How to become a Personal Assistant | Vincent Vermeulen | Skillshare
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How to become a Personal Assistant

teacher avatar Vincent Vermeulen, The art of Hospitality

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      4 Steps to PA success

      3:07

    • 2.

      The 7 step pipeline to a job

      2:37

    • 3.

      What is a PA?

      2:24

    • 4.

      Types of PA

      2:33

    • 5.

      The right mindset: 9 techniques

      5:34

    • 6.

      It's not what you know, it's WHO you know

      3:14

    • 7.

      Learn from the best

      1:43

    • 8.

      Potential earnings

      6:16

    • 9.

      The 5 pieces of equipment you need

      3:31

    • 10.

      The reasons to become a professional

      2:02

    • 11.

      How to behave with your principal

      2:26

    • 12.

      Loyalty, tact and dedication

      2:40

    • 13.

      The indispensable services

      2:38

    • 14.

      Strategic partnerships

      2:31

    • 15.

      Time management: truth or myth?

      4:05

    • 16.

      Finding a job

      8:09

    • 17.

      The benefits of project management

      2:29

    • 18.

      The parts of project management

      3:18

    • 19.

      Mind maps and gantt charts

      3:20

    • 20.

      Setting up a meeting room

      3:09

    • 21.

      Overall preparation of the event

      3:06

    • 22.

      5 keys to event organising

      2:43

    • 23.

      All about presentations

      2:14

    • 24.

      Next steps and thank you

      1:42

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About This Class

In this in-depth course we walk you through our step by step blueprint of how you can make a living as a personal assistant.

Whether you want to start as a personal assistant in a company or start as independent freelancer, this training is for you!!

After this training you will be able to:

- Work as a Personal Assistant for VVIPS or in the corporate world

- Set up your home office

- Organise and support the lifestyle of successful entrepreneurs

- Have the right skills to communicate faster than the competition

- Have techniques to organise meetings and events

Having purchased many online courses ourselves, we believe this training is the most efficient and informative online course available, giving you everything you NEED to know, without all the unnecessary information. No other course offers regular feedback to student videos, and personal access to a practicing professional. This industry evolves so fast, it's nice to know your mentor is evolving too...

Meet Your Teacher

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Vincent Vermeulen

The art of Hospitality

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Level: Beginner

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Transcripts

1. 4 Steps to PA success: Before we dive into the course, I want to answer a question. I get a lot. How did I get started? Looking back at my career, I was able to get some good paying jobs that allow me later on to setup my school. Here are my four steps to personal service success. Step number one is Love. You have to fall in love. Your job. My family has been in hospitality for four generations. I grew up in the hotel of my parents. I went to hotel school, worked around the world and took over the business of my parents. I grew the business quickly to 1 million, but realized that I hated my job. Why are the company was too big and I wasn't relating with my team or my clients. So I decided to sell everything I had and go to England to become a butler. But I didn't know how to find a good paying job with a lot of trial and error, I succeed in finding my first job. I was able to work in service again on a personal level and I loved it. And that brings me to step number two, have no fear. This audio tape by Anthony Robbins changed my life. He said that turning fear into personal power was the key to a better personal life. There are many times my knees were shaking, my throat was dry and I thought to myself, What the hell am I doing here? However, I trained myself to never have fear, more specifically, to never show weakness. The moment you show that you know what you are talking about, even if you don't, people will start trusting you and give you opportunities. So if I can do it, you can do in step number three is network. You will learn in this course that who you know is much more important than what you know. Honestly, that is with everything in life, the people you are in contact with, all the people that will influence you. Let's say you want to become a journalist. Who could teach you that, right? Journalists. So how with them? Who can allow you to cook, right? Chefs hangout with them, getting that kitchen. So if you want to become the highest paid PA, go hang out with the best PAs and the world and they will get you there. However, don't be a parasite. Don't just connect with them for your own benefit. You have to give them more than you are willing to receive. Only by giving, you will receive not by taking all the time. Finally, Step number four is never stop learning. My grandfather used to say, with everything I know I can write a book, but everything I don't know, I can fill a library. Always stay humble and don't brag about your knowledge. Use it wisely, collected every day and give it away as much as possible. By teaching others, you learn much quickly yourself. I personally never stop learning. All sorts of people inspire me and doing my job, running my business or getting a new idea. Even when I'm on a holiday at the pool, I'm reading something that can add value to my life. This training program you just purchased will give you all my insights of over 30 years and service. That means your learning curve will be much shorter. So there is my life story and how I get started. 2. The 7 step pipeline to a job: How do you go from no experience at all as a pi2 working for Fortune 500 CEO or a celebrity, most people don't know where to start or are scared that they will never learn everything they need to learn in order to do the job of a high-paid PA. As with everything in life, you need a number of steps to go from a to B. In this video, I want to share with you the seven step pipeline to get you from the point where you are now to where you want to be. So let's go quickly through them and all of them are explained in detail in the full course. Step number one, research how you want to work as a PA. The option you have is working in a company on the payroll. That means the company pays your salary or you can go south, employed an invoice your clients. Another possibility is to work from home as what we call a virtual assistants. Next step is assembled all the materials you need. Like a chef in a restaurant, you first need knives and a stove in order to cook. Same here, you have the right materials to showcase your style. And that brings me to step number three, becoming a PA, what you are actually selling as a PAR two things, yourself and your time. So it's important to work on yourself. Know how to behave, what to say, and how to defuse a difficult situation. Step four, look at all the services you need to offer or you train and most of them, do you feel comfortable and executing all of these tasks for your future employer? I'm sure that our sample documents and templates will be a great help to get you started. When I started out, I had to start from scratch. No pre-made documents to help me out to step number five, by now you've done your research, got the equipment, and have been working on yourself, it's time to find the job. You need to know how to kill it during an interview in order to get those good jobs. Step six is where you are in. You got the job. Now you have to prove yourself the best way to do this is become highly organized and efficient in your jobs. Start reading up on how to manage your time best. Boost your productivity by at least three times. This is where you project management comes in. Finally, step seven, the nuts and bolts of the personal assistance, the day-to-day job, organizing meetings, presentations and business trips, all this to get ready to get into an amazing job, traveling the world and meeting other professionals. So there you have the road. You need to travel to go from no experience to a full-time PA. I need to tell you that many people have also failed because they didn't follow the steps exactly. They wanted a shortcut and after a while they dropped out. But if you follow this pipeline, it will get you in the professional game. 3. What is a PA?: What is a PA. And if you are completely honest, we have to admit there is a very crazy maybe we should state what a PA is not. Firstly, a PA is not a butler. Can know as a PA, there are a number of hands-on tasks you wouldn't preform for your clients that are bought or would, for example, cleaning silver, polishing shoes and dressing tables, I would feel comfortable stating that if you are a top notch PA that you wouldn't be afraid to get your hands dirty. But the task I just summed up with rather be outsourced. On the other hand, a good Butler might also delegate a number of tasks, so it gets very great. Again, the most important thing that pH should be is a trustworthy person for his principal, his client, if you will. In fact, everything in businesses about trust. Why do you buy the same things over and over again? Because you trust the product. You trust the quality or service that specific brands offer you. In this training, we also going to show you how to position yourself as a brand. Because the more the principal trust you, the stronger your position, the more you can learn, not charged, but earn. There is big difference between the two. Charging is what you think you can ask for your services. Earning is the respect you gained over time and get rewarded for that. So what is a PA. Now in fact, let's look at it from a client point of view. Imagine you are a CEO of a major company or your celebrity. Since that is where you will find most PAs, you are very busy and running and growing your business or career. And there are tasks that can be delegated, such as organizing travel, making a restaurant reservation, or even the process of finding a new personal fitness coach, for example. These things can take time to actually do well and keeps your focus away from growing the business. You might even feel that you can do bigger things or make more money and the time-space of executing those tasks. So why not delegate them to a personal system? That is where you come in, running errands, watering plants, planning events, maybe organizing meetings, shopping, and taking phone calls. Your client doesn't want to answer. It can all be in your package. In fact, this is where the grey area starts. Again, there are so many aspects to this profession, but do not worry, we will cover all of them. 4. Types of PA: Since the tasks of the PAR very unclear from time to time, it is important that I explain the different types of PA. It is possible that you have seen piece in different environments. The type of PA. We are going to talk about is the private PA. I mean that you will be largely involved in the private life of your principle. We are not really talking about the PA that is stuck to a desk the whole day in a company, I would call that more of a secretary or an executive PA. So let's refer to this type as the EA in this course. The type of PA. We are talking about are people that are mostly on the move. You are getting things done and different areas, your principles, life. It is also possible that an EIA turns into a PA over time when your employer starts asking you to do tasks more and more related to the private life. Before you know it, you're ordering birthday gifts for the kids. That can be a great step forward in your career. So don't rule out stalling as an EIA to avoid confusion, I must also talk about the last type of PA. And that is the one working from home. This is mostly referred to as a virtual assistant or a VA. That is because the principal mostly never gets to see this assistance. There are in fact, companies that employ many VAs and it's possible that one client is in contact with multiple people to handle their business. And even so that your Va can be located in India behind a computer screen and a cubicle. This type of virtual assistant can have an advantage, but this is more for simple tasks such as answering phone calls and emails and organizing things from a distance. The real PA. We are talking about in this training is personal. That means you work for one person. You know the habits of this person, you know what they like, what they don't like, you know how they take their coffee and you know, for example, they don't like to talk the first ten minutes in the morning. They get in the car for this also means that you are in a completely different game as to working hours and salary, the most important difference is the style of your work. You will be working in the most amazing places, meeting very interesting people and have a sense of style about your job. Don't get me wrong. You might be working remotely from home for someone, but there will be a healthy balance between sitting behind your computer and supporting your employer in real life. So to be very clear, there are EIS, VAs and PAs, and the last one is what you will become after this course. 5. The right mindset: 9 techniques: So the main question is, why do you need the mindset of a PA? Because 80% of PAs fail in the first two years, we want you to be in the other 20%. The main reason they give up is that they are not well prepared when they started. They are not trained and they don't know where to focus on. But one of the biggest reasons and this goes for many jobs, people stop training once they have a job, you have to keep reading about your profession. Keep updated, learn new technologies that can help you talk to professionals in or outside the industry at this time, I hope you are excited with your decision to start this job, but there will be times you will want to give up. There will be times when you will ask yourself why you started this. You will want to give up plain and simple. And you know what? That is. Perfectly fine. Because if you have the right mindset, you will not give up. You will overcome all of those hurdles. That is what we call passion. And here are my nine mindsets. You should have to be greater than this. Number one, discretion. Being discreet is something which will really serve you in the future. Don't tell any gossip, especially not to suppliers. Also be very careful with name dropping. Your clients will know when you were discrete. There is not one client in the world who wants their life on the streets or in the newspaper, your discretion will make sure that every client has been treated uniquely and equal. Number two is organizing. You'd like to organize maybe parties and social events. Maybe you're already doing a bit of that. You might find yourself driving around every time a friend organizes a party and you seem to be jack of all trades. Alternatively, you may already have assisted other people in other events. Being organized is really crucial here. As you can imagine, if you want to be successful, you will have more than one thing to do. So you have to look at every task you organized as a project. You must be able to manage every single project to perfection. So project management and organization goes hand and hand. Number three, eye for detail. You are detail orientated. When you walk into a room, you spot what is out of place, you see what is wrong or what could be improved. It becomes a part of your lifestyle. The people you will be working for have become successful because they are demanding. Not only demanding from the people around them, but especially from themselves. They mostly have a great eye for detail to improve on thing number four, proactive and football they say, don't wait for the ball, go get the ball. Don't wait for your principal to ask you something. You're always two steps ahead. When a client asks you for a transport to the airport, the core should already be in the driveway, driven by his favorite chauffeur and above is preferred water in the back. Oh, and don't forget the newspaper reading glasses. And those little Mintz who really likes number five is multitasking. You're able to juggle a few plates at the same time. If you know what I mean. The key to this is actually delegating and keeping that helicopter view on a personal level, multitasking is just like a computer. Several applications are open at the same time and they run in the background. As a PA, it's very much the same. You never take your eye off your principle, but at the same time you're in contact with all the key players. This could be other members of the team, travel agencies, hotels, chauffeurs, Butler, chefs, you name it, tackling all these torques at the same time, white stress you out, but you have to be able to keep your style while under pressure. Creativity is number six. What is it as a PA, it's thinking on your feet. This means that things can and will go wrong, or at least not as you plan it. When you are creative at heart, you have original ideas that bring value. Number seven, learning and this is really key. Never stop learning. Analyze every part of your business and improve it. Take a course on project management or maybe a training and making beautiful gifts, you name it, every skill you adopt along the way will make you a better PA, Number Eight action. The only difference between you getting ahead of the game or your competitor winning this game is action. You think ahead, you anticipate people getting sick, flights being cancelled. Do this rather than thing. Too much action is what sets you apart from everyone. Everyone can start as a PA, but the one taking action immediately after this training is the one I was going to succeed. Success is never made from your couch. Number nine, you can perform long hours. When I say you can perform long hours, I don't only mean on the floor during the day, it's your mind working 247 to meet the most rewarding thing. I have a challenge everyday improving the business, being creative. On the other hand, can you physically handle it? You better get in shape to be there when those beautiful things happen. Well, get a good night's rest and take care of yourself to keep up. Now, I know it's not easy to master all of these at once. But a tip I can give you is the 80-20 rule. That is during the day you can spend 80% to actually performing your work and 20% improving yourself reading, looking for more efficient ways to work or meeting new people. That 20% will make you the 80% much easier and much more powerful. These are the nine qualities of a PA with the right mindset. Leave me a comment or a thought, and I'll see you in the next lesson. 6. It's not what you know, it's WHO you know: Before we dive into the nitty-gritty of being a PA, I need to talk about why networking is so important. You can be an ISA computer software look amazing and have the greatest credentials. But that doesn't stack up to your network. The people, you know, the people who gets things done for you or your real power. Don't underestimate what I'm saying right now. People help people, people give other people chances. If you have the time, look at this YouTube video on how H0 runners given a chance by Jamie Foxx, if you're in a situation in your principal needs a helicopter in half an hour and you know, a guy who can get that for you, that moment. That very moment is when you show your quality, your strong force, it will strengthen your position. You should be handing out business cards, like you're promoting a concert with flyers. More importantly, it should be raking in business courses as well. Even people you think they will never be able to help me. Why? Because they also know other people who might go networking, talk to everyone, introduce yourself, gave a lot of value and you will get value back from others. The most successful PAs in the world are very well connected. That is the business we are in, connecting dots, connecting people. In fact, this is true for a lot of things. So let's have a look at what and who you need to know. The basis of your address book should be other people who can assist you in the most basic things. Sending emails, running errands, organizing a small meeting, for example. So that means people like Hugh, other PAs, maybe a bit less experience, but they can get the job done. Students or entrance might work as well, but you will need to have more of an eye on them. Check their work more often, the more people you can delegate, the first York will go. It will leave time for you to focus on the bigger picture. Next, you need good contacts and transportation. Limousines, private chauffeurs, helicopters, private jets, airlines, or even something like a micron or to get a package around town and other must have is F&B your contacts should be in restaurants, caterers, food deliveries, and venues. You never know when that meeting is going on for hours and hours and you will need some drinks or food. Now, look at it from the client's point of view. He might not know that the meeting is going to be extended, but after two hours, you bring in some sushi for everyone. How amazing is that? Last but not least, IT, this world drives on technology. He cannot afford to be without your phone or computer in the middle of the week. And you need that one guy or girl who's a wizard and all things technological and can help you really quickly, not only in hardware but also in software. Trust me, this one is a lifesaver. So make sure your address book is your plan B. You can add other people, such as Mailing Services, ticker reservations, housekeeping, laundry services to name a few. But the quality of your address book is the quality of you. 7. Learn from the best: Who is your role model? I think it's good to have someone to look up to. I have a number of people were, I think I can learn from like the marketing views of Steve Jobs, the no nonsense of Gary V, and the perseverance of Anthony Robbins, just to name a few. But what about PAs? Who can you look up to? First? Mostly when you read about a PA and the press, it is usually not a good thing. We are people that stay in the back. However, Sam Greenberg was actually mentioned in the credits of the album, laminate by Beyonce. Sam, who? Sam is the P, a to B and C. So as Stephanie to Kim and attach it to the Duchess of Cambridge, aka Kate Middleton. Here are three things we can learn from them. First, be prepared, sand the PA To be honest, he states that she's always has a travel bag standing by for last minute travel. Next, loyalty, there will be times that you want to quit when times are difficult and you are tempted to leave your employer because you think things will be easier in another job. However, loyalty always gets rewarded. Natasha Archer, longtime assistant to the Windsor, can tell you more about this third legacy. This might sound strange, but when you do a great job, you're also responsible for the success of your employer. That is what you leave behind. That being said, your role model doesn't need to be another PA. It can be someone from a completely different field. Writers that inspire you musicians or even your next door neighbor who's helping us every Sunday at the soup kitchen and whom you admire for their work, whoever it is, learn from them. What do you have to lose? 8. Potential earnings: I think it is important to show you what you can possibly make a living in this industry. It will give you a direction during interviews, you will know how much to charge on individual projects and simply allow you to make plans for the future in both your professional and private life. Before we go into that, we need to split it up again. First, what kind of PA Have you decided to be on payroll or independence? Let's start with payroll. This means you are working for a company and they take care of some of your benefits such as dental insurance, the biochar to use, et cetera. In short, you get a salary plus benefits. Now, don't get me wrong. It can perfectly be working for a Hollywood celebrity, but your salary will most likely come through company. What are the salary ranges? Skill number one, you are just starting out. You're a rookie at this and don't feel comfortable yet with some of the things that we're about to ask you. I would advise you to go no less than 25 thousand a year and maybe infer 32. Why? Because by definition, this is not a nine to five job. There's a great deal of flexibility required, and that may result in performing long hours. If you already have some experience in your previous job and feel more comfortable in certain areas. You can ask more. Why? Well, it's not because you were a PA before, but you cannot have experienced certain things. One, if you worked as a travel agents, I can bet that you have exclusive knowledge and organizing business trips. In that case, I would go for a salary anywhere between 3545 K year to start with. Next, the independent PA or even Va, the virtual systems. In this case, you run your own company. You need to pay for your own car, office phone, and what have you. Now we are at a completely different level than the payroll PA. There are three ways to invoice your clients. First and only phi, you will need some software to keep track of how many hours you worked for certain clients, especially if you have more than one client. Those hours need to be built every week or every month. I actually advise you to do it every week, especially in the beginning. It will give you some more cashflow for an hourly fee, we see anything between 4575. Don't make the mistake of pricing to low. Since the 2008 crisis, people tend to believe that when it is too good to believe, it mostly is. So if they see your cheap price, they will not see it as a valuable service. Look, you see these two tripods bright. You automatically think the most expensive one is the better one, right? Same with you as a PA, PUT your value from the start. Method number two, you can set a day price, for example, 750 a day. For that fee, you spend a full day with your client in his or her presence. What we discussed before, an hourly fee is maybe a bit more suitable for when you work from home or do some virtual assistant tasks. For example, you need to plan a helicopter flight and limousine on the helicopter lens. That might take you an hour to organize, not a full day possibility, three packages you can offer your clients or number of hours or days for a set price. You can say, for example, the client buys a number of hours per month upfront, 35 or maybe even 40 a month. They can spend them as they like when they have something to do for you, they will let you know every hour you work, you deduct it from their package of ours. You can sell these credits at a more interesting hourly fee for your clients. Example, the client buys 24 hours a month at a rate of 60 per hour. When they buy 35 hours at once, that hourly rate drops to 50 an hour and 40 hours is solid. 45. This is something that you can even put on your website and set up an automated system to sell it. However, a couple of warnings. One, it can only work so much hours per month. So if you have five clients taking you up on 40 hours a month, we are looking at working 200 hours and that can make it difficult except if you start hiring PAs yourself, that is where the scaling begins, but we'll talk about that later. Another warning is that ours and clients overlap with the three clients ask your Monday morning three urgent things to do. You can only work for one at a time. That is, we're setting expectations coming. And in any case, to make sure that you feel comfortable what to charge we made for you or personal income calculator. It will allow you to calculate your monthly expenses and see how much you need to charge in order to make a nice profit and grow your business. Let's go over it. So here's a personal calculator if you want to see how much you should earn as personal assistant if you're independent, not so much on a payroll. So let's say you want to make 35 thousand a year. You have 14 days of vacation that you plan per year. Number of days you will work per week. So you can say, for example five, let's change that quickly. Days you will be working is 200 depends you have to make the calculation and the hours per day you are about to work. You want to change this to nine. You can. If you want to change this to 12, you can as well. That depends. Let's just put it in the middle, let's say ten. So what you see, what this calculator does, it will calculate your annual taxes. Now this is calculated thirty-three percent. You need to adapt this according to the country you are in. So let's say for example, you're in a country and the taxes would be, it's a 27, excuse me, 27% or ego, then it will recalculate your taxes. Then of course, you have social security payments per year. That's something that you need to pay in terms of health insurance, et cetera. If your independence. So if you calculate all of that, you will see you should build per hour at least this. So this is what you actually need to reach that of course, you're going to have some costs. So what you do is basically you do it times two. So this is actually what you should minimum charge per hour for your work to be paid. Obviously, there are other plants and you can put that in your financial plan. But this already gives you a very good idea on where to start. So there you have it. I hope that gives you a bit more clarity on what you can earn as a PA. If you have any questions, should 9. The 5 pieces of equipment you need: Has it ever struck you that humans are two builders. We cannot do that much without tools. Animals, for example, have only nature, but we build stuff and use it. So what are the things you need as a PA. And how do you look for the best ones? I would state that there are five pieces of equipment you cannot miss as a PA Number one, the one that is so obvious, your smartphone, it will be glued to your hand and you will rely on it for almost anything. Smartphones have evolved over the years and can perform about 95% of tasks. Desktop computer can. Later on in the course, we will talk about how to use them efficiently and what apps you need number to your computer. I still like working on a computer. However, with cloud technology, might tablet is becoming a very closed seconds. In the next video, I will explain how to choose the best computer for your budget. Number three, a non-tech item, maybe the most powerful of all equipment, the business cards. As you know, this is where you build your network on. So allow me to give you three tips for good business cards. That number one, good-quality, look at the weight of the paper. I'm sure a professional printer can help you with this. I made my business card super thick and it shows that you are a professional. I always get great comments, but how nice they are. Tip number two, less is more, keep the text to a minimum, but only the necessary information on it. In some circumstances, a physical address is not as important as your email and your cell phone number. Tip number three, use both sides of the card and allows you to give more information, but use more spaced doing. And that will give you room for creativity. You can design it yourself or maybe have some only do it for a bonus tip on that subject is a website like Fiverr.com. It gives you the contact to people who can make a great logo, great budget, more later. On to item number four, you need an organized desk. This is the spot you will be the most. So you better have an in-order, a few quick tips, have an empty drawer. I call it the magic drawer. It allows me to always empty my desk at any given moment to create a neat and clean impression. Very handy for when you have a last minute meeting or your employer walks in organized small items, your drawer can quickly fill up with pens, paperclips, and other small stuff. Use containers to keep them together and tidy, final tip, clean up your desk. At the end of the day. It will give you a calm mind before going home. The fifth piece of equipment, which is indispensable for every PA, is for when you go mobile, a good Back to organize everything. You can choose between trolleys, tote bags or backpacks, a choice for when you have rather heavy stuff to take with you. A tote bag is handy for a daily commute and a backpack can really be great organizers. We must admit that Utterback is much more elegant than a backpack, but you have to look at it where you are going and what the purpose of your travel is. I use, for example, photography backpack with a laptop compartments, and given you a good overview of my things, and I can spot immediately if something is not packed. This is a bit harder with a tote bag where everything is put together. What I am going to a meeting, I take something more stylish like this briefcase or I can fit everything in. The choice is yours. And you might want to have multiple ones. 10. The reasons to become a professional: Hello everyone. By this time you have decided a number of things. What kind of PA. You want to be if you're going all in or half-time and if you have all the equipment you need, now it's time to start working on the most important thing, the product to core service, if you will. You, why do we consider U as the most important law? You are what can make the difference? Stand out from the crowd, the way you behave, you look how you interact with people. There was a reason that there were personal is in your job title. In this section, I want to talk about for powerful ways to impress your clients, stand out from the crowd and ultimately make you the best step one, self-confidence. You need a certain amount of self-confidence in the business world. No time to show weakness. It is a high paced world and you need to stand your ground. That is why I want to show you the steps to build self-confidence, step to offer amazing service, the heart of your job in this phase of improving yourself, we're going to talk about offering amazing service. It's not so much about the speed and the quality of your work, but the feeling you give to a client, don't forget. They might forget what you said, but they will never forget how you made them feel. Step three, in order to offer amazing service, you need to learn a new language. Language is key here. You know the right thing to say at the right time. And with the right body language, you're already ahead of the competition by 90%. I will show you perfect phrases for imperfect situations. This is a very powerful one step for advocates at the what, yes. Etiquette. The way of conduct with other people? No, they are not boring old rules tell you how to hold your fork and knife. That's only a small part of it. But etiquette is knowing life, knowing people, and how to treat them. So I hope this section is really valuable to you in building your unique personality as a professional PA. Let's get started. 11. How to behave with your principal: When you work as a personal assistant, the keyword is personal. You often work for one person. You will spend a lot of time with this person. So how do you behave? Tip number one, friendly, not familiar. There is a very thin line between the two and it can be overstepped really quickly. As an example, how you call your principal. I would strongly suggest to never use the firstname. Always stick with Mr. or Mrs. but what if they insist on calling them by their first name? While you might think that I am being a bit too formal on this, a bit too stiff. But that might come from my background, but I can tell you that when everything goes well, firstName is fine. However, what if something goes wrong? Jack or Jill can quickly turn back into Mr. and Mrs. I need to tell you something you will like to hear. They don't care about you. You are there to provide a service. You aren't and never should be their friends. When you want to be friends, then you quit. Actually, now that I think of it, shouldn't we call it professional assistance Instead of personal assistant? I will let you decide tip number two, never touched your principal. Physical contact will increase your chances of getting too familiar with your employer. Tried to avoid touching them. If you need to, try to do it with a body language that shows that you are professional. Mentioned they ask you to tie a tie or a lady asked you to close her dress, get over it quickly and with as little contact as possible. Tip number three, don't get too comfortable too quickly. For example, never sit in the presence of your principal unless they invite you to. If it really takes too long, you can ask if you can be seated. That is very acceptable. Think about the hierarchy of etiquette. They are the higher ranked, regardless if you are male or female, younger or older. Tip number four, we are professionals. That means we are not slaves. Respect has to come from both sides. We will not do everything whenever it tells becomes illegal. I would strongly advise you to decline standard ground. Stand behind your principles. Tip number five, you are always in their employment. You can enjoy your day off, however, you should never look bad. Always remember that you are representing your employer. When you work in the celebrity landscape, for example, your actions can have an impact on their career. You don't want the headlines to read, PA, two celebrity seen drunk and dance club. I'll do you. 12. Loyalty, tact and dedication: Loyalty, tact, and dedication are your three best trends in terms of keeping your job, improving professional relationships, and climbing the ladder. Here are my three secrets to strengthen your position as a personal assistant. First, gossip is a no-go. You might even be gossiping without even knowing it. You know, it's not even gossiping. You can be telling something that sounds so innocent that you don't think twice about it, but it can have big consequences. Example, your principal is about to go on a business trip, you arrive at the airport and you see another PA. You know, my employer is arriving, his private jet is about to fly him to New York to attend the stock exchange meeting with Mr. X. What is wrong about that statement? Nothing you think at first well, you just gave away the timing and itinerary of your employer. The other PAs employer might have an interest in the same topic. And with that small piece of information, have an advantage over your employer. Not as a joke. 20 PAs to the most influential people in the world can do some real damage with the information they have. Have you ever seen the movie Sabrina, where the chauffeur to a rich family lives above the garage with his daughter. Well, the daughter falls in love with one of the sons of the billionaire, but as afraid that she is not as rich as he is. At the end of the movie, it seems that the chauffeur listened all of these years in the car to the investment strategies of his employer, did the same and made a fortune. So be very careful how you share information, especially when he talked to suppliers or even friends of yours. Not everyone is as discrete as you are. You know what this question actually is? It self-control? It's holding yourself from passing on information. You actually want to share it some discipline, I guess next, secrecy. In certain cases, you might have signed an NDA, a non-disclosure agreement. That is actually a document that holds you from sharing knowledge or E can get prosecuted. The last secret I want to share is that you should be the one to relieve your principle from an embarrassing situation. Imagine you're in a room where your principal and a third party, another person, there's an argument. If you can find a way to get your principal out without choosing sides and relieve your principal from that situation, then they will be very grateful and it will strengthen your position towards your principle in terms of loyalty, it could well be that your principles wrong and that you now have sensitive information if you know what I mean. So be very careful. 13. The indispensable services: In this video, I want to give you an overview of the services that a PA offers to his or her clients as the job of a PAS so diverse, we have to be able to juggle a number of plates at the same time. But what is on those different plates? First, there is overall administration, sending and replying to emails, making phone calls, making sure certain papers are in order, and maybe filing documents, of course, more and more is going online. And the trick here is to make sure you have a waterproof system to keep track of everything. Next, business travel, working for CEOs or celebrities will entail that they travel a lot. So it can't be that you'll be booking flights for private chats, hotels, meeting rooms, and much more. Another possibility is that the principal is working with a dedicated travel agency or even a personal travel planner, that means you have a bit less work. Small side-note, Don't think of business travel as only travels to other states or countries. Daily transportation, for example, can also be a challenge to organize meetings and events is of course, also a big part. Meetings will be more the case when you work in the corporate world. And events may be more in the private life of your employer. It depends. Therefore, it is very handy when you are good at organizing and implementing fresh new ideas during events to surprise clients or guests, I must say that organizing events can take up a big chunk of your time if you want to do right. That is actually where project management comes into play on a more personal level, running errands as also a task for personal system from time to time. This can be buying a gift or just going to city hall for some papers or accompany your principle during shopping. Next task is what I call conscious surfaces, restaurant reservations, booking a wellness, getting theatre tickets or watering the plants in the holiday home. There are so many other things to handle as well, like laundry, buying groceries, cancelling a newspaper subscription or what have you. I don't want to touch on key holdings surfaces. In essence, that is you having access to several properties in order to upkeep them all, but also to be on standby if somebody would be locked out. This service is a bit less common with a personal assistant, but it's possible a corporate concierge service would normally fulfill this task. Now, this is just a short overview of the services you can offer, but later in the course, we will look at them more in detail. However, I would say that communicating and organizing will be at least 80% of your job. And sometimes some of the other topics I just mentioned will be needed as well. 14. Strategic partnerships: I need to warn you for a trap, the trap of doing everything yourself. Do not step into the trap. You will feel some real power if you're able to delegate a number of tasks to different people or party. If you look at the services we discussed, it is a good idea to make a number of strategic partnerships so that you are much more efficient in your work. The entire environment is well organized and you have better overview when you are running multiple projects at the same time. You can, for example, have a great agreement with a private chauffeur company. They can pick up your principal or guests at the airport whenever you need them to. We can make a partnership with the restaurant. So you know, there is always a table available for you, or they might have a private room for last-minute meetings whenever the case, there are three things you have to look out for when making these partnerships. One, trust, you have to be sure that you can trust this company. Are they trustworthy, but they have a good reputation and all their financials in order, you can do online searches to see if they are in good financial health. And it is always a good idea to have at least a cup of coffee with the person running the company. Introduce yourself, tell to them what you expect of them and what the size of businesses that you can bring to them. I cannot give you any other advice, but you need to feel the relationship. Is the person in front of you, someone who would take on your next holiday where your kids or is it someone you don't really want to have another cup of coffee with two long-term pricing from the star, determine the price of the service or products and fix it in time, a year, two years, or maybe a number of times. For example, you can ask the private chauffeur company to have a fixed price for every trip to the airport and hold that price for at least 18 months. That way you will never have surprises and you can rely on it for budgeting. Three has discretion on the level you are working. You need your partners to be discreet again about the private driver company. As you can understand, they can never tell anyone who they are driving. Truth be told, professional companies already have that policy, but it's always a good idea to mention it. If you want to take it a step further, you can even have them sign in NBA agreement, whatever the case, discretion is key in this business. With these tips, you are ready to make any partnership that can potentially serve you for years and make your work much lighter. 15. Time management: truth or myth?: Time is what you sell as a PA. That is why it is very important to know how to manage your time. What we see is that a lot of PAs wonder how they can fit all that work in one day. Since 1984, we have the MAC in 2007, the iPhone later on tablets, netbooks, and all other sorts of technology. There's a lot of productivity software out there to help us be more productive in our daily lives. We have calendars, to-do-list, spreadsheets, word processors, serum systems, email, and much, much more. Shouldn't we be kicking back on the beach one, all these tools are helping us. Do you sometimes still feel overwhelmed? Do you feel you're always behind on things for more than 250 years, humans have been learning how to manage time and you know what? We are getting worse at it. You are performing more hours than ever and working more. What does that tell you? Because time management is a myth. You cannot manage time since the beginning. Time as managing US, you cannot wind back, the clock keeps ticking. Managing something means that you have a control over it. If I ask you to send me an email, I am managing you. I have control over you. That means you cannot manage time and of lesson No, I'm just kidding. I say this because the seconds in a matter of fixed, the minutes in an hour or fixed and the hours in a day are also fixed. So when everything is fixed and wherever is the scope of managing time. Over the course of 20 years, I have done a lot of research in terms of being more productive. While I have learned, is that you cannot manage time, but you can manage the events that happened in that time that is given to you. This is why I'll come back to the book I talked about before, the ten natural laws of successful Time and Life Management. There were this stated that you should prioritize your tasks based on what is most important to you, not on what is most urgent. This can also be explained with the help of the 80-20 principle, which states that we should focus on those 21st%, which has 80% impact. Now there is nothing wrong about prioritization. However, prioritization never creates more time. All it does is making sure that at the end of the day, you have done the things that matters most to you and that the things that will get you closer to the goals, you think that answering that urgent email will get you closer to the goal of owning your own house. But it's not attending a seminar on how to buy real estate might get you to that goal. But you think that the email is urgent and the seminar isn't oil import. Let's have a closer look at this. The system I'm about to explain to you was based on a small book. Benjamin Franklin used to make his day as productive as possible. As you know, he's one of the founding fathers of the United States and a great statesmen. You should really read his biography anyway. He said that you first have to identify your highest personal values, the things that are the most important to you and your life. For me, that is family, help and my career for you, that could be religion, family and money. It's different for everyone. Whatever the case, you need to prioritize these values. When I say that the most important to me as family, health and career, it is in that order. So if I have to make a decision between attending a seminar or something regarding my family, I don't even have to think about it. Family first. To be honest, I stated that really simple, but sometimes you will get confused. Once you know your values, you can set your goals, smart goals, and then you can start deciding on the daily tasks based on your values and based on your goals. The purpose of this system is that you prioritize your tasks based on your highest values. That means that at the end of the day, if you only do one task and you cannot finish for other tasks, you are 100% sure that you have done the most important one. So there you have it. You cannot add 1 second of time today, but you can control the events that happen in your life. You are the captain of your life. Make sure you steer a ship in the right direction. 16. Finding a job: Once you to start thinking about your job, from experience in life trainings, I see that people are inspired and start looking for a job in the middle of the training. And they add extra information while they are in search of that ideal position. So let's get started. Before starting the search for a job, you need to get your house in order. I don't mean your actual house, but the documents, techniques, and contacts you need, get that dream job. First up, your CV. Here we see hundreds of CVs every year. Most of them are, of course, on a screen and a very small percentage is printed out. And you guessed it, those are the ones that interests us and we discuss in our team meetings. Your CV, aside from the email you send it in, is the first thing that any employer will see. So you better make a hell of a good impression. I cannot stress this enough. Everything is important when you send your CV. To be honest, you should never just send your CV. There should be alive contact first, phone call, whatever you can think of. The CV should be supporting document, not a leading documents. You should be the leading aspect. But we will talk about that later. So before we start reaching out to potential employers, we need to prepare, need a cover letter and CV. Additionally, you might want to add any letter of reference. You have. A letter of reference is a letter you get from a previous employer stating that you were employed with them and how you did. And a lot of cases, a letter of reference can be more powerful than a CV. Why? Because when, for example, you say I have worked for Mr. David Beckham or Mr. backend has written a letter stating that you did a great job. Which one would you find more valuable as an employer? First, a cover letter, one-page, only one page. No need to tell your life story where the CV is. For. The CV tells you what you have done. The cover letter tells why you want a job. The why is more important than the words. Your cover letter should have a nice structure. If you have a personal branding or logo, you can use it. Further down there is the head of the letter, the body, and the fuller. Use the space wisely and use paragraphs so it is easy to read. What you put in the body of the letter is something personal for you. An example could be this, Dear Mr. Smith. It is with great pleasure that I am applying for the position of personal assistant. For the last two years, I have been assisting MY principal in an organized and efficient way. I look forward to bringing my expertise to contact. I try and assisting professionals to make sure they gain more time for their business, family or hobbies. And I love focusing my energy to complete assignments before the deadline. In my previous role, I was known for I understand your time is very valuable and I would only take the necessary time to present myself in person or started trial period to let you experience the benefit of my skills, I look forward to your feedback and to knowing more about the kind of tasks I could assist you with. Sincerely, if you don't have any experience as a PA and just starting out or you want to start after this training. You could take out a first part of the paragraph and change it into, I have been highly trained and assisting professionals in an organized and efficient way. I look forward to bringing my expertise to contact and look forward to thrive in your organization to make sure you gave more time for your business, family or hobbies. And I would love focusing my energy to complete assignments before the deadline. Whatever you write in your cover letter, thinking about two things, right? From the heart and make sure your message stocks to people. Don't write something generic like I have experienced as a BA and will complete all tasks in a great way. The fact that you, you will free up time for the family and that you will focus on meeting deadlines are very clear and concrete statements. That is what speaks to people. Now, onto the CV, the university V stands for, it is Latin for curriculum vitae or course of life. An overview of your life, if you will. Of course, in this case, on a professional level, That being said, from the hundreds of CVs we get in there a lot of them nor efficient, too long or just not very true. Have a look at this 1. First a picture. This person is more of a model that EPA on top of that. This is the first page of his CV in a second, the third, the fourth, and the fifth. Nobody wants to read this. It describes every task he has ever done. And you know, what worries me is the simplified version. The key here is again, to speak to people. They want to see a PA, they want to see what they are going to get, who they are going to be working with. Here are my tips for your CV. First, a professional photograph? No. Salafi not taken by someone on a party? No. It should be in a professional setting and try to have the background not so much in focus, that will put you in focus. You can do that very easily with the portrait feature of your smartphone. It is crucial to have a professional soil. You can even put too, if you want, always a head shot, but you can also add one of you working at a desk, but again, it has to look professional. Next, we're chronologically on your CV. Your most recent experience or studies should be on top. Every one of your accomplishments should be clear and concise. Only lists tasks if they are relevant for the job you're applying for. If you're applying for a personal assistant job, no one needs to read that you once worked at McDonald's and helps taking out the trash, It is not relevant what a lot of people do wrong on their CV is their age. Don't put your age, instead, ride your date of birth. That way, your CV will remain much longer relevant if someone looks back on it in a few months and last but not least, structure, it is so important to structure your pages. Try to limit it to one or maximum two pages, but it should be easy to read and have a clear overview, weight or who you think I can make a CV like that. You had that probably made by a graphical artists. Well, yes and no. There are ways around this, you can make a great CV just like this one and not have any graphical skills. How Have a look at my magic trick? Let me show you how our students may kick-ass visual CVs. The first thing you need to know is this website. It's called Creative Market.com. Now, on Creative Market.com, you can buy resume templates. You buy them as a five bucks, €5. Yes. What you do is you buy them and you can put in all your information. It's just a Word file and you just adapt. It takes a bit of time, doesn't matter. Look. So you go to Creative Market.com and these other ones you can find, Look how beautiful that is. He just buy it. It's a couple of bucks. Here's another one. Look at that. Absolutely beautiful.'s draws attention there that will turn you into a graphical artist. Before I close this lecture and need to give you another heads up, you probably know that companies are asked to play the game fair, no discrimination in terms of gender, ethnicity, or sexual orientation. Everyone should get a fair shot. Well, in the world of the super successful people, you will sometimes get the opposite. You might not know it or they won't tell you, but it wouldn't be the first time a high net worth individual is looking for someone with a certain style and personality and doesn't even consider other candidates. So make sure you look great on those pictures because sometimes they will ask you for a full body picture. Unfortunately, it's a bit the equivalent of spin round for me. Never say I wasn't honest to you. I don't want to discourage you, but this is the reality, but you know what? If you apply my techniques, looks, gender and all that will not affect your chances. I will make sure you will kill it in that job interview. 17. The benefits of project management: Increasing productivity, reducing costs, and lowering workload. Those are the main benefits of project management. A project mostly involves multiple people. The key to organize everything is that everyone knows what is happening at any given time. Look, Dr. Stephen Covey said, All things are created twice. There's the mental creation and the physical one. It's also called the power of visualization. That is exactly what project management will allow. It will give you the tools to create any project in your mind, visualize it on paper, or should I say screen, we need an example for this one. In this case, let's say you are overseeing refurbishment of a pool house. What are the main parts? People you work with, the resources you have, such as the budget and of course the timing to get it done, you can start organizing meetings, write everything down in documents, email them to people, and make hundreds of phone calls. However, I strongly advise you to use a system that allows you to oversee the whole project. In one glance. You can look at it like an helicopter view. You can see the project from the sky. You see the people running around the pool house, maybe the construction worker, the interior designer, or the gardener who's involved this so-called helicopter view is a great tool to know where the project is at all times. More importantly, it will show you if you are close to the deadlines and what the costs are of going over the deadline or finishing early in project management, the main goal is to get things done on time. And therefore you need two main elements, duration of tasks and the older you are going to execute those tasks. And there are also a few pitfalls I have to warn you for. First, it can be difficult to get everyone involved and especially get them to use the system as it should. If the system has not kept up to date, then you start getting fragmented information. And eventually people are misinformed or they start doing similar things which will decrease productivity instead of increasing it. Another possible but follows vague goals. For example, if the milestones in the project are very vague, no one will know towards what they are working. It's like climbing a ladder, but only to find out the ladder is against the wrong wall. It is of course impossible to integrate everything about project management in this course, but we would like to outline the basic parts so you can get started and then study the system of your choice. 18. The parts of project management: How do you get started on a project? There are three main elements. The people you need to complete the project, the resources you have, and the timing. In our example, we'll start with the people. There are Sarah and tongue that work for the owner. Can we have the architect and the construction foremen who will oversee all construction on sites. You can of course determine as you want to get a detail overview, the timing is to be seen here very visually. You can see how long a task will take. And that adds up to this project taking about six weeks to complete, depending on what software you use, you can also have a detailed reports and overview of not only the tasks that need to be done, but also costs that go with every task. As you can see here in timing, you can define task and different ways. First, you can just make a list of tasks that need to be done in most project management software, you can also group tasks and make one dependent on the other. That means that one task needs to be done before the next one can start. In our example, you see here that you'll first need to pour the concrete before you can start building. That is what we call a dependent task. Milestones are a number of tasks in the overall timeline that will show your big steps. You can recognize them by this diamond shaped icon, a milestone and project shows that you are going to change or stage and development. Milestones are powerful components in project management because they show key events and give you a sense of moving forward. And the projects here, for example, you see that once we have our paperwork done, we can move to the actual execution of building the pool house. That is what we call a milestone. Without Project Milestone tracking, you are just looking at tasks and not necessarily following the RightPath in your project. Milestones can do more than just show progress. They can help you communicate what's happening with your project. So as every task a milestone, No. The criteria for a milestone are it is something that needs to be delivered at a certain time. It mostly has an impact on the final deadline. It is an important moment in the project that will indicate forward progress. It might be something that needs to be reviewed by the stakeholders. In your case, the people you are working for. And in our example showing the budget is something that needs to be delivered. It will have an impact on the deadline and it is an important moment in the project and the stakeholders will definitely want to see it. For example, a review or a site inspection with a foreman might not be all of these things. In your case, working as a PA, there was one thing you need to realize. You're working with other people's money to not underestimate that. And you know what? It is not so much that people get upset when he spent too much money. They will get upset when they feel you are taking advantage of them because they're wealthy. Or they will get upset because they can feel that you don't care about this project working out on time and within budget. So there are the different parts of project management, people, resources, and timing. All of these things are bundled in your project management chart, something we call a Gantt chart. Let me explain that in the next video, because that is another great too. You can use. 19. Mind maps and gantt charts: In project management, the most common to use layout is something we call a Gantt chart. A Gantt chart is in general, a series of horizontal lines that shows you what needs to be done over a certain period of time in relation to the amount planned in those periods. So to the left you see the description of the task there needs to be done. On top you see how those stock stand in relation to the timing of the project. In essence, a Gantt chart gives you a visual overview of all these tasks and the timing related to it. If you were to make this in Excel, you have some work ahead of you. That is actually how I started. You can see here one of my first Gantt charts when I was involved in the opening of a hospitality venue, it took me a while to structure everything and get the timing right. And that is where project management software comes in. Right? Now we have that covered. I want to show you another great tool that you can use. It's called mindmaps in terms of layout or use. It hasn't so much humid Gantt chart, but it can be a great tool to get started on a project. It allows you to map out the IDs in your mind to get a clear overview of the possible brainstorm you might have, what your team, how does it work? It's actually a sort of a diagram that allows you to visually map out the thoughts in your mind. Hence, the word might map. And most cases, the central idea is placed in the middle and the associated ideas are arranged connected to the central idea. Are you still following? Since it's a visual tool? Let me show it to you. Let's go back to the example of the pool house. The central idea is to get the pool house built right? Now, what comes to mind in the first stage, somebody would ask you to handle that project. A number of things like the budget, the timing, who will execute all of these things? Maybe the anterior, the colors, the materials, and even maybe the furniture. All of these get connected to the central idea of getting the pool house ready. However, all of these in their own right can give you new ideas. Let's look at the furniture. You might think that you need a sofa and a playing area for the kids. What is in that playing Area? Tv and Xbox, maybe pool table, await that TV will need electricity. And when you write that down, you might as well think about your high-speed internet. So let's make a new connected ID to the central one, which we will call facilities and desk and go on and all. Do you see how this is growing? This system allows you to completely dump your ideas onto paper. Well, digital paper if you prefer, I'm convinced that holding all of these ideas in your head is not a good idea, right it down. It will stimulate your creative process. So that is what we call a mindmap. The great thing is that you can use it for everything, planning and business trip or organizing a wedding, you name it. Anything to be fully clear with you? I need to explain that not every idea you have in your mind map should be on your Gantt charts or rather in your project management software, you can have, for example, the task and your project management to have your client choose furniture. But you don't need to put an every single piece of furniture. You can simply refer back to your mind-map. So you don't forget, trust me, it's a great visual tool that will get those creative juices flowing. 20. Setting up a meeting room: As you can imagine, there's so much more to say about organising events, but I want to highlight setting up your venue, more specifically the meeting room. And you're probably thinking, why is that important? How I set it up? I'll put some chairs around a table and done. Well, not really. Let me give you five tips to setting up a meeting room. First, who sits where you need to not only determine this upfront, but you have to talk this through with the person you are organizing the meeting for. Have you ever noticed that when world leaders meet at a table like this, they are always positioned in the middle and next to them in order of importance or their employees. Can you imagine the President sitting here in your case that is the same, where someone sits will determine how important they are or better yet, how important they feel. Meeting is always about someone wanting something from someone else, right? Where you sit is the first step in showing your strength. And that is something a pH should be aware of. Look, imagine the letter B is where your client is sitting. A is the visitor. In this situation, it's like you're sitting next to a child and helping them with their homework. Not ideal for a meeting, right? This situation shows a bit more. You are my enemy. I'm sitting in front of you ready to attack. And certain situations such as mergers, this can be the case. Another one is where management is in a meeting with, for example, union delegates or suppliers to negotiate a better deal. In this case, your client is sitting at the head of the table. I like this one y, by sitting at the head, you show who the most important person is, but the visitors sets to decide this is not as hostile. And it's also a sort of a position that says, let's work together, let's cooperate. If you have multiple visitors, look at the order of importance and don't put the most important person too far away because then it looks hostile again. Second tip I can give you is that your principle one possible should be looking at the door where people come in. On the other hand, you should also think about the fact that you might need to say something discreetly during the meeting and that he or she is easily reachable. Tip number three, if you are in the meeting, Don't forget to take notes and if possible, record the session by audio or video if you know how to type fast than that is still the best way because at the end of the meeting, you can practically mail the report of the meeting to everyone. The fourth tip is when you participate in a meeting, always turn your full body to the person you are talking with. Not only your head. When you are turning your head to someone and not your body. It's like they are not important enough. So turn your full body and show your interest. Last tip is one I stole from Jeff Bezos, the CEO of Amazon. Make sure people come prepared to the meeting. Most meetings take way too long because people are not prepared. What basis does is he gives everyone the report of the previous meeting at the start of the meeting and they have to read it in silence for 30 minutes or less. That means that everyone is up to date on what was said The last time and the meetings go much faster. 21. Overall preparation of the event: Key number five was the preparation of the events. I have kept this for last because I want you to remember it. The real trick to preparing any event is to visualize it, to play it in your head like a movie. For that reason, I want to talk to you about the technique of M BWA management technique that has learned all around the world and can really benefit you. And BWA stands for management by walking around. Strange, No, Well, when you think about it, it is very powerful. What is it? Simple? Go and stand where the customer would arrive in your office and event venue, whatever location, and start walking along the way the client would what is the first thing you see? What would be the first thing the client would do or see open a door, put their jackets away. Maybe they need to register or park their car, Whatever the case, start where your client would start. That along the routes of the event thing about all of the things that would interact with them. Light switches, food, drinks, chairs, toilets, anything that will give you a great overview of what you need to anticipate. You could ask yourself if I would be a guest here. Is it easy to find the toilets? What drinks would I expect, and where can I put them? In fact, it's not that hard. You probably have been invited somewhere. So use your own experience of what you would expect when you have done that. The event will be clear in your head and you will be able to brief it to your team. But be careful, don't just talk to them about how the event will go, but show them, even show them the route you just took with the VWA technique. People who get clear indications or perform much better. I sometimes even show them how a certain drinks should be served or how to take jackets and hang them away. That way they saw they didn't have to guess. Once you briefed your team, it is now time for the event to start and for you to do nothing. This is where you let go. If you have prepared the event like I told you, it should flow by itself in nine out of ten times. The things that go wrong are the things that are not anticipate. It's not enough chairs. You didn't anticipate that the room is too cold. You didn't do your M BWA in that room and you didn't feel it was too cold. So the only thing you should do once the events starts as haven't overview and delegate, just observe how things are going. And is also a great moment to be a real Host. While your whole preparation is unfolding by your team, you can enjoy your work in welcome people without having to worry about what is happening in another room. You can really give them that warm I am organized feeling. Now, I talked a lot about anticipation, the future, if you will, but you shouldn't forget the past. I mean, start recording information you can use later on. What could work better? What did you forget? How many drinks did they drink? Was the parking large enough? All of these details will help you improve the next events and give you even more peace of mind. 22. 5 keys to event organising: As a professional PA. You will probably be planning a lot of meetings and events. That is the reason why I think it's very important to give you some pointers on how to do this and avoid some of the pitfalls. Let me give you the five key elements to organizing any meeting or events to perfection, key number one, timing. This is crucial. Timing is everything. What is a great event and event with perfect and very timing? What do I mean by this? Have you ever been to a wedding where you sit for three hours at a table and nothing happens. Boring, right? What if during that same tree hours, all sorts of things happen? Speech may be a band playing whatever. Those same three hours are not so boring anymore. So a great event is when things happen at certain intervals, key number to the venue. You need to have a clear view on the venue. Ask the right questions and make sure you have a great relationship with the people operating the venue. They can hold specific information that can save you on the day of the event. Number three, key to making any event work is infrastructure. I strongly advise you to brush up your knowledge on assessing the amount of space you have, the number of people you can fit in a certain room, for example, how much materials you need and so on. Parking, cloak room and storage room or other examples of infrastructure. And what you need to think about autarky number for catering. Never underestimate the importance of food and drinks. For many people, it might seem like a secondary thing, but it's not. Food and drinks are the things that make people feel welcome. Nicely presented dish are an amazing looking cocktail shows that you care about your guests. Final key number five, the overall preparation. Now listen carefully. 90% of an event happens before the events. Only 10% is execution. I look at it like this. If I organizing events, I organize it thinking that I won't be there when the event actually is happening? If you can organize a meeting or event that doesn't require you being there, then you will be successful. That means that you are so well prepared and that people are briefed and every single detail. It also means that your communication is transparent. Everyone can easily understand how you set this thing up. You can do this with a number of documents, checklists, or a complete system behind it so that everyone has access to that information. How can you trust that these five keys really work? Because I base them on the things that went wrong in the past. All my failures, all my mistakes are summed up in this list to assist you and make sure that you are well-prepared. 23. All about presentations: Did you know that the number one fear around the world is a fear of speaking in public. People are less scared of dying than public speaking. Why is that? Because there is a high degree of failing. At least that is what they think. It's not that hard, you know, you just need to know a few things. I have the good fortune of speaking all around the world. I do this for a group of five people to an audience of hundreds. And if I can be honest, I love it. The interaction you get with the audience is so rewarding. In your case. Let's take it one step at a time. What is the overall trick? Well, not surprisingly, the same like organizing an event. Be prepared. So how do you start? First, you need to know about what you want to talk about the main topic. Then ask yourself the question. If I would be in the audience, what would I want to know about this topic? What are the essentials? How is it built up? A great way to start is to write an outline. You start with the main points and then you determine the subjects for every points. In fact, that is how I made this training. Just look at the sections in this training and the lectures in each section, that is an outline. Alternatively, you can also use a mindmap that could give you a great way to start as well. Once you know what you want to talk about, it's time to build up your slides if you want to use those. Making a presentation is also something that can structure your minds than lastly, you built your speech around every single slide in my presentations, I can have a slide with one word and talk about it for two minutes. This is the less is more principle. So you have your topic, your outline, and your slides, then there is one more thing left to do. Rehearse. I can tell you this enough. Rehearse over and over again, if possible, start with a five-minute presentation to get your feet wet but rehearse. When I have a new keynote, I test my keynotes, my timings and my jokes. I can exactly tell you what gioco work because I tested them. Coupled with all of this is of course, body language, your self-confidence on stage, the speed of your voice, and the way you knock it out of the park. 24. Next steps and thank you: You have almost done it. Your training to become a professional personal assistant is coming to a close. So what to do next? There is a number of things you can do. First you can look at growing. This is kee. Keep studying other subjects and I make a suggestion. Good. Here are a few. Fashion, technology and history. This is what I would look into. Just staying up-to-date fashion can have anything to do with presenting yourself, building more confidence and expanding your wardrobe. And don't forget the accessories going from Watches, Jewelry, umbrellas, handbags, pens, and much, much more. There are so many books that are interesting about fashion and style. And don't confuse the two. I always say style never goes out of fashion. Fashion is temporary. Style is you also brush up on technology, as you saw in the course, it will help you work faster and more efficient. Books are less relevant here, blogs are great, like Wired and TechCrunch. Finally, history, the start of this video as history. By now, my motto is ABC. Always be curious, interested in history and that will give you the tools to storytelling, the most powerful way of handling people. Physical museum, look at architectural, read a biography that is growing. Another next step could be enjoying yourself. Just be grateful for this amazing job, the people you work with and the possibilities it brings. If Covert has shown us anything is to be grateful. I wish you well on your journey and hope to meet again in the future. But that's it, etc.