How to Boost YouTube Views for Underperforming Videos

1. How to Boost YouTube Views for Underperforming Videos: One of the easiest things that you can do to get more views on YouTube and grow quickly is not to continuously pump out new video after new video. It's to give your past videos another chance at algorithm's success. Now, there are a few things that you can do to spark past videos so they get another opportunity to blow up. And that's exactly what you'll learn in this course, will specifically cover how to upgrade your thumbnails and why click-through rate is one of the most important metrics that you can focus on, even though it's often overlooked by so many creators, how to upgrade your titles. Now this is one of the simplest ways to get more views on a video. Often creators come up with a title, right when they upload the video and then they leave that same title forever. Now, this is a major opportunity missed and we'll cover how you can capitalize on it. How to get the most out of your description by giving YouTube the information it needs to suggest your video to the right audience. Why tags can help give your videos some visibility on specific search terms even today, and how you can find the best tags for your videos very quickly. And finally, why attempting to boost your past underperforming videos is the smartest and quickest thing that you can do to grow on YouTube ultimately will cover all this and more. And by the end of the course, you'll have mastered the skill of turning past underperforming videos into powerhouses that the YouTube algorithm can't stop suggesting. This course is for anyone who has a current YouTube channel and wants to grow and get more views. But it's also for anyone that wants to start a YouTube channel in the future. Now this skill is extremely valuable for creators of all shapes and sizes and it's not going away anytime soon. This course is for the absolute beginner, all the way to the most advanced YouTuber. So with that being said, let's hop in and get started. 2. Upgrade Your Thumbnails: Perhaps the best thing that you can do to increase the click-through rate on your videos is to improve the thumbnail. The first thing that people see is the thumbnail, and that's the biggest factor that goes into determining whether or not they're going to click. If the thumbnail is eye-catching, then they'll read the title. But if the thumbnail isn't clickable, you'll never get any views. It doesn't matter how good your video is if your thumbnail and your title aren't clickable, no one's going to watch it. So you want to upgrade your thumbnails. That's one of the easiest things that you can do to then rerun your videos and give them a better chance to take off in the algorithm. Because if you can increase the click-through rate slowly, they'll slowly get more and more suggested and it's a snowball effect that will continue to go. So as you can see if we scroll through some of my videos here, you can see the ones that I've upgraded recently versus some that I haven't like. This one is an old one. This one is an old one. This one is in dire need of being upgraded. There's a few ways that you can upgrade a thumbnail really easily. Perhaps one of the easiest ways and one of the cheapest ways is to just sign up for something like Canva and then pay for their premium subscription. Now you don't need to pay for their premium subscription. There are a few templates that you can use 100% free, but if this is the route that you decide to go, I highly recommend just signing up for it because it gives you access to so many other templates, as you can see here that you can just utilize. You can switch out some of the images, the words, and make tens of thousands of different high-quality looking thumbnails so quickly, e.g. if this was about cold e-mail marketing, we would say the secret to cold emails Over can obviously switched the size up and all this is drag and drop. And you can just play around with it. And you can pretty much personalized any of these templates to say whatever you want and then just switch out the images and make them look great. So the secret to cold emails that work. And then you could change this to a cutout of you. Or you could put like a picture of an email sequence there or something along those lines, then you just change out the words. You adjust the picture slightly change out some of the pictures. And it really just gives you good templates that are already look high-quality. So you don't need any graphic design experience and you can just drag and drop things. Now obviously this one doesn't look the best, but you get the picture. I'm just kinda going through fast and giving you a run through of what's possible with this. So Canva, definitely one of the best options that you can have. Another thing that you can do is you can hire a graphic designer if you don't already have graphic design skills yourself. If you do, then you just want to emulate other thumbnails and make them and recreate them yourself. But if you don't, that's totally fine. You can just older thumbnails from people on Fiverr very, very cheaply. And there are high-quality designers on sites like Fiverr that do a really good job. I'm not just saying this. You can see I'm ordering thumbnail after thumbnail after thumbnail, after thumbnail because it works same thing with somewhere like online jobs dot ph. You can just go right to the source, hire somebody from the Philippines that has graphic design experience and that's exactly what I did. You can even go to a site like Upwork. Although on a site like Upwork, you might end up paying a premium for somebody with graphic design experience on somewhere like Fiverr, you're only paying like five bucks a thumbnail roughly. So it's very affordable. And on somewhere like online jobs dot pH, you're paying hourly for that person so you can just play around with it. So if you're ordering a gig on Fiverr or you're hiring a graphic designer on somewhere like online jobs dot pH. How do you give them instructions on what to recreate for your thumbnail? So let's use this example right here. You can become a millionaire if you read these ten books and you want to go to YouTube and you want to see other thumbnails are the creators that are roughly your same channel size and see what designs catch your eye. Number one, because they catch your eye, chances are they'll catch somebody else's are high-quality and also seem to be working for that creator and getting them views. You want to recreate something very similar to what's already working on the platform. That does not mean copy, but that does mean that you can utilize their design and give it to your fiber or your online jobs dot ph, graphic designer, or you want to use Canvas, e.g. you want to recreate something very, very similar because it's proven to work on YouTube within that specific category and that type of video. So this one was on books that you should read. So we'll say like top books 2023, and we'll see what pops up. Now. This is a good one because it's simple. You can see that I literally did this same exact thing on this video right here that was dropped a month ago and got 131,000 views on a channel size that was roughly similar to mine. Because if you look at this thumbnail and then you come back and you look at this thumbnail, you can see that my graphic designer had a lot of inspiration from this thumbnail and pretty much recreated it with me behind it, right? You can see the question marks in the books. He put me behind there. It's red backgrounds me behind there the question marks on the books and I told him to put three words in the thumbnail that said worth it to read. And I just changed this thumbnail out a few days ago. So hopefully it reveals the algorithm and gives this video a better chance to obviously get seen since it didn't take off like some of my other ones did. Initially, this 150000, clearly that thumbnail work, this 1,600.83 views. Clearly this thumbnail didn't really work initially and that's why I rewrote it and tried a different approach. And this is one of the easiest things that you can do if your videos don't work, change the thumbnail because it's the number one thing that is going to have the biggest impact on your click-through rate. And once you improve your click-through rate, YouTube will then start suggesting your video out to more people. 3. Upgrade Your Titles: So the second thing that you can do to upgrade your current videos and kinda give them another rerun at the algorithm is to upgrade the titles. The reason being is click-through rate is the most important metric that you can focus on. And it's the one that you have the most power to change with both your thumbnail and your title. Ultimately, it's about finding the right combination of title and thumbnail that go together and actually get the results that you're looking for. So here we are scrolling down some of my videos and we're going to try to find one that doesn't have a lot of views on it. Here's a perfect example. All of them have thousands of views here, but this one right here for some reason only has 925. It really didn't get pushed by the algorithm and it hasn't really been seen. You can see I've already worked on the thumbnail and upgraded that here. So now the next thing that we can do is upgrade the title. So there's two really cool methods that are going to help you rewrite your title. Very similar, but also let you change it so it gives the algorithm and other shot to take more information in from a different angle and suggest it to the right people. The first thing that we can do is we can use a paraphrasing software called quill bot. It's completely free if you're just rewriting titles so you paste your title in here. You can pick standard, you can pick to expand and make it longer, which I don't recommend obviously. Or if your title is long, you can shorten it and that tends to work very well as well. Because now on YouTube, shorter, more concise Titles typically work better since most people got carried away with the long titles and trying to stuff them full of keywords so we can paraphrase it using standard. And it's going to spit out a very similar title, just slightly worded different. And this can really have a positive effect on the views and the click-through rate of your video because it's basically a very similar title. But sometimes the way that you can pick words and enunciate certain phrases might not be relayed by some viewers as well as other phrases. And so this is why this is super effective. So we changed the most difficult part of growing an e-commerce business to the hardest part of it, expanding and online store. Now this just gives you ideas. You can obviously rephrase it again if you want to. And then it pumps out the hardest part of expanding and e-commerce business. You could also shorten it and then it pumps out growing in e-commerce business is hardest, that doesn't really work for us. So let's try one more here with standard growing in e-commerce businesses most difficult aspect, we could change that and then literally just paste it in there. Here's another 1985 start these five online businesses. This one didn't really get picked up by the algorithm. So we take the title here and we take it into the paraphrasing software and you can use creative as well. That's another good one that tends to work well. We're going to paraphrase it. In 2023, launched these five online businesses that might do better than start these five online businesses in 2023, which we clearly know already doesn't work well. So we're going to take this title. We're gonna paste it in here, and we're going to click Save. Now another way that you can change the title is you can use AI software like chat GPT, and you can have the AI software spit you out five or ten other phrases that are very, very similar. So we're gonna tell chat GPT, which is a completely free AI software, to rewrite this title five different times. Let it do its magic. And as you can see, it's starting to spit out different variations of the same title. So those are two ways that you can rewrite your titles and upgrade them to hopefully increase your click-through rate and give your video another shot at being picked up by the algorithm. 4. Give the Algorithm More Information: Now the next thing that you can do to help give the YouTube algorithm a little bit more information. So it can suggest your video to the right people is to put your YouTube script in the description. The reason that that's so effective is it doesn't take much more effort on your part to do this, but it also gives YouTube more information and more keywords about what you're specifically covering in the video so that they can then suggest it to the right people. So if you're like me, you already write your scripts out and then you read a lot of them like I do on YouTube, a lot of people do that. But if that's not you, you can simply just have it dictate with a text-to-speech software on your video, or you can download the YouTube transcript and do it that way. So e.g. if we were doing the dictate, you could use something like Microsoft Word. A lot of different softwares have these. There's apps on a phone that will do this as well, 100% free for you. So here we are in Microsoft Word as an example, we come to Home, we click on the dictate button. And now you can see it's ready to listen as it types that on the screen. So we're going to space down and I'm going to play the video. And then it's going to just dictate the words on the screen about what's being said. Another really easy way to do it is just go to a YouTube script downloader. So if you go to google.com, you type in, download YouTube scripts. You can just download your YouTube scripts, find a good one, and then you paste in your YouTube URL. And you can download the text file or the SRT file, and in seconds it will give you your YouTube script. Now if you put all this information into your description, It's not going to instantly spike your views, but over time it will get you more views and it will help. 5. Find Specific Long Tail Tags: So another really easy thing that you can do to give the algorithm more information is to input tax. Now, YouTube themselves has said that tags don't matter as much anymore, but they still can help give you more views on specific search terms. And they can still help give the algorithm more information about what's in the video. There's two really easy ways to get the perfect tags for your videos. First and foremost, you could just go to YouTube and search out a video that's very similar to yours with very similar keywords. And then just see what's working for the top videos in that niche and around that topic, that's perhaps one of the best ways. So if we use the e-mail marketing video as an example from the last time, and we just go to cold e-mail marketing and we see what videos are doing well recently with relatives similar channel sizes to us. And we just utilize their tags in their videos and come up with similar tags on our own. There's a high likelihood that a few of them will hit for us. So right here we have 20,000 views six months ago. Let's see how big this guy's channel is. He's a little bit bigger. But just as an example here, you can see that if we have two Buddy, which is a free extension that I always recommend if you're trying to grow on YouTube, there is an upgrade that we'll talk about in a second, but you don't need it to use this specific aspect of it. It will show the tags on this video. Now, it will also show you the search rankings within YouTube of these specific tags. A really cool feature. You can use that information to then come up with similar tags on your own. So e.g. lead generation tool, cold e-mail template called emails that get responses. You can come up with cold e-mail personalization, cold email sequence, cold e-mail lead generation. And so you can do this on a number of videos. Let's pick this one as an example, even though this one is a little bit older. And there you can see the tags for this video pop up on the right. We'll, we'll click Show search rankings. And there you have it. How to cold email clients, cold emailing new clients. And so that's one of the best ways that you can get great tags for your videos. But another really cool feature of two buddy is that it will suggest you the tags and what you can rank for underneath. So then you can just go through and click a bunch of London. You don't even need to come up with them on your own. And yet another cool feature. Now you do need to pay the upgrade for this. You don't need it, but it is cool. So I wanted to show it to you. You can launch the keyword explorer. Then type in a specific keyword that you potentially want to rank for or that you're curious about and see if you're able to rank for that based on your channel size. So let's see cold email marketing strategy. And we'll see if a, this has a lot of search traffic. And B, if Q body thinks that we can rank for this based on our channel size. There we go. This one is an excellent one because it has a lot of search volume. There's not that much competition. And obviously this video is optimized for it. Now you always want to have waited on because that's going to take into account your channel size. If you go unweighted, you could be competing against channels that have millions of subscribers. And obviously that's not something that you want to do. So always click waited. Let's try one more. If we go into dislike cold emails, it might not be as good because it's a shorter keyword and it's not as long tail. There you go. This one's only a 42 out of 100, still a lot of search volume, but the competition is a lot more beers on this specific search term. So keyword explorer is another great way to do it. You could also, again come up with inspiration from other similar videos that have other similar keywords that are doing well on the platform based on your channel size. Or you can just go to your actual video and to Buddy will suggest a bunch of keywords for you. 6. How to Apply this Skill: For your course project, make a checklist of each of the four specific things that we've covered. So that's upgrading the thumbnail, upgrading the title, adding a detailed description, and adding tags. Then go through your past underperforming videos and apply each part of this checklist to them. You'll see that with consistent adjustments using this checklist, your videos will eventually catch the algorithm wave. You just need to find the right combination. Remember it won't have a magic effect on every video immediately, but some videos will significantly improve a lot faster than you think. Make sure to take that screenshot of the analytics on your best-performing video that you apply this to. The rest of the class can see the spike in views after you made these changes. Upload that screenshots of the course project area. I really hope you enjoyed this course and got a lot out of it. If you have any questions whatsoever, do not hesitate to reach out to me and ask until next time.