can select
for that product, e.g. Pretty simple. Then
you have inputs. Again, some other settings. You can change this
as well if you want. Then you have product cards, which are these ones. Simple. Same settings, pretty much. Collection cards, pretty
much the same thing. If I want to add a
collection list, it will show like this and you can make modifications
to that as well. Blog cards, the same
thing but for blogs, content containers,
basically in here. In this image with text, we have two containers,
left and right. So if you want to
add a border, e.g. for this container,
you can do so. And now you can see this one is not a container
because it's an image. So the container is
on the right side where it has an
image and a button. So now we can do this. You can add a
border if you want. You can know what this is. Here we have the media tab. So around the image, you can add a border, which
will be for this one. Simple. So you can
customize it again, same settings,
dropdowns, pop-ups. Basically, this is
four, add two cards. You can see it in here as well. Anti guards, pop-ups. So e.g. if I have a product
and add it to my cart, it I will see a pop-up in
here on the top right side. I will show this to you
afterwards once I make the page and you can
customize that as well. So you have the same settings. We have drawers, which are basically the menus and the cards that
appear like drivers. We have the option
to change those if we want and
make them drawers. I showed you how the
drawer menu looks like. So basically, when
I click in here, it opens from the
left side, right. That was a drawer menu and
we also have jewelry cards. So you can always
customize them from here as well and add
some customizations. Then we have badges. The same thing. If we add some badges on our, on our website, you can make
changes from here as well. Icons, same thing,
can change the color. Random information, you can add a title and a description. This one will show on the bottom of the page here on the footer. So if I just type
tests and tests e.g. and I won't add an image. I can just show
this on the footer by clicking on the footer
on the bottom side. And then I can add a block
and select brand information. And now it will show up, right? And I can show the
social media icons and, or hide them already,
have them here, so I won't show them two times. And this is how this works. I will just remove this now. So what else do we have? Social media, we have the
links, pretty simple. And then we have
search behaviour enables search suggestions. You should always leave this on, so it will help your customers
find specific items. If you have those specific items based on what they typed, then you can show the
product vendor if you want. It will show in the same
search suggestion box and product price as well once they find the specific product, but by searching it
in the search box. So you can enable
these two if you want. All right, what else? We have currency format. Live this by default
show currency code, so it will show USD as well. Then we have the car type, you have pop-up
notification drawer. As I told you previously,
you can do this for the car type as well. So basically, when you add
the product to your card, if you select your work, it will show on the left side in here, or on the right side, it will open up a drawer and show you
the details in here. Pop-up notification. It will basically show pop-up in here, like window, like
this, like a square. I will show these options to later on when
I make the page. And again, we have the same
settings enabled card notes. This is basically
for the customers that want to leave you a specific node for your order
once they place the order. So you can enable this
if you think that you have a personalized product
or something like this, and you want a specific nodes to be left away your customer, then you have the option to show a collection of products in your cart if
your cart is empty. So if you want to promote
a specific collection, you can do so by selecting
the collection from here. Then you have the checkout page. Basically on the checkout page, you can't make many changes. You can just add
banner or a logo and change their position and size. That's pretty much it. And you shouldn't change the
checkout page that much. It doesn't matter much. It
looks good by default usually. So these are the
options that you have, images, colors, fonts, and pretty much accents
for specific links, checkmarks and so on. So just so you know
that they are in here. So these are basically the
settings from your team. Each team will have
different settings, so keep this in mind, but
there will be 90% similar. There are some good themes that are usually more expensive and those come with way more customization settings
than this one. This one pretty much has more than enough that
you need for your store. But just so you know, there are better themes that you can use. Usually find either on the Shopify store that they have or we can just go
on theme forest.com, which is usually the
most popular one. And you can find a lot of themes in here for Shopify as well. So we can just go
in here, Shopify. And you have themes based on different niches
and types and so on. And they look way better. So we can just go
in here and look at them and make a
selection afterwards. Once you get comfortable with editing your
website and so on. So see you in the
next video and I will show you how to add
products to our store.
5. How to Add Products & Collections: Now let's add some
products or store. So we will go over
the products tab. And here we have Azure products. And let's add some. This procedure is very easy
to understand and I will show you a demo and then I
will add some more products. So I won't waste your time by adding
all the products into this demo store. So let's just go in here,
Shopify store products. And I will add a cat bed. I will copy the name. And then we will add the
Pictoris and a description. Here we have the title, and
here we have the description. So basically in the description, you can also add charts. Insert a table in here. You can add images, videos, and you can bold the texts
and changes done this on here we have the text type. So you can basically add titles, e.g. and select Heading. So this will be a title and
then you can add some texts. And this will be the
paragraph texts which is smaller, right? Pretty simple. So I will copy this
description that I already have and add it in here. And let's see the
other settings. So basically here you will upload the media
for your product, which means the images. Right? Here we have the price. Let's add a random price, let's say $49. And
competitive price. Usually this is the
discounted price that shows. So basically, you are
selling now this product, you are now selling
this product for $49. But you can add here 60, 67. So this was discounted from
67 and is now for tonight. This is how this works. You also have the option here to charge a tax on this product. So make sure that you check with your accountant
before doing this. Alright, here we can
track the quantity. If you answer, if you want
to keep track of your stock, and if you want, you
can just remove it. And that will work. If you have a product
with an SKU or a barcode, you can add it in here as well. And here we can add the weight
of that specific product. E.g. if you integrate UPS or any other carriers into your Shopify
account because you can, you can do that as well. You can just add the
weight in here and it will calculate the shipping price
automatically at checkout. But you can also add
shipping prices. Standard shipping price applied for pretty much
everything if you want. So you had that option as well. Here we have variance. And also you can add selected
digital, digital product. If you're selling
digital files, e.g. designs, you can do that
in Shopify as well. Alright, so let's just stick
with this. Other variants. You can add options like colors, size, and so on, as
you can see in here. And you will be able to add different images and
prices for these options. You can add multiple at once. You can add size and color. So we can have two if
you want to add that. And you will be able to
change the price for those. Alright, so in my case, I will just add dark gray, gray and we have light green. I'll click on Done.
And I will save these changes because I
want this option to show. So now I can select the picture based on my product color. I will just go with this. Alright? Also
something important when it comes to images. Make sure that your image is not bigger than 1,000, 1,000. So it can be less than
that, but not bigger. Because then usually
the file size will go up and it shouldn't be
higher than 100 kb. Also, when it comes
to file formats, you can add jpegs. But web P or images are
wearing more efficient. E.g. I. Have in here a web image,
which is this one. And look at the size difference. This one is 63 kb and that
other one that I had was 100, and it has the same size. Well, also there are
other factors like colors and so on and the
quality of the image. But as reference, web B
is way more efficient. And you can convert
these images with a third party plugin, a
software application. And you also have an
application inside Shopify, and I will show this
to you later on. So let's add the last one,
which was light green. Why is this important? Because everything will affect your website's loading speed and you want to be as
efficient as possible, because if your website
will load extremely slow, then your customer will most likely leave the page
and that's not good. So yeah, we made the changes. Then we have product category. You already have some in here, and you can just input keywords. So in my case, I can just type cat supplies. Right? Then we
have product type, which is a cat vet vendor, can just type the brand that you're selling if you want or just type your own store name. And then we have tags. Tags are important for
store optimization. Which is SEO, search engine
optimization as well. And it can also help
you out when it comes to creating collections
automatically. I will show you how this works. So I will type cat bed. I will save this. Now. I'll go under Collections.
Create collection. And I can create a
collection in here for, let's say, get supplies. I can type a description
for it if I want. And here I have the
option to add products to this collection manually
or automatically. I can do this
automatically based on tags and other factors. As you can see in here. In my case, I will select tags is equal to
and I can type cat. But right now, this would
pick up automatically, automatically all my
products that have this tag, cat bed, I already have one and this will import that product, as you
can see in here. Right? Pretty easy. Here we can add a
collection image. So if you are going to show
a specific collection, featured collection
on our homepage, if you want to add that section, you will have to
add a picture in here so it will display
a specific picture. So you always have that option. Make sure to add one. So don't leave this blank. And I will click on Save. And this is how you create
collections as well. Pretty simple,
because you also have collection pages besides
the product page. And you can also add
this under your title. You can add a collection
button in here if you want. I will go under collections. As you can see now we have one, right, Cat supplies
and sell products. And this will have
multiple products. You will see all of
them. You can also add a description in here
and an image if you want. I didn't add anything. So you also have show
collection image in here, as you can see,
which is this one. But you should add
a better image. And here it says
the aspect ratio, which is 16 by nine. This is a resolution of 1920
by 1080, which is full HD. Or it can make it smaller
like 12, 80 by 720. So we can just add
multiple resolutions. It doesn't matter. Just
make sure that this is the good aspect ratio. If you don't know how
to do this by herself, just contact the
designer and sell them to make a specific image
for this if you want. Alright, so let's go back. And I will add all
the other products. So this one take any longer. Now that I added all
the products in here, as you can see, we have plenty. I will show you
how to effectively add products if they are
in the same category. So we just select one. If we can duplicate in here. You change the name.
You don't select the images because you will
have a different product. You select Set is active
and you click Duplicate. And you will only have to
change just the price, the title, and the image, and everything else pretty
much stays the same. That means a category
type and so on. So this will save you more time. Let's go into the
collections tab and I will create some new collections now because I have
more products. So great collection. We have dog beds. And I will select
dog bed in here. I'm not sure if I
added this category, but this tag, I mean,
let's see if it works. No, I didn't. So I will just select
them manually done. So I will have to
remake it actually. Or let's just head into
the products better. And let's see. What did I wrote in
that specific category? Alright, Not this one. Dark bed. Oh, okay. I love the harness. I didn't change it because I was just duplicating the others. So let's change this. Let's see where is
the other, right? So we have one and this one. Alright. Now I can just refresh this and
it should update. Yep, now have those two. And I will add an image
because I didn't add any. Alright, and now let's make
a collection for cats, so we have good bets. Hopefully, I added
these properly, Let's say, but it should work. We have this one. Yeah, this is good. Now we have dog and cat toys, so we have dark twice. I'm not sure if I
added this one. I don't think I did. So I will just select
them manually. Click on Save and we
will do the selection. So we have 12. This
one, I had another one. We see if I can find it. Let's just write TY. And let's see. So I just have free dark toys. Alright, we leave it like this. And I need an image. I think I missed this one. Yeah. Now we have four. And I will add another one for cats and cat ball. Save. Alright, so these
should be good. Now, always add the proper tags. I just duplicated them quick and I didn't edit all
of them properly, but most of them are. Alright. So just make sure that you edit each field properly
when it comes to taxes, especially if you're
going to duplicate. So you don't forget
this pretty much how you add products
and collections. So the next one.
6. Installing the Required Apps - Reviews, Tracking, Invoices: Now let's talk
about the apps that you need to install in Shopify. These apps are pretty
much mandatory. One of them is that,
but I will show you exactly how to install them
and where to find them. So you're going to settings
in here on the bottom left, apps and sales channels. And you'll click on
the Shopify App Store. We will add an app for tracking, an app for reviews
because without the app, reviews don't work in the store. And one for invoice and maybe some other
ones for optimization. Later on. We will search for
reviews first. We want to install
this one. Judge me. If you scroll in here, you will see that you have a
paid plan and the free plan. Most of these apps are paid. So basically, they offer you the free service up
to a certain point. Once you pass a certain number of orders, you will
have to pay for it. This app doesn't have that. So it's basically free if you
want only these features. And we will install
this one on our store. So the procedure is very simple. That was pretty much it. We can go through this
wizard if you want to, and they will tell you to
customize it and so on. You can do that
whenever you want. You have all the settings
in here on the left side. And I will just
skip this for now. And in here we have
all the reviews. You can basically add
reviews for yourself, especially in the beginning. So you can click on
Manage reviews in here. And you will click
on Add a review. You can add, select
the product in here that you want
to add a review for. You, just search
for the product. In here you will see now
that I have the options, I can select the product, type, your name, email, give a rating, Review titled image, and so on. And I can add some
reviews for myself because it's also very
hard in the beginning. I already had one in here. So now I have an idea of how to use this.
It's pretty easy. Alright, we will enable this option later on
in the store when I will create the demo
for the homepage. So I will build the
homepage for you so you can see exactly
step-by-step. Hi, I'm doing that. Alright. Now let's
add another app, which is invoice Falcon. So by default, Shopify does
not provide the invoices, so you need an app for that. So we will use this
one because it has a customization built-in. So it is easy to
modify and change. Because many apps for an
invoice is required code. So this one you want to
have to bother if codes. So it'll be way easier
for you. Alright. Let's close this one. And you'll basically be able to access these
dashboards in here. And you can click on invoices. You can create a new invoice. This will be the same voices will be created automatically. So basically when
you will have into Shopify in the
order step in here, you'll be able to
select the order, and you will select
the order and click on More Actions and you'll be able to print
or save the PDF. Also, these PDFs will be
sent to your customers if you do the changes that are required and I will
configure this later on. So this pretty much where
you go for your invoices. You will pick on
designing voice. And here we have
all the details. You can just modify
it whatever you want. And you will change the layout and the
look of your invoice. So always go into apps. In here. You will select
your specific app and you'll be
redirected in here. So as you can see,
you have 53 invoices. Once you pass that amount,
you will have to pay for it. So this app works. Alright. Another app. So let's go back into Settings, apps and sales channels, and the Shopify App Store. Alright. So what else we have reviews. You can add one for tracking. So 17 track. There is another
option for this, so you don't have to
install the app really. You can create separate page. So this is their website,
17 track dotnet. It is very popular. So you can just enter your
tracking code in here and they will be able to
know where their order is. But this website has an app, as you can see in
here, Shopify App. It has an integration. So they can basically check
this on your website. So that's way more professional
and it looks better, but you will have to pay
for it. It's not free. It comes with a free plan, as you can see in here,
200 shipments per month. If you are not surpassing this amount in the beginning,
It's pretty much free. So basically, you should add it in the beginning
and afterwards. You can change your mind.
Or if this cost doesn't matter to you and you're doing well, you can just keep it. It looks way better. So
I'll just click on install app. I'll wait a bit. And I will configure
this right away because it's very,
very simple and quick. So this is how it works. This is the dashboard. You have integrations
with UPS and so on. You can just click on
Setup now in here. But I'll just skip this and I will go into embed
your tracking page. And here I have a
link for my store. As you can see, I can click
on preview if I want to. This is the tracking page for my store, right? Pretty simple. So I can just copy
this link now. Go into my store, go into
online store navigation, and add a track your order
button on my website. I'm sure you've
seen this plenty of times on different websites. So I can add it in the footer
and the header as well. So I will add it here
just for demonstration. I'll say track your
order and paste the link in here and add. So now we will have this
on our website as well. So pretty simple to
configure something else. So let's go back into
Shopify settings apps, and let's add some more. So we can add one for upsell. What are upsells? Basically, you are
trying to make more sales based on their
order and selection or you're just showing
them more products in their cart on the checkout
page or even on your website. So this pretty much helps
you increase conversions. So there are multiple
apps for this. You can pick whatever you want. We have this one which
is more popular, but I will just select up-sell
and cross-sell this one. It's pretty easy to configure. You also have some
images in here. So this is how it
looks like, right? So it's not really that
complicated to use. So they say this as pop-ups. You'll only have to
configure it is, it's an extra step that
you have to work on. But they will see these,
these products everywhere. So this will most likely
increase your chances. Now, this will also make your website look more
clogged with a lot of stuff. But overall, it will
increase your conversions. So I would say that
it's worth it in here. If we go under the plants, you will see that free up
to 100 orders per month, then you will have
to pay for it. So, yeah, another
thing to keep in mind. So you can just click on Add app and you will
add this to your store. But I won't add this right now. So these are the most
important ones. Tracking. You should always have this. Then we have invoices. You should always have
this and the rating one. So these three are mandatory. We will add maybe some more
up to the end of this course, but for now we will
stick with the basics. These are the basics. So see you in the next video.
7. Enabling Account Creation: This will be a short video. But I wanted to say, I want to show this to you
because it's important. You will have to
enable the option for your customers to create customer accounts
on your website. So how do you do that?
You go into Settings. And then we have
customer accounts at it shall login link in the header of online
store and at checkout, if you don't take these, customers will check out as
guests and they won't have the option to log
into your website and check their order and so on. So it is best to enable this
option because this way, your store will look
way more professional. So you have the option here to select it in classic customer account and
your customer account, you should stick with
the classic one. Customer login with
email and password. That's the most classic one. Everyone knows about it.
So just stick with that. Anything else? You don't have to
change in here. So you can just leave
this blank if you want. So that was pretty much
it. Click on Save. And now if we go on our store, you will see that this
option will appear here. So we have the login button and they will be able to create account or signing
into their account. This page can be edited as well, but you don't really
have to change it, but you can do so
if you want to. You can do that by going into
your theme customization. And from here, you will select the classic
customer accounts. And you can select
whatever page you want. So you have the
Activate Account, address, login, or
register and so on. You can make changes to
these whenever you want. You can click on Add section and add elements underneath
if you want to. So this was pretty much
it when it comes to enabling account
creation on your store.
8. Payment Providers: Let's talk about
payment providers and how do we integrate those? So you're going to settings, then you have payments. And in here you have
plenty of options. So the best one is
Shopify payments, the one that you have in here. You'll just click on activate in here and you will
go for a procedure. You'll have to upload
some documents if your business and so on, bank accounts and so on. Once you go through this,
you'll be approved. And once the approval is
done, that's pretty much it. Your set your payment
provider will be activated and you will see
it in here that it's active. And that's pretty much it. You will store with work, orders will work, everything will work. The other option that
you have in this one is quicker to set up is PayPal. Paypal has a big hierarchy is compared to Shopify payments. And you also have some others if you click on add
them on methods. So just by provider and you will find plenty in here as well. So as you can see,
they have a lot. But the best ones are those
who have Shopify payments. Stripe which has which has
to be set up manually. You have in here, right? Manual payment method. But don't bother with this, just go with Shopify payments. The quickest payment
provider which is legit, then you have PayPal, which is easier to set up, but can have some issues because some customers might decide to make a charge back against your order because they are not
pleased and so on. Or maybe there are scammers. There's a lot of things
going on in here. You should keep this in mind if you want to go with PayPal, but it's way easier to set up. So I can just click
on Activate PayPal. Select Activate PayPal
Express Checkout. You will connect your
existing accounts and turn it into a
business account. Or you can create a new account and your
business account, and you'll be set up in 1 min. That's pretty much it. I won't go through
the procedure, but it's extremely quick. So you can choose
whatever you want. You should go with PayPal. Paypal usually offers
more credibility for the businesses
because this is very popular as a
payment options and it's usually safe
for the customers. And I would suggest enabling both PayPal shopify payments. But if you grow to a certain amount and then you have a lot of orders and you'll see that a
lot of scammer. So trying to charge back
your orders with PayPal, you disabled PayPal
and stay strictly. We have Shopify payments
and you'll be good to go. Yeah, that's pretty much it. Just activate both in the
beginning and you'll be set. You don't have to
select anything else. So that's pretty much it in
here. Seeing the next one.
9. Building the Home Page - Demonstration: In this video, I will create
the homepage for you guys. So you will see exactly
step-by-step how this works, as well as the Navigation menu. So we have pretty much
everything set up and working. We will go into
customize theme in here and we'll get
right into it. So usually before
I get into this, I prepare all my materials and that includes sex and
everything structure. So I have one in here, Shopify store websites
structure and content. So first I want an image banner, then I have a title
and text, right? So we already have the
image banner in here. And I will just make
the modifications. So first image, I
will select this one. Reduce the opacity a bit. And I want to show
the container. And in India, which I
will change that x. And this one as well. I have it in here done. And I will change this button with our select
Browse collection. I will go into collections and I will select all collections. And I can add another
button if I wanted to, but I'll just stick with one. Then what else do we add? We have best-sellers,
so featured products, which is this one. So it automatically imported my products because now I have plenty as we created the
collections previously. So it will import
all the collections. I can also change
it if I want to, and I will select a
specific collections as specific collection. But this works as well. So I want to do
any modifications. As you can see, I
told you that you should enable this
Add to Cart button. So it is somewhere in
here and I will click Add button because this makes
conversions faster. They can just click
on this button and add the product
to their cart. If I click on this,
as you can see, now we have the card pop up, is I told you in the beginning,
this is how it appears. You can always change
this look and you can go for something else and the current will
look differently. This is the cart page is
going to see in here. Here are the carts items. If you want to add
some more sections, you can, but I don't
see the need to do it. It is very simple and it's
enough in my opinion. So let's head over
to the homepage and let's keep
editing. So what else? We have imagery of texts. And I will copy this
image with text. And let's add an image in here. Let's say that I'm adding
this one and change this. And I want to add text. So I'll click on
Add block texts. And I will edit the text here. I'll move this one above. So we have title,
text and button. In here. On the button I will select. I will write shop
now, or even in caps. And select the dog beds
collection. This one. Alright, now, what else? Feature product, dark
bed. At section. Featured product. Right here
I will select the product, will write dog bed. And for some reason
it shows me multiple. I probably added this tag in many places and
I didn't change it. Or it's maybe just a bug
because it shouldn't change. It shouldn't show like this. Maybe I should write a bit. Yeah, there's something
wrong with it. Most likely some
tags that I wrote. So yeah, it's okay. Let's select on,
let's see this one. Alright. We will
leave it like this. As you can see, there's a
View Details button in here. Remember that you can always
make changes if you want to make it look differently or change the image to
the right and so on. You have all these
options in here. So I'll just leave it the way it is because
it looks okay. And then we have what? Wait a second. Then we
have our Malte row. We will add one at section. And we have Montero. And we have three of those. And I will delete two and keep only one because I don't have
that much content written. So I will select this image. And let's see what I
have written in here. Keep your pet entertained. So instead of caption, I can just delete it or just type dynasty
far the branding. So keep your pet
and paste the text. And I can just add link here for the toys.
And I will do that. We have collections and I can
select cat toys. Sharp now. Alright, I'll save this. And what else do I add in here? That's pretty much it. So
this is very, very simple. So let's change this to
mobile and see how it looks. Alright, so I want to add, maybe, let's say I want
this differently on mobile. So I wanted to container,
maybe this works better. I think I will
leave it like this. Maybe we can change
something image behavior, I can do this, but it's, it's way too zoomed in. So I don't like this. I
will keep it like this. What else? What else? What else? Content position. I'll leave it the way it is. I think it's okay. I won't change anything. Center alignment, know. The products are looking. Alright, I can stick this to, I can change this to
one row if I wanted to, instead of two. But it looks okay. So they are way bigger this way and they can see
their products better. But it's way more
to scroll through. So yeah, it has its own
downsides are just stick to this and everything
else is fine. Maybe we can just
make some changes to the footer and change
the colors in here. Let's see about that. Maybe something like this. And let's change this
back to desktop view. Subscribes for our emails, I can maybe change this text. Stay up to date with
our latest offers. Networks. Here we have the language button that we added previously. We can disable it
if you want to, but I will leave it like this. And now we need a footer
menu and a header, a proper navigation in here. So we can add some collections, like for dogs, for cats or catalog and I can just throw them to
the entire collection. So I will actually do that. And what else do
we change in here? A contact form can be useful, but we will create a
contact page for that. So I can just leave this the way it actually is right now. So let's add a menu. And I will actually
add to menus. And let's see. I think that's okay. Brian information
we can do that, but we will add About Us section for our store.
That's way better. And that's about it. So this one will be called
customer information. And it will add all
the policies and such. And Quick Links is okay, and maybe change the order. So let's get into it. I will select this as our footer menu is
already selected. And in here I will
select the main menu. And let's get into
creating the second one. And let's change the
first primary menu. I will open this again, go into navigation, or let's
just create the policies. First. You go into
settings policies. And we will create
these from template. You will always have to change those. So keep that in mind. But I will just do this quick
right now for this course. So create your own
template shipping policy. Again, you'll have to
write this on your own. And yeah, I'll just leave
it like this. Save. And now let's go into the
navigation and change this Add menu called this one. Wait a second, let
me go back a bit. I want to write the
exact same name so we have legal notice, refund, and privacy
terms of service. Okay. So Terms of Service, then we add privacy
policy and refund policy. And that was it. And maybe we can add the
tracking info in here. But you already have
it in the main menu. So we can just
leave it like this. Maybe we can add some
links. Let me see. I'll just leave it like this. So save and we will go
into the main menu now. We can do this. So
we'll do the following. We will change this,
alright, for dogs. And I will select Collections. And I want to create
a subcategory. So I will do this actually. Dog beds, collections. Knock beds at, rename
this for dogs. And I want to add another one. So we have dog toys. I have to select the collection. So we'll head back. Have dark toys here. That was it. I thought it was
a product, right? And now I will add the
same thing but for cats. So let's just do this. Collections. Say gambits independently, and now we have cat bats. Alright, let me do this and we will add
the cat toys as well. Done. And now it's alright and
I want to add one more, but I want to create
a page first. So we will go into pages. And that will create
a contact page. So at page right,
contact in here. And in here, I will
select Contact. I will write some random texts. That was it. I'll
just save this. And I will add this to my menu, so I will add a contact button. And under pages we
select Contact. Now, we add this and we also
need one more about us. And I can add this in
the footer as well. So another page.
Save this first. So at page about us. And here we will need the text. But I don't have any
texts right now. So I will just go on Google
and get an About Us page. So let's say that
store plus Shopify. And I will just select
a random store. I should have opened
this with Google because this is we've been in,
the results are different. So let's just head over
in here and search for pet store plus Shopify
and we will find plenty. And I will just go in
the About Us page. This is way too complex. So let's try to find
something else like this one. Maybe know, or maybe just leave
it blank for now. And we will just go for it
just to complete the store. Alright, let's add
this in the menu. So close this navigation
and Footer Menu. About Us pages and
about us, right? And let's change the
main menu as well. So we have contact. And I want to add the
About Us in here. Yeah, it doesn't make
sense. We already have it. So let's go on our
website right now. If I refresh, see how it looks. These work. Let's try again. You cart checkout. And everything is good. I haven't added PayPal yet, so I should integrate it in order to make
this work and so on. But I won't go through
the setup right now. I just wanted to
show you every step and how everything works. Everything is fully functional
in the store right now. So we have the plugins,
we have everything. Let me see if I have to
change anything in here. Maybe I could have
swapped the position and have texts in here
and image on the right, then reversed because it
looks better aesthetically. That could be a thing, but
everything else is alright. So, yeah, socialists are added. If you watch this from mobile, I should always chain. I should also change this one. So the announcement, we
can say something like get 20% off on your order
for purchases over $50. So we can create a coupon
code automatically for this. So we can just leave
this the way it is. And how do we do that?
We just go back. Going to discount creates
a discount amount off. I said 20% right here. So we can create an automatic
discount or discount code. Automatic works usually better because it's
automatically applied when they meet the requirements. So I can say 20 per
cent off. Okay? I can say 20% of
20 off especial, say 20 per cent specific
collections or products. I can just select
everything if I want to. Select all of them. Minimum purchase
requirement, $50. I can select a date in here
when this will end, e.g. certain date and select it. And then I can just go to save this count
and that's about it. Now, the offer is active. So this was it for
the homepage now, and this is how quick
it actually is. So maker homepage, you can obviously add way
more than this. I just made something
quick and simple. So see you in the next
one and we will talk about metal fields
and everything else that is left including SEO.
10. Final Page Edits - Enable Reviews, Markets & Multicurrency Converter: So before moving on, I want to make some final
changes to all pages. So let's go through it. First. In the header in here, I want to enable the country
and region selector. So this way customers
can pretty much select their local currency and
have the price is converted. But in order for
this to show up, we need to go in the
market settings. So I will open this. In here we click Manage. And by default this is inactive. I will click on active and save. And afterwards we go to
products and pricing. You click on Manage. In here, you will
have to select, show prices to customers
in their local currency. And you will click on Save. Then we will just have to
wait probably a minute or so. And once we do that,
this will work. So let's just refresh this and just check
it again and save. And it should be fine now. Yep, and now it works. Alright. Let's see something else. Maybe for these products
we can add a border around the picture
and drop shadow. So give more depth to this. So we go in the theme settings, we select product cards. And in here, I will check
the thickness a bit. For the opacity,
Let's say like 35, 40, something like this. And now we have these
borders around the products. Click on Save for this. And what else. We can maybe add depth
to media as well. So two images, and we will
select media in here. And for the shadow, we will just select
Black Friday. Maybe reduce the blur. This way. Like too much. Five is fine. Maybe just move it
a bit like this. Less. Yeah, I think it's alright by default,
maybe increases. Let's see how it looks. Yeah, I think this is good. That's too much. Yeah. So
still the default is fine. Let's just add a small
border and maybe like this. And if we increase this opacity, Let's see how it looks. Now. Just less.
And this is fine. I think it actually looks
better without one. But we will just
leave it like this. So what else may be
here in the footer? I can add those again. So the country region selector, you can add the language
as well if you want. But I won't bother with this. I'll just leave it like this. And we can also remove
this part by Shopify. And how do we do that? Or maybe just write
something else. If you want to. It's in the settings. So we have to go under
online store themes, and we have to select Edit,
default theme content. And it's under
general or system. So let's say Shopify. Shopify. It's different, It's not
that one. So let me check. Powered by HTML. Now it's another one. I think it's under system. Let me see. It's
actually general. Yeah. So it was that one. So I'll
just add a space in here. And this usually
fixes the issue. Let's see if it works.
No, it did not. It used to work. Maybe they changed something. So that might be a thing. Yeah, I think it
will show right now. You could previously just
to in order to remove that, you just added a
space and it was done for but it seems
like they fixed it. I think. Maybe let's just
wait a bit and refresh again. If it doesn't, then it
means that they fixed it. Yeah. It's alright.
It doesn't matter. Alright, let's see what else. Let's go in the product page. This is fine. We will have to add
the reviews actually. So let's do that. And how do you do that? Well, first, you must
have the app installed. So if the app is installed, you go in here on the
left app and beds. And you will have to check the code snippet in
order to integrate this. And now we will be able
to add the reviews. So go under Sections at a block. Preview badge stars, and we will add those under the title. You can also change the color of the stars so you can
just go under apps. You select, judge
me product reviews, and select customize Widgets. And in here you can select the color and change
it if you want. So now it's pretty easy. Alright? And maybe in here we can add like a more in-depth
review category. And this is the review widget. But I will add it not here
because it doesn't look right. Let's add a new section for it. And we have it here. Right? So this is just
a demo, as you can see. And I will add it maybe
or just leave it here. Yeah. And this will apply for
every product that you have. So you will have it everywhere. Good. Now, what else? We can go on the main page again and enable the
reviews for these as well. Featured collection and
show product rating. It will only show if
they have a review as far as I know.
So let's try again. Yeah. They need to have reviews
in order for these to show. But that's alright. What else? What else? Let's go on the
collections page. And I removed the picture
because it doesn't look right. You need the proper
picture in order to show nicely in here. So I just removed it and I stick with the
products themselves. What else? Let's select the
other page. Contact. This one looks fine. Yeah, I'll just
leave it like this. Blogs cart checkout. I have to add the logo here, so I'll click on theme settings, will go to checkout and
we will select the logo. I won't add a background image. You can do so if you want. And now we have the
logo position center. And logo size was way
too big we previously. So let's see how it works now. Yeah, It's alright. And in here you
don't have to change anything. You can
if you want to. So you have some other
options like form fields. You can make them transparent. You can make them transparent if you
change the background, LLC doesn't make sense, so you can just leave them the way we do
it, the way they are. On. Let's see if I have
to change something else. I don't think so. So this is pretty much it. Let me just check it again. On the homepage. We have the
pricing, the menu works. These work, so all right. Product rating,
vendor, add to cart. Yeah, everything looks fine. So this was pretty
much it when it comes to editing the
front part and the pages. So I'll see you in the next one. We will talk about metal
fields and shipping profiles.
11. Enable Reviews, Markets & Multicurrency Converter: So let's create the
shipping profiles. The way do this is by
going into shipping. Under settings,
you have shipping, which should be here. And here we have
customer shipping rates. So you will click on
create new profile, and you will set a name
for that shipping profile. In here. We have fragile,
fragile products, e.g. but you can just
create a profile e.g. US standard. You already have some
shipping rates. So e.g. if I just click leave here and I go in the general
shipping rates, you can adjust these as well. So we have the products, right? Then we have the location. For my local rotation. I can just set a
shipping rate by going to Edit rate and
setting a price in here. And for international,
I can just select a different shipping
rate and adjust it from here. But if I want to create
customer shipping rates, I can do so by going back. So I can just make
them from here. So it's your choice how
you want to make them, but you have more options
by selecting this one. E.g. I. Can select, I can just write standard US and I can make a shipping
profile for us alone. So in here I will select
all the products. And here I will select
or just search for United States US standard rate, standard shipping and
set it to $5 e.g. right. So that's how you can saturate it if
you want to have custom. And it works pretty well. But if you want to, you can just go to
the general parts and set them up from here. It works as well. If you want to do shipping for international, then you have the same price for pretty much every country. You can do that and it's
pretty much good to go. So, yeah, these
are your options. You can either edit
them from here or you can just
create customers. But make sure that
under markets, you've have enabled the
locations that you want to ship to because else you won't be able to make
shipping profiles for them. So always go in here. We can manage and activate this market
status for international. If you are going to
ship internationally.
12. Metafields & Meta Objects: In this video, I will talk about battlefields and mental objects. So where do we
find these here in Settings under custom data. So what are mesophiles? So, as it says in here as well, add a custom piece of data to a specific part of your store. But this information is dynamic. What does this
mean? So we can add some extra information on pretty much any place in
the order estab, products, the products
page and so on. So we can add additional information for
each specific product. And this one will be dynamic. And that means that if e.g. I'm making a change
on the product page, usually that change will display on pretty much
every single product. But we've met our fields, you can make dynamic changes. These changes happen only on specific products
that we want. So let's make a demonstration for this so you can see
exactly how this works. Let's click on products, e.g. let's say they want to add a custom field on each product. And I will click
on Add definition. And let's say that I want to add something like dimension. Alright? I already use this. So I will type, let's say wait and wait in
the description as well. And for type, As you can see, we can add multiple things. So we can add a
single line of text, multiple lines of text, numbers. We can select the
product, you can select the file like a size
shirt, an image. We will say shout if
you want to add that dynamically as well
for each product. Date and time date dimension, volume, weight, and so on. So we have multiple options
in here that we can add. So let's go for weight, e.g. you can add a minimum
and the maximum amount of weight that you must
input in this field. But I will just leave it blank. And I will click on
safe sex storefronts in here and click
Save. And now e.g. if I will just go in the product section and I will select a random product in here. You will see that at
the bottom of the page here now we have
battlefields weight. So I can just input a
certain value, e.g. 250 g, and click on Save. I will be able to input
this on this page. So for this specific product, because if I go to
another product, this value on this plane there. So this is only for this one. If I just go on Preview
now, I'll close this one. Let me disable this protection
so I can make changes. So online store preferences, and let's disable the password. And let's drag and
now let me refresh. Yeah, and I think I'll
have to do it again. So we go in the product in here, and we'll click on View. And now we have the
customize option. So let's go to customize. And on the bottom of the page, we will just add another
field, like in here. So let's add some texts, e.g. and in here, I can
just input that value. So I will just click on this. And as you can see now, we have a dynamic source,
which is this one. So I can select weight. And if I go down here, you'll see that it says 250 g. So this is how this works,
pretty much, right? So wait. And now we have the custom
value added in here. So these are the battlefields
and you can input this pretty much
everywhere dynamically. So if I wanted to
add an image, e.g. again, I will just click on
this specific button in here, insert dynamic source, and I can input that specific
image and so on. All right, So let's show metal objects now and how they work together
with metal fields. So let's remove this one. And let's say e.g. that we have a fashion
store and we want to add the designers for
that specific product. So how do we do this? We go into Settings
again, customer data. And in here on the bottom
we have metal objects. The difference between
those two is that metal objects are
already objects that are preconfigured with
existing values compared to metal fields that you will have to
change every single time. So let's create a metal object. Now, I will click
on Add definition. Let's call this designer. In here. We'll, we'll have
to add some fields for this designer information. We will need a single line
of text for the name, right? So I will type name in here. You can also check this one. We required fields,
so we will have to input it every single
time, so you don't forget. But it is obvious. You don't have to, but you have this option
just so you know, you will click on Add. Then we need a multi-line
text for a description. So I'll type description
in here and add. Then we will need a
file which will be the photo right at, and maybe a URL for the website. And add, save this. And now, where do we
add the information and where do we
create the designers? So I will close this and we will go to content in
here on the left. And here we have metal objects. I will click on Add Entry. And now we have one option for the metal object
that we just created, which is designer.
I will select it. And now we can input
the information for this designer, e.g. I. Will just type a
random name test, test in here, I will just
add some random text. I will select a photo. And in here I will just
input a random website. Save this one. And now if I go to
my objects, again, you will see that in here
I have an object that is the designer and all the
information that it has. So how do I add this to
a product page, e.g. so we go back into
the metal fields. So custom data. And in here, in the metal fields, I will
click on products again. And we will create
another definition, which will be for the designer. So I will type designer in here. Designer or getting
a description. And for type here, I will need a metal
object, right? So we can select that object. And for reference in here, I will have to
select the designer. Now click on save. Check this one. And now I can just go again. In the product section, I will select the same product. And on the bottom in here, now we have another
field for designer. So if I just click on it, select entry and I can select the designer that I
just added previously. Save. And now I can go on this
page again, customize. And in order to input all this
information, I need text, I need a title, I need an image, and
I need a button. So we have to add a section
with all these elements. So I will click on
Add block in here. Actually we need a separate one. So at section and we
need image with text. And this one has all
the elements we need. Because if you add something else and it doesn't
have all the elements, you won't be able to input
all that information. So I will just click on the Connect dynamic
source button for the image. And now we have the designer
metal object in here. And I will select the photo. And I will do the same thing with the title, which
is the heading. I will delete this text. And again, here
we have designer. I will select the name and the description. We
will do the same thing. Delete this text,
designer description. And for the button,
pretty much the same thing. I will say. Website in here. And buttoning
designer, website URL. And click on save. This information. We're appear only for this
product dynamically. So pretty easy to understand. So these are the metal fuels
and the metal objects. And you can use them
in certain scenarios, even though they are
not that common. But just so you know
that they are here and that this is how they work. So see you in the next video.
13. Placing a Test Order - Fulfillment, Cancellation, Invoices: Now let me show you how
to place a test order. So you have two ways to do this. You can either do this by integrating your payment
processor first, which is Shopify payments. And if you are approved already, you will have an option
in the settings in Shopify payments to
enable test orders. So you can enable that option
and just place orders and those won't want
count or anything. So you will be just
yourself doing that. And you also have another way, and that is obviously by changing the price
of a product to $0. So I can do this and we'll
set the price to $0. Just so you can see how
this actually works and how you can see
the invoice options, how we can fulfill
the order and so on. So let's just head down to
the homepage right now. I'll go back and I will select the product,
which is this one. And let's just change the
currency and change it to USD. And I will go and click Buy Now. And in here, I will just
input my information. And then we'll just type
some random address. Right? And in here I will just select an
e-mail and continued to shipping standard free and continued to payment
and complete order. And this is the post-purchase
message order number. Thank you. Name
order is confirmed. They have an option to
be updated with offers. If they check this and you
just go and continue shopping, you have your
customer's information and so on, customer information. So now if you go into a
dashboard in here under orders, we have a new order. So what you can do now, you can just select this. And under here on the bottom, you have sent or print invoices. So if you just click on this, you will be able to download your invoice that is already
generating right now. So this is the invoice
and this is how it looks. You can pretty much
printed send it, or you choose what you
want to do with it. So yeah, pretty simple. And you can also
download it from here. And what else? If you want to
fulfill the order, you can also select it, right? Fulfill item. In here, you will add a tracking number
and the shipping carrier, you can just input it, right? It's pretty simple.
Once you do that, the tracking app will actually
work and they will be, they will be able to
track their orders. So this is how simple it is. You're done, click
on fulfill item and the order will be fulfilled and they will get an email that their order
has been fulfilled. So yeah, that's pretty much it. And here you will have a history of the actions that
happen with the order. Here you have a fraud
analysis system that is integrated
in Shopify. So e.g. if someone stole a credit
card from someone, you will be able to sell this because they will tell you
that the name is not matching, the location is not matching, the IP is not matching. You'll have plenty of factors. So now, if the fraud
meter is high, you should just cancel the
order. And how do you do that? You are either do it
from here, alright, so cancel order or you
just delete the order, but first, you must cancel
it. So we cancel the order. Cancel, send a notification to customer if you
want to or not. Restock items if you
selected the inventory and this changed after
they place the order, just cancel it and then you can delete the order on
the bottom-right corner. So yeah, that's pretty much how you place taste disorders. So you have an idea
of how this works. And this was pretty much it. See you in the next one.
14. Email Marketing & Automation: A cool feature that Shopify has built-in is the
e-mail marketing. So usually you have the
email application installed, but if you don't have
it, go into settings. And we will open the
Shopify App Store again. And you will search
for email in here. And this is the app that you need to install it if you
don't already have it. So once you install the app, you will go into apps, select email, and now you will have to
make some changes. In here. You go into templates,
managed template branding. You will have to
add your logo in here and everything
else should be set. You can already change the
font if you don't like it. You can do that. And the colors are already imported
from your store. If you change them, then
how do you do it as well? It's quite simple. You go to marketing. And from here we can
make automations. So e-mails are
sent automatically if they meet certain criteria. But you can also do this
manually if you want to. You can click on
Create Campaign. In here, you'll
select Shopify email. And now we will have plenty
of templates to select from. You can click on View more e.g. and from here, you can
select them by category. So I can select a promotion,
the promotion templates, and I can select a model
that I want to edit and use. So I will select this one,
say an announcement, e.g. and we will click on Select. And now we will make them
modifications to it. So you can just click on any section and
edit it directly. You can remove it. You can add more by clicking on
Add section in here, you can add text,
buttons, images, dividers, spacers,
discounts, and so on. It is very easy to use actually, and you can move them
around and such. Alright, so for
demonstration in here, I will just make the logo bigger because it's way too small. And I wanted to
change the texts. Let's say 50 per cent
of spatial sale. Don't miss out on this sale. Available for only 24 h e.g. get your favorite dog bed today. And we can just go in here and under a subject we will write pretty
much the same thing. So I can say 50 per
cent of special sale. Get your dog bed today
available for only 24 h. Here when it comes to selecting the email or the customers, you have the option to select
certain customer segments. You have all subscribers, customers who haven't purchased, customers who have purchased
more than once for today's abandoned checkout
and email subscribers. So you basically only
have the subscribers. You cannot enter the
e-mail manually, but it is good enough
like this anyway. So you can also create
more customer segments. So you have that option as
well as you can see in here, by going into the customer step. So we can do that
by going in here. So let me open the
website again, homepage and I want to go
back into the dashboard. And here we have
customers, right? And these are the
segments by default. But if you have more customers
at some point, right, you can create new segments that can be useful to you
to use them afterwards. So you can see here again, you can create two
great segment. Choose the template from here, or apply a filter. So you can make certain
decisions based on the amount that they
spent in your store, if they made purchases
or not, the land, so on. So you have a lot
of combinations. Just so you know that
this is in here. So let's hit back now
on this category. And here you can make all
these changes that you want as settings is
pretty much similar to what we had on our homepage. We can change title, texts, colors and so on.
They're easy to use. And once you do that, you'll click on Review in
here on the top right corner. And then you'll be able to send this e-mail
to your customers. So you can do this
manually this way. But we can also automate this, and we can do that
by going back. So we go into
marketing automations, create automation,
and here we have plenty of templates.
You can use these. They are already pre-configured because if you are going
to make this manually, this will take some time and it's not like super
easy like the other ones. So if you just want to set an automation phone for
abandoned checkout e.g. and send an e-mail to
your customers once they abandon the checkout
process, you can do so. You already have the
explained pattern in here and how this works. So basically, these
abandoned checkout process, E-mail automation starts when the customer abandoned checkout. Then customer abandoned
checkout own online store. If this happened,
the total price of checkout is more than $0, then weights and hours. And if the customer hasn't
placed an order yet, this e-mail will be
sent to your customer. So you have the entire workflow in here and how this works, you can turn on this
automation, e.g. and now this is setup. So you can just view it. If you want to say
I will select it. I can edit it. And this is the email template
that is used by default. They will be reminded
that they have a specific product in their cart and that they should
check out e.g. these are all automated and you can just enable them and they will be
sent automatically. So it's good to
have them enabled. They don't take more
than 1 min to set up. And that is pretty much it. You can always, if you want
to disable them, remove them, or modify them, change the workflow that is already
configured by default. But this will take
you more time, right? As you can see in here,
you can edit the email and the workflow for each
specific template. Alright, so this is pretty much the e-mail integration that is already in Shopify.
You know about it. You can always turn this on. They will be working
automatically. Just edit the e-mail a bit
if you want to change it. And you can also make
email marketing campaigns, as I showed you my clicking
Create Campaign in here. And these are don't cost you,
don't cost you anything. You just need to have
the e-mail customers, the customer of the emails. And that's pretty much it. So see you in the next one.
15. Image Optimization & Free Tool: In this video, I will show
you a tool that you can use in order to
optimize your images. So as I said, images should be as
small as possible. And in web format, usually everyone uploads
images in JPEG format. Because this is the
most traditional one. Png should be used only
for the logo and only for the fav icon because they are transparent and they do
not have any background. And also keep in
mind that when you add the logo and the fav icon, these should not
occupy a lot of space. So my logo has 67
kb, which is good. And the Fab Icon has 42,
which is good as well. Now when it comes
to product images, those should be around
100 kb or lower. Usually it should be lower, like 50, 60 kb. So ideally, you want an
image that is 1,000, 1,000 pixels or even
higher if you can, should be good-quality
and WebP format. So now I wanted to show
this tool is called Image resize.com is probably the most popular
website that does this. So what you do is you
select the image. I will select this one. And here I can change the
resolution for the image. And I can always, I can also save it as WebP
directly. So this is great. If I have, let's say an image
that is a huge resolution, you can just resize it to 1,000, 1,000 and then
save it as Web API and uploaded to your
website. So very simple. You also have a cropping
editor in here as well. So make sure that these
are square resolution. So like this, they have
the same height and width, identical, so not
different at all. And you have them in
where DPI resolution. So use this tool and resize your images and
you'll be good to go. So this is very important
for your website speed. The images are the
most important thing that slows down your website.
16. Facebook Sales Channel: Something else that I wanted
to point out is that you need to add Facebook
as a sales channel. So in order to do that, you need to click on
Shopify App Store again. And in here, we will search
for Facebook and Instagram. And this is the abduct
you want to install. Click on Add app. And basically what
this will do is that your products
will be linked with your actual e-commerce
manager from Facebook. So if you have a
business Facebook page that has a sharp section, your products will go in there as well, and these
will be saved. So if you are going to
run e-commerce ads, we've products attached to them. All the stats will also
be shared in Shopify. So you will have an
idea of what's going on by going in the
Marketing tab. So this is a useful addition. So click on Add sales channel. And in here, you will just
connect your business manager with your actual
Shopify account. So click on Start Setup. You'll click on Connect
account and you will have to connect
a business asset. This means a Facebook
business page. You will select it from here along with the business account. And once you do that and
you submit it for review, you will have to upload some business documents in the
Facebook business manager. And once it is approved, you will be able to
have these sinks and your products will be under your Facebook business
page as well. I cannot go through
the entire setup because this will
take time and it also requires
documents on my side and I do not have anything
for this business. So just keep in mind, this is here for you to use. It is absolutely free. And this can be very useful as well it once you start
making ads because you have all the
products and you will have other results in
hearing the Marketing tab. And you'll see all
the sales channels. And where are all these
sales coming from? Yeah, This was pretty much it.
17. Making your Store GDPR Compliant: Something important that you need to do is if you are going to sell internationally
or especially in the EU, you must have a GDPR application installed on your website. So you know that when
you visit a website, you have a pop-up that usually asks you
to accept cookies. While these cookies are storing information from your customers. And you can basically use this
information for analytics in order to see the traffic where they came from,
location and so on. And you can also do marketing
with these cookies, which is the most
important thing. So how do we do this? We will have to install
another application. So click on Apps in here, and we will type GDPR
and press Enter. And in here, we will
select this one, GDPR, CCPA plus
cookie management. There are many plug-ins
for this or applications. So you can choose
whichever you want, but this one is good enough. So I will select this one
and I will click on Add app. You can also click on
View Demo Store and you will have an idea of
how this looks like. So this is the cookie banner that appears and
click on Preferences. And you are able to select
whatever cookie you want to accept or not when you
visit a specific website. So by default, they are all disabled and you
should do it is if you want to be safe and not have
any issues while selling, though the risk is quite low. You should be aware of this, especially if you are
going to grow a lot, then it will be a target. But in the beginning, I don't think you'll have any issues. So only the strict
require cookies should be enabled by default. So we will install the
app now. Install app. And now we will select the
free plan, which is enough. Here, you will select the region where you are going to sell. I can pretty much select
all of them if I want to. And you will see that
you have them covered. Now, GDPR is probably
the most important one. So here you have some
skills that you can pick. I will pick the white one. And in here, you have the option to leave all the cookies
selected by default, which is not recommended. Option is quite risky because you are assuming
that your customer selected everything
and they just click Accept and they accept that
analytics and everything. The safest way will
be to do this blog, the marketing ones,
and the analytics. Usually all free
should be checked. But if you want to be safer, just block the marketing cookies and you can just gone
with the others. Now you will have to enable
the app by clicking here. Usually it is enabled by
default after you install it. In here under app embeds, you will have this checkmark and it says a GDPR
consent bar activated. So we are good to go. Now. I can just go in here. If I want to show
cookie bar is enabled, I can customize it, translate it, and so on. We have other options. But basically
everything is set up. You can go to design and make
some changes if you want to change the layout and such. But usually it is good to go and you don't
have to change anything. These are premium options
anyway, most of them. So yeah, let's just
visit the store now. And let's see if this works. Let me remove the
password actually. So let me go in here, references and under passwords, I will just remove it. Let's try to visit again now. And as you can see, website
uses cookies and so on. So we have the
banner, preferences. Marketing is unchecked. And if they want to check it, they will have to do this. So this is quite risky from a business
perspective for you because you cannot do retargeting if you don't
have these cookies. So you are losing a lot
of marketing potential. I would recommend just checking all of them
when you do a setup. And if you are going
to have issues, just make the
modifications afterwards, especially in the beginning. And this will make
it way harder for you if you don't
have remarketing. Remarketing is important. So yeah, Except, and
that's pretty much it. So we are now set up
with GDPR as well.
18. SEO & Google Analytics Integration: So now let's talk about SEO bit. Seo stands for search
engine optimization and in order to optimize your website for
the search engine, which is Google, you will
have to make some changes. And that is, you will
have to add content in your website that has keywords relevant to your specific niche. So make sure that when you
make the About Us page, you write plenty of
contents in there. Not a lot, but you
will have to write some like 67 paragraphs, at least like 600 words or so. So you have as many
keywords as possible for your specific niche
that is very important. And the other factor that is
more important is traffic. So if you just
started your store, be sure that your
chances of getting on the first page of results
on Google Search, e.g. are pretty much zero. So you have to run ads, google ads, Facebook ads, instagram ads, TikTok,
influencer marketing, whatever you can do in
order to get traffic. So now we need to
make some changes. First, under online
store in here, you have to click on Preferences
and make sure that you will add a homepage title and Meta description
or a description. So these will appear in the Google search
results. For your store. Make sure that you add as many
keywords as possible here, relevant for your
specific niche, because these are
important as well. So I already did this. Afterwards. You will
have to connect a Google Analytics account
to your Shopify store. How do we do that? Just
click on Manage pixel here, and you will connect
automatically your Google account
to your store. So our click on
Add sales channel. And we'll wait a bit. No account connected. So now I will connect
a Google account. I will select this e-mail. I will allow all
these permissions. And here I will connect a
Google Analytics property. I will click on
create new because I already have other websites. And here we have some guidelines
on how to create one. Let me see if they
changed something. Yeah, I'll have to
create it separately. Alright. So we go to Analytics, sign-in. And I will have to
create a new property. I'm not sure if I
can do it from here. I don't want to read
through all of this. Let me see if I can
do it fast some way. And users set up. So this is it. Yeah, it's pretty much the same thing that
it was previously. I think. Yeah. I'll just go back to this. Let me see if I'm logged in. I'm not into that one. And that will create a new one. Alright, create a new account. I will name this Shopify store. I will check this one. Click on Next. Property name. Dynasty for currency, USD. Let me see if I
have my currency. Alright, I will input all this information
except, except, okay. I have to scroll
through it probably. And for some reason it doesn't
want to. It's one more. Okay. Alright. And now we should be able to
see this on there, our Shopify account.
Let me refresh it. And it should show
up. Let me see. We have no for some reason. Let me refresh it again. Or maybe I need to make
some changes somewhere. Let me see. Okay, also I have to go
through the entire wizard. Oh, I see. Alright, so let's
input all this information. It starts shop, Create. And now it should be done. Alright, we have all the
instructions in here. Measurement ID, I think I
can connect it directly. Site kit, show few more. We have Shopify as well. No, but I can do it directly. I'm sure. Let's try again now. Refresh. And it should be here. Yeah, we have it. And I can successfully connected my Google
Analytics account. So basically, now in here, you will be able
to see your status for your website, right? So you have users,
new users as on, and you have all the statistics. So this is how it works. You have reports in here. They changed it. The usual Google Analytics
looked different, but it's pretty much
the same thing. You can see your traffic
sources and so on. So it's quite useful to have it. Alright. I think I need
to enable e-commerce. I don't know if it's
enabled by default in the New Analytics for
why they think it is. Because else I would have
had an message or something. Yeah, It's alright. So I need
to connect the analytics. Make sure you do
this. I already did. And what else do we need
to do in this part? I think you need to connect
your Facebook pixel. If you don't know what that is. Facebook pixel is necessary
in order to run Facebook ads, especially for
e-commerce stores, because it will track
all your convergence. So make sure that you can ask that you all will have
that in here somewhere. Let me see. You want to
get out from this place. So I'm going to
Preferences again. And in here you have
setup Facebook, right? So make sure you
click on this one. You will connect your
Facebook account, your Facebook business account. And the procedure will
be pretty much the same, and it will be quick, and
then it can run Facebook ads. So if you don't know
what Facebook ads are, they are mandatory for this. Make sure that you
check a course for it. So yeah, that's pretty much it. Besides this, there is something else that
I almost forgot. You need to add alt
text to your images. This is important for SEO. So basically, you
go into content and files and under your pictures, you will select e.g. a. Product picture like I did. And here we have alt text. Make sure that you add keywords that are relevant to
that specific product. For every image that you
have in your website, or at least every image
that is relevant. So in here I will just type cat bed or relaxing
cat bed, e.g. you should do this for every single product
that you have, this important as well.
So that's pretty much it. Just have with content
on your website, connect your Google
Analytics account, connect your Facebook pixel, which is very important
for your marketing. And yeah, that's pretty much it. Maybe you can add
a blog as well and post regularly so you have
content that is relevant. So yeah, that's pretty much it. Thank you for taking
part in this course. This was pretty much how
it works and the basics, so you can have a good
understanding of it. You do not need code in order
to have a Shopify store. If we want to get more advanced,
there is code as well. You can learn it. But that takes quite
a bit of time. So just stick with
the basics and focus more on finding good
products and marketing. That's the most
important. So once again, thank you for staying
all the way to the end and they wish
you the best of luck.