Google Ads Automated Rules - Detailed Course - Learn from a Former Googler - 2025

1. Welcome Video: Welcome to my course, Google Ads, automated rules. My name is Dan Michael Martinez, and I welcome you to my course. Just to give you a background about myself. I am a former Google employee with 15 years of experience into this product. I have been teaching this product for a pretty long time to all entrepreneurs and young professionals around the globe. And I also have managed these accounts across apec, emia, North America markets. I'm really passionate about training, have been teaching this to various individuals in different formats. And I'm associated with a lot of other organizations where I teach this to young people. Just to let you know what's going to happen in this course, what you get to learn as we're going to go in-depth into understanding automated rules. So there are different types of rules which we can create here, which you will get to see. For example, campaign rules, ad group rules. We're going to show you how exactly you can go ahead and use keyword rules specifically and add, add rules as well in different scenarios. So I'll take you through each of these types, which we will see practically as well inside the Google Ads account. And then we'll see how we can create different types of conditions. You can set up some actions and based on which you build out these rules. So by the end of this course, you will have an in-depth knowledge about how to use automated rules inside your Google Ads account. This feature is really useful for automation, for optimizations which you can do, which would really help to improve your overall Google ads campaign performance. I hope by the end of it, you are able to understand all of this. Thank you so much guys for enrolling into this specific course. Have a great time learning. 2. Campaign Rules: Hi guys, Welcome to this session. In today's session, we're going to see how to use campaign rules inside the Google Ads account. Campaign rules are going to be one of the automated rules guys which we can use inside Google ads for making changes to our campaigns for various reasons. We're going to look at all the different types of scenarios in campaign rules which we can make use of. So let's start with that. So once you're in the bulk actions, we can click on plus. And from here we can select campaign rules. And you can build a rule around campaigns. We can give it a name. And now it will be applied to this account which is logged in right now. And now we can select the action. So let's say there are different scenarios which you can do. You can create a rule for enabling campaigns, pausing the campaigns, change Budgets, change labels, and send e-mail. So you can create enable campaigns scenario wherein you want to enable a campaign for a particular situation. You can do that. You can also do a pause campaigns was campaigns can be a scenario wherein you want to pause a campaign. Let's say when the spend of the campaign crosses a certain amount in such a scenario, you would like to create a rule for that. For that, you can go ahead and add a condition. And you can say that if the cost goes beyond a certain amount, Let's say it crosses a $5 thousand mark. Then you're going to apply this specific rule wherein it's going to pause the campaigns which you have selected. That can be one scenario, another scenario wherein you would like to pose a campaign can be a case wherein, let's say the cost per conversion reaches a certain amount, which is too expensive, then you would like to again pause that particular campaign. You can set a rule around that also. We can say that, let's say if the cost per conversion becomes more than $50, then in that situation also, you would like to pause the campaign. That can be another rule or a condition which we can put out here. In the same manner. You have other options as well, which is going to be for changing budgets. With changing budgets, what you can do is there are multiple options given here, wherein we can filter it by first, daily or a campaign total budget, let's say we are doing a daily budget scenario. So Google gives you three options. One is you can set a new budget, or you can increase the budget by a certain percentage or decrease it. So you can set a new budget possibly. Let's say we want to set a new daily budget when the campaign reaches a certain mark of performance. Let's say if the conversions become more than a certain amount, you would like to scale that campaign and you would like to increase the budget. Since that's the scenario, you can put a condition wherein you can say if the conversions go beyond a certain amount, let's say 50 convergence, then you would like to increase the daily budget. You can set the daily budget over here in this particular manner. Another way is you can do it in this manner wherein you can increase the daily budget in percentage. So you can say that if the conversions for the campaign crosses a certain amount, you would like to increase the daily budget by a certain percent, let's say 15 per cent. However, in this, you can put a upper budget limit as well. Which basically means that you can put an upper cap, that, that will be the maximum you would like to spend on a campaign budget. You can set that up as well. This can be another scenario wherein you are increasing the budget. The other scenario can be a case wherein you want to decrease the budget for certain situations, which can be, let's say we are not getting conversions or let's say the CPA has been too high. So in such a scenario, if the CPU reaches a certain amount, you would like to control the cost. And in that scenario, you would want to decrease the budget by a certain percentage. So you can do it in this manner. And here as well, you can give a lower budget limit. The other way of doing this is you can also go ahead and set a different budget altogether, which can be given out here. So these are different scenarios you will get around changing budgets in campaign rules. Apart from this, you also have an option for change labels. Change labels is basically if you have put labels on your campaigns, you can go ahead and add new neighborhood labels or you can remove them as well as per your requirement. So different types of labels can be added or removed from the campaigns as well. And finally, what you also have here is sending emails, sending e-mails is a case that let's say you want to receive an e-mail notification regarding your campaigns whenever a certain action or certain condition is met. Let's say whenever the campaign reaches a specific, let's say a particular CTR or let's say tree to those specific amount of performance wherein it reaches a particular CPA amount, then you can go ahead and would like to receive a particular e-mail notification for it. You can set it up in this manner wherein whenever the CPA crosses a certain amount, let's say a CPA or more than twenty-five dollars, you would like to receive an e-mail notification about it so that you can later on go ahead and have a look at it and make some changes to it. Another scenario with budgets can be a case. A campaign rule which you can create is, Let's say, I want to go ahead and change or poster campaign in a scenario wherein my impression share loss due to budget has been really high. And that has been due to budget. So if my impression loss due to impression share loss due to budget is more than a certain percentage. I would not like to. I would like to go ahead and increase the budget for them. So you can create another scenario for it. And you want to change the budget. And you would like to go ahead and increase the budget over here by a certain percentage or you would like to set a new percentage as per your requirement. Let's say we are increasing the budget by 25 per cent. You can give a upper budget limit on this. Also. The condition we are going to put out here is that whenever the specifically the impression share lost due to budget is way high, then you want to specifically do this. So let's say in Britain, share loss due to budget is more than 80 per cent. Then in that situation, you would like to increase the budget by 25 per cent. So this way, you can keep a check on your campaigns for various scenarios. I hope this makes sense and now you understand how to use campaign rules for different scenarios you may come across in your campaigns management. Thank you so much guys for listening into this session today. Have a great day, guys. 3. Ad Group Rules: Hi guys, Welcome to this session. In today's session, we're going to see how to use ad group rules inside the Google Ads account at recruits are going to be another type of automated rules guides which we can use on ad group specifically for different scenarios. So once you're into the bulk actions, you can create rules around AD groups as well. And it would help you to improve your campaign's performance. So let's have a look at this. With this plus button guys, you can create a new ad group rule. And now you start giving all the details, starting off with the name of the rule, specifically which you can provide out here. Then it will be applied to the account which we have selected out here. Now first, what you can define is the action. Action basically means what type of an action you want to take on your ad group that you can select from here. So there are various options going to be given to you, which is like enabled AD groups, balls, Change ad group bids, change labels and send e-mail. Let's have a look at all of this. So the first one is enable ad groups. So enable add probes can be a scenario wherein, let's say you are into a seasonal business where you sell products during a particular period of the year. And you would like to activate your ad groups and ads before the season starts. In such a scenario, you can use this particular action and you can create a rule around that. The second option can be for pausing the ad groups. Opposing add clips can be a scenario wherein, let's say there are certain ad groups in your campaign which are not performing that well. Let's say the conversions have been really low or let's say the CPA has gone beyond a certain limit. In such a scenario, you would like to keep a check and automatically pause these kind of ad groups. You can do that out here. So what you do is you select the action first. Then you can select also the campaigns on which you want to apply this. If you keep it as selected account, then it will be applied on all the campaigns in this account. And now you can put the condition, let's say the condition is that if the conversions, if the CPA goes beyond a certain amount, right? If the cost per conversion, we are saying to b goes beyond a certain amount, let's say our average CPA is $50 and we don't want our CPA to go beyond $50 ever, then we can put this condition out here. And now this rule will start working whenever it sees across the UK found that the CPA has gone up beyond $50 in any of the ad groups in your campaigns. It is going to go ahead and automatically pause those ad groups in such a manner, what you can do is you can keep a check, you can keep a check on your ad groups so that they don't overspend and you are able to control your cost per conversion. So this can be one scenario wherein it will really help you to pause certain low performing at groups. The other scenario can be to change at group bids, change that cupids can be scenarios wherein certain ad groups which are doing really well, they're getting a lot of conversions. The CPA is under control. So now you want to scale that particular ad group. So in such a scenario, you can, what you can do is you can go ahead and possibly increase the bids for those ad groups, right? So we can make those changes. There are different settings were on which you can apply those particular ones. Let's say I would like to set a new bed or I would like to increase the bids by a certain percentage. Let's say if, suppose a condition wherein the performance has been really good for a certain ad groups, we would like to increase their bids by a certain percentage. And at the same time, you can also apply a upper limit, which is basically a case that you're putting a cap on this so that the system cannot go beyond this limit irrespective of where increasing the bids for the ad group by every 15%. Here you can put an upper bid limit as well to it. And now you put your condition. So in this case, my condition would be that the campaign performance has been really good. So we are saying that if the conversions have been really good, more than, let's say a certain amount, we can put two types of conversions conditions over here. So let's say that convergence has been more than 20. And the cost per conversion, which we're looking at over here, is under control, which is say less is less than. We can set it up as a less than or equal to, less than, equal to $15. Then we are saying that this is a reasonable performance, right? So for this, we want to compensate and you want to go ahead and increase the bids for this particular ad group by 15 per cent. Similar can be the case, wherein you can also go ahead and decrease bids for the other way round, wherein the ad groups are not performing that well, which we saw earlier also, wherein here you can go ahead and decrease the beds by percentage based on their performance. If, suppose or campaigns, a particular ad group is having a very high CPA. You don't want to pause that ad group, but you want to keep a control on its CPA. You can just go ahead and apply this specific rule wherein you would like to decrease the bids of the specific ad group by 15%. And here is where you give a lower bid limit, which is basically a case that you're telling the Google system that they can not go beyond this limit when you are there running the ads for the out-group. So you can give that as well out here. And now we can set it up over here wherein we say that if the, if the cost per conversion is way too high and it crosses, let's say, a certain mark which you are not willing to pay. Let's say that is $50, then we would like to go ahead and decrease the bids of such kind of ad groups and the gap when this can be another way wherein you are keeping a control on your ad group's performance by applying a rule on them. Apart from this guy's, you also get other options which is like change neighbors, change labels is going to be a scenario wherein you can add some labels to your ad groups for certain scenarios. So you can create the labels first and then you can select them in this specific manner and add the labels based on certain conditions which you can define. And finally, what you also have here is send email notification. Now let's say we would like to send an email notification when, again, I want to keep a check on the performance of my ad groups. So I want a notification whenever any ad group touches a certain highest CPA mark. So again, what I can do is if they reach that particular CPA mark, I would like to get an email notification from Google so that I can have a look at it and then go back to my campaigns and make improvements in it. So for those reasons as well, you can build an automated rules for these are going to be all the options which you will get under. And group rules which you can use for your campaigns and optimize your campaigns in a far better manner. I hope this makes sense and now you understand how to use ad group rules inside the Google Ads account. Thank you so much guys for listening into this session today. Have a great day, guys. 4. Keyword Rules: Hi guys, Welcome to this session. In today's session, we're going to see how to use keyword rules inside the Google Ads account. Keep it rules can be another type of automated rules which you can apply on keywords guides for different scenarios. This would really help to keep a check on the keywords performance in your campaigns. That can be different scenarios which we can use here in order to make sure that the performance of the keywords are up to a certain mark. So let's have a look at this. So once you are in bulk actions, you can go to the Plus button to create a keyword rules from here. So you can start by giving it a name specifically in this specific manner and it will be applied to the particular account which you have selected. And now you can define the action. Here. Different scenarios can be there. The first scenario which they talk about is going to be enabled keywords, enabled keywords is action which you would like to take when you are dealing with a seasonality business. Let's say you are into a business where you're selling products during specific time of the year. In such scenario, you can use enable keywords and you can put a condition on it based on which we will activate those particular keywords when they meet those conditions. That can be one scenario. The second scenario is pausing the keywords, the opposing the keywords would be a case when we see that certain keywords are not performing well in the campaign. Now this can be for various reasons. Pausing keywords, let's say a keywords which are not getting those conversions, or the cost per conversion is way too high for those keywords, then we would like to pause certain keywords. If it's a conversion based business or a campaign, you can set those conditions over here, guys, wherein we can say that if the conversions have been less than, let's say a certain amount. And we're also saying that the cost per conversion for them has been way too high. Then you would like to pause these kind of keywords, any keywords which has less than five conversions and the cost per conversion for them has been more than 50. This rule will continuously try to check those keywords. And whenever it meets these two conditions, it is going to pause those specific keywords going forward. This way, we are going to make sure that we're not spending too much money and we're also keeping a check on our low-performing keywords. The other scenario can be a case wherein, let's say it's a traffic based campaign. And now you want to make sure that you are going to keep a check on low performing keywords here. So in such a scenario, your metrics, which you can look at is possibly clicks. You look at clicks that any keyword which has clicks less than, let's say, a certain amount, which you can define out here. Plus you can say that the CTR has been really low. Okay, let's do it is somewhere between, it is less than. In this manner, you can define two conditions. So when the keywords are meeting these two conditions, we are identifying them as a low-performing keywords. And that is why we don't like to run these kind of keywords in the campaign. So this rule will keep a check on it. And you can build this rule out and you can run it on your campaigns. So that can be another use case for Paul's keywords when we are using it. The other scenario which you can make use of in this particular rule is change keyword bids. Now, change keyword spades is a case wherein I don't want to pause the keywords right away. Maybe I want to modify the bids and still see how they are going to perform. So now this can be of two types. Specifically, I can set new beds or I can increase or decrease the bids as per my requirement. So let's say I want to go ahead and compensate the good keywords, because the good keywords have been getting a lot of clicks, impressions, CTR, the convergence has been decent and the CPA is under control. In such a scenario, I would like to increase their specific bids by a certain percentage. So I can use increase width over here. I can define my percentage. And also at the same time, I'm going to also give a upper bid limit to this so that the system does not go beyond this limit ever. We can define that as well. And now we define the conditions, the conditions, these are all good keywords, right? So being good keyword, so we are saying that the conversions have been more anything more than a certain amount. We're also saying that The CPA has been under control. So we are saying that this is the conversions and we are saying the cost per conversion is under control. So we are saying it is less than a certain amount. In such a scenario, we are going to say that these are going to be my good keywords. And that is why I would like to go ahead and increase their bids and for every 15 per cent. So this way, you are compensating, you're encouraging your good keywords to perform well by boosting their bids whenever they meet these conditions. The other aspect of it is looking at your low performing keywords. So in such a scenario, you can just go ahead and use another type of rule which can be decreasing the bits. So now you apply the same concept that any keyword which has been not performing that well. For them, you would like to decrease their bids by 15%. And here is where you define a lower bid limit. So that the Google does not go beyond this limit when they're bidding on your keywords. Now here, the conditions will totally change, wherein I will say that they are low-performing keywords. So the convergence have been really low. So we are saying that they're going to be less than a certain amount. And also we are saying that the cost per conversion for them has been really high. Assessed scenario, I don't want to run these kinds of ads too much in my campaign. I would like to go ahead and reduce their bids by a certain percentage. So this way you can go both ways. You can control your keywords performance in the campaign by applying two different types of roots. Roots. In addition to this, you also have options of raising the baits to FirstPage CPC or to the top of the page CPC as well. If you want to do that in the same manner, ok. Wherein you set certain conditions, wherein based on those conditions, if they are met, then you would like to raise the bids to the first page, CPC, which is basically a case wherein you are setting a beds to make your ad come up on the first page. And same way you can do it for top of page CPC, which is a case wherein you would like to raise the bids, wherein you want to make sure your ad is going to come on the first position on the first page. For those as well, you can set certain conditions and make a rule around it. So these are going to be all the different types of scenarios you get in keyword rules. In addition to this, you also have labels. You can put labels on the keywords specifically which have created. And you can add those levels based on certain conditions which you can define. Also, you have an option to create a email specific rule wherein you would like to get an email notification whenever keywords meets certain conditions. Let's say again, you want to keep a check on all your low performing keywords. And whenever they meet a specific threshold, you want to receive an e-mail notification. So in such a scenario, you can define the condition, let's say all the low performing keywords who have very less conversions, the cost per conversion is very high. Whenever these conditions are met, you should get an email notification so that you can do out here. And that will also again help you to keep a check on your keywords performance. These are going to be all the different types of scenarios in which you can make different types of rules around your keywords. I hope this makes sense and now you understand how to make use of keyword rules inside Google ads. Thank you so much guys for listening into this session today. Have a good day. 5. Ad Rules: Hi guys, Welcome to this session. In today's session, we're going to see how to use add rules inside the Google Ads account. Add rules can be another type of automated rules which you can use around your ads. These rules will really help you to improve your ads performance and your campaigns for different scenarios. Let's have a look at this, how we can make use of this rule as well. Once you're inside the bulk actions feature, you can go to the Plus button to create an ad rooms. Now, with respect to add rules, you start filling up all the details like you give a name to this rule first. Then you can see it is applied to the same campaign which you are logged in width. And now you can define your actions in add rules. These are all the options which you will get. The first one is enabled. Enable ads can be a scenario wherein if you are running a seasonal business, seasonality based wherein your business runs on specific days of the month and there are specific months when you're running ads. You can use this rule wherein whenever the month arises, we automatically these ads are activated and then they can start running. So that can be one rule which you can create out here with enable. The other scenario can be with pause ads. With pause ads, we would like to do this because we would like, we would not like to run low performing ads, right? So we're going to define certain conditions which will be for low performing ads. And if those conditions are met, then only the ads will get automatically post. So you can have different scenarios here. So let's say I have a campaign which is conversion based. I'm getting a lot of conversions. So I'm going to create a condition around conversions out here wherein we can say that. Let's say that if you're not getting specific conversions, okay, The keyword, the ads are not getting those many conversions. Let's say any ad which is getting convergence less than a certain amount and the cost per conversion has been really high. Okay, we can go ahead and pause such kind of times. That can be one scenario. The other scenario can be that let's say it's a traffic based campaign where conversions is not there as a metric, then you can define your low performing ads by different conditions, which can be, let's say the CTR has been really low. So we say that the CTR is really low out here in this particular campaign. The CTR for the ad has been as low as it says, 0.2% and the impressions have been way too high. So, which basically means the ad has been running a lot many times. However, people are not clicking on these ads, which means that the ad content is not relevant. Possibly the target things are incorrect because of which people don't tend to click on these ads. And that is why they are the low performing ads. So you can put these two conditions. And now the rule will run wherein it will check whether if there are any ads which meets these two conditions. The moment it identifies certain ads which meets these two conditions, those particular ads will be post. This can be another type of check which you can do on a traffic based campaigns. So that's around the post ads. Apart from this, you can also use it for changing labels. If you have created certain labels on your ads, you can apply those labels on them based on certain conditions if you require to. That really helps to organize your ads in certain manner. And the last option is for sending e-mail. You can create a rule around sending email, which is again going to be a scenario wherein we want to keep a check on the Ads performance. So let's say if an ad is not performing, you want to keep a check on all the ads which are low performing. And so we can define that particular condition here. Let's say again, I'm looking at conversion based ads, looking at specifically those ones whose convergence has been really low. So we can define that number. Let's say, we are saying that it is less than five. And their CPA has been really high for those conversions to, for those ads, you would like to get an email notification. Now, you can define this and now this rule will keep a check on this whenever any ad meets these two conditions, and e-mail will be sent to you. And now you can have a look at it. You can go back to the account, optimize it, make it much better, and then move forward with that. So this way, you can automate a lot of optimizations as well with this rule. I hope this makes sense. And now you understand how we can use add rules inside the Google Ads account. Thank you so much guys for listening into this session today. Have a great day, guys. 6. Display Keyword Rules: Hi guys, Welcome to this session. In today's session, we're going to see how to use display keywords rules inside the Google Ads account. Display keywords is a part of your display targeting methods which we have got right. So you can also create rules around this targeting method, which would really help to improve your display campaign performance. So there are different scenarios which we can make use of and create different rules which will keep a check on your display keywords performance. So let's have a look at this. Once you are inside the Google Ads account into the bulk actions. With this plus button guys, we can create a display keyword rules. Now, what you can do here is first you can give a name to this rule. Then it will be applied to the same campaign or the account which you are logged in right now with. These are the different types of action which you can define. The first one is display keywords, pause display keywords. So this can be a situation wherein you are seeing that the display keywords which we have defined in your campaigns is not performing up to the mark you are getting. You are seeing that the spend is increasing really much and the convergence has not been that high. The gospel, basically the CPA, the cost per conversion has been really high in such a scenario, you can make a rule around this, wherein you will pause certain display keywords whenever they cross a specific cost per conversion. So you can build a condition around that as well. So what you can do is you can define the specific conditions out here. Wherein you can say that the cost per conversion, if it crosses a certain amount, then you would like that particular display keyword to be forced in your campaign. So this can be one scenario. In addition to this, you can also add, let's say the conversions have been really low. So that also can be clubbed along with this in this manner which you can apply. Now, whenever the system, this rule, we're going to keep a check on all the campaigns wherein if it sees that these conditions are met, then they're automatically going to pause those specific display keywords. So this way you can control your cost on display keywords from getting overspent. The other scenario can be wherein you would like to keep a check and let's say it's not a conversion based campaign, then you will have a traffic based campaign. Then in such a scenario, you can also create a different condition wherein, let's say if the clicks have been really low, okay? And the impressions have been really high. So let's say the CTR has been extremely low in such a scenario. Again, you would like to go ahead and pause these kind of display keywords so you can define the number of clicks first. Let's say the clicks have been absolutely very low beyond a certain, certain amount, which you can define out here. And you can give the impressions as well out here, saying that the impressions have been way too high. In this manner. Then in those scenarios, you would like to go ahead and pause these kind of display keywords because they are not performing that well, okay? It does not make sense for us to spend money on such keywords. So you want to control your cost over here. So this automated role will continuously run on the account and it will keep a check on such keywords which are meeting those criterias. And they're going to pause those specific display keywords. So that can be different scenarios. The other scenario can be enabled display keywords. So enable display keywords can be useful when we are into a seasonal business, we are doing business wherein our ads run on specific months of the year. So before the season starts, you would like to run your ads. You'd like to show your ads to your audiences in such a scenario, you can create this rule and set the condition. And when those conditions are met automatically those ads starts appearing before the season starts. So that can be the second type of usage of this root. The third is you can change the display keyword bids. Now, in this scenario, what we are saying is that we would not like to pause the keywords. It's completely, what we want to do is we want to change their bids as per their performance. So you can set new beds as well over here. You can do it from specifically different scenarios. You can set new beds or you can increase or decrease your bids. So I would like to increase my bids for my display keywords if they are performing really well. So I can define that over here, that what percentage I would like to increase it. And also side-by-side, I will set up a upper bid limit to it so that Google does not continuously increasing my beds. And I'm putting a cap on it. Here. I'm going to define the conditions for this. These are going to be good keywords which are working for me and that is why I want to increase their beds. So I'm going to define the condition accordingly. So I'm going to say all the display keywords which are getting me conversions, okay, beyond a certain amount. And the CPA has been under control. They are my good performing keywords. These for these ones, I would like to increase the bids by 15 per cent. In the same manner. You can do it the other way round, wherein you would like to decrease the bids for your low performing display keywords. You can define that. You can give a lower limit, which is going to be a case where a new portal lower cap on how much you should be bidding for your keywords. So you can give that as well. And now you define your, you set your conditions based on that. These are your low performing display keywords. So you're going to put conditions accordingly. So let's say any kind of display keywords which are getting very low conversions. And the cost per conversion has been way too high. I would like to decrease their bids by 15 per cent. So this way, you can use this rule as well of changing display keyword bits here. These are all the scenarios days which you can make use of with respect to display keyword roots. I hope this makes sense and now you understand how to make use of this feature. Thank you so much guys for listening into this session today. Have a great day, guys. 7. Topic Rules: Hi guys, Welcome to this session. In today's session, we're going to see how to use topic rules inside the Google Ads account. Topics are going to be one of the targeting methods which we use in display campaigns. As you know. You can also build automated rules around this targeting method. If you want to keep a check on your topic, targeting is performance. We can build different types of rules which would really help to make sure that we're getting the right output out of these targeting. So let's have a look at this in the campaign. How we can set up these roots. Once we're inside the bulk actions option with this plus button guys, we can create a topic rules. And the first thing which you can do is you can give a name to this rule. And this will be applied to this particular account. Now, these are the different types of actions which we can take. The first one can be for pause topics. Now, post topics would be useful when you want to make sure all the low-performing topic targeting are not being, are not running in the account anymore. So in such a scenario, you would like to pause these topics. Now, this will be based on their performance. So you check and you can set a condition around performance saying that if there are any topics which are getting ready, really less conversions or really less clicks and their cost per conversion has been really high, or let's say the impressions have been really high, but no clicks whatsoever in such a scenario, you would like to pause these kinds of topics because they are not getting you the right output and because of which, you would not like to run these topics in the campaign. So you can set those conditions out here. That is very, you can, to start first with giving conversions. Let's say the convergence has been really low. So you can define the number of conversions. You can also say that the cost per conversion for these topics target things have been really high. So you would not like to run these topics in the campaign. That can be one scenario. The other scenario is wherein you say that the traffic, let's say it's a traffic based campaign. So in such a scenario, you are looking at the clinics have been really less from these topics may be because they are not so relevant. And that is why you are not getting those many clicks. So you would like to go ahead and set that as a condition. Also, we can say that the impressions have been really high for them. When these two conditions meet, again, you would like to pause these topics that can be different scenarios where you can use this particular action. The other way is enabled topics. Enable topics will be a case wherein I went to a business where I run my ads during certain times of the year and I would like to use those topic target things before that particular season starts. Then you can build this automated rule where you enable your topics just before the seasonal, seasonal month starts off. The other option which Google gives you is to change the max CPC bids. So here what we can do is we can increase or decrease the bids of our topic targeting as per their performance, you can set new bids or you can increase or decrease. So this is useful when I want to go ahead and encourage my top performing topic targeting, I would like to show them more, so I would like to increase their bids by a certain percentage. You can give that. And at the same time you can set a upper bid limit, which means that you're telling Google that they cannot go beyond this amount when they are setting up, when they're targeting those particular topics. So you can give that as well in the same manner. You can also do it for increasing or decreasing the bids. So when you're increasing the beds, the conditions which you're setting up over here are going to be, these are all high performing topic targeting. So you're looking at only those ones which are getting your conversions, let's say a decent amount of conversions. And their CPA has also been under control. So they are my good top-performing topic targeting. So I'm saying that the CPA is also less than a certain amount to which we are willing to pay, Then I would like to send this through. The opposite of this will be a case wherein I am going to use it for decreasing the bits for certain topics because those topics are not performing that well. I want to decrease their bids by a certain percentage. And I will also set a lower bid limit out here, which will just help me to keep a cap on the lower cap for with Google wherein I will instruct them that it cannot go beyond this amount to bit. Here, the conditions will completely change because these are low-performing topics. I'm looking at those ones which has got very less conversions. We are saying that they have very less conversions and the cost per conversion for them has been way too high. Then I would like to run this specific rule wherein we are changing the bids were decreasing the bids of those specific topics. In the same manner. The same concept can be applied on CPM bids as well. If you're running a brand campaign, and this is on a CPM bidding. And in that brand campaign you have topic targeting is done. Then you can apply the same concept there as well, wherein you can increase the bids for the CPM bids for the topic targeting which are high performing and you can decrease the bids for the same for the topics which are not so performing in the campaign. In addition to this, Google also gives you an option for change bid adjustments, which is a case wherein I can go ahead and increase or decrease my bids as per my requirement for these specific topics. So I can again say here that for my best-performing topic targeting, I would like to bid high. Second, increase their bids over here in this manner, or else I can use it for my low-performing topics as well, wherein I setter negative bid adjustment on them. This can be another scenario which you can make use of. And finally, you also have email automated rule which you can set wherein you would like to receive an email notification whenever your topics performance has gone up or down. Let's say I want to keep a check on all the topic of topics targeting which are happening. And I want to make sure that I get an e-mail whenever the performance goes down. So I'm going to define the performance in the conditions section wherein I will say that let's say if the conversions are really low and the CPA is really high for specific topic targeting, I would like to receive an e-mail notification. Then I can make this rule and I can run this on the account. These are all going to be the different types of scenarios which you can use to build different rules around topic targeting. I hope this makes sense and now you understand how to make use of this feature. Thank you so much guys for listening into this session today. Have a great day, guys. 8. Placement Rules: Hi guys, Welcome to this session. In today's session, we're going to see how to use placement rules inside the Google Ads account. Placement rules, or placements are basically going to be targeting, which we can do in our display campaigns. As you know, with placement targeting, you can target specific websites, apps, YouTube channels, on the Google Display Network where you would like to run your ads. So we can also build some automated rules around placements as well out here for different scenarios, these rules will really help to improve our performance around our placement targeting. So let's have a look at this guys, how we can do this. Once we are inside our Google Ads account, you can come to bulk actions. And with this plus button, you can create a specific placement rules. You can give it a name in this manner. And again, this will be applied to this account which we are logged in. And now there are these are the actions which you can take with respect to placements. So the first one which they're talking about here is the pause placements. Now, we would like to pause our placement targeting only when they are not performing as per our expectation. Right. So let's say there are certain placements which are not getting those conversions or their CPA has been really high or let's say their traffic, the clicks happening on those particular placement website has been really low or the CTR has been really low. In such scenarios, you would like to go ahead and pause your placements, right? So we can define all these in conditions section where you can set up those particular requirements. So let's say the conversions have been really low. So you can define that in this manner. Also, we are saying that the cost per conversion for these placements have been way too high. So you're putting that as well. So now the rule will check will keep a check on all the placements which are running in the account and we'll see if any of those placements meet these conditions, then those specific placement targeting will be post. This can be one scenario. The other scenario can be, let's say we are traffic waste campaign, which is we are running in such a scenario. We are going to look at the clicks, how many clicks the placement targeting is getting. So we can put a limit on that if the clicks have been really low. And also, let's say the impressions have been really high. So what is basically happening is the ad is appearing a lot many times. However, people are not clicking. Now this can be because of wrong target things which are being done. In such a scenario. We would like to go ahead and pause these kind of placements so you can set a condition around that in this manner. Now when these two conditions are met, then those specific low performing placements will be clause, will be post. In addition to this other scenario which you get over here is enabled placements. Enable placements is a case wherein, let's say I want to run my ads. Ons is a seasonality business which I have wherein we are coming back and we want to resume running ads on certain websites. For those scenarios, you can use this automated rule around enabling placements. So your placements or websites will get automatically activated and the ads will start running on those websites. The other option which you get over here is you can change the max CPC bids, which is a case wherein I would like to increase or decrease the bids of my certain placements, which are working really well. What we usually do is when we start off running a display campaign, first, we go ahead and allow our ads to run on all the placements which we have selected. Once the campaign has run for one to two weeks, then we identify which are our best placements. So let's say out of the five placements which I had added, three of them are doing really well. Now what I can do is I can go ahead and possibly increase the bids for those specific placements. So you can go ahead and set a new bid, or you can increase the bids by percentage. In this manner, you can set a percentage and you can say that the particular upper limit for that you can also set, which is basically a cap which you are defining and you're telling Google that they can not go beyond this amount. And now you define how you consider which is a good performing placement in your campaign. So placements which are getting conversions will be my good placement targeting. So any conversions which are beyond a certain amount are good. And they're CPA has also been really decent, then they are going to be defined as good placements, which I have caught right now. Like this, you can define your conditions. And if any of your placements meet these conditions, their bids will get increased by 15%. Similarly, what you can do is also decreased bids for low-performing placements. Placements which are getting spending a lot of money but not getting those particular conversions, their CPA is really high. You would not like to encourage those placements to run more. So in such a scenario, you can build a rule, you can create an action, and you can define the action that you would like to decrease the bids of those placements by a certain percentage, let's say 15%. And here as well, you define a lower cap that this is the minimum you would like Google to go to, to bid for your placements. And you define the conditions accordingly. Okay? So here the conditions will be completely opposite, wherein I'm saying that the conversions for these have been extremely low and the cost per conversion has been way too high. Then we would like to decrease the bids of these specific placements. So that is around changing Max CPC bids, which you can do same you can do with the CPM bits. If you're running a branding campaign which is on CPM bidding, then the same applies over there where you identify which are your good placements and black bad placements. And you can go ahead and increase the bids of the good placements and decrease the bits of the bad placements in the same manner. Other than this, Google also gives you an option for change bid adjustments, wherein you can increase or decrease your bids as per the requirement. If there are particular placements which are doing really well, you would like to go ahead and increase the bids. So you give the percentage how much you want to increase and then define your condition accordingly. So this will identify the good placements and their bids will get increased by 25 per cent. Same manner you can do for decrease, wherein you identify your low-performing placements and you'll decrease their bids by 25 per cent. In this manner, you can make use of change with adjustments as well. And in addition to this, you also have send e-mail rule which we can set wherein you can receive an automated email from Google whenever there are certain placements meets certain conditions. Let's say you want to keep a check on all the high performing placements and you would like to receive an email notification whenever they meet a specific threshold. So let's say I want to look at my high performing keywords, placements specifically, let's say who's conversions have been really good. And their cost per conversion has been under control. Whenever these two conditions are met, I would like to receive an email so that I can have a look at what placements were there. Once I understand those ones, maybe I would like to add similar more placements into my campaigns. So for that, I need an email notification from Google. So you can build a rule around that as well. These are going to be all the options which you will get with respect to placement routes. I hope this makes sense and now you understand how to make rules around placement targeting. Thank you so much guys for listening into this session today. Have a great day, guys. 9. Audience Rules: Hi guys, Welcome to this session. In today's session, we're going to see how to use audience rules inside the Google Ads account. Audience targeting is a prominent targeting method which you have in display video campaigns with the help of which you can target specific audiences related to your business. So it makes all the more sense for us to build some rules around audience targeting as well, wherein you can keep a check on their performance. So there are different scenarios, guys, which you can make use of with the help of which you can target specific audiences in your campaigns. So let's have a look at this. Once we're inside the Google Ads account and we are in bulk actions with this plus button, we can create a audience rules. So the first thing which you can do is you can give it a name. Then this will be applied to the same account which are logged in right now. And here you will find the different actions which you can take. The first one which they give you out here is pause audience segments. Now, pause audience segments will be a scenario wherein I would like to pause certain audiences when they are absolutely not working for me or the performance has been really low. So I'm going to define that low performance and conditions. When these conditions are met, the specific audience targeting. So we'll get automatically post. That is how this rule is going to work. Let's say we're going to define the condition here. So the conditions can be a low performance indicator is, let's say the conversions have been extremely low. So we can define that in this manner. Also, we are saying that the cost per conversion for these have been really high. So I would not like to run these particular audiences in the campaign. And I would like to pause those audiences whenever these conditions are met. That can be one scenario. The other scenario can be that, let's say it's a traffic based campaign which we are looking at. Then we are focusing on looking at the kind of clicks they have bought. Let's say the clicks have been really low. And the, and the impressions have been really high for them. Which means that these audience targeting is have shown the adds a lot many times, but however, they have not gotten those clicks. Maybe because of wrong targeting. The ads were shown to irrelevant audience and because of which clicks did not come, CTR was really low. So these audiences are absolutely not working for my campaign. I would like to pause them. Those can be the scenarios are conditions which you can define here with respect to pausing certain audience segments. The other is enabled audience segments. This can be a situation wherein I would like to activate certain audience targeting for specific scenarios. So if I'm running a business, let's say, which is e-commerce. And I know that the last quarter of the year is very heavy, wherein people are going to search for my products. I would like to activate my audience targeting just before four starts, before October starts. Then you can use this particular rule and you can set it up. The other option is you can also change the max CPC bids. So let's say I would not like to pause certain audience targeting. Rather, I would like to increase or decrease their bids based on their performance. So either I can set new beds or I can increase or decrease bids. So let's say I want to increase the bids of my high-performing audience targeting. They're doing really well. So I would like to increase their bids so that the ads show up more to those specific audiences, which will in return get me more conversions. So I can first define how much percentage I want to increase the bits by. And also I can define the upper bid limit over here. What is the upper cap I would like Google to go up to, to bid for me in this scenario. Now I'm going to set my conditions for this. So for this, I'm looking at high-performing audience targeting. So I'm going to look at metrics like conversions are really high. I'm going to say the cost per conversion is really low. They are my good performing audience targeting, right? So I'm going to define them in this manner. And whenever this rule sees certain audiences which are meeting these these conditions, the bids will be increased for them automatically by your 15%. Same thing which we can do now with decreased beds wherein identify, which are my low-performing audience targeting. And I would like to decrease their bids by a certain percentage. And here again, I give a low bid cap, a lower cap to Google that they can not go lesser than this to bid in this scenario. And now I will change my conditions. Were going to give conditions based on low performance. So I'm going to say that the conversions have been extremely low. For these audiences. Their cost per conversion has been really high. They have been expensive and it has been increased my overall post on advertising. So I don't want them to run that much in the campaign. So I would like to decrease their bids by 15% whenever such things happen. This can be a way wherein you can use this particular condition, this particular action which is changing the bids as per the performance. Same you can apply now with CPM bids as well, Let's say you're running a branding campaign, brand awareness, which is on a CPM bidding strategy. Then in that also you are doing audience targeting and you want to identify which are your good audiences, which are your bad audience targeting, which is performing. And you can set the conditions based on that and even increase the bids of the good audience, targeting and reduce the bids of the bad audiences, which you have. Apart from this, there is also an option for change bid adjustments, which Google gives you as an action which you're going to play. Now this again applies to all. You can set a condition based on performance. You can identify which are your good performance, audience targeting, and you would like to increase their bids by a certain percentage in this manner. Or else you can also set a condition for low performing audiences and you can decrease their bids by a certain percentage. So this can be another usage of this specific prune. Also, the last one which you have here is the email sending e-mail rule, which we can create here, wherein you can set this rule to get an email notification whenever your audience targeting performance reaches a certain threshold, high or low. Let's say it's an audience targeting which you're looking at all the low performing audiences. And you want to receive an email notification whenever your audience's reach a low threshold. So you can go ahead and do that. You can say that any kind of audiences who are getting really less conversions and their CPA has been really high. You would like to receive an email notification whenever these conditions are met. These are going to be all the different types of rules or conditions, scenarios which you can set around audience targeting. This would really help to keep a check on the performance of your audience targeting in your display video search campaigns. I hope this makes sense and now you understand how to use this rule. Thank you so much guys for listening into this session today. Have a great day, guys. 10. Age Range Rules: Hi guys, Welcome to this session. In today's session, we're going to see how to use age range rules inside the Google Ads account. Age range or age specific targeting, which also you can do in your search display campaigns, guys. So we can build some automated rules around this as well for making the campaign's performance better. There can be a lot of modifications which can be done, which would help to target our ads to a specific age demographics with which will be beneficial for the business. So let's have a look at this. How we can set up some automated rules around age range. Once we are inside the Google Ads account, we can come to bulk actions. And here with this plus button, we can create a specific rule around age. Here guys, you can give a name to this rule specifically. And now this will be applicable on this account. So these are the going to be the different types of actions which we can take in this category. The first is exclude age ranges from ADP group. So this can be a scenario that wherein you would like to exclude certain age ranges for a specific ad group which is not pertaining to your business and they are irrelevant. So you can just exclude them based on certain conditions. So you can decide those conditions. And automatically wherever those conditions are met, those specific ad groups will be excluded. And those particular age ranges will be excluded from those ad groups. So you can remove those particular age ranges. And you would, your ads will not be targeted to those age groups. That can be one scenario. The other scenario is enabling age ranges. Which is a case where let's say I'm into a business which is seasonal in nature. And I want to cater to specific kind of demographics. For example, let's say I went to selling. And it's meant to selling products which are related to Mother's Day or Father's Day. Then in that case, I can go ahead and enable certain age ranges in that category. And then I can target that audience. So you can go ahead and build out those kind of conditions as well and target your ads during a seasonal business. In addition to this, we also have chains maximum CPC bid limits. This is useful wherein you can increase or decrease bids of certain age groups as per your requirement. Let's say there is a specific ad group which is age group, which is specifically working really well for your business. You can go ahead and increase the bids for that specific age group by a positive multiplier. So you can set new bids or you can increase or decrease the bids as well. So here, you can increase the bids by a certain percentage. You can also give an upper limit to this as well, wherein you instruct Google that they should not be going beyond this amount to bid. And now you can give the conditions. Let's say a specific age range is getting you high conversions. You can choose that particular set condition. And let's say they're getting you a certain amount of conversions right now. You would like to target them specifically also their cost per conversion, let's say is decent, is under your control and they are the favorable age categories which you want to target more and you would like to run your ads on them. So then you can apply this in this manner. So what will happen is your ad will be shown to these specific age ranges more aggressively. The other way round is, then we can go ahead and decrease the bids as well for specific age categories, which are irrelevant or low performing for us. Since such a scenario, you can decrease the bids for these ranges by a certain percentage. And you can set a lower bid limit. Also out here. In this, you're going to do the conditions. You will set the conditions as per the low performance. So you're going to say something like, let's say the conversions are really low. And their cost per conversion has been really high. So they are actually a low-performing category for you to target your ads. So it's a good idea that you can go ahead and reduce your bids for such kind of targeting. This is also possible wherein you can increase or decrease of bits for certain age groups. Apart from this, you also can do the same stuff with CPM bidding. If you're running a branding campaign on CPM bidding, you can go ahead and modify the bids as per the performance of the specific age groups, you can increase the bids for high-performing age groups. And similarly, you can reduce the bids a certain percentage for low performing each group's. Google also provides you the option to apply a bit adjustments as per the performance as well. So here you can increase the bids by a certain percentage. If there are certain specific age groups we're doing really well, you can define the condition based on that. Let's say their conversions are high, the CPA is really low, then you can use that. On the other hand, you can use this for decreasing the bids as well. If any of those performances are really low and it really does not make sense for us to pay the full bid. So it might as well we can go ahead and reduce our bids for such scenarios. In addition, we also have email automated rule which we can create wherein you can receive an automated email notification from Google whenever certain conditions are met. Let's say you want to keep a watch on your ad age categories, performance, and you want to receive an e-mail whenever the age category reaches. If the performance is really low, let's say the conversions have been really low or the touches very high CPA, then you would like to receive an e-mail notification. So in such a scenario, you can set it up. You can give the conditions, which is the conversions are really low and the CPA is very high when these conditions are met automatically, an email is sent out to you to make you aware about it. And now you can go back to that campaign and optimize it, make changes to it, to make it for the better. So these are going to be all the options which we will get under the age range rules which you have here. I hope this makes sense and now you understand how to use this specific automated rule. Thank you so much guys for listening into this session today. Have a great day, guys. 11. Gender Rules: Hi guys, Welcome to this session. In today's session, we're going to see how to use gender rules inside the Google Ads account. Gender targeting is also one of the features which you get under demographics, which you can do on different types of campaigns case. So in these as well, you can apply automated rules to keep a check on their performance and you can go ahead and optimize it as per your business requirement. So let's have a look at this inside the Google Ads account, how we can make use of it. Once you are in bulk actions, you can come to the plus button. And from here you can apply and gender rules. You can give it a name first in this manner and it will be applied to this specific account. And now, under gender rules, these are the different types of actions which we can take. The first one is around excluding genders from ad group. Let's say if you have a specific ad groups in which there are certain gender, which you don't want to show your ads to, you can go ahead and exclude them by setting up a condition over here. That can be one use case of it. Apart from that, you also have options for enabling genders. This is a case wherein, let's say I have a specific business which is pertaining to specific kind of gender. Let's say I'm into selling men specific products and I only want to cater to men in order to run my ads. So in such a scenario, I can use this specific action and you can set up a condition based on which whenever those conditions are met, the men gender targeting will get enabled in the campaigns and we will be able to run our ads on them. The other option which Google gives you is changed Max CPC bids. This is a scenario wherein what we are trying to do is we're trying to change the bids on certain genders based on their performance. If there are specific gender which is doing really well versus the other gender, we can increase the bids for those specific categories. Here, you can either set new beds or you can increase or decrease widths. So when you choose increase beds, Google gives you an option to increase it by percentage or amount. So you can choose any of it. And you can set the percentage how much you want. You can also set the upper limit, which is basically an upper cap, which you're telling Google that that is the maximum you are planning to pay for the bit which you can set in this manner. Now, you set the conditions based on which you are going to apply this action. So this is a scenario wherein we are targeting, we are trying to identify the best performing gender categories. So we're going to give conditions like that. For example, let's say all the categories wherein the conversions has been really high, you want to target those gender and also the CPA has been reasonably under control. So you can set that also in this manner. So now what is going to happen is this rule will check all the gender categories across the account. And whichever gender meets these two conditions, they're going to automatically increase the bids for them. So it's going to help the high performing genders to target ads more to that particular category and get more conversions out of it. In the same manner. You can also go ahead and decrease beds for low performing gender categories. You can decrease the bids by percentage or amount. You can set it up here and you can give a lower bid limit as well, or a lower cap. You're telling Google that you would want them to go to a minimum of this amount and not beyond it two bit. So you can give that amount. Here again, you change the conditions. We are going to identify those gender categories which are low performing. So low-performing means conversions have been really low. We can say. We can also say that the cost per conversion has been really high. Those are called the low performing gender categories. So whenever this rule will run, it will check all the gender categories. And if it finds any particular category which is meeting these conditions, it will automatically reduce the bids for them. That's how you are going to use this specific option which has changed Mexico PC bids. In addition to this, we also have changed max CPM beds. If you are running a brand campaign, you can apply the same thing wherein you can increase or decrease the CPM bids based on the performance of those gender categories. Also, Google gives you the option to change bit adjustments based on performance. So here again, you can define two different specific rules. One can be to increase the bids by a certain percentage for high performing gender categories. And the second one can be for decreasing the bids by a certain percentage for low performing gender categories. The last one which you get over here is send e-mail rule, which is a case wherein you can also create a rule around getting an automated e-mail notification from Google whenever certain conditions are met. Let's say you want to keep a check on all the low performing gender categories. Whenever they reach a lowest threshold, you would like to be informed about it so that you can make improvements to it later on. So for that, you can create a rule wherein you can define the rule as low-performing, so conversions or less, CPA is high. You can give those conditions. And whenever these conditions are met, the rule will continuously check across all the genders if these conditions are met at any time. Email notification is sent to you notifying you about the same. So now you can go back to that specific campaign, make changes, and try to improve that performance. In this manner, you can use the Send Email Automation as well. These are all the options which you get guys in your gender rules section. I hope this makes sense and now you can understand how these automated rules can be used on gender categories also. Thank you so much guys for listening into this session today. Have a great day, guys. 12. Parental Status Rules: Hi guys, Welcome to this session. In today's session, we're going to see how to use parental status rules inside the Google Ads account. Pelleted status is one of the demographics targeting, which we can do inside the Google Ads campaigns. This is where you are able to target parents are not apparent and categories like this inside the account. So you can also create some automated rules around it, guys, which will really help to improve the performance of your campaigns. So let's have a look at this, how we can do it inside the Google Ads account. Once we're inside the bulk actions section of the account, you can, with this plus button, you can create a parental status rules. The first thing which you can do is you can give it a name in this manner. Then this will be applied to the account which we are locked in. So now you can see in action, there are different options which you will get. The first option which we are seeing right now is the exclude parental statuses from ad group option. Here what we're trying to do is if there are certain specific parental categories which you want to remove and don't want to show your ads to in a specific ad group, you can create a condition around it if the conditions are met, let's say it's low-performing. Okay? And the specific category is not doing well for you. You simply wants to exclude them. You can set those conditions and then it will work in that particular manner. So let's say the conditions are like the conversions have been extremely low and the cost per conversion for them has been really high. So it really does not make sense for us to go ahead and keep on targeting those specific categories so we can go ahead and excluded. That can be one scenario. The other scenario can be for enabling parental status is there can be certain specific kinds of products which are specific to parents. Let's say we are into a business of selling baby products. And we want to target specific parents of infants, toddlers, teenagers, in such a scenario, you can go ahead and enable certain parental status. And that would help to run the ads on that specific kind of audience. You can go ahead and enable. And you can set the conditions in that manner wherein you can target that particular audience. The other option is changing the Max CPC bids for some parent and categories. So here what we're trying to do is we're trying to identify which are the best performing palatal categories which are working for our campaigns. And we would like to increase their bids. And at the same time, we want to identify which are the low performing parental categories and decrease their beds. So in this scenario, you can either set new beds or it can increase or decrease bids. In increasing beds, you have options to increase bids by percentage or by amount. So you can choose that option as per your convenience. You can set a particular upper bed limit to it as well, which is like an upper cap, the highest you are willing to spend on the bed which you set over here. Now you give the conditions. The conditions will be around high-performing parental categories. So that will be based on, let's say asserted KPIs like conversions have been really high. And let's say we are also saying that possibly the cost per conversion for these have been reasonably low. They turn out to be the high performing best way rental categories, which we have out here. In the same manner, what you can also do is you can decrease the specific bids by a certain percentage or amount based on low performance. So now you can define conditions which are low-performing and when these conditions are met, which means they are the low-performing parental categories. So you would like to go ahead and decrease their beds as well by a certain percentage or amount. So in this manner, you can set the percentage and give a low bid limit as well. And it will change the conditions as for the low performance, so the conversions are really less. And you can say that the particular CPA is really high. So in those scenarios, you can set it up in that way. Also. Here in this manner, simply, you can go ahead and give those conditions and apply this. This is around changing the Max CPC bids. Now this can again be applied on CPM bids as well. If you're running a brand campaign, in a brand campaign where the bidding strategy is V CPM, you can go ahead and increase or decrease the bids of the parental categories as per their performance. So you can increase the CPM bids for high-performing cat parental categories and you can decrease the bids are P, low performing period T categories in the same manner. The other option which Google gives you is changed bit adjustments, which is a case wherein again, we can increase the bids of the best-performing parental categories. They are doing well. So you would like to increase their bids by a certain percentage so that the ads are more targeted on that specific category. In the same manner, you can do. Lower the weight adjustment. You can decrease the bit adjustment, which means you're trying to reduce the bids on certain parental categories which are not performing for us. The last option which Google gives you is send email, which is an automated rule wherein you would like to receive an e-mail notification from Google whenever certain conditions are met. Let's say you want to keep a check on the low-performing parental categories in your campaigns. And you want to receive an e-mail whenever they reach a lower threshold. Let's say. What we can do here is if they have a specific if they reach a very high CPA, you would like to go ahead and receive e-mail notifications. You can set it up here as well. You can give the conversions, how many conversions and what CPA you can set it as a condition. And when these conditions are met, an e-mail notification is sent to you so that you can have a look at it, go back to that campaign, make modifications and optimize it to improve its performance. These are all the options you will get under the parental category rules which you have here. I hope this makes sense. And now you understand how to use this specific automated rule. Thank you so much guys for listening into this session today. Have a great day, guys. 13. Income Range Rules: Hi guys, Welcome to this session. In today's session, we're going to see how to use income range rules inside the Google Ads account. As we know that income targeting is also one of the part of the demographic targeting in our campaigns, right? So we can make use of automated rules to keep a check on its performance as well. While we're running on ads, there are different ways by which you can create different rules to make sure that they're performing to a certain limit. Let's have a look at this. Once we go inside the account, we can see how we can set up these automated tools. Once we are inside the account guys, we can come to bulk actions. And with this plus button, we can create a specifically income range rule. Here you can give it a name. It will be applied to the account which we are logged in. And now you can see under action, what are the different types of actions we can take here. The first one is around exclude income ranges from ad group. This can be a scenario wherein you want to exclude certain income ranges in an ad group which is not relevant to your business. So you can give some conditions. Let's say there are certain specific income ranges which is not at all performing. You would like to exclude them so you can create a condition around that. And if those conditions are met, then that specific income range will get excluded from that ad group. Here, when you come to conditions, you can set up those conditions. Let's say the conversions are extremely low. That can be one reason. The other reason can be that the cost per conversion which you are paying for, those has been really high. So when these conditions are met automatically, this rule will exclude those specific specific income ranges from that ad group. So that can be one scenario. The other scenario is enabling income ranges. Now, let's say there are specific income range which is beneficial for your business and you would like to target them and run your ads on them. So in such a scenario, you can also create a condition that these specific conditions, when they are met, the ads are, the categories are automatically activated and the ads can be shown to that particular type of demographic. Also. The other option which Google gives you this change, Max CPC bids. With Max CPC bids, what we're trying to do is you can increase or decrease the bids on the specific income ranges as per their performance. If there are certain specific income ranges which are doing really well, they're getting you high conversion. The conversion rate has been really good. The cost per conversion has been under control. A good idea that we pay a little extra bid on them and try to run our adds more and target those specific categories. So you can go ahead and either set a new bid or you can increase the bids for them by percentage or by amount. Here, you can set the percentage and you can give the upper bid limit to this as well, which basically is telling Google that they cannot go beyond this bid amount. You can set that up as well. Here, you give those conditions related to it. So the conditions are, they are high-performing income ranges. So I'm looking at converting income and income ranges. So conversions have been really good, we can say. And the cost per conversion on them also has been reasonably well under the budget. So we can set those conditions. And when these conditions are met automatically, the bids for those specific income ranges are increased by a certain percentage. The other option is wherein you can decrease the bits. So now you're decreasing the bids for the income ranges. Why? Because of their performance again, there are low-performing. They are spending your money but not getting those conversions. So it does not make sense to pay the full bid. Rather, we can reduce their bids. Near here you can define the percentage, how much you want to reduce it. You can also set a local bit, lower bid limit or lower cap, telling Google that this is the minimum they should go to, to bid on these. You can set that up as well. Here you give the conditions accordingly. So these are low-performing income ranges. So we're going to look at, let's say conversions have been pretty low. The cost per conversion has been pretty high. Those will define them as low performing, right? So you can define those conditions. Then when these conditions are met automatically, those specific income ranges. In the campaigns in the ad groups, we'll have a decrease in bids by a certain percentage. So this way, you can increase or decrease bids on specific income ranges. The same applies to CPM widths if you're running a display campaign, which is on branding, which is on CPM bidding, then you can apply the same. You can increase the bids of the CPM bids of high performing income ranges. And similarly, you can decrease the CPM bids of the low-performing income ranges. The other option which you get is to change the bid adjustments as per the performance. So Google will automatically increase the bids for certain income ranges if they're doing really well. Historically speaking, when you look at the campaign's performance, you see that there are certain income range which is continuously getting you sales and conversions. Good CPA, it's a good idea that you can increase the bids for those specific categories in the same manner. If you see that there are certain income ranges which has never performed. They have spent a lot of money and they have bought know very less conversions. It makes sense we can decrease their bids in the same manner. These are all around changing the bid adjustments. And the last option which you get is sending e-mail rule, which we can set. You can also set a rule for getting an automated e-mail from Google whenever certain conditions are met. Let's say you want to keep a check on all the low performing income ranges whenever they reach a peak in the highest CPA, you would like to get an email notification because then you can go back to that campaign and optimize it. So we can create a rule around it wherein let's say there are specific income ranges which are getting very less conversions but very highest GPA. We said those as conditions, as you can see here. When these conditions are met, automatically an email is sent to the advertiser. You will receive an email and you can identify that this has happened so that you can go back login to that account, go to that specific campaign, and now you can optimize, make changes to it to make its performance better. These are all the scenarios you will get under income ranges, automated roots. I hope this makes sense and now you understand how you can apply automated rules around income ranges. Thank you so much guys for listening into this session today. Have a great tickets.