How to build a personal brand that creates opportunities

1. Intro to How to build a Personal Brand that creates opportunities: Did you know there's a powerful way to attract your opportunities by better communicating the value of hiring or working with him. Do you feel as a professional that you have a lot of untapped potential that you're craving to share with the world. Hi, I'm Tatiana, Florez, personal branding coach and speaker. I help independent professionals, like coaches, consultants, entrepreneurs to clarify their offer, refine their business model, and establish a powerful personal brand that attracts opportunities and clients organically welcome to how to build a personal brand that attracts opportunities. In this course, I will be sharing with you the knowledge, tips, and tools to be able to establish an impactful personal brand that allows you to get more and better qualified clients, attract other opportunities like speaking invitations and get a more sustainable business. By having a powerful brand, we will start by getting a good understanding of a personal branding is what it is and why it's so important for any professional who wants better results, torque on it. We will then dig into who you are and what your value is so that we can explore the tools and strategies to develop a personal brand that lets you get positive attention and start sharing your biggest gifts with the world. Some of the topics we will cover during the course will include how to use your strengths to always deliver the best, what kind of content to share on social media, and how to use your unique value proposition. At the end of the course, you will have a greater understanding on your own personal branding tools and your unique value proposition so that you can start sharing it with your audience and make an impact. Each lesson, we'll begin with a creative exercise to get that creative muscle growth. You will also have different tests to help you build personalized guide on how to make your brand visible and gain a leadership spot on what you offer. I'm looking forward to seeing you grow a personal brand that is aligned with your dreams, values, and strengths, and that helps many others feel free to drop any questions on the discussion board. Please open your heart to finally share it the best that you have to offer and be ready to see the results of working with purpose. 2. Class Project Video: Your class project, you will be working on different exercises that will help you start building a powerful personal brand. The questions and exercises included in the workbook have been designed to help you navigate and develop the basic steps to build a personal brand. At the end of the course, you will upload to the project gallery the final project, including your unique value proposition, along with the strategies you plan to implement to make your personal brand visible. The exercises have all been included in a workbook that you can find in the class materials. So please make sure you download the PDF inhabited hand while you take the course. Feel free to print it out or fill it digitally. As some of the exercises are very personal, you can decide on what to share and whatnot. But let's make this a safe space so that we can share feedback and grow our brands together. I look forward to seeing your personal brand take form. 3. Lesson 1 - What is Personal Branding: Hi, Welcome to your first lesson. We will start by talking about what personal branding is. So let's begin. I would like to start by letting you know that you already have a personal brand. You might ask yourself, what is this personal brand? If I haven't done anything intentionally to make it happen? Well, that personal brand is that relationship that you have with others. So that relationship means that people already know what to expect from you. How you communicate, how you express your emotions, how you say things, how you work, what do you well, what do you don't do well? And that's your personal brand. In, in other times, it could be summarized as your reputation, what people know about you. However, and the last couple of years, we've seen the need to actually make that more intentional. And that is what personal branding is. Taking. All that I've just said, what people think about you, what do you do? Well, what you can contribute to others, make it more intentional and make it actionable. So personal branding is being more strategic about the way you communicate to others. What do you do for others, and how to attract opportunities in a way that is aligned with who you are, but also in what other people need, right? It's not just what you want to do. It's more about what others need. And that's the beauty about personal branding. And it's that although it has the personal part in it, It's not about yourself. It's about the value that you bring to others. How you contribute to others problems, how you solve them, how you can change other people's lives, how you can impact their lives, or whatever it is in regards to what you do. However, if we just leave that to that and you just do the work that other people need. That's great. However, you're not actually expanding your circle of opportunities because you're not making invisible. Visibility is one of the main elements about personal branding. And that is the different from personal brand. Although yes, you have certain visibility, of course, otherwise we wouldn't have a personal brand. However, when we do it more intentionally, strategically, we get more visibility and that opens our space of opportunities. I always like to tell about this example and I'm going to tell you my personal story. I'm an industrial designer. And five-years ago before I started working on my personal brand, I was a freelance designer. I was also a consultant in hospitality. I was managing social media. I was a consultant for a law firm. I was doing many, many things. Right. So to some people, I would meet and I would present myself as I'm a freelance designer to others. I would be like, I'm a hospitality consultant to others. I'm a social media manager to others. I'm a consultant for a law firm. So people around me, my inner circle didn't actually understand what I did. And that happens very often. That can happen with simple, simple thing. If you're a lawyer, e.g. and you tell your people around you. Okay. I'm a lawyer. Well, that's a very, very small part of it. Right? Because when you say I'm a lawyer and you just stay with that, you're not actually letting people know what you could do to help them. How you could help them write what the value is for them too. Getting in touch with you, or to reference you to other people. And that's why visibility is so important. Because when you get a clearer message, a more straight message to the audience that you want to attract. You will be able to grow your inner circle and opportunities will come organically. And that's the name of this course. How to attract opportunities organically with your personal brand. Visibility is the way to go and the result of this is having a reputation. I've told you already, personal brand is a reputation. However, we want to manage that reputation. And I'm not saying to you that you need to be authentic or then you need to be manipulative to get what you want in terms of your reputation? No, you need to be authentic, personal brand. It's you, not about you, it but it's you. So your values, who you are, what is natural for you? It's what you need to bring to that mix so that you can start communicating and attracting the opportunities that are aligned with who you are. I love this quote, because it really covers a lot of what personal branding is, right? Is the promise to your clients. And the promise to your client's means that you're already communicating some something to someone in a specific, right, then a promise of quality so that you really, really deliver the value, consistency that you are authentic. If you weren't authentic, you wouldn't be able to give other people consistency, competency. So you're able to do it, you're good at it, and people will know that you're good at it. And reliability that people can count on me, that you create this trust with people. So now let's see what personal brand isn't. Personal branding, sorry. You don't need to be an influencer. And it's not about becoming an influencer. I feel that the word influencer has been has been damaged a little in the last years. However, it's something that yes, you will influence people. But you don't have to become an influencer to have a personal branding and that's different. You don't need to be a public figure. So very similar to being an influencer, but you don't need to be Oprah to have a personal brand to or do personal branding, right? You can be a Dr. in a small town. You can be a psychologist that one's more clients or wants to help like very, very focused group of people. But you haven't been able to attract them. Whatever it is that you do, you're a designer that wants to work more in a niche. Like that's great. You need a personal branding. We all do. Having a logo. Professional photos is in personal branding. Yes, having a logo and especially professional photos, it's very, very important in personal branding and being able to communicate what do you want, however, is not, is not just about that. Having a professional and personal profile is in about that. We can be professionally easily, but being able to deliver what I just said in that quote. Yes, It's not just about that being recognized about something isn't a personal brand. Personal branding neither. Okay, let me say something about this. Of course, this is one of the objectives. We want to be recognized as a leader, as the expert, or being able to be recognized as the person that can help them. However, not just dis is personal brand. Having a personal website isn't personal branding either? Yes, it's important. All of this is important of course, but it isn't about that. Why it's so important to develop personal branding. First, because you will really get to know yourself. And that means you'll discover, use, and potential lies your strengths. That means that you will be able to use the tools that you already have. I will be speaking about this in more detail in the next lesson. Then you will be able to use the strands to build clear and attractive business model that responds to certain needs of your clients. And that brings more opportunities. When we have that clear and we're super focused, we will attract more opportunities. So that's great, and that's what personal branding helps you to. You will be able to communicate and offer of value. I'm not talking about discounts or sales or or just the pricing of your offer. I'm saying, when you really bring to the table to your client, what do you consult for them and all of that. But that also is aligned with your values, with your dreams, with what you want to achieve, what you are able to work on, what you enjoy doing. So that's very, very powerful. And finally, you will be able to stand out from others. I love the personal brand that gives you the edge in competitiveness. Why? Because it makes you compete in what your value is, not in comparison to other. It's more about how you help others. And that's amazing because that puts you in a spot that not many people are doing. I have this client and she's a personal trainer. And when we were working with her before, I started this new model of personal branding with my clients, coaching with my clients. I would have these part that I would offer them to do like a benchmarking analysis of the competition. Now I don't do it. Why? Because I've found that really like you don't need to do it. Well, you need to know, but you don't really need to focus on that before you used to focus on what is my competition doing? What are you saying? How are they communicating? And that's yeah, you need to know that, however, not focus and put your main attention into it. Why? Because you have a lot to give my client. She's a personal trainer and she was very, very booked out. And she told me, like, I need to make more money. I need to attract more clients. However, I cannot book any more clients or any new clients because my my schedule is full and physically, I cannot work more. So what do we focus on was what kind of clients you want to help? And she was like because she has had clients we focus on okay. What clients you enjoy working with? What clients? Like have the best results, what clients have you come to you more often. And what are their results? They say that you're getting for them. And they told her three main things. First, that they enjoyed the workouts with her, that they really felt happy, that they were able to make exercise part of their routine. And that's something that they were struggling with before. And third, that they were feeling more secure in their own body. We've focused the communication of her whole personal branding on those three things. Instead of loose, waiting 21 days, lose 10 kg or pounds. Loose, like whatever it is that we see a lot of in terms of communication, in terms of personal remedy. So when we communicate in those terms, that are what people can really get from you. And that is different from what they're getting from others. That's great. It makes you competitive, makes you a leader in what you're offering. That's the beauty of building your personal branding. Why? Because you will be able to attract more opportunities that are aligned with who you are, what you offer, and that can solve their problems. So, thank you. This is the end of this lesson. We will see you in the second lesson soon. Thank you for staying for lesson number one. Now I invite you to look into your workbook and work the two questions that I have added for lesson number one. Once you've done it, if you want to, you want to share with us, please upload your answers to the project section and we'll be giving you feedback. Thank you. Bye. 4. Lesson 2 - Steps to building Personal Branding: Welcome to lesson number two. In this lesson, we will be speaking about what the steps are to build a powerful personal random, Let's see, attract opportunities. Let's begin. For me. Building a personal brand is like the construction of a building. So let's begin first. You start by excavating, preparing the lens, really, working through your piece of land to be able to put powerful and strong foundations for personal branding. These means looking into who you are, what you have to offer. So what are your strengths, your values, your abilities, your knowledge, your studies in anything that you can bring to the table to be able to offer something to someone that really needs it. Also your story. We all have stories that are absolutely valuable. And bringing this to your personal brand mix, It's really, really helpful to be able to cover and be more close to the people that you want to attract. The first floor of our building is the lobby, is the entrance. What people see first, your first impression. How do you attract others? So these includes having professional branding photos, our website, and anything that you put out there so that your brand is visible. You also open the door and close the door to different audiences. So who enters your door? This is exactly what we want to work in our building, and this is the entrance and main main floor of your building. The second floor is your back-office. Where do you work the problem? What is the pain that your audience's experience and how what they want to be solved. The promise. So how do you solve it? The people, so who is it for? And the price? Because we definitely want to monetize your personal brand. The third floor is your visibility strategy. This is your online presence, how you build your community and the content you put out there. This can be in Podcast, your website, social media, of course, any events that you go to, networking events and anything that relates to building a community and really getting in touch with your audience to be able to be in top of mind of them. The last floor or fourth floor is the penthouse where everyone wants to leave, right? This is your leadership spot. It is about being visible, attracting opportunities and helping many others. Your pen house needs to be consistent at the core. Of course, you can not show one thing to one person and another thing to another. It's focus. It's genuine and authentic, tells a story, leaves the talk and of course is visible. Thank you for staying for your second lesson. Now, go to your workbook to work on three questions that will help you see and visualize your penthouse. Thank you. 5. Lesson 3 - Who am I: Hi, welcome to lesson three. In this lesson, we will be talking about who you are and the first step of building your personal brand, which is escalating learning, but you have to offer, we all have this toolbox that was given by God and where he plays many, many tools, that can be our values. Our strands are natural abilities. However, we have also placed even more tools during our lives, e.g. what we studied, the jobs we've had, and everything in that toolbox is there for. However many times we let that tool be, they're not use it. And personal branding allows you to really get into that toolbox and put into use every single tool that we have there for a purpose. First, with my clients, we look into what their strengths are. I use different tools to be able to realize what are the tools for my clients. And one of them is the Gallup StrengthsFinder, where we have four main domains, which are executing, influencing their relationship building, and the strategic thinking domains. We take a test of five strands and we focus on dose by strands to be able to really dig into what are the tools that you have, always have and that you actually are transmitting to other people so that you can build on those strengths even more so that you can maximize them. Second, we view into what the values of the brand hour. This is my client gave me Andrea Ghez. She's a personal trainer and her main values for her personal brand, our consciousness, positivism and generosity. In her services. She delivers these values in everything that she does. She doesn't have to mention them on her website or any communication. But she leaves the talk. These values really, really guide her decisions and whatever she puts out there. And that we want to achieve. We want you to be able to live by your values and really let your values be able to help you decide. That's one of the main things about personal branding and ease. It is that it allows you to make really easy decisions because you already have set up all the foundations. I also like to talk about lives. Whispers, stories are so powerful and that we all have something to tell. And then everything that happens in our lives has a purpose. And that's what I call live whispers. Live whispers that we hear. But only when we put attention, we can really listen. What life is telling us to do, what our purpose is and what should we be focusing on. So when we work in personal brand, I ask my clients to really write their story in terms of what has gotten them to the place they are and what has given them in terms of their life experiences to come to this place. I talked to you about a little bit of my personal story and how I move from different places. And this is part of my story. One of my values and actually my strengths is adaptability. And I think my story, having to move so many times in my life has given me these strength. And now I put it to use for the good of others to be able to bring something to the other's lives. Thank you for staying for lesson number three. Go to your workbook and see what the exercise are for lesson number three. See you soon. 6. Lesson 4 - Aligning your brand: Hi, welcome to lesson number four. We will be talking about how to align your brand. You need to align your brand because it will need to work not only for others but also for you. So this is where you align who you are, what you have to offer, what your strengths are, what your values are with the objectives that you have. And we'll see those in a minute. And your audience, what their needs are, their pain, what they need to solve. Write your objectives. I have divided this into personal, financial, professional impact and type of clients or highlights. Now, let's look into some examples that I have worked on for you so that you can really know where I'm going with each of these objectives. Knowing this will help you to really align what you do and what your offer and how you offer it so that you don't push yourself outside your limits and outside your boundaries. But also that it's really focus into you having the best, best Live and that you're able to do and work your purpose with the best energy and motivation, right? So you need to work on you and be able to accomplish these objectives in order to give the best to others. Now, let's see the examples. Okay? Now let's see the examples for your objectives. Let's start with the personal ones. You'd could be that you want one day off during the week to work on a side project. Plus weekends, Of course. Then you could want to go on holiday, a two-week holiday, two times per year. It could also be that you want to live in a better house. What is it that you want to achieve? Then financially? It could be that you want to make 20 K per month, then invest, buy that house, save money. I'm being a little bit vague with those examples. However, you can be as specific as you want. You could also add as many as you want, make it achievable and something that you really, really want and that he wants to incorporate into your business model so that you can really get to those professional. It could be that you need to get a certification in coaching. It could be that you want to write a book, launch podcast. What is it that will help you gain the experience, knowledge, or that it will help you evidence your expertise in your area and grow and learn. Then in terms of impact, this is what you want to achieve, the results you want to have on other people's lives. So it could be that you want five clients per month achieving results. Or it could be if you were that psychologists we spoke about in a previous lesson, it could be that you want one client per month to go off myths. That would be a wonderful result. Then you go two types of clients see into your expertise, into your what do you want your energy to flow and to get the clients to get results? So who are those clients? How do they express? What do they do that makes you happy to work with them. So it could be that they're positive. It could be that they're unittest. What is it that makes them ideal clients? In terms of the relationship? We will work a little bit more in a following lesson. So you can put as much as you want, but you might come later and look at this. Now go to your workbook and start writing your objectives. See you in the next lesson. Thank you. 7. Lesson 5 - The offer: Hi, welcome to lesson five, your offer. This is where we define what are you putting out there to the world first. In order to do so, you need to clarify your offer and you need to make yourself three questions. The first one is, what are your services? So what are you able to provide others? It might be that you already are providing certain services to people. So you need to review your current situation. How do you do this? You can see where you're at and where you want to get and identify the gap, which is what actions do you need to take to get from here to here? Second, you need to know how you can build a sustainable business. It helps you obtain those objectives we worked on last lesson. But also that it's really, really global, sustainable, and then you can make it Your Life project. And thirdly, what are you solving? It needs to be based on a problem your audience has. We will be talking more about that in the next lesson. However, when you put out there is the promise. So what are you solving? In summary, you need the four Ps in order to clarify your offer. First, the problem. So what is the pain of your audience? What is the necessity, then the promise? So how you will solve that necessity and how you can get them to hire you than the people, of course, who are the people that are having those pains and that you can actually help. And finally, you need to monetize everything So the pricing of whatever your offer. So this will help you clarify your offer, then you need to align it to your business model. It's not only aligning it to your objectives, personal objectives, financial objectives, the ones that we talked about last lesson, but also, how can you guarantee that you will be able to obtain the same results with the same quality to your clients. So you need to put that into account. And what do you need to include in your business model? This is working on the recipe. The recipe is exactly like it sounds. It's laying down their ingredients. You need for your business to be successful in order to respond to your client's needs, but also to grow and to help you leave the life of purpose that you want, and also the recipe. How do you get to them? What do you need to do? How do you do that? Your clients get the results. What do you need to include in your program or your service? Then your client takes those steps and gets the results they want. Thank you for staying for this lesson. See you in the next one. Go to your workbook and work on those exercises. Then you can start building these recipe. Bye, thank you. 8. Lesson 6 - Knowing your audience: Hi, welcome to lesson six. Knowing your audience, we already talked about the offer. The offer that is based on who you are, what your profession is, what you can do for others. However, it needs to be very aligned with who your audiences. Let's see. You need to ask yourself who they are, what moves them? What are their characteristics? What drains them, would give the Mariner G, then really know and explore their problem. They're paying their necessity, the one that we are solving. Really understand that and thoroughly know where they are, where you can find them. So e.g. the answer to this question will give you what platforms on social media to use. You don't have to decide that yourself or you don't have to be in every single one, just be in the ones that they are, because that's where you'll find the opportunities. Second, build a customer persona. Building a customer persona can be very easy when you base it on people than you already know. So it's a mix of people. What I do is I think of previous clients that have had or friends that have communicated with me the problems that I can solve them. Ask yourself about their frustrations, their fears, their wants, their dreams. Have an interview with them and see how they communicate those. What language do they use to communicate those? And build one persona that actually takes into account the main problems of these people, all of your audience. But also identify the consequences of them not working with you and the potential of them working with you. The consequences will give you the wording and the right answer on how to express your solution, the solution you have for them, and really validate what you're offering. And the potential will give them the edge, the benefits of them hiring you are looking to work with. You also know that not everyone that can pay you is your client. Of course, when we are independent, we are looking to get more work, however, doesn't work very well in terms for your audience nor for you. Why? Because it might drain you to work with clients that are in align with your values when you're offering or won't get the results and to your clients, it will also make an uncomfortable relationship. If they don't get the results, you are the one that has the responsibility for them. Go to your workbook and do a list of the characteristics of who your client is and who isn't. You already started this when you worked on the objective. So visit that. But on the left side, put who your client is. So e.g. someone that has invested on personal development or someone that has a time and it will to work on whatever test you put them to do in order to get the results. On the other hand, you can put someone doesn't care about their personal development or someone that doesn't want to put the time or effort, more resources to get the results. Be clear on this. You can add as many as you want. The beauty about this exercise is that it's amazing how, when you haven't clear, even though you are not communicating outside, you start attracting the right people. So this is what we want. Thank you for staying for this lesson. Go to your workbook and work on the exercises for less than six. And I'll see you in the next one. Thank you. 9. Lesson 7 - Crafting your Unique Value Proposition: Hi, Welcome to lesson seven, crafting your unique value proposition. In this lesson, we will see how we put together everything you have worked on to in order to build a message that attracts the opportunities that you want. Yes. This is a simple message that you will know by heart and then you will express in every single platform or way of communication so that you can start really positioning yourself as the expert on certain area. These will give you really, really the results that you're looking for. I've seen it myself. As soon as I started communicating this message, I started getting the opportunities that anyone, what is your unique value proposition, as I said, is the message that covers everything that we've talked about. How it will tell your clients who you are. What do you do? How do you do it? Who are they? What, Who is it for? And what are the benefits and the results of them working with you. Let's see, this is a template for you to build it. First you start with your name, then your expert title. Your expert title is what you do in three or five words. So e.g. if you're a psychologist, let's not put Joe psychologists. Let's be clear, let's be specific. So e.g. you want to work with teenagers are going through depression. So put that there. Psychologist's expert in teenage depression then offers so what are your services? Explain them. Nice and short way. Then if you have other services that complement whatever you do, e.g. if you're that psychologists, you could put retreats, therapy, one-on-one, are directed to teenagers that are going through and now talk about the problem, but be very, very direct talking their rewards. So e.g. you've known that your clients are teenagers that feel a lot of pressure from the people around them to be perfect. So put up there if, if they express it that way there and talk about the solution. So how do you help them? They will have the tools to be able to confront the pressure of others. They will take care of themselves. What is it that you're going to do for them? And finally, what are the benefits of them working with you? Yes, the results. So let's see some examples. I've talked about Gabby before. Gabby fitness and life coach offers personal training services and group classes seeking to provide tools that support people to make exercise and other healthy habits. Third, lifestyle. Her trainings are aimed at Experts living in Guatemala who seek to improve their life and health quality through a comprehensive, sustainable and fun program. With Gabby's guidance and support, people managed to feel happier and more comfortable with themselves, improve their health, and get the necessary tools to continue learning on how to take care of their body, mind, and heart. This is the core of Gabby's brand. The mind, the body, and the heart. You can see here, there's the solution. Who is it for? What she does and what are the benefits of working with her? This is a short example. This is the promise template and it's mine. The piano personal branding coach helps independent professionals and consultants to clarify their offer, refine their business model, and establish a powerful personal brand that allows them to attract more opportunities organically. Simple. This is what I use, e.g. for my videos on social media. The thing is that you speak to the solution of a problem. Not only focus on what your experiences or if you speak to a solution that validates that you can actually get the results. Thank you for staying for this lesson. Go to your workbook and work on your value proposition and see you in the next one. Thanks. 10. Lesson 8 - Visual tools of Personal Branding: Hi, Welcome to lesson eight. In this lesson, we will be talking about the visual tools of your personal branding. We already have a message, you know, what is it based on? You know, your offer, you understanding your audience. So what do we put out there to the world in order to communicate this in a bar, I'd wait, and that really attracts the opportunities that you are seeking. Let's see. One of the tools is your logo. It's not essential, but it really helps you stand out for your logo. I recommend that it has the right colors that communicate your values, the values of their brand, what you do, and that is aligned with your audience. But also choosing the right font is essential and really communicating what you do and the experience of working with your personal brand really will help you build a logo that is well-received. For these, you can hire a professional graphic designer, but you need to communicate with him whatever you have worked on the previous lessons. So then you know that you are transmitting him what the brand is, the essence of your brand. Second, and this one is not optional, are the personal branding photos. The personal branding photos will really help you communicate. What do you do, who you are, and what the experience of working with you. E.g. there is a photo of mine. I work personal branding coaching, right? However, I do have a side business and need some Chai tea brand. And I designed the cup that you see in this photo. And it's something that is very, very important for me that I communicate in my bt using my lives and in everything that I do. Because being able to be an entrepreneur in that brand helps me to do my work in personal branding better. So that's why I've added it there. Something that you see me every morning having my tie at 11:00 A.M. so something that is very, very mean. So it's important for you to communicate that you've seen me wearing leather jacket. That's very mean. So when you start putting yourself there and your real and you're authentic, and you show that in a professional manner. Of course, people can see what to expect from you. Also, e.g. my client here, she's taking a t and studying. This is something that really, really communicates that she's growing every single time that she's learning more and more in order to offer the best to their clients, have the right props. Choose them in terms of the colors of your brand. So what really identified your brand? Don't be too sterile. Don't be all the same photos. Tried to really communicate what do you do and what the experience of working with us. And finally, other applications can be your website that really needs to communicate how it is to work with you. I'm sorry that the wording using the Spanish. But for me to clarify, How do you need to communicate in every single communication that you use is that you can express your brand. So e.g. for this client, we use awarding that is very close friendly. She's a motivational speaker for a woman. So it talks to them, it talks to their problems. So anything in terms of content and whatever you put out there needs to be aligned and consistent with your personal branding. So what other applications are there? So it can be a website, photos, your like a flyer with your services, your personal branding card, your email, signature, whatever it is that you put your brand in a graphic way. Thank you for staying for this week's lesson. You don't have any exercises on the workbook for this one, but start thinking about your photos. 11. Lesson 9 - Online presence of Personal Branding: Hi, welcome to Lesson nine. We will be talking about the only presence of your personal brand. We already know and have a lot of material to work on. However, how do we put that out there? It's definitely that you need to put it out there on the digital world. So let's see how we do it. First, you need to choose one you're going to use. What media is. You'll definitely need to be on social media. However, I've told you before, you don't need to be in every single platform. You need to be in the ones that your clients are, your audience. Where are you going to track them? Where you're going to engage with them? So that's where you choose. If you're gonna be on Instagram, TikTok, Facebook, what is it? Then? You need to choose, according to your experience, your abilities, whatever it is that you feel more comfortable on. But you need to choose a mixture of this. So e.g. it could be that you write a blog and you do webinars, or that you post on social media. And then you have a YouTube channel where you teach people about what do you do. The thing is about choosing the right fit for you. However, you also need to think about what your audience wants to hear and what is relevant for them and how to use it. First, consistency is key. I'm not moved. With algorithm thinking that quality makes you get the results that you want. So be consistent, yes. But I'm not telling you. Right. Three blocks a week or post every single day, twice a day? No. I'm not saying that. I'm I say do what is more authentic to you, but focus on the quality of your content. Built a community, engaged with them. If they write to you, answered them, seek for people that you want to get in touch with, either because they do the same as you do. But you want to create like a co-operative community or also because they could be your clients, engage with them, but in a very authentic and not non sales oriented manner. I like to use this rule when posting content. The 70 2010 rule, 70% of your content needs to be relevant, relevant for who, for your audience. So how do you express their problem, their wants, their dreams, their frustrations in a way that you can start talking to that in terms of the solution. But not, again, in a selling way, 20% of your content needs to be about your product or service. This is where you talk about what you offer, right? They need to know, they need to understand that you can offer them the solution to their problems. And lastly, ten per cent needs to be about your brand. So what gives you the expertise and the evidence for you to be able to help them write what really arguments that you are the person for them to hire to solve them this problem. So see how this is a balanced thing. And it's not about just posting, posting, posting. You also need to be aware that people wants to see you. People relate to you more than a brand or your product. So don't be afraid to share a little bit of your personal life as long as it is aligned with your values, with the values of your clients. And that it really relates to your brand. That is nothing that gets outside from it. So here are my tips for social **** online presence. Have a domain with your name. If you don't have a domain right now, go and get it. Build a website. Right now. Yes, we have LinkedIn and many other platforms where people get good, can get to know us. However, when you have your domain, a website where people can see when you do, when you offer them. That really is the evidence of your expertise and professionalism. That speaks quality. Third, open the right social media accounts. Not every single one, as I said, published quality over quantity. I already told you this. Use hashtags that bring people to the subject they need. Think about their problem. The solution that you offer, publish videos and videos right now, are very, very powerful tool to attract people. People has less attention span, so get in touch with videos. Don't be afraid to show yourself. You know, English is not my first language. And I'm here doing videos. And it's uncomfortable. Absolutely. It's difficult. Absolutely. I've made mistakes. Absolutely been Dory. You can get there. And practice makes all use high-quality images. We don't want images that aren't clear, but don't transmit a message. So be sure that you always use high-quality images in terms of payments per se, but it's not pixelated, but also that the message is clear. Interact with your audience. I already told you engage with them, respond to their comments. Be very, very in touch. Have your camera on. So when you're on Zoom, which we're using a lot lately, put your camera on people wants to see you and shared content of value. Thank you for staying for this lesson. We will see you in the next one. 12. Lesson 10 - The Personal Branding Visibility Plan: Hi, welcome to lesson ten, your last lesson. In this lesson, we will be talking about the personal branding visualization plan. We already talked about your offer is aligning your personal brand with who you are, your objectives also, we know who your audiences, who is it directed for. Now, you should already have an idea of what kind of content and things to share out there. So let's see first, how do you plan your personal branding visualization? You need to think about content so you know who your audience is, their pain, their problem, their dreams. How did they speak about those? Plan your content accordingly. You need to plan content that is valuable, but also that it attracts opportunities. So in a way that you are sharing, how you will help them achieve the results that they're seeking. Also seek for the activities that would put you into a spot of getting to know new people, of networking or making new contexts. Yes, I've talked about your inner circle, your closest circle. This circle will definitely help you get opportunities, believer or not. They haven't done it before because you didn't have a clear personal branding strategy. However, now that you do, and then you will start sharing with them on social media, even from your personal profiles, they will start knowing that you're the person to help. Let's see what activities could there be? There's networking groups, industry event. You could go to industry events related to your audience. It might not be with what you do, but with what your audience do. And it could be anywhere else. I take a lot of advantage of social events to speak clearly of what I do in a non-invasive or sales oriented manner. And this has really helped me to get to know people and attract clients. But also, I have been getting opportunities via LinkedIn, Instagram, or even directly through my website. That's what I do organically. That's how I attract people organically. I do Instagram lives, and that has helped people to really understand what I do and get me in top of their minds for when they meet me. Awesome. A growth strategy. We hope that at some point your personal brand goes from only you to a team of people. So you're going to ask herself, but if it's my name that I'm putting out there, yes. But because you have a clear personal branding strategy, people will be able to communicate as if they were you, your team and the audience receive it as if it was you talking. And secondly, what to include in your plan. I've talked about content. So think about what kind of subjects or categories you could be talking about in terms of content. So if you're at the psychologist for teenage kids that are going through depression that I've talked about before, try to think what kind of things they would like to read, e.g. how to deal with bullying or things like that, whatever it is. How do you deal with your depression of your parents? How do you deal with school being tough, whatever it is that you think might help your audience and you start putting content out there, being in a blog, YouTube, videos, instagram lives, whatever it is, and you put it out there so your audience can really start finding you. And what do you think is not only the present where you are, You did the gap analysis at some point in this course. We've talked about it. So think about where you're at right now and where you want again, really focus as well on your future. Where do you want to take your brand? What do you want to do next? And thank you, this is your visualization plan, and I really hope that you've put everything that we've talked about into practice. Thank you. Bye. 13. Conclusion Video: Congratulations, You've reached the end of the course. Thank you for being part of how to build a personal branding that attracts opportunities. Now, let's review what we've covered. We first talked about what personal branding is and what is it not. We then talked about the steps to building a powerful personal branding done we cover who you are. So what are your strengths and most valuable talents so that you can put out there and help others. Then we talked about how to align all of this with your objectives, your personal finance impact, and type of client objectives. We follow really knowing who your audiences to be able to bill your offer and no one's gonna be able to provide further, we kept that your unique value proposition so that you can start sharing that message with the world and get the opportunities that you see. We've talked about the visual tools of personal branding and how to build an online presence with them. And we find a lies with your visualization plan. So how do you get that message across to your audience and get them to hire you or give you the opportunity. I hope that what we've talked about has given you the tools to be able to really put yourself out there and gained a leadership spot, that recognition spot, so that you can start attracting opportunities organically. I know has worked for me and for my clients. I really hope that you get in touch and really work out your personal branding so that you can get those results. The key takeaway of these sports is that you focus on helping others. How can I be of service? How can I be a value for others that will get you the right opportunities, but also that you didn't need to have anything perfect to a T so that you can start sharing your message with the world. I hope that you feel ready and motivated to start sharing your gifts with the world and live with purpose to finalize, review the workbook, and finish any pending exercise you may have. And please feel free to share your unique value proposition on the project section if you want some feedback. Thank you again for being part of this course and I hope to see you soon, But mostly I hope to see your brand out there shining. Thank you.