How To Automate Your Email Marketing - using MailChimp | Stuart Waters | Skillshare
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How To Automate Your Email Marketing - using MailChimp

teacher avatar Stuart Waters, MailChimp Pro Partner, Kajabi Partner

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Introduction To Email Automation

      3:32

    • 2.

      Welcome Email Automation

      4:21

    • 3.

      Welcome Email Scripts

      8:16

    • 4.

      Welcome Automation: How To Build

      15:19

    • 5.

      Birthday Email Automation

      1:25

    • 6.

      Birthday Email Scripts

      2:29

    • 7.

      Birthday Automation: How To Build

      10:29

    • 8.

      Abandoned Cart Email Automation

      2:29

    • 9.

      Abandoned Cart Email Scripts

      3:59

    • 10.

      Abandoned Cart Automation: How To Build

      13:40

    • 11.

      Reengagement Email Automation

      2:47

    • 12.

      Reengagement Email Scripts

      3:54

    • 13.

      Reengagement Automation: How To Build

      5:25

    • 14.

      Post-Purchase Email Automation

      2:06

    • 15.

      Post Purchase Email scripts

      4:12

    • 16.

      Post Purchase Automation: How To Build

      10:15

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About This Class

In this online course, we'll explore the basics of email automation and how it can help you achieve your marketing goals.  We'll provide you with the knowledge and skills you need to take your email marketing to the next level. 

Please click here to download your guide to work alongside the course.

I will show you the logic, email scripts and step-by-step instructions on how to create welcome, birthday, abandoned cart, re-engagement and post-purchase emails.

Automating my business has made my life 100 times easier. If you are going to do one thing with your email marketing this year, then make sure you automate it. It allows you to provide information and sell products even whilst you are on holiday or fast asleep.

With the right email automation strategy, you can increase customer engagement, boost sales, and improve the overall effectiveness of your email marketing campaigns.

Meet Your Teacher

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Stuart Waters

MailChimp Pro Partner, Kajabi Partner

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Level: All Levels

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Transcripts

1. Introduction To Email Automation: Hello and welcome to my course on Email Automation. So if you haven't joined me before in one of these, my name is Stuart and I'd been working in email marketing and digital marketing in general for about seven years. So now, I can honestly say, the most useful thing I can recommend or teach anyone is even automation. If you're anything like me, you probably spent hundreds of hours wasted on manual tasks such as replying to contacts who fill out forms, who make purchases, etc. Inquiries. When in reality, we can just set this all up at once. And we can just let it do everything for you. So you can be working, making sales, replying to your customers while you're eating, watching Love Island, or having asleep. We could be sat on a beach just seeing some of the messages go out. So in this course today, we're going to look through five easy steps to help you get your way onto automating your business. These steps we're gonna look at today are gonna be welcome e-mail. That is, if somebody subscribes to your mailing list, we can then automate it and send a reply straightaway back to them. So that could include just a thank you or maybe an offer, maybe some of the services you do just to try and get them go back and websites and just to confirm that they have actually received your message. And then secondly, we're going to look through the abandoned cart automation. So that's is for those who might be browsing your store online, but they don't actually purchase. And then we want to make sure we get them to go back and purchase, right? So we can set up an email which will go to those customers, maybe after they've not been on their car for about 05:10 minutes. We'll also look at a re-engagement email. So we could say if someone hasn't been replying or clicking or opening of your e-mails for a certain time. We can then say we can then send an email, which could then just tempt them to get back in. And then we're gonna look at a birthday email automation. So we want to make sure we can send your customers or subscribers a special message or Congratulations on their birthday. And finally, last not least, I think that's the most important is the post purchase follow-up e-mail. So that is for any customer who has bought from you. Then we can send them an email, basic confirming it's being purchased, and we can even then try to upsell them or get them to repurchase down the line. Just testing out these five simple steps and make the world a different steel business. And hopefully it will tempts you to get into that world of automation and then follow suit and automate as much of businesses as possible. So you can spend the time when a business things you enjoy the face-to-face and more customer side of things. Instead of sat behind a desk sending emails all day. Anyway, let's get started. The first thing we're going to look at is how to set up your welcome automation e-mail. 2. Welcome Email Automation: The place we're going to start is with a welcome e-mail automation. And welcome e-mail automation does exactly what it says on the tin. We're going to welcome any contacts who signs up to your mailing list automatically with an e-mail which either Thanks them, provides them some extra knowledge they might need to know about you or your company, the next steps they can take. So if you've been on other people's websites and you've either subscribed to make a list or filled as a contact form? Most likely and more often than not, you probably have seen an e-mail that comes in straight away after into your inbox, after he subscribes or left your contact details. And 99% of the time, that won't be someone who is replying to you manually. That'd be an automated task. So it's triggered as soon as a new audience member is in their list. And it picks out your details of the form. So it will pick out your first name, et cetera. It might even be what you've registered you're interested in. So we can make these as personalized as possible, which is really cool. And you might think, what are the benefits of actually doing something like, like this? Number one, it establishes a positive first impression. There's nothing worse than filling out a form and then not hear anything back. You can either forget about that company, you might find someone else and that meantime, this is a way of just making sure they remember you and you can set the impression that you want to give from the off. Point. Number two, it improves engagement massively. People are excited to hear from you. They've spent their time to give their email to you and they want to know more. So they want to get that now in this, in this time generation, we don't want to wait more than a minute really doing, otherwise, we're onto the next thing. So we the open rates and click rates are welcome. E-mails are some of the highest, if not the highest. So if there's something you really want to show off quite quickly, then this is a good place to do it. Number three, welcome. E-mails are fantastic for setting expectations. So within this first message, you can let your subscribers know what to expect going forward, how often they're going to receive content, what they're going to receive, if they have to pay extra to receive the next level of content, etc. And also let them know how they can get involved. Are there any communities they can join any groups? Is there any way they can get in touch with you, et cetera? Just just let them know. Give as much detail as you like. Set number four is building trust. So this, again, is a great opportunity to show people that you are the one who knows what they're talking about. They want to keep with you for whichever products or service you're providing. So make sure make sure you email is looking great and makes sure your knowledge and emails are written well. And they will keep coming back to you as the guru for that subjects or service. Number five is improving conversion rates. So as I mentioned in step number two, I believe welcome e-mails are fantastic way to get great engagement. So that means a lot of people who subscribe and then going to stay the same or straight away. And we can then use these high click rates to get them onto sign up for other products or services. So we can get them e.g. to sign up for a free trial for something else. And then that sets up another automation, but that could be for another day. But it is really great for getting them to take action and maybe sign up to another service you have or products. 3. Welcome Email Scripts: For each of these modules, I thought it'd be useful to put together just an example of an email scripts that we can use. Just to give you some examples, again, you don't have to use anything we add here. It just gives you out there of the kind of message that I'd recommend. And it gives you some gaps and a great starting point. So what we have here for the welcome e-mail automation scripts, I have put this as a sequence of three. So another thing I think a lot of people do wrong with you and marketing is send an email out. And then if they don't hear back at all, That's it. That is leave it where the reality is, people are so busy. We have so many things going on. We have loads of e-mails that are sent out. And the reality is we just don't see everything. So sending one email any occasion like a marketing email. I mean, there's a lot of time, it's not much point. You want to have a sequence for every single automation that you do. So even for a welcome, I mean, as I mentioned in the last email, we can talk about outlines some of what your company does, what they expect, maybe add some call to actions they suddenly want to buy is anything when it gets to subscribe, subscribe to. So in this e-mail I have the first one we have is just a standard welcome emails. So we've got the subjects will be set to welcome two, and then your company name. So in my case, welcome sub-brand remote. And what I would say, which I'm going to add in this guide actually is when to send these. So I would suggest sending the first welcome email to immediately. So that means as soon as someone subscribes what they are gonna be sent this email. You'll notice within this script, there's a little bit of personalization. We have describing name, e.g. and that information will be picked up from the form. So if you enter a form and say firstName Stewart, e-mail, contacts of brand Remote Coach, K, et cetera. That name, an email has picked up in the form and taken into a platform such as Mailchimp. So that platform now how's my first name? So I can add a merge tag and I can choose a name. So that's sent to me that would say their shirt, e.g. but in the next email, I will show you how to use merge field tags in Mailchimp. So in this describing name, we're so glad you've joined our community. As a token of our appreciation, we'd like to offer you a discount code slash trial slash exclusive content. So that can be down to you, whichever you think is going to work best for your strategy. Is there anything you were particularly wants him to push at the moment? Anything free is normally good. I wouldn't go in and try and sell anything too expensive at the start because people are still learning about you and they're building that trust. So if you have anything more like anything, you can get them for free. Then gray. The more free stuff, the better subscribers. And then here at company name we believe in. And here I've added brand values, mission statement. So as I mentioned before, we can talk about what you and your brand rule about what you want to do. And then you can let them know about your goal. Our goal is to provide X, Y, Z. So I would say provide entrepreneurs and small business and small to medium business owners how to automate their e-mail marketing and automate their business. E.g. we look forward to connecting with you and sharing our passion with you. So here is where we can talk about what they want to expect, what they're looking to expect. So we might say, we will send you a newsletter every Friday which showcases how to get the best out of your anything, whatever you do. The how to tighten the string is your tennis racket, e.g. then the final part, if you have any questions or suggestions, please don't hesitate to reach out. I might even say that, maybe even add your contact details just in case. Because some people might want to go to directly, they might want to pay for your time. Instead of just looking for all your email subscribers. They might want to pay for your time and chat to you one-on-one, instead of just looking for all the information you have or might want to go and purchase your most expensive products or service, which would be fantastic. So they will see that straight away. But as I mentioned, we want to send something else. So we will set up a second e-mail, which again, I'll show you how to do. And in this scripts, we just want to send a follow-up message. Basically. We wanted to follow up with you and provide an exclusive updates on what being up to company name. We've recently maybe share some news, maybe maybe add some of the stuff that you didn't get to in a welcome email because I do understand you don't want to show everything all at once. You don't want to make it an e-mail welcoming LSA. So maybe there's some other bits she wants to add in, in a welcome message. But just add them to the second one. Instead. We think you'll find that useful sizing variable. Take a look at, let us know what you think. So within this message, you might also want to give a free download, e.g. just to keep them really excited and keep you on that buzz of signing up to men and less and just showing how much value you can offer these people. I mean, you want to offer as much value as possible. And then once that trust is built, they can go in and then they can purchase the more high ticket items from you later. Finally, I would say send that e-mail maybe two or three days after you send in the first one. And then you will third email. So here I've talked about it's more of promotional one. So we've sent a few welcome ones. We might now with the third one, try and get a sea of people who actually want to purchase something. So we're excited to announce and limited cell at brand name for the next number of days. And then you can really make out that it's a discount. And just for your subscribers can make them, though exclusive and excited to be part of your male community community. And then with this email, I'd say we can schedule this to go seven days maybe, or five days after their first signed up. With your sequence, you can add as many as you like to this. But I will say if you add too many and you've got other automation sequence is going on at the same time. It could mean they're receiving a lot of e-mails at once. So I wouldn't go to overkill with the welcoming or series. We can always try it with a three to five at the start. And then we can assess how the reports are doing. So we can see if there's any particular email which is working really well, that gets more click rates, more sales, more opens, et cetera. And then maybe go back and analyze it. And if you do want to help analyzing your sequence and maybe seeing how we can improve it, then just feel free to get in touch anytime. But now, once you've written your sequence, we can then the exciting bit is going to build it. 4. Welcome Automation: How To Build: So here I'm going to show you how to actually build the sequences. My tool of preference is always mailchimp. There's plenty others like GetResponse, active campaign, send in blue, et cetera. And to be honest, they do for a, follow a very similar kind of structure anyway. So even if you aren't using Mailchimp, then hopefully this is still helpful to show you how to build it. And so how are we going to build these automations is all now using male chimps, new customer journey. So I'm gonna show you here, you can see my screen. If we scroll down, we've gotten the main menu. And we go to the automations tab. We can click on Overview. And so when you're on this, you can either choose to choose a pre-built journey. I mean, there's loads of these in here which is fantastic. It's a great way to get ideas. Um, a lot of these link with other platforms, etc, which is really cool. It's really, really cool. But at the moment, we're just doing some of the basic stuff. So we're going to click on the build from scratch button. And we're going to choose our name. So we're going to call this first one. Welcome automation series. And click on start building. We're going to choose a starting point. And you'll see the melting gives us quite a lot of choices already, which makes it much easier. So some of these you can already say you might, they might look familiar from the intro. So we've got birthday signs up. You can click on Contact activity based on date, especially events which are the birthday, shopping activity, which is all to do with link when it's linked to our store marketing activity. But we got unpopular. We can see ours already here. So the starting point is when someone signs up, that's when we're going to want to send a welcome email because they're just signed up. You want to send them anymore straightaway. So just say welcomes new sign-ups, introduce your brand, new contacts into new customers, which is what it's all about. So let's click on signs up. This tick here means is, it means if you add customers manually, then they're also add to this too. So I would say yes for this because it's gonna be a generic welcoming more sequence. We're going to say yes. If you see here, get more specific about who can enter this map. You can choose some filters. So we could say all RNA. And you can choose different rules which they might, it might mean they don't go in or they do go into this. So it can be down to what they spend, how much time they're spending on pages or if they reply to your emails. Language. Where if a birthday is in the event, you can literally do any kind of rules. But we're not gonna look at all of that now we look at that another e-mail. So we're not gonna have any rules at the moment. No filters. We're keeping this simple. We want everyone who comes into this. It's not as clear. So if anyone who signs up, it's going to get this email. And then we can click Save starting point once we're happy. And it looks a bit like a spider map, some people get so confused by the customer journeys. But I tell them just honestly don't worry about it. It just once you've had a little look through it, play around with it. It actually becomes really, really simple. On the left here, it has some settings so you can choose if you'd like to contact to repeat customer journey. So you tick if every time they sign up, they go back into this. Because it's a welcome email. They might describe another areas. We're going to keep that off settings. So you can choose if you want to add an objective, you want to track it and link it to Google Analytics. Set rules, but they rented, repeat the journey. You don't need any of that right now. All we need to do. So we've got a trigger here. We want to add a journey point. Click on a journey point, and click Send Email. Simple as that. Just like the steps in the guide we want to choose. Who's from Brian remote brilliant. What address? Brilliant. Who is it going to lead to that e-mail address? Perfect. Subject. We can have our subjects in our guide. We had Welcome. To run remote. You can ask them preview text. So there's previous x is the text that you see is the small part texts after the subject. So you're going to Outlook e.g. when you look at your e-mails, you will see a little introductory text to the email. So this is where you can add something into. So you can say cons, way for us to get started, e.g. he dots schedule. So we want this to go as soon as possible. So every day as soon as possible, Great. So the only reason you might want to change this is something like a birthday one. So you might want to say a birthday one, 10-12, e.g. that this we want it to go as soon as someone signs up. Then we go into R. We go to choose when a classic build, new builder. And we have designed our email here. This course isn't about templates, so I have a course on templates. If you want to find that, you can find that in the other links. And that will show you exactly how to build the templates is that it's your brand, et cetera. So you can create your own ones. So I'm going to use simple B2B template that I've gotten here. But again, I wouldn't make sure you use a nice-looking template. The thing I mentioned about kind of merge tags, which is important. So say if we get up our, our guide. So our script here, so we took, we talk about des described the name. So that like I mentioned, can be picked up from mailchimp. We can go deer or to click on merge tag and then firstName, which means then that all choose the first name of each concept that goes in. And for our text. So because we've got this here, we can literally just, what I'd recommend is copying some of these texts, putting it into a notepad. Because that kills all the formatting. So we can then copy it from Notepad, go into our template, copy and paste. And then we can just add a few spaces and make it look nicer again. And we can edit our text to make sure that we're not having a generic stuff that I've got for you. Welcome discounts. And we might want to add copy and paste type of link here. You can add things like buttons. So with the button we can change our text link to. And then you can choose what Lincoln wants to go to, et cetera. And what happens is once that is ready, that email will then go out straight away. So with any email, if you want to edit it again, we can just click on the three dots. The scroll to the bottom. You can click on edit content. You can also click the Preview, which is always useful. As always, I'd always say, send yourself a test e-mail. So click on the three dots. Send a test email to yourself just to make sure it all looks good and you haven't left anything generic for my scripts in there. If we wanted to add, like the follow-up emails like I mentioned, we can add a time delay. So we click on the plus or the journey point underneath, and we click on time delay. And here we can choose how long we want it to wait for. So you can choose whether hours, days or weeks or days. We can say wait two days and save. Then we want to go and add another journey point. So we want to then add, send another e-mail. And again, every time you add an email is exactly the same process. So you go in, you add your two. Who is from your subject. The second subject would be, welcome to. Remote again, proves x. You, you've seen this. E.g. then we can again, we'll choose our template. So you can click on Classic Builder again. We might choose a template you've already used, or you can base it based on other campaigns that you've already made. But if you have, if you want, like completely brand new template, then you can create them from some of the layouts here. Again, as mentioned, if you need any help with templates, I have courses on this. Or you can put me for an hour. We can build your perfect template together, whichever you like to do it. But again, I'm just gonna pick a generic random one that I made for someone else before. We add our text in here. So we'd go into our PDF and we would copy control C. Again, put it into a notepad. Copy this. And then we want to, we've got our merge tag here, paste. And we can make spaces. We can add our images, we can add our links or buttons. We can add our social media. And then once you're happy, you would test it again, preview it, sitting self-test email. Go back into the customer journey. And if you want to send the third one, we're going to add another journey points. And time delay again, we're going to say, maybe this time is still weak. It's the last one could be a week. Then you would add a journey point. And Zach, they said You're going to read email and it's exactly the same process. I mean, every single time you create an e-mail, it's the same process, which is fantastic. So all you gotta do is go in here and add any details for all this. Bob's your uncle. And that's as far as you need to go with a welcome series. I mean, as I mentioned, if you look at adding a journey point, there's other ways you can, other things you can do with it. If you want to be clever. You can send e-mails with surveys. You can add web hooks, which we need to credit the course just on that. We can archive contacts. We can say percentage split, so we would test different ideas we can do if else. So we can say, if someone has clicked in the last five campaigns or click the last campaign, then we can say they go one way and if they haven't and they get another email. So we can just keep building out these like spider webs of automation, how we want to do it. It's really, really cool. This really cool. But for a welcome e-mail, that's all we need to do. If you'd like more information on building customer journeys, that it's some really complex roles of ideas that you have. Then please do get in touch with me. Then once you're happy with everything, like as I say, test, test and test again. Once you've done that, we click Continue. This won't let up is because there's issues with random text. But we're just click Continue. You will need a paid account. So a standard plan. Once you it will ask you to upgrade before you can send you as well, which are the cheapest one is probably about 20:20 dollars or pounds a month for something which is nice and cheap. And then that's all you gotta do. And then once they're sent you, it will show you that the open rates of each email is because it reports. But for looking at stats and reports and staff, I've got another course to do with that area which might be more useful for you. Anyway, I hope that's helped you with building your welcome series. It's a really nice and easy, simple approach to honest. It's just about a case of making sure you've got the content. Make sure you've got the delays and all of your e-mails you need in there. So we wouldn't need an if else if you don't need it. 5. Birthday Email Automation: Now who doesn't want to feel special on their birthday? Everyone likes a birthday message. It doesn't even matter who it's from. Wherever it is that uncle we haven't chatted to for years or if it's a new company that use describes the e-mail list, anything makes you happy. So why not bring a bit of brightness to someone's day on their birthday? And also it might end up benefiting your company to some of the benefits of sending someone a birthday in automation is going to make someone feel special. So it brings that, that loyalty to your brand. It makes them think about your brand, improves customer engagement because of that. Number three, it's really good for, it's a good time to get sales. People in their birthday, their trigger happy with their card. They're excited. They might, especially if you give them some special deal or discount, Especially for them on their birthday, and there's a good chance they're going to go for it. Give it a try. And it's really interesting then to compare how these offers and campaigns work with other offers. If you think any particular offer works well on a birthday, then you might want to try and include that in other times as well, more seasonal. 6. Birthday Email Scripts: So what kind of script we want on their birthday? I'm sorry for saying birthday so many times with the word is not making sense to me now as it is. But we're going to carry on the first email. So we could say set a rule that once it gets to 10:00 on someone's birthday, send them this subject, happy birthday, and then include that first name just to make them feel even more important. We just wants to take a moment to wish you a very happy birthday. We hope this year brings all the join happens. You deserve to celebrate. We've prepared a special offer just for you. And then you can set the details of the offer. The discount codes, et cetera. Enjoy your special day and let us know there's anything else we can do to make it even better. So really warm, really, really warm, really friendly. Include all those kind of special offers. Indeed, sellers that we mentioned. Number two. So we might want to say, send them this discount again. We might want to delay the birthday celebrations, e.g. There's just a friendly reminder that your birthday offer is set to expire. Don't miss out on the chance switch to achieve X, save money and receive free gift, etc. Add a link again. So with these, we can set rules that say, if they've used that offer, if they've made this purchase, then don't send them this next one. We can do that. I have all the e-mails. Number three. It might be I just want to send a thank-you. We just wanted to thank you for celebrating your birthday with brand remote. We had a great time and are often made your day in better. Please let us know if there's anything else we can do to support you. We're always here to help. So again, just add it in again. Maybe add the offer. To honest, you might not need to 3 mol of this. You might not even need to. It's completely up to you. But if you just have a birthday email which says Happy Birthday love from the brand remote team, e.g. it's, I think it's really worth it because it's so easy and quick to do. And who does not bring a bit of happiness and someone's birthday. 7. Birthday Automation: How To Build: So to build our birthday automation is exactly the same process, which is great. So we can go into automations. An overview again. Click on build from scratch. Again. There's so many pre-made ones, but it's just good practice to build something from scratch. Name. We can call this birthday automation. So this is just for us anyway. No one else sees this. Choose a starting point. And again, it's the same, same thing again, but this time we're going to choose the trigger as birthday. Birthday, send a special discount, offer, free gift. Just say happy birthday. Fantastic. So we can say days before day. Add a concept to a journey map. So 90 days before the date is reached. So we don't wanna do that. We want to send it on the day. So we'll say zero date, you feel to be birthday. So we're saved starting point. So now that's basically saying as soon someone's birthday on that day is going to send a trigger and it's going to start it. And we can then add our journey point here. If your automation isn't letting you choose the birthday tool, then you might want to, then there might be a way we need to get around this. Because obviously a birthday date is just a field that will normally picked up from. So it has a WooCommerce store or Shopify store that day. We picked up from there potentially. But if you were just having like a form and you're trying to get people's information. If you want to get their birthday, you want to go and add the form field to your sign-up forms. So if you want to add this birthday field form, go to your audience tab. Go to sign-ups, sign-up forms rather. We want to go to form builder. Select form builder. This is where you can choose like some of the fields that you have or don't have within your forms. So as you see in my form, I've got a birthday field here called birthday. Fantastic. If you don't don't worry, because you can, just, on the right-hand side you see there's a field of say, add a field. We click on add a field. And then you can scroll down and click on Add birthday. So add birthday. And then we can just, it adds to a form, shreds away and you can choose whether it's hidden or not. So if you click on the actual field button and moves to the right, you'll see you can choose whether it's visible or hidden or even if it's required. So if you said Let it is required, it means they have to fill it in before they can even submit. And then all you gotta do is click Save field. So that's just something to look out if you don't have it, if that oxygen doesn't come up in your customer journey, that is the only reason why you might want to start encouraging contacts to fill in their birthday. If you don't want to add it to subscribe form, maybe you can add it to a certain email later on, like a form to try and get into their birthday. You can say some that were given away special birthday gifts. Please fill in this form. To receive your special birthday present on the day. We can add a journey points. And again, we're going to want to click on the email journey points. And the two, again, the Fromm is all exactly the same as the last ones. Subjects. So we want to go to a guide and we want to choose our birthday message scripts. So again, we can copy this. We can go into our Notepad. Just to remove the formatting. We want to do control a, control C to copy it again. And we want to go just make sure we have everything ready. So subjects, happy birthday from Brian, Remote, Preview text, say sunlight, have a fantastic day on us. And schedule. We talked about scheduling in the last emails and we've lost somebody sent straight away, whereas on this one because we probably don't want to receive it straight away when it goes to their birthday. So we can choose times the center out. So we can click on only seven between. And then we can choose and say ATM. And maybe nine, 09:00 A.M. we might want to say 12. We say 12 midday. And you can even choose which time zone like it to be. So mine is set to Greenwich Mean Time and click Save. So now this comes up and it says it's going to save every day between 08:00 and 12:00 P.M. so if anyone has their birthday, that person will receive an e-mail that day between the times of 08:00 A.M. and 12:00 P.M. and then again, we can choose our template. So we will choose our classic build a template. Select your template from your list. And the same goes we want to add in this text. So we're going to copy and paste from our birthday. We'd get rid of that because we want to add the merge tag from mailchimp itself. So remember before, if we take a merge tags, we can see the different merge tags we can use. So you can even add in the birthday most tag if you want to say today is just add the date, but it's not so important. And we will click on Save and Close. Once you're happy with save and return to journey. And then suspend the follow-up emails. The Zack's, the exact same thing happens again. We would add time delay. So you might want to say two days. And also because if you want to, because of this email, you might want to add a birthday offer or link. You might want to add. This is why you want to add an if. So, we can say if a is within the last seven days or last three days, e.g. so it knows it basically nose then if they purchasing them last three days, we don't really want to get this email because they're probably already use this offer. All they bought something without the offer. So we can say if if they have purchased something within the last three days, then we're not gonna do anything. We might want to send a different e-mail. You wanted to say one email which says, I hope you had a fantastic birthday, e.g. this email would know. Then that might want to say the next follow-up message about the discount code. So we go back to our guide. We might want to add in this message here. So send an e-mail. And we want to edit the e-mail. And we'll paste this into here. So we paste it into here. So if they have not purchased anything, they would get an e-mail which talks about the author. And if they have, we might want to add texts which talks about, you know, just thanking them with the third one. Third part of our sequence. This is talked about more generic, wasn't it? So we want to thank you for celebrate your birthday with us. So we can say if they've already purchased something. In the last three days, we're sending this message straightaway. If they haven't were trying get them to do the offer again. So if no, this one is the going offer. And then we might then want to send that third email to those people a week later nonetheless. So because it's generic one, we don't really, we don't need another if else, we can just say, let's wait the time delay. Weight one week. And then we can add a final journey point, which it can be exactly the same message. So we could then copy, click on the three dots and copy. What's really cool is quite a new thing they've done. So you can click copy and click paste here. So now that exact same email will be sent to customers on this side of the sequence as well. 8. Abandoned Cart Email Automation: Next up, we will look at the abandoned carts emails. So this essentially is to ensure that people on your store are actually going to finish their purchase. A lot of the time, customers go onto a website, they're thinking about buying something. Where then the last minute when they're asked to pay, cut the card details, they might either be caught in two minds. They might not be able to find their card. The kids might be screaming downstairs with something and they forget about that purchase. Sometimes it might just not be interested, and they might just be kind of looking around, but we definitely want to make sure we get them back just to make sure. And a lot of the time, doing something as simple as adding an e-mail sequence to get abandoned car. Email Automation. Let them know what product they've forgotten to buy. We could maybe get them back on that store straightaway and get them to purchase. So something as simple as that really increases conversion rates massively. Some of the benefits, just like a sudden that last point, it increases sales. So people are more likely to then go back on your store and finish their purchase, which they haven't made earlier. Secondly, improves the customer experience by sending an email to remind them about their purchase. It shows your business offers a more convenient and up-to-date and modern approach to customer service. Another point is it improves efficiency massively. We don't want you going to email every single person all the time. Do you think might be interested in things? Without this automation? There's not really any way we can find out if a customer was on your site and about to buy or not. Another point is extremely cost-effective. It's such an easy and simple way to get people back to purchasing items. And it's going to people who've already looked at items before instead of chasing brand new potential subscribers and purchases. Next step, we want to look at our scripts for abandoned cart. 9. Abandoned Cart Email Scripts: So the script for an abandoned car e-mail sequences is pretty straightforward really. We don't wanna make it too complicated. We just want to make sure that the customer is going to go back on your site and buy that product. So it's just a reminder, really. The subjects we have at the stop. Don't miss out on then product name or don't forget. Or your basket is still four, etc, those kind of lines. And we want to say hi subscribe name. Again, we want to add a merge tag. We noticed that you left products merge tag, e.g. so with Mailchimp, et cetera, we can it will pick out what product they've left. So we've noticed you've left this products in your shopping cart on your website brand rotor current UK, e.g. in my case, we wanted to remind you that this item is waiting for you and it won't be available for much longer in your car. So let's, let's create a bit of urgency with it. It always helps if cells, if you have any questions or concerns, please don't hesitate to reach out. Our team is always here to help. So hopefully that will get them back on them buying it. But what we might want to do is send another reminder. So we could say subjects, product is almost gone. And then we'll say high describing name. This just a quick follow-up to our previous email. We wanted to let you know that this product is almost gone and it might be your last chance to get it. Don't miss out on the opportunity to upgrade by clicking below. So with this, it depends on what product it is like. If if you're a company that only sells one type of products is obviously not going to be gone, then don't, don't lie and say that. But there might be other ways you can create urgency for that. Instead, maybe talk about how many spaces left if it's more of a service part. Or you don't even have to say anything like that you can do is just about reminding the end of the day. So you can just say another reminder basically, are you sure you don't want to buy this or financial purchase? It's just about getting back on the third. The third one which is good, I'd say, is to talk about a discount. So we don't want to say a discount in the first two because we're going by the impression they just, they just forgotten. They still want it, they just forgotten. But if it gets the third one, then maybe they're not going to buy it at all. So in that case, if it's worthwhile than buying it for a discounted price than nothing. Then I would also add this email to this secret. This script talks about providing a special deal. The customers add a code or discount link in there and maybe try and get them to buy a reduced price Just so they are buying something. Or you might want to have a downgrade of that product. If price is maybe the issue, maybe they went on their thought that's a bit expensive. You could say, maybe have you thought about this product instead. But with these scripts, honestly don't worry about overthinking it too much. We just want to let them know they're aware. And I wouldn't bother sending any more than two or three emails for abandoned cart because hopefully you're gonna be sitting out loads of other emails, a great offers and services and News and Tips, et cetera, that we don't want to go overkill. So I hope that's useful. 10. Abandoned Cart Automation: How To Build: So now we're going to look at are abandoned cart build. So again, what we wanna do is when we go to our automations, click on Overview. Once you start to build these sequences are realized how simple the process is for some of these, we can make them really super complicated as we go along. But for all these initial five, we can, It's very simple and very easy and quick. And it makes such a huge difference. I want to go on, build from scratch again, get used to it. And we're going to call this journey abandoned. I can't spell bound and car. And also if you see me ducking, that's because the lights are having foreign to me is blocking that part of the screen. So my apologies. And start building. So only, only we see that title. Choose a starting points. And luckily this is in popular again, this is brilliant. So any shopping later ones are also going to be in the shopping activity tab on the left-hand side. So you can choose based on buys any products, specific products, etc. Times its last purchase, willing back people who have been away for ages. But we're gonna go abandoned cart. So again, this unpopular Benz car or on shopping activity. So when it's just for any product at all, we click on the abandons cart here, cerium at shopping with stuff, they forgot to buy something. Some time, shopper into a loyal customer. Or if we want to make it on a specific product, we choose this one, so abandons cart with specific products. So I'll show you the difference here. So we click on this abandons car. You choose our store name which are connected to. So is the test account we've got a few test or is connected to two. We can choose whether we want it to any product or specific product. So for this one we're going to say any products, we can choose how long you want to wait for. So this means how long I'm going to wait to send me e-mail from when they've left it in their car. So we're going to wait an hour because we wanted to get them while they're still thinking about it. So the first one would be what our staves South starting points. And if we want to do it for specific products, then no problem. So we can make hundreds of different abandoned carts sequences we wanted all for different specific products. So the change that we click on back on the action, they balanced car. And if you see there's a blue colored in blue text change starting point. And then we're gonna go on shopping activity and abandoned cart with specific products. I mean, it takes the same place anyway, but the main part that's different is we click on specific products instead of any. And then we can choose if we want to include specific products or exclude specific products. So we can choose include for this time. And we click on the button. And we can choose any specific products, which is boiler book e.g. and that's obviously some someone who is working with test him for a while. So a book on boilers. And I'm going to say, if someone's put this product in their cars without purchasing, then they're gonna get this sequence. And then we're going to say you choose wait for a time the same as before. And we can also choose to exclude. So you could say, I want this to go to everyone at par from people. Then you click on here. Who bought, who are about to click on the boiler manual. So if for some reason, if you want anyone not to get it, you click on that. But if you want anyone else, just for those people who do want to get it, you can click on include and choose products. Once you're happy with the products that are in which had been chosen, we click on Save starting point. And again, we literally same as nearly every single style points to be honest. Because this time we don't need to add a time because it already has that in your trigger at the start. Remember, we've already said, wait an hour before the stars. So our first trigger is simply going to be an e-mail again. And again, I don't want to bore you keep going over this part again. So all we need to do is again, choose your subjects, choose two. And then you want to choose your template. And then we copy and paste our text from our guide. So we find that for my guide here. So again, we'd copy and paste, put it into a notepad. And then we'd want to copy and paste it again from that ran, but just to kill the formatting, and we want to make sure we add any merge tags ago. So we would go back in here, select Template. If you notice this time, it might hit the templates look a little bit different, which they're recommending. And you will be right. So these basic layouts are extremely different than before because it's adding merge fields based on natural products instead. So this time we're not going to go to save templates and choosing our existing. We're going to click one of the special abandoned cart emails. So you might see what you like. So we're going to click on this first one, abandoned cart. Yeah, we got this one. So you might want to add your logo here. The place. You want to add your text that we've got. We'll copy this and put it into here. So I quite love that title. Forget something, let's keep that. And then we collect, keep spaces between here. So again, don't forget to change some of this. And instead of having the product name here where he's going to have that you left it below us. We noticed that you left the below products because it does it for us. We want to make sure that it's correct. And what this does, we don't have to do anything. We click on this module here. We can choose how many products we want. So you can choose three, you can choose to choose one. Choose two. I mean, in this temporary store that I've got here, this test1, and it has two products anyway. So we're out of luck. And the content-wise is we can choose. It's going to pick out to the products they might have left in there. But if you're sore as more, you can click free. So if they have three products and their cats in the cart left, then we'll leave it there. And style. This is just where we change them like the styling of the web, of the email. Just make sure it matches up with the rest of your email. So we'd say it's Ariel. We might want to make some of this, the actual price texts a bit smaller. You might want to change the price text to a red. So you can change this. You can choose where you want it bold, which way you want it aligned, line-height. Once you've got one, you like you can click Apply to all existing cart blocks. And click Save and Close, which is great. You can also change your titles as well. So you might want your product title to be a bit smaller and even not that small. Maybe a 16 might look a bit better. Change the color of that. And I want to keep that black. Change what font you want. So again, it might look quite cool to have this kind of Korea like, more like a type writer font for this. And just keep things to brand. And then with this button here you notice normally would link to a survey or a web address that we had in our previous ones. This is an abandoned cart specific button. So the text is returned to checkout. And it's Lincoln to our abandoned cart page, which is really cool. Once we've got all that sorted, again, melted and does all the work for us. So this, it picks up the products we had already, which is fantastic. And we click on save and return to journey, which is really cool. And it's the same logic as the others. You know, like we don't need to do anything fancy. We want to wait and send another email. We just kinda say time delay. We can choose a time to wait. And then we might want to add another email. So to say we go after that set amount of time. But if you again, because we might not want to remind them that I've already bought it. So we might say we had an F in here. So like I mentioned, anywhere you can add a plus anyway, so you've got to add an F. You can just click on the plus in-between the two steps and choose the action point you like. So we're going to say after a week, if we can choose our F. So again, we can do it based on if we purchased anything again. So if where's the product purchase? If purchase day is a tweet is within. And we can do since the last email went, which is like a week, so we could say seven days. Then we can have one rule that says it sends an e-mail if they if they have purchased and if they haven't. So again, we might not even want to send an email if they've already purchased because that'll be done. To be honest, I think let's leave that. So let's delete that step. We don't need to send an email for that. But if they haven't purchased anything within seven days, let's get them on it. Let's send them a reminder. So we're going to click on Add a journey points, add inside a time delay. I'm sorry. We don't need to add time to it because we've already added that before, the f. So we can send that straight away. Click Add a journey points, send an email. And we can go back to our scripts. And we can copy and paste the remaining, the remaining content from our guide and scripts straight into our account again. Same as always. Copy, paste that into notepad. Copy it out again. This time. You'll notice we're not going to have the specific abandoned cart you mark as merchant and let's add at once. So we would just choose our generic text and paste that in. So we can paste it within your new template. Click, Save and Close. Obviously edit the generic text. And safer and sounder journey. And if you'd like to send another e-mail on the back of that, we just do add another journey point. Time delay. Your time again. Then you can add another email to the sequence. So just make sure you fill out all the subjects or the content. The great thing is like just like in these tests campaigns I'm doing here. If you do miss anything which is like generic, Mailchimp normally picks up, which is great. So like here, picks up issues with these journey points. So you can go back in and change them before you make them live, which is brilliant. 11. Reengagement Email Automation: So another e-mail we want to look at today is the re-engagement email. So this is sensor customers who they might not have engaged with your energy, your content for a long time. We'll email content. It might not have opened neglect anything for maybe a month or so. And we do a more subscribers. I do know that are expensive to you have to pay to keep the moon accounts such as Mailchimp, et cetera, when you get to a certain quantity. So we want to make sure that they're either applying and interacting or we can maybe an archive them because we don't want to pay for customers who just sat there. And so many people get so worried about pestering email subscribers. But because of that, they just let them sit there for months or years not doing anything just because they don't want to see the unsubscribe. But seeing an unsubscribe is not a bad thing. It just means that if they're gonna subscribe, they're not going to purchase from you anyway. They don't want to know about what you're gonna do, then that's their problem. We want to fill that space with people who want to see your emails and interact with you. So with re-engagement automation, the actual benefits are partly to make sure that, you know, similar to that of an abandoned cart. We're making sure we re-engage people, were making sure we crea, increase customer engagement, improve customer retention, interaction, etc. All the same benefits as that. But it's also a huge benefit to your own cost as well and your own account management. So think about that aspect as well with a re-engagement e-mail. And so if someone hasn't been replying to anything, we can set rules that sends an email to them after maybe 30 days that they haven't done anything. So we can just check they're still interested. Maybe send a few emails. And then I also suggest if they're not they're not respond to anything and they haven't responded or anything for six months, maybe send some automation which says archive them. So Archive, you can make amines, you can just make that customer to kind of dormant. So they won't count as a part of subscriber list. They won't be unsubscribed. But also you won't be paying for them. Also, with this next email, for the re-engagement e-mail, I'm going to show you quickly some of the scripts which might be useful for this type of campaign as well. 12. Reengagement Email Scripts: Now we want to look at the script for the re-engagement e-mail automation script. So the first one, as I mentioned, we just want to get people to let them know you still exist. Why are you ignoring us? A little bit baggy, but we'll talk about the benefits. We want to make sure that it's mutually beneficial for us. You want to make sure they want to be part of this. And we want to make sure that we know they won't be part of it because if they don't, we know we pay him for them to be sad, sad to see. We want to archive them. So we can say subject name, we miss you, brand or at message2, blah, blah. That's the most generic wants to do, but it works. And then we want to say hi scribe name. We notice it's been a while since you last since we lost her from you. We wanted to reach out and see there's anything we can do tell. We know, live and get busy. But we want to hope you'll take a moment to reconnect with us our products services better than ever and we have some exciting updates to share with you. Let us know if there's anything we can do to make your experience with company name even better. So that kind of message, just in case they have some issue which they just haven't bothered saying yet. Sometimes we need to ask to get another way you can do, like to use these efficiently, as, effectively as to also maybe add in some kind of discount to those people. Maybe get something else for free just to see if it entices them a little bit. So interact with you again. And the second one, re-engagement email number two, we have an exclusive update. Maybe send this a few days after. We wanted to follow up with you. I'm providing an exclusive updates on what we've been up to. So we want to add in some of those lists, etc. We think you'll find it useful, exciting, and valuable. Take a look and let us know what you think. This kind of script is asking a bit, asking you some questions, just making it a bit more interactive. Maybe more questions than you do in your other emails. And just, just be interesting to see if they reply. The next one. Maybe send this like 20 days later and set the rules. Only send if they hadn't opened or responded to the last ones. So this is the killer. This is the one that says, If you're not gonna do anything with this, then you're probably not going to any enzyme because this is gonna be one of the best authors you can do and the best discount, so the best services you have. So we're going to say hi subscribing name. We're excited to announce a limited time sketch sound can't read today sale at a company named for the next number of days. So add a bit of urgency in there. You can save X percentage on our services. So create a code and add it to this email. Don't miss out on this opportunity. Take a look. You can also, there may be a might change as an out at the bottom of this. Um, you know, you might say this will be the last of these kind of emails you send, you, cetera, again, it's completely up to you. We might be a bit impatient. We might want to set a different rule that if they haven't opened anything within a year, then you archive them. Instead of 30 days. There's various things you might want to think about. Again, there's no right or wrong way of doing this. And if you have, if you've got loads of empty seats in your subscriber list of MailChimp or another platform, then you might not even have to worry about this yet. Next, we're gonna look up building this. 13. Reengagement Automation: How To Build: And now we're going to build our re-engagement in series. So just like every single one of these others, I'm sure you've gotten a patent of this by now. We're gonna go to automations and overview. And again, we're gonna go from build from scratch. And this time we're going to call this three. And engagements. Grandly was a very good investments re-engagement series. And choose a starting point. So we're going to do this by, again, look on the left-hand side. You go to marketing activity. You see you can send emails based on loads of actions, whereas people who have opened emails haven't opened emails if they've clicked. So haven't clicked if they have or haven't respond to surveys example. And also by contact activity. So when audience feel has changed, et cetera. But the thing is, it doesn't actually have anything to do re-engagement on this one. You have to make your own. So what we do, we're gonna go to popular and we're going to click on signs up again. So you might think this is exactly the same as the standard welcome email. And we're going to choose as always, we're going to send an email. So we add Journey point. When I click Send Email. And we want to go back into our guide. We want to get our texts from here, from our sequence. We'll paste it into notepad and paste it back in. Again, I've got all the subjects they're ready for you to make it nice and easy. So once that's added in, we'll click Close. And with this one because I don't think you really need to add an if else, etc. Because either way, obviously these are people who hadn't been opening those anyway. They open this or not. We still want to drive a bit more attention to those people. So we can still send the follow-ups to do with brand exclusive updates and then even the special sale just for those people. So I wouldn't worry about adding an if else for this campaign. I'll click, I just simply add a time delay for each. So you can add time delay, choose it in weeks or days, hours we're gonna do days. And maybe we do two days. Then add a journey point. Send me an email or text and subjects from our guide again. Once we've written that, add another journey point to another time delay. Let's wait a week as another journey point. And this will be our final email, the series, where we will want to send an offer. So you go into your your website, copy and paste the link of the office you'd like. And we want to put that back in that last final email and close. So before there's another important part which I forgot to add is of course the 2s is to add a delay and also add a choose if else condition. So we want to add a journey point and we want to have a time delay. We want at a time delay of so pretty good amount of time with this. I reckon. We probably want to wait six months for this time delayed to go into play. So that would then mean is how many monsters cities were. Let's say it's when t 26. And then we want to choose if else condition. And we want to say campaign activity. Any that's not open any campaign within the last three months. It they're not open anything in the last few months. It probably gives us a good idea that, you know, they probably not going to open anything. So we might as well try and send in the series to see if we can entice them. So what this is saying is, after 26 weeks, after they've been added, if they have not done any activity in the last six months, then we are going to send them this email and then the follow-up emails throughout. Once that's done, click Continue, and then that will go live. 14. Post-Purchase Email Automation: So last but not least, we're going to look at the post-purchase e-mail automation. And this is just sending an email as soon as someone has purchased an item from you. Once they've already purchased time with you now, they're gonna be on a bit of spending hype and they might want to just upgrade or go again. So this is why we want to do a post-purchase e-mail automation. So some of the benefits improves customer satisfaction. It just shows that you've made the effort to confirm that they've made a purchase, you might wanna provide a bit more follow up information about the purchase, any news about the purchase they might need to know. And this also increases customer loyalty with that and retention going forward. Upselling opportunities is a fantastic, I mentioned it's a fantastic time to upsell some of your products that you might have, especially products that might relate to the product they've just purchased. Sometimes products which might need a top-up of something, e.g. if you were to sell fire logs, and then in three months later, it's February, those fire logs might be going through quite quickly. So you might then want to set automation to then follow up in three months and send them a little nudge to buy more. So that's also where a post-purchase e-mail automation sequence can be really helpful. So you can choose if you want to be for a specific product or for any products from your catalog, email marketing is just a fantastic cost-effective solution. And it's even more cost-effective when you're not having to sit there and type everything up yourself. With these automated emails. It's personalized to the customer, and it's personalizing what product that actually purchase. So it's a no brainer that is going out automatically. And it's a little remote salesperson for you. 15. Post Purchase Email scripts: Now we're gonna go over the post purchase e-mail automation script. Just that all of these, these are very nice and simple messages. You can make these as even just having like one sentence with something really basic, generic and having all of these automation play in place, It's honestly makes such a difference to yourselves and also to a time. So the first one, we want to send that out straight away as soon as they purchase something. We're going to say thank you for your if your order. Hi subscribed name. We wanted to take a moment to thank you for your recent purchase with company. Now, we're thrilled to have you as a customer and we're committed to making sure your experience with us to smooth and enjoyable as possible. If you have any questions, concerns about your order, don't hesitate to reach out. So this is just a nice, warm, It's thankful message. Just to show you care, just to show a bit of that. You'll think you consider the customer, make sure that they're happy so they can contact you. There are any issues which will help with your review is going forward. There's nothing worse than someone buying, selling like, and then not being able to communicate with anyone to complain. Also people who sometimes likes to give praise to, so they might want to contact you for that. Let's hope so. Then we might want to say a few days later maybe to one day, depends on you and what your customers like. So we might want to send some automation based on when the product is actually dispatched with Mailchimp. So we can say so when you're selling products, e.g. on a Shopify or WooCommerce. Those kind of emails all the time are done for you. So it normally sounds kinda like a dispatched email. I'm like a receipt email, things like that. But you might also want to add it into motion as well. Or you can add this text into your WooCommerce or Shopify receipts, e-mails along the lines of we wanted to let you know that x i's them is on its way. Here's your tracking number, etc. In the meantime, here are some tips. So you can talk, you can get them both talk to each other. So we can always say, if a product is dispatched, send this email, and instead of sending this two days later, we don't want to send this. If it hasn't been dispatched. We can set some rules out which says Send when that contact person has been sent at marked as dispatched. Just you don't want to start sending the wrong e-mail. Is that people one of those I think one of most important part of the post purchase e-mail to mention is letting customers know that they can get in touch and leave reviews about their experience. So number three, how was your company name experience, high subscriber name. We hope you're enjoying your company name. Purchase. We're always looking for ways to improve and we'd love to hear your feedback. If you have a moment, please take our survey and let us know how we're doing. Your input is valuable to us and it will help us continue to provide the best products and services as possible. Thank you for your time and support. Within here, you add a link to your Google review, your trust pilots, even a contact form. So what you can do is either link your button on your call to action on this e-mail to one of your review links or maybe a contact form. Ideally want to get to review links if you're competent in products anyway, because you want to build up those reviews as much as possibly can to pull that credibility. But a customer alone is going to be so happy just to hear from you. So I strongly recommend adding one of these to a sequence. 16. Post Purchase Automation: How To Build: So finally we want to build our post purchase series. So to do that, we're going to go into automations. All journeys choose. We're gonna go to build from scratch, sorry. Same as the other, same, same as the other ones you've done. And we want to call this post purchase automation. We start building the starting point this time. We want to then we have looking like popular. We've got these options. Again. We already have it here, which is great. So we've got one for buys a specific products which says send coupons for similar stuff. Set up an email series educator contact about our products. So e.g. you might reasonably might want to use one of these. You might have a product which has for online workout. And so if someone buys specific workout, you want them to receive an e-mail with a Zoom link within for that workout. Other ways could do like you want to send. A follow-up email is based on certain products. The one I mentioned earlier, if someone bought some logs for firewood from you, And three months later you might think they might need some more of this. So you might want to then schedule an e-mail to go three months after they purchased, to send an email to try and get them to buy more firewood to top up. It'd be like Do you need to top up? How about by more firewood? Or it might be a problem which is like similar to it. So e.g. a, lighter or something like that. Or we can literally make it more generic and be based on any product. So to do that, we've gone shopping activity. And here you've got the option for buyers any products instead. So it all depends on how many products you have. How much the products vary. Whether you want to choose an option for buyers. Any products are one which is for specific products. So for things like online courses. So for me a lot about setting a course and automation, I would probably want to have an automated e-mail based just on that products. But again, if you're just setting setting items of something, but if you're selling products which are more relatable to each other and you don't really need to have that much information about a follow up, whether it's just the purchase of paper, e.g. you might want to just click on the buyers any products. Again, you can change this anytime. So if you ever want to go back, you can click Change starting point. And you can do it based on bias specific products instead. And then when you go on that product, so you can scroll down and you can choose which products you want to pick. So because this is connected to or store, it, finds every single product from there and it just picks up the price everything automatically. What I will do, I actually will add two videos below to show you how to connect to WooCommerce store to MailChimp, and how to connect a Shopify store to MailChimp. Just to make sure. I know these. Sometimes it changes the ways There's done, but hopefully the MCU videos are helpful. So the way I'm gonna do it, I'm gonna do it based on one individual products. Because I think this is where the best way to go. I think if you really want to automate your business, your best to have automated emails based on, for every single product you have, you want to make this as bespoke, as personal as possible. Because a lot of the time your Shopify all commerce will send the customer receipt human anyway. So they will know that you've bought, they bought it from you. But we want to have a bit more information about it and try and up-sell. So we're going to click on Start. Now we can see the trigger for this is if a contact buyers, a clean newsletter, Oedipal merchants template from the store, shelf waters. So if you want to change that, you can click on here and change the products e.g. but we're going to keep that. And to send an e-mail, we go the same way as we always do. We'll click on Add journey points. Send email. We want to add in adding the text from our guide again. So we're going to go to our guide and we'll scroll down to the bottom. And we want to go to our post-purchase. So we wanted to take a moment to thank you for the roots and purchase, et cetera, et cetera. So you can copy that text, go into the newsletter, into the Notepad to clear the we go into the Notepad to clear any of the styling on that text. And we paste that in to our Mailchimp. And we can keep doing that for 3 mi. So. We go back in here. Once that's done, we can add a journey point. We can add time delay, maybe two days. Depending on the product, you might not even want to send anything more than one. It's completely up to you and it's completely up to them what product you have. If you have something where you're short like a subscription, then you might want to automate loads of emails on the back of it. Or if they're downloading something like a guide, then I'm purchasing that and then you might want to send them automated emails in the back of it to then try and get them to purchase videos, et cetera. It's completely up to you. There's no right or wrong way. And I might add a few more scripts based on post-purchase automation just to kinda give you more of an idea for a generic one. We do have that here. So normally recommend just one of them being more of a thank you e-mail. The second one, talk about a few more tips around the products, and then a third one, maybe try and get them to review. So I don't know if you have a review sets up, you're ready like you, I recommend using Google. It's free, easy. It's reputable. People understand it and know it. Trust bile is also a k as well. But if you do, I recommend just getting the free version because it gets extremely pricey. And if you want to send an edge, you want to send an e-mail for people who buy like a certain selection of products, then you're probably best or change your starting point to bys, any products. So shopping activity by as any products. But then we can change some of the more specific so we can click on get specific. We add some filters and we match. So it has to match. We're gonna click on all. So basically it's there and they have to match all of these conditions for them to get this email. I'm going to do any actually, because if it's a category, so basically if they receive any of these, any vapour, any of these products, they're gonna get this email. So now we've chosen any, we now have to pick which product they bought. Products purchased. There we go. So products purchased is and we can choose what a newsletter, great. We can now condition. And now we're going to say product purchased is cells template. So it's saying here on the left, match and conditions. So purchased this or purchase that. And you can add another one. So we can say, or purchase, post-purchase is foil a book. So you can say Save. So if you wanted to do and all that, I basically mean, they'd have to purchase all of these three to receive that. You could do that. More post-purchase automation you could do. You might even wanna do conditions based on price. So e.g. you might want to say, and amount spent in total is more than 300. So that'd be that you want to send emails specifically to those who have spent a fortune with you, which should be, which is always nice. So you might want to then sell them. So really top program or products, or maybe even give them a little thank you. Give them something free just to show you that you appreciate them. And that's all you gotta do for this automation is really nice and simple because it's all connected with your WooCommerce or Shopify online store. It order syncs across perfectly and you can do any follow-up actions on it. So again, based on how much they spent for any specific products, it's fantastic. So if you do have an online store, It's not connected to a male chimp template. If you have an online store and it's not connected to a platform like Mail, Chimp or Claudio, et cetera that are honestly, I highly recommend you do because it does so much the work for you and you can just be chilling and hopefully that money will be coming in. In the meantime.