How to Build a simple Online Store with Shopify - Without Code | Mihai C. | Skillshare
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How to Build a simple Online Store with Shopify - Without Code

teacher avatar Mihai C., Plan before acting.

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Introduction

      0:44

    • 2.

      The Shopify Dashboard

      11:28

    • 3.

      Connecting your Domain to Shopify & Third Party Providers

      3:49

    • 4.

      Your Theme Settings

      28:47

    • 5.

      How to Add Products & Collections

      12:33

    • 6.

      Installing the Required Apps - Reviews, Tracking, Invoices

      8:15

    • 7.

      Enabling Account Creation

      1:42

    • 8.

      Payment Providers

      2:46

    • 9.

      Building the Home Page - Demonstration

      19:39

    • 10.

      Final Page Edits - Enable Reviews, Markets & Multicurrency Converter

      9:21

    • 11.

      Enable Reviews, Markets & Multicurrency Converter

      2:31

    • 12.

      Metafields & Meta Objects

      9:24

    • 13.

      Placing a Test Order - Fulfillment, Cancellation, Invoices

      4:08

    • 14.

      Email Marketing & Automation

      7:05

    • 15.

      Image Optimization & Free Tool

      2:10

    • 16.

      Facebook Sales Channel

      1:59

    • 17.

      Making your Store GDPR Compliant

      4:47

    • 18.

      SEO & Google Analytics Integration

      8:25

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About This Class

Do you want to build an Online Store with theĀ most popularĀ E-Commerce platform? Then Shopify is the answer for you!

Shopify is the leading E-Commerce platform due to its simplicity and versatility as it can be good both for beginners and advanced users that want to use code and because you have one of the best payment processor in the world and that is Shopify Payments.

In this course IĀ will take you step-by-step through the entire process in order to have a store up and running.

Who is this course for?

This course is aimed towards individuals that want to learn how to build an Online Store with the most popular platform and that is Shopify.

Prior experience of building blogs or websites is an advantage and will make everything easier.

Topics covered in this course:

  • Shopify Dashboard

  • How to connect a custom domain to Shopify

  • Theme Customization

  • Products &Ā Collections

  • Shopify App Store and Mandatory Applications (Reviews, Invoices, Order Tracking)

  • Payment Providers

  • Shipping Profiles &Ā Markets

  • Metafields & Meta Objects

  • Placing Test Orders - Order fulfillment, Cancellations &Ā Invoices

  • Email Marketing

  • Image Optimization Tool

  • SEOĀ &Ā Google Analytics Integration

  • Making your store GDPRĀ compliant

  • Enable Account Creation for Customers

  • Multicurrency Converter for Your Store

Requirements:

A PC with a good Internet Connection.

Patience and hard work.

Basic Photo Editing knowledge or at least basic knowledge about image formats.

This will be a very practical and straight to the point course making it efficient and easier for you to absorb information.

This course doesn't focus on business tips and strategies, it's main focus is building the actual store.

This course is not for Developers - it is meant strictly for business oriented individuals that want to build an online store without any coding.

Meet Your Teacher

Teacher Profile Image

Mihai C.

Plan before acting.

Teacher

Hi ! :)

 

In 2017 I started to work as a Digital Marketing Consultant for Google Digital Hub where I taught over 300 entrepreneurs how to run their Ads for their business and build their online presence. As years have passed I started to love eCommerce and how the entire space works.

Currently, I'm an Entrepreneur & Freelancer in Digital Marketing & Web Development.

See full profile

Level: Beginner

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Transcripts

1. Introduction: Hi, in this course I will teach you how to create an online store with Shopify. Shopify is the most popular e-commerce platform out there. And the best thing about it is, is that you don't have to be a programmer, don't have to know code to create an online store. Now, in this course I cover pretty much everything that is necessary. So I will talk about how to connect your domain to your website, how to add products, collections, discounts, shipping profiles, email marketing, SEO, how to optimize your images, and so much more. I will also create a homepage for you so you can see exactly all the steps that are going through. Then I will guide you through all the settings that Shopify has to offer. So if you are ready to learn how to create an online store with Shopify, I'll wait for you in the course. 2. The Shopify Dashboard: Hi, and welcome to the course. Now, you will have to buy a Shopify plan before going into this. So you just head on to shopify.com and click on Sign Up. Now in here, you can just skip for all these fields, this is strictly for statistics and you will have some guidance from them if you probably select one of these. But I usually just skip through them. Here. You can enter your store name, but this can be edited afterwards anyway. So I will just enter a random name. I will just add the name of this country. I will select an email address or Gmail, actually, this one. And now we'll have to wait a bit and we will have to select a Shopify plan afterwards in order to be able to make full edits on our store. So we'll just wait a second and then we'll get a Shopify plan. Alright, so now we are already in the Shopify dashboard, right? So let's head on and select a plan from here. Or if you don't have it in here, we'll just go into Settings, plan. And you'll be able to click in here, choose plan, and you'll be able to select one. Just go with the cheapest one. This one, it will be like $24, as you can see in here. Now this suggests a promotional offer. That's why it's cheaper for the first three months. So select the first one. It's enough so you have pretty much all the features unlocked. So I'll select the basic one. And I will add all my details and make the payment. Alright, so now that I made the payment, we can go through the Shopify dashboard and I explained to you what you can find in here. So in a home tab, you will usually see your orders traffic, and a short resume of whatever it's happening in your store right now, because I haven't configured my store and I have no traffic. You won't see anything right now. Here we will have the orders, pretty simple. You'll be able to see the name, the product price, if the order was fulfilled or not, we will make a demo order afterwards, but right now we'll just go for them. Products in here, you will be able to add your products. I will do this afterwards. Customers, you'll be able to see all the customers in here and you'll be able to see those that made the purchase and those that did not make a purchase. So you can just email those and try to make a purchase with them. Here we have the content, we have metadata objects. I will show you soon afterwards. Here we have all the files that were uploaded in our stores for this means images, videos, and so on. Analytics, you'll be able to see the traffic in here. The sales that you made, Add to Cart sessions, check out how many convergence and so on. So pretty much have an entire statistic dashboard. Alright, in the Marketing tab, you'll be able to see all the sales that came from marketing channels such as Facebook ads and so on. So this is a category where you will be able to say this. Then we have discounts. You can make promotional offers. You can just click on Create discount and make per cent of a certain price reduction, e.g. $10 off and so on. And you have pretty much multiple offers, free shipping by X, get Y, and so on. So you have pretty much a lot of combinations. Here in the online store category. Here you'll be able to make pages, edit your page. You'll be able to click on customize and edit your store. Um, change the navigation buttons. So the pretty much the header, which is the top side of your websites where you have the buttons. You will be able to change those from the Navigation tab in here. Here, in the Preferences tab, you can change the home, the homepage title, and a description. So basically, this is what you see when someone e.g. searches for a page on Google. So let's just head onto Google right now. And let's say that store. And let's do this plus Shopify. So we have results in English. All right, and this is a title, right? And the description is underneath. You can change it from here. This is a section on their preferences. In the settings tab, you have a lot of things here under store details, you have your personal details such as email, phone number, and so on. Location, currency. Right here can change your plan. Here. You'll be able to download your bills for your accountant. Here you can add multiple users to be able to edit your story if you want. So this is a category where you can do that for payments. Here, you will have to select a payment provider, right? So you can add PayPal if you want. This is a easier that is the easiest option, as well as Shopify payments, which is pretty much available in most countries. And you can also add stripe, which is the most popular payment provider or processor. And I will show you how to integrate stripe into Shopify afterwards. Here we have the checkout tabs so you can just customize what fields you want to appear in the checkout tab. I will show this to you afterwards. Here you'll be able to enable the option for your customers to be able to create accounts, customer accounts on your store if you want, or you can just let them check out as guests so they don't have to go through this step. You can choose whatever option you want. Usually, if they check out as guests is just easier for them. Here we have the shipping and delivery option. You will have to create a shipping profile in here in order to be able to ship for a specific location. Here we have the taxes tab. You will have to get an accountant and do this for you depending on where you live. So this is a tab where you'll find everything about taxes basically. Locations here is your location that you will set. But if e.g. you are shipping from a specific location directly or you want customers to visit you in that location. This one is important so you have to set it up properly. Here we can create gift cards. You will have the option to make them expire if you want to or not for a specific period and so on. Here you will select the markets where you want to sell. So if you want to sell internationally, you will have to like this from here, right? So it is pretty easy, as well as shipping rates and so on. So we have to configure it pretty much everything. Alright, apps and sales channels in here, you will be able, e.g. to add Facebook. So you will be able to import your products from Shopify into Facebook if you want to add the shop option. So that's the sale channel as well. If you want to add it domain, you will have to purchase a domain. So by default we have a Shopify domain, which doesn't look professional, but you'll be able to buy one directly through Shopify if you want to make everything simple, or if you want to buy a domain from a third party provider, such as GoDaddy or host singer, or whatever option is popular. You can do so by clicking on Connect existing domain. And I will show this to later on in another video. Alright. The next one is customer events. So if you don't know what a pixel is, if you run Facebook ads, you will have to add a Facebook pixel on your website. The pixel basically tracks every action your customer makes on your website. This will help you out when you want to create campaigns and track conversions. So if you don't know what Facebook ads is, I recommend checking a course for Facebook ads, so you'll know exactly how the pixel works afterwards. In the brand category, you can just upload your logo and your brand colors and so on. So you can change this in here. So you can have these accents all over your website. In here under the notification tab, you will see order confirmation and so on. Your customer will receive this after they place an order. So if you basically want to modify this, you can just click on them. And this is the preview by default. And if you want to edit them, you'll just click on edit code. And here you have pretty much all the texts, right? This is editable. I will have to confirm my e-mail address and so on to be able to make these modifications. So once I do that, I'll be able to change. This is pretty much a lot of code in here, but you will see that there is text as well. So you can just go to the text and change it if you don't like what is written in here. There is a lot to change, so that will take some time, but that's how we can do it. You don't have to mess up with the code. Only the texts that is in here if you want to change it. Alright. I will explain what battlefields or in another video, because there's a lot to go through and I have to make a demonstration in order to show this to you. So basically, in short, we've met our fields. You can add custom fields in different sections of your website. And these fields are dynamic. This means that e.g. in Shopify, when you edit the product page, whatever you add to that product page, everything will apply for every single product. With these options in here, you will be able to create dynamic changes. So e.g. if you want to add a specific type of description or anything, image or whatever you want to, that specific product. You can do that from other fields, but you can also add a specific product image directly through Shopify. But this is for personalized, personalized fields. So whatever else you want to add, besides the standard product description, title, and image, you can do so through metal fields. So I will show this to you later on. In here we have the languages tab. That default language is English. You can always go in here and change your language if you want. I'm not sure if this has every single language, but it has most of them. Alright. Afterwards we have the policies tab. Basically here you add your policies, refund policy, privacy policy, terms of service, and so on. You already have some templates. So you can just click on Create from template. You can edit those if you want. This will make it easier for you. But if you want to write those on your own, you can do so. But there's plenty of work to do in here. So see in the next video, and I will show you how to connect a custom domain to your Shopify website. 3. Connecting your Domain to Shopify & Third Party Providers: Now I will show you how to purchase a custom domain and connected Shopify. So you'll go into settings. And here we have domains. Connect existing domain. And first we will make the purchase and then we will insert our domain in here. I will just go to hosting or that come to purchase my domain. I'm not affiliated with them or anything. I'm just choosing them because I already know about them. So I'll just select domain, domain name search and insert my preferred domain in here. As you can see, dynasty for is available. Here we have some other variations that chop, this one is good as well. So I can just select this one, e.g. because it's just cheaper. But usually you should aim for.com because it looks more professional.com comes from company, right? So I'll just select this one for this course. One year, it's already enough. And in here I will enter my details and I'll make the purchase and I'll get back to you. Now that our purchase has been processed, you will have to verify your email address. So be sure to check your email and click on the link that housing are sent you. You'll have a button in here. I already did this, so my email is verified. Once you do this, you will head back into Shopify. You will click on Connect existing domain in here under domains. So let's just input mine. Click on Next, Verify connection. And as you can see, now we have some instructions that you need to follow. So first you will have to change the a record with this IP address. So just click on copy in here, head back to your hosting. And under DNS and name servers, under DNS records, you will just search for the a record. So this is my a record, right? And this is the name. At click on Edit and change the IP address, use the one provided by Shopify and click on Update. Afterwards, you will have to change the name as well as you can see in here. And the required value, value is sharps that my shopify.com, I'll just copy this one. And I will click on Edit. And I already changed mine. So I'll just click paste and update. Once you do this, you will have to wait. This will take awhile usually, and click on Add Domain. Now, our custom domains have been added, but they are not connected because these changes usually take up to 48 h in order to take effect. So just be sure to check in here the next day or you should have them usually in 24 h. But if you don't have them, you will have to wait some more. So 48 h max. Now, the other option is to buy a new domain through Shopify. This is the easiest option. You can just input your desire domain in here, e.g. and you'll just click on Buy. You will make the purchase and it will connect automatically to your website. Again, you will have to wait up to 48 h because that's just how it is. Yeah, you now know both options. If you bought a domain from a third party provider, such as host, singer, or GoDaddy, e.g. you can connect them this way. So that's what this was pretty much it when it comes to connecting a custom domain. Seeing the next one. 4. Your Theme Settings: Now I will show you the theme customization settings. So you'll go into your Shopify dashboard. And in here we have the Themes tab under online store. And you will click Customize. I have the dawn theme installed. You should have this as well by default, but you can pick whatever you want from here and keep in mind that you have paid themes as well if you click on Visit Theme Store. So let's just click on Customize right now. And we will go through every single setting in here. So this is where you basically create your website. So if I just go with my mom, with my mouse in here, on the top side, here we are on the homepage right now. We can select product page, the collection page, collection list, other pages, the blog page, blog posts, cart, checkout, customer account, and others. But what you should know in here is that the homepage is the most important one. Then if you go on the product page and you want to make changes in here, whatever change you make in here will apply to every single product. But this doesn't mean that the product will change. The product title, description, image and prices will vary because you will be able to change this in the dashboard. Afterwards. I will show you how to add a product. Once I go through this. Now let's go for the settings. On the left side in here, you have the sections. The sections are basically the elements that you add in your website. So by default, I have an announcement bar, which is this one in here, where you can basically type discounts, offers and so on. So you can just change the text here, the text alignment, the color scheme. You can change between accents and backgrounds, or inverse the colors. You can change these colors under the theme settings. In here on the left side, you click on the brush and you go under colors and you'll be able to change all the cars in here. You have colors for buttons, accent colors, which are these two in here. Text colors, outline colors, which are basically outlines around certain buttons and such. And you also have backgrounds in here. So what else do we have? Then? We have the header. The header is the top part of your website where you basically have the logo, the menu, the Search button, the card button, and the Login button. But we have a disabled by default, but we will enable it afterwards. And in here you have the ad blog button. So you basically can add different things if you e.g. deleted some of them. But on the header, this doesn't apply. You can make more changes to it. But here on the right side, you are able to like, change the type of menu you have dropped down, which looks like this. The classic one, mega menu, which basically creates, when you hover over a specific button, Let's say that way, you will have a huge menu underneath that will show many, many options. So you can add that type of menu if you want, if you have like a lot of products and a lot of categories, you can do that. Then you have the drawers style, which is this one. And I will just select the drop-down and leave it like this. Then you have the sticky header. Why does this sticky header? Basically, this means that when you scroll on the page, the header disappears. But if I scroll up, you'll see it again. You can change it in here. You can disable the sticky header. We can always show it no matter if you go up or down, right? Right. And you can always show it and reduce the logo size. I don't have a logo right now. So nothing will happen. But now you know what this does. Then you have the color scheme setting again, which is pretty much the same thing. You can select a different color layouts. Here, you are able to enable country and region selector if you want, but you will have to make some changes in the female in order for this to show up. And you can just click in here under market settings. And you will be able to select different markets if you want. You can manage them by clicking on this one and select the countries that you want. So it is pretty easy to use. You also have rates for a specific region taxes. Make sure that you check out the viewer accountant for that. So you can always make the changes in here. Alright. I will just go back. And then we have enabled language selector. Again, if you want to enable this specific setting, you'd have to go under language settings. And in here, you will have to add another language. By default, we only have English at it. But if you want to add another one, you just click on Add language, select a random language or whatever you want to add. And afterwards, once you go on the main fame by clicking publish, you'll be able to see that specific option on your website being added. So now I have English and I can select the other language. Alright, so I'll just disable this one. Mobile logo position center. So if you want to view your website on mobile, you can just go on the top right corner and you can select mobile from here. So this way, you can optimize your website and make it look good for mobile as well. But Shopify is usually well optimized for mobile. So no matter what you do, everything will display well on mobile as well. But you have customizations and you can also make changes for this. So I will just go back to the desktop. In here we have spacing bottom margin. So we can basically add Spacing under your header. You can make a small space between your header and the next section from your website. But by default, it's best to leave it like this because it looks well, it just attaches to the next section. Then we have Section padding. This basically adds space inside the specific section. So if you want to add more space on the top side, we just move the sliders and that's about it. And that's how it works for the bottom side as well. Then we have theme settings, we have enabled search suggestions. What this does is when you click on the Search button, if someone inputs a specific keyword and matches with what you have on your website, it will show a specific product. You've seen this many times, so I'm sure you know about it. Then you are able to add your social icons on the header if you want. So you will have to enter the length. So I can just type facebook.com. It doesn't matter. I just want to fill these. You can do this as well. Alright. What else do we have? You can add the logo, so I already have it. I will just upload it, which is this one. Now we have the logo in here. I will just change the width so make it bigger bit. Alright, so now we have the logo. Now, you can change the color if you want. We have again the same settings. You can just go through these, but this is only for the texts that we had previously. So now, if you have the logo, you won't be able to make any changes for this, right? So these are the settings for the header. Now we can add some custom code if you want. You can just can do that as well. But I won't make things any more complicated. I'll just keep it simple so you won't stick to any code for this course. Then we have different layouts in here as well. So you can add more sections. By default, you have an image banner. So if I just click on it, you will see that in here we have some new settings. You can add an image, then we can add another image. So if you add to, it will split in half. So just to show it to you, I will select this image. And now we have a cover. And if I select this one as well, now the image will split in half, right? Which doesn't look great. But basically, it all depends on what image you have. It can work. I'll just remove it. Then we have image overlay opacity. You can make this darker or you can just show the image more, right? So pretty simple to understand. You can change the height of the banner to make it smaller or larger. The content position, which means the texts that you have in here, can change the position where it's aligned. So you have left, center, and right. Then we have the color scheme, which is basically the same setting. You will find this pretty much everywhere. So it says it's visible only when the container is displayed. So we don't have the containers are enabled. That's why you don't see this. So what else do we have? Let's see. If I have. I can just change it. So now it works. Then we have image behavior. If you want to make this image move a bit, you can just select ambient movement and it adds a cool effect. Again, we have mobile content alignment. You can just go to mobile and try this out and see how it looks. Pretty simple. Stack images on mobile. This means that it will add one image after the other. So if I just add the second image now and I go on mobile, this means that the images are stacked. And if I uncheck this, it'll look pretty much the same as on desktop. So it'll basically split this into images. Alright? If you want to show the container on mobile, you can click on this as well. Pretty simple and custom CSS is strictly for coding. So we won't go into this. Remember, you can always click on Add block and add some other elements. So basically for this section you have the option to add some extra text. You can always just select this and add it and move it like this. So you can add the text above if you want. You can always move them by clicking, by selecting the element and then clicking on this. So if we just add this on top or on the bottom, pretty simple. Alright, so what else do we have then? We have the featured collection added by default. This will basically show a collection of products that you have. But right now, I don't have any collection, so it doesn't show anything. So we can change the title, featured products with something else. Heading size, which means the size of this title. We can make it bigger or smaller, but it is simple to understand. You can add a description underneath this title. You can show the collection description if you want. If you add this under the collection settings, the theme. So if I go back here, here we have products, collections, and you are able to add a description. Once you make a collection and show it if you want. Then you have description. Style is basically changes the textile for this. Here you can change the collection that you want to show. Pretty simple. I will show all these settings so you applied once I create the demo page. And here you can change the maximum products to show. You have eight by default and number of columns on desktop we have for right now, as you can see, make products full-width. This means that it will make them basically larger. As you can see right now. Enabled view all if collection has more products than shown. So it will basically show a button underneath. You can see all the products if it has more than just eight that we displayed in here. And here we can change the visual style button. You can just make an outline and whatever we want. So we have another settings as well. Color scheme, same setting. And the product card, which is this one, right? The square. You have some settings for it as well. It can show the vendor, which means the brand or something like that. Or if you are the vendor, you can add this under the product settings. So once you add the products, you will have a show vendor option as well. I will show this too. Then you have show product rating. You can check it from here, but you will need a third party application that needs to be installed in Shopify. We will do this afterwards as well. So I will show you, I always show this here. Enabled Quick Add button. This is very useful and you should always add it. This basically, once you have a product added in this collection, you will have a button underneath to add this product to Card immediately. So it is way better for your customers. And it makes it basically one less step in order to add this to cart so they don't have to click on the product first and then add two carts. They can just do it right away. Alright, then we have mobile layout, number of columns on mobile. So if I go on mobile, e.g. now we see two columns. So you can make this modification if you want and add one or two. Pretty simple. All right. Show currency codes. This currency code basically means USD, AUD, GBP, right? This is currency code. Then we have Team style settings. You can just make some modifications in here and you'll see what happens. So you basically change the layout for these. Pretty simple to understand. And then we have the color scheme. Again. You can change this basically based on what colors you selected in here under the color step. Alright, then we have another section added image with text. But it is simple to understand. We have an image on the left, a text in here, and a call to action button. So we can always click on them and make the changes pretty simple. We have the same settings. Again, settings for images, content position, content layout. Pretty simple. So just pretty much just play with them and you will make the modifications you want. Then you can just click on Add section. And here we have all the other options. So we can add a feature-rich product if you want here on the page. So it will basically show a product from the product page directly on our homepage. If you have a promotional offer or a specific product that you want to sell more than we have collections list, which is similar to the feature product list, this one, but it will show the collections instead. Rich text is basically similar to this one. You have a title texts and the call-to-action button. So remember that you can always click on Add block and add more elements to a specific block if it allows you to do so. In here, I can just click on Remove Section and remove it. So what else is important in here? Pretty much we have videos, contact forms, email sign-up, collapsible collapsible content is this one. I'm sure you've seen this type of layout on websites. So you can basically add some information in here. And once they click on this drop-down, they will see the text. Pretty simple. You can always click in here and make the modifications. So you have color schemes. Again, heading size, which means the size of the title. Here's the heading. Here we have a caption, which is a smaller text usually that you can add above, right? Pretty simple. You can open the first collapsible row. So basically, whenever they go on your website and they said is they will always see the first one and the texts that is inside of it. But it's simple. You can also add an image if you want, which will be displayed like this. You can change the orientation of this image. I'm pretty sure. You can go image first and it goes on the left or on the right. Then we have padding, which is basically spacing, as I said previously, on the top and bottom side. Then under the theme settings, you have the page width, which means that you can change the width of this section. So if I go all the way to the right, if I go on full screen now as you can see, this one is way larger than the others. So it can basically make the changes whenever you want. I'll go back to 12, 1,200 pixels. And again, car settings. So basically, all the elements that you have in here can be customized and the settings are very, very easy to understand. Now, let's go into the theme settings. And also here we have the footer. I forgot to tell you this. So you have header and this is the content, and this is the bottom side. Now that the photo, you are able to add menus, brand information, text, and image. You can add whatever you want in here. We already have the social media icons. As you can see, once I click on the footer, we have options. So show email sign-up, I can add it or remove it. You can change this text as well. Enabled following shop, we have this as well. Social media icons, country, region selector. We must make the changes under market settings in order for this to show up. Language selector, we already have it. Payment I icons. We need to change this in order for them to show up. And we also need to add a payment provider or payment processor in order for this to show much. We will do this later on. And also policy links. These are the privacy policy cookie policy, and terms of service. So you need to create these pages for them to show up. For now we only have a terms of service page. That's why only shows one option. But we can just uncheck it and make this afterwards. Then you have the same settings, spacing, padding, and so on. And the theme settings, which are the social media sites and length, basically. Alright, now we will go under Theme Settings. And then here you can basically change the logo, colors, texts, and so on. And you can basically customize each, each element from your website if you want to change the buttons and make them more round, e.g. we can do that. So let's just go into them. Here we have the logo section which already added. You can change the size. What is the third icon? Favicon is basically this small icon in here. On the top-left side. Here we have the Shopify icon, but you can change this with our own logo, e.g. so I already have mine. Let's go in this folder, and this is my icon, which is this small part. Alright, I uploaded it and once I click on Save, it will show up in here. So pretty simple to do that. Then we have the colors that I showed you previously. Then we have topography, which are our fonts. These are heading fonts, so it's strictly for the headers like this, browse our latest products. This is a header, as you can see in here, it says heading. And this will change all the headers on your website. Pretty much all of them. Pretty simple. Alright, so you have the main font and the body font, which is for everything else. So you can always make a combination of two fonts on your website. You can select the same one, but I recommend going with two fonts so you have some variety at least. So I already made a selection and I will change my answer. I have mouse memoir for the first one and Josephine for the second one. So let's change them. Now. Our search for mouse in here, which is this one. And I have Josephine for the second one. Alright? So these two go well together. Basically, that's why I chose them. And you can always make changes in here and make the font bigger if they are too small by default, e.g. so pretty simple, right? I can just leave them like this. And I think that I need to make the other one bigger. Let's make it like this. Yeah, good enough. Alright. Then you have layout. You can change the page width, the spades between templates sections. So this is basically a template section. The image banner is a section. And this one, the featured collection is another section. So if you want to add spaces in-between, you go in here and you can do this as well. But you can also change the space under the individual section. So if I click on image banner, you always have bedding or something for. Section. This one doesn't have it, e.g. but usually most of these sections do. As you can see in here, bottom or top padding. So I can just add top adding another space in-between these two if I want to, but you also have the option in here. Then you have grids, horizontal space and vertical space, which are these. So you can basically add a space in-between these, if I want to, by going in here, then we have buttons. These settings that you see right now are pretty much for every single element that will follow. So it can change the thickness around the buttons, which is this one, right? So just to show you, but it's simple. You can add a corner radius, which makes this look better. Aesthetically. You can add a shadow if you want to. It's not visible because we have a darker image. So if I just remove this, you can see the shadow right now a bit. As you can see. If you want to make it more visible, you reduce the blur. You can see it more and also change its position in here, right? Pretty simple. Alright. Now what else do we have? We have the variant pills. You won't be able to see this right now, but I will tell you what this is. Basically when you go on the product page and if you have, let's say a product with multiple variants and you will have some buttons. For these variants. You can basically change these buttons a bit so you can add thickness, corner, radius, again, pretty much the same settings. So you can just configure these buttons that will look like this one, like the sharp ball button. But it will be for a specific variant that you can select for that product, e.g. Pretty simple. Then you have inputs. Again, some other settings. You can change this as well if you want. Then you have product cards, which are these ones. Simple. Same settings, pretty much. Collection cards, pretty much the same thing. If I want to add a collection list, it will show like this and you can make modifications to that as well. Blog cards, the same thing but for blogs, content containers, basically in here. In this image with text, we have two containers, left and right. So if you want to add a border, e.g. for this container, you can do so. And now you can see this one is not a container because it's an image. So the container is on the right side where it has an image and a button. So now we can do this. You can add a border if you want. You can know what this is. Here we have the media tab. So around the image, you can add a border, which will be for this one. Simple. So you can customize it again, same settings, dropdowns, pop-ups. Basically, this is four, add two cards. You can see it in here as well. Anti guards, pop-ups. So e.g. if I have a product and add it to my cart, it I will see a pop-up in here on the top right side. I will show this to you afterwards once I make the page and you can customize that as well. So you have the same settings. We have drawers, which are basically the menus and the cards that appear like drivers. We have the option to change those if we want and make them drawers. I showed you how the drawer menu looks like. So basically, when I click in here, it opens from the left side, right. That was a drawer menu and we also have jewelry cards. So you can always customize them from here as well and add some customizations. Then we have badges. The same thing. If we add some badges on our, on our website, you can make changes from here as well. Icons, same thing, can change the color. Random information, you can add a title and a description. This one will show on the bottom of the page here on the footer. So if I just type tests and tests e.g. and I won't add an image. I can just show this on the footer by clicking on the footer on the bottom side. And then I can add a block and select brand information. And now it will show up, right? And I can show the social media icons and, or hide them already, have them here, so I won't show them two times. And this is how this works. I will just remove this now. So what else do we have? Social media, we have the links, pretty simple. And then we have search behaviour enables search suggestions. You should always leave this on, so it will help your customers find specific items. If you have those specific items based on what they typed, then you can show the product vendor if you want. It will show in the same search suggestion box and product price as well once they find the specific product, but by searching it in the search box. So you can enable these two if you want. All right, what else? We have currency format. Live this by default show currency code, so it will show USD as well. Then we have the car type, you have pop-up notification drawer. As I told you previously, you can do this for the car type as well. So basically, when you add the product to your card, if you select your work, it will show on the left side in here, or on the right side, it will open up a drawer and show you the details in here. Pop-up notification. It will basically show pop-up in here, like window, like this, like a square. I will show these options to later on when I make the page. And again, we have the same settings enabled card notes. This is basically for the customers that want to leave you a specific node for your order once they place the order. So you can enable this if you think that you have a personalized product or something like this, and you want a specific nodes to be left away your customer, then you have the option to show a collection of products in your cart if your cart is empty. So if you want to promote a specific collection, you can do so by selecting the collection from here. Then you have the checkout page. Basically on the checkout page, you can't make many changes. You can just add banner or a logo and change their position and size. That's pretty much it. And you shouldn't change the checkout page that much. It doesn't matter much. It looks good by default usually. So these are the options that you have, images, colors, fonts, and pretty much accents for specific links, checkmarks and so on. So just so you know that they are in here. So these are basically the settings from your team. Each team will have different settings, so keep this in mind, but there will be 90% similar. There are some good themes that are usually more expensive and those come with way more customization settings than this one. This one pretty much has more than enough that you need for your store. But just so you know, there are better themes that you can use. Usually find either on the Shopify store that they have or we can just go on theme forest.com, which is usually the most popular one. And you can find a lot of themes in here for Shopify as well. So we can just go in here, Shopify. And you have themes based on different niches and types and so on. And they look way better. So we can just go in here and look at them and make a selection afterwards. Once you get comfortable with editing your website and so on. So see you in the next video and I will show you how to add products to our store. 5. How to Add Products & Collections: Now let's add some products or store. So we will go over the products tab. And here we have Azure products. And let's add some. This procedure is very easy to understand and I will show you a demo and then I will add some more products. So I won't waste your time by adding all the products into this demo store. So let's just go in here, Shopify store products. And I will add a cat bed. I will copy the name. And then we will add the Pictoris and a description. Here we have the title, and here we have the description. So basically in the description, you can also add charts. Insert a table in here. You can add images, videos, and you can bold the texts and changes done this on here we have the text type. So you can basically add titles, e.g. and select Heading. So this will be a title and then you can add some texts. And this will be the paragraph texts which is smaller, right? Pretty simple. So I will copy this description that I already have and add it in here. And let's see the other settings. So basically here you will upload the media for your product, which means the images. Right? Here we have the price. Let's add a random price, let's say $49. And competitive price. Usually this is the discounted price that shows. So basically, you are selling now this product, you are now selling this product for $49. But you can add here 60, 67. So this was discounted from 67 and is now for tonight. This is how this works. You also have the option here to charge a tax on this product. So make sure that you check with your accountant before doing this. Alright, here we can track the quantity. If you answer, if you want to keep track of your stock, and if you want, you can just remove it. And that will work. If you have a product with an SKU or a barcode, you can add it in here as well. And here we can add the weight of that specific product. E.g. if you integrate UPS or any other carriers into your Shopify account because you can, you can do that as well. You can just add the weight in here and it will calculate the shipping price automatically at checkout. But you can also add shipping prices. Standard shipping price applied for pretty much everything if you want. So you had that option as well. Here we have variance. And also you can add selected digital, digital product. If you're selling digital files, e.g. designs, you can do that in Shopify as well. Alright, so let's just stick with this. Other variants. You can add options like colors, size, and so on, as you can see in here. And you will be able to add different images and prices for these options. You can add multiple at once. You can add size and color. So we can have two if you want to add that. And you will be able to change the price for those. Alright, so in my case, I will just add dark gray, gray and we have light green. I'll click on Done. And I will save these changes because I want this option to show. So now I can select the picture based on my product color. I will just go with this. Alright? Also something important when it comes to images. Make sure that your image is not bigger than 1,000, 1,000. So it can be less than that, but not bigger. Because then usually the file size will go up and it shouldn't be higher than 100 kb. Also, when it comes to file formats, you can add jpegs. But web P or images are wearing more efficient. E.g. I. Have in here a web image, which is this one. And look at the size difference. This one is 63 kb and that other one that I had was 100, and it has the same size. Well, also there are other factors like colors and so on and the quality of the image. But as reference, web B is way more efficient. And you can convert these images with a third party plugin, a software application. And you also have an application inside Shopify, and I will show this to you later on. So let's add the last one, which was light green. Why is this important? Because everything will affect your website's loading speed and you want to be as efficient as possible, because if your website will load extremely slow, then your customer will most likely leave the page and that's not good. So yeah, we made the changes. Then we have product category. You already have some in here, and you can just input keywords. So in my case, I can just type cat supplies. Right? Then we have product type, which is a cat vet vendor, can just type the brand that you're selling if you want or just type your own store name. And then we have tags. Tags are important for store optimization. Which is SEO, search engine optimization as well. And it can also help you out when it comes to creating collections automatically. I will show you how this works. So I will type cat bed. I will save this. Now. I'll go under Collections. Create collection. And I can create a collection in here for, let's say, get supplies. I can type a description for it if I want. And here I have the option to add products to this collection manually or automatically. I can do this automatically based on tags and other factors. As you can see in here. In my case, I will select tags is equal to and I can type cat. But right now, this would pick up automatically, automatically all my products that have this tag, cat bed, I already have one and this will import that product, as you can see in here. Right? Pretty easy. Here we can add a collection image. So if you are going to show a specific collection, featured collection on our homepage, if you want to add that section, you will have to add a picture in here so it will display a specific picture. So you always have that option. Make sure to add one. So don't leave this blank. And I will click on Save. And this is how you create collections as well. Pretty simple, because you also have collection pages besides the product page. And you can also add this under your title. You can add a collection button in here if you want. I will go under collections. As you can see now we have one, right, Cat supplies and sell products. And this will have multiple products. You will see all of them. You can also add a description in here and an image if you want. I didn't add anything. So you also have show collection image in here, as you can see, which is this one. But you should add a better image. And here it says the aspect ratio, which is 16 by nine. This is a resolution of 1920 by 1080, which is full HD. Or it can make it smaller like 12, 80 by 720. So we can just add multiple resolutions. It doesn't matter. Just make sure that this is the good aspect ratio. If you don't know how to do this by herself, just contact the designer and sell them to make a specific image for this if you want. Alright, so let's go back. And I will add all the other products. So this one take any longer. Now that I added all the products in here, as you can see, we have plenty. I will show you how to effectively add products if they are in the same category. So we just select one. If we can duplicate in here. You change the name. You don't select the images because you will have a different product. You select Set is active and you click Duplicate. And you will only have to change just the price, the title, and the image, and everything else pretty much stays the same. That means a category type and so on. So this will save you more time. Let's go into the collections tab and I will create some new collections now because I have more products. So great collection. We have dog beds. And I will select dog bed in here. I'm not sure if I added this category, but this tag, I mean, let's see if it works. No, I didn't. So I will just select them manually done. So I will have to remake it actually. Or let's just head into the products better. And let's see. What did I wrote in that specific category? Alright, Not this one. Dark bed. Oh, okay. I love the harness. I didn't change it because I was just duplicating the others. So let's change this. Let's see where is the other, right? So we have one and this one. Alright. Now I can just refresh this and it should update. Yep, now have those two. And I will add an image because I didn't add any. Alright, and now let's make a collection for cats, so we have good bets. Hopefully, I added these properly, Let's say, but it should work. We have this one. Yeah, this is good. Now we have dog and cat toys, so we have dark twice. I'm not sure if I added this one. I don't think I did. So I will just select them manually. Click on Save and we will do the selection. So we have 12. This one, I had another one. We see if I can find it. Let's just write TY. And let's see. So I just have free dark toys. Alright, we leave it like this. And I need an image. I think I missed this one. Yeah. Now we have four. And I will add another one for cats and cat ball. Save. Alright, so these should be good. Now, always add the proper tags. I just duplicated them quick and I didn't edit all of them properly, but most of them are. Alright. So just make sure that you edit each field properly when it comes to taxes, especially if you're going to duplicate. So you don't forget this pretty much how you add products and collections. So the next one. 6. Installing the Required Apps - Reviews, Tracking, Invoices: Now let's talk about the apps that you need to install in Shopify. These apps are pretty much mandatory. One of them is that, but I will show you exactly how to install them and where to find them. So you're going to settings in here on the bottom left, apps and sales channels. And you'll click on the Shopify App Store. We will add an app for tracking, an app for reviews because without the app, reviews don't work in the store. And one for invoice and maybe some other ones for optimization. Later on. We will search for reviews first. We want to install this one. Judge me. If you scroll in here, you will see that you have a paid plan and the free plan. Most of these apps are paid. So basically, they offer you the free service up to a certain point. Once you pass a certain number of orders, you will have to pay for it. This app doesn't have that. So it's basically free if you want only these features. And we will install this one on our store. So the procedure is very simple. That was pretty much it. We can go through this wizard if you want to, and they will tell you to customize it and so on. You can do that whenever you want. You have all the settings in here on the left side. And I will just skip this for now. And in here we have all the reviews. You can basically add reviews for yourself, especially in the beginning. So you can click on Manage reviews in here. And you will click on Add a review. You can add, select the product in here that you want to add a review for. You, just search for the product. In here you will see now that I have the options, I can select the product, type, your name, email, give a rating, Review titled image, and so on. And I can add some reviews for myself because it's also very hard in the beginning. I already had one in here. So now I have an idea of how to use this. It's pretty easy. Alright, we will enable this option later on in the store when I will create the demo for the homepage. So I will build the homepage for you so you can see exactly step-by-step. Hi, I'm doing that. Alright. Now let's add another app, which is invoice Falcon. So by default, Shopify does not provide the invoices, so you need an app for that. So we will use this one because it has a customization built-in. So it is easy to modify and change. Because many apps for an invoice is required code. So this one you want to have to bother if codes. So it'll be way easier for you. Alright. Let's close this one. And you'll basically be able to access these dashboards in here. And you can click on invoices. You can create a new invoice. This will be the same voices will be created automatically. So basically when you will have into Shopify in the order step in here, you'll be able to select the order, and you will select the order and click on More Actions and you'll be able to print or save the PDF. Also, these PDFs will be sent to your customers if you do the changes that are required and I will configure this later on. So this pretty much where you go for your invoices. You will pick on designing voice. And here we have all the details. You can just modify it whatever you want. And you will change the layout and the look of your invoice. So always go into apps. In here. You will select your specific app and you'll be redirected in here. So as you can see, you have 53 invoices. Once you pass that amount, you will have to pay for it. So this app works. Alright. Another app. So let's go back into Settings, apps and sales channels, and the Shopify App Store. Alright. So what else we have reviews. You can add one for tracking. So 17 track. There is another option for this, so you don't have to install the app really. You can create separate page. So this is their website, 17 track dotnet. It is very popular. So you can just enter your tracking code in here and they will be able to know where their order is. But this website has an app, as you can see in here, Shopify App. It has an integration. So they can basically check this on your website. So that's way more professional and it looks better, but you will have to pay for it. It's not free. It comes with a free plan, as you can see in here, 200 shipments per month. If you are not surpassing this amount in the beginning, It's pretty much free. So basically, you should add it in the beginning and afterwards. You can change your mind. Or if this cost doesn't matter to you and you're doing well, you can just keep it. It looks way better. So I'll just click on install app. I'll wait a bit. And I will configure this right away because it's very, very simple and quick. So this is how it works. This is the dashboard. You have integrations with UPS and so on. You can just click on Setup now in here. But I'll just skip this and I will go into embed your tracking page. And here I have a link for my store. As you can see, I can click on preview if I want to. This is the tracking page for my store, right? Pretty simple. So I can just copy this link now. Go into my store, go into online store navigation, and add a track your order button on my website. I'm sure you've seen this plenty of times on different websites. So I can add it in the footer and the header as well. So I will add it here just for demonstration. I'll say track your order and paste the link in here and add. So now we will have this on our website as well. So pretty simple to configure something else. So let's go back into Shopify settings apps, and let's add some more. So we can add one for upsell. What are upsells? Basically, you are trying to make more sales based on their order and selection or you're just showing them more products in their cart on the checkout page or even on your website. So this pretty much helps you increase conversions. So there are multiple apps for this. You can pick whatever you want. We have this one which is more popular, but I will just select up-sell and cross-sell this one. It's pretty easy to configure. You also have some images in here. So this is how it looks like, right? So it's not really that complicated to use. So they say this as pop-ups. You'll only have to configure it is, it's an extra step that you have to work on. But they will see these, these products everywhere. So this will most likely increase your chances. Now, this will also make your website look more clogged with a lot of stuff. But overall, it will increase your conversions. So I would say that it's worth it in here. If we go under the plants, you will see that free up to 100 orders per month, then you will have to pay for it. So, yeah, another thing to keep in mind. So you can just click on Add app and you will add this to your store. But I won't add this right now. So these are the most important ones. Tracking. You should always have this. Then we have invoices. You should always have this and the rating one. So these three are mandatory. We will add maybe some more up to the end of this course, but for now we will stick with the basics. These are the basics. So see you in the next video. 7. Enabling Account Creation: This will be a short video. But I wanted to say, I want to show this to you because it's important. You will have to enable the option for your customers to create customer accounts on your website. So how do you do that? You go into Settings. And then we have customer accounts at it shall login link in the header of online store and at checkout, if you don't take these, customers will check out as guests and they won't have the option to log into your website and check their order and so on. So it is best to enable this option because this way, your store will look way more professional. So you have the option here to select it in classic customer account and your customer account, you should stick with the classic one. Customer login with email and password. That's the most classic one. Everyone knows about it. So just stick with that. Anything else? You don't have to change in here. So you can just leave this blank if you want. So that was pretty much it. Click on Save. And now if we go on our store, you will see that this option will appear here. So we have the login button and they will be able to create account or signing into their account. This page can be edited as well, but you don't really have to change it, but you can do so if you want to. You can do that by going into your theme customization. And from here, you will select the classic customer accounts. And you can select whatever page you want. So you have the Activate Account, address, login, or register and so on. You can make changes to these whenever you want. You can click on Add section and add elements underneath if you want to. So this was pretty much it when it comes to enabling account creation on your store. 8. Payment Providers: Let's talk about payment providers and how do we integrate those? So you're going to settings, then you have payments. And in here you have plenty of options. So the best one is Shopify payments, the one that you have in here. You'll just click on activate in here and you will go for a procedure. You'll have to upload some documents if your business and so on, bank accounts and so on. Once you go through this, you'll be approved. And once the approval is done, that's pretty much it. Your set your payment provider will be activated and you will see it in here that it's active. And that's pretty much it. You will store with work, orders will work, everything will work. The other option that you have in this one is quicker to set up is PayPal. Paypal has a big hierarchy is compared to Shopify payments. And you also have some others if you click on add them on methods. So just by provider and you will find plenty in here as well. So as you can see, they have a lot. But the best ones are those who have Shopify payments. Stripe which has which has to be set up manually. You have in here, right? Manual payment method. But don't bother with this, just go with Shopify payments. The quickest payment provider which is legit, then you have PayPal, which is easier to set up, but can have some issues because some customers might decide to make a charge back against your order because they are not pleased and so on. Or maybe there are scammers. There's a lot of things going on in here. You should keep this in mind if you want to go with PayPal, but it's way easier to set up. So I can just click on Activate PayPal. Select Activate PayPal Express Checkout. You will connect your existing accounts and turn it into a business account. Or you can create a new account and your business account, and you'll be set up in 1 min. That's pretty much it. I won't go through the procedure, but it's extremely quick. So you can choose whatever you want. You should go with PayPal. Paypal usually offers more credibility for the businesses because this is very popular as a payment options and it's usually safe for the customers. And I would suggest enabling both PayPal shopify payments. But if you grow to a certain amount and then you have a lot of orders and you'll see that a lot of scammer. So trying to charge back your orders with PayPal, you disabled PayPal and stay strictly. We have Shopify payments and you'll be good to go. Yeah, that's pretty much it. Just activate both in the beginning and you'll be set. You don't have to select anything else. So that's pretty much it in here. Seeing the next one. 9. Building the Home Page - Demonstration: In this video, I will create the homepage for you guys. So you will see exactly step-by-step how this works, as well as the Navigation menu. So we have pretty much everything set up and working. We will go into customize theme in here and we'll get right into it. So usually before I get into this, I prepare all my materials and that includes sex and everything structure. So I have one in here, Shopify store websites structure and content. So first I want an image banner, then I have a title and text, right? So we already have the image banner in here. And I will just make the modifications. So first image, I will select this one. Reduce the opacity a bit. And I want to show the container. And in India, which I will change that x. And this one as well. I have it in here done. And I will change this button with our select Browse collection. I will go into collections and I will select all collections. And I can add another button if I wanted to, but I'll just stick with one. Then what else do we add? We have best-sellers, so featured products, which is this one. So it automatically imported my products because now I have plenty as we created the collections previously. So it will import all the collections. I can also change it if I want to, and I will select a specific collections as specific collection. But this works as well. So I want to do any modifications. As you can see, I told you that you should enable this Add to Cart button. So it is somewhere in here and I will click Add button because this makes conversions faster. They can just click on this button and add the product to their cart. If I click on this, as you can see, now we have the card pop up, is I told you in the beginning, this is how it appears. You can always change this look and you can go for something else and the current will look differently. This is the cart page is going to see in here. Here are the carts items. If you want to add some more sections, you can, but I don't see the need to do it. It is very simple and it's enough in my opinion. So let's head over to the homepage and let's keep editing. So what else? We have imagery of texts. And I will copy this image with text. And let's add an image in here. Let's say that I'm adding this one and change this. And I want to add text. So I'll click on Add block texts. And I will edit the text here. I'll move this one above. So we have title, text and button. In here. On the button I will select. I will write shop now, or even in caps. And select the dog beds collection. This one. Alright, now, what else? Feature product, dark bed. At section. Featured product. Right here I will select the product, will write dog bed. And for some reason it shows me multiple. I probably added this tag in many places and I didn't change it. Or it's maybe just a bug because it shouldn't change. It shouldn't show like this. Maybe I should write a bit. Yeah, there's something wrong with it. Most likely some tags that I wrote. So yeah, it's okay. Let's select on, let's see this one. Alright. We will leave it like this. As you can see, there's a View Details button in here. Remember that you can always make changes if you want to make it look differently or change the image to the right and so on. You have all these options in here. So I'll just leave it the way it is because it looks okay. And then we have what? Wait a second. Then we have our Malte row. We will add one at section. And we have Montero. And we have three of those. And I will delete two and keep only one because I don't have that much content written. So I will select this image. And let's see what I have written in here. Keep your pet entertained. So instead of caption, I can just delete it or just type dynasty far the branding. So keep your pet and paste the text. And I can just add link here for the toys. And I will do that. We have collections and I can select cat toys. Sharp now. Alright, I'll save this. And what else do I add in here? That's pretty much it. So this is very, very simple. So let's change this to mobile and see how it looks. Alright, so I want to add, maybe, let's say I want this differently on mobile. So I wanted to container, maybe this works better. I think I will leave it like this. Maybe we can change something image behavior, I can do this, but it's, it's way too zoomed in. So I don't like this. I will keep it like this. What else? What else? What else? Content position. I'll leave it the way it is. I think it's okay. I won't change anything. Center alignment, know. The products are looking. Alright, I can stick this to, I can change this to one row if I wanted to, instead of two. But it looks okay. So they are way bigger this way and they can see their products better. But it's way more to scroll through. So yeah, it has its own downsides are just stick to this and everything else is fine. Maybe we can just make some changes to the footer and change the colors in here. Let's see about that. Maybe something like this. And let's change this back to desktop view. Subscribes for our emails, I can maybe change this text. Stay up to date with our latest offers. Networks. Here we have the language button that we added previously. We can disable it if you want to, but I will leave it like this. And now we need a footer menu and a header, a proper navigation in here. So we can add some collections, like for dogs, for cats or catalog and I can just throw them to the entire collection. So I will actually do that. And what else do we change in here? A contact form can be useful, but we will create a contact page for that. So I can just leave this the way it actually is right now. So let's add a menu. And I will actually add to menus. And let's see. I think that's okay. Brian information we can do that, but we will add About Us section for our store. That's way better. And that's about it. So this one will be called customer information. And it will add all the policies and such. And Quick Links is okay, and maybe change the order. So let's get into it. I will select this as our footer menu is already selected. And in here I will select the main menu. And let's get into creating the second one. And let's change the first primary menu. I will open this again, go into navigation, or let's just create the policies. First. You go into settings policies. And we will create these from template. You will always have to change those. So keep that in mind. But I will just do this quick right now for this course. So create your own template shipping policy. Again, you'll have to write this on your own. And yeah, I'll just leave it like this. Save. And now let's go into the navigation and change this Add menu called this one. Wait a second, let me go back a bit. I want to write the exact same name so we have legal notice, refund, and privacy terms of service. Okay. So Terms of Service, then we add privacy policy and refund policy. And that was it. And maybe we can add the tracking info in here. But you already have it in the main menu. So we can just leave it like this. Maybe we can add some links. Let me see. I'll just leave it like this. So save and we will go into the main menu now. We can do this. So we'll do the following. We will change this, alright, for dogs. And I will select Collections. And I want to create a subcategory. So I will do this actually. Dog beds, collections. Knock beds at, rename this for dogs. And I want to add another one. So we have dog toys. I have to select the collection. So we'll head back. Have dark toys here. That was it. I thought it was a product, right? And now I will add the same thing but for cats. So let's just do this. Collections. Say gambits independently, and now we have cat bats. Alright, let me do this and we will add the cat toys as well. Done. And now it's alright and I want to add one more, but I want to create a page first. So we will go into pages. And that will create a contact page. So at page right, contact in here. And in here, I will select Contact. I will write some random texts. That was it. I'll just save this. And I will add this to my menu, so I will add a contact button. And under pages we select Contact. Now, we add this and we also need one more about us. And I can add this in the footer as well. So another page. Save this first. So at page about us. And here we will need the text. But I don't have any texts right now. So I will just go on Google and get an About Us page. So let's say that store plus Shopify. And I will just select a random store. I should have opened this with Google because this is we've been in, the results are different. So let's just head over in here and search for pet store plus Shopify and we will find plenty. And I will just go in the About Us page. This is way too complex. So let's try to find something else like this one. Maybe know, or maybe just leave it blank for now. And we will just go for it just to complete the store. Alright, let's add this in the menu. So close this navigation and Footer Menu. About Us pages and about us, right? And let's change the main menu as well. So we have contact. And I want to add the About Us in here. Yeah, it doesn't make sense. We already have it. So let's go on our website right now. If I refresh, see how it looks. These work. Let's try again. You cart checkout. And everything is good. I haven't added PayPal yet, so I should integrate it in order to make this work and so on. But I won't go through the setup right now. I just wanted to show you every step and how everything works. Everything is fully functional in the store right now. So we have the plugins, we have everything. Let me see if I have to change anything in here. Maybe I could have swapped the position and have texts in here and image on the right, then reversed because it looks better aesthetically. That could be a thing, but everything else is alright. So, yeah, socialists are added. If you watch this from mobile, I should always chain. I should also change this one. So the announcement, we can say something like get 20% off on your order for purchases over $50. So we can create a coupon code automatically for this. So we can just leave this the way it is. And how do we do that? We just go back. Going to discount creates a discount amount off. I said 20% right here. So we can create an automatic discount or discount code. Automatic works usually better because it's automatically applied when they meet the requirements. So I can say 20 per cent off. Okay? I can say 20% of 20 off especial, say 20 per cent specific collections or products. I can just select everything if I want to. Select all of them. Minimum purchase requirement, $50. I can select a date in here when this will end, e.g. certain date and select it. And then I can just go to save this count and that's about it. Now, the offer is active. So this was it for the homepage now, and this is how quick it actually is. So maker homepage, you can obviously add way more than this. I just made something quick and simple. So see you in the next one and we will talk about metal fields and everything else that is left including SEO. 10. Final Page Edits - Enable Reviews, Markets & Multicurrency Converter: So before moving on, I want to make some final changes to all pages. So let's go through it. First. In the header in here, I want to enable the country and region selector. So this way customers can pretty much select their local currency and have the price is converted. But in order for this to show up, we need to go in the market settings. So I will open this. In here we click Manage. And by default this is inactive. I will click on active and save. And afterwards we go to products and pricing. You click on Manage. In here, you will have to select, show prices to customers in their local currency. And you will click on Save. Then we will just have to wait probably a minute or so. And once we do that, this will work. So let's just refresh this and just check it again and save. And it should be fine now. Yep, and now it works. Alright. Let's see something else. Maybe for these products we can add a border around the picture and drop shadow. So give more depth to this. So we go in the theme settings, we select product cards. And in here, I will check the thickness a bit. For the opacity, Let's say like 35, 40, something like this. And now we have these borders around the products. Click on Save for this. And what else. We can maybe add depth to media as well. So two images, and we will select media in here. And for the shadow, we will just select Black Friday. Maybe reduce the blur. This way. Like too much. Five is fine. Maybe just move it a bit like this. Less. Yeah, I think it's alright by default, maybe increases. Let's see how it looks. Yeah, I think this is good. That's too much. Yeah. So still the default is fine. Let's just add a small border and maybe like this. And if we increase this opacity, Let's see how it looks. Now. Just less. And this is fine. I think it actually looks better without one. But we will just leave it like this. So what else may be here in the footer? I can add those again. So the country region selector, you can add the language as well if you want. But I won't bother with this. I'll just leave it like this. And we can also remove this part by Shopify. And how do we do that? Or maybe just write something else. If you want to. It's in the settings. So we have to go under online store themes, and we have to select Edit, default theme content. And it's under general or system. So let's say Shopify. Shopify. It's different, It's not that one. So let me check. Powered by HTML. Now it's another one. I think it's under system. Let me see. It's actually general. Yeah. So it was that one. So I'll just add a space in here. And this usually fixes the issue. Let's see if it works. No, it did not. It used to work. Maybe they changed something. So that might be a thing. Yeah, I think it will show right now. You could previously just to in order to remove that, you just added a space and it was done for but it seems like they fixed it. I think. Maybe let's just wait a bit and refresh again. If it doesn't, then it means that they fixed it. Yeah. It's alright. It doesn't matter. Alright, let's see what else. Let's go in the product page. This is fine. We will have to add the reviews actually. So let's do that. And how do you do that? Well, first, you must have the app installed. So if the app is installed, you go in here on the left app and beds. And you will have to check the code snippet in order to integrate this. And now we will be able to add the reviews. So go under Sections at a block. Preview badge stars, and we will add those under the title. You can also change the color of the stars so you can just go under apps. You select, judge me product reviews, and select customize Widgets. And in here you can select the color and change it if you want. So now it's pretty easy. Alright? And maybe in here we can add like a more in-depth review category. And this is the review widget. But I will add it not here because it doesn't look right. Let's add a new section for it. And we have it here. Right? So this is just a demo, as you can see. And I will add it maybe or just leave it here. Yeah. And this will apply for every product that you have. So you will have it everywhere. Good. Now, what else? We can go on the main page again and enable the reviews for these as well. Featured collection and show product rating. It will only show if they have a review as far as I know. So let's try again. Yeah. They need to have reviews in order for these to show. But that's alright. What else? What else? Let's go on the collections page. And I removed the picture because it doesn't look right. You need the proper picture in order to show nicely in here. So I just removed it and I stick with the products themselves. What else? Let's select the other page. Contact. This one looks fine. Yeah, I'll just leave it like this. Blogs cart checkout. I have to add the logo here, so I'll click on theme settings, will go to checkout and we will select the logo. I won't add a background image. You can do so if you want. And now we have the logo position center. And logo size was way too big we previously. So let's see how it works now. Yeah, It's alright. And in here you don't have to change anything. You can if you want to. So you have some other options like form fields. You can make them transparent. You can make them transparent if you change the background, LLC doesn't make sense, so you can just leave them the way we do it, the way they are. On. Let's see if I have to change something else. I don't think so. So this is pretty much it. Let me just check it again. On the homepage. We have the pricing, the menu works. These work, so all right. Product rating, vendor, add to cart. Yeah, everything looks fine. So this was pretty much it when it comes to editing the front part and the pages. So I'll see you in the next one. We will talk about metal fields and shipping profiles. 11. Enable Reviews, Markets & Multicurrency Converter: So let's create the shipping profiles. The way do this is by going into shipping. Under settings, you have shipping, which should be here. And here we have customer shipping rates. So you will click on create new profile, and you will set a name for that shipping profile. In here. We have fragile, fragile products, e.g. but you can just create a profile e.g. US standard. You already have some shipping rates. So e.g. if I just click leave here and I go in the general shipping rates, you can adjust these as well. So we have the products, right? Then we have the location. For my local rotation. I can just set a shipping rate by going to Edit rate and setting a price in here. And for international, I can just select a different shipping rate and adjust it from here. But if I want to create customer shipping rates, I can do so by going back. So I can just make them from here. So it's your choice how you want to make them, but you have more options by selecting this one. E.g. I. Can select, I can just write standard US and I can make a shipping profile for us alone. So in here I will select all the products. And here I will select or just search for United States US standard rate, standard shipping and set it to $5 e.g. right. So that's how you can saturate it if you want to have custom. And it works pretty well. But if you want to, you can just go to the general parts and set them up from here. It works as well. If you want to do shipping for international, then you have the same price for pretty much every country. You can do that and it's pretty much good to go. So, yeah, these are your options. You can either edit them from here or you can just create customers. But make sure that under markets, you've have enabled the locations that you want to ship to because else you won't be able to make shipping profiles for them. So always go in here. We can manage and activate this market status for international. If you are going to ship internationally. 12. Metafields & Meta Objects: In this video, I will talk about battlefields and mental objects. So where do we find these here in Settings under custom data. So what are mesophiles? So, as it says in here as well, add a custom piece of data to a specific part of your store. But this information is dynamic. What does this mean? So we can add some extra information on pretty much any place in the order estab, products, the products page and so on. So we can add additional information for each specific product. And this one will be dynamic. And that means that if e.g. I'm making a change on the product page, usually that change will display on pretty much every single product. But we've met our fields, you can make dynamic changes. These changes happen only on specific products that we want. So let's make a demonstration for this so you can see exactly how this works. Let's click on products, e.g. let's say they want to add a custom field on each product. And I will click on Add definition. And let's say that I want to add something like dimension. Alright? I already use this. So I will type, let's say wait and wait in the description as well. And for type, As you can see, we can add multiple things. So we can add a single line of text, multiple lines of text, numbers. We can select the product, you can select the file like a size shirt, an image. We will say shout if you want to add that dynamically as well for each product. Date and time date dimension, volume, weight, and so on. So we have multiple options in here that we can add. So let's go for weight, e.g. you can add a minimum and the maximum amount of weight that you must input in this field. But I will just leave it blank. And I will click on safe sex storefronts in here and click Save. And now e.g. if I will just go in the product section and I will select a random product in here. You will see that at the bottom of the page here now we have battlefields weight. So I can just input a certain value, e.g. 250 g, and click on Save. I will be able to input this on this page. So for this specific product, because if I go to another product, this value on this plane there. So this is only for this one. If I just go on Preview now, I'll close this one. Let me disable this protection so I can make changes. So online store preferences, and let's disable the password. And let's drag and now let me refresh. Yeah, and I think I'll have to do it again. So we go in the product in here, and we'll click on View. And now we have the customize option. So let's go to customize. And on the bottom of the page, we will just add another field, like in here. So let's add some texts, e.g. and in here, I can just input that value. So I will just click on this. And as you can see now, we have a dynamic source, which is this one. So I can select weight. And if I go down here, you'll see that it says 250 g. So this is how this works, pretty much, right? So wait. And now we have the custom value added in here. So these are the battlefields and you can input this pretty much everywhere dynamically. So if I wanted to add an image, e.g. again, I will just click on this specific button in here, insert dynamic source, and I can input that specific image and so on. All right, So let's show metal objects now and how they work together with metal fields. So let's remove this one. And let's say e.g. that we have a fashion store and we want to add the designers for that specific product. So how do we do this? We go into Settings again, customer data. And in here on the bottom we have metal objects. The difference between those two is that metal objects are already objects that are preconfigured with existing values compared to metal fields that you will have to change every single time. So let's create a metal object. Now, I will click on Add definition. Let's call this designer. In here. We'll, we'll have to add some fields for this designer information. We will need a single line of text for the name, right? So I will type name in here. You can also check this one. We required fields, so we will have to input it every single time, so you don't forget. But it is obvious. You don't have to, but you have this option just so you know, you will click on Add. Then we need a multi-line text for a description. So I'll type description in here and add. Then we will need a file which will be the photo right at, and maybe a URL for the website. And add, save this. And now, where do we add the information and where do we create the designers? So I will close this and we will go to content in here on the left. And here we have metal objects. I will click on Add Entry. And now we have one option for the metal object that we just created, which is designer. I will select it. And now we can input the information for this designer, e.g. I. Will just type a random name test, test in here, I will just add some random text. I will select a photo. And in here I will just input a random website. Save this one. And now if I go to my objects, again, you will see that in here I have an object that is the designer and all the information that it has. So how do I add this to a product page, e.g. so we go back into the metal fields. So custom data. And in here, in the metal fields, I will click on products again. And we will create another definition, which will be for the designer. So I will type designer in here. Designer or getting a description. And for type here, I will need a metal object, right? So we can select that object. And for reference in here, I will have to select the designer. Now click on save. Check this one. And now I can just go again. In the product section, I will select the same product. And on the bottom in here, now we have another field for designer. So if I just click on it, select entry and I can select the designer that I just added previously. Save. And now I can go on this page again, customize. And in order to input all this information, I need text, I need a title, I need an image, and I need a button. So we have to add a section with all these elements. So I will click on Add block in here. Actually we need a separate one. So at section and we need image with text. And this one has all the elements we need. Because if you add something else and it doesn't have all the elements, you won't be able to input all that information. So I will just click on the Connect dynamic source button for the image. And now we have the designer metal object in here. And I will select the photo. And I will do the same thing with the title, which is the heading. I will delete this text. And again, here we have designer. I will select the name and the description. We will do the same thing. Delete this text, designer description. And for the button, pretty much the same thing. I will say. Website in here. And buttoning designer, website URL. And click on save. This information. We're appear only for this product dynamically. So pretty easy to understand. So these are the metal fuels and the metal objects. And you can use them in certain scenarios, even though they are not that common. But just so you know that they are here and that this is how they work. So see you in the next video. 13. Placing a Test Order - Fulfillment, Cancellation, Invoices: Now let me show you how to place a test order. So you have two ways to do this. You can either do this by integrating your payment processor first, which is Shopify payments. And if you are approved already, you will have an option in the settings in Shopify payments to enable test orders. So you can enable that option and just place orders and those won't want count or anything. So you will be just yourself doing that. And you also have another way, and that is obviously by changing the price of a product to $0. So I can do this and we'll set the price to $0. Just so you can see how this actually works and how you can see the invoice options, how we can fulfill the order and so on. So let's just head down to the homepage right now. I'll go back and I will select the product, which is this one. And let's just change the currency and change it to USD. And I will go and click Buy Now. And in here, I will just input my information. And then we'll just type some random address. Right? And in here I will just select an e-mail and continued to shipping standard free and continued to payment and complete order. And this is the post-purchase message order number. Thank you. Name order is confirmed. They have an option to be updated with offers. If they check this and you just go and continue shopping, you have your customer's information and so on, customer information. So now if you go into a dashboard in here under orders, we have a new order. So what you can do now, you can just select this. And under here on the bottom, you have sent or print invoices. So if you just click on this, you will be able to download your invoice that is already generating right now. So this is the invoice and this is how it looks. You can pretty much printed send it, or you choose what you want to do with it. So yeah, pretty simple. And you can also download it from here. And what else? If you want to fulfill the order, you can also select it, right? Fulfill item. In here, you will add a tracking number and the shipping carrier, you can just input it, right? It's pretty simple. Once you do that, the tracking app will actually work and they will be, they will be able to track their orders. So this is how simple it is. You're done, click on fulfill item and the order will be fulfilled and they will get an email that their order has been fulfilled. So yeah, that's pretty much it. And here you will have a history of the actions that happen with the order. Here you have a fraud analysis system that is integrated in Shopify. So e.g. if someone stole a credit card from someone, you will be able to sell this because they will tell you that the name is not matching, the location is not matching, the IP is not matching. You'll have plenty of factors. So now, if the fraud meter is high, you should just cancel the order. And how do you do that? You are either do it from here, alright, so cancel order or you just delete the order, but first, you must cancel it. So we cancel the order. Cancel, send a notification to customer if you want to or not. Restock items if you selected the inventory and this changed after they place the order, just cancel it and then you can delete the order on the bottom-right corner. So yeah, that's pretty much how you place taste disorders. So you have an idea of how this works. And this was pretty much it. See you in the next one. 14. Email Marketing & Automation: A cool feature that Shopify has built-in is the e-mail marketing. So usually you have the email application installed, but if you don't have it, go into settings. And we will open the Shopify App Store again. And you will search for email in here. And this is the app that you need to install it if you don't already have it. So once you install the app, you will go into apps, select email, and now you will have to make some changes. In here. You go into templates, managed template branding. You will have to add your logo in here and everything else should be set. You can already change the font if you don't like it. You can do that. And the colors are already imported from your store. If you change them, then how do you do it as well? It's quite simple. You go to marketing. And from here we can make automations. So e-mails are sent automatically if they meet certain criteria. But you can also do this manually if you want to. You can click on Create Campaign. In here, you'll select Shopify email. And now we will have plenty of templates to select from. You can click on View more e.g. and from here, you can select them by category. So I can select a promotion, the promotion templates, and I can select a model that I want to edit and use. So I will select this one, say an announcement, e.g. and we will click on Select. And now we will make them modifications to it. So you can just click on any section and edit it directly. You can remove it. You can add more by clicking on Add section in here, you can add text, buttons, images, dividers, spacers, discounts, and so on. It is very easy to use actually, and you can move them around and such. Alright, so for demonstration in here, I will just make the logo bigger because it's way too small. And I wanted to change the texts. Let's say 50 per cent of spatial sale. Don't miss out on this sale. Available for only 24 h e.g. get your favorite dog bed today. And we can just go in here and under a subject we will write pretty much the same thing. So I can say 50 per cent of special sale. Get your dog bed today available for only 24 h. Here when it comes to selecting the email or the customers, you have the option to select certain customer segments. You have all subscribers, customers who haven't purchased, customers who have purchased more than once for today's abandoned checkout and email subscribers. So you basically only have the subscribers. You cannot enter the e-mail manually, but it is good enough like this anyway. So you can also create more customer segments. So you have that option as well as you can see in here, by going into the customer step. So we can do that by going in here. So let me open the website again, homepage and I want to go back into the dashboard. And here we have customers, right? And these are the segments by default. But if you have more customers at some point, right, you can create new segments that can be useful to you to use them afterwards. So you can see here again, you can create two great segment. Choose the template from here, or apply a filter. So you can make certain decisions based on the amount that they spent in your store, if they made purchases or not, the land, so on. So you have a lot of combinations. Just so you know that this is in here. So let's hit back now on this category. And here you can make all these changes that you want as settings is pretty much similar to what we had on our homepage. We can change title, texts, colors and so on. They're easy to use. And once you do that, you'll click on Review in here on the top right corner. And then you'll be able to send this e-mail to your customers. So you can do this manually this way. But we can also automate this, and we can do that by going back. So we go into marketing automations, create automation, and here we have plenty of templates. You can use these. They are already pre-configured because if you are going to make this manually, this will take some time and it's not like super easy like the other ones. So if you just want to set an automation phone for abandoned checkout e.g. and send an e-mail to your customers once they abandon the checkout process, you can do so. You already have the explained pattern in here and how this works. So basically, these abandoned checkout process, E-mail automation starts when the customer abandoned checkout. Then customer abandoned checkout own online store. If this happened, the total price of checkout is more than $0, then weights and hours. And if the customer hasn't placed an order yet, this e-mail will be sent to your customer. So you have the entire workflow in here and how this works, you can turn on this automation, e.g. and now this is setup. So you can just view it. If you want to say I will select it. I can edit it. And this is the email template that is used by default. They will be reminded that they have a specific product in their cart and that they should check out e.g. these are all automated and you can just enable them and they will be sent automatically. So it's good to have them enabled. They don't take more than 1 min to set up. And that is pretty much it. You can always, if you want to disable them, remove them, or modify them, change the workflow that is already configured by default. But this will take you more time, right? As you can see in here, you can edit the email and the workflow for each specific template. Alright, so this is pretty much the e-mail integration that is already in Shopify. You know about it. You can always turn this on. They will be working automatically. Just edit the e-mail a bit if you want to change it. And you can also make email marketing campaigns, as I showed you my clicking Create Campaign in here. And these are don't cost you, don't cost you anything. You just need to have the e-mail customers, the customer of the emails. And that's pretty much it. So see you in the next one. 15. Image Optimization & Free Tool: In this video, I will show you a tool that you can use in order to optimize your images. So as I said, images should be as small as possible. And in web format, usually everyone uploads images in JPEG format. Because this is the most traditional one. Png should be used only for the logo and only for the fav icon because they are transparent and they do not have any background. And also keep in mind that when you add the logo and the fav icon, these should not occupy a lot of space. So my logo has 67 kb, which is good. And the Fab Icon has 42, which is good as well. Now when it comes to product images, those should be around 100 kb or lower. Usually it should be lower, like 50, 60 kb. So ideally, you want an image that is 1,000, 1,000 pixels or even higher if you can, should be good-quality and WebP format. So now I wanted to show this tool is called Image resize.com is probably the most popular website that does this. So what you do is you select the image. I will select this one. And here I can change the resolution for the image. And I can always, I can also save it as WebP directly. So this is great. If I have, let's say an image that is a huge resolution, you can just resize it to 1,000, 1,000 and then save it as Web API and uploaded to your website. So very simple. You also have a cropping editor in here as well. So make sure that these are square resolution. So like this, they have the same height and width, identical, so not different at all. And you have them in where DPI resolution. So use this tool and resize your images and you'll be good to go. So this is very important for your website speed. The images are the most important thing that slows down your website. 16. Facebook Sales Channel: Something else that I wanted to point out is that you need to add Facebook as a sales channel. So in order to do that, you need to click on Shopify App Store again. And in here, we will search for Facebook and Instagram. And this is the abduct you want to install. Click on Add app. And basically what this will do is that your products will be linked with your actual e-commerce manager from Facebook. So if you have a business Facebook page that has a sharp section, your products will go in there as well, and these will be saved. So if you are going to run e-commerce ads, we've products attached to them. All the stats will also be shared in Shopify. So you will have an idea of what's going on by going in the Marketing tab. So this is a useful addition. So click on Add sales channel. And in here, you will just connect your business manager with your actual Shopify account. So click on Start Setup. You'll click on Connect account and you will have to connect a business asset. This means a Facebook business page. You will select it from here along with the business account. And once you do that and you submit it for review, you will have to upload some business documents in the Facebook business manager. And once it is approved, you will be able to have these sinks and your products will be under your Facebook business page as well. I cannot go through the entire setup because this will take time and it also requires documents on my side and I do not have anything for this business. So just keep in mind, this is here for you to use. It is absolutely free. And this can be very useful as well it once you start making ads because you have all the products and you will have other results in hearing the Marketing tab. And you'll see all the sales channels. And where are all these sales coming from? Yeah, This was pretty much it. 17. Making your Store GDPR Compliant: Something important that you need to do is if you are going to sell internationally or especially in the EU, you must have a GDPR application installed on your website. So you know that when you visit a website, you have a pop-up that usually asks you to accept cookies. While these cookies are storing information from your customers. And you can basically use this information for analytics in order to see the traffic where they came from, location and so on. And you can also do marketing with these cookies, which is the most important thing. So how do we do this? We will have to install another application. So click on Apps in here, and we will type GDPR and press Enter. And in here, we will select this one, GDPR, CCPA plus cookie management. There are many plug-ins for this or applications. So you can choose whichever you want, but this one is good enough. So I will select this one and I will click on Add app. You can also click on View Demo Store and you will have an idea of how this looks like. So this is the cookie banner that appears and click on Preferences. And you are able to select whatever cookie you want to accept or not when you visit a specific website. So by default, they are all disabled and you should do it is if you want to be safe and not have any issues while selling, though the risk is quite low. You should be aware of this, especially if you are going to grow a lot, then it will be a target. But in the beginning, I don't think you'll have any issues. So only the strict require cookies should be enabled by default. So we will install the app now. Install app. And now we will select the free plan, which is enough. Here, you will select the region where you are going to sell. I can pretty much select all of them if I want to. And you will see that you have them covered. Now, GDPR is probably the most important one. So here you have some skills that you can pick. I will pick the white one. And in here, you have the option to leave all the cookies selected by default, which is not recommended. Option is quite risky because you are assuming that your customer selected everything and they just click Accept and they accept that analytics and everything. The safest way will be to do this blog, the marketing ones, and the analytics. Usually all free should be checked. But if you want to be safer, just block the marketing cookies and you can just gone with the others. Now you will have to enable the app by clicking here. Usually it is enabled by default after you install it. In here under app embeds, you will have this checkmark and it says a GDPR consent bar activated. So we are good to go. Now. I can just go in here. If I want to show cookie bar is enabled, I can customize it, translate it, and so on. We have other options. But basically everything is set up. You can go to design and make some changes if you want to change the layout and such. But usually it is good to go and you don't have to change anything. These are premium options anyway, most of them. So yeah, let's just visit the store now. And let's see if this works. Let me remove the password actually. So let me go in here, references and under passwords, I will just remove it. Let's try to visit again now. And as you can see, website uses cookies and so on. So we have the banner, preferences. Marketing is unchecked. And if they want to check it, they will have to do this. So this is quite risky from a business perspective for you because you cannot do retargeting if you don't have these cookies. So you are losing a lot of marketing potential. I would recommend just checking all of them when you do a setup. And if you are going to have issues, just make the modifications afterwards, especially in the beginning. And this will make it way harder for you if you don't have remarketing. Remarketing is important. So yeah, Except, and that's pretty much it. So we are now set up with GDPR as well. 18. SEO & Google Analytics Integration: So now let's talk about SEO bit. Seo stands for search engine optimization and in order to optimize your website for the search engine, which is Google, you will have to make some changes. And that is, you will have to add content in your website that has keywords relevant to your specific niche. So make sure that when you make the About Us page, you write plenty of contents in there. Not a lot, but you will have to write some like 67 paragraphs, at least like 600 words or so. So you have as many keywords as possible for your specific niche that is very important. And the other factor that is more important is traffic. So if you just started your store, be sure that your chances of getting on the first page of results on Google Search, e.g. are pretty much zero. So you have to run ads, google ads, Facebook ads, instagram ads, TikTok, influencer marketing, whatever you can do in order to get traffic. So now we need to make some changes. First, under online store in here, you have to click on Preferences and make sure that you will add a homepage title and Meta description or a description. So these will appear in the Google search results. For your store. Make sure that you add as many keywords as possible here, relevant for your specific niche, because these are important as well. So I already did this. Afterwards. You will have to connect a Google Analytics account to your Shopify store. How do we do that? Just click on Manage pixel here, and you will connect automatically your Google account to your store. So our click on Add sales channel. And we'll wait a bit. No account connected. So now I will connect a Google account. I will select this e-mail. I will allow all these permissions. And here I will connect a Google Analytics property. I will click on create new because I already have other websites. And here we have some guidelines on how to create one. Let me see if they changed something. Yeah, I'll have to create it separately. Alright. So we go to Analytics, sign-in. And I will have to create a new property. I'm not sure if I can do it from here. I don't want to read through all of this. Let me see if I can do it fast some way. And users set up. So this is it. Yeah, it's pretty much the same thing that it was previously. I think. Yeah. I'll just go back to this. Let me see if I'm logged in. I'm not into that one. And that will create a new one. Alright, create a new account. I will name this Shopify store. I will check this one. Click on Next. Property name. Dynasty for currency, USD. Let me see if I have my currency. Alright, I will input all this information except, except, okay. I have to scroll through it probably. And for some reason it doesn't want to. It's one more. Okay. Alright. And now we should be able to see this on there, our Shopify account. Let me refresh it. And it should show up. Let me see. We have no for some reason. Let me refresh it again. Or maybe I need to make some changes somewhere. Let me see. Okay, also I have to go through the entire wizard. Oh, I see. Alright, so let's input all this information. It starts shop, Create. And now it should be done. Alright, we have all the instructions in here. Measurement ID, I think I can connect it directly. Site kit, show few more. We have Shopify as well. No, but I can do it directly. I'm sure. Let's try again now. Refresh. And it should be here. Yeah, we have it. And I can successfully connected my Google Analytics account. So basically, now in here, you will be able to see your status for your website, right? So you have users, new users as on, and you have all the statistics. So this is how it works. You have reports in here. They changed it. The usual Google Analytics looked different, but it's pretty much the same thing. You can see your traffic sources and so on. So it's quite useful to have it. Alright. I think I need to enable e-commerce. I don't know if it's enabled by default in the New Analytics for why they think it is. Because else I would have had an message or something. Yeah, It's alright. So I need to connect the analytics. Make sure you do this. I already did. And what else do we need to do in this part? I think you need to connect your Facebook pixel. If you don't know what that is. Facebook pixel is necessary in order to run Facebook ads, especially for e-commerce stores, because it will track all your convergence. So make sure that you can ask that you all will have that in here somewhere. Let me see. You want to get out from this place. So I'm going to Preferences again. And in here you have setup Facebook, right? So make sure you click on this one. You will connect your Facebook account, your Facebook business account. And the procedure will be pretty much the same, and it will be quick, and then it can run Facebook ads. So if you don't know what Facebook ads are, they are mandatory for this. Make sure that you check a course for it. So yeah, that's pretty much it. Besides this, there is something else that I almost forgot. You need to add alt text to your images. This is important for SEO. So basically, you go into content and files and under your pictures, you will select e.g. a. Product picture like I did. And here we have alt text. Make sure that you add keywords that are relevant to that specific product. For every image that you have in your website, or at least every image that is relevant. So in here I will just type cat bed or relaxing cat bed, e.g. you should do this for every single product that you have, this important as well. So that's pretty much it. Just have with content on your website, connect your Google Analytics account, connect your Facebook pixel, which is very important for your marketing. And yeah, that's pretty much it. Maybe you can add a blog as well and post regularly so you have content that is relevant. So yeah, that's pretty much it. Thank you for taking part in this course. This was pretty much how it works and the basics, so you can have a good understanding of it. You do not need code in order to have a Shopify store. If we want to get more advanced, there is code as well. You can learn it. But that takes quite a bit of time. So just stick with the basics and focus more on finding good products and marketing. That's the most important. So once again, thank you for staying all the way to the end and they wish you the best of luck.