Google Ads MasterClass 2025 - All Campaign Creations + Google AI Tool

1. Welcome Video: Hi guys. Welcome to my course, Google Ads Masterclass, all campaign creations and features. My name is Than Kumar. Ths just to give you a background about myself, I am an ex Google employee with 15 years of experience into PPC ads. I have been teaching Google ads for more than ten years and I've been teaching this to a lot of young professionals, experts, and entrepreneurs who want to learn about this product and use it in their field. So I want you to take this opportunity to tell you what we're going to cover in this course. So we're going to start off with looking at the Google Ads overview, the search ads and features. We'll also look at how keyword research is done over here. Different types of ads, ad formats, ad extensions. We'll also have a look at how bidding strategy happens. We will see display network as well, Display targeting, conversion tracking, remarketing. And then we're going to look at various types of campaigns, which will be video campaigns, shopping campaigns, the latest performance max campaign, demand Gen campaigns, also other universal App campaigns and smart campaigns. I will also take you through other sections, the advanced stuff which is going to be around reports, shared library, bulk actions, which we can take, different types of tools which you will be able to use out here. And at the end, we're going to talk about the Google Ads resources and certification, which we can do in this particular field. I hope by the end of this course you understand Google Ads in and out. And able to apply it in your field, in your work as well. And able to grow your revenue. Thank you so much once again guys, for enrolling into this course and I will see you in the next plus. 2. Google Ads Overview: Hi guys, Welcome to this session. In this session, we're going to talk about the Google Ads Overview. Google Ads is an advertising product of Google created by them which helps to advertise online businesses across the world. Any business which is an online business, and they want to sell their products, generate leads. They want to generate traffic, brand awareness for their business. They can make use of the Google Ads advertising service. They can come to their website, they can open an account with them. And with the help of this service, they will be able to create a lot of different types of digital ads. Which can then appear on millions of websites across the Google network. And people get to see your ads and they can click on it and land on your website and do business with you. So that's basically the Google ads advertising service created by them. This was created by Google in the year 2000, and it is going to be a 23 year old product of Google, which is the major source of revenue right now for the company. With the help of Google ads, it's a customized product case wherein you will be able to go ahead and define what kind of advertising you want to do, what type of audiences, users you want to target. When do you want to run the ads? How much money you want to spend on advertising? Everything is decided by you as the owner of the account. Here also, you will be deciding when you will be running the ads. And you can customize your ads. And you can make changes to your ads while they are running online, live in on the Google Network. Let's have a look at this, Gus, where all we get to see the Google ads appearing. You will find Google ads appearing on the Google search. It can also appear on Youtube. You will find it on different content websites also, which are a part of the Google network. Let's have a look at this guys practically as well. When we go on Google and we do a search query, we will see ads running coming up in this particular manner. This is what we refer to as the Google ads. How do we know these are ads? It says clearly over here, sponsored on the top. So when the ads say sponsored on the top, then we can say that these are the Google ads which we are looking at. Similarly, these are another type of Google ads which we can create through the Google ads account and run it in this particular manner. If you scroll to the bottom as well, you might see certain ads coming at the bottom of the Google search page. This is going to be one type of ads which you will be able to create on the Google ads platform. Other than this, you will also find image ads appearing on different content websites, as you can see here. This is another type of an ad, which is an image ad which is showing up over here. Which can be created through the Google Ads platform. And we can run it on different content websites in the Google Network. This also is possible through display campaign. We will see that in the coming videos. Other than this, you also have options to build out video ads, which we can run on Youtube. Here in this particular manner, you must have seen these ads which is coming up with the Skip ad button. These ads can also be created and you can run them as well on Youtube specifically to generate branding awareness which can be done. These are the different types of ads guys which we will be able to create on the Google Ads platform. Now what we're going to do is we're going to look at how we can open this particular Google Ads account. For this, we can go ahead and open the Gmail account. And from there we can start the process. Let's have a look at this case. Once we are into our Gmail account, you can easily access Google ads from here with your same e mail ID. All you have to do is you can go to the top right corner where there shows nine dots here. If you scroll down slowly, you will find Google ads over here. From here, you can easily access your Google Ads account. Once you come to their home page, we'll have to sign up and open the account. The signing up process is going to be wherein you're going to click on Start Now, and you can create a new Google Ads account altogether. In this account opening process, Google will ask you certain details regarding your business. You have to add your business information. Okay. In the initial part, they will ask you to create a first campaign as well, which is not mandatory. You can skip this section and you can provide the other details over here, or you can just straightaway create the account without a campaign for now. Here what we do is we provide our billing information, a billing country, time zone, and currency, which we can provide out here. Then we can come to the last part, which is going to be the payment section, where you can fill in all the details and you can sign up for the Google Ads account. Once the account is opened, it will show up in this particular manner wherein you will be logged into your Google Ads. You will come to the home page of your Google Ads account. This is how Google Ads account opening process would be. We would have to activate the account unless and until we activate our account by providing our billing information, the account cannot be opened. This is how your account is going to look like. This is the home page of Google ads where you will reach. Once you reach this page and you've activated the Google ads, then we can start building out campaigns, ads for our business. I hope this makes sense and now you understand the whole account opening process. This is how, guys, we are going to go ahead and sign up for the account. I hope this makes sense. Thank you so much guys for listening into this session today and I will see you in the next video. 3. Google Ads Auction, Ad Rank, Google Network: Hi guys, welcome to this session. In this session, we're going to talk about the Google Ads Auction Google Network. And also we look at ad ranking concept and quality score. So Google Ads option is an automated programmed option, which happens at the back end. When people come to Google and they're doing searches here, millions of ads are brought in together into this option to compete with each other, to win a space on the Google page. Through programming, Google has devised this automated auction system, where millions of ads are made to compete with each other based on certain factors. And then the winning ads are selected, which appear on the Google search page and on the Google Network. This option is going to be very dynamic in nature, where every ad competes with different ads. In each option. Each option is very unique. There is no guarantee as such. Given that our ads are going to win every single option, it is going to be a case wherein we try to win as many times as possible in order for our ads to appear, most of the time on the Google network. The option gets started every single time a user comes to Google and does a search query. We can imagine that there are millions of search, billions of searches, which are happening on a daily basis. And those many times this option happens, wherein it makes the ads compete with each other to find out the winning ads which should be appearing on the page. All this is possible through programming, wherein they have programmed this at the back end, which does this whole thing in a fraction of a second. So this is how the option works. Now in this Google ads product, we also have a concept of a Google network. Google Network is basically a network or a collection of websites across the Internet which Google is linked to. These are going to be a collection of websites linked to each other which forms the worldwide web and that forms the Google network. The Google network is comprising of more than 5 million plus websites across the Internet where our Google ads can appear. This network is now divided into two parts. One is going to be the search network and the other one is the Google Display Network. The search network is basically a collection of search engine websites and search partner websites who have come together to form this network. For example, Google is not the only search engine in the world. There are other search engines as well. They all come together and form this search network. For example, there is L.com.com above.com space. All these are search partners and they have partnered with Google, and they allow Google ads to appear on their website. Let's have a look at disguise. The first is obviously Google.com where we can see Google ads appearing, which is a part of the search network. So these are the kind of ads which we can create and run on the search network. As you can see over here, this is Google.com where your ads are going to appear. But apart from this in the search network, you also have other websites like Ask.com Now, As.com is another individual company, they are not Google property. Okay? They have tied up, they have done an agreement with Google, wherein they allow Google ads to appear. In return, they generate revenue from Google. Here as well, you will see a lot of Google ads appearing. Let's have a look at it. You can see this is another Google ad which is showing up on a.com As you can see over here, it says ads by Google. Now, if I do assert here in this particular manner, we will see some Google ads appearing here, as well. As you can see the first ad, which is Best Books for your book club. This is a Google ad which we are looking at how we can verify this is. When you hover on the ad, you will see a URL coming at the bottom of the page, which is gray with a gray background, which says TTPs Polon dot Google Ad Services.com From there, we can figure out that this is a Google ad coming from the Google ad server and being shown on a.com So the point is that with the help of Google ads, you are not limited to show your ads only on Google.com but also on other search engine websites as well. This increases your reach. You can reach out to more customers, and you can show your ads to them, which can generate more traffic and eventually more sales and leads for your business. This is going to be a part of the search network. Now when we look at the display network, that's going to be a collection of content websites. When I say content websites, what I mean by that is these are going to be normal websites related to sports finance, healthcare law, government industrial, technology, news entertainment. There are so many websites we have been going through, which we go to read content, to know what's happening around the world, to learn about certain things. They all fall under the display network. They are not search engine websites. They are purely content websites related to a specific kind of content or related to a particular segment of the industry. These are going to be the display network websites, where as well we are able to run our Google ads. If you look at it as well, this is going to be a much higher reach because here we can expect at least approximately 80% of the online daily population spends time on the Google Display Network. Let's see some examples of this as well, guys, to understand this better. One of the examples can be ESPN, which is a sports website where you can find image ads appearing for this product. Okay? Like these ads which you can run over here. That's another Google ad which we are looking at. Similarly, if you go to, let's say, a tech website, you will see ads appearing there also. As you can see, this is another image ad appearing here, which is a Google ad. As we can see, these kind of ads which you will be able to target and you can show on different kinds of websites related to retail sports technology. As for your business requirement and relevance, you can select the type of websites on which you would like to show your ads. This is going to be your Google display network, The other part of the Google ads product. These are the two networks. Whenever you start building out a campaign, Google will ask you, what networks do you want to target? Do you want to target the search network or the display network? Now here we also need to understand when to select which one. Now if you look at it, a search network is more like a full marketing, wherein people are coming with a specific need. And you are showing your ads and you're trying to pull them to your website and provide the survey satisfy their need. For example, let's say I'm looking to buy a digital camera to click photographs. In that case, I'm going to search for a digital camera on Google ads. And I might see a Google ad. I click on it, go to their website and purchase. This is really good. A search network is really great when your focus is on sales lead generation. Okay, Website traffic, which is majorly going to be the bottom of the funnel. Whereas when we look at the display network, a display network is great. And it is a part of the push marketing strategy wherein you are pushing your ads when people are on these websites to read content, you can use the display network more for branding and awareness creation. This is a great place for branding and awareness where you can showcase your product and services to a bigger audience because display network is four times bigger than the search network. With this, you can use it in the top of the funnel wherein you can run awareness campaigns related to display and video and reach out to the maximum number of people possible. That is how we can make use of the different networks provided to us on the Google Ads platform. Now that we understand the networks, what we need to look at also is the Google Ad Ranking concept. As we spoke about, the action part where Google makes our ads compete with each other. Here, Google also has figure out, identified a ad ranking concept, which basically gives a logic behind how to rank ads. Google has built out a particular adding concept and says that your ad rank is dependent on multiple factors. Those factors are your quality score, your bid amount, your ad formats, and ad extensions. These are the four factors which put together produces your ad. Once your add rank is calculated, your add rank is compared with other competitors add rank, and then Google does a stack ranking. The highest add rank gets the first position, then the second addrank gets the second position, and so on and so forth. And this is how the Google ad ranking concept works here. The four factors are very critical for us to understand. Okay, so we're going to look at the quality score part in a bit right now to understand how ad rank is calculated. Let's see that as well. This is the concept guys, wherein ad rank is calculated based on your bid amount. The amount of money which you're willing to spend on the option to win that option. And then there is quality score. Quality score is the amount, it's a score given by Google for the quality of advertising you're doing with them. Google looks at your ads, they look at, at poppy, at content, your keywords, your website content, what you're trying to advertise. Looking at all of that, your ad relevance, your landing page experience, looking at all of that. Then Google gives you a score. This score is given out of ten. You will be able to see your quality score inside your Google Ads account. So based on your quality score and your bid amount, your ad rank is calculated. And then Google compares your ad rank with other competitors, and then decides who should get the first, second, third, fourth positions. The advertisers who get a lower add rank, they don't get a space on the Google network to appear. That is how the a ranking concept works. Now that we understand what is add rank, one of the most important factors in ad rank is quality score. We just need to understand this quality score concept. As we spoke about this when you start off with Google ads, the first thing which you do is you build your ads, you create your ads. Once you create your ad, it does not go live right away. It first goes for a checking. In the checking review process, Google checks your ad starting from your English grammar punctuation, spelling mistakes, spacing. They look at your website content, whether it's loading properly or not. All these details are very meticulously carefully checked by Google. And once Google approves your ad fully, then only your ad can run. Now once the ad starts running, it gets a quality scope. This quality scope is dependent on three factors. There add, relevance, landing page experience, and expected CTA ad. Relevance basically means that how relevant is your ad with respect to the search query? What was the search done by the user and what is the ad you have written? Are they matching properly or not? Google does a word by word match between the search query, done by the user and the ad which you have written. If there is a proper word by word match, then Google will give it a high rating and say that our ad relevance is above average or good. In the same manner, there is landing page experience. Landing page experience is wherein Google is checking what is your ad copy, what ad you have written versus what is the landing page you have provided for the ad. When people click on your ad and they land on your website, what do they see? So in this case, what Google is expecting is whatever you write in your ad copy, exactly the same information has to be there on the landing page. For example, let's say I went to a business of selling Nike men shoes. My ad talks about buy Nike men shoes from us. 50% of great variety available. Now for this, the landing page which I will provide will be the men shoes section of my Nike website where I'm providing the 50% discount. Then only we can say that the landing page experience will be great. If I provide the Nike home page as the landing page, then it might not get me a good landing page experience. The idea is that whatever information we are providing on the ad, that should be clearly delivered on the landing page because that is what is going to create a good user experience. That's our landing page experience guys. Then the last one is expected CTR. Expected CTR is basically another metric or a factor of quality score, where Google is assessing what is the likelihood of people clicking on your ads based on your ads past performance. Google looks at how your ad was performing in the past. How many clicks impressions did it receive? And based on which it predicts what kind of clicks impressions it will get in the future. This is possible through machine learning, where they use mathematical calculations to do these predictions. If historically, your ad was doing really well and you received a lot of clicks and impressions in the past, we can say that your expected CTR would be great, and that way your quality score will be high. But if your historical performance has not been that great and you have not received too many clicks and impressions, then it is possible that your expected CTR will be low and which can impact our polity spore. These are the three factors guys which basically comes together and produces our overall quality score. We will be able to see our quality score inside our Google Ads account. Plus we can see these factors. We can see how Google has graded us on all these three metrics that we know, which metrics are doing well, which are not doing well, and then we can focus on that. Let's see this guys, how this data looks like inside the Google As platform. This is how the data is going to show up inside the Google As platform in the keyword section when we go in the search campaigns and we go to the keyword section, we can add a column called Quality Score, Landing Page Experience Expected CTR, and add relevance over there. This is how the data will show up, wherein we can see the quality score given to us out of ten plus we can see the grading system for the grades which Google has given us. For all the three factors, we would understand what is working well for us, what is not. For example, if you see fitted bedrooms is getting a ten out of ten quality score. And it has all the three factors above average. That is why the score is ten out of ten. But if you now look at corner wardrobe, it has a quality score of one out of ten. Because you all three factors for this, Google has graded it as below average. So this way we clearly understand what is working, what is not, and then we can go ahead and make those changes inside Erica. I hope this makes sense. Now you understand the concept of quality score and it has a great impact on the user experience and that is why Google gives it a lot of tage. It is going to be a case, and we're going to talk about this in the coming videos as well. That if you maintain a high quality score, there can be situations wherein you don't have to pay a higher bid amount. You can pay a lesser bid and still win those options. But if your quality score is poor, then it is not going to help even if you have a higher bid over there. Because at the end of the day for Google user experience is supreme and they are going to always prioritize high quality ads. I hope this makes sense, and now you understand the concept of quality score in the Google ads platform. Thank you so much guys for listening into this session today. I will see you in the next. Do. 4. Google Ads Account Structure: Hi guys, welcome to this session. In this session, we're going to talk about the Google Ads account structure. The metrics which we get to see on the Google Ads platform. And then we're going to do account navigation as well, to see how the interface looks like Google account. The Google Ads account structure is going to be in such a manner that the first thing which we do here is we go to their website and sign up and open an account the account can contain. Then a campaign campaigns. You can imagine like a broad categorization of your business, which we have done. Where you take all the marketing decisions. For example, decisions like when you want to run your ads, when do you want to stop running your ads? What kind of budget you want to invest into it? What type of audiences language, targeting, location, targeting, would you like to do? All these things are decided at a campaign level. You will also decide what kind of money you want to spend on the ads on a per day basis. At a campaign level, campaigns are going to be like a master folder on our laptop, in which then we create our ad groups. Ad groups are like sub categories which are created inside the campaigns. These are going to be sub folders, you can say, or specific segments of subcategories of your products, which you will be building inside the campaign. Then inside the ads, you will have your ads and keywords placed inside them. Ads which we will be creating, various types of ad formats, will be sitting inside the ad groups. Plus along with that you will have key keywords which we will be using to trigger our ads. This is going to be like a pyramid structure which we are building out here. Wherein you start off at an account level and then you go ahead building a campaign. The campaign will contain ad groups, and then the ad groups will contain their respective ads and keywords. Let's see some examples, guys, to understand how this will work or fit in for different types of businesses. Let's say I'm into a clothing store business. Clothing store will become my account. That's my business. That's the account with which I have opened my Google Ts account. Now in that I have two major categories. One is men apparel and the women's apparel, These two are becoming like campaigns, broad categorizations which I have done over here, dedicated campaigns for men and women apparel. Now under men's apparel, I have various types of them which are related to shirts or bottoms. They are becoming my ad groups. For each of those ad groups, I will have their respective ads and keywords. The shirt brook will have the shirts and keywords. The bottom sad group will have the bottom and keywords and so on and so forth. In the same manner, I will build out the women's apparel campaign as well, and have their specific ad groups created and their respective ads and keywords in them. This is how you can do it for a clothing client. Similarly, if you look at, let's say, online boutique business, Online boutique can become like our account at an account level, that's our business. Which comprises of two major categories, which can be women and men. Now in this, again, women and men are becoming my broad category campaigns. Under the women campaign, I have subcategories like casuals and party wear clothing. Okay. Which will have their respective ads and keywords inside them. Similarly, the men's campaign can have casuals and party were as ad Bps and they will have their respective ads and keywords in them. This is how we can build it out for an online boutique as well. Then let's look at a furniture store. Let's say I have a furniture store and I open a Google Ads account for it. So the furniture store becomes my Google's account. Now in my store, I'm selling tables and beds. They are my broad categories, so they can be placed as campaigns. I will have a tables campaign and a beds campaign. Now in the tables campaign, I have different types of tables. I have coffee table side tables. Those can become my adroops. Then I will have their respective ads and keywords under them. Similarly for beds, I have sofa beds, I have king sized beds, queen size beds, Those will become my adbroops. I will build out similar respective ads and keywords for each of those adbroops. This is how I can structure it for a furniture business. I hope this makes sense now and you understand how the account structure is going to be for different businesses. You can build it out on the platform. Now that we understand the structure, we also need to understand the account limits. With one Google Ads account guys, you can build out 10,000 campaigns in the one account. Now, each campaign which you create can contain 20,000 adgroves. Then each are which you have created, can contain 50 textands or 300 images. In one Google Ads account, you can have a total of 5 million keywords, placements, and extensions. Also, apart from this, with one e mail ID, you can open 20 Google Ads accounts. These are the account limits which Google provides you initially. If you want more than this, you can reach out to the Google Ads customer care and they can help you out with increasing these limits. I hope this makes sense now that we understand the structure, the account limits of it. What we also need to very importantly, understand are the Google Ads metrics metric. There will be a lot of data which you will be seeing inside your Google Ads account once you start running ads. This data tells us how our ads are performing. Are they doing well or not? Are we able to generate the required business objectives or not? Understanding these metrics becomes super critical. These are some of the most common metrics you will find inside the Google as account, which will be shown to you. Let's have a look at this case. The first is impressions. Impressions means it is the number of times your ad was shown on the Google Network page as we spoke in the previous video as well. Regarding Google Ads option, where your ad goes into the option and it competes with other ads. If you win that option, you earn an impression. You get an impression, and that is recorded in your Google ads account. When you log into your Google ads, you will see how many impressions you have got so far. That tells us how many times per ad was shown. Second is clicks or interactions. Clicks or interactions means the number of times users are clicking on our ad. That is also getting automatically recorded in our Google Ads account. You will be able to see how many times users click on your ads. Then what we get to see is the click through rate, or interaction rate, which is basically a ratio between your clicks and impressions. Google is trying to tell us that out of the total number of times our ad was shown, how many times people clicked on it, This is a good metric to assess because this tells us how good or bad our ad is performing. Let's take an example to understand. Let's say my ad was shown ten times, out of which it received nine clicks. What does that it tells me that my ad is pretty good whenever it is appearing on the page. Most of the time people are clicking on the ad. The ad is good. It is good user experience. People find by information useful, and that is why they're clicking on my ad. In the same manner, if I receive, let's say ten impressions, my ad was shown ten times and I get one click, that would mean that my ad is not that great. Possibly what is happening is it is appearing on the page, but people don't feel like clicking on my ad. The look and feel is not that great. Clicks are really, that is where my CTR will be less. Google calculates your CTR by the formula, clicks divided by impressions in 200. It's a important metric for us to keep a check. The other metric which you will see here is going to be budget. Budget is the average amount of money which you're willing to spend on each campaign on a per day basis. As we spoke earlier, also in the account structure that we create a campaign, when you build out a campaign for every campaign, you will have to assign a budget. This budget is the amount of money you are willing to spend on the campaign on a per day basis, which you're allocating to it. And this is the money which will be used for running your rents. Then comes cost is basically the actual money which you're spending on running your ads. Once your ad starts running and it starts receiving clicks, for every clicks which it is receiving, you will have to pay a certain amount of money that is accumulated as cost. Google will also clearly show you what is the cost? How much money have you spent so far on your clicks, or impressions, or your views. Another important metric which you will see here on the Google Ads platform is going to be average CPC, or Average Phosphor click. This is the average amount of money which you're paying to Google for every click which you're receiving on your ads. This is an important metric again, because it shows us how economical Google advertising is for us, whether it is expensive than Facebook ads or not. All those decisions you can make by looking at this average CPC metric. Other than this, a very important metric which Google shows us is conversion. Convergence is basically the sale, the sale happening on our website. When people click on our ads and land on our website and do business with us, they buy our products. They fill up our form. They sign up for a newsletter. They register to our services. Okay. They subscribe to our channel. All these can be recorded or tracked as a conversion. Conversion will show you how many of these were you able to generate. You will clearly understand the RY over here. You will understand how many sales did you generate by spending money on Google other than this related to conversions. What we also get to see is conversion rate, which is the rate at which conversions are getting generated. Google is going to calculate this also for you, wherein they look at the total number of clicks which you received on your ads. And it will look at your conversions and divide both of them to produce your conversion rate. The conversion rate formula is divided by clicks in 200. Then the last metric, which is super important for us to understand is cost per conversion, which is the average amount of money we are spending to generate each conversion. So this is also a very important metric to monitor because it tells us, or gives us an understanding of whether the Google ads advertising has been expensive or economical if the cost per conversion is really high, which means that we are spending a lot of money to generate each sale or a lead, which is not a good thing. What we try as an advertising as an advertiser is that we try to keep our cost per conversion as low as cost. These are some of the most common and important metrics, guys, which you will find on the Google ads pla, I hope this makes sense. Now that we've known some of the metrics, what we want to move into is looking at the account navigation. We will have a look at the Google Ads platform, how it looks like. You will be able to see these metrics also over there. Let's jump into the platform. This is how your Google Ads platform is going to look like once you start running your ads. As you can see over here on the top left, it says Google ads over here. You can also search over here. If you want to go to specific campaigns, you can type the name of the campaign and search for them and jump into them, right? Or if you want to go to specific sections of the product, you can also write that and you can move to that section very quickly. Here is the overview page, where it shows the overview or the overall impact, the performance of the account. Here we get to see a data like clicks, impressions, conversions, post data is being shown to us. You can see a date range option as well out here. So you can change your date range and you can see different data as per your requirement. In this manner, data can change automatically. Okay, overview page does not get into the nitti gritties of each and every campaign, but gives you an overall picture, that is what is in the overview page. Then Recommendations is going to be an automated recommendations or suggestions which Google gives you based on your accounts performance. Google gives a lot of automated suggestions, like creating new ads, extensions, keywords, conversion tracking, creating new campaign suggestions. All those comes up in the recommendations page. Other than this, we have insights and reports where I can see insights. Insights will show us what are the special search trends which are happening, which you can use for your ads. All that data is being shown up over here. Specifically, also in auction insights, we get to understand how our ads are performing in comparison to our competitors. Where do we stand? Okay? What has been the performance so far in that? With that also, we can utilize it to make our campaigns perform better. Search terms is going to be the search queries which are triggering our ads. Here we will see what are the search which people are doing which is triggering our ads on the Google Network page. When and where ads are shown here. You get to know when our ads are being shown, where our ads are being shown. Location targeting data is being shown here. As well as you get to see the placements, the websites where your ads are appearing. Devices, all devices and on different devices. How your ads are performing, what kind of click impressions you got from mobile phones, laptops, tablets data. Then matched locations as well. Information will be shown if you go to landing pages. In landing pages, we get to see what all landing pages are being used in the Google As platform and how are they performing, what kind of flex impressions you're getting there. Stores as well. You get to see any store locations which you're using on the Google Apps platform. That information will be here. Report Editor is going to be a case where we can create a lot of reports for data analysis. From here, you can download the data and you can do your analysis dashboards. Also you can create, which is going to be a mixture of multiple reports put together in one place. That becomes dashboards, which we can create. Now we are coming to the campaigns part, which is the campaigns which we will get to see out here in this particular man. If you see this is how the campaigns will look like. The name of the campaign budget. Okay, the impression clicks data will be shown in this particular man. You will be able to know how each campaign is performing, what kind of clicks impressions CTR you're getting from them. How much money have you spent on the campaigns? What kind of conversions did you generate? What has been the cost for conversion rate? All that is being shared out here. Now, if you click on the campaign, you will enter the campaign and you can find the ad groups in it. If you remember the account structure, it's following that same format inside the campaign. We are looking at the ad group. When you go further into the ad group, you can see the ad over here. This is how the structure is going to be for the campaign page, which we have over here. Other than this, if you go beyond, then there is assets. Assets are going to be additional information which we can show under our ads, which are also called ad extensions. Different types of ad extensions we can create out. Then we have the other segments, which is going to be keywords are going to be used in the search campaigns, which helps to trigger rigs. We will also talk about audiences, audience targeting, demographic targeting. All that data is being shown here. For us, you will know you can target different types of demographics based on age, gender, household income, parental status. These are all the information which you get to see guys at the campaign level. Then from the goal section which you have, you will be able to set up your conversion tracking, which is needed for tracking your sales, your leads through Google Ads. The tool section is going to give you different types of tools which you can use also for research purposes. Keyboard research done from Keyboard Planner tool. Then in shared library we are going to make use of the Audience Manager for re, marketing purposes. Then you have the Bulk Actions option where we can create a lot of automated rules. We can go ahead and use scripts as well, which is going to be the ports which we can use in the Google as platform to automate the process to get things done at bulk. Apart from this, we also get budgets and bidding, which is basically, we can use shared budgets, which is budgets used across multiple campaigns. We can also use bit strategies or portfolio bid strategies, where we are using a single bidding method on multiple campaigns. These are all the options guys which we will get out here in the planning segment which we have here. Other than this, you have billing where we can see the complete billing information of our Google ads account, how we are billed, what are the payment methods we are using to make a payment for our Google ads advertising. All that information will be out here. Then the last is admin, which is going to be giving us account settings options. If you want to give access of your account to someone else, you can give it from access and security. You can add their e mail addresses, give the access levels, and share account access with other people. So these are all the segments of the Google Ads product base. I hope this makes sense, and now you understand how your Google Ads account is going to look like from the beginning. Okay, we are going to come back to this platform time and again for creating different types of campaigns, and you will see that in the coming videos. I hope this makes sense. Thank you so much guys for listening into this session today and I will see you in the next video. 5. Search Campaign Creation: Hi guys, welcome to this session. In this session, we're going to see how we can create a search campaign inside the Google Ads platform. Once we sign into our account guys, we can go to our account overview page. And from there we can start building out a campaign for creating a new campaign. We can click on the plus new campaign button. From here, we can start building this campaign out for the first thing. Wherever we build out a new campaign, Google is going to ask us to choose the campaign objectives. There are different types of campaign objectives which we can select from here. Let's say we are looking for sales. We can choose the sales option, then we can go ahead and select the campaign types over here. These are all the different types of campaigns which we can build out. Let's say we're doing a search campaign today. Once you select the search campaign out here, we can also provide the ways we are going to achieve our goal. If you want to receive website visits, we can provide the website. We can provide phone calls if you want to receive calls from our customers. Also, if you want to receive store visits, then we can use the third option. And the last can be where we want people to download our app. Let's say we're looking for store visits here. We can go ahead and write down our website name, URL over here, which we can provide out here. Once we provide the website URL, then we can give a name to our campaign and start building out the campaign. In this manner, the first thing which we will have to provide is bidding. In bidding, Google wants to know what type of bidding we want to do for this campaign. We can choose the bidding type based on our focus. The focus can be on conversion, conversion, value, click, Impression Share. We will be talking about bidding strategy in the coming sessions. We will discuss in detail how these work. For now, I'm choosing conversions as the main objective and we can move forward. Then we have the networks where we can select the network where we want to run our ads. Here, Google gives you both the options search and display. Since we are creating a search campaign, it is recommended that we focus only on the search network. What we're going to do is we're going to remove display for now. Then comes location targeting. In location targeting. There are various ways of targeting locations out here. We can start with, let's say country targeting, which we can do straightforward, which can be done in this manner. You can also do a state level, you can do a city as well in this manner. You can also do a lot of radius. Targeting is also possible out here in this particular way. Which can be done if you want to do, let's say local business. Which is you have, you want to do radius targeting. You can go to advanced search where you can define the radius. Then you can talk about the area which you where you want to run this ads you can choose in this particular manner. Apart from this, if you want to target a particular location where you don't want to run your ads, you can mention that as well. And you can say exclude, which means that the ads will not run in this location. People from this location will never see your ads. All these can be done at a location targeting section. Apart from this, you can also add the languages of your customers, what they speak. Google provides you a list of languages from which you can select and you can add them as well. Other than this, you also have audience segments where you can attach. You can also target specific users, okay, based on interest, okay? There are various audience targeting options which Google will give you out here, which you can select from. We will be talking about audience targeting in detail in the coming videos when we talk about the display. In addition to this, you also can specify the start date, end date of the campaign. You can also schedule your ads. If you want to run the ads on specific days of the time of the day, you can schedule and do that as well. Otherwise, your ads are going to run all days. These are all the settings which you will get at a campaign level. Then we come into the ad group level. If you remember in the last video where we talked about the account structure inside the campaign, we are going to create ad groups. This is where where we can name the ad group. Now after you name the ad group, you can add your keywords. For adding keywords, Google gives you two ways of doing it. One is you can provide your website. Google will scan your website and suggest you some keywords from your website. You can have a look at the keywords. If you find them relevant, you can let them be or else you can modify them. You can remove certain keywords as well as you wish. You can do that. The other option is you can also mention your product or service which you want to advertise, and based on which, then Google will give you certain suggestions and that you can use as keywords. There are two ways of adding keywords here. Then finally, we come to the ad creation section, where we start providing all the details for the ad. The first thing which Google will ask you is the landing page, which is called the final URL. This should be the URL where people will land when they click on your ad. You have to provide that particular URL out here. Apart from this, we will also have to write down headlines. Headlines are going to be 15 headlines which we can write out here. You can provide that information in this particular manner, okay? It is a best practice that we provide as much information as we can regarding our headlines and descriptions. Google will also scan your website and try to find out some descriptions, some content from the website, and use it for the acts. In this manner, you can write your headlines and descriptions. Once you provide your headlines and descriptions, then your ad gets created. As you can see over here, this is how the ad is going to look like on a mobile device and on desktop. Once the ad is created, then we can save it once you move next. Now we are coming to the budget level where you can specify your average daily budget for this campaign. You can give your budget in this particular segment. Google also provide some recommended budget. If you want to go ahead with that, you can do that also. Then finally, as you can see, we're coming to the last segment of the campaign creation, which is the review page. You can just review the campaign, check all the details are correct or not. If you want to go back to any particular section, you can click on that and you can go back. Otherwise, you can go ahead and publish this campaign. Publishing the campaign would mean that this campaign is going to go for a checking where in Google will check your ads, they will check your English grammar or punctuation. They're going to check your keywords as well. If everything looks fine, then they're going to approve your ad in this particular manner. Guys, we can go ahead and create our ad specifically and we can run it in this particular way. We are just improving the information which is being given to us over here. We can provide that and we can move forward with the ad. Once the ad submission happens, then it will go for checking and then the ads go live. I hope this makes sense, and now you understand the complete process of how your search campaign gets created inside our Google Ads account. Thank you so much guys for listening into this session today. I will see you in the next week. 6. Keywords Research, Keyword Selection, Keyword Planner Tool: Hi guys, welcome to this session. In this session, we're going to talk about keyword research, how to do keyword selections, and how we can make use of the keyword Planet tool. Keywords are going to be an integral part of our search campaigns, which we will run on Google Apps. Keywords are basically a list of words. They can be one word, two word, or a phrase, which we add in our campaigns, which primarily describes our product and services. So when users come to Google and do a search query, the search query matches with our keywords. And that is when our ad gets triggered and shown to the users. And that is why keywords play an integral part in our search campaigns. It is extremely important that we do a proper research of keywords to find out the right set of keywords, which really people are searching. Because that is when our ads will trigger to the right relevant users and they will click on our ads and come to our website. Now in order to add keywords, there are various tools which we use as well. We're going to see that today also with keywords. Specifically there are no specific number of keywords which we need to add in a campaign. It might vary from business to business. Now, in order to do keyword selection, what we think of it in this manner is there can be three types of keywords which we primarily will be adding in our campaign. The first one is going to be a one word keyword. A one word keyword can be, let's say for example, Nike is going to be very generic in nature. Such keywords are primarily used when our prime focus is on branding awareness creation. We want our ads to get triggered a lot, many times and shown to various customers across the Google network. That is when we make use of one word keywords for increasing the reach and trying to reach out to a maximum number of users on the Google network. The second type of keyword which we can add here is going to be two word or three word keywords which are primarily going to be the ones which are, they are specific in nature and this is the ones which we use primarily for sales and lead generation. These examples can be by Nikes Sale Nikisue discount Nikisue which will be used primarily for selling and lead generation purposes. The third type of keyword which you can consider adding in your campaigns can be the long tail keywords, which are primarily more than three words. Now they can be very specific in nature and primarily used again for sales and leads generation. However, they are not so recommended most of the time because users don't search with long tail keywords on Google search engine because of which their search volumes are going to be pretty less and we don't recommend those too many in the campaign. So these can be the three types of keywords which we would like to add in our campaigns. Now to do a keyword research, Google provided us with a keyword research tool called the Keyword Planner Tool inside our Google Ads platform. We can go to this tool and we can research for keywords. This tool is connected to Google at the back end, and it pulls real time data about what searches people are really doing. What is the volume on these keywords? What is the kind of competition on these search queries? And what is the bidding happening on them? Looking at this data, we get a clear understanding of what really people search related to our business. From here, we select our keywords, which we want to add in our campaigns. Let's have a look at this guys, how we can make use of this keyword plant too. Once we log into our Google Ads account, we can go to the Keyword planner tool on the left panel. There are tools which is provided to us. In this we can go to planning. In planning, the first tool itself is the keyword planner. To from here you can access it, which is what we're going to look at, how we can use this. You can come to discover new keywords. Now you can mention the product or service which you plan to advertise. Let's say we're advertising iphone 14. You can search for that keyword. Now Google will give you specific data over here in this particular manner. Let's have a look at this. The first column shows as keyword by relevance, Which is basically the search queries which are happening on Google related to iphone 40 that we get to see in this particular manner. The second column is going to be average monthly searches, which is the average number of searches which are happening for these keywords on a monthly basis. Then we can also see the three month change. Three month change is basically in the last three months. Google is trying to tell us whether there was any difference, there was any change in the search volumes or not. If it says -90% which basically means that in the last three months, the search query for this particular keyword dropped by 90% Also, you get to see YY change, which is year on year change, which is a comparison between this month versus same month last year. Also Google is giving you data about competition. Competition is how many businesses are using this keyword in their campaigns. Google gives you a degree, high, medium, low. High means a lot of companies are using this keyword in their campaigns. Medium is some companies are using it, and Low would be very few companies are using that particular keyword. The last one is going to be the bid amount. What is the minimum bid amount? People are paying for this keyboard to show their ad on top of page, okay. That is why it's called top of page bid. What is the minimum amount people are paying for that keyboard to show on the top of page? And what is the maximum they're paying for that keyboard to show? On the top of page, you get to see a range over here. That is what bidding you should do when you're starting off with the keyboard, when you're planning to add this keyboard, this is the information which we get to see on the planner tools. Apart from this, you can also do a lot of refinement of the keywords, okay? And then select the ones which you really want to add to your campaign. You can refine keywords by various segments which is brand or non brand. We can do it by capacity. Also in brand or non brand, we can basically segment the data. Brand keyboards means keywords which contain the brand's name in it. Like iphone 14 pro max. Iphone 14 pro. Iphone 14, 14 plus. These are all brand keywords. Why? Because it has the name iphone in it. Non brand keywords would be those which does not have the brand name in them. In case if I'm not selling anything else apart from iphone, then I can certainly go ahead and remove this from the list. Similarly, I can look at the other keywords shown over here, and if anything seems not relevant for my business, I can start removing them also In this manner, I can remove them. This will automatically go ahead and trim down the list of keywords which has been given to us. This is one way of refinement, which can be done. Apart from that, you can also add filters. Let's say we want to see only keywords which has iphone 14 in them. So I can filter by that. Also, in this manner, I can apply the filter. Now we are going to see only keywords related to iphone 14 in the list. You can see the list has reduced now to 645 keywords out of 1007. Furthermore, you can add more filters to this. Let's say I want to see only those keywords whose competition is medium. Now, this will further trim down, and now we are seeing only medium competition keywords. You can see that the number has dropped 226 keywords. In this way, we are able to go ahead and filter a lot of the keywords, and select and pick the right keywords which are most relevant for us. Now, once you have the information in place, you can select your keywords in this particular manner and you can add them to your campaign. For adding them to a campaign, what we can do is we can go to plan and we can go to existing campaigns. Here we will be able to see all the campaigns which are there in our account. We can select the campaign, we can select the ad group, and then we can add, this will straightaway add those keywords into our specific campaign. This is how are you can see on the right side on the account status as well that these keywords are in the account. Now, this is a very simple way by which you are able to add keywords to your existing camp. The other option which we also get over here is you can select some keywords and you can do a forecast on them to see what clicks impressions can you get from them. And then you can decide whether you really want to add them to a new campaign or not. For doing that, we can select those keywords which you want to add and you can put them first in a plan. Putting them in a plan means that I want to do a forecasting on them to understand what kind of clicks impressions can they bring in. Let's see that You can add them to a plan in this particular manner. They will say in plan and saved. Now that they are in plan, we can go to forecast, which is right beside keyboard ideas in forecast. Now it can give us a prediction. Now you can see it is giving us a prediction of those keywords which we selected. That if we add those keywords with a daily budget of 640 piece, okay, we might get these many conversions in the next month, which is the month of March. You can do this forecasting for the next, next week, next quarter. You can choose the time period. Now Google gives you a, a estimated number over here. Let's say that this is the conversions, clicks and impressions we are getting. And the spend is around 20,000 rupees. I'm saying that 20,000 is not something which I'm willing to pay right now. I'm looking at a 310000 rupees a month spend. Can I get an estimate on that? I can certainly go ahead and do so by modifying my daily budget, I can modify my daily budget. And now with my modified daily budget, Google will again give me an estimate of what kind of clicks, impressions, conversions can I anticipate Now the numbers have changed. As you can see, it's giving me an estimated based on around 10,000 rupees monthly spent. This is how we can make use of this tool also to do a little bit of budget calculation estimations, which we can do. Then once it looks decent to us that it is something which you like to go ahead with, We can create the campaign. We can create the campaign. We can give it a new to keep a campaign name. We can give the new budget which we have decided and say this will be a new campaign which we have built out. Okay, Which has one ad group with these keywords with a 300 rupees per day budget. Okay. Now all is required in this campaign to be done is creating the ads. We can go to the ad section and do, I hope this makes sense. And now you understand how the keyword planner tool is used for selecting keywords, adding them to an existing campaign, also using it for a new brand new campaign. You can do estimations and then add keywords from here. It is always recommended that whenever you plan to add any keywords, we should be doing it from this tool. I hope this makes sense and now you understand the whole process. Thank you so much guys for listening into this session today. I will see you in the next video. 7. Keyword Match Types: Hi guys, welcome to this session. In this session, we're going to talk about the keyword match types. What we spoke about earlier was with keywords are going to be the features which we use for triggering our ads. Now in order to show our ads, Google also provides us with a feature called keyword match types. Match types are going to be a feature by which you can go ahead and, and use keywords in specific manner. There are three types of keywords which Google provides us with, which is going to be broad match, phrase match, and exact match keywords. Broad match keywords are those wherein what we're saying is when a user comes to Google and does a search query related to our keyword plural version of our keyword, misspelling of her keyword, or synonyms or variations of her keyword, there are chances that the ad might trigger to them. Let's see this guys how we can use this with examples. Let's say we are doing a particular search query. And the keyword which we have in place in our campaign is Nike shoe. This is what we are doing with respect to broad match keyword. Okay? All right. Now, with respect to broad match, let's say my keyword is Nike shoe. And the user comes to Google and does a search query, which is Nike shoes or Nike shoes. Okay? Or let's say a misspelling Nike shoe, or synonyms and variations of Nike shoe, which can be anything related to this. Slippers, sandals, footwear boots, bellies, all these search queries, if they happen and if we have kept our keyword to be a broad match, chances are our ad might be shown to them, that's your broad match keyword. Similarly, we have phrase match. Let's take the same example. Let's say our keyword is Nike shoe, which is in phrase match. If you want to keep the keyword in phrase match, you have to add double before and after when you add the keyword in the camping, how phrase match is going to work is Google says that only when people will search for your keyword with something written before or after or in between, then the ad might trigger something like this. By Nike shoe sale. Nike shoe, Nike shoe discount. Or let's say Nike is the best shoe. If these search queries happen, then only the ad might trigger that becomes phrase match. You can see for now by now already that phrase match becomes more relevant. If I am a Nike shoe seller, I would be preferring to show my ads to such users and not to the broad users which we saw earlier. Because a broad match can attract a lot of relevant and irrelevant traffic as well. That is why broad is mostly used when our purpose is more towards branding and awareness creation. If our objective is to sell and generate leads, then we prefer only phrase match keywords. Similarly, moving forward, the third type which you get over here is exact match. Let's take the same example of night. And here again, if you want the keyword to behave like an exact match, we have to add square brackets before and after. In this case, Google says in exact match only when the user searches the exact keyword, exact match of your keyword then. Or if the user searches something which has the same meaning as your keyword. Something like shoes of Nike. If I say Nike shoe or shoes of Nike, the meaning is same till the time the user search queries meaning and your keywords meaning is same. The ad might trigger, for example, in this case it will trigger, but if the user search query is Nike issue discount, then the ad will not trigger, right? Because in this case the meaning is changing. It is not same as Nike shoe. That is what is going to be your exact match. I hope now you get the idea about how these are working. Broad match is going to be a little broader audience to whom we are catering to, trying to show our acts. Then inside it is your phrase match, which is a little bit more relevant, specific audience which we are looking at to show our ads. To then comes exact match, which is further more relevant, very tightly themed and targeted users who are exactly searching for your keyword or something which has the same meaning as your keyword, only then the ad gets triggered. These are the three types of match types which you will be able to apply on your keywords. Every keyword can have a single match type. Let's see this guys, how you can use them and apply them on the Google ad platform. Once we are in the account, we can go to our campaign in which we want to apply this to our keywords. We'll go to the keyword section, which is search keywords. Here, just beside the keyword itself, you can see there is a match type column. Very easily, you can come here and select the match type in this particular manner and apply them. Every keyword can have a match type. If you add a keyword, by default it will be in the broad match. This way we can go ahead and apply match types and use them for our campaigns. I hope this makes sense and now you understand the purpose and use case of keyword match types in the Google ads campaigns. Thank you so much guys for listening into this session today. I will see you in the next video. 8. Negative Keywords, Negative Keyword Lists: Hi guys, Welcome to this session. In this session, we're going to talk about negative keywords and negative keyword list in the Google ads account. We can also add negative keywords. Negative keywords are those keywords which, which are used when we don't want to show our ads for such keyword search queries happening on Google. These keywords we add in the campaign so that our ads don't appear for irrelevant search queries. There can be a lot of search queries which are happening on Google, which might not be relevant to our business. And we would not want our ads to appear for those queries, because it will be not relevant. People might click on our ads but not do business with us, and this might make us spend a lot of money. Negative Keybords really help us to filter out all the irrelevant search queries, and it stops our ads from appearing for them. Let's take a practical example of this. Let's say I'm into a business where I provide car rental services. I want to appear for only search queries related to car rental services. However, there are a lot of search queries which are happening, related to buying a car, selling a car, car repair, car accessories, car parts. In these search queries, people who are doing these search queries are not my relevant customers. What I'm going to do is I'm going to add all of these as my negative keywords, and I tell Google that, please don't show my ad when search queries are happening on Google. Negative keywords turned out to be a really impactful feature on the platform which we can use to help us filter out irrelevant search terms, first of all. And secondly, it helps to improve our click through rate. Our CTR improves because now we are targeted to a specific kind of audience to whom only we are showing our ads. Third, it can also help us to reduce our spend on Google and make our campaigns much more economical. Let's see this case. We can add these negative keywords at various levels. You can add them at a campaign level. You can also add them at a ad group level. Adding negatives at a campaign level would mean that those negative keywords will apply to all the ad groups in that particular campaign. In the same manner, you can add negatives to the ad group level, which will be specify. If you add it at an ad group level, then it is going to be applied to that particular ad group. Apart from this, negative keywords can also have max types, just the way we have normal match types. For normal keywords, you can have a broad match negative or a phrase match negative or exact match negative. Which works in the exact same manner like we spoke about in the last video, is just that they're going to be negative keywords, so they will block your ads for those search queries. Let's have a look at this guys, how this is going to be apart from this also what you have is the negative keyword list which you can create inside the Google ads account. Which can be done at an account li. Let's have a look at both of these guys, how we can apply negative keywords to our campaigns. Once we are inside the campaign guys, let's select a campaign first and then start from there. Let's say I want to add some negative keywords to this campaign. I'll go inside the campaign. I'll go to the search keywords section. Now, right beside the search keywords, there is negative search keywords which you can go to here. Now, you can add your negative keywords as we spoke about it. You can add them at a campaign level. So it can be applied at a campaign, to this campaign, or you can do it at an ad group level. Also here, one by one, you can add all your negative keywords. You can add in this manner and you can save them. This is how negative keywords get added in the campaign. Apart from this, if you want to add negative keywords at an account level, you can do that as well. You can come to specifically the admin section. In admin, you can go to the account settings where you can add negatives here, negative keywords, you will be able to add account level negatives over here. You can add the keywords over here. In this manner, you can add account level negatives. This will apply to all the campaigns in the account. I hope this makes sense. And now you understand how negatives work and how you can practically use them in the campaigns in our Google ads platform. Thank you so much guys for listening into this session and I will see you in the next week. 9. Search Terms: Hi guys, welcome to this session. In this session, we're going to talk about the search terms. Search terms are going to be a feature inside the search campaigns which we'll get to see. This is a report which you get to see inside the campaign which tells us about what search queries are happening, which are resulting into triggering our ads. And our ads are being shown to users. We are getting clicks and impressions from the search term. Report shows a list of search queries which people did because of which our ad got triggered. It will show us what clicks impressions came from those ads. Now, this is going to be a really great report to get introduced to new search keywords which we can consider adding to our campaigns. You can go to these search terms on time and again basis and see what search queries are really happening, which is triggering our ads from here. In this report, you can select the search queries which are really working for your campaign, and you can select them and add them to your campaign as keyboards. Let's see this guys on the platform practically how you can make use of this. Once we are inside the account, we can go to insights and reports. Or you can select the campaign first. Okay, in for which you want to do this. Once we're inside the campaign, we can go to insights and reports and we can go to the third option, which is search terms. Now you will be able to see the data in this particular manner. The first column shows us what is the search queries done by users which has triggered our ads. Then you can see the match type, which shows us how the ad was matched, how the search query matched with the keywords, because of which it got triggered and shown to the users. We can also see the clicks impressions data over here as well. And we can see CTR information also looking at the search terms. Now you can select the ones which you want to add as keywords. Apart from adding them as keywords, you can also use the search term report for adding some negative keywords. When you go through the list, you might find some keywords as not at all relevant to your business and you can add them as negative keywords. Also, let's see this how we can add them as keywords. You can go ahead and select the keyword over here, and then you can add them as a keyword or as a negative keyword. You can come here and then we can add them as keyword in our campaign. This is how a search terms report is used to guys inside the search campaign. It's a very good resource, again, for finding new keyboard ideas. After the keyboard planner tool which we usually use, I hope this makes sense and now you understand the use of search term report or search terms in search campaigns. Thank you so much guys for listening into this session today and I will see you in the next week. 10. Google Ads Formats Overview: Hi guys, Welcome to this session. In this session, we're going to talk about the Google ads formats. There are different types of ads which we can create inside the Google Ads platform. Let's have a look at this guys. The first one which is most extensively used right now is going to be responsive search ads. Responsive search ads are going to be textual ads, which we can write over here. In which we can write 15 headlines and four descriptions wherein out of the 15 headlines, any three appear on the ad. And from the descriptions any two Google shows on the ad. Google rotates your headlines and descriptions so that the ad looks new all the time and there are higher chances of people clicking on it. You also get the option in this ad to pin or fix the headlines or descriptions which are working best for us. That's the responsive search ad which we can create here. Other than this, we also get to create a shopping ad. Shopping ads are going to be the ones which we use for e commerce businesses like Amazon, where we're sending various products for them. This is very useful and effective to run shopping ads where we can provide the image of the product, price of the product, description of the product, and the business name. These ads appear on Google Search and on other Google networks as well. They are very effective in order to sell tangible products, which we plan to sell for e commerce brands. They're quite useful. In addition to this, we also get to create dynamic search ads. Dynamic search ads are ones which are automated, which are created by Google as well. In this, the headlines are automatically generated by Google algorithm. Looking at the user's search query and the website, your website's content. Google looks at what is the search done by the user and what is your website all about. It merges both of them together to produce the headlines. The descriptions of this ad has to be provided by us, which remains constant. How it works is as in when people are searching for doing different search queries, the ad shows with different headlines. And that is why it can be used for multiple products. You can advertise through a single dynamic search, A also here on the Google Ad Platform. You can create responsive, display ad or image ads. These are going to be image ads where you provide images, text, videos, and different sizes of images gets created automatically through the Google Ads Tool. We can use these images on our display network campaigns and show it on various content websites on the display network. These ads are really useful for branding and awareness creation. Also, we get an option to create call ads in the Google Ads platform. This ad format is primarily used for generating business calls if you are a business, which requires customer calls. So we can go ahead and create call ads. In such a case, this ad shows up with the business phone number in the headline with a call icon. Provided. This ad appears only on mobile devices or tablets, such as calling facilities, and you can generate a lot of business calls through them. Google also allows you to create app ads. These are ads which we are primarily creating for promoting our mobile apps. If we have a mobile app and we want people to download it and start using it, in such a case, we create this advertisement where we advertise the mobile application. We tell people how good the app is, what all things people can do with the app. Now when they click on the advertisement, they are taken to the Google Play store or IOS app store and they can install the app from there. Moving ahead, the other types of ads can be video ads in which we have skippable in stream ad. This is going to be the skip ad, which we usually get to see on Youtube. When you're about to watch a video content. Such an ad appears before the video content starts, while the video content is going on. Or at the end of it, such as this ad has been most extensively used video ad format. So far, this ad is used for various reasons, which can be for generating sales, leads, website traffic, brand awareness. For all such purposes, we can use the capable instru mat. This ad appears on Youtube plus it can appear on other video content websites outside of Youtube. Similarly, in video, we also get to create in feed ad or video discovery ads. In feed ads is the ones which we get to see on the Youtube search page. When you're searching for any videos, you might see such ads where half of it is video, half of it is text wherein you can showcase your product and services. This ad format shows up on the Youtube search page. Also, it shows up on the watch page of Youtube. When you're watching any videos, you will see such an ad on the right inside. This ad is majorly used for product and brand consideration. When you want people to consider your product, consider your brand and do business with you. Click on your ad and come to your website and check out your products. Then we are using this in feed. Other than this in video ads, we have bumper ads as well, which is a 6 seconds non skippable ad. This is going to be a type of ad format which is only used for branding and awareness creation. This ad we use for promoting a brand, for launching new products. This is going to be 6 seconds, wherein this ad appears before a video content starts while the video content is going on. Or at the end of it, this ad appears on Youtube. Also, it appears on other video content websites outside of Youtube. Then comes the 15 second non skippable ad as well, which is a part of video ad formats, which is also used for branding and awareness creation. This is going to be a longer ad with 15 seconds to explain a product. And this is also used for branding, wherein this ad appears before a video content starts, while the video content is going on, or at the end of it. This ad appears on Youtube and outside of Youtube as well, and is used mostly for awareness, creation, and branding purposes. Other than video ads, the other format which you also get to create here on the Google Ads platform is going to be discovery ads, okay? Which is used primarily. It's a image ad which we can create through the demand gen campaigns. And this is used for running image ads across your mail, Youtube, Youtube shots, and Google Discover. This ad is majorly used to show ads on these pages because Google has identified these pages where a lot of traffic comes on a regular basis, you can use the discovery ad for sales leads purposes as well. These are going to be all the different types of ad formats or ad types which we get to create inside the Google Ads platform through different campaigns. I hope this makes sense, and now you understand all the Google ad formats which we have here on the platform. Thank you so much guys for listening into this session. I will see you in the next video. 11. Responsive Search Ad: Hi guys, welcome to this session. In this session, we're going to see how we can create the responsive search ad inside the Google Ads platform. Once we log into our campaign, our account over here, we can select the campaign in which we want to create this ad. We can go inside the campaign, then we can go inside the ad group as well, in which we want to create the ad. Now on the left panel, just under ad groups, you can see ads here. We will come and we can create a new responsive search ad from here. As you can see, we get the option for responsive search ad. We can select that, we can start building out the ad. The first thing which we have to provide out here is going to be the final URL. Final URL is the landing page. The page where people will reach, once they click on our ads, we have to put the URL in this particular section. Then we can go ahead and write our headlines in a responsive search ad, like we spoke in the last video, that you can provide 15 headlines. Each headline would be of 30 characters. We can't write more than 30 characters per headline. Here, we can start writing the headlines as you can see. If you go ahead, go beyond 30 characters, Google will give you a warning that we are crossing the character limits. We have to stay within that. In this manner, we provide all the headlines We here then if we move forward, we can provide the descriptions as we spoke. You can provide four descriptions of 90 characters each which you can provide in this manner and you can write about the product also. Apart from this, you can also or fix the headlines and descriptions which is possible out here. If you see every headline, there is a particular pinning icon given to us. You can select that and you can select the position where you want to pin it. When it says show only in position one, it means that this will be the first headline of the ad. Show only in position two would mean it will be the second headline in the ad. And similarly, show only in position three means it will be the third headline in the app. Like this, we can decide the position of the headline as well, and then we can create the app. You can see this is how the ad would look like on a mobile device and on desktop. This is how, guys, we can go ahead and create a responsive search ad in a search campaign. Now, this will go under checking. It will be under review for one business day. Google will check our ad, and once it is approved, then the ad can go life. I hope this makes sense, and now you understand the process of how we can create a responsive search ad in a campaign. Thank you so much guys for listening into this session. I will see you in the next week. 12. Dynamic Search Ad: Hi guys, welcome to this session. In this session, we're going to see how we can create the dynamic search ad inside the Google Ads platform. Once we log into our account guys, we can select the campaign in which we want to create this ad. Remember this thing that dynamic search ads can only be created inside a search campaign. We'll select a search campaign in this particular manner once we're inside the campaign. In order to create a dynamic search ad, what we first require is a dynamic ad group. We'll have to create a new ad group altogether. Let's create a new ad group here. When we start creating a new ad group, Google will give you an option to select the Ad group type. You can see here it says Ad group type, which we can now switch over to dynamic. This is how only you will get the option to create a dynamic search ad, otherwise you will not get the option for it. Once you switch over to a dynamic ad group, that is when we can start the complete process of building it out. We can give it a name over here in this banner. Then we also need to define the dynamic ad targets. Dynamic ad targets is basically, Google is asking for more information regarding the website, website, page URLs, which you would want them to crawl in order to create those headlines. In the dynamic ad targets, we can provide specific URLs of our website, which we would want Google to scan, and based on which they should be creating the headlines, you can do that, or you can give you a complete website as well. For Google to crawl and do the same thing, there are multiple options which you will get out here. So the first option is categories. There will be some by default categories which Google will give you. And you can select from those categories and use that as dynamic ad targets for Google to create your headlines. The second option is you can provide specific web pages. Let's say I'm into a business of selling clothes and I want to create a dynamic search ad only for the men's clothing section. What I can do here is I can provide the URL for my men's clothing section. In this manner, Google will only crawl the men section of my website. And based on which, create the headlines, that's the second option which you get out here other than this. If you want Google to crawl all the pages of your website, then we can choose the last option out here. This way they will crawl and they will scan all the web pages of our website. And based on which it will build out the headlines, you have these options which we get out here. Plus, in dynamic search ad, we will also have to provide our website domain URL in the beginning. Once you provide all this detail, you can save and continue. And now we come to the ad creation part where our job is only to provide the description. The headlines will be automatically generated by the Google algorithm. Here, we can give our description in this manner. Once you provide the descriptions, then we can save this, and this becomes a dynamic search ad, which we have created inside this campaign. So you can see this is the ad group which we have created. Okay? And once you go into the ad group, you will find the dynamic ad targets. We selected all web pages out here. If I want to see the ad, I can go to the ad section on the left panel where we can find the ad which we created right now. I hope this makes sense, and now you understand the process of how to build out a dynamic search ad inside a search campaign in Google Ads platform. Thank you so much guys for listening into this session. I will see you in the next week. 13. Responsive Display Ad: Hi guys, welcome to this session. In this session, we're going to see how we can create a responsive display ad inside the Google Ads platform. Once we log into our account guys, we can select the campaign in which we want to create this ad. Since this is a responsive display ad, it can only be created inside a display campaign. We will select a display campaign out here, like this one. And once we enter the campaign, we can go to the ad section. We can go inside the ad group, so we can see the ad which is there. And now here we would be able to create the ad. As you can see, it gives us the option to create a responsive display ad. So we can select from here and start filling in the details. The first thing which is needed over here is the final URL, the landing page, where people will reach once they click on our ads. We can provide our URL out here in this particular manner. We can also provide our business name in this section, and then we can upload images. Google allows you to upload up to 15 images out here. They will scan your website. You can also a load your images of your own if you want to. There are multiple options like that. You can select your images in this particular manner. Also, there can be an asset library, which is basically a database of all the images which we have used in the past. We can select from that as well, or else we can provide our website Il. Google will scan our website and upload images from there. Other than that, if you have your images in your system, in your personal computer or laptop, we can upload from here. The last option is free images, which is basically Google's database. You can provide your website or you can mention the product or service which you want to advertise and based on which now Google will give you multiple options of images which you can select from. Once you've selected your images, you can save it. The next option is going to be logos. You can add up to five logos over here related to your business. You can upload your logos from here, which can be your business logo. Then you also have the option to upload videos for this image ad if you want to have any specific video which you want to use for this image ad that can also be selected. Now after that, we have the headline section where the text part comes into picture, where you can add all the text which you want to use over here. In this manner, we can add up to five headlines. We can give one long headline. And then we can also provide five descriptions, which can be 90 characters each. This way, we provide all the headlines and text for descriptions as well. This is how the ad gets created. You can see the preview of the ad, how it is going to look like on different versions of it, which Google will automatically create based on the assets which you have provided out here. Once the ads are created in this particular manner, you can save it and then it will go for a checking. This is how it is going to appear on websites. You can also see the ads appearing on Youtube and G. Once this is created, we can save this guys. This becomes our responsive display ad, which we have created insider display campaign. And this will go for a checking. Google will take one business day to check our ads. And once the ad is approved, then the ad can go live. I hope this makes sense, and now you understand the complete process of how to create responsive display ads. Thank you so much as for listening into this session today. I will see you in the next read. 14. Call Ad: Hi guys, Welcome to this session. In this session, we're going to see how we can create a fall ad inside the Google Ads platform. Once we log into our Google Ads account, we can select the campaign in which we want to create this ad. So we can select the campaign and go inside the campaign. And then we select the ad group as well in which we want to create this ad. Once you are inside the ad group, we can go to the ad section on the left panel with this plus button, we can start the process of creating a call ad. So you can choose the option of call ad over here. Now you start filling in all the details. Now in order to fill in the details, you have to go ahead and choose first the country out here. And then you can choose the number in this particular manner. We have to also provide the final URL, which is the landing page or the website URL of your business, which you can provide out here. Then we can also give headline and descriptions which are recommended, so which we can provide out here. We can also provide the business name which will appear on the ad, then description as well if you want to provide that, that would be really great in this manner. The more details you can provide, the better it is because that will increase the likelihood of people clicking on our ads. Once we provide all the information, this is how the ad is going to look like on a mobile device and we can save the ad. This ad will now go for a checking, wherein Google will check our ad and it will take one business day to do so. Once the ad is approved by Google, then the ad can go. I hope this makes sense and you understand now how we can create a call ad. Also, one more thing with regards to call ads. Whenever you're planning to build a call ad in the beginning of the campaign creation, we have to select the calls option, which comes under the campaigns objective, just to show you that as well. When we start creating a new campaign, we will be asked to select our campaign objective. And then we also select the campaign type. Let's say we're creating a search campaign. Now if I want to create a call ad, I need to select the phone calls option out here and provide my phone number out here in the beginning. Only then later on I will get the option to create the call ad in this campaign. Okay. This is a mandatory step which we need to follow in order to be able to create a poll ad later. I hope this makes sense, and now you understand the complete process of how to set up a poll ad inside the campaigns of a Google ads account. Thank you so much guys for listening into this session today and I will see you in the next week. 15. Google Ad Extensions Overview: Hi guys, welcome to this session. In this session, we're going to talk about the ad extensions or assets feature, which we get to see inside the Google Ads platform. So extensions or a assets are additional information which we can show under our ads to give a good user experience. When we provide extra information, there are higher chances of people clicking on our ads and engaging, or interacting with us and coming to our website. It is very good practice that we create these extensions or assets and use them in our campaigns. In the Google Ads platform, there are various types of ad extensions or assets which we can create. So we're going to look at all those types one by one. Right? The first one which we're going to look at is the site link extension. Cycling extensions are basically a type of an ad extension wherein you can provide links off your website under the ad. When people see your ad, they get to see links of different sections of your website. Also, now if people are interested, they can click on those links and go to specific sections of your website and interact with your website and take by your product and services. This is called a Cit Link extension. Similarly, we can also create location extensions. Location extensions are going to be one which we must have seen, wherein under the ad, we provide the physical address of our business, which is hyperlinked. When people see ad, they get to see a address as well if they click on it, it opens Google Maps for them and shows the complete directions to reach that physical address. This is really useful in terms of when we're trying to drive store visits for our businesses. The other option which we get here is Paul extension. Paul extensions are those wherein we can provide our business phone number under the ad. Now, when people see the ad, they get to see our business phone number. They can click on it and make a business call directly from there. They don't have to click on the ad. Come to our website and search for our business phone number and then make a call. This makes it really easy for them to quickly contact us and get their queries solved. The other option which you get here is call out extension, which is a case wherein we can talk about some special service, some USP, which we provide to our customers under the ad, this is going to be something like free shipping, same day delivery, free pick and drop, 24 x seven, Monday to Friday open. All these can become like our call outs, which we can mention under the ad. We are just trying to showcase what are the special services which we provide to our customers to stand out in the competition. The other option which you get here is structured striped extension, which is a case which we use when we want to portray the vast variety we have in our product line. Let's say we're selling a particular product and we want to talk about what are the different varieties we have in it. Then we can make use of structured strip for that, like you can see in this ad. The ad is about selling band sunglasses. And now they're talking about what are the different styles of these band sunglasses they have in their inventory? They're selling Aviator, Wayfarer Club, Master Round and Custom. You can also talk about different brands which you have worked before in the past. All that can be used in a structured snippet extension. The other option which we get here is price extension, where we show our ad. And now under the ad we show prices for other products from our website. Now when people see our ad, they get to see prices of other products as well. And they have an option to click on that. Go to that section of the website and do business with us. We are able to advertise multiple products as well, other than the ad which we are showing. Also, we can create promotion extension, which is an option where we can talk about discounts. If our website gives a lot of discounts, we can mention that in the promotion extension. In this extension, we can give two types of discount, which one is percentage discount, where we talk about 30% 40% whatever percentage discounts we are giving on the website. The other option is we can talk about monetary discount, which is like $500 of $400 off if you're giving monetary discount as well. That can also be mentioned here and we can show it under the ad. We can also create app extension guys inside the Google Apps platform. This extension is only used for driving app downloads. What we do here is under the ad, we provide a link of our mobile app. Now when people click on this link, they are taken to Google Play Store or IOS app store and they can download our app from here. It helps to drive app downloads for our business. We also get an option to create affiliate location extension. This is similar like location extension. However, here what we're doing is we are providing location of affiliated dealers. Let's say we're into selling a particular product which is sold on a particular retail store. We can provide the location of the retail store under the ad. Now when they see the ad, they can find the nearest retail store from where they can buy our product. They don't have to specifically come to our location, which might be far off. That's your affiliate location extension. Then recently, Google launched image extension, which is a case where we can show image of our product as well with the Textid which we are providing. Now you will see Textids coming with images shown beside them. Okay. Which can also be useful when we're selling tangible products in our business. Apart from this, we also get an option to create lead form extension, which is basically a extension used for generating leads. Here we are able to create a form and then we show the form under the ad. Now when people see ad, they get to see this form. If they click on the form, it opens up right then and there. And they're able to fill up the details and submit it. They don't have to click on the ad, come to the website, search for the form, and then fill it up and submit the details. All that can be saved by just clicking on this one form provided right under the ad, it helps to generate more leads for the businesses. The last one, which is very latest right now, is the business logo and business name. Now you can also upload and provide your business name, okay, which can appear on the ad. Plus along with your business logo that will start showing with the ad. It makes the ad looks much more okay, does a good branding of the company and creates a better brand image. This also has become an option, which we can use. These are all the different types of ad extensions or assets which you will be able to create inside the Google ads account. All these as there is no payment to be made for creating them. But when people see these information under the ad and if they click on them, we need to pay for those clicks to Google. I hope this makes sense, and now you understand all the assets which we can create inside the Google Ads platform. Thank you so much guys, for listening into this session today and I will see you in the next video. 16. Sitelink Extension: Hi guys, welcome to this session. In this session, we're going to see how we can create a cycling extension inside the Google Aps platform. Once we log into our account. Guys, if I want to create it for a specific campaign, I can select the campaign and go inside the campaign first. Then we can go to the asset section on the left panel from where we can create this extension. Here you can see all the extensions are available. We can create the cycling by selecting it and then click on the plus button to do so in order to create the cycling extension. Now Google gives you the option to select the level as well at which you want to create this extension. So it can be done at an account level, campaign level, or a group level. Account level means that this extension will be applied to all the campaigns in the account. A campaign level extension would be for a specific campaign. If you do it at an ad Brook level, then it will be limited to that specific ad here. Now we can start filling in all the details. We can give our cycling text in this particular manner. We can also give two descriptions which is recommended but not mandatory. We can provide that information also. Then we can provide the final Ar. Here we can give the landing page, which will open when people click on this specific extension. We have to give the specific URL in this particular manner. We can create it. And then we can create similarly other extensions as well. As you can see out here, this is how the ad is going to, the extension is going to look like for us on the ad. We can provide the specific URLs in this particular manner. This is how the extension is going to look like on mobile and on desktop. I hope this makes sense, and now you understand how we can create the cycling extension. You can create four to six cycling extensions, and out of those, any four will appear under the ad. I hope this makes sense and now you understand the complete process. Thank you so much guys for listening into this session today and I will see you in the next week. 17. Call Extension: Hi guys, welcome to this session. In this session, we're going to see how we can create a call extension inside the Google Apps account. So once we log into our account guys, we can go to the asset section where we can create this call extension. Here we can select the call option which is given to us, and we can create the extension from here. In order to create a call extension. Google gives us the option to create it at an account level, campaign level, or an ad group level. We can choose the levels over here and then build out the extension. So the first thing which we have to choose is going to be the country, okay, where our business is based out of. And then we can provide the phone number over here in this particular manner. Once we provide the number, you can see this is how the call extension is going to appear under the mobile device. Once this is provided, you can save this and this becomes a call extension which we have created now, which will now appear under our ads. I hope this makes sense, and now you understand the complete process of how to create call extensions inside our Google Ads platform. Thank you so much guys for listening into this session and I will see you in the next video. 18. Callout Extension: Hi guys, welcome to this session. In this session, we're going to see how we can create a call out extension inside the Google Ads account. Once we log into our account guys, we can go to the asset section on the left panel here, we can select Call Out. Then we can start creating it with this plus blue button here we can start providing all the call out text. This extension can also be added at an account level, campaign level, or add book level. We can start providing the text over here in this particular manner Gas, you can see this is how it is going to appear under the ad on a mobile device or on desktop. I hope this makes sense, and once you give this information, you can save it. This is how a call out extension will look like under the ad. I hope this makes sense. Thank you so much guys for listening into this session and I will see you in the next to. 19. Location Extension: Hi guys, welcome to this session. In this session, we're going to talk about how we can create a location extension inside the Google As account. Once we log into our account guys, we can build our location extension from the assets section in order to create a location extension. However, what you first require is going to be a Google Business Profile account. You can go to this website, Google Business Profile, where we will have to register first, and we have to list our business location on Google Maps. Once you register over here, we can link this account with Google ads and then we can create the location extension. This will be a mandatory strip step, which we need to follow on. After which, a location extension can be created. Once you're inside the Google Ads account, after creating your Google Business profile account, you can create the extension over here wherein you can go to Assets section, and we can select location over here. And we can create the location. We can create a location extension or an affiliate location extension. Both the options comes up over here. Now you can select your business profile manager account, which we have created in the first step in this manner. Then you can continue further and create this location extension. This will be the process guys by which a location extension can be created inside the Google Ads account. And you can use this for driving store visits to your location. I hope this makes sense and now you understand the complete process. Thank you so much guys for listening into this session and I will see you in the next video. 20. Structured Snippet Extension: Guys, welcome to this session. In this session, we're going to see how we can create a structured snippet extension inside the Google As account. Once we log into our account, we can go to the asset section on the left panel. And from here we can create this extension. In order to do so, we can select Structured Snippet, and then with this plus button, we can create the extension. Now in order to create structure snippets, we have to first define a header. Header is going to be the kind of information which you want to show under the ad. Google gives you multiple options for that. There are some predefined headers which Google will provide you with, from which only you can select. Let's say I want to talk about the different brands we have worked with in the past in our company. I can choose that and now I can name the brands over here one by one. This is how the structure stiped will start showing up under the ad. As you can see over here under a mobile device and on desktop like this, we can make use of this extension and give extra information regarding our business. I hope this makes sense and you understand the complete process of how we can create structures Stip inside the Google Ads platform. Thank you so much guys for listening into this session. I will see you in the next video. 21. Price Extension: Hi guys, welcome to this session. In this session, we're going to see how we can create a price extension inside the Google As account. Once we log into our account, we can come to the asset section on the left panel over here, we can select price extension to create this. With this plus button, we can start the process in a price extension. We are going to provide details regarding other product prices which will show up under our ad. Here we can first choose the type of information if we want to talk about brands or products, product tiers, we can choose all of that. Or services, we can choose like this, We can choose the particular, let's say we're talking about product tiers. And then we can, we can give the name of the product over here and give the pricing of it. We can also provide a description, which is not a mandatory requirement, but we can provide that as well in this way. Then we provide our final URL, which is going to be the page which will open when people click on this extension. Once we provide that, then we can create this extension in this manner. It will appear under the ad in this particular way on a mobile device and on desktop. I hope this makes sense and you understand now how to create a price extension inside the Google Ads account. Thank you so much, Kai for listening into this session and I will see you in the next video. 22. Promo Extension: Hi guys, welcome to this session. In this session, we're going to see how we can create a promotion extension inside the Google Ads account. Once we log into our account, guys, we can go to the asset section on the left panel. From here we can create this extension. We can select Promotion Here. With this plus button, we can create the extension. In order to create a promotion extension, first we need to define the occasion as well, because promotions are going to be for particular scenarios or occasions. Google gives you some predefined occasions which we can select from, which we can select over here in this particular manner. And then we can go ahead and fill up other details. The other information which we have to choose is promotion type, like you spoke earlier. Also there are two types of promotion discounts which we can give monetary discount or a percentage discount. If we want to give a, let's say a percentage discount, we can mention in this particular manner, and then we can name the product. Then we provide the final URL. This will be the URL which will open when people will click on this particular promotion extension. Then the last option is going to be promotion Details where you can put certain conditions as well under which conditions this promotion will be applicable. We can say like on orders more than $500 then users will get a 25% off on Womentps. This is how a promotion extension can be created, which will appear under a mobile device or under desktop. I hope this makes sense and now you understand the complete process, how we can create this extension. Thank you so much guys for listening into this session today, and I will see you in the next video. 23. Lead Form Extension: Hi guys, welcome to this session. In this session, we're going to see how we can create a lead form extension inside the Google Ads platform. Once we log into the account, we can go to the asset section on the left panel where we can create this lead form extension. We can choose Lead Form First, and then we can click on the plus button to start the process. In this particular extension, we'll have to create the complete form, which will show under the ad. This can be created at various levels. You can do it at an account level or a campaign level. Now we can create a new extension. So the first segment is going to be the lead form. Let's create the form where we have to give the headline in this particular manner. We can also provide a description. And then we add the questions, what information you want to collect from your customers. You can add those over here. So let's say I want to collect their name, their phone number, E mail address. So we can add that. You can see this is how the form will get created. Apart from that, if you have any additional information you want to check, you can get those as well. Okay? Those options will also appear. In addition to that, Google has created some predefined questions from different segments of the industry. You can use that as well. Like auto industry, we have specific questions created by Google, which you can make use of in the form. Apart from this, we will also have to provide our privacy URL page. You can go to your website and take your website's privacy policy, URL page, link and provide it out here in this particular manner. Then we also would need to add an image of the part for this particular segment. We can add an image as well in this specific manner. Once you add the image as well, then we can move to the next segment, which is going to be the submission message. This is going to be the message which people will see once they fill out the details. Okay, in this manner we can provide the information, we can give some description as well. We can also give a call to action where if we want them to visit our website, we can give our website URL or we want them to download any particular information. We can provide the URL of that or any other call to action like learn more shop. Now we can do that as well. If you're giving visit site, then we can give our website URL out here in this specific manner. This is going to be the submission message page, which we have to create. Then the last segment is going to be the ad section where how it will appear under the ad, that communication Also we need to provide, you can choose some relevant call to action phrase, let's say get. And then we can give some description of it in this manner. It is going to appear under the Ad. This is how a lead form extension gets created. We have provided all the information and then we can save it. I hope this makes sense. And now you understand how we create our lead form extension. Once the lead form extension starts working and people start filling up, use it for giving their information, their leads data will start showing up here itself as a CSV file. We will be able to click on this and download the CSV file and get the information which they have provided us. I hope this makes sense and now you understand the complete process of how we create lead form extensions. Thank you so much guys for listening into this session today. I will see you in the next video. 24. App Extension: Hi guys, welcome to this session. In this session, we're going to see how we can create the app extension inside the Google Ads platform. Once we log into our account, we can go to the asset section on the left panel. Here we can create this extension by selecting the type first the app extension with this plus button, we can create it guys. Once you selected, we can first select the apps platform wherever we have registered our mobile app. We can choose that between Android or IOS, let's say it's Android. And then we can name the app and search for it out here in this particular manner. We can select it. Then if we can give a line text also, which we want to showcase, you can see this is how the extension will appear under the ad, which gives the option for customers to click on it. And then they will be taken to the Google Play store, where they will be able to install the app from. In this manner, we can create this app extension for driving app downloads. I hope this makes sense and you understand now how this extension can be created. Thank you so much guys for listening into this session and I will see you in the next meeting. 25. Business Name & Business Logo: Hi guys, welcome to this session. In this session, we're going to see how we can create the business name and business logo extension inside our Google As account. Once we log into our account, we can go to the assets section on the left panel where we get the option to create this extension. You can see it says business name and business logo. We can go here specifically. Now, in order to create a business name, specifically speaking, we have to get our advertiser verification process completed through Google. This is where you will have to come first and you can start your verification process, wherein Google will ask you some details regarding your business, your documentation, which you can provide here. And once it is approved by Google, then you will be able to create this extension. Business name and business logo extension specifically requires this verification which has to be done at the back end background verification done by Google for your business. Once this is approved, then the extension will be available for us to create and that will start appearing on our ads. I hope this makes sense and you understand now how we can go about creating a business name and logo extension for our Google ads account. Thank you so much guys for listening into this session today. I will see you in the next video. 26. Keyword Insertion: Hi guys, welcome to this session. In this session, we're going to talk about the keyword insertion feature. Keyboard insertion is a feature with the help of which we can go ahead and insert a keyword dynamically into the textiles. When people search for any particular product or search query, the keyword dynamically changes and shows up and the ad shows to the user. With the help of this feature, we are able to advertise multiple products with the help of a single ad. Let's see this with an example, guys, how we can use this feature specifically speaking. So let's say I am into a business where I sell marker pens. I have created a particular campaign related to marker pens I'm planning and I sell like 20 different colors of marker pens. Let's say there is a red pink marker pen, and for each of them I plan to create a dedicated adbroop. I will have a red marker pen at group, pink marker pen at group, and so on and so forth. Say, this is why a group, what I'm going to do is for each of those ad groups, I'm going to create their respective ads and keywords. Let's have a look at that. Let's say there is a red marker pen ad group, and in this I'm going to create the ad for it. And then I will have their respective ads as well. Keywords as well. In this particular manner, I can add my keywords. This will be the ideal structure which I can have. I will have one campaign with 20 ad groups. Each ad group will have their respective ads and keywords. In place of this, what we can also use is the dynamic keyword insertion feature. In dynamic keyword insertion, we are going to have one single campaign with one ad group in which we will create one ad which will have this feature inserted into it. Let's see how this will look like. In this case, the ad which we will create will be something like this. In this particular manner, we are going to build out the ad. Then we will add the keywords, all the 20 different colors of marker pens. As keywords, I will have red marker pen in this particular manner, and so on and so forth. How this is going to work is when a user comes to Google and does a search for red marker pen, it will get matched with the keyword which we have added in the campaign and it will get replaced in the ad. The ad will show show as by red marker pen from us, 50% of when a user comes and searches for blue marker pen. The same ad will now say by blue markupen from us. 50% of Similarly, when somebody searches for pink marker pen, it will show us by pink marker pen from us, 40% of like this. This particular part of the ad will continuously change, as in when people search with different search queries. When people search and that matches with our keywords, those will get replaced in the ad. That is what we call as a dynamic keyword insertion. This is going to help. What is the benefit of this feature is we would not have to create 20 different ad groups with 20 ads and separate keywords for them. With one single ad, we are able to advertise 20 different products. Another thing which we can do here is imagine a user comes to Google and searches for Let. Okay. Now let marker pen is something which we are not selling, let's say. In such a case, it will just say for us, by pens from us, 40% of that will be a default text, which we will also define in the campaign. I hope this makes sense and you understand now the concept behind dynamic keyboard insertion. Let's have a look at this, how we can apply this practically as well in a campaign. Once we go inside our Google Ads account, we can get into a search campaign. This feature is only applicable for search campaigns. We can go to the ad group and then access our ads on which we want to apply this. Let's say I want to apply it on this particular ad. Then we can edit the ad and go inside to the Headline section where you can apply this particular feature. In this manner, you can start writing your ad. The moment you type a curly braces, it will open a drop down where you can select keyword insertion. Now you can give your default text and continue further with the complete sentence formation you see you can build out different types of sentences with this function applied in every headline. In this manner, we can use this in multiple headlines, multiple descriptions as well, where you can use it. As you can see, then once the ad is active, wherever we have applied the function, it will replace it with that keyword. The headlines will say like, by red marker pen from us, 40% of get vast variety of red marker pens here. Then it will get high quality marker pens here. In this way, the whole ad will change with that specific keyword replaced in every headline where you have applied this function. I hope this makes sense, and now you understand the feature of dynamic keyword insertion and how you can use this for advertising multiple products. Thank you so much is for listening into this and I will see you in the next video. 27. Countdown: Hi guys, welcome to this session. In this session, we're going to talk about the countdown feature which we can use in our ads. Countdown is a feature with the help of which you can have a live countdown set up done on your ads. If you are running ads for a specific event, let's say in your business, you have a big sale day coming up. And you want to run ads to bring people and ask them to come to your website on that particular big sale day offer, so that they can avail them. You can run ads like that. In such a case, what happens is there's a countdown timer which runs on the ad and which shows days of the main event approaching. It will go in like if you run the countdown five days ahead, it will say five days to go, then will become four days to go, three days to go, two days to go. Like that, the countdown will automatically change as we come near to the event date. This can be another feature which you can apply on your ads to increase the sense of urgency. And you try to make people visit your website on the event date. Let's see this stress, how we can apply this on our ads. Once we log into our account, we can select a campaign in which we want to use this feature. We can go to the ad section and we can edit our ad to apply this feature specifically here. Now we can go and we can apply this features in this particular manner. The moment you put a curly braces, you can say like this as well, days to go. And then we can have a curly braces where we can put the countdown in. And now we can define, when do we want the countdown to end. Let's say we want to end the countdown on 29th of Feb okay, the start of day. Or we can decide that also that whether it will end on end of day of F 29th or the start of day of 29. So we can do that as well, and we can give the countdown starts five days before or ten days before like that. We can also define it in this particular manner and then we apply. Now you will see this in the ad as well, that how it is going to appear on the ad, specifically wherein it will show us how the countdown is going to work for us specifically speaking, then this will change automatically as we come closer to the event date. I hope this makes sense and you now understand the process of how countdown feature can be used on our text adds this is going to help in bringing people to our event day and increases the sense of urgency for the product as well. I hope this makes sense and now you understand the use case. Thank you so much guys for listening into this session and I will see you in the next week. 28. Location Insertion: Hi, guys. Welcome to this session. In this session, we're going to talk about the feature, which is location insertion. So with the help of this feature, guys, we can go ahead and advertise a product for multiple locations. Let's say I have multiple locations where I want to run my ads, and I sell my products on 15 locations across the country. So in such a case, there can be two ways of going about it. One is where I create 15 different ads relative to that location. So let's say I'm selling running shoes. So my ad talks about running shoes in Dh, running shoes in Sanpor running shoes in different cities. And like that, I've created 15 different ads for 15 locations. Okay? Rather than that, what I can also do is use this location insertion feature, wherein, when people search from Dh, the ad will automatically reflect the location will automatically be reflected in the ad. So when people are searching from Delhi, the ad will say running shoes in Dh. When people search from let's say hydrobod, then it will say running shoes in hydrobod and that is how as per the location, the information changes on the ad dynamically. So we can use this feature in the ads, which helps us to advertise our product for multiple locations with the ads customized to that location. Let's have a look at this guy, how we can apply this. So once we are inside the account, we can select the campaign in which we want to apply this. We can get inside the ad brook to the ads where we want to use this feature. So we can edit the ad. And now, in the headlines or descriptions, we can apply this by using our curly braces. So we can do in this particular manner. And use the location insertion feature. So we can insert the city, or the state or country specifically. So we can choose what kind of information we want to give as a default text. So a default text would be that city or state or country, which will appear when when the searches are done and not done from our targeted location. So here we can specify that Otherwise, what is going to happen is whichever location people are searching for, which are in a targeted location. That is what is going to populate in the ad. In this manner, guys, we are able to use a location insertion feature, which helps to customize our ads as for the location, where we are showing our ads, and it shows up in the headlines and descriptions of it. I hope this makes sense, and now you understand this feature and would be able to use it in your business. Thank you so much guys for listening into this session, and I will see you in the next red. 29. Bidding Strategy Overview: Hi guys. Welcome to this session. In this session, we're going to talk about the Google Ads bidding strategies. In Google Ads, it offers us with three types of bidding, which we can do over here. The Google Ads product is completely built on a bidding system. There are three ways of bidding out here. The first type is going to be manual bidding. In manual bidding, you will be able to bid yourself. Here, we are going to set our bids ourselves. We can go to each and every keyword in our campaigns, and we bid manually ourselves. We decide what amount we would like to pay for every click which we get on our ads. That becomes our manual bidding. And in which we have the bidding type as manual CP. The second type which we get over here is the automated bidding, which is a program based Google algorithm based bidding system. Where the Google algorithm decides what bid would be the right amount to set for every keyword. The same work is now done by a programming code which decides the optimal bid, which should be paid, based on which the ads can run. For this, there are six different types of automated bidding which we can use from here. Starting off with maximized clicks, maximize conversions, target impression, share, target CPA, target ROS, and maximize conversion value. The third one which we get here is the semi automated bidding system, wherein half of it is going to be manual, where we are able to bid on the keywords ourselves. The remaining half is going to be automated, where Google applies its programming code on the bidding which we have set up, which is called Enhanced CPC. This will be the third type of bidding which you will also can use in your campaigns. These are the three types of bidding systems which you will get. Apart from this, we also get to bid based on CPM, which is post 1,000 impressions. And we also have cost per view bidding, which is used for video ads when you want to run ads on Youtube. Then we pay for post per view, which is the amount of money which you're willing to pay for every view you get on your video ads. These are all the different types of bidding guys which you will be able to apply on the Google ads platform to run your campaigns. I hope this makes sense, and now you understand the different types of bidding. In the coming videos, I'm going to go through all of these types one by one, where we'll discuss them in detail and also see them practically how we can apply them on a campaign on the platform. Thank you so much guys for listening into this session and I will see you in the next to. 30. Manual CPC: Hi guys, Welcome to this session. In this session, we're going to talk about the manual CPC Bidding manual. Cpc bidding is going to be one of the types of bidding strategies which we can apply in the Google ads platform. This bidding strategy helps us to set a bid. It is the maximum amount of money which we are willing to pay for every click which we get on our Google ads. Here we are going to set the bids ourselves. We go to each and every keyword of our campaign, and we set a bid on each keyboard ourselves. That is why it is called manual CPC bidding. Let's have a look at this guys, how we can apply this on a Google ads platform. Once we log into our account, we can select the campaign in which we want to apply this bidding strategy. We can select the campaign just beside the campaign, you have a gear icon which can take you to the campaign settings. Once you're in the campaign settings, you can go to the bidding section specifically and you can change the bid strategy. We can select a bid strategy directly over here. This will allow us to select manual CPC bidding. As you can see, it falls under manual bid strategies. We can select manual CPC in this particular manner and we can save it. Now this campaign is going to be on manual CPC bidding, which means that we will be able to bid on the keywords in this campaign. Let's have a look at that also. Once you go inside this campaign and you go to the keyword section, you will be able to set the bids over here. Google will create one particular column where it will allow you to bid on your keywords separately one at a time. You can go to each and every keyword, one by one, and you can bid on them. Now you can see here there is a column called Mac CPC which is coming up now. And we can set a bid on them ourselves. In this way, we can go ahead and bid on each of the keywords manually as per our wish. I hope this makes sense. And now you understand how manual CPC bidding works and how you can implement it on the campaigns in the Google as platform. Thank you so much, kays, for listening into this session and I will see you in the next video. 31. Maximize Clicks: Hi guys. Welcome to this session. In this session, we're going to talk about the maximized clicks bidding strategy. Maximized clicks is a type of an automated bidding strategy in which the Google algorithm decides what it would like to bid for each keyword. Here, Google algorithm looks at multiple factors to decide what will be the optimal bid to set on the keywords in order to generate as many clicks as possible on our ads. This bidding strategy can be used when our business objective is website traffic. We want to bring a lot of people to our website and make them check out our products and services. So this bidding strategy works at the back end, wherein it will optimize and see what right bid should be set up based on the programming, and it will do it on its own at the back end. Let's have a look at this guys, how we can set up this bidding strategy on a campaign in the Google as platform. Once we are inside our account, we can go to the particular campaign in which we want to set this bidding strategy. We can go to the gear icon of the campaign, which takes us to the campaign settings page. Here we can specifically go to the bidding section where we will be able to change this. As you can see here, we can go to the bidding part and we can change this bid strategy. Now from this dropdown, we can select maximize clips like this. We can choose the bidding strategy. Also, Google allows us to set a maximum CPC bid limit as well, which is the maximum amount which you are willing to spend on each click. Being an automated bidding strategy, Google will decide what it would like to bid. However, this is going to be the upper cap which you can set. Also, with this, Google will not go beyond this amount for every click. In this manner, we can maximize clicks, bid strategy on our campaign. Guys, I hope this makes sense and now you understand the complete process. Thank you so much guys for listening into this session today and I will see you in the next week. 32. Maximize Conversion: Hi guys, Welcome to this session. In this session, we're going to talk about the maximized conversion bidding strategy, which we can use in our Google as Accounts Maximized Conversions is an automated bidding strategy which focuses on getting you as many conversions as possible. This bidding strategy will try to run the ads in such a manner that it increases the probability to get sales or conversions for us. So it will look at your historical convergence data and try to understand the favorable situations where we got most of our conversions. And now it will try to push our ads in those situations more so that our probability to get those sales increases. Furthermore, that is how our maximized conversion bidding strategy will work. This bidding strategy works best for e commerce businesses who are focusing on selling as many products as possible. Let's have a look at this guys, how we can apply this bidding strategy on a campaign. Once we are inside our Google Ads account, we can select the campaign and we can go to the campaign settings. Here we can go to the bidding section of the campaign, where we can select this bit strategy. By going to change bit Strategy, we can go to select a bit strategy directly. Now, Google will give you the option to maximize conversions from here. Once you select it, you can save this. And now we have this maximized conversions bit strategy applied to the campaign. I hope this makes sense and now you understand how you can use this on the campaigns inside the Google as platform. Thank you so much guys for listening into this session and I will see you in the next video. 33. Maximize Conversion Value: Hi, guys. Welcome to this session. In this session, we are going to talk about the maximized conversion value bidding strategy. Maximize conversion value is a type of an automated bidding strategy, wherein it focuses on generating the maximum conversion value or revenue for the business. This bidding strategy prioritizes based on the price value of the products. It will optimize the bids based on the pricing of the products and try to generate as much revenue as possible. For example, it will look at the products prices, and it will increase the bids for high ticket prices. And similarly, it will decrease the bids for the low ticket prices, low ticket price products so that the overall revenue generated from each product is maximized. So this way, we are able to generate more revenue by prioritizing the high ticket products more and selling those products more in the business. This bidding strategy is used when businesses are focusing on revenue and not on the number of products being sold. They're looking at generating the maximum revenue possible by optimizing the costing and the marketing and the advertising of it. Let's have a look at this guy, how you can apply this bidding strategy on a campaign inside the Google As platform. So once we are in the platform, we can select the campaign and go to its settings where we can go to the bidding section of it. And here we can change the bit strategy and select a bit strategy directly, and we can choose maximized conversion value. This will allow us to use this bidding strategy on the campaign and we can save it. In this manner, guys, we are able to use maximized conversion value bit strategy on a campaign inside the Google Ads account. I hope this makes sense. You understand the concept behind this bidding strategy and how to use it on the platform. Thank you so much, guys for listening into this session today, and I will see you in the next video. 34. Target Impression Share: Hi guys, Welcome to this session. In this session, we're going to talk about the target impression share bidding strategy, which we can use on the Google ads campaigns. This is an automated bidding strategy which helps to improve the impression share of our campaign. Usually, impression share is a ratio between our actual impressions and the eligible impressions which we were supposed to get. If our impression share is really less, it is a bad performance and because of which, we would never want our ads to have a low impression share. In such a case, we can use this bidding strategy, which will try to get us more impressions. And with that, it will be able to improve our impression share. Now in this building strategy, we can also decide how much impression share would we like to target? That is why it's called target impression share. And we can give a target to the Google campaign to achieve that percentage of impression share. Let's see, this guy is on the platform how you can apply this on a campaign. Once we are inside the account, we can select the campaign and go to the settings of the campaign where we can go to bidding. In bidding, we can change the bid strategy and we can choose the bid strategy from here as target impression share. Now with this, you also get the option to decide where do you want to make your ads to appear on the page. Google gives you multiple options, which can be anywhere on result, top of result page, which is the first half of the page, Absolute top of result page, which is the first ad on the page. You can decide the ad location as well in this manner. And you can give your target impression share, which you want to achieve. Apart from this, you can also give a maximum CPC bid limit, which is the maximum amount of money which you're willing to spend on every click. Google will automatically bid itself, however, it will not cross this specific limit. In this manner, we can give all the details for the bidding strategy and save it. I hope this makes sense. And now you understand how we can apply a target impression shared bidding strategy on a campaign on Google Ads platform. Thank you so much guys for listening into this session and I will see you in the next video. 35. Target CPA: Hi guys, Welcome to this session. In this session, we're going to talk about the target CPA bidding strategy. Target CPA is a type of an automated bidding strategy where we set a particular average cost, which we would like to spend on every conversion which is getting generated. Once we start getting conversions in our campaigns and we're generating sales, there comes a stage wherein we start thinking about how we can generate more conversions at a reasonable cost. We would like to reduce the cost or the money spent on generating each conversion, and that is how we can make our business, our campaigns, more profitable. And that is when this bidding strategy comes into picture. With the help of this bidding strategy, it focuses on two things. One, it will try to get you as many conversions as possible, plus it is going to limit the cost at which the conversions are coming. Now you can put a limit on how much money would you like to spend on an average for each conversion, which comes in. This way, we are controlling the spend or the cost on those conversions as well. So this helps in the long run wherein we start seeing conversions coming in at a reasonable cost and makes our campaigns more economical and profitable. Let's see this guys, how you can apply this bit of strategy on a campaign in the Google Ads platform. Once we are in the platform, we can select the campaign and go to its settings, where we can go to the bidding section. Now we can change the bid strategy and select a bid strategy directly. Now, in order to choose target CPA bidding, we have to select maximize conversions, and which gives us the option to select target CPA out here. Here you can go ahead and set your average CPA cost per conversion, which you want to spend on each conversion in this manner and then save it. This applies the target CPA bidding on the campaign. I hope this makes sense and you understand the navigation, how we can apply this target CPA bidding on a campaign. Thank you so much guys for listening into this session and I will see you in the next video. 36. Target ROAS: Hi guys, welcome to this session. In this session, we're going to talk about the target ROS bidding strategy. Target ROS, or return on ad spend bidding strategy, is an automated bidding strategy which we use to achieve a specific revenue target, which we have set for the campaign. Here Google will try to generate revenue on every $1 which we spend on Google ads. That is, what is return on ad spend, or revenue on ad spend, which we get here in order to get a return or ad spend. The formula which we use to calculate this is revenue divided by the cost or the spend of the campaign revenue. In other words, we can also say conversion value divided by cost gives us the ROAs here. When we have a specific revenue target, we can set that revenue target on the campaign and use this bidding strategy for it. This bidding strategy's primary focus will be to achieve that revenue target which you have set for the campaign. Let's see this guys how we can apply this on a campaign. Once we are inside the account, we can select the campaign and go to its settings, where we can go to the bidding section. And we can change the bid strategy over here and select a bid strategy directly. Now in order to choose target ROS, we have to maximize conversion value. Because maximize conversion value works with target ROS option over here. Now you can set your target. Let's say I want to generate a revenue wherein for every $1 which I spend on Google ads, I want it to generate three rupees, $3 in revenue, which is the three X, or three times of the $1 spent. Now we can give a target as 300% in this particular manner and save it. Now this is the target given to this campaign where it will try to run the ads in such a manner that it will try to achieve this particular revenue target set to it. In this manner, we can use a target RS bidding strategy on the campaign. I hope this makes sense and you understand how we can make use of target arrows bidding strategy. Thank you so much guys for listening into this session and I will see you in the next video. 37. CPM Bidding: Hi guys, welcome to this session. In this session, we're going to talk about the CPM bidding, which we can use in our Google ads campaigns. Cpm bidding is cost 1,000 impressions bidding, which we can use in which we're willing to pay a cost for every 1,000 times our ad is being shown. We are paying here only for the impressions which we get. We use this bidding strategy when our focus is on branding or awareness creation. Imagine we are a new business and we're just starting off right now when nobody knows about our business. That is when we use CPM bidding and we run brand campaigns, and we try to show our ads as much as possible to maximum people possible. This bidding strategy primarily focuses on getting us as many impressions as possible within the cost which we have set for every 1,000 impressions they charge us. We can use this bidding strategy on display campaigns and on video campaigns, which we have on the Google Ads platform. Let's have a look at this dice. Once we are inside the platform, we can go to a display campaign. Like in this manner, we can go to the campaign settings. Now in the campaign settings, we can go to the bidding strategy part, where we can change the bid strategy to viewable impressions. This is becoming a CPM bidding for us, which we can use. Now on the campaign, we are going to pay a cost for every 1,000 impressions which we get on the campaign. I hope this makes sense, and now you understand how CPM bidding works and when in which scenarios we are going to use it. Thank you so much guys for listening into this session today and I will see you in the next video. 38. CPV Bidding: Hi guys, Welcome to this session. In this session, we're going to talk about the CPB bidding, which is post purview bidding. Cpv bidding is the type of bidding which we use on our video ads. It is the cost which we are willing to spend for every view we get on our video ads. Only when we get a view on our video ads, That is when we are liable to pay to Google for each of them. And that is how we run CPV bidding. They're only used on video ads campaigns. Here we don't get any automated bidding options. We can set a particular price, which we want to pay for every view, and that is what we pay whenever the views are counted. Let's have a look at this, guys, how we can apply this on our campaign. Once we are inside the account and we are creating a video campaign, we will get this option. Let's say we're creating an awareness and consideration campaign, which is a video campaign. Our focus is on video views. That is when we can use this bidding strategy. Now when you start building out the campaign, you can see the bid strategy it will use will be target CPV, which is basically the cost which we are willing to spend for each view over here. Once you set this up, then at the end of it, we can give our great amount which we would like to pay for every view which we get on our video ads. In this manner, guys, we can use this bidding strategy for our video campaigns. I hope this makes sense and you understand what is CPV bidding and how to use it on a campaign in the Google ads platform. Thank you so much guys for listening into this session today and I will see you in the next video. 39. Display Network Overview: Hi guys, welcome to this session. In this session, we're going to talk about the display network and the different types of display targeting we can do here. So Display network is a part of the Google Network, which is a collection of 3 million plus content websites. Here as well, we are able to target our ads and show ads on them. These are going to be content websites related to retail, sports, finance, healthcare law, government business, industrial technology, news websites, entertainment websites. These are all kinds of content websites which we have been going to for a pretty long time and we have been going to consume content over there. We go to such websites to learn about something, to know what's happening around the world. So these are also going to be a part of the Google network where we can target our ads and we can show our ads on them. So the whole idea of advertising in display is going to be we're going to target specific websites based on our business. We're going to select and target based on relevancy. And target specific websites on the Google Display Network. Just to give you an example, let's say I am into a business of selling running shoes. I'm going to target websites related to sports or physical activity, or gym activity. Because I understand that people who come to such websites might also be interested in buying a running shoes. Keeping this simple logic of relevance in mind, we're going to select the right websites for our business and target our ads on them. Let's have a look at some of the examples of such websites which we can select and target. For example, we can see ESPN, which is a sports website where you can find such display ads appearing. You can see this ad appearing on the top of the page. Right now, this is what we refer to as a display ad. Another one which we can see out here is this one, which is a display, a Google ad which we can see, which is an image ad which we can run in this particular manner. Another example can be a tech website where we are running ads, where as well ads can appear in this particular manner. Which is again a Google ad image ad, which we can running over here. Then if we look at, let's say a news website, this is how the ad is going to appear on a news website. Specifically shows, can describe our business and services in this particular manner. So these are the kind of websites which we can target out here. Now the display targeting in Google platform is done in two particular ways. There is people targeting and there is a ten targeting people. Targeting is where we are targeting people or users who come on the Google network. This again is divided into two parts, which is audience targeting and demographic targeting. Audience targeting, we have different types of audiences which we can target, which are called affinity in market live events, detailed demographics, and remarketing. In demographics, we have, we can target users based on age, gender, parental status, and household income. When we come to content targeting, there are three types of targeting which we get over here, which is topics, placements, and display or video keywords. In the coming videos, we're going to see all these targetings in detail. We'll understand how do they work. Also, we will see how you can apply them into your campaigns practically and use them to target your ads on these particular users. I hope this makes sense, and now you understand what is the display network and what are the different types of targetings we can do here. Thank you so much guys for listening into this session today. I will see you in the next video. 40. Affinity: Hi guys, welcome to this session. In this session, we're going to see how we can use the effinity targeting in display. As we spoke earlier, effinity targeting is going to be one of the targeting methods which we get in display, in which this is a type of targeting in which we can target users based on their interests and habits. So Google has been collecting a lot of user data from day one, and now they have a huge amount of data about people who come to their network and do various activities. Now Google has attracted reported data of people based on their interest and the activities they do related to it. It targeting when we use in the Google Ads platform. So there are hundreds of categories which Google has created based on interest. Now you can use this and you can apply this into your campaign. You can select the category as for your requirement. Let's say for example, I'm in the business of I am interested in photography and I do various activities related to photography. Then Google is going to put me as a user in the photography category for affinity. And now if there are companies who are selling digital cameras, they can target this category and show me ads related to their product. That is how we can use affinity targeting in our campaigns. Let's have a look at this guys, how we can apply this in a campaign. Once we are locked into our account, we can go and select the campaign in which we want to apply this. Let's say we're applying this in a display campaign. Once we enter the campaign, we can go to the audiences section on the left panel. Here we can use the options of editing this audience and we can add affinity targeting out. As you can see over here, we get the option of using effinity audiences, for which we can go to browse over here. The second option is what their interest and habits are, which is effinity. Now you can see these are all the categories which Google has created based on interest. Now if you click on the downward arrow as well, that is going to give us some subcategories. In this manner, we get to see all the categories created by Google, and now you can select the ones which are related to your business. This is how we can select our categories and we can save this particular audience targeting in this manner. We are able to apply effinity targeting in our campaigns and we can target such users. I hope this makes sense and you understand how we can use effinity audiences and what are the use cases. Thank you so much guys for listening into this session today. I will see you in the next video. 41. Demographics: Hi guys, welcome to this session. In this session, we're going to see how we can use demographic targeting in our display campaigns. Demographic targeting is a type wherein we can target our users based on their age, gender, parental status, and household income. Google collects this data from all the websites where users provide this data while interacting with the websites, signing up for accounts, opening accounts with these websites. In this process, people tend to share all this information on the Google Network websites, which is then shared with Google. Now, Google has data around these particular categories wherein you will see age related, different categories created, gender categories created, and also categories around parental status and household income. Now you can target these. You can think about what type of customers do business with us and you can target those categories and you show your ads to them. Let's see this guys, how we can apply this in a campaign. Once we log into our account, we can select the campaign in which we want to do this. Once we are inside the campaign, we can go to the audiences section, where we can do demographic targeting. If you scroll to the bottom of the page, you will see demographic targeting here, which gives you all the four categories, which is age, gender, household income, and parental status under age. There are various categories which are provided, you can select from here. Let's say we want to add 25 to 34. We can enable it in this particular manner. This is age targeting similarly gender also, you can do, let's say I don't want to do female targeting, then I can exclude that as well. Also, household income you can target in this particular manner. Okay, you can select them or you can pause the ones which you don't need. Then lastly, you have parental status where you can target parents and not a parent and Unknown let's say. I want to target parents. I can add that in this way. This is what is going to be our demographic targeting. Which we are able to do in our campaigns, in the Google ads account. I hope this makes sense. You understand now what is demographic targeting and how we can use it in our campaigns. Thank you so much guys for listening into this session and I will see you in the next video. 42. In Market: Hi guys, welcome to this session. In this session, we're going to talk about the in market audiences, which we can use in the display network. In market targeting is going to be a way in which you can target users who have a high purchase intent. These are those users who come on a Google network on a regular basis and they're research planning. They're searching for various products on the websites and they add products to the card. And they do a lot of online purchases on a regular basis. These are active purchasers on the Google network who are very active online and they do a lot of online transactions as well. This can be related to various categories. They buy products related to retail sports and other categories as well. These are online shoppers which Google has collected data off over a period of time. Now hundreds of categories have been created around them as well. We can use in market audiences to run a lot of purchase campaign consideration campaigns, where our focus is to sell our products to such users. Let's have a look at this guys, how you can apply this audience targeting in a display campaign. Once we log into our account, we can select a display campaign. Once we are inside the campaign, we can go to the audience targeting section where we can edit the audience. We will be able to add the in market audiences from browse, you can see the third option which says what they are actively researching or planning. We can go to in market audience. And these are all the categories which we get for in market. These are all the categories which Google has created over a period of time based on various users who come on the Google network and do various activities of online purchases related to these categories. If you click on the downward arrow, you get to see the subcategories as well. Now we can select the ones which are related to our business, and we can target such users. I hope this makes sense, and now you understand how in market audiences are going to work and how we can apply them in a display campaign. Thank you so much guys for listening into this session today and I will see you in the next week. 43. Life Events: Hi guys, welcome to this session. In this session, we're going to talk about the life events audience targeting, which we can do in the display network. Life events is a type of a display targeting in which we can target users based on various events which happens in their life. Important events like graduation, job change, moving to a new city, starting a new business, marriage, retirement. All these can be important events which people tend to update on the Google display network in some form or the other, which Google collects as data at the back end. And now they're able to target users. Based on this, you will get these categories to also select from in life events where you can target them and show your ads based on it. Let's see this guys, how you can apply this in a display campaign. Once we log into our account, we can select the campaign in which we want to apply this. We can go to the audiences section where we can apply this targeting. Now when we go to Browse specifically, we will get the first option. The third option, which is what they are actively researching or planning under which we have life events. Here are the categories which we get under it, which you can select from. If you click on the downward arrow, you can see the subcategories as well. Now you can select the ones which are relevant to our business in this particular manner. Now like this, we are able to do life events targeting and we can target our users based on it. I hope this makes sense and you understand how this targeting works. Thank you so much guys for listening into this session today and I will see you in the next week. 44. Detailed Demographics: Hi guys, welcome to this session. In this session, we're going to talk about detailed demographic targeting, which we can use in display. Detailed demographics is a type of targeting which Google launched later on related to demographics, wherein we could go in a little bit more specific details in demographic targeting. Here you're able to target people based on parental status. Where we can target audiences like teens, parents of toddlers, parents of infants, schoolgers. Now if I am a business which is into selling baby products, I can target parents of infants, toddlers. Similarly here, you can target audiences based on marital status. Audiences like single in a relationship, or married audiences. You can target over here, let's say I'm into a business of travel agency and I provide traveling packages. I can target such audiences. Other than this, you will also be able to target people based on education. Where you can target audiences like sponageging students, bachelor degree holders post graduation, advanced degree holders. If I am a university giving advanced degree courses, I can target bachelor degree holders over here. And the last one which you will get over here is going to be home ownership status, where we can target audiences like homeowners and renters. If I am into a business of real estate where I sell flats, I can target such audiences over here. These are the categories which you will get in detail, demographics. Let's see this guys, how you can apply this practically also in a campaign. Once we log into our account, we can select a particular campaign, let's say a display campaign. We can go to the audiences section on the left panel and we can edit the audience segment. Now we will get to see the detailed demographics option under browse, which says who they are. Here are the four categories which we get over here. So we can target parents, parents of infants in this particular manner. Then marital status, you can target in this way education, current college going students, bachelor degree holders, and then home ownership status where you can target them. This is how we can make use of the detailed demographics targeting guys. I hope this makes sense and you understand how this targeting works. Thank you so much guys for listening into this session today and I will see you in the next week. 45. Topics: Hi guys, welcome to this session. In this session, we're going to talk about the topic targeting, which we can do in display. Topic targeting is going to be a type of content targeting in which we can now target websites based on its content. Since Google Display Network is linked to millions of websites across the display network, they collect data about what these websites are about, what are they selling, what are their products and services. And all this information is now broken down into various topics, categories. Various types of categories are built out based on the genre of the websites or the sector which we are related to. Here you will find various types of top categories related to auto, retail, sports, finance, healthcare law, government business, industrial, technology, news, entertainment. There are various categories are created purely based on what is the kind of content showcased by these websites. Now you can target your ads on such websites based on their relevance to your business. Let's see this guys, how you can apply topics targeting in your campaigns. So once you log into your account, you can select the campaign in which you want to apply this. Then we can come to the content section on the left panel where you can add topics from here. You can do it from here as well, or you can use the pencil icon as well. Both ways it will work, we can edit the topics. Now Google will give you multiple categories of topics targeting, which we can do out here. These are all the categories which we get here. Now if you click on the downward arrow, you will also see subcategories in this particular manner. Now you can select the ones which are relevant to your business. In this way, guys, we are able to use topic targeting and we can target different types of websites purely based on their tent. I hope this makes sense and you understand now how topic targeting works. Thank you so much guys for listening into this session and I will see you in the next week. 46. Placements: Hi guys, welcome to this session. In this session, we're going to see how we can use the placements targeting in our Google as account placement targeting is going to be a type of content targeting in which we can target specific websites, Youtube channels, Youtube videos, apps, and app categories. Now you will get an option to directly target a specific website or a placement where you can show your ads. If there are certain websites, videos, or channels which you know of which you think would be most relevant and useful for your brand, for your products, you can specifically target them. Just one thing which we need to be clear about and be sure about is that these placements, these websites and Youtube videos and channels should be a part of the Google Display network. And then we can target them specifically. Let's see this guys how you can do this on a Google Ads campaign. Once we log in to our account, we can select the campaign in which we want to do this. We can go to the content section on the left panel. Now the third option which we get here is placements. This is where, guys, we can add placements. Let's see this. You can select the ad group. Now you can see these are all the options which we get. Now there are two ways of adding these. One is if you know the website or the Youtube channel or videos, then you can enter them out here. Let's say I want to show my ad on Espn.com I can add that in this particular manner and target the, the other option is if I don't know the websites or the placements, they can search. I can search with my product or service, which I want to advertise, and Google will give me multiple options for that. Let's have a look at this. Let's say I'm into a business of selling books. Now Google is giving me various suggestions of websites related to books, Youtube channels, videos related to books, apps, and app categories. Let's see this. These are all the web options which Google is giving us related to books, which we can select. Similarly, Youtube channels. We can have a look at the number of subscribers these channels have and based on which we can select them in this particular manner. Then you have the Youtube videos. Now you can look at the views as well, and based on which you can target them, you can target specific videos like this and show your ads on them. Then you also get apps categories related to your product and service on Google Play, which you can also select. Now your ads will appear on such apps as well on Google Play. The last option is Apps category. So you can choose the Google Plays category for your product, books, and reference in this case. And now your apps can show over here as well. These are all the options which we get under placement targeting, which we can do, which helps us to target specific websites, Youtube channels, videos, apps, and app categories. I hope this makes sense, and now you understand how we can do placement targeting inside our display campaign on Google ads platform. Thank you so much guys for listening into this session today and I will see you in the next week. 47. Display Keywords: Hi, welcome to this session. In this session, we're going to see how we can make use of display keywords. Targeting display keywords is a type of content targeting, which we can do in Google ads, wherein we provide certain keywords related to our business and services to the Google display network. Now, Google scans are keywords to understand the nature of our business. They try to understand what kind of business are we trying to advertise. And then it tries to target relevant websites related to it. That is how we can make use of display keywords or contextual targeting, which we used to call it earlier. Let's see this guides on the platform how you can apply this in a campaign. Once we log into our account, we can get into our display campaign. Then we can go to the content targeting over here on the left panel. In content targeting, we will be able to display keywords, as you can see here, display or video keywords. With this button, we can add the keywords for our campaign. Now one by one, we can add the keywords. Let's say we are into a business of selling iphone 14. We can give keywords related to that in this particular manner, one by one. Google also gives you option of getting keywords by giving your website. If you give your website, it will scan your website and give some keyboard ideas, suggestions for that, or else you can also enter your product or service. And with that, also Google can give you some keyword suggestions. You can use these options as well to get some keyword ideas. This way, guys, we can add our display keywords and then we can save it in the campaign. I hope this makes sense, and now you understand how display keywords work and how you can implement them in the campaigns. Thank you so much guys for listening into this session. I will see you in the next read. 48. Custom Audience: Hi guys, welcome to this session. In this session, we're going to talk about custom audiences, which we can use in our campaigns in the Google ads account. Custom audiences is going to be a type in which we can customize an audience and give it to Google to target them. In this category, we are able to build out an audience, as per our requirement, through different ways. And we provide that to Google so that they can target those audiences. For us, in custom audiences, we get to do this through custom affinity and custom intent. Custom affinity is a case wherein we are able to target people based on their interest or purchase intentions. We can provide all the interest categories over here and purchase intentions of users over here, and we can give some data about audiences to Google. The second option is Custom intent, where we can target people based on what people search on Google related to our business. We give some search keywords over here which helps us to create this custom audience. Let's see this guys in the platform how you can create a custom audience for your business. Once we log into our account, we can select the campaign in which we want to create a custom audience. Let's say this is the campaign. We go to the audiences section where we can do this. We can edit the audience segment. Now we will get into custom audiences. For custom audiences, we can go to browse, and now we can see the last option which says your custom audience segments. This is where we can create a custom segment ourselves. Let's say take an example that we are into a business of selling running shoes. We want to create a custom audience for that. I'm going to name that in that particular manner first. Now I'm looking to create a custom audience for people who would like to buy running shoes. The first option which I get here is people with any of these interests or purchase intentions. Now we need to add some interests, which people would have related to running shoes. Who will buy running shoes? I'm saying that people who are interested in sports, people who are interested in physical activity, people who are interested in running, they are the right audience who would like to buy a running shoe. I'm going to add those over here. Okay, I'm saying people interested in sports, running, physical activity, adventure sports. All these can be my interest categories based on which I would like to target my audience. The second option is people who searched for any of these terms on Google. This is, again, custom intent. The searches which people will do if they want to buy running shoes, that can be running shoes. In this particular manner, we can say by running shoes, Sale running shoes, discount running shoes, offers running shoes. These are the search queries which people might do related to running shoes, who are interested in buying the product. Okay, we can give these, apart from this, we can also give other data points related to our custom audience. Like people who browse, types of websites here related to running shoes. I'm saying that people who visit Espn.com or let's say NBA dot, or let's say any type of sports websites which they go to. Okay, Sports dot, okay. People who visit such websites as well might also be interested in buying running shoes because they have interest in sports. And then the last option which we get is we can also target people who use apps related to our product. Let's say people who go to sports related apps might also be interested in buying a running set. I'm going to choose sports related apps. Google will give me a list of apps related to it. Now I can select from here in this particular manner, I can give a list of websites, apps, which I think would be relevant. This would become my old custom audience, which we have created. Google will also give us an estimate of what will be the weekly impressions. We can estimate, we can likely get the gender bifurcation. Okay. The age bifurcation is also given. Parental status is also provided out here and topics which we have chosen in this manner, we can create the whole custom audience for our product and then apply this in the campaign. I hope this makes sense. And you understand now how custom audience works and how we can use this going forward like this. We can save it, okay? It will start appearing inside our campaign. This is the one which we have built out and we can save this. I hope this makes sense and you understand now how custom audiences are going to work and how you can create them for your business. Thank you so much guys for listening into this session. I will see you in the next video. 49. Combined Audience: Hi guys, welcome to this session. In this session, we're going to talk about combined audiences. Combined audiences is another option which you get in audience targeting in Google ads, where you can combine multiple audiences together. You will be able to combine multiple audiences to create various types of combinations. We create combinations primarily to target a specific audience whom you would like to show your ads. Here we can use various functions like and, or, or not, and create these combinations. And are able to target ads for two specific audiences. Let's have a look at this guys on the platform, how practically you can do it. Once we log into our Google Ads account, we can select the campaign in which we want to do this. Then we can go to the audiences section where we can edit the audience segment. We can select combined audiences over here, when we go to browse, we can see your combined audience segments, the option, and we can create a new combined segment over here. Let's say I want to create a combined audience for targeting people for my running shoes product. I'm going to name that in that particular manner a mind audience, which is for running shoes. I'm thinking in this manner that I want to create a combination between two segments. One is affinity. I want to target those people who are interested in sports. They can be a good audience for me to sell my running shoes. I'm going to choose sports in affinity. Something like the affinity towards basketball, baseball, different types of sports related stuff. I can use that over here. People interested in all of this, right? There can be one set of audience I would like to target. Now I combine this with in market audiences who buy shoes online. Now this is a combination which we have created out here. As you can see, what is going to happen is we are going to target those people who are available in both of these audiences. People who are interested in all of this and they buy shoes online. That is what is going to be the combined audience we will target. Now this will narrow down our audience and we will be able to target a specific people who have a higher chances or likelihood of purchasing our product. I hope this makes sense. You understand now how combined audiences work. They help to target specific audience who have a higher chances of conversion or a sale happening. Once you do this, you can save this. Once you save this, this will appear inside our campaign over here in the campaign, and you can use that. I hope this makes sense. You understand how combined audiences work and how you can apply that in the campaign. Thank you so much guys for listening into this session today and I will see you in the next week. 50. Display Campaign Creation: Hi guys, welcome to this session. In this session, we're going to see how we can create a standard display campaign inside the Google As account. Once we log into our account, we can go to the campaign from where we can start creating this campaign. You can do it from the overview page as well, where we can click on the blue button and we can start creating a new campaign from here. Every time we create a new campaign, we're going to start with a campaign objective, which we can select from here. Let's say for this display campaign, we're selecting brand awareness and consideration. And we are going to create a display campaign today. Okay, we're going to look at display out here. Then we can give our websites URL out here. In this manner. We can give that, we can give it a name as well and start building out the campaign. Now, if we was going to ask you some details regarding the campaigns like the location targeting, you can target various locations. Okay, you can do that as well in this particular manner. You can target a city. You can target a state. You can also do, let's say, a specific area as well. You can do that. You also get options for Pin targeting in this particular manner. You also get advanced search where you can do radius targeting. So you can choose your area and you can name the area specifically. You can target those as well. Apart from that, you also get option to exclude certain areas where you don't want to show your ads. You can choose, you can say this way. We can do our location targeting. Then comes language targeting what your customers speak as a language. We can choose that as well. Google gives you multiple options for that. Other than this, we also have other settings, which is add rotation, which is Google will prioritize showing high performing ads more often. Add schedule, also, wherein you can schedule your ads to run on particular time of the day or day of the week. You can also do device level targeting. If you want to target specific devices, you can do that as well. Other than this, you get a, you get campaign URL options as well, wherein you can go ahead and target the data. If you want to see data from third party tools, then you can give us start date, end date of the campaign out here. Once you provide all this information, which is at a campaign level, we go next. And now we can give our average daily budget. What is the average amount of money would you like to spend on the campaign on a per day basis? We can put that out here and then we can give our bidding amount. Okay. How much bid? We are willing to pay since this campaign is for brand awareness. So we are going to pay in CPM, which is cost per 1,000 impressions. We can set the CPM bid out here. Then we move forward to the targeting part. This is where we can do all types of targeting which we were discussing in the previous videos. You can add your targeting here one by one. Let's say I'm going to do some effinity audience targeting. I can go to audience segments and browse. From here I can select some effinity audiences. Other than this, I also want to do demographics targeting. I'm going to choose my demographics here as per my requirement. Then lastly, I also want to do some content targeting in topics where I'm going to choose some topics from here related to my business. Now these three audiences, these three targeting I have done and based on which, Google will give me an estimated impressions which I can get on the right hand side. It also gives me an idea of what will be my average CPM, How many impressions can I get? All that estimation is being given to us. Once we do all our targetings, then we can move forward and we are coming to the ad creation page. This is where you're going to create your display ad for this campaign, starting off with your final URL. Final URL is the landing page. Url, the page which will open when people will click on our image ad. Then we can give our business name and we can upload our images here. You will be able to upload up to 15 images, ideally. Okay. It's always suggested that the more images you can provide, the better it is. Because then Google has more options to rotate your images and show different images Every time when your ads show new images, the ad looks like a new ad and there are higher chances of people clicking on our ads. Once you provide this, you can then provide logo of the business over here. If you have any logos, you can choose that and you can provide that up to five logos. And then videos as well. If you have any specific videos of your product, you can upload that also in the ad. Other than this, now we have to provide the text. Google will ask us to provide text regarding our headlines. Here we can provide text, okay. So like this, we can write our headlines, a long headline as well, and then you can give descriptions. In this manner, we can provide all the information. Once you provide your descriptions, then your ad is ready. So you can see this is how the ad will look like. Okay, different types. Google will mix all of the assets together and create these different types of image ads for us automatically. And now we can use them to run them on different discipline, network websites and target our audiences. Once this is built out, then we can create the ad. If you want to repeat this and create more ads, you can click on plus new ad and repeat the process. The other option which you get over here is that if you have your ads already created yourself, you can simply upload them. In this upload option, We just need to be careful about the compatibility in case of Google Ads. The image formats which works with Google Ads platform is if JPG and PNG formats. Apart from that, the file size should not be more than 150 kb for the image files. These are all the dimensions which you can get created for your business. And then you can upload your image ads into the campaign. Once this is done, then your ads can run in the campaign. Once the ad is built out, we go to the last part, which is the review part. The review part is where Google is asking us to check the campaign once and see all the details are fine or not. If everything looks fine, then we can move forward. If there are any errors, then we can go ahead and make the changes to that as well. In this manner, they will give us the issue which is happening and then we can fix that. Also move forward, correct the changes and then move forward and send the campaign for a review again. If everything looks fine to Google, then you can move forward and publish. Publish the campaign. Publishing the campaign means this campaign will now go for a checking. Okay. It is under review now. Okay. Google will take one business day to check our ads. So you can see this is our campaign we have created, which has one ad group. And it has one ad at this moment which is under review. They take like one business day to check our ads. And after which it will give us the status whether it is approved or disapproved. Once the ad is approved only then the campaign can go live. You can find all your audience targeting content targeting in the campaign in the left panel out here. If you go to audiences, you will see the audience targeting we have done in this campaign. You can make changes to it, you can add more audiences, remove the ones which are not working. Similarly, if you go to content targeting, you will see the content targeting we have used here in this campaign and you can make changes to that as well. In this manner, guys, we build out a display campaign inside our Google Ads account. I hope this makes sense, and now you understand how display campaigns gets created inside the Google Ads platform. Thank you so much guys, for listening into this session today and I will see you in the next week. 51. What is Conversion Tracking & How to setup Conversion Tracking: Hi guys, welcome to this session. In this session, we're going to talk about conversion tracking. Conversion tracking is a feature in Google ads, with the help of which we can go ahead and track our conversions, which are happening through our Google ads advertising. Conversion is going to be an important metric which we are going to track on a regular basis. Because convergence is the actual sale which is happening on our website. When a user clicks on our ads and lands on our website or landing page and does business with us. That is what we call as conversions. Now, this can be a purchase happening on our website. It can be people filling up a form, signing up a newsletter, or registering for a service, particularly, or subscribing to a channel. When such desired actions are taken by a user on our website, we would like to record that as a conversion. That is where conversion tracking feature comes into picture. With the help of this particular feature, we are able to track how many sales or leads did we generate through Google ads. And that gives us an understanding of whether Google Ads is beneficial for our business or no. In order to set up conversion tracking, there is a particular Google tag or a code which you get from the Google Ads account which you need to paste on your website. Once you are on your Google Ads platform, you will get a Google tag and an event snippet code which needs to be past on our website at the back end. And that is how we set up our conversion tracking. Once the conversion tracking has been set up successfully, then onwards, whenever a user clicks on our ads and comes to our website and buys a product from us, it gets automatically recorded inside our Google ads account. I hope this makes sense, and now you understand what is convergence and what is conversion tracking and how we set it up on our Google Apps platform. Thank you so much guys for listening into this. In the next video, we'll see how we can set up a website conversion tracking for our businesses. Thank you so much guys for listening. 52. Website Conversion Tracking: Hi guys, welcome to this session. In this session, we're going to see how we can set up website conversion tracking for our businesses once we log into our Google ads account. From there, we're going to start the process. In order to set up conversion tracking, what you need to do first is you have to define a conversion action. Conversion action is a process by which you are giving information to Google. Where you define your conversion to Google, and based on which Google will share the Google tag or the code with us. Once we get the code, we can paste that code on our website. Let's begin guys. Once we are on the Google Ads platform, we can either go to Goals in that we can go to conversions and summary to start the process. Or we can go to this plus Create button option to create a conversion action. Both are going to be the same process, let's say we're doing it from here. Now we're going to create a conversion action wherein there are four types. One is going to be website conversion tracking, where we're setting it up on our website. The second is app conversion tracking, where you're tracking conversion or app installs or conversions, purchases happening inside an app or any actions happening in the app. Third is phone calls, which is phone call conversions, where conversions are happening from calls, from ads or calls to a number on the website or clicks on a number on a mobile website. The last option is import, where we can import conversions from accounts outside the Google ads, which can be Google Analytics or any other CRM tool like Salesforce. Let's see. For now, we're going to look at website conversion tracking. We select that, then we provide our website domain here. You're going to provide your website domain in this particular manner. Then Google will scan it. Google will scan it and then give you the steps of doing it. One option is where we can do it through automatically by providing conversion, goal event type, and the website val. This is one option. The other option is we can do it manually also by using code where we have to provide all the information regarding our conversion. Let's have a look at this where we can do it manually. This is a form which we will have to fill. The first is Goal and Action Optimization, where we have to define what is a conversion for our business. Google gives you multiple options for that. Under sales category, you can use purchase at to card, Begin, check out or subscribe. Under lead categories, you have all these options. Then under more categories you also have the other options. So now you can select the option which best suits your business. Let's say I am a lead generating website and I want to track that. So then I can choose Submit Lead for the second option is Conversion Action Optimization Options where we can set up primary action and secondary action. Primary action means this is going to be the conversion which is happening on our website. In my case, for me, the primary action is where people fill up my form. So I'm going to choose that as primary action because that is also used for bidding optimization. Okay? Google is the bidding system will optimize this conversion for me in my business. The second reaction is, can be another type of conversion wherein we are tracking at two cards we are tracking let's say checkout page. All these are also another additional conversions which we track which can become secondary action. These will not be optimized for bidding as we can understand because they are not our main objective. Okay? You can define primary and secondary action also over here. Once we do that, then we can give a name to our conversion. Let's say I'm giving this name right now. Then we can assign value. Value is any monetary value which we assign to our conversion. When this conversion happened, what kind of monetary benefit do we get? What kind of revenue do we generate that we can define over here. In this, Google gives you three options. The first option is use the same value for each conversion, which basically is used when you are into a business of selling one type of product or service. Let's take an example. Let's say I'm into a providing gym membership worth 1,000 rupees. In my case, that's a flat fee which I charge for every membership, for every user. In such a case, I'm going to use the first option and provide the value of my membership over here. How does it work is in the next page we will get the code and then we paste it on the website. How it is going to track data is it is going to count the number of memberships which we got in the coming months. Plus it is going to tell me how much revenue did I generate from those memberships. I will get a clear idea about the number of memberships generated plus the revenue generated from them. The second option is use different values for each conversion. This is used when you're selling multiple products with different prices. This is used for e commerce businesses. Let's say I'm selling a laptop for one Lac rupees. I'm selling a mobile phone for 20,000 and I'm selling a book for 1,000 Then I use the second option here. We will also get the code in the next page. Where our, our web developer needs to add the prices of our products in the code and get it running in the account. And that will give us the same kind of output. It will tell us how many products we're sold at what prices. So we'll get a clear picture of that. The other option is if we are not able to add the prices of our products, we can give a default price over here, which can be a average order value. The third option is don't use a value which is used when we are a lead generating business and we are not taking any revenue, we're not charging any money from our customers on the website. In my case where I'm doing a Lead Gen website, I can don't use a value, then we want to keep account of all the conversions which are happening in this. Again, there are two types every and one every is used when you are e commerce business and you want to keep account of every single purchase happening on your website. One is used when you are a lead gen business. You want to keep account of every unique, a unique sign ups which are happening on your website. Then we use one. In my case I'm going to use one. These are all the details which we fill up on this particular conversion action page and we can save it. Once you save it, we can move to the next segment, which is going to be where we can get all the code. Now you can see we're coming to the Google tag part, where there are three ways of setting up the code. The first is set up with a Google tag. If you understand coding, you have done it before. You have a background of doing coding, you can do it yourself with the first option. You will get the code here. When we click on set up and you take the code, go to your website's backend and paste. The second option is wherein you can e mail the instructions to your webmaster. Which is a case where you can send this port to your web developer who can do this job for us. So you can put the e mail ID of your order and send it out to him or her. The third option is use Google Tag Manager. Google tag Manager is going to be another steps. If you understand what is Google Tag Manager and know how to use it, you can follow their steps to set up the code. These are three different ways by which we can set up the code on the website. We just need to select any one of them. Let's say we are doing it ourselves. Now, in conversion tracking set up, there are two codes we have to deal with. One is called Google tag, which goes on every single page of the website. I'll show you in the next page how it looks like. That's one. The second is event snippet. This goes only in the thank you page of our website. Also we need to keep in mind we have to paste this as well. Now what we're going to do is we're going to look at each of these one by one. The first is Google tag. When you click on set up, it is going to give us the access for the Google tag code. We can take the code from here, or we can use the other steps provided by Google by which we can paste this code. If you go to show instructions, there are two ways of doing it. One is install manually. This is the code which you can copy and then go to your website's back end and paste. This is one way. The other way is where you can do it without any code implementation. It is going to be a codeless implementation. Google launched this recently to make it all the more simpler for people to set up the code who are not so tech savvy. You can use this option as well, and very easily by following the steps, you can do it. In this case, we are going to Google will give you different steps for different CMS tools which you're using. Content management systems you're using a lot of time. People build their websites on wicks, Wordpress, square space, dadruplre, shop file. There are different platforms on which websites can be built. For all of them. Google has given different different steps Wherever you have built your website on whichever platform. Out of these, you can select your platform and you can follow their steps. Let's have a look at this. In my case, my website is built out on wigs. Let me show you. These are the steps which Google is giving me to follow on my Wick's account to set up the code. Now if I edit this, I get the other platforms options over here. So I can select from here and choose other platforms steps as well. Let's say my website is built out on Shopify. If I choose Shopify, now these are the steps for Shopify to follow like this. You can choose your platform and move forward with that. Let's see this. What they're asking me to do is first copy this tag ID and then go to my Wix account And go in marketing and SEO, go to marketing integrations in there. Go to Google Ads and click on Connect. Okay, let's do this. I'm going to go into my Wix account. This is my Wix dashboard. And I'm going to follow the steps as they've asked me to go to marketing and SEO. In marketing. An SEO, I'll go to marketing integrations. In marketing integration, they said go to Google Ads and click on Connect. This is Google Ads Conversions. I'll click on Connect and add the Google Google Ads tag. They've asked us to now paste the tag ID, which I copied without AW. I'll just do that. We're going to save it. The moment you save it says you connected Google ads conversions to your site. Let's check this guys on the website. This is my website which I've built on is I'm going to just refresh my website. Now. There is a Google ads Chrome extension which we can make use of, which helps us to test how if the code has been pasted properly or not. This Chrome extension shows us whether the code was pasted. Now you can see the global site tag. The Google tag has been pasted. This is the same number which we had copied in the steps given to us. Now, the first step is done. We have set up the Google tag over here, we come back. Now what we need is the second code. The second code is here. Event slipped. We're going to copy this again. Go back now. The event slipped. Has to go on the thank you page of our website only because that is what is going to track our conversions. I'm going to go to the thank you page of my website and that is where we need to paste. Let's see, thank you page first. If you look at my website and we come to the bottom of the page, I have a form over here. If I go ahead and just do a test form fill up, just to show you the thank you page, this is my thank you page. This is where the code needs to be pasted. Let's go back to my website's back end. I can go to my Settings where I can go to my advanced settings custom code. This is where I'm going to add the event spat code. You can see this is the code we have tasted now here. Okay, and this needs to be applied only to the thank you page. I'm going to move it from all pages to choose specific pages. And I'm going to choose thank you. This is my thank you page. And I will apply I'll just refresh this so that it takes that into consideration. And we will go back to our thank you page to refresh that. Also to see for ourselves whether it's working or not. Now, when we test the Chrome extension here, what we get to see is out here, the conversion tracking code is showing up over here. In this particular manner, you will be able to set up the code for your website through is, I hope this makes sense and now you understand how the conversion tracking set up happens on Wicks. Similar will be the processes for Wordpress as well, for Shopify as well. I hope this makes sense. And now you know the complete process, how website conversion tracking gets implemented on our, on our account. Thank you so much guys for listening into this session and I will see you in the next video. 53. Phone Call Conversions: Hi guys, welcome to this session. In this session, we're going to see how we can use phone call conversions on our Google Ads account. Once we log into our account, we can go to our conversion action in the conversion holes page and we can create a new conversion action. And this can be for phone calls. In phone calls conversions, we are basically tracking conversions happening over a phone call. Okay? It can be for calls to a number on our website or it can be clicks to a number on our mobile website. Let's see this. The first option is calls from ads. Using call extensions or call only ads. This is a case where we create a call conversion action and then we link it to our call ad, or a call extension. How it is going to work is when people see our call extension under the ad and they click on it and they make a call to us and they have a conversation with us. And if it turns into a lead and it goes on for a certain duration, we can consider that as a phone call conversion. Once you choose this option, you can continue further and fill up the form, the Conversion Action form, where we can go ahead and give it a name in this particular manner. Then we can add a value to this conversion if it has any value specifically. So we can give that as well. Then we can give it account as well if you want to keep account of all the phone call conversions happening. And this is where you define the call length. So the call length is going to be the way we're going to count a conversion. If the call goes on for minimum to this amount of length of duration, then that can be considered as a conversion. Let's say according to our business experience, we can define the call length. Let's say I'm saying that if my call goes on for, say, 2 minutes, okay, then that can be considered as a conversion. So I can give 1/22 and create this conversion action. This will now track all the phone call conversion. So we have created this phone call conversion Fp 28. Once this is created, what you can do is you can now link this to a call ad or a call extension. Let's see that as well. You can go to the assets and we can go to a call extension. You can edit a Paul extension and link that specific extension, the phone call conversion. Out here you can see phone call conversion 28. This is what we created some linking this conversion action with my Paul extension. This will now track the conversions, which we want to do. This is how a phone call conversion gets tracked and gets reported inside our Google as account. I hope this makes sense and you understand now how you can track your phone call conversions as well for your business through Google Apps platform. Thank you so much guys for listening into this session and I will see you in the next video. 54. App Conversion Tracking: Hi guys, welcome to this session. In this session, we're going to see how we can set up app conversion tracking inside our Google Apps account. Once we log into our account, we can go to our goals. In goals, we can go to conversion summary, and this is where we can create a new conversion action, which can be for app conversion track. In new conversion action, we will get the option for app conversion as we spoke earlier as well. App conversions is where you can track app installs or app in app purchases or in app actions. Here you will get the option to first link your particular mobile app that can be done. You can track your app conversions through Google Four properties, Firebase or Google Play, let's say in Google Play, I want to do app installs. As the tracking I want to do, I can choose installs and now I create a conversion action. This is where I can create it out in this particular manner, give it a name as well. Then I have to link my app over here. Okay. Once I link my app, then I can assign a value to this action. If I consider that app download will be resulting in any revenue, I can do that, or else we can say don't use a value, and we can create this particular conversion action. This will now track all the app installs, which are happening inside our account through a Google ad click. This is how an app conversion tracking is going to work for us, and we will be able to know how many app downloads we are getting through our Google ads advertising. I hope this makes sense and you now understand how app conversion tracking works. Thank you so much guys for listening into this and I will see you in the next video. 55. Import - Google Analytics: Hi guys, welcome to this session. In this session, we're going to see how we can use the import option in conversion action on the Google Aces platform. Once we log into our account guys, we can go to Goals and Conversions where we can start creating a new conversion action. When you start creating a new conversion action, you get the import option which allows you to import conversions or goals from accounts outside of Google. Let's say you're tracking conversions through Google Analytics. Then you can go ahead and track those and you can import those into Google ads from here. You can choose Google Analytics Four Properties. And you can do it through for web or app out here. Or else if you've done Google Analytics, a universal analytics, the previous setup, you can choose that option. Also the other options which you get here is third party app analytics or other data sources like Salesforce or Zoho, Zap. All the CRM tools which you can get your conversion tracking from here as well. These are the options which you will get out here and you can choose let's say GA four property for web. And you can get the particular goal reflecting out here once it is imported from Google Analytics into Google ads. And you will be able to select it out here and use it for tracking conversions inside Google ads account. That is how import option can be utilized guys, for tracking conversions which have been defined outside the Google ads account on other accounts like Google Analytics. I hope this makes sense and now you understand this feature, how you can make use of it. Thank you so much guys for listening into this session and I will see you in the next video. 56. Measurement Attribution: Hi guys, Welcome to this session. In this session, we're going to talk about measurement attribution, which we can use in our Google Ads platform. Attribution models are going to be different types of models which we, which also goes ahead and analyzes the conversion data. What it does is it looks at a user's journey from the beginning of the first Ad interaction till the last Ad interaction before which a conversion happens. This analyzes the complete user's journey to understand why the conversion happened and based on which it attributes the credit of the conversion to a particular ad interaction. You will be able to analyze this whole analysis of the conversion data in the attribution section. To access this guys, we can go to the goal section, where we can go to measurement. And under measurement you have attribution. This is where the data will be shown to us. Currently, the attribution models which we can use in Google ads is going to be last click and data driven last click. Attribution model means wherein Google says that the complete credit of the conversion should be given to the last ad interaction which user had. Because that is what led to the conversion after it. That is a last click attribution model. And then there is data driven attribution model as well, wherein the Google algorithm looks at our conversion data and understands how to attribute the credit of the conversion based on the various user interactions which has happened with our ads. Here you will be able to see the path analysis, device analysis data of our conversions which has come in. Also, you can see the break up of our conversions by devices out here. Top assisting campaigns will be shown up out here. You can see the conversion path as well, that how did the conversion happened? From which devices? Which campaigns? Google went from one campaign to the other and through which ads the conversions came in the path. Metrics will also be shown to us wherein we can see the days to conversion from last interaction, how many conversions came from there, and so on and so forth. Assisted conversions can also give us some information about which were the assisted conversions or the assisted and interactions which led to the main conversion. Other than that, we also get to see model comparison, wherein you can compare the last click attribution model with data driven attribution model out here and see which one works better for your business. Then the last is switch to data driven attribution, wherein Google wants us to use data driven attribution because it's algorithm based and it is much more accurate in telling us which Add interactions really contributed to all our conversions. These are all the data which we will get to see in the attribution section in the measurements columns. I hope this makes sense and you now understand how to make use of this information. Thank you so much guys for listening into this session and I will see you in the next video. 57. Remarketing Overview: Hi guys, welcome to this session. In this session, we're going to talk about remarketing. Remarketing is a strategy which we can use over here in Google ads as well. In which we can follow our users who come to our website, they check out our products, and they don't purchase anything and leave. In such a situation, we can run remarketing ads to follow these people on other websites which they go to. And we try to show them our ads to entice them and influence them to click on our ads and come back to our website and do business with us. That's the basic concept of remarketing, which we can do out here. Remarketing turns out to be quite a strong marketing strategy because we are trying to show our ads to people who had shown interest in our business in our website. By coming to our website and checking out our products with remarketing, a lot of businesses generate a huge amount of revenue as well. Almost you can say the e commerce businesses generate approximately 30% of their revenue from remarketing ads. Now, in order to set up pre marketing, there is going to be a Google tag which Google provides us with, which we take from the Google ads account and we paste it at the back end of our website. On all the pages where we expect people to come and check out our products and services. This code is able to capture the IP address or the cookie of the user who comes to our website. Once we capture the IP address or the cookie, we are able to link this to our remarketing ad. So that the ad can follow these people on other websites which they go to. Now one more thing which we need to understand with remarketing is we can only follow users on websites which are within the Google network. We will not be able to follow them on other websites which they go to. Let's say if they go to a website which is linked in or Facebook or Instagram, then these ads will not work over there. Remarketing is going to only work within the Google network websites. Another part is it is not going to be a case that once we start collecting IP addresses and we collected, let's say a few IP addresses, the ad will start following, then we have to collect a significant amount of IP addresses. Only then the campaign will start running. If we are running remarketing in the search network, then we require a minimum 1,000 IP addresses collected. If we are doing remarketing in the display network, then we require a minimum of 100 IP addresses. That is how we can run our marketing campaigns on the website. I hope this makes sense, and now you understand what is remarketing and how we can set it up. In the coming videos, we'll talk about how we can create a remarketing list or an audience manager. And then we'll see the complete process of how we can set up a re marketing campaign. Thank you so much guys for listening into this session. And let's go to the next video and watch the other remaining part of it. Thank you so much guys. 58. Audience Manager: Hi guys, welcome to this session. In this session we're going to talk about the audience manager, like he spoke in the previous video. In order to create a re marketing campaign, what we require is to first build out a remarketing list where we are going to collect all the IP addresses or cookies of people who visit our website and don't do business with us. That is possible through audience Manager. Was in Audience Manager, we will create a remarketing list which will generate the code for us. Then we are going to paste the code on the website. That is how we can go ahead and build out the remarketing list for collecting all the IP addresses. And then we will move forward to link this remarketing list with our remarketing campaign. Let's see this guy, once we are inside the account, we can go to Audience Manager through tools. In tools, we'll go to shared library and where we can find Audience Manager here. From here we can create a remarketing lists with this plus button. As you can see, it says create re marketing list. We're going to do it for website visitors, people who visit our website and don't purchase or do business with us. It is going to be a very similar process just like conversion tracking, where we have to fill up a form and that will generate the code for us here we can go ahead and give a name to this. Let's say I am into a business of selling laptops and I want to follow those people who check out my Mac laptops, but don't purchase and leave. I'm giving it a name in that particular manner. Then Google is asking what will be the, who will be the segment members means what kind of users I want to track. I'm selecting visitors of the web pages, means people who are visiting my page, of my website, I want to follow them. Then comes action in action. We can refine the action and we can talk about we want web page visit to happen on specific page URLs. Here you can give your page URL. In my case, I will give the page URL of my page in this manner. Then I can create this segment. Now I'm creating a remarketing list specifically for the page URL where people come and check out my Mac laptops. And this particular segment will only collect IP addresses or pookies people visiting my page. And this will then be linked to a campaign with a re marketing ad. Now we have created the segment. This is the segment we have created guys which will start collecting IP addresses or cookies of users for the Mac page. If we go inside, we can see the details of it as well out here. Okay, now if I want the code of it, I can go to your data sources where I will find a Google ads tag. This is the Google ads tag which we need to paste at the back end, which will do the job for us. If we go to the details of it, we can go to the set up instructions and tag board. This is where you will get three different ways. Again, to paste the code. This is exactly same as the conversion tracking set up we had done in the previous videos which we saw here. If you go to install the tag yourself, you can do it yourself. Google will give you the code. This is the exact same code guise which we used in conversion tracking. If you have set up your conversion tracking and this code has already been pasted on your website, you don't have to repeat this process again. You just need to create the remarketing list, which we did, and link it to the campaign. If conversion tracking set up is not yet done, then this code needs to be pasted on our website. Once you have this code pasted on the website, all we have to do is link our remarketing list with the campaign which we build out. In this way, guys, we use the audience manager to create a remarketing list for our business. Which is then used for following people who come to our website and don't do business with us. I hope this makes sense and now you understand how to make use of the audience manager to build a remarketing list for us. Thank you so much guys for listening into this session and I will see you in the next video. 59. Remarketing Campaign Creation: Hi guys, welcome to this session. In this session, we're going to see how we can create a remarketing campaign inside the Google Ads platform. Once we log into our account, we can start building it out. Okay, as we saw in the previous videos, we have built a remarketing list already. Now what we're required to do is we can build a search campaign or a display campaign. Both can be created, and we just need to link that remarketing list with the campaigns which we built right now. Let's begin guys. We're going to start with a display campaign set up. First, we're going to create a new campaign. Now remarketing is mostly for sales. We can choose sales as the campaign objective. And we're going to create a display campaign. You can give your websites URL out here and then we can give it a name as well and build out the campaign. The process is going to be exactly same like a normal display campaign which we have been doing so far. You give your location targeting, you give your language targeting as well. In this manner, then you can give the budget for the campaign, how much you want to spend on the campaign on a per day basis, on an average. Then we can select the bidding also for the campaign and move to the targeting section. In the targeting section, we are going to add the particular remarketing list which we created. Let's see this. For that we can go to audience segments. We are going to go to Browse in the Browse option, if you see the fourth option is how they have interacted with your business. This is what is remarketing, right? People interact with our business, our websites. You choose that. You can choose website visitors here. If you remember in the last video, when we were creating the remarketing list, we chose website visitors there. When you select this, you will find the remarketing list which we created in the last video. This is what it shows here. You can just select it and move forward. So this is the linking which we have done now of the remarketing list which we created with this display campaign. Now the process is similar, which is we just need to go ahead and build out the ad for this campaign, which will follow those particular users. You can add your images in this particular manner. You can also add logos. You can add any videos for your business and then provide your headlines and text. In this particular manner, we can give the particular headlines. In this way, we can add the descriptions and create our ad. This is our display remarketing campaign, which is getting created wherein we are able to follow our users in the display network. Once they come to our website, they check out our products and don't purchase. Now if they go to any display network websites, we will be able to follow them with our display ads or image ads. This is a display remarketing in the same manner. Now you can also create a search campaign. The search remarketing campaign will follow our customers in the search network, which is a case wherein people come to our website, they check out our products and not purchase. After that, they might go to Google.com to search for the same product. That is where you follow them with a text at. Let's see that guys, You create a sales campaign. But this time our campaign type, because we want to create search remarketing. You can choose our website URL out here and give it a name and build out the campaign. You can choose your bidding and then choose your network. We only want to focus on the search network. You can choose your location targeting as well, and then choose your language targeting. Now if you see audience segments, this is where, again, you will get the option to link your remarketing list with this search campaign. The process is exactly same. You go to browse, you go to how they have interacted with your business. Now we're linking that same remarketing list with this search campaign. Once you do this, you can now move forward and finish the campaign creation. As per your requirement. You can build out the ad, give your keywords, add all the headlines to it, and create the text ad. This is becoming a search marketing campaign, which we are creating at this moment. I'm giving the average daily budget for the campaign. Out here, we can set up the campaign. Once the campaign is approved by Google, then the ads can go live in this manner. Guys, we can build out remarketing campaigns, which can be search remarketing or a display remarketing. And we can follow our users in the search and the disciplinate. I hope this makes sense and now you understand the complete process, how these campaigns can be built out. Thank you so much guys for listening into this session today. I will see you in the next video. 60. App Remarketing: Hi guys, welcome to this session. In this session, we're going to talk about app users, which we can also target in the remarketing section. With app users, what we can do is people who have downloaded our app, when they go to our app, they check out our products and services and don't purchase anything and leave our app. In such a case as well, we can follow them with our remarketing ads that becomes app users remarketing option. Let's see this guys, how we can make use of it. Once we are inside our account, we can go to the tools section. And in tools we can go to shared library in Audience Manager. In Audience Manager, we can create a remarketing list which is specifically for app users. Here we can give it a name in this particular manner, then we can link our app to this particular campaign. In order to do so, you'll have to first link your account with your Google Ads account, with your Google Play account, and then we can link our app over here. Once the app is linked, then we can create this remarketing list, which can then be linked with any search campaign or a display campaign to follow them with our search or display ads. This is how we can do app remarketing, which is basically following those users who have downloaded our apps, but then they don't do business through our apps. They don't buy or purchase products from our app. So in such a case, we can run a remarketing for them. I hope this makes sense and you now understand how app remarketing happens on Google Ads platform. Thank you so much guys for listening into this session today and I will see you in the next video. 61. Youtube Remarketing: Hi guys, welcome to this session. In this session, we're going to talk about Youtube remarketing. Youtube free marketing is a concept where, let's say we're also running a Youtube channel regarding our business, where we post a lot of video content about our business, our product and services. What we notice is that a lot of people come to our Youtube channel and watch our videos. However they don't go to our website later on to do business with us. In such a case, we can run Youtube free marketing campaign as well, where people who engage with our videos, we can follow them with our ads as well. O, here we build out a Youtube remarketing list in which we're going to collect the IP address users data of people who engage with our videos. And then we link this to our search or display campaigns where we can follow them with our ads. Let's see this guys, how we can create it. Once we are on our Google Ads platform, we can go to the tool section in shared library and go to Audience Manager. In the audience manager, we can create a new remarketing list for Youtube users, people who interact with our videos. Here we can go ahead and give it a name, let's say Youtube users. Then we can link our Youtube channel to this particular remarketing list in this particular way. And then we take the action. What exactly do we want to define as an action? Which can be people who are interacting with our videos as ads, or any particular videos as ads. We can do that also, or let's say they're just interacting, viewing our certain videos or any video. We can define different types of action over here and then follow them with our ads. This is becoming a video remarketing segment which we have created now, which can then be linked to any search campaign or a display campaign, and we can follow them out there. How it is going to look like is when we go to, let's say, any particular display campaign, let's say we're in the display campaign, and we go to the audiences section where we want to use this particular remarketing list. We can go to audiences, we can edit the audience, and we can add this particular audience out here. What will happen is, we will be able to fo follow these users with our display ads. We can show our ads to them here. We can go to brows, where we're going to look at how they have interacted with our business. And you're going to choose Youtube users over here. When you choose Youtube users, you will see the one which we created over here as well, which is Youtube specifically. Okay. This is the one which we created, 28. Now we have linked the Youtube remarketing list to this display campaign to follow these users with our display ads. This is how Youtube remarketing and work wherein you can follow customers who engage with your videos of your Youtube channel and you can show them your display ads related to your product and service, or it can be search ads as well. I hope this makes sense, and now you understand how Youtube remarketing works. Thank you so much guys for listening into this session today and I will see you in the next video. 62. Customer List: Hi guys, welcome to this session. In this session, we're going to see how we can make use of the customer list feature in remarketing, customer list is basically the customers data which we have got from our business, which we can also use for remarketing purposes. A lot of businesses who are e commerce business have a lot of their users data, like their e mail addresses, first name, last name. If you have that kind of information of your customers, we can use that as well. And we can upload it at the back end of Google ads to follow them with our remarketing ads. When people will be logged in with those E mail addresses on the Google network, we can target them with our ads. Let's see this guys, how we can make use of customer list. Once we are inside the Google Ads account, we can go to the tool section in Audience Manager. With this plus button, we can make use of Customer list feature. Now there are two options by which we can make use of this. One is we can connect a new data source. So there can be various platforms like Amazon, Redshift, Amazon S three, Google Bigquery. These are different platforms which you can link and get your data from here, that is one. The second option is you can upload your file manually, wherein Google will give you a particular spreadsheet, a template, a CSV file, in which a particular format will be given. In which you can upload the E mail addresses, phone numbers, and mailing address of your customers. Then you upload this sheet at the back end and we will link this to a search campaign or a display campaign to follow those users with our search or display ads. That is how customer list feature can be used guys, for re, marketing purposes. I hope this makes sense and you now understand how this feature can be utilized to show, adds to our own users. Thank you so much guys for listening into this session and I will see you in the next video. 63. Google Analytics Remarketing: Hi guys, welcome to this session. In this session, we're going to see how we can make use of the Google Analytics data to do remarketing on our users as well. Now you also have the option where you can link your remarketing list property, the Google Analytics property, to your Google ads. And you can get your users data from there, which you can use for remarketing purposes. Through this, you will be able to create a remarketing list of your Google Analytics users. Then we can link that to a search display campaigns to follow them with our ads. Let's see this case. So once we are logged into our account, we can go to the tool section in Audience Manager. Now with this plus button, we can go to Google Analytics. And we can go ahead and link our Google Analytics property out here. Once you link your Google Analytics property, you will be able to import the people or users from Google Analytics property and create a remarketing list of that. And then that remarketing list can be linked to a search or a display campaign to follow those users with search and display ads. This is how we can use analytics data as well. For remarketing guys, I hope this makes sense and you understand the plus point of using this. Also, thank you so much guys for listening into this session and I will see you in the next video. 64. Lead Form Remarketing: Hi guys, welcome to this session. In this session, we're going to see how we can make use of the lead form segment featured in Remarketing. Lead form segment is going to be a feature wherein we can also remarket to people whose leads we have generated and collected, like we spoke about in lead form extensions, where we are able to collect the leads by creating that extension, we can make use of those lead forms as well here and we can create a remarketing list of that. This remarketing list will collect the data of all those people who fill up our lead for extensions. Okay, people who are filling up the form and submitting their details. That data is what we are going to use here. To do remarketing, we create this remarketing list which will collect all the leads data of users filling up the form. And we're going to link this remarketing list with a search or a display campaign to follow them with our ads. Let's see this guys how we can make use of this feature. Once we log into our Google Ads account, we can go to the tool section in the audience manager and we can create a new remarketing list which can be for lead form segment. When you select this, you can give it a name. Now Google will show you all the lead forms which we have created so far, which are used for extensions For the lead form extension, you can select any of these if you want to in this particular manner. Then you can go ahead and create this particular remarketing list. Once you create this remarketing list, this now can be linked to a specific search campaign or a display campaign, and you can follow these users with your search or display ads. That is how a lead form extension can be also used for remarketing and we can show our ads to them. I hope this makes sense and you understand how lead form segment works. Thank you so much guys for listening into this session today and I will see you in the next video. 65. Custom Combination: Hi guys, Welcome to this session. In this session, we're going to see how we can make use of the custom combination feature in remarketing. Custom combination is a feature by which you can combine multiple remarketing list as well and follow those users. This is a scenario wherein, let's say I'm into a business where selling two products, product A and product B. I have created two separate remarketing lists for them. One remarketing list is for people who are checking out my product A, and the other remarketing list is created out for product B. But then there can be a third, a user who might be checking out both the products for them. Also, I should have another remarketing list created. That is where custom combinations comes into picture, where you can combine existing remarketing lists for multiple touch points wherein people are checking out multiple products. You would like to create a dedicated remarketing list for that as well. Let's see this guys, how you can create this particular feature. Once we are inside the Google Ads account, we can go to the tool section in Audience Manager and we can go to custom combination. In custom combination, you can first give it a name, then we can create those combinations. Let's say I want to combine the website visitors, people who visit my website, and combine that with also people from customer list. This is the combination which we are creating with an function like this. This will be a remarketing list created for those people who come to my Mac section and also they fill up my form. Those will be the users I'm going to follow with for my remarketing campaigns. This will become a specific remarketing list which we have created now, and this can be linked with a search or a display campaign. Let's see this case. Once we go into any campaign, let's say we're doing it in a display campaign, we can go to the audiences section where we can combine this, we can edit that audience segment. We can go to the remarketing section for this, which is what we get as the fourth option, how people have interacted with our website. We can go through that option in that it will give us the custom combination options to select from. Once we get that option, we can go ahead and select it in this particular manner. Let's have a look at it. We can go to how they have interacted with our business. Now you can see custom combination. This is where you can select, it will reflect out here, and then you can select it over here and save it. In this way, guys, we are able to go ahead and make use of the custom combination feature which is available, which allows us to combine existing remarketing list and follow such users who check out multiple products on our website. I hope this makes sense and you understand how you can make use of this feature as well in your campaigns. Thank you so much guys for listening into this session today and I will see you in the next video. 66. Skippable Instream Ad Campaign Creation: Hi guys, welcome to this session. In this session, we're going to see how we can create a skippable stream ad campaign inside the Google ads platform. Once we log into our account guys, we can start building out this campaign from the campaign stab or from the overview page. We can build a new campaign from here. Ideally speaking, we can start it with a plus new campaign. The first thing which we will have to do is to select the campaign objective. Now a Skippable instream app can be used for sales leads, website traffic, or brand awareness purposes. You can choose any of these options. Let's say I'm doing it for lead generation. Then we can select our campaign type, which is going to be video. Now we can start building this out by giving all the details of the campaign. The start off with, we will have to provide the name of the campaign first. Then we can do our location targeting, which is standard like any other campaigns we have done so far. You can do various types of location targeting which can be at a country level. It can be at a city level or a state level. We can do a city as well. We can also do Pin code targeting if you want to do radius targeting. That is also possible out here. We can do all these location targetings in the campaign. And then we can choose our language in which language our customers speak. We can add that also. Then we can select our bidding strategy, since this is a leads generating campaign. So the bidding strategy can be maximize conversions, and then we can set the budget. Now since it's a VDO campaign, Google allows you to set up budget in two different ways. One is a daily budget, which is the average amount of money which you're willing to spend on this campaign on a per day basis. And the other one is campaign total budget, which is a lifetime budget. It's the lump sum money which you allocate to this campaign to be utilized for. You can choose any one of these options. Let's say we are doing campaign total budget. We can specify the total budget assigned to this campaign. Then we can define our start and end date. We can give our start and end date in this particular manner. Then we move into the ad group level, where we can name the ad group in the ad group level. Now we can give our audience targeting. We can do our audience targeting switch is same like what we had seen in display campaign. We can create a new audience and we can give it a name as well. We can add different types of audience targeting over here, which can be affinity in market life events. All those options are available in market audiences life events. We can select detailed demographics as well. Okay? Okay. Which can be done as well. Then we can also do affinity audiences also. Okay. Apart from this, we can also do demographic targeting, where we can do demographics based on age, gender, parental status, household income. Once you give your audience targeting, then we can save it. We are moving to the ad creation part, where we can attach our video ad first in order to run a video campaign. Guys, this is a mandatory requirement that the video ad which we have created needs to be uploaded on our Youtube account, so that we get a Youtube URL of it that can be attached here to create the ad. Here, you're going to provide the Youtube URL of your video, of your product and you will attach it, I'm assuming a particular video as our ad. For now, this is how you can just attach your video and make it an ad. We can give the rest of the details like final val, the landing page, which we can provide. Then we can also give a call to action by now shop now we can provide that. We can give headlines in this manner. We can write our headlines and descriptions. Now the ad is ready, okay. We can see how the ad is going to look like on a mobile device, on desktop, and on TV as well. This is how the ad is going to come up on Youtube, and outside Youtube, it is going to appear in this manner. Once the ad is built out, then we can move and we can create the campaign. This is a skippable stream ad campaign, which is getting created. Now the campaign will go for a checking. Google will check our ad. You can see this is our campaign with one ad group, which has one ad, which is under review. The ad is going to be remaining under review for one business day. Once Google approves our ad, only then the campaign can go live. I hope this makes sense, And now you understand how a skippable instream ad campaign gets created on the Google ads platform. Thank you so much guys for listening into this session today and I will see you in the next week. 67. In-Feed Ad Campaign Creation: Hi guys, welcome to this session. In this session, we're going to see how we can create the infeed ad campaign inside the Google Ads platform. Once we log into our account guys, we can go into the campaign and we can start building out this campaign specifically from the campaigns page. We can create a new campaign altogether. We can start with the selection of campaign objective. Now in order to create a feed ad, we would need to select the particular campaign objective as awareness and consideration in which we are able to build this out. We can choose that and we can choose the campaign type to be video. Now for this specifically what we're looking at is video views because that will help us creator in Ed. We can choose the campaign subtype as video views and start building out this campaign. We can give all the details like the name of the campaign first. As you can see, the bidding strategy for this is going to be CPV cost per view. We're going to pay a cost for every view which we get on our video ad. Then we can set the budget, which can be a daily budget or a campaign total budget, or a lifetime budget. Which we can give in this manner. Then we can give the start date, end date of the campaign. Once we give the start date end date, then we can see the networks as well where the ads will appear. The ad is going to appear on Youtube and Google, which is on Youtube. Specifically Youtube videos, channels, Youtube home page and Youtube search results. Apart from that, it is going to appear on Google partner websites, which are video partners on the Google display. At then we can do our location targeting, all kinds of targeting, which can be country level, state level, city level, zip code, okay? Radius targeting, we can do out here. Once we do our location targeting, then we can add our language targeting as well. Language targeting, which we want to do. Then finally comes the ad group level creation, where we can name our ad group and provide our audience targeting. Out here as you can see, we will be able to do audience targeting and we can do Fontain targeting as well. We can do that here. Let's say we're adding some demographics. Let's say we are also adding some affinity audiences out here. Once you add your audiences, then we can go ahead and attach our video. Specifically, let's say this is our video which we are selecting at this moment. This ad will come in three different formats. You can see it will come in an feed video like this. It's going to come as an stream in this manner Also, it's going to come as a short video ad in this particular way. This is how the ad is going to come in, all the formats on mobile, laptop, and on TV. Once the ad has been added to the ad creation section, we can provide the rest of the details like our final U. And we can give a poll to action as well, and provide other headlines and descriptions. Once we provide all the headlines and descriptions, then the ad gets created completely, okay. And then finally, we can give the CPV bid as well at the end, the amount of money which we will be paying for every view, once we provide that, we can create this campaign. This campaign will now go for a checking. Once Google approves our ad, then this campaign can go live. This is going to be a in campaign which we have created in which we have an infeed ad running. This is going to be the ad which we can see. We can preview the ad as well. You can see this is how the ad is going to appear in infeed video as well. You can see it in this manner. If you want to make changes to the ad, you can do that later on. Also also, you can make changes to the audience targeting the content targeting which has added out here. I hope this makes sense, and now you understand how infeed ad campaign gets created inside the Google ads platform. Thank you so much guys for listening into this session today. I will see you in the next we. 68. Bumper Ad Campaign Creation: Hi guys, welcome to this session. In this session, we're going to see how we can create a bumper ad campaign inside the Google Ads account. Once we log into our account, as we can start building this campaign from the campaigns page, we can start building a new campaign. Now, bumper ad campaigns are primarily created only for branding purposes, awareness creation purposes. We're going to select the campaign objective as awareness and consideration where we can going to create a bumper ad for video. You can choose video over here. Now this is majorly for awareness creation. We are going to optimize this for Video Reach, where we're going to pay specifically for impressions out here. Now this is going to be a bumper ad which we're going to create, which is going to be Efficient Reach, which we are going to select out here. Once you select these options, we can start creating this campaign, starting off with the first thing, which is the name of the campaign, which then we can also choose multi format ads, which will help us to reach more unique users. If you want to, you can see the bidding strategy is CPMs per 1,000 impressions bidding. We can then set the budget of the campaign. We can give a daily budget or a campaign total budget out here. Then we can give a start date, end date of the campaign. Once we provide that, we can see where all the app is going to appear on the Google Network, which is going to be on Youtube and Google TV as well. Apart from that, it appears on Google partner websites, video partners on the Google Display network. Then we can do our location targeting. Location targeting can be of various types, which can be at country level, state level, city level. You can do radius targeting, you can also do Pin port targeting. All of that is possible. Then we can select our language targeting. Google provides us with various language options which we can select. Then finally comes the ad group names. We can give a name to your ad group. Then you can define your audiences or pontent targeting. Let's say we want to target these ads for Pontin targeting. We are going to choose some topics from here. In this manner, you can choose your topic targeting. Once we do this, then we finally come to the ad creation part. Now a bumper ad campaign, as you know, is a 6 seconds video ad, which we can create with it. Make sure the video ad you're going to attach over here is of 6 seconds or less. If you attach a video ad of more than 6 seconds, it will end up creating a different ad type altogether. Okay, we have to select a 6 seconds video and attach it over here. I'm just going to choose one option in this manner. We can see now this is going to be a bumper ad which we are going to create out here. We can provide the final URL as well. We can also give a call to action and provide our headlines in this particular manner. We can also give some description. This is how the whole ad gets created. And you can see how the ad is going to look like on mobile, desktop and on TV as well once the ad is built out. The last thing which we do is we provide the CPM bid, which we want to pay for this campaign, and we can create the campaign. This will now go for a checking. Once it is approved by Google, then the campaign can go live. You can see this is our bumper ad campaign which were created now. Okay. And once it is approved, a can run on the Google Display Network. On video network as well. I hope this makes sense, and now you understand how we can create a bumper ad campaign on the Google Ads platform. Thank you so much guys for listening into this session, and I will see you in the next video. 69. 15 Secs Non-Skippable Ad Campaign Creation: Hi guys, welcome to this session. In this session, we're going to see how we can create a 15 seconds non slippable ad campaign on the Google Ads platform. Once we log into our account guys, we can start building out this campaign from the campaigns page 15 seconds. Non stoppable campaign is used for branding and awareness creation. We're going to choose brand awareness and consideration out here and we're going to create a video campaign. Now in this case, since this is for branding and awareness, we are going to pay for video reach in impressions. In this, we're going to select the second option, which is Nonpal Reach, which is going to help us create a 15 seconds non stoppable instrument. This option we will have to select, then we can move forward to create the campaign. We can start with the campaign name, which we can give out. Here you can see the bidding strategy has become CPM bidding. Post 1,000 impressions. We can give our lifetime budget or campaign total budget out here. We also get the option for a daily budget. Then we can schedule the campaign. We can give the start date en date. You can also see the networks where the ad is going to appear. The ad is going to appear on Youtube, Google TV, and also on video partners on the Google Display network. Other than this, we can also set our location targeting, which can be of various types. You can do a country level targeting state level, city level, Ppt level, and radius targeting as well out here. Other than that, we can also give our language targeting here, then we can name the Ad Brook in this particular manner, in the Ad Brook. Then we can do our audience targeting and content targeting. Let's say we are doing some audience targeting which is going to be around detailed demographics. Once you do your audience targeting, then we can finally attach the ad over here. So we can attach the ad like this. This is going to be a non skippable in stream ad, as you can see, 15 seconds. And we can provide all the other details like the final real, the landing page. We can also give a call to action by now button over here and provide a headline as well. Once we provide this, then finally we can give us CPM, bid for this as well and create the campaign. This is going to be a 15 seconds non stippable ad campaign which is used for branding and awareness creation. As you can see, we have build out this campaign with one ad Brook, and it has one ad in it which has gone under review. Google will take one business day to check our ads, and once the ad is approved, then it can go live. After the campaign goes live, you can also make changes to the campaign. You can change the audience targeting content targeting. You can also add new ad creatives to the campaign as well. All those modifications will be possible. I hope this makes sense and now you understand how to create a 15 seconds non strippable in stream at campaign. Thank you so much guys for listening into this session and I will see you in the next week. 70. Ad Sequence Campaign Creation: Hi guys, welcome to this session. In this session, we're going to talk about the ad sequence campaign, which we can create inside the Google ads account. In an ad sequence campaign, we are able to put multiple different video ad formats in a sequence and show it to the same user. You can create a sequence of two ads, three ads or four ads over here. And those can be shown one after the other to the same user in a video campaign. Let's have a look at this, guys, how we can build this out. Once we are inside our Google Ads platform, we can create a new campaign altogether. Now this campaign is primarily created for awareness and consideration purposes. We're going to choose that option now. We're going to create a video campaign wherein we're going to use the ad sequence campaign, specifically speaking. And we can start building this out. Now in order to create this, this is going to be a straightforward video campaign creation where we can give the name of the campaign first. And you can see the bid strategy is CPM, which is cost 1,000 impressions. We can also give the campaign total budget or a daily budget for this campaign. Then you can schedule the campaign and give the start and end date of the campaign. You can see the network as well where the ad is going to appear, which is going to be on Youtube and on Google Video partners on the Google spent. Other than this, we can also give our location targeting, which we have done, and our language targeting as well. Then we can give our audience targeting. You don't get the content targeting option out here. We can do audience targeting like epinity in market detailed demographics. All that option is given to us once we do our audience targeting. Now comes the sequence creation process. These are the various types of sequence which we can create. Custom sequence is going to be a case wherein you create the sequence yourself. You upload the videos and you decide which ad will go first and which one will go next. Automatic sequences where you upload at least two videos and Google decides the sequence, Introduce and reinforce is a case where we upload two videos, starting with the first video to be a long ad and the second video to be a short one. The prompt and inspire is going to be two videos, again, starting with a short ad followed by a long ad. Attract and direct are going to be three videos starting with a short one. The middle one is going to be a longer one, and the last one is a short video ad. Then you have Engage and differentiate, where you can have four short video ads put together, one after the other. You can choose the sequence from here, which one you want to go ahead with. Let's say we're doing attract and direct. Now, in a step process, step by step process, you can start uploading your video ads. In the step one, you can put a short video now in order to create this ad sequence campaign. Another step which you would need to take is you will have to link your Youtube channel to your Google ads. Then you can create this ad sequence campaign. Since you can see here that Google will only take videos which are coming from your linked channel. Once this is done, then you can search for your video ads here and attach them. I'm just going to take some videos from my channel in this manner. And we can give the website URL out here. A call to action. Also we can give, this is going to be the first video ad in the sequence. And similarly, we're going to repeat the process for the other two steps. In this way, you also have the option to choose the video ad format which you want to have. You can make a mixture of different video ad formats Between scripable instream bumper ad or a non scripable in stream. You can create various combinations here and use them. Now you can see the sequence is created and now you can create this campaign. Once you publish this campaign, this campaign is now going to go for a checking. Once Google approves your ads, then this campaign can go live. This campaign is primarily used for branding and awareness creation, where we run such ads and we try to make people aware about our brand, our product and service by showing multiple ads in a sequence. I hope this makes sense and now you understand the whole process, how we can create add sequence campaigns inside the Google Ads platform. Thank you so much, kays, for listening into this session today and I will see you in the next video. 71. Target Frequency Campaign Creation: Hi guys, welcome to this session. In this session, we're going to see how we can create a target frequency campaign inside the Google ads account. Target frequency campaign are going to be ones in the VDO campaign section where we can run these ads. When we want to show ads to the same user multiple times, you can give a targeted frequency, which is the number of times you want to show your ad to the same in this campaign and run that for that objective. Let's see this guys, how you can build this out in the Google ads platform. Once we are inside the account, we can start building out a new campaign. Now this is going to be, again, for awareness and consideration where we can build a video campaign. Now it will be for video reach, where we will be doing a target frequency campaign. This will help us to reach the same user multiple times. We can set the frequency how many times you want to reach the same user. And we create this campaign. Now you can start creating the campaign by giving all the campaign details, like the name of the campaign. First. Here you set the target frequency. You can give a weekly target in this particular manner. Let's say I want to show the at four times in the week to the same user. We can do that. The bidding strategy remains CPM post 1,000 impressions and you can give your campaign total budget. Here you can also set the scheduling, the start date, end date of the campaign. Out here we can see the networks. The ad is going to appear on Youtube and then on Google Partners, on video partner websites on the Google Display network. We also can set the location targeting out here, like we have been doing in the other campaigns. Similarly, we can add our language targeting also. After which we come to the ad group level where we can name the ad group and give our audience targeting, demographic targeting, which we can set out here. In this way we can do our demographic targeting. Let's say we're also doing affinity audiences. We can select those also. This way we do our audience targeting. Then finally, we can upload the ad of our product. Over here, we can create a skippable instream ad, or a bumper ad, or a non skippable ad. Over here, let's say we're doing a skippable instream ad. We can give the other details like the landing page URL and Call to Action button as well. We can also provide the headline. Lastly, we can give the bid amount, the CPM bid amount, which we can provide. This is how the ad is going to look like on a mobile device, desktop, and on TV. Once the ad is created, then we can create this campaign. This is going to be a target frequency campaign which we have created with a specific target of showing our ad four times every week. That's the objective of this campaign with which it will run. I hope this makes sense and you understand now the complete process of how to build this campaign out on the Google ads platform. Thank you so much guys for listening into this session and I will see you in the next video. 72. Audio Ads Campaign Creation: Hi guys, welcome to this session. In this session, we're going to see how we can create audio ads campaign inside the Google ads account. Audio ads campaigns are the one where we can run audio ads in Youtube as well when people are listening to music on Youtube. This can help us to reach to a lot of users on Youtube as well. Let's have a look at this guys, how we can build this out. Once we are inside the platform, we can start building out a new campaign which can be for awareness and consideration where we are going to create a video campaign. Now this video campaign is going to be where you can reach these audiences who are listening to music on Youtube, specifically through audio based stands. We can start giving all the details of the campaign starting with the campaign name. Then you can see the bidding strategy for this is going to be CPM cost per 1,000 impressions. We can also give the campaign total budget here or a daily budget. Then you can give the start date, end date of the campaign. Other than this, we can also give networks which you can choose, Youtube and Google Network, where the ads are going to appear. We can also set the location targeting, where we want to show our ads geographically, which we can select here. Other than this, we also have language targeting, which we can decide. Google gives us various options of languages to select from. Then we can give the name of the ad group. Give our audience targeting or content targeting options. Let's say we're doing some tent targeting of key topics. In this manner, you can select your topics. Then finally, you attach your video ad. You attach your video ad in this particular manner. This is how it is going to be, where we can select it. So you can see this is an audio ad which is getting created out here. Then finally, you can give your landing page URL here in this manner and create the ad. This is how the ad is going to look like. The audio ad on mobile device, laptop, and on TV, an outside Youtube. This is how the ad is going to appear on other websites. Once you do that, then finally, you can give the CPM bid. How much bid you would like to pay for showing the ad every 1,000 times we create the campaign. This is going to be your audio ads campaign guys, which we can use to target our users who are listening to music or audio on Youtube specifically. I hope this makes sense and now you understand how to create an audio ad campaign in the Google Ads platform. Thank you so much guys for listening into this session today. I will see you in the next video. 73. Shopping Campaign Overview: Hi guys, welcome to this session. In this session, we're going to talk about shopping ads. Shopping ads are going to be another type of ad formats which we can create inside the Google ads account and you can run them. Shopping ads are going to be really useful when we're running a business, which is an e commerce business, where we sell various products. As these ads show up on Google Search, they come with an image of the product description, price, and the website name. They come on Google search. They can also come on Youtube as well, and on display as well. These ads turn out to be really effective if we are in a two or a B2c kind of business, e commerce business. Selling various products like Amazon Shopping. Campaigns have turned out to be one of the most successful campaign types for a lot of businesses because of this reason. Now we can see shopping ads in various formats. Let's have a look at it practically as well, how these ads will look like. When we go on Google and we do a search query, we will find ads appearing like this on the Google search page. This is what we mean by a shopping ad. As you can see, there is an image of the product description, price of the product, and the website name provided. Now this whole ad is clickable in nature. Wherever you might click, it will just take us to the product page. You can check out the product if you like the product. You can go ahead and do a at art as well and buy the product as well. This kind of an ad turns out to be very impactful when the objective is to make sales in the same manner. This ad format might not work for all kinds of businesses. For example, if it's a service based industry, or let's say it's a B2b business, then in those cases, shopping ads might not be useful. We need to be really thoughtful in thinking about this, whether this type of an ad format would work for our business or not. Now, in order to create a shopping campaign, there are some particular requirements which we need to fulfill in order to build a shopping campaign. The first thing which we need to have is a Google Merchant Center account. A Google merchant Center account is like an online inventory account in which we are going to first upload all our products, which we want to advertise through shopping campaigns. We go to their website, we sign up on their website and create an account. Once we have an account created on this website, we upload our product feeds here, product details which we want to advertise through shopping campaigns. Then we are going to link this account with our Google Ads account. That is when we are ready to build out a shopping campaign. This is going to be the process guys by which we are able to run shopping ads through the Google Ads platform. I hope this makes sense and now you understand the complete process, how we can build shopping campaigns and where does shopping ads appear on Google. Thank you so much guys for listening into this session and I will see you in the next week. 74. Merchant Center Account: Welcome to this session. In this session, we're going to see how we can set up the Google Merchant Center account and upload products in it. And then we can link this account with our Google ads to build out the shopping campaign. Let's have a look at this. What we can do is we can go to their website, which is the Google for Retail website. Now this is the Google Merchant Center account guys. This is where we will have to come and we'll have to sign up on this particular website and then we can upload the products. Let's see the sign up process guys, how we can sign up on this account. Once we come to this website, we can click on Sign Up for free. Then Google will ask us to provide our e mail ID password to create an account. Once we provide that, then the sign up process starts for this account where we have to give other details regarding our business, like where is the business based, what is the name of the store website, URL? We have to give our contact details as well. And then comes the terms and conditions which we can read through and agree, and then we move forward. The last part of this particular sign up process is verification and claiming, where Google wants to verify that you are the authorized owner of this website. For doing that, Google will give you certain steps to perform successfully, which is going to be TML file will be given to us which we can download and then we will have to upload that into our website. Then when we click on Verifying and Claim button, it should show as a green tick for us. Once it shows the green tick, then we can say that the account has been verified and activated. Then we can make use of the Google merchant center account to upload art products. Now what we're going to see guys is how we are going to upload products into this account. Let's sign into this account first. What we're going to do in this account is first we're going to upload products to sell, to advertise them on Google ads, and then we are going to look at the linking process. This is the overview page, the home page of Google Merchant Center. Now, in order to upload products, we can go to the product section on the left panel. And there are two ways of doing it. One is if you have a small number of products, you are a small business of 15, 20 products. You can upload those products one by one manually from here. Now when we upload products, Google will ask us some product details. Like product name, title of the product, description of the product, product ID number, condition of the product, availability of the product, price of the product, brand name of the product landing page of the product. All these are the things which Google will ask us to provide here. So this is one option where we can add our products one by one. The other option is feeds, which is a case if you are a big business with hundreds of products, you can upload all of them on a Google spreadsheet. Then we can upload that spreadsheet here. Let's have a look at this part. The first thing which you would have to do is you'll have to generate a empty Google spreadsheet. For which we have to give some basic information like target country, which we can provide. We can also go ahead and choose the language, give a name to the sheet. We can start creating the sheet. Google is now going to create the sheet for us. Once the spreadsheet is created, we will be able to access it and we can go to the sheet, and then we can fill in all the details here. We will be able to see the sheet specifically coming up. You can see now, so we can access the Google sheet here. These are the details which we will have to fill in in the sheet was. Let's have a look at this. What are these information which we have to provide? The first is ID. Id means product ID number. When we maintain a business where we sell products, we maintain a repository of a database of it and in which we have a particular repository of all the products. And with their product ID numbers. This can be a numeric alphanumeric number as per your business, something like this. Then we give a title, can be the name of the product which we are trying to sell here. Let's take an example for this. Let's say we are trying to sell this particular product, which is Apple Macbook 2020. Apple Macbook 2020. We can give a description of this product as well, which will come up in the ad. These are all the details which we have to fill in which will be used by Google to build our shopping ad. These are all the details you will have to provide at the backing. Let's say this is the description for now then is the link is landing page of your product. When people will click on the ad, they should reach the product page of your product. That link has to be given here. Let's take that. Let's say this is the product page which we are giving here. Then condition can be new, old, refurbished as per the condition of the product. If invention, then price of the product, you can give the price here in this particular manner. There is a specific format in which you will have to give all these details. Guys, for that, Google has provided this particular support article called Product Feeds, No specification which you can read, and they will tell you exactly how to fill each of these fields with examples. Go through the support article very carefully before filling up all the details. Then availability, whether this product in stock or is out of stock, pre order, we can give that availability status as well. Then we have to also give the image link. Image link is link of the image like in this case you can see there is an image of the product. We need the link of this image because that will be also needed to create this ad. You can get this image from your programmer who has designed your page. Ideally, this will be a dot jpg or a PNG file, something like this. When we go into the page, we can see that as well. This is how the image link is going to be, specifically speaking, which we can use out here. This PNG file which we are taking, and we can put it out here. These are all the mandatory requirements which we will have to provide because this is needed to create the ad. This need to be given on the sheet to build out the shopping advise. The remaining information is good to know, good to have information recommended if you can provide, that's very good. Let's have a look at that as well. G ten is going to be a global trade identification number. Usually when we start a business, we need to register our business with the government of the country. If you're doing a business which is in Apec Emia, North America markets, you will get a G ten number, which can be a 12 digit numerical number, which you have to provide. This is a global trade identification number. The MPN. Mpn is Manufacturer part number, or SKU number. If you deal with businesses where there are a lot of SKU products, then you can provide an MPN number, which is a manufacturer part number. Then comes the brand name. In this case, I'm taking the brand name as the last part is going to be a Google product category. Google product category is basically Google's own database where they have listed all the products around the world which get sold and categorized into subcategories as well. For all these products, they have assigned a particular random number. We have to access that database, we can search for our product and get the number assigned to our product. And which we can mention here. Let's have a look at this database first, and then we'll talk about why this is needed in order to access Google product category. You can search for it on Google and you will get a particular support article like this, which will give you the access to the Cel sheet or a plain text. Let's have a look at it. This is how the database sheet looks like. You can see the categorization done over here. If you look at the first column, the numbers are assigned. In the first column, you will have to come to this database and now you can search for the product. In our case, our product was laptop. You can look for laptop. No, laptop falls under computers, which falls under electronics, and the number assigned to it is 328. You take this number, go back to your sheet and put it out there. Like this for all the products which you want to advertise. In shopping ads, we can provide the Google product category number for it. Now, why are we doing this? Usually when shopping ads run, the search query happens. The search query straightaway comes to our Google spreadsheet here, it tries to find a match. Now when it tries to find a match, it goes by cell by cell to find a match over there. Now being a programming code, it's very difficult for it to find a match with this kind of information until it reaches the Google product category. The moment it reaches Google product category, it finds a proper match there because that is defined by Google itself. And that is why your ad gets quickly selected for the option. If we don't provide this information, sometimes it can happen that your ad is not selected for option and which can lead to low performance. You're not getting impressions or clicks and conversions. That is why it is always recommended that you provide the Google product category. This is going to be one item like this. Hundreds of items can be lined up in this manner in the sheet. Once you upload all the items in the sheet in this way, you can go back to your Google Merchant Center account and you can click on Fetch. Now, Fetch now means whatever data you have uploaded in the spreadsheet, you want it to reflect here in the account. You can click on that, and then the data will start reflecting out here. Let me show you some data which we already have in place. This is how the data will look like. You can see the image of the product, title of the product, ID, number, price of the product, condition of the product, availability of the product. All the details are filled in like this, Like this. Your data will get filled in over here. Okay, and we can upload our products in this manner. Once this is done, then comes the linking process to link this account to Google ads. We can go to this gear iten on the top right and go to Linked Accounts where we can go ahead and click on Link account and give our Google Ads account ID number. Once we give our Google adds account ID number, we can go ahead and send the linking request from here. Once we send the linking request, then we get into our Google ads to accept that request. Let's have a look at that as well. We can sign into our Google adds account here. So let's say we are sending a request to this account which is 603. We'll send a request to this account. Now we can go back to this account and go to the linked account section, which is in admin Linked accounts. Here we are going to specifically look at Google Merchant Center, because the request would have come from here, you can see one received. Let's go to Manage and Link. We'll see the request coming in over here. We can review it and then we can accept it. This is how we can go ahead and link both of these accounts. And then we can go ahead and create our shopping campaign. I hope this makes sense. And now you understand the whole idea of Google Merchant Center, how you can sign up on it and open an account and upload products to it and link it to Google ads. Thank you so much guys for listening into this session. I will see you in the next video. 75. Shopping Campaign Creation: Hi guys, welcome to this session. In this session, we're going to see how we can create the shopping campaign inside the Google Ads platform. Before we get into the campaign creation process, we just need to understand how the shopping campaign structure looks like. Let's have a look at this guy. A shopping campaign structure is going to be very different from our usual campaign structure in Google ads. Now a shopping campaign starts with a campaign creation, which we are going to do in the campaign. Then we create Adgroup. The adgroup then contains something we call as product group. This product group will have all the products and everything else. This is going to be the structure of a shopping campaign. Let's try to understand these new terms which we are seeing out here. The first is product group. As for Google, product group means it is a group of similar products put together when you have similar products and we can put them into a group or a cluster or a collection. That can be called as a product Group is a collection you can say, or cluster of similar products. Let's take an example to understand is better how this is going to work. Let's say I have a e commerce company where I sell various products. I'm into selling apparel, appliances, shoes, and let's say furniture in apparel. I'm selling men clothing, women clothing, kids clothing, casual clothing and formal clothing in appliances. I'm selling television, fridge, AC washing machine in shoes. Again, we are selling men's shoes, women's shoes, kids shoes, casual shoes, and formal shoes. In furniture, we are selling tables, chairs, cabinets, and wardrobes. This is my business. Now, as for this, if you look at it, can we say that apparel is like a product group, isn't it? It is a group of similar products put together in the same manner. We can say appliances is also a product group. Shoes is also a product group. And furniture as well is a product group. In Google ads, in shopping campaign. The bidding system works on product groups. You bid on different product groups based on their returns. We are able to bid separately differently for each product group as per the returns we get from them. Let's say in my business, the best selling product category is apparel. In such a case, I can bid high for the apparel shopping ads. Let's say I'm bidding five rupees per click for apparel. Similarly, let's say the second best is shoes, where I am bidding four rupees per click for shoes related shopping ads. Then my third west is furniture, where I'm paying three rupees per click for furniture, shopping ads for appliances, which is the last category. I'm paying two rupees per click for the appliances shopping Ds. What we are able to do is we're able to bid on the categories based on pure returns. The category which makes me more revenue, I'm bidding high for those particular ads. Whereas the category which does not make me too much revenue, I bid less so that we can save our money. This whole structuring you are doing inside the all product section. This is going to be the structure for all product. Then comes the other part. Let's say this is my business. Apart from this, I have a lot of miscellaneous products as well in my inventory which are low price ticket products, which do not impact my overall revenue. I can take all of them as well and put them under everything else you can also consider everything else is like a product group of miscellaneous items, low ticket items. And now you can bid on them as well and advertise them. Let's say we're bidding one rupee per click on them. This is going to be the structure of our shopping campaign, where we build a campaign. We can have an ad group which can have multiple product groups. Each product group will be split into all products and everything else. So let's take an example in our mind before we get into the practical to see how we can create it, let's assume we have a sheet of products, 100 products coming from 20 brands which we want to build a shopping campaign for. Okay, now we can build a structure around that. We can go ahead and since the sheet is linked to our shopping campaign, to our Google Ads account, you will be able to filter the sheet through the campaign. There are ways by which we will be able to subdivide or filter our Google spreadsheet through the shopping campaign. Let's have a look at this, guys. Once we are inside our account, we can start building the shopping campaign. A shopping campaign is usually going to be a sales campaign. We select sales and we're going to select shopping. Now, a shopping campaign would require your merchant center account to be linked. Make sure the merchant center account is linked. Otherwise, we cannot move forward. Once these are linked, we can create a standard shopping campaign. We start the process by giving a name to the campaign first, and then we can give the other details. Like I want to do a bidding myself. I'm choosing manual CPC. Then we can give a budget for the campaign. We also can choose the network. We are choosing Search Network and Google Search Partners where we want to show our shopping ads. Then we can select our location targeting, where these ads will run geographically. We can also decide the start date, end date of this campaign. Then we can give a name to our ad group in this campaign and give a default bid, which will be applied on the product groups after this. On this page, we have just built out a campaign with one ad group in it. Once you create this, it will take us into the product groups. You can see now we are in the product group section where we can see all products. And now you can create the structure. Going back to the example with 100 products and 20 brands, let's say I want to filter that whole sheet by brand. To do so, you can click on this plus button, which says Add Subdivision. You can subdivide all products by brand. When you do that, we can see that there are two brands right now, Apple and Ma. Apple has four products, Roma has one product. We can select both of them. The moment you select them and you save them, they will become a product and you can bid on them separately. Now, since Apple has high demand, I want to bid $1 on those Apple products. Whereas for Roma, I would like to reduce this bid to, let's say, $0.50 Now again, I'm thinking that I want to check which all products are there in Apple before bidding $1 for all. Because there are some products which are, some are new as well. I want to check that first. What I can do is I can subdivide Apple again. This time I want to subdivide Apple by condition so that I know which are the new products and which are the old products. When I do that, I get to see that there are three new products and one refurbished product when I select them and I save them. Now they become a product group. Since they become a product group, I can bid on them separately. Now, new products means they are high in demand. I want to stay with $1 But a refurbished product, which is a defective product, has less demand. I would like to bid less for that. This way I can customize my bid. Now, another level of bidding, which we can do in new, there are three products. These are three products were not launched on the same day, they were launched in three different months. Let's say first product was launched in January, 2, was launched in June, and the third one was launched in December. I want to see that split as well. I can now further subdivide new by product ID or item ID. Now I can see the actual products which I can now add and they become a product group. Since they now become a product group, I can bid separately on them. Let's say 1234 was launched in January. It's been a year, so I want to reduce their bid. 4567 was launched in July. I want to bid a little higher than the first. 18932 is the latest product, very high demand. A lot of people are searching for it. I want to win those auctions, so I want to stay with $1. This is how you will have to structure out your shopping campaign. Now, I have done for two, I've done it for only one brand. I have to do it for the other one as well. Similarly, if you have multiple brands, you'll have to do it one at a time. We can't do this at bulk for all the brands in one go. That is why shopping campaign maintenance can be a little tricky, time consuming, and tedious job. Apart from this, in the shopping campaign, you can optimize it as well by adding some negative keywords. Negative keywords will really help to control the spend of the campaign. You can get a better CPA. Also, your CPR improves. There are a lot of benefits of adding negative keywords, so you can add them out here in this particular manner. In addition to this, you can also add audience targeting in the shopping campaign. So you can go to audiences. Google will give you various options in audience targeting, which you can do out. Here we will get the standard options like detailed demographic targeting, affinity audiences in market audiences we can target. You can also add remarketing to this. Various audience targeting will be available. Apart from that, in content targeting, you can do content exclusions as well, which is possible. This is how our shopping campaign gets created. We don't need to create the ads over here, since the ads will automatically get created from the spreadsheet we had provided in our merchant center, a town. Google will take all the details from there, put them all together, and build out the ad for us. I hope this makes sense. Now you understand how shopping campaigns get built in the Google ads platform. Thank you so much guys for listening into this session. I will see you in the next. Do 76. Performance Max Campaign Creation: Hi guys, Welcome to this session. In this session, we're going to talk about the Performance Max campaigns, which we can create inside the Google as platform. Performance Max is a new type of a campaign which Google launched in 2022, Which was primarily created to run ads across the Google ads inventory. Here with this campaign type, you will be able to run a lot of ads across various inventory. Which is going to save your time and help you drive your goals. The benefit of this particular campaign type is how it works, is it is going to run across, you can define your campaign goals. Location targeting will be done over here. You will be able to do audience targeting. The ads will run across various Google networks, wherein you will be able to attach your Google merchant center to this so that you can run shopping ads. Dynamic ads can also be run over here, and we can make use of business data feeds also. So here in this type, in this campaign, you will be creating assets. You will be creating ads which can include text, images, videos. All those can be put in together and Google's algorithm will mix and match all of them to create various At creatives. Also here we can do all types of audience targeting which would be available. Which is like we can do affinity in market life events, detail demographics, remarketing audiences, custom audiences you will be able to create out here. You can also do regional location based, geographical targeting as well out here. The best benefit of performance max campaign is it is going to run across all these channels, which can be Youtube search, display, discover, mail and maps. One single campaign which can run across all these networks and it is going to show your ads to all of them. In such a case, your reach increases. The number of people you are showing your ads to also increases. So you will be getting higher number of clicks, impressions conversions through this campaign versus any other campaign, which is there on the Google Ads platform. Let's have a look at this guys, how we can create this campaign in our Google As platform. Once we log into our account, we can start creating this campaign. The first thing which we're going to do is we can select the campaign objective. Now since this is a performance max campaign, you can run this for sales leads, website traffic, various business objectives which you can choose from in this particular manner. Now you can choose Performance Max out here. We can give it a name as well in this particular way and start building it up. Now it is going to be a very straightforward campaign type where we give all the details one by one. The bidding strategies available for this campaign is going to be only conversions and conversion value. We can only use them for generating leads or sales. You can see the two options which we get over here. So you can choose maximize conversions or you can choose max conversion value. For this, you also have an option to use the Customer Acquisition settings, which is helping you to acquire new customers. This particular setting will try to bid higher for new customers acquisition. We can do that also. Then comes your other settings of the campaign, which is going to be location targeting, which is standard settings, which we have seen in other campaigns as well. Apart from that language settings, which we can do out here in this manner, Google will also automatically create some assets if you allow them to. These are also their final URL as well can be used. Here we get a setting which is called final URL expansion, where in Google's algorithm can see which can be the best URL from your website and it will try to drive traffic to that particular URL. You would not need to provide your landing page or final URL manual. Those options are also there. If you want to select those, you can select them. Other than that, we have all the other settings which is Ad scheduling. You can give a start date date to the campaign. These details, you can also fill it in out here. Once you give all this information, then comes Asset Group or Ad Brook in this campaign, which we can name. Then we create the assets. Assets are going to be the different parts of the ad which we have to upload here. And the Google algorithm will mix and match all of them to create various kinds of ads. The first thing which we provide here is going to be our display, our final. Then, if you want to add any extensions like Paul extensions, you can do that as well. You can add some images which will be used in the ad creative in this particular way. Apart from that, you can also provide logos of your business. Up to five logos which you can add over here. Any videos of your business which you may have, which you like to use in the advertisement, you can give. That also then comes the headlines where we are going to write the headlines for our business. The more headlines you can provide, the better it is. Also you can give long headlines. You can give descriptions as well. The more information you can provide, the better it is going to be. Because that will help to show different kinds of information to our customers and it increases the probability of people clicking on our ads. You can see in the preview, these are all the places where the ads are going to appear, like on Youtube in this manner mail which is going to be the promotion Stab or Gmail. Okay, well, this is how the ad is going to appear. Then on display as an image ad, the ad can appear. Then there is Discover, which is Google Discover, Google News articles. There, the ad can appear in this manner. These are all the networks or channels where the ad is going to appear. Then finally, you can give a call to action. You can say by now or any other information which we want to give, we can now as well as well then come signal signals are going to be keywords or words or phrases which describes your product and services, which you can mention here. You can add up to 25 keywords out here, which helps the Google algorithm to target relevant customers. We can add those over here. In this manner, we are going to add the keywords. Once you provide your keywords, then we can do our audience targeting, which is called audience signals over here, so we can add our audiences. The first is your data, which is remarketing. If you have any remarketing audience with you, okay, which you're already using a remarketing list which you have created and you're collecting users data there. You can link it over here if you want to. The other options are the other audience targeting, which we get with Google, which is here, which we can get in market audiences, you can select, we can do live events as well. You also have detailed demographics, which we can choose out here in this manner, and then affinity also, which we can select. We see I've done all the types of audience targeting, plus we can do demographic targeting as well, which can be around gender, age, parental status, household income, all those things can be selected. Once you give all this information, then our audience targeting is done. And then what we're left with is only the budget part where we can set our budget. Once you give your budget, then we are coming to the last part, which is the campaign review page, where Google, you can just review the campaign once and check everything is fine or not. If everything looks fine, we can publish the campaign. Publishing the campaign means this campaign is now going to go under review, wherein Google will check our ads. Once our ads are approved by Google, then this campaign can go live. You can see this is our campaign we have created with one Asset Brook. This is our asset group which we have created which has all the assets. You can edit the assets and add images as well. These are the keywords which we've added or search themes we have added, and audience signals. If you want to edit them, you can do that. If you want to create more asset groups for different products, you can do it from here. In addition to this, Google also allows you to add negative keywords to performance, but that is only possible at a account level. You can go to account settings over there, you can add these negative keywords which can be applied to your performance max campaigns. You can see negative keywords here, and we can add negative keywords from here, which will apply to performance max campaigns. Also, I hope this makes sense and now you understand how performance max campaigns gets created. Thank you so much guys for listening into this session. I will see you in the next video. 77. Universal App Campaign Creation: Hi guys, welcome to this session. In this session, we're going to see how we can create a universal app campaign inside the Google Apps platform. Universal app campaign, or app promotion campaign, is a type with the help of which you can promote your mobile apps. If you have a mobile app of your business, and you would want people to download your app and start using it and do business with you. In such a case, we can use this campaign to advertise it. With the help of this campaign, we advertise the mobile app and we try to entice people to click on our ads. And when they do so, they are taken to the Google Play store or IOS app store and they can install the app from there. So the sole purpose of this campaign is to drive app downloads for our business. Let's see, this guides on the platform, how we can create it. Once we log into our account, we can create a new campaign altogether, which can be for app promotion. Here we can use app promotion as the campaign objective. We're going to create an app campaign which is going to be used for app installs. Now you can select your mobile app from the platform where you have registered it, which can be Android or IOS, let's say it is Android. You can now search for the app by typing the name of the app in this manner. And then we can start building out the campaign. You can give it a name as well to the campaign. Then we start filling in the details. This campaign is going to be an automated campaign where the audience targeting is done by the Google algorithm. Google Algorithm will decide where to show your ads across the Google network so that people see it and people click on it and download your app. We will not be able to do any type of audience or content targeting out here once you select the app. Now the first thing which we're going to do is we can give our location targeting out here. And same manner we can do our language targeting as well. Once we provide all this information, then we can go next. As you can see over here now, we can give our average daily budget for the Campbell. The next part is going to be the bidding part where we can give the bid strategy. Now usually for such a campaign, the bidding strategy can be a CPA bidding, prosper conversion bidding, wherein we use a target CPA bidding for it, ideally speaking, which helps to generate downloads or conversions at a decent cost. Here we can choose the bidding strategy, we can do a target CPA bidding, and we can give our post per install amount. Once we set our bidding strategy, then we come to the ad creation part where we can build the add out by giving all the details. In this manner, we can start giving our headlines and descriptions as well. We can also attach images if you may have, which we can use. Apart from that, if you have any video also or any estML file, which we can upload out here, you can see the ad is going to appear across display. It's going to appear on Youtube as well, Google Discover and on Google Play Store. That is why it is called a universal app campaign because it appears across the Google universe in this particular manner. Once the ad is built out, then we come to the review part of the campaign, where we can check the campaign details. If everything looks fine and if everything looks fine, then we can publish the campaign. Publishing the campaign means this will go for a checking. Google will check our ads. And once the ads are approved, then the campaign can go live. You can see this is our campaign with one ad group. And the ad which we have created out here, which is under review, once this is approved by Google, the campaign can start running and we can drive app downloads through this campaign. I hope this makes sense and now you understand how we can create app promotion campaign inside the Google Ads platform. Thank you so much guys for listening into this session. I will see you in the next video. 78. Smart Campaign Creation: Hi guys, welcome to this session. In this session, we're going to talk about smart campaigns. Smart campaigns is another type of a campaign which we will be able to create inside the Google ads platform. These are going to be automated campaign in which most of the information is automated. Like we just need to provide few details in the campaign and we can build out the campaign really fast. This type of a campaign is created for users who find Google ads to be too complicated and advanced. And would like to use Google Ads platform though, for running their businesses, to advertise their business in a smart campaign. We just need to, we need to create our ads, give our daily budget location targeting, we give certain keywords, and we are able to quickly set up the campaign and run it. Let's have a look at this guys, practically how you can set up a smart campaign on the Google Ads platform. Once we are inside our Google Ads account, we can start creating a new campaign out here. Now in order to create a smart campaign, we have to select the campaign as without a campaign goal guidance. This gives us an option to choose smart campaign here. Now we can use this particular campaign type and start building out the campaign. The first thing which it will ask you is your business name. You can give your business name in this particular manner. Then it will ask you to provide your website. Once you provide your website, it is going to scan your website to understand what your website's content is all about. Then based on that, it's going to ask your advertising goal. What exactly do you want people to do? You can mention that Google gives you four options. Getting more polls, or website sales or leads. Or you want people to visit your physical location. Or you want more views and engagement. Let's say we are saying that we're looking for more websites, sales and leads. We can choose that. Now we move forward, wherein it will automatically pick content from our website and create the ad for us with three headlines and two descriptions. If you want to add more headlines, you can add it from here, or else you can also add descriptions as well. If you want to modify this, you can also modify the headlines and descriptions this way very quickly. Automatically, ads are also created by the algorithm. If you want to use a phone number on the ad, then you can provide a call button number as well out here once you create the ad here. The next part is going to be the keyword theme, where you have to provide certain keywords here one after the other. You can provide some keywords over here in this manner. Once you give your keyword themes, then we can set up our location targeting. You can add the location over here in this way. And then finally comes the budget where you give a daily average budget for this campaign, which you would like to use. Google will give you some recommended budget. You can select from that, or you can enter your own budget as for your requirement. Now you can review the campaign which you have created over here. You can make changes to the text locations, keyword themes, budget if you want to. If everything looks fine, you can move forward. We can move forward. And now it's going to look at the Google tag set up as well. If you want to set up the Google tag so that it can track your conversions, you can do it here or else you can skip it for the time being as well and do it later. That option will also be given to you. Then your smart campaign gets created in this particular manner. And then you can run this campaign specifically for showing your ads across the Google search, Google Maps as well. You can see this is the campaign which we have created now wherein the location targeting budget is being set over here. Okay. And this will be the smart campaign which will start running. And we will be able to see data over here which will show us impressions, clicks, conversions, data showing up in this particular section. I hope this makes sense. You understand now how smart campaign can be created on the Google Apps platform. Thank you so much guys, for listening into this session today and I will see you in the next week. 79. Demand Gen Campaign Creation: Hi guys, Welcome to this session. In this session, we're going to talk about the demand and campaigns which we can create inside the Google ads account. Demands and campaigns are a new type of campaign, which recently Google launched, which you can use to run ads across Youtube, Youtube shots, Google, Discover, and mail. These are going to be really visually appealing ads, which we can create now, which are in multiple formatted ads. And these can run image ads which can run across all these platforms. The plus point is, since these platforms get a lot of traffic on a regular basis, you will be able to reach out to a huge number of customers through this particular campaign. Let's see this guys, how we can create this campaign on our Google ad platform. Once we log into our account, we can start building out a new campaign out here. And we can select a campaign objective for this particular campaign creation. Let's say we are looking at sales, then we can select our campaign type. This time it is going to be demand en campaign. We can start building out this campaign. In this, we have to give all the details, starting off with the first campaign name, which we can provide. Then you can choose your campaign goals. The campaign goals can be conversions, clicks, or conversion value as for your business requirement. Then if you're choosing conversions, you also have an option to set a target CPA if you want to do that. Other than that, we can also give a daily budget for this campaign in this manner, and we can give a start date, end date to the campaign as well. Also we have the other settings, language location, and language settings can also be done in this particular case. Specifically, Google has given you the option wherein you can set location and language settings a set at an ad group level as well. If you want to, you can switch this on and you can decide if you switch it on, then this is going to be only at a campaign level. However, by default, they are giving location and language settings at ad group level. As for your business requirement, you can decide at what level you want to set your language and location targeting. Let's say we are not setting it up at a campaign level here, we will do it at an ad group level. We can move forward with the rest of the details which we can fill in out here like device targeting if you want to do, or ad scheduling we can do out here. Once you provide all this information, then we can go to the ad, we can name the ad group. Do our location targeting. As you can see now it's coming at an adbroup level. We can do our location targeting for this ad group. We can also do the language targeting in this manner. Then we can also add the audiences. We can add all types of audience targeting will be available for this campaign. We can do affinity audiences. Custom audiences which we can attach over here. We can create custom audiences. All that will be possible. Let's have a look at this. We have custom audiences you can create from here. Or if you have any custom audiences already created, you can attach them like this. Your data is going to be remarketing audience. If you have any remarketing audience which you have been using in the past or you want to start new with this campaign, you can do that as well. Lookalike audience is also another audience type which Google brought back for demand. And campaigns wherein you can also have a segment created based on your custom segments. Whichever custom audiences people who have earlier reached out to your remarketing audience, similar to your remarketing audience, we can have a look alike segment also created out here, based on which are the types of audiences you want to target. Over here, you can choose that and we can create a lookalike audience. Other than this, we have the other audience targeting options as well, like in market audience life events, detailed demographics and affinity audiences we can target out here. And lastly, demographics option is also there where we can do a gender parental status, household income targeting. These are all the audience targeting options which we get in a demand gen campaign. Once you fill this up, then we are moving to the next segment, which is going to be the ad creation part. Here Google gives you three options. Single image ad, it's just going to be a single image displayed. A video ad with a single video, and a carousal image ad, which can have multiple images in it. Let's say we're doing a Carousalmage ad. We can give a name to the ad and attach your card. Cards are basically the images which we can attach over here. We can add images in this manner. You can give it a name and give our URL and give a particular call to action as well. Like this, we can add images, multiple images. Okay, so we're adding more images out here as you can see. Let's add another third image. In this way you can fill in the details. The more information you are able to give, the better it is because that's going to help to show our ads in different manner all the time. Once you add that, you can also add a logo and give your text in this manner. And then finally, you can give the name of your business and provide your business UR website. You can see we have given that this is how our ad is getting created and as we spoke about it, this is how the ad is going to look like on Youtube, Google Discover, and on mail, on a mobile device, on desktop. This is how it is going to look like. Once the ads are built out, we can go to the review page just to check everything looks fine or not. If we want to make any changes to it, we can do that also looking at all the settings. If everything looks fine, then we can publish this campaign. Publishing the campaign would mean that this campaign will now go for a checking. This is our demand campaign which we have created, which has one ad group in it. As you can see, this one ad group will have one ad which we have created at this moment, which is under review. Once the ad is approved, which takes like one business day, then this campaign can go live. I hope this makes sense. You understand now what are demand campaigns? How you can build them on the Google Apps platform? Thank you so much guys for listening into this session today. I will see you in the next week. Thank you so much, guys. 80. Predefined Reports, Saved Reports, Dashboards: Hi guys, welcome to this session. In this session, we're going to see how we can make use of reports features inside the Google Ads platform. Reports really helps in analyzing the data which we get in our Google Ads accounts. Once we start running campaigns, we will see a lot of data in terms of clicks impressions, CTR, convergence data, which starts showing up in our account. Now it becomes very important for us to analyze this data to understand what's happening in our account. How campaigns are performing, what changes we need to do so that we can improve our campaigns performance. For doing so, a need is there of data analysis. We need to analyze our data properly to understand how and what is happening in our campaigns. And that is where reports comes into picture. With the help of Reports feature, you can download your data in different formats and then you can analyze them. Let's have a look at this guys, how we can make use of this feature on the Google Ads platform. Once we log in to our accounts, we can go to the report section under Insights and Reports, where we can see report editor. In report editor, we can see a lot of template gallery given by Google, which are like predefined reports created out here. You can select any of these reports and you can see the data they showcase. For example, a campaign performance report shows how campaigns are performing in our account. Which campaigns are doing well, which are not doing well. You can make changes to those reports as well. Similarly, there are other options as well, which is like you can create a report from scratch as well. If you want to build your own report customized as per your requirements, you can build it out out here by adding all the metrics which you want to see like this. A lot of customizations are also possible. Let's see one of the reports, how the data looks like. Let's say we're looking at a campaign performance report. This is how data will show up out here we can see the name of the campaign, campaign, state, and other details. Plus we can see the data as well in this particular manner, clicks impressions, CTR data, conversion data will show up. Now you can customize this data as well. You can remove certain columns which you don't want to see, you can add new columns. You can filter this data as well. Let's say I want to see data for certain campaigns and not all the campaigns in the account. So I can filter by campaign. I can filter by campaign, and I can select the campaign for which I want to see my data in this particular manner. Now only those campaigns appear in front of you. This way you can do so. The other options which you get here is you can remove certain columns and replace them with other columns as well. For doing that, you can click on this side arrow. Let's say I don't want to see a particular report which is out here. Which is related to, let's say I don't want to see a particular report which is impressions absolute top. I can remove this. In place of this, I want to add another report, let's say all conversions. My columns will be customized as per this. Now I can see all columns and the impression share column is not showing up in the report anymore. These customizations are also possible out here. Now we have seen these type of customizations. Now apart from this, you also have options wherein you can convert this data into graphical representations as well. A lot of times it happens that we need to share this data with our client. Explain to our client what's happening in the account. Okay, for those reasons, graphical representation makes more sense. We can convert this data as well into different graphs. Google gives you various options like we can see table graph. We can have a look at bar charts. Column charts, okay. We also have time series and pi and scatter. You can use that as well. You can select the type of chart you want, select your metrics which you want to show. In this way, the data can be showcased. This is happening with bar chart. Same way you can do a column chart. Similarly, we can also do pi like this. Now you can go ahead and download this and use it in your campaign, in your particular presentation. We can download this as well in different media for PNG format and then make use of it like this. We can build out and customize our reports. As for our requirement, let's say we're just saving it right now Over here. Once you create any report, that report get saved in the report section over here, saved reports, which you will find out here. Now, in addition to this, another feature with reports which you get is dashboards. Dashboards are basically where you can club multiple reports together and create one single dashboard. This dashboard will give a holistic idea or view of the complete account, telling the customer, the audience, what's happening in the overall account. You can Make a polage of reports over here. Put all the reports together in one place. Let's see this as well. You can build a dashboard from scratch and you can just plug in your reports one by one. We can come to Saved Reports, and here we can select our reports like this, Only from the saved reports you can select and you can plug it in also. In addition to this, you also have option to add a spore card. Now, spore cards are basically metrics. You can show certain metrics regarding your accounts performance which showcases what is the pero, what is the status of the account right now. You can do that as well by creating a spore card, let's say we're creating a spot card for account performance. You can name it like that. You can choose the time period, you can choose the metrics which you want to showcase. Let's say I want to show Flix data impressions, CTR cost, average CPC. Now I can use that. I can make use of the Spark line chart to use over here and create a spore card like this. Now a spore card is built out, this is for the overall account. Now let's say I want to build a similar spore card only for conversions. Data, I can do that as well. So I can say data. All the metrics which I will use will be related to conversions in this manner. We can use that and we can show our information like this. You can see how we can build out a complete dashboard, and now this dashboard can be saved. Also, you can go ahead and share this dashboard with your client so that they can have a look at it on a regular basis. You can schedule it as well. All that options are available. You can schedule it on a daily basis, weekly, monthly, weekdays, and first day of the month. You can put their e mail address as well and schedule. How it is going to help is it's going to get automated. Let's say on a weekly basis, we are doing it every Monday. Every Monday. Such a report will get created automatically and we'll get sent to this particular e mail address and your clients will report that on a regular basis you would not need to come back again every week to do this manually. This way we can automate the whole process as well. I hope this makes sense. And now you understand how reports can be used for data analysis, for building out reports, customizing it, and then making use of it in our account so that we can improve our accounts performance. Thank you so much guys, for listening into this session and I will see you in the next read. 81. Portfolio Bid Strategies: Hi guys, welcome to this session. In this session, we're going to talk about the Portfolio Bit Strategies. Portfolio Bit Strategies is a feature which we get inside the Google Ads platform where we can use this feature to use automated bidding strategy on multiple campaigns in one go. When we want to use one single bit strategy on multiple campaigns in the account, then we can make use of this feature. Sometimes it can happen that we want to focus on a specific objective, let's say revenue. For that, we want to run all the campaigns for revenue. In such a case, using target ROAS bidding strategy would be the right option. In such a case, what we can do is we can use portfolio bid strategy to use to apply target ROS on all the needed campaigns. And now from that, we can also see the overall impact of the bid strategy on the multiple campaigns we have applied it to. This particular section will give us a complete detailed report of how that bidding strategy is performing for all those campaigns. Let's see this guys, how you can use this feature on the platform once you log into your account. If you go to the tools section, you will have budgets and bidding at the bottom where you can find bid strategies. When you come to bid strategies here, you can apply portfolio bit strategies. From here, let's say we're doing Target ROS. You can give it a name. We can select the campaign on which we want to apply it in this manner. And then we can give the ROAs which we want to target for them, and then create this bit set. This is becoming the bid strategy which we've applied on multiple campaigns. And this is where we will get to see the report. Once it starts running on all the multiple campaigns, the data will start reflecting here and we will be able to understand whether the bidding strategy is working for all those campaigns or not. I hope this makes sense. You understand what is the use case of this feature on the Google Ads platform? Thank you so much guys for listening into this session and I will see you in the next video. 82. Shared Budgets: Hi guys, welcome to this session. In this session, we're going to see how we can make use of the shared budgets feature on the Google Ads platform. Shared budgets is going to be a feature which helps us to share budgets across multiple campaigns. If we get a certain budget to be used on our Google Ads account, we can use it across multiple campaigns by putting it in shared budgets. What is going to happen is this particular budget would be utilized on those selected campaigns, which we will add in this particular feature. Now what? The distribution of the budget will be uneven based on how the campaigns run. The money will get used from the shared budget section. Let's see this guys, how you can apply this on the platform. Once you're inside the Google Ads account, you can go to the tools section in shared library where you will get to budgets and bidding, where we can see shared budgets. From here, we can create a shared budget. Then you can select the campaign for which we want to create it. In this manner, we will be able to create the shared budgets. You can see here, okay, this particular shared budget is created for three campaigns. When we got into it, we can see the campaigns as well in this particular way. I hope this makes sense and now you understand the usage of a shared budgets feature and how you can create them on the Google ads platform. Thank you so much guys for listening into this session today. I will see you in the next video. 83. Location Groups: Hi guys, Welcome to this session. In today's session we're going to see how to use location groups in Google Ads account. Location groups is one of the features you will find in shared library, which is basically used to list down on multiple locations. If you're typing in your account, then you can put them in a group, and then that group can be linked to any campaign. So that is the purpose of having location groups. So let's see how we can apply this. So once you are logged into your Google Ads account days, you can go to the Tools section. And under shared library, the fifth option which you have is location groups. So you can come here and you can start building a list of locations by clicking on this plus button. So you can give a name to this location group in this manner. Then you can add all the locations which are up here. So if you're running a business where you have multiple locations of your stores, of your branches. You can even find them deflecting out here. So your GMV, your Google, My Business account must be linked to Google ads and all the locations listed on that will be reflecting out here. And you can add all those locations from here. So that will be one way of creating this location broke. Once this group is created, this probe can be linked to any campaign and that campaign will run on all those locations. The other way of adding locations in bulk is you can go to upload locations in bulk. And there will be a template which will be given. It will be an empty Google spreadsheet, which will be provided to you, which you can download. And then in this spreadsheet you get upload all your locations where you provide your product and services. And then you can go ahead and upload it back out here. Once it has been uploaded here, you can select it and then you can apply it to any of their campaigns. So this will be the way how we are going to use location and groups inside who will answer it out. I hope you guys were able to understand how to use this feature now. Thank you so much guys for listening into this session today. Have a great day, gets. 84. Exclusion Lists: Hi guys, Welcome to this session. In this session, we're going to talk about exclusion lists. Exclusion list is going to be a feature which you can use on the Google Ads platform where we can add a negative keywords list. You will be able to add them at an account level. By adding the negative keywords list, you are trying to block your ads from appearing for irrelevant search queries. That is going to really help in spending, in stopping to spend your campaigns. Okay. You can reduce the campaign spend, improve your CTR and also get reduce your cost for conversion. The other thing which you can do with exclusion list is you can also add placement exclusions over here. Certain placements where you don't want to show your ads in the display network. Those also can be added in this particular feature. Let's have a look at this size, how you can apply it. Once we are inside our account, we can go to specifically the shared library. In the tool section, we go to shared library where we can go to exclusions list. Here we can add negative keyword list, and then right beside we have placement exclusion list, negative keyword list. You can give a name to the list first, then maintain mention all the negative keywords which you want to add over here one by one. We can add in this particular manner. In the same manner, you can create a placement exclusion list where you can add all the placements. Okay, we can create the placement over here. Let's say there are certain videos related to reviews, you don't want to show your ads on them. Then we can add those as negatives where you would not want your ads to appear. This is becoming a placement exclusion list, where we are excluding certain videos or placements where our ads will never appear. I hope this makes sense, and now you understand how we can make use of the exclusion list on the Google ads platform. Thank you so much guys for listening into this session. I will see you in the next video. 85. Automated Rules: Hi guys, Welcome to this session. In today's session we're going to see how we use bulk actions in Google X. Under bulk actions, the first one which we're going to see today is automated rules. So automated rules is a feature in Google ads with the help of which you can set certain conditions on the account based on which certain actions are taken on for the betterment of the performance of the campaign opening account. Okay, so there are different types of rules which you can set up over here, around campaigns, ads key, not many of them. So let's go inside the account and we'll see how you can apply these rules on your Google Ads account. So once you've logged into your account, you can go to the Tools section and under bulk actions, the second option which you see is roots. So from here, we can create various rules with this plus button. As you can see now, there are different types of rules which we can create, okay? So there can be Campaign level rule, okay? And level, keyword level. For example, in a keyword technical, Let's say I want to create a rule in which I want to increase the bits of the good keywords which are performing really well at a certain threshold. Similarly, I want to create another rule for keywords wherein I want to decrease the bits of the bad keywords, which has gone beyond a certain limit. So I can vary such kind of roots over here paste. So let's see how we can do that. So here we can name this MOOC and see we are applying it on this account. Specifically write down what will be the action. So we want to take an action of changing the bits of the keywords. So that's the purpose. Now, what will be the action? We're going to set a new bit. We know the pickup at increasing bits, decreasing base. There are various options available. So in this rule, specifically, I want to increase the bins of the good Keep us. Now. We can increase the base by two different ways. We can increase it by percentage or by amount. So you decide. So let's say I want to increase it by 10 percent if they meet certain criteria. Now, I can also set an upper limit of 10, which basically means that I certainly want to increase the bits, but I also want to make sure they don't who beyond a certain upper limit. So that upper limit you can set in this map. Now as you can see, it says apply to, it will be applied to all the keywords in the account. You can also apply them to certain campaigns or at UPS. Now comes the condition. So based on which conditions would you be applying this rule? So that had to set here. So for these keywords, I'm saying that the keywords who had a CPR of more than 2% and then clicks have been more than ten. Only on those keywords, we should be applying this rule because they had mine. What keywords they have any getting a decent CPR and decent number of clicks. So it makes sense to increase bins for them. So we are going to study those conditions out here. So the first is CDL. So I'm saying that the CIA should be more than 2%. And the second condition I'm putting is, let's say the clicks more than that. So now only those keywords, which means these two likelihoods on them, we're going to apply this rule. Now as you can see here in the frequency, they're going to check the ground. This rule will check the account daily, early morning and try to find such keywords. If they come across such keywords, they will increase the bids for them. We can also send e-mail notifications being sent to us. If these rules changes anything, then an email will be sent to us letting us know that what changes did. So like this, you can build a keyword level rule. Similarly, now, what we're going to look at is at level rules wherein will see certain things which we can do with ads as well. So I'll say for ads particularly, I want go look at pausing certain pads which are not performing. So we'll put some conditions based on which we are going to pause certain ads. We can create that and spent. So again, the same process we're going to look at the owner is this account. The action will be that we want to pause ads based on certain conditions. It will be applied to all the accounts so you can select specific campaigns to apply it on or add groups as well. And now comes the conditions. So I would post those ads. Who's CTR is less than, let's say 1% and who have received clicks less than five. So I would like to add those as my condition. So here you can change it, say less than 1%. And the other condition is clicks, where less than five. For these kind of conditions, we are going to apply this particular rule. So again, this rule will check the account daily, early morning and tried to find certain ads, which means these two criterias and active find such acts. This window, pause them. So this becomes a rule around acts. In the same manner. Dice, we can create another rule around, Let's say a lot of time It happens is as a campaign manager, you have been given a certain amount of budget to spend on a campaign. So now you are focused around making sure that the budget is used very intelligently, right? So we can create a rule around campaigns as well, wherein we say that we would like to pause a campaign the moment it reaches a certain budget. So in such a manner, you don't have to keep a check on the campaigns spend the rule will automatically make sure that it pauses the campaign when it reaches a certain threshold. So you can create a campaign rude. And again, it's applied on the whole account on this. So the action will be, we will pause a campaign. And the condition which we put over here is that the cost, the spend of the campaign, if it goes beyond a certain threshold, let's say if the span goes beyond 5000 dollars, then we're going to pause the templates. This rule will again check the account daily, early morning. It will look at all the campaigns and the moment it finds any campaigns which has to spend more than $5 thousand, it will pause those campaigns. So in this manner, you can save your money as well. You can optimize your budget and see with even when you're sleeping, this rule will work at the band automatically and keep a check on the spend of your campaigns. So rules becomes really useful in such a manner guys wearing it does, it's automated optimization at the backend and keeps on checking for certain conditions and make those changes in the account for the improvement of the performance of the account. And everyone was able to understand how to use rules. Now, thank you so much guys for listening into this session today. Have a great day. Thanks. 86. Scripts: Hi guys, Welcome to this session. In today's session we're going to look at how to use scripts inside of Google Ads account. Scripts are basically programming codes which we can use on our Google Ads account to perform various functions. This is an option which Google has provided for companies who have a lot of programmers and they want to use coding to manage the glass accounts with the help of these clips days, you can do a lot of things like creating had groups, adds keywords which you can add. You can also add extensions. You can set budgets of a campaign. You can pause the campaign. So there are various types of scripts which is available, which can be used here, which is used for doing different types of things in the account. So we'll go inside the Google Ads account and we will see how to do this. But before that, I just wanted to show you what all things we are going to cover in this. So we're going to see how to get started with scripts first. Then we'll set a budget for our campaign insight that campaign we are going to add an ad group and then we'll create an ad and expanded text add a tiny group. We can also see how to add keywords in the ad group. We will create cycling extension. And finally, we will see how propose a campaign. So let's begin phase. So once we are logged into our Google Ads account, you can go to the Tools section on top right. And under bulk actions, you will see the third option is scripts. So here you can write the scripts which will perform and do different things. So now with this plus button, we can start with the skin. So let's have a look at this. So the process is going to be like this space. We have to give a name to the script. And then we can paste the code over here, and then we save it. And then we can see how it works. And again, as you can see, the first thing it asks you is the script name. So I'm going to stay and get started. Now in order to get goods movement also provide us some documentation. Okay, So if you go to the documents page for Google Developers page, you will come to their resource, which is Google ad scripts. So here we're going to start with the first code which is get started. This will give us the first code, which is out here. As you can see, this core basically tells you the data for yesterday's impressions for 10 keywords. Okay, So this is the testing code which we will use to see whether the code is working properly in our account or not. So what do we need to do is we just need to copy this code. And then you can go back to our account. And we can paste it. Once you paste the code, where is the process is going to be like this, where you have to first save the court. And once you save it, you need to authorize it. Authorized means you're accessing Google to use a code on your Google Ads account, so you have to give them authorization. So here I am getting the authorization. So now that the authorization has been given, I can just do a preview and check. So I can see the logs. So here you can see it is working fine. It is giving me output for 10 keywords for yesterday's impressions. So this looks fine. So we can run this. So now it has worked. We can see the 11 log statements, so see the output. So yes, so the 10 keywords data is being shown over here. There was no impressions from the 10 keywords, so it shows as 0. So next we're going to look at support, which will help us to set a campaign budget. So for this, again, we go back to the overlaps resource and on the top guys, the fourth option is samples. In samples, you will find different types of codes available. So here on the left panel, if you see these other topics on which various ports are already available. Here, we can start with the work. So the first thing is budget related. So I'm going to go to the budgets. And now you can see these are different ports related to budget. The first code is to set a campaign budget, the second one to gather campaign budget data. So for now, I'm focused on looking at campaign budget. So I'm going to copy this and we'll go back and do the same process. I have also opened Google ads or different window just to check that the work is happening in the right manner or not. So it keep on Padlet each checking. So now we will start with this. We're going to set our campaign budget for, let's say one of the campaigns here, which is let us say so to June 27th, which is a 100 dollar budget, let's say we want to set a budget of $150 on this campaign now to coding. So we're going to paste the code here so you can delete the last curly braces and paste it over here. Now, whenever you are writing a code that is, we have to call the main function on the top after function mean. What I mean by the main function is that in this code, the main function is this, which is sent campaign budget. So you have to call this particular code, this particular function on the top whenever you start in this matter. And now you need to insert the campaign name here. So the campaign name, because looking at a search June 27. So give the exact name, don't make any grammatical mistakes on this. And here you can see the budgets. I'm going to change it to 150. And then we do the same thing. This is going to be a budget related codes. I'm going to name it and we're going to save this. And then we authorize it. After authorization. We can do a preview effect to check whether it's working fine or not. So yes, it is successful. It is going to change the budget. And now we can run it. So now this is saying that it has changed the budget for this campaign. So we're going to check that in the other account. So we can go inside the account. And now here you can see it is $150. All right, Okay, next, what we're going to do is in this campaign, we are going to add an angle. So we'll go to buy a resource and look for the code for add groups. So here it is D and groups. The first code inside it is for adding an adequate job. So we can copy this and follow the same process. We'll create a new script. We're going to name this as let say, at an angle. And do the same thing. We're going to paste the code here and we're going to call the main function. In this case, the main function is ad, ad group. Make sure that if there is grammatical mistakes or lowercase, uppercase mistake, because that will make a lot of difference because this is based on quoting. Here, we can name the campaign. So we're looking at search June 2007, and let's say the ad group name VR1 bookkeeping screen. So that's our board. We're going to save this. We are going to authorize it again. Once the authorization is done. We can see a preview. So if it is successful, then added the accurate. So we can run this. So the algorithm has been added. It seems like we can check it now. Again, just to refresh the page. It should show us the new ad group quarters script. In this particular way. To choose the Add Group, which is a script tag group. Now putting it in next, what we're going to do is in this ad group, we're going to create an expanded textile. So let's look at that script. So for that we are going to come to Add section in ads section. The first hold itself is for adding expanded text ads. So we're going to take this and go back again and create a new chord. We're going to repeat the same process. And we're going to call it and the anode. And physically, and we're going to base this here. The main function is this little bit is add expanded. And we're going to call the function here. And we're going to add the PEG group which is critical. And we're going to keep the ad as this ODE which has been going. We can save this. And this has been knocked an authorization. We can see a preview of it, right? It has been added to the campaign. That's what it seems like. We can run this. So it saves, it is successful. So let's have a look. We can go inside this angle. We will go into the Act section on the left panel. And here you can see the add which we have created, which is another pending review. All right, Next, next is we're going to add some keywords to the same group. So let's see that for keywords, let's take the port first. So let's look at Keywords section over here. The first color, first ford executives for adding keywords to an existing AD groups. We can copy this. And now we can come to the clip section. And we can name this as add keywords. We would follow the same process. We will call the same function. Now in, and we're going to name the outlook with the script. Now, in this particular case, as you can see, they are adding a keyword called Hello World. That's one key word. If you want to add multiple keywords, you can just copy this particular function body and then paste it once again. And then if you want to do my people, then you can add mode in this manner. And now you can change your keywords. Let's say you can give the key words in this manner. So I'm going to add three keywords to design a CPU. So you can save this. And then again, authorizing. After authorization. We can review it. So now you're going to see shows leg. It is fine. We're doing that. I king, we can run this 4D. So now it has been added again. So let's check. Now going to move with the keyword section of this loop will just refresh the page and come back again. So you should show us the three keywords which we add it. So here we will get to see it. So now you can see these are the three keywords which we added in the loop. Next, we want to create some cycling extension as well. So let's see for extensions will get the code first. So here I'm gonna extensions, you have all of the five types here right now. So we're looking at site links. So the first thing we said is called Pretty again cycling. So we can copy this and then follow the same process. So here we can name it as add cycling. And you're going to base the board. We're going to call the main function. And then these other site links which they're created, I'm just not changing them. Let's keep it that way. Now there are two options. One is you can add them at the campaign level by this particular section of the port. And then you also have an option landward and add group level from this section. So let's say, I don't want to do a campaign level. I just want to do Andrew Clements, like I just mentioned, the ad group which is flipped. And then I can save it. And I've been oxidize it. Once the authorization is done, then again, review it. So now you can see it has been. So we can run this code. So now the same thing is also being added. So let's check. We can move with the ads and extinctions page once again, and it will put the extinction Spain specifically. So here you can see this is the same cycling which we created is reflecting. Next, what we have is pausing the campaign. So let's look at pausing or campaign. So we can go to campaign speech. So here you can see this is a boss campaign code. So we can copy this. And we will go back and repeat the process of creating a new script. Here you can name it as false caffeine. And we can base the code over here. We will call the main function. And then we can insert the campaign name, campaign name, Voice Search, June 2007. And we again save this. Once after saving, we can authorize it. And then after optimization, I'm just doing a quick review. So yes it has. It can be posed to the successful the poor district. So we're running it. So it has been lost. So let's have a look. If you see over here right now it gets enabled. Okay, I'm just going to refresh this particular page. So we're going to go to the campaigns page. So now you can see it is showing as post. So the campaign has been paused. So in this manner, guys, we are going to use thrips for various reasons. You can create different things inside. They found, I showed you the ports as well. There are multiple ports available out here which you can access. And in this very simple manner, you can apply it on your account and perform different functions. I hope everyone was able to understand how to use scripts in bogus now, thank you so much guys for listening into this session today. Have a great day. Thanks. 87. Keyword Planner Tool: Hi guys, Welcome to this session. In today's session, we are going to see how we use a keyword planner tool from Google Ads account. Keyword Planner tool is basically used for adding keywords into our search campaigns. So with the help of this tool, you can add keywords to your existing campaigns and to new campaigns as well. Let's see how we can use this tool dx. So once you're logged into your Google Ads account, guys, you can go to the Tool section on the top right corner. And I'm the planning, the second tool, you will find it to be a keyword planner. So once you get into the tool guys, the first thing you see is it will ask you to add certain keywords so that you can add over there. And based on which the keyword tool will give you certain keyword items. So now you can see it says discovered new keywords. So you can click on that. And you can mention your business, your product and services which you are giving. So let's say I'm into a business of selling iPhone 12. So I can mention that in this manner. And this will be for us, you can change the region as well and put the region which where you are selling your product and services. And then you can click on Get Results. So now the tool may pull out data and give you information about what are the kind of searches which people are doing right now related to iPhone 12. So now as you can see, right now, these are all the searches which people are doing right now, which is iPhone 12 Pro Max, iPhone 12 Pro, iPhone 12 mini and so on and so forth. So you can see all the searches which we're not currently doing related to this product. Also, you can see the average monthly searches on each one of them. What is the average number of searches which are happening for each of these keywords. Then you can also see the competition. Competition is basically how many businesses building on these keywords right now. So they give you a degree which has high, medium, and low. Then you can also see the minimum and the maximum width which people are paying for each of the keyboard. So this gives you an idea about the market benchmark and what is the level and what kind of bidding is happening, all these keywords. So keeping this in mind, you can select your keywords and set the bits for them. So now you can go through the whole keyword list and pick and choose the keywords which you want. But before that, if you want to refine these keywords little bit more, you can do that as well. So let's say I want to refine it by brand and brand. I only want to look at keywords which are branded. So I can just unselect known brand from here. And automatically, this whole list will get sorted in the same manner. Let's say I want to, I am into a business where I'm selling iPhone 12, which is more than 64 GB, so I can remove those as well. So it could only give me search keywords which are 64, which is mod 60, 40. So like this, I can do some level of iteration as well. From the right-hand side. Apart from this, if you want, you can add additional filters on this list. So let's say I want to add a filter wherein I only want to see those keywords which has iPhone in them. So again, go to this and I can create a new filter. And I'll say, I just want iPhone 2 there in the keywords and I can apply. So now, as you can see, these will be all the keywords which has iPhone in some form or the other in a, right? Additionally, I, let's say I want to add another filter wherein I want to look at those keywords whose competition is, let's say medium. So we can look at competition, and we'd say medium. So now you can see these are all the keywords which we have, CTE, which sets, which meets those filter criterias. And these are the keywords which are being shared with us. So now that we have done a lot of refinement and filtration on the list. We can go through this list and select our keywords. So let's say I'm selecting right now these two keywords. Now, once the keywords have been selected, they can be added to an existing campaign or to a new campaign. So we'll see both the processes. Okay, so let's look at first how to add these keywords to an extinct campaign. So once you select your keywords, you can go to plan on the top. And it will give you an option to select existing damping. So these are all the existing campaigns right now. So you can select your campaign if you want. You can add them and put them into a new ad group as well. Let's say you can name the ad group like this. And put those two keywords into that new ad group. You can put them in an existing AD group as well. Then you can also set the match types. Words in which match type do you want to have them in the ad groups? So let's say I wanted to have phrase match. And then finally I can click on add keyword to add them to my campaigns. So right now we're adding them to our keywords. So in this manner, we are going to add keywords to our campaigns. Now, let's say in the same manner, what we want to do is we want to add certain keywords to a new campaign or together. So for that, you can select the keyword again. So let's say for now, what I want to do is I want to change the filter to high to get some data. Now here I would like to select certain keywords which I want to put it into a new campaign. So let's say these other two keywords, we want to go ahead and put them in a new campaign. But before that, I wanted to do some kind of forecasting. I would put check how these keywords are going to perform. I want to see what kind of clicks, impressions, CTR data will they bring in if I add them to my campaign because I have to pay money for them, right? So I would put them in a plan for now. And we will see what kind of forecasting these keywords can do. Some adding them to a plan. Now you can see it says In plan. And now I can go to forecast on the top left just under keyword ideas. So now as you can see, those two keywords. If we add to the campaign at a $28 daily budget, they might bring in these many clicks, these many impressions. The total cost for the month will be around $850. The cpr wouldn't be around 10 percent. So I'm saying let's say a $50 is too much of a money to pay for me on a monthly basis. I wanted to reduce this and modify the daily budget. And I'll say $15. So with $15 now you can see it's forecasting that I might get around 1700 clicks, 19 thousand impressions for 70 would be the cost on a per day basis. I'm saying this looks fine. I can pay up to like $470 a month. So this becomes mine. Campaigns specifics. So now that we have specified the budget for the campaign and we understand that this will end up spending for $70 and we, I will get a decent 17 clicks. I am happy to go ahead and create the campaign now. So I can put the top right. I can go ahead and create the campaign from here. You can also choose the big strategy over here which you want to set for this, either you want to do to maximize clicks or manual CPC your choice maximize clicks will be an automated one wearing the system we said the bits for the keyword. In manual CPC, you will be able to send the biggest or set for these keywords. So you bisect. So now we can click on Create Campaign, and here you can name the campaign. $15 will be the daily budget for the campaign and it can save this. So now that the campaign is ready, we have created the ad group. We have added the keywords inside an ad group. No only thing which is left in this campaign will be to create the ads for it. So this will be the process of adding keywords, one new campaign. So in this manner, days, you will be able to use your keyword planner tool primarily for adding keywords to your existing campaign and your new campaigns in the Google Ads account. I hope you were able to understand how we use this tool now and have a clarity around how to make use of it in bring your search campaigns. Thank you so much guys for listening into this session today. Have a great day. Thanks. 88. Ad Preview & Diagnosis: Hi, welcome to this session. In this session, we're going to talk about the Ad Preview and Diagnosis Tool. This is a tool which is available on the Google Ads platform, which we can use to preview our live ads. Once we start running ads on the Google Network, we would like to see where our ads are appearing on Google Search page. What we can do in such a case is we can use this particular tool for previewing our live ads rather than going on Google directly and searching for our ads. Let's have a look at this tool as well. Also, this tool gives us a diagnosis of if in case our ads are not appearing and you don't see ad appearing on the Google search page, then it will give you a diagnosis of what could be the reasons why our ads are not appearing. Let's have a look at this tools, how this works. Once we log into our Google ads account, we can go to the tool section where we can go to troubleshooting. In troubleshooting, the second option which we get is add preview and diagnosis. This is the tool where we can come and we can search for our, our top performing keyword which we can search for. Now the tool will give us a preview of our ad in different devices. This is a preview they're showing on a mobile device. In this particular manner, we can see and we can search for our ad. If we change the device, then it will give us a different device preview as well. This will be on a desktop preview, which we can see now. And we can search for our ads, locate our ads. If we're able to locate our ads, they're going to appear with a peach color background, so we can identify them easily. Then the third device is going to be tablet, also, where the preview is shown to us and we can see and we can search for our ad in this manner, this tool can be used and it shows us also that the ad is not showing specifically. It does a diagnosis and tells us whether the ad is appearing or not also. The limitation of this particular tool is that this is going to show you a preview for only search ads which is going to be appearing in the search network on Google Search. It will not show a preview for other ad types like display or video ads which we also have on the platform. I hope this makes sense and now you understand how to use this particular tool to see a preview of your live ads which you're running. Thank you so much guys for listening into this session and I will see you in the next video. 89. Business Data - Ad Customizers: Hi guys, Welcome to this session. In today's session we're going to see how to use and Customizer inside Google Ads account. At Customizer is basically a feature provided by Google ads in which you can create ads for multiple millions of products. Let's say if you have to create ads for 1000 products. So in that case, if you do it manually, it will take a lot of time. But with the help of add customizes, what you can do is you can upload the whole data at the backend. And then you can use customizer to create multiple ads, which one of them? So I'll give you a simple example. Let's say I'm into a business when I am providing services in three different locations, then I wouldn't be going it and creating separate three ads for it. Rather than doing that, I can provide the three ads. I can write down the three ions in a spreadsheet and upload at the backend and use add customizer to create sacred ads for each one of them. So let's have a look at it inside the Google Ads account, how we can do this. So we don't do this face, we can go to the Tools section first where we will be uploading all the details, the different ads first. So here in tools under more pools, you will see business data. So we'll move here and we click on the plus button. The first option itself is at customizer of data for textiles. So this is what we wanted to do. So now here we would provide us with the template. It's like a CSV by which you can download and in that you can upload all your details. So once you click on this, the data will get a blue downloaded, the sheet will get downloaded and you can open it and fill all the information. The sheet is going to look like this phase wherein you have to provide all the details. This is a sample detail. Let's say you are into a business of selling cars, different types of models of cars, then these are the kind of details which we will have to fit. So now what we're going to do is we're going to take an example for ourselves and we see how we use it. So going back to my example, let's say I want to create three different types of ads for three separate locations, Sydney, Melbourne, and good. These are the three headlines and two descriptions which I want to apply for different locations. Now as you can see, each of the ad is different and I have different coupon codes for each location. So like this, let's say there are 1000 ads on this sheet. And you need to create 1034 for your business. So in such a scenario, you can make use of and customize it. Now, let's say this is the sheet which we are working on. We can go ahead and download this in a CSV file. So if you read the instructions carefully, what will happen to us? We have to download this in a CSV format, which is only going to work out here. So we're going to download this in a CSV format first. And now we're going to upload this back into the account. Let's say I'm going to give it a name. And we're going to upload this. And we're going to apply it. How it is getting applied. So now, as you can see, it is being applied. So this is the data which we have now data on June 28th. The data has been applied. Now we can go back to our campaign in which we want to create this ad. So let's say I wanted to create this in my indels, in dungeons camping. So I'm going to go the ad groups for this campaign. And let's say I want to create all the ads in the cakes at group. So here on the left panel in ads and extensions, I can create all the ads with the help of atlas to misers. So let's begin. I'm going to create this specifically for expanded text ads. So let's say we're going to work on the second, add it now. So here I can edit the side. And I'm going to delete all the information from here first. And then we're going to apply and customize this to this. So the first one, so what we're going to do is in order to implement at customizer, you need to type in the curly braces. Now you can see the third option. So here we're going to choose the one which we created. We created data June 28th. So we're going to select this. And now we can see very simply, you can use all the headlines which we had created from the spreadsheet, which we can apply here. So I'm going to choose headline one. And I'll continue doing that for the other one says when headline too, headline three. And in the same manner we're going to do for description. So like this, you can create the ovary at customizer. So this one particular framework of the ad which we have created will work for all the three locations. So like this, if suppose we have 20 locations, if you'd let say you have a 100 products. So this add customizer framework will work for all the a 100 products and you will get a 100 acts automatically, which will work for your campaign. So once this is created, you can save this. So now you can see this is r hat customizer at which we have created, which is 100 review. Once it is approved by Google, then this ad goes life. In this way. Nice. We can use add customizes on our extra ended text ads. I hope everybody understood how to use this feature in Google ads. Thank you so much guys for listening into this session today. Have a great negatives. 90. Business Data - Page Feed: Hi guys, Welcome to this session. In today's session we're going to see how to use dynamic base speed from Google Ads account. That in page speed is a feature which is available, which is used in dynamic search ad creation. With the help of this feature days, you can provide specific URLs from your website, which you want Google to only crawl to create a dynamic search. So here what you can do is you can provide certain URLs. And these URLs will only be crawled by Google and they will create the headline for the dynamic search, right? All right, so what we're going to do is we will see the process of how we can use this feature for our acts. In order to do this case, we're going to go to the Tools section. And in tools, you have more tools under which we can go to business data. And from this plus button, we can access dynamic base peak. So here what they do is they give us specific feed data template, which is basically an Excel sheet download. And once you download that in that you can specify your URL. So if you're an upside and then you upload it back over here. So for this session, I have already downloaded this specific spreadsheet for you guys. So you can see this is how the spreadsheet will look like. So now what you need to do is you have to create a similar kind of data for your own website as well. So just to understand what is happening here and a page URL, you have to give the URL of your website which you want Google to crawl. And under custom label, you're going to name them as per your convenience. So what I've done is for my website, I've given my URLs over here. Now you can see this is my homepage, so I have named it as the same. This is my computer section of the website. Seven labeled it as computers. This is my new page. This is my LinkedIn page, LinkedIn videos page and Facebook Videos page. So like this, we can label wondering what is, and then we're going to download it. Once you've downloaded, you can go ahead and again, uploaded back into the account from here. Once it up loaded into that is, you can save this and you can view the details as well. So now it has been uploaded successfully. Now we can go back to our campaign in which we want to apply this. Let's say I want to apply this in the campaign which is search in June 2007. So will coincide that campaign right now. So now we are inside the campaign serves June 27. We're going to first go to the second stage to make some changes to the dynamic search ad settings. And here you can see there is dynamic search ads setting which we have to go to. And now in targeting source, we have to change this to use URLs for my age speed on V. Then we do that. It will show us the one which we created today. This is the one. And you can save this. So now that we have given a clear instruction to Google that may need to look at my page feed to crawl it, and then create the headlines for a PSA, we can go ahead and create our DSA egg. In order to create a DSA and dies, first, we need to create a new ad group dynamic in nature. So here you can change the ad group type 2 dynamic. And now you can see the custom label options given to you. So now let's go back. Let's say I want Google to crawl my homepage. So I'm going to take this custom label and I'm going to put it out here and have it in the same manner. Let's say I want them to crawl my computer's page as well. So I can take that and put it out here and add. Now, let's say I want them to grow all my linkedin videos as well. So I'm just going to put the name as LinkedIn. And I can add that. And similarly, let's say I want them to call a YouTube LinkedIn and Facebook pages. In that case, I'm just going to add videos in custom labor. So in this manner, you're going to let Google know which all pages to clone to create the dynamic subject. Once you're providing the dynamic at targets like this, you can save it. And in the next page, you can go ahead and give the descriptions by your limbic circuit. In this manner. That is, you are going to use a dynamic page feed of dynamics in your search campaign in space. I hope everyone understands now how to use a dynamic page B. Thank you so much guys for listening into this session today. Have a great day. Thanks. 91. Business Data - Dynamic Ad Feed: Hi guys, Welcome to this session. In today's session, we're going to see how to use dynamic at feed from our Google Ads account. Dynamic and fluid is basically used for creating a dynamically marketing campaign. So with this particular ad fade, what you can do is you can upload your product details, your ads at the backend, and then you can create a remarketing list which you can link to this, and then you can run that campaign. So how this dynamic remarketing works is when users come to our website, they check out different types of products and then they leave our website. So in such a scenario, you can create an ad based on the products which they checked out on your website, and then we can follow that. So in this case, dynamically marketing works out really well when we're dealing with thousands of products. In a normal situation, it becomes any tedious and time-consuming job to create a remarketing list or an audience list for every single product. So we prefer creating a dynamically marketing wherein we have to build this particular dynamic and feed. And that helps to create different types of us when we are serving millions of products in our website. So we'll go inside the account nowadays and we will see how we can create this campaign. So in order to do this, there are three-step process. The first thing which we are going to do is we're going to go to dynamic add fields and we're going to upload all our product details. So let's start ways. In order to do this, we can go to the Tools section. And under more tools days, you can see business data. So here with this plus button, you can access dynamic at field. So here you can see this is the dynamic ad fade. Now, with respect to this, Google provides you with particular pre-defined templates for different fields of work. If your business is related to any of these, you can select that and they will give you an empty Google spreadsheet related to this field. And you can upload on your product details. If your business is not related to any of this, then you can choose custom feed and you can download this template. So once you download this, it will be an empty spreadsheet in which you can upload all your product details. So I'm just going to show you how the sheet will look like. So they're going to give all the details in this particular manner. So this is an example database. So if you see this data is about automobile industry AD and there's other specification which has been provided. So what we have done is I have created another similar sheet wherein we have uploaded for products. And this is what we are going to use right now for our camera. So I'm going to name this campaign, let's say like this. And now if you go back, the instructions as given is we have to download this in a CSV format. So once we have filled up all the information, you can go ahead and fill this up. Let me just name it as dynamic. And we're going to download this as a comma separated values. And once we do that, we can go back and name this. And you can upload it as well, back q. Once you upload the sheet, we can apply this. As you can see, it's getting applied right now, and it is now shows up over here as dynamic campaign June 30th. If you click on it, that's a dynamic ad feet. And you can see all the four ads being added at the backend. Now that this is done, the next step which we have to do is we have to create a re-marketing list and audience list for this particular products. So we again Google tools in pools under shared library. We're going to go to Audience Manager and we'll create a new remarketing list. So we're just going to be for website visitors. And we can name this as dynamic users. And we are targeting people who are coming to our page. So visitors up a page, we can give them page URL logs over here. So we can say baseURL equals and it can give the name of the page. Let's say. In this manner, you can provide your URL. And then again, create the audience. Now that the audience list has been created, we can open it. What is required is we have to go to the quoting of this particular remarketing list and we just need to check whether they are targeting the dynamic users are not. So for that, we just go to audience sources. And we will go to the audience tag, the Google stack to access the code. So what we need to do is we need to edit this particular port source. And here you can see it clearly says, collect data on specific actions people performed on your method to show personalized ads. So this is dynamically marketing when people do different things on the website based on that, when we create a personalized ads that is not as dynamic remarketing, so that has been selected. So this is good to go. We can save this. And here it will give us the programming code for it that you marketing code, which we need to based on our website. We're going to follow the instructions given on this page. So it says that copy the tag below and paste between head and slash click tags. So we haven't followed this and paste it on every single page of our website. And this is an event snippet code which if you want to use to track certain actions and parameters that if in pasted as well, just after the global site tag, the page you want to track. Once this is done, you can continue. And now we're going to go into the campaign creation. So we're going to create a dynamic remarketing campaign, so which will run in the Display Network. So I'm going to choose the goal as sales. And since it runs in the display network, I'm going to choose display as my campaign tie. This will be a standard display campaign because we want to apply remarketing on it. So you can continue with that. And you can name the campaign accordingly. You can choose your location. Let's say it is the United States. And you can choose your language as well. I want to choose the bidding strategy for this campaign to be maximize clicks, a maximize conversions because I want to get as many sales as possible for my business. And here I can set the budget for the campaign. And now as you can see, we are coming to the ad group level. Second, namely our probe. And now we're coming to audiences. So in audiences, you will be able to access remarketing. So we will go to remarketing specifically. The third option, as you can see, it says over here, is how they have interacted with your business. And here we're going to look at website visitors to link that has a big remarketing list. So the name for it was dynamic users. This is what we are linking now. So we have a link to that particular remarketing list with this campaign. And then we can straight away go to the bottom of the page where we can create the ad for it. You can provide your landing page in this manner. And if you want to add some images, you can do that. There are some recently used images as well, which you can access and select some of them from here. And then you can provide your headline. You can also add some videos. You have to give some descriptions as well. So you can provide that and build the image ad out of it. You, since this is a responsive display ad, What's going to happen is you can add like 15 images and find logos to it so that whenever the ad comes, it comes with different images. So when users look at this ad, it turns out to be, it looks like a new ad altogether. So you can add some images from here. So now on the left you can see we can add some headlines like this again, provided that the data's. And again, go ahead and see if you decide you get and give the name of the business has been right. So we haven't provided the name of the website is. And then you can add this. It will ask you to add an images then so you can do that. Scientists will go add some images. So you're going to be the images in this manner. And we're going to save this. Once the ad is saved, it will get attached to the image. You can see the preview of how the ad will look like on a mobile device as how it is going to appear on desktop. So now that the ad is created, we can save this. So this is going to become display dynamic remarketing, which we have created now, insider MovieLens account. You can see this is the campaign. This is one act for which we have created. Once I go inside the group, I can see the ad as well. I can do a preview affect the ad will go for a check. We will maintain one business day to tear ads. Once the ad is approved by Google, then they'll campaign can go live. So in this manner days, we're going to make use of dynamic add feed to create a dynamically marketing inside of Google Ads account. I hope everybody understood how we use this feature now. Thank you so much guys for listening into this session and have a great day. Thanks. 92. Policy Manager: Hi guys, welcome to this session. In this session, we're going to look at a couple of things related to policy manager account settings, preferences, notifications, which we get to see, and then access and security and linked accounts. Let's have a look at this guys, how we can make use of them on the platform. Once we log into our account, we can look at Policy Manager from the tool section. If we go to troubleshooting, we can see Policy Manager here. Policy manager is going to be a section where it will give us information about our ads which have been disapproved for, which policy violations we will be able to know and understand what has been the reason for our ad disapprovals. Then if we want, we can appeal for it as well to Google to re examine our ads, check our ads, and let us know whether they can be approved or not. From here, we understand what mistakes we have done in our ads and we can make those corrections. All that information for all the ads, for various reasons for which our ads were disapproved, which will be listed down out here. Apart from that, we can also look at our appeal history, which is going to show us when in the past we have done our appeals to Google related to our ads getting disapproved, and a strike history as well, that how many times Google has striked down our ads and suspended or disapproved our ads. That history is also shared with us. This is how policy manager section can be utilized in figuring out the reasons for our ads, disapprovals, and then making those corrections so that we can get them rectified and resume our ads. In addition to this, what we also wanted to look at was the admin section where we can see all these options. Account Settings is going to be a section where we get to see various details regarding the account. We will be seeing the name of the account which we can set over here, account status, okay. We can see third party measurement if you're using the time zone of this account. Auto tagging which should always remain yes tracking, which we can look out here as well. Paul reporting, if you want to switch it on, you can do that also. In addition to this, we also get negative keywords. If you want to add account level negative keywords, you can do it from here. If you want to make use of to apply recommendations, you can do that as well. You can switch it on or switch it off from here. Also, Lead forms terms needs to be accepted. When we're using Lead form extensions, we can use it. Then we can also make use of the customer match details as well. Other than this, what we have is preferences, where we can see account preferences in terms of accounts language, the number format, the name of the account. If you want to cancel it account, you can do it from account status over here, where it gives you the option to cancel it. Also, we have the notification section where we can see our E mail notifications, which we can get out here. Okay? If you want to stop any type of notifications, you can switch them off. Also, in this particular manner, Google also gives you option for access and security, which is basically where you can give access of your Google ads account to other people, other users. So you can provide the e mail address. Okay. And then you can also send them the invites. Okay. Of what access you want to give them. Also, you have managers option, which is like if any manager account has taken access off your Google Ads account, that will show up out here. Then the last option is linked accounts, where we will see there are different other accounts to which our Google Ads account can be linked, like Google Business Profile, Google Merchant Center. These are all also needed when we are building out different types of campaigns. Google Business Profile is needed for creating location extensions. Google Merchant Center is needed for shopping campaigns. You would need to link your Youtube account as well to Google Ads for building out video campaigns. There are various other accounts as well, to which our Google Ads account can be linked for various other reasons. All that will be possible through linked accounts. I hope this makes sense, and now you understand how we can use the admin section and also the policy manager option which we get on the platform. Thank you so much guys for listening into this session and I will see you in the next video. 93. Billing - Summary, Documents, Transactions, Settings, Promotions: Hi guys, welcome to this session. In this session, we're going to see how billing works on Google Ads platform. What all information we get to see in the billing section. Once we go into our account, we can access the billing section from the left panel, just above admin. Here we can go to the summary part where all the billing information is shared with us. We will be able to see any outstanding amount on the account will be showing up over here. Any refund which is there, okay? We can also see the months specific information, summary of the finances, okay? The monthly transactions which has happened, which we can see out here. All that will be here. And when you scroll to the bottom, you can see monthly invoices and information about all the previous months data as well is being shown out here. That's going to be the summary page where we'll get to see the billing summary. Apart from that, there is billing activity here. Any kind of changes being done, specifically, any kind of credits which are happening, Okay, how much cost which has gone out into the business that will be showcased out here. Documents related to let's say the invoices, document statements will be available here. We will be able to download our invoices from the document section. Payment methods is going to be the information about how we are making a payment. What kind of instruments are are we using, a debit card, credit card, bank transfer? All those things we can add and manage from here. Promotion section is going to be where we can add any promotions. There can be a lot of Google ad credits which we get, which you can apply here. You can add your promotions by adding the promotion code over here and submitting it. Other than this, we also get to see billing transfers, which is basically showing us what kind of billing it is, manual payment payment profile. All those information is being shown here. The other information which we get to see in billing is advertiser verification. There is an advertiser verification process which you can go through. You can start the verification by giving all your business information documentation and Google will verify your business at the back end. And once it is approved, that will show up over here specifically. This is really useful in cases when you want to use business logo, you want to use your business name on your ads. Then the last option is setting billing settings where we get to see our billing information like how we pay payment contacts the person POC for billing can be added here and the payer details can we see here along with the Google payments account number. These are going to be all the billing information which we get to see on the platform. I hope this makes sense. You understand now how billing works and what all information we get to see related to it on the platform. Thank you so much guys for listening into this session. I will see you in the next video. 94. Google Ads Editor - Practical Implementation: Hi guys, Welcome to this session. In this session, we're going to talk about the Google Ads Editor. Google Ads Editor is a software provided by Google which helps to manage your accounts, or you can make changes to your campaigns in an offline mode. A lot of times it happens that when we are managing accounts for clients, we are dealing with a lot of revenue at stake. Because these campaigns are huge, where we're spending millions of dollars to run those ads. In such a situation, it makes more sense to not to make changes on the live account because that can lead to a lot of revenue loss if in case there are some mistakes done. In such a case, we make use of this editor tool, so we can download this from the website. Now on this software, we can upload the whole Google ads account in the offline mode. Once the account is uploaded, we can make changes in the campaigns. We can create new campaigns. We can edit the existing campaigns. We can make changes to our ad groups, ads, bids, budgets, all changes we can do out here in the offline mode while the live account is untouched. Now we make these changes and then we can get it reviewed by our management. And once everything looks fine, we can implement or post these changes into the live account. By following this process, we eradicate the chances of making any mistakes. And it also helps to save any revenue loss, which does not happen. This pool is extensively used while managing campaigns. We can see a lot of digital ad agencies using this and any type of performance marketers who are managing accounts for their clients will make use of this software. Let's have a look at this guys, so how we can get access of it. So we can go to their website, which is this website where we can come and then you can see this is the website created for the editor. And you can download it from here. Once you download it, it will come on your system and you will be able to access it, open it, and then you can upload your Google Ads account by logging into the software with your Google Ads e mail ID password. Let me show you how the software will look like. This is how the account is going to look like the software will look like. On the top left, you can see it says Google Ads Editor. On the left panel, we have all the campaigns listed down out here. If you see the middle of the page is where all the campaigns are listed. You can select any campaign. The moment you select the campaign, the details of the campaign shows up on the left panel. Now you can make changes to it. If you want to make changes to the status of the campaign, you want to increase the budget of the campaign, you want to change the bit strategy. All those things can be possible from here. In the same manner, if you go to the ad group level, you will see all the ad groups here. You can select an ad group, you can remove the ad group as well. If you want to make changes to the ad group, you can do that as well. All that will be possible. Plus in the keyword section, you can add new keywords. You can remove the current keywords if you want to. You can do that as well. You can add new keywords from here. It also gives you options of creating new ads. If you want to create new responsive search ads, you want to make changes to the headlines specifically. In this manner, you can make those changes. We can add more headlines descriptions to the responsive search ads which you're creating or any other ad formats. If you want, you can do that as well. Once you make changes like these in the software, you have ad extensions as well. You can create site link extensions, which you can create here, pull out extensions, are there. All types of extensions can also be created and you can edit them, make changes to them, create new ones. All that will be possible once you do all of this. Now you can post all these changes into the live account by clicking on the Post button on the top right corner. This will show us what all changes we did. And now we can click on this button to apply these changes into our live account. Once they go into the live account, they still go up paused state in the live account so that it does not impact the account right away. Then we can have a look at it. And finally then we can make them in this manner. Guys, we can make use of the specifically the Google Ads Editor tool, which will help us to go ahead and make these offline changes and we can optimize our campaigns. I hope this makes sense and now you understand the use case of Google Ads Editor. Thank you so much guys for listening into this session. I will see you in the next video. 95. Manager Accounts/My Client Center Overview: Hi, welcome to this session. In this session, we're going to talk about the manager accounts. Manager Accounts is another feature which Google provides us with, which is basically going to be an umbrella account, which we can open as well for our businesses. When we are handling multiple Google ads accounts for our multiple clients, it can get a little tedious and time consuming and difficult to manage them individually, because in such cases, we might have to manage their login credentials on a one on one basis. And that can be a very tedious job for those purposes, Google has provided us with a manager accounts which we can use, which works like a dashboard account. It's like an umbrella account under which we can keep all our Google Ads accounts in one place. All you have to do is you log in to your manager account and you will see all your Google Ads accounts of your clients under that you can access them very easily. You can manage them as well with a very effective and organized manner. Let's see this case, how you can open this account and we can make use of it. You can go to their website, which is this website where we can come and we can create a manager account. Once the account is created, we can send a linking request to the Google Ads account, which we want to link it to. Once the request is accepted. From the other end, it will start reflecting in our account, in our manager account, and we will be able to use it very effectively from there onwards. This manager account concept is used very extensively in the agency world, where the agencies are or managing Google clients accounts, multiple Google clients accounts. You will find it a lot in the agencies plus big companies who have multiple businesses and they have different Google ads account for each business. They would also be using a lot of manager accounts. I hope this makes sense. You understand now the use case of this account and how it can make our work much more easier and systematic to handle multiple Google Ads accounts from one place. I hope this makes sense. Thank you so much guys for listening into this session and I will see you in the next video. 96. Google Ads HelpCenter, Policy HelpCenter, Google Ads Blog, Search Engine Land: Hi guys, welcome to this session. In this session, we're going to talk about the Google Ads online resources which you can use for managing your accounts going forward. The first resource which you should be always referring to is going to be the Google Ads Help Center. Google Ads Help Center is an exhaustive resource created by Google, which provides you all kinds of information related to Google ads, product features. You will get articles, videos, live, step by step instructions about every single feature in this particular resource. This resource is regularly updated by Google. You will get all the latest information on it. Let's have a look at this guys. This is the resource guys which you can access and you can search for any top take out here very easily. And you will get a lot of articles, videos related to it. That's the first one which we can have a look at. The second one is going to be the Google Ads Policy Help Center. The Policy Help Center is basically a repository of all the Google ads policies based on which they check our ads. Here they talk about what the policies demand and different types of information regarding it. Various categories of policies which we get to see here. It is important for us to know this resource and read this as well. Because it, because it becomes easier for us to know then that what Google allows to advertise and what they don't. Let's have a look at this as well. This is the policy resource wise. You can see on the right hand side, these are all the topics based on which the policies are created. And we can go through them and understand what are the restrictions and limitations as per Google ads. The other resource which you can certainly look at is going to be Google Ads blog. They also maintain a blog where they keep posting about what are the latest updates regarding the product, what new features are coming in, what old pictures are going away. All that gets updated in their blog on a regular basis. You can read those as well to remain updated on the latest developments happening into this product. This is the blog guys which we can come to. You can find a lot of information articles related to latest information updates which are happening on the product, which we will get out here. Then the last resource which you can certainly refer is the search engine land article or website, which also posts a lot of content around PPC ads, which can be Google or Microsoft. It also talks about SEO. A lot of content, articles, videos are updated and posted on this website as well, which you can refer to also. This is the website where we can come here, we can go to PPC, specifically where you will find all the paid search related articles which can be around Google ads or other platforms as well. I hope this makes sense, and now you know all the online resources which you can refer to to learn about Google ads and the latest updates in the product right now. Thank you so much guys for listening into this session and I will see you in the next video. 97. Google Ads Skillshop Certification: Hi guys, welcome to this session. In this session, we're going to talk about the Google Ads certification, which we can do out here. Google has build out a centralized website from which we can do certification on various Google Google products where you can do certification on Google Ads Analytics, Google Classroom. They have built out this website called Skill Shop where we can go and access Google Ads certification. Let's have a look at this guys. You can come to the skill shop website out here and you can login and open an account with them. And then you can go to the certification section. Let's have a look at it. If you go to browse, you will be able to see various Google products out here for which you can do certifications. What we are going to look at specifically is Google Ad certifications. If you go into Google Ads and we specifically go into Google Ad certifications, there are various certifications available right now out here related to measurement. Ai powered performance ad certification, Google ads creative certification, then they have offline sales search, display shopping, video app certifications. All these certifications are online and multiple choice questions comes in. This, these certifications will be valid for one business day. If we are unable to clear them, then we have to wait for 24 hours to reattempt. There is no negative marking in the questions as well. And usually the passing percentage for the certification is going to be 80% This is how you can get Google Ad certified officially from their website. I hope this makes sense and now you understand and have a complete idea about how we can get Google ad certifications done. Also, what you can see here is if we go into the certification, they also provide their own content which you can read as well. This is the content provided by them which you can read through particularly. And this is the assessment which we have to take. Once you go through the content, you can attempt the assessment and clear it. I hope this makes sense and now you have a complete idea about the Google ad certifications. Thank you so much guys for listening into this session and I will see you in the next video. 98. Content Suitability: Hi guys, welcome to this session. In this session, we're going to talk about content suitability feature which we get on the Google Ads platform. With this feature guys, you are able to exclude certain content which might not fit our brand specifically. This helps us to negate or remove such content from Youtube and Google Display Network. With this, your ads are not shown on such content and that makes a positive impact on our business. Let's have a look at this, how you can make use of this feature. Once you're inside your Google Ads account, we can go to the tool section where we can go under shared library where we can see content suitability. This is where Google shows us the first the inventory type which we can select from at what kind of inventory where we would like to show our ads. There are three types, expanded, standard, and limited. Standard inventory, which is mostly recommended, is a mixture of inventory of expanded and limited, wherein your ads are shown to appropriately. That's appropriate for most of the brands. Okay. And this is where we can see that we make sure that we've excluded repeated strong profanity, strong sexual content, and discussion of sex. A standard inventory is, most of the time, preferable for most of the businesses. Expanded inventory will be a case where we're trying to show our ads aggressively across various content. And this can go on some sensitive content as well. Other than that, limited is going to be one type wherein we are being very restrictive on showing our adds to most of the content. And here we are limiting our available inventory. The first thing which you can do here is you can select the inventory type which you want to go ahead with in this manner and you can save it. Other than that, now comes the exclusion part that what kind of content we can exclude. The first one is excluded. Sensitive content. Sensitive content around all these topics can be excluded. You can select the ones which are going to be irrelevant for you, and you can save them as well, so that your ads are not shown on content related to such topic. Similarly, you have types and labels. Here you can select the content label. You can select the content type on which you would like to exclude, where you don't want to run your ad. You can select those options as well. Google also gives you option for content themes. There can be various themes which might not be relevant to you and might be detrimental to your brand. Such themes, clearly we can go ahead and remove in this particular manner. Also, there is content keywords, certain keywords which, again, does not make sense for your brand or are irrelevant for your brand or can have a negative impact on your brand. You can add those content keywords here, which will be excluded. Then the last one is placements. If there are can be certain websites, Youtube channels, videos, apps, app categories, which are completely irrelevant for your business and you would never like your ads to appear on them. You can add them over here and you can exclude them. This way, we are safeguarding our brand from our ads appearing on irrelevant and negative content on Youtube and Google Displayet. This does not work on search and shopping campaigns. This would be really useful in terms of safeguarding our brands image, because now by using the exclusions, your ads will be targeted to more relevant content on Youtube and Google Display Network. I hope this makes sense. You understand now how this works and how you can make use of this feature, which is available on our Google Ads platform. Thank you so much guys for listening into this session and I will see you in the next video. 99. App Advertising Hub: Hi guys, welcome to this session. In this session, we're going to talk about app advertising Hub feature. This is one of the features which you get in the planning tool. This particular feature helps us to advertise and bring traffic to our apps. We can go ahead and set up our conversion tracking which can help us track data in apps as well. We can track all in app purchases. We can set up the deep linking. All of that becomes possible from this particular section. Let's have a look at this guys, how we can set it up. Once we log into our Google Ads account, we can go to the tool section where we go to planning. In planning, the last option is App Advertising Hub. This is where we can go where you can see now that this feature is primarily used for, this can help us to increase our conversion rates when we drive our web campaigns to our apps and make people purchase through our app. Here we are able to drive conversions. We can also improve our overall campaigns performance. You will get to see the data over here, the performance overview as well. From this section, you can set up your conversion tracking as well for your apps. Specifically, we can implement SDK and we can link our Google ads accounts. Also, we can set up our deep linking, which is basically where when people click on our ads, we want to take them to a specific section in our apps. If you want to drive traffic to specific sections of your app, then we set up our deplinking as well. And that really helps to bring traffic to our app and make a lot more in app purchases becomes more possible. From here, all that set up can be done from this particular section wherein we can go ahead and set up our conversion tracking and deplinking. From then onwards, we will see our conversions going up because this will be much more a better user experience because of which we are able to generate more sales as well for the business. I hope this makes sense. You understand what App Advertising Hub section does for us and how it can help us to generate more sales, more revenue for our businesses. Thank you so much guys for listening into this session and I will see you in the next week. 100. Reach Planner: Hi guys, welcome to this session. In this session, we're going to talk about the Reach Planner Tool. A Reach Planner Tool is also one of the tools which is provided on our Googles platform. This tool is primarily used for making media plan strategies for our video campaigns when we want to build out video campaigns and want to estimate the view conversions which we can get from our video campaigns which we're running on the Google Network. That is where we can make use of this tool which gives us those estimates. It does the forecasting of what kind of reviews or conversions can we get based on certain budgets, which we use on our video campaigns. You can use this from the Google Ads platform under planning. Let's have a look at this once we log into our account. When we go to tools under planning, we have the Reach Planner tool out here. Now this tool is not available right away on the platform. In order to have this tool activated for yourself on your Google Ads account, you have to reach out to the Google Ads representative customer cap. And they can activate the tool for you and then we can start using it. So it will be really useful when we are planning to build out any video campaigns with a certain expectations in terms of reach or views which we want to get, and conversions which we want to generate. That is when we can use this tool to make a media plan strategy. I hope this makes sense. You understand now what does a reach plant tool does for us. Thank you so much guys for listening into this session and I will see you in the next video. 101. Performance Planner: Hi guys, welcome to this session. In this session, we're going to talk about the Performance Plan Tool, which we can use on the Google Apps platform. Performance Plan Tool is one of the tools which is provided for doing budget forecasting for our campaigns when we are running campaigns. And we would like to achieve certain targets which can be in terms of conversion conversion value, or we want to maintain a certain CPA. In such a case, we would like to know what kind of budget would be needed to achieve those numbers. In such a case, we can make use of this tool which can give us those forecasting data. So you can use this tool and you can select the campaigns and you can set those targets. And now the tool will look at your accounts historical performance data and based on which we'll predict that what kind of budget would be best suitable to achieve those numbers. Let's have a look at this, guys, how we can make use of this tool. Once we are inside our Google Ads account, we can go to the tool section in planning and there we can make use of the Performance Planner tool. This is where we can create a new plan altogether, where we can go ahead and give all the details of our campaign. We can give a date, okay. We can also choose the metrics like conversions or conversion value or target CPA. Okay? Based on which we can create this plan. Now it will give us a forecast. Let's say I'm getting conversions right now, which are like 100 conversions monthly. But next month my target is I want to get 150 conversions. In such a case, it can give me an estimate of the budget needed to hit those numbers. So the tool will do a prediction that what kind of budget would be needed to achieve around 150 conversions in the next month. That's how it will do a forecast and give us the data and based on which we can make our budget changes. I hope this makes sense. You understand now how the performance planner will work. Also, the performance planner might not be active all the time in the account. For the planner tool to work properly on the platform, it requires you to have active search campaigns, display campaigns running in the account on a regular basis. Only then the tool becomes active and it is your account becomes eligible to use the Performance Planner tool. I hope this makes sense. You understand now the use case of a Performance Planner tool. Thank you so much guys for listening into this session and I will see you in the next video. 102. Asset Library: Hi, guys. Welcome to this session. In this session, we're going to talk about asset library. So Asset library is going to be a section inside our Bogle ad platform, where you will be able to see all the assets which are being used in the campaigns. So all the assets which have been used in the past, they get stored in the asset library. You can access them from there as well very quickly. You can also upload new assets over there. Let's have a look at this on the platform, guys. So once we are in our BoogleAds account, we can go to Tool section under shared library. You can find asset library here. So this is where you will find all the existing assets which are being used in the account in this particular manner. Also, you get the option. Suppose if you get some new assets created, new images, videos, which you've got to create, you've created in your account, created for your business, you can upload them also out here. You can build a folder in which you can upload them. And once you upload them here, you will be able to very quickly access them while creating your campaigns. So when you start creating campaigns and you come to the ad creation section, you will be able to very quickly attach it from there into the ad and you build out your ads very quickly. So that's the plus point of maintaining an asset library, which is basically a repository of all the image ads, images, VTOs which we have accumulated over a period of time. I hope this makes sense and you understand the use case of this asset library which we have in place. Thank you so much, guys for listening into this session today, and I will see you in the next read. Okay. 103. Brand Lists: Hi, guys. Welcome to this session. In this session, we're going to talk about brand list features. So brand list is a feature which you get in the pool section shared library, which allows you to provide a list of brands for which you would like to show your ads or not show your ads. So you can use it for creating a restriction, which basically means that you can give a list of brands for which you would like your ads to appear only. Or else, you can use this list also as an exclusion, wherein you would not like your ads to appear for search brand search queries. So let's have a look at this guy, how we can make use of this feature. So once we are into our Google Ads account, we can go to the tool section where we can go to shared library where we have brand list option. So here we can create a new brand list option over here by first giving it a name, and then we can enter the names of the brand one by one. In this particular manner. So once you provide these list, then you can create this list specifically out here. And now you have the option to apply this as a restriction or as an exclusion. So applying it as a restriction, you can select the campaign on which you want to apply, and now this will be applied on this particular campaign, wherein your ads will be restricted to only these four brands, which we have showed you. So what's going to happen is the ads will only appear for search queries related to these brands. It will not appear to any other search queries apart from these brands. You also have an option for exclusion, which means that if you add it as an exclusion, then your ads will be excluded from search queries for these brands, which is basically the opposite of restriction. I hope this makes sense. You understand now how we can make use of the brand list feature. Thank you so much guys for listening into this session, and I will see you in the next week. Okay. 104. Google Tag: Hi, guys. Welcome to this session. In this session, we're going to talk about the Google Tag, which we can set up on the Google Ads platform. So Google has gone ahead and created a separate section on the platform from where you can go ahead and set up your Google Tag, which is useful for tracking our conversions through our Google Ads platform. So let's have a look at this guys. So once we are on the Google Ads platform, we can go to the tools section where we can find Google Tag over here. So from here, we can follow their instructions and we can set up the tag, which will help us to record our conversions or sales and leads which we are generating through our Google ad advertising. So this is going to be the page guys where we can set it up. So it is now called the Google Tag, which was earlier global side tag. So there are a couple of changes which Google has done with the tag wherein they have introduced a code less implementation of the tag as well, which is becoming very easy for even for people who are not so technically savvy, they can also go ahead and follow these steps, and they can set up the code. So let's have a look at this. So if you go to installation instructions, there we will get the option. So now we can see that we can do this through our our website builder or CMS tool, which we are using. So there are different platforms which are provided out here, so you can select the CMS tool or the website builder, which you have used for your website, and based on that, different steps will be provided. Like, for example, site Kit plug in is used for WordPress, where these are the steps which are provided to us and which you can now follow and you can set up the code yourself. You would not need to deal with the code at all. So this is a complete codless implementation, which Google has brought in out here. Otherwise, if you're fine with code implementation, you can easily go to install manually, and this is the code which we will have to copy and paste on our website. So that's the Google Tag, which we can implement here. Apart from that, you also get the managed automatic event detections, which is different types of events which we are creating. Those can be set up out here, and we can track them as well. And then we can configure our domains. So the website for which you are setting up the Google tab, you can give that out here as well. And you can set up. You can configure your domains from here. Other than this, you also have data capabilities, so you can allow user provided data capabilities, which is possible from this particular section. So this is how Google Tag setup would look like from now onwards, which is making it very easy for anyone to set it up themselves without any help needed from web developer or any coding knowledge needed. I hope this makes sense. You understand now how to use this section and how you can set up your conversion tracking code for your business on the Google ad platform. Thank you so much, guys for listening into this session, and I will see you in the next week you. Okay. 105. Hotel Properties Feed: Hi, guys. Welcome to this session. In this session, we're going to talk about the hotel property feeds, which we can use in the Google Ads platform. So this is another feature which we get in business data where we can make use of the hotel property feeds as well to run our hotel ads. So whenever we are running hotel ads and we want to show different hotels, which we have in place where people can book rooms for, In such a case, we can make use of this particular data feed as well. So here in this spreadsheet, we provide a list of all the hotels which we want to advertise for, and we upload it at the back end, and then we link this to our hotel campaign where we build an ad about it and we advertise it. So let's have a look at this, guys, how you can make use of this feature. So once we log into our Google Ads account, we can go to the tool section where we go to business data, and this is where we can create a hotel properties feed. So Google will give you a specific template for it, wherein we have to list down all the Google Maps URLs of our hotels. So just to show you an example. This is how the Google Maps URLs should be listed down in the sheet. And once you do this for your business, then you can download this as a CSV file, and then upload it back in the account. So you can upload a list of hotels. We can do that, or you can choose from maps and you can do the same thing. So once you upload the list of hotels over here, then we can go to our hotel campaign where we can link this and we can create our ads about the hotels and advertise them. So in this manner, multiple different hotel locations can be advertised from one single ad template in the hotel campaign. I hope this makes sense. You understand now how we can make use of the hotel properties feed on the Google ad platform. Thank you so much guys for listening into this session, and I'll see you in the next meeting. Okay. 106. Seasonality Adjustments: Hi, guys. Welcome to this session. In this session, we're going to talk about seasonality adjustments feature. This is one of the features which you get on the Google AX platform where you can make some adjustments on your budget on your conversion rate based on seasonal events. If you are into a business where your business is dependent on a particular season in the year, you can make use this particular feature. With the help of this feature, you can adjust your budget or conversion rate during the season time, which can help you get those extra sales or revenue. Let's have a look at this guys, how you can make use of this feature. So once we log into our Google Ads account, we can go to the tool section where we can go to budgets and bidding, where we can see adjustments. So this is where we will get seasonality adjustments. And now you can create seasonality adjustments over here from here. So as you can see, there are two types of adjustment budget or conversion rate. Let's say I'm into a business where I'm selling a particular product in a specific season. And what I want to do is I would like to increase my budget during the season time. So I can create a seasonal adjustment related to that. So let's do that. So here you can give it a name guys first and then give a description. You can also give a start date end date. So for how many days you want this adjustment to be applied on the campaign. So you can give that date, let's say from four till eight we're saying, then we select the campaign on which we want to apply this. So as this campaign, which I'm running right now currently has an average daily budget of 1,000, I want to increase my budget for this period during my season to 500. So in this manner, you can give the extra budget. Okay. You want to increase it by 1,500, which would mean that the daily budget will become 20,500 for that particular period. And we can create this particular adjustment, which has been done over here. So in this way, it is going to work so the moment that particular period starts automatically, your budget will be increased by 500 rupees in this case. And once that period ends, it will go back to its original average daily budget. I hope this makes sense. You understand now how seasonal adjustments can be used over here. Thank you so much guys for listening into this session. Also, it has exclusions option as well. If you want to use a specific exclusions as well, you can do that wherein you can name you can give a name to the exclusion which you want to do, and then you can select the campaigns on which you want to apply, and you can do exclusions as well from here. I hope this makes sense. Thank you so much guys for listening into this, and I will see you in the next video. Okay. 107. Solutions: Hi, guys. Welcome to this session. In this session, we're going to talk about the solutions feature, which you can get on the Google Ads platform. So solutions is a feature, which we use specifically with scripts. So here, Google has introduced a new section called solutions, where they have built out some pre defined scripts which can be used for different scenarios. Let's have a look at this, guys, how you can make use of them. So once we are locked into our Google Ads account, we can go to the tools section where we can go to our bulk actions, where we will find solutions out here. So these are going to be. So from here, you can make a selection of the kind of solutions you want. So there are six types of pre defined scripts which Google has automatically created, which you can apply on your Google Ads account and get some information. Like an account summary script, can we use to get a report on the performance of our Google Ads account. Okay? Similarly, add performance can generate a Google spreadsheet, which will give us an idea about how our ads are performing in our campaigns. Similarly, an account anomaly detector is going to be a solution, which is used for finding out if there is something not something unusual, which happens in our accounts performance, and it deviates from the usual stuff, then that gets indicated out here and shared with us. Similarly, you can also make a solution for link checker wherein this particular script will check whether all the landing pages are working properly or not, and they're not throwing a 404 error. Similarly, you can have another one, which is for flexible budgets where it will dynamically adjust our campaign budgets daily with a custom distribution, which we have set up over here. And then you have a automated list created for negative list as well. So you can give some negative keywords, which then the script will automatically apply on different campaigns. Let's have a look at this guys. So let's say we're doing it for negative keyword list. So you can give it a name here. Then you can add your negative keywords over here one at a time. You can also give negative placements RL out here and you can then choose the frequency. How often do you want this to be checked and applied. So you can do that, and then you can apply this particular script. So the script will go ahead and apply all these negative keywords and placements on our campaigns in the account wherever it will be needful. This way, we can use the solutions feature, which has some pre defined scripts automated scripts created and given to us by Google for various reasons. You can use them. Another way is add performance. So here, This particular sheet will give us data about how our ads are performing. So we can just provide our e mail address, and we can give the frequency, how often do we want the script to check our account for add performance data, and we can set it up and we can see the data when it is generated. I hope this makes sense. You understand now how you can make use of the solutions feature, which has been given. Look at the link checker as well, where you can choose what all actions you want to take, like, you want to check the ads, URLs, you want to check keywords, URLs. So you can check those as well, and then you can set up all this information. And then save it. So the the particular script will only look at how these URLs are responding. If they're giving proper response codes or not. Are they performing? Are they functioning properly or not? That is what the script will check and give us a result on that. I hope this makes sense. You understand now how solutions can be used on the Google Ads platform. Thank you so much guys for listening into this session, and I will see you in the next week. Okay. 108. Google Ads + Google Gemini AI: Hi, guys. Welcome to this session. In this session, we're going to talk about what all suggestions or optimizations, which we can do on our Google Ads account with the help of AI. So in this particular video, we're going to talk about the Google AI, which is Google Bard. So let's have a look at disguis. So with the help of Google Bard, there are various things, various optimizations, changes, which we can do on the Google Ads account. So we can start with the basic account structure. So if we have a particular brand for which we have to start advertising, we can get a complete account structure details of it through the AI tool. We can also look at creating a search campaign structure, keyword research, which we can do, find out different keywords, negative keywords, keyboard match types. We can also get suggestions around the act copies which we want to create for the campaigns. Also, I will show you how we can do landing page optimizations here as well, and also some types of audience targeting, content targeting suggestions which we can get from the AI, which we can use for the brand. Also, this AI tool will help us to structure our shopping campaigns, performance max campaigns, and display campaigns as well. So let's have a look at disguise how we can do this. So the first thing which we require first is to access bar the Google AI tool, for which we can go to Google and we can search for bard over here. And this will bring us to their website, which is out here. So you can get into this and you can sign up on it and sign into the whole account in this particular manner. So this is the AI tool which we are talking about, which we can use for getting all the suggestions. Okay? So for example sake, we're going to look at a website. Let's say this is our client's website for which we have to start advertising and build out campaigns on our Google Ads platform. So we will take this as a reference to see what all suggestions Bart can give us. So the first suggestion which we're going to look at is the account structure. So in account structure, what we want to understand and get from the AI tool is that what all different types of campaigns can be billed for this specific brand. So whenever we are giving any type of prompts on the AI tool, they need to be very specific in nature, and that is how the tool gets you more accurate information. So let's have a look at this, so we can write particular things like we can say that look at the website and suggest what all different Google Ads campaigns can we build for them to generate traffic sales and? So now the tool will go to the website, we'll have a look at the websites, content, what they are trying to offer, and based on which it will give us certain suggestions of what all different types of campaigns can we suggest or build out for them, and what will be the output of it? Okay, so now you can see, so it's giving us ideas, campaign ideas, targeting keywords, what kind of keywords can we target? Okay, Broad category specific category, long tail keywords, campaign types which we can do here. Can we search ads, display ads, shopping ads, tube, social media ads. Okay campaign goals can be which one additional strategies which we can get. In this, you can further optimize and you can ask more specific options like can you suggest Googled specific campaigns, which will work for this brand. So now we can get more customized information, so we can get information about what type of Google specific campaigns can we get over here, right, and that can be used again. So in this particular manner, the first thing which we can do is we can use this for getting some account structure suggestions. That can be one option. The second thing is, let's say we want to create a search campaign for this same brand. So now we're looking for a search campaign suggestions from the AI tool, so let's have a look at that. So we can give specific information. So now what we have done is we've given a specific requirement in the sense that what will be the campaign campaign structure, how many add groups do I require, based on which, then we can also ask for specific type of negative keywords which we need as well, which can be suggested for us as well. We can also ask for specific ads creation as well, in this case. So in this particular thing, if you see they have given us all the ad group structure which we wanted. Look at different types of ad groups and negative keywords, keywords, which we can use over here. They've given us an ad copy as well, which we can use specifically, so these can be all the ad groups, which we can now modify. We can use this to build out our whole search campaign as for the suggestions given out here. So this can be another suggestion. You can see add extension suggestions which they have also given us, which we can look at it as well. Other than this, you can now get more specific around keyword research. So you can ask for what keyword suggestions will they suggest for the brand? What will be the negative keywords? What will be the match types for them. So all of that can be suggested as well. So let's have a look at that. Okay. You can give a specific structure in which way you want to get the information. So let's say we want to get a list of 20 keywords broken down into different ad brooks and match types. Also, we want to get some negative keywords. A account level and campaign level. Okay. And add level. So you can give this information as well, and you can get certain suggestions over there. So now the system will give us those add groups. As you can see, broad match codified phrase match exact match, and the keywords which they're giving us specifically, what will be the match types. Even dynamic search as part which they're giving us. Negative keywords, account level, negative, what can be the campaign level, and ad group specific which we can consider. So this can be the complete structure which we are now getting a keyword research which we are able to do out here. The other thing is going to be ad copy creation. So there are various types of ads in search as well, like responsive search ads, dynamic search ads, fall ads, which we are creating. So we can get those also created over here with the help of AI tool. So let's have a look at that. So we can ask for responsive search ads, dynamic search ads and be Paul ads. In this particular manner. So now the tool will try to go to the website and build out those ads with the headlines descriptions, which we can get in this particular manner. You can see very quickly we get those examples. So now we can take these and put it in our campaigns and run the ads very soon, very fast, which can be done very easily. Okay. So ad creation can be done. You can be more specific around the character limits as well. You can say that the headlines should not be more than 30 characters or descriptions should be under 90 characters. So all that information you can also give out here. Other than that, you can do landing page optimization. So you can ask the tool to suggest you how well optimized it is so all that information, it can try out as well. So you can do that also. So you can make help of page speed insights as well. And from there, it can do that, or it can give you suggestions around it as well, and you can go to the pad speed website as well, and you can put the URL over there and do it also. That can be another way. Otherwise, if you want to just get some suggestions based on how the tool thinks it is optimized, you can just look for that also, and it can give you certain suggestions around what are the strengths of it? Okay, so you can see all of that as well. And now this can be shared with your web developer who can look at it and then give you certain suggestions around it. Okay. Apart from this, we also get to do a lot of audience targeting, which we can do for the brand with the help of AI. Okay. So you can ask for certain audience targeting as well. So let's have a look at this. Okay. So in this manner, you can ask for specific categories. From the Google Ads platform, which we would like to see. Also, you can ask for audiences. So now the tool will suggest you based on that as well. So we can get some audience targeting which can be done for this brand. So we can see demographics, interests, life events in market, all these audiences, content targeting, which we can do and what all audiences we can exclude as well. Other than that, they'll give you additional specific categories which we can target out here in this particular manner. So these can now be implemented on the campaign on the account, which we're running for the client. Now, what we can also build out are other campaign types, like, let's say, a shopping campaign. If you want to build out a shopping campaign for the brand, in the same manner, you can ask for the same thing. So you need ad groups, product groups, products, and negative keywords. Audience targeting all that you can ask for it, and it can give you complete information around that as well. So this you can then replicate on your platform. So you can see the product feed, information, campaign settings can be ad groups, what ad groups can be created, and what can be the product groups negative keywords for it. So that suggestion comes up very easily. And then these can be implemented in the campaign. You can also apply the audience targeting optimizations, how you can do all of that suggestion also comes up. Similarly, we can now that the performance Max campaign is live and working really well for a lot of clients, we can get performance Max related campaign suggestions as well from the bar tool in the same manner. Okay. You can ask all the features which are there, which you can ask for, let's say, 25 search terms, which you're asking for. All these you can mention very specifically in the and it can provide you all of that. So now you can get all the suggestions based on that. So a performance max campaign, campaign settings, asset groups, what you will create. What will the assets, headlines, descriptions, which you can get images, which you can get YouTube videos, audience signals, what you will be using. Okay, the audience signals which are used, which you can use over here, negative keywords, search terms, which you can use over here, like 25 search terms. So like that, we can suggest over here and can be implemented. And then, lastly, you also have display campaigns, so you can build out a display campaign as well in the same manner. And ask for specific audiences, ponding targeting, responsive display ads. All of that can be built up. So now the campaign, the tool will structure out a display campaign for us. Looking at the band. It's going to suggest us what all ad groups can we create. Okay, what all audience targeting we can do, the content targeting we can do, how we should be structuring based on ad groups specifically, based on looking at the content. And then for the responsive display ad, it will also suggest to you the ads, specifically the headlines, descriptions, images, which we can consider and have used them and some optimization tips as well. Okay. So in this manner, there is a lot of the work which we do on our Google Ads campaigns can be automated and we can get a lot of help from the barred tool, which we can we can have a look at it and use it in our campaign creations, running the campaigns, optimizing the campaigns. The only thing which we need to keep in mind is that we are not going to blindly just copy from here and apply it in our accounts. We are going to customize. We are going to pick a lot of stuff from here. Let's say 80 to 20% you're picking from here and putting it into your campaigns. But at the remaining ten, 20%, you have to customize as further clients requirement, the clients need and make it as more effective as possible. That is the right usage of the AI. Okay. So I hope this makes sense, and now you understand how we can use the barred tool, the Google AI tool to run a lot of operational work and suggestions optimizations on our Google Ads account. Thank you so much guys for listening into this session today, and I will see you in the next week. Okay. 109. Thank You For Taking This Class!: Hi, guys. I wanted to congratulate you for coming to the end of this class. Thank you so much for taking this class. I hope this was useful. We able to learn the strategies and implement it in your business going forward. I look forward to seeing you soon in a new class, guys. Thank you, guys.