Google Business Profile| Create | Verify | Optimize | Businesses | Online Grandpa | Skillshare

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Google Business Profile| Create | Verify | Optimize | Businesses

teacher avatar Online Grandpa, Digital Marketing/Google Ads Expert

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Introduction To The Google Business Profile Course

      2:02

    • 2.

      What is Google Business Profile

      3:59

    • 3.

      Benefits of Google Business Profile

      9:14

    • 4.

      How To Add Your Listings To Google Business Profile

      9:43

    • 5.

      Adding Your Listing To Google Business Profile

      21:21

    • 6.

      Verifying Faster on Google Business Profile

      4:53

    • 7.

      How To Use Google Search Console To get Verified on Google Business Profile

      9:20

    • 8.

      How to Verify Your Google Business Profile With Video Call

      3:47

    • 9.

      Off-page Optimization of Your Google Business Profile Listing

      2:30

    • 10.

      Geotagging images For Better Optimization On Your Google Business Profile Listing

      10:07

    • 11.

      How To Connect Your Account And Website to Google Tools

      7:36

    • 12.

      NAP Accuracy To Optimize Your Google Business Profile Listing

      5:17

    • 13.

      Getting Reviews, And How To Use It For Your Advantage

      7:04

    • 14.

      On-page Optimization Of Your Google Business Profile Listing

      16:04

    • 15.

      On-page Optimization of Your Google Business Profile Listing

      5:39

    • 16.

      Weekly Updates To Make On Your Google Business Profile Listing

      3:57

    • 17.

      How To Read Your Google Business Profile Listing'sInsights

      5:34

    • 18.

      When To Expect Results

      1:11

    • 19.

      How to Handle Multiple Listings On Google Business Profile

      4:09

    • 20.

      How Long Does It Take To Be Verified

      1:32

    • 21.

      Conclusion

      1:08

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About This Class

How well will your business grow if you had a sure and easy way to generate a reliable and quality stream of new leads and customers for your business online? 

If you are looking to know how to use Google My Business (Now called Google Business Profile) then this is the only course you need. 2+ hours of presentations from a 7+ year marketing agency owner on how to turn your Google My Business listing into a customer generating machine. Learn everything you need to create, verify and optimize your Google My Business listing for better rankings and conversions. 

This is a step by step guide on how to use Google My Business as the ultimate marketing tool for your business. You will learn dozens of tricks and techniques to optimize your Google My Business listing that most of your competitors are not doing. 

Is previous marketing experience required? No, previous experience is not necessary, all you need is an active gmail account and a can do mindset to get started. 

In this course you will learn: 

• How to create your Google My Business listing 

• How to verify your Google My Business Listing

• What factors rank your listing higher in the search results and how to optimize your listing for higher rankings 

• How to make your listing stand out from competitors so customers choose you first 

• How to understand the Google Insights report

• Common questions about Google My Business and how to address them 

Optimizing your Google My Business listing has enormous benefits: 

• Better rankings and visibility in the local search results 

• More leads and sales for your business 

• Build more credibility and trust with potential customers 

• Can easily be managed with just an hour a week 

• No need to hire an expensive marketing company 

What do you get when you enroll in, "The Google My Business Masterclass"? 

• Lifetime access to the course and all future updates 

• Get your questions answered by Online Grandpa 

• Group Forum for questions and clarifications

Who is your instructor? 

Oluwabamise Alade has been providing web marketing and consulting services for small businesses and franchises since 2016. He is the founder of the Online Grandpa Digital. He has worked with multiple business to create high ranking and result getting Google My Business profiles 

Who this course is for: 

• Any business owner who wants their Google My Business to generate more leads and business for them 

• Marketing professionals who wants to learn how to master Google My Business for their clients

Meet Your Teacher

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Online Grandpa

Digital Marketing/Google Ads Expert

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Level: Beginner

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Transcripts

1. Introduction To The Google Business Profile Course: Hi, I'm Michelle ID, the online grandpa. And I am a digital marketer. I've been doing this for over thing, yes. I have been a Google expect for over five years now. And I have yet to teach you how to use very important Google tool as a business or not. And as in marketing, extract. Now, that tool is Google, My Business. I am here to teach you how to create very fry and optimize your Google My Business account. We are going to be going through a lot of things that will really, really help you in optimizing your listings. And we also didn't dashing into some other tips that you can use for your digital marketing journey. This is going to be very lovely, right? I'm going to be taking you and the hand. I'm going to be showing you step-by-step. So it is not going to be theoretical, it is going to do practical, are going to get our hands dirty. I'll take you through the creation, the verification, and your optimization. And with this course, you're not just going to get the course. You're also going to get the opportunity to join a group with like-minded business owners. And you will be able to ask your questions on that group. Isn't that wonderful? And so many more you're going to be able to download some materials and even future of the year, understand. And I know you're also excited as I am for us to take this wonderful journey. Once again, I'm only Robert Michel ID and welcome to the course. See you in the next video. 2. What is Google Business Profile: What we are doing in this first part of the costs is you can use Google, My Business to make your business better. Now, in this course, I'll be using these words interchangeably. The name of the platform was used to be Google, My Business, but now it is boo-boo business profile. So when I say Google My Business, some people may resonates better with it. And then while for the newbies, my resonate better with Google business. But for us, when we're using that name imperatively, that you want The confused when I use it, but I will make sure I tried to use the new name MO, which is the Google business profile. In this module. One of the things we're going to be looking at is what's Google might businesses, the benefits of Google, My Business? And some other things to start with. I'm going to be teaching you a month we ODU and denied to create it and to do some setting. Sewer goods were doing so much in this course. And I am so happy to have you on board. So let us start with this. What is group who might business? Or as it is the code now, business profile. What is Google business perform? So let me explain it this way. Who Business profile is it free to from Google that helps business owners manage their online presence across Google's such entity. And it's growing portfolio of utilities. Now that's a very technical finish on so let me break it down. Have you seen those times that you search for lookup businesses on Google Sites. And then some businesses will pop up. And then you see some names. And some businesses that are mostly around you or in your city. Now, those businesses, locations under Google business profile, what those businesses have done is they've been able to take advantage of that and they've been able to put their name on it. So when people search for what they do around their cities, it will come up. That is Google business profile for you. So it is a platform where you can list your business so that people around your vicinity can see you. When the set on Google. I'm sure you knew about Google says, you know everything about it. I haven't written it down. And to deliver at which even for people that don't really know much about this, he can't get it because my goal is to make sure anybody that listens to this can actually use whatever knowledge they get for me to promote market is that it is ankles. Now, you need to understand that Google, My Business profile is free. Because it is free. Etas. You don't have to really pick anything you to get the best out of what you are doing. It at so many benefits, actually, it has so many benefits. I want you to be talking about the benefits. In the next video, I'm gonna be showing you some of the benefits I'm not going to expect. I'm going to be explaining why they are very important. Your business. Welcome to this journey because we're going on a very long journey and a very technical journey. But what I am going to show you is at the end of this course, you are definitely going to be a goo, goo. See you in the next video. 3. Benefits of Google Business Profile: Welcome back. Now let's talk quickly about the benefits of Google My Business. So what tends to be talking about some benefits of Google My Business, die you need. In the previous video, like I said, Google, My Business is free. It is free of that and you do not have to be anything. So access it. And that's the fourth benefit of second benefit is Google My Business in a week compliments your website. It doesn't replace it, and it doesn't render it useless. What it does is Google, My Business actually helps your websites to also show when people are searching. For example, what, what do I mean? What I mean is when you optimize your Google My Business to a certain extent, it will be, you've connected it with your website. It'll be easy for people to get through to your website through your Google, My Business. As you are doing SCU, making sure your search engine optimization on your website, meaning whatever you're doing or your website to make sure it appears on top such when people are searching for is related to your businesses, if you understand. So when you do SEO your website, and you also optimize your business or Google My Business profile location. Listen, what he does is eat will help your people to get you to you, whether to your website or Google My Business or Google business profile. So what this does is it makes you have more than one option. So it compliments the work you're already doing, your website. So for example, let's say people around your city as searching for businesses, the ability to use AI, you've optimized your Google business profile properly. What it will do is we'll accelerate the extent at which people can actually see your business. Instead of normal business. Seo that maybe you've not been able to rank and all that. It is easier for you to rank on Google business profile for your business issue, especially for leukocytes. Leukocytes, meaning people around your vicinity and people. It's easy for people your city, you are sure that your business profile or como, when it comes up, it can easily click on your website link or call or directionally to get you to you. As soon as you keep optimizing your Google business profile. One of the things it does is also the fact that it helps your SEO because Google will be able to pin down what you are doing on your website even more. And the algorithm, the way words, we will notify the fact that you are actually also doing this and you've been getting reviews on your business profile. So the way it works is when you put your business on Google business profile, you are also helping your website to rank. Now, the next step is information that Google business profile allows. For example, you can see that you can put your address, you can put what's your business is all about. You can put your websites people. There's actually a place where people can actually send messages to you. Just act it touch of a button. So what they just have to do is sort the boats in and then they can easily interact with you. You know, most times when you're trying to get customers and data searching on Google, you saw your website, they tried to click on it and know that it also network server. I know that you might lose a lot of customers in the process when you have your listing on Google, My Business profile, one of the things it does is it can easily get people to click your number, send the message, and then ask for direction. You know, it makes it easier for you to actually connect with people because of the information that you can put on the listed. Now, one of the things that Google My Business is also an API to do. Well, because of all the features have been talking about, is the fact that you also get more sales for me. You get more visibility, you get more connections. Financials in the fact that you'll be able to connect your loop visual to adapt tools like DuBois, which we're still going to talk about a situation whereby you can actually run advanced to people as such in full physical stores. A physical location and businesses that are related to yours, even if it is not physical, as long as they're searching on Google Maps or searching on Google business. And we will set, and you're looking for businesses around the SET. Eats can easily, so you can easily run a Google AdWords towards it when it is connected. And then because it is also connected to your website, like I said earlier, it was your website to read and the SEO to get better. You understand, in a way, gives you a win-win. When it comes to Google platforms, it makes it easier for you to do a lot of things. Become put your photos. You don't put videos. You can put pictures of what you're doing. And then most importantly, which is the last benefit I went talking about. You can get satisfied with views. You know, most times when people see reviews online, sometimes they think this is probably dope, but every day got some people to write it. I know that when people see Google reviews, they know most of the times they are not doctorate actually from real people. So one of the things you'll be able to it is certified TVI views of your business, which if you're doing it with business, we really help you. For example, if you have a hundred, two hundred, three hundred reviews of different satisfied clients, nobody will be able to say, I don't trust that business that we will make them not ask so much questions, but just looked at the reviews and the results show off what you are given to them. So if you have a business, it is win-win for you. One of the things we're going to be doing in this course, like I said, is I went to be you and the land. And I am going to be showing you how to use these tools. What we're going to be doing. In the next video, ease out. We're going to start building our own Google business prefer. And for people that already have, you can steal followers on it. But if you've already beautiful business profile, jumped his videos because I am going to be sharing some things on what you're supposed to do an hour, you're supposed to do it. If you're not following me on exactly what I am, butene, those profiles, you may actually miss something, so I don't want you to miss anything. So I want you to follow through on those videos. They're not going to be too long and too short for I want you to follow as I am, as I'm building on this course. You will also be able to learn everything you need to link. Some of you might need to go back and add your leasing. Some of you you have to use it from scratch with me, don't worry. What went through with these one of fat yada. And then if you have any question, make sure you go to our Facebook group and drop your questions and there will be answered as soon as it is seen. In the next video, we're going to be looking at how you can check for your Google, My Business profile listing, it boosts item, might've added it to Google Maps, or you're going to add it by yourself. So that's what we're going to be doing in the next part. See you there. 4. How To Add Your Listings To Google Business Profile: In this video, we're going to be looking at how you can look for your business on Google. To be sure nobody has actually added your business with Google business profile or Google Maps. So we're going to be doing to defend set. So we're going to open another tab and then let's add. Okay, so I'm looking for Denali ohms. That's the name all going to be working with in this course. We're going to be seeing if we app that already. And then you can, you might have to put the location that you're working with, are willing to put Legos. I want you to also do that too. I want you to check for the name of your business and see if you already have it. So for example, for this name, you can see that it's showing that it has already been linked and registered. And that's because I am using this for the training. But most likely when you search for your location and your listening, most times it's IDA issues and then it's like you need to claim it. So let's do a random search. Let's say a name. I'm trying to think of a random name. So let's say just dead furniture. Legos. Brought out the following. See furnitures, the true furniture. Look deep into it. Most of these listings are ready clean. One of the things to show you is whether it has been claimed or not. So now I'm going to be showing you another way to do this. This is the first way. So if you see, let's say for example, see funny, chose, ease your listing and you see that maybe somebody would semidefinite. I'm already added the accounts. What you would do is you put to these, you come down, you see suggest and I did on this business, which means nobody has actually claimed business. But see, what you can do is you press on this business suit or you can start. If I click on this business now, it's going to take me to, okay, so it's showing it at the profile already been claimed. So if you are having this issue, Let's say for example, your business profile as AD been cleaned by someone else, will have to go on eight different routes where you have to send emails. I have to show evidences of divisions, why issued. Give you the business profile. So you might have to show your CAC document, your business documents and all that. But most times, Let's check another account. Try this. This one has been trying to look for look for an account as not being laid. I'm I'm I'm trying to take you to all the Sudan. You can search him for yours. It will be easy for you to see what exactly I'm doing. I'm trying to make sure, as you can see this now, it's clicked. As you can see, I clicked on one name, which as not being so it's saying that it will be there. And I click on this business. It took me two. Um, I need to know if I'm actually do you notice business all I just have these management. They're probably going to ask for some themes from me. You understand. In this process, if you can see your account, you just have to do is press manage now. As soon as you press manage now, going to take you. This way, you can choose out to verify your location. Most times. For location-based, SGLT, physically look at physical locations and locations that have already been added. On boo-boo. What it does is it's only provides just one option which is the postcard. By post. What postcard by Postmates is going to send the code to you. Most times they say to take 14 these spots. Effect is the could never arise. So it never comes because of the idea of style issues and all that, it never gets to you. So you can see when we use that for verifying your accounts. But that is the reason why you have this course. And I'm going to be showing you how you can use different methods to verify your listings in new time. In no time, as long as you didn't know if that listening and you have a website, you don't have appropriate. Been able to show you how you can search. You can also go to Google Maps, but by moving your phone or you can search for it on your PC. Then you can such for your business. If I search for this on Google Map, is going to show where he showed that these x's. So if it didn't exist, it would have shown me. This way. It will say, oh, Addie, missing place. You understand? Now, let's go back to this. So this is for the people that already have the allison showing by the app no, claimed it. The next few videos when he found when he when we get to that place where we have to claim Alice since I went to for showing you what you have, exactly what you have to do to claim. Your list is going to be showing you ways to go about these out to claim those particularly steels. But right now, the next thing that I want you to do is for people that list, since nobody has tried to add it, go to Google Maps. We're going back to the Bupa maps, become Google Maps. You can see what I did here. So you've placed the menu and then you scroll down and they use the add your business. When you add your business, it should take you to this place where we're going to start the journey of creating business profile. So this is what we're going to continue in the next video. And I want you to join me business already. You can also join me on this because this is important. We're going to be able to do so many things and I'll be able to explain so many things in the next video. So I want you to join this video and I hope you already gaining something already. I went out to you as excited as I am because there's enough I'm ready to share with you with my wealth of experience of over eight years in this industry, I've been able to lend to many things by accident and by training and by learning. So I'll be able to share all those things which you see in the next video. 5. Adding Your Listing To Google Business Profile : Welcome back. What we're doing is we're going to be adding our listing to Google, My Business profile. And like I said in the previous video, what we're going to do is to come to the far-left where this, um, I knew I wanted to show it. And then you click on it. Then you scroll down to add a missing please, or add your business. So most times because your business, it's not just the place where okay. Maybe you notice there's one. Did you notice the business somewhere? You want to add it, that's different, but if it is your business, you'll click on your business. It has been to take you to this. Then we will go on from here. So overwinter be doing these problems with creating our own business profile. So we're going to be releasing the business. We're probably talking about the fact that you're going to be greatly by yourself. And I'm going to be taking you through the step-by-step process of out. Did that. Now, let me explain something before we go forward. And that thing I wanted to explain is called the query. See, now what is the NAP accuracy and API accuracy means name, address, phone number accuracy. Now, what it means is your name, phone number, and address must be accurate on all platform on the Internet. As long as it relates to your business, it must be accurate with it. So for example, let us see if your business name is p by schools salary. Now, for example, using API by SQL Sattler, your name on Instagram should be API-based. Who sat alone? On Facebook? Api bicycles alone, your website, you'd be happy by Fu Saloon.com. And then your business proof profile name should also be happy by SKU salary. This is very important because this will not totally help you with your verification process. It also helped with the optimization. These will make your verification goes smoother and easier. I need to also help us get the desired result when he comes to optimization. To get these rights. Whenever it means I advise people to do is it's always good to open the website. Your websites now, all your Facebook page or Instagram page, the one with the correct information you want to use. I always advise that you open it on one side. I'm going to open website right now. The websites down in this Google, My Business. For. So make sure you have all the information you need and they are consistent with all the older information you up on. Their platforms. Don't forget that. And for the people that already have a business profile, this is also very important. So you might need to add some things. I'm going to emphasize this when we talk about when we talk about immunization and all that. So I'm going to be mentioning these and I'm going to be expanding it in a different way. But this is also something. Issue. Really want me to start with the name. What this we're going to start. This is the name of the business wants to create and the business category. Now, when it comes to business category, you might need to type sum and check for the categories that you are. The DNA about it is you can always add all these things later. Or, um, anybody if you get it right. First strike for the business. I want to open it a digital agency. So I went to try to set in-between SE but can't get agency. There's a designing. But we don't see. As you can see. So let's see if we can get websites development. Website design, that is web hosting company, but no. So let's look at internet solution methods and services. Well, it's a little bit close. Doesn't encapsulate within that. We want. So what we can just use your agency. There's another VPS, easy. Now, what am I taking you through these? Now, why I'm doing this is some of you are business is in different industries and different niche. So you need to be able to select the most, not most likely. You might not get the most accurate name. You can actually search for something elite to beat close to what you are doing. Some people might get it easily bored because the name we call our businesses over a year. Except for him, I have any to beat of change in names for most of the times they are the same, but make sure you choose the business category that is actually close to what you're doing. So in this situation, and we'll select Internet marketing service. So I want you to select your business category after you've done that. Kind of person that likes to read timestamp on the steps of service privacy policy, you can open this window and check it out spot. We're not going to touch that. No whatnot. So we're going to move forward by pressing Next. Now, this will take us to where it was asking us. Now, this is a very crucial question. So it's going to ask you, you want to add a location custom mask and visits like his thought, or an office. Now, let me explain this to you. Business profile as to watch us. So if you don't have a physical store and you must lead to delivery and all that. You don't need to select that you have a physical store. Or if you have a physical store selects that you have epicycles though, if we went out with physical store, you press know. If you have a physical hostile by CSO for people to have digital services that doesn't really require people to walk in. You press no. But if you require people to walk in like a restaurant, a sudden boom, a school, anything that would require you to work in the press? Yes. The process going forward, it's not different, but it will help Google to classify you and also classify your very efficient process with the press New and then move forward. Now, the thing about this is if you pressed yes, The next option would be for you to put your address bar because I press no. So it is assumed that I have a physical location. What they're going to give me weight to wait, do I serve my customers, Sue probably the areas around where I sat Microsoft in this situation, I'm going to put Legos, Nigeria. Nigeria, Canada does. It cannot boot. Let's keep it that Lagos, Nigeria, you can always add these later. Because of verification, it's important for you to keep things simple. At the beginning, when he stopped within a Buddha. And all those other cities that were in your country, you might end up having issues with your verification. So let's just make it Lagos, Nigeria for now, and then we can move forward later. We're going to do Nice press Next. For the people that selected physical. Dan. You're going to be putting your address now, pressing X, a step is the contact for number tacked on omega. Now, remember that all these information can be changed later. So don't be too worried. You understand. Just know that you can change all this information later when you need to change it. Let me you're going to put your full website address here. Makes sure the website address you put in is in the name of your business, is in the name of your businesses is very important. For our verification process is very important. Please don't forget this. If you don't have a website. Because of the kind of cost that we are doing. Because boo-boo ads and Google Analytics, I will suggest that like I said, that the beginning of this course, you're going to need a website to let me know. If you don't have a website so that I can recommend a plug for you to get to you. Functioning websites. All the purpose in itself. Want a basic website. You're going to get it. You want a complex websites. You'll be able to get it. So let me know, make sure you get in contact with me, even me, the API before you continue with this course, it will really help you to have a website so that you can do all these things easily. As far as the PTO website, press Next. Now, going to take us to very vacation. Now, what I want you to do one now. I don't want to put your mailing address to verify. Now. What I want you to do these press verification, verify later or signaling to verify it wasn't going to put our address and all that spot for now. Don't put the address because what this would do is as soon as you put your address, you're going to see they're sending a postcard. You get to take her out what it is for most types. Those postcards never gets down here. Well, that's, you know, that countries it might be need to be linked to. So it's always better to explore that verification options. He had said sorry, expressed verify later. Now, the next step is you're going to be adding your services. So some of the services we perform, the air wants me to select which the company does. We can put custom services like this so you can add custom services to it. So what IS services? What are the things you too? Because that adding them. So like for this website, That's good thing. Up names. You can add as many as possible as long as the positive class II 120 word. When you're done with that. Next, we're going to go to the next page, which is the business hours. So you can select when you open and close so you can decide what this we just put 24 hours because it's an online business. So if you have a specific time, you can be 89 PM and all that. So you can select that for each of these to get the best of these videos. Then press Next. Now, this is getting to the end of this. I know during this might be boring, but decided things we need to do to get the best result out of business profile. Now, for these most I always encourage people to select the option of accepting messages because it makes it easier for people to connect to you. If you might not be able to take the poles and then the network and everything my neighborhood through. It always better for them to leave a message if they can't. For you. Select Yes for accept messages, quotes. If you want to be replying messages, then you switch it off. But I won't recommend that. Prince net. So the next thing is to write our business description. Make sure the business description your writing is also clues or the same with the business description or new routes on your websites. Don't forget that. Make it seem business description Eurotunnel website, I'll make sure it says no more than 750 words. Let c be shot it to be presets. Let us move on. The next step is to add photos. Now, these steps, you can see I had more photos or movies used later. For now. You can just study field that you want. That's not what I'm talking about. So if once I add a photo or yourself do is press, Add Photos and then we select from your computer or your phone. You can select this. Now. The thing is you can select any picture for now. But in the subsequent videos and we'll be showing you how you can add tag into your photos. Now, what does that mean? What that means in every picture you take on your phone, your phone is actually select in the location at which it was taken. And Google algorithms carry on with that too. If you have pictures and we put it that you pack your present location or your business profile location. It will help optimize your accounts. Even Mozart going to be showing you how you can do that. So it will look like all the pictures you're approving are from the exact police diagnosis transacting business, even if it is not showing you how to do that. To move on. Now when we are done with this, next step is we show, is or uses that advertising on Google. We're going to be talking about that. Are you can advertise which your Google business profile of what now? I want you to press skip. Yes. So now your business provides almost ready well well, maybe. So what we're going to do is press Continue. And they need to take us to the space, which is your business profile manager. Now of course, it's showing that verification needed. So many things. You need to add it by minute to date. So this is how your business perform manager looks. So according to Google, actually, you can now directly at your boop. Boop is as profound Google Maps, but you can still use business profile journey for people. Just want business profile of all people with multiple business profile. Use TB, using your manager will very soon. They're going to limit you put just one listens to leukocytes about the fact that it'll still be the same thing when it comes to editing and optimize it. So I wanted to believe you're ready at this point. And I didn't not lose you at any point, but if I did, make sure you send a message on Facebook group so that we can put you two on what you see in the next video. 6. Verifying Faster on Google Business Profile: This next video, we're going to be looking at how we can use Google Search Console to verify our listed. So if you've been following me, you should be at the point where your account is requesting verification, so it should be able to see something like Barry verification needed. Then they verify now. But in the previous video, what I said was Don't click the send mail now because we are going to be using another option. And the reason why I said, you should use sending of a meal, especially in Nigeria and some other African countries, is because you might actually find it add to get the letter or the mill that's supposed to be saved three. So it's better to use older, faster methods. Now, this method we want to use is making sure we can use Google Search Console. And then I'm connecting the Google Search Console to your website. As soon as we do that, we automatically right, is that the ownership of that particular domain, which also gives us the ownership and verification that we need for our Google, My Business profile. The first thing I want you to go and do is to search for Google Search Console. When you get to Google, click on Google Search Console and then click on Start. Now, He's going to request for the domain name you want to domain. You want to actually put, I will advice that. So if you're working with subdomains of URLs, find where you're working with a particular URL. Just copy the URL and then paste it. For people uses subdomains. You can add it subdomains. While the people use the exact URL, you would put it in the second column. So press Continue. Now the first thing is going to check either verify that. Well, of course we're not. So now the next step is going to be showing you waste by which you can get verified. The first step is to upload an HTML file to your website. You can check here for full details. So let's just open that. Then. You can also associate a DNS record widths, Google. Now, this is the one we're going to be looking at. Associating your DNS record. Which Google. Now, I know this sounds strange to us. Sounds different way. I'm going to walk you through it step-by-step. So first step is to know your domain name provider isn't good ideas in name cheap. And because that will help us to know where to access your Sue, the pilot. Now, it didn't is if you don't want to do all these, you can give this to your website developer. Do well, if you want to have some fun, you want to do a little bit technical. It has do this together. You understand the first step we'll take is to copy this. And then we go to cPanel link. Now, it might be different in different cases where you can ask your website developer for your cPanel link and login details. So let us go on. 7. How To Use Google Search Console To get Verified on Google Business Profile: So here we are. How we can connect website to search console and why that is ancestries so that it can cause gets a Google My Business and he seemed verified quickly. So what we're going to be doing in this video is to make, is to confirm the fact that these websites is our prefer Etsy. I will be verified by Google. So we're going to be doing is we're going to see how we can verify our websites on Google Search Console and the importance of disease. As soon as you verify it, then Google sure, that you know of that website. And it makes things easier for you to do. And most times, if not all, the time, your Google, My Business listing gets verified almost immediately after connecting it. What we're going to be doing now is you're going to write the name of your websites here. Let's start from the beginning. In this video. We're going to be looking at weekend connects our Google Search Console URL, and that's our cPanel. Why this is important is when we connect it and we verify that we are doing of the of the website, we will be able to show Google that we actually the owner, Dan, name and location, and it makes the location gets verified almost immediately. So the first thing you're going to do is you're going to put your URL, WW dot, whatever your website is. Now you've press Continue. Then it's going to take you to a page where we have to copy a link that's signing into the domain name provider. Then we'll copy this link. Then we put it in to the DNS configuration. What we're going to do is you go to your final, I'll get you a simpler now is defended depending on your domain ownership. But most times you just have to do is push the WW dot your website.com slash cPanel. Most times it will take you there. But if you have a different domain name provider, you can ask your website developer to get this done for you. All. You can also reach out to us and we can get this done. I knew it be more. I'm going to show you and teach you how to do it. It's actually very easy. You can do it by yourself. So what you're going to do is you're going to go to the cPanel, your website, slash a seed pi now, then he took bring it, take you to where you will login. And then when you login to bring you here with your details, and then you come in. When you get here, all you just have to do is search for T and S. Search for DNS. You answer these, you click on the Zoom editor. Yes. Soon as he get there, you will see different you can see different things all years after go through his calm study. Please don't name of V0 websites is showing and then you just put plus record CDS plus c and c name Burkean plus MX record. My needs are what we're focused on is plus a record. You get to this speech while you're going to do is she's not going to add any of this in your plant. So for example, being in the place where your website's name dots colon is showing if you could manage what's in the Manage button and then press the Manage button. Let's scroll down to checking. The recording. Can see that the record is yet, but all you have to do is click on column to the right here and click on Add Record, audio record, or you just have to unless coming. The name copy, It's as the name of your website.com. Beads. Come back here, paste it onto on bike. He said You copy the TM next to record below. So that means you're using, you're going to use the T n x dx t. Sorry. He said we should use the TXT record below. So you're going to copy, you're going to check for it. You're going to check for the TXT record. Yes. So you come back and copy it. You see you can copy the code here. Press Copy to copy directly. And then you come back here, and then PSTN. Whereas Control V or Command V, depending on the kind of laptop you're using. And then you press record. He's seen us use successfully added the following TXT record for this website. Now we go back to welcome to Google Search Console and then we press verify. So we know, check it if it is connected. Sometimes these outcomes, God, he might not give her fight immediately. Come back after some hours to check if you've got some verifier for some people. He gives a very immediately. So depending on the Sava and didn't they talk, you're walking. As you can see, how our ownership has been verified. Now we can go to the purposive to connect, do all the necessary settings. That's his left overdose, what we need to do and that is the very fact he ownership of this domain name. Okay guys, so as you can see, we are on Google Search Console and we've been able to connect Denali oem.com, the website that we used with our Google, My Business listing. And as you can see, we've been able to connect it. We've been able to connect our Google. So it's showing you that you are a verified or Denali OEM. And then we've been able to associate our Google Analytics account to eat, to sort. As soon as we did that in methods. In a few minutes after we know we've been, we've been doing this for awhile. Now that we've been able to sort all that out, Google automatically approved. Very fast to listen. As you can see, we just answered his press Next. Now nationalists were very Friday. We don't really need to wait for the middle again because it's showing now that we are very fried. So this is why it is important for you to follow all the steps that I showed you. You can easily get verified matters in matter of d's, instead of waiting for the postcards that most times never come. See you in the next section. 8. How to Verify Your Google Business Profile With Video Call: Let's quickly talk about out to verify your account weeks, the video call option, which you can use. The video call option two also very fact. But one of the things you would do is as soon as you get to this place in your cuckoo business profile money, you press, instead of pressing, get verified. One thing you can do is you go to support. You can support. Then it's going to open it popup page. At the right hand side. What are you going to do here? Is you're going to press contact toss. So when you do that, you want to take you turn it up page where you can actually write what you want. So you click on Account. Right division is why you want verification. Then. We're going to give you options. But one of the things you can do, you can say was kept in if you've selected postcard before, you press next step. Then of course, there are ways by which different ways to go about it. What's most of these we just direct you to a support page. Next thing needs to press the next step. And then you press email. When you press the meal, he's going to show you these Dinah, you confuse this up and then take pictures of your front upfront. So what are some of the pictures become? Take a picture of the streets. The picture of your storefront showing your name with pardon my name, signage and all that. And when you do that, most times when you submit it, it does his most times they will reply you back and request for a video call. Or sometimes you might use I prove it from that. For most times they request the vehicle after you drop august information. It's actually a very simple video, simple meeting online meeting that you can do with them to show their reportedly showed them the front of yellow location and then some of the tools you use. And if you don't have a physical location, most time series, you're shooting your tools, I'd maybe your business card holder and you will be very fast. It's that simple. That's important. In the next couple of videos, we'll talk about off-peak optimization. Do your tagging, connecting your website to Google tools if he accuracy, basically in the next module we'll be talking about optimization out to get your location more people. Doubts. Pete. I am very sure you excited to go on to see how you can do this without paying a dime. Millions of people, making yourself visible to lots of people. Seeing the next week. 9. Off-page Optimization of Your Google Business Profile Listing: Welcome back. Now we're going to be talking about off-page optimization. So apart from the things you can do on your page, like for example, if we take this page out, so many things that has been done, we are able to get this kind of views. As you can see, on the performance side. You understand the way it works. There's many things that can be done on the page and off the page. So the first thing we're going to be talking about now is the things we can do off the page. So we call it off-page optimization, off-page optimization. So basically off-page optimization. Tuesdays you do outside your Google My Business profile account. What is unique about Google tools is the whole mix. Uso, SEO, even Google. What makes you so keywords that people will search for normality, even when you're setting up your Google, I need to keep in mind that you're also leaving out to optimize for site, you know, SEO, search engine optimization. So all we are trying to do is to make sure we get the right set of people. We get in front of the right set of people. Actually want. What we are selling, are what we are showcasing. Boats. Off-page optimization is generating is just the SCO of Google, My Business. There are different things we're going to be doing, which, and we're going to break down into different videos. What we're going to be doing. You're targeting of bulls while going to be doing any PR accuracy alkalosis density are going to be doing. What I think is true. Then I'm going to be mentioning some other things you can do to make your page optimize. Let's go on into geotagging of pottery. 10. Geotagging images For Better Optimization On Your Google Business Profile Listing: Welcome back guys. So what we're going to be looking at now is tagging, going to be looking at geotagging of our pictures. Now, for every picture you put on the woman business, it is actually important for you to, you know, put exactly where you took you from. Not necessarily exactly both. Put in location that is around your service area, surface area. What I mean by services. The places where you know, people be searching for your service and you want to appear. For example, let's say you're in a city like Legos. You need to know that okay, for mainland. And I learned that so many places in Legos, epic movie searching for services. So if you know, you want to get to people on the island thing, you need to stop Putin. The coordinates of areas in the main land on the island weather, the coordinates of the update of the reports in the coordinates of areas on the island. Your picture. Now you can't just do that or would you change names on Microsoft Word? I know that you changed names. The full dao of your computer. I know that it doesn't work that way. But as a platform, never going to work on, you'll see the link in this course. So I'm going to say so it's WW dot GEO IMT.com. Do you make the depolarization is not that he liked jewelry image others pumps or a GPU. I MGR.com Went to be using that to geotag our pictures. Following me unknown. And let me show you how it is. Don't follow me and let me show you how it is done. Let's show you how you can cure tag your pictures. This is the website GUI, AMDR that's called. So I'm gonna be showing you quickly outwards geo-coordinates to your pictures, geo-coordinates your future. So trust that now. We are going to register your account. So it is a free version and dizzy provost on it. The farther fever, rash funds you can get through five pictures. Part D rather. You can get five pictures, but the free version, you can get five pictures began geotag 50 trust, but if you want more, you can select the professor. For now. What we're going to do is we're going to go to the folder where our pictures. Let me take a picture here. And you drag the picture into this box where this blue box drag it in. You, you have to do now is you search for the environment. So the environment of the thing that we've been working on, your back data. So as you kind of see, just saying that we can't search for it here. We can do these, become cool. So we can decide to go to Google Maps, search for the lung, then latitudes of that particular at this oh my God die Legos. Okay. So bringing this peak it please here. So t coordinate. Positioning way you think is okay. I'm going to click on, when you click on it, right-click. You just copied these, which is the longitude and latitude. Your clipboard. Let's paste it on our notes part statutes. We have two times x2, so we'll go back to our target. Users. Targeted Jews are designed to do is now copy the longitude. You've copied. Come back and paste it to the second one to copy delighted. Longitude rather. That was run that we should be able. You cannot keywords, I cannot call leakers and change the name so it didn't demo. Do you eat the EXIF tags is only t coordinates. Gringotts the Download button. And then we're going to download our picture. Now let me show you something quickly. So this is the old the old picture. See if we wanted to know if he geotag already. We just go to Options. Go to Details. Scroll down. As you can see. It's not showing. Showing you. Go back to what we've done already is our new picture. And then if we turn it, check the proprieties. Scroll down. As you can see, this is now changed GPS latitude, longitude. So this is showing that this picture was ticking in gaggabda ******, which will really help your business. These things will also run it even more than normal because I prefer search for Google was seen as part of your business is. I need to see as relevant to what people are searching for, I need to definitely make your businesses come up ingest such. So I want you to try this. I want you to send a message. Let me know your progress. Progress, Emmy. No. Are you being able to do eat on being able to do these as much as possible for all your pictures. As many as you can do as you're posting them. He also helps, especially your original features to once you're by yourself, It's your video. Thank you for listening. 11. How To Connect Your Account And Website to Google Tools: Welcome back guys. Now, work into talking about how to connect your listing to Google tools like Google Search Console. If you've not connected in Google Analytics. And also Google quite sense, if you want to advertise on your website, but almost always wants to do that. So we just looked at by the site. Now, jumping. One of the things you need to understand this, it is always good to connect your Google, My Business listing to Google tools to get better results when it comes to SEO optimization. And then reading the data. Actually, when you link Google Search Console with your cuckoo business profile accounts, one of the things you're trying, you're doing is you're already linked information account and it makes you look more credible. Which Google? And the same thing with when you link it up with your Google Analytics. And then you link it up with your website. All you're doing is you're seen one storage, cute repeats. So you're linking of the website to your Google, My Business, eliciting, and yours when linking up your website is why Analytics and Google Search Console. I'm going to show you how to do it. We're going to be using a plug-in, especially if you use WordPress website. So I'm going to be using a WordPress website to show you how we can do this. So first, we're going to get Google Sites kids. I wanted to search for Google Sites. Kids. Blogging is a free plugin. I want you to pick up on it and download it. You'll be able to connect analytics, search console, access, and anyone know the speed of your website, the Ludens speed. So let's pick download it. Now that we've downloaded, let's go back to websites. Sounds you could be able to login into your website. If you can't do this, you can allow your website designer, developer to work on this. Or it's something you can also work on. And that's why I'm taking you through it. Step-by-step. The next step to take, welcome to login. When he gets to plugins. To add new Ubuntu, I'd need. When we get to that and you press Upload blogging. Remember that when you mean this mixture, you're doing it on a browser that is already locked in, into your Gmail account. Email accounts, you're supposed to be using money TO cuckoo business profound is don't forget that. So now when we get to you, when we get to add plugins, choose the file, which we just download it. Yes. So click on it. Then installed. Successfully installed. The plugin will activate the plugin. Well, now that we've activated the blogging, it's loading. Yes. This is what's going to show on your dashboard. Congratulations. Besides kids blogging is now activated. Let's start the setup. You press that Stato, you press Start Setup. And then this is supposed to be showing. So the next step is to sign in with the cuckoo accounts that I already talked about. So you can select this or not, depending on your opinion or data collection on older to assign him with Google. We're going to be signing in. Now. You press Continue. If you've been following what I've been teaching the beginning of the course, you must have been able to set up your search console. It should be easy for us to connect this to what? Online, grandpa, digital to Search Console so that we can see people find your site. So the site, as you can see, we've been able to connect everything. So go back to the dashboard where we'll be able to see the statistics. Now we need port of main points. And the main reason why we have to connect these two other Google tools, like I guess I said in yet, is to help you with the SEO of your website, your Google, My Business profile. So it makes it easier. So as you can see, the page speed insights as such, Console has been connected. Component analytics and AI ethics speak before he died, was out to get you wait to get it for the points. This video is to show you the login you can use to connect to all the services. And as you do, it makes your optimization and off-page optimization easier. I want you to drop a message if it's not too clear. If you still have issues with connecting some of the things, you're going to drop a message and then I will reply you as soon as I see it. See you in the next video. 12. NAP Accuracy To Optimize Your Google Business Profile Listing: Welcome back. In this video we're going to be talking about the NAP accuracy. The NAP accuracy is very important in what we've been talking about because this is part of what we owe your business listing. So let's jump right in. What is any PPE accuracy? Nap accuracy is simply name, address, and phone number accuracy. So it's just an acronym. And these three basic pieces of information can actually do a lot. Your business to rank properly on Google Search and other sites where Indians using Google My Business or Google My Business profile, any consistency or accuracy, we really go a long way. And the reason why to go a long way. When you make sure every one of you are listening are consistent and accurate in a particular place. Then emits search engine algorithms easily identify your business. Segment it as weren't any PR Chrissy is when your name, if you address, your full number, is consistent on all business listings online and all your social media pages. For example, let's say the name of your business is fluffy. Fluffy months is the name. It's not fluffy maps and matrices of fluffy maths, ambit of fluffy bits. Maybe you even bearing all those board. You have flow few months and you Avi address, act, Let's see, Legos, Nigeria, IQ, Ada. Then your phone number is a particular phone number. Now, if you have different accounts, it's easy to just use different numbers and then different names and all that. But that we only OT your SEO optimization. It's helping you understand. So the reason why any peak was his days your accuracy is important is because when you have a particular name, a particular phone number, if particular address eats, what it does is it sends that message to Google Sites. I notice I changed that. This is the same person. And because of that, because of all the activities they are gene on all the listings and all the other platforms, the CDOS activities as one. But when you put defensive permission, you put different names, different addresses, different phone numbers. What it does is the stats, look at it as different or individual listing and it won't help USU. So it is very, very important for you to make sure you're any PPE accuracy is standard and it's exactly the same thing. So what I always advise is before you create your account or if you've created it already, what you need to do is you need to write out the exact information you want on all your social media pages and your business listings. A kind of name you want, fluffy maths, it kind of address EKG, Legos, Nigeria. They kind of all known by the same phone number. If you have to put websites and other information. For example, if you have to put a description, if you have to put some of that dark lines, I know that makes sure they are all consistent. Make sure every information you are putting on anything, as long as it is it is under that brand name. Make sure it is consistent. Everybody I want to eat that helps your Rankin and adapts your business run faster than normal. So next step I want you to take now, I want you to go through all your social media pages, check the names you've used to open them for your particular business, your registry. Before you take any action. Now, go back, write down exact name that you want for your business. Write down the exact address, the exact for non-brand exact description, and the exact tagline, and any other information that isn't needed. And make sure you duplicate those information all across board, all on your social media pages and all on your businesses business, especially Google, My Business. And then we'll move from there. I want you to go down to all those social media accounts now and do what I just said. See you in next video. 13. Getting Reviews, And How To Use It For Your Advantage: Is talk about Google reviews. What ease a Google review. Google review is simple as name. It is feedback that your business, when the patronize it, or in the case of Google review, it puts it on your Google business profile. Now, the reason why Google review is very important is people room to trust Google review over the years because they believed it econ necessarily not be tampered with or manipulated. Reviews on your website? Dr. Dan, manipulated. Almost times. We use especially pages with a lot of reviews. Google reviews cannot just buy people to be reviewing most times it wouldn't if you buy some people work, there are some people that buy reviews which I want that bites. Or most times people trust equal reviews because they believe if we've used up from customers and people that batch, nice to business before. Now, outdoors, this affect your business. Now, you need to understand that when people see your business needs to be able to come in, hit something to them from the beginning, which is, you know, what you're doing. And you can give them the solution for the problem. Bringing in. So the first thing goo goo reviews who do is to create a sense of trust at the first impression. So if you have good reviews, it's naturally gets people know sures to more even before talking to anybody in your organization. So what it does is it computes your reputation from the beginning. Now as much as they can be, the repetition can also bring down your repetitions or EPR, bad reviews. That means people won't even try to patronize your photo. So when you're talking about Google reviews, It's decade sort, where that's kind if your notes, if you don't undo ProPublica CO2, the same time you can use it for your protection. What Google reviews, as long as you are giving the right service and you are making sure your customers are satisfied, you have nothing to worry about. What if that is not the case, then you're not supposed to even open up yourself or reviews by wanted to believe you're doing it. You're running a business that actually wants to satisfy your customers. So it's buttes your repetition of great reviews can help you achieve AIA organic ranking. In what we've been talking about. Getting your page optimize and rank in Iowa and all that. The more your reviews anti-modern people talk about what you've done for them, your services, the products. There are more. Google even appreciates. Rank, appreciate good grid reviews on Google reviews more than what you write in your description. And I know that because they believed that when customized job refused, it is short. That's these things that they're saying actually confirmed that, verified in our recent statistics shows that many people looking for a service, our products would prefer to see business with 40 or more reviews. That means you have to get as many reviews as possible because we want to receive reviews before buying it. They wanted to see if feedback from people that have parchment nice tube before. So this is where we view is very important. Now, the customer feedback, which review is very, very important. And then another thing is when you get it going, you have a lot of reviews. And people started reading through the reviews that people put on your business listening. They'll be able to know how you work and the kind of businesses you do, the other things that you can even do for them. So reviews in itself, it can actually help promote your business apart from every other thing. That is why he views are always very, very important. If you have better reviews than your competitors or gets it, you're already ahead of them. Because we would check this review and he checked out. Yeah, I don't have to be individual as well as the CDA, your reviews a better, they'll definitely go to patronize even if your prices are higher in some cases. So now the question is, how do you get these reviews? It simple. All you have to do is come to OEM. When you get to them, you scroll down. Then towards your right-hand side. Sees on, gets more reviews. Share your business for Frank gets new reviews from customers. Now, I am going to be putting a template of the kind of review content you can send to your customers. I want you to download that, I check it out more if you have something in mind. You can also depending on the kind of customers we affiliate with. So you just have to do is I can't be I believe you can see this gets more reviews or you have to do is share, beautiful. And then you copy the link and then add it to your content. You can share it on Facebook, check on WhatsApp, e-mail, tweet, and just copy the link added to your content and send it to your customers, the people that you're sure we're satisfied with what you did with them. Then you send it reviews. A very important teaspoons. Jump this step. Make sure you get as many reviews as possible, as many reviews as possible. And let people talk about you. And one more thing, make sure you respond to every review without good or bad that is written on your page, make sure you respond to every one of them. And make sure you sound positive enough. When you, even if it's a bad review, sound positive and let the person know that you're sorry. And you would like to talk to the person and all that depending on what kind of business you do. And then that is also very important. Yet the review, reply to reviews, get the review applied. The reviews. See you in the next video. 14. On-page Optimization Of Your Google Business Profile Listing: Okay guys, Now let's talk about on page optimization. We've spoken about off-page optimization and the things you can do without getting on the page to do. Now, we're going to be showing you out to optimize on your business profile manager. Now, both of the optimization are important. The offbeat and the homepage. While I always see that as much as you do so much on your off-page optimization, you have to also do times two on your homepage optimization. Now, the first step to take on on-page optimization is you need to be verified. You need to have claimed your business profile. Need to bury fight it. Now, I've been showing you verify cheque from our videos. You'll see the ways by which you verify your account and the first approach to eat. And I want to be setting that you have been able to verify your account at this point of the course. If you've not been able to verify, please send the message to me as soon as you can so that we can see what a problem is with what our thoughts so far. It should be able to have verify your account. And then we can focus now on the optimization. So the first step is to claim your a business profile and to verify. And then their next step is to go through the sections of your Google, My Business account and then complete every information. Now you need to understand that you need to be meticulous with your contact information. You know, in the previous video, I talked about NAP accuracy and consistency. So a first step, like I said, this, you need to be sure of your name and it does be consistent your address us to because expands your phone number as the request has been. That is very, very important, very, very Important. And then as soon as you are able to fill that up. So you can see my extrema left ear. You can see in full when you click on him for going to show you where you can add your name here. So you press the edit button, displays the next step, 0s, what your business does. So you have to select possible categories of your business. Now, for this listing, this particular lesson is for a design agency. So that's why we have designing against Internet marketing, video editing, digital printing, and all that. So when you are working on your account, so you need to be able to put categories. Now, the thing about Google is they don't Google. My Business is that while all the categories for what you can do is you can select categories close to what you're doing. So it's staying against the child with a dance in comas events. Depending on where you do. So if he puts this part is Spanish was Brent Spar and above. So when you type different categories of your business, you actually find something blows. So you might not find the exact category, or you can pick something related to it, something very close to it. I know you cannot or their categories to help with that. And as soon as you do, but make sure your primary category is the closest to what you do as much as possible. So additional categories will be all these other categories that maybe you do it by their side or it's not a call for business for you also, you add that and then you press Apply. The next step is your address. Your address is important. For this, there are two options. Yes, When people that got some locations that like I said earlier, that you don't have if you don't have a physical store that you want people to walk into, you will necessarily not display your Address. You will mostly use service areas, but of course, use to put your address for Google to advocate for it will be displayed physically badly on the account. So for Service AVS, you can add service areas around your locality and your country. So you can put different states that are around you or in your country. Bullock, I always try to make your service area as as close as possible. Just ABI three minds that all of these things, no cow, you're supposed to it is for a new cow list and so your service area should be around vicinity. Around the vicinity will make it to get it to go far from where you actually rendering your services. Especially if you have to interact with some people. Physically, have to deliver some things. You need to be able to write what you can do your business. Don't forget that it is at low count anything. It is a lookout. And then you need to be made about the times you open, especially if you run a physical store that people walk into. Though you need to be able to set that time for each of them. Believe it's not TransferWise. We'll be able to set these. Maybe it's from 08:00 AM, six 00:00 PM, seven PM. Or you put it there and you eat for all the data and entities that you're close or you just have to do is press this icon and then he put its rights. You understand, sir? Make sure you do that to you apply settings. Now, the next one, East, while if you have more ROI's that you want to act, you can do that. Not that through Tao. So special was that maybe you wanted to add that for example, maybe they're solving public holidays or days that you don't want to walk or you went to walk all that time that you're using to walk with limited depending on your business. You can add them on special hours. And then the next step is your whole number, like I said, capacity because he spent the whole number you're using for every order accounts. Now, the next one leave. You want to use for your profile or a business profile name you want to use for your provider of Google business profile. Now we can take this name again, most times you will be able to API gateway, you add it. But this name is good. So makes sure your name as much as possible should be exactly the name that you used on other social media outlets it because he spent as much as possible. The next step is your website needs to be able to put your website in the preceding video. What I'm going to be showing you how you can create a website for your Google business professional, for people that don't have websites, will show you how you can create the mini website on Google business profile that people can checkout. And then you can also add you a point-to-point links or you have backed by example you can see at what's happening to chat. Or if you have appointment lengths from chutney and all those other platforms that allow that. You can put the link here. And then this is very important for people that sell products. You should be able to put your products. We can add products or years after duties at the picture with the product's name. Select the category which you have to create so you can create a new category. Then the price of product description. And then you can set your art board saying or die online is for a link, maybe to your website. And then by all those. So you can always add the link to your website or to eight, please. While you drive any link you use when they contact you directly on your business profile, gospels in on, and then you safe path from products. You can also solve for service oriented business. Then you went out to put products, you put services, services, you will be able to add all the necessary. We're able to adult and especially services that you do. Your foods. You can add friends services as much as possible depending on your business. All these information, my seem simple. Point. The app every baby protects, don't forget. Make sure you meticulously feel them. To watch your business doors. Make sure you do that. And then this attributes, attributes, basically extracting your business next door's. Like for example, if a woman and you run a business who believe in showcasing that as maybe a selling point for the business, or you can say like this. Now it says identifies as a woman owned and all that. You can add those attributes that so many attributes that you cannot to your business. What makes your business the frame youngest than warm mix it has unique, makes it unique and not everybody asked that. Or if you have that, you can always added what you're doing. Youngsters who got so many different routes here, online appointments, outside services, all gods, or you can create once you associate with mask required stuff, It's Friday, February. We are running a school. Staff gets temperature checks, my activity be a good thing. Appointment required, an old that's born. Then the next step is accessibility, which is almost the same. So these attributes we just saw where that difference. So, so guys, accessibility are actually both health and safety amenities, safety service options and all that. So you just pick the ones that work with you. Now, the next step is the description. Don't forget that. Like I said, that yet your description has to match every are that description of your business on your website? I don't know. Social media accounts. Don't forget this. I'll make sure you read. It should be. Now let's move on. If your business is a new business and you're just opening, you can add the opening date of your location so you know there are different locations or businesses. So he VOP and education on this is the new location. Make sure you add you open it, it also helps. Then the last one is adeno photos of your physical location looks like if you run, if he's got location and you can just add pictures or maybe some of you establish these products. But if you are, if you run it, this is a good place for you to add as many photos as possible of your location. You can add interior of pictures, exterior videos, team picture, pictures to show that you had to walk. And as many interactive pictures, it'll just be, I think it can never be too much. And it's always good to get people to know what you're doing and how your space, it's a fairly we have a very nice space. Let me quickly show you something. Right side. So if you want to close your listening for temporarily or permanently, depending on what's going on. In that lesson, you can mark as temporarily close or as permanent equals. Now the program is permanently. It was this as soon as you press that, it will be added for you to get that accounts back if you were ever get it. So be careful with this. And if you're not sure of the location of moving up out of location, Newport put permanently pillows or you can also remove the list input. Then it should be posted. When you put Mac as permanently closed interstitial on Google Search. But when you put, when you click, Remove listening and it's gone forever, that information has to come put sweetie, stop code. And I spoke with disgust. Code. It's mainly for you. So for example, if you are about, like I said, in one of the features and all that you can use to self-worth to also distinguish them. So for example, let's say you have like over 100 stores and you have two upon location for every, let's say you have a shortage of over 200 stores than you are to put defense cocos to watch each one of them. And then for labial to, you can organize your business locations using the belts and all of that to God defended diverse, bad or right, depending on the kind of bell you wanted to add. 15. On-page Optimization of Your Google Business Profile Listing: Welcome back. So what's due on on-page optimization? And I'm going to be showing you some things you can do to optimize your business profile properly. Now, the next thing you can also do is posting regularly. I always recommend that you post once every three days. If you can post every day, it is perfect. But it can't be that frequent. Make sure you try to post once every three days and make sure you post pictures of your physical locations, especially if you have it is spelled location. Make sure you post it. Generosity, generous about your pictures. Posted a lot of it has fairly pictures that way, taking exactly at your physical location. It really helps with the optimization. Also, compose the different things you can post your office. It can pose, you can do if you have enough power, you have promotion going on it there. You can. If you wanted to do a normal posts, you're going to press what's new. And then as you can see it as a blue icon on your right at the bottom side of the page. If you click on it, you'll be able to create your own posts so you can create what's new, complete your afar. Well right now you can do your COVID-19 updates if you want to. Also allow options become post events. If you have an event you want to get people to i, then you can also post products. Now, this is not the only place where you can post-production. Suppose products ear the left-hand side and you can add your products. What appointees, your posts. Now, in thinking about your posts, it's just about posting, just it's about posting pictures with their rights tie to make sure you name your picture before uploading it. That's a phosphate. And then the second thing is you need to be able to write the right contains that as keywords of what your business is all about. Beautiful designs, market scene, and then you can also put our stats. It also helps make sure you add the things you do in the content of the pictures you post. Now, it will help. To help your SEO also rank better. You understand, so make sure you name the package instead. When it comes to posting, name your pictures, named them with the what's in it. For example, if you're trying to promote your services on graphic design, Nimitz, graphic designs, these all graphic designer, any Legos or in the city EUR. And then put the contents to a content that will speak more to the machines. Now I know you want to speak to the Buddha. You need to be able to balance speaking to people into Google, search itself. The sense that Google's apps can get you to the right. People. Don't forget that goose, that is the boots that takes you in front that fits your products and your services to the front of the right people to see and patronize. So now let us move on quickly. I'm still going to be talking about reviews in our next videos when we showing you what you need to know about Google business profile reviews. Now, for the photos I've expanded, that will be generous with the host as many as possible as long as It's represents your business well. And then still good to talk about how to create an ad in the Google ads section. So don't forget that these days you're doing will really help you rank not just your business profile, but also your website and heavier that on Google sets. But this is very important and you need to take it as important as possible because it will help you, not just help you on Google business profile boy tools. Well, every accountant platforms you have on that incident. Now, I think we've been able to provide this. In the next videos, we're going to be talking about reviews, talking about how to measure your insights. We're going to be looking at how you can create cuckoo websites. If you do have a website at what that means too, that will constitute going to be discussing. Because what I want you to be at the end of this module and costs is I want you to be able to eat a fully optimized Google business profile so that when you create it, you know, you don't only just creative business profile bore you can actually work with. It gets you more sales, more visibility, and more people to patronize you in probably your services or your products. See you in the next video. 16. Weekly Updates To Make On Your Google Business Profile Listing: In this video, in this video, I'm going to be showing you. And so this is going to be an attempt data and you can also go treat later. I'm going to be putting down the cheese you need to get weekly on your Google, My Business instance, don't forget any of these or make sure as much as possible that you won't teach them weekly so you can get people to help you, you know, do some of its own. One of the updates you need to do, you need to do weekly is adding new photos, new photos of your activities or your products and designs that can engage people as much as you can add your product. You can also add educative designs depending on your business, you can add Bede used, you cannot codes, make sure you do that and those kind of photos as opposed to be geotagged. Those features as opposed to meet an interrupt and then it writes content and their rights. I started, don't forget that you have to update your photos weekly. You have to put in new optimize photo every week to your profile. And you need to create a new posts also. So photos in a way I defend from posts. They can also be together for make sure you do that creates new posts with contents. Like I said. That's where your feasibility and also respond to Google reviews weekly to as soon as they're coming in, make sure you're responding to them like them, and then drop a comment below on the review. Actually. So that was all reviews as opposed to responding to whether good or bad. So those are the things. So make sure you are adding pictures, you're adding pose, you're responding to excuse, and you're getting more reviews. And then for the post to make sure you keep posting is just like any other normal. So show me their postponing opportunity, right? Keywords and less bright as stacks in posts help you. And I believe as soon as you're doing this and you're doing a weekly, the skies and the needs for your business, because it's going to be the champion. So we can look at champion. If you do eat provided you start ranking I, even in the city. That will help your fiscal business and England, the online space. Because when your Google, My Business listing ranks very well. Those are fixed DSU of your websites. It makes her website also rank very well. And at the end of the day, you get more sales and you get more customers and came up. I want you to drop every question you have. To drop your questions, your observations, and what you think. You can also add this course. Now, already gotten to the end of this course, which is for you to be able to say, Google My Business and optimize it. And if you follow everything we just talked about in this course, really Jesse, you'll be able to see serious groups. Your business, this DNA a few days to make heat some rank because it's going to be here on current is. And you'd be so surprised at the number of sales and inquiries that we'll call him. 17. How To Read Your Google Business Profile Listing'sInsights: Let's talk about measuring your insights on Google business profile. Now, you're going to click on insights on left-hand side. Yes. And then show you different metrics that are going to be explaining quickly to, you know, you can measure it by one week, one month, one quarter, just stay with warm months. And then as you can see, these all searches means the number of such people did that direct them to your location, your business. So the green is a direct, people are actually searching for your business name, your address. Discoveries be precisely for services related to you. And then branded. Customers will find you understand setting for any particular brand related to your business. For this nested design education. Now, listing, you can see that more people are searching exactly for the name and address while COVID pandemic few people be true brands through you can use that to help yourself in knowing where your customers I'm coming from. Now, the next step is where customized view of business on Google IT viewing it on glucose search or Google Maps. Now as you can see, you can see that it's almost the same. Around January 10th, 1752 people viewed, he talked about swapping. 218, viewed it as such. So why does this matter? In my pants? Because most people view this. Your business on the map means they want to go to that vicinity or they want to come to your business physically while listings on the viewing it on this side onset MS, maybe they want to visit your website or CBT location. Such but most likely might be some order information you get. And then the next step is customer action. So as you can see for the past four months, customers that Kimmy actually visited websites wanted and 70 times requested for directors, 3,020 times in one month. And then he called to banks. You can use that. If you check what carta is going to increase, you can see that they are more actions. You can actually use that to also see how your peak is doing, what you can do to make kids better. Now you can also see the location, direction you force the areas that people were coming from an hour to get to where boring most times when they search for your Google Maps. So it's showing where people were coming from. And as you can see, I don't know where my frog back to AVS. And basically direction request is the area where customer has requested jumps to your business. So you can use that to know what kind of people that way when interacting with your business are coming from. Now. The next step is the phone numbers and see number of calls by d. And you can use that day of the week. Is that with time, you can feel likes period of time and all of that. Exactly exactly why they called in and out. You can optimize for that. So for photos that you also upload, this is also important to see how they've seen it. It can be feeling better. So now look at this set of photo quality of customers. Lots more than the portals. So what does this mean for me? This means this, you need to also upload your own photos more than the customers because customers by NO represents your business well, so you need to be able to get your own photos in everybody's face. You can also press this to steal new profile performance, that kid money that way, you can get more breakdown, you can get the breakdown. You can get a platform device breakdown. Again, also see where the holes are coming. Many codes are for me. The message is before I dropping of bookies, directions, website clicks and all that. So this is a more comprehensive and break down wheat. You can also check. That is that about insight spoke to forget to always check your insights because he actually very important when you see some of these numbers is your ideas on what you can do better. The ones who are doing world and you need to focus more on, I'm pushing on. And the ones that you can actually do better on. See you in the next video. 18. When To Expect Results: How long does it take for it again, results. You can start getting results immediately. Yes, that's our exciting and that's how wonderful Google my businesses, boats. You need to follow the steps that I have given you. Post regularly, amass reviews and do all the other things. Also mentioned, make sure you knew the trends of your industry and then also checkout the activities of your competitors on Google My Business to go through your list and check what they are doing, who they are posting. Also tried to imitate it into your own organization now, culture to what you do in your organization, try to see how you can blend it into it. And the way that works is you're already using what they are using to outrank you and you're using it. You bet I was on my dad's, you'll be able to attract them because it is a clean field. You understand. 19. How to Handle Multiple Listings On Google Business Profile: Welcome back. Now we're going to be talking about out1. Do multiple locations on Google My Business or Google My Business profile. For people that have more than one location. Let's say you run a restaurant with different branches or a particular business with different branches. This is the way you can group your luca your locations. So I'm going to be showing you exactly what you're supposed to do. To group them into specific sections. For people that need that data to be easy for you to where you need to do on it. Okay? Okay, so the first step you need to do is to put your listing your businesses so you see on your far-right, going to see businesses. Sorry. Wait, the first step you need to take is to go to your Google, My Business Manager platform. And then on your far left you're going to see businesses. So I want you to click on businesses. And then it will take you to this space, needs to show how many locations you. Now you want to add detail. Next step for you to take 0s to press Create Group. So you press grid, who writes the kind of group that you want? For this we have new organization group and then you press create. So as soon as you do that, next step is to select those boxes. The box is by the left. As I am doing it, you select the ones that you want to group. Two, the first group that you've already created, you know, we just created a new organization group. Nicely fit that thing. You select the locations that you want to put into that group. To do that. Go to Actions. As you can see, you go to Actions which is on your far right. Then Press location, transfer businesses. So it will show you that. Okay. Are you sure you want to transfer these businesses and you see? Yes. So it will be able to select the group that you evoke point. So you'll be able to transfer him location to that particular group. So if you have more than one group, you can also transfer your location two different groups. So in this situation, you press this and then you press transplant. As soon as you press transfer, it's going to take those was equal to that group who went anytime you from me. I've seen like 16 locations at St. that you see to group by, you can always select the group. At the top left of this box. You can see presently unknown grouped bar, if you've selected, is going to show all the groups that you've created. You can create that and then you can keep multiplying that for as many groups and as many locations that you want. See you in the next video. 20. How Long Does It Take To Be Verified: There's this question that people ask. How long does it take to get your listing verified? If you actually do everything that I sent in this course, video by video, step-by-step, you will actually have less issues with verification. Verify that a lot of accounts and there are some accounts that I verified for Cindy. There are some accounts that take up to one month that's on my counter take up to one week. But you've, you follow the steps I've highlighted in this course, or you didn't, you didn't miss any part of it. You will most likely get your account verified within the first week of registration and creation. And then you'll be able to follow through on the optimization of the listing. And you need to understand the optimization doesn't just stop at the creation or the verification part. You need to also know that verification continues over time, over the period of usage of the list. And we need to keep verifying and keep doing different things that I said earlier that there are some things you were supposed to be doing weekly, monthly, yearly. That's how it is. The most average I can give you is you are supposed to get verified within a week. 21. Conclusion: So in conclusion, I'm so happy you don't read this course. And I am very sure listed so very verified right now is followed all the steps that I outlined you on your way to getting you optimized. If you have any questions, he's jumping. I have question box or the comments box. And then as soon as you also encounter any issues on the way, you can always come to the group and drop questions, observations, and need to be answered as soon as a simple. I'm so glad you took this course. Please drop a review on Google, My Business Online, grandpa, digital. You'll see it on Google by design stopper review. Next award. You know, what you think about US dropped they review on this course two and let us know once we did that track, you very much.