Google Ads Masterclass (AdWords) | Digital Marketing

1. Welcome to the Google Ads Masterclass: Hey guys, welcome to the course and happy and excited to see you here inside the training. I'm ready to start. I hope you are. This is a gray card. This is a complete course where we will start from beginner to advanced by the end of the course, I promise you, you will, you'll be an expert creating any kind of campaigns on Google ads. And you'll be able to use the most advanced strategies that we have today in digital marketing on Google ads to grow, to grow your business, to reach more people all over the world. Some of the ads we're creating here on this course, here we see on the slide, we have a few different kinds of campaigns we can create on Google ads, and I'll show you examples here in these videos. So stay with me here to see what we are creating exactly hitting the course. The first campaign we will be creating east-west search campaign. Also, we will work with display campaigns. And let me show you an example. If we go to the cnn.com or any website, 99% of the websites all over the world, they have Google ads inside of that. This is an example. We are here on cnn.com. At the very top we see a banner and these binaries at Google ad you see by, if I click here on Add choices, I see that is actually a Google ad. Also, I can scroll down and I see another one here. This is another girl at the available here on CNN. You can find these ads anywhere in most of the websites online. So we will layer here how we can create this ad step-by-step to show your products, your services, your companies, in any website all over the world. I'll show you how to do that. Also, we are doing insert ads, as we see here is the first campaign. We have uncertain up at work, ladies, we come to google.com and millions of people go to war.com every day, every minute, every second. There are millions and millions of searches on Google ad. And when we see the results, as you see here on the computer, we see few ads. So you see, you know, that it's an ad because we have the add word here and look at the beginning. And we will learn also how to create these ads and these are the display campaigns. So your, your website, your products, your services, your company will show up here in the first page of Google, maybe on the first position. So that will show your products and what you have to millions and millions of people all over the world or on your country if you want. Also, we're creating here YouTube ads, here we are on YouTube. Let me grab a random video here. Let's see this one. Let's see if we see here is the ad. So here we see an ad. You are probably used to this when you play a video on YouTube, usually you see ads before the video, we will learn how to create that step-by-step here in the course too. You see here is an ad. This is from Firehouse subs.com and you see that it's an advocate. We see the ad, we're here. We can jump this ad after six seconds on this case. Also in the right side here we have another ad that we will learn how to grade, and we have another ad here. So all these options you will dominate. You'll be an expert on creating any kind of campaigns on Google ad. Also, we have other campaigns that we will work here we have in the slide, we will work with shopping campaigns, video campaigns, ad campaigns. So if you have an app for your company, smartphone app that you want to promote, or if you're a developer, you can create an Atkins and up campaign. Also, we are working with smart local and discover campaign here on Google ads. This course can take your business to the next level. This course can help you to start a new career on Google Ads as a Google ads expert, on ready to share all this knowledge with you, all these strategies. Let's start right now in the next video, See you there. 2. What is Google Ads and why is it important to you?: What is Google ads and why this is super important for you and for your business. Let's take a look on the official definition of Google Ads is saying here that Google Ads is an online advertising solution that businesses use to promote their products and services on Google search, as I showed you in the last video on YouTube and on the Display Network in websites around the world. So Google ads allows advertisers to choose specific goals for their ads. And that's the official definition. Let me show you my definition, which usually people like better. My definition is this. Google Ads is one of the most powerful at creation platforms. And if using the right way, as I will show you here, and you will be doing hidden this course, it will help you to increase your sales exponentially written thousands of new customers and funds in your country and all over the world. And this will take your business to the next level. All the ads grade on Google ads will appear on the Google search results on Google partner websites, in the Display Network and on YouTube videos. So that's why that's the definition of Google ads. And now we'll talk about why you need this. Now we know what its role at and why we need this. Why you need to invest time, energy, and money here, learning google ads and running Google ad for your business. The first reason is that Google is the largest, the largest search engine in the war. You know that millions of people go every day to Google to find new businesses, to find new products, to find answers for their questions. And if you are there in the first page, in the first position with your ad showing then to all these users that are right now on Google. Also, we have the potential of reaching people all over the war. We have no limit. You can reach people in your country or your city around your business. If you have a local business or if you have a worldwide wisdom business, you can reach people all over the world. That's a great advantage. Also, we can be super objective with your target audience. And this is one of the most powerful things we have now on digital marketing that we can show your ads to this super specific audience that I really interested on your products and services. We can show them to people that are looking for your products because they go to Google white. They also to all, to search to look for answers. They are looking for what you have and you and me, we together, we'll set the perfect target audience for your business to make sure that we are showing your ads only to the people that are ready to buy that I looking for what you have. And this is something that you have only in digital marketing. We cannot create a, like a newspaper ad on the physical newspaper and show that to specific people only everyone see your ad over there, but most of the people that are seeing your ad on the newspaper, I'm not your target audience here. Instead of doing that, we will be showing your ads only to the super optimized target audience. That's another advantage. Also, we have access to all the data. We will analyze how your campaigns are doing, how your target audience is doing, how many sales are you generating? What is the return on your investment? How to optimize your ads, how to do retargeting. So we can also show this, you will love retargeting is one of the most powerful digital marketing strategies we have right now, where we will show your ads to people that are already visit your website, they left and we will start showing your ads to them. And the conversion rate is super high, looks complicated, is not as easy as fun. And I'm here to show you all these step-by-step on, on building these strategy for your business. That's why we need to start using Google at right now is powerful. Big companies and small companies are doing this every day. And most of these companies are generating big sales with the ads and you will do two. Let's start that in the next video. 3. Creating your account on Google Ads step by step: The first step before we start creating ads here on Google ad is to create your Google Ads account. If you already have an account, jump to the next video, but here I'll show you how to create an advanced an expert account without any specific tendencies are setup and you will understand what I mean by that right now in this video. Let's jump in. Here we are on ads.google.com. You can go there. This is the official goal AT website. You see here, grow your business with Google ads. We have the option to start now. And of course, these interface could change over time because they change it very frequently, sometimes every week, every month. But this is how it looks like right now. And what we're doing here is great on sign in. If you already have an account, you can just start now. I will create a brand new account for you, showing you the stat, the right steps to do it with the advanced expert account. So I'll click on sign-in right now. Excellent. Here we have. Do you have a girl at the counter? You would like to create new ones. Let's create a new one. So I'll click on new Google account. Excellent is building up creating the account for S. And here we got the first step on. This steps also may change in the future. You see here what is your, your main advertising goal? If we say to Google here, hey, I want to get more calls, or I want to get more sales or sign-ups on my website, or get more visits on my physical location. That's good. Google wants to help you facilitate the process of the account creation. But if we are choosing one of these, we are saying to go, hey, this is my main goal. My main goal, for example, is get more costs. But the problem is that in the future, if you have a different goal, you may have the algorithm will be optimized for this account, for this specific goal, and we don't want that. So what we are doing here, instead of selecting a category, we're going down to the bottom of the page and click on, are you a professional marketer? Yes, we are. And we have the option here to switch to expert mode. So that's what we are doing. Click on switch to expert mode. Excellent. And that's it. Now before we finish the account creation, Google wants us to create a campaign saying, Hey, now let's, before we create your account, Let's create your first add your first campaign, but we're not ready for that. Because later in the course, we will learn how to plan your ads, how to optimize the ad all the step-by-step. So we don't want to create an ad campaign right now. We just want to create an account, but Google wants us to create a campaign. So how do we do it? We can hear a game and we click on Create an account without a campaign. You see here at the bottom, if you don't see it here, it may be in another place around the page, but let's click on that. Excellent. Now we see confirm your business information. We have the billing. What is the billing country? You choose? Your country here. What is the time zone and the currency? Very important here guys, this information is hard to change later on Google ads. If you come here to currency and you say, hey, let's select, Let's see what's happening here. Oh my God. If I, if I change to Brazilian readout for example, which is another currency or Canadian dollar, dollar. I won't be able to change the currency in the future. So this currency that you will choose now is the currency that you will use for the rest of your life on this account. It's very important that you choose wisely here, make sure you use. My recommendation is to use the currency that you use on your country, the one that's in the country that you live. I'll check here US dollar, this is my time zone and this is my country. Excellent. Click on Submit. Saying congrats, you're all done exploring your account. Excellent, And here we are in the main interface of Google Ads. We'll start talking about the main point of this interface. You will learn everything about it in the next video. See you there. 4. Exploring the Google Ads interface and identifying key points: Congratulations, we have an account. The account is ready. Now we can start creating as. But before we do that, we will explore the interface of Google ad. Again, if you are an expert and you already know these, please feel free to jump to the next video where we will talk, we will continue with the course. But let's explore this interface. This is good and you will, by the end of this video, you will know exactly where to go to find the specific things that you want to eat here in the Google Ads campaign. So here we have the interface, of course, in the top left-hand side, we have the main screen. Every time you click here on the logo, you are going to the homepage. And we have, this is a little bit funny. We have to main menus here, but we have like a huge menu, which is the principle. And I'll show you that right now. Here we see on the right, on the left-hand side, we have the campaigns menu in here. After week rate, we start creating campaigns on your account. You will see here all the campaigns listed. So this is a quick way to jump between campaigns. Let's say we have a Christmas contain, we have a new product campaign. We can jump between them very easily on this menu, just clicking in the campaign name. If we, because we are starting, we don't have any campaigns. This is not very useful for us right now, but we will use it later in the course. Also the next menu here we can, of course collapse these. The next menu is the overview menu. Can paint menu settings, change history. Here you can find Quick Links, quick access to the most popular tools that we have on Google ads when we are working on campaigns, let's say we go here to campaigns. You will see that the menu changes. And if we go to one contain, this menu is dynamic, so it will change depending on when, where do you are here on the main Google Ads interface. So these will adapt to your current view of the tool. And I'll show you that in the real world when we are doing campaigns later here in the course, the main menu, the most important menu where you will find everything you need for your campaign is here at the top. You see here we have search, report tools, refresh help, and notification. So this is the main, main, main menu. If I click on tools and settings, see that we have the complete menu with planning, shared library, bulk actions, measurements, setup on BLM. All the things we need, we will find it here. And of course, if you don't know where it is, let's say, I want to know about conversions and Google ads. I can just come to search and type conversions. And you see that is under tool settings and measurements conversion. So I can just click on here or come here Tool and settings on measurements. And here we have the conversion. This is where you can navigate. You can come here now before we go to the next video and explore a few of these items going one of each column here. For example, the Google Keyword Planner, we will talk about in details about that finding your keywords for the business, the shared library where you can set the keywords, the Beta strategy, the bulk actions, also the measurements. We have conversion, Google Analytics, the set-up. Here we have all the setup of your business business data, the preferences, all the access that you have, password login information is everything here. And of course, the billing menu that we will start using the next video, because before we create ads, we need to set up your billing information here with your credit card or your payment method to make sure we have money on their account to start creating this great ads that will attract more customers for your business. This is the interface I invite you to come here, take a look. Don't be afraid you can click on everything. It won't break. So it's good to explore. I want you to explore these. And after that, I see you in the next video where we will set up your billing information to start creating at right away. See you there. 5. Setting up your Google Ads Billing options: Excellent. Let's start setting up your billing information. Make sure everything is good with your credit card, your payment method. We can start creating ads for your business and campaigns to attract more customers. Let's go to Ads.google.com. If you are not here or if you are around the tool, we can always create on the home button to go to the main home screen, Let's go to the tools and settings menu. And here we have the billing option. We have the summary. We can see information about your billing, the document you can print invoices or anything, any documents that you want. We can see the transactions, how many transactions we have with your payment method, the settings and the promotions. If we go to settings here, we can set up and we need to do that. This is required in order to create your campaign. We need to set up the payment method. Here we have the billing country you choose your country here. You see that the currency we cannot change. Remember that when we create the account in the last videos, I'll tell you that when we choose the currency, we cannot change that in the future. That's one of the only things. I'm not sure why, but that's one of the only things that Google Ads doesn't allow us to change, to update. So if you move, let's say you are moving, you are living in Canada, and you move to Spain and you need to pay in eros now, you won't be able to change the currency. That's how it's setup, but that's fine. Let's say you are with the right currency here. This is very easy. You need to choose the account type. So if you are acting as an individual, if you are paying with your personal credit card or if you have a business. And let's say you have a business credit card, you can choose the organization name. This case, let's say here. This is my business and I can check here. I can add a credit card, use a PayPal account, or add a bank account so I can check any of these options. Remember that depending of where do you live, depending of your country, you may have, depending of your currency, you may have different options here on the payment method, some currencies allow only credit cards, some of the analog people and bank accounts. So depending of where do you add in the war and what currency are using, you will see different options here. I will choose credit card, of course. And I'll adjust my credit card number here, the month and date, the mountain year and exploration date, and the CBC, the zip code on my case because I'm on the US and when I'm ready, I click on submit and that will save all this information. And after you save it is ready to start creating ads. Let's do that and I see you in the next video. 6. The Top 3 Elements of Your Campaigns: Hey guys, Welcome to this video, to this model here we will talk about the three elements of each Google ad campaign that you can control. There are lots of elements, lots of pieces running to run a campaign, a successful campaign on Google ads, and most of them we cannot control. But there are three main elements that we can control. And I think if we know this, this is important because later you and me together we will do an add optimization. We will optimize all the campaigns and the ads that you created to increase up to 30% conversion rate that's coming up later in the course. But first, we need to know these three elements that we can control. We can adjust and we can tweak than we can make sure they are optimized to get the better results and better conversion on your campaigns. So let's jump to the iPad now to take a look on these specific examples. The first one, the first element we can control is the budget. The budget that you have for your campaign, and what is the budget? Of course, the budget is how much money you have for your campaign. You can start, I usually recommend my students, my clients to start small. You can test the campaigns. You can see how people are reacting to that. How is displaying on the system, how is it displaying on the different networks? And when you see after a test of seven days and we will talk in details about that later. We can increase the bodies so the budget is one of the things that can influence your campaign. It can help grow. When you see that we have, we are having a good return on your investment. You can increase your budget and that would influence, influence the whole campaign because it will start showing more, getting more people and I'm bringing more clients to your business. Also, with the budget, we can track the performance of your campaign because we can see how much money we are making for every dollar you spend on ads, for example. Do that formula later too. That's important because that is information that we can use later to decide to invest more to increase your budget or not. So budget is the first piece that we need, the weekend control and we need to keep in mind every time we're grading, I can paint. The second piece we can use and we can control is the audience. What is the audience? The Odyssey is who they are. We will set up together your perfect target audience. And this is also very important. This is one of the most important elements here in this formula. Because if we don't have an optimized target audience, if we have people that are not exactly the right people for your ad, the right people for your business. If we have on your target audience people that are not with the characteristics that your client half. We will be spending money. We will be worth wasting money actually. Why? Because we every time we show your ad or your campaigns to somebody that is not optimize for your business, for your products, your services. We are wasting money because we are paying for the ad. Maybe these guys even clicking on your ad and you are paying even more. But it will not buy because it's not optimized, it's not the right target audience in your audience is something we can control is one of the elements and we will define who they are. Who is your client? Where do they live? Are the what is the gender, men, women? What are the interests? Let's say I have a product for four kids from 0 to three year old, for example, I can target very specifically here and we will add people that are parents manner and women that are parents of kids from 0 to three years. Or for example, we can define the interest if these people like to travel it. If they buy things online, if they are, if they love technology or not, we can, we have like thousands and thousands of options that I'll show you later. The audience section here in the course to make sure we have the optimize our audience for you. This is very, very important. It's something we can control. Here we will define, Let's see here. Here we will define the perfect target audience for you. This guy here is your perfect client. This is not just one person, it will be a group of people that live on your country, on your city, or maybe all over the world. We will work on that later. On also, we have your ad. What is your ad? Your ad is actually the ad you create. For example, what is the title of your ad? What is the headline of your app? Are you using any photos, videos, media, if you have a video ads on YouTube, That's the media. That's, you will create a video and I'll show you how to do that, super optimize a hearing. The course. That video will be, needs to be good, perfect to convert. So when people see this video, they need to say, Hey, this company, this guy, this lady is amazing. I want to buy these products. I went to buy the services. We need to think about the media you are using. We need to think about the copy of your ad, the texts you are using on your ad. Also very important. This is super important guys. Your offer, and we will talk about that later too. You're offered is what are you offering on your ad? When they see your ad, when they read your ad, what is your offer? What are you offering to them? And this offer needs to match with your audience. So take a look here. When we talk about the offer. What is the offer, the product you are offering, the transformation you are using, and how this offer relates with this guy, with this, our audience that you have. I always recommend to think about the transformation that your product is counting on the life of your customers. So if this course, for example, the Google Ads masterclass, as you are watching here with me. The transformation that is, that is creating is that this course will transform the career of any one of my students. So if you welcome to this course and you watch it, you can start a new career as a Google Ads professional. That's one of the transformations in order to information is this course will transform, the business will revolutionize. That's one of the products I have for you. This course will revolutionize your business. It will take your business to the next level if you apply the strategies, if you do, if you run the Google ads that we're creating here, these, these will transfer your bins. They were bringing new customers for you, increase your sales. This is my offer, my transformation. If I create an atom Google, I need to put that on my ad. I need to add that to the copy of my ad. This is one thing we can control this. We have total control about what you put on your ad. Who is your target ion is on the budget you have for the budget that you put on this specific campaign. I hope you think about that. If looks complicated, don't worry, we will talk about in details about these specific elements and we will optimize each of them. I just wanted to show you now because these are very important and these are things that we can control on your global campaigns. See you in the next video. 7. What are keywords and why are they essential?: Okay guys, let's talk about keywords here on Google at what our keywords, what is the definition and why they are super important for you and for your business, not only for ads, but also for any content that you create on social media videos that you create or even on your local promotions that you run. I'll talk about that here in this video. So let's start. What are keywords? Keywords is a simple concept. Let me tell you. I'm probably you use keywords everyday. Keywords is the phrase or the word you are using to find information on information on Google. If you go to google.com, for example, and here and go.com, I can search for anything like digital marketing for example, this is a keyword, is a keyword is a keyword phrase. Digital marketing is one keyword. And there are some businesses that use this keyword to show their content higher here on Google or even to show ads on Google. For example, I type digital marketing. I see here for ads. And all these company or all these companies like Zapier dot IO, market, higher.com, Marketo.com, Genius monkey.com companies that I don't know. But all these companies are offering something about the third market is all they know that they keyword, the main keyword for their business is digital marketing. If I have products for people that look for the term marketing, I can create an ad with these keywords and my ad will show up here as you see on this page. Also, very important guys if this is paid traffic, so we are paying for Google to show this here on the first position of the page. If we are talking about organic counter and this will, this can change the way you create content from now on. We are talking about organic content. Code is organic content is any content on your website, the Ukraine, articles or videos or post on social media, any content that you create. If you need your key, if you know your keyword, let's say digital marketing is your keyword. You can use these keywords to create more content about that specific subject that will rank higher on Google. If I scroll down here, of course, these are ads, so we cannot compete with this on organic content. But if we scroll down, we see, we start seeing the organic content here. We see the first one, for example, is from Marketo.com is their website. And he's saying, what is digital marketing? Why is that? Because if uncertain from these for Digital Marketing, Probably I'm looking for the definition. They are offering these here. But look at this, these guys here, and this is a good example. These guys here from my GitHub.com. They have an ad also here. So this is an ad for an a service that they probably they have a product or service or something like that. I didn't click on the ad so I don't I'm not sure, But they are offering something here on this ad for the keyword digital marketing. And also they are so good that they, and they know so well these that there are keywords. The main key, whatever they have is digital marketing that they are first here on the organic results also, for the keyword digital marketing. These are keywords, basically the word or the phrase that your client will use on Google to find your product, your services, your website, your content or anything, Everything you offer. Also, I'll show you in the next video AT tool. But we can use to make sure to, first, to define your main keyword. You will define your main keyword for your business on also, we will find the related keywords and this is powerful because here you can grow exponentially. Why? Because if we know your main keyword with these tools, I'll show in the next lesson, you will enter this keyword and Google will tell you what are the related keywords. So maybe for this term marketing, there are other keywords that are not using and maybe I'm not aware of, I'd even, I didn't even think about it that are as powerful as my main keywords. Google knows that people that are searching for, for example, digital marketing, they are also certain for all these great keywords, we will know how many people are searching for that every day and every month, and what are the related keywords? So this will help you to find your main keyword and also they're related keywords will have a list of ten, up to 50 keywords that you can use that are personalized for your business and you can use starting today on your ads, on also on your organic content. I'm excited, I hope you are. Let me share that tool with you in the next lesson. See you there. 8. Finding top keywords for your business with Google Keyword Planner: Excellent, It's time to start finding the best keywords for your, for your business. And we will do that here with the best tools, the best tool that we have right now in this life for finding keywords, which is from Google, and it's called the Keyword Planner. The Google Keyword Planner, if you know them, you know how to use. I'll show you real examples here. So stay with me. And if you don't, don't worry, Let's go now to add.google.com. Here we are on the main screen. If we go to the tools and settings menu in planning, we have here Keyword Planner. If you don't see it here, look around the menu. Sometimes we will move things around. So I'll click on this. Here we have the tool. We have two options here at the top, discover new keywords or get certain volume. These tools also change depending on where you are and your account. So I'll choose for now discover new keyword. Let's say that for this example, let's assume that I have a bakery. I have Diego's bakery, where I have like online courses about how to make bread, how to make chocolate cake. And I also have a physical business on this example, where I can attract new customers around my CDR on my neighborhood. My main keyword, let's say on a specialized on chocolate cake, that's my main product. People know my business because on the exponent, chocolate cake, for example, let us assume that that's the main keyword we are certain here. And the goal here is to find new keywords and see how many people are actually looking for chocolate cake here on Google every day, how many people are looking for the other related keywords that weird that we will find here. For your business, I want you to think about what is your main keyword, even if you don't know, choose one, if you are not shortlist one by the end of this video, you will know exactly which is your main keyword and where do you need to concentrate all your marketing efforts? So let's jump to the tool. Here we have an option to start with keywords or start with a website. So I can just come here to website, add a domain. And Google will go to that website. They will analyze the content and they will extract the main keywords they have. So you can do that to analyze your, your, your competitors. If you have like an another business that is next to you or you know, somebody that is offering the same products, services that you have. You can add their website here and see what are the keywords that they are using. What is the content of the air creating? You will have everything here is like an X-ray for your competitors, which is great. Let's start with keywords. In here, I can add my main keyword. In this case, I'll add chocolate cake, for example. And this is important below that, you can select here the language and the country. So if I leave these as English and US, this tool will return to me all the keywords it will share with me, the search volume and the related keywords. Just for these characteristics, just for this English and the United States. So this one analyze for me people that live in Canada or Australia or any other country that speak English. English. Because we are doing a generic search and we want to discover more keywords. I recommend you to check your language here, of course. Change your country to all over the war. Remove United States. I save. Now I have English in all locations. And all I need to do now is click on Get Results. Excellent. So Google is searching for that. We see the main keyword is here at the top, chocolate cake or locations English, and this is on Google. This is the dates of the period where they are certain I can change that to two all available or the last 12 month or the last month. I can change that as you wish. Also, I have here suggestion by Google. I can add just the cake keyword, chocolate keyword cake recipe, desert cupcakes and all these suggestions. But this is not the key, the related keywords yet. Let's take a look here on the results. We see. The first one is the keywords we provide. This is your main keyword, chocolate cake. We know now that we have an average of 100 thousand to 1 million searches per month on chocolate K. What that means? That means that every month up to 1 million people go to google.com and they type the phrase chocolate cake and they hit enter up to 1 million people every month do that. So I know that this is a good keyword. Lots of people all over the world are searching for that. Now, this is the good part, the keywords, ideas, as you see here, we have a huge list that you can, you can see here we have like a 100, we have like two over 2 thousand related keywords. I entered chocolate cake. And now that Google knows everybody and Google knows what people are searching, Google is saying, hey, everyone that search for chocolate cake, they are also searching for all these keywords. And you can use these keywords for your ads for your business. So take a look. We have here German chocolate cake. Up to 100 thousand people are searching for that every month. Very powerful. So if i an egg, an expert on German chocolate cake, and I can also add that to my marketing. Maybe I can create an article on my website about German chocolate cake, or maybe I can launch a new product or I can create an add on that. Also, flower, flourless chocolate K a 100 thousand people every month are searching for that. Also powerful. Let's see here. Vegan chocolate cake. A 100 thousand people every month. Choc like lava cake, Ferrero, Rocher cake, chocolate sponge cake, moist chocolate cake. So all these keywords have an average from ten thousand, a hundred thousand searches per month. So what this means, these are keywords that I can use to find the target out in studies really interested on my products and to expand my, my people. So we just chocolate cake. I have up to 1 million people. But if I add more keywords here, I have the potential to reach not only a million people every month, I have the potential to reach even more people, more clients, bringing more people, more volume to your company, to your website or your service that your products. That's what we want. So this is powerful. I hope you come here, you analyze these keywords, analyze these keywords, and you can just export these to exhale. You can just click on here, select all. Let's see how we do it. We can come here to, let's see, Plan copy. We can open a notepad and just paste these. Let's see, it's x. I will open a text document here, paste. So here we have all the keywords, all the keywords that we found. This is powerful. I hope you come here, you analyze your keywords, try different keywords. Of course I can expand my search here. I can come back to the tool and I can say, okay, I really unruly expert on vegan chocolate cake. So let me add that also. Copy this. Let me add that also here. The search began chocolate cake. Now I have chocolate cake on vegan chocolate cake, get results. I will have more related keywords, new unrelated keywords here on the search. I hope you spend here 152030 minutes playing with these tools. This is powerful and you will get excited with new ideas for content, for products, or for ways to attract more people to your business. See you in the next video. 9. How do you decide which keywords to target for your ads?: How to choose, how to decide which keywords now that you have at least to use on your ads, how to choose what are the right keywords to target these specific people on your Google Ads? The main, the main key point here guys, is to keep in mind what is the key word or the phrase that your customer or your future customers will use to find information about you, about your products, your services on Google. So every time somebody comes to Google to search for a keyword that is related with your business. Which keywords that you can show up your ads for that keyword. And I'll give you clear, I know it's confusing. I'll give you clear examples. Two examples here. You can see these in practice. Let's jump now to the Google Keyword Planner. Here we are. Go up your planner and what will choose first, the idea of an e-mail marketing companies. So let's suppose, let's say we have an e-mail marketing company and we want to promote or services to people all over the world or maybe on your city, on your country. It doesn't matter where you have the same idea. So here we are. Let's type the main keyword of your business that we already know because we did that in the last video. Let us say is email marketing. I'll start people in English all around the world. So I will remove us. I'll save this and get the results. Let's see how we have all these keywords. Remember we identify all these keywords. And now I can go and see which are the keywords that these keywords, the secret key guys, this list that we have here is the exact phrase that your customer or your future customers will use on Google when they are searching for information. So if I go to Google now, I type e-mail marketing. We see that we have some ads. We have ad from contact, Constant Contact, male team, clavicle and that I don't know and sending blue.com, these companies know that people that are looking for email marketing services, of course, they will come to Google and type e-mail marketing. That's obvious. We need more complex information here, Diego, so stay with me. What are other things that somebody that could be interested on email marketing or about email marketing. Wool type here on Google, for example, I can come here and I can type, for example, how to send out Ahmad it automated e-mails, for example. How do I send automatic emails to my audience? That's a question that somebody that needs an outer respond or service is looking for a movie. These companies know that every time this is one of the keywords phrases of male chain. Let's take a look here. We have MailChimp and we have constant contexts. So they know that when one of the phrases, the search terms they have is under keyword list is how to send automated e-mails. Because to do that, you need an e-mail marketing service. Makes sense. Another example, let's use an example. Let's see here how to capture email addresses. For example, let's say I have a business. I heard that everybody is saying, Hey, you need to start capturing your customers information. You're you're out as information, your funds information, name, and e-mail. So I don't know how to do that. I come to Google and say, hey go or how to capture email addresses. That's another keyword, another search term that we can add as a keyword in or at creation here on Google ads. You see here, let's take a look. We have here for ads for all these companies that offer an e-mail marketing service. Let's use a different example now let's say we have a pool cleaning service, so I can come here and type pool cleaning service. You see here that we have two companies that have this service and this is obviously agonists, the sign of coming here and type in email marketing, pool cleaning services, of course, you know that maybe it's the main keyword of your company because your company, it provides pool cleaning services. That's the main keyword. Now that we know the main keyword, we need to start thinking about what are the phrases? What are the searches that these people, this group of people that are looking for poor, clean services, are typing here on gold, for example, I can come here and I can type, let's say pool chemicals. For example. I see that I have for ads again about affordable, poor maintenance, $39 a month pool service. Oh, this is great. Three months for service for 49. Service as low as $29. This is great. I'm looking and not looking here for poor maintenance or for poor service, cleaning service. I'm looking here. I just came I even I didn't even know that I need that. I am trying to do this myself. Let's say I want to save money as a pool owner and I want to clean the pool myself. I don't want to spend because I think it's expensive. Let's say I are not customer and I'm looking for the service. But on the back of my mind, I may consider becoming a client if somebody gave me a good price. For example, here we have four ads offering affordable pool, pool maintenance $39. And why all these ads, even before, this is amazing guys and this is key for you to identify your keywords. Look at this. I just type pool chemicals on Google. And I have four at an all these four adds a 100% of them are talking about, hey, affordable pools, pool service. Hey, just $39.49 dollars for the first three months. Hey, at low, as low as $29 a month. Why a 100% of them are talking about having affordable pores, pole service maintenance. Because, because if I'm coming here and this is key, pay attention here. If I'm coming here to Google and I searched for pool chemicals, that means that I sub b as a business owner, asset pool owner, I want to clean the poor myself, so I come to all to search how to clean the pool, pool chemicals. These companies know that that everybody because they know their businesses. Do you know your business and you know these inside? Thinks that your customer half on their head because you are the expert on your area. These guys that they have a pool cleaning services, they know that there's somebody comes to war and search for that. They know that these guy is looking for doing this dense himself. He wants to save money. A 100% of the ads are saying, Hey, it's not that expensive. You look at this $39. You don't need to worry about chemicals. We can even pull that, we can even add that to the headlines. Hey, don't worry about chemicals is complicated. Let's do it for turning $39 a month. That can be an ad. This is fantastic. Example. Let's say we come here and I type, for example, the Portland service pool water. Let's see. Water. I type pool water and I have no ads. Even a dance. That's not a keyword for the pool cleaning service, but you get the idea. Now. You get the idea. It's important for us and we're not even using the example, we are not even using the keyword planner on Google ads. I can come here and I can of course use the type here. Cleaning services. Let's search. Let's see what happened. Here. We have we have bookkeeping services, we have poor maintenance. We have, let's see, pool cleaning, swimming pool maintenance is another good keyword, or maybe we are not doing pool care is another one. Let's try pool care is something that we didn't type here. Pool care. Here we have, we have three ads now. Full-service, a 100% satisfaction guarantee, pinch a penny, poor character in and repairs $39. So you get the idea. The goal for you here is to have in mind your main keyword that we identify in the last video. Also come here to go at an angle to the Google Keyword Planner. Type your keywords. Take a look on the list. We are not using the whole list. I used that in the last video as an example for you to make things easier for the course. But you don't need to use the whole list. You need to get at least ten keywords. You can use one keyword to. Because if I wanted to create a super optimize ad for, let's say for people that are looking to do, to do themselves, I can use pooled chemical, the keyword that we use. And I can create just an ad for that because I know that the guy is coming here and I searched for pool chemical. This guy is probably trying to save money so I can create an ad, just a promotion, maybe just for these customers that do, that is look into doing himself to forsake money. So think about that and keep in mind, if you have only 3410 keywords, doesn't matter. The quantity is not the main thing here. The quality is the most important thing. And this is not something that you will have the best, absolute best keywords and the keywords combination in the first ad you create. This is something we were building over time. You can start now with your main key or if you want, you can start with one keyword, that's fine. I recommend you more, but you can start with one. It started with three, with five, with ten, that's fine. And later, we will see the report later hitting the course. We'll see the reports for each one of the keywords, how the keywords are performing. We will analyze rules, say, okay, put pool cleaning is not performing as well as poor chemical or a support service or support maintenance or poor clinging price, for example. Another thing that people can start here. We will build this other over time. This doesn't need to be perfect in the first ad you create, but it's important for you to know that the list of keywords we are using on your ads is not all the Lisa we have hidden the Keyword Planner, but yes, we are using the keywords that your future customers are using on Google to find your services. Think about that, make the list, and I see you in the next video. 10. Mastering the Structure of Google Ads Campaigns: Hey guys, Welcome to this model. This lesson is one of the most important of the course because here we will talk about the structure of a Google ad campaign. I'll show you the concept first on my iPad, and later I'll show you a real example of how the campaign looks in Diego's bakery, which is a business that we are using as an example here in the card. Every time we're creating a campaign on Google, we have a structure that we need to follow the tour on Google. If we go to add.google.com and we go to Create Campaign to create a new ad. This tool is easy, structure is organized in a way where we need to know these elements. And if we don't, it will be really confusing for you. This is the main reason most people think that Google ads, or confusing or difficult to create because they don't know the structure of the campaign. But you are here with me right now and you will dominate this is structure. It will be clear for you from now on. So invest this time would mean this video because this is really important. Let's go to the iPad. Here we are. We see here in this graphic the structure of the campaign. At the top we have the top-level. Let me change my my market here. We have the Ad account, so the Ads account is the account that we just created. We in this course went to Google. We said, Hey, we want to create a new ad account. We have an account number. And in this account we can create inside of them, can paint, and we can create ads inside the account. We can create several campaigns, in this case. In the next video, we will go ahead and in the practice creating these campaigns for you. Let's say we create campaign one and campaign Chu Chu can paint inside the campaign. We don't have the ad right away. We have first an ad group. In one campaign. You can have one or more at groups. Inside the ad groups, we have the keywords that are relevant for these AdWords. And inside the keywords we have with the keywords we have the app, we can have one or more ads. And I know this is confusing, this one be confusing in one minute when I show you the real example. So stay with me here. Let me show you before that what is configured on each level. So if we're talking about the campaign level, which is this here we configure the e-mail account. You have your e-mail to access and password. We have the login information. We set up the language the language of your account. We set up also the payment information. Payment information where we defined your country with defined the currency we are using and all that. And we also have here the time zone of your business. This all these are configured in the account level. If we go to the campaign when we started and we say, Hey, let's create one campaign. Inside the campaign, we define things like the target audience. Target audience. The target audience. We know that it's super important because it's the group of people that will see your ad when you create. Also, we define the ad scheduling schedule. We say, Hey, this ad will run from this day to this day for how long you can define even specific block of ours, block of time during the day where you can run your ads. We here at the campaign level, we'll also define the device type. Device. If we are showing this on smartphones, tablets, or only computers, we can define that. And we can say them also, where, where it will show, where your ad will show the most important thing in the campaign level. And this is important. We define the type of campaign where creating, remember we talked about creating a video campaign that shows on YouTube or creating a display campaign that will show your ads. In websites all over the world like CNN, the Wall Street Journal, all these big websites and smaller websites too. They have Google ads inside of there. And your ad could show in this partnered website, let's say, or we can do a search campaign that will show in the results of Google when somebody's search for a keyword or a phrase, your ad will show there in the first page, the most important thing here at the campaign level is the type. Campaign type. Okay? Excellent. If we be below that, we have the Ads group. Inside the group. Why do we have we have mainly the keywords. The ad group are mainly for the keyword. Each ad group can have a different. Group of keywords inside that we can create, of course one at or several ads in the real life example, how do we adapt these to my business, which is Diego's bakery? Let's go down here. We see here the same structure, but if I replace it, they can paint the ad group and the ads with the specific things that we are putting inside there. Let's say I have a bakery and I have my Ads account here at the top. Inside the ad account of Port, of course, I have my e-mail, my login information, the language, the time zone, all the setup for my business. And I said, okay, I have two main goals here. On this account, I want to sell online courses on my bakery. I sell chocolate cake as you know. And also I created courses, online courses teaching people all over the world how to create the recipe that I use on the formula, the process that I use to create the best chocolate cake that my clients ever try. Let's say I have online courses on chocolate cake and banana K. I have two online courses. So I want to create an ad to sell dots. So how do we do that on the structure? Let's follow here with me. Here we are. The first campaign that I want to create in online courses. So the goal of this campaign will be to, to sell my online courses. And I have a second campaign here, which is the customer acquisition. What is that? I have a local business too, and I are even, I can have a digital business, but I want to acquire new customers to my local business on this case, I will do that using a discount coupon that people can print out and they can bring to the store and get like 50% off on their first purchase or something like that. In the campaign level here, I will define what is the goal for the campaign. I will find the type of the campaign. Let's go up here a little bit. I will see the type of the campaign. It will be a video campaign, display campaign or any other campaign. I will define here the target audience. I will say the schedule, the devices, and where the ad will show. When I said that, let's say I say, okay, this will be a video at, for example, on that case, all these ads that are below this campaign will be a video ad. So everything that I can figure out the campaign level will affect everything that I have below. Excellent. The Ads group that I have for the online courses campaign, I have to add groups. I have one which is the chocolate cake online course. And the second one is the banana cake online course. You may be asking why you don't have just one ad group. And you can for the two courses, and you can just be easier. It won't because I have two different ad groups for the only reason that is this, I need different keywords as you see here for each one of these products. So if I'm talking about the banana cake course, I have different keywords. I need to use a keyboard, banana cake or vegan banana Kate, or any keywords related with that. And the keywords for the chocolate cake are totally different than the banana cake. So that's why you have two different specific to different ad groups here. In the east side of the ad groups, I have the keywords. Here. I can create one or several apps for each group. Also, I have another goal here. I want to sulk online courses as you see here, but also in the same account. I can create another campaign which the goal is customer acquisition. So the name of my ad group here will be discount coupon. You can put any name that you want. I usually use the goal as a name or I use on this case. Let's go back here. The, the, the name of the product as the ad group name, but it's up to you. We will talk about in the practice when we create the ads, you will understand better. We will define all these elements here in the tool. Inside this coupon. At group I have the keyword, specific keywords for this group. So what are the keywords that I will have? I have a specific target audience. The target audience for this campaign is different than the target audience for this campaign because the target out is I defined on the campaign level. This is the structure looks complicated, but it's simple. And I hope you now have a more clear view of what is going on here and how to structure all your ads from now on. You will, this will be very clear and you will understand better when we do the practice creating a specific ads on the Display Network, on the search network, on the video network on YouTube and other ads that were created. Studied this, if you still have doubts, go back to this video, play it again right now and I hope you create your structure right now. So I invite you to stop now, get out a blank sheet of paper or open your computer. And I prefer paper and a pen. And please draw this structure for your business. Do this, go here and say, okay, this is my Ad account. Let's say I wanted to create two specific campaigns. What the campaigns will be? Well, how many products I have, what will be the specific ad groups that I have? What are the keywords that I will use for the specific AdWords? And with that you have this structure of your campaign. Do that and I see you in the next video. 11. Creating a plan for super optimized campaigns: Hey guys, Welcome to this model now finally is the time to start planning your ad. Here we will plan your real add. The other you will publish here on Google. And this is very important because I'll share with you as five-step, which is super simple. To create irresistible adds onto optimize your ads for success. The first step we need to do, need to complete before we start planning is to choose the type of ad that you will create. So I invite you to choose one of these ads. Probably you want to create more of them. But just one type of campaign that we will create in the next sections. With me. In the next video, I'll show you the five elements we will go through the copy, the goal of your ad, what is the call to action that you have? What is the offer that you will have on this ad? What is the media you are using? An all these details you will have ready by the end of this model. The first step is to choose the type of ad. What are the types of ads? Here we have this slide. We saw that in the beginning of the course, you can create, for example, assert at which is the ads that show up on Google on the first page of Google every time somebody's search for a keyword or for a phrase, your ad will show up there very easily. The second type of added you can choose right now to create is the display at the display ad, if you don't remember, is the ad that shows in third party website, in Google partner websites like CNN, The Washington Post, all these big websites and also small websites to 90, more than 90% of the websites online, they have Google ads inside of them. Your ad will show up on one of these websites if you choose these types of add. The next one is shopping ads. If you sell products, physical products, you can create shopping ads that will help you to sell more. How that will happen? If I go to Google and I searched, for example, running shoes for kids or any physical product. You will see that we have ads, but instead of just the text ad, we have the shopping because Google knows that you are looking to buy a product. And it will suggest you, with some adds, some products that you can buy right away. They're on their website. So this is an option if you are selling physical products. Also, you can create a video ad. These are ads that we show on YouTube. These are also at will show on YouTube, on the YouTube website. Every time somebody will see a video, they see the ad, they can click there, go to your website by your products and services. These are great option two, if you choose, these will have a model later where we show you how to create this video, how to plan the video, how to shoot the video, all the details ready for you. If you have an app for your business or mobile app, maybe iOS or an Android app. You can, and you want to promote that. You can create an app that will show up on Google to and will drive more users to your app. Or if you are a developer and you want to promote the apps you create, you can do that too. Also, we have smart, local and discovery ads. These are options that are not very popular among our students and clients. But you can also choose, I mean, if you go to the smart, you can reach B. They said here, you can reach business, goes with automated atom Google across the web. So basically you don't have control of what Google is doing. It will do it automatically. I recommend you to go with a more basic type at first because it's the most effective way and we have more control. We want more control here on the ads because we are investing money. We want to see results. Also, you have the local ads. If you have a local physical location, you can choose that. The discovery at that runs among YouTube, Gmail and discovery website. Again, this is not the best option if you are starting, choose one of these categories. If you said Diego, this is too much, I don't know what to choose. I recommended to go for the search ads, display ads or video at one of the three, should do it. Choose that right now before we go to the next video, choose one of these types. And in the next video, we have exciting stuff because we will define your copy your call to action, everything that needs to go on your app. See you there. 12. How to plan a super optimized and irresistible Ad: Excellent. Now that we know the type of ad that you are creating, it's time to work in the five elements that you need to define. Right now. Before we go and put all this into practice on Google, Ads.com, this is important to do. Why it's important to do it now is basically because by the end of this video, you will have all the elements are ready. When later when we create the ad here on ads.google.com, you don't need to think about, okay, what is my goal? What is the headline I'll use? What kind of image I'll use from an ad because we will define all that here right now. I invite you to write up, get a pen and paper to do this with me. And let's start right now. So the first element that we are talking about here, the first question we have on the eye, but is this, what is your goal with these at? What is the goal that you have? And the goals is what you want to accomplish by creating this ad. You can say, for example, I want to increase awareness of my company. I want people to know more and more about my business, about my company, about my products, my services. Maybe you want to increase sales. You want to increase sales. Maybe you want to capture leads. For your business capitalists is to capture name and e-mail of people around the world that could be clients of your business. You can capture name, an email. Maybe your goals, your goal is just to have more views on an article you have on your website. Maybe you want to have more views on your YouTube video. Or maybe u1 to have just more traffic to your website, more people go into your website to your online store. So traffic is another goal to your website or store. If you have like an online store where you sell your products, your services, you use cell, what you offer, you can drive people there. So what is your goal? This is the main question you need to ask right now, the number one topic that we have, because depending of the goals that you have, all the questions below here that you see on the iPad, all these five will change depending on the goals that you have. It. My goal is to collect name, an e-mail, collect leads around the war. For my business, I will have a different offer, different copy call to action. All will change. The final goal right now if you are not sure, you can, I recommend you to just, just, just, just choose traffic for now, which is the more basic question. And it's always good to have traffic to your website, but I recommend you to think about that. Stop for now, pause this video. Thank for five minutes. Write down all the goals that you want for your company, and after that, we continue here. The next one is the second question is this. What is your offer now that you have, let's say my goal is to increase my sales, we are talking here about the Diego's baker. Let's go back here. Here we have the structure that we saw. Let's say we want to sell more courses about the online course, that chocolate cake online course, that's my goal. I want to sell more of that. What is my offer here? When we talk about the offer, I recommend, I invite you to think like this. What is the transformation, your product, your service East calcium in the life of your customer. This course, for example, the transformation is this doing, is that by watching this course, by learning other strategies here, you can start a new career as a Google ads expert, for example. Or if you have a business, you can revolutionize your basis, increases sales, and attract more customers by watching this course, this is a transformation and offering here for you in this course. This is my offer that I can use here. If we're talking about the offer that you have, you need to think about that. Think about the transformation. So let's write down here what you offer. So what you offer. And this includes also often an online course and offering this product or service. And also what is the transformation for mation that your product, your service, what you are selling is causing in the lab in the life of your customers? What is the information that is creating on your customers heart? What, why they need to buy from you? What are you offering? So that's number two. Write down your offer, stop for now, write down and this will help you to create the ad later heating the course. Number three. Here we have what is the copy that you will be using? What is the copy? The copy is basically the texts that you will use on your ad. If we have like a CRT add, your ad will show up on YouTube on the neutrino, on the Google page, on the homepage. What is the text that you will have? What is the headline? You will use? What is The specific invitation, how you will convince your client to click and have you, Are you going to capture the attention of your client? This is very important. So think about the copy that you will be using if you are not sure and if you are confused about the copy, don't worry, you can this is one of the things that you can wait for now and leave it blank if you want. Because later when we create the display ads and also the CRT app, we will work on the copy and by that time you will have total clarity on what to use for you and for your business. But if you have ideas now, write down some ideas that you can use for the headline, the text that you will use on. The next one. What is the media? The media or the photo or video that you will be using on your ads. So if you are already doing a video ad on YouTube, What is the video you will be using? How will the video BY structure? What is the goal of the video is to convince the client to buy or convince a client to leave the name and email. What is the video or the photo you are using for this? And the last one is the call to action, which includes the final invitation that you will do. How is the call to action? What are the words exactly that you'll use on your ad, on your video to invite people. You can say, okay, sign up for example. Or subscribe. Subscribe. Or you can say buy my product, or you can say visit this website and buy the products of VC website. And the most important thing here is that these call to action needs to be direct to the point weekend needs to be one thing. Let's write down this is important. It needs to be direct. Also needs to be clear and easy. Clear, easy to do. If I said, okay, I have a video, this is my product, bla, bla by my chocolate cake. Cars. You love it, you will have wonderful times with your family. People will love the flavor and an everything. And my call to action is this. Go to my website.com for example. And in the menu, click on products and click on chocolate cake. This is too complicated. People won't do that. I mean, it's too many steps. It needs to be direct to the point right there, okay, by now, don't be afraid to say Hey, by paste described hey, enroll now in the course you will love it. Let's do it. Let's go now. Direct to the point and clear an easy, easy to do not, not 234 steps to accomplish needs to be k. This is the link, click here, click on buy that said you are in. These are the tip for call-to-action. Think about all these five points. This is the body, this is the whole system, the whole structure of your ad. This is what your customer will see when they see your video, when they see your display ad or when they are on Google searching for a keyword, they see your ad there. This is the thing that needs to call their attention. This is the thing that needs to capture them and say, Hey, I love this, I love this product, I love this heavy. Let me click here. They click the enroll, the buy, and that's what we want. Stop now before we continue, get a piece of paper, a pen, and write down your answers for these five questions. If you don't have it perfect, don't worry, just do an initial draft. And later in the course when we do the actual, When do we create the actual app, we will improve this and optimize. See you there. 13. What are Search Ads on Google Ads: Hey guys, Welcome to this model here we are finally ready to start creating your super optimized Google ads. To start with that, we are working with one of the, one of the most popular options, which is the search ads. So these are the ads that show up on the Google homepage when somebody's search for a keyword or a phrase, let me show you an example. We already saw that, but let me really, really quick. If we come here to Google and I type digital marketing, for example, or any keyword. Let's say this is the keyword that uncertain for because I'm looking for products about digital marketing or services. And we see here that we have for ads, there was an ad, an ad. Here we are creating these optimize ads. We want to make sure you have the best at possible and the best chances to show your information, your ad here at the first place on Google. In the next video, we'll start with that. I hope you are excited and super-excited. I think you will love this. By the end of this model, you will have your ad ready on Google for people to see. See you there. 14. Setting up the Search campaign on Google Ads: Okay guys, let's do it right now. Now we go to add.google.com and we will start creating your search at step-by-step super optimized. Here we are on the platform and here we can click on new campaign. You will see these if you don't have any campaigns on your account. If you already have it, you can just come here to campaigns and we click on the plus sign to create a new campaign and say in your campaign, excellent. And this is the first interface, the first block where we have information we need to choose for your campaign. So remember that we talked about what's the goal for your campaign. We talked about maybe promoting your business to promote awareness about your products, your services to reach more people. Or maybe you want to collect leads, name, and e-mails from your front, your future customers. Or maybe you can also encourage you want to increase your sales. You want to promote your app depending of the goal you have for this specific ad. We are talking here just these ads. I know that you want to reach all these goals and we will get there. But for this one, we need to just one main goal. Here. We have the goals that Google is sharing with us. We have the sales. So when you see, when I put the mouse, the cursor on top of the goal, you see that we have more information. So the first one is sales. You say, you see a description here, drive sales online in an app by phone or in store. And below that, this is important. You see the campaign types. So if we choose the sales goal, this one, we can create these types of campaigns, search campaign, which is the one that we are doing now, display, Shopping, Video, smart discovery. If we go to Leeds, we have a definition, we have the campaign type types. If we go to traffic, website traffic is if you want to drive people anywhere in the Internet, maybe you want to drive and drive people to your YouTube channel, to a specific video or to a landing page. You have any URL in the Internet of u1 to drive people to, you can choose the goal of website traffic. Also, we have looked at this one, product and brand consideration, encouraged people to explore your products and services in the campaign types. If I select this one, I can create only a video campaign for this call, I cannot create assert campaign. That is, that is the one that we want to create now. So if I click here, you see that below, we have only the video option. Instead of if I click on sales, we have all these campaigns and we can choose. The next one is brand awareness to reach more people. And we can create a display or video campaign. We have the ad promotion. So if you have an app for your phone, you can create a campaign to promote that app. You have an ad for your company, your products, your services at an app that your client use. You can promote that to your clients or to new people all over the war. Basically, if you have a local store, this is the one that we choose, local store visits and promotion. But in this case, look at this. The only campaign type is local. So we cannot create a search campaign here for this one. Or we can create a campaign without a goal. That's an option too. But I prefer if you, if you are a beginner, if you are starting to choose one of these costs, the most popular here is website traffic. To complete the website traffic, we need to do one step, one extra step, which is installing the conversion pixel on your website. And we will be doing that in details step-by-step. In the conversion section, we have a whole model, a whole section full of lectures talking about conversions here on Google ads, how you can optimize and how you can use that for your advantage. Let's see, let's choose website traffic. And we will, of course here choose the search campaign because this is the one that we are doing here. Search campaign. Below that we have select the ways you like to read your goals. So look at this, depending of the goal we select here at the top. Depending on the campaign type we have, we will have different options below. If I go here and I say local, you see that we have different options here we are looking for a US business location or use a feed at locations. If I go to website traffic, uncertain, I have different options depending of your goal and the campaign type, you have different blocks here. I recommend you just to follow the instructions of Google. This is really easy to do. You can just read and if you need more information, click always, you can click on this. A question mark here where you have like more information about this specific block. Right? Here they are asking because we select website traffic. We say, Hey, we want to drive people to a specific website. This is the goal. And they are asking, okay, that's good, but select the ways you would like to reach your goals. So what is the business website? What is the URL, the final URL where you want to drive people. That's the one we need to enter here. So in this case, I'll enter my website here. Let's see. Excellent. Do you see it's very fine. Excellent. I don't have any error messages for now. And I can click. You see here start tracking the conversions of your website requires sometimes I say sometimes because if I click continue here, it may work. Sometimes if I click Continue, it will say, Hey, you need to create a conversion action first. So the pain of your account, depending on the volume select it will require you to that or not. So let's try it. Let's see if it works. Continue. Excellent, We went to the next one. But if for any reason it requires you to write a conversion, you can just follow the steps. And later in the course we will talk in details about that. Let's continue here. Here we have some steps you see here. We select the campaign settings. After that number two is set, set the ad groups and create the ads. If we go back to the iPad here, Let's go. This is the structure of the Google Ads campaign. Now, we already have the accounts, so we don't worry about this. We are creating a new campaign. For this, this campaign we're creating. And we define here a few options that we will do right now you see on the screen, let me go back to a computer. You see here we are talking about the target audience. Go back to the iPad now, we'd have target, the audience at scheduling devices where the ad will show and what's the campaign type. We already choose the campaign type. We will choose languages here at the campaign level, the audiences, the budget, the bidding strategy. And after that, we will move to the ad group where we will add the keywords and all that information. Let's continue here. At the top we have the campaign type search and the goal, which is website traffic, your goal and your campaigns. I may be different. We are doing a certain campaign here, a search ad. Now it's asking for the campaign name. If I go back to the iPad here, we see This is the example of Diego's bakery and this is the one that we're using here just to illustrate, to show you a real example of what we can do. We will create a campaign called online courses. This is the campaign we're crediting now because I want to sell here two courses. One of them will be the chocolate cake online course, and the second one is the banana cake online course. And this will be the ad groups. Now we are working on the campaign. The campaign name will be, as we see on the model. Online courses. I can add here more information for the campaign, like search. And I can add information about the audience to let us say I will target 1830 years old, for example. Why I'm doing that? This is something that only you can see. Your customers won't see this. The campaign name. The campaign name is something that you need to create. You need to make sure it's so clear that when you have like 203050 campaigns name later on your account, you can look at the campaign and you immediately know what is the campaign about. So that's the goal. Do it super clear, straight to the point, something that is easy for you to identify it. So that's why I created online courses. So now if I see this, I know that this is a campaign to sell it online courses for the Diego's bakery is assert campaign. The campaign type is search. If I use a video campaign outside here video. So it will be a campaign on YouTube. This is usually on my system, the age of my target audience, but you can use any, anything here on the name. So let's change these to search. Excellent. And below we have the networks. You see search network, network and Display Network. We are doing a display at later. So I will uncheck this and just leave the search network here. If I go to Show More Settings, we have the start and end dates. This is important to remember that we saw. Let's go back to the iPad here. We saw on this graphic that at the campaign level, we need to set up also the scaling. So the scaling of the act, how long it will run when you will start, what would n and all these information. So let's click here. Let's set a start date of September 28, and the end date is by default unknown. I recommend you to test these for seven days, at least to the fifth y, seven days. Because usually during the week you will have wave of more traffic and less traffic and that's normal depending on your business. You'll have days where your customers, where your future customers you lead are more active than other days. Some people for some businesses, for some niches, there are the Sundays is a good day for my business. For example, Tuesday and Thursday are the best days for them to send a promotional announcement to sell something to my audience. These are the two days where my office is more active. So that's why if you don't know that I recommend you to test your ad for seven days. So we cover the whole week with your ads. After value, we have campaigned URL options. Don't worry about this. This is a more advanced option for tracking. Let's go here to the ad scheduling. You can also set up specific days, specific times to run your app. Let's say I select here seven days, but I want to run these ads only. Let's say Monday to Friday, let's say all days. I want to run only from nine in the morning. Let's say APM for example, let's say my b is, my target audience is just business people. So I can put like business time, I can add more options here. So that's up to you. This time is the time zone where you are base. Think about that too. If you know this, if you think you don't need this, don't worry about this. This is advanced options. You can just leave it as default. Excellent. Now guys, we move to targeting an audience. So what we will choose here, who you want to reach your target audience. Remember that we talked about that. Here we will tell the guru on where people live, what is the location of where they live and will take Google later. Also the interests, the preferences and the behavior of these people. We can identify the perfect target audience for you and for your business. Let's take a look here we have location's, mine is selected all countries and territories by default, we don't want that, we want to be more specific. I can expand the options here. I can select here, enter another location. So I want you to come here and I want you to come to advanced search because it's more fun. Let's take a look. We have the math now, if I say here that I want to, I can add the location here. I want people in Canada. For example. You see I have the Canada, the country with 34 million people. I have a Canada. Can Chucky on the United States is a city. I have another CD here in Argentina and an airport. You can choose all these locations on this case I want to use include the whole country so I can click on target here. If I click on exclude, I'll be excluding people from Canada. If I click on nearby, I will reach people around that are closer to this specific location. Let's click Choose target. You see on the map here that we're selecting everybody that is on this country. Also just to make it more fun and to show you an example, we can exclude some, a group of people. So let's type here, british Columbia. British Columbia here. This is a province on Canada with 5.6 million people. Instead of Target, I will click on exclude. This is just as a demonstration. So in this case, what we are doing here is let me zoom out. You'll see here that we are reaching with this ad. We are included in your target audience, everybody that live in Canada, but we are excluding everybody that is on British Columbia, for example. This is an option that you can use. Of course, you can choose here, let me save this. You can choose these for this example, your CD. If you have a local business, you can choose, you can add your address here. You can add a zip code or a CD and neighborhood. You can play with that depending on where you live and the location you have, you can choose these, but the main goal here is to choose allocation where your target audience lift. If I live in here in the United States, I my target out in season Brazil for example, or in Argentina, or in Canada. I cannot add people from the United States. Doesn't matter where you live with the ads, you need to think about your target out is where people that are buying for you live. Where do they live? What do they do? What do they like? What is their interest, their behavior? That's what we're thinking here on this option. Play with the location a little bit is fun. Go to advanced search to see the map and you will find the perfect location for your Audis. Continuing here. If we expand the location options, you see target and exclude. So remember that we have the target for Canada and British Columbia. You have these options. If you choose a target, you can include pre people, precedence or interests. So people that live there, or people that are interested on that location, or just people that are living there, or people that are doing an internet search about that. If I have like a travel agency and I wanted to reach, reach people that are searching for Canada. I can go here and say, hey, search interests, people searching for your target location. So this is perfect because I'm selling packet travel package to Canada. And I can start getting people here that are searching for Canada on Google. This is perfect for my business. This case I'll just say presence because I want to read people that live there. And I wanted to exclude people that live in British Columbia. So I select presence here too. You're gonna need to select this. This is an advanced option. So if you are confused with these, are you'd think you don't need it, just jumped to the next block here. The next one is language. This is an easy one. You can select the language that your target out in speaks. On this case, we have English, we can add several languages here. Let's leave it as that is suggesting here, French, you see base on the target locations you met. You may want to add these languages French, because in Canada, some people who speak French. So this is a good suggestion by Google. Take a look on this. If you live in a country where your target audience who speak more than one language. Next we have out and says, Here is the fun part. Look at this. Select the audiences to add your campaign, create new outings with the RDS manager. In here, we need to search for a specific interests. You see, you will. We can type here, like you see, you will type a keyword here. You need to see people that have specific interview you. The goal here is to look for characteristics, interests, behavior of your target audience, and add that to the list. So right now we have a big group of people that live in Canada and don't live in British Columbia. And now we have 30-some million people. We want to filter even more. We don't want to show my ad about the online course on chocolate cake to everybody on Canada. Most people don't have interests that I need to filter even more right now with this option, I recommend you, instead of typing the keyword here, I recommended to start browsing. So if we go to Browse, you see who they are, detailed demographics, what their interests and habits are, the affinity of people, what are the activity? What they are actively researching or planning? Who, how they are interacting with your business and your combined audiences. So we can go to who they are, for example, and you see the categories here, parental status, marital status, education, home ownership status, employment. So I can come here and say, hey, I want parents, of course, because let's say I'm doing an online course for teaching how to make a cake for a birthday party for a kid. Maybe I want to, I want to for sure At parents here. My my target outlets, you see here parents from infants from 0 to one years old, or from one to three or four to five, you can choose all these options. Let's say that I want all these. You see that it's adding here the right marital status, employment. So let's go back here. I want you to explore each one of these categories. And when you come here, probably you have more options. Because we always, always adding more categories. What they, what is their interests? Let's go here. Banking, beauty, food, home garden lifestyles, shoppers, technology, travel, Let's see here. Transportation. So you have all these options that you can choose. And of course in here you can even expand even deeper. You can go on beauty and wellness, on beauty, my events, or frequently visits alone. If you have like a beauty salon, you can choose that for your target audience. Food and dining. Let's explore this one. We see here. Coffee shops, fast food cooking, and this is one that I could add for my online chocolate k cars. Because let's expand this. We see people are in that liked to cook. So let's add this group. What else? Vegan. So you can target vegan if you want. Shoppers, hormone garden, mean do it yourself. Maybe this one is a good one. Home decor. I want you to come here and explore these options. Go back, explore the next section. More and more and more information. When you are ready with these, when you have a good list, you can come to search and now you can start searching for a specific things like, let's see, cooking for example. Specific keywords. 30 minutes CEF, that's good food is, let's add these ones as aspiring CEF, maybe this is a good one for us. Prefer organic foods. I can do our inorganic or a vegan chocolate K course, for example, I can add vegan here. What else diary. You get the idea. I want you to spend at least 1520 minutes here exploring all these options at everything that is relevant to your target audience. And when you are ready, you can continue moving down here. The next step, and we're almost there. This is the last step for the campaign, is budgeting and beating. We will have a complete section later in the course about the bidding strategies here on Google ads. For now, I want you to go with a recommended bidding strategy that Google is offering to you is usually the right one. So basically here is, wiggle is asking, what's the budget for the campaign? Said, say your daily budget for this campaign, how much you want to spend daily? Remember, we set up for seven days, so I wanted to spend $10 per day, for example. Excellent. The bidding strategy is what? And this is the one that we are learning later in details here in the course. What do you want to focus on? You can always come to the question mark here and learn more. And this is you want to focus on clicks or impression share. And you see that the other ones are grayed out because depending on the goal, you select the campaign type, you don't have all the bidding options available. You have just a few in this case, let's leave it at clicks. Excellent. You can set a maximum cost per billion. Also limit, maximum CPC, bid limit. Let's say that in this case what we are doing is this. Google will charge you x amount of dollars every time somebody clicks on your ad. So they go to google.com, the search for chocolate cake on my case, my ad shows there, hey, online course about chocolate cake, wonderful. You can win if they click on that. I will pay X amount of dollars. How do you know how much are you paying? You can go to the Google Keyword Planner. Let's go back to a computer here. Tools, Google Keyword Planner, search for your keyword and you will see how many people are certain for that and how much, what's the average price for these keywords? Based on that, let's say it's $1.50 per click. I can set a maximum CPC or cost-per-click for my ad if I want, this is not required, but you can have the option. So let's say I want to pay just $1 per click maximum. What could happen here? This is important guys. If, if I put a low, lower than regular amount, let's say the cost-per-click for chocolate cake is $5 per click. I mean, it's impossible to have a $5 per click, but let's just assume that. And I say, Hey, I want to pay just $1. The problem will be that my add one run, so I will publish my ad and I go back to the statistic here and I won't see any activity, nothing is happening, nobody is seeing the ad, what's going on. That's a problem. Your CPC is too low. You need to come back here and increase your CPC or just leave it unchecked. And this is why I recommend you if you are starting, if you are new to these more settings, we have convergence. We are talking about that later here in the course. And now we have the add extinction. We also have a complete section head on the course About add optimization. And in that section we are talking in details about all the ad extensions that we have here on Google. And Google is promising the weekend increase up to 30% conversion rate with this specific strategies. And we will talk about that for now. Don't worry, it's an advanced option. Let's just concentrate on creating this first ad for you. Later you can add ad extensions to these ads, so don't worry about it. Let's just click on Save and Continue. Excellent is saving for us. Now. Congratulations, we've finished the campaign. We are now on step number two, as you see here at the top. Let me close this leaf. You see here at the top at groups, and this is the one that we are doing in the next video. See you there. 15. Setting up the Ads group on Google Ads: Hey guys, continuing with the search act at we're creating hidden the course. Let's continue with the ad groups right now. Before we go to the screen, Let's go to the iPad and let's see what we are doing and where we are right now in the whole process. Here is the structure of a Google atom pain. We create the campaign on. In the last video. Let's go to the Diego's bakery example. We create the online courses campaign, and now we are ready to create the out-group, so we can create 12 or even more ad groups. Each campaign can have a large number of ad groups that's up to you, or you can have just one ad group, which is what we are doing here right now. We will do for this example, the adverb called chocolate cake online course. And we won't do because it is the same process, the banana k. But I'll show you how to do if you need to do more than once. This is super fun and easy. Let's take a look right now here at the screen. Here we are on the Ad Groups section of the tool. So you see at group tie we have a standard or dynamic. I recommend you to go a standard for now, dynamic UC the different here, the test ACT, use your website content to target the relevant searches. So if your website is like super optimized, you can go dynamic because Google will go deep on your website and create, generate new variations of the ad. We don't want that, we just want the standard for now to have more control of what's going on. Because you are paying for this. We want to be super optimize. Now we have the first thing we need to decide is the ad group name. This is the same logic that we use for the campaign name. Remember, it's something that you only you can see. And I recommended to use something that is easy for you to remember. When you see it on the list with 5020 ad groups, you identify exactly what we're talking about because it's super clear for you. So make it clear. In this case, going back to the iPad, we have here, the chocolate cake online course. That's the name that we decided for this ad group. Chuckle at line cars. Excellent. This is, I will add the search here just to make sure I know there is a search campaign. The next step is to, and this is easy. Now you need to choose things here. We need to add the name of the out-group. And second, we need to add the keywords related with this ad group. Here we have it. We have the keyword tool here, find relevant keywords, but advertising on this group. So I have a list of keywords he'd already, where this list, what these keywords came from. I added my website at the beginning of this process when we started creating the search ads, remember the first time when we select the goal and all that, I add my website. And that's why I have these keywords. Google went to my wife's website and, and got all these keywords. These are the keywords are targeting on my specific website. So I will delete this because this is actually not for chocolate cake. I hope your website's really optimize for what were you are advertising. This website is actually promoting my online courses, not chocolate cake cars, digital marketing. But don't worry, we can come here and add the keywords. Remember if you are doing this course in order, we had a model where we talked about keywords. What are keywords, why they are important, and how you can find the best keywords for your business. In this case, let's see here, let's go back to the Keyword Planner. If you don't have it in here, you can search for your first keyword. Let's go to discovery. And I will chocolate cake. Excellent. Get results. I have all these keywords and let's say, I like all these. So I will select all, I will copy this, go back here, and just paste. That's it. All the keywords are here. Chocolate cake, german coupler, chocolate cake, chocolate market, vegan chocolate cake and all that. Of course, I want you to make sure these keywords are relevant for you. Don't go just to the Keyword Planner and just copy and paste as I did the undoing this just to show you how to do it, but please read and analyze all the keywords before you add it. These are the keywords. You may be advocated, confused. Now what are these keywords? What's going on here? Let me show you. This is a great question. Let's take a look on the iPad here. Right now, we selected people for all around Canada. This is Canada, the target audience. Canada. We excluded people that live in British Columbia from here, from this group. Everybody can live in Canada. We're removing British Columbia. We are removing these guys. Just as an example, nothing against British Columbia. I love British Columbia. Just as an example, we are removing these guys. We still have lots of people, so we have keywords. Now. Everybody that lives in Canada, old cyber, it's Colombia. When they go to Google and they search for a list of keywords that we are adding here. Then they are in the target hours. If a guy here, if this guy here is coming and he's searching for digital advertising, he's not in the target audience because I don't have that keyword here on the list that we're adding right now. But if I have a second guy here, he's coming. He's typing on goal. Chocolate cake. Yes, this guy is on the target audience. And when he goes, if released me, if he lives in a live in Canada and he's not in British Columbia because we exclude that. And he goes to Google and heat types chocolate cake and hit Enter. Then we add in, we are in the game or at that we're creating now will show up in the page for this specific guide, the list of keywords you are. And here is the keyword that these user will type on Google when they are doing a search on. Very important to think about that, put yourself in your customers shoes to choose the best keywords. Excellent. Go back to the iPad here. If we, we created so far this group. And if we want to create a second one for the banana KDD online course, for example, we just click on here new ad group. And it's the same process. I changed the name. I can put banana, banana, banana cake. Online course. I can add the same key or keywords, the Probably not the same keywords because the different products. That's it. And I can create more and more ad groups. This way I will delete this one and I will just leave the chocolate cake online course. For this example, Save and Continue. Let's see. Wonderful is saving for us. Now we are in the part where we create the ads. Let me go back one more time here to show you something. If we take a look on the right side and this usually change places on the interface. So if he's not here, you can look around the page, you will find it. You see the a, the daily estimates that Google is giving us for the amount. You see the amount of the budget that we defined. We said, Hey, we want to spend $10. And we defined the target audience with these specific keywords, all the things that I showed you, Canada or Cyberduck, Columbia. This is the list of keywords. They are expecting that we will have around 19 clicks every day and the average cost per click will be $0.53. The CPC, of course I can come here and say, hey, I want more clicks, let's pay more money. I will say here, let's pay a 100, $120 per day. That's, that's outside of my budget. Let's say 15, save, excellent. Now instead of 19 clicks, we have 23 clicks, and the average cost-per-click also changes to 66. So that's up to you. You can organize your budget here. Wonderful. Let's go to create ads again. And now we will create it adds two other in the next video. See you there. 16. Creating optimized Google Search Ads: Let's take a look on where we are right now in the structure of the campaign. Here, the iPad we see, we have, we've already created, of course all let me change here. We created the campaign online courses. We created only these ad group. We added the keywords, that's good. And we are now ready to create the ads at one and add two. That's what we're doing here in this video. We are at the last step here, so you are almost there. Stay here with me. We will get there and we will have a super optimized cert adhered on Google. This is also fun and easy. Let's take a look. All we need to do is just complete the fields here that we have in the tool. And we will have an ad by the end of the process. So here we are. It's the number three, create ads. In the left side here is the place where we need to add the information about your ad. We need to add the copy, everything related with that. Here in the right, we have a preview. You can see how it will show on cell phone and also you can change the computer to take a look. Let's see, this is how we'll show on the computer when somebody's search for a keyword. And also at the top here you have the add strength. You see recommendations for from Google to get to, to make sure your ad is more optimized. Okay? So you see that it's poor right now because we don't have any information. I mean, we have some information, but it's not related with the keywords we have there. Let's start with the process. Remember that this screen changes. So if it's a little bit different when you are watching the course, just follow the steps and you will get there. Finally, you are a what is the final URL? Url where you want to send your client? Remember, we choose the goal of website traffic for this campaign. So the final URL is still the final page where you want to send these people when they click on your ad. What is the final page? In this case? You see here, this is my homepage. This is not optimized, is not good because I don't want to send if i and selling this product, let's say an online chocolate k cars on my website, they click and they go to the homepage. That's not optimized because they go there and they need to find what is this course? What is the chocolate cake course? Let me find it. Let's go to products. They go to courses is complicated. We need to make it easier for them. Here in the final URL, very important is the final URL. In this case, I will send them to a page where they can actually see the course and they have the pi button there. They're ready to buy the role and to become a client. Or if you are collecting name an email, you send them to your opt-in page where they can just put their name and email, enter this information and confirmed. That's what we want. Because this is an example. I don't have that page. I will just leave this as my homepage. But do you got the idea? Display path? What is the display path? Is the path that will show here. On this area. You see at the top we have the website. Because if, let's say my final URL is something like this, you see something complicated. We don't want that to show here on the display page is good because you see this error message. Google is saying, hey, this space doesn't exist. So you need to actually add a page that do exist. Remove this the display path you can, you can add, for example, Courses slash Chicago cake. Let's say. You see that the display URL is changing here on the ad. When they see they say, Hey, deliverability.com slash courses is less chocolate, chocolate cake. This looks like something dynode is like, looks like a good URL, is not like symbols and random numbers. So let's click on that. Excellent. After that we have the headline. We see the headline is this, the main headline? And you see that Google is creating variations of these headlines for optimal performance. These keywords in your headline, they are getting the keywords we have there on the list. And they are saying, Hey, maybe you can add these to make sure is super optimize. Because if one guy, one user goes to Google and search for chocolate cake, we want to have that keyword on the headline because it will call the attention of the customer. Need, your ad itself will perform better. Let's add this one, chocolate cake. Let's see. Chocolate cake, chocolate decorations. These are all the headlights. The keywords we added in the last video. Here we are, see free courses. This is out of completed by Google because I put my website, they went to my website and they are just adding this information here automatically. I will delete this because this is not related with my current example. New headline, your headline. I can just start adding here. Chocolate cake. You see, now I have headline one, headline, headline three. So you need to have at least three headlines to have a super optimized ad on this case, precast. Google will combine these headlines for you online course. How to cake. For example, I add these three headlines and you see learn how to cake chocolate cake online course is an example. Of course you can add more headlines. I want you to optimize these, thinking on your client, thinking on the person that is going there and adding this keyword, google, what we'll call their attention. What else? After that we have the descriptions. What is the description is the thing that is going below the headline. And you see here, this is actually pulling out from a website. Let's remove all this from now. Excellent. Let's add here lair, how to k, the most delicious, delicious chocolate cake x. And we have 90 characters here. This is one description we can on online course about chocolate cake. Beginners. Recipe for the best job. For example, we can add more descriptions, of course. You see now on the preview here on the right, that Google is combining all my headlines with my descriptions. It's doing variations of the ad to find the most optimized ad for you. Wonderful. You are options. This is more advanced for tracking. We don't need this right now. Let's click on Done and you see your ad is done. We have one ad ready. If we go back to the iPad here, we see that we just completed at number one about the chocolate cake. I can create a second ad if I want, at number two, with different combinations, with different headlines, different description, if I want the keywords will be the same because remember the keywords are setup on the ad group level. We are now on the ad level. If I want, I can add more here, more ads, or I can come back and edit this one. Let's click on the pencil here to Edit. And I wanted to show you one more thing before we stop here, you see the recommendation is saying that Hey, your ad is poor, is saying to as decent example, what do we need to do to make it better? Add more headlines. And I can click here to view ideas of headlines. So I can add more headline here, like chocolate cake decorations, which is another keyword. I add chocolate lava cake, chocolate orange cake, and stuff like that. The keywords that I already used, I can add asked headlines. Also, we can include popular keywords on your headline. That's what we just said. Make your headlines more unique or make your description more unique. So here are examples. You can optimize with that if you want to save and continue. Excellent. Checking your campaign, let's see, is saving everything. And this is the final review page. You see here review. We have here conversion. We want to have a conversion of extinction. So these are recommendations by Google. They want us to fix this if there is a big problem that because of that your campaign won't be running like a series performance issue or something that you misconfigured during the process. You will see here that in red, you will, you will have to fix that before publishing the atom this case, all they're suggesting are just suggestions to improve even better and we will work, we have a complete model on conversion and a complete model and add extension. We will work with that later on the course. So don't worry about these ones for now. Here we have information about the campaign. This is the schedule, the target audience, the daily budget, the goal of the campaign, and the bid strategy that we choose. Of course, we can expand here to take a look on the keywords we choose and all that. Let me collapse and I will click now on Publish. Now is publishing the campaign at this time what happened is this will be sent to Google. Google will review this ad, will analyze. And if they are good with the rules that they have, the policies of Google advertisement, they will approve your ads and your ad will immediately start reaching all these people on your target audience. And reaching more people, bringing more people to your business, increasing your sales and all that. In the next video, I'll show you how to manage a quick view on how to pause your campaign. Let's say you make a mistake. You want, you want to correct something. I show you that in the next video. See you there. 17. Managing campaigns created on Google Ads: Okay guys, let's continue and see how you can manage your campaigns. Before that, let me show you an error message I got after I submitted on the lags v In the last video. See here, there is an issue preventing your ad from showing because my payment was the client, so I basically did an add. I didn't complete the billing process here. I didn't add my credit card because this is a test account for you. So that's why it's important for you to make sure that credit card is good there, the payment information is good. You can start creating your Google Ads. Excellent. Let's click on. Let's go to the homepage here. And if we go to campaigns here on the left, we can see the campaign we just created online courses. Sarah is a search campaign from 18 to 30 years old. And you can see all the information here, the daily budget that you can change just by clicking here, you see the status of your campaign if it's already running or not, if it's being reviewed by Google, what is the campaign type is assert campaign is a video campaigns that display campaign, in this case a certain campaign. And here we see all the statistics and the bid strategy at the end. If I click here, we're going in the ad group. Remember the structure of your, the structure of your Google Ads campaign? Let's take a look here on the iPad. Here we have, we just looked at the campaign. Now we click on the campaign. We're going to the ad groups and this is what we see here. Chocolate cake online course is a search campaign and use information about the ad group. If I click on the Add Group, I see all the keywords I selected and I see how many clicks I have for each keyword, my main key, or it's chocolate cake. But maybe if I'm running this ad, I come here after a few days and I say, Hey, look at this chocolate lava cake is the one that is getting more clicks. You can have insights of what people are searching on your area, on your niche, on your topic. If I want to pause this campaign or delete the campaign, or even clone, copy and paste the campaign. I can just come to all campaigns here at the top, or campaigns, or I can come to the main menu of the navigation here of the campaign. Click on campaigns. I see the campaign here, I select that and I have the option here to enable pause, remove, change, budget changed the BDA strategy conversion settings and all these information or copy and paste. I will pause this for now. Excellent espousing the campaign. Let me refresh to make sure it's good espouse now, and this is how you analyze the data and manage your campaign. Later, we will have a complete model on statistics for Google at how you can handle that, how you can analyze the data that's coming later in the course. Congratulations, you have now your Google Ads cert Contain wonderful. Most people in the world, they don't know how to do this. They think it's too complicated and now you know it, so you are good to see you in the next video. 18. What are Display Ads on Google Ads: Hey guys, Welcome to this new section here in the Google Ads cores. And happy to see you here because here we will finally learn how to create display ads on Google ads, this is one of the most popular and most expanded, most spread option on, over the Internet, on Google ads. Because more than 90% of the websites all over the world, they have some type of Google ads inside of them, and these ads are display ads. And in this section here, you will learn step-by-step how you can also create that for your business, for your company to sell your products, your services, and to reach more people and get new clients for you, for your company. Let me show you before we start creating that. We talked about that in the past, but let me show you really quick how the display ads looks like. So you have an idea and later we'll talk about how you can design these graphics and all the details you need to know. Let's go here to CNN.com. So most of the websites, they have some kind of ad you see here, this is one big at here at the top of the page. If we scroll down, we have another, Let's see, sponsored video. Here we have another one. If your keywords match with the surge of this, of the user, you can see your ad hearing big, big websites or on, on, on any website all over the world because these are big a Google partner websites. And they are opening, they put a code on the website. They are saying, they are saying that we will, hey, any ads that is related with the user, with a visitor of this website. If you use this space to display that adds, if we match the target audience with the right time, we can show your ads on all these websites to. Another example is speed test. Let's see, speedtest.net. This is a one that has a lot of Google ads here. You see here from corona, we have Google, Comcast business. Hear more from context business. We have Home Depot out here. If I click on, let's say on this one, on, on this symbol here on the corner, you see ads by Google and I can see more information about it. I can go back Same here at choices. These are the ads we're creating here you saw that the display ads on Google will require to have a graphic, to have a banner ad animation. Phil Webinar, which is the co-instructor of this course. He will show you step-by-step how to design that with Canva dollar free tools. You're going to be a designer or anything. It's super easy to do and it's free. You will learn step-by-step. In the next video, we will talk about the dimensions of these banners that you need to have in mind before you start creating them. See you there. 19. Creating professional images for your Google Ads Display Ads: All these banners we are using on your display ad here on Google ads have some rules and some size specification that we need to follow by goal, here is an article by Google official Help forum. I will add the length of this article here to the resources area of this lecture. And I recommend you to open that and put it on your favorite. Because later when you are creating new adds, new display ads, you can always come here and check the right sizes. So here we have the article is saying it's showing an animation of the ad showing up. You see here, we'll see the logo. Excellent. And later we see the images that is actually displaying as the display ad. So here we have the webpage with the responses, ads with all super optimize. So here we are dimensions that we, the sizes we need to keep in mind. There are difference between computer and mobile ads. So you see here we have the mobile at first. Basically you come here and U2's, Hey, I will create a 300 by 8200 pixels and a 250 by 250. You can adapt for whatever is better for your business. My recommendation is to create an all these sizes if possible, in the future because you have more chances to show in specific websites. For example, let's say my website. I have an a space there, an area for Google ads that Google can randomly shows ads that is interested for my visitors. And I defined as a website owner is, let's say 250 by 250 is a square. If you come with 300 by 50 banner, it won't work 100 feet on my website. So you probably won't be showing on my website to my visitors. If you want to expand more and reach more people, it's recommended to use to create more graphic on all of these different sizes. Same for computers. You see all the sizes here. So this Rayleigh, this doesn't change very often, but I recommend you to always come here and double-check to make sure you are following the right sizes that Google is requesting at this time when you are creating the app. In the next video, we'll start creating that banner step-by-step for you. Very easy with a, with a free tool and I think it's fun and you will love it. See you there. 20. Creating the Google Display Ad Campaign: Okay guys, let's start creating your Google display ads right now. First step, go to Ads.google.com. Here we are on the main screen and here we create a new campaign. If you're not here, you can always click on campaigns. Let's go there and click on the plus sign to add a new campaign. Excellent. We talked about all these steps in details in the last section when we create it google search ads, we spend time talking about the, the goals of the campaign, about the keywords that target audience. So if you didn't watch that model, I invite you to go there right now and watch the process because all the details are there here because because we are redoing the most of the process, we are going a little bit faster on the system. Here we are, we need to choose your main goal. Here we have sales leads, website traffic, product consideration, awareness, app promotion, or local visits to your store. Let's select website traffic, which is the most popular option for most of you. For most of my clients, they usually prefer to start with website traffic. Here, next step is to select the campaign type. In the last section, we created a search campaign. Now here we're doing a display campaign, so we are clicking on that. Excellent. And you see that we have different options now here below, because we selected a specific option, a different goal here and campaign type than the first campaign we created. Here we have select I can paint subtype. Keep in mind that the selection can change later. We are selecting heat as standard display campaign and we don't have another option for this one. So depending of your goal and the campaign type, you can have more options. Again, is asking to ask to add your website on this case, let's add or website. Excellent. And we're adding the website. Here is the website where we're sending people this may, this is not the final URL right now. Of course you can add your final URL here, and it's actually recommended, but this is more for Google to go into your website. We're adding the website who will go there? And we'll grab some of the keywords you have on your website. They know the keywords you are using because you are creating articles, you have posts and pages. They will go there and grab some of the keywords so they can facilitate your life later in the next steps here of this ad creation. But it's good to add your website here right now. Again, it's asking here to create a conversion. We will have a complete modelling conversions later in the course. And we add the campaign name. Here we will add the campaign name we have, which is online courses. This is a display campaign. Excellent. Continue XML. We have the campaign settings, locations, and language, so let's choose that first. So I will say enter allocation. I will enter people that live in Canada. And I will exclude as we did in the last section, people that live in British Columbia. Let's see here. British Columbia exclude Excellent Just as an example. Location options. We also talked about that in the last section. People that live there and have interests or just people that live there on that location. Language. I live English for now and I will go next. Excellent. What's the budget for this campaign? I will add $10 per day is up to you. You can choose. I recommend you to run the ad for at least seven days. So calculate on that. If you have like a $100 for the whole campaign for the seven days, you can divide that by the base you will run and you have the daily budget. The biggest strategy. We also have a complete section later in the course about the bidding strategy here on Google ads, I recommend you to go with the recommended option, which is in this case, high-quality traffic. How do you want to get high-quality traffic? They are asking automatically maximized traffic or manually set bit. I recommend you strongly here to go with automatic maximize traffic. Because if you go to manual beats, you need to enter your CPC if it's too low. Your campaign one run, let's say the average cost per click or CPC for a specific keyword is $5 per click for example. And I add here that I want to pay maximum $1. That's a problem because Google will try to run your ad, but it will see that you have only $1 per click. And are people offering more than $1 per, per, per that keyword? You're at one run, you will do three days will pass and you will come back here to all and you will say, Hey, nobody's seen my ad, I, I have 0 clicks. What's going on? The CPC is too low. So you can use these but be careful because I recommended to come every day and checked to make sure your CPC is good. If it's not, if your company is not running, you can always increase your CPC and that will fix the problem. But I will go here with automatic maximized traffic. Excellent. Let's go next here. Now we have the audience. We have the audience would that we need to define. Also, we spent good time, good amount of time in talking about these tool, how you can find your target audience. The last section. But basically here you have two options. You have the search option and the browse option. I recommend you to start browsing and go to demographic, for example, I will add parents to my target audience. Let's see what are their interests. We have lots of options here. And also I can come here to search after I add some and I can search for a keyword like cooking, for example. Let's see thinking about it. Aspiring CEF, here we go. Cook box. I can add interests and affinities and behavior or might off my target audience to the audience that I want to advertise. After that, we can expand demographics and we see here a table with gender, age, parental status, and whole household income. So you can select here the audience that you want to reach on this case, I'll leave all check. Pay attention to this one is not recommended to advertise to everybody from 1865. Plus you can say, hey Diego, Man, my, my audience is like that. I have clients that are 1800 years old or older, clients that are 65 plus. So how do I do in that case? I recommend it to create two different campaigns with different ages because it's not recommended to put everybody in one campaign. So in that case, I will target only people from 35 to 54 per example, because most of my students, most of my clients are between those ages, actually 25 to 54, let's say. Excellent. After that we'd have the targeting expect expansion. We will talk later about that. Let's go next for now. And now we're ready to create your ads. See here we have the add option. We can add your graphics here and we are doing that in the next video. See you there. 21. Creating optimized Display Ad on Google: Excellent guys continuing with or ad creation here we are creating display ads super optimize, and now we are in the last step of the process. So thank you for being here. Let's do it right now. Here we have the ads creation platform. And again, similar to what we did when we create the CERT AT, we have here in the left side all the fields where we can add information about your ad is super fun and easy. You will see in the right we have the preview how your ad looks like, and we have the ad recommendation, the ad strange by Google recommendation add images, add videos, ad headline description, and you will see the node increase in here. This is just a recommendation if you completed your ad and you don't see a super good note here, don't worry about it is normal. Try to optimize as best as you can, but you can continue even if he's saying there is basic or fair. What we'll see that inaction, final URL. What is the final URL where you will send people that page? This case, I have the homepage of my website that's not recommended. Why not? Because if I'm paying for ads and I sending people to my homepage, they will get there and they will say, Okay, what is the product advertising here, an online course on how to prepare chocolate cake, for example, they will get there to my homepage and we say, hey, what is a trained on chocolate cake? I want to send them to a final URL where they land there and they have all the information they need to sign for your product, to buy your product and become your clients. We don't want them running around your website. We want them right there on the page ready to enter the credit card information. That's why we want in this case, because the demonstration, I'll just leave my homepage here, but you are the idea. Next. We will add some images and logos. So he's saying here at two or more high-quality images is squared, one squared and one landscape are required. Also, you can add videos for your display ads and is optional. You can add a portrait or landscape. Videos of around 30 seconds. Seconds will work best. After that, we have the headline description and that's it. So let's do it. First we add the logos and the images. Click on your logos and images. Is scanning the website that I enter. If you enter actually the final URL, you will see here the images that are there on your URL. Here, the images, I will upload one. So let me upload this one. Here we go. I save the images. If I go back to the pencil here, you see the images, I just upload it and remember that they require one rectangular and one squared E match at least. If I click here, you see the two sizes. I can just uncheck this and just leave the square, but I don't have actually rectangle image to upload, so I can just select the area here that I want to show. Let's set these two radios. Safe. Excellent. Now let's see. If we go the computer view, we see how the ad will look like right now. So all these different versions of your ads will be here on this specific option. Right? After that we can add videos. We are not using videos here, we're just using images for this example. And of course we can add the headline and he's saying up to five headlines. Let's do here chocolate cake. Online course. Add recipe, grad cake recipe. Let's see. Excellent. I can add more and more headlines if I want. I recommend to add at least five headlines for you, or you can add up to five, but five is a great DSL. Google can combine different options that you have and you see the preview here for us. Excellent. Next we have the lawn headlines, so you have up to 90 characters here. Let's say, start baking the best chocolate cake for your family. Friends. For example. Description and roll the online course. Start baking. Now. For example. Let's see, let's see how it looks like. You see here chocolate cake and roll online and start baking now. Wonderful. Here we have, we can add more descriptions. Of course, here we have the business name, so Diego's, you see, we don't have any business name. Now, when we see the preview, you see that it's showing just business name is not showing actually the name that we have, but let's add the name here. Diego's bakery. Let's see. Now it's showing here the ego's bakery. Excellent. Now we have additional format options if you want. This is just optional also the URL options for tracking, we're not using that for sure. More Options. You can add a call to action texts or custom colors if you want. So if I want to call to action texts, it can be out of my automate it. Or if you will do this, I recommended to actually choose the one that you want. Let's find here the Wannsee more Signup now. Maybe, let's see, sign up shop now. Obesity style. Yeah. Let's go with sign-up and you can change the language if you want. And that's the call to action will have on the ad. Let's see. You see, going back here to the add strength, you see that the strength is average for this one, we are good on images. We didn't add videos, we can add more headlines. We have just three headlights and we can add more description. We will have better performance on the ad. Unready. I'll go here on next. Perfect. You see here campaign review online courses. We have the campaign settings, the audience, the budget, and bidding $10 a day. We have the ad group here with the target audience and all that. Let me change the name of the algebra. We forgot to do that. So I will add on line course. Chuckle at cake. Excellent. So this is the ad group name. And here we have the audience. You see the parents demographics targeting expansion. And we have one at that we created, we can create more ads if you want with more images. When I'm ready, I click on Publish campaign. Now, this campaign is, is sent to Google. Google will see analyze your campaign and if everything looks good, they will approve your campaign and it will start running right away, reaching people all over the war. I'm bringing more and more clients to you until your business, promoting your products, your services, That's what we want. I hope you do this. This is important. If you are not ready to create an ad, you said, yeah, why not ready to create my display ad? I want you to these at least as a practice as we did here on the course, do that. And I see you in the next video. 22. What are YouTube ads and why they are important for your business: Hey guys, Welcome to this section and excited to see you here. Here we will talk about one of the most powerful Google ads that you can create. Yes, we are talking about YouTube ads at, on YouTube review use YouTube. You probably saw, you're seeing ads all the time. Every time you play the new video, you need to wait for the ad, the outcomes there. And that's very powerful because you put, you can put your video, your company, your products, your services in front of millions of people every day, and these usually costs, just sent is one of the cheaper options to advertise on Google. And not many companies are exploring. These are, of course big companies are, but the medium, a medium, medium and small companies are not. And we also have a good chance to attract new customers here on you. To remember that YouTube is the second biggest search engine in the war. People use keywords to find information there and we know your keywords. Now, we have a list of keywords for your company and we are using that to create powerful YouTube ads for you. Now in this section you will learn to create these ads on also how to, how to plan and create a super engaged YouTube video to use in the ad that will capture the attention of your customer to show you a real example. And here on YouTube I log off, so I don't have my account here. Let me click on any videos here just to have an idea, let's click on this one, for example. Here we go, here we have an ad. This is an ad from Hulu and we see that it's an advocate. We see the add here. It has 2028 seconds and we can jump in, usually in four or five seconds. You see this is the jump bubble at is one kind of ads on YouTube also hit on the right. We see these named plas advertising here. We also see another at here display ad. This is what we're creating. We're creating a video that somebody users that are searching for keywords are, are going to see before they see you the video that they want to see. If I click here, I can just visit this website or I can jump to the next one. I can skip the ads and I can start watching the actual video. This is what we are learning. I hope you are excited. Again, this is powerful and you will know how to use these to attract more customers to your business. See you in the next video. 23. Creating a Google Ads Video campaign: Excellent. Now that we have the video for you, YouTube, YouTube ad, we can start creating the ad right now. The first step is to upload that video to your YouTube channel. So if you have a YouTube channel, now is the time to upload that video. So we can use that on your ad. In order to use that on your ad, the video needs to be published on YouTube as a public option. I'll show you how to do that also here in this video. Let's go now to add.google.com. Here we are on the homepage and let's click on new campaign. We can click on new campaign here to create a new campaign. Here we have the campaign goals. This is what we have now we talk in details about all these options. Options in the last sections, the one that we are using for now for the video campaign, and I want you to invite to choose this option two is the option to create a campaign without a goal guidance. So click on that. And now we go to video why we're doing that? Because by doing that, we have more options to choose. We have more freedom to choose u and optimize your video at in the best way possible. For example, look at this, look at this option that we have now, all these options are available. If I go to brand awareness, for example, and I select video, we see the options, but we see that three of them are not available and just we have three more, two to choose. If we go without, which is the goal of a campaign without a warm, Actually, we go on video, we have all these options. Excellent. Now we can select the campaign, the campaign subtype. There are different campaign subtypes for the video campaign on Google ads. The first one is contained custom campaign video campaign, which is the one that we are using here. You can set your own skippable in a stream apps, bumper ads, or discovery at this one is the most, the one that you have more options to customize it as z as U1. The other ones are more specific for shopping, for add sequence, more optimized for drug to drive conversions are restrained. Or if you want non skip over any stream apps, you have this option to, let's go with a Custom and click Continue. Excellent. Now we have the general settings for your video campaign. Remember that we have the campaigners structure. Let's take a look on that. Here. We have the campaign and we're creating these campaign now. Also we need to create the ad groups. So we will create the ad group for the chocolate cake online course, which is one of our products that we are using as an example here. And then we're getting one video ad for that, not a second. Just want to demonstrate how that works so they can pay name is on this case, if we look on the iPad is online courses. I'll add video. So I know that it's a video can paint here and they campaigning the BDA strategy we will talk about in details about BI strategy later here on the course, I recommend to go with the default one on these cases, the maximum CPV is the maximum cost per view. So Google world go to the maximum cost per view and we'll cover to show your ad or you can have a target CPM. But in this case, let's go with a recommended maximum CPV. What is the budget on dates? You can say a budget for the total campaign or daily. Let's go with daily and we say $10 a day. And we will add it because now we have a start date, but we have no end date. And I recommend you to add an end date, especially if you are new tool at and if you, even if you are not new, if you are an expert, you can still test your campaign for seven days, which is what I recommend you here. So let's click on Edit and select seven days from now. Excellent, Wonderful. Now we have the networks. Here we go, YouTube search results, so the ads can appear next to the search result on YouTube is available or you can ads appear on the YouTube videos pages or YouTube homepage or the video partners display. I recommend you personally, This is a personal option. I don't like the video partners display network because your ad will be showing on websites but not on YouTube. We're working here only on YouTube. On my tests are my clients. My students test work better if you concentrate just on the YouTube platform so you have more control and you know where the data is coming from. If I choose Display Network and not sure where this video we'll be actually showing. I'm not sure because I have no control. Google is random, randomly showing that websites all over the world. Excellent locations we have, let's say, let's add people are here for from Canada. Canada following the example that we are doing on this course. And we will exclude people from British Columbia. Let's see, Here we go. Excellent. Of course I can go to Advanced Search to see the map and I want you to do that, but because it's more fun and you have a visual confirmation of what you are doing of the IRA you are covering with your ad. Let's cancel here. Excellent languages. Let's remove these are languages and add only English. We don't want all languages because that will show the ads to people that are not in your target audience unless you're, you have your product applies to anyone that speak any language that could be an option too. Next we have the content exclusions, and here you can define the inventory. This is more about sensitive content, so you can analyze the lease by clicking on Compare Inventory types. So you see if the video content half-life profanity and use non headphone comedy or artistic ways is included or excluded. So you can take, if your video in which kind of inventory your video fits better depending on the content of your video. The recommended on this case, I'll follow that. I recommend you to do the same. And we have also here the excluded type of labels that you can choose. If you want. After that we have the additional settings so you can expand. You see the conversion. We will talk about conversions later hitting the course. The devices that you want to show your video, you want to show only on computers, mobile, tablet, TV screens or all of them, or a combination you can choose that here. The frequency capping and the ad schedule if you want to run just on specific times of these days that we already selected by configuring that we completed, they can paint part of your video. Next we have the ad group and we will start doing that in the next video. See you there. 24. Setting up the Google Ads Video ad group: Continuing with the video ad creation here we have the Ad Groups section of the campaign that we're creating here on Google ads. If we go back to the iPad, we see the structure that we have for Diego's bakery. On this example, we already created the online courses campaign, and now we're creating this group which is called chocolate cake online courses, where we will sell one of the core. So we have online courses which is the chocolate cake, a process, the recipe, how to do chocolate cakes. The name here I want you to use a name that is easy to remember and easy to identify when you see that on a list. On this case, we will follow the, the example we have, which is chuckle at cake. We will say that it's a video because it's a video campaign. Excellent, so the name is ready. Next we have people who you want to reach. This is the demographics, the ages, the gender, parental status income choose here, the Democratic you have for your target audience. Also, we have a target outlet itself that we can add here from these characteristics. What are their preferences? What is their, their behavior, their interests? All that we can select here on this list and add it to your target. Ours, we did that in details step-by-step in the last model when we created the search app on Google. If you want more information about it and you want to go deep on that, please watch that model so you will have more details about the process. So let's choose here, Let's go and search and we will start for keywords like, for example, cooking. Let's add the cooking tip at thickened techniques, cooking apps, food hacks, dinner recipes, and adding behaviors and interests of my target audience here to the list. So untangling these people that have this behavior, these interests, or that they have these demographic. For example, if I go to Browse who they are, I can go by location, for example, that are currently on college or high-level location, let's say advanced degree. If, if I have like a product that, that fit these kind of out in. Also, next we have the keywords. Here, we will add the keywords as we did in the last sections. And let's go to the iPad. Now. We have the ad group, and now we need to add the keywords that are related with this specific app we are creating. Here we will add all the keywords we have about this specific subject. Let's go back to the keywords ideas. This is the Keyword Planner. And I searched for chocolate cake, as you can see here, This is the wrist, these are the results that I have. I will select all these keywords by clicking here, copy this, and just paste here on the keyword area. Of course, you need to double-check, make sure these keywords are for business. Make sure they make sense. If you are good, you can just copy and paste. Also, you can get some keywords, ideas entering a website. It can be your website or your competitor's website. So if you have like a website of a competitor and you want to copy their strike, you want to see which keywords they are targeting under marketing, you can just enter their website here and you'll grab, Google will grab all the keywords for you, which is fantastic. Next we have the topics. So if we expand these, you can narrow even deeper. You can go deeper on your super optimize target audience, selecting the specific topics that you want to narrow your audience to. Let us say we are on food and drink here. I can add, let's say a restaurant food, cooking, cooking recipes. So I'm narrowing my target audience only for the people that are interested on food and cooking and recipes, for example. Also, we have the placements where your select your placement targeting here. So this is good. Why this is because here, you can select a specific videos or a specific YouTube channels that you want to target. The channels and the videos were you want your ad to show up? Let me explain that to you. If I have a YouTube channel, they would Avila YouTube channel and I have videos there and you are my competitor. You may be interested on putting your ad in top of my videos. You can do that. You can do that here. Just copying a URL of my video and place it here. Or copying a URL on my YouTube channel and put it here. So you are telling Google, hey, I want to advertise here on YouTube. I want that by video ad will show only on these videos, specifically of these competitors. So this is a greatest tragedy. Look at this. I can select YouTube channels, YouTube videos, websites at our app categories. Let's go for YouTube channel. In here I can search for YouTube channel, let's say. Chocolate cake. Chocolate cake. Let's search for that. Let's see what we have. We have a YouTube channel called chocolate cake with 56 thousand subscribers. We have another one, prejudice kitchen. Let's see how I can make it 4 million subscribers, so I can use this one. I can check this one. Let me grab another one here. Let's do baking. These are real YouTube channels or YouTube videos that you are choosing. Let's go for 158 thousand subscribers. Let's go for this one. What happened here? Because I selected these three channels. Now, Google's knows that an eagle will try to place my ad on these videos channels. So if these guys will have 4 million subscriber, for example, the how-to cake it example. When these subscribers go to a YouTube video from this channel to watch content first before they see the video, they will see your ad. This is a great strategy to use on your competitors. We can also go for YouTube video. So if I go here on youtube videos, I can search for a video. Let's see chocolate cake. Here we go. Best chocolate cake decorating ideas, 106 million views. I can check this. Now Google will try to put my video add on top of these videos. So every time somebody goes to watch this specific video, before they watch the video, they will need to watch your ad. Fantastic. This is great, great, great idea, greatest strategy. Next we have the bidding strategy. Maximum cost per view is the one that we choose. What is the price that you are paying here? I recommend you to test what is the maximum you want to, you want to go, I recommend to all here to Google keywords, ideas and searched, for example, for the main keyword chocolate cake on this case. And see the top page beat and the top page beat in the low range. In the high range, we have here from $0.50 to $3.06. This is for the Cert ad is not for the video at this average, but this gives you an idea of how much you can pause, you can pay per view. So I recommend you to come here, check that. And based on that, you can come and enter an amount here. So you can say, for example, let's start with $1.50 interview. And you run this, this is important guys. You run these ads if you come back tomorrow here to go and you'll see that your ad is not running is because you're bidding is too low, so you need to increase a little bit. We can come here and say, hey, let's do it 180. Just to be safe, try it again, see how it performs and you will start learning what's the average corporate cost per view for this specific keyword, for this specific video discounted that you are looking for. And you can also enter an adjustment, let's say is 180. But you can, you can, you can, you can find, you can increase your bid up to, let's say 20, 20% percent. You see if your bid is 180, it will become $2.16 for a cell, for example. So you can do that too if you want. This is not mandatory. I just leave it as 0 for now. The last step is to actually create your video ad, which is super easy, super fun. And I'll show you how to do that in the next video. 25. Creating optimized YouTube video ads: Okay, we are in the final step to create your super optimize YouTube ad. And let's finish that right now in this video here we are on ads.google.com continuing with the system, the process that we are doing the last three videos, and now we're ready to create your ad. Let's go back to the iPad to see what we did so far. We created the campaign online courses check. We also created the, let's see, the ad group, the chocolate cake online course, that's good. We added the keywords that good and now is tied to the last step which is creating your ad, the actual act. Here, we will tell Google, hey, this is the video ad that we want to use right now on the ads or we are doing here we are. Last step. This is simple. All we need to do is add the URL or you're off your video here, or you can sign in with your YouTube here. You can link your YouTube with your Google Ads account so you can add directly from YouTube. But let's do this one which is easier. So basically what I do here, I find my video. Let's say this is the video, the complete Facebook marketing course. And we want to use this one, an ad. So I copy the URL. I come here and I just paste the URL. That's it. You see this is the video, 63 thousand views. This is the title. Everything looks good. And now I can choose if I want to do an inescapable at or a video at Discovery. Here is the example. If I if I do the skippable ad in a stream, you see how it looks on the mobile. You see here on the right we have the video. There are people who have the option to skip the addict they want. And here they can see more information about or account. Or if you want, you can do the in discovery, which is this one. So people will see that a Discovery option as a recommend that video on the recommended list. This is a good option too, but I recommend you if you are not sure what to choose, I recommended to go with the skippable industry at which works fantastically great. People love it. And the results that we're getting with that is gray, are great results. And I hope you will get these results to the left as we saw in the past videos, we have the forms when we need to add the data. In the right side, we have the preview and we can view on mobile computer and TV. So now we have TVs for you to have. This is how it looks like on the TV. Looks great. Fantastic. Let's do, this is simple and fun. Let's see what's the final URL. You add the final URL of your website, remembering that here we are not adding, let me correct this. We are not adding just your homepage or a generic page. This is the final URL where we are sending these people, this group of people, this our audience. When they click on your ad, where are you sending that? This is the final URL. And I recommend you that you send it to the final page, the page where they can buy or leave their name and email wherever your goal is with this app. For this example, I just leave my homepage, which is not right, but it's just an example. Let's say that we can do it. What is the display URL? This is the URL that will show. Let me change this. That will show here. On this area you see the audible.com. You can change that if you want. You can add a call to action to saying. For example, let's see Signup. Now we have a sign-up, a call to action here or here. Wonderful. You can either headline, let's say chocolate, but let's see if that fits chocolate cake. Yes. We have the headline. The headline is showing up here. Here. We can add a name for your ad. What is the name of the outlets? Say that this is the online course, chocolate cake. At number one. I'll create the campaign. Let's see. Excellent. We see, congratulations, you can paint is ready. Here we have a review of what were these so far we have the day the target out is the location, the campaign goal, the maximum CPV. And here if we expand, we have more information about the bidding. What is the group name, the demographics, and what is the video ad, which is the video and how it looks like? That's it. Now we need to click on the blue button saying continue to campaign, that will send a campaign to Google. They will review, analyze, approve your campaign, and you will start immediately reaching new people with your YouTube video, you're YouTube ads, which is amazing. I hope you try this. This is one of my favorite ways to advertise on Google ads. I am sure you will love it. Try it and I see you in the next video. 26. Optimizing ads with ad extensions on Google Ads: Hey guys, Welcome to this new section here on the Google Ads masterclass. Happy to see you here and here this is one of my favorite sessions because here we will talk about how you can optimize your ads with an extinction of Google ads. And Google is promising that we can increase your Ubers or the performance of your ad, the conversion up to 30% higher. So that's fantastic. And this is what you will learn here. They add extinctions. I'll show you four examples right now here in this introductory lesson. And later in the model, we will go to one to each one of these extinctions that Google ad half for us and we will implement that on your business, on your account, on your existing ads. And also you will learn, you will dominate all these strategies. Software now on you can use these all the time to improve your ad even better and have better results. Let me show you what we're talking about here. Here we are on Google and I searched for email marketing and these example, and you see here that we have four results for ads. All of these are ads. And if you compare the first one, it has more, more space. They have more than this one, for example, this way we have just a headline and we have the description. And in this one instead we have the headline, we have the description, we have ratings. We have these extra space saying, hey, free trial, Hey, night, thousand emails free per month. You click here on limited contexts. Why this guy here is getting more space here on the first positioning, the first page of Google when somebody searched for these keywords because they are using the ad extensions. These ones, these extra space here is add extension. These extra description is also add extensional. Let me show you another example here. If I search for pizza, you see we have Dominoes, pizza here and UCC. How big is this ad? We have 1234 ad extensions here. We have the location extension that you will also learn how to use. This is amazing. You see that with these simple tool, you will, you can reach more people and you can, you can occupy a bigger space here on the homepage of Google, which is outstanding for your business. Another example, if we search for a lawyer, let's say we need a lawyer for some reason. We see also these, we are familiar with these extension, but this is a new one for you. We can add also your phone number here to the top. You see the guys are doing here. All these have the call at extension that we can add easily to your any ad that you have. Why this is important, because if the customer is looking for a lawyer, let's say I come here and I'm searching on a mobile device, I would one-click here from my mobile device, I can call the office if your business require that somebody calls you to schedule a consultation or to talk to you about your product or service. This is fantastic. This is an ad extension that will be very helpful to you if I search also for doc training. Here we have another example with the phone number at extension here. These are new ones for you also, we have links at the bottom that people can click, let's say customer testimonial, canine solutions, dog training videos, doc problems. We can also add these specific links, these links for your audience. So they can, also, they can click on these main link here, which is your main offer, but you also have a bonus, which is this extra links here. So this is outstanding guys. I think you will love these. I think the results, this will cause, this will, this will make on your business, on your ad is amazing. Let me show you in a good news here. This is the official Google Ads article about extension, and I'll add these to the resources area of this lecture. There is a video here that you can watch. Let's see how much we're paying for these extinctions. Let's go down here and here we have the cost. And he's saying, look at this. There is no cost in adding extension to your campaign. Wonderful. That's why we want now that we know what extensions are and how you can use it to grow your business to perform better and to increase their performance on your add up to 30% for free, which is great. We're ready to start creating. Then in the next video, See you there. 27. Important information about Google Ads Extensions: Before we start implementing the extensions here on your account, on your campaigns, I'll share with you one important information about how to apply and where to apply these extinctions on your Google account. If we, Here we are on the structure of a Google ad campaign on the iPad. And you see the structure, we have the Ads account that campaign, so we have the ad groups right here. We have finally the ads. We create it. We can create this is the structure that works for every single campaign that we will create here on Google ad, doesn't matter which communities the structure is the same, remains the same. When we're talking about ad extensions, we can add these extinctions in three different levels. Let's jump to the computer right now so I can show you. Here we are ready to apply one extension and I'll get, I'll show you later in the next videos how you can get here and how you can configure this. I just want to show you one thing first. Here we see Add Link extinction and we can add in three different levels as you see here. We can add in the account level, can paint level, an ad group level. What is the difference? Going back to the iPad here we are in the iPad, we see the account level. So if I do, if I create, let's say I do, let me change the colors here to make it a little bit fancy. Let's say we do site link extinction. We will create this and we can apply these extension in three different levels. We can apply to the account, we can apply it to the campaign, or we can apply to the ad group, specifically to these one or two, these one or two days, one or two, all of them. What is the difference? How we can decide where to apply the extension. Let me show you if we apply your ad extension, Let's say this one they decide linked to the account level. That means that all the campaigns, all the groups, all the groups, all the ads inside these campaign will be under this extension. So all everything if you apply in the account level, everything that is lower below these will have the side link extinction, these extension here that we are using as example. You submit maybe that will, that will not work for me if we are here, let's see on the Diego's bakery example, we have the account, we have two different campaigns, and these are different campaigns. Take a look. We have one campaign with one goal which is sell online courses, these two courses. And we have a different campaign, which is with the goal with customer acquisition. If I apply an extension here in the account level, will affect everything below it. All of my account will be applied the same extension that I have here on the account level. That won't work for this example because I have different products here, different campaigns with different goals. If I have one, my whole account, have the goal of selling online courses, maybe that will work or let's say analog, for example, an AI. My main goal is that everybody, I mean, I make money when people call my company and they asked for help, That's when I make money. Let's say on this example. On that case, I can apply the callout extension here. They call out extension on the account level, callout extension, put your phone number your phone number on the ads. On that case maybe makes sense if you have a local business and people need to call you. Makes sense to apply here on the cantilever because doesn't matter what ADHD or ADD or campaign you are creating, it will always be great to have your phone number there. But it's not the case with Diego's Baker because we have different products. We have online store, we have local business and all that. If I apply my extension on the campaign level, which is the second option, I can apply on the account, the campaign or on the ad. If I apply on the campaign level, everything that is under this campaign will be affected by the extension, but not this one. Just contain number one, campaign number two, I can create the different ads at extension because and applying the campaign level, if I apply in the other side in the GRU at group level. On that case, only these ad groups that have the extinction will be affected by distinction, not this, not this, not this, not this adds just this one here because this is where the extension is. You get the idea. So keep that in mind. We will talk in details in there. You will see this applying to into practice when we create the extensions in the next, in the next videos. Think about that and I'll see you there. 28. Selecting the right ad extension for your business: Before we can start creating your extinctions here on Google ads and improve and optimize your ads. We need to know what are these extensions that are available for you so you can decide which one to use. And also depending on the goal that you have, if you want to attract customers, if you want to increase sales, if you want people to contact you, if you want to collect name and e-mail of your outings, depending of your marketing goal, there are different extinctions that are more optimize for that specific goal. And I'll show you in this lesson all the extinctions we have. And I will share with you the official Google Ads article where you can find all the betas about each one of them. And they will help you also to match with your marketing goal. It will be easier for you to choose. Here we are on ads.google.com. Here on the homepage. If we see the left menu here, we can go to add an extinction. I will expand here and click on extinctions just to show you what we have here. Here we have a preview of some of the extensions they offer, like the site link that you see here, you can add an extra link here to the ad. This is the ad, the preview of that. And you can add an extra link so you have the headline description and the extension will add this link. You can have the coal out option where you can add some specific texts here at the button and I'll show you a real example in a minute. The structures snippet where you can add values as you go. You have your description and you have like keywords that you can add. For example, let's say the online course for chocolate cake that we are working here on the course, Let's say recipe, best chocolate cake. You can add keywords that are related with your product. If we go to the top and click on the plus sign, we see all the extensions we have available right now, remember that Google adds and removes extinctions frequently. When you are here, you may have these extensions or you can have less or more extensions. Some of these extensions like the call extinction, depends on your country. Some countries they don't have that yet, but they are implemented in most of the countries of the world. So probably you will have it soon if you don't. How do you choose which one to use and how do you know what is, what is what here when we're talking about these extensions, one way to know is to go to the article we have. I'll share these in the resources area of this lecture. This is an article saying select extinctions to use. So basically here we have our definition of the extinction. And what I like here, and this is the part that I want you to take a look. Is this here, select the extinction based on your goal. You can select the extinctions based on the primary advertising goals. Here are common advertising goals that under extensions that you can use to support them. So here we have the goal. We have one goal here, we have another one here. We have a third one here. So you can reach these goals. The first one for they also shared the extinctions that are core adult are covered, are optimized for this specific goal. If your goal, for example, is get customers to buy from your business location. If you have a physical location, restaurant, if you have a clinic, if you have a physical store and you want people to go there, you can use. The most optimized are these three extensions here. We have the location extension, they affiliate location and the coal out extensions, the location extinction. If I click on the link here to take a look, we see that it's this, this is how it looks like. So what you can do here and they're located and this is fun. This is fantastic. If you have a local business, I love this one. You can add your address here at the bottom, and you can add, this is a link that anyone that clicks here, even on a computer or on a mobile device, google Maps with open for them and they will have driving directions to your store. Wow, this is great. Let's, let's click. This is just an image so I cannot click, but this is what will happen. Depending if this is the goal, you want people go into your physical location. So this is one option, the location extension, also the coal out extinction. We talked about that when we searched for lawyer here in this example, we see we can add your phone number here on the top of the ad. Fantastic. If we go to dog training, same, we see the phone number here. This is a quick way, an easy way to have your customers or your future customers, your prospects, call you on your office right away saying, Hey, I saw your ad. I want more information about the doc training and stuff like that about your product or services is great. And the good thing is that it's free to use. The next goal is to get customers to contact you, of course, call extension. This is the most optimized, the one that we just saw. If your goal is to get customers to convert on your website, wow, this is a big one, guys. This is the goal of most of you. Most of my students and my clients, they have these main goal. They want people to buy their products. They want people to leave name, an e-mail or conversion. Remember, is when we'll talk about that later. In the course in details about how to optimize your conversions here on Google Ads. Conversion is when your client do something that you want to do when they complete your marketing goal, you have one conversion. So if i marketing goal is for them to buy my product, when they, when somebody buy my product, I have a conversion. If the marketing goal is for them to leave a comment on an article on my website. Every time, every time somebody does that, I have a conversion. You get the idea. In this case, we have here site link, which is a great extension. This is one of the most popular here. Let's see if we have a preview. Not here, but I can find one example here for you. So silent looks like this. We can add an extra URL here at the bottom of your website. We saw an example of that. Let me see where here we go. Here we have ready to buy Email Templates, powerful e-mail marketing, e-mail automation. So all these are separate links that my user can click on them and start learning more about my company, my product here we'll have another example on the dock training. We have customer testimonial, contact, canine solutions, doc training, doc problems. So fantastic. The next one is a structure snip extinctions. Let's see if we have an example for this one and don't worry about specific examples right now because we will be working on each one of these, you and me together. The next videos on this model. If your goal is to get more people to download your app or if you have, if you are a developer and you want to promote your app, you can use the app extensions. If your goal is to get more people to submit their information, which is also, this is the second top one. This is the second most popular goal here for you guys is get customers to convert. And the second one is GET people to submit their information. So here we are just collecting leads. We are asking for name and e-mail, e-mail address, phone number, or other details. You can use for that, the lead forms extensions, which is a great way to collect name and e-mail of your customers. And we will work on these step-by-step to make sure you have or implement on your account. You have an overview. Now I invite you to come here, take a look on this article. And I, that's why people asked me why you don't use PowerPoints on these this course. Because Google keeps updating frequently, even, sometimes even weekly or monthly. And the best way for you to be updated is to visit these articles. That's why I'm sharing all these on the Resources area of these cars. Take a look on this article. See the goal that you just one goal. I know that U1, several things you want to collect people to contact you. You also want people to download your app and to convert on your website. But just one of these goals when, let's say you choose this one. And in here choose at least two extension. You can implement all these and I'll show you how to do that in the next videos. But choose one extension for now or chew even better that you will implement in the model at the end of the model. In the next video, I promise you, we are working with a sigh link extension is great, you'll love it. See you there. 29. Ad Extensions - SiteLinks: Let's talk about this side link at extinction here on Google ads. This is one of my favorites and it's one of the most popular and he's the one that will help you to get most of this spades possible here on the first page of goal here we have an example and this is what we're creating here in this lesson. Stay with me to the end, because by the end of this lesson, you will have something like this, ready for your business. The ads extinction call site link is the one that can add different links here on this area. And look at this in here. In this example. We started for the e-mail marketing. We have four ads. All the ads are here. The first one is the one that is using the one, the first model, The first way to use the side lengths. And you see here two extra links different than all these three. And this is what we are creating. And look at this, this is taken twice this space on the first page comparing with any of the other ads, just with two extinctions. And here you can add up to six extinctions. So here we have to, we can have up to six here on this area which is outstanding. If we go to a pizza example here we see, here we see four of the extensions ready for your clients. So this is great because we are talking about pizza here, ordering online, maybe we are searching for pizza. You see here the first one that they add is order online. So they say, hey, what is the main goal of somebody that comes here to Google and search for pizza. Maybe they want to eat pizza, right? So let's put the order online first here. That's why would they have what is a second thing that they could have in mind? Maybe they are undecided on the flavors. The kind of pizza that we have here on the restaurant. Okay, let's add the menu as a second option. Maybe also they say, Hey, how about the prices? Let add coupons here. If they already know DUE, let's join their rewards programs so they can air points and get free pizza. This is amazing guys. I love this one. This is what we're creating here. This is the first type of styling extra extension is this, the second type is this one. You see here we have the headline, we have the description. Here below the description we have four links ready to buy email, Email Templates, powerful e-mail marketing and email automation. So we have the same links that you may have here, but without this description, with a smaller fonts. So these goggles, Google choose these automatically. This is part of the bidding process and we will study and we will dominate the bidding process, how that works, everything about that later here in the course. But basically, just to let you know right now, even if you create distinctions like these that we are doing here in this video, extinction sometimes, sometimes may show even in this format. So you can have single links here, which is still powerful. Because if I'm looking for email marketing, these, all these links are links that I want to click because I want more information about e-mail automation. This is something that I want to know what my business before I hire an e-mail marketing company, they have email templates. I love that. I need. I need e-mail marketing templates. Powerful in your marketing. I mean, doesn't speak much to me, but it's interesting to have these links. You get the idea, Let's put this into action right now. Here we are on the homepage of Google, Google ads. In the left menu. We have these options, of course, remember now you have this extra manual with the campaigns are hiring that for now. So here we have, let's see, at an extension and these menu change frequently. So if you have it with a different name, just explore a little bit and you will find it. Click on Extensions. Here we are, here we have examples, we have previews, we are showing previous of some of the extensions they have available on this case, we have site link allowed structures NAPE. We will talk in details about all of these. Let's click on the plus to add a new extension. And the first one is side link extension. So they are saying he didn't the description show links to specific pages on your website. That's why we want click on that. And this is how we created. This is similar to creating an ad on Google. Same process. In the left we add the information. In the right we have the preview, super fun and easy to do. All we need to do is just fill these boxes and anyone can do it. I unsure you can do it for your business. To two lessons ago we talked about where to add the extension on the account level, on the campaign level and on the ad group level. If you are not sure, I recommend you to go back. And watch the prior lecture here on this, less on this model, the lecture called important information about Google Ads extensions. You will understand where to apply your attention if you apply on account level, it will affect all your campaigns and your ad group. If you are applied on the campaign, it will affect only that campaign. And if you apply on the ad group, it will affect only this ad group. Let's add on the campaign level for now. And it's showing here the campaigns that we have in this case, this is one campaign we have that is qualifying for this extension. This is assert a search campaign. So if you don't have a search campaign and you have nothing showing here, maybe you need to create a certain campaign or do it on the account level first, the campaign. And you can select the campaigns that you want. Let's say you have five campaigns and you want to select the tool that you want. Click on Done. That's it. Excellent. Extension. We can use existing or create a new one week read and you won't because we don't have anyone exist, any extension existing side lit one. What is this exactly disease. Let's open here. Let's go for email marketing. This is the headline that we have here. Email Templates, powerful e-mail marketing, ready to buy automation. This is a good example. Look at this. This company Constant Contact is exactly the one that we saw in the last example. Let me show you here. This is important, is this one. In here. We are seeing the extensions. In the second format. We're not seeing this in the big found with taking more space. We are just saying seeing the small links at the button and look at the links. Ready to buy, Email Templates, powerful e-mail marketing, e-mail automation. If I go to the other window I have here, search again for email marketing. And now they are first all these Email Templates, powerful e-mail marketing rate to by e-mail automation are now in a bigger space with a bigger font instead of on the small links at the bottom with description. Google does this un-solo, glad that this happened. And I can show you guys Google does this automatically. If you are. You cannot control that basically and you will understand the rules later hitting the course when we talk about the bidding, how the bidding work here on Google ads. What we are doing here now is just adding these headlines on, on here. This is the Simulink first, let's say we are creating a promotion about the chocolate cake. Let's say here. Chocolate cake recipe. Now is the description. The best chocolate cake recipe. Let's just add one description. I recommend you to add two descriptions for sure. What is the final URL for this link? Remember, we are doing this right now. We are working in these in the headline, that description. And when they click here, where are they going? This is the final link here. So let's say, let's say they are going https. Remember to add HTTPS always. Or HTTP if you don't have the extra security layer. This is our website, of course, you don't send them to you. I mean, you can send it to your homepage if that's where the information is. Excellent styling one is ready, we see here in the preview is showing up. Wonderful. Let's see another different preview here. This is another way it will show, and this is the third view. With the description. Let's add the second one here. Recipe. Familiar recipe. For example. Let's create a second one. So on the e-mail marketing example, it will be this one. Same, same thing, same steps. We have a headline, let's say online course, join the chocolate cake online course. Time axis, for example, and the final URL where they can find these information. Excellent. Let's do a third one. This is the duplicate. Okay, I need to add a different website for sure. Let's try this one. Contact us to learn more. Description. Send your email. Questions. Https. Let's add the contact. Contact you, for example. Could. Now you get the idea. Let's see, Let's do three for now. You can add more, you can add up to six. Let's see, up to six. They are adding more now that's great. But you will, Google will show up to six on, on any ad. It will show this goal does automatically. It can show 234 up to six. I'll do just three for this demonstration. Here we see the previous recipe. Contact us online course. Wonderful. This is what we have. Now to finish this, we can click on safe. Of course you have here URL options that we're not working now this is just for tracking and advanced options. You can choose if you have the preferences to show a mobile only. And you can set a schedule for the extension. So let's say you have like a promotion for Christmas or something like that. Or four anniversary of your business. You can add different start and end dates here, specific dates. In this case, I'll add none and you can also add days and hours. Let's say I just want these to run on the 29 to 30 front to say 645. For example, I can add more scalable in if I want save. Let's see if it works. Excellent. Is ready. Now we are here back to extensions. We have one created and he's seen, you see an ECA is affecting one campaign. We will see how many impressions, clicks and CTR we are having here. We have the three that I created, three extensions. And here we have the preview. In this case, it's not showing the preview for some reason, but it will show soon. This is how work I hope you create a styling extinction. In the next video, we will create the next one, which is on this case the callout extension where you can add your your specific information on your on your ad. See you there. 30. Ad Extensions - Callout: Okay guys, let's talk about the next one we have now the coal out extensions here on Google ad. And I'll show you this article is here on the resources I of this lecture. I'll show you an example of how it looks like. But with this extension, we can add a specific keywords and specific advantages that your customer will have by joining your business, by becoming a customer, and by buying your products, your services, or wherever you are offering. Here's an example. Take a look. Here we have the ad. We have the, the headline that description and heat at the button. We have some keywords, some phrases, or a call-out on this case, free shipping, 247, customer service and price matching. So important things that people will probably be interested in when they are searching for your business. In this case, this is just a sample business, is an electronics looks like they offer free shipping. I loved that if I'm looking for by two, by electronics, I laptops, smartphones, free shipping. I love that. I don't want to pay for shipping because customer service good and they match the price. So I know that maybe on Amazon and Best Buy or any other stores, I know that the price may be lower so I can contact them, Hey, this is the price. Can you match the price? So these are things that are interesting to me as a client or as a future client if I wanted to buy from these companies. So you can use these call-out extensions to, on that, with that goal, with that ID. And here you have all the information about it, how you create it, but don't worry about it. I will show you right now, we will create one together. Here we are on the extensions. Let's click on plus to add a new one. Now we are going with width call, callout extension. You see the description says Show descriptive texts, for example, free shipping, they're saying which is what we just saw on the example. Again, super, super easy, you can add and fun. You can add just information here. See the preview here. Having fun. Let's choose where to add the callout. Remember, we can add on the account level campaign on our group or that group if you are not sure where to add, please watch the second lesson here on this model. You will understand exactly what we're talking about here. Let's add these to the campaign level. I will choose this campaign. Remember it needs to be asserts campaign. Done. Excellent. Here we see the campaign. Now all we need to do is just add these specific task. The text that the descriptive texts that we are offering, free shipping. Time axis. I can add something like 247, customer service. I can add something like five star reviews. I can add more. And Google will choose randomly which ones to use are, of course, advanced options that we saw before. We can add mobile only. And you can also do an scheduling of a specific dates and times for your ad if you want. Look at these in the last video. We created the sides, the side links for these ads we create on the campaign level, this is important guys. If you are watching this in order in the last video, we created this specifically. These links chocolate cake online course, contact us and these will look something like this when people search on Google or something like this. Also, as you know now. And these things I already showing here, why they are showing here, because we create at the campaign level. So remember here, we choose campaign if we just choose at the ad group level and we are grading these in another campaign. We won't see these, but because it's the same campaign, we're saying this. We have shoe extensions together here, doesn't mean that they will show up always together, sometimes goals. So one showed that just to call out just a silent or show bought. So we will, can play with this automatically. The algorithm, nobody knows how it works on, Let's hope works great for us. The good thing that we can do is just optimize, uncontrollable we can control, which is this. So now we see the phrases that we add here. The description, we have, free shipping life and Access 247 customer surveys and five-star reviews, which is what we have now. Click on save. Saving for us. Excellent. We have the coal out here. Here are the four extensions that we added as a callout heat are the three extensions we added as a silent in the last video. Here we are building or extensions. We are optimizing your ad to get more clients and half better conversion. In the next video we create the next one. See you there. 31. Ad Extensions - Structured Snippets: Let's talk about the structures snippet extensions. This is a good one too, that you can use to optimize your ads and to add more information and take more space on the first page of Google. I think you will love this one, and let's dive into it right now. It's saying that this, this one, the extinction, can show beneath your texts on the ad. So beneath the text description in a form of header, for example, they have categories like destination, for example, and you can add a list of values. Let's say you have a travel agency, so you can add destinations, Hawaii, Costa Rica of Africa. And these articles shows that here we have an example of how it looks like on the computer. So we have the headline, we have the description here. And below the description here we are. This is this nib, the snips structure extinctions. Here we have the service category and they ad tech support. They add e-waste in recycling and computer repairs. They're saying that the benefits are that you can help people to instantly find out more about your products and services. You can improve the return on your investment because you've got more space and you can customize that for sure. Also, I'll add in another article here on the resources of this lesson. You can see the requirements of the structures snippet. You can see the punctuation. You cannot repeat awards and stuff like that. And going back to the first article, here are the categories, so they have a few headers or categories available. And these change all the time. You can say, hey Dave, I don't have any of any of these worlds at that will fit my business. I invite you to choose the one that is closer to what you are offering, and it will work for short. The main goal here is just to add more keywords so you can help your customers and your future customers to learn more about your business and your services. So let's do that. Let's do that into practice. Let's add an extension, and we are here on the structures snip extensions. Let's click on that. Again, super fun and easy. Here we have two blocks in their life. We add the values in the right, we see the preview, and we can add these on the campaign level. Remember that if you are not watching these in order this course, I recommend you to watch the second lesson of these models so you can learn more about these extension on this campaign. I'll select this one. Click on done. Wonderful. Here we are creating a new one, not using an existing one. Or if I click here and I have another one that I already created in the past. I can choose from here and just copy or edit what I have. What is the header? Remember we have the language here, this is the one English here is, here are all the categories we talked in the last, in the article. Here you see all the categories and the same categories are, let's see, here. Let's find one that fits or business. Let's say we have courses, Let's go with courses. I'll say here live, time axis. Let's say instructor support, access anywhere. Access anywhere. And one, the last one, let's say phone access and just making things up. Now, of course we have the Advanced option where you can choose Mobile and you can schedule your ads, specific dates and times when you are ready. Click on Save. Here we have a preview of how it will look like. Excellent. And now we have this structure snip extension here is affecting one campaign. Here we see the data, we will see the data we are not saying yet, and here we have one extension on this case. If I click here, I can have more information. I can edit this if I want. Let's go back to extensions and the next video we'll create the next extension for your ads. See you there. 32. Ad Extensions - Call Extension: Let's talk about the call extinctions here on Google ads. This is one of my favorite and this will help you if your business requires your customers to call. If people need to call your business to scalar, a consultation or scheduled time with you. These extinction is the best. I'll show you examples right now here we have, for example, the accounting services. I searched for that and we see that they at the second the second, third add here, they have the coal extension here on the top. So if I if I'm the computer now so I can just call this number. Or if I'm on my phone and I see this with one click, my phone is calling these companies. So this is fantastic because you are making super easy for your clients to contact you, for your audience to contact you want to become clients. Another example, let's take a look on lawyer. If I search for lawyer, we see all three of the four ads. They have this extension, this one, these and these I can just with one click, start calling these companies and these people. Let's take a look on the article now. This is the extension, this is how it works. I'll share this on the Resources area of these lessons. You can take a look and we see here the key points about the call extensions. You can add a phone or a website. You can add the business hours. And remember that a call is equal to a clique. So these clicks on your number costs the same alpha headline clicker if and on and on and on smartphone. And I come here, if I click on this number on my phone calls, the company is the same, then clicking on the headline. So this company will be paying, if I click here on the headline or if I click on the phone number, that's what they are saying on the article. Let's start creating that for you right now. Let's go to extinction extensions here. Let's see extensions here we are. Let's click on the plus sign and go to the coal extension. Excellent. Same thing here. We can add these two. I can paint level. I have chicken paint that I can I can have here the display can paint on this case, on the search campaign, were working mainly on this search campaign. Let me, this is the one excellent click Done. Now I can just add my phone number here. What is the phone number of my company? So select your country. Most of the countries are here. If your country is not here, maybe they are still implementing that on your country, but most of them are here and you can find it. Let's have the ears. 25. Let me make up a phone number here. Seven. Let's see if this works. Google also checks if the phone number is valid. So if you put 5555555, it won't work. So on. Keep that in mind, but of course you don't want to put a fake number here. You want people to call to the right number. Let's see, Kyle reporting is turned on. We have the conversion. You can also use these conversion as a call. So let's take a look here at USU account settings. You can calls for an ad. You can say the conversion art or the cold front ad, or you can use the default that we have on the account. Or you can use non, or you can manage your conversions. In this case, I'll put non because later here in this course we have a complete model about the conversions. How you can set up conversions on Google ad, how you can use that to, to understand your investment and understand what is working, what is not. Excellent, call interaction and beat adjustment, where you can increase or decrease your beat base on the targeting that you are using. In this case, let's say we want to increase by 10% based on the targeting. And we also have the Advanced Options. And remember before, if you don't get these, you are not understanding these weird. We have a complete section about the bidding strategy here on Google ads will talk in details about that later hitting the course. Also, we are familiar with these advanced options. You can scale all the date and time for your extension if you want. Let's click on Save. Let's see if the phone number works. Yeah, this phone number is not supported, So let's do 503. Let's see if this works or maybe the format that's work, that's a valid phone number. I just made up these four numbers, so please don't call to that number. Here we have this is the for these specific I can paint. We have also now the coal extinction. We have a preview here. It will show call phone number, or it will show the phone number here at the top, as we saw in the examples earlier, this is the phone number that they will call. One campaign is affected with this. And in the next video, we'll create the next extension. See you there. 33. Ad Extensions - Lead Extension: Okay, Let's talk about one of the most important ones, which is the extinction for leads form ads. So basically we can use this extinction to collect name and email from your audience or even to ask more information like the phone number, city, where do they leave, or even asking specific questions. Let's say you are a realtor and you are with real estate. You can ask, for example, what's the kind of property you are looking for? What is a neighborhood? The city you are looking for. These extension is great. As I as you probably know, having a list of customers, list of leads is one of the most valuable assets of your business when we're talking about digital marketing and these will help you to get there. I just created one and I'll show you how to get there. So if we click on the plus sign here, we can create a lead form extinction. We choose to one campaign. In these cases, the assert campaign where we will apply that. And here we have the add. This case we are seeing an error message because it just created one. And let's, let me show you how I did it. So here we have. Let me edit this. This is what we have. Here. We need to set up three specific forms, three areas. The first one is the form, the lead form, which is the form that they will see asking for their name, their email, and all that. The second one is a submission message. What they will see when they click here at the bottom and submit, they send their information. This is what they will see. A thank you. Access the information here. And we need to create the ad, the specific ad we are using on these on these case to get these people to get there, to join your e-mail list or to join the course on this case. For this example, I'll use a promotion of giving a free access to or cars to an online course, that chocolate cake online course, for example, which is just an example here on this course. To do that, we come here to the lead form and that's what we're setting up. First, you said that headline, that headline is the one. In this case I put free online course. This is my headline. And you add, you enter the the business name which is showing here. We enter the description. In this case, I put get free access to work on pleat chocolate cake online course. That's what you see here. Now we have the questions. You can ask them for name, you can ask them for email, phone number, CD postal, zip code, state, country, and even work information like company name, job title, e-mail work, and phone work. I recommend you to. You can say Diego, I can ask for everything then that's fine. The most information that you have the better, right? Yeah, that's right. But the problem is that when you asked for too much information, most people will just abandoned your formulate and you will, you will not get delete. So I recommend you just to ask for the essential information for your business or my case. And for most people is just name an email. For some business, probably the phone number is important, right? So you can check also the phone number if that's the case for you. And you can add specific questions here, pre, preloaded questions that are ready by Google. After that you need to, this is mandatory. You need to add your privacy policy here, the link, the URL link to your privacy policy on your website because you are collecting customers information is important. And you can also add a background image here, I just choose the chocolate cake online course, image, which we created later in the past here in the course. With that, we just finished the lead form section. Now we jumped to the submission message, which is the next one. See you in the square here. And I enter, thank you as the headline and Enter a Enter. You will get access to the course via email in here. And we can add a call to action. In this case, I put visit the site or learn more or non right now, Let's say visit the site. And here is the side. So I can add here, for example, Hey, click below to access the course. And I can add the link to the course here, the three axis that I promise that's an option too. Wonderful. So we have delete form ready. We have the submission message ready. Now we need to configure the AD. This is the other day we'll see the headline description and this is what they will see Join now, free online course, which is exactly what we added here, free online course and the call to action is joined. Now, as you see here. What else? Just that you can change the call to action here if you want, like download Git in forget quote or any register or anything else. And the call to action, you can change here, change it on the preview. When you are ready. You can just click on Submit or save. And now we have one more extension. Let's take a look here on the list. So we have now all these we already created. And now we have also the lead form. One question, this is really important. One question that most people have, Diego, that's fine. I like it. I start collecting names and e-mail. I see that people are leaving their information. How do I access this information? How do I download that? The list of names and e-mails use on my business or maybe to send to my e-mail marketing provider. You can do that here. You can come to extensions. Here we have the lead form and here is the form we created. And here you see download the lids. You can download a CSV file, which is just like an Excel file. Or you can download the CSV for a CRM, CRM software if that's the case, this is how you download your lids. I hope you do this, this is great. Try these. Hopefully you will collect grade name and EMOs. We can follow up with these people later with e-mail marketing and see you in the next video where we have more extinctions to learn and to apply on your accounts, you there. 34. Ad Extensions - Location Extension: Let's talk about the location extinctions here on Google ads. This is also powerful if you have a local business, if you have a location where your customers go, if you have a local store at clinic business that is receiving people locally, you can add that to your ad and that's fantastic, super powerful. I'll show you how that looks like right now and how to implement it on your ads. Here we have the official article that is on the Resources area of this lecture about the extensions, the location extensions. You can read everything about it here. And this is how it looks like on your ad. You see at the bottom here we have the Google Map icon and we have the address of the business. When people click here, Google Map will open and they will see your location. They will see driving puree, driving directions to your business, which is amazing. If they are in a mobile device, they will click on that and Google Maps will open the agent with one-click. They will be driving to your store, and that's fantastic. So let's do that right now before we start doing that, remember that we have one specific requirements for these extension. You need to have a Google my business account. If you don't have a Google My Business, you can come to Google, Google My Business. And you can create a Google My Business here is the option. Create an account and you basically hear, will tell Google where your business is. You will register as a business owner. You will add the address, the information of the business hours. The business when you open, when you close, if you have a restaurant, you can add the menu and all these good things about your business. This is a good practice, good to have. Once you have that, that's a requirement to have the location extension. You can come here. And we have the location extension. Click there. Here we see you can select a Google my business account. So you select your account here, right on this account. This is just a demo account. I don't have any business linked to this account, but if you do, you will select these, Continue and you will be able to create this, these extension for your business. You see here request access to another Google business account. If you have, if you are a manager, if you are managing the ads for another business or if you are working for a company and you don't have that under your current email address, you can request that. He's saying here, request access to another goal, my business account. You can add the e-mail address of the responsible. The email address I have acts as the administrator of the Google my business account, and they will link to your account. Also if you have, if you have a famous business, let's say a franchise business on your country, you can come here and you can select like Abbas pizza for example. You can choose AC rental car. This is just for big companies, which is not the case here. We come back here to the link to my Google business account. And you can continue. Of course you enter your email address, you continue and with that, you can create the extension also, we have a similar one which is the affiliate location extension. This is also for general retailers and out of dealers. So this is for also for big companies, if maybe you are big companies with this course is watch on the business plan tool for bigger companies. So if you work in a big company, probably your name is here. So I can go, for example, to general retailers and I can choose the country. Let's say us. Here again. We have all the big retailers. Let's choose one random name, like Best Buy. For example. Let's say I'm Best Buy, I can click done, and I can add that to my ad if I want. This is how you add the location extension. In the next video, we will continue with more extinctions on this case, we will, we will talk about the price extension. See you there. 35. Ad Extensions - Price Extension: If you sell products and if you want to online or physical products and you want to show them on your app, you can add price extinctions to your Google Ads in a simple way and I will help you to display even better the products you have, the offers you have, and I'll show you how to do that right now in this video here in the resources area, you can find the official article with all information about these extinction. And let's do it that right now here on ads.google.com. Let's click on the Add Extension button and we go to price extension. Of course. Here we have again, we can add it to the account level, we can add to campaign or group level. Let's continue with Campaign level. And these work in the search campaign only. If you have a display or video ad, you cannot do this just in the search campaign. Excellent. First we select the language we want to use. We select the type. There are some types, some categories you need to choose for your specific offer on these case, brands, location, neighborhoods, categories, let's do here Services, okay? The currency. You have, the quality price qualifier. So you can say from this amount or up to this amount or average this amount or non-qualified or if you prefer, the right side, we have the preview. This is how it looks like. Look how powerful DC's guys, we have the services, the price and an extra motivation here like interior vacuum, $8, only five minutes. So this is powerful. Let's do this right now. If I collapse this, you see all the prices extensions we have. We can add as many as U1. Let's edit the first one. You have the header which is on these case, this one, for example, let's say chuckle at cake. And I can say that the chocolate cake is $25. You have the option also per hour, per day if it's a service like $8 per hour or something like that. In this case, we doesn't apply. This description is this one at the button, F3, non-free out 600 and let's say live time access. You see here we have chocolate cake online cars, lifetime access, Twenty-five bucks. And we have the final URL when they click here, where are they going? So let's add the final URL here. Excellent. You have the option to have a mobile final URL only. So if you have a final URL that is just for mobile, you can add there, this is optional, of course. The second one, Let's configure the second one really quick. Let's say we have the banana cake. These banana cake is also $2323. Let's say the description will be includes five bananas. The final URL. Excellent, which is different than the other one for sure because it's a different product. Just entering sample URLs. And that's it. Everything we have here, we can take a look on the Advanced option. You can, of course, schedule the time and date if you want. You have the URL options for tracking which we are not doing. And this is how looked like, looks fantastic. Let's save. These are now let's see, oh, at least 33 extensions we need to add. Let's add a new one here. Let's add vegan cake. Also, this will be $20. Can now final URL. Excellent. Let's see if now work save. Excellent. Now we have it. At the bottom here we have the price extension and you see how it looks this grade. I hope you try this and I see you in the next video for the last extension. 36. Ad Extensions - Promotion Extensions: If you are running a promotion on your business or if you are not, if you just want to attract more people are of you, of course, you can create a new promotion. We have the promotion extension here, which is super powerful. Let me show you how you can set that up. Click on plus to add the extinction. And this is the promotion extinction. And you can show a special sales or offers that you have. And this is how it looked like. It looked at how grey disease we have extra or off of an item that you can define. So let's apply this on the campaign level again. Excellent. And we can do choose the occasion, on this case, Christmas season. Let's go Christmas here. The language, the currency, the promotion type, you have, the monetary discount. You can choose a percentile discount or up to monetary or up 2%. Let's say that we have a percentage, we have a 90% of promotion. Unique situation here. What is the item on this case is the chuckle at cake. Of course, we have 20 characters, so I won't fit. Let's use chocolate cake. Final URL. Where are we sending these people to sign for this course? Let's send to this page. We have promotion details on orders over or promo code on these case, I'll choose none. We can also display the promotion dates. Let's do from the let's go to the assembler here. December ten to this to December 31st, let's say. Of course we have the advanced options here for mobile, you can also do the ad scheduling. Just displaying this extension is specific time and days. Let's click on Save. And now we have yes, the promotion extension. You see how it looks this look, I hope you try this even if you are not used to, you usually don't run promotions, so you don't have promotions. You can create a promotion anytime. You cannot offer a 10% discount or a coupon for the first sale. And these foreshore will attract more customers to your business, buying your products and services. 37. Analyzing the performance of your Ad Extensions: Okay guys, now we learn everything about extensions. We learn how to apply each one of them. Of course, Google can add always new extensions. So if you come here and you see new extensions that we didn't talk about, I recommend just to come here and try to create a US so that it's super easy to create. And just basically, and it's super fun because you just need to fill the information required and you will see on the preview how it looks like. Everything looks fine. Now I want to talk to you about the measuring the performance of these extensions. Now that we created all these extensions together is this extension will start showing up on your app, on your ads, people will start clicking on. Then people will start calling your business with the call extension drive into your place with the location extinction. These will help you to perform way better, but we need to take a look on the data because we need data to really see where people are coming from it are the people actually interacting with these extinctions? Now we have at the top here the summary view. I want to go to the TableView. So if you click on table, we see now all the extinctions we create it. We see here the extension type. We have a site link three Xilinx call-outs, and you have, let's see, let's go to display all the extensions here. So here we have everything, all these extensions, and here we have the data. I want you to check these stable frequently. So I want you to come here and see the cost. Are you paying anything for these extinctions? How many impressions are you getting for these extensions? How many clicks are you getting? So how many people are seen without clicking and how many people are actually clicking on these extensions. This will give you an idea of how they are helping you and if they are helping you to reach more people and bringing more, sell more from your business and also help your ads to perform even better. If you see, for example, I see here that the call extension with this phone number is going crazy. So people are actually clicking here, and that's fantastic. So I can apply these four more campaigns and just apply it to the campaign level. Maybe I can apply these to the account level. So all my ads will get benefit by this. Maybe you did a test here in the promotion extension. You say, hey, let's do a Christmas promotion with 90% off, for example, in the chocolate cake. And you saw that you have a crazy reply. People are clicking on your ad and you are seeing sales from these extension. So you can consider, this is a test. We did a test here. You can consider creating more and more promotions like this with the promotion extension, for example, I want you to use this table to familiarize yourself with this table. You can also add columns here. You can add more data. If I click on, let me go back here to show you. I can just click on the call on the columns so I can add more columns here. Let's see CPC clicks, impressions and performance. I can add average cost per click View CTR. I can add all the details. For example, font calls for impressions, PTR. And if you don't know what this is, what is PTE? Ptr, for example, you can just put the mouse here on these Iran. You read all the information, you have an article also to understand more about it. Come here at least if you are running at, at least once a week to check the data. And after that, we continue with the cars. 38. What Conversions are and why they are important for your business: Hey guys, Welcome to this new section here on the Google Ads masterclass and excited and happy to see you here. Here we will talk about conversions on Google ads. So this is important because conversions will help us to improve your whole marketing strategy. Because we will know, we will have a way to measure how many people are actually converting, how many people are becoming clients or doing what your marketing goal is. To start, we can start chatting and we can start being in the same page about what is a conversion, what is the official definition? And here we are in the Google Ads article saying an action that's counted When someone interact with your ad or free product listing. For example, clicks on your texts on the ad or view a video on your ad on YouTube, for example. Then, then they take actions as you define as valuable for your business. Translating this to a more simple language, a conversion is when somebody, whether user and you're out in somebody on your audience, complete what you want them to complete. If the goal of your ad as East, for them to sign up for an email list to lead, to give you their name and email to capture leads. And they actually put their name, their email and they send you this information that conversion because they completed that. If your goal is to have more, you're advertising goal is to have more, more, more views on your YouTube videos. And somebody's see, watch a video. That conversion, if your goal is to sell more online. If you have an online store, for example, you want to sell more every time somebody purchase a product is a conversion. So every time anyone interact with your ads and they complete the goal that you have, we can see there we call that a conversion. In this section, we will talk in details about that. We will, I will show you how you can configure your website. How you can configure all your tools. You can measure the conversion, you won't lose any conversion. You will know exactly how many people are interacting with your ads and what is the real results that you are getting from this adds an excited, I hope you are. Let's start with that in the next video. 39. Conversion Rate and Cost per Conversion on Google Ads: Okay guys, let's talk about the conversion rate and conversion costs first. Before we start implementing these on your ad account, what is important to know the conversion rate? And this is something that most people don't know. If you ask anyone that is not everyone, but most people that are advertising on Google or on social media, you say, Hey, what's your conversion rate? People usually say, hey, I'm not sure. I had x number of new clients, but I'm not sure what is my conversion rate. Or you even as something that is even more rare, you ask, what's the cost for conversion? How much are you paying for each time people convert? So for each new client or for each time somebody buys a product from New York. So each time somebody leaves their name and email or somebody converts on your marketing, how much are you paying for each one of these, these information needs vital for your marketing because if you know how much you are paying for each conversion, Let's say for each client, let's say, let's say your conversion is when somebody buys product from you. If you know that. If you say for example, okay, I'm paying $5 for each conversion, for each person that buys my product a, for example, your probe aid, the cost of the product a is $20. If the product cost $20 and you have a cost of converting, a cost per conversion of $5, you have a difference of $15. So you're at, are working, you are having profit. So that's why it's so important to know the conversion rate and also the cost per conversion. And by the end of this lesson here you will know exactly how to calculate that. Let's jump to the eye. But here we are. We have here the conversion rate and we have a simple formula. The conversion rate is equal to the conversions that you have on your ad. So you can go to your Google at panel C, the data this week, for example, I have like, let's say 20 conversions divided by the interactions you have with your ad multiplied by a 100. Let's do an example. My conversion rate, let's say I have 50 conversions on this app this week. Let's say I can divide pertinent for the number of interactions. I can get that from Google to, so I divide by one hundred, ten hundred interactions. So from 1 thousand people that interacted, what that click on my ad, I have 50 people that actually convert, 950 people that click on my ad that interacted with my ad. They didn't convert, they didn't add their name and email or they didn't buy my product or wherever I can see that our conversion, I can do this multiply, Let's change this multiplied by a handwrite. The formula say is five, so 5% conversion rate. This is my conversion rate. If I have 15 conversions divided by a, by a 1000 interactions, multiply it by 105% is my conversion rate. Fantastic? You may be asking, Okay, The, What's a good conversion rate that's difficult to say because that change depending on your business, depending on the target audience you have, depending on the products you have. For example, if I'm working on the personal development are at the conversion rate is maybe lower that if an working like in one-on-one business, depending on your needs of your business, it will be different. My suggestion is to go to Google and say uncertain for what's the conversion rate for a travel agency, for example, or the average conversion rate for Personal Development course. You can check that on the wall to have an idea. But even if you see the results on Google, don't base your expert expectations on that, you need to have. My suggestion is for you to have your own number in this case is 5%. And you try to increase these on your next ads. So instead of comparing with the market, you can compare with yourself. You know the base is now five. Next time, maybe. Next time I want to go to, let's say 8%. So I want to increase to 8%. So that's my first goal. After that, when I get to a, my next goal will be to increase, to increase to 10% and you can start growing from that. So this is how you calculate your conversion rate. Next thing we need to know is the cost per conversion. Per conversion. So the CPC, the CPC is equal to the investment that you have. How much money you spend on your ads divided for how many people are convert with you add. Let's calculate an example of CPC for the Diego's bakery add. For example, we invested a $100 on this ad. We had 50 conversions as we saw here on the prior example. 50 conversion, or a 100 divided by 50 conversion, we have dollars. Per conversion. So the cost if I invested a $100 in ads and 50 people convert, convert on my promotions with my ads. So 50 people bought my product or 50 people interact with my besides in some way, depending on the goal that you have and the conversion concept that you set up for your campaign to dollar is now my cost per conversion. And this number is super important. This is the most important number for usaid sodium. Now, if I see that my product, Let's do this example really quick here. Let's change color. If my product a cost $20, spending $2 to get a new client. So my minus $2, I have 18 or so far. I have $18 that is left after my add my act expenses. So Anna spending $2 per, per lead per conversion. This is my cost to sell one product of $20 and spending $2. So this is a good example on how you can calculate your cost per conversion on with your products. Or of course, if you are collecting leads for example, and you said, Okay, leads, people are leaving their name and email. That's a conversion. You, you said, Okay, well, how will I calculate how much is worth that for me? From there is a little bit more complicated because if you are spending $2 for people to give you their name and email, now you need to know another conversion cost per conversion, which is the conversion that you have on your e-mail marketing. So you can say now for each people that I put into my e-mail list, let's say 50, 50% percent is allowed, but let's say 10% of them usually buy your products when you send your email sequence at the end of the sequence, let's say 15% actually go and buy your products. So you are spending then $2 to put them on your list. And from there, you need to calculate how much it's costing to you to maintain the lease and all that. And you know that 15% of this group of people are actually buying your products. So you can do the unmask B. There is a little more complicated, but you now know the, exactly the cost per conversion that you have on your marketing. I hope you come here and you calculate these numbers for you. Of course, you can have this number only after you run the campaign. So you need to run your ads for a few time, maybe for a month, maybe for even more. And after that, you will see the cost per conversion. Of course, if you want to start and you want to have a quick number, you can do a test for a week, do an ad campaign for seven days, get the numbers, calculate your cost per conversion, and calculate the conversion rate. And with that, you are ready to go. You have a number to start working with. See you in the next video. 40. Creating and configuring conversions on Google Ads: Okay guys, it's time to put things into action and create your conversion tracking system here on Google ads. To do that, we are here on the homepage and we can go now to tools and settings in the main, in the main menu and the Mushroom under measurements we have conversions. Remember the verb, remembering that Google change these manual frequently. So if you don't see it here, please take a look around and you will see, you will find conversions. So I click on that. Excellent. I see here, I will see here later all the conversions I have on the lease on this case right now and b's account, we have no conversions set up yet. I'll click on the plus sign to add a new conversion. Here we can create the tracking for your conversion. What is the trucking? The Kraken is a code that we will install on your website, for example. This code will allow us will tell Google that when somebody goes to your website and create a conversion, google will know that about his conversion and it can start dragging here on the system here in this specific screen and this interface we are creating, one of the truck is we have four right now. And these may change depending on your location and your account. And sometimes also Google remove or add new tracking options here. The most popular here in these four guys, this would apply for 90% of you is the website we will install attracting on your website. We can track actions on your website. Every time somebody clicks on a link, every time, every time somebody leave their name and e-mail, every time somebody adds something to the your card or buy some products or services from your store. You will know here on the website track and this is the one that we are creating. Of course, if you want to promote your app or if you are an app developer, you can do also for apps. If you have the call extension that we work in the last section. You can also track the course from your ad or from your website with these specific tracking conversions on Google. Or you can import data from Google Analytics or other source if you want. This is more advanced. We are not using these, not everybody have external sources for conversions. We are working here with a traffic options. So if I put the mouse in top of the option, you see that these includes online sales, link clicks, page views, and sign up. This is for the APA style and purchases, and this is for costs from your ads. And these one is from Google Analytics, Salesforce off line leads or phone sales that you can manually enter to import to Google Ads. Click on the website option. Excellent. Here we have, we're familiarized with these interface. We have all the steps we need to complete here. We will create a set, create the action first. So we will tell Google now where we're considering conversion. So what needs to happen? In what time, in which website in order to be to be considered a conversion for your business. And after that, we will set up the tag. The tag, we will install this tag on your website. I'll show you how to do that in the next video. Excellent. The first block is the category. Select the action you would like to track. And here we have a list of a few items that you can track from your your Google Ads. In this case, the first lease is for sales. So the sales categories purchase at tocar, begin checkout, or subscribe. If your main goal is sales. If you want to do sales on your website, on your, on your online store. One of these, it will be the ideal for you. The second one is leed categories, leads generation. When you capture leads on this case, you see contact when somebody's would meet a lead form when somebody book an appointment, sign-up requests, quote, get directions or outbound click. The third and last option is most categories. So you can choose the page view is when somebody view any page or article or product page on your website. And we can do that too for any page of your website. So basically you can say, Hey everybody, every time somebody goes to the page of my product a, I will consider that a conversion. So you can do that here. Or other, if you have a different goal, different than these ones that we were seeing here. For this example, let's say we are capturing leads for the online chocolate cake cars. So let's add the conversion name. So let's say leads from four actually chocolate cake cars. Excellent. Next we have the value. The value is saying measure the impact. Your ad is given in conversion rate. You can use the value for each conversion. So you can define, let's say for example, it can eat conversion is $10 each conversion value, this value that you can use different values for each conversion. Or you can don't you? I mean, you, you can choose to not use any values. This is mostly for reporting options. So if you already know your cost per conversion or the profit that you have for each conversion, if you know that you can add here, but this doesn't influence the performance of your ad if we go to the iPad right now, let me show you really quick when we talk about conversion rate and we also talked about the cost per conversion. Here they're asking us for the value, the CPC on these example, if we invest a $100 and we have 50 conversions, is $2, let's say we have a product a that is 20 bucks minus the $2. Let's say that we have a value of $18. This is the net value for each conversion in these simple example, of course, things are more complicated than this, but this is just an example for, for this course to make sure you guys understand, let's say these $18. So now I can go here to value and I can say, hey, for each conversion, I have a value of around $18. For example. In this case, most people will say, don't use a value for this conversion. We cannot measure then the impact on the reporting of Google ads, but we can use that we can measure manually later if you want, if you don't know the numbers, which is normal in the beginning. Also, we have the count when we need to count a conversion, and how often we need to count a conversion. What is that? Here is saying, select how many conversions count per click or interaction. If I select every is recommended actually for purchase because every purchase is available, is available conversion. That means that every time somebody goes to one specific webpage, that is the success web page. And I will show you this into practice here in this model. Every time somebody gets there is considered a conversion. So for example, if I'm talking here about capturing leads for the chocolate cake cars, when somebody entered their name and their email on the list and they click Submit, they go to a page. Thank You page. Every time somebody goes to this thank-you page, count as a conversion. So if the same guy entered twice the information, or three or five or ten times, each time will be count as a conversion if we select one here is recommended. You see here for leads, sign-ups and other conversions because the first interaction is the one that is valuable. If you are selling something, let's say on selling products on my website. And John came to my website and he purchased product a. And five minutes after that he purchased product B. In this case, I want to select every because I want to make sure every say every purchase that John made on my website is considered as one conversion. You get the idea. Because we are doing lead, lead, lead form here we are using one count only. Next we have the click-through conversion window. This means how, what's the maximum time after the interaction with your ad that you want to count as conversion. So if JAM, click on my ad a week ago and today he perch, he came back after clicking on my ads and purchase a product. This is a week. If you can define the time that the maximum time that you want to count as a conversion. So this is normal. This happens a lot. Sometimes people click on your ad, they visit your website and they be like what they see, they like your product or services, your company, what your website, what you offer, the transformation you are offering its region is match with what they won. In that case sometimes, and this is very common. People visiting the website and they leave and they don't purchase or don't convert. But they come back after a week, after a month, or even, even a longer period of time. And that's the time you can define here. So I can say 30 days. Let's say this depends on your offer. Of course, let's say a week. So if somebody clicks on my ad today, they convert within a week from today, it will be counted as a conversion if they clicked today and they convert two weeks from now, it won't count as a conversion. So this is up to you. The next one is similar. It's a view through conversion windows. So the maximum time after the person views your ad. We're not talking about clicking here, we're just talking about view that you want to count as a view through conversion. Sometimes people see the ad, Let's say I go here and I search for email marketing. I am viewing these ads, are not clicking on it. I'm viewing here Constant Contact.com. And I say, Okay, this is good. They have like powerful e-mail, e-mail templates. That's what we want. But I decide not to click. But later I can come back. I remember these constant contact. I can come back to their website and go straight to our website and buy their products or services. And Google is asking us if I view today, for how long do you want to consider conversion? If the person converts, because we will notice that I view these ads, but they know that I didn't click. But if I come to convert later, they will also know. So we can say here, for example, let's maintain a week. The last option, a really important is the attribution model. This is a little bit more advanced, but it's interesting. So this is how U1 Google to a tree to attribute data to give credit for a specific ad for the conversion. Let's use an example. Let's say you have two ads here at one and I2. Somebody click on Add one, they saw add one and they click. If I have first click, this ad will receive the attribution, the critic for the conversion. Even if they click first, let's say today they click on Add one, they don't purchase. Tomorrow they come back and they see the ad again and they click on Add to and then they convert. Do you want Google to give the credit for this conversion to add one or two? Add two, which one do you want? Which one do you prefer? If you select the first click, it will give the credit to first add click. If you select the last click, it will give the credit to the last ad that is clicked. Linear. We'll divide the credit, will distribute the conversion credit equally around all the ads. Time decoys. You see here the graphic. It will give less credit to the first one and more to the recent one. And position base, you see it will give 40% to the first and last and 20% among the other clicks, this is more advanced if you don't know what to do here, I recommend it to all probably with the last clip because this is the one that is converting, is the one that the user actually the side say, Hey, I want this, Let's purchase these thing. Finally, I want to convert, I want to convert them. I wanted to buy these products, the service, and I'm ready. I always liked the last clip, but you can choose any other if you want. Create an continue. Excellent. Now we are ready to install this on your website and we're doing that in the next video. See you there. 41. Installing Google Ads Tag code on your website for conversions: Let's continue with the conversion creation now is trying to install your attack on your website. In the last video, we created the action for conversion. So we told Google what needs to happen in order to consider, to consider a conversion on your ads. And now we need to install this on your website. Why we need to style these tag on your website? Because the only way that Google's with no rule will know if somebody went through a website and actually convert if, if they have access to your website. So adding this code, let me click here and show you. So adding this code to your website will allow Google to know and to track how many people are actually saw your ad that click on your ad. Actually going to your website and purchasing your products, your services, or completing the conversion action that you just define. This is why the tag is important. We have three options here. We have the first option which is to install the tag yourself and we're doing this to other here in this lecture. You can also, if you don't want to worry about, is if you have a developer on your team or if you hired somebody to build your website, you can e-mail the tag to these developers to someone. You can select this option, e-mail attacks. Second option, and click the e-mail address here. And with that, you will be sending this information to this developer. They can easily add these to your website within five minutes or so. Or you can use the Google Tag Manager, which is another option that is also available. We're going here for the installing yourself to install this. 90% of all the students and clients, they use a website system called WordPress. Probably your website is on WordPress, probably not, but most people have their website on WordPress. So I'll show you here how you can install this on the WordPress website if you want. If you have a different website, of course, you can always check with your developer and he will install this for you. So let's do it right now. First we need to see the code in HTML or AMP. We are going for HTML here. We have three options. We can choose the global side in when the tag is not installed yet on your pages. So this is the first time you have a website You never installed before the, the Google tag. This is the first time you are doing it, you will select the first option. The other options are if you have already pages with the Ditech and you can choose the, in that case, you can choose these options here. Let's go for the first one. I can just copy this, select and copy. Excellent. Now I go to my WordPress website. This is a website is played on the villa.com is a test website is not like a real website. We use these for demonstrations. You can feel free to visit the V01, but you will find just demonstration here. Let me show you. You have an idea. We use these for tests for the courses that we create. You see here good content. Here is where we want to style the tech. So to install the tag, you have two options. You can open the HTML code and install manually in on each page of your website. Or you can use a plugin. That's the beauty of WordPress and that's what we are doing here. Here we are in plug-ins will click on add new to add a new plugin and we can search for deploying right now. So to start, we come here and type head just a warhead and you will see him. Let's see here, this is the one that I recommend you. You can install any that you want. You see this, this is called head footer and post injection by Stefano Liza. You'll see that it has more than 300 thousandths active installation with over 600 five-star reviews and it's free. So you click on Install Now and active. When it's install. We come here to settings and you see here Header and Footer. An excellent BC is the place where we are installing. Let's go back to the Google ads. Here we are, and let's see the instructions really quick so you understand what we're doing here. Google is saying, Hey, copy the tag below and paste between the head of the open head tag and the close head tags in every page of your website. Here is what they said in the head part of your website. The head Ira is the area that isn't the beginning of the website. And we can do that easily with this plugin. Instead of going into each page manually, we can just go here. This is the plug-in is a header and footer. Here we are. You probably have this. So what we do is we copy this code. On page paste. Here we have the Google global site tag. You see here, Google site tag, the ads, this is my code. Your number will be different here. Now if I save this and saving this tag on every single page of my website, that's good. We want that this is giving Google control of your whole website and not that they can change anything on your website. They can just see and track the conversions that that's all they can do. And I recommend you to do this for sure. Excellent. So that's one part. Let's go back here. The next is this defense nip. We see the Venice snippet is saying here the value snippet work with the global site tag, which is this one, to track the actions that you will count as conversion. So right now, if we start just this, we're not counting any conversions. We need to install these two count as a conversion. This is a different code and this code here will go only and only an only on the page where we can we can make sure the client already convert. If I am collecting leads, if I'm collecting name an e-mail from an audience, they will go go to a page where they can put their name and e-mail and hit Submit. And after that, they go to a thank you page. Everybody I know that that everybody that goes to the Thank You page is because they already completed the form. They are already sent their name and e-mail and they are going to the thank you page. So I know for a fact that everybody that is that the lands for any reason on the thank you page, they needs to be considered conversion. So I need to install this this code in the conversion page. I can copy this. Come back here to WordPress. Now is the tricky part because I can go to pages and I can install this NAEP event here in the mobile version two. Excellent. But we want to install these only on the page that is the thank you page. So what I recommend you is that when you are creating your form, when you are creating your pages, you remember and you already installed this nib event. If you forgot that and you need to do it now, that's totally fine. You can go to your e-mail marketing provider in this case, for example, if I'm collecting leads, let's say I use Constant Contact for my elites. And I can go there when I create the form, I create a thank you page. I usually can add a snip event. I can add HTML code over there and you can, if you don't know how to do it, you can check with your email marketing provider. If you want to install on a page on your website, I recommend you in this case to contact a developer or contact somebody to help you to install this on the head area of your HTML, HTML code just on that specific page. After that, you will be all set and every time somebody lands on that Thank You page or it can be any page of your website that you can see that the thank you page, the conversion page, maybe somebody purchase a product from you and they went to a thank you page. After purchasing a confirmation page, let's say you are ready every time somebody lands there, Google will know that it's a conversion, and we will start counting that conversion on your marketing. I hope you do this and see you in the next video. 42. Creating and setting up Google Ads Call conversions: Okay guys, now that we created the conversion for your website, we will do a second type of type of conversion, which is also great and you can use it on your business, which is the font conversion. So just remember what we're talking about if we are on Google and we search, for example, for pet dog training. Let's see. We see that we have some ads, in this case two ads and one of them have the coal extension. So they have their phone number here ready to click, ready to convert the readied for people to contact them about this, a doctrine clinic that they offer. If you have this, we talked about these in details and how to create these on the extension section. So this is called the coal extension for Google ads. If you have that you can, you can also create a conversion to make sure that every time somebody calls to your company, even it can be from your website or from your ads. We are tracking these people. We are tracking these conversions. And this will help you to have more information about your business and about how you're at are performing. So let's do that right now. Here we are in the conversions area. This is the one that we just created for the website. The source is, we see here is website. We can click on the plus sign. And now we are creating one for phone calls. You see here phone calls conversion course from adds call to a number on your website or clicks on the number of mobile sides. Let's click on that. Here we have an option, select the source of the phone call you would like to drag. We need to create one conversion for each one of these if you want, or you can create just one, which the one that is most useful to you. We see here calls from using the call at the call extinction or call only at. So what is this exactly? This is the one. This is if you want to track, if you have ads and you have the call extinction on your ad as we created here earlier. Like in this case, these company here, for example, they can come here and say, hey, I just want to track the people that are calling straight from the ad to see if it's working or not. They add this extension here. So there will be only tracking people calling from there, add a node from their website. So if I select this courts to a phone call on your website, so on that can be anyone that is calling from your website or clicks on your number on mobile websites. So if they visit your website on a mobile device and they click that way with their finger. They tap that, they will be calling your company. This is an eruption, but this is the most popular if we want to track the performance of your ads on your, your call extension, continue. Similar to the last one. We see here, the category, the conversion name, let's say here calls from call extension on Google. Excellent. What is the value we are given to these columns? I can say, hey, each call that I received values for me $5. I mean, if you have the number good, if you don't, don't worry, you can go with the second option. We can count. This is similar to the last one. Every time somebody calls, this is more for purchases or one time in this case, I'll just call one time because usually calling East just a onetime event. The next one is the length. So the minimum length a coal needs to last to count as a conversion. This is super advanced. Advanced. Look at this. How long the coal needs to last to be considered a conversion. So sometimes people call and they say, they just call for a small questions. If the code is less than 60 seconds, we can say here for our business that it won't be considered a conversion, but you can change these as you wish. Same thing we have here. The click through conversion window on this case is 30 days. We have distribution model. We will say the last clique for this specific case because it's a call. Create. Excellent. Let's see. You are all set for the calls from the call extension Google. This is the name of my conversion, done x, and now it's ready. You'll see that we are ready to go. Now it's saying, Hey, no, let's take a look. No recent conversions because nobody actually converted in the last seven days, we just created this. But you see all the information about this here on the table. This is how you create and how you can track the people that are calling you from your ad, straight from your ad here on Google ads and how to count as conversion. I hope you do this if you have the conversion, the conversion for phone calls, and I see you later in the next video. 43. How Google Ads auction works: Hey guys, Welcome to this model and excited to see you here, here in this model. In this section, we'll talk about the specific beat options that we have here on Google ad and how the Google ads actions work. Every time somebody come to Google and search for a keyword. So let me open up an example here, somebody comes to Google and they searched for a specific keyword or phrase. Google will take a look on the database that they have for all the ads they have ready to display, it will determine which ads have the relevant keywords that these user is searching. So if I come here and I searched for email marketing, Google, welcome to the database they have and it will look okay, let's take a look on all the ads we can display about email marketing. When they found, find all the ads. Let's say this block here, let me show you in red, this block here is at a group of all the ads. It can be 100 thousands of ads that have the keyword that we enter here, the e-mail marketing keyword. When we get here, google will determine. It will say, Okay, let's show this on the first page as a result because this is actually relevant to what they are looking for. And we can, we can order that on the order of preferences. So how do, how does Google order your ads here? How does the algorithm decide if your ad will be first or second or third? This is what we are looking. We will learn here on this section. Let's use an example. Let's go to the iPad now, here we are. Let's say we are searching for email marketing. This is how the Google Ads action work. And we have these results. We have 1234 ads in the first page, you'll see the first ad is bigger. They have like ad extensions, as we also learned how to do that. But how actually the Google decided that this guy here from sand in blue, this company will be first. And how did they decide that constant contact will be second and Campaign Monitor will be third, and so it will be four. How do they decide that? So let's use an example here. Before I show you, let's explore the official definition here on the screen, how the actions work. We see here, there are three main factors that determine which are a good ad appears and in what order. So three things that the algorithm will look. The first one is your bits, and we will be talking about beat on Google ads here on this section in details, you will understand all the strategies. This is the first one. The money that you are willing to invest on these ads, how much, how high you want to go to display these add to the specific user. The second factor is the quality of your ads. And we will talk about quality, the quality score right now, if I go here to the quality score definition, you'll see that the quality is a combination of the, let's see here the keywords that you have and the landing pages you have, the quality of the keywords and the quality of the landing pages. What is that? If I have an add and when people click on the ad, they will go to this page, for example, on my website. Is this page optimize? Is this page relevant? Is this page optimized with keywords? Is this page optimize with SEO. So all these factors will determine if the quality score for your ad, for this is the quality score, the keywords, and also the landing page. And they are saying also the quality of your ads. That means that if you have an ad with relevant keywords, if you have an ad with images, with descriptive, with good descriptions that contribute with the user and all that. So the third factor that is influencing, we know now that is your bid. How much money are you putting your willing to put for this? Add. Also the quality of the app that we know now that is determined by the keywords, the landing page, and the quality of your ads. And also they are saying the spec impact from your ad extension and other formats and other ad formats. So what is this exactly? When you create an ad, you have the option to add additional information to your ad. And we learned that step-by-step in the last section about ad extensions. We know now how to create or every single ad extension that Google offers for us. If you have ad extensions you have that influences on your ranking. You see here the phone number linked to specific pages or your website. They are called ad extensions here we know that. And you see that these also help you. You can. It's still win a higher position at a lower price by using highly relevant keywords at an archaea and extinction. So this is really important. Why? Because this third factor can actually save you money. You don't need to be the higher bidder here. You don't need to offer the most money usually. But if you have, if you have at extinctions that are optimized, if you have a relevant keywords that you are using on your ads. Even if you have a lower price, you can run in a higher position. So this is great and I love this because you guys now, you know exactly how to optimize your ad. We did that, we work on that during these chords are in all these process. Now you know how to create the relevant keywords, a good description of the good headlines using the keywords and all that. Now if we go back to the iPad, I'll show you how an action work when we're talking about bidding. This is specifically for, let me go red here. This is specifically for bids. On Google ads. This is four beats for how much money you are putting into the ad. So let's say we have company one and this is, let's say this is Constant Contact. Stand contact. These company comes to Google and say, Hey, Google, I have the keyword, e-mail marketing. I have this keyword. And I want to put, I want to beat for this keyword. And we did that when we create your ad, we defined the bid strategy there. I want to pay for each click, $5. This is just an example. $5 I wanted to pay. Okay, good. Google say Yeah, you have relevant, irrelevant ads. Yeah, you are targeting the e-mail marketing keyword and you are offering $5. Yeah, of course I can put you here. Let's put your first in the first place for now, so you are here. Company one, Let's say this is content. Constant Contact is the name of this one. Constant Contact here on the first spot. But what happened here? Company number two, which is called soho, let's say this company here, this is company number two. So Zoho comes and say, hey, Google, I want to pay you for email marketing, $3 per click. And they say, Yeah, of course we still have space here on the homepage. We have still spots remaining. I can put you here. Let's see where I can put you. They said the algorithm comes here and see, Let's see, First, first spot. No, we cannot put you here because somebody already offer $5 here. So you can go on the second spot. So let's put your name here. Here. But what happened now, company number three, which is called sending bloom. This is sent in blue. They come and they say, Hey, Google, I can pay you $7 for these, for these keywords, e-mail marketing, I can pay you $7. And we will say, Hey, Of course, yes, Let's take a look on that. Let's see. We have space on the first page. Yes, we have we only have two guys here. It start analyzing. It's saying, okay, let's see if you can fit here on the first spot. I have already Constant Contact here that a over $5 and you are offering seven, of course, yes, you can go here and let's remove this guy. And we can put you here on the first spot. So you send in blue, you are here in the first spot now with $7. But what happened with this guy here with Constant Contact? Google, we'll see where we can feed this. Maybe we can feed on the second spot. Let's see what we have in the second spot we have Soho and so wholly offered three, and you offer five. So let's remove sulfur from here and put you guys Constant Contact heat on the second spot. And soho will go to the third spot. Because they are offering only $3. This is how it works. Let's put here. Here we have a bit of $5, and here we have a bit of $3. So this is just a generic explanation of how an action work and this is how work the bidding system works on Google ads. But we know by definition, we just saw that in the beginning of this video, that this is not the price is not the only thing that influences the ranking. Yes, this has a big influence on the ranking. That's why I decided to do this explanation to you because this is one of the main factors. Even that we have other factors. This is one of the main factor that influences, and this is how we will decide who goes first based on the price. But also yes, yes, yes, we come back to the computer now. We know that also. Is that even you see here, you can still win a higher position at a lower price by using a highly relevant keywords adds an extension. So let's go back to the iPad. If I'm here. Let's say we have this situation right now with these guys, 7.5.3, maybe, maybe, maybe. Let's see here, let's change color here to make it easier. Maybe. We have this guy here is constant contact. They actually have super optimized keywords. Keywords, okay? They have super optimize ads. They also, they also have sad extension. So they have lots of ads, extinctions that are super optimized. So even if they are offering less than the first guy, let's say this is, let's see. Let's say this is $5 and this is $7. Even with that, this guy can go first because they have super optimized keywords, super optimize ads, and super optimize at extension. They have ad extensions as we learned here in the last model. This is how it works. Keep that in mind. I know it's a little bit confusing and we honestly, we never know exactly what's going on because this is all going on behind the scenes. And Google does these millions of times every minute. Every minute there are millions of searches on Google. And for each one of them, google runs these actions. So imagine all the computer power that you need to do that. Imagine how many decisions and transactions they are doing every single second with all this going on. But this is what happened. Now you know how the actions work on Google ads. I see you in the next video. 44. Manual bids vs automatic bids: In this lesson, we will talk about the automated Biden strategies by Google ads. Before we jump on, dive into, into all the automated strategies for bidding that we have here. And you will add, let me explain you why this is important comparing with manual beating. So we have two options here. Let's go, let's go to the iPad random, right now. Let's say we have two options. We have the outer out a bit by Google, and we also have the manual, manual bidding. So basically what's the difference? The difference is done. The manual bidding you can manually needs to say, Hey, I want to pay X amount of dollars for each keyword that I have on my list. In the outer bit, automate automated bidding bidding strategies. You can leave that hard word to Google. So Google will decide how much are you invest in, how much are you bidding for one specific keyword? And let me tell you why this is good for you and why this is important. You may be thinking, okay, maybe I don't want to lose control, Diego, I don't want to just give all the power decision, uh, to Google for them to guess who gets to determine how much I want to pay for each keyword. I want to do it manually myself. I want to have more control of my marketing you may be thinking, But the problem is this. Let me show you here. Let's say we are here on this situation. And we have an online courses campaign. We have these chocolate cake online course. This is the ad group, and inside this algorithm we have keywords. And here's the part that you need to pay attention to the keywords. Let's say we have 20 keywords, we have 123, up to 20 keywords. And the first one is, for example, chocolate cake. Chuckle at. The second one is vegan chocolate cake and we have 20. Let's imagine that we have 20 keywords. If you are working here. Let's do the manual. If we have the outer and